Dstillery Audiences

HORSE RACE ENTHUSIASTS

Audience Size: 2.8 Million Devices

Explore the Horse Race Enthusiasts Audience

Below you'll find more information about the Horse Race Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 2.8 million unique devices whose actions qualify for the Horse Race Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Horse Race Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Horse Race Enthusiasts audience is NCAA Fans.

Interest Composition Index
NCAA Fans 22.78% 21.60x
Golf Enthusiasts 27.78% 19.93x
Online Directory Searchers 22.02% 19.91x
Sports Gamblers 28.02% 19.57x
March Madness Enthusiasts 24.94% 18.97x
College Football Fans 23.54% 18.92x
MLB Fans 20.81% 18.69x
NCAA Football Fans 24.88% 18.63x
Spa and Pool Owners 21.87% 17.82x
ESPN Enthusiasts 21.91% 17.77x
Composition Percentage: The overlap percentage between the Horse Race Enthusiasts audience and the Interest attribute.
Index: A comparison of the Horse Race Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Horse Race Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Horse Race Enthusiasts audience is LOFT.

Location Composition Index
LOFT 0.01% 1.43x
Lane Bryant 0.01% 1.37x
Old Navy 0.02% 1.28x
Carhartt 0.14% 1.27x
Maurices 0.02% 1.25x
Chicos 0.01% 1.19x
Zumiez 0.01% 1.18x
Journeys 0.02% 1.13x
Buckle 0.01% 1.11x
The Childrens Place 0.02% 1.07x
Composition Percentage: The overlap percentage between the Horse Race Enthusiasts audience and the Location attribute.
Index: A comparison of the Horse Race Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Horse Race Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Horse Race Enthusiasts audience is paulickreport.com.

Website Composition Index
paulickreport.com 1.29% 61.78x
horseracingnation.com 6.80% 61.71x
thehuddle.com 1.48% 50.50x
drf.com 2.44% 49.52x
equibase.com 4.37% 45.56x
vegasinsider.com 5.29% 32.79x
augusta.com 1.91% 30.93x
pga.com 2.04% 30.63x
ukathletics.com 1.29% 29.62x
chronofhorse.com 1.15% 29.29x
Composition Percentage: The overlap percentage between the Horse Race Enthusiasts audience and the Web attribute.
Index: A comparison of the Horse Race Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Horse Race Enthusiasts audience is Horse Racing.

Content Affinity Composition Index
Horse Racing 1.68% 37.68x
Upstate New York State Athletics 0.05% 16.02x
Tennis, Golf & Boxing 2.08% 14.93x
Illinois College Sports 0.11% 13.90x
New England & Ivy League Sports 0.62% 13.27x
Equestrian Cluster 2.60% 13.05x
Bowling 0.29% 12.39x
College Sports 0.35% 12.22x
Cigars 0.04% 12.14x
Lacrosse College Athletics 0.24% 12.07x
Composition Percentage: The overlap percentage between the Horse Race Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Horse Race Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Horse Race Enthusiasts audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male