Dstillery Audiences

HORSE OWNERS

Audience Size: 2.9 Million Devices

Explore the Horse Owners Audience

Below you'll find more information about the Horse Owners audience, broken down in different categories based on their digital and physical behaviors. These are 2.9 million unique devices whose actions qualify for the Horse Owners audience.

Dstillery Crafted Audiences

INTERESTS

The Horse Owners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Horse Owners audience is Dog Lovers.

Interest Composition Index
Dog Lovers 19.93% 15.06x
Eco-Conscious Consumers 22.94% 15.06x
Lawn & Garden Enthusiasts 23.69% 14.92x
Bird Watching Enthusiasts 21.79% 14.48x
Off the Grid Living Enthusiasts 27.44% 14.08x
Cholesterol Researchers 19.27% 13.61x
Hardware Shoppers 20.51% 13.40x
Pet Lovers 20.86% 13.34x
Sinus Researchers 20.84% 13.16x
Headache and Migraine Sufferers 21.33% 13.12x
Composition Percentage: The overlap percentage between the Horse Owners audience and the Interest attribute.
Index: A comparison of the Horse Owners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Horse Owners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Horse Owners audience is LL Bean.

Location Composition Index
LL Bean 0.01% 1.52x
Carhartt 0.24% 1.42x
Belk 0.02% 1.38x
The North Face 0.02% 1.18x
Madewell 0.01% 1.16x
Patagonia 0.01% 1.09x
Lane Bryant 0.03% 1.00x
Saint Laurent Paris 0.01% 0.98x
Columbia 0.01% 0.97x
Eddie Bauer 0.01% 0.95x
Composition Percentage: The overlap percentage between the Horse Owners audience and the Location attribute.
Index: A comparison of the Horse Owners audience to the internet population.
Dstillery Web Insights

WEBSITES

The Horse Owners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Horse Owners audience is proequinegrooms.com.

Website Composition Index
proequinegrooms.com 0.56% 113.55x
thehorse.com 3.03% 110.42x
equine.com 0.32% 108.37x
aaep.org 0.23% 105.66x
tacktrader.com 0.69% 103.47x
profchoice.com 0.37% 101.77x
pelham-saddlery.com 0.40% 100.48x
equisearch.com 3.46% 98.49x
horseforum.com 3.99% 96.76x
horsefeedblog.com 1.05% 94.78x
Composition Percentage: The overlap percentage between the Horse Owners audience and the Web attribute.
Index: A comparison of the Horse Owners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Horse Owners audience is Equestrian Cluster.

Content Affinity Composition Index
Equestrian Cluster 14.83% 26.51x
Rural Living 0.35% 20.82x
Homesteading 5.34% 18.18x
Farming & Agriculture 3.49% 15.98x
Assorted Topics #11406 (Animals, Clothing, Events, Education) 0.08% 14.14x
Lawns & Pest Control 11.46% 13.81x
Survival Guides 0.62% 13.69x
Bird Watching 1.85% 13.13x
Home Improvement Contractor 2.41% 10.63x
Golf & Boats 0.02% 10.45x
Composition Percentage: The overlap percentage between the Horse Owners audience and the Content Affinity attribute.
Index: A comparison of the Horse Owners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Horse Owners audience resonates most for the following age and income brackets.
Age
45-54
Income
Under $25,000