Dstillery Audiences

HUNTERS

Audience Size: 3.3 Million Devices

Explore the Hunters Audience

Below you'll find more information about the Hunters audience, broken down in different categories based on their digital and physical behaviors. These are 3.3 million unique devices whose actions qualify for the Hunters audience.

Dstillery Crafted Audiences

INTERESTS

The Hunters audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Hunters audience is Archery Enthusiasts.

Interest Composition Index
Archery Enthusiasts 35.46% 24.00x
Getting Off the Grid Travelers 40.24% 23.01x
Outdoors Enthusiasts 44.45% 22.23x
Xtreme Sports Fans 29.13% 18.64x
Used Compact Pickup Intenders 22.65% 18.56x
Off the Grid Living Enthusiasts 22.06% 18.53x
Tractor Shoppers 36.11% 18.51x
Work Boots & Safety Footwear Shoppers 36.63% 18.44x
Power Tools Shoppers 24.99% 18.42x
Truck Shoppers 35.13% 18.13x
Composition Percentage: The overlap percentage between the Hunters audience and the Interest attribute.
Index: A comparison of the Hunters audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Hunters audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Hunters audience is Carhartt.

Location Composition Index
Carhartt 0.32% 1.64x
Maurices 0.03% 1.35x
Talbots 0.01% 1.25x
Jos A. Bank Clothiers 0.01% 1.16x
Buckle 0.02% 1.10x
Journeys 0.02% 1.03x
Mens Wearhouse 0.02% 1.01x
Aeropostale 0.01% 1.01x
Chicos 0.01% 1.00x
Dressbarn 0.01% 0.97x
Composition Percentage: The overlap percentage between the Hunters audience and the Location attribute.
Index: A comparison of the Hunters audience to the internet population.
Dstillery Web Insights

WEBSITES

The Hunters audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Hunters audience is americanhunter.org.

Website Composition Index
americanhunter.org 2.99% 46.72x
eurooptic.com 1.31% 45.29x
americanrifleman.org 3.61% 44.49x
shootingillustrated.com 3.10% 42.72x
remington.com 2.77% 42.62x
deeranddeerhunting.com 3.77% 42.61x
cheaperthandirt.com 3.10% 42.52x
gunsandammo.com 2.57% 42.51x
nrafamily.org 1.17% 42.05x
rifleshootermag.com 1.50% 41.54x
Composition Percentage: The overlap percentage between the Hunters audience and the Web attribute.
Index: A comparison of the Hunters audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Hunters audience is Hunting.

Content Affinity Composition Index
Hunting 11.41% 23.01x
Rural Living 0.03% 19.29x
Texas Off-Roading 0.04% 18.79x
Police Gear 2.12% 18.23x
Fishing 5.09% 16.23x
Gun Enthusiast - Hunting & Self Defense 18.05% 16.08x
Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) 1.75% 15.18x
Gun Enthusiast - Rifles & Ammo 11.91% 15.07x
Grilling 1.26% 14.39x
Farming & Agriculture 0.74% 13.99x
Composition Percentage: The overlap percentage between the Hunters audience and the Content Affinity attribute.
Index: A comparison of the Hunters audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Hunters audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male