HOUSTON ROCKETS FANS

Audience Size: 2.6 Million Devices

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Explore the Houston Rockets Fans Audience

Below you'll find more information about the Houston Rockets Fans audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the Houston Rockets Fans audience.

INTERESTS

The Houston Rockets Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Houston Rockets Fans audience is San Antonio Spurs Fans.

Interest	Composition	Index
San Antonio Spurs Fans	37.41%	29.20x
NBA Fans	37.08%	27.47x
Oklahoma City Thunder Fans	41.08%	27.35x
Milwaukee Bucks Fans	35.98%	25.50x
Minnesota Timberwolves Fans	36.47%	24.91x
Dallas Mavericks Fans	33.27%	24.76x
New York Knicks Fans	35.54%	24.43x
Phoenix Suns Fans	36.33%	23.83x
Atlanta Hawks Fans	34.19%	23.58x
Denver Nuggets Fans	34.67%	23.40x

Composition Percentage: The overlap percentage between the Houston Rockets Fans audience and the Interest attribute.

Index: A comparison of the Houston Rockets Fans audience to the internet population.

APPAREL RETAILERS

The Houston Rockets Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Houston Rockets Fans audience is Free People.

Location	Composition	Index
Free People	0.02%	1.43x
H&M	0.05%	1.42x
Abercrombie & Fitch	0.02%	1.41x
Hollister	0.02%	1.40x
Saint Laurent Paris	0.01%	1.39x
Zara	0.03%	1.29x
American Apparel	0.04%	1.27x
Urban Outfitters	0.06%	1.26x
Dressbarn	0.05%	1.25x
Coach	0.07%	1.24x

Composition Percentage: The overlap percentage between the Houston Rockets Fans audience and the Location attribute.

Index: A comparison of the Houston Rockets Fans audience to the internet population.

WEBSITES

The Houston Rockets Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Houston Rockets Fans audience is clutchfans.com.

Website	Composition	Index
clutchfans.com	0.07%	121.65x
red94.net	0.31%	118.35x
cowbellkingdom.com	0.51%	106.34x
projectspurs.com	0.40%	93.13x
spacecityscoop.com	1.36%	91.98x
toprank.com	0.06%	91.44x
sheridanhoops.com	0.51%	90.71x
thedreamshake.com	2.76%	89.59x
welcometoloudcity.com	1.24%	84.12x
kidfun.us	0.03%	81.28x

Composition Percentage: The overlap percentage between the Houston Rockets Fans audience and the Web attribute.

Index: A comparison of the Houston Rockets Fans audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Houston Rockets Fans audience is Alternative Streaming Services.

Content Affinity	Composition	Index
Alternative Streaming Services	0.90%	15.32x
Men's Dress Shirt Shopping	2.31%	12.13x
Texas Sporting & Outdoors Cluster	0.73%	12.03x
Texas University Athletics	6.50%	11.86x
Luxury Sneakers	8.72%	11.36x
Texas Media	16.31%	10.85x
Sports Apparel	0.81%	10.72x
Assorted Topics #11273 (Television, Origami, Men's Health)	0.21%	10.29x
Instagram Management	1.08%	10.20x
Fantasy Sports	17.38%	10.14x

Composition Percentage: The overlap percentage between the Houston Rockets Fans audience and the Content Affinity attribute.

Index: A comparison of the Houston Rockets Fans audience to the internet population.

DEMOGRAPHICS

The Houston Rockets Fans audience resonates most for the following age and income brackets.

Age

18-24

Income

Over $250,000