Dstillery Audiences

HULU USERS

Audience Size: 2.2 Million Devices

Explore the Hulu Users Audience

Below you'll find more information about the Hulu Users audience, broken down in different categories based on their digital and physical behaviors. These are 2.2 million unique devices whose actions qualify for the Hulu Users audience.

Dstillery Crafted Audiences

INTERESTS

The Hulu Users audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Hulu Users audience is Amazon Prime Movie Subscribers.

Interest Composition Index
Amazon Prime Movie Subscribers 42.48% 44.50x
Hard Seltzer Aficionados 23.20% 40.05x
True Crime Podcast Listeners 31.85% 38.63x
Streaming Video Fans 37.86% 29.88x
Moviegoers 31.22% 27.31x
Blu-ray & DVD Movie Shoppers 38.05% 26.48x
Drama Show Watchers 26.31% 25.30x
TV Junkies 25.33% 25.10x
Nashville Activity Researchers 22.81% 24.75x
Streaming British TV Users 25.98% 23.60x
Composition Percentage: The overlap percentage between the Hulu Users audience and the Interest attribute.
Index: A comparison of the Hulu Users audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Hulu Users audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Hulu Users audience is Lululemon.

Location Composition Index
Lululemon 0.01% 1.69x
White House Black Market 0.03% 1.46x
Eddie Bauer 0.01% 1.45x
Jos A. Bank Clothiers 0.02% 1.45x
Coach 0.01% 1.43x
Forever 21 0.02% 1.42x
Chicos 0.03% 1.39x
Hollister 0.02% 1.37x
Zumiez 0.02% 1.36x
Old Navy 0.05% 1.33x
Composition Percentage: The overlap percentage between the Hulu Users audience and the Location attribute.
Index: A comparison of the Hulu Users audience to the internet population.
Dstillery Web Insights

WEBSITES

The Hulu Users audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Hulu Users audience is the-numbers.com.

Website Composition Index
the-numbers.com 1.10% 24.02x
thereviewgeek.com 2.17% 22.80x
theinterrobang.com 1.14% 21.67x
usanetwork.com 1.30% 21.56x
pastemagazine.com 21.41% 20.38x
readysteadycut.com 6.68% 20.01x
amazonadviser.com 1.49% 19.74x
firstshowing.net 1.12% 19.64x
slantmagazine.com 1.23% 19.57x
showsnob.com 2.77% 19.47x
Composition Percentage: The overlap percentage between the Hulu Users audience and the Web attribute.
Index: A comparison of the Hulu Users audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Hulu Users audience is Movie Reviews.

Content Affinity Composition Index
Movie Reviews 19.00% 17.41x
Film Production 0.33% 14.39x
Phone & Computer Game Downloaders 0.06% 13.41x
Reproductive Health 0.09% 10.16x
Custom Gifts 0.09% 10.14x
College Greek Life 0.15% 9.85x
Networking Marketing 0.04% 9.80x
Mobile Phone Networks 0.11% 9.78x
Chain Restaurants 9.64% 9.47x
Wine, Liquor & Mixology 7.05% 9.24x
Composition Percentage: The overlap percentage between the Hulu Users audience and the Content Affinity attribute.
Index: A comparison of the Hulu Users audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Hulu Users audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female