Dstillery Audiences

HOUSTON ASTROS FANS

Audience Size: 2.2 Million Devices

Explore the Houston Astros Fans Audience

Below you'll find more information about the Houston Astros Fans audience, broken down in different categories based on their digital and physical behaviors. These are 2.2 million unique devices whose actions qualify for the Houston Astros Fans audience.

Dstillery Crafted Audiences

INTERESTS

The Houston Astros Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Houston Astros Fans audience is MLB Fans.

Interest Composition Index
MLB Fans 48.36% 37.97x
San Francisco Giants Fans 55.19% 37.36x
Washington Nationals Fans 50.15% 36.08x
New York Yankees Fans 30.58% 29.50x
Los Angeles Angels Fans 33.41% 28.35x
Miami Marlins Fans 38.60% 28.34x
Houston Activity Researchers 17.20% 28.27x
Boston Red Sox Fans 36.01% 28.23x
Toronto Blue Jays Fans 39.65% 27.84x
Baltimore Orioles Fans 33.23% 27.33x
Composition Percentage: The overlap percentage between the Houston Astros Fans audience and the Interest attribute.
Index: A comparison of the Houston Astros Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Houston Astros Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Houston Astros Fans audience is Dressbarn.

Location Composition Index
Dressbarn 0.02% 1.52x
Lululemon 0.02% 1.49x
Gymboree 0.03% 1.41x
White House Black Market 0.02% 1.31x
Buckle 0.02% 1.30x
LOFT 0.02% 1.25x
Zumiez 0.03% 1.24x
Mens Wearhouse 0.02% 1.23x
Michael Kors 0.01% 1.16x
Lane Bryant 0.01% 1.11x
Composition Percentage: The overlap percentage between the Houston Astros Fans audience and the Location attribute.
Index: A comparison of the Houston Astros Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The Houston Astros Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Houston Astros Fans audience is crawfishboxes.com.

Website Composition Index
crawfishboxes.com 3.77% 64.06x
climbingtalshill.com 3.76% 60.71x
lonestarball.com 2.72% 54.16x
sodomojo.com 2.12% 53.85x
halohangout.com 1.42% 52.58x
southsidesox.com 2.49% 51.53x
athleticsnation.com 1.78% 51.02x
lookoutlanding.com 5.53% 50.45x
metsmerizedonline.com 2.51% 50.23x
draysbay.com 1.64% 48.38x
Composition Percentage: The overlap percentage between the Houston Astros Fans audience and the Web attribute.
Index: A comparison of the Houston Astros Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Houston Astros Fans audience is Texas University Athletics.

Content Affinity Composition Index
Texas University Athletics 6.26% 15.01x
Sports - Golf, Hunting, Fishing 0.06% 13.78x
Texas Media 25.04% 12.57x
College Sports 0.15% 9.96x
Austin Cluster 8.51% 9.09x
Upstate New York State Athletics 0.03% 8.90x
Illinois College Sports 0.29% 8.49x
Fantasy Sports 14.55% 8.48x
Florida College Athletics 0.50% 8.30x
Pac 12 Sports 0.79% 8.23x
Composition Percentage: The overlap percentage between the Houston Astros Fans audience and the Content Affinity attribute.
Index: A comparison of the Houston Astros Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Houston Astros Fans audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male