Dstillery Audiences

HORSE OWNERS

Audience Size: 4.1 Million Devices

Explore the Horse Owners Audience

Below you'll find more information about the Horse Owners audience, broken down in different categories based on their digital and physical behaviors. These are 4.1 million unique devices whose actions qualify for the Horse Owners audience.

Dstillery Crafted Audiences

INTERESTS

The Horse Owners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Horse Owners audience is Horseback Riding Enthusiasts.

Interest Composition Index
Horseback Riding Enthusiasts 38.21% 22.96x
Eco-Conscious Consumers 29.67% 22.26x
Home Exterior Design Enthusiasts 28.93% 21.96x
Off the Grid Living Enthusiasts 32.12% 21.78x
Texas Activity Researchers 25.46% 21.18x
Online Health Researchers 26.23% 21.05x
Cholesterol Researchers 27.26% 20.98x
Heartburn Sufferers 27.75% 20.94x
Cattle Industry New Readers 32.78% 20.76x
Backyard Farmers 32.77% 20.73x
Composition Percentage: The overlap percentage between the Horse Owners audience and the Interest attribute.
Index: A comparison of the Horse Owners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Horse Owners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Horse Owners audience is Belk.

Location Composition Index
Belk 0.01% 1.43x
Carhartt 0.20% 1.39x
The North Face 0.01% 1.26x
Chicos 0.04% 1.16x
Dressbarn 0.03% 1.11x
Lane Bryant 0.03% 1.11x
Eddie Bauer 0.02% 1.07x
Talbots 0.03% 1.06x
Mens Wearhouse 0.06% 1.05x
Madewell 0.01% 1.05x
Composition Percentage: The overlap percentage between the Horse Owners audience and the Location attribute.
Index: A comparison of the Horse Owners audience to the internet population.
Dstillery Web Insights

WEBSITES

The Horse Owners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Horse Owners audience is equisearch.com.

Website Composition Index
equisearch.com 2.88% 56.70x
horseforum.com 3.16% 51.57x
stablemanagement.com 1.02% 47.43x
practicalhorsemanmag.com 1.83% 46.23x
dreamhorse.com 2.12% 46.03x
equusmagazine.com 2.90% 45.52x
horseclicks.com 3.48% 45.34x
petguide.com 6.04% 42.91x
chicksaddlery.com 1.65% 40.79x
bigdweb.com 1.84% 39.65x
Composition Percentage: The overlap percentage between the Horse Owners audience and the Web attribute.
Index: A comparison of the Horse Owners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Horse Owners audience is Rural Living.

Content Affinity Composition Index
Rural Living 0.15% 23.49x
Equestrian Cluster 8.92% 22.78x
Homesteading 5.45% 17.00x
Survival Guides 0.28% 16.82x
Farming & Agriculture 2.24% 15.68x
Lawns & Pest Control 7.47% 14.51x
Assorted Topics (Animals, Clothing, Events, Education) 0.04% 14.49x
Bird Watching 1.10% 14.24x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.11% 13.31x
Home Improvement Contractor 0.74% 13.17x
Composition Percentage: The overlap percentage between the Horse Owners audience and the Content Affinity attribute.
Index: A comparison of the Horse Owners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Horse Owners audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female