Dstillery Audiences

HOUSTON ACTIVITY RESEARCHERS

Audience Size: 2.1 Million Devices

Explore the Houston Activity Researchers Audience

Below you'll find more information about the Houston Activity Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 2.1 million unique devices whose actions qualify for the Houston Activity Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Houston Activity Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Houston Activity Researchers audience is Texas Activity Researchers.

Interest Composition Index
Texas Activity Researchers 49.21% 50.90x
Orlando Activities Researchers 34.63% 40.15x
Louisiana Activities Researchers 37.83% 37.37x
Nashville Activity Researchers 29.89% 34.57x
Bargain Shopping Researchers 32.18% 33.40x
Online Home Decor Shoppers 31.31% 33.08x
Job Seekers 33.25% 32.77x
Career Focused Individuals 32.99% 32.17x
Family Adventures Travelers 35.74% 31.62x
Trendy Shoe Shoppers 32.92% 31.55x
Composition Percentage: The overlap percentage between the Houston Activity Researchers audience and the Interest attribute.
Index: A comparison of the Houston Activity Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Houston Activity Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Houston Activity Researchers audience is Carhartt.

Location Composition Index
Carhartt 0.06% 0.85x
Composition Percentage: The overlap percentage between the Houston Activity Researchers audience and the Location attribute.
Index: A comparison of the Houston Activity Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Houston Activity Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Houston Activity Researchers audience is memorialhermann.org.

Website Composition Index
memorialhermann.org 1.02% 92.86x
visithoustontexas.com 1.19% 90.50x
houstoniamag.com 1.10% 78.45x
coveringkaty.com 1.10% 73.78x
communityimpact.com 1.35% 72.91x
houstononthecheap.com 2.82% 48.92x
cw39.com 3.21% 44.17x
seaworld.com 1.96% 42.67x
lovelywholesale.com 1.24% 42.02x
austinot.com 1.07% 41.07x
Composition Percentage: The overlap percentage between the Houston Activity Researchers audience and the Web attribute.
Index: A comparison of the Houston Activity Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Houston Activity Researchers audience is Assorted Topics (Comics, Architecture, Fine Spirits, Sports).

Content Affinity Composition Index
Assorted Topics (Comics, Architecture, Fine Spirits, Sports) 0.14% 28.20x
Cheerleading 0.11% 22.25x
Texas News Cluster 10.02% 21.06x
Assorted Topics (Pharmacies, Telemarketing Jobs, Women's Clothing) 0.43% 20.63x
Party Suppliers 0.91% 20.30x
Women Shoppers 2.50% 20.16x
Texas University Athletics 12.52% 20.12x
Pre-Built Home Researchers 0.43% 19.32x
Fashion & Retail 1.96% 19.03x
Homeschooling 0.07% 18.81x
Composition Percentage: The overlap percentage between the Houston Activity Researchers audience and the Content Affinity attribute.
Index: A comparison of the Houston Activity Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Houston Activity Researchers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female