Dstillery Audiences

HUNTERS

Audience Size: 2.6 Million Devices

Explore the Hunters Audience

Below you'll find more information about the Hunters audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the Hunters audience.

Dstillery Crafted Audiences

INTERESTS

The Hunters audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Hunters audience is Gun Rights Advocates.

Interest Composition Index
Gun Rights Advocates 59.97% 35.23x
Outdoors Enthusiasts 53.94% 34.78x
Archery Enthusiasts 49.32% 33.63x
Off the Grid Living Enthusiasts 40.03% 27.25x
Quads and ATV Enthusiasts 40.36% 25.37x
Blades and Hunting Knife Shoppers 39.09% 24.65x
Truck Shoppers 38.97% 24.48x
Tractor Shoppers 38.68% 24.35x
Power Tools Shoppers 34.45% 23.97x
Welding Tools and Supplies Shoppers 35.10% 23.41x
Composition Percentage: The overlap percentage between the Hunters audience and the Interest attribute.
Index: A comparison of the Hunters audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Hunters audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Hunters audience is Buckle.

Location Composition Index
Buckle 0.20% 1.21x
Express Outlets 0.01% 1.18x
Eddie Bauer 0.03% 1.17x
REI 0.02% 1.14x
Mens Wearhouse 0.51% 1.10x
Jos A. Bank Clothiers 0.30% 1.08x
Chicos 0.07% 1.02x
Columbia 0.01% 0.99x
White House Black Market 0.20% 0.97x
Lane Bryant 0.04% 0.96x
Composition Percentage: The overlap percentage between the Hunters audience and the Location attribute.
Index: A comparison of the Hunters audience to the internet population.
Dstillery Web Insights

WEBSITES

The Hunters audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Hunters audience is bowhuntingmag.com.

Website Composition Index
bowhuntingmag.com 2.61% 84.51x
sniperforums.com 1.49% 82.38x
bowhunter.com 2.24% 81.95x
spikestactical.com 1.20% 78.62x
rifleshootermag.com 5.61% 78.51x
vortexoptics.com 6.89% 78.42x
sportoptics.com 1.01% 77.36x
1800gunsandammo.com 2.12% 76.33x
northamericanwhitetail.com 3.67% 76.29x
federalpremium.com 2.41% 76.11x
Composition Percentage: The overlap percentage between the Hunters audience and the Web attribute.
Index: A comparison of the Hunters audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Hunters audience is Hunting.

Content Affinity Composition Index
Hunting 22.70% 35.72x
Gun Enthusiast - Rifles & Ammo 35.20% 26.23x
Police Gear 11.21% 25.63x
Survival Guides 1.00% 24.53x
Rural Living 0.28% 23.08x
Gun Enthusiast - Hunting & Self Defense 51.75% 21.84x
Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) 8.81% 21.07x
Fishing 11.25% 20.60x
Airsoft & Paintball Equipment 1.39% 18.99x
Texas Off-Roading 0.21% 18.09x
Composition Percentage: The overlap percentage between the Hunters audience and the Content Affinity attribute.
Index: A comparison of the Hunters audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Hunters audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male