Dstillery Audiences

HULU USERS

Audience Size: 1.2 Million Devices

Explore the Hulu Users Audience

Below you'll find more information about the Hulu Users audience, broken down in different categories based on their digital and physical behaviors. These are 1.2 million unique devices whose actions qualify for the Hulu Users audience.

Dstillery Crafted Audiences

INTERESTS

The Hulu Users audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Hulu Users audience is Hard Seltzer Aficionados Researchers.

Interest Composition Index
Hard Seltzer Aficionados Researchers 16.51% 18.18x
Blu-ray & DVD Movie Shoppers 21.90% 12.97x
Romance Movie and TV enthusiasts 21.59% 12.87x
Streaming Video Fans 20.00% 12.78x
Condom Shoppers 20.63% 11.89x
Restaurant Researchers 15.56% 11.77x
Podcast Listeners 17.14% 11.74x
Drama Show Watchers 15.87% 11.65x
Mother's Day Celebrators 12.70% 11.57x
College Athletic Scholarships Researchers 16.83% 11.31x
Composition Percentage: The overlap percentage between the Hulu Users audience and the Interest attribute.
Index: A comparison of the Hulu Users audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Hulu Users audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Hulu Users audience is Express.

Location Composition Index
Express 0.01% 1.44x
The Childrens Place 0.01% 1.05x
Mens Wearhouse 0.01% 1.03x
Victoria's Secret 0.01% 0.99x
Carhartt 0.10% 0.70x
Composition Percentage: The overlap percentage between the Hulu Users audience and the Location attribute.
Index: A comparison of the Hulu Users audience to the internet population.
Dstillery Web Insights

WEBSITES

The Hulu Users audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Hulu Users audience is readysteadycut.com.

Website Composition Index
readysteadycut.com 3.12% 16.29x
thereviewgeek.com 1.45% 16.01x
showsnob.com 2.39% 14.73x
whats-on-netflix.com 40.47% 12.94x
amazonadviser.com 1.46% 12.79x
pastemagazine.com 23.69% 11.75x
discoverpods.com 1.06% 11.37x
rottentomatoes.com 58.25% 11.09x
rogerebert.com 19.49% 11.08x
earwolf.com 1.15% 11.07x
Composition Percentage: The overlap percentage between the Hulu Users audience and the Web attribute.
Index: A comparison of the Hulu Users audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Hulu Users audience is Movie Reviews.

Content Affinity Composition Index
Movie Reviews 15.56% 10.93x
Wine, Liquor & Mixology 8.25% 9.44x
College Planning 6.67% 9.25x
Sports - Golf, Hunting, Fishing 0.11% 9.22x
Yoga & Meditation 1.59% 9.11x
Assorted Topics (This Audience Are Interested In Abbreviations, Domain Analysis, Driving Routes, Email Marketing) 1.59% 7.59x
Caribbean Vacation 1.90% 7.37x
NYC Tourist Attractions 3.17% 7.20x
African-American Hair 1.27% 7.12x
Jokes & Riddles 0.62% 6.91x
Composition Percentage: The overlap percentage between the Hulu Users audience and the Content Affinity attribute.
Index: A comparison of the Hulu Users audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Hulu Users audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female