Dstillery Audiences

HOUSTON ROCKETS FANS

Audience Size: 2 Million Devices

Explore the Houston Rockets Fans Audience

Below you'll find more information about the Houston Rockets Fans audience, broken down in different categories based on their digital and physical behaviors. These are 2 million unique devices whose actions qualify for the Houston Rockets Fans audience.

Dstillery Crafted Audiences

INTERESTS

The Houston Rockets Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Houston Rockets Fans audience is NBA Fans.

Interest Composition Index
NBA Fans 32.63% 26.62x
San Antonio Spurs Fans 33.35% 24.52x
Houston Activity Researchers 14.50% 23.83x
Minnesota Timberwolves Fans 33.42% 23.73x
Oklahoma City Thunder Fans 35.55% 23.24x
Denver Nuggets Fans 31.74% 22.90x
Brooklyn Nets Fans 35.67% 22.82x
Milwaukee Bucks Fans 34.59% 22.68x
Toronto Raptors Fans 33.82% 22.29x
Utah Jazz Fans 32.74% 21.80x
Composition Percentage: The overlap percentage between the Houston Rockets Fans audience and the Interest attribute.
Index: A comparison of the Houston Rockets Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Houston Rockets Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Houston Rockets Fans audience is Mens Wearhouse.

Location Composition Index
Mens Wearhouse 0.02% 1.44x
Dressbarn 0.01% 1.42x
White House Black Market 0.02% 1.21x
H&M 0.02% 1.17x
Gymboree 0.02% 1.15x
Michael Kors 0.01% 1.12x
Aeropostale 0.02% 1.12x
J. Crew 0.01% 1.11x
American Eagle Outfitters 0.02% 1.11x
Express 0.02% 1.10x
Composition Percentage: The overlap percentage between the Houston Rockets Fans audience and the Location attribute.
Index: A comparison of the Houston Rockets Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The Houston Rockets Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Houston Rockets Fans audience is thedreamshake.com.

Website Composition Index
thedreamshake.com 2.11% 53.20x
crawfishboxes.com 2.81% 47.84x
postingandtoasting.com 2.67% 46.60x
clipsnation.com 1.42% 45.34x
atthehive.com 1.16% 44.78x
grizzlybearblues.com 1.11% 43.16x
poundingtherock.com 3.39% 42.96x
slcdunk.com 1.75% 41.81x
blazersedge.com 7.06% 41.23x
mavsmoneyball.com 3.37% 41.05x
Composition Percentage: The overlap percentage between the Houston Rockets Fans audience and the Web attribute.
Index: A comparison of the Houston Rockets Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Houston Rockets Fans audience is Sports - Golf, Hunting, Fishing.

Content Affinity Composition Index
Sports - Golf, Hunting, Fishing 0.06% 13.50x
Car Keys, Locks & Remotes 0.04% 10.73x
Texas University Athletics 4.02% 9.65x
Luxury Sneakers 4.57% 8.71x
Assorted Topics (Forum Hosting, Website Creation, Celebrity Photos, Humor) 0.04% 8.46x
Texas Media 16.24% 8.16x
Oil & Energy 0.04% 8.05x
Virginia Athletics 0.06% 7.88x
Sports Apparel 2.80% 7.64x
Pac 12 Sports 0.73% 7.63x
Composition Percentage: The overlap percentage between the Houston Rockets Fans audience and the Content Affinity attribute.
Index: A comparison of the Houston Rockets Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Houston Rockets Fans audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male