Dstillery Audiences

HOUSTON TRIP PLANNERS

Audience Size: 5.2 Million Devices

Explore the Houston Trip Planners Audience

Below you'll find more information about the Houston Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 5.2 million unique devices whose actions qualify for the Houston Trip Planners audience.

Dstillery Crafted Audiences

INTERESTS

The Houston Trip Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Houston Trip Planners audience is Texas County and Local Fair Visitors.

Interest Composition Index
Texas County and Local Fair Visitors 33.39% 20.26x
Houston Activity Researchers 24.75% 19.43x
Texas Energy Providers 30.14% 18.61x
Texas Trip Planners 32.41% 17.43x
Austin Trip Planners 28.27% 17.39x
Houston Astros Fans 19.89% 14.86x
Louisiana Trip Planners 23.71% 14.40x
Luxury Boutique Hotel Researchers 19.16% 13.27x
Billiards Enthusiasts 19.36% 12.88x
Texas State Fairs 21.52% 12.23x
Composition Percentage: The overlap percentage between the Houston Trip Planners audience and the Interest attribute.
Index: A comparison of the Houston Trip Planners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Houston Trip Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Houston Trip Planners audience is Topshop.

Location Composition Index
Topshop 0.03% 2.00x
Bonobos 0.12% 1.65x
Jos A. Bank Clothiers 0.35% 1.60x
Buckle 0.33% 1.44x
Madewell 0.01% 1.40x
White House Black Market 0.38% 1.34x
Kate Spade 0.03% 1.23x
Free People 0.02% 1.21x
Ralph Lauren 0.01% 1.20x
Aeropostale 0.06% 1.16x
Composition Percentage: The overlap percentage between the Houston Trip Planners audience and the Location attribute.
Index: A comparison of the Houston Trip Planners audience to the internet population.
Dstillery Web Insights

WEBSITES

The Houston Trip Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Houston Trip Planners audience is cmhouston.org.

Website Composition Index
cmhouston.org 1.22% 52.38x
houstononthecheap.com 2.64% 50.16x
houstontoyotacenter.com 1.42% 49.70x
hccs.edu 3.45% 48.78x
visithoustontexas.com 5.95% 43.64x
mctx.org 1.41% 43.13x
houstoniamag.com 5.52% 42.15x
kelsey-seybold.com 1.40% 41.47x
houstonmethodistcareers.org 1.31% 41.00x
memorialhermann.org 4.66% 40.14x
Composition Percentage: The overlap percentage between the Houston Trip Planners audience and the Web attribute.
Index: A comparison of the Houston Trip Planners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Houston Trip Planners audience is Texas Sporting & Outdoors Cluster.

Content Affinity Composition Index
Texas Sporting & Outdoors Cluster 0.45% 21.83x
Texas Media 36.11% 17.43x
Apartment & Community Real Estate Researchers 0.30% 11.32x
Oil & Energy 1.96% 9.84x
Austin Cluster 6.76% 9.65x
Meeting Planning & Hotels 0.48% 9.34x
Texas University Athletics 5.84% 9.03x
East Texas Cluster 2.94% 8.13x
Texas News 9.38% 8.11x
Texas News Cluster 5.95% 8.06x
Composition Percentage: The overlap percentage between the Houston Trip Planners audience and the Content Affinity attribute.
Index: A comparison of the Houston Trip Planners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Houston Trip Planners audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female