Dstillery Audiences

HOUSTON ROCKETS FANS

Audience Size: 2.7 Million Devices

Explore the Houston Rockets Fans Audience

Below you'll find more information about the Houston Rockets Fans audience, broken down in different categories based on their digital and physical behaviors. These are 2.7 million unique devices whose actions qualify for the Houston Rockets Fans audience.

Dstillery Crafted Audiences

INTERESTS

The Houston Rockets Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Houston Rockets Fans audience is San Antonio Spurs Fans.

Interest Composition Index
San Antonio Spurs Fans 37.54% 31.29x
NBA Fans 41.04% 29.31x
Oklahoma City Thunder Fans 41.05% 29.27x
Milwaukee Bucks Fans 36.91% 27.57x
Minnesota Timberwolves Fans 36.50% 27.00x
New York Knicks Fans 35.45% 26.42x
Basketball Enthusiasts 40.36% 26.42x
Los Angeles Clippers Fans 34.76% 25.79x
Phoenix Suns Fans 35.93% 25.77x
Dallas Mavericks Fans 35.30% 25.75x
Composition Percentage: The overlap percentage between the Houston Rockets Fans audience and the Interest attribute.
Index: A comparison of the Houston Rockets Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Houston Rockets Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Houston Rockets Fans audience is Express Outlets.

Location Composition Index
Express Outlets 0.01% 1.57x
Joe's Jeans 0.01% 1.47x
Columbia 0.02% 1.36x
Eddie Bauer 0.02% 1.34x
Saint Laurent Paris 0.01% 1.34x
Jos A. Bank Clothiers 0.24% 1.34x
Zara 0.04% 1.31x
Armani 0.04% 1.30x
Ann Taylor 0.03% 1.25x
LL Bean 0.01% 1.25x
Composition Percentage: The overlap percentage between the Houston Rockets Fans audience and the Location attribute.
Index: A comparison of the Houston Rockets Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The Houston Rockets Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Houston Rockets Fans audience is spacecityscoop.com.

Website Composition Index
spacecityscoop.com 1.29% 60.99x
thedreamshake.com 3.21% 57.39x
forumblueandgold.com 1.11% 51.20x
houseofhouston.com 1.84% 50.79x
welcometoloudcity.com 1.31% 50.68x
clipsnation.com 1.38% 50.64x
climbingtalshill.com 1.40% 50.46x
thebirdwrites.com 1.77% 48.80x
postingandtoasting.com 2.17% 47.75x
grizzlybearblues.com 1.12% 46.71x
Composition Percentage: The overlap percentage between the Houston Rockets Fans audience and the Web attribute.
Index: A comparison of the Houston Rockets Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Houston Rockets Fans audience is Alternative Streaming Services.

Content Affinity Composition Index
Alternative Streaming Services 0.64% 18.13x
Texas Sporting & Outdoors Cluster 0.61% 15.49x
Men's Dress Shirt Shopping 2.14% 13.89x
Assorted Topics (Television, Origami, Men's Health) 0.22% 12.67x
Luxury Sneakers 9.68% 12.60x
Fantasy Sports 17.23% 12.42x
Instagram Management 0.93% 12.24x
Sports Apparel 0.85% 11.96x
Texas University Athletics 7.41% 11.83x
Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) 0.10% 11.51x
Composition Percentage: The overlap percentage between the Houston Rockets Fans audience and the Content Affinity attribute.
Index: A comparison of the Houston Rockets Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Houston Rockets Fans audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male