Dstillery Audiences

HORSE OWNERS

Audience Size: 4.6 Million Devices

Explore the Horse Owners Audience

Below you'll find more information about the Horse Owners audience, broken down in different categories based on their digital and physical behaviors. These are 4.6 million unique devices whose actions qualify for the Horse Owners audience.

Dstillery Crafted Audiences

INTERESTS

The Horse Owners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Horse Owners audience is Beekeeping Enthusiasts.

Interest Composition Index
Beekeeping Enthusiasts 33.56% 21.23x
Horseback Riding Enthusiasts 37.44% 21.09x
Home Exterior Design Enthusiasts 29.09% 19.85x
Off the Grid Living Enthusiasts 30.86% 19.84x
Eco-Conscious Consumers 30.09% 19.73x
Backyard Farmers 31.13% 19.58x
Bird Watching Enthusiasts 26.79% 18.95x
Texas Activity Researchers 27.22% 18.77x
Dog Lovers 29.04% 18.70x
Lawn & Garden Enthusiasts 29.86% 18.64x
Composition Percentage: The overlap percentage between the Horse Owners audience and the Interest attribute.
Index: A comparison of the Horse Owners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Horse Owners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Horse Owners audience is REI.

Location Composition Index
REI 0.01% 1.53x
Carhartt 0.36% 1.41x
Belk 0.01% 1.13x
Buckle 0.05% 1.08x
Chicos 0.04% 1.06x
Talbots 0.03% 1.06x
Jos A. Bank Clothiers 0.03% 1.05x
Dressbarn 0.03% 1.04x
Lane Bryant 0.03% 1.00x
Eddie Bauer 0.02% 1.00x
Composition Percentage: The overlap percentage between the Horse Owners audience and the Location attribute.
Index: A comparison of the Horse Owners audience to the internet population.
Dstillery Web Insights

WEBSITES

The Horse Owners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Horse Owners audience is equisearch.com.

Website Composition Index
equisearch.com 2.52% 43.73x
dreamhorse.com 1.71% 40.51x
horseforum.com 2.86% 39.25x
horseclicks.com 2.86% 38.49x
practicalhorsemanmag.com 1.55% 37.13x
equusmagazine.com 2.45% 36.35x
petguide.com 6.12% 33.28x
bigdweb.com 1.58% 32.51x
horseandrider.com 1.78% 30.94x
equinenow.com 5.78% 30.35x
Composition Percentage: The overlap percentage between the Horse Owners audience and the Web attribute.
Index: A comparison of the Horse Owners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Horse Owners audience is Equestrian Cluster.

Content Affinity Composition Index
Equestrian Cluster 8.66% 22.20x
Rural Living 0.12% 22.13x
Homesteading 5.19% 16.63x
Farming & Agriculture 2.01% 16.40x
Survival Guides 0.26% 15.88x
Assorted Topics (Animals, Clothing, Events, Education) 0.03% 15.86x
Lawns & Pest Control 6.44% 14.47x
Bird Watching 0.96% 13.78x
Home Improvement Contractor 0.55% 12.69x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.08% 11.64x
Composition Percentage: The overlap percentage between the Horse Owners audience and the Content Affinity attribute.
Index: A comparison of the Horse Owners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Horse Owners audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female