Dstillery Audiences

HORSE OWNERS

Audience Size: 577.6 Thousand Devices

Explore the Horse Owners Audience

Below you'll find more information about the Horse Owners audience, broken down in different categories based on their digital and physical behaviors. These are 577.6 thousand unique devices whose actions qualify for the Horse Owners audience.

Dstillery Crafted Audiences

INTERESTS

The Horse Owners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Horse Owners audience is Horseback Riding Enthusiasts.

Interest Composition Index
Horseback Riding Enthusiasts 29.15% 40.14x
Beekeeping Enthusiasts 10.49% 29.59x
Pet Health and Nutrition Researchers 13.29% 28.77x
Gas Discount Researchers 6.95% 27.22x
Dachshund Content Readers 8.14% 26.79x
Lawn and Home Pest Control Researchers 12.94% 25.79x
Golden Retriever Content Readers 9.25% 24.36x
Bird and Parrot Lovers 18.52% 24.22x
Veterinarians 13.60% 24.09x
Cattle Industry News Readers 23.70% 23.66x
Composition Percentage: The overlap percentage between the Horse Owners audience and the Interest attribute.
Index: A comparison of the Horse Owners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Horse Owners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Horse Owners audience is Maurices.

Location Composition Index
Maurices 0.02% 0.98x
Composition Percentage: The overlap percentage between the Horse Owners audience and the Location attribute.
Index: A comparison of the Horse Owners audience to the internet population.
Dstillery Web Insights

WEBSITES

The Horse Owners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Horse Owners audience is barkingroyalty.com.

Website Composition Index
barkingroyalty.com 1.39% 85.40x
horserookie.com 2.98% 75.69x
helpfulhorsehints.com 2.47% 75.35x
equinenow.com 8.05% 72.12x
horseforum.com 2.46% 68.69x
ihearthorses.com 1.78% 68.10x
horseclicks.com 1.98% 64.94x
theplaidhorse.com 1.12% 61.51x
chronofhorse.com 1.69% 54.69x
cattletoday.com 1.09% 53.72x
Composition Percentage: The overlap percentage between the Horse Owners audience and the Web attribute.
Index: A comparison of the Horse Owners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Horse Owners audience is Equestrian Cluster.

Content Affinity Composition Index
Equestrian Cluster 3.93% 37.53x
Local & Travel England - East Midlands 0.19% 32.66x
Farming & Agriculture 0.27% 27.22x
Pet Supplies 0.06% 25.27x
Homesteading 2.36% 22.71x
Horse Racing 0.10% 21.39x
Garden Power Equipment 1.97% 17.08x
Vancouver British Columbia Research Cluster 0.88% 13.73x
Comedy Content 0.08% 13.61x
Lawns & Pest Control 0.09% 13.61x
Composition Percentage: The overlap percentage between the Horse Owners audience and the Content Affinity attribute.
Index: A comparison of the Horse Owners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Horse Owners audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female