Explore the Houston Trip Planners Audience
Below you'll find more information about the Houston Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 4 million unique devices whose actions qualify for the Houston Trip Planners audience.
INTERESTS
The Houston Trip Planners audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Houston Trip Planners audience is Houston Activity Researchers.
| Interest | Composition | Index |
| Houston Activity Researchers | 10.94% | 14.01x |
| Texas County and Local Fair Visitors | 20.41% | 11.67x |
| Texas Energy Providers | 20.28% | 10.04x |
| Houston Astros Fans | 10.02% | 7.79x |
| Texas Activity Researchers | 2.80% | 6.41x |
| Texas Trip Planners | 17.30% | 6.36x |
| Louisiana Trip Planners | 10.31% | 6.22x |
| Austin Trip Planners | 6.96% | 5.97x |
| Houston Rockets Fans | 8.43% | 5.94x |
| Texas Longhorn Fans | 7.53% | 5.61x |
Composition Percentage:
The overlap percentage between the Houston Trip Planners audience and the Interest attribute.
Index: A comparison of the Houston Trip Planners audience to the internet population.
Curious about what else the Houston Trip Planners audience is interested in?
Sign Up
APPAREL RETAILERS
The Houston Trip Planners audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Houston Trip Planners audience is Michael Kors.
| Location | Composition | Index |
| Michael Kors | 0.01% | 1.61x |
| Jos A. Bank Clothiers | 0.01% | 1.45x |
| Gap | 0.02% | 1.39x |
| Express | 0.02% | 1.32x |
| White House Black Market | 0.02% | 1.29x |
| Buckle | 0.02% | 1.19x |
| Journeys | 0.02% | 1.17x |
| The Childrens Place | 0.02% | 1.13x |
| Lane Bryant | 0.01% | 1.10x |
| Zumiez | 0.01% | 1.07x |
Composition Percentage:
The overlap percentage between the Houston Trip Planners audience and the Location attribute.
Index: A comparison of the Houston Trip Planners audience to the internet population.
Want to find more of the Houston Trip Planners audience in the real world?
Sign Up
WEBSITES
The Houston Trip Planners audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Houston Trip Planners audience is houstononthecheap.com.
| Website | Composition | Index |
| houstononthecheap.com | 1.86% | 31.28x |
| fox26houston.com | 5.10% | 24.49x |
| cw39.com | 1.79% | 22.93x |
| galvnews.com | 2.17% | 22.67x |
| centerpointenergy.com | 2.73% | 21.44x |
| houstonpress.com | 2.80% | 19.10x |
| yourconroenews.com | 1.29% | 19.05x |
| click2houston.com | 18.74% | 16.21x |
| abc13.com | 28.19% | 14.72x |
| khou.com | 20.80% | 12.72x |
Composition Percentage:
The overlap percentage between the Houston Trip Planners audience and the Web attribute.
Index: A comparison of the Houston Trip Planners audience to the internet population.
Want to see more of the websites the Houston Trip Planners audience visits?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Houston Trip Planners audience is Texas Media.
| Content Affinity | Composition | Index |
| Texas Media | 23.61% | 11.58x |
| Oil & Energy | 0.04% | 8.10x |
| Meeting Planning & Hotels | 0.01% | 6.32x |
| Sports - Golf, Hunting, Fishing | 0.02% | 6.07x |
| Texas University Athletics | 2.35% | 5.46x |
| East Texas Cluster | 1.22% | 5.16x |
| Vietnam Cluster | 0.12% | 4.68x |
| Learning & Development Products | 0.03% | 4.45x |
| Scotland Travel | 0.01% | 3.99x |
| Texas News | 4.43% | 3.96x |
Composition Percentage:
The overlap percentage between the Houston Trip Planners audience and the Content Affinity attribute.
Index: A comparison of the Houston Trip Planners audience to the internet population.
Want to see more of the Content Affinities the Houston Trip Planners audience visits?
Sign Up
DEMOGRAPHICS
The Houston Trip Planners audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
Interested in seeing other characteristics of the Houston Trip Planners audience?
Sign Up