Dstillery Audiences

HOUSTON TRIP PLANNERS

Audience Size: 4.2 Million Devices

Explore the Houston Trip Planners Audience

Below you'll find more information about the Houston Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 4.2 million unique devices whose actions qualify for the Houston Trip Planners audience.

Dstillery Crafted Audiences

INTERESTS

The Houston Trip Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Houston Trip Planners audience is Texas County and Local Fair Visitors.

Interest Composition Index
Texas County and Local Fair Visitors 25.93% 14.10x
Houston Activity Researchers 14.21% 13.51x
Texas Energy Providers 22.90% 12.22x
Houston Astros Fans 13.94% 9.77x
Austin Trip Planners 15.53% 8.28x
Texas Longhorn Fans 11.23% 7.78x
Texas Trip Planners 19.04% 7.74x
Billiards Enthusiasts 11.71% 7.66x
Texas AM Aggies Fans 9.68% 7.17x
Louisiana Trip Planners 12.53% 7.14x
Composition Percentage: The overlap percentage between the Houston Trip Planners audience and the Interest attribute.
Index: A comparison of the Houston Trip Planners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Houston Trip Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Houston Trip Planners audience is Michael Kors.

Location Composition Index
Michael Kors 0.02% 1.66x
Lane Bryant 0.03% 1.48x
Express 0.03% 1.41x
White House Black Market 0.03% 1.40x
Buckle 0.03% 1.32x
Zumiez 0.02% 1.26x
Dressbarn 0.02% 1.24x
Banana Republic 0.02% 1.24x
Jos A. Bank Clothiers 0.02% 1.23x
The Childrens Place 0.03% 1.21x
Composition Percentage: The overlap percentage between the Houston Trip Planners audience and the Location attribute.
Index: A comparison of the Houston Trip Planners audience to the internet population.
Dstillery Web Insights

WEBSITES

The Houston Trip Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Houston Trip Planners audience is houstononthecheap.com.

Website Composition Index
houstononthecheap.com 1.85% 34.46x
cw39.com 2.33% 27.72x
centerpointenergy.com 2.79% 24.74x
fox26houston.com 4.82% 23.76x
yourconroenews.com 1.75% 21.46x
houstonpress.com 5.07% 21.44x
abc13.com 33.71% 16.81x
click2houston.com 25.66% 16.43x
crawfishboxes.com 1.10% 14.81x
kfdm.com 1.31% 13.84x
Composition Percentage: The overlap percentage between the Houston Trip Planners audience and the Web attribute.
Index: A comparison of the Houston Trip Planners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Houston Trip Planners audience is Texas Media.

Content Affinity Composition Index
Texas Media 29.96% 11.12x
Oil & Energy 0.10% 9.43x
Malaya 0.15% 6.20x
Sports - Golf, Hunting, Fishing 0.02% 5.85x
Texas University Athletics 3.48% 5.73x
East Texas Cluster 1.61% 5.72x
Vietnam Cluster 0.19% 5.35x
Meeting Planning & Hotels 0.04% 5.35x
Austin Cluster 6.12% 5.34x
Texas News 6.48% 4.91x
Composition Percentage: The overlap percentage between the Houston Trip Planners audience and the Content Affinity attribute.
Index: A comparison of the Houston Trip Planners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Houston Trip Planners audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male