Dstillery Audiences

HOUSTON ACTIVITY RESEARCHERS

Audience Size: 2.1 Million Devices

Explore the Houston Activity Researchers Audience

Below you'll find more information about the Houston Activity Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 2.1 million unique devices whose actions qualify for the Houston Activity Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Houston Activity Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Houston Activity Researchers audience is Texas Activity Researchers.

Interest Composition Index
Texas Activity Researchers 50.77% 70.22x
Orlando Activities Researchers 49.67% 62.73x
Nashville Activity Researchers 44.18% 55.33x
Louisiana Activities Researchers 40.04% 55.29x
Trendy Shoe Shoppers 45.88% 52.60x
Bargain Shopping Researchers 38.77% 52.05x
Home Custom Bedroom Decorators 38.69% 49.70x
Custom Home Lighting Shoppers 38.99% 49.68x
New York City Fine Theatre Enthusiasts 36.77% 46.44x
New Orleans Activities Researchers 36.79% 46.43x
Composition Percentage: The overlap percentage between the Houston Activity Researchers audience and the Interest attribute.
Index: A comparison of the Houston Activity Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Houston Activity Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Houston Activity Researchers audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.53% 1.74x
Johnston and Murphy 0.21% 1.41x
Buckle 0.25% 1.39x
Mens Wearhouse 0.65% 1.31x
Ann Taylor 0.04% 1.29x
White House Black Market 0.29% 1.24x
Bonobos 0.08% 1.21x
Topshop 0.02% 1.20x
Talbots 0.05% 1.14x
Club Monaco 0.02% 1.13x
Composition Percentage: The overlap percentage between the Houston Activity Researchers audience and the Location attribute.
Index: A comparison of the Houston Activity Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Houston Activity Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Houston Activity Researchers audience is discoverygreen.com.

Website Composition Index
discoverygreen.com 2.08% 67.06x
kemahboardwalk.com 1.66% 60.93x
houstontoyotacenter.com 4.06% 49.57x
cmhouston.org 1.77% 43.31x
houstononthecheap.com 4.04% 42.98x
llakecharles.com 1.03% 41.95x
visithoustontexas.com 10.62% 40.32x
starfurniture.com 1.12% 39.46x
texaschildrens.org 1.07% 38.47x
bswhealth.com 1.26% 35.92x
Composition Percentage: The overlap percentage between the Houston Activity Researchers audience and the Web attribute.
Index: A comparison of the Houston Activity Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Houston Activity Researchers audience is Texas Sporting & Outdoors Cluster.

Content Affinity Composition Index
Texas Sporting & Outdoors Cluster 1.16% 40.99x
Washington D.C. Hotels 0.03% 27.88x
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.58% 21.42x
Assorted Topics (Television, Origami, Men's Health) 0.26% 20.72x
Job Interview Process 3.19% 19.91x
South Carolina Travel 0.41% 19.81x
Higher-End Fashion Brands 2.04% 19.25x
Costumes 0.96% 18.58x
Apartment & Community Real Estate Researchers 0.63% 18.38x
Fashion & Cosmetics 0.05% 18.31x
Composition Percentage: The overlap percentage between the Houston Activity Researchers audience and the Content Affinity attribute.
Index: A comparison of the Houston Activity Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Houston Activity Researchers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female