Dstillery Audiences

HORSE RACE ENTHUSIASTS

Audience Size: 3.9 Million Devices

Explore the Horse Race Enthusiasts Audience

Below you'll find more information about the Horse Race Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 3.9 million unique devices whose actions qualify for the Horse Race Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Horse Race Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Horse Race Enthusiasts audience is Sports Gamblers.

Interest Composition Index
Sports Gamblers 31.15% 21.08x
NCAA Fans 25.17% 18.70x
Golf Enthusiasts 29.30% 18.67x
March Madness Enthusiasts 24.93% 17.32x
Golf Course Researchers 25.66% 17.18x
College Football Fans 25.07% 17.15x
NCAA Football Fans 24.93% 17.03x
MLB Fans 23.07% 16.97x
Online Directory Searchers 22.47% 15.87x
Kentucky Wildcats Fans 21.36% 15.44x
Composition Percentage: The overlap percentage between the Horse Race Enthusiasts audience and the Interest attribute.
Index: A comparison of the Horse Race Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Horse Race Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Horse Race Enthusiasts audience is Supreme.

Location Composition Index
Supreme 0.01% 1.80x
Bonobos 0.11% 1.62x
Jos A. Bank Clothiers 0.34% 1.49x
Mens Wearhouse 0.56% 1.42x
White House Black Market 0.37% 1.36x
Johnston and Murphy 0.49% 1.30x
Armani 0.03% 1.28x
Talbots 0.04% 1.18x
The North Face 0.02% 1.17x
Chicos 0.06% 1.16x
Composition Percentage: The overlap percentage between the Horse Race Enthusiasts audience and the Location attribute.
Index: A comparison of the Horse Race Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Horse Race Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Horse Race Enthusiasts audience is americasbestracing.net.

Website Composition Index
americasbestracing.net 1.07% 66.23x
thoroughbreddailynews.com 3.24% 65.64x
horseracingnation.com 11.35% 64.88x
paulickreport.com 9.07% 63.34x
nyra.com 6.13% 61.13x
drf.com 1.94% 58.29x
racingdudes.com 1.94% 55.98x
belmontstakes.com 2.57% 55.59x
equibase.com 5.65% 51.55x
tvg.com 2.07% 47.79x
Composition Percentage: The overlap percentage between the Horse Race Enthusiasts audience and the Web attribute.
Index: A comparison of the Horse Race Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Horse Race Enthusiasts audience is Horse Racing.

Content Affinity Composition Index
Horse Racing 7.86% 33.15x
ISPs & Local Services 0.05% 11.86x
Equestrian Cluster 5.15% 11.75x
Golf Travel & Gear 10.71% 10.23x
Tennis, Golf & Boxing 8.34% 9.85x
Illinois College Sports 0.31% 9.01x
Assorted Topics (Cooking, Games, Viral Media) 0.09% 8.97x
Upstate New York State Athletics 0.13% 8.96x
Kentucky News 17.55% 8.94x
Humor & Entertainment 0.85% 8.45x
Composition Percentage: The overlap percentage between the Horse Race Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Horse Race Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Horse Race Enthusiasts audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male