Explore the Horse Race Enthusiasts Audience
Below you'll find more information about the Horse Race Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 2.7 million unique devices whose actions qualify for the Horse Race Enthusiasts audience.
INTERESTS
The Horse Race Enthusiasts audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Horse Race Enthusiasts audience is NCAA Fans.
| Interest | Composition | Index |
| NCAA Fans | 21.55% | 19.94x |
| Online Directory Searchers | 21.57% | 18.71x |
| Sports Gamblers | 23.81% | 17.77x |
| March Madness Enthusiasts | 23.54% | 17.76x |
| Golf Enthusiasts | 25.90% | 17.45x |
| Spa and Pool Owners | 20.98% | 17.36x |
| Louisville Cardinals Fans | 22.45% | 16.46x |
| College Football Fans | 21.51% | 16.42x |
| NCAA Football Fans | 21.95% | 16.36x |
| MLB Fans | 19.19% | 16.27x |
Composition Percentage:
The overlap percentage between the Horse Race Enthusiasts audience and the Interest attribute.
Index: A comparison of the Horse Race Enthusiasts audience to the internet population.
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APPAREL RETAILERS
The Horse Race Enthusiasts audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Horse Race Enthusiasts audience is Chicos.
| Location | Composition | Index |
| Chicos | 0.02% | 1.26x |
| LOFT | 0.02% | 1.11x |
| White House Black Market | 0.02% | 1.09x |
| Carhartt | 0.21% | 1.09x |
| Talbots | 0.01% | 1.08x |
| Zumiez | 0.01% | 1.07x |
| Maurices | 0.03% | 1.06x |
| Express | 0.02% | 1.04x |
| Victoria's Secret | 0.03% | 1.04x |
| Jos A. Bank Clothiers | 0.02% | 1.04x |
Composition Percentage:
The overlap percentage between the Horse Race Enthusiasts audience and the Location attribute.
Index: A comparison of the Horse Race Enthusiasts audience to the internet population.
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WEBSITES
The Horse Race Enthusiasts audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Horse Race Enthusiasts audience is horseracingnation.com.
| Website | Composition | Index |
| horseracingnation.com | 8.61% | 63.86x |
| drf.com | 2.57% | 50.94x |
| thehuddle.com | 1.88% | 48.95x |
| equibase.com | 5.03% | 44.80x |
| vegasinsider.com | 1.90% | 39.80x |
| ky.gov | 1.33% | 29.84x |
| gocards.com | 1.13% | 25.70x |
| kentuckysportsradio.com | 4.42% | 25.56x |
| cardchronicle.com | 1.23% | 24.68x |
| chronofhorse.com | 2.11% | 23.78x |
Composition Percentage:
The overlap percentage between the Horse Race Enthusiasts audience and the Web attribute.
Index: A comparison of the Horse Race Enthusiasts audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Horse Race Enthusiasts audience is Horse Racing.
| Content Affinity | Composition | Index |
| Horse Racing | 0.49% | 37.59x |
| Yard Structures | 0.03% | 16.23x |
| Flower Shopping | 0.05% | 12.31x |
| Equestrian Cluster | 2.63% | 12.28x |
| Institutional Investing | 0.03% | 12.12x |
| Oil & Energy | 0.13% | 11.23x |
| College Sports | 0.26% | 10.96x |
| Insurance Cluster | 0.04% | 10.68x |
| Sports - Golf, Hunting, Fishing | 0.04% | 10.68x |
| Kentucky News | 23.25% | 10.44x |
Composition Percentage:
The overlap percentage between the Horse Race Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Horse Race Enthusiasts audience to the internet population.
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DEMOGRAPHICS
The Horse Race Enthusiasts audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male
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