Dstillery Audiences

HUNTERS

Audience Size: 3.1 Million Devices

Explore the Hunters Audience

Below you'll find more information about the Hunters audience, broken down in different categories based on their digital and physical behaviors. These are 3.1 million unique devices whose actions qualify for the Hunters audience.

Dstillery Crafted Audiences

INTERESTS

The Hunters audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Hunters audience is Getting Off the Grid Travelers.

Interest Composition Index
Getting Off the Grid Travelers 32.36% 24.53x
Outdoors Enthusiasts 40.68% 23.88x
Archery Enthusiasts 31.26% 23.49x
Work Boots & Safety Footwear Shoppers 28.26% 19.07x
Meat Smokers Receipe Researchers 19.95% 17.80x
Xtreme Sports Fans 25.92% 16.55x
Truck Shoppers 27.35% 16.43x
Jeep Vehicle Shoppers 24.05% 16.27x
Tractor Shoppers 28.62% 16.25x
Quads and ATV Enthusiasts 28.59% 16.21x
Composition Percentage: The overlap percentage between the Hunters audience and the Interest attribute.
Index: A comparison of the Hunters audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Hunters audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Hunters audience is Carhartt.

Location Composition Index
Carhartt 0.38% 1.49x
Belk 0.01% 1.43x
Maurices 0.06% 1.36x
Eddie Bauer 0.01% 1.11x
Forever 21 0.01% 1.04x
Talbots 0.01% 0.98x
Dressbarn 0.02% 0.95x
Mens Wearhouse 0.03% 0.91x
Lane Bryant 0.02% 0.90x
American Eagle Outfitters 0.02% 0.89x
Composition Percentage: The overlap percentage between the Hunters audience and the Location attribute.
Index: A comparison of the Hunters audience to the internet population.
Dstillery Web Insights

WEBSITES

The Hunters audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Hunters audience is deeranddeerhunting.com.

Website Composition Index
deeranddeerhunting.com 2.18% 47.27x
shotgunworld.com 1.30% 42.83x
gameandfishmag.com 1.11% 41.40x
go2gbo.com 1.49% 41.39x
marlinowners.com 1.94% 40.87x
huntingnet.com 2.87% 40.81x
archerytalk.com 6.25% 40.73x
kentuckyhunting.net 1.20% 39.20x
shootersforum.com 2.24% 39.06x
thehuntingnews.com 2.17% 38.61x
Composition Percentage: The overlap percentage between the Hunters audience and the Web attribute.
Index: A comparison of the Hunters audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Hunters audience is Hunting.

Content Affinity Composition Index
Hunting 8.67% 27.21x
Rural Living 0.05% 20.04x
Gun Enthusiast - Hunting & Self Defense 10.80% 19.24x
Yard Structures 0.04% 18.86x
Fishing 3.64% 18.81x
Gun Enthusiast - Rifles & Ammo 6.03% 18.78x
Right Wing Blogs - Political Activism 0.06% 18.44x
Sports - Golf, Hunting, Fishing 0.07% 18.24x
Police Gear 0.37% 18.13x
Auctions & Repossessions 0.03% 17.47x
Composition Percentage: The overlap percentage between the Hunters audience and the Content Affinity attribute.
Index: A comparison of the Hunters audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Hunters audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male