Explore the Hunters Audience
Below you'll find more information about the Hunters audience, broken down in different categories based on their digital and physical behaviors. These are 4.5 million unique devices whose actions qualify for the Hunters audience.
INTERESTS
The Hunters audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Hunters audience is Archery Enthusiasts.
| Interest | Composition | Index |
| Archery Enthusiasts | 45.04% | 30.99x |
| Gun Rights Advocates | 52.34% | 30.97x |
| Outdoors Enthusiasts | 49.90% | 30.28x |
| Off the Grid Living Enthusiasts | 35.91% | 25.33x |
| Quads and ATV Enthusiasts | 41.13% | 25.16x |
| Truck Shoppers | 39.91% | 24.85x |
| Power Tools Shoppers | 34.07% | 24.36x |
| Jeep Vehicle Shoppers | 36.12% | 24.07x |
| Tractor Shoppers | 40.58% | 24.07x |
| Xtreme Sports Fans | 34.32% | 23.10x |
Composition Percentage:
The overlap percentage between the Hunters audience and the Interest attribute.
Index: A comparison of the Hunters audience to the internet population.
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APPAREL RETAILERS
The Hunters audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Hunters audience is Buckle.
| Location | Composition | Index |
| Buckle | 0.33% | 1.40x |
| Mens Wearhouse | 0.44% | 1.13x |
| White House Black Market | 0.33% | 1.08x |
| Jos A. Bank Clothiers | 0.25% | 1.06x |
| Johnston and Murphy | 0.48% | 1.03x |
| Belk | 0.01% | 1.02x |
| Dressbarn | 0.04% | 0.93x |
| Lane Bryant | 0.04% | 0.86x |
| Eddie Bauer | 0.02% | 0.86x |
| Chicos | 0.04% | 0.84x |
Composition Percentage:
The overlap percentage between the Hunters audience and the Location attribute.
Index: A comparison of the Hunters audience to the internet population.
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WEBSITES
The Hunters audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Hunters audience is vortexoptics.com.
| Website | Composition | Index |
| vortexoptics.com | 2.79% | 57.76x |
| bowhuntingmag.com | 1.65% | 57.42x |
| bowhunter.com | 1.26% | 57.03x |
| federalpremium.com | 1.04% | 56.40x |
| northamericanwhitetail.com | 2.07% | 55.30x |
| weatherby.com | 1.13% | 55.14x |
| rifleshootermag.com | 3.13% | 54.43x |
| petersenshunting.com | 2.72% | 53.80x |
| 1800gunsandammo.com | 1.25% | 53.66x |
| gun-tests.com | 2.12% | 53.39x |
Composition Percentage:
The overlap percentage between the Hunters audience and the Web attribute.
Index: A comparison of the Hunters audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Hunters audience is Hunting.
| Content Affinity | Composition | Index |
| Hunting | 15.23% | 28.70x |
| Gun Enthusiast - Rifles & Ammo | 18.39% | 23.86x |
| Survival Guides | 0.40% | 22.13x |
| Rural Living | 0.14% | 21.24x |
| Police Gear | 6.28% | 20.39x |
| Gun Enthusiast - Hunting & Self Defense | 33.40% | 20.30x |
| Fishing | 7.69% | 19.29x |
| Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) | 4.20% | 19.14x |
| Grilling | 3.00% | 17.54x |
| Texas Off-Roading | 0.15% | 17.07x |
Composition Percentage:
The overlap percentage between the Hunters audience and the Content Affinity attribute.
Index: A comparison of the Hunters audience to the internet population.
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DEMOGRAPHICS
The Hunters audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male
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