Explore the Hunters Audience
Below you'll find more information about the Hunters audience, broken down in different categories based on their digital and physical behaviors. These are 2 million unique devices whose actions qualify for the Hunters audience.
INTERESTS
The Hunters audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Hunters audience is Getting Off the Grid Travelers.
| Interest | Composition | Index |
| Getting Off the Grid Travelers | 23.32% | 26.33x |
| Outdoors Enthusiasts | 29.21% | 24.54x |
| Archery Enthusiasts | 24.98% | 23.14x |
| Meat Smokers Receipe Researchers | 14.22% | 17.61x |
| BBQ Recipe Researchers | 14.43% | 16.87x |
| Work Boots & Safety Footwear Shoppers | 21.81% | 15.95x |
| Truck Shoppers | 23.48% | 15.27x |
| Competitive Car Brand Shoppers | 21.41% | 14.92x |
| Tractor Shoppers | 24.61% | 14.85x |
| Quads and ATV Enthusiasts | 25.19% | 14.80x |
Composition Percentage:
The overlap percentage between the Hunters audience and the Interest attribute.
Index: A comparison of the Hunters audience to the internet population.
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APPAREL RETAILERS
The Hunters audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Hunters audience is Maurices.
| Location | Composition | Index |
| Maurices | 0.05% | 1.53x |
| Gap | 0.01% | 1.19x |
| LOFT | 0.01% | 1.15x |
| Journeys | 0.03% | 1.10x |
| Gymboree | 0.02% | 1.08x |
| Victoria's Secret | 0.02% | 1.08x |
| Aeropostale | 0.02% | 1.08x |
| Dressbarn | 0.01% | 1.05x |
| Zumiez | 0.03% | 1.05x |
| Buckle | 0.02% | 1.04x |
Composition Percentage:
The overlap percentage between the Hunters audience and the Location attribute.
Index: A comparison of the Hunters audience to the internet population.
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WEBSITES
The Hunters audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Hunters audience is go2gbo.com.
| Website | Composition | Index |
| go2gbo.com | 1.73% | 55.94x |
| shootersforum.com | 2.63% | 55.07x |
| marlinowners.com | 2.38% | 54.48x |
| thefirearmsforum.com | 1.18% | 53.96x |
| 24hourcampfire.com | 4.71% | 53.94x |
| deeranddeerhunting.com | 1.28% | 52.41x |
| michigan-sportsman.com | 2.06% | 51.82x |
| m14forum.com | 1.28% | 51.51x |
| huntingnet.com | 3.02% | 51.24x |
| longrangehunting.com | 3.29% | 50.65x |
Composition Percentage:
The overlap percentage between the Hunters audience and the Web attribute.
Index: A comparison of the Hunters audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Hunters audience is Hunting.
| Content Affinity | Composition | Index |
| Hunting | 6.20% | 25.67x |
| Sports - Golf, Hunting, Fishing | 0.10% | 25.09x |
| Survival Guides | 0.10% | 18.67x |
| Gun Enthusiast - Rifles & Ammo | 1.41% | 18.34x |
| Fishing | 2.85% | 16.86x |
| Police Gear | 0.12% | 16.11x |
| Gun Enthusiast - Hunting & Self Defense | 6.72% | 15.55x |
| Grilling | 0.28% | 11.67x |
| Fire Fighting | 0.05% | 11.67x |
| Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) | 0.58% | 11.63x |
Composition Percentage:
The overlap percentage between the Hunters audience and the Content Affinity attribute.
Index: A comparison of the Hunters audience to the internet population.
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DEMOGRAPHICS
The Hunters audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male
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