Dstillery Audiences

HOUSTON TRIP PLANNERS

Audience Size: 4.4 Million Devices

Explore the Houston Trip Planners Audience

Below you'll find more information about the Houston Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 4.4 million unique devices whose actions qualify for the Houston Trip Planners audience.

Dstillery Crafted Audiences

INTERESTS

The Houston Trip Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Houston Trip Planners audience is Texas County and Local Fair Visitors.

Interest Composition Index
Texas County and Local Fair Visitors 26.48% 13.68x
Houston Activity Researchers 14.52% 12.30x
Texas Energy Providers 23.59% 11.31x
Houston Astros Fans 14.45% 9.94x
Texas Longhorn Fans 12.19% 8.03x
Texas Trip Planners 20.00% 8.01x
Austin Trip Planners 15.75% 7.96x
Billiards Enthusiasts 11.93% 7.36x
Texas AM Aggies Fans 10.13% 7.02x
Houston Rockets Fans 10.04% 6.64x
Composition Percentage: The overlap percentage between the Houston Trip Planners audience and the Interest attribute.
Index: A comparison of the Houston Trip Planners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Houston Trip Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Houston Trip Planners audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.02% 1.43x
J. Crew 0.01% 1.41x
Hollister 0.02% 1.38x
Journeys 0.04% 1.37x
Express 0.02% 1.34x
LOFT 0.02% 1.32x
Lane Bryant 0.02% 1.31x
Zumiez 0.02% 1.31x
The Childrens Place 0.03% 1.29x
Aeropostale 0.02% 1.27x
Composition Percentage: The overlap percentage between the Houston Trip Planners audience and the Location attribute.
Index: A comparison of the Houston Trip Planners audience to the internet population.
Dstillery Web Insights

WEBSITES

The Houston Trip Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Houston Trip Planners audience is houstononthecheap.com.

Website Composition Index
houstononthecheap.com 2.03% 33.40x
cw39.com 2.35% 26.29x
centerpointenergy.com 3.02% 23.82x
fox26houston.com 5.28% 22.97x
houstonpress.com 6.77% 20.70x
yourconroenews.com 1.95% 19.37x
heb.com 1.04% 17.04x
abc13.com 34.52% 15.61x
crawfishboxes.com 1.14% 14.70x
click2houston.com 27.36% 14.68x
Composition Percentage: The overlap percentage between the Houston Trip Planners audience and the Web attribute.
Index: A comparison of the Houston Trip Planners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Houston Trip Planners audience is Texas Media.

Content Affinity Composition Index
Texas Media 31.69% 10.70x
Oil & Energy 0.13% 7.19x
Sports - Golf, Hunting, Fishing 0.03% 6.28x
Vietnam Cluster 0.21% 5.88x
Austin Cluster 6.97% 5.48x
Texas University Athletics 3.47% 5.44x
East Texas Cluster 1.66% 5.43x
Texas News 6.63% 4.99x
Meeting Planning & Hotels 0.04% 4.87x
Northern Texas Cluster 4.16% 4.46x
Composition Percentage: The overlap percentage between the Houston Trip Planners audience and the Content Affinity attribute.
Index: A comparison of the Houston Trip Planners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Houston Trip Planners audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male