Dstillery Audiences

HOUSTON ASTROS FANS

Audience Size: 2.7 Million Devices

Explore the Houston Astros Fans Audience

Below you'll find more information about the Houston Astros Fans audience, broken down in different categories based on their digital and physical behaviors. These are 2.7 million unique devices whose actions qualify for the Houston Astros Fans audience.

Dstillery Crafted Audiences

INTERESTS

The Houston Astros Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Houston Astros Fans audience is Texas AM Aggies Fans.

Interest Composition Index
Texas AM Aggies Fans 38.81% 25.54x
Los Angeles Angels Fans 39.06% 25.12x
Houston Activity Researchers 28.68% 24.80x
Houston Texans Fans 32.96% 23.61x
Texas Longhorn Fans 36.34% 22.38x
MLB Fans 29.15% 22.28x
ESPN Enthusiasts 27.96% 20.15x
San Francisco Giants Fans 32.37% 19.97x
Texas Activity Researchers 19.62% 19.67x
Washington Nationals Fans 30.62% 19.56x
Composition Percentage: The overlap percentage between the Houston Astros Fans audience and the Interest attribute.
Index: A comparison of the Houston Astros Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Houston Astros Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Houston Astros Fans audience is Carhartt.

Location Composition Index
Carhartt 0.06% 0.95x
Composition Percentage: The overlap percentage between the Houston Astros Fans audience and the Location attribute.
Index: A comparison of the Houston Astros Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The Houston Astros Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Houston Astros Fans audience is crawfishboxes.com.

Website Composition Index
crawfishboxes.com 2.97% 52.79x
athleticsnation.com 1.90% 51.32x
halosheaven.com 1.05% 48.96x
climbingtalshill.com 2.00% 47.15x
beyondtheboxscore.com 2.58% 41.01x
goodbullhunting.com 1.24% 39.38x
letsgotribe.com 1.43% 38.28x
camdenchat.com 1.78% 36.67x
lonestarball.com 2.40% 35.91x
blessyouboys.com 2.23% 35.63x
Composition Percentage: The overlap percentage between the Houston Astros Fans audience and the Web attribute.
Index: A comparison of the Houston Astros Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Houston Astros Fans audience is Texas University Athletics.

Content Affinity Composition Index
Texas University Athletics 11.15% 16.30x
Oil & Energy 0.37% 14.51x
Austin Cluster 18.36% 13.06x
Texas Media 40.04% 12.44x
Institutional Investing 0.08% 11.82x
Cuba & Mexico Media 0.10% 11.09x
Holiday Gifts 0.03% 10.89x
Texas News Cluster 5.38% 10.30x
East Texas Cluster 3.48% 10.13x
Texas News 14.23% 10.10x
Composition Percentage: The overlap percentage between the Houston Astros Fans audience and the Content Affinity attribute.
Index: A comparison of the Houston Astros Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Houston Astros Fans audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male