Dstillery Audiences

HORSE OWNERS

Audience Size: 1.9 Million Devices

Explore the Horse Owners Audience

Below you'll find more information about the Horse Owners audience, broken down in different categories based on their digital and physical behaviors. These are 1.9 million unique devices whose actions qualify for the Horse Owners audience.

Dstillery Crafted Audiences

INTERESTS

The Horse Owners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Horse Owners audience is Beekeeping Enthusiasts.

Interest Composition Index
Beekeeping Enthusiasts 19.33% 24.51x
Eco-Conscious Consumers 13.00% 24.46x
Horseback Riding Enthusiasts 29.66% 23.51x
Cholesterol Researchers 9.77% 22.39x
Online Health Researchers 11.18% 22.19x
Home Exterior Design Enthusiasts 14.09% 21.98x
Beach House Second Home Owners 11.85% 21.75x
Vacation Rental Accommodation Researchers 11.85% 21.36x
Menopause Researchers 15.56% 21.33x
Documentary Film Fans 14.59% 20.66x
Composition Percentage: The overlap percentage between the Horse Owners audience and the Interest attribute.
Index: A comparison of the Horse Owners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Horse Owners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Horse Owners audience is American Eagle Outfitters.

Location Composition Index
American Eagle Outfitters 0.02% 1.53x
Buckle 0.02% 1.42x
Maurices 0.03% 1.34x
Zumiez 0.01% 1.33x
Dressbarn 0.01% 1.33x
Chicos 0.02% 1.31x
White House Black Market 0.02% 1.31x
Gymboree 0.01% 1.29x
Aeropostale 0.01% 1.23x
Carhartt 0.17% 1.21x
Composition Percentage: The overlap percentage between the Horse Owners audience and the Location attribute.
Index: A comparison of the Horse Owners audience to the internet population.
Dstillery Web Insights

WEBSITES

The Horse Owners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Horse Owners audience is equisearch.com.

Website Composition Index
equisearch.com 2.14% 62.94x
practicalhorsemanmag.com 1.12% 52.42x
horseclicks.com 1.39% 52.40x
petguide.com 5.15% 52.17x
horseforum.com 3.59% 49.75x
equusmagazine.com 1.48% 47.46x
horseandrider.com 1.30% 41.82x
equinenow.com 6.15% 34.48x
chicksaddlery.com 2.22% 31.95x
helpfulhorsehints.com 1.07% 30.92x
Composition Percentage: The overlap percentage between the Horse Owners audience and the Web attribute.
Index: A comparison of the Horse Owners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Horse Owners audience is Equestrian Cluster.

Content Affinity Composition Index
Equestrian Cluster 5.71% 28.89x
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 1.46% 23.70x
Homesteading 3.58% 19.14x
Survival Guides 0.13% 15.78x
Canada Consumer Product Cluster 0.91% 14.18x
Farming & Agriculture 0.29% 12.69x
Paleo & Keto Diet Enthusiasts 0.34% 12.38x
Arthritis & Bones 0.08% 12.26x
Arts & Crafts 0.06% 12.19x
Bird Watching 0.06% 11.92x
Composition Percentage: The overlap percentage between the Horse Owners audience and the Content Affinity attribute.
Index: A comparison of the Horse Owners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Horse Owners audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female