Dstillery Audiences

HOUSTON TRIP PLANNERS

Audience Size: 3.4 Million Devices

Explore the Houston Trip Planners Audience

Below you'll find more information about the Houston Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 3.4 million unique devices whose actions qualify for the Houston Trip Planners audience.

Dstillery Crafted Audiences

INTERESTS

The Houston Trip Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Houston Trip Planners audience is Texas Energy Providers.

Interest Composition Index
Texas Energy Providers 31.07% 19.40x
Austin Trip Planners 31.74% 18.40x
Texas Trip Planners 35.40% 17.56x
Louisiana Trip Planners 26.58% 14.93x
Billiards Enthusiasts 21.75% 13.08x
Houston Astros Fans 17.88% 12.06x
Texas AM Aggies Fans 15.24% 10.81x
New Orleans Trip Planners 17.76% 10.70x
Little Rock Trip Planners 19.18% 10.43x
Jazz Festival Enthusiasts 18.62% 10.20x
Composition Percentage: The overlap percentage between the Houston Trip Planners audience and the Interest attribute.
Index: A comparison of the Houston Trip Planners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Houston Trip Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Houston Trip Planners audience is Armani.

Location Composition Index
Armani 0.03% 1.63x
Lorna Jane 0.01% 1.49x
Aeropostale 0.05% 1.37x
Madewell 0.02% 1.33x
Zara 0.03% 1.32x
Charlotte Russe 0.03% 1.30x
Hollister 0.02% 1.30x
LOFT 0.05% 1.29x
Tommy Bahama 0.03% 1.26x
Brooks Brothers 0.04% 1.26x
Composition Percentage: The overlap percentage between the Houston Trip Planners audience and the Location attribute.
Index: A comparison of the Houston Trip Planners audience to the internet population.
Dstillery Web Insights

WEBSITES

The Houston Trip Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Houston Trip Planners audience is discoverygreen.com.

Website Composition Index
discoverygreen.com 2.08% 104.97x
cmhouston.org 2.22% 100.47x
kemahboardwalk.com 1.81% 100.44x
woodlandscenter.org 1.18% 96.93x
tuts.com 1.16% 93.58x
houstononthecheap.com 3.38% 89.25x
houstonisd.org 1.41% 87.69x
houstontoyotacenter.com 6.96% 83.50x
houstonarchitecture.com 1.05% 81.81x
houstoniamag.com 8.28% 75.92x
Composition Percentage: The overlap percentage between the Houston Trip Planners audience and the Web attribute.
Index: A comparison of the Houston Trip Planners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Houston Trip Planners audience is Texas Sporting & Outdoors Cluster.

Content Affinity Composition Index
Texas Sporting & Outdoors Cluster 1.35% 26.22x
Texas Media 40.89% 25.80x
Apartment & Community Real Estate Researchers 0.56% 13.97x
Texas News 12.40% 12.77x
Oil & Energy 3.00% 12.75x
Austin Cluster 8.21% 11.97x
Texas University Athletics 7.33% 11.93x
Washington D.C. Hotels 0.03% 11.50x
Texas News Cluster 9.11% 10.69x
Meeting Planning & Hotels 0.95% 10.54x
Composition Percentage: The overlap percentage between the Houston Trip Planners audience and the Content Affinity attribute.
Index: A comparison of the Houston Trip Planners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Houston Trip Planners audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female