Dstillery Audiences

HOUSTON ACTIVITY RESEARCHERS

Audience Size: 2.7 Million Devices

Explore the Houston Activity Researchers Audience

Below you'll find more information about the Houston Activity Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 2.7 million unique devices whose actions qualify for the Houston Activity Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Houston Activity Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Houston Activity Researchers audience is Texas Activity Researchers.

Interest Composition Index
Texas Activity Researchers 52.98% 40.38x
Orlando Activities Researchers 53.79% 35.72x
Louisiana Activities Researchers 42.39% 33.36x
Nashville Activity Researchers 49.29% 33.35x
Trendy Shoe Shoppers 49.88% 32.53x
Bargain Shopping Researchers 41.47% 31.36x
Custom Home Lighting Shoppers 42.59% 30.86x
Home Custom Bedroom Decorators 42.60% 30.86x
New Orleans Activities Researchers 39.79% 28.60x
New York City Fine Theatre Enthusiasts 39.79% 28.60x
Composition Percentage: The overlap percentage between the Houston Activity Researchers audience and the Interest attribute.
Index: A comparison of the Houston Activity Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Houston Activity Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Houston Activity Researchers audience is Express Outlets.

Location Composition Index
Express Outlets 0.01% 1.50x
Jos A. Bank Clothiers 0.23% 1.43x
Gymboree 0.04% 1.37x
Club Monaco 0.01% 1.32x
Zara 0.04% 1.29x
Talbots 0.07% 1.29x
Chicos 0.06% 1.28x
Lane Bryant 0.06% 1.26x
Old Navy 0.08% 1.25x
Madewell 0.02% 1.25x
Composition Percentage: The overlap percentage between the Houston Activity Researchers audience and the Location attribute.
Index: A comparison of the Houston Activity Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Houston Activity Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Houston Activity Researchers audience is discoverygreen.com.

Website Composition Index
discoverygreen.com 1.93% 83.48x
kemahboardwalk.com 1.79% 79.05x
houstonisd.org 1.04% 53.93x
jamesavery.com 1.14% 53.58x
cmhouston.org 1.47% 52.17x
houstononthecheap.com 2.41% 51.89x
visithoustontexas.com 8.89% 49.74x
houstontoyotacenter.com 4.86% 44.84x
houstoniamag.com 6.68% 43.25x
houston.cbslocal.com 2.26% 42.84x
Composition Percentage: The overlap percentage between the Houston Activity Researchers audience and the Web attribute.
Index: A comparison of the Houston Activity Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Houston Activity Researchers audience is Texas Sporting & Outdoors Cluster.

Content Affinity Composition Index
Texas Sporting & Outdoors Cluster 1.19% 30.18x
Washington D.C. Hotels 0.05% 22.72x
Job Interview Process 3.82% 17.36x
South Carolina Travel 0.54% 16.85x
Apartment & Community Real Estate Researchers 0.61% 16.71x
Texas Media 27.00% 16.27x
Assorted Topics (Television, Origami, Men's Health) 0.28% 16.21x
Higher-End Fashion Brands 2.64% 16.07x
Toys Shopping 7.13% 14.93x
Pet Forums 3.21% 14.61x
Composition Percentage: The overlap percentage between the Houston Activity Researchers audience and the Content Affinity attribute.
Index: A comparison of the Houston Activity Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Houston Activity Researchers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female