Dstillery Audiences

HORSE RACE ENTHUSIASTS

Audience Size: 2.9 Million Devices

Explore the Horse Race Enthusiasts Audience

Below you'll find more information about the Horse Race Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 2.9 million unique devices whose actions qualify for the Horse Race Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Horse Race Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Horse Race Enthusiasts audience is NCAA Fans.

Interest Composition Index
NCAA Fans 21.87% 19.80x
Online Directory Searchers 21.82% 18.13x
Sports Gamblers 26.34% 17.69x
Golf Enthusiasts 26.36% 17.62x
March Madness Enthusiasts 23.64% 17.14x
MLB Fans 19.73% 16.65x
Spa and Pool Owners 20.92% 16.56x
NCAA Football Fans 23.55% 16.40x
College Football Fans 21.99% 16.32x
Louisville Cardinals Fans 23.15% 16.09x
Composition Percentage: The overlap percentage between the Horse Race Enthusiasts audience and the Interest attribute.
Index: A comparison of the Horse Race Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Horse Race Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Horse Race Enthusiasts audience is Carhartt.

Location Composition Index
Carhartt 0.06% 1.10x
Composition Percentage: The overlap percentage between the Horse Race Enthusiasts audience and the Location attribute.
Index: A comparison of the Horse Race Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Horse Race Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Horse Race Enthusiasts audience is horseracingnation.com.

Website Composition Index
horseracingnation.com 6.35% 60.67x
thehuddle.com 1.03% 48.16x
drf.com 2.31% 47.99x
equibase.com 4.29% 43.85x
vegasinsider.com 3.81% 35.76x
augusta.com 1.56% 32.54x
pga.com 1.22% 30.05x
chronofhorse.com 1.26% 28.18x
ky.gov 1.60% 26.66x
cardchronicle.com 1.26% 23.86x
Composition Percentage: The overlap percentage between the Horse Race Enthusiasts audience and the Web attribute.
Index: A comparison of the Horse Race Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Horse Race Enthusiasts audience is Horse Racing.

Content Affinity Composition Index
Horse Racing 1.11% 36.09x
Upstate New York State Athletics 0.03% 15.72x
Tennis, Golf & Boxing 1.42% 13.70x
Paper & Packaging 0.03% 13.20x
Bowling 0.27% 12.39x
Equestrian Cluster 2.54% 11.65x
Concert Posters 0.02% 11.58x
College Sports 0.31% 10.41x
Kentucky News 24.37% 10.29x
Auctions & Repossessions 0.08% 9.87x
Composition Percentage: The overlap percentage between the Horse Race Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Horse Race Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Horse Race Enthusiasts audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male