Dstillery Audiences

HORSE RACE ENTHUSIASTS

Audience Size: 2.4 Million Devices

Explore the Horse Race Enthusiasts Audience

Below you'll find more information about the Horse Race Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 2.4 million unique devices whose actions qualify for the Horse Race Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Horse Race Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Horse Race Enthusiasts audience is Golf Course Researchers.

Interest Composition Index
Golf Course Researchers 3.29% 31.56x
Sports Gamblers 27.28% 30.76x
NCAA Fans 20.89% 24.91x
Golf Enthusiasts 24.13% 23.73x
Lottery Enthusiasts 1.99% 22.64x
March Madness Enthusiasts 18.48% 22.57x
MLB Fans 18.20% 22.42x
NCAA Football Fans 18.30% 22.04x
College Football Fans 20.76% 21.99x
Louisville Cardinals Fans 16.02% 20.57x
Composition Percentage: The overlap percentage between the Horse Race Enthusiasts audience and the Interest attribute.
Index: A comparison of the Horse Race Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Horse Race Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Horse Race Enthusiasts audience is LL Bean.

Location Composition Index
LL Bean 0.01% 1.77x
Jos A. Bank Clothiers 0.43% 1.64x
Supreme 0.02% 1.55x
Mens Wearhouse 0.65% 1.54x
Bonobos 0.08% 1.47x
Brooks Brothers 0.05% 1.40x
Chicos 0.08% 1.40x
Lululemon 0.07% 1.37x
Johnston and Murphy 0.17% 1.33x
White House Black Market 0.26% 1.29x
Composition Percentage: The overlap percentage between the Horse Race Enthusiasts audience and the Location attribute.
Index: A comparison of the Horse Race Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Horse Race Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Horse Race Enthusiasts audience is thoroughbreddailynews.com.

Website Composition Index
thoroughbreddailynews.com 5.61% 112.35x
horseracingnation.com 22.64% 107.98x
thoroughbredracing.com 1.03% 106.79x
paulickreport.com 15.94% 104.63x
offtrackbetting.com 1.14% 98.43x
drf.com 3.32% 95.57x
racingdudes.com 3.46% 92.26x
nyra.com 8.68% 92.08x
gulfstreampark.com 1.18% 91.86x
tampabaydowns.com 1.63% 90.37x
Composition Percentage: The overlap percentage between the Horse Race Enthusiasts audience and the Web attribute.
Index: A comparison of the Horse Race Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Horse Race Enthusiasts audience is Horse Racing.

Content Affinity Composition Index
Horse Racing 13.69% 54.68x
Equestrian Cluster 7.23% 16.28x
ISPs & Local Services 0.07% 13.52x
Golf Travel & Gear 12.21% 11.87x
Kentucky News 20.85% 11.41x
Tennis, Golf & Boxing 9.59% 11.23x
Celebrity Gossip 2.06% 10.47x
Illinois College Sports 0.40% 10.31x
Assorted Topics (Cooking, Games, Viral Media) 0.11% 10.21x
Fantasy Sports 12.10% 10.03x
Composition Percentage: The overlap percentage between the Horse Race Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Horse Race Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Horse Race Enthusiasts audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male