Dstillery Audiences

HULU USERS

Audience Size: 1.6 Million Devices

Explore the Hulu Users Audience

Below you'll find more information about the Hulu Users audience, broken down in different categories based on their digital and physical behaviors. These are 1.6 million unique devices whose actions qualify for the Hulu Users audience.

Dstillery Crafted Audiences

INTERESTS

The Hulu Users audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Hulu Users audience is Amazon Prime Movie Subscribers.

Interest Composition Index
Amazon Prime Movie Subscribers 45.41% 46.77x
True Crime Podcast Listeners 30.95% 40.15x
Hard Seltzer Aficionados 22.80% 39.61x
Streaming Video Fans 40.21% 32.43x
Moviegoers 33.49% 30.68x
TV Junkies 28.31% 29.12x
Nashville Activity Researchers 23.96% 29.01x
Blu-ray & DVD Movie Shoppers 40.74% 29.01x
Drama Show Watchers 28.39% 28.17x
Streaming British TV Users 28.90% 27.11x
Composition Percentage: The overlap percentage between the Hulu Users audience and the Interest attribute.
Index: A comparison of the Hulu Users audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Hulu Users audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Hulu Users audience is Chicos.

Location Composition Index
Chicos 0.03% 1.44x
American Eagle Outfitters 0.03% 1.37x
Lululemon 0.01% 1.36x
J. Crew 0.01% 1.31x
Coach 0.01% 1.30x
Express 0.03% 1.28x
Journeys 0.04% 1.18x
Michael Kors 0.01% 1.15x
Maurices 0.05% 1.15x
Talbots 0.01% 1.14x
Composition Percentage: The overlap percentage between the Hulu Users audience and the Location attribute.
Index: A comparison of the Hulu Users audience to the internet population.
Dstillery Web Insights

WEBSITES

The Hulu Users audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Hulu Users audience is thereviewgeek.com.

Website Composition Index
thereviewgeek.com 2.58% 25.04x
moviequotes.com 1.05% 23.75x
showsnob.com 2.78% 23.30x
flavorwire.com 1.13% 23.19x
slantmagazine.com 1.29% 22.96x
telltaletv.com 1.88% 22.92x
firstshowing.net 1.04% 22.88x
pastemagazine.com 24.50% 22.76x
whats-on-netflix.com 49.50% 22.54x
readysteadycut.com 7.83% 22.50x
Composition Percentage: The overlap percentage between the Hulu Users audience and the Web attribute.
Index: A comparison of the Hulu Users audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Hulu Users audience is Movie Reviews.

Content Affinity Composition Index
Movie Reviews 17.76% 17.86x
Film Production 0.28% 15.79x
Minnesota Community Business Cluster 0.63% 11.59x
Diamonds & Precious Metals 0.04% 11.27x
Chain Restaurants 7.81% 10.42x
College Greek Life 0.15% 10.23x
Wine, Liquor & Mixology 6.54% 9.73x
Assorted Topics (Software Integration, Scrabble, Word Games, Pbs) 0.15% 9.46x
Beach Vacations 0.12% 9.19x
Online Ticket Buyers 0.84% 9.18x
Composition Percentage: The overlap percentage between the Hulu Users audience and the Content Affinity attribute.
Index: A comparison of the Hulu Users audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Hulu Users audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female