Dstillery Audiences

HUNTERS

Audience Size: 4.1 Million Devices

Explore the Hunters Audience

Below you'll find more information about the Hunters audience, broken down in different categories based on their digital and physical behaviors. These are 4.1 million unique devices whose actions qualify for the Hunters audience.

Dstillery Crafted Audiences

INTERESTS

The Hunters audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Hunters audience is Getting Off the Grid Travelers.

Interest Composition Index
Getting Off the Grid Travelers 48.31% 30.97x
Archery Enthusiasts 45.10% 29.66x
Outdoors Enthusiasts 50.16% 29.58x
Gun Rights Advocates 48.56% 25.71x
Work Boots & Safety Footwear Shoppers 39.37% 24.20x
Tractor Shoppers 38.91% 24.01x
Off the Grid Living Enthusiasts 33.09% 22.49x
Truck Shoppers 37.14% 22.37x
Quads and ATV Enthusiasts 38.57% 22.27x
Xtreme Sports Fans 36.00% 21.33x
Composition Percentage: The overlap percentage between the Hunters audience and the Interest attribute.
Index: A comparison of the Hunters audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Hunters audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Hunters audience is Maurices.

Location Composition Index
Maurices 0.01% 1.96x
Carhartt 0.28% 1.89x
Chicos 0.01% 0.94x
Old Navy 0.02% 0.89x
The Childrens Place 0.02% 0.89x
Victoria's Secret 0.03% 0.88x
Buckle 0.01% 0.87x
Aeropostale 0.01% 0.85x
White House Black Market 0.01% 0.84x
Journeys 0.01% 0.77x
Composition Percentage: The overlap percentage between the Hunters audience and the Location attribute.
Index: A comparison of the Hunters audience to the internet population.
Dstillery Web Insights

WEBSITES

The Hunters audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Hunters audience is bowhuntingmag.com.

Website Composition Index
bowhuntingmag.com 1.44% 53.60x
vortexoptics.com 1.46% 52.61x
northamericanwhitetail.com 1.87% 51.12x
1800gunsandammo.com 1.03% 50.23x
rifleshootermag.com 2.50% 50.09x
gun-tests.com 1.68% 49.85x
petersenshunting.com 2.20% 49.78x
americanhunter.org 7.44% 49.48x
pewpewtactical.com 2.34% 48.01x
shootingtimes.com 3.25% 47.82x
Composition Percentage: The overlap percentage between the Hunters audience and the Web attribute.
Index: A comparison of the Hunters audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Hunters audience is Hunting.

Content Affinity Composition Index
Hunting 18.45% 32.48x
Rural Living 0.06% 29.06x
Fishing 6.97% 23.77x
Police Gear 4.99% 23.43x
Gun Enthusiast - Rifles & Ammo 18.01% 23.33x
Gun Enthusiast - Hunting & Self Defense 29.48% 23.08x
Texas Off-Roading 0.11% 22.15x
Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) 3.29% 21.03x
Grilling 2.03% 20.17x
Survival Guides 0.31% 18.95x
Composition Percentage: The overlap percentage between the Hunters audience and the Content Affinity attribute.
Index: A comparison of the Hunters audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Hunters audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male