Dstillery Audiences

HOUSTON ACTIVITY RESEARCHERS

Audience Size: 2 Million Devices

Explore the Houston Activity Researchers Audience

Below you'll find more information about the Houston Activity Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 2 million unique devices whose actions qualify for the Houston Activity Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Houston Activity Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Houston Activity Researchers audience is Texas Activity Researchers.

Interest Composition Index
Texas Activity Researchers 47.70% 50.93x
Orlando Activities Researchers 28.94% 34.22x
Louisiana Activities Researchers 34.22% 32.74x
Nashville Activity Researchers 26.05% 29.46x
Online Home Decor Shoppers 26.12% 28.90x
Family Adventures Travelers 28.71% 28.41x
Bargain Shopping Researchers 26.99% 28.18x
Career Focused Individuals 26.65% 27.87x
Job Seekers 28.53% 27.81x
Home Custom Bedroom Decorators 21.47% 27.58x
Composition Percentage: The overlap percentage between the Houston Activity Researchers audience and the Interest attribute.
Index: A comparison of the Houston Activity Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Houston Activity Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Houston Activity Researchers audience is Kate Spade.

Location Composition Index
Kate Spade 0.01% 1.95x
Michael Kors 0.02% 1.76x
Dressbarn 0.03% 1.64x
Lululemon 0.01% 1.54x
Lane Bryant 0.03% 1.53x
Express 0.03% 1.47x
Aeropostale 0.03% 1.44x
Buckle 0.04% 1.44x
J. Crew 0.02% 1.36x
Gymboree 0.02% 1.35x
Composition Percentage: The overlap percentage between the Houston Activity Researchers audience and the Location attribute.
Index: A comparison of the Houston Activity Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Houston Activity Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Houston Activity Researchers audience is cw39.com.

Website Composition Index
cw39.com 4.26% 50.74x
houstononthecheap.com 2.71% 50.53x
easttexasmatters.com 1.51% 45.74x
yourconroenews.com 3.24% 39.77x
fox26houston.com 7.84% 38.64x
lonestartravelguide.com 2.40% 37.18x
themonitor.com 2.32% 36.96x
houstonpress.com 8.18% 34.61x
crawfishboxes.com 2.56% 34.32x
climbingtalshill.com 2.40% 33.82x
Composition Percentage: The overlap percentage between the Houston Activity Researchers audience and the Web attribute.
Index: A comparison of the Houston Activity Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Houston Activity Researchers audience is Party Suppliers.

Content Affinity Composition Index
Party Suppliers 0.11% 25.54x
Texas News Cluster 10.16% 21.07x
Texas University Athletics 12.95% 19.51x
Yard Structures 0.05% 18.79x
Texas Media 56.25% 18.59x
East Texas Cluster 5.62% 18.18x
Austin Cluster 22.82% 17.99x
Oil & Energy 0.24% 17.89x
Custom Gifts 0.07% 17.88x
Women Shoppers 0.52% 17.81x
Composition Percentage: The overlap percentage between the Houston Activity Researchers audience and the Content Affinity attribute.
Index: A comparison of the Houston Activity Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Houston Activity Researchers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female