Dstillery Audiences

HUNTERS

Audience Size: 3.3 Million Devices

Explore the Hunters Audience

Below you'll find more information about the Hunters audience, broken down in different categories based on their digital and physical behaviors. These are 3.3 million unique devices whose actions qualify for the Hunters audience.

Dstillery Crafted Audiences

INTERESTS

The Hunters audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Hunters audience is Archery Enthusiasts.

Interest Composition Index
Archery Enthusiasts 35.00% 82.12x
Getting Off the Grid Travelers 35.00% 78.78x
Outdoors Enthusiasts 45.31% 69.14x
Tractor Shoppers 35.94% 59.99x
Work Boots & Safety Footwear Shoppers 30.94% 58.74x
Meat Smokers Receipe Researchers 23.44% 58.29x
Off the Grid Living Enthusiasts 22.50% 55.68x
BBQ Enthusiasts 29.06% 54.97x
Truck Shoppers 30.94% 54.19x
Grill Masters 20.31% 54.03x
Composition Percentage: The overlap percentage between the Hunters audience and the Interest attribute.
Index: A comparison of the Hunters audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Hunters audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Hunters audience is Maurices.

Location Composition Index
Maurices 0.03% 1.55x
American Eagle Outfitters 0.01% 1.25x
Carhartt 0.17% 1.07x
Victoria's Secret 0.01% 1.06x
Journeys 0.01% 0.96x
Old Navy 0.01% 0.88x
The Childrens Place 0.01% 0.86x
Composition Percentage: The overlap percentage between the Hunters audience and the Location attribute.
Index: A comparison of the Hunters audience to the internet population.
Dstillery Web Insights

WEBSITES

The Hunters audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Hunters audience is bowhuntingmag.com.

Website Composition Index
bowhuntingmag.com 1.14% 50.39x
northamericanwhitetail.com 1.32% 48.73x
petersenshunting.com 1.46% 48.08x
gun-tests.com 1.12% 48.07x
americanhunter.org 5.01% 47.85x
eurooptic.com 2.18% 46.27x
ssusa.org 1.39% 46.08x
bravocompanyusa.com 1.04% 45.64x
pewpewtactical.com 1.66% 45.36x
mcarbo.com 1.21% 45.27x
Composition Percentage: The overlap percentage between the Hunters audience and the Web attribute.
Index: A comparison of the Hunters audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Hunters audience is Hunting.

Content Affinity Composition Index
Hunting 17.19% 48.18x
Gun Enthusiast - Rifles & Ammo 12.19% 28.75x
Gun Enthusiast - Hunting & Self Defense 18.44% 27.64x
Rural Living 0.04% 27.44x
Fishing 5.94% 27.34x
Garden Power Equipment 6.25% 26.86x
Trucking 5.00% 24.18x
Texas Off-Roading 0.07% 19.65x
Homesteading 4.06% 16.37x
Motorcycles & Snowmobiles 6.56% 16.27x
Composition Percentage: The overlap percentage between the Hunters audience and the Content Affinity attribute.
Index: A comparison of the Hunters audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Hunters audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male