Dstillery Audiences

HOUSTON ROCKETS FANS

Audience Size: 2.7 Million Devices

Explore the Houston Rockets Fans Audience

Below you'll find more information about the Houston Rockets Fans audience, broken down in different categories based on their digital and physical behaviors. These are 2.7 million unique devices whose actions qualify for the Houston Rockets Fans audience.

Dstillery Crafted Audiences

INTERESTS

The Houston Rockets Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Houston Rockets Fans audience is NBA Fans.

Interest Composition Index
NBA Fans 35.57% 28.62x
San Antonio Spurs Fans 37.13% 28.19x
Oklahoma City Thunder Fans 37.32% 27.03x
Milwaukee Bucks Fans 34.56% 26.34x
Minnesota Timberwolves Fans 36.19% 26.23x
Brooklyn Nets Fans 36.53% 25.51x
Los Angeles Clippers Fans 34.55% 24.64x
New York Knicks Fans 34.88% 24.56x
Utah Jazz Fans 34.77% 24.46x
Toronto Raptors Fans 35.02% 24.45x
Composition Percentage: The overlap percentage between the Houston Rockets Fans audience and the Interest attribute.
Index: A comparison of the Houston Rockets Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Houston Rockets Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Houston Rockets Fans audience is Zumiez.

Location Composition Index
Zumiez 0.02% 1.44x
Gap 0.02% 1.42x
Forever 21 0.01% 1.32x
Buckle 0.02% 1.28x
Aeropostale 0.02% 1.27x
Journeys 0.03% 1.21x
Hollister 0.01% 1.19x
American Eagle Outfitters 0.02% 1.17x
Jos A. Bank Clothiers 0.01% 1.15x
Old Navy 0.03% 1.14x
Composition Percentage: The overlap percentage between the Houston Rockets Fans audience and the Location attribute.
Index: A comparison of the Houston Rockets Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The Houston Rockets Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Houston Rockets Fans audience is thedreamshake.com.

Website Composition Index
thedreamshake.com 3.06% 57.29x
spacecityscoop.com 2.98% 57.28x
clipsnation.com 2.44% 52.16x
clipperholics.com 1.06% 51.41x
atthehive.com 1.97% 50.57x
ripcityproject.com 1.49% 49.84x
thebirdwrites.com 1.32% 49.56x
crawfishboxes.com 3.08% 48.88x
postingandtoasting.com 2.97% 47.79x
grizzlybearblues.com 1.42% 47.28x
Composition Percentage: The overlap percentage between the Houston Rockets Fans audience and the Web attribute.
Index: A comparison of the Houston Rockets Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Houston Rockets Fans audience is Car Keys, Locks & Remotes.

Content Affinity Composition Index
Car Keys, Locks & Remotes 0.10% 14.47x
Pre-Built Home Researchers 0.02% 12.15x
Luxury Sneakers 5.90% 11.26x
Alternative Streaming Services 0.05% 9.76x
Machines & Industrial Supplies 0.08% 9.31x
Texas University Athletics 5.80% 9.30x
Oil & Energy 0.08% 9.21x
Motorsport Equipment 1.66% 9.05x
Sports Apparel 3.17% 8.29x
Mobile Phone Networks 0.03% 8.20x
Composition Percentage: The overlap percentage between the Houston Rockets Fans audience and the Content Affinity attribute.
Index: A comparison of the Houston Rockets Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Houston Rockets Fans audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male