Explore the Houston Activity Researchers Audience
Below you'll find more information about the Houston Activity Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 2.7 million unique devices whose actions qualify for the Houston Activity Researchers audience.
INTERESTS
The Houston Activity Researchers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Houston Activity Researchers audience is Texas Activity Researchers.
| Interest | Composition | Index |
| Texas Activity Researchers | 48.85% | 46.16x |
| Orlando Activities Researchers | 31.84% | 33.68x |
| Louisiana Activities Researchers | 36.78% | 31.55x |
| Nashville Activity Researchers | 28.73% | 29.04x |
| Bargain Shopping Researchers | 30.07% | 28.26x |
| Online Home Decor Shoppers | 29.04% | 28.13x |
| Family Adventures Travelers | 31.76% | 27.16x |
| Job Seekers | 31.46% | 27.14x |
| Home Custom Bedroom Decorators | 24.84% | 26.94x |
| Custom Home Lighting Shoppers | 24.84% | 26.94x |
Composition Percentage:
The overlap percentage between the Houston Activity Researchers audience and the Interest attribute.
Index: A comparison of the Houston Activity Researchers audience to the internet population.
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APPAREL RETAILERS
The Houston Activity Researchers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Houston Activity Researchers audience is Jos A. Bank Clothiers.
| Location | Composition | Index |
| Jos A. Bank Clothiers | 0.02% | 1.60x |
| Express | 0.02% | 1.39x |
| LOFT | 0.02% | 1.35x |
| White House Black Market | 0.02% | 1.34x |
| Gymboree | 0.02% | 1.34x |
| Zumiez | 0.02% | 1.32x |
| Eddie Bauer | 0.01% | 1.31x |
| Banana Republic | 0.02% | 1.31x |
| Old Navy | 0.04% | 1.29x |
| Victoria's Secret | 0.03% | 1.28x |
Composition Percentage:
The overlap percentage between the Houston Activity Researchers audience and the Location attribute.
Index: A comparison of the Houston Activity Researchers audience to the internet population.
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WEBSITES
The Houston Activity Researchers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Houston Activity Researchers audience is houstononthecheap.com.
| Website | Composition | Index |
| houstononthecheap.com | 2.24% | 47.78x |
| cw39.com | 3.81% | 46.66x |
| easttexasmatters.com | 2.30% | 40.19x |
| dailytimes.com | 1.02% | 36.54x |
| nyandcompany.com | 1.19% | 35.87x |
| fox26houston.com | 8.07% | 35.01x |
| yourconroenews.com | 2.95% | 34.83x |
| theboxhouston.com | 1.45% | 33.57x |
| climbingtalshill.com | 1.42% | 32.18x |
| houstonpress.com | 7.98% | 30.61x |
Composition Percentage:
The overlap percentage between the Houston Activity Researchers audience and the Web attribute.
Index: A comparison of the Houston Activity Researchers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Houston Activity Researchers audience is Party Suppliers.
| Content Affinity | Composition | Index |
| Party Suppliers | 0.33% | 22.41x |
| Texas News Cluster | 10.43% | 19.74x |
| Pre-Built Home Researchers | 0.17% | 19.27x |
| Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) | 0.07% | 18.84x |
| Texas University Athletics | 13.02% | 18.62x |
| Women Shoppers | 1.07% | 18.23x |
| Fashion & Retail | 0.64% | 18.15x |
| Custom Gifts | 0.15% | 17.00x |
| East Texas Cluster | 5.71% | 16.96x |
| Texas Media | 54.70% | 16.86x |
Composition Percentage:
The overlap percentage between the Houston Activity Researchers audience and the Content Affinity attribute.
Index: A comparison of the Houston Activity Researchers audience to the internet population.
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DEMOGRAPHICS
The Houston Activity Researchers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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