Dstillery Audiences

HOUSTON TRIP PLANNERS

Audience Size: 355.9 Thousand Devices

Explore the Houston Trip Planners Audience

Below you'll find more information about the Houston Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 355.9 thousand unique devices whose actions qualify for the Houston Trip Planners audience.

Dstillery Crafted Audiences

INTERESTS

The Houston Trip Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Houston Trip Planners audience is Houston Activity Researchers.

Interest Composition Index
Houston Activity Researchers 73.19% 69.54x
Dallas Mavericks Fans 48.22% 50.14x
Texas Activity Researchers 41.23% 47.50x
Retired Government Employees 9.43% 42.34x
Houston Astros Fans 42.83% 37.61x
Mens Fitness Publication Readers 13.66% 34.29x
Houston Texans Fans 33.62% 33.87x
San Diego Trip Planners 23.45% 33.79x
Texas Longhorn Fans 39.78% 33.34x
San Francisco Trip Planners 25.52% 33.05x
Composition Percentage: The overlap percentage between the Houston Trip Planners audience and the Interest attribute.
Index: A comparison of the Houston Trip Planners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Houston Trip Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Houston Trip Planners audience is Gymboree.

Location Composition Index
Gymboree 0.03% 3.25x
Maurices 0.01% 0.66x
Composition Percentage: The overlap percentage between the Houston Trip Planners audience and the Location attribute.
Index: A comparison of the Houston Trip Planners audience to the internet population.
Dstillery Web Insights

WEBSITES

The Houston Trip Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Houston Trip Planners audience is crawfishboxes.com.

Website Composition Index
crawfishboxes.com 4.18% 89.43x
cw39.com 4.76% 70.54x
gigemgazette.com 1.14% 69.52x
krbe.com 1.14% 67.94x
climbingtalshill.com 5.75% 67.14x
houstononthecheap.com 3.02% 65.63x
thedreamshake.com 1.53% 65.44x
battleredblog.com 3.62% 58.60x
goodbullhunting.com 2.61% 54.47x
yourconroenews.com 3.16% 53.55x
Composition Percentage: The overlap percentage between the Houston Trip Planners audience and the Web attribute.
Index: A comparison of the Houston Trip Planners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Houston Trip Planners audience is Texas Media.

Content Affinity Composition Index
Texas Media 55.28% 32.42x
Texas University Athletics 10.56% 31.76x
Austin Cluster 16.70% 25.86x
Texas News Cluster 3.95% 22.94x
East Texas Cluster 2.74% 19.55x
Northern Texas Cluster 14.33% 18.93x
Texas News 18.39% 18.46x
Assorted Topics (Viral Media, Paid Traffic) 10.81% 14.18x
Australia & New Zealand Media 1.81% 13.99x
Clean Energy 0.08% 13.81x
Composition Percentage: The overlap percentage between the Houston Trip Planners audience and the Content Affinity attribute.
Index: A comparison of the Houston Trip Planners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Houston Trip Planners audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male