Dstillery Audiences

HORSE RACE ENTHUSIASTS

Audience Size: 2.9 Million Devices

Explore the Horse Race Enthusiasts Audience

Below you'll find more information about the Horse Race Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 2.9 million unique devices whose actions qualify for the Horse Race Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Horse Race Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Horse Race Enthusiasts audience is NCAA Fans.

Interest Composition Index
NCAA Fans 18.01% 13.68x
MLB Fans 17.21% 13.24x
March Madness Enthusiasts 15.90% 13.06x
College Football Fans 20.14% 12.83x
Golf Enthusiasts 22.57% 12.60x
Kentucky Wildcats Fans 16.88% 11.70x
Louisville Cardinals Fans 16.96% 11.50x
NFL Fans 14.06% 11.01x
Fantasy Football Enthusiasts 14.14% 10.94x
Online Directory Searchers 16.96% 10.91x
Composition Percentage: The overlap percentage between the Horse Race Enthusiasts audience and the Interest attribute.
Index: A comparison of the Horse Race Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Horse Race Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Horse Race Enthusiasts audience is Saint Laurent Paris.

Location Composition Index
Saint Laurent Paris 0.01% 1.43x
Chicos 0.05% 1.37x
Lululemon 0.05% 1.37x
Patagonia 0.01% 1.33x
Brooks Brothers 0.03% 1.32x
Joe's Jeans 0.00% 1.27x
Tommy Bahama 0.02% 1.24x
Armani 0.02% 1.21x
Talbots 0.04% 1.19x
Forever 21 0.04% 1.17x
Composition Percentage: The overlap percentage between the Horse Race Enthusiasts audience and the Location attribute.
Index: A comparison of the Horse Race Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Horse Race Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Horse Race Enthusiasts audience is equineline.com.

Website Composition Index
equineline.com 0.90% 133.62x
obssales.com 0.34% 133.40x
horseracingnation.com 4.09% 132.33x
americasbestracing.net 0.58% 132.20x
coolmore.com 0.27% 130.05x
thoroughbreddailynews.com 3.27% 129.29x
harnessracingupdate.com 0.33% 125.45x
paulickreport.com 10.09% 124.97x
thoroughbredracing.com 0.73% 123.34x
ladyandthetrack.com 0.24% 123.17x
Composition Percentage: The overlap percentage between the Horse Race Enthusiasts audience and the Web attribute.
Index: A comparison of the Horse Race Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Horse Race Enthusiasts audience is Horse Racing.

Content Affinity Composition Index
Horse Racing 8.27% 44.46x
Equestrian Cluster 7.94% 14.50x
ISPs & Local Services 0.16% 11.14x
Kentucky News 16.42% 10.74x
Assorted Topics #11274 (Software Integration, Scrabble, Word Games, Pbs) 0.16% 9.44x
Tennis, Golf & Boxing 6.93% 8.95x
Golf Travel & Gear 11.73% 8.85x
Illinois College Sports 0.23% 8.67x
Motorsports 1.01% 8.36x
Assorted Topics #11548 (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews) 0.56% 8.34x
Composition Percentage: The overlap percentage between the Horse Race Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Horse Race Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Horse Race Enthusiasts audience resonates most for the following age and income brackets.
Age
18-24
Income
$50,000-$74,999