Dstillery Audiences

HORSE OWNERS

Audience Size: 3 Million Devices

Explore the Horse Owners Audience

Below you'll find more information about the Horse Owners audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the Horse Owners audience.

Dstillery Crafted Audiences

INTERESTS

The Horse Owners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Horse Owners audience is Off the Grid Living Enthusiasts.

Interest Composition Index
Off the Grid Living Enthusiasts 23.06% 19.52x
Eco-Conscious Consumers 28.32% 19.45x
Nature and Outdoors Book Readers 20.47% 19.36x
Beekeeping Enthusiasts 30.06% 18.90x
Horseback Riding Enthusiasts 35.92% 18.50x
Cholesterol Researchers 25.21% 18.42x
Online Health Researchers 25.28% 18.28x
Home Exterior Design Enthusiasts 27.50% 17.78x
Hardware Shoppers 24.12% 17.76x
Heartburn Sufferers 26.61% 17.58x
Composition Percentage: The overlap percentage between the Horse Owners audience and the Interest attribute.
Index: A comparison of the Horse Owners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Horse Owners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Horse Owners audience is Talbots.

Location Composition Index
Talbots 0.01% 1.56x
Maurices 0.03% 1.44x
Jos A. Bank Clothiers 0.01% 1.32x
Carhartt 0.20% 1.30x
Lane Bryant 0.01% 1.20x
Chicos 0.01% 1.18x
White House Black Market 0.01% 1.11x
Express 0.01% 1.07x
Buckle 0.01% 1.02x
Journeys 0.02% 1.01x
Composition Percentage: The overlap percentage between the Horse Owners audience and the Location attribute.
Index: A comparison of the Horse Owners audience to the internet population.
Dstillery Web Insights

WEBSITES

The Horse Owners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Horse Owners audience is equisearch.com.

Website Composition Index
equisearch.com 2.27% 44.30x
horseclicks.com 1.27% 43.48x
horseforum.com 2.42% 38.70x
practicalhorsemanmag.com 1.43% 36.14x
petguide.com 7.66% 35.14x
equusmagazine.com 2.29% 32.57x
horseandrider.com 1.74% 29.80x
extension.org 3.68% 27.05x
equinenow.com 5.34% 25.52x
americanhunter.org 1.45% 23.88x
Composition Percentage: The overlap percentage between the Horse Owners audience and the Web attribute.
Index: A comparison of the Horse Owners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Horse Owners audience is Equestrian Cluster.

Content Affinity Composition Index
Equestrian Cluster 5.09% 18.06x
Farming & Agriculture 0.84% 15.88x
Rural Living 0.03% 15.17x
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) 0.03% 14.22x
Lawns & Pest Control 2.15% 13.19x
Homesteading 5.25% 12.85x
Texas Off-Roading 0.03% 11.37x
Auctions & Repossessions 0.29% 11.25x
Yard Structures 0.62% 11.14x
Bird Watching 0.37% 11.14x
Composition Percentage: The overlap percentage between the Horse Owners audience and the Content Affinity attribute.
Index: A comparison of the Horse Owners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Horse Owners audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female