Dstillery Audiences

HORSE RACE ENTHUSIASTS

Audience Size: 2.6 Million Devices

Explore the Horse Race Enthusiasts Audience

Below you'll find more information about the Horse Race Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the Horse Race Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Horse Race Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Horse Race Enthusiasts audience is Sports Gamblers.

Interest Composition Index
Sports Gamblers 31.32% 24.17x
Golf Enthusiasts 29.21% 21.40x
NCAA Fans 24.53% 21.00x
March Madness Enthusiasts 23.90% 19.61x
Golf Course Researchers 26.68% 19.48x
College Football Fans 24.09% 19.42x
MLB Fans 22.73% 19.28x
NCAA Football Fans 24.68% 19.13x
Online Directory Searchers 22.24% 18.34x
ESPN Enthusiasts 21.02% 17.62x
Composition Percentage: The overlap percentage between the Horse Race Enthusiasts audience and the Interest attribute.
Index: A comparison of the Horse Race Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Horse Race Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Horse Race Enthusiasts audience is Brooks Brothers.

Location Composition Index
Brooks Brothers 0.03% 1.52x
Club Monaco 0.01% 1.43x
Jos A. Bank Clothiers 0.07% 1.37x
Carhartt 0.07% 1.37x
Chicos 0.05% 1.31x
Bonobos 0.02% 1.28x
The North Face 0.02% 1.28x
Tommy Bahama 0.02% 1.23x
LOFT 0.06% 1.22x
Hugo Boss 0.03% 1.19x
Composition Percentage: The overlap percentage between the Horse Race Enthusiasts audience and the Location attribute.
Index: A comparison of the Horse Race Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Horse Race Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Horse Race Enthusiasts audience is nyra.com.

Website Composition Index
nyra.com 6.07% 79.54x
americasbestracing.net 1.71% 74.97x
horseracingnation.com 11.34% 74.19x
paulickreport.com 9.24% 72.92x
thoroughbreddailynews.com 3.11% 69.43x
equibase.com 6.24% 61.68x
belmontstakes.com 1.85% 56.62x
racingdudes.com 1.69% 56.44x
drf.com 2.30% 54.43x
chronofhorse.com 1.11% 45.26x
Composition Percentage: The overlap percentage between the Horse Race Enthusiasts audience and the Web attribute.
Index: A comparison of the Horse Race Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Horse Race Enthusiasts audience is Horse Racing.

Content Affinity Composition Index
Horse Racing 7.10% 38.53x
ISPs & Local Services 0.03% 14.32x
Equestrian Cluster 4.96% 13.15x
Golf Travel & Gear 9.75% 12.17x
Tennis, Golf & Boxing 7.32% 11.64x
Assorted Topics (Cooking, Games, Viral Media) 0.07% 10.94x
Illinois College Sports 0.27% 10.72x
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) 0.27% 10.42x
Rural Living 0.06% 10.30x
Humor & Entertainment 0.74% 10.12x
Composition Percentage: The overlap percentage between the Horse Race Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Horse Race Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Horse Race Enthusiasts audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male