Dstillery Audiences

HOUSTON ROCKETS FANS

Audience Size: 4.6 Million Devices

Explore the Houston Rockets Fans Audience

Below you'll find more information about the Houston Rockets Fans audience, broken down in different categories based on their digital and physical behaviors. These are 4.6 million unique devices whose actions qualify for the Houston Rockets Fans audience.

Dstillery Crafted Audiences

INTERESTS

The Houston Rockets Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Houston Rockets Fans audience is San Antonio Spurs Fans.

Interest Composition Index
San Antonio Spurs Fans 39.03% 24.08x
Oklahoma City Thunder Fans 37.57% 23.67x
NBA Fans 38.95% 22.38x
Basketball Enthusiasts 40.66% 22.27x
Milwaukee Bucks Fans 34.99% 21.90x
Minnesota Timberwolves Fans 33.23% 20.51x
Utah Jazz Fans 33.02% 20.16x
Toronto Raptors Fans 25.31% 19.97x
New York Knicks Fans 31.91% 19.96x
Phoenix Suns Fans 31.80% 19.94x
Composition Percentage: The overlap percentage between the Houston Rockets Fans audience and the Interest attribute.
Index: A comparison of the Houston Rockets Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Houston Rockets Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Houston Rockets Fans audience is Club Monaco.

Location Composition Index
Club Monaco 0.01% 1.47x
Bonobos 0.01% 1.34x
Free People 0.03% 1.34x
Ann Taylor 0.02% 1.34x
Patagonia 0.01% 1.32x
Tommy Bahama 0.02% 1.32x
Hugo Boss 0.04% 1.27x
The North Face 0.02% 1.22x
Hollister 0.06% 1.22x
Urban Outfitters 0.04% 1.21x
Composition Percentage: The overlap percentage between the Houston Rockets Fans audience and the Location attribute.
Index: A comparison of the Houston Rockets Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The Houston Rockets Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Houston Rockets Fans audience is spacecityscoop.com.

Website Composition Index
spacecityscoop.com 2.08% 48.26x
thedreamshake.com 2.69% 47.47x
clipsnation.com 2.29% 44.59x
draftexpress.com 1.47% 41.63x
thebirdwrites.com 2.06% 41.28x
grizzlybearblues.com 1.29% 40.70x
crawfishboxes.com 2.27% 40.66x
clipperholics.com 1.83% 40.28x
postingandtoasting.com 1.94% 39.89x
torotimes.com 1.17% 38.96x
Composition Percentage: The overlap percentage between the Houston Rockets Fans audience and the Web attribute.
Index: A comparison of the Houston Rockets Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Houston Rockets Fans audience is Texas Sporting & Outdoors Cluster.

Content Affinity Composition Index
Texas Sporting & Outdoors Cluster 0.23% 13.51x
Alternative Streaming Services 0.17% 11.14x
Men's Dress Shirt Shopping 0.64% 11.07x
Instagram Management 0.23% 10.98x
Content Streamers & Downloaders 0.02% 10.70x
Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) 0.09% 10.26x
Luxury Sneakers 7.94% 10.19x
Parenting & Nutrition 0.01% 9.65x
Sports Apparel 0.46% 9.62x
Texas University Athletics 6.45% 9.48x
Composition Percentage: The overlap percentage between the Houston Rockets Fans audience and the Content Affinity attribute.
Index: A comparison of the Houston Rockets Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Houston Rockets Fans audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male