Dstillery Audiences

HUNTERS

Audience Size: 3 Million Devices

Explore the Hunters Audience

Below you'll find more information about the Hunters audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the Hunters audience.

Dstillery Crafted Audiences

INTERESTS

The Hunters audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Hunters audience is Gun Rights Advocates.

Interest Composition Index
Gun Rights Advocates 58.38% 47.16x
Archery Enthusiasts 49.45% 45.39x
Outdoors Enthusiasts 55.58% 44.80x
Off the Grid Living Enthusiasts 37.70% 35.43x
Blades and Hunting Knife Shoppers 37.09% 32.25x
Quads and ATV Enthusiasts 41.32% 31.58x
Power Tools Shoppers 31.68% 30.97x
Truck Shoppers 39.68% 29.57x
Tractor Shoppers 39.98% 29.12x
Jeep Vehicle Shoppers 33.88% 28.91x
Composition Percentage: The overlap percentage between the Hunters audience and the Interest attribute.
Index: A comparison of the Hunters audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Hunters audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Hunters audience is Mens Wearhouse.

Location Composition Index
Mens Wearhouse 0.35% 1.01x
Jos A. Bank Clothiers 0.20% 0.93x
Composition Percentage: The overlap percentage between the Hunters audience and the Location attribute.
Index: A comparison of the Hunters audience to the internet population.
Dstillery Web Insights

WEBSITES

The Hunters audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Hunters audience is bowhuntingmag.com.

Website Composition Index
bowhuntingmag.com 2.87% 105.56x
sniperforums.com 1.43% 104.99x
bowhunter.com 2.46% 101.28x
summitstands.com 1.04% 99.69x
rifleshootermag.com 5.89% 97.53x
gunwerks.com 1.14% 96.98x
northamericanwhitetail.com 4.09% 96.22x
marlinowners.com 2.33% 96.13x
bushnell.com 1.15% 95.20x
petersenshunting.com 5.23% 95.06x
Composition Percentage: The overlap percentage between the Hunters audience and the Web attribute.
Index: A comparison of the Hunters audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Hunters audience is Hunting.

Content Affinity Composition Index
Hunting 24.50% 44.38x
Gun Enthusiast - Rifles & Ammo 35.58% 31.34x
Police Gear 10.33% 29.66x
Gun Enthusiast - Hunting & Self Defense 50.01% 27.44x
Fishing 11.19% 25.37x
Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) 8.07% 24.33x
Grilling 4.85% 22.04x
Home Improvement Contractor 2.31% 19.57x
Recreational Motor Sport Enthusiasts 4.80% 18.70x
Trucking 13.33% 18.53x
Composition Percentage: The overlap percentage between the Hunters audience and the Content Affinity attribute.
Index: A comparison of the Hunters audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Hunters audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male