Dstillery Audiences

HUNTERS

Audience Size: 3.1 Million Devices

Explore the Hunters Audience

Below you'll find more information about the Hunters audience, broken down in different categories based on their digital and physical behaviors. These are 3.1 million unique devices whose actions qualify for the Hunters audience.

Dstillery Crafted Audiences

INTERESTS

The Hunters audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Hunters audience is Getting Off the Grid Travelers.

Interest Composition Index
Getting Off the Grid Travelers 37.57% 32.53x
Outdoors Enthusiasts 45.67% 30.74x
Archery Enthusiasts 36.90% 30.36x
Work Boots & Safety Footwear Shoppers 32.19% 24.58x
Truck Shoppers 30.78% 22.10x
Jeep Vehicle Shoppers 28.81% 21.98x
Tractor Shoppers 34.59% 21.56x
Xtreme Sports Fans 30.19% 21.26x
Meat Smokers Receipe Researchers 23.76% 20.99x
Quads and ATV Enthusiasts 32.91% 20.98x
Composition Percentage: The overlap percentage between the Hunters audience and the Interest attribute.
Index: A comparison of the Hunters audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Hunters audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Hunters audience is Carhartt.

Location Composition Index
Carhartt 0.23% 1.70x
Maurices 0.03% 1.67x
Hollister 0.01% 1.24x
White House Black Market 0.01% 1.12x
Buckle 0.01% 1.02x
Aeropostale 0.01% 1.02x
Mens Wearhouse 0.01% 1.02x
Old Navy 0.02% 0.92x
Victoria's Secret 0.02% 0.89x
Journeys 0.02% 0.87x
Composition Percentage: The overlap percentage between the Hunters audience and the Location attribute.
Index: A comparison of the Hunters audience to the internet population.
Dstillery Web Insights

WEBSITES

The Hunters audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Hunters audience is americanhunter.org.

Website Composition Index
americanhunter.org 1.72% 54.11x
americanrifleman.org 2.09% 51.55x
remington.com 1.57% 49.86x
gunsandammo.com 1.51% 49.50x
shootingillustrated.com 1.79% 49.41x
cheaperthandirt.com 1.49% 49.12x
deeranddeerhunting.com 4.30% 48.01x
grabagun.com 1.08% 47.50x
recoilweb.com 1.24% 46.98x
qdma.com 3.07% 46.90x
Composition Percentage: The overlap percentage between the Hunters audience and the Web attribute.
Index: A comparison of the Hunters audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Hunters audience is Hunting.

Content Affinity Composition Index
Hunting 12.45% 32.06x
Police Gear 1.39% 23.77x
Fishing 4.68% 22.67x
Gun Enthusiast - Hunting & Self Defense 17.59% 20.70x
Survival Guides 0.24% 20.43x
Gun Enthusiast - Rifles & Ammo 10.96% 20.07x
Airsoft & Paintball Equipment 0.18% 18.75x
Grilling 0.90% 18.55x
Garden Power Equipment 3.38% 18.50x
Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) 1.71% 18.41x
Composition Percentage: The overlap percentage between the Hunters audience and the Content Affinity attribute.
Index: A comparison of the Hunters audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Hunters audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male