Dstillery Audiences

HOUSTON TRIP PLANNERS

Audience Size: 4 Million Devices

Explore the Houston Trip Planners Audience

Below you'll find more information about the Houston Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 4 million unique devices whose actions qualify for the Houston Trip Planners audience.

Dstillery Crafted Audiences

INTERESTS

The Houston Trip Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Houston Trip Planners audience is Houston Activity Researchers.

Interest Composition Index
Houston Activity Researchers 10.94% 14.01x
Texas County and Local Fair Visitors 20.41% 11.67x
Texas Energy Providers 20.28% 10.04x
Houston Astros Fans 10.02% 7.79x
Texas Activity Researchers 2.80% 6.41x
Texas Trip Planners 17.30% 6.36x
Louisiana Trip Planners 10.31% 6.22x
Austin Trip Planners 6.96% 5.97x
Houston Rockets Fans 8.43% 5.94x
Texas Longhorn Fans 7.53% 5.61x
Composition Percentage: The overlap percentage between the Houston Trip Planners audience and the Interest attribute.
Index: A comparison of the Houston Trip Planners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Houston Trip Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Houston Trip Planners audience is Michael Kors.

Location Composition Index
Michael Kors 0.01% 1.61x
Jos A. Bank Clothiers 0.01% 1.45x
Gap 0.02% 1.39x
Express 0.02% 1.32x
White House Black Market 0.02% 1.29x
Buckle 0.02% 1.19x
Journeys 0.02% 1.17x
The Childrens Place 0.02% 1.13x
Lane Bryant 0.01% 1.10x
Zumiez 0.01% 1.07x
Composition Percentage: The overlap percentage between the Houston Trip Planners audience and the Location attribute.
Index: A comparison of the Houston Trip Planners audience to the internet population.
Dstillery Web Insights

WEBSITES

The Houston Trip Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Houston Trip Planners audience is houstononthecheap.com.

Website Composition Index
houstononthecheap.com 1.86% 31.28x
fox26houston.com 5.10% 24.49x
cw39.com 1.79% 22.93x
galvnews.com 2.17% 22.67x
centerpointenergy.com 2.73% 21.44x
houstonpress.com 2.80% 19.10x
yourconroenews.com 1.29% 19.05x
click2houston.com 18.74% 16.21x
abc13.com 28.19% 14.72x
khou.com 20.80% 12.72x
Composition Percentage: The overlap percentage between the Houston Trip Planners audience and the Web attribute.
Index: A comparison of the Houston Trip Planners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Houston Trip Planners audience is Texas Media.

Content Affinity Composition Index
Texas Media 23.61% 11.58x
Oil & Energy 0.04% 8.10x
Meeting Planning & Hotels 0.01% 6.32x
Sports - Golf, Hunting, Fishing 0.02% 6.07x
Texas University Athletics 2.35% 5.46x
East Texas Cluster 1.22% 5.16x
Vietnam Cluster 0.12% 4.68x
Learning & Development Products 0.03% 4.45x
Scotland Travel 0.01% 3.99x
Texas News 4.43% 3.96x
Composition Percentage: The overlap percentage between the Houston Trip Planners audience and the Content Affinity attribute.
Index: A comparison of the Houston Trip Planners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Houston Trip Planners audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male