Dstillery Audiences

HUNTERS

Audience Size: 4.9 Million Devices

Explore the Hunters Audience

Below you'll find more information about the Hunters audience, broken down in different categories based on their digital and physical behaviors. These are 4.9 million unique devices whose actions qualify for the Hunters audience.

Dstillery Crafted Audiences

INTERESTS

The Hunters audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Hunters audience is Getting Off the Grid Travelers.

Interest Composition Index
Getting Off the Grid Travelers 51.03% 28.81x
Archery Enthusiasts 45.96% 28.22x
Outdoors Enthusiasts 52.87% 26.80x
Gun Rights Advocates 51.52% 25.85x
Tractor Shoppers 40.51% 21.99x
Quads and ATV Enthusiasts 39.25% 21.74x
Truck Shoppers 39.21% 21.51x
Off the Grid Living Enthusiasts 35.53% 21.20x
Power Tools Shoppers 35.41% 20.10x
Jeep Vehicle Shoppers 38.19% 19.92x
Composition Percentage: The overlap percentage between the Hunters audience and the Interest attribute.
Index: A comparison of the Hunters audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Hunters audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Hunters audience is Carhartt.

Location Composition Index
Carhartt 0.40% 1.68x
Belk 0.01% 1.37x
Buckle 0.04% 1.00x
Eddie Bauer 0.01% 0.93x
Dressbarn 0.02% 0.93x
Lane Bryant 0.03% 0.92x
Talbots 0.02% 0.89x
Jos A. Bank Clothiers 0.03% 0.88x
Chicos 0.03% 0.87x
Mens Wearhouse 0.04% 0.87x
Composition Percentage: The overlap percentage between the Hunters audience and the Location attribute.
Index: A comparison of the Hunters audience to the internet population.
Dstillery Web Insights

WEBSITES

The Hunters audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Hunters audience is bowhuntingmag.com.

Website Composition Index
bowhuntingmag.com 1.63% 48.21x
vortexoptics.com 1.73% 47.87x
bowhunter.com 1.08% 47.06x
northamericanwhitetail.com 2.15% 45.88x
1800gunsandammo.com 1.13% 44.89x
gun-tests.com 1.87% 44.45x
petersenshunting.com 2.56% 44.27x
americanhunter.org 8.42% 44.10x
rifleshootermag.com 2.89% 44.10x
pewpewtactical.com 2.83% 43.66x
Composition Percentage: The overlap percentage between the Hunters audience and the Web attribute.
Index: A comparison of the Hunters audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Hunters audience is Hunting.

Content Affinity Composition Index
Hunting 18.87% 27.85x
Gun Enthusiast - Rifles & Ammo 18.59% 21.73x
Rural Living 0.11% 21.45x
Survival Guides 0.31% 20.74x
Fishing 7.31% 20.49x
Gun Enthusiast - Hunting & Self Defense 31.24% 20.20x
Police Gear 5.73% 19.28x
Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) 3.67% 18.29x
Texas Off-Roading 0.13% 18.15x
Grilling 2.48% 17.67x
Composition Percentage: The overlap percentage between the Hunters audience and the Content Affinity attribute.
Index: A comparison of the Hunters audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Hunters audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male