Dstillery Audiences

HORSE OWNERS

Audience Size: 3.5 Million Devices

Explore the Horse Owners Audience

Below you'll find more information about the Horse Owners audience, broken down in different categories based on their digital and physical behaviors. These are 3.5 million unique devices whose actions qualify for the Horse Owners audience.

Dstillery Crafted Audiences

INTERESTS

The Horse Owners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Horse Owners audience is Beekeeping Enthusiasts.

Interest Composition Index
Beekeeping Enthusiasts 31.25% 22.83x
Horseback Riding Enthusiasts 35.60% 22.27x
Home Exterior Design Enthusiasts 28.59% 21.35x
Eco-Conscious Consumers 28.80% 21.19x
Off the Grid Living Enthusiasts 30.62% 20.81x
Texas Activity Researchers 26.54% 20.20x
Online Health Researchers 25.60% 20.05x
Heartburn Sufferers 26.55% 19.95x
Cholesterol Researchers 25.58% 19.89x
Dog Lovers 27.94% 19.77x
Composition Percentage: The overlap percentage between the Horse Owners audience and the Interest attribute.
Index: A comparison of the Horse Owners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Horse Owners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Horse Owners audience is Carhartt.

Location Composition Index
Carhartt 0.20% 1.54x
Dressbarn 0.01% 1.23x
Lane Bryant 0.01% 1.20x
Old Navy 0.02% 1.17x
Buckle 0.01% 1.10x
Mens Wearhouse 0.05% 1.02x
White House Black Market 0.01% 0.97x
Chicos 0.01% 0.97x
LOFT 0.01% 0.83x
Gap 0.01% 0.80x
Composition Percentage: The overlap percentage between the Horse Owners audience and the Location attribute.
Index: A comparison of the Horse Owners audience to the internet population.
Dstillery Web Insights

WEBSITES

The Horse Owners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Horse Owners audience is dreamhorse.com.

Website Composition Index
dreamhorse.com 1.55% 51.33x
equisearch.com 3.02% 49.26x
horseclicks.com 2.58% 47.88x
horseforum.com 3.46% 43.02x
bigdweb.com 1.50% 41.31x
practicalhorsemanmag.com 1.86% 39.43x
equusmagazine.com 2.85% 38.80x
stablemanagement.com 1.09% 36.90x
petguide.com 8.70% 33.52x
horseandrider.com 2.16% 33.39x
Composition Percentage: The overlap percentage between the Horse Owners audience and the Web attribute.
Index: A comparison of the Horse Owners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Horse Owners audience is Equestrian Cluster.

Content Affinity Composition Index
Equestrian Cluster 8.24% 25.35x
Rural Living 0.05% 24.62x
Farming & Agriculture 1.73% 19.62x
Homesteading 5.14% 18.83x
Assorted Topics (Elderly, Europe, Viral Media) 0.03% 18.65x
Lawns & Pest Control 5.13% 16.87x
England Tourism 0.02% 16.79x
Bird Watching 0.69% 15.98x
Survival Guides 0.25% 15.64x
Assorted Topics (Animals, Clothing, Events, Education) 0.02% 15.63x
Composition Percentage: The overlap percentage between the Horse Owners audience and the Content Affinity attribute.
Index: A comparison of the Horse Owners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Horse Owners audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female