Dstillery Audiences

HOUSTON ACTIVITY RESEARCHERS

Audience Size: 2.8 Million Devices

Explore the Houston Activity Researchers Audience

Below you'll find more information about the Houston Activity Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 2.8 million unique devices whose actions qualify for the Houston Activity Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Houston Activity Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Houston Activity Researchers audience is Texas Activity Researchers.

Interest Composition Index
Texas Activity Researchers 53.84% 37.73x
Orlando Activities Researchers 42.77% 30.89x
Louisiana Activities Researchers 42.81% 28.40x
Nashville Activity Researchers 37.68% 27.24x
Bargain Shopping Researchers 38.90% 26.23x
Big Box Shoppers 36.82% 26.08x
Gift Givers 33.35% 26.07x
Online Home Decor Shoppers 36.23% 25.36x
Job Seekers 39.21% 25.26x
Career Focused Individuals 37.55% 25.04x
Composition Percentage: The overlap percentage between the Houston Activity Researchers audience and the Interest attribute.
Index: A comparison of the Houston Activity Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Houston Activity Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Houston Activity Researchers audience is Lane Bryant.

Location Composition Index
Lane Bryant 0.02% 1.58x
Zumiez 0.01% 1.46x
Aeropostale 0.01% 1.37x
White House Black Market 0.01% 1.32x
Banana Republic 0.01% 1.29x
Jos A. Bank Clothiers 0.01% 1.26x
Journeys 0.02% 1.24x
The Childrens Place 0.02% 1.23x
LOFT 0.01% 1.22x
Victoria's Secret 0.02% 1.20x
Composition Percentage: The overlap percentage between the Houston Activity Researchers audience and the Location attribute.
Index: A comparison of the Houston Activity Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Houston Activity Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Houston Activity Researchers audience is visithoustontexas.com.

Website Composition Index
visithoustontexas.com 1.99% 53.04x
memorialhermann.org 1.44% 48.93x
houstoniamag.com 1.86% 46.17x
communityimpact.com 1.91% 42.98x
texaslawhelp.org 1.23% 42.96x
coveringkaty.com 1.39% 41.03x
guidelive.com 1.05% 39.88x
houstonfoodfinder.com 1.09% 37.33x
winstar.com 1.01% 36.23x
houstononthecheap.com 2.88% 36.02x
Composition Percentage: The overlap percentage between the Houston Activity Researchers audience and the Web attribute.
Index: A comparison of the Houston Activity Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Houston Activity Researchers audience is Texas Sporting & Outdoors Cluster.

Content Affinity Composition Index
Texas Sporting & Outdoors Cluster 0.16% 27.95x
Apartment & Community Real Estate Researchers 0.07% 18.45x
Assorted Topics (Comics, Architecture, Fine Spirits, Sports) 0.23% 16.53x
Memes & Comedy 0.11% 15.15x
Texas News Cluster 11.23% 15.05x
Texas University Athletics 13.63% 14.86x
Men's Fashion Shopping 0.07% 14.66x
Teaching Abroad 0.04% 14.44x
Costumes 0.09% 14.38x
Home Printing 0.05% 14.35x
Composition Percentage: The overlap percentage between the Houston Activity Researchers audience and the Content Affinity attribute.
Index: A comparison of the Houston Activity Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Houston Activity Researchers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female