Dstillery Audiences

HORSE RACE ENTHUSIASTS

Audience Size: 3 Million Devices

Explore the Horse Race Enthusiasts Audience

Below you'll find more information about the Horse Race Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the Horse Race Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Horse Race Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Horse Race Enthusiasts audience is NCAA Fans.

Interest Composition Index
NCAA Fans 19.25% 13.99x
Golf Enthusiasts 21.95% 13.78x
MLB Fans 18.48% 13.67x
March Madness Enthusiasts 16.59% 13.51x
College Football Fans 20.69% 13.14x
Kentucky Wildcats Fans 18.26% 11.72x
Louisville Cardinals Fans 17.48% 11.69x
Online Directory Searchers 17.42% 11.58x
Fantasy Football Enthusiasts 15.30% 11.42x
NFL Fans 14.83% 11.30x
Composition Percentage: The overlap percentage between the Horse Race Enthusiasts audience and the Interest attribute.
Index: A comparison of the Horse Race Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Horse Race Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Horse Race Enthusiasts audience is Saint Laurent Paris.

Location Composition Index
Saint Laurent Paris 0.01% 1.45x
Intermix 0.01% 1.37x
Lululemon 0.06% 1.32x
Chicos 0.06% 1.31x
Ralph Lauren 0.01% 1.27x
Club Monaco 0.01% 1.26x
Urban Outfitters 0.05% 1.23x
Express Outlets 0.00% 1.20x
Talbots 0.06% 1.19x
Armani 0.02% 1.19x
Composition Percentage: The overlap percentage between the Horse Race Enthusiasts audience and the Location attribute.
Index: A comparison of the Horse Race Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Horse Race Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Horse Race Enthusiasts audience is horseracingnation.com.

Website Composition Index
horseracingnation.com 4.63% 123.13x
thoroughbreddailynews.com 3.38% 121.28x
paulickreport.com 10.48% 116.79x
nyra.com 6.59% 111.14x
twinspires.com 1.22% 101.56x
tampabaydowns.com 1.41% 100.38x
gulfstreampark.com 1.91% 98.61x
racingdudes.com 2.01% 96.86x
belmontstakes.com 3.92% 91.88x
equibase.com 6.62% 90.36x
Composition Percentage: The overlap percentage between the Horse Race Enthusiasts audience and the Web attribute.
Index: A comparison of the Horse Race Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Horse Race Enthusiasts audience is Horse Racing.

Content Affinity Composition Index
Horse Racing 8.28% 44.87x
Equestrian Cluster 7.89% 14.25x
ISPs & Local Services 0.13% 10.98x
Kentucky News 16.87% 10.63x
Golf Travel & Gear 11.23% 9.73x
Tennis, Golf & Boxing 6.77% 9.68x
Assorted Topics #11274 (Software Integration, Scrabble, Word Games, Pbs) 0.17% 9.14x
Motorsports 1.02% 8.64x
Assorted Topics #11250 (Cooking, Games, Viral Media) 0.20% 8.42x
Assorted Topics #11548 (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews) 0.61% 8.40x
Composition Percentage: The overlap percentage between the Horse Race Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Horse Race Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Horse Race Enthusiasts audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male