Explore the Horse Race Enthusiasts Audience
Below you'll find more information about the Horse Race Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 1.6 million unique devices whose actions qualify for the Horse Race Enthusiasts audience.
INTERESTS
The Horse Race Enthusiasts audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Horse Race Enthusiasts audience is ESPN Enthusiasts.
| Interest | Composition | Index |
| ESPN Enthusiasts | 17.26% | 26.55x |
| Restaurant Menu Researchers | 10.17% | 25.04x |
| NCAA Fans | 19.98% | 24.90x |
| Family Adventures Travelers | 2.85% | 24.02x |
| Work Comes First Travelers | 1.94% | 23.77x |
| MLB Fans | 20.47% | 23.53x |
| Gas Discount Researchers | 5.94% | 23.27x |
| Golf Course Researchers | 22.24% | 23.00x |
| Online Directory Searchers | 7.86% | 22.42x |
| Olympic Sports Enthusiasts | 30.54% | 22.13x |
Composition Percentage:
The overlap percentage between the Horse Race Enthusiasts audience and the Interest attribute.
Index: A comparison of the Horse Race Enthusiasts audience to the internet population.
Curious about what else the Horse Race Enthusiasts audience is interested in?
Sign Up
APPAREL RETAILERS
The Horse Race Enthusiasts audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Horse Race Enthusiasts audience is Urban Outfitters.
| Location | Composition | Index |
| Urban Outfitters | 0.01% | 1.18x |
| Maurices | 0.02% | 1.17x |
Composition Percentage:
The overlap percentage between the Horse Race Enthusiasts audience and the Location attribute.
Index: A comparison of the Horse Race Enthusiasts audience to the internet population.
Want to find more of the Horse Race Enthusiasts audience in the real world?
Sign Up
WEBSITES
The Horse Race Enthusiasts audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Horse Race Enthusiasts audience is equibase.com.
| Website | Composition | Index |
| equibase.com | 6.54% | 78.80x |
| drf.com | 1.85% | 78.61x |
| trackinfo.com | 1.73% | 68.88x |
| chronofhorse.com | 1.61% | 53.90x |
| horseforum.com | 1.71% | 49.29x |
| sportsline.com | 6.87% | 40.85x |
| ihearthorses.com | 1.02% | 40.69x |
| horseracingnation.com | 6.29% | 36.27x |
| cardchronicle.com | 1.21% | 34.67x |
| helpfulhorsehints.com | 1.03% | 32.97x |
Composition Percentage:
The overlap percentage between the Horse Race Enthusiasts audience and the Web attribute.
Index: A comparison of the Horse Race Enthusiasts audience to the internet population.
Want to see more of the websites the Horse Race Enthusiasts audience visits?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Horse Race Enthusiasts audience is Horse Racing.
| Content Affinity | Composition | Index |
| Horse Racing | 0.18% | 36.62x |
| Equestrian Cluster | 2.74% | 26.40x |
| Local & Travel England - East Midlands | 0.10% | 17.81x |
| Virginia Athletics | 0.09% | 15.08x |
| Upstate New York State Athletics | 0.06% | 13.15x |
| College Sports | 0.16% | 12.76x |
| Golf Travel & Gear | 3.24% | 12.66x |
| Parenting & Children's Activities | 0.08% | 12.56x |
| Motorsports | 0.26% | 12.37x |
| Assorted Topics (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews) | 0.72% | 12.13x |
Composition Percentage:
The overlap percentage between the Horse Race Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Horse Race Enthusiasts audience to the internet population.
Want to see more of the Content Affinities the Horse Race Enthusiasts audience visits?
Sign Up
DEMOGRAPHICS
The Horse Race Enthusiasts audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male
Interested in seeing other characteristics of the Horse Race Enthusiasts audience?
Sign Up