Dstillery Audiences

HOUSTON ASTROS FANS

Audience Size: 2.1 Million Devices

Explore the Houston Astros Fans Audience

Below you'll find more information about the Houston Astros Fans audience, broken down in different categories based on their digital and physical behaviors. These are 2.1 million unique devices whose actions qualify for the Houston Astros Fans audience.

Dstillery Crafted Audiences

INTERESTS

The Houston Astros Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Houston Astros Fans audience is MLB Fans.

Interest Composition Index
MLB Fans 48.24% 35.75x
San Francisco Giants Fans 50.00% 34.08x
Washington Nationals Fans 46.77% 31.78x
Los Angeles Angels Fans 34.68% 26.62x
Houston Texans Fans 37.41% 26.37x
Miami Marlins Fans 37.43% 26.14x
Houston Activity Researchers 21.31% 25.97x
Boston Red Sox Fans 34.27% 25.82x
New York Yankees Fans 30.73% 25.70x
Toronto Blue Jays Fans 35.47% 25.18x
Composition Percentage: The overlap percentage between the Houston Astros Fans audience and the Interest attribute.
Index: A comparison of the Houston Astros Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Houston Astros Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Houston Astros Fans audience is Gymboree.

Location Composition Index
Gymboree 0.03% 1.69x
J. Crew 0.01% 1.42x
Chicos 0.02% 1.35x
Jos A. Bank Clothiers 0.01% 1.28x
White House Black Market 0.02% 1.24x
Mens Wearhouse 0.02% 1.19x
H&M 0.01% 1.16x
The Childrens Place 0.02% 1.11x
Banana Republic 0.02% 1.09x
Zumiez 0.03% 1.09x
Composition Percentage: The overlap percentage between the Houston Astros Fans audience and the Location attribute.
Index: A comparison of the Houston Astros Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The Houston Astros Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Houston Astros Fans audience is crawfishboxes.com.

Website Composition Index
crawfishboxes.com 3.63% 57.18x
climbingtalshill.com 3.86% 55.74x
sodomojo.com 2.60% 49.54x
lonestarball.com 2.76% 47.64x
halohangout.com 2.23% 46.66x
gaslampball.com 1.05% 46.22x
soxmachine.com 1.27% 45.00x
athleticsnation.com 2.26% 44.76x
lookoutlanding.com 4.79% 44.28x
fishstripes.com 1.41% 44.10x
Composition Percentage: The overlap percentage between the Houston Astros Fans audience and the Web attribute.
Index: A comparison of the Houston Astros Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Houston Astros Fans audience is Texas University Athletics.

Content Affinity Composition Index
Texas University Athletics 7.73% 15.91x
Virginia Athletics 0.14% 13.09x
Sports - Golf, Hunting, Fishing 0.05% 12.80x
Texas Media 31.63% 12.53x
Fantasy Sports 13.25% 11.70x
Illinois College Sports 0.41% 10.15x
College Sports 0.19% 10.03x
Pac 12 Sports 1.13% 9.67x
Austin Cluster 10.67% 9.31x
Florida College Athletics 0.69% 8.70x
Composition Percentage: The overlap percentage between the Houston Astros Fans audience and the Content Affinity attribute.
Index: A comparison of the Houston Astros Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Houston Astros Fans audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male