HOUSTON ROCKETS FANS

Audience Size: 1.6 Million Devices

View All Audiences

Explore the Houston Rockets Fans Audience

Below you'll find more information about the Houston Rockets Fans audience, broken down in different categories based on their digital and physical behaviors. These are 1.6 million unique devices whose actions qualify for the Houston Rockets Fans audience.

INTERESTS

The Houston Rockets Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Houston Rockets Fans audience is San Antonio Spurs Fans.

Interest	Composition	Index
San Antonio Spurs Fans	39.26%	31.33x
Oklahoma City Thunder Fans	38.76%	30.65x
NBA Fans	39.22%	29.86x
Basketball Enthusiasts	40.85%	29.63x
Milwaukee Bucks Fans	36.01%	28.60x
Minnesota Timberwolves Fans	35.00%	26.73x
Utah Jazz Fans	33.84%	26.18x
Brooklyn Nets Fans	34.87%	26.16x
New York Knicks Fans	33.13%	26.11x
Phoenix Suns Fans	33.50%	25.93x

Composition Percentage: The overlap percentage between the Houston Rockets Fans audience and the Interest attribute.

Index: A comparison of the Houston Rockets Fans audience to the internet population.

APPAREL RETAILERS

The Houston Rockets Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Houston Rockets Fans audience is Club Monaco.

Location	Composition	Index
Club Monaco	0.02%	1.58x
Express	0.04%	1.48x
Ann Taylor	0.02%	1.47x
Uniqlo	0.02%	1.45x
Free People	0.02%	1.44x
Gap	0.11%	1.38x
Urban Outfitters	0.05%	1.35x
Brooks Brothers	0.03%	1.34x
Hugo Boss	0.04%	1.34x
Aeropostale	0.06%	1.31x

Composition Percentage: The overlap percentage between the Houston Rockets Fans audience and the Location attribute.

Index: A comparison of the Houston Rockets Fans audience to the internet population.

WEBSITES

The Houston Rockets Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Houston Rockets Fans audience is thedreamshake.com.

Website	Composition	Index
thedreamshake.com	2.39%	56.08x
spacecityscoop.com	2.11%	55.58x
clipsnation.com	2.10%	51.66x
draftexpress.com	1.65%	49.85x
houstontoyotacenter.com	1.30%	49.84x
thebirdwrites.com	1.91%	48.67x
climbingtalshill.com	1.50%	47.44x
grizzlybearblues.com	1.16%	47.10x
houseofhouston.com	1.97%	46.77x
pelicandebrief.com	1.08%	46.47x

Composition Percentage: The overlap percentage between the Houston Rockets Fans audience and the Web attribute.

Index: A comparison of the Houston Rockets Fans audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Houston Rockets Fans audience is Texas Sporting & Outdoors Cluster.

Content Affinity	Composition	Index
Texas Sporting & Outdoors Cluster	0.28%	14.45x
Alternative Streaming Services	0.22%	13.79x
Men's Dress Shirt Shopping	0.79%	13.11x
Sports Apparel	0.37%	12.71x
Luxury Sneakers	7.76%	12.47x
Instagram Management	0.32%	12.17x
Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales)	0.07%	11.68x
Content Streamers & Downloaders	0.04%	11.52x
Texas University Athletics	6.79%	10.52x
Assorted Topics (Insurance, Travel, Viral Media)	0.01%	10.17x

Composition Percentage: The overlap percentage between the Houston Rockets Fans audience and the Content Affinity attribute.

Index: A comparison of the Houston Rockets Fans audience to the internet population.

DEMOGRAPHICS

The Houston Rockets Fans audience resonates most for the following age bracket and gender.

Age

25-34

Gender

Male