Dstillery Audiences

HOUSTON ACTIVITY RESEARCHERS

Audience Size: 2.7 Million Devices

Explore the Houston Activity Researchers Audience

Below you'll find more information about the Houston Activity Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 2.7 million unique devices whose actions qualify for the Houston Activity Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Houston Activity Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Houston Activity Researchers audience is Texas Activity Researchers.

Interest Composition Index
Texas Activity Researchers 48.85% 46.16x
Orlando Activities Researchers 31.84% 33.68x
Louisiana Activities Researchers 36.78% 31.55x
Nashville Activity Researchers 28.73% 29.04x
Bargain Shopping Researchers 30.07% 28.26x
Online Home Decor Shoppers 29.04% 28.13x
Family Adventures Travelers 31.76% 27.16x
Job Seekers 31.46% 27.14x
Home Custom Bedroom Decorators 24.84% 26.94x
Custom Home Lighting Shoppers 24.84% 26.94x
Composition Percentage: The overlap percentage between the Houston Activity Researchers audience and the Interest attribute.
Index: A comparison of the Houston Activity Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Houston Activity Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Houston Activity Researchers audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.02% 1.60x
Express 0.02% 1.39x
LOFT 0.02% 1.35x
White House Black Market 0.02% 1.34x
Gymboree 0.02% 1.34x
Zumiez 0.02% 1.32x
Eddie Bauer 0.01% 1.31x
Banana Republic 0.02% 1.31x
Old Navy 0.04% 1.29x
Victoria's Secret 0.03% 1.28x
Composition Percentage: The overlap percentage between the Houston Activity Researchers audience and the Location attribute.
Index: A comparison of the Houston Activity Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Houston Activity Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Houston Activity Researchers audience is houstononthecheap.com.

Website Composition Index
houstononthecheap.com 2.24% 47.78x
cw39.com 3.81% 46.66x
easttexasmatters.com 2.30% 40.19x
dailytimes.com 1.02% 36.54x
nyandcompany.com 1.19% 35.87x
fox26houston.com 8.07% 35.01x
yourconroenews.com 2.95% 34.83x
theboxhouston.com 1.45% 33.57x
climbingtalshill.com 1.42% 32.18x
houstonpress.com 7.98% 30.61x
Composition Percentage: The overlap percentage between the Houston Activity Researchers audience and the Web attribute.
Index: A comparison of the Houston Activity Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Houston Activity Researchers audience is Party Suppliers.

Content Affinity Composition Index
Party Suppliers 0.33% 22.41x
Texas News Cluster 10.43% 19.74x
Pre-Built Home Researchers 0.17% 19.27x
Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) 0.07% 18.84x
Texas University Athletics 13.02% 18.62x
Women Shoppers 1.07% 18.23x
Fashion & Retail 0.64% 18.15x
Custom Gifts 0.15% 17.00x
East Texas Cluster 5.71% 16.96x
Texas Media 54.70% 16.86x
Composition Percentage: The overlap percentage between the Houston Activity Researchers audience and the Content Affinity attribute.
Index: A comparison of the Houston Activity Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Houston Activity Researchers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female