Dstillery Audiences

HORSE OWNERS

Audience Size: 2.7 Million Devices

Explore the Horse Owners Audience

Below you'll find more information about the Horse Owners audience, broken down in different categories based on their digital and physical behaviors. These are 2.7 million unique devices whose actions qualify for the Horse Owners audience.

Dstillery Crafted Audiences

INTERESTS

The Horse Owners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Horse Owners audience is Eco-Conscious Consumers.

Interest Composition Index
Eco-Conscious Consumers 24.33% 27.65x
Beekeeping Enthusiasts 26.45% 26.71x
Online Health Researchers 22.14% 26.00x
Cholesterol Researchers 21.66% 25.98x
Horseback Riding Enthusiasts 32.99% 25.38x
Home Exterior Design Enthusiasts 24.84% 25.05x
Headache and Migraine Sufferers 23.37% 24.93x
Hardware Shoppers 22.60% 24.85x
Heartburn Sufferers 22.18% 24.82x
Nature and Outdoors Book Readers 24.12% 24.77x
Composition Percentage: The overlap percentage between the Horse Owners audience and the Interest attribute.
Index: A comparison of the Horse Owners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Horse Owners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Horse Owners audience is Carhartt.

Location Composition Index
Carhartt 0.15% 1.40x
Maurices 0.02% 1.21x
White House Black Market 0.01% 1.19x
Old Navy 0.02% 1.07x
Victoria's Secret 0.02% 0.96x
Buckle 0.01% 0.96x
The Childrens Place 0.01% 0.95x
Journeys 0.01% 0.87x
Composition Percentage: The overlap percentage between the Horse Owners audience and the Location attribute.
Index: A comparison of the Horse Owners audience to the internet population.
Dstillery Web Insights

WEBSITES

The Horse Owners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Horse Owners audience is equisearch.com.

Website Composition Index
equisearch.com 2.13% 54.35x
horseforum.com 2.50% 43.61x
practicalhorsemanmag.com 1.38% 42.46x
petguide.com 7.61% 41.85x
equusmagazine.com 2.19% 36.73x
extension.org 2.40% 35.33x
horseandrider.com 1.67% 33.56x
americanhunter.org 1.01% 31.70x
auctiontime.com 1.19% 31.40x
tractorhouse.com 2.43% 30.51x
Composition Percentage: The overlap percentage between the Horse Owners audience and the Web attribute.
Index: A comparison of the Horse Owners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Horse Owners audience is Equestrian Cluster.

Content Affinity Composition Index
Equestrian Cluster 4.67% 23.39x
Farming & Agriculture 0.61% 22.12x
Lawns & Pest Control 1.50% 19.35x
Homesteading 4.41% 17.89x
Telescopes 0.27% 17.60x
Yard Structures 0.41% 16.80x
Memes & Comedy 0.06% 15.93x
Auctions & Repossessions 0.20% 15.82x
Garden Power Equipment 2.78% 15.42x
Christian Music 0.14% 15.36x
Composition Percentage: The overlap percentage between the Horse Owners audience and the Content Affinity attribute.
Index: A comparison of the Horse Owners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Horse Owners audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female