Dstillery Audiences

HOUSTON ACTIVITY RESEARCHERS

Audience Size: 3.2 Million Devices

Explore the Houston Activity Researchers Audience

Below you'll find more information about the Houston Activity Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 3.2 million unique devices whose actions qualify for the Houston Activity Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Houston Activity Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Houston Activity Researchers audience is Texas Activity Researchers.

Interest Composition Index
Texas Activity Researchers 53.00% 41.41x
Orlando Activities Researchers 44.42% 33.53x
Louisiana Activities Researchers 41.86% 30.30x
Nashville Activity Researchers 37.68% 30.17x
Bargain Shopping Researchers 38.55% 28.75x
Custom Home Lighting Shoppers 33.86% 28.04x
Home Custom Bedroom Decorators 33.86% 28.04x
Trendy Shoe Shoppers 37.85% 27.82x
Online Home Decor Shoppers 37.33% 27.56x
Career Focused Individuals 37.62% 27.22x
Composition Percentage: The overlap percentage between the Houston Activity Researchers audience and the Interest attribute.
Index: A comparison of the Houston Activity Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Houston Activity Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Houston Activity Researchers audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.01% 1.82x
Banana Republic 0.01% 1.62x
Express 0.01% 1.50x
Old Navy 0.02% 1.48x
Victoria's Secret 0.02% 1.46x
Dressbarn 0.01% 1.38x
The Childrens Place 0.01% 1.37x
Chicos 0.01% 1.37x
White House Black Market 0.01% 1.30x
Mens Wearhouse 0.02% 1.30x
Composition Percentage: The overlap percentage between the Houston Activity Researchers audience and the Location attribute.
Index: A comparison of the Houston Activity Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Houston Activity Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Houston Activity Researchers audience is visithoustontexas.com.

Website Composition Index
visithoustontexas.com 3.85% 56.10x
hccs.edu 1.25% 51.16x
memorialhermann.org 2.62% 49.88x
houstoniamag.com 3.37% 47.98x
bbstexorleans.com 1.02% 42.33x
texaslawhelp.org 2.20% 40.56x
grapevinetexasusa.com 1.46% 38.58x
communityimpact.com 2.65% 38.40x
guidelive.com 1.80% 37.68x
whataburger.com 1.20% 36.58x
Composition Percentage: The overlap percentage between the Houston Activity Researchers audience and the Web attribute.
Index: A comparison of the Houston Activity Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Houston Activity Researchers audience is Texas Sporting & Outdoors Cluster.

Content Affinity Composition Index
Texas Sporting & Outdoors Cluster 0.27% 35.40x
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.09% 22.44x
Apartment & Community Real Estate Researchers 0.14% 19.98x
Cheerleading 0.57% 17.93x
Southern California Cluster 0.17% 17.53x
Texas University Athletics 13.90% 16.71x
Job Interview Process 0.51% 15.73x
Party Suppliers 3.84% 15.54x
Beach Vacations 2.78% 15.53x
Home Printing 0.11% 15.52x
Composition Percentage: The overlap percentage between the Houston Activity Researchers audience and the Content Affinity attribute.
Index: A comparison of the Houston Activity Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Houston Activity Researchers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female