Dstillery Audiences

HULU USERS

Audience Size: 871 Thousand Devices

Explore the Hulu Users Audience

Below you'll find more information about the Hulu Users audience, broken down in different categories based on their digital and physical behaviors. These are 871 thousand unique devices whose actions qualify for the Hulu Users audience.

Dstillery Crafted Audiences

INTERESTS

The Hulu Users audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Hulu Users audience is Amazon Prime Movie Subscribers.

Interest Composition Index
Amazon Prime Movie Subscribers 43.89% 52.37x
Hard Seltzer Aficionados 11.08% 42.49x
True Crime Podcast Listeners 22.52% 42.11x
Moviegoers 28.09% 32.15x
TV Junkies 20.32% 31.24x
Streaming Video Fans 33.44% 30.50x
Blu-ray & DVD Movie Shoppers 39.70% 30.21x
Nashville Activity Researchers 12.06% 30.09x
Drama Show Watchers 19.21% 28.61x
Streaming British TV Users 23.34% 28.35x
Composition Percentage: The overlap percentage between the Hulu Users audience and the Interest attribute.
Index: A comparison of the Hulu Users audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Hulu Users audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Hulu Users audience is Forever 21.

Location Composition Index
Forever 21 0.02% 1.82x
Michael Kors 0.01% 1.60x
Urban Outfitters 0.02% 1.49x
Lululemon 0.01% 1.48x
J. Crew 0.01% 1.45x
LOFT 0.02% 1.31x
Mens Wearhouse 0.02% 1.30x
H&M 0.02% 1.30x
Express 0.02% 1.22x
Buckle 0.02% 1.16x
Composition Percentage: The overlap percentage between the Hulu Users audience and the Location attribute.
Index: A comparison of the Hulu Users audience to the internet population.
Dstillery Web Insights

WEBSITES

The Hulu Users audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Hulu Users audience is vitalthrills.com.

Website Composition Index
vitalthrills.com 1.18% 28.48x
whats-on-netflix.com 45.65% 24.33x
pastemagazine.com 33.31% 23.97x
slantmagazine.com 1.13% 22.14x
thereviewgeek.com 4.58% 21.93x
telltaletv.com 1.62% 21.80x
amazonadviser.com 4.25% 21.11x
rogerebert.com 27.09% 20.52x
1428elm.com 1.27% 19.94x
primetimer.com 1.57% 19.79x
Composition Percentage: The overlap percentage between the Hulu Users audience and the Web attribute.
Index: A comparison of the Hulu Users audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Hulu Users audience is Movie Reviews.

Content Affinity Composition Index
Movie Reviews 17.48% 18.81x
Film Production 0.25% 13.44x
Beach Vacations 0.06% 11.88x
College Greek Life 0.13% 10.25x
Assorted Topics (Internet Slang, Hoaxes, Photography) 0.06% 10.15x
Feminism 0.14% 9.97x
Chain Restaurants 3.83% 9.31x
Assorted Topics (Allergies, Chinese Goods, Trade Shows, Apparel, Product Reviews) 0.07% 9.02x
Music Education 0.18% 8.80x
Wine, Liquor & Mixology 4.50% 8.69x
Composition Percentage: The overlap percentage between the Hulu Users audience and the Content Affinity attribute.
Index: A comparison of the Hulu Users audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Hulu Users audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female