Dstillery Audiences

HOUSTON ACTIVITY RESEARCHERS

Audience Size: 1.8 Million Devices

Explore the Houston Activity Researchers Audience

Below you'll find more information about the Houston Activity Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 1.8 million unique devices whose actions qualify for the Houston Activity Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Houston Activity Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Houston Activity Researchers audience is Texas Activity Researchers.

Interest Composition Index
Texas Activity Researchers 39.31% 65.19x
Louisiana Activities Researchers 27.58% 35.77x
Orlando Activities Researchers 17.16% 34.98x
Houston Astros Fans 42.38% 31.27x
New Orleans Activities Researchers 26.95% 29.85x
Nashville Activity Researchers 17.54% 29.67x
Billiards Enthusiasts 43.04% 28.98x
Family Adventures Travelers 19.72% 28.29x
Online Home Decor Shoppers 16.24% 28.00x
Texas AM Aggies Fans 36.65% 27.80x
Composition Percentage: The overlap percentage between the Houston Activity Researchers audience and the Interest attribute.
Index: A comparison of the Houston Activity Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Houston Activity Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Houston Activity Researchers audience is The Childrens Place.

Location Composition Index
The Childrens Place 0.07% 1.61x
Banana Republic 0.04% 1.56x
Jos A. Bank Clothiers 0.03% 1.54x
Michael Kors 0.03% 1.52x
Dressbarn 0.03% 1.48x
Hollister 0.03% 1.48x
Gap 0.04% 1.46x
Victoria's Secret 0.07% 1.36x
Aeropostale 0.04% 1.31x
Mens Wearhouse 0.04% 1.27x
Composition Percentage: The overlap percentage between the Houston Activity Researchers audience and the Location attribute.
Index: A comparison of the Houston Activity Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Houston Activity Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Houston Activity Researchers audience is bbstexorleans.com.

Website Composition Index
bbstexorleans.com 1.02% 60.51x
cw39.com 3.81% 52.40x
houstononthecheap.com 3.27% 48.77x
yourconroenews.com 3.00% 45.91x
fox26houston.com 7.41% 42.15x
themonitor.com 1.59% 41.98x
crawfishboxes.com 2.51% 41.00x
starlocalmedia.com 2.50% 40.46x
lonestartravelguide.com 2.60% 39.24x
climbingtalshill.com 2.70% 38.90x
Composition Percentage: The overlap percentage between the Houston Activity Researchers audience and the Web attribute.
Index: A comparison of the Houston Activity Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Houston Activity Researchers audience is Texas Media.

Content Affinity Composition Index
Texas Media 57.74% 23.29x
Texas News Cluster 9.37% 23.03x
Texas University Athletics 11.83% 22.37x
Oil & Energy 0.11% 21.51x
Sports - Golf, Hunting, Fishing 0.08% 21.26x
East Texas Cluster 5.28% 21.09x
Austin Cluster 21.25% 19.44x
African-American Hair 0.26% 15.28x
Texas News 19.55% 15.12x
Assorted Topics (Allergies, Chinese Goods, Trade Shows, Apparel, Product Reviews) 0.27% 14.59x
Composition Percentage: The overlap percentage between the Houston Activity Researchers audience and the Content Affinity attribute.
Index: A comparison of the Houston Activity Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Houston Activity Researchers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female