Dstillery Audiences

HORSE OWNERS

Audience Size: 2.5 Million Devices

Explore the Horse Owners Audience

Below you'll find more information about the Horse Owners audience, broken down in different categories based on their digital and physical behaviors. These are 2.5 million unique devices whose actions qualify for the Horse Owners audience.

Dstillery Crafted Audiences

INTERESTS

The Horse Owners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Horse Owners audience is Eco-Conscious Consumers.

Interest Composition Index
Eco-Conscious Consumers 20.21% 27.67x
Cholesterol Researchers 17.18% 25.58x
Beekeeping Enthusiasts 23.05% 25.54x
Online Health Researchers 17.85% 25.27x
Medical Advice Researchers 17.59% 24.71x
Beach House Second Home Owners 17.70% 23.87x
Headache and Migraine Sufferers 18.78% 23.40x
Documentary Film Fans 20.90% 23.27x
Hardware Shoppers 18.36% 23.18x
Menopause Researchers 21.09% 22.89x
Composition Percentage: The overlap percentage between the Horse Owners audience and the Interest attribute.
Index: A comparison of the Horse Owners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Horse Owners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Horse Owners audience is Dressbarn.

Location Composition Index
Dressbarn 0.02% 1.41x
Carhartt 0.20% 1.32x
Chicos 0.01% 1.13x
Old Navy 0.03% 1.10x
Maurices 0.03% 1.07x
American Eagle Outfitters 0.01% 1.05x
LOFT 0.01% 1.03x
Aeropostale 0.01% 0.93x
Victoria's Secret 0.02% 0.93x
Gap 0.01% 0.93x
Composition Percentage: The overlap percentage between the Horse Owners audience and the Location attribute.
Index: A comparison of the Horse Owners audience to the internet population.
Dstillery Web Insights

WEBSITES

The Horse Owners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Horse Owners audience is equisearch.com.

Website Composition Index
equisearch.com 1.87% 65.71x
petguide.com 6.56% 52.76x
practicalhorsemanmag.com 1.22% 50.85x
horseforum.com 3.34% 50.17x
equusmagazine.com 2.04% 42.67x
horseandrider.com 1.58% 39.73x
equinenow.com 5.51% 34.29x
chicksaddlery.com 2.10% 28.73x
horserookie.com 1.01% 28.70x
homesteadingtoday.com 4.52% 26.42x
Composition Percentage: The overlap percentage between the Horse Owners audience and the Web attribute.
Index: A comparison of the Horse Owners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Horse Owners audience is Equestrian Cluster.

Content Affinity Composition Index
Equestrian Cluster 4.91% 23.46x
Survival Guides 0.16% 18.63x
Rural Living 0.05% 17.40x
Homesteading 3.80% 17.09x
Sports - Golf, Hunting, Fishing 0.05% 14.77x
Farming & Agriculture 0.32% 14.32x
Assorted Topics (Forum Hosting, Website Creation, Celebrity Photos, Humor) 0.19% 13.81x
Bird Watching 0.08% 13.54x
Canada Shopping - General Commerce 0.07% 13.51x
Canada Consumer Product Cluster 1.63% 12.37x
Composition Percentage: The overlap percentage between the Horse Owners audience and the Content Affinity attribute.
Index: A comparison of the Horse Owners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Horse Owners audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female