Dstillery Audiences

HORSE RACE ENTHUSIASTS

Audience Size: 2.7 Million Devices

Explore the Horse Race Enthusiasts Audience

Below you'll find more information about the Horse Race Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 2.7 million unique devices whose actions qualify for the Horse Race Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Horse Race Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Horse Race Enthusiasts audience is Sports Gamblers.

Interest Composition Index
Sports Gamblers 26.21% 33.49x
NCAA Fans 20.41% 26.40x
Golf Enthusiasts 22.61% 25.98x
MLB Fans 17.62% 25.00x
College Football Fans 20.17% 24.03x
March Madness Enthusiasts 18.30% 23.97x
Kentucky Wildcats Fans 16.12% 23.38x
Louisville Cardinals Fans 16.45% 23.04x
Online Directory Searchers 16.52% 21.78x
NCAA Football Fans 21.19% 20.92x
Composition Percentage: The overlap percentage between the Horse Race Enthusiasts audience and the Interest attribute.
Index: A comparison of the Horse Race Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Horse Race Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Horse Race Enthusiasts audience is Intermix.

Location Composition Index
Intermix 0.01% 1.76x
Bonobos 0.05% 1.71x
Supreme 0.02% 1.58x
Chicos 0.05% 1.58x
Patagonia 0.02% 1.57x
Madewell 0.03% 1.55x
Talbots 0.04% 1.51x
Free People 0.02% 1.46x
Mens Wearhouse 0.49% 1.40x
Jos A. Bank Clothiers 0.30% 1.37x
Composition Percentage: The overlap percentage between the Horse Race Enthusiasts audience and the Location attribute.
Index: A comparison of the Horse Race Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Horse Race Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Horse Race Enthusiasts audience is thoroughbreddailynews.com.

Website Composition Index
thoroughbreddailynews.com 4.96% 102.26x
horseracingnation.com 21.68% 96.32x
paulickreport.com 14.48% 95.74x
nyra.com 6.22% 88.65x
offtrackbetting.com 1.02% 83.87x
drf.com 3.21% 83.43x
gulfstreampark.com 1.28% 83.10x
tampabaydowns.com 1.75% 82.32x
equibase.com 7.03% 81.54x
racingdudes.com 3.36% 80.12x
Composition Percentage: The overlap percentage between the Horse Race Enthusiasts audience and the Web attribute.
Index: A comparison of the Horse Race Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Horse Race Enthusiasts audience is Horse Racing.

Content Affinity Composition Index
Horse Racing 12.02% 59.36x
Equestrian Cluster 7.30% 17.47x
Kentucky News 20.41% 12.80x
ISPs & Local Services 0.07% 12.73x
Golf Travel & Gear 11.84% 12.42x
Tennis, Golf & Boxing 8.83% 11.78x
Assorted Topics (Cooking, Games, Viral Media) 0.12% 10.67x
Fantasy Sports 12.40% 10.49x
Celebrity Gossip 2.16% 10.43x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.16% 10.36x
Composition Percentage: The overlap percentage between the Horse Race Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Horse Race Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Horse Race Enthusiasts audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male