Dstillery Audiences

HOUSTON TRIP PLANNERS

Audience Size: 4.5 Million Devices

Explore the Houston Trip Planners Audience

Below you'll find more information about the Houston Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 4.5 million unique devices whose actions qualify for the Houston Trip Planners audience.

Dstillery Crafted Audiences

INTERESTS

The Houston Trip Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Houston Trip Planners audience is Texas County and Local Fair Visitors.

Interest Composition Index
Texas County and Local Fair Visitors 35.27% 19.43x
Texas Energy Providers 30.59% 16.70x
Houston Astros Fans 24.35% 16.00x
Houston Activity Researchers 22.97% 15.91x
Austin Trip Planners 23.20% 12.66x
Texas Trip Planners 27.90% 12.59x
Texas Longhorn Fans 20.09% 12.21x
Billiards Enthusiasts 17.97% 10.81x
Texas AM Aggies Fans 16.21% 10.63x
Louisiana Trip Planners 18.29% 10.51x
Composition Percentage: The overlap percentage between the Houston Trip Planners audience and the Interest attribute.
Index: A comparison of the Houston Trip Planners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Houston Trip Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Houston Trip Planners audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.01% 2.04x
Journeys 0.01% 1.65x
The Childrens Place 0.01% 1.55x
Victoria's Secret 0.01% 1.52x
Old Navy 0.02% 1.29x
Mens Wearhouse 0.01% 1.21x
Maurices 0.01% 1.08x
Carhartt 0.14% 1.05x
Composition Percentage: The overlap percentage between the Houston Trip Planners audience and the Location attribute.
Index: A comparison of the Houston Trip Planners audience to the internet population.
Dstillery Web Insights

WEBSITES

The Houston Trip Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Houston Trip Planners audience is memorialhermann.org.

Website Composition Index
memorialhermann.org 1.90% 39.17x
visithoustontexas.com 2.46% 38.86x
houstononthecheap.com 3.60% 34.65x
houstoniamag.com 2.21% 33.93x
coveringkaty.com 1.61% 28.96x
cw39.com 2.62% 28.42x
fox26houston.com 12.23% 27.59x
yourconroenews.com 3.48% 26.50x
austintexas.org 1.31% 24.35x
centerpointenergy.com 3.01% 24.25x
Composition Percentage: The overlap percentage between the Houston Trip Planners audience and the Web attribute.
Index: A comparison of the Houston Trip Planners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Houston Trip Planners audience is Texas Sporting & Outdoors Cluster.

Content Affinity Composition Index
Texas Sporting & Outdoors Cluster 0.16% 21.46x
Texas Media 48.21% 14.47x
Apartment & Community Real Estate Researchers 0.09% 13.33x
Quinceanera Planning 0.02% 8.80x
Oil & Energy 1.04% 8.62x
Austin Cluster 11.09% 8.48x
Texas University Athletics 6.75% 8.21x
East Texas Cluster 4.21% 8.00x
Texas News 12.86% 7.58x
Chemicals 0.10% 7.54x
Composition Percentage: The overlap percentage between the Houston Trip Planners audience and the Content Affinity attribute.
Index: A comparison of the Houston Trip Planners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Houston Trip Planners audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male