Dstillery Audiences

HOUSTON ACTIVITY RESEARCHERS

Audience Size: 5 Million Devices

Explore the Houston Activity Researchers Audience

Below you'll find more information about the Houston Activity Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 5 million unique devices whose actions qualify for the Houston Activity Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Houston Activity Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Houston Activity Researchers audience is Texas Activity Researchers.

Interest Composition Index
Texas Activity Researchers 58.07% 34.18x
Orlando Activities Researchers 55.13% 32.25x
Louisiana Activities Researchers 47.36% 29.38x
Nashville Activity Researchers 50.77% 29.10x
Bargain Shopping Researchers 47.70% 28.19x
Trendy Shoe Shoppers 50.47% 27.32x
Custom Home Lighting Shoppers 48.86% 26.90x
Home Custom Bedroom Decorators 48.88% 26.90x
New Orleans Activities Researchers 44.64% 25.32x
Online Home Decor Shoppers 48.74% 25.16x
Composition Percentage: The overlap percentage between the Houston Activity Researchers audience and the Interest attribute.
Index: A comparison of the Houston Activity Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Houston Activity Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Houston Activity Researchers audience is Tommy Bahama.

Location Composition Index
Tommy Bahama 0.01% 1.30x
Buckle 0.05% 1.23x
Ann Taylor 0.01% 1.22x
Madewell 0.02% 1.19x
Dressbarn 0.03% 1.14x
Chicos 0.04% 1.14x
Kate Spade 0.02% 1.13x
White House Black Market 0.05% 1.12x
Free People 0.02% 1.12x
The Childrens Place 0.07% 1.12x
Composition Percentage: The overlap percentage between the Houston Activity Researchers audience and the Location attribute.
Index: A comparison of the Houston Activity Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Houston Activity Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Houston Activity Researchers audience is discoverygreen.com.

Website Composition Index
discoverygreen.com 1.05% 54.52x
houstontoyotacenter.com 1.13% 53.08x
visithoustontexas.com 5.38% 40.57x
houstononthecheap.com 2.58% 37.13x
houstoniamag.com 4.57% 35.09x
memorialhermann.org 3.49% 32.03x
texastribune.org 2.67% 31.32x
kelsey-seybold.com 1.06% 30.40x
hccs.edu 1.66% 30.19x
cw39.com 1.54% 29.66x
Composition Percentage: The overlap percentage between the Houston Activity Researchers audience and the Web attribute.
Index: A comparison of the Houston Activity Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Houston Activity Researchers audience is Texas Sporting & Outdoors Cluster.

Content Affinity Composition Index
Texas Sporting & Outdoors Cluster 0.37% 23.65x
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.18% 17.90x
Beach Vacations 4.83% 13.87x
Job Interview Process 0.98% 13.73x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.08% 13.33x
Reproductive Health 1.57% 13.21x
Texas Media 26.00% 13.09x
Dermatology 2.02% 13.04x
Southern California Cluster 0.51% 12.84x
As Seen On TV Products 0.03% 12.77x
Composition Percentage: The overlap percentage between the Houston Activity Researchers audience and the Content Affinity attribute.
Index: A comparison of the Houston Activity Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Houston Activity Researchers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female