Dstillery Audiences

HOUSTON ACTIVITY RESEARCHERS

Audience Size: 1 Million Devices

Explore the Houston Activity Researchers Audience

Below you'll find more information about the Houston Activity Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 1 million unique devices whose actions qualify for the Houston Activity Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Houston Activity Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Houston Activity Researchers audience is Texas Activity Researchers.

Interest Composition Index
Texas Activity Researchers 26.20% 99.99x
Houston Trip Planners 63.50% 64.70x
Austin Trip Planners 32.80% 35.09x
Louisiana Activities Researchers 17.13% 33.87x
Texas Energy Providers 49.28% 32.89x
Texas County and Local Fair Visitors 56.69% 32.88x
Houston Astros Fans 38.08% 30.49x
Orlando Activities Researchers 2.83% 30.34x
Texas Longhorn Fans 34.19% 28.95x
Texas AM Aggies Fans 43.87% 27.73x
Composition Percentage: The overlap percentage between the Houston Activity Researchers audience and the Interest attribute.
Index: A comparison of the Houston Activity Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Houston Activity Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Houston Activity Researchers audience is Gymboree.

Location Composition Index
Gymboree 0.06% 3.60x
Old Navy 0.02% 1.14x
Journeys 0.01% 0.83x
Zumiez 0.01% 0.82x
Maurices 0.02% 0.54x
Composition Percentage: The overlap percentage between the Houston Activity Researchers audience and the Location attribute.
Index: A comparison of the Houston Activity Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Houston Activity Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Houston Activity Researchers audience is bbstexorleans.com.

Website Composition Index
bbstexorleans.com 1.03% 81.62x
cw39.com 3.83% 69.41x
houstononthecheap.com 3.13% 68.56x
crawfishboxes.com 3.62% 62.55x
bluebonnetnews.com 1.07% 62.05x
yourconroenews.com 4.06% 61.24x
climbingtalshill.com 3.58% 56.24x
krgv.com 1.31% 53.77x
click2houston.com 38.61% 52.22x
fox26houston.com 10.61% 51.58x
Composition Percentage: The overlap percentage between the Houston Activity Researchers audience and the Web attribute.
Index: A comparison of the Houston Activity Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Houston Activity Researchers audience is Texas Media.

Content Affinity Composition Index
Texas Media 56.73% 31.46x
Texas News Cluster 5.98% 27.56x
Texas University Athletics 10.45% 26.01x
East Texas Cluster 3.44% 24.22x
Austin Cluster 18.40% 24.15x
Texas News 19.36% 18.34x
Northern Texas Cluster 15.76% 18.06x
Spam Call Number Searchers 0.11% 9.71x
Fox News Content Consumers 4.44% 9.66x
Assorted Topics (Pharmacies, Telemarketing Jobs, Women's Clothing) 0.09% 8.87x
Composition Percentage: The overlap percentage between the Houston Activity Researchers audience and the Content Affinity attribute.
Index: A comparison of the Houston Activity Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Houston Activity Researchers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female