Dstillery Audiences

HORSE OWNERS

Audience Size: 2.8 Million Devices

Explore the Horse Owners Audience

Below you'll find more information about the Horse Owners audience, broken down in different categories based on their digital and physical behaviors. These are 2.8 million unique devices whose actions qualify for the Horse Owners audience.

Dstillery Crafted Audiences

INTERESTS

The Horse Owners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Horse Owners audience is Cattle Industry New Readers.

Interest Composition Index
Cattle Industry New Readers 30.12% 17.89x
Eco-Conscious Consumers 24.67% 17.01x
Home Exterior Design Enthusiasts 24.80% 16.62x
Lawn & Garden Enthusiasts 27.09% 16.32x
Dog Lovers 23.60% 16.09x
Bird Watching Enthusiasts 25.25% 15.88x
Cholesterol Researchers 20.94% 15.80x
Hardware Shoppers 21.72% 15.48x
Texas Activity Researchers 21.09% 15.48x
Off the Grid Living Enthusiasts 29.28% 15.22x
Composition Percentage: The overlap percentage between the Horse Owners audience and the Interest attribute.
Index: A comparison of the Horse Owners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Horse Owners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Horse Owners audience is LL Bean.

Location Composition Index
LL Bean 0.01% 1.78x
Carhartt 0.27% 1.42x
Patagonia 0.01% 1.24x
Eddie Bauer 0.01% 1.23x
Belk 0.02% 1.23x
Chicos 0.05% 1.22x
Tommy Bahama 0.02% 1.15x
Ralph Lauren 0.01% 1.15x
Columbia 0.01% 1.12x
Levi Strauss 0.01% 1.12x
Composition Percentage: The overlap percentage between the Horse Owners audience and the Location attribute.
Index: A comparison of the Horse Owners audience to the internet population.
Dstillery Web Insights

WEBSITES

The Horse Owners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Horse Owners audience is thehorse.com.

Website Composition Index
thehorse.com 2.31% 112.04x
horseforum.com 3.55% 97.56x
equisearch.com 3.52% 96.49x
horsesidevetguide.com 1.21% 90.88x
practicalhorsemanmag.com 2.09% 84.12x
dreamhorse.com 3.35% 83.87x
equusmagazine.com 3.34% 77.51x
horseclicks.com 5.07% 77.33x
stablemanagement.com 1.14% 75.91x
horseandrider.com 1.75% 74.31x
Composition Percentage: The overlap percentage between the Horse Owners audience and the Web attribute.
Index: A comparison of the Horse Owners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Horse Owners audience is Equestrian Cluster.

Content Affinity Composition Index
Equestrian Cluster 13.48% 25.75x
Rural Living 0.32% 21.98x
Homesteading 5.20% 18.97x
Farming & Agriculture 3.25% 16.20x
Assorted Topics #11406 (Animals, Clothing, Events, Education) 0.07% 15.21x
Lawns & Pest Control 10.25% 15.16x
Survival Guides 0.62% 15.08x
Bird Watching 1.66% 14.32x
Home Improvement Contractor 2.09% 11.90x
Environmental Conservation 0.06% 11.69x
Composition Percentage: The overlap percentage between the Horse Owners audience and the Content Affinity attribute.
Index: A comparison of the Horse Owners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Horse Owners audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female