HOUSTON ROCKETS FANS

Audience Size: 3.5 Million Devices

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Explore the Houston Rockets Fans Audience

Below you'll find more information about the Houston Rockets Fans audience, broken down in different categories based on their digital and physical behaviors. These are 3.5 million unique devices whose actions qualify for the Houston Rockets Fans audience.

INTERESTS

The Houston Rockets Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Houston Rockets Fans audience is San Antonio Spurs Fans.

Interest	Composition	Index
San Antonio Spurs Fans	37.16%	20.54x
Oklahoma City Thunder Fans	35.59%	19.17x
NBA Fans	33.91%	18.31x
Dallas Mavericks Fans	28.56%	17.94x
Utah Jazz Fans	27.07%	17.81x
Milwaukee Bucks Fans	33.28%	17.80x
Los Angeles Clippers Fans	25.95%	17.52x
Atlanta Hawks Fans	25.87%	16.85x
Houston Activity Researchers	27.41%	16.79x
Phoenix Suns Fans	26.35%	16.66x

Composition Percentage: The overlap percentage between the Houston Rockets Fans audience and the Interest attribute.

Index: A comparison of the Houston Rockets Fans audience to the internet population.

APPAREL RETAILERS

The Houston Rockets Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Houston Rockets Fans audience is White House Black Market.

Location	Composition	Index
White House Black Market	0.02%	1.65x
LOFT	0.01%	1.55x
Banana Republic	0.01%	1.52x
Chicos	0.02%	1.45x
Aeropostale	0.01%	1.42x
Express	0.01%	1.39x
Old Navy	0.02%	1.38x
Lane Bryant	0.01%	1.35x
Journeys	0.02%	1.30x
The Childrens Place	0.02%	1.29x

Composition Percentage: The overlap percentage between the Houston Rockets Fans audience and the Location attribute.

Index: A comparison of the Houston Rockets Fans audience to the internet population.

WEBSITES

The Houston Rockets Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Houston Rockets Fans audience is thedreamshake.com.

Website	Composition	Index
thedreamshake.com	2.01%	39.11x
spacecityscoop.com	2.48%	36.77x
clipsnation.com	1.48%	35.38x
crawfishboxes.com	1.84%	33.09x
grizzlybearblues.com	1.09%	33.04x
thebirdwrites.com	1.28%	32.83x
landofbasketball.com	1.43%	31.84x
postingandtoasting.com	1.63%	31.75x
houseofhouston.com	1.13%	31.57x
ripcityproject.com	1.21%	31.19x

Composition Percentage: The overlap percentage between the Houston Rockets Fans audience and the Web attribute.

Index: A comparison of the Houston Rockets Fans audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Houston Rockets Fans audience is Men's Fashion Shopping.

Content Affinity	Composition	Index
Men's Fashion Shopping	0.05%	12.35x
Texas Off-Roading	0.02%	9.86x
Men's Dress Shirt Shopping	0.21%	9.28x
Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales)	0.08%	9.15x
Luxury Sneakers	7.91%	8.73x
Instagram Management	0.03%	8.66x
Sports - Golf, Hunting, Fishing	0.08%	8.59x
Texas Sporting & Outdoors Cluster	0.05%	8.56x
Motorsport Equipment	2.52%	8.37x
Auto Tires & Parts Repair Researchers	0.52%	7.96x

Composition Percentage: The overlap percentage between the Houston Rockets Fans audience and the Content Affinity attribute.

Index: A comparison of the Houston Rockets Fans audience to the internet population.

DEMOGRAPHICS

The Houston Rockets Fans audience resonates most for the following age bracket and gender.

Age

25-34

Gender

Male