Dstillery Audiences

HORSE RACE ENTHUSIASTS

Audience Size: 4.8 Million Devices

Explore the Horse Race Enthusiasts Audience

Below you'll find more information about the Horse Race Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 4.8 million unique devices whose actions qualify for the Horse Race Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Horse Race Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Horse Race Enthusiasts audience is Sports Gamblers.

Interest Composition Index
Sports Gamblers 31.60% 18.97x
Golf Enthusiasts 30.04% 17.22x
NCAA Fans 26.19% 16.44x
Golf Course Researchers 27.09% 15.59x
College Football Fans 25.35% 15.44x
MLB Fans 22.98% 15.21x
March Madness Enthusiasts 25.34% 15.06x
NCAA Football Fans 24.87% 14.84x
Online Directory Searchers 24.23% 14.63x
ESPN Enthusiasts 21.98% 14.00x
Composition Percentage: The overlap percentage between the Horse Race Enthusiasts audience and the Interest attribute.
Index: A comparison of the Horse Race Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Horse Race Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Horse Race Enthusiasts audience is Talbots.

Location Composition Index
Talbots 0.03% 1.24x
Chicos 0.05% 1.24x
Carhartt 0.31% 1.16x
Lane Bryant 0.04% 1.14x
Jos A. Bank Clothiers 0.04% 1.10x
Brooks Brothers 0.03% 1.10x
Eddie Bauer 0.02% 1.09x
Lululemon 0.03% 1.09x
Free People 0.02% 1.07x
Coach 0.04% 1.05x
Composition Percentage: The overlap percentage between the Horse Race Enthusiasts audience and the Location attribute.
Index: A comparison of the Horse Race Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Horse Race Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Horse Race Enthusiasts audience is thoroughbreddailynews.com.

Website Composition Index
thoroughbreddailynews.com 2.49% 49.85x
americasbestracing.net 1.27% 49.66x
horseracingnation.com 7.56% 48.91x
paulickreport.com 5.67% 48.63x
nyra.com 3.28% 48.05x
belmontstakes.com 1.30% 43.92x
equibase.com 4.43% 39.52x
drf.com 2.31% 39.15x
racingdudes.com 1.35% 38.91x
thehuddle.com 1.95% 37.58x
Composition Percentage: The overlap percentage between the Horse Race Enthusiasts audience and the Web attribute.
Index: A comparison of the Horse Race Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Horse Race Enthusiasts audience is Horse Racing.

Content Affinity Composition Index
Horse Racing 5.57% 32.10x
ISPs & Local Services 0.02% 12.56x
Equestrian Cluster 4.37% 11.25x
Golf Travel & Gear 8.75% 11.00x
Tennis, Golf & Boxing 6.16% 10.94x
Assorted Topics (Cooking, Games, Viral Media) 0.06% 10.19x
Illinois College Sports 0.23% 9.82x
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) 0.20% 9.56x
Humor & Entertainment 0.66% 9.38x
Mid-Atlantic Beaches 0.18% 8.94x
Composition Percentage: The overlap percentage between the Horse Race Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Horse Race Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Horse Race Enthusiasts audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male