Dstillery Audiences

HOUSTON ROCKETS FANS

Audience Size: 3.5 Million Devices

Explore the Houston Rockets Fans Audience

Below you'll find more information about the Houston Rockets Fans audience, broken down in different categories based on their digital and physical behaviors. These are 3.5 million unique devices whose actions qualify for the Houston Rockets Fans audience.

Dstillery Crafted Audiences

INTERESTS

The Houston Rockets Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Houston Rockets Fans audience is San Antonio Spurs Fans.

Interest Composition Index
San Antonio Spurs Fans 37.16% 20.54x
Oklahoma City Thunder Fans 35.59% 19.17x
NBA Fans 33.91% 18.31x
Dallas Mavericks Fans 28.56% 17.94x
Utah Jazz Fans 27.07% 17.81x
Milwaukee Bucks Fans 33.28% 17.80x
Los Angeles Clippers Fans 25.95% 17.52x
Atlanta Hawks Fans 25.87% 16.85x
Houston Activity Researchers 27.41% 16.79x
Phoenix Suns Fans 26.35% 16.66x
Composition Percentage: The overlap percentage between the Houston Rockets Fans audience and the Interest attribute.
Index: A comparison of the Houston Rockets Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Houston Rockets Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Houston Rockets Fans audience is White House Black Market.

Location Composition Index
White House Black Market 0.02% 1.65x
LOFT 0.01% 1.55x
Banana Republic 0.01% 1.52x
Chicos 0.02% 1.45x
Aeropostale 0.01% 1.42x
Express 0.01% 1.39x
Old Navy 0.02% 1.38x
Lane Bryant 0.01% 1.35x
Journeys 0.02% 1.30x
The Childrens Place 0.02% 1.29x
Composition Percentage: The overlap percentage between the Houston Rockets Fans audience and the Location attribute.
Index: A comparison of the Houston Rockets Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The Houston Rockets Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Houston Rockets Fans audience is thedreamshake.com.

Website Composition Index
thedreamshake.com 2.01% 39.11x
spacecityscoop.com 2.48% 36.77x
clipsnation.com 1.48% 35.38x
crawfishboxes.com 1.84% 33.09x
grizzlybearblues.com 1.09% 33.04x
thebirdwrites.com 1.28% 32.83x
landofbasketball.com 1.43% 31.84x
postingandtoasting.com 1.63% 31.75x
houseofhouston.com 1.13% 31.57x
ripcityproject.com 1.21% 31.19x
Composition Percentage: The overlap percentage between the Houston Rockets Fans audience and the Web attribute.
Index: A comparison of the Houston Rockets Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Houston Rockets Fans audience is Men's Fashion Shopping.

Content Affinity Composition Index
Men's Fashion Shopping 0.05% 12.35x
Texas Off-Roading 0.02% 9.86x
Men's Dress Shirt Shopping 0.21% 9.28x
Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) 0.08% 9.15x
Luxury Sneakers 7.91% 8.73x
Instagram Management 0.03% 8.66x
Sports - Golf, Hunting, Fishing 0.08% 8.59x
Texas Sporting & Outdoors Cluster 0.05% 8.56x
Motorsport Equipment 2.52% 8.37x
Auto Tires & Parts Repair Researchers 0.52% 7.96x
Composition Percentage: The overlap percentage between the Houston Rockets Fans audience and the Content Affinity attribute.
Index: A comparison of the Houston Rockets Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Houston Rockets Fans audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male