Dstillery Audiences

HOUSTON TRIP PLANNERS

Audience Size: 3.4 Million Devices

Explore the Houston Trip Planners Audience

Below you'll find more information about the Houston Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 3.4 million unique devices whose actions qualify for the Houston Trip Planners audience.

Dstillery Crafted Audiences

INTERESTS

The Houston Trip Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Houston Trip Planners audience is Houston Activity Researchers.

Interest Composition Index
Houston Activity Researchers 27.48% 29.33x
Texas Energy Providers 32.66% 26.40x
Austin Trip Planners 29.97% 24.07x
Texas Trip Planners 33.81% 23.73x
Louisiana Trip Planners 23.92% 19.93x
Houston Astros Fans 16.66% 18.49x
Billiards Enthusiasts 19.99% 18.24x
Texas Activity Researchers 13.71% 16.10x
Texas AM Aggies Fans 14.61% 16.07x
New York City Fine Theatre Enthusiasts 13.47% 14.55x
Composition Percentage: The overlap percentage between the Houston Trip Planners audience and the Interest attribute.
Index: A comparison of the Houston Trip Planners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Houston Trip Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Houston Trip Planners audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.39% 1.63x
Mens Wearhouse 0.40% 1.01x
Composition Percentage: The overlap percentage between the Houston Trip Planners audience and the Location attribute.
Index: A comparison of the Houston Trip Planners audience to the internet population.
Dstillery Web Insights

WEBSITES

The Houston Trip Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Houston Trip Planners audience is discoverygreen.com.

Website Composition Index
discoverygreen.com 1.86% 97.21x
cmhouston.org 2.10% 91.62x
kemahboardwalk.com 1.65% 91.57x
smartfinancialcentre.net 1.08% 90.21x
comicpalooza.com 1.87% 88.96x
houstononthecheap.com 3.87% 87.54x
houstontoyotacenter.com 4.95% 84.74x
llakecharles.com 1.27% 75.16x
chistlukeshealth.org 1.07% 71.79x
visithoustontexas.com 10.24% 70.20x
Composition Percentage: The overlap percentage between the Houston Trip Planners audience and the Web attribute.
Index: A comparison of the Houston Trip Planners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Houston Trip Planners audience is Texas Media.

Content Affinity Composition Index
Texas Media 46.28% 26.57x
Oil & Energy 2.62% 13.98x
Texas News 11.63% 12.89x
Austin Cluster 8.21% 12.85x
Texas University Athletics 8.04% 12.79x
Texas News Cluster 7.82% 11.09x
East Texas Cluster 3.08% 10.27x
Pre-Built Home Researchers 2.59% 9.06x
Northern Texas Cluster 6.48% 8.89x
Caribbean Vacation 1.87% 7.70x
Composition Percentage: The overlap percentage between the Houston Trip Planners audience and the Content Affinity attribute.
Index: A comparison of the Houston Trip Planners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Houston Trip Planners audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female