Dstillery Audiences

HOUSTON TRIP PLANNERS

Audience Size: 5.7 Million Devices

Explore the Houston Trip Planners Audience

Below you'll find more information about the Houston Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 5.7 million unique devices whose actions qualify for the Houston Trip Planners audience.

Dstillery Crafted Audiences

INTERESTS

The Houston Trip Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Houston Trip Planners audience is Texas County and Local Fair Visitors.

Interest Composition Index
Texas County and Local Fair Visitors 31.53% 19.20x
Houston Activity Researchers 22.62% 17.92x
Texas Energy Providers 27.74% 17.40x
Austin Trip Planners 25.92% 16.42x
Texas Trip Planners 30.53% 16.27x
Houston Astros Fans 19.51% 14.58x
Louisiana Trip Planners 21.27% 13.81x
Luxury Boutique Hotel Researchers 17.32% 12.68x
Billiards Enthusiasts 17.88% 12.24x
Texas State Fairs 20.24% 11.54x
Composition Percentage: The overlap percentage between the Houston Trip Planners audience and the Interest attribute.
Index: A comparison of the Houston Trip Planners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Houston Trip Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Houston Trip Planners audience is Ann Taylor.

Location Composition Index
Ann Taylor 0.02% 1.61x
Tommy Bahama 0.01% 1.54x
Jos A. Bank Clothiers 0.03% 1.38x
Armani 0.02% 1.37x
Michael Kors 0.04% 1.31x
Buckle 0.04% 1.29x
Aeropostale 0.05% 1.29x
Madewell 0.02% 1.29x
Talbots 0.02% 1.25x
Express 0.06% 1.23x
Composition Percentage: The overlap percentage between the Houston Trip Planners audience and the Location attribute.
Index: A comparison of the Houston Trip Planners audience to the internet population.
Dstillery Web Insights

WEBSITES

The Houston Trip Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Houston Trip Planners audience is cmhouston.org.

Website Composition Index
cmhouston.org 1.13% 48.68x
houstononthecheap.com 2.44% 46.31x
hccs.edu 2.97% 45.41x
mctx.org 1.27% 41.02x
visithoustontexas.com 5.33% 40.79x
houstoniamag.com 4.95% 39.36x
houstonmethodistcareers.org 1.13% 39.07x
kelsey-seybold.com 1.36% 38.82x
memorialhermann.org 4.23% 37.92x
austintexas.org 3.24% 30.39x
Composition Percentage: The overlap percentage between the Houston Trip Planners audience and the Web attribute.
Index: A comparison of the Houston Trip Planners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Houston Trip Planners audience is Texas Sporting & Outdoors Cluster.

Content Affinity Composition Index
Texas Sporting & Outdoors Cluster 0.38% 21.47x
Texas Media 33.80% 16.94x
Apartment & Community Real Estate Researchers 0.24% 11.25x
Oil & Energy 1.71% 9.66x
Austin Cluster 6.52% 9.07x
Meeting Planning & Hotels 0.44% 9.04x
Texas University Athletics 5.49% 8.80x
Texas News 9.41% 7.74x
East Texas Cluster 2.68% 7.70x
Texas News Cluster 5.54% 7.52x
Composition Percentage: The overlap percentage between the Houston Trip Planners audience and the Content Affinity attribute.
Index: A comparison of the Houston Trip Planners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Houston Trip Planners audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female