Dstillery Audiences

HOUSTON TRIP PLANNERS

Audience Size: 1.2 Million Devices

Explore the Houston Trip Planners Audience

Below you'll find more information about the Houston Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 1.2 million unique devices whose actions qualify for the Houston Trip Planners audience.

Dstillery Crafted Audiences

INTERESTS

The Houston Trip Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Houston Trip Planners audience is Texas Activity Researchers.

Interest Composition Index
Texas Activity Researchers 16.38% 67.58x
Houston Activity Researchers 36.94% 65.64x
San Francisco Trip Planners 29.39% 35.98x
Texas AM Aggies Fans 37.85% 34.43x
Cholesterol Researchers 6.34% 32.91x
Financial Business Intelligence Researchers 14.82% 32.83x
New Orleans Trip Planners 27.81% 31.41x
Texas Longhorn Fans 39.60% 29.40x
Houston Astros Fans 39.06% 28.76x
Advertising Professionals 13.38% 28.28x
Composition Percentage: The overlap percentage between the Houston Trip Planners audience and the Interest attribute.
Index: A comparison of the Houston Trip Planners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Houston Trip Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Houston Trip Planners audience is Gymboree.

Location Composition Index
Gymboree 0.05% 2.37x
Lane Bryant 0.02% 1.83x
Buckle 0.03% 1.55x
White House Black Market 0.02% 1.55x
Aeropostale 0.02% 1.53x
Michael Kors 0.01% 1.49x
Journeys 0.04% 1.40x
Dressbarn 0.01% 1.29x
Zumiez 0.03% 1.28x
J. Crew 0.01% 1.18x
Composition Percentage: The overlap percentage between the Houston Trip Planners audience and the Location attribute.
Index: A comparison of the Houston Trip Planners audience to the internet population.
Dstillery Web Insights

WEBSITES

The Houston Trip Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Houston Trip Planners audience is crawfishboxes.com.

Website Composition Index
crawfishboxes.com 4.84% 82.32x
climbingtalshill.com 4.98% 80.48x
bbstexorleans.com 1.07% 72.82x
torotimes.com 1.29% 70.54x
cw39.com 3.73% 67.88x
gigemgazette.com 1.96% 65.95x
battleredblog.com 4.46% 64.72x
thedreamshake.com 2.43% 61.26x
houstononthecheap.com 2.73% 58.72x
bluebonnetnews.com 1.14% 56.49x
Composition Percentage: The overlap percentage between the Houston Trip Planners audience and the Web attribute.
Index: A comparison of the Houston Trip Planners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Houston Trip Planners audience is Texas University Athletics.

Content Affinity Composition Index
Texas University Athletics 12.02% 29.35x
Texas Media 53.61% 27.69x
Sports - Golf, Hunting, Fishing 0.11% 27.07x
Austin Cluster 20.45% 22.51x
Texas News Cluster 5.90% 21.55x
East Texas Cluster 3.88% 20.95x
Oil & Energy 0.10% 20.08x
Texas News 20.38% 16.98x
Northern Texas Cluster 16.60% 16.38x
College Sports 0.20% 13.16x
Composition Percentage: The overlap percentage between the Houston Trip Planners audience and the Content Affinity attribute.
Index: A comparison of the Houston Trip Planners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Houston Trip Planners audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male