Dstillery Audiences

HOUSTON ACTIVITY RESEARCHERS

Audience Size: 3.5 Million Devices

Explore the Houston Activity Researchers Audience

Below you'll find more information about the Houston Activity Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 3.5 million unique devices whose actions qualify for the Houston Activity Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Houston Activity Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Houston Activity Researchers audience is Texas Activity Researchers.

Interest Composition Index
Texas Activity Researchers 52.90% 42.37x
Orlando Activities Researchers 46.14% 37.20x
Nashville Activity Researchers 40.66% 33.04x
Louisiana Activities Researchers 42.50% 32.29x
Bargain Shopping Researchers 40.20% 31.39x
Custom Home Lighting Shoppers 37.92% 30.52x
Home Custom Bedroom Decorators 37.92% 30.51x
Trendy Shoe Shoppers 41.53% 30.46x
Online Home Decor Shoppers 39.74% 29.87x
Career Focused Individuals 41.48% 28.16x
Composition Percentage: The overlap percentage between the Houston Activity Researchers audience and the Interest attribute.
Index: A comparison of the Houston Activity Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Houston Activity Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Houston Activity Researchers audience is Aeropostale.

Location Composition Index
Aeropostale 0.01% 1.59x
Old Navy 0.02% 1.55x
The Childrens Place 0.01% 1.25x
Victoria's Secret 0.01% 1.02x
Carhartt 0.12% 0.96x
Mens Wearhouse 0.01% 0.87x
Composition Percentage: The overlap percentage between the Houston Activity Researchers audience and the Location attribute.
Index: A comparison of the Houston Activity Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Houston Activity Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Houston Activity Researchers audience is visithoustontexas.com.

Website Composition Index
visithoustontexas.com 5.03% 48.96x
houstoniamag.com 4.35% 42.09x
hccs.edu 1.61% 40.82x
memorialhermann.org 3.34% 40.80x
kelsey-seybold.com 1.09% 40.16x
houstononthecheap.com 3.21% 36.45x
texastribune.org 2.18% 33.64x
guidelive.com 2.20% 32.25x
visitcorpuschristitx.org 1.05% 31.79x
texaslawhelp.org 2.67% 31.23x
Composition Percentage: The overlap percentage between the Houston Activity Researchers audience and the Web attribute.
Index: A comparison of the Houston Activity Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Houston Activity Researchers audience is Texas Sporting & Outdoors Cluster.

Content Affinity Composition Index
Texas Sporting & Outdoors Cluster 0.38% 34.33x
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.14% 22.95x
Apartment & Community Real Estate Researchers 0.21% 17.96x
Cheerleading 0.79% 17.67x
Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales) 0.10% 16.73x
Job Interview Process 0.75% 16.60x
Beach Vacations 4.03% 16.07x
Texas University Athletics 11.55% 15.99x
Assorted Topics (Animals, Clothing, Events, Education) 0.02% 15.82x
Southern California Cluster 0.28% 14.98x
Composition Percentage: The overlap percentage between the Houston Activity Researchers audience and the Content Affinity attribute.
Index: A comparison of the Houston Activity Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Houston Activity Researchers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female