Dstillery Audiences

HUNTERS

Audience Size: 2.4 Million Devices

Explore the Hunters Audience

Below you'll find more information about the Hunters audience, broken down in different categories based on their digital and physical behaviors. These are 2.4 million unique devices whose actions qualify for the Hunters audience.

Dstillery Crafted Audiences

INTERESTS

The Hunters audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Hunters audience is Getting Off the Grid Travelers.

Interest Composition Index
Getting Off the Grid Travelers 28.56% 48.21x
Archery Enthusiasts 72.99% 44.23x
Outdoors Enthusiasts 31.01% 39.38x
Fishing Equipment Shoppers 47.98% 35.53x
Tractor Shoppers 43.02% 30.08x
Off the Grid Living Enthusiasts 29.43% 28.33x
Diesel Vehicle Shoppers 32.43% 27.02x
Off Road Accessories Enthusiasts 25.16% 26.83x
Power Tools Shoppers 32.44% 26.75x
Dodge Vehicle Shoppers 27.62% 26.59x
Composition Percentage: The overlap percentage between the Hunters audience and the Interest attribute.
Index: A comparison of the Hunters audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Hunters audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Hunters audience is Maurices.

Location Composition Index
Maurices 0.03% 1.42x
Composition Percentage: The overlap percentage between the Hunters audience and the Location attribute.
Index: A comparison of the Hunters audience to the internet population.
Dstillery Web Insights

WEBSITES

The Hunters audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Hunters audience is go2gbo.com.

Website Composition Index
go2gbo.com 1.48% 57.06x
shootersforum.com 1.98% 56.22x
marlinowners.com 1.84% 55.99x
huntingnet.com 2.79% 55.18x
24hourcampfire.com 4.64% 54.83x
longrangehunting.com 3.09% 53.30x
crossbownation.com 1.21% 52.85x
monstermuleys.info 1.56% 52.11x
rugerforum.net 2.59% 51.67x
targetcrazy.com 1.04% 51.06x
Composition Percentage: The overlap percentage between the Hunters audience and the Web attribute.
Index: A comparison of the Hunters audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Hunters audience is Gun Enthusiast - Rifles & Ammo.

Content Affinity Composition Index
Gun Enthusiast - Rifles & Ammo 0.92% 29.64x
Hunting 7.08% 29.49x
Gun Enthusiast - Hunting & Self Defense 8.97% 27.34x
Sports - Golf, Hunting, Fishing 0.06% 26.54x
Fishing 2.64% 22.75x
Garden Power Equipment 2.28% 19.44x
Police Gear 0.06% 19.13x
Farming & Agriculture 0.20% 19.05x
Survival Guides 0.06% 18.67x
Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) 0.63% 18.07x
Composition Percentage: The overlap percentage between the Hunters audience and the Content Affinity attribute.
Index: A comparison of the Hunters audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Hunters audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male