Dstillery Audiences

HORSE RACE ENTHUSIASTS

Audience Size: 3.1 Million Devices

Explore the Horse Race Enthusiasts Audience

Below you'll find more information about the Horse Race Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 3.1 million unique devices whose actions qualify for the Horse Race Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Horse Race Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Horse Race Enthusiasts audience is NCAA Fans.

Interest Composition Index
NCAA Fans 23.13% 16.10x
Sports Gamblers 28.39% 16.01x
Golf Enthusiasts 27.92% 15.66x
Louisville Cardinals Fans 21.61% 14.77x
College Football Fans 24.76% 14.77x
March Madness Enthusiasts 25.53% 14.60x
NCAA Football Fans 25.44% 14.59x
Online Directory Searchers 23.47% 14.57x
Kentucky Wildcats Fans 22.12% 14.54x
MLB Fans 22.50% 14.18x
Composition Percentage: The overlap percentage between the Horse Race Enthusiasts audience and the Interest attribute.
Index: A comparison of the Horse Race Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Horse Race Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Horse Race Enthusiasts audience is Chicos.

Location Composition Index
Chicos 0.02% 1.81x
Talbots 0.01% 1.71x
LOFT 0.02% 1.56x
Jos A. Bank Clothiers 0.01% 1.41x
Banana Republic 0.01% 1.35x
American Eagle Outfitters 0.01% 1.35x
Lane Bryant 0.01% 1.30x
The Childrens Place 0.02% 1.24x
Carhartt 0.19% 1.22x
White House Black Market 0.01% 1.20x
Composition Percentage: The overlap percentage between the Horse Race Enthusiasts audience and the Location attribute.
Index: A comparison of the Horse Race Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Horse Race Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Horse Race Enthusiasts audience is nyra.com.

Website Composition Index
nyra.com 1.07% 50.90x
paulickreport.com 1.98% 50.76x
horseracingnation.com 7.82% 50.22x
drf.com 2.80% 40.95x
thehuddle.com 1.41% 39.74x
equibase.com 4.61% 39.04x
augusta.com 1.03% 27.06x
vegasinsider.com 6.35% 26.44x
chronofhorse.com 1.13% 26.13x
pga.com 2.80% 23.81x
Composition Percentage: The overlap percentage between the Horse Race Enthusiasts audience and the Web attribute.
Index: A comparison of the Horse Race Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Horse Race Enthusiasts audience is Horse Racing.

Content Affinity Composition Index
Horse Racing 2.27% 28.25x
Equestrian Cluster 3.00% 10.68x
Tennis, Golf & Boxing 2.77% 10.28x
Upstate New York State Athletics 0.06% 9.97x
Bowling 0.41% 9.94x
New England & Ivy League Sports 0.85% 9.73x
Pac 12 Sports 0.32% 9.04x
Lacrosse College Athletics 0.31% 8.82x
Paper & Packaging 0.07% 8.73x
Cigars 0.06% 8.52x
Composition Percentage: The overlap percentage between the Horse Race Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Horse Race Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Horse Race Enthusiasts audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male