Dstillery Audiences

HORSE OWNERS

Audience Size: 1.5 Million Devices

Explore the Horse Owners Audience

Below you'll find more information about the Horse Owners audience, broken down in different categories based on their digital and physical behaviors. These are 1.5 million unique devices whose actions qualify for the Horse Owners audience.

Dstillery Crafted Audiences

INTERESTS

The Horse Owners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Horse Owners audience is Horseback Riding Enthusiasts.

Interest Composition Index
Horseback Riding Enthusiasts 41.67% 42.78x
Beekeeping Enthusiasts 17.12% 29.71x
Home Exterior Design Enthusiasts 10.88% 27.80x
Pet Health and Nutrition Researchers 18.21% 26.83x
Backyard Farmers 25.62% 26.18x
Bird and Parrot Lovers 25.24% 25.77x
Off the Grid Living Enthusiasts 19.45% 25.77x
Cattle Industry News Readers 32.85% 25.06x
Horse Race Enthusiasts 26.79% 24.72x
Heart Surgery Researchers 9.67% 24.05x
Composition Percentage: The overlap percentage between the Horse Owners audience and the Interest attribute.
Index: A comparison of the Horse Owners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Horse Owners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Horse Owners audience is Dressbarn.

Location Composition Index
Dressbarn 0.01% 1.36x
Maurices 0.03% 1.31x
Talbots 0.01% 1.30x
Chicos 0.02% 1.27x
Urban Outfitters 0.02% 0.99x
Zumiez 0.02% 0.98x
Journeys 0.02% 0.92x
White House Black Market 0.01% 0.88x
Old Navy 0.02% 0.82x
Gymboree 0.01% 0.82x
Composition Percentage: The overlap percentage between the Horse Owners audience and the Location attribute.
Index: A comparison of the Horse Owners audience to the internet population.
Dstillery Web Insights

WEBSITES

The Horse Owners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Horse Owners audience is barkingroyalty.com.

Website Composition Index
barkingroyalty.com 1.85% 91.20x
horseandrider.com 1.12% 86.35x
equusmagazine.com 1.13% 86.29x
equisearch.com 1.18% 83.99x
helpfulhorsehints.com 2.44% 82.82x
horserookie.com 2.94% 80.81x
horseclicks.com 2.33% 78.10x
ihearthorses.com 2.80% 76.48x
equinenow.com 10.43% 75.19x
horseforum.com 4.01% 74.11x
Composition Percentage: The overlap percentage between the Horse Owners audience and the Web attribute.
Index: A comparison of the Horse Owners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Horse Owners audience is Equestrian Cluster.

Content Affinity Composition Index
Equestrian Cluster 7.64% 48.80x
Local & Travel England - East Midlands 0.16% 33.61x
Horse Racing 0.18% 31.44x
Farming & Agriculture 0.42% 29.46x
Homesteading 4.53% 24.82x
Assorted Topics (Forum Hosting, Website Creation, Celebrity Photos, Humor) 0.10% 20.69x
Sports - Golf, Hunting, Fishing 0.08% 20.60x
Garden Power Equipment 3.51% 18.43x
Pet Supplies 0.08% 14.28x
Natural Diet & Supplement Researchers 0.10% 14.25x
Composition Percentage: The overlap percentage between the Horse Owners audience and the Content Affinity attribute.
Index: A comparison of the Horse Owners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Horse Owners audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female