Dstillery Audiences

HOUSTON TRIP PLANNERS

Audience Size: 3.8 Million Devices

Explore the Houston Trip Planners Audience

Below you'll find more information about the Houston Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 3.8 million unique devices whose actions qualify for the Houston Trip Planners audience.

Dstillery Crafted Audiences

INTERESTS

The Houston Trip Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Houston Trip Planners audience is Texas County and Local Fair Visitors.

Interest Composition Index
Texas County and Local Fair Visitors 33.12% 14.90x
Texas Energy Providers 29.12% 13.22x
Houston Activity Researchers 20.57% 12.21x
Houston Astros Fans 20.82% 11.86x
Texas Longhorn Fans 19.29% 10.13x
Texas Trip Planners 26.75% 10.11x
Austin Trip Planners 21.51% 9.86x
Texas AM Aggies Fans 15.06% 8.38x
Billiards Enthusiasts 16.43% 8.28x
Louisiana Trip Planners 17.28% 8.12x
Composition Percentage: The overlap percentage between the Houston Trip Planners audience and the Interest attribute.
Index: A comparison of the Houston Trip Planners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Houston Trip Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Houston Trip Planners audience is Express.

Location Composition Index
Express 0.01% 1.50x
The Childrens Place 0.02% 1.50x
Journeys 0.01% 1.29x
Old Navy 0.01% 1.12x
Victoria's Secret 0.01% 1.02x
Carhartt 0.12% 0.94x
Composition Percentage: The overlap percentage between the Houston Trip Planners audience and the Location attribute.
Index: A comparison of the Houston Trip Planners audience to the internet population.
Dstillery Web Insights

WEBSITES

The Houston Trip Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Houston Trip Planners audience is memorialhermann.org.

Website Composition Index
memorialhermann.org 1.24% 31.02x
visithoustontexas.com 1.59% 30.65x
houstononthecheap.com 2.81% 28.93x
houstoniamag.com 1.48% 26.49x
coveringkaty.com 1.04% 23.06x
cw39.com 2.33% 23.02x
fox26houston.com 7.91% 22.00x
centerpointenergy.com 2.93% 21.29x
yourconroenews.com 2.67% 20.72x
houstonpress.com 7.28% 18.22x
Composition Percentage: The overlap percentage between the Houston Trip Planners audience and the Web attribute.
Index: A comparison of the Houston Trip Planners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Houston Trip Planners audience is Texas Sporting & Outdoors Cluster.

Content Affinity Composition Index
Texas Sporting & Outdoors Cluster 0.11% 15.27x
Texas Media 43.46% 9.94x
Apartment & Community Real Estate Researchers 0.04% 9.13x
Quinceanera Planning 0.01% 7.39x
Austin Cluster 11.08% 6.97x
East Texas Cluster 3.77% 6.60x
Oil & Energy 0.72% 6.48x
Texas University Athletics 6.04% 6.21x
Texas News 12.14% 6.10x
Vietnam Cluster 0.30% 6.03x
Composition Percentage: The overlap percentage between the Houston Trip Planners audience and the Content Affinity attribute.
Index: A comparison of the Houston Trip Planners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Houston Trip Planners audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male