Dstillery Audiences

HOUSTON TRIP PLANNERS

Audience Size: 4.2 Million Devices

Explore the Houston Trip Planners Audience

Below you'll find more information about the Houston Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 4.2 million unique devices whose actions qualify for the Houston Trip Planners audience.

Dstillery Crafted Audiences

INTERESTS

The Houston Trip Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Houston Trip Planners audience is Texas County and Local Fair Visitors.

Interest Composition Index
Texas County and Local Fair Visitors 27.17% 14.40x
Houston Activity Researchers 14.78% 12.71x
Texas Energy Providers 23.43% 12.37x
Houston Astros Fans 16.13% 10.68x
Texas Longhorn Fans 13.26% 8.67x
Austin Trip Planners 15.96% 8.46x
Texas Trip Planners 19.43% 7.99x
Texas AM Aggies Fans 10.96% 7.76x
Billiards Enthusiasts 12.39% 7.74x
Houston Rockets Fans 10.61% 7.04x
Composition Percentage: The overlap percentage between the Houston Trip Planners audience and the Interest attribute.
Index: A comparison of the Houston Trip Planners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Houston Trip Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Houston Trip Planners audience is Carhartt.

Location Composition Index
Carhartt 0.04% 0.90x
Composition Percentage: The overlap percentage between the Houston Trip Planners audience and the Location attribute.
Index: A comparison of the Houston Trip Planners audience to the internet population.
Dstillery Web Insights

WEBSITES

The Houston Trip Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Houston Trip Planners audience is houstononthecheap.com.

Website Composition Index
houstononthecheap.com 1.54% 31.76x
cw39.com 2.31% 27.48x
centerpointenergy.com 2.72% 24.88x
fox26houston.com 5.40% 22.80x
yourconroenews.com 1.69% 22.37x
houstonpress.com 5.23% 21.27x
abc13.com 31.79% 16.51x
click2houston.com 26.42% 15.85x
kfdm.com 1.09% 15.37x
khou.com 30.17% 12.96x
Composition Percentage: The overlap percentage between the Houston Trip Planners audience and the Web attribute.
Index: A comparison of the Houston Trip Planners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Houston Trip Planners audience is Texas Sporting & Outdoors Cluster.

Content Affinity Composition Index
Texas Sporting & Outdoors Cluster 0.02% 16.17x
Texas Media 31.69% 11.29x
Vietnam Cluster 0.24% 7.26x
Oil & Energy 0.21% 7.02x
Chemicals 0.02% 6.41x
Austin Cluster 7.39% 6.03x
East Texas Cluster 1.93% 6.01x
Texas University Athletics 3.55% 5.96x
Texas News 6.95% 5.61x
Northern Texas Cluster 4.65% 4.96x
Composition Percentage: The overlap percentage between the Houston Trip Planners audience and the Content Affinity attribute.
Index: A comparison of the Houston Trip Planners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Houston Trip Planners audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male