Dstillery Audiences

HOUSTON TRIP PLANNERS

Audience Size: 3.8 Million Devices

Explore the Houston Trip Planners Audience

Below you'll find more information about the Houston Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 3.8 million unique devices whose actions qualify for the Houston Trip Planners audience.

Dstillery Crafted Audiences

INTERESTS

The Houston Trip Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Houston Trip Planners audience is Houston Activity Researchers.

Interest Composition Index
Houston Activity Researchers 30.73% 43.11x
Texas Energy Providers 32.94% 38.57x
Texas Trip Planners 33.61% 33.95x
Austin Trip Planners 30.90% 32.54x
Houston Astros Fans 19.76% 26.35x
Louisiana Trip Planners 24.42% 25.60x
Billiards Enthusiasts 20.33% 24.61x
Texas AM Aggies Fans 16.01% 21.87x
Texas Activity Researchers 13.42% 20.85x
Luxury Boutique Hotel Researchers 17.16% 19.37x
Composition Percentage: The overlap percentage between the Houston Trip Planners audience and the Interest attribute.
Index: A comparison of the Houston Trip Planners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Houston Trip Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Houston Trip Planners audience is Topshop.

Location Composition Index
Topshop 0.04% 2.17x
Jos A. Bank Clothiers 0.51% 1.73x
Bonobos 0.10% 1.41x
Buckle 0.30% 1.38x
White House Black Market 0.35% 1.24x
Ann Taylor 0.04% 1.23x
Johnston and Murphy 0.33% 1.13x
Michael Kors 0.07% 1.11x
Hollister 0.05% 1.10x
Abercrombie & Fitch 0.05% 1.10x
Composition Percentage: The overlap percentage between the Houston Trip Planners audience and the Location attribute.
Index: A comparison of the Houston Trip Planners audience to the internet population.
Dstillery Web Insights

WEBSITES

The Houston Trip Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Houston Trip Planners audience is discoverygreen.com.

Website Composition Index
discoverygreen.com 1.64% 65.49x
cmhouston.org 2.05% 62.25x
kemahboardwalk.com 1.65% 62.13x
comicpalooza.com 1.14% 61.85x
houstononthecheap.com 4.04% 59.17x
houstontoyotacenter.com 3.17% 58.84x
visithoustontexas.com 9.74% 48.23x
hccs.edu 4.09% 47.96x
houstoniamag.com 8.39% 47.70x
mctx.org 1.94% 47.55x
Composition Percentage: The overlap percentage between the Houston Trip Planners audience and the Web attribute.
Index: A comparison of the Houston Trip Planners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Houston Trip Planners audience is Texas Sporting & Outdoors Cluster.

Content Affinity Composition Index
Texas Sporting & Outdoors Cluster 1.04% 37.52x
Texas Media 57.12% 27.76x
Apartment & Community Real Estate Researchers 0.54% 15.41x
Oil & Energy 3.17% 14.84x
Texas University Athletics 9.71% 14.44x
Austin Cluster 10.30% 14.37x
Texas News 14.65% 12.76x
Washington D.C. Hotels 0.01% 12.71x
East Texas Cluster 4.19% 11.48x
Meeting Planning & Hotels 0.72% 11.43x
Composition Percentage: The overlap percentage between the Houston Trip Planners audience and the Content Affinity attribute.
Index: A comparison of the Houston Trip Planners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Houston Trip Planners audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female