Dstillery Audiences

HOUSTON ASTROS FANS

Audience Size: 3.2 Million Devices

Explore the Houston Astros Fans Audience

Below you'll find more information about the Houston Astros Fans audience, broken down in different categories based on their digital and physical behaviors. These are 3.2 million unique devices whose actions qualify for the Houston Astros Fans audience.

Dstillery Crafted Audiences

INTERESTS

The Houston Astros Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Houston Astros Fans audience is Los Angeles Angels Fans.

Interest Composition Index
Los Angeles Angels Fans 38.58% 25.80x
Texas AM Aggies Fans 38.08% 25.72x
Houston Texans Fans 33.90% 24.76x
Houston Activity Researchers 28.23% 22.85x
MLB Fans 28.20% 22.49x
Texas Longhorn Fans 37.23% 22.31x
ESPN Enthusiasts 29.26% 21.59x
San Francisco Giants Fans 32.95% 21.06x
Washington Nationals Fans 30.24% 20.70x
Oklahoma State Cowboys Fans 29.90% 20.20x
Composition Percentage: The overlap percentage between the Houston Astros Fans audience and the Interest attribute.
Index: A comparison of the Houston Astros Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Houston Astros Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Houston Astros Fans audience is LOFT.

Location Composition Index
LOFT 0.01% 1.39x
Dressbarn 0.01% 1.34x
Mens Wearhouse 0.01% 1.32x
Chicos 0.01% 1.24x
The Childrens Place 0.02% 1.24x
Victoria's Secret 0.02% 1.08x
Old Navy 0.02% 1.07x
Carhartt 0.13% 1.04x
Journeys 0.01% 0.87x
Maurices 0.01% 0.86x
Composition Percentage: The overlap percentage between the Houston Astros Fans audience and the Location attribute.
Index: A comparison of the Houston Astros Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The Houston Astros Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Houston Astros Fans audience is crawfishboxes.com.

Website Composition Index
crawfishboxes.com 2.79% 55.98x
climbingtalshill.com 1.80% 52.52x
athleticsnation.com 1.84% 52.23x
houseofhouston.com 1.36% 49.11x
beyondtheboxscore.com 3.53% 44.86x
memorialhermann.org 1.06% 44.60x
mlbdailydish.com 1.28% 43.04x
coveringkaty.com 1.19% 42.44x
visithoustontexas.com 1.25% 41.94x
goodbullhunting.com 1.28% 40.73x
Composition Percentage: The overlap percentage between the Houston Astros Fans audience and the Web attribute.
Index: A comparison of the Houston Astros Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Houston Astros Fans audience is Texas Sporting & Outdoors Cluster.

Content Affinity Composition Index
Texas Sporting & Outdoors Cluster 0.06% 15.83x
Texas University Athletics 10.16% 14.75x
Austin Cluster 14.85% 13.06x
Oil & Energy 0.78% 12.26x
Texas Media 38.32% 12.21x
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) 0.04% 11.08x
Pac 12 Sports 0.29% 10.75x
Texas News Cluster 5.98% 10.63x
Illinois College Sports 0.08% 10.16x
East Texas Cluster 3.97% 9.99x
Composition Percentage: The overlap percentage between the Houston Astros Fans audience and the Content Affinity attribute.
Index: A comparison of the Houston Astros Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Houston Astros Fans audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male