Dstillery Audiences

HORSE OWNERS

Audience Size: 3.9 Million Devices

Explore the Horse Owners Audience

Below you'll find more information about the Horse Owners audience, broken down in different categories based on their digital and physical behaviors. These are 3.9 million unique devices whose actions qualify for the Horse Owners audience.

Dstillery Crafted Audiences

INTERESTS

The Horse Owners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Horse Owners audience is Horseback Riding Enthusiasts.

Interest Composition Index
Horseback Riding Enthusiasts 38.66% 24.15x
Eco-Conscious Consumers 28.96% 23.73x
Home Exterior Design Enthusiasts 29.05% 23.02x
Off the Grid Living Enthusiasts 32.35% 22.82x
Online Health Researchers 26.48% 22.42x
Cholesterol Researchers 26.57% 22.34x
Texas Activity Researchers 25.36% 22.33x
Heartburn Sufferers 27.43% 22.21x
Cattle Industry New Readers 33.44% 22.01x
Dog Lovers 30.04% 21.97x
Composition Percentage: The overlap percentage between the Horse Owners audience and the Interest attribute.
Index: A comparison of the Horse Owners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Horse Owners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Horse Owners audience is Buckle.

Location Composition Index
Buckle 0.32% 1.44x
Belk 0.01% 1.20x
Mens Wearhouse 0.43% 1.20x
White House Black Market 0.33% 1.19x
Jos A. Bank Clothiers 0.25% 1.18x
REI 0.01% 1.16x
Johnston and Murphy 0.49% 1.14x
Bonobos 0.08% 1.11x
Chicos 0.05% 0.98x
The North Face 0.01% 0.90x
Composition Percentage: The overlap percentage between the Horse Owners audience and the Location attribute.
Index: A comparison of the Horse Owners audience to the internet population.
Dstillery Web Insights

WEBSITES

The Horse Owners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Horse Owners audience is equisearch.com.

Website Composition Index
equisearch.com 3.03% 57.41x
horseforum.com 3.27% 52.18x
chicksaddlery.com 1.36% 48.52x
stablemanagement.com 1.08% 47.45x
dreamhorse.com 2.23% 46.40x
practicalhorsemanmag.com 1.90% 46.23x
equusmagazine.com 3.09% 45.79x
horseclicks.com 3.66% 45.42x
petguide.com 6.06% 42.68x
horseandrider.com 2.04% 40.44x
Composition Percentage: The overlap percentage between the Horse Owners audience and the Web attribute.
Index: A comparison of the Horse Owners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Horse Owners audience is Equestrian Cluster.

Content Affinity Composition Index
Equestrian Cluster 9.13% 23.49x
Rural Living 0.15% 22.51x
Survival Guides 0.31% 17.16x
Homesteading 5.52% 16.72x
Assorted Topics (Animals, Clothing, Events, Education) 0.05% 15.45x
Farming & Agriculture 2.36% 15.43x
Lawns & Pest Control 7.86% 14.26x
Bird Watching 1.18% 14.21x
Home Improvement Contractor 0.83% 12.72x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.11% 12.15x
Composition Percentage: The overlap percentage between the Horse Owners audience and the Content Affinity attribute.
Index: A comparison of the Horse Owners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Horse Owners audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female