Dstillery Audiences

HOUSTON ASTROS FANS

Audience Size: 2.5 Million Devices

Explore the Houston Astros Fans Audience

Below you'll find more information about the Houston Astros Fans audience, broken down in different categories based on their digital and physical behaviors. These are 2.5 million unique devices whose actions qualify for the Houston Astros Fans audience.

Dstillery Crafted Audiences

INTERESTS

The Houston Astros Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Houston Astros Fans audience is Los Angeles Angels Fans.

Interest Composition Index
Los Angeles Angels Fans 40.88% 26.42x
Washington Nationals Fans 34.34% 22.61x
Houston Texans Fans 29.22% 21.10x
Miami Marlins Fans 32.91% 20.82x
Texas AM Aggies Fans 29.58% 20.73x
Atlanta Braves Fans 31.25% 20.02x
MLB Fans 28.61% 19.90x
Arizona Diamondbacks Fans 30.53% 19.54x
Boston Red Sox Fans 26.73% 19.17x
New York Yankees Fans 27.46% 18.86x
Composition Percentage: The overlap percentage between the Houston Astros Fans audience and the Interest attribute.
Index: A comparison of the Houston Astros Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Houston Astros Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Houston Astros Fans audience is Armani.

Location Composition Index
Armani 0.04% 1.74x
Talbots 0.07% 1.44x
Saint Laurent Paris 0.01% 1.43x
Lorna Jane 0.01% 1.41x
Joe's Jeans 0.01% 1.35x
Free People 0.02% 1.32x
Tommy Bahama 0.04% 1.28x
Patagonia 0.01% 1.26x
LOFT 0.05% 1.25x
Dressbarn 0.06% 1.22x
Composition Percentage: The overlap percentage between the Houston Astros Fans audience and the Location attribute.
Index: A comparison of the Houston Astros Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The Houston Astros Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Houston Astros Fans audience is fangraphs.com.

Website Composition Index
fangraphs.com 13.89% 57.73x
houstonchronicle.com 23.22% 55.42x
dmarge.com 8.39% 53.84x
yardbarker.com 5.47% 39.55x
baseball-reference.com 31.16% 37.21x
hoopshabit.com 4.73% 36.67x
houstonpress.com 4.87% 36.14x
mlb.mlb.com 7.84% 34.88x
weei.com 4.91% 34.73x
bloggingtheboys.com 6.79% 34.72x
Composition Percentage: The overlap percentage between the Houston Astros Fans audience and the Web attribute.
Index: A comparison of the Houston Astros Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Houston Astros Fans audience is Texas University Athletics.

Content Affinity Composition Index
Texas University Athletics 10.15% 17.14x
Texas Media 25.45% 16.67x
Texas Sporting & Outdoors Cluster 0.75% 13.22x
Austin Cluster 7.25% 10.34x
Assorted Topics #11154 (Art, Photography, Fashion, Paranormal Activity) 2.39% 10.00x
Texas News 9.74% 9.89x
Fantasy Sports 15.69% 9.16x
Oil & Energy 2.16% 8.62x
Illinois College Sports 0.27% 8.34x
Latest Sports News 46.31% 8.01x
Composition Percentage: The overlap percentage between the Houston Astros Fans audience and the Content Affinity attribute.
Index: A comparison of the Houston Astros Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Houston Astros Fans audience resonates most for the following age and income brackets.
Age
55-64
Income
$50,000-$74,999