Explore the Houston Astros Fans Audience
Below you'll find more information about the Houston Astros Fans audience, broken down in different categories based on their digital and physical behaviors. These are 2.7 million unique devices whose actions qualify for the Houston Astros Fans audience.
INTERESTS
The Houston Astros Fans audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Houston Astros Fans audience is Houston Activity Researchers.
| Interest | Composition | Index |
| Houston Activity Researchers | 27.61% | 30.95x |
| Los Angeles Angels Fans | 39.52% | 30.36x |
| Texas AM Aggies Fans | 37.60% | 28.42x |
| Texas Activity Researchers | 16.76% | 27.48x |
| MLB Fans | 30.31% | 27.30x |
| Houston Texans Fans | 32.43% | 26.66x |
| ESPN Enthusiasts | 29.00% | 24.31x |
| Washington Nationals Fans | 32.16% | 24.03x |
| Texas Longhorn Fans | 33.80% | 23.88x |
| San Francisco Giants Fans | 35.00% | 23.83x |
Composition Percentage:
The overlap percentage between the Houston Astros Fans audience and the Interest attribute.
Index: A comparison of the Houston Astros Fans audience to the internet population.
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APPAREL RETAILERS
The Houston Astros Fans audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Houston Astros Fans audience is Michael Kors.
| Location | Composition | Index |
| Michael Kors | 0.02% | 1.45x |
| Lululemon | 0.01% | 1.44x |
| Jos A. Bank Clothiers | 0.03% | 1.43x |
| Gap | 0.03% | 1.21x |
| Old Navy | 0.05% | 1.20x |
| H&M | 0.02% | 1.19x |
| Hollister | 0.02% | 1.18x |
| Lane Bryant | 0.03% | 1.18x |
| Dressbarn | 0.02% | 1.12x |
| Forever 21 | 0.02% | 1.12x |
Composition Percentage:
The overlap percentage between the Houston Astros Fans audience and the Location attribute.
Index: A comparison of the Houston Astros Fans audience to the internet population.
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WEBSITES
The Houston Astros Fans audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Houston Astros Fans audience is crawfishboxes.com.
| Website | Composition | Index |
| crawfishboxes.com | 3.71% | 64.09x |
| athleticsnation.com | 2.10% | 59.27x |
| climbingtalshill.com | 3.68% | 53.86x |
| beyondtheboxscore.com | 2.88% | 45.87x |
| camdenchat.com | 1.99% | 45.84x |
| lonestarball.com | 2.38% | 44.51x |
| blessyouboys.com | 2.75% | 44.50x |
| bucsdugout.com | 1.35% | 43.95x |
| fishstripes.com | 1.20% | 41.83x |
| goodbullhunting.com | 1.97% | 40.02x |
Composition Percentage:
The overlap percentage between the Houston Astros Fans audience and the Web attribute.
Index: A comparison of the Houston Astros Fans audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Houston Astros Fans audience is Texas University Athletics.
| Content Affinity | Composition | Index |
| Texas University Athletics | 9.67% | 18.25x |
| Oil & Energy | 0.09% | 17.53x |
| Texas Media | 34.64% | 13.97x |
| Austin Cluster | 14.89% | 13.63x |
| Texas News Cluster | 4.53% | 11.12x |
| East Texas Cluster | 2.55% | 10.20x |
| Texas News | 13.05% | 10.11x |
| Sports - Golf, Hunting, Fishing | 0.03% | 10.10x |
| Fantasy Sports | 14.21% | 9.48x |
| Assorted Topics (Television, Origami, Men's Health) | 0.48% | 9.46x |
Composition Percentage:
The overlap percentage between the Houston Astros Fans audience and the Content Affinity attribute.
Index: A comparison of the Houston Astros Fans audience to the internet population.
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DEMOGRAPHICS
The Houston Astros Fans audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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