Dstillery Audiences

HORSE RACE ENTHUSIASTS

Audience Size: 3.5 Million Devices

Explore the Horse Race Enthusiasts Audience

Below you'll find more information about the Horse Race Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 3.5 million unique devices whose actions qualify for the Horse Race Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Horse Race Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Horse Race Enthusiasts audience is Sports Gamblers.

Interest Composition Index
Sports Gamblers 28.44% 18.09x
NCAA Fans 23.31% 16.91x
Golf Enthusiasts 26.95% 16.84x
Online Directory Searchers 21.43% 15.57x
College Football Fans 23.18% 15.54x
Golf Course Researchers 24.08% 15.48x
NCAA Football Fans 23.49% 15.24x
Kentucky Wildcats Fans 23.87% 15.20x
Louisville Cardinals Fans 22.67% 15.08x
March Madness Enthusiasts 23.07% 15.00x
Composition Percentage: The overlap percentage between the Horse Race Enthusiasts audience and the Interest attribute.
Index: A comparison of the Horse Race Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Horse Race Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Horse Race Enthusiasts audience is Carhartt.

Location Composition Index
Carhartt 0.18% 1.28x
Journeys 0.01% 1.25x
Old Navy 0.01% 1.18x
Victoria's Secret 0.01% 1.14x
Maurices 0.01% 1.10x
Mens Wearhouse 0.01% 1.08x
Composition Percentage: The overlap percentage between the Horse Race Enthusiasts audience and the Location attribute.
Index: A comparison of the Horse Race Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Horse Race Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Horse Race Enthusiasts audience is thoroughbreddailynews.com.

Website Composition Index
thoroughbreddailynews.com 1.63% 59.51x
americasbestracing.net 1.43% 59.27x
paulickreport.com 3.70% 57.52x
nyra.com 2.08% 57.10x
racingdudes.com 1.28% 47.67x
horseracingnation.com 9.92% 47.28x
equibase.com 5.46% 43.03x
drf.com 3.99% 41.27x
thehuddle.com 1.21% 39.78x
vegasinsider.com 6.48% 28.43x
Composition Percentage: The overlap percentage between the Horse Race Enthusiasts audience and the Web attribute.
Index: A comparison of the Horse Race Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Horse Race Enthusiasts audience is Horse Racing.

Content Affinity Composition Index
Horse Racing 3.96% 39.14x
Tennis, Golf & Boxing 4.19% 12.79x
Equestrian Cluster 3.95% 12.37x
Upstate New York State Athletics 0.09% 11.08x
Mid-Atlantic Beaches 0.15% 11.01x
Golf Travel & Gear 7.19% 10.26x
Bowling 0.50% 10.06x
Pac 12 Sports 0.40% 10.02x
Right Wing Blogs - Political Activism 0.17% 9.96x
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) 0.13% 9.95x
Composition Percentage: The overlap percentage between the Horse Race Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Horse Race Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Horse Race Enthusiasts audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male