Dstillery Audiences

HULU USERS

Audience Size: 1.9 Million Devices

Explore the Hulu Users Audience

Below you'll find more information about the Hulu Users audience, broken down in different categories based on their digital and physical behaviors. These are 1.9 million unique devices whose actions qualify for the Hulu Users audience.

Dstillery Crafted Audiences

INTERESTS

The Hulu Users audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Hulu Users audience is True Crime Podcast Listeners.

Interest Composition Index
True Crime Podcast Listeners 11.49% 35.02x
Amazon Prime Movie Subscribers 46.83% 32.01x
TV Junkies 25.50% 29.83x
Drama Show Watchers 22.50% 29.36x
Hard Seltzer Aficionados 12.12% 28.36x
Blu-ray & DVD Movie Shoppers 24.19% 28.29x
Moviegoers 20.26% 26.36x
Nashville Activity Researchers 5.01% 26.33x
Streaming Video Fans 23.33% 23.81x
Streaming British TV Users 10.21% 23.16x
Composition Percentage: The overlap percentage between the Hulu Users audience and the Interest attribute.
Index: A comparison of the Hulu Users audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Hulu Users audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Hulu Users audience is Gap.

Location Composition Index
Gap 0.01% 1.72x
Talbots 0.01% 1.65x
Aeropostale 0.01% 1.61x
White House Black Market 0.01% 1.59x
Maurices 0.04% 1.30x
Urban Outfitters 0.01% 1.21x
Patagonia 0.01% 1.20x
Express 0.01% 1.16x
Chicos 0.01% 1.09x
Gymboree 0.02% 1.05x
Composition Percentage: The overlap percentage between the Hulu Users audience and the Location attribute.
Index: A comparison of the Hulu Users audience to the internet population.
Dstillery Web Insights

WEBSITES

The Hulu Users audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Hulu Users audience is whats-on-netflix.com.

Website Composition Index
whats-on-netflix.com 28.45% 23.42x
pastemagazine.com 21.49% 23.37x
dailyresearchplot.com 2.72% 18.01x
rogerebert.com 15.74% 17.87x
rottentomatoes.com 50.39% 17.71x
amazonadviser.com 2.33% 17.06x
what-song.com 1.61% 16.48x
radiotimes.com 14.23% 15.59x
thereviewgeek.com 5.89% 15.46x
decider.com 57.09% 15.05x
Composition Percentage: The overlap percentage between the Hulu Users audience and the Web attribute.
Index: A comparison of the Hulu Users audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Hulu Users audience is Movie Reviews.

Content Affinity Composition Index
Movie Reviews 10.92% 15.66x
Film Production 0.19% 14.16x
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 0.36% 13.97x
Chain Restaurants 2.36% 8.60x
Feminism 0.07% 8.21x
College Greek Life 0.06% 7.59x
Scuba Diving 0.02% 6.97x
Celebrity Gossip 0.10% 6.78x
K-Pop 0.28% 6.76x
Ohio Universities 0.74% 6.75x
Composition Percentage: The overlap percentage between the Hulu Users audience and the Content Affinity attribute.
Index: A comparison of the Hulu Users audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Hulu Users audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female