Dstillery Audiences

HUNTERS

Audience Size: 3.5 Million Devices

Explore the Hunters Audience

Below you'll find more information about the Hunters audience, broken down in different categories based on their digital and physical behaviors. These are 3.5 million unique devices whose actions qualify for the Hunters audience.

Dstillery Crafted Audiences

INTERESTS

The Hunters audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Hunters audience is Gun Rights Advocates.

Interest Composition Index
Gun Rights Advocates 54.99% 30.22x
Archery Enthusiasts 48.64% 29.46x
Outdoors Enthusiasts 55.56% 28.44x
Off the Grid Living Enthusiasts 40.62% 21.82x
Quads and ATV Enthusiasts 41.35% 21.21x
Truck Shoppers 38.39% 20.47x
Tractor Shoppers 37.97% 20.15x
Blades and Hunting Knife Shoppers 37.12% 20.15x
Power Tools Shoppers 34.09% 19.63x
Jeep Vehicle Shoppers 31.21% 19.14x
Composition Percentage: The overlap percentage between the Hunters audience and the Interest attribute.
Index: A comparison of the Hunters audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Hunters audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Hunters audience is LL Bean.

Location Composition Index
LL Bean 0.01% 1.45x
Carhartt 0.19% 1.41x
Belk 0.01% 1.14x
Lane Bryant 0.05% 1.05x
Dressbarn 0.04% 1.04x
Chicos 0.04% 0.99x
Express Outlets 0.00% 0.93x
Mens Wearhouse 0.20% 0.88x
Free People 0.02% 0.87x
Jos A. Bank Clothiers 0.13% 0.87x
Composition Percentage: The overlap percentage between the Hunters audience and the Location attribute.
Index: A comparison of the Hunters audience to the internet population.
Dstillery Web Insights

WEBSITES

The Hunters audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Hunters audience is sniperforums.com.

Website Composition Index
sniperforums.com 1.18% 97.45x
bowhuntingmag.com 2.70% 97.02x
bowhunter.com 2.29% 92.86x
rifleshootermag.com 5.23% 89.39x
petersenshunting.com 4.75% 88.60x
1800gunsandammo.com 1.75% 88.20x
marlinowners.com 1.95% 87.89x
northamericanwhitetail.com 3.93% 87.70x
bushnell.com 1.12% 87.44x
wildfowlmag.com 1.30% 86.52x
Composition Percentage: The overlap percentage between the Hunters audience and the Web attribute.
Index: A comparison of the Hunters audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Hunters audience is Hunting.

Content Affinity Composition Index
Hunting 23.77% 35.69x
Gun Enthusiast - Rifles & Ammo 34.36% 25.25x
Police Gear 10.07% 23.85x
Survival Guides 0.89% 23.40x
Gun Enthusiast - Hunting & Self Defense 46.94% 23.31x
Rural Living 0.29% 22.09x
Fishing 10.63% 21.37x
Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) 7.60% 19.83x
Texas Off-Roading 0.22% 18.64x
Airsoft & Paintball Equipment 1.19% 18.62x
Composition Percentage: The overlap percentage between the Hunters audience and the Content Affinity attribute.
Index: A comparison of the Hunters audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Hunters audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male