Dstillery Audiences

HOUSTON ROCKETS FANS

Audience Size: 2.6 Million Devices

Explore the Houston Rockets Fans Audience

Below you'll find more information about the Houston Rockets Fans audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the Houston Rockets Fans audience.

Dstillery Crafted Audiences

INTERESTS

The Houston Rockets Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Houston Rockets Fans audience is San Antonio Spurs Fans.

Interest Composition Index
San Antonio Spurs Fans 37.41% 29.20x
NBA Fans 37.08% 27.47x
Oklahoma City Thunder Fans 41.08% 27.35x
Milwaukee Bucks Fans 35.98% 25.50x
Minnesota Timberwolves Fans 36.47% 24.91x
Dallas Mavericks Fans 33.27% 24.76x
New York Knicks Fans 35.54% 24.43x
Phoenix Suns Fans 36.33% 23.83x
Atlanta Hawks Fans 34.19% 23.58x
Denver Nuggets Fans 34.67% 23.40x
Composition Percentage: The overlap percentage between the Houston Rockets Fans audience and the Interest attribute.
Index: A comparison of the Houston Rockets Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Houston Rockets Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Houston Rockets Fans audience is Free People.

Location Composition Index
Free People 0.02% 1.43x
H&M 0.05% 1.42x
Abercrombie & Fitch 0.02% 1.41x
Hollister 0.02% 1.40x
Saint Laurent Paris 0.01% 1.39x
Zara 0.03% 1.29x
American Apparel 0.04% 1.27x
Urban Outfitters 0.06% 1.26x
Dressbarn 0.05% 1.25x
Coach 0.07% 1.24x
Composition Percentage: The overlap percentage between the Houston Rockets Fans audience and the Location attribute.
Index: A comparison of the Houston Rockets Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The Houston Rockets Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Houston Rockets Fans audience is clutchfans.com.

Website Composition Index
clutchfans.com 0.07% 121.65x
red94.net 0.31% 118.35x
cowbellkingdom.com 0.51% 106.34x
projectspurs.com 0.40% 93.13x
spacecityscoop.com 1.36% 91.98x
toprank.com 0.06% 91.44x
sheridanhoops.com 0.51% 90.71x
thedreamshake.com 2.76% 89.59x
welcometoloudcity.com 1.24% 84.12x
kidfun.us 0.03% 81.28x
Composition Percentage: The overlap percentage between the Houston Rockets Fans audience and the Web attribute.
Index: A comparison of the Houston Rockets Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Houston Rockets Fans audience is Alternative Streaming Services.

Content Affinity Composition Index
Alternative Streaming Services 0.90% 15.32x
Men's Dress Shirt Shopping 2.31% 12.13x
Texas Sporting & Outdoors Cluster 0.73% 12.03x
Texas University Athletics 6.50% 11.86x
Luxury Sneakers 8.72% 11.36x
Texas Media 16.31% 10.85x
Sports Apparel 0.81% 10.72x
Assorted Topics #11273 (Television, Origami, Men's Health) 0.21% 10.29x
Instagram Management 1.08% 10.20x
Fantasy Sports 17.38% 10.14x
Composition Percentage: The overlap percentage between the Houston Rockets Fans audience and the Content Affinity attribute.
Index: A comparison of the Houston Rockets Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Houston Rockets Fans audience resonates most for the following age and income brackets.
Age
18-24
Income
Over $250,000