Dstillery Audiences

HUNTERS

Audience Size: 3.4 Million Devices

Explore the Hunters Audience

Below you'll find more information about the Hunters audience, broken down in different categories based on their digital and physical behaviors. These are 3.4 million unique devices whose actions qualify for the Hunters audience.

Dstillery Crafted Audiences

INTERESTS

The Hunters audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Hunters audience is Archery Enthusiasts.

Interest Composition Index
Archery Enthusiasts 44.99% 36.41x
Gun Rights Advocates 56.11% 35.97x
Outdoors Enthusiasts 52.10% 35.19x
Off the Grid Living Enthusiasts 35.39% 29.25x
Quads and ATV Enthusiasts 41.80% 27.04x
Truck Shoppers 39.79% 26.74x
Power Tools Shoppers 32.94% 26.58x
Blades and Hunting Knife Shoppers 34.48% 26.53x
Tractor Shoppers 40.49% 26.03x
Welding Tools and Supplies Shoppers 33.43% 25.36x
Composition Percentage: The overlap percentage between the Hunters audience and the Interest attribute.
Index: A comparison of the Hunters audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Hunters audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Hunters audience is Belk.

Location Composition Index
Belk 0.02% 1.39x
Buckle 0.27% 1.28x
Mens Wearhouse 0.48% 1.09x
Eddie Bauer 0.03% 1.08x
Talbots 0.05% 1.05x
Jos A. Bank Clothiers 0.27% 1.02x
White House Black Market 0.27% 1.00x
Lane Bryant 0.05% 0.99x
Journeys 0.05% 0.92x
Chicos 0.06% 0.91x
Composition Percentage: The overlap percentage between the Hunters audience and the Location attribute.
Index: A comparison of the Hunters audience to the internet population.
Dstillery Web Insights

WEBSITES

The Hunters audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Hunters audience is bowhuntingmag.com.

Website Composition Index
bowhuntingmag.com 2.04% 61.01x
bowhunter.com 1.71% 59.86x
vortexoptics.com 4.93% 58.75x
federalpremium.com 1.76% 57.38x
rifleshootermag.com 4.36% 57.23x
northamericanwhitetail.com 2.83% 56.95x
sniperforums.com 1.37% 56.73x
aimpoint.com 1.05% 56.64x
1800gunsandammo.com 1.69% 56.13x
petersenshunting.com 3.73% 56.09x
Composition Percentage: The overlap percentage between the Hunters audience and the Web attribute.
Index: A comparison of the Hunters audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Hunters audience is Hunting.

Content Affinity Composition Index
Hunting 18.69% 33.59x
Gun Enthusiast - Rifles & Ammo 26.53% 25.94x
Survival Guides 0.63% 24.08x
Police Gear 8.24% 23.69x
Rural Living 0.22% 23.24x
Gun Enthusiast - Hunting & Self Defense 41.54% 22.01x
Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) 6.25% 20.77x
Fishing 9.94% 20.05x
Grilling 4.24% 17.98x
Texas Off-Roading 0.19% 17.89x
Composition Percentage: The overlap percentage between the Hunters audience and the Content Affinity attribute.
Index: A comparison of the Hunters audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Hunters audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male