Dstillery Audiences

HORSE RACE ENTHUSIASTS

Audience Size: 1.6 Million Devices

Explore the Horse Race Enthusiasts Audience

Below you'll find more information about the Horse Race Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 1.6 million unique devices whose actions qualify for the Horse Race Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Horse Race Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Horse Race Enthusiasts audience is Horse Owners.

Interest Composition Index
Horse Owners 24.83% 24.72x
NCAA Fans 25.86% 24.23x
Nashville Activity Researchers 4.13% 24.05x
College Football Fans 26.95% 23.84x
ESPN Enthusiasts 21.68% 22.81x
March Madness Enthusiasts 25.63% 22.38x
Las Vegas Hotel Researchers 18.66% 22.00x
Marines 12.68% 21.71x
Craft Spirits Enthusiasts 9.44% 21.64x
MLB Fans 25.85% 21.54x
Composition Percentage: The overlap percentage between the Horse Race Enthusiasts audience and the Interest attribute.
Index: A comparison of the Horse Race Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Horse Race Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Horse Race Enthusiasts audience is Talbots.

Location Composition Index
Talbots 0.02% 1.43x
Old Navy 0.03% 1.43x
Chicos 0.02% 1.37x
Dressbarn 0.01% 1.29x
Zumiez 0.03% 1.25x
Victoria's Secret 0.01% 1.22x
J. Crew 0.01% 1.18x
Aeropostale 0.01% 1.04x
Maurices 0.03% 1.03x
White House Black Market 0.01% 1.00x
Composition Percentage: The overlap percentage between the Horse Race Enthusiasts audience and the Location attribute.
Index: A comparison of the Horse Race Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Horse Race Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Horse Race Enthusiasts audience is drf.com.

Website Composition Index
drf.com 1.56% 96.05x
equibase.com 9.91% 96.05x
equusmagazine.com 1.08% 83.62x
horseandrider.com 1.05% 81.83x
equisearch.com 1.06% 76.17x
trackinfo.com 2.23% 72.84x
horseracingnation.com 8.68% 69.86x
racingdudes.com 1.33% 69.15x
theplaidhorse.com 1.52% 67.09x
chronofhorse.com 2.68% 57.40x
Composition Percentage: The overlap percentage between the Horse Race Enthusiasts audience and the Web attribute.
Index: A comparison of the Horse Race Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Horse Race Enthusiasts audience is Horse Racing.

Content Affinity Composition Index
Horse Racing 0.27% 47.33x
Equestrian Cluster 4.73% 30.37x
Upstate New York State Athletics 0.06% 19.07x
Farming & Agriculture 0.22% 15.05x
Motorsports 0.29% 14.44x
Local & Travel England - East Midlands 0.07% 14.35x
Celebrity Gossip 0.24% 13.65x
New England & Ivy League Sports 0.58% 12.36x
College Sports 0.18% 12.08x
Golf Travel & Gear 4.66% 11.76x
Composition Percentage: The overlap percentage between the Horse Race Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Horse Race Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Horse Race Enthusiasts audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male