Dstillery Audiences

HORSE RACE ENTHUSIASTS

Audience Size: 2.8 Million Devices

Explore the Horse Race Enthusiasts Audience

Below you'll find more information about the Horse Race Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 2.8 million unique devices whose actions qualify for the Horse Race Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Horse Race Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Horse Race Enthusiasts audience is Sports Gamblers.

Interest Composition Index
Sports Gamblers 25.44% 18.62x
NCAA Fans 20.79% 15.08x
MLB Fans 19.16% 14.59x
Golf Enthusiasts 23.92% 14.59x
College Football Fans 21.40% 14.14x
March Madness Enthusiasts 18.76% 13.70x
ESPN Enthusiasts 16.15% 13.01x
Louisville Cardinals Fans 17.04% 12.87x
Kentucky Wildcats Fans 17.73% 12.79x
Online Directory Searchers 18.66% 12.50x
Composition Percentage: The overlap percentage between the Horse Race Enthusiasts audience and the Interest attribute.
Index: A comparison of the Horse Race Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Horse Race Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Horse Race Enthusiasts audience is Supreme.

Location Composition Index
Supreme 0.01% 1.40x
Chicos 0.06% 1.31x
Talbots 0.06% 1.31x
Joe's Jeans 0.01% 1.29x
Jos A. Bank Clothiers 0.19% 1.29x
Brooks Brothers 0.04% 1.26x
Intermix 0.01% 1.25x
Ralph Lauren 0.01% 1.24x
Madewell 0.02% 1.24x
The North Face 0.03% 1.22x
Composition Percentage: The overlap percentage between the Horse Race Enthusiasts audience and the Location attribute.
Index: A comparison of the Horse Race Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Horse Race Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Horse Race Enthusiasts audience is horseracingnation.com.

Website Composition Index
horseracingnation.com 7.58% 128.07x
thoroughbreddailynews.com 4.04% 127.31x
paulickreport.com 11.48% 122.11x
nyra.com 6.12% 115.89x
twinspires.com 1.05% 110.96x
tampabaydowns.com 1.79% 104.31x
racingdudes.com 2.31% 103.18x
gulfstreampark.com 1.52% 103.08x
drf.com 2.85% 96.56x
equibase.com 6.91% 95.87x
Composition Percentage: The overlap percentage between the Horse Race Enthusiasts audience and the Web attribute.
Index: A comparison of the Horse Race Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Horse Race Enthusiasts audience is Horse Racing.

Content Affinity Composition Index
Horse Racing 8.65% 48.92x
Equestrian Cluster 7.64% 15.23x
ISPs & Local Services 0.10% 11.80x
Kentucky News 17.50% 10.75x
Golf Travel & Gear 10.98% 10.73x
Tennis, Golf & Boxing 7.11% 10.42x
Assorted Topics (Cooking, Games, Viral Media) 0.17% 10.22x
Assorted Topics (Software Integration, Scrabble, Word Games, Pbs) 0.16% 9.98x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.19% 9.54x
Fantasy Sports 13.01% 9.53x
Composition Percentage: The overlap percentage between the Horse Race Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Horse Race Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Horse Race Enthusiasts audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male