Dstillery Audiences

HORSE RACE ENTHUSIASTS

Audience Size: 3.1 Million Devices

Explore the Horse Race Enthusiasts Audience

Below you'll find more information about the Horse Race Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 3.1 million unique devices whose actions qualify for the Horse Race Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Horse Race Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Horse Race Enthusiasts audience is NCAA Fans.

Interest Composition Index
NCAA Fans 22.76% 17.86x
Sports Gamblers 26.11% 16.64x
Online Directory Searchers 22.27% 16.57x
March Madness Enthusiasts 23.93% 15.97x
Golf Enthusiasts 27.49% 15.68x
NCAA Football Fans 23.45% 15.09x
College Football Fans 22.90% 15.01x
Spa and Pool Owners 21.70% 15.00x
Louisville Cardinals Fans 23.84% 14.72x
MLB Fans 20.13% 14.69x
Composition Percentage: The overlap percentage between the Horse Race Enthusiasts audience and the Interest attribute.
Index: A comparison of the Horse Race Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Horse Race Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Horse Race Enthusiasts audience is Eddie Bauer.

Location Composition Index
Eddie Bauer 0.01% 2.01x
J. Crew 0.01% 1.63x
Talbots 0.01% 1.34x
Jos A. Bank Clothiers 0.01% 1.29x
Chicos 0.02% 1.28x
LOFT 0.02% 1.21x
Maurices 0.03% 1.19x
Banana Republic 0.02% 1.17x
Gymboree 0.01% 1.16x
White House Black Market 0.02% 1.13x
Composition Percentage: The overlap percentage between the Horse Race Enthusiasts audience and the Location attribute.
Index: A comparison of the Horse Race Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Horse Race Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Horse Race Enthusiasts audience is horseracingnation.com.

Website Composition Index
horseracingnation.com 10.13% 62.01x
drf.com 2.93% 48.65x
equibase.com 5.37% 43.12x
vegasinsider.com 2.86% 36.58x
augusta.com 1.18% 34.70x
ky.gov 1.43% 29.29x
cardchronicle.com 1.26% 24.84x
chronofhorse.com 1.83% 23.90x
kentuckysportsradio.com 5.56% 22.59x
sportsline.com 7.15% 22.42x
Composition Percentage: The overlap percentage between the Horse Race Enthusiasts audience and the Web attribute.
Index: A comparison of the Horse Race Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Horse Race Enthusiasts audience is Horse Racing.

Content Affinity Composition Index
Horse Racing 0.88% 36.31x
Equestrian Cluster 2.73% 11.72x
Concert Posters 0.02% 11.72x
Bowling 0.27% 11.29x
Oil & Energy 0.24% 11.27x
New England & Ivy League Sports 0.59% 10.75x
Holiday Gifts 0.02% 10.60x
Tennis, Golf & Boxing 0.97% 10.50x
Kentucky News 25.44% 10.37x
College Sports 0.29% 10.08x
Composition Percentage: The overlap percentage between the Horse Race Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Horse Race Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Horse Race Enthusiasts audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male