Dstillery Audiences

HORSE OWNERS

Audience Size: 3.1 Million Devices

Explore the Horse Owners Audience

Below you'll find more information about the Horse Owners audience, broken down in different categories based on their digital and physical behaviors. These are 3.1 million unique devices whose actions qualify for the Horse Owners audience.

Dstillery Crafted Audiences

INTERESTS

The Horse Owners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Horse Owners audience is Eco-Conscious Consumers.

Interest Composition Index
Eco-Conscious Consumers 23.88% 24.09x
Cholesterol Researchers 20.57% 22.89x
Beekeeping Enthusiasts 25.90% 22.70x
Online Health Researchers 21.09% 22.56x
Medical Advice Researchers 20.55% 21.82x
Beach House Second Home Owners 21.01% 21.50x
Hardware Shoppers 21.60% 21.32x
Headache and Migraine Sufferers 22.14% 21.10x
Documentary Film Fans 23.02% 21.04x
Texas Activity Researchers 20.23% 20.87x
Composition Percentage: The overlap percentage between the Horse Owners audience and the Interest attribute.
Index: A comparison of the Horse Owners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Horse Owners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Horse Owners audience is Eddie Bauer.

Location Composition Index
Eddie Bauer 0.01% 1.64x
Talbots 0.01% 1.52x
Carhartt 0.23% 1.27x
Maurices 0.04% 1.25x
American Eagle Outfitters 0.02% 1.24x
Chicos 0.02% 1.24x
White House Black Market 0.02% 1.19x
Dressbarn 0.02% 1.18x
H&M 0.01% 1.17x
Gymboree 0.01% 1.14x
Composition Percentage: The overlap percentage between the Horse Owners audience and the Location attribute.
Index: A comparison of the Horse Owners audience to the internet population.
Dstillery Web Insights

WEBSITES

The Horse Owners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Horse Owners audience is equisearch.com.

Website Composition Index
equisearch.com 2.19% 47.18x
practicalhorsemanmag.com 1.45% 38.13x
petguide.com 8.46% 37.67x
horseforum.com 3.26% 36.80x
equusmagazine.com 2.29% 33.41x
horseandrider.com 1.83% 32.12x
equinenow.com 5.59% 26.62x
petmd.com 5.43% 25.34x
chicksaddlery.com 2.01% 24.76x
pethealthnetwork.com 1.45% 23.84x
Composition Percentage: The overlap percentage between the Horse Owners audience and the Web attribute.
Index: A comparison of the Horse Owners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Horse Owners audience is Equestrian Cluster.

Content Affinity Composition Index
Equestrian Cluster 5.07% 21.87x
Farming & Agriculture 0.42% 20.42x
Yard Structures 0.13% 17.40x
Homeschooling 0.03% 16.94x
Rural Living 0.07% 16.94x
Survival Guides 0.18% 16.79x
Homesteading 4.60% 16.52x
Auctions & Repossessions 0.07% 15.65x
Amateur Radios 0.18% 15.56x
Bird Watching 0.13% 15.28x
Composition Percentage: The overlap percentage between the Horse Owners audience and the Content Affinity attribute.
Index: A comparison of the Horse Owners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Horse Owners audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male