Dstillery Audiences

HOUSTON ROCKETS FANS

Audience Size: 2.8 Million Devices

Explore the Houston Rockets Fans Audience

Below you'll find more information about the Houston Rockets Fans audience, broken down in different categories based on their digital and physical behaviors. These are 2.8 million unique devices whose actions qualify for the Houston Rockets Fans audience.

Dstillery Crafted Audiences

INTERESTS

The Houston Rockets Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Houston Rockets Fans audience is San Antonio Spurs Fans.

Interest Composition Index
San Antonio Spurs Fans 37.61% 28.45x
NBA Fans 38.40% 27.22x
Oklahoma City Thunder Fans 40.99% 26.79x
Milwaukee Bucks Fans 36.49% 24.86x
Minnesota Timberwolves Fans 36.75% 24.21x
Dallas Mavericks Fans 34.22% 23.74x
New York Knicks Fans 35.61% 23.54x
Phoenix Suns Fans 36.17% 23.10x
Portland Trail Blazers Fans 36.37% 22.96x
Atlanta Hawks Fans 34.40% 22.83x
Composition Percentage: The overlap percentage between the Houston Rockets Fans audience and the Interest attribute.
Index: A comparison of the Houston Rockets Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Houston Rockets Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Houston Rockets Fans audience is Patagonia.

Location Composition Index
Patagonia 0.01% 1.65x
Armani 0.03% 1.40x
REI 0.03% 1.40x
Saint Laurent Paris 0.01% 1.39x
Madewell 0.02% 1.39x
Coach 0.09% 1.34x
Intermix 0.01% 1.32x
Hollister 0.02% 1.29x
Uniqlo 0.02% 1.29x
Abercrombie & Fitch 0.03% 1.29x
Composition Percentage: The overlap percentage between the Houston Rockets Fans audience and the Location attribute.
Index: A comparison of the Houston Rockets Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The Houston Rockets Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Houston Rockets Fans audience is spacecityscoop.com.

Website Composition Index
spacecityscoop.com 1.46% 112.43x
thedreamshake.com 3.33% 105.45x
welcometoloudcity.com 1.38% 96.01x
clipsnation.com 1.29% 95.05x
thebirdwrites.com 1.48% 92.13x
climbingtalshill.com 1.55% 91.84x
basketballinsiders.com 1.14% 91.48x
houseofhouston.com 1.88% 91.43x
forumblueandgold.com 1.26% 89.12x
hoopsrumors.com 2.51% 87.94x
Composition Percentage: The overlap percentage between the Houston Rockets Fans audience and the Web attribute.
Index: A comparison of the Houston Rockets Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Houston Rockets Fans audience is Alternative Streaming Services.

Content Affinity Composition Index
Alternative Streaming Services 0.77% 16.04x
Texas Sporting & Outdoors Cluster 0.69% 13.23x
Men's Dress Shirt Shopping 2.41% 12.07x
Texas University Athletics 7.09% 11.45x
Luxury Sneakers 9.42% 11.17x
Assorted Topics #11273 (Television, Origami, Men's Health) 0.22% 11.08x
Instagram Management 1.03% 10.62x
Fantasy Sports 17.65% 10.54x
Texas Media 16.50% 10.32x
Sports Apparel 0.87% 9.94x
Composition Percentage: The overlap percentage between the Houston Rockets Fans audience and the Content Affinity attribute.
Index: A comparison of the Houston Rockets Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Houston Rockets Fans audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male