Dstillery Audiences

HOUSTON ASTROS FANS

Audience Size: 2.7 Million Devices

Explore the Houston Astros Fans Audience

Below you'll find more information about the Houston Astros Fans audience, broken down in different categories based on their digital and physical behaviors. These are 2.7 million unique devices whose actions qualify for the Houston Astros Fans audience.

Dstillery Crafted Audiences

INTERESTS

The Houston Astros Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Houston Astros Fans audience is Houston Activity Researchers.

Interest Composition Index
Houston Activity Researchers 27.61% 30.95x
Los Angeles Angels Fans 39.52% 30.36x
Texas AM Aggies Fans 37.60% 28.42x
Texas Activity Researchers 16.76% 27.48x
MLB Fans 30.31% 27.30x
Houston Texans Fans 32.43% 26.66x
ESPN Enthusiasts 29.00% 24.31x
Washington Nationals Fans 32.16% 24.03x
Texas Longhorn Fans 33.80% 23.88x
San Francisco Giants Fans 35.00% 23.83x
Composition Percentage: The overlap percentage between the Houston Astros Fans audience and the Interest attribute.
Index: A comparison of the Houston Astros Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Houston Astros Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Houston Astros Fans audience is Michael Kors.

Location Composition Index
Michael Kors 0.02% 1.45x
Lululemon 0.01% 1.44x
Jos A. Bank Clothiers 0.03% 1.43x
Gap 0.03% 1.21x
Old Navy 0.05% 1.20x
H&M 0.02% 1.19x
Hollister 0.02% 1.18x
Lane Bryant 0.03% 1.18x
Dressbarn 0.02% 1.12x
Forever 21 0.02% 1.12x
Composition Percentage: The overlap percentage between the Houston Astros Fans audience and the Location attribute.
Index: A comparison of the Houston Astros Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The Houston Astros Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Houston Astros Fans audience is crawfishboxes.com.

Website Composition Index
crawfishboxes.com 3.71% 64.09x
athleticsnation.com 2.10% 59.27x
climbingtalshill.com 3.68% 53.86x
beyondtheboxscore.com 2.88% 45.87x
camdenchat.com 1.99% 45.84x
lonestarball.com 2.38% 44.51x
blessyouboys.com 2.75% 44.50x
bucsdugout.com 1.35% 43.95x
fishstripes.com 1.20% 41.83x
goodbullhunting.com 1.97% 40.02x
Composition Percentage: The overlap percentage between the Houston Astros Fans audience and the Web attribute.
Index: A comparison of the Houston Astros Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Houston Astros Fans audience is Texas University Athletics.

Content Affinity Composition Index
Texas University Athletics 9.67% 18.25x
Oil & Energy 0.09% 17.53x
Texas Media 34.64% 13.97x
Austin Cluster 14.89% 13.63x
Texas News Cluster 4.53% 11.12x
East Texas Cluster 2.55% 10.20x
Texas News 13.05% 10.11x
Sports - Golf, Hunting, Fishing 0.03% 10.10x
Fantasy Sports 14.21% 9.48x
Assorted Topics (Television, Origami, Men's Health) 0.48% 9.46x
Composition Percentage: The overlap percentage between the Houston Astros Fans audience and the Content Affinity attribute.
Index: A comparison of the Houston Astros Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Houston Astros Fans audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male