Dstillery Audiences

HOUSTON ACTIVITY RESEARCHERS

Audience Size: 3.8 Million Devices

Explore the Houston Activity Researchers Audience

Below you'll find more information about the Houston Activity Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 3.8 million unique devices whose actions qualify for the Houston Activity Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Houston Activity Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Houston Activity Researchers audience is Texas Activity Researchers.

Interest Composition Index
Texas Activity Researchers 55.11% 45.85x
Orlando Activities Researchers 53.00% 42.21x
Nashville Activity Researchers 48.32% 37.90x
Louisiana Activities Researchers 47.68% 37.08x
Trendy Shoe Shoppers 48.13% 36.03x
Bargain Shopping Researchers 45.62% 35.99x
Home Custom Bedroom Decorators 43.67% 35.32x
Custom Home Lighting Shoppers 43.70% 35.30x
New Orleans Activities Researchers 42.41% 32.70x
Tutoring Resources Researchers 44.95% 32.15x
Composition Percentage: The overlap percentage between the Houston Activity Researchers audience and the Interest attribute.
Index: A comparison of the Houston Activity Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Houston Activity Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Houston Activity Researchers audience is Bonobos.

Location Composition Index
Bonobos 0.02% 1.40x
Jos A. Bank Clothiers 0.05% 1.34x
Chicos 0.06% 1.33x
Tommy Bahama 0.02% 1.31x
Ann Taylor 0.02% 1.25x
White House Black Market 0.06% 1.21x
Madewell 0.02% 1.19x
Belk 0.01% 1.19x
Urban Outfitters 0.04% 1.17x
The Childrens Place 0.08% 1.17x
Composition Percentage: The overlap percentage between the Houston Activity Researchers audience and the Location attribute.
Index: A comparison of the Houston Activity Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Houston Activity Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Houston Activity Researchers audience is discoverygreen.com.

Website Composition Index
discoverygreen.com 1.35% 80.03x
kemahboardwalk.com 1.26% 79.87x
houstontoyotacenter.com 1.62% 65.99x
charlotterusse.com 1.09% 57.86x
hyatt.com 5.62% 50.88x
visithoustontexas.com 6.43% 50.01x
katespade.com 1.67% 49.47x
houstononthecheap.com 2.51% 47.94x
cmhouston.org 1.12% 47.89x
vacationidea.com 1.52% 47.73x
Composition Percentage: The overlap percentage between the Houston Activity Researchers audience and the Web attribute.
Index: A comparison of the Houston Activity Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Houston Activity Researchers audience is Texas Sporting & Outdoors Cluster.

Content Affinity Composition Index
Texas Sporting & Outdoors Cluster 0.57% 28.53x
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.29% 20.58x
South Carolina Travel 0.17% 16.41x
Job Interview Process 1.58% 16.12x
Reproductive Health 2.42% 16.08x
Toys Shopping 3.65% 15.79x
Dermatology 3.11% 15.44x
Beach Vacations 6.97% 15.27x
As Seen On TV Products 0.06% 15.11x
Southern California Cluster 0.75% 14.68x
Composition Percentage: The overlap percentage between the Houston Activity Researchers audience and the Content Affinity attribute.
Index: A comparison of the Houston Activity Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Houston Activity Researchers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female