Dstillery Audiences

HOUSTON ROCKETS FANS

Audience Size: 2.2 Million Devices

Explore the Houston Rockets Fans Audience

Below you'll find more information about the Houston Rockets Fans audience, broken down in different categories based on their digital and physical behaviors. These are 2.2 million unique devices whose actions qualify for the Houston Rockets Fans audience.

Dstillery Crafted Audiences

INTERESTS

The Houston Rockets Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Houston Rockets Fans audience is NBA Fans.

Interest Composition Index
NBA Fans 35.24% 26.84x
San Antonio Spurs Fans 33.04% 26.00x
Brooklyn Nets Fans 35.46% 24.61x
Minnesota Timberwolves Fans 34.19% 24.47x
Oklahoma City Thunder Fans 36.69% 24.16x
Milwaukee Bucks Fans 32.45% 23.40x
New York Knicks Fans 32.15% 23.21x
Atlanta Hawks Fans 31.90% 22.86x
Los Angeles Clippers Fans 31.97% 22.86x
Denver Nuggets Fans 32.61% 22.73x
Composition Percentage: The overlap percentage between the Houston Rockets Fans audience and the Interest attribute.
Index: A comparison of the Houston Rockets Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Houston Rockets Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Houston Rockets Fans audience is Michael Kors.

Location Composition Index
Michael Kors 0.01% 2.12x
Express 0.02% 1.62x
Gap 0.02% 1.55x
Aeropostale 0.02% 1.53x
White House Black Market 0.01% 1.34x
Journeys 0.02% 1.34x
Lane Bryant 0.01% 1.32x
Victoria's Secret 0.02% 1.28x
Old Navy 0.02% 1.26x
Jos A. Bank Clothiers 0.01% 1.24x
Composition Percentage: The overlap percentage between the Houston Rockets Fans audience and the Location attribute.
Index: A comparison of the Houston Rockets Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The Houston Rockets Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Houston Rockets Fans audience is spacecityscoop.com.

Website Composition Index
spacecityscoop.com 1.57% 55.30x
thedreamshake.com 2.97% 52.64x
clipsnation.com 1.75% 47.92x
ripcityproject.com 1.26% 46.06x
atthehive.com 1.55% 45.41x
crawfishboxes.com 2.98% 45.01x
postingandtoasting.com 2.73% 44.94x
thebirdwrites.com 1.31% 44.47x
sactownroyalty.com 1.50% 41.49x
poundingtherock.com 4.75% 40.41x
Composition Percentage: The overlap percentage between the Houston Rockets Fans audience and the Web attribute.
Index: A comparison of the Houston Rockets Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Houston Rockets Fans audience is Car Keys, Locks & Remotes.

Content Affinity Composition Index
Car Keys, Locks & Remotes 0.06% 11.84x
Sports - Golf, Hunting, Fishing 0.04% 10.06x
Luxury Sneakers 5.62% 9.62x
Texas University Athletics 4.55% 9.55x
Cardiac & Other Health Research 0.03% 9.23x
Crossfit & Obstacle Race Enthusiasts 0.03% 8.86x
Motorsport Equipment 1.20% 8.43x
Fantasy Sports 9.67% 8.29x
Sports Apparel 2.88% 8.23x
Auto Tires & Parts Repair Researchers 0.02% 8.17x
Composition Percentage: The overlap percentage between the Houston Rockets Fans audience and the Content Affinity attribute.
Index: A comparison of the Houston Rockets Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Houston Rockets Fans audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male