Dstillery Audiences

HORSE OWNERS

Audience Size: 3.3 Million Devices

Explore the Horse Owners Audience

Below you'll find more information about the Horse Owners audience, broken down in different categories based on their digital and physical behaviors. These are 3.3 million unique devices whose actions qualify for the Horse Owners audience.

Dstillery Crafted Audiences

INTERESTS

The Horse Owners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Horse Owners audience is Horseback Riding Enthusiasts.

Interest Composition Index
Horseback Riding Enthusiasts 34.32% 22.14x
Beekeeping Enthusiasts 28.15% 21.85x
Eco-Conscious Consumers 24.97% 21.80x
Home Exterior Design Enthusiasts 26.03% 21.03x
Off the Grid Living Enthusiasts 28.97% 20.31x
Cholesterol Researchers 21.58% 20.25x
Dog Lovers 25.84% 19.98x
Texas Activity Researchers 23.83% 19.79x
Heartburn Sufferers 23.48% 19.76x
Beach House Second Home Owners 23.29% 19.57x
Composition Percentage: The overlap percentage between the Horse Owners audience and the Interest attribute.
Index: A comparison of the Horse Owners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Horse Owners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Horse Owners audience is Maurices.

Location Composition Index
Maurices 0.02% 1.57x
Carhartt 0.19% 1.39x
Mens Wearhouse 0.01% 1.06x
Victoria's Secret 0.01% 1.05x
Old Navy 0.01% 1.01x
Composition Percentage: The overlap percentage between the Horse Owners audience and the Location attribute.
Index: A comparison of the Horse Owners audience to the internet population.
Dstillery Web Insights

WEBSITES

The Horse Owners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Horse Owners audience is dreamhorse.com.

Website Composition Index
dreamhorse.com 1.11% 54.32x
equisearch.com 3.14% 48.89x
bigdweb.com 1.11% 44.39x
horseforum.com 3.51% 42.68x
horseclicks.com 2.45% 39.88x
practicalhorsemanmag.com 1.94% 39.73x
stablemanagement.com 1.18% 36.76x
equusmagazine.com 3.03% 36.63x
petguide.com 9.61% 33.80x
horseandrider.com 2.29% 32.85x
Composition Percentage: The overlap percentage between the Horse Owners audience and the Web attribute.
Index: A comparison of the Horse Owners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Horse Owners audience is Rural Living.

Content Affinity Composition Index
Rural Living 0.04% 25.95x
Equestrian Cluster 7.76% 24.22x
Farming & Agriculture 1.40% 19.80x
Lawns & Pest Control 3.97% 17.47x
Homesteading 6.22% 16.73x
Bird Watching 0.59% 15.11x
Pet Supplies 2.57% 13.70x
Home Improvement Contractor 0.06% 13.40x
Texas Off-Roading 0.05% 13.03x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.04% 12.98x
Composition Percentage: The overlap percentage between the Horse Owners audience and the Content Affinity attribute.
Index: A comparison of the Horse Owners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Horse Owners audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female