Explore the Houston Astros Fans Audience
Below you'll find more information about the Houston Astros Fans audience, broken down in different categories based on their digital and physical behaviors. These are 2.5 million unique devices whose actions qualify for the Houston Astros Fans audience.
INTERESTS
The Houston Astros Fans audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Houston Astros Fans audience is Los Angeles Angels Fans.
| Interest | Composition | Index |
| Los Angeles Angels Fans | 40.88% | 26.42x |
| Washington Nationals Fans | 34.34% | 22.61x |
| Houston Texans Fans | 29.22% | 21.10x |
| Miami Marlins Fans | 32.91% | 20.82x |
| Texas AM Aggies Fans | 29.58% | 20.73x |
| Atlanta Braves Fans | 31.25% | 20.02x |
| MLB Fans | 28.61% | 19.90x |
| Arizona Diamondbacks Fans | 30.53% | 19.54x |
| Boston Red Sox Fans | 26.73% | 19.17x |
| New York Yankees Fans | 27.46% | 18.86x |
Composition Percentage:
The overlap percentage between the Houston Astros Fans audience and the Interest attribute.
Index: A comparison of the Houston Astros Fans audience to the internet population.
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APPAREL RETAILERS
The Houston Astros Fans audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Houston Astros Fans audience is Armani.
| Location | Composition | Index |
| Armani | 0.04% | 1.74x |
| Talbots | 0.07% | 1.44x |
| Saint Laurent Paris | 0.01% | 1.43x |
| Lorna Jane | 0.01% | 1.41x |
| Joe's Jeans | 0.01% | 1.35x |
| Free People | 0.02% | 1.32x |
| Tommy Bahama | 0.04% | 1.28x |
| Patagonia | 0.01% | 1.26x |
| LOFT | 0.05% | 1.25x |
| Dressbarn | 0.06% | 1.22x |
Composition Percentage:
The overlap percentage between the Houston Astros Fans audience and the Location attribute.
Index: A comparison of the Houston Astros Fans audience to the internet population.
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WEBSITES
The Houston Astros Fans audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Houston Astros Fans audience is fangraphs.com.
| Website | Composition | Index |
| fangraphs.com | 13.89% | 57.73x |
| houstonchronicle.com | 23.22% | 55.42x |
| dmarge.com | 8.39% | 53.84x |
| yardbarker.com | 5.47% | 39.55x |
| baseball-reference.com | 31.16% | 37.21x |
| hoopshabit.com | 4.73% | 36.67x |
| houstonpress.com | 4.87% | 36.14x |
| mlb.mlb.com | 7.84% | 34.88x |
| weei.com | 4.91% | 34.73x |
| bloggingtheboys.com | 6.79% | 34.72x |
Composition Percentage:
The overlap percentage between the Houston Astros Fans audience and the Web attribute.
Index: A comparison of the Houston Astros Fans audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Houston Astros Fans audience is Texas University Athletics.
| Content Affinity | Composition | Index |
| Texas University Athletics | 10.15% | 17.14x |
| Texas Media | 25.45% | 16.67x |
| Texas Sporting & Outdoors Cluster | 0.75% | 13.22x |
| Austin Cluster | 7.25% | 10.34x |
| Assorted Topics #11154 (Art, Photography, Fashion, Paranormal Activity) | 2.39% | 10.00x |
| Texas News | 9.74% | 9.89x |
| Fantasy Sports | 15.69% | 9.16x |
| Oil & Energy | 2.16% | 8.62x |
| Illinois College Sports | 0.27% | 8.34x |
| Latest Sports News | 46.31% | 8.01x |
Composition Percentage:
The overlap percentage between the Houston Astros Fans audience and the Content Affinity attribute.
Index: A comparison of the Houston Astros Fans audience to the internet population.
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DEMOGRAPHICS
The Houston Astros Fans audience resonates most for the following age and income brackets.
Age
55-64
Income
$50,000-$74,999
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