Dstillery Audiences

HUNTERS

Audience Size: 4.5 Million Devices

Explore the Hunters Audience

Below you'll find more information about the Hunters audience, broken down in different categories based on their digital and physical behaviors. These are 4.5 million unique devices whose actions qualify for the Hunters audience.

Dstillery Crafted Audiences

INTERESTS

The Hunters audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Hunters audience is Outdoors Enthusiasts.

Interest Composition Index
Outdoors Enthusiasts 48.55% 33.73x
Getting Off the Grid Travelers 29.54% 33.60x
Archery Enthusiasts 45.12% 32.34x
Gun Rights Advocates 50.29% 31.40x
Off the Grid Living Enthusiasts 33.72% 25.59x
Quads and ATV Enthusiasts 39.91% 25.10x
Truck Shoppers 37.58% 25.00x
Tractor Shoppers 38.57% 24.67x
Power Tools Shoppers 32.03% 24.37x
Jeep Vehicle Shoppers 33.80% 24.09x
Composition Percentage: The overlap percentage between the Hunters audience and the Interest attribute.
Index: A comparison of the Hunters audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Hunters audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Hunters audience is Carhartt.

Location Composition Index
Carhartt 0.48% 1.88x
Buckle 0.04% 1.13x
Talbots 0.02% 1.11x
Lane Bryant 0.03% 1.05x
Dressbarn 0.02% 1.04x
Chicos 0.03% 0.88x
Journeys 0.06% 0.86x
American Eagle Outfitters 0.03% 0.85x
Eddie Bauer 0.01% 0.85x
Mens Wearhouse 0.04% 0.85x
Composition Percentage: The overlap percentage between the Hunters audience and the Location attribute.
Index: A comparison of the Hunters audience to the internet population.
Dstillery Web Insights

WEBSITES

The Hunters audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Hunters audience is vortexoptics.com.

Website Composition Index
vortexoptics.com 2.23% 59.89x
bowhuntingmag.com 1.93% 59.23x
bowhunter.com 1.33% 57.90x
northamericanwhitetail.com 2.64% 55.46x
rifleshootermag.com 3.20% 54.70x
1800gunsandammo.com 1.30% 54.18x
pewpewtactical.com 3.56% 53.89x
sniperforums.com 1.44% 53.82x
gun-tests.com 2.15% 53.45x
americanhunter.org 10.00% 52.17x
Composition Percentage: The overlap percentage between the Hunters audience and the Web attribute.
Index: A comparison of the Hunters audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Hunters audience is Hunting.

Content Affinity Composition Index
Hunting 18.41% 29.77x
Gun Enthusiast - Rifles & Ammo 18.08% 23.64x
Rural Living 0.13% 23.12x
Survival Guides 0.34% 22.83x
Fishing 7.35% 21.26x
Gun Enthusiast - Hunting & Self Defense 32.78% 21.25x
Police Gear 6.17% 19.97x
Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) 3.75% 19.44x
Grilling 2.66% 18.64x
Texas Off-Roading 0.13% 18.47x
Composition Percentage: The overlap percentage between the Hunters audience and the Content Affinity attribute.
Index: A comparison of the Hunters audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Hunters audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male