Explore the Hunters Audience
Below you'll find more information about the Hunters audience, broken down in different categories based on their digital and physical behaviors. These are 4 million unique devices whose actions qualify for the Hunters audience.
INTERESTS
The Hunters audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Hunters audience is Getting Off the Grid Travelers.
| Interest | Composition | Index |
| Getting Off the Grid Travelers | 44.84% | 28.92x |
| Outdoors Enthusiasts | 48.15% | 27.98x |
| Archery Enthusiasts | 42.64% | 27.25x |
| Work Boots & Safety Footwear Shoppers | 37.90% | 22.56x |
| Tractor Shoppers | 38.40% | 21.69x |
| Truck Shoppers | 35.98% | 20.72x |
| Off the Grid Living Enthusiasts | 30.36% | 20.37x |
| Quads and ATV Enthusiasts | 37.01% | 20.23x |
| Jeep Vehicle Shoppers | 33.95% | 20.08x |
| Xtreme Sports Fans | 34.54% | 19.75x |
Composition Percentage:
The overlap percentage between the Hunters audience and the Interest attribute.
Index: A comparison of the Hunters audience to the internet population.
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APPAREL RETAILERS
The Hunters audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Hunters audience is Carhartt.
| Location | Composition | Index |
| Carhartt | 0.31% | 1.69x |
| Maurices | 0.02% | 1.48x |
| Old Navy | 0.01% | 1.15x |
| Mens Wearhouse | 0.01% | 1.05x |
Composition Percentage:
The overlap percentage between the Hunters audience and the Location attribute.
Index: A comparison of the Hunters audience to the internet population.
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WEBSITES
The Hunters audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Hunters audience is bowhuntingmag.com.
| Website | Composition | Index |
| bowhuntingmag.com | 1.17% | 54.01x |
| vortexoptics.com | 1.13% | 52.85x |
| northamericanwhitetail.com | 1.48% | 51.96x |
| rifleshootermag.com | 1.96% | 51.40x |
| petersenshunting.com | 1.72% | 50.91x |
| gun-tests.com | 1.32% | 50.75x |
| americanhunter.org | 5.86% | 50.57x |
| shootingtimes.com | 2.56% | 49.12x |
| ssusa.org | 1.66% | 48.56x |
| eurooptic.com | 2.52% | 48.45x |
Composition Percentage:
The overlap percentage between the Hunters audience and the Web attribute.
Index: A comparison of the Hunters audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Hunters audience is Hunting.
| Content Affinity | Composition | Index |
| Hunting | 16.14% | 30.96x |
| Rural Living | 0.04% | 27.96x |
| Police Gear | 4.03% | 23.41x |
| Fishing | 6.44% | 22.06x |
| Gun Enthusiast - Hunting & Self Defense | 25.97% | 20.78x |
| Grilling | 1.81% | 20.46x |
| Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) | 2.80% | 20.13x |
| Gun Enthusiast - Rifles & Ammo | 16.48% | 19.81x |
| Texas Off-Roading | 0.07% | 18.80x |
| Airsoft & Paintball Equipment | 0.44% | 18.71x |
Composition Percentage:
The overlap percentage between the Hunters audience and the Content Affinity attribute.
Index: A comparison of the Hunters audience to the internet population.
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DEMOGRAPHICS
The Hunters audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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