Dstillery Audiences

HOUSTON TRIP PLANNERS

Audience Size: 2.8 Million Devices

Explore the Houston Trip Planners Audience

Below you'll find more information about the Houston Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 2.8 million unique devices whose actions qualify for the Houston Trip Planners audience.

Dstillery Crafted Audiences

INTERESTS

The Houston Trip Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Houston Trip Planners audience is Houston Activity Researchers.

Interest Composition Index
Houston Activity Researchers 33.91% 26.01x
Texas Energy Providers 36.50% 23.44x
Texas Trip Planners 35.21% 22.53x
Austin Trip Planners 32.59% 21.27x
Louisiana Trip Planners 26.69% 17.08x
Billiards Enthusiasts 22.87% 15.87x
Houston Astros Fans 20.89% 15.56x
Texas AM Aggies Fans 18.01% 13.54x
Texas Activity Researchers 16.40% 13.21x
Luxury Boutique Hotel Researchers 19.42% 12.87x
Composition Percentage: The overlap percentage between the Houston Trip Planners audience and the Interest attribute.
Index: A comparison of the Houston Trip Planners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Houston Trip Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Houston Trip Planners audience is Topshop.

Location Composition Index
Topshop 0.03% 1.86x
Jos A. Bank Clothiers 0.51% 1.61x
Johnston and Murphy 0.23% 1.52x
Bonobos 0.09% 1.47x
Ann Taylor 0.04% 1.44x
Buckle 0.25% 1.35x
Aeropostale 0.10% 1.35x
Michael Kors 0.08% 1.34x
Tommy Bahama 0.04% 1.21x
Intermix 0.01% 1.20x
Composition Percentage: The overlap percentage between the Houston Trip Planners audience and the Location attribute.
Index: A comparison of the Houston Trip Planners audience to the internet population.
Dstillery Web Insights

WEBSITES

The Houston Trip Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Houston Trip Planners audience is discoverygreen.com.

Website Composition Index
discoverygreen.com 2.10% 88.46x
cmhouston.org 2.55% 83.04x
comicpalooza.com 1.67% 82.85x
kemahboardwalk.com 2.01% 82.78x
smartfinancialcentre.net 1.19% 80.94x
houstononthecheap.com 5.04% 77.84x
houstontoyotacenter.com 4.53% 77.42x
llakecharles.com 1.22% 69.59x
thenew93q.com 1.08% 67.42x
chistlukeshealth.org 1.14% 65.81x
Composition Percentage: The overlap percentage between the Houston Trip Planners audience and the Web attribute.
Index: A comparison of the Houston Trip Planners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Houston Trip Planners audience is Texas Sporting & Outdoors Cluster.

Content Affinity Composition Index
Texas Sporting & Outdoors Cluster 0.88% 30.53x
Texas Media 52.58% 21.55x
Apartment & Community Real Estate Researchers 0.36% 12.62x
Washington D.C. Hotels 0.01% 12.19x
Austin Cluster 10.08% 11.95x
Oil & Energy 2.44% 11.59x
Texas News 14.71% 10.99x
Texas University Athletics 10.01% 10.94x
Texas News Cluster 8.95% 9.79x
East Texas Cluster 4.17% 9.60x
Composition Percentage: The overlap percentage between the Houston Trip Planners audience and the Content Affinity attribute.
Index: A comparison of the Houston Trip Planners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Houston Trip Planners audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female