Dstillery Audiences

HORSE RACE ENTHUSIASTS

Audience Size: 1.6 Million Devices

Explore the Horse Race Enthusiasts Audience

Below you'll find more information about the Horse Race Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 1.6 million unique devices whose actions qualify for the Horse Race Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Horse Race Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Horse Race Enthusiasts audience is ESPN Enthusiasts.

Interest Composition Index
ESPN Enthusiasts 17.26% 26.55x
Restaurant Menu Researchers 10.17% 25.04x
NCAA Fans 19.98% 24.90x
Family Adventures Travelers 2.85% 24.02x
Work Comes First Travelers 1.94% 23.77x
MLB Fans 20.47% 23.53x
Gas Discount Researchers 5.94% 23.27x
Golf Course Researchers 22.24% 23.00x
Online Directory Searchers 7.86% 22.42x
Olympic Sports Enthusiasts 30.54% 22.13x
Composition Percentage: The overlap percentage between the Horse Race Enthusiasts audience and the Interest attribute.
Index: A comparison of the Horse Race Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Horse Race Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Horse Race Enthusiasts audience is Urban Outfitters.

Location Composition Index
Urban Outfitters 0.01% 1.18x
Maurices 0.02% 1.17x
Composition Percentage: The overlap percentage between the Horse Race Enthusiasts audience and the Location attribute.
Index: A comparison of the Horse Race Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Horse Race Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Horse Race Enthusiasts audience is equibase.com.

Website Composition Index
equibase.com 6.54% 78.80x
drf.com 1.85% 78.61x
trackinfo.com 1.73% 68.88x
chronofhorse.com 1.61% 53.90x
horseforum.com 1.71% 49.29x
sportsline.com 6.87% 40.85x
ihearthorses.com 1.02% 40.69x
horseracingnation.com 6.29% 36.27x
cardchronicle.com 1.21% 34.67x
helpfulhorsehints.com 1.03% 32.97x
Composition Percentage: The overlap percentage between the Horse Race Enthusiasts audience and the Web attribute.
Index: A comparison of the Horse Race Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Horse Race Enthusiasts audience is Horse Racing.

Content Affinity Composition Index
Horse Racing 0.18% 36.62x
Equestrian Cluster 2.74% 26.40x
Local & Travel England - East Midlands 0.10% 17.81x
Virginia Athletics 0.09% 15.08x
Upstate New York State Athletics 0.06% 13.15x
College Sports 0.16% 12.76x
Golf Travel & Gear 3.24% 12.66x
Parenting & Children's Activities 0.08% 12.56x
Motorsports 0.26% 12.37x
Assorted Topics (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews) 0.72% 12.13x
Composition Percentage: The overlap percentage between the Horse Race Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Horse Race Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Horse Race Enthusiasts audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male