Dstillery Audiences

HORSE RACE ENTHUSIASTS

Audience Size: 2.2 Million Devices

Explore the Horse Race Enthusiasts Audience

Below you'll find more information about the Horse Race Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 2.2 million unique devices whose actions qualify for the Horse Race Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Horse Race Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Horse Race Enthusiasts audience is Spa and Pool Owners.

Interest Composition Index
Spa and Pool Owners 18.88% 18.25x
Louisville Cardinals Fans 21.43% 18.07x
March Madness Enthusiasts 22.45% 17.81x
Golf Enthusiasts 24.38% 17.22x
Sports Gamblers 23.57% 16.86x
Realtors & Real Estate Researchers 9.68% 16.75x
Mailing & Shipping Shoppers 11.19% 16.72x
NCAA Football Fans 20.90% 16.70x
Kentucky Wildcats Fans 22.19% 16.58x
Retirees 13.47% 16.55x
Composition Percentage: The overlap percentage between the Horse Race Enthusiasts audience and the Interest attribute.
Index: A comparison of the Horse Race Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Horse Race Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Horse Race Enthusiasts audience is Michael Kors.

Location Composition Index
Michael Kors 0.01% 1.60x
Dressbarn 0.01% 1.34x
White House Black Market 0.01% 1.30x
Express 0.02% 1.29x
Carhartt 0.16% 1.20x
Banana Republic 0.01% 1.19x
Aeropostale 0.01% 1.18x
Gymboree 0.01% 1.17x
Zumiez 0.01% 1.16x
American Eagle Outfitters 0.01% 1.15x
Composition Percentage: The overlap percentage between the Horse Race Enthusiasts audience and the Location attribute.
Index: A comparison of the Horse Race Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Horse Race Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Horse Race Enthusiasts audience is horseracingnation.com.

Website Composition Index
horseracingnation.com 12.13% 68.25x
drf.com 1.98% 58.72x
thehuddle.com 1.62% 47.11x
equibase.com 5.78% 47.02x
kentuckysportsradio.com 1.96% 29.74x
gocards.com 1.97% 26.50x
cardchronicle.com 1.71% 25.56x
egov.com 1.49% 25.53x
chronofhorse.com 1.79% 24.98x
foxlexington.com 1.02% 23.46x
Composition Percentage: The overlap percentage between the Horse Race Enthusiasts audience and the Web attribute.
Index: A comparison of the Horse Race Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Horse Race Enthusiasts audience is Horse Racing.

Content Affinity Composition Index
Horse Racing 0.26% 41.72x
Upstate New York State Athletics 0.05% 12.75x
Equestrian Cluster 2.34% 12.06x
Kentucky News 23.34% 11.26x
College Sports 0.23% 10.43x
Machines & Industrial Supplies 0.06% 9.86x
Tennis, Golf & Boxing 0.66% 9.24x
Golf Travel & Gear 3.38% 9.02x
Motorsports 0.23% 8.87x
Oil & Energy 0.05% 8.82x
Composition Percentage: The overlap percentage between the Horse Race Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Horse Race Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Horse Race Enthusiasts audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male