Dstillery Audiences

HOUSTON ASTROS FANS

Audience Size: 3.8 Million Devices

Explore the Houston Astros Fans Audience

Below you'll find more information about the Houston Astros Fans audience, broken down in different categories based on their digital and physical behaviors. These are 3.8 million unique devices whose actions qualify for the Houston Astros Fans audience.

Dstillery Crafted Audiences

INTERESTS

The Houston Astros Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Houston Astros Fans audience is Los Angeles Angels Fans.

Interest Composition Index
Los Angeles Angels Fans 41.20% 29.19x
Washington Nationals Fans 34.40% 26.84x
MLB Fans 31.41% 26.07x
Baseball Enthusiasts 32.66% 25.98x
Houston Texans Fans 33.84% 25.95x
Texas AM Aggies Fans 34.04% 25.74x
Miami Marlins Fans 33.69% 25.20x
ESPN Enthusiasts 30.36% 24.39x
Arizona Diamondbacks Fans 32.42% 23.93x
Atlanta Braves Fans 31.10% 23.70x
Composition Percentage: The overlap percentage between the Houston Astros Fans audience and the Interest attribute.
Index: A comparison of the Houston Astros Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Houston Astros Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Houston Astros Fans audience is Topshop.

Location Composition Index
Topshop 0.03% 1.71x
Jos A. Bank Clothiers 0.39% 1.58x
Bonobos 0.12% 1.51x
Madewell 0.02% 1.45x
Buckle 0.34% 1.34x
White House Black Market 0.41% 1.29x
Mens Wearhouse 0.50% 1.21x
REI 0.02% 1.20x
Johnston and Murphy 0.58% 1.18x
Ralph Lauren 0.01% 1.17x
Composition Percentage: The overlap percentage between the Houston Astros Fans audience and the Location attribute.
Index: A comparison of the Houston Astros Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The Houston Astros Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Houston Astros Fans audience is stridenation.com.

Website Composition Index
stridenation.com 1.00% 74.94x
crawfishboxes.com 2.85% 66.05x
climbingtalshill.com 1.81% 63.02x
athleticsnation.com 2.60% 57.42x
minorleagueball.com 2.45% 57.39x
halosheaven.com 1.87% 54.34x
beyondtheboxscore.com 5.27% 51.89x
mlbdailydish.com 2.77% 51.82x
houseofhouston.com 2.42% 49.22x
camdenchat.com 2.70% 47.39x
Composition Percentage: The overlap percentage between the Houston Astros Fans audience and the Web attribute.
Index: A comparison of the Houston Astros Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Houston Astros Fans audience is Texas Sporting & Outdoors Cluster.

Content Affinity Composition Index
Texas Sporting & Outdoors Cluster 0.33% 15.42x
Texas University Athletics 9.81% 14.81x
Texas Media 29.30% 13.80x
Austin Cluster 7.83% 10.91x
Illinois College Sports 0.28% 9.84x
Oil & Energy 1.99% 9.71x
Pac 12 Sports 1.01% 9.53x
Texas News 10.40% 8.78x
Fantasy Sports 17.57% 8.72x
Sports Apparel 0.28% 8.70x
Composition Percentage: The overlap percentage between the Houston Astros Fans audience and the Content Affinity attribute.
Index: A comparison of the Houston Astros Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Houston Astros Fans audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male