Dstillery Audiences

HOUSTON ASTROS FANS

Audience Size: 2.2 Million Devices

Explore the Houston Astros Fans Audience

Below you'll find more information about the Houston Astros Fans audience, broken down in different categories based on their digital and physical behaviors. These are 2.2 million unique devices whose actions qualify for the Houston Astros Fans audience.

Dstillery Crafted Audiences

INTERESTS

The Houston Astros Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Houston Astros Fans audience is Texas AM Aggies Fans.

Interest Composition Index
Texas AM Aggies Fans 38.19% 21.24x
Texas Longhorn Fans 39.16% 20.56x
Los Angeles Angels Fans 35.33% 20.45x
Houston Texans Fans 33.10% 19.19x
Houston Activity Researchers 30.35% 18.01x
MLB Fans 26.04% 16.85x
San Francisco Giants Fans 29.23% 16.73x
Texas County and Local Fair Visitors 35.94% 16.16x
ESPN Enthusiasts 25.51% 15.93x
Oklahoma State Cowboys Fans 27.19% 15.64x
Composition Percentage: The overlap percentage between the Houston Astros Fans audience and the Interest attribute.
Index: A comparison of the Houston Astros Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Houston Astros Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Houston Astros Fans audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.01% 1.59x
Banana Republic 0.01% 1.57x
Express 0.01% 1.49x
LOFT 0.01% 1.44x
Old Navy 0.02% 1.42x
White House Black Market 0.01% 1.28x
Gap 0.01% 1.27x
Lane Bryant 0.01% 1.25x
The Childrens Place 0.02% 1.18x
Dressbarn 0.01% 1.16x
Composition Percentage: The overlap percentage between the Houston Astros Fans audience and the Location attribute.
Index: A comparison of the Houston Astros Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The Houston Astros Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Houston Astros Fans audience is crawfishboxes.com.

Website Composition Index
crawfishboxes.com 2.75% 43.50x
climbingtalshill.com 1.93% 40.89x
athleticsnation.com 1.66% 38.71x
halosheaven.com 1.11% 37.94x
houseofhouston.com 1.76% 37.09x
houstonfoodfinder.com 1.12% 33.84x
beyondtheboxscore.com 4.09% 33.15x
memorialhermann.org 1.50% 32.64x
goodbullhunting.com 1.39% 32.15x
mlbdailydish.com 1.46% 31.22x
Composition Percentage: The overlap percentage between the Houston Astros Fans audience and the Web attribute.
Index: A comparison of the Houston Astros Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Houston Astros Fans audience is Texas Sporting & Outdoors Cluster.

Content Affinity Composition Index
Texas Sporting & Outdoors Cluster 0.11% 15.24x
Texas University Athletics 13.19% 12.99x
Austin Cluster 19.17% 11.56x
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) 0.11% 11.12x
Texas Media 49.29% 10.81x
Oil & Energy 1.20% 10.32x
Texas Off-Roading 0.02% 9.32x
East Texas Cluster 5.43% 9.11x
Texas News Cluster 7.54% 8.83x
Texas News 18.05% 8.69x
Composition Percentage: The overlap percentage between the Houston Astros Fans audience and the Content Affinity attribute.
Index: A comparison of the Houston Astros Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Houston Astros Fans audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male