Dstillery Audiences

HORSE RACE ENTHUSIASTS

Audience Size: 3.8 Million Devices

Explore the Horse Race Enthusiasts Audience

Below you'll find more information about the Horse Race Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 3.8 million unique devices whose actions qualify for the Horse Race Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Horse Race Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Horse Race Enthusiasts audience is Sports Gamblers.

Interest Composition Index
Sports Gamblers 30.36% 18.78x
Golf Enthusiasts 27.97% 17.36x
NCAA Fans 23.76% 17.04x
Golf Course Researchers 25.42% 16.07x
College Football Fans 23.06% 15.53x
Online Directory Searchers 21.86% 15.37x
NCAA Football Fans 24.10% 15.28x
March Madness Enthusiasts 23.54% 15.17x
MLB Fans 21.33% 15.16x
Kentucky Wildcats Fans 22.80% 14.51x
Composition Percentage: The overlap percentage between the Horse Race Enthusiasts audience and the Interest attribute.
Index: A comparison of the Horse Race Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Horse Race Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Horse Race Enthusiasts audience is Chicos.

Location Composition Index
Chicos 0.01% 1.63x
Carhartt 0.15% 1.34x
Old Navy 0.01% 1.10x
Composition Percentage: The overlap percentage between the Horse Race Enthusiasts audience and the Location attribute.
Index: A comparison of the Horse Race Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Horse Race Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Horse Race Enthusiasts audience is americasbestracing.net.

Website Composition Index
americasbestracing.net 1.82% 56.64x
thoroughbreddailynews.com 2.18% 56.46x
horseracingnation.com 9.01% 55.59x
paulickreport.com 4.97% 54.85x
nyra.com 2.88% 54.34x
belmontstakes.com 1.15% 49.14x
equibase.com 5.04% 43.93x
racingdudes.com 1.55% 42.45x
drf.com 3.35% 39.46x
thehuddle.com 1.60% 38.84x
Composition Percentage: The overlap percentage between the Horse Race Enthusiasts audience and the Web attribute.
Index: A comparison of the Horse Race Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Horse Race Enthusiasts audience is Horse Racing.

Content Affinity Composition Index
Horse Racing 5.02% 39.19x
England Tourism 0.02% 13.34x
Equestrian Cluster 4.24% 13.34x
Tennis, Golf & Boxing 5.46% 12.96x
Golf Travel & Gear 8.21% 11.64x
Mid-Atlantic Beaches 0.17% 10.63x
Illinois College Sports 0.17% 9.67x
Pac 12 Sports 0.51% 9.53x
Bowling 0.60% 9.31x
Fantasy Sports 16.91% 9.26x
Composition Percentage: The overlap percentage between the Horse Race Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Horse Race Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Horse Race Enthusiasts audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male