Dstillery Audiences

HORSE OWNERS

Audience Size: 2.5 Million Devices

Explore the Horse Owners Audience

Below you'll find more information about the Horse Owners audience, broken down in different categories based on their digital and physical behaviors. These are 2.5 million unique devices whose actions qualify for the Horse Owners audience.

Dstillery Crafted Audiences

INTERESTS

The Horse Owners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Horse Owners audience is Eco-Conscious Consumers.

Interest Composition Index
Eco-Conscious Consumers 23.74% 25.29x
Beekeeping Enthusiasts 25.88% 24.30x
Cholesterol Researchers 20.87% 23.88x
Online Health Researchers 21.24% 23.72x
Medical Advice Researchers 21.21% 23.03x
Horseback Riding Enthusiasts 30.18% 22.55x
Headache and Migraine Sufferers 22.25% 22.51x
Beach House Second Home Owners 20.71% 22.40x
Texas Activity Researchers 20.48% 22.24x
Hardware Shoppers 21.97% 22.24x
Composition Percentage: The overlap percentage between the Horse Owners audience and the Interest attribute.
Index: A comparison of the Horse Owners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Horse Owners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Horse Owners audience is Carhartt.

Location Composition Index
Carhartt 0.06% 1.26x
Composition Percentage: The overlap percentage between the Horse Owners audience and the Location attribute.
Index: A comparison of the Horse Owners audience to the internet population.
Dstillery Web Insights

WEBSITES

The Horse Owners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Horse Owners audience is equisearch.com.

Website Composition Index
equisearch.com 2.17% 54.19x
horseforum.com 2.85% 42.32x
petguide.com 8.34% 41.99x
practicalhorsemanmag.com 1.39% 41.90x
equusmagazine.com 2.19% 36.90x
extension.org 1.47% 36.14x
horseandrider.com 1.75% 33.67x
tractorhouse.com 1.62% 31.03x
equinenow.com 5.30% 28.45x
chicksaddlery.com 1.94% 26.58x
Composition Percentage: The overlap percentage between the Horse Owners audience and the Web attribute.
Index: A comparison of the Horse Owners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Horse Owners audience is Equestrian Cluster.

Content Affinity Composition Index
Equestrian Cluster 4.78% 22.12x
Farming & Agriculture 0.46% 19.50x
Lawns & Pest Control 1.02% 18.15x
Canadian Construction & Renovation Research Cluster 0.05% 17.49x
Homesteading 4.13% 16.76x
Yard Structures 0.20% 16.47x
Telescopes 0.15% 16.41x
Construction Apparel 0.12% 16.26x
Auctions & Repossessions 0.13% 16.14x
Rural Living 0.05% 15.14x
Composition Percentage: The overlap percentage between the Horse Owners audience and the Content Affinity attribute.
Index: A comparison of the Horse Owners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Horse Owners audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male