Dstillery Audiences

HORSE OWNERS

Audience Size: 2.7 Million Devices

Explore the Horse Owners Audience

Below you'll find more information about the Horse Owners audience, broken down in different categories based on their digital and physical behaviors. These are 2.7 million unique devices whose actions qualify for the Horse Owners audience.

Dstillery Crafted Audiences

INTERESTS

The Horse Owners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Horse Owners audience is Horseback Riding Enthusiasts.

Interest Composition Index
Horseback Riding Enthusiasts 35.49% 37.12x
Cattle Industry New Readers 29.23% 34.45x
Eco-Conscious Consumers 24.01% 33.43x
Backyard Farmers 29.90% 32.79x
Off the Grid Living Enthusiasts 26.07% 32.05x
Home Exterior Design Enthusiasts 23.13% 32.02x
Cattlemen and Pork Producers 29.52% 31.21x
Cholesterol Researchers 21.12% 30.88x
Lawn & Garden Enthusiasts 25.90% 30.76x
Online Health Researchers 20.62% 30.49x
Composition Percentage: The overlap percentage between the Horse Owners audience and the Interest attribute.
Index: A comparison of the Horse Owners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Horse Owners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Horse Owners audience is Buckle.

Location Composition Index
Buckle 0.14% 1.26x
Mens Wearhouse 0.41% 1.14x
Jos A. Bank Clothiers 0.25% 1.13x
REI 0.02% 1.12x
Columbia 0.01% 1.07x
Bonobos 0.04% 1.01x
The North Face 0.02% 0.97x
White House Black Market 0.12% 0.95x
Banana Republic 0.04% 0.94x
Tommy Bahama 0.01% 0.93x
Composition Percentage: The overlap percentage between the Horse Owners audience and the Location attribute.
Index: A comparison of the Horse Owners audience to the internet population.
Dstillery Web Insights

WEBSITES

The Horse Owners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Horse Owners audience is thehorse.com.

Website Composition Index
thehorse.com 1.63% 99.68x
horsefeedblog.com 1.05% 86.99x
equisearch.com 4.57% 86.36x
horseforum.com 4.27% 83.40x
horsesidevetguide.com 1.36% 80.53x
practicalhorsemanmag.com 2.65% 75.05x
dreamhorse.com 3.46% 74.33x
chicksaddlery.com 2.95% 71.85x
stablemanagement.com 1.58% 70.32x
equusmagazine.com 4.31% 68.45x
Composition Percentage: The overlap percentage between the Horse Owners audience and the Web attribute.
Index: A comparison of the Horse Owners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Horse Owners audience is Equestrian Cluster.

Content Affinity Composition Index
Equestrian Cluster 13.72% 31.78x
Rural Living 0.28% 29.48x
Homesteading 6.20% 20.21x
Survival Guides 0.50% 18.74x
Farming & Agriculture 3.37% 18.11x
Assorted Topics (Animals, Clothing, Events, Education) 0.07% 17.91x
Bird Watching 1.51% 16.66x
Lawns & Pest Control 10.42% 16.35x
Home Improvement Contractor 1.55% 14.30x
Golf & Boats 0.02% 13.00x
Composition Percentage: The overlap percentage between the Horse Owners audience and the Content Affinity attribute.
Index: A comparison of the Horse Owners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Horse Owners audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female