Dstillery Audiences

HORSE OWNERS

Audience Size: 2.7 Million Devices

Explore the Horse Owners Audience

Below you'll find more information about the Horse Owners audience, broken down in different categories based on their digital and physical behaviors. These are 2.7 million unique devices whose actions qualify for the Horse Owners audience.

Dstillery Crafted Audiences

INTERESTS

The Horse Owners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Horse Owners audience is Horseback Riding Enthusiasts.

Interest Composition Index
Horseback Riding Enthusiasts 31.33% 18.25x
Cattle Industry New Readers 28.29% 16.95x
Eco-Conscious Consumers 23.95% 16.33x
Cattlemen and Pork Producers 26.85% 15.52x
Off the Grid Living Enthusiasts 26.16% 15.44x
Home Exterior Design Enthusiasts 23.61% 15.35x
Lawn & Garden Enthusiasts 26.22% 15.28x
Cholesterol Researchers 20.26% 15.22x
Bird Watching Enthusiasts 23.20% 15.20x
Texas Activity Researchers 19.21% 14.89x
Composition Percentage: The overlap percentage between the Horse Owners audience and the Interest attribute.
Index: A comparison of the Horse Owners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Horse Owners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Horse Owners audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.18% 0.97x
Mens Wearhouse 0.28% 0.96x
Composition Percentage: The overlap percentage between the Horse Owners audience and the Location attribute.
Index: A comparison of the Horse Owners audience to the internet population.
Dstillery Web Insights

WEBSITES

The Horse Owners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Horse Owners audience is thehorse.com.

Website Composition Index
thehorse.com 1.96% 105.83x
equisearch.com 4.19% 93.05x
horsefeedblog.com 1.05% 92.69x
horseforum.com 4.04% 90.33x
horsesidevetguide.com 1.32% 84.65x
practicalhorsemanmag.com 2.45% 80.12x
dreamhorse.com 3.54% 78.86x
stablemanagement.com 1.44% 73.83x
equusmagazine.com 3.98% 73.22x
chicksaddlery.com 3.51% 71.88x
Composition Percentage: The overlap percentage between the Horse Owners audience and the Web attribute.
Index: A comparison of the Horse Owners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Horse Owners audience is Equestrian Cluster.

Content Affinity Composition Index
Equestrian Cluster 13.67% 27.01x
Homesteading 5.70% 17.67x
Farming & Agriculture 3.37% 15.74x
Lawns & Pest Control 10.03% 14.67x
Bird Watching 1.51% 14.21x
Home Improvement Contractor 1.75% 12.25x
Pet Supplies 5.90% 10.58x
Pet Forums 2.52% 10.48x
Yard Structures 2.55% 9.82x
Garden Power Equipment 9.22% 9.75x
Composition Percentage: The overlap percentage between the Horse Owners audience and the Content Affinity attribute.
Index: A comparison of the Horse Owners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Horse Owners audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female