Explore the Hunters Audience
Below you'll find more information about the Hunters audience, broken down in different categories based on their digital and physical behaviors. These are 3.1 million unique devices whose actions qualify for the Hunters audience.
INTERESTS
The Hunters audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Hunters audience is Getting Off the Grid Travelers.
| Interest | Composition | Index |
| Getting Off the Grid Travelers | 32.36% | 24.53x |
| Outdoors Enthusiasts | 40.68% | 23.88x |
| Archery Enthusiasts | 31.26% | 23.49x |
| Work Boots & Safety Footwear Shoppers | 28.26% | 19.07x |
| Meat Smokers Receipe Researchers | 19.95% | 17.80x |
| Xtreme Sports Fans | 25.92% | 16.55x |
| Truck Shoppers | 27.35% | 16.43x |
| Jeep Vehicle Shoppers | 24.05% | 16.27x |
| Tractor Shoppers | 28.62% | 16.25x |
| Quads and ATV Enthusiasts | 28.59% | 16.21x |
Composition Percentage:
The overlap percentage between the Hunters audience and the Interest attribute.
Index: A comparison of the Hunters audience to the internet population.
Curious about what else the Hunters audience is interested in?
Sign Up
APPAREL RETAILERS
The Hunters audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Hunters audience is Carhartt.
| Location | Composition | Index |
| Carhartt | 0.38% | 1.49x |
| Belk | 0.01% | 1.43x |
| Maurices | 0.06% | 1.36x |
| Eddie Bauer | 0.01% | 1.11x |
| Forever 21 | 0.01% | 1.04x |
| Talbots | 0.01% | 0.98x |
| Dressbarn | 0.02% | 0.95x |
| Mens Wearhouse | 0.03% | 0.91x |
| Lane Bryant | 0.02% | 0.90x |
| American Eagle Outfitters | 0.02% | 0.89x |
Composition Percentage:
The overlap percentage between the Hunters audience and the Location attribute.
Index: A comparison of the Hunters audience to the internet population.
Want to find more of the Hunters audience in the real world?
Sign Up
WEBSITES
The Hunters audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Hunters audience is deeranddeerhunting.com.
| Website | Composition | Index |
| deeranddeerhunting.com | 2.18% | 47.27x |
| shotgunworld.com | 1.30% | 42.83x |
| gameandfishmag.com | 1.11% | 41.40x |
| go2gbo.com | 1.49% | 41.39x |
| marlinowners.com | 1.94% | 40.87x |
| huntingnet.com | 2.87% | 40.81x |
| archerytalk.com | 6.25% | 40.73x |
| kentuckyhunting.net | 1.20% | 39.20x |
| shootersforum.com | 2.24% | 39.06x |
| thehuntingnews.com | 2.17% | 38.61x |
Composition Percentage:
The overlap percentage between the Hunters audience and the Web attribute.
Index: A comparison of the Hunters audience to the internet population.
Want to see more of the websites the Hunters audience visits?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Hunters audience is Hunting.
| Content Affinity | Composition | Index |
| Hunting | 8.67% | 27.21x |
| Rural Living | 0.05% | 20.04x |
| Gun Enthusiast - Hunting & Self Defense | 10.80% | 19.24x |
| Yard Structures | 0.04% | 18.86x |
| Fishing | 3.64% | 18.81x |
| Gun Enthusiast - Rifles & Ammo | 6.03% | 18.78x |
| Right Wing Blogs - Political Activism | 0.06% | 18.44x |
| Sports - Golf, Hunting, Fishing | 0.07% | 18.24x |
| Police Gear | 0.37% | 18.13x |
| Auctions & Repossessions | 0.03% | 17.47x |
Composition Percentage:
The overlap percentage between the Hunters audience and the Content Affinity attribute.
Index: A comparison of the Hunters audience to the internet population.
Want to see more of the Content Affinities the Hunters audience visits?
Sign Up
DEMOGRAPHICS
The Hunters audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male
Interested in seeing other characteristics of the Hunters audience?
Sign Up