Explore the Houston Rockets Fans Audience
Below you'll find more information about the Houston Rockets Fans audience, broken down in different categories based on their digital and physical behaviors. These are 2.8 million unique devices whose actions qualify for the Houston Rockets Fans audience.
INTERESTS
The Houston Rockets Fans audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Houston Rockets Fans audience is San Antonio Spurs Fans.
| Interest | Composition | Index |
| San Antonio Spurs Fans | 37.61% | 28.45x |
| NBA Fans | 38.40% | 27.22x |
| Oklahoma City Thunder Fans | 40.99% | 26.79x |
| Milwaukee Bucks Fans | 36.49% | 24.86x |
| Minnesota Timberwolves Fans | 36.75% | 24.21x |
| Dallas Mavericks Fans | 34.22% | 23.74x |
| New York Knicks Fans | 35.61% | 23.54x |
| Phoenix Suns Fans | 36.17% | 23.10x |
| Portland Trail Blazers Fans | 36.37% | 22.96x |
| Atlanta Hawks Fans | 34.40% | 22.83x |
Composition Percentage:
The overlap percentage between the Houston Rockets Fans audience and the Interest attribute.
Index: A comparison of the Houston Rockets Fans audience to the internet population.
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APPAREL RETAILERS
The Houston Rockets Fans audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Houston Rockets Fans audience is Patagonia.
| Location | Composition | Index |
| Patagonia | 0.01% | 1.65x |
| Armani | 0.03% | 1.40x |
| REI | 0.03% | 1.40x |
| Saint Laurent Paris | 0.01% | 1.39x |
| Madewell | 0.02% | 1.39x |
| Coach | 0.09% | 1.34x |
| Intermix | 0.01% | 1.32x |
| Hollister | 0.02% | 1.29x |
| Uniqlo | 0.02% | 1.29x |
| Abercrombie & Fitch | 0.03% | 1.29x |
Composition Percentage:
The overlap percentage between the Houston Rockets Fans audience and the Location attribute.
Index: A comparison of the Houston Rockets Fans audience to the internet population.
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WEBSITES
The Houston Rockets Fans audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Houston Rockets Fans audience is spacecityscoop.com.
| Website | Composition | Index |
| spacecityscoop.com | 1.46% | 112.43x |
| thedreamshake.com | 3.33% | 105.45x |
| welcometoloudcity.com | 1.38% | 96.01x |
| clipsnation.com | 1.29% | 95.05x |
| thebirdwrites.com | 1.48% | 92.13x |
| climbingtalshill.com | 1.55% | 91.84x |
| basketballinsiders.com | 1.14% | 91.48x |
| houseofhouston.com | 1.88% | 91.43x |
| forumblueandgold.com | 1.26% | 89.12x |
| hoopsrumors.com | 2.51% | 87.94x |
Composition Percentage:
The overlap percentage between the Houston Rockets Fans audience and the Web attribute.
Index: A comparison of the Houston Rockets Fans audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Houston Rockets Fans audience is Alternative Streaming Services.
| Content Affinity | Composition | Index |
| Alternative Streaming Services | 0.77% | 16.04x |
| Texas Sporting & Outdoors Cluster | 0.69% | 13.23x |
| Men's Dress Shirt Shopping | 2.41% | 12.07x |
| Texas University Athletics | 7.09% | 11.45x |
| Luxury Sneakers | 9.42% | 11.17x |
| Assorted Topics #11273 (Television, Origami, Men's Health) | 0.22% | 11.08x |
| Instagram Management | 1.03% | 10.62x |
| Fantasy Sports | 17.65% | 10.54x |
| Texas Media | 16.50% | 10.32x |
| Sports Apparel | 0.87% | 9.94x |
Composition Percentage:
The overlap percentage between the Houston Rockets Fans audience and the Content Affinity attribute.
Index: A comparison of the Houston Rockets Fans audience to the internet population.
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DEMOGRAPHICS
The Houston Rockets Fans audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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