Dstillery Audiences

HOUSTON TRIP PLANNERS

Audience Size: 3.6 Million Devices

Explore the Houston Trip Planners Audience

Below you'll find more information about the Houston Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 3.6 million unique devices whose actions qualify for the Houston Trip Planners audience.

Dstillery Crafted Audiences

INTERESTS

The Houston Trip Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Houston Trip Planners audience is Texas County and Local Fair Visitors.

Interest Composition Index
Texas County and Local Fair Visitors 20.47% 19.73x
Houston Activity Researchers 10.30% 16.48x
Houston Astros Fans 11.51% 16.08x
Texas Energy Providers 19.00% 15.89x
Texas Longhorn Fans 9.73% 12.05x
Austin Trip Planners 13.64% 11.80x
Texas AM Aggies Fans 7.70% 11.46x
Billiards Enthusiasts 8.74% 11.22x
Louisiana Trip Planners 10.87% 10.56x
Houston Rockets Fans 7.90% 9.88x
Composition Percentage: The overlap percentage between the Houston Trip Planners audience and the Interest attribute.
Index: A comparison of the Houston Trip Planners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Houston Trip Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Houston Trip Planners audience is Express.

Location Composition Index
Express 0.01% 1.96x
Victoria's Secret 0.02% 1.46x
Journeys 0.01% 1.25x
Old Navy 0.01% 1.09x
Carhartt 0.07% 0.89x
Composition Percentage: The overlap percentage between the Houston Trip Planners audience and the Location attribute.
Index: A comparison of the Houston Trip Planners audience to the internet population.
Dstillery Web Insights

WEBSITES

The Houston Trip Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Houston Trip Planners audience is houstononthecheap.com.

Website Composition Index
houstononthecheap.com 1.96% 31.46x
cw39.com 1.70% 25.65x
centerpointenergy.com 2.16% 23.20x
fox26houston.com 5.81% 22.63x
yourconroenews.com 1.54% 20.73x
houstonpress.com 4.87% 20.12x
abc13.com 28.42% 15.81x
click2houston.com 26.47% 15.45x
kfdm.com 1.08% 14.98x
khou.com 25.28% 13.49x
Composition Percentage: The overlap percentage between the Houston Trip Planners audience and the Web attribute.
Index: A comparison of the Houston Trip Planners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Houston Trip Planners audience is Texas Media.

Content Affinity Composition Index
Texas Media 22.43% 14.38x
Oil & Energy 0.29% 9.33x
Assorted Topics (Business Support ToolsForm Templates) 0.03% 8.38x
Austin Cluster 4.58% 7.92x
Pre-Built Home Researchers 0.13% 7.42x
Texas University Athletics 2.34% 7.35x
East Texas Cluster 1.47% 7.22x
Texas News 5.14% 6.81x
Vietnam Cluster 0.20% 6.76x
Office Furniture Design 0.03% 6.48x
Composition Percentage: The overlap percentage between the Houston Trip Planners audience and the Content Affinity attribute.
Index: A comparison of the Houston Trip Planners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Houston Trip Planners audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male