Dstillery Audiences

HOUSTON TRIP PLANNERS

Audience Size: 3.9 Million Devices

Explore the Houston Trip Planners Audience

Below you'll find more information about the Houston Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 3.9 million unique devices whose actions qualify for the Houston Trip Planners audience.

Dstillery Crafted Audiences

INTERESTS

The Houston Trip Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Houston Trip Planners audience is Houston Activity Researchers.

Interest Composition Index
Houston Activity Researchers 29.52% 18.46x
Texas Energy Providers 32.35% 17.09x
Austin Trip Planners 31.19% 16.47x
Texas Trip Planners 35.02% 15.92x
Louisiana Trip Planners 24.85% 13.93x
Billiards Enthusiasts 22.21% 12.01x
Houston Astros Fans 17.30% 11.83x
Texas Activity Researchers 15.83% 11.08x
Texas AM Aggies Fans 16.09% 10.42x
New York City Fine Theatre Enthusiasts 15.83% 10.32x
Composition Percentage: The overlap percentage between the Houston Trip Planners audience and the Interest attribute.
Index: A comparison of the Houston Trip Planners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Houston Trip Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Houston Trip Planners audience is Talbots.

Location Composition Index
Talbots 0.08% 1.48x
Jos A. Bank Clothiers 0.22% 1.48x
Armani 0.03% 1.36x
Express Outlets 0.00% 1.31x
Tommy Bahama 0.03% 1.25x
Madewell 0.02% 1.23x
Zara 0.04% 1.22x
Saint Laurent Paris 0.01% 1.21x
Hugo Boss 0.02% 1.20x
Hollister 0.02% 1.14x
Composition Percentage: The overlap percentage between the Houston Trip Planners audience and the Location attribute.
Index: A comparison of the Houston Trip Planners audience to the internet population.
Dstillery Web Insights

WEBSITES

The Houston Trip Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Houston Trip Planners audience is discoverygreen.com.

Website Composition Index
discoverygreen.com 1.64% 101.46x
kemahboardwalk.com 1.56% 97.76x
cmhouston.org 2.01% 97.38x
houstononthecheap.com 3.13% 89.59x
houstonisd.org 1.09% 85.49x
houstontoyotacenter.com 5.81% 83.93x
houstoniamag.com 7.91% 76.03x
visithoustontexas.com 9.23% 74.46x
llakecharles.com 1.40% 73.13x
houstonmethodistcareers.org 1.58% 71.73x
Composition Percentage: The overlap percentage between the Houston Trip Planners audience and the Web attribute.
Index: A comparison of the Houston Trip Planners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Houston Trip Planners audience is Texas Sporting & Outdoors Cluster.

Content Affinity Composition Index
Texas Sporting & Outdoors Cluster 1.08% 25.93x
Texas Media 40.47% 24.40x
Apartment & Community Real Estate Researchers 0.53% 14.10x
Washington D.C. Hotels 0.03% 13.30x
Oil & Energy 2.68% 12.56x
Texas News 11.36% 12.15x
Austin Cluster 7.74% 11.88x
Texas University Athletics 7.51% 11.78x
Meeting Planning & Hotels 0.88% 10.84x
Texas News Cluster 8.28% 10.49x
Composition Percentage: The overlap percentage between the Houston Trip Planners audience and the Content Affinity attribute.
Index: A comparison of the Houston Trip Planners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Houston Trip Planners audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female