Dstillery Audiences

HORSE OWNERS

Audience Size: 3.6 Million Devices

Explore the Horse Owners Audience

Below you'll find more information about the Horse Owners audience, broken down in different categories based on their digital and physical behaviors. These are 3.6 million unique devices whose actions qualify for the Horse Owners audience.

Dstillery Crafted Audiences

INTERESTS

The Horse Owners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Horse Owners audience is Horseback Riding Enthusiasts.

Interest Composition Index
Horseback Riding Enthusiasts 36.53% 24.40x
Cattle Industry New Readers 29.00% 23.41x
Eco-Conscious Consumers 26.81% 22.73x
Off the Grid Living Enthusiasts 27.04% 22.35x
Home Exterior Design Enthusiasts 23.87% 22.30x
Backyard Farmers 31.57% 21.92x
Bird Watching Enthusiasts 24.78% 21.20x
Online Health Researchers 22.79% 21.18x
Cholesterol Researchers 24.10% 21.07x
Texas Activity Researchers 21.65% 20.94x
Composition Percentage: The overlap percentage between the Horse Owners audience and the Interest attribute.
Index: A comparison of the Horse Owners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Horse Owners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Horse Owners audience is Buckle.

Location Composition Index
Buckle 0.26% 1.36x
Belk 0.02% 1.25x
REI 0.02% 1.24x
Jos A. Bank Clothiers 0.29% 1.17x
Mens Wearhouse 0.48% 1.17x
Columbia 0.02% 1.10x
White House Black Market 0.27% 1.09x
Chicos 0.06% 1.06x
Bonobos 0.07% 1.03x
Johnston and Murphy 0.30% 1.02x
Composition Percentage: The overlap percentage between the Horse Owners audience and the Location attribute.
Index: A comparison of the Horse Owners audience to the internet population.
Dstillery Web Insights

WEBSITES

The Horse Owners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Horse Owners audience is equisearch.com.

Website Composition Index
equisearch.com 3.42% 51.30x
horseforum.com 3.52% 47.09x
chicksaddlery.com 1.78% 43.46x
practicalhorsemanmag.com 2.08% 42.97x
dreamhorse.com 2.52% 42.54x
stablemanagement.com 1.23% 42.38x
aqha.com 1.32% 41.28x
equusmagazine.com 3.44% 40.70x
horseclicks.com 4.09% 39.75x
chronofhorse.com 1.01% 37.95x
Composition Percentage: The overlap percentage between the Horse Owners audience and the Web attribute.
Index: A comparison of the Horse Owners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Horse Owners audience is Equestrian Cluster.

Content Affinity Composition Index
Equestrian Cluster 11.57% 24.49x
Rural Living 0.21% 22.81x
Homesteading 6.28% 16.56x
Survival Guides 0.43% 16.49x
Farming & Agriculture 2.96% 14.85x
Assorted Topics (Animals, Clothing, Events, Education) 0.06% 14.31x
Bird Watching 1.48% 13.65x
Lawns & Pest Control 9.79% 13.51x
Home Improvement Contractor 1.24% 12.10x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.16% 10.68x
Composition Percentage: The overlap percentage between the Horse Owners audience and the Content Affinity attribute.
Index: A comparison of the Horse Owners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Horse Owners audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female