Dstillery Audiences

HORSE RACE ENTHUSIASTS

Audience Size: 2.7 Million Devices

Explore the Horse Race Enthusiasts Audience

Below you'll find more information about the Horse Race Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 2.7 million unique devices whose actions qualify for the Horse Race Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Horse Race Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Horse Race Enthusiasts audience is NCAA Fans.

Interest Composition Index
NCAA Fans 21.55% 19.94x
Online Directory Searchers 21.57% 18.71x
Sports Gamblers 23.81% 17.77x
March Madness Enthusiasts 23.54% 17.76x
Golf Enthusiasts 25.90% 17.45x
Spa and Pool Owners 20.98% 17.36x
Louisville Cardinals Fans 22.45% 16.46x
College Football Fans 21.51% 16.42x
NCAA Football Fans 21.95% 16.36x
MLB Fans 19.19% 16.27x
Composition Percentage: The overlap percentage between the Horse Race Enthusiasts audience and the Interest attribute.
Index: A comparison of the Horse Race Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Horse Race Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Horse Race Enthusiasts audience is Chicos.

Location Composition Index
Chicos 0.02% 1.26x
LOFT 0.02% 1.11x
White House Black Market 0.02% 1.09x
Carhartt 0.21% 1.09x
Talbots 0.01% 1.08x
Zumiez 0.01% 1.07x
Maurices 0.03% 1.06x
Express 0.02% 1.04x
Victoria's Secret 0.03% 1.04x
Jos A. Bank Clothiers 0.02% 1.04x
Composition Percentage: The overlap percentage between the Horse Race Enthusiasts audience and the Location attribute.
Index: A comparison of the Horse Race Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Horse Race Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Horse Race Enthusiasts audience is horseracingnation.com.

Website Composition Index
horseracingnation.com 8.61% 63.86x
drf.com 2.57% 50.94x
thehuddle.com 1.88% 48.95x
equibase.com 5.03% 44.80x
vegasinsider.com 1.90% 39.80x
ky.gov 1.33% 29.84x
gocards.com 1.13% 25.70x
kentuckysportsradio.com 4.42% 25.56x
cardchronicle.com 1.23% 24.68x
chronofhorse.com 2.11% 23.78x
Composition Percentage: The overlap percentage between the Horse Race Enthusiasts audience and the Web attribute.
Index: A comparison of the Horse Race Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Horse Race Enthusiasts audience is Horse Racing.

Content Affinity Composition Index
Horse Racing 0.49% 37.59x
Yard Structures 0.03% 16.23x
Flower Shopping 0.05% 12.31x
Equestrian Cluster 2.63% 12.28x
Institutional Investing 0.03% 12.12x
Oil & Energy 0.13% 11.23x
College Sports 0.26% 10.96x
Insurance Cluster 0.04% 10.68x
Sports - Golf, Hunting, Fishing 0.04% 10.68x
Kentucky News 23.25% 10.44x
Composition Percentage: The overlap percentage between the Horse Race Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Horse Race Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Horse Race Enthusiasts audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male