Dstillery Audiences

HOUSTON ACTIVITY RESEARCHERS

Audience Size: 3.5 Million Devices

Explore the Houston Activity Researchers Audience

Below you'll find more information about the Houston Activity Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 3.5 million unique devices whose actions qualify for the Houston Activity Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Houston Activity Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Houston Activity Researchers audience is Texas Activity Researchers.

Interest Composition Index
Texas Activity Researchers 56.54% 46.67x
Orlando Activities Researchers 54.67% 43.77x
Nashville Activity Researchers 50.35% 39.07x
Louisiana Activities Researchers 47.73% 38.52x
Bargain Shopping Researchers 45.67% 37.37x
Trendy Shoe Shoppers 51.46% 36.91x
Custom Home Lighting Shoppers 45.72% 36.06x
Home Custom Bedroom Decorators 45.72% 36.05x
New Orleans Activities Researchers 44.56% 33.45x
Tutoring Resources Researchers 48.58% 33.29x
Composition Percentage: The overlap percentage between the Houston Activity Researchers audience and the Interest attribute.
Index: A comparison of the Houston Activity Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Houston Activity Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Houston Activity Researchers audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.45% 1.66x
Buckle 0.37% 1.46x
Bonobos 0.11% 1.40x
White House Black Market 0.42% 1.33x
Topshop 0.02% 1.30x
Mens Wearhouse 0.58% 1.28x
Johnston and Murphy 0.52% 1.18x
Free People 0.02% 1.13x
Columbia 0.02% 1.11x
Lane Bryant 0.06% 1.11x
Composition Percentage: The overlap percentage between the Houston Activity Researchers audience and the Location attribute.
Index: A comparison of the Houston Activity Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Houston Activity Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Houston Activity Researchers audience is discoverygreen.com.

Website Composition Index
discoverygreen.com 1.35% 67.39x
kemahboardwalk.com 1.34% 60.43x
houstontoyotacenter.com 2.31% 57.25x
houstononthecheap.com 2.79% 48.12x
visithoustontexas.com 7.25% 43.54x
cmhouston.org 1.20% 43.35x
houston.cbslocal.com 1.29% 39.54x
houstoniamag.com 5.82% 38.88x
centerpointenergy.com 2.19% 38.50x
charlotterusse.com 1.36% 38.12x
Composition Percentage: The overlap percentage between the Houston Activity Researchers audience and the Web attribute.
Index: A comparison of the Houston Activity Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Houston Activity Researchers audience is Texas Sporting & Outdoors Cluster.

Content Affinity Composition Index
Texas Sporting & Outdoors Cluster 0.70% 27.22x
Washington D.C. Hotels 0.02% 22.60x
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.39% 17.86x
South Carolina Travel 0.27% 16.65x
Job Interview Process 2.23% 15.75x
Reproductive Health 3.52% 15.28x
Toys Shopping 4.53% 15.20x
Assorted Topics (Television, Origami, Men's Health) 0.19% 15.20x
Costumes 0.63% 14.83x
Dermatology 4.46% 14.60x
Composition Percentage: The overlap percentage between the Houston Activity Researchers audience and the Content Affinity attribute.
Index: A comparison of the Houston Activity Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Houston Activity Researchers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female