Dstillery Audiences

HOUSTON ROCKETS FANS

Audience Size: 3.2 Million Devices

Explore the Houston Rockets Fans Audience

Below you'll find more information about the Houston Rockets Fans audience, broken down in different categories based on their digital and physical behaviors. These are 3.2 million unique devices whose actions qualify for the Houston Rockets Fans audience.

Dstillery Crafted Audiences

INTERESTS

The Houston Rockets Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Houston Rockets Fans audience is San Antonio Spurs Fans.

Interest Composition Index
San Antonio Spurs Fans 39.62% 28.15x
Oklahoma City Thunder Fans 38.51% 27.62x
NBA Fans 38.14% 25.98x
Minnesota Timberwolves Fans 37.20% 25.41x
Milwaukee Bucks Fans 36.63% 25.13x
New York Knicks Fans 36.41% 24.08x
Toronto Raptors Fans 34.62% 24.00x
Atlanta Hawks Fans 34.90% 23.89x
Utah Jazz Fans 35.96% 23.80x
Phoenix Suns Fans 35.56% 23.63x
Composition Percentage: The overlap percentage between the Houston Rockets Fans audience and the Interest attribute.
Index: A comparison of the Houston Rockets Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Houston Rockets Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Houston Rockets Fans audience is Forever 21.

Location Composition Index
Forever 21 0.02% 1.66x
Express 0.03% 1.58x
J. Crew 0.01% 1.48x
Gap 0.02% 1.45x
H&M 0.01% 1.35x
Banana Republic 0.02% 1.30x
Gymboree 0.02% 1.28x
American Eagle Outfitters 0.02% 1.27x
Aeropostale 0.02% 1.26x
White House Black Market 0.02% 1.21x
Composition Percentage: The overlap percentage between the Houston Rockets Fans audience and the Location attribute.
Index: A comparison of the Houston Rockets Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The Houston Rockets Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Houston Rockets Fans audience is thedreamshake.com.

Website Composition Index
thedreamshake.com 3.04% 49.47x
spacecityscoop.com 4.19% 45.50x
clipsnation.com 3.01% 43.53x
postingandtoasting.com 3.28% 42.23x
thebirdwrites.com 1.67% 41.63x
clipperholics.com 1.18% 41.04x
crawfishboxes.com 2.92% 40.49x
grizzlybearblues.com 1.34% 39.70x
sactownroyalty.com 1.25% 39.66x
pelicandebrief.com 1.82% 39.65x
Composition Percentage: The overlap percentage between the Houston Rockets Fans audience and the Web attribute.
Index: A comparison of the Houston Rockets Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Houston Rockets Fans audience is Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales).

Content Affinity Composition Index
Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) 0.03% 17.14x
Luxury Sneakers 7.14% 11.31x
Oil & Energy 0.22% 11.04x
Mobile Phone Networks 0.12% 10.51x
Holiday Gifts 0.02% 10.39x
Sports - Golf, Hunting, Fishing 0.06% 10.20x
Car Keys, Locks & Remotes 0.20% 9.79x
Texas University Athletics 6.56% 9.50x
Auto Tires & Parts Repair Researchers 0.19% 9.34x
Men's Dress Shirt Shopping 0.04% 9.33x
Composition Percentage: The overlap percentage between the Houston Rockets Fans audience and the Content Affinity attribute.
Index: A comparison of the Houston Rockets Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Houston Rockets Fans audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male