Dstillery Audiences

HOUSTON TRIP PLANNERS

Audience Size: 5.6 Million Devices

Explore the Houston Trip Planners Audience

Below you'll find more information about the Houston Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 5.6 million unique devices whose actions qualify for the Houston Trip Planners audience.

Dstillery Crafted Audiences

INTERESTS

The Houston Trip Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Houston Trip Planners audience is Texas County and Local Fair Visitors.

Interest Composition Index
Texas County and Local Fair Visitors 29.23% 14.72x
Houston Activity Researchers 22.83% 13.54x
Texas Energy Providers 27.28% 13.35x
Texas Trip Planners 29.51% 12.84x
Austin Trip Planners 25.77% 12.51x
Louisiana Trip Planners 21.10% 11.24x
Houston Astros Fans 18.07% 11.17x
Billiards Enthusiasts 17.10% 9.86x
Luxury Boutique Hotel Researchers 20.75% 9.69x
Burger Enthusiast 0.16% 9.59x
Composition Percentage: The overlap percentage between the Houston Trip Planners audience and the Interest attribute.
Index: A comparison of the Houston Trip Planners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Houston Trip Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Houston Trip Planners audience is Ann Taylor.

Location Composition Index
Ann Taylor 0.02% 1.55x
Tommy Bahama 0.02% 1.53x
Express Outlets 0.01% 1.40x
Michael Kors 0.06% 1.36x
Madewell 0.03% 1.34x
Jos A. Bank Clothiers 0.04% 1.31x
Kate Spade 0.03% 1.29x
Buckle 0.06% 1.27x
Talbots 0.03% 1.27x
Express 0.09% 1.24x
Composition Percentage: The overlap percentage between the Houston Trip Planners audience and the Location attribute.
Index: A comparison of the Houston Trip Planners audience to the internet population.
Dstillery Web Insights

WEBSITES

The Houston Trip Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Houston Trip Planners audience is houstononthecheap.com.

Website Composition Index
houstononthecheap.com 2.77% 40.48x
hccs.edu 2.09% 40.27x
mctx.org 1.13% 37.83x
visithoustontexas.com 4.67% 36.90x
kelsey-seybold.com 1.21% 36.28x
memorialhermann.org 3.64% 35.16x
houstoniamag.com 4.27% 34.25x
austintexas.org 2.83% 26.61x
cw39.com 1.35% 25.86x
yourconroenews.com 1.82% 25.23x
Composition Percentage: The overlap percentage between the Houston Trip Planners audience and the Web attribute.
Index: A comparison of the Houston Trip Planners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Houston Trip Planners audience is Texas Sporting & Outdoors Cluster.

Content Affinity Composition Index
Texas Sporting & Outdoors Cluster 0.32% 19.52x
Texas Media 28.86% 14.94x
Apartment & Community Real Estate Researchers 0.19% 10.05x
Oil & Energy 1.47% 8.53x
Meeting Planning & Hotels 0.38% 7.89x
Austin Cluster 6.04% 7.74x
Texas University Athletics 4.97% 7.45x
Texas News 8.23% 6.95x
Texas News Cluster 5.17% 6.94x
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.08% 6.80x
Composition Percentage: The overlap percentage between the Houston Trip Planners audience and the Content Affinity attribute.
Index: A comparison of the Houston Trip Planners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Houston Trip Planners audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female