Dstillery Audiences

HUNTERS

Audience Size: 3 Million Devices

Explore the Hunters Audience

Below you'll find more information about the Hunters audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the Hunters audience.

Dstillery Crafted Audiences

INTERESTS

The Hunters audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Hunters audience is Gun Rights Advocates.

Interest Composition Index
Gun Rights Advocates 58.41% 29.78x
Archery Enthusiasts 51.28% 29.76x
Outdoors Enthusiasts 56.01% 28.73x
Off the Grid Living Enthusiasts 41.70% 21.00x
Quads and ATV Enthusiasts 40.62% 20.19x
Truck Shoppers 36.37% 19.65x
Tractor Shoppers 36.25% 18.95x
Xtreme Sports Fans 32.08% 17.85x
Jeep Vehicle Shoppers 30.52% 17.44x
Metal Detecting Enthusiasts 30.70% 16.79x
Composition Percentage: The overlap percentage between the Hunters audience and the Interest attribute.
Index: A comparison of the Hunters audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Hunters audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Hunters audience is Carhartt.

Location Composition Index
Carhartt 0.27% 1.55x
Belk 0.02% 1.27x
Eddie Bauer 0.01% 1.17x
Lane Bryant 0.03% 0.96x
Chicos 0.03% 0.91x
Old Navy 0.04% 0.84x
Gymboree 0.02% 0.80x
Journeys 0.02% 0.77x
Columbia 0.01% 0.76x
Talbots 0.03% 0.75x
Composition Percentage: The overlap percentage between the Hunters audience and the Location attribute.
Index: A comparison of the Hunters audience to the internet population.
Dstillery Web Insights

WEBSITES

The Hunters audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Hunters audience is operationparts.com.

Website Composition Index
operationparts.com 0.37% 119.22x
gomuddy.com 0.32% 117.71x
haleystrategic.com 0.34% 116.70x
yhm.net 0.21% 116.01x
mountsplus.com 0.20% 115.95x
sandsarchery.com 0.34% 115.02x
sniperforums.com 1.37% 113.74x
monstermuleys.info 0.70% 113.66x
lonewolfdist.com 0.38% 113.48x
primaryarms.com 0.36% 113.12x
Composition Percentage: The overlap percentage between the Hunters audience and the Web attribute.
Index: A comparison of the Hunters audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Hunters audience is Hunting.

Content Affinity Composition Index
Hunting 28.16% 35.93x
Gun Enthusiast - Rifles & Ammo 36.54% 25.37x
Gun Enthusiast - Hunting & Self Defense 49.08% 24.36x
Survival Guides 1.14% 24.27x
Police Gear 10.28% 24.04x
Fishing 13.26% 20.61x
Assorted Topics #11304 (Knives, Leather, Customized Gifts, Victorian Clothing) 6.88% 20.49x
Rural Living 0.32% 19.76x
Airsoft & Paintball Equipment 1.32% 18.63x
Texas Off-Roading 0.22% 17.59x
Composition Percentage: The overlap percentage between the Hunters audience and the Content Affinity attribute.
Index: A comparison of the Hunters audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Hunters audience resonates most for the following age and income brackets.
Age
65+
Income
$50,000-$74,999