Explore the Houston Trip Planners Audience
Below you'll find more information about the Houston Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 5.2 million unique devices whose actions qualify for the Houston Trip Planners audience.
INTERESTS
The Houston Trip Planners audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Houston Trip Planners audience is Texas County and Local Fair Visitors.
| Interest | Composition | Index |
| Texas County and Local Fair Visitors | 33.39% | 20.26x |
| Houston Activity Researchers | 24.75% | 19.43x |
| Texas Energy Providers | 30.14% | 18.61x |
| Texas Trip Planners | 32.41% | 17.43x |
| Austin Trip Planners | 28.27% | 17.39x |
| Houston Astros Fans | 19.89% | 14.86x |
| Louisiana Trip Planners | 23.71% | 14.40x |
| Luxury Boutique Hotel Researchers | 19.16% | 13.27x |
| Billiards Enthusiasts | 19.36% | 12.88x |
| Texas State Fairs | 21.52% | 12.23x |
Composition Percentage:
The overlap percentage between the Houston Trip Planners audience and the Interest attribute.
Index: A comparison of the Houston Trip Planners audience to the internet population.
Curious about what else the Houston Trip Planners audience is interested in?
Sign Up
APPAREL RETAILERS
The Houston Trip Planners audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Houston Trip Planners audience is Topshop.
| Location | Composition | Index |
| Topshop | 0.03% | 2.00x |
| Bonobos | 0.12% | 1.65x |
| Jos A. Bank Clothiers | 0.35% | 1.60x |
| Buckle | 0.33% | 1.44x |
| Madewell | 0.01% | 1.40x |
| White House Black Market | 0.38% | 1.34x |
| Kate Spade | 0.03% | 1.23x |
| Free People | 0.02% | 1.21x |
| Ralph Lauren | 0.01% | 1.20x |
| Aeropostale | 0.06% | 1.16x |
Composition Percentage:
The overlap percentage between the Houston Trip Planners audience and the Location attribute.
Index: A comparison of the Houston Trip Planners audience to the internet population.
Want to find more of the Houston Trip Planners audience in the real world?
Sign Up
WEBSITES
The Houston Trip Planners audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Houston Trip Planners audience is cmhouston.org.
| Website | Composition | Index |
| cmhouston.org | 1.22% | 52.38x |
| houstononthecheap.com | 2.64% | 50.16x |
| houstontoyotacenter.com | 1.42% | 49.70x |
| hccs.edu | 3.45% | 48.78x |
| visithoustontexas.com | 5.95% | 43.64x |
| mctx.org | 1.41% | 43.13x |
| houstoniamag.com | 5.52% | 42.15x |
| kelsey-seybold.com | 1.40% | 41.47x |
| houstonmethodistcareers.org | 1.31% | 41.00x |
| memorialhermann.org | 4.66% | 40.14x |
Composition Percentage:
The overlap percentage between the Houston Trip Planners audience and the Web attribute.
Index: A comparison of the Houston Trip Planners audience to the internet population.
Want to see more of the websites the Houston Trip Planners audience visits?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Houston Trip Planners audience is Texas Sporting & Outdoors Cluster.
| Content Affinity | Composition | Index |
| Texas Sporting & Outdoors Cluster | 0.45% | 21.83x |
| Texas Media | 36.11% | 17.43x |
| Apartment & Community Real Estate Researchers | 0.30% | 11.32x |
| Oil & Energy | 1.96% | 9.84x |
| Austin Cluster | 6.76% | 9.65x |
| Meeting Planning & Hotels | 0.48% | 9.34x |
| Texas University Athletics | 5.84% | 9.03x |
| East Texas Cluster | 2.94% | 8.13x |
| Texas News | 9.38% | 8.11x |
| Texas News Cluster | 5.95% | 8.06x |
Composition Percentage:
The overlap percentage between the Houston Trip Planners audience and the Content Affinity attribute.
Index: A comparison of the Houston Trip Planners audience to the internet population.
Want to see more of the Content Affinities the Houston Trip Planners audience visits?
Sign Up
DEMOGRAPHICS
The Houston Trip Planners audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
Interested in seeing other characteristics of the Houston Trip Planners audience?
Sign Up