Dstillery Audiences

HOUSTON ASTROS FANS

Audience Size: 2.6 Million Devices

Explore the Houston Astros Fans Audience

Below you'll find more information about the Houston Astros Fans audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the Houston Astros Fans audience.

Dstillery Crafted Audiences

INTERESTS

The Houston Astros Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Houston Astros Fans audience is Los Angeles Angels Fans.

Interest Composition Index
Los Angeles Angels Fans 41.01% 35.61x
Washington Nationals Fans 34.14% 31.30x
Baseball Enthusiasts 33.10% 30.00x
Houston Texans Fans 31.64% 29.81x
Miami Marlins Fans 33.91% 29.70x
Texas AM Aggies Fans 31.95% 28.85x
Atlanta Braves Fans 30.76% 27.91x
Arizona Diamondbacks Fans 31.13% 27.89x
MLB Fans 32.85% 27.77x
Boston Red Sox Fans 28.60% 27.49x
Composition Percentage: The overlap percentage between the Houston Astros Fans audience and the Interest attribute.
Index: A comparison of the Houston Astros Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Houston Astros Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Houston Astros Fans audience is Topshop.

Location Composition Index
Topshop 0.03% 1.62x
Jos A. Bank Clothiers 0.44% 1.51x
Bonobos 0.11% 1.44x
Club Monaco 0.02% 1.31x
Supreme 0.01% 1.30x
White House Black Market 0.36% 1.22x
Buckle 0.27% 1.19x
Johnston and Murphy 0.41% 1.19x
Banana Republic 0.12% 1.14x
Intermix 0.02% 1.14x
Composition Percentage: The overlap percentage between the Houston Astros Fans audience and the Location attribute.
Index: A comparison of the Houston Astros Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The Houston Astros Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Houston Astros Fans audience is stridenation.com.

Website Composition Index
stridenation.com 1.44% 73.34x
crawfishboxes.com 3.57% 62.81x
climbingtalshill.com 2.15% 59.54x
athleticsnation.com 2.67% 54.58x
minorleagueball.com 3.16% 53.67x
thyblackman.com 1.15% 52.24x
halosheaven.com 2.20% 50.45x
houseofhouston.com 2.62% 49.03x
mlbdailydish.com 3.45% 48.48x
beyondtheboxscore.com 5.98% 48.46x
Composition Percentage: The overlap percentage between the Houston Astros Fans audience and the Web attribute.
Index: A comparison of the Houston Astros Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Houston Astros Fans audience is Texas University Athletics.

Content Affinity Composition Index
Texas University Athletics 11.29% 16.00x
Texas Sporting & Outdoors Cluster 0.46% 15.90x
Texas Media 30.57% 14.06x
Fantasy Sports 15.34% 10.87x
Austin Cluster 8.19% 10.86x
Oil & Energy 2.31% 10.12x
Illinois College Sports 0.38% 9.95x
Mysticism 0.22% 9.72x
Pac 12 Sports 1.41% 9.69x
Local & Travel England - East Midlands 0.19% 9.29x
Composition Percentage: The overlap percentage between the Houston Astros Fans audience and the Content Affinity attribute.
Index: A comparison of the Houston Astros Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Houston Astros Fans audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male