Explore the Houston Trip Planners Audience
Below you'll find more information about the Houston Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 3.8 million unique devices whose actions qualify for the Houston Trip Planners audience.
INTERESTS
The Houston Trip Planners audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Houston Trip Planners audience is Texas County and Local Fair Visitors.
| Interest | Composition | Index |
| Texas County and Local Fair Visitors | 33.12% | 14.90x |
| Texas Energy Providers | 29.12% | 13.22x |
| Houston Activity Researchers | 20.57% | 12.21x |
| Houston Astros Fans | 20.82% | 11.86x |
| Texas Longhorn Fans | 19.29% | 10.13x |
| Texas Trip Planners | 26.75% | 10.11x |
| Austin Trip Planners | 21.51% | 9.86x |
| Texas AM Aggies Fans | 15.06% | 8.38x |
| Billiards Enthusiasts | 16.43% | 8.28x |
| Louisiana Trip Planners | 17.28% | 8.12x |
Composition Percentage:
The overlap percentage between the Houston Trip Planners audience and the Interest attribute.
Index: A comparison of the Houston Trip Planners audience to the internet population.
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APPAREL RETAILERS
The Houston Trip Planners audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Houston Trip Planners audience is Express.
| Location | Composition | Index |
| Express | 0.01% | 1.50x |
| The Childrens Place | 0.02% | 1.50x |
| Journeys | 0.01% | 1.29x |
| Old Navy | 0.01% | 1.12x |
| Victoria's Secret | 0.01% | 1.02x |
| Carhartt | 0.12% | 0.94x |
Composition Percentage:
The overlap percentage between the Houston Trip Planners audience and the Location attribute.
Index: A comparison of the Houston Trip Planners audience to the internet population.
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WEBSITES
The Houston Trip Planners audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Houston Trip Planners audience is memorialhermann.org.
| Website | Composition | Index |
| memorialhermann.org | 1.24% | 31.02x |
| visithoustontexas.com | 1.59% | 30.65x |
| houstononthecheap.com | 2.81% | 28.93x |
| houstoniamag.com | 1.48% | 26.49x |
| coveringkaty.com | 1.04% | 23.06x |
| cw39.com | 2.33% | 23.02x |
| fox26houston.com | 7.91% | 22.00x |
| centerpointenergy.com | 2.93% | 21.29x |
| yourconroenews.com | 2.67% | 20.72x |
| houstonpress.com | 7.28% | 18.22x |
Composition Percentage:
The overlap percentage between the Houston Trip Planners audience and the Web attribute.
Index: A comparison of the Houston Trip Planners audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Houston Trip Planners audience is Texas Sporting & Outdoors Cluster.
| Content Affinity | Composition | Index |
| Texas Sporting & Outdoors Cluster | 0.11% | 15.27x |
| Texas Media | 43.46% | 9.94x |
| Apartment & Community Real Estate Researchers | 0.04% | 9.13x |
| Quinceanera Planning | 0.01% | 7.39x |
| Austin Cluster | 11.08% | 6.97x |
| East Texas Cluster | 3.77% | 6.60x |
| Oil & Energy | 0.72% | 6.48x |
| Texas University Athletics | 6.04% | 6.21x |
| Texas News | 12.14% | 6.10x |
| Vietnam Cluster | 0.30% | 6.03x |
Composition Percentage:
The overlap percentage between the Houston Trip Planners audience and the Content Affinity attribute.
Index: A comparison of the Houston Trip Planners audience to the internet population.
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DEMOGRAPHICS
The Houston Trip Planners audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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