Dstillery Audiences

HOUSTON TRIP PLANNERS

Audience Size: 4.7 Million Devices

Explore the Houston Trip Planners Audience

Below you'll find more information about the Houston Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 4.7 million unique devices whose actions qualify for the Houston Trip Planners audience.

Dstillery Crafted Audiences

INTERESTS

The Houston Trip Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Houston Trip Planners audience is Texas County and Local Fair Visitors.

Interest Composition Index
Texas County and Local Fair Visitors 34.52% 18.10x
Texas Energy Providers 29.42% 15.61x
Houston Activity Researchers 22.51% 15.21x
Houston Astros Fans 23.37% 14.78x
Texas Trip Planners 27.66% 12.91x
Austin Trip Planners 23.11% 12.73x
Louisiana Trip Planners 19.25% 11.02x
Burger Enthusiast 0.39% 10.30x
Billiards Enthusiasts 17.44% 10.27x
Texas Longhorn Fans 17.33% 10.24x
Composition Percentage: The overlap percentage between the Houston Trip Planners audience and the Interest attribute.
Index: A comparison of the Houston Trip Planners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Houston Trip Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Houston Trip Planners audience is Aeropostale.

Location Composition Index
Aeropostale 0.01% 1.75x
The Childrens Place 0.01% 1.55x
Old Navy 0.01% 1.14x
Carhartt 0.12% 1.07x
Victoria's Secret 0.01% 0.93x
Mens Wearhouse 0.01% 0.81x
Composition Percentage: The overlap percentage between the Houston Trip Planners audience and the Location attribute.
Index: A comparison of the Houston Trip Planners audience to the internet population.
Dstillery Web Insights

WEBSITES

The Houston Trip Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Houston Trip Planners audience is hccs.edu.

Website Composition Index
hccs.edu 1.51% 43.25x
rodeohouston.com 1.58% 39.90x
visithoustontexas.com 3.66% 39.33x
houstononthecheap.com 4.04% 38.96x
memorialhermann.org 2.85% 38.84x
houstoniamag.com 3.30% 35.19x
yourconroenews.com 3.31% 28.45x
fox26houston.com 11.01% 26.20x
austintexas.org 2.05% 26.01x
cw39.com 1.86% 25.94x
Composition Percentage: The overlap percentage between the Houston Trip Planners audience and the Web attribute.
Index: A comparison of the Houston Trip Planners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Houston Trip Planners audience is Texas Sporting & Outdoors Cluster.

Content Affinity Composition Index
Texas Sporting & Outdoors Cluster 0.23% 21.36x
Texas Media 44.97% 16.48x
Apartment & Community Real Estate Researchers 0.14% 12.37x
Oil & Energy 1.29% 9.31x
Meeting Planning & Hotels 0.30% 8.69x
Texas University Athletics 5.93% 8.32x
Austin Cluster 8.50% 8.10x
Quinceanera Planning 0.02% 7.50x
East Texas Cluster 3.47% 7.40x
Texas News 11.28% 7.32x
Composition Percentage: The overlap percentage between the Houston Trip Planners audience and the Content Affinity attribute.
Index: A comparison of the Houston Trip Planners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Houston Trip Planners audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female