Dstillery Audiences

HOUSTON ACTIVITY RESEARCHERS

Audience Size: 2.3 Million Devices

Explore the Houston Activity Researchers Audience

Below you'll find more information about the Houston Activity Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 2.3 million unique devices whose actions qualify for the Houston Activity Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Houston Activity Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Houston Activity Researchers audience is Texas Activity Researchers.

Interest Composition Index
Texas Activity Researchers 52.21% 76.47x
Orlando Activities Researchers 51.00% 69.34x
Nashville Activity Researchers 46.03% 62.33x
Louisiana Activities Researchers 41.50% 60.92x
Trendy Shoe Shoppers 47.85% 59.13x
Bargain Shopping Researchers 40.17% 57.39x
Home Custom Bedroom Decorators 40.16% 56.10x
Custom Home Lighting Shoppers 41.67% 54.13x
New York City Fine Theatre Enthusiasts 38.70% 51.76x
New Orleans Activities Researchers 38.72% 51.74x
Composition Percentage: The overlap percentage between the Houston Activity Researchers audience and the Interest attribute.
Index: A comparison of the Houston Activity Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Houston Activity Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Houston Activity Researchers audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.40% 1.63x
Talbots 0.05% 1.61x
Madewell 0.03% 1.34x
Johnston and Murphy 0.09% 1.27x
Ann Taylor 0.02% 1.25x
Gymboree 0.02% 1.25x
Dressbarn 0.04% 1.24x
Chicos 0.05% 1.24x
LOFT 0.07% 1.22x
Buckle 0.11% 1.20x
Composition Percentage: The overlap percentage between the Houston Activity Researchers audience and the Location attribute.
Index: A comparison of the Houston Activity Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Houston Activity Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Houston Activity Researchers audience is discoverygreen.com.

Website Composition Index
discoverygreen.com 2.39% 119.73x
kemahboardwalk.com 2.06% 111.28x
houstonisd.org 1.05% 87.48x
jamesavery.com 1.06% 79.34x
houstontoyotacenter.com 5.00% 77.66x
houstononthecheap.com 3.25% 75.56x
cmhouston.org 1.73% 72.99x
visithoustontexas.com 10.32% 70.19x
llakecharles.com 1.22% 65.86x
texaschildrens.org 1.33% 65.02x
Composition Percentage: The overlap percentage between the Houston Activity Researchers audience and the Web attribute.
Index: A comparison of the Houston Activity Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Houston Activity Researchers audience is Texas Sporting & Outdoors Cluster.

Content Affinity Composition Index
Texas Sporting & Outdoors Cluster 1.22% 39.46x
Washington D.C. Hotels 0.04% 27.72x
South Carolina Travel 0.47% 21.52x
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.62% 20.58x
Assorted Topics (Television, Origami, Men's Health) 0.27% 20.54x
Job Interview Process 3.54% 20.53x
Higher-End Fashion Brands 2.35% 20.01x
Apartment & Community Real Estate Researchers 0.63% 19.40x
Toys Shopping 6.76% 19.38x
Costumes 1.04% 19.08x
Composition Percentage: The overlap percentage between the Houston Activity Researchers audience and the Content Affinity attribute.
Index: A comparison of the Houston Activity Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Houston Activity Researchers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female