Dstillery Audiences

HOUSTON TRIP PLANNERS

Audience Size: 3.6 Million Devices

Explore the Houston Trip Planners Audience

Below you'll find more information about the Houston Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 3.6 million unique devices whose actions qualify for the Houston Trip Planners audience.

Dstillery Crafted Audiences

INTERESTS

The Houston Trip Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Houston Trip Planners audience is Texas Energy Providers.

Interest Composition Index
Texas Energy Providers 31.75% 18.18x
Austin Trip Planners 32.10% 17.78x
Texas Trip Planners 35.34% 16.96x
Louisiana Trip Planners 26.70% 14.47x
Billiards Enthusiasts 21.22% 12.58x
Houston Astros Fans 7.39% 11.07x
New Orleans Trip Planners 17.71% 10.42x
Jazz Festival Enthusiasts 18.76% 10.10x
Texas AM Aggies Fans 6.57% 10.09x
Denver Trip Planners 20.00% 10.03x
Composition Percentage: The overlap percentage between the Houston Trip Planners audience and the Interest attribute.
Index: A comparison of the Houston Trip Planners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Houston Trip Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Houston Trip Planners audience is Talbots.

Location Composition Index
Talbots 0.06% 1.62x
Dressbarn 0.06% 1.61x
LOFT 0.05% 1.35x
Chicos 0.05% 1.19x
Charlotte Russe 0.02% 1.16x
Armani 0.02% 1.15x
Tommy Bahama 0.03% 1.15x
Coach 0.06% 1.15x
Zara 0.02% 1.10x
Free People 0.02% 1.10x
Composition Percentage: The overlap percentage between the Houston Trip Planners audience and the Location attribute.
Index: A comparison of the Houston Trip Planners audience to the internet population.
Dstillery Web Insights

WEBSITES

The Houston Trip Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Houston Trip Planners audience is discoverygreen.com.

Website Composition Index
discoverygreen.com 1.91% 105.87x
milleroutdoortheatre.com 0.84% 105.28x
bbscafe.com 0.71% 103.90x
houstonautoshow.com 0.20% 103.58x
visitahoustontexas.com 0.52% 103.40x
rodeohouston.com 0.37% 103.34x
houstonfunplex.com 0.25% 102.39x
cmhouston.org 2.17% 102.17x
comicpalooza.com 0.86% 101.70x
kemahboardwalk.com 1.92% 101.57x
Composition Percentage: The overlap percentage between the Houston Trip Planners audience and the Web attribute.
Index: A comparison of the Houston Trip Planners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Houston Trip Planners audience is Texas Media.

Content Affinity Composition Index
Texas Media 38.73% 25.92x
Texas Sporting & Outdoors Cluster 1.42% 24.24x
Apartment & Community Real Estate Researchers 0.56% 13.29x
Texas News 12.11% 12.44x
Oil & Energy 3.19% 12.34x
Texas University Athletics 6.58% 12.09x
Washington D.C. Hotels 0.04% 11.42x
Austin Cluster 7.95% 11.39x
Texas News Cluster 8.74% 10.61x
Meeting Planning & Hotels 0.96% 9.81x
Composition Percentage: The overlap percentage between the Houston Trip Planners audience and the Content Affinity attribute.
Index: A comparison of the Houston Trip Planners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Houston Trip Planners audience resonates most for the following age and income brackets.
Age
18-24
Income
$150,000-$249,999