Dstillery Audiences

HOUSTON ASTROS FANS

Audience Size: 1.9 Million Devices

Explore the Houston Astros Fans Audience

Below you'll find more information about the Houston Astros Fans audience, broken down in different categories based on their digital and physical behaviors. These are 1.9 million unique devices whose actions qualify for the Houston Astros Fans audience.

Dstillery Crafted Audiences

INTERESTS

The Houston Astros Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Houston Astros Fans audience is MLB Fans.

Interest Composition Index
MLB Fans 43.44% 49.93x
San Francisco Giants Fans 52.17% 45.77x
Washington Nationals Fans 47.19% 44.72x
Los Angeles Dodgers Fans 64.47% 38.58x
New York Yankees Fans 55.72% 37.97x
Houston Trip Planners 35.62% 37.36x
Boston Red Sox Fans 50.32% 36.44x
New York Rangers Fans 38.50% 35.66x
New York Mets Fans 51.69% 35.38x
Houston Texans Fans 34.07% 35.09x
Composition Percentage: The overlap percentage between the Houston Astros Fans audience and the Interest attribute.
Index: A comparison of the Houston Astros Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Houston Astros Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Houston Astros Fans audience is Gymboree.

Location Composition Index
Gymboree 0.02% 1.92x
Zumiez 0.01% 1.14x
Old Navy 0.01% 0.99x
Maurices 0.01% 0.72x
Composition Percentage: The overlap percentage between the Houston Astros Fans audience and the Location attribute.
Index: A comparison of the Houston Astros Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The Houston Astros Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Houston Astros Fans audience is crawfishboxes.com.

Website Composition Index
crawfishboxes.com 3.57% 78.19x
lonestarball.com 2.86% 66.95x
southsidesox.com 1.58% 62.52x
lookoutlanding.com 3.89% 60.10x
climbingtalshill.com 4.94% 59.81x
athleticsnation.com 1.09% 58.65x
sodomojo.com 2.24% 57.56x
truebluela.com 4.11% 56.90x
overthemonster.com 3.05% 56.67x
mccoveychronicles.com 2.19% 56.21x
Composition Percentage: The overlap percentage between the Houston Astros Fans audience and the Web attribute.
Index: A comparison of the Houston Astros Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Houston Astros Fans audience is Texas University Athletics.

Content Affinity Composition Index
Texas University Athletics 5.69% 17.48x
Texas Media 27.31% 15.99x
Austin Cluster 7.17% 11.16x
Oil & Energy 0.03% 9.37x
Central & South American News 0.50% 9.33x
Florida College Athletics 0.36% 9.32x
Fantasy Sports 16.13% 9.31x
College Sports 0.11% 8.51x
Texas News 7.99% 8.09x
Virginia Athletics 0.05% 7.94x
Composition Percentage: The overlap percentage between the Houston Astros Fans audience and the Content Affinity attribute.
Index: A comparison of the Houston Astros Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Houston Astros Fans audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male