Dstillery Audiences

HOUSTON ACTIVITY RESEARCHERS

Audience Size: 1.1 Million Devices

Explore the Houston Activity Researchers Audience

Below you'll find more information about the Houston Activity Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the Houston Activity Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Houston Activity Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Houston Activity Researchers audience is Texas Activity Researchers.

Interest Composition Index
Texas Activity Researchers 33.37% 74.27x
Louisiana Activities Researchers 21.71% 31.85x
Orlando Activities Researchers 8.09% 31.45x
Texas AM Aggies Fans 38.65% 28.39x
Texas County and Local Fair Visitors 53.13% 27.39x
Austin Trip Planners 37.68% 27.17x
New Orleans Activities Researchers 21.76% 26.06x
Houston Astros Fans 38.29% 25.84x
Nashville Activity Researchers 10.05% 25.07x
Trendy Shoe Shoppers 12.13% 24.51x
Composition Percentage: The overlap percentage between the Houston Activity Researchers audience and the Interest attribute.
Index: A comparison of the Houston Activity Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Houston Activity Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Houston Activity Researchers audience is Gymboree.

Location Composition Index
Gymboree 0.06% 2.98x
Kate Spade 0.01% 1.88x
Forever 21 0.02% 1.77x
The Childrens Place 0.03% 1.39x
Lane Bryant 0.02% 1.32x
Banana Republic 0.02% 1.22x
J. Crew 0.01% 1.22x
Gap 0.02% 1.20x
Journeys 0.03% 1.18x
Michael Kors 0.01% 1.17x
Composition Percentage: The overlap percentage between the Houston Activity Researchers audience and the Location attribute.
Index: A comparison of the Houston Activity Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Houston Activity Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Houston Activity Researchers audience is bbstexorleans.com.

Website Composition Index
bbstexorleans.com 1.36% 68.09x
houstononthecheap.com 3.44% 60.52x
cw39.com 4.22% 58.83x
yourconroenews.com 3.72% 50.04x
climbingtalshill.com 3.23% 47.62x
crawfishboxes.com 2.87% 45.99x
houstonpress.com 6.32% 44.53x
bluebonnetnews.com 1.19% 43.19x
fox26houston.com 10.82% 42.87x
lonestartravelguide.com 3.05% 40.34x
Composition Percentage: The overlap percentage between the Houston Activity Researchers audience and the Web attribute.
Index: A comparison of the Houston Activity Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Houston Activity Researchers audience is Texas University Athletics.

Content Affinity Composition Index
Texas University Athletics 11.61% 24.25x
Texas Media 60.43% 24.16x
Texas News Cluster 9.37% 23.99x
East Texas Cluster 5.19% 20.03x
Austin Cluster 21.56% 18.97x
Oil & Energy 0.08% 16.20x
Texas News 21.95% 15.27x
Northern Texas Cluster 15.58% 13.86x
Beach Vacations 0.07% 13.27x
Fox News Content Consumers 4.61% 10.98x
Composition Percentage: The overlap percentage between the Houston Activity Researchers audience and the Content Affinity attribute.
Index: A comparison of the Houston Activity Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Houston Activity Researchers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female