Dstillery Audiences

HUNTERS

Audience Size: 3.2 Million Devices

Explore the Hunters Audience

Below you'll find more information about the Hunters audience, broken down in different categories based on their digital and physical behaviors. These are 3.2 million unique devices whose actions qualify for the Hunters audience.

Dstillery Crafted Audiences

INTERESTS

The Hunters audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Hunters audience is Getting Off the Grid Travelers.

Interest Composition Index
Getting Off the Grid Travelers 35.68% 25.72x
Archery Enthusiasts 35.56% 24.21x
Outdoors Enthusiasts 43.05% 24.00x
Work Boots & Safety Footwear Shoppers 30.97% 19.86x
Tractor Shoppers 30.36% 17.67x
Truck Shoppers 28.42% 17.34x
Jeep Vehicle Shoppers 26.33% 17.16x
Meat Smokers Receipe Researchers 22.36% 17.14x
Xtreme Sports Fans 27.93% 17.11x
Quads and ATV Enthusiasts 30.02% 16.87x
Composition Percentage: The overlap percentage between the Hunters audience and the Interest attribute.
Index: A comparison of the Hunters audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Hunters audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Hunters audience is Carhartt.

Location Composition Index
Carhartt 0.32% 1.40x
Maurices 0.04% 1.21x
Eddie Bauer 0.01% 1.14x
White House Black Market 0.02% 0.99x
Jos A. Bank Clothiers 0.01% 0.96x
Chicos 0.02% 0.96x
Buckle 0.02% 0.95x
Talbots 0.01% 0.94x
H&M 0.01% 0.93x
Victoria's Secret 0.03% 0.92x
Composition Percentage: The overlap percentage between the Hunters audience and the Location attribute.
Index: A comparison of the Hunters audience to the internet population.
Dstillery Web Insights

WEBSITES

The Hunters audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Hunters audience is deeranddeerhunting.com.

Website Composition Index
deeranddeerhunting.com 2.68% 45.99x
qdma.com 1.60% 45.95x
shootingtimes.com 1.27% 43.88x
sniperforums.com 1.15% 42.86x
go2gbo.com 1.59% 41.43x
shotgunworld.com 1.94% 41.17x
marlinowners.com 2.14% 41.15x
huntingnet.com 2.99% 40.39x
shootersforum.com 2.56% 39.15x
gameandfishmag.com 1.89% 39.00x
Composition Percentage: The overlap percentage between the Hunters audience and the Web attribute.
Index: A comparison of the Hunters audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Hunters audience is Hunting.

Content Affinity Composition Index
Hunting 9.39% 29.58x
Police Gear 0.68% 20.42x
Gun Enthusiast - Hunting & Self Defense 14.05% 20.41x
Fishing 4.42% 20.07x
Rural Living 0.08% 19.85x
Gun Enthusiast - Rifles & Ammo 8.74% 19.24x
Survival Guides 0.19% 17.52x
Airsoft & Paintball Equipment 0.09% 17.07x
Right Wing Blogs - Political Activism 0.06% 16.87x
Sports - Golf, Hunting, Fishing 0.09% 16.13x
Composition Percentage: The overlap percentage between the Hunters audience and the Content Affinity attribute.
Index: A comparison of the Hunters audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Hunters audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male