Dstillery Audiences

HOUSTON ACTIVITY RESEARCHERS

Audience Size: 356.3 Thousand Devices

Explore the Houston Activity Researchers Audience

Below you'll find more information about the Houston Activity Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 356.3 thousand unique devices whose actions qualify for the Houston Activity Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Houston Activity Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Houston Activity Researchers audience is Texas Activity Researchers.

Interest Composition Index
Texas Activity Researchers 49.55% 53.05x
Orlando Activities Researchers 32.71% 39.38x
Louisiana Activities Researchers 37.21% 36.52x
Nashville Activity Researchers 29.42% 33.80x
Bargain Shopping Researchers 31.41% 32.51x
Online Home Decor Shoppers 29.56% 32.45x
Career Focused Individuals 30.23% 31.92x
Job Seekers 30.78% 31.74x
Family Adventures Travelers 32.13% 31.62x
Custom Home Lighting Shoppers 24.85% 31.28x
Composition Percentage: The overlap percentage between the Houston Activity Researchers audience and the Interest attribute.
Index: A comparison of the Houston Activity Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Houston Activity Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Houston Activity Researchers audience is Carhartt.

Location Composition Index
Carhartt 0.04% 0.90x
Composition Percentage: The overlap percentage between the Houston Activity Researchers audience and the Location attribute.
Index: A comparison of the Houston Activity Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Houston Activity Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Houston Activity Researchers audience is houstononthecheap.com.

Website Composition Index
houstononthecheap.com 2.30% 48.95x
cw39.com 3.76% 44.71x
seaworld.com 1.18% 40.07x
easttexasmatters.com 2.86% 39.19x
yourconroenews.com 2.83% 38.03x
dailytimes.com 1.06% 36.87x
nyandcompany.com 1.66% 36.56x
mcalistersdeli.com 1.12% 36.45x
fox26houston.com 8.34% 36.05x
tbdress.com 1.18% 35.77x
Composition Percentage: The overlap percentage between the Houston Activity Researchers audience and the Web attribute.
Index: A comparison of the Houston Activity Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Houston Activity Researchers audience is Assorted Topics (Comics, Architecture, Fine Spirits, Sports).

Content Affinity Composition Index
Assorted Topics (Comics, Architecture, Fine Spirits, Sports) 0.08% 26.46x
Pre-Built Home Researchers 0.28% 20.64x
Texas News Cluster 9.94% 20.54x
Women Shoppers 1.52% 20.43x
Fashion & Retail 1.15% 20.26x
Texas University Athletics 12.80% 19.69x
Psychology & Social Work 0.13% 19.54x
Party Suppliers 0.44% 19.41x
Texas Media 53.62% 18.12x
Cheerleading 0.06% 18.04x
Composition Percentage: The overlap percentage between the Houston Activity Researchers audience and the Content Affinity attribute.
Index: A comparison of the Houston Activity Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Houston Activity Researchers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female