Explore the Hunters Audience
Below you'll find more information about the Hunters audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the Hunters audience.
INTERESTS
The Hunters audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Hunters audience is Gun Rights Advocates.
| Interest | Composition | Index |
| Gun Rights Advocates | 58.41% | 29.78x |
| Archery Enthusiasts | 51.28% | 29.76x |
| Outdoors Enthusiasts | 56.01% | 28.73x |
| Off the Grid Living Enthusiasts | 41.70% | 21.00x |
| Quads and ATV Enthusiasts | 40.62% | 20.19x |
| Truck Shoppers | 36.37% | 19.65x |
| Tractor Shoppers | 36.25% | 18.95x |
| Xtreme Sports Fans | 32.08% | 17.85x |
| Jeep Vehicle Shoppers | 30.52% | 17.44x |
| Metal Detecting Enthusiasts | 30.70% | 16.79x |
Composition Percentage:
The overlap percentage between the Hunters audience and the Interest attribute.
Index: A comparison of the Hunters audience to the internet population.
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APPAREL RETAILERS
The Hunters audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Hunters audience is Carhartt.
| Location | Composition | Index |
| Carhartt | 0.27% | 1.55x |
| Belk | 0.02% | 1.27x |
| Eddie Bauer | 0.01% | 1.17x |
| Lane Bryant | 0.03% | 0.96x |
| Chicos | 0.03% | 0.91x |
| Old Navy | 0.04% | 0.84x |
| Gymboree | 0.02% | 0.80x |
| Journeys | 0.02% | 0.77x |
| Columbia | 0.01% | 0.76x |
| Talbots | 0.03% | 0.75x |
Composition Percentage:
The overlap percentage between the Hunters audience and the Location attribute.
Index: A comparison of the Hunters audience to the internet population.
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WEBSITES
The Hunters audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Hunters audience is operationparts.com.
| Website | Composition | Index |
| operationparts.com | 0.37% | 119.22x |
| gomuddy.com | 0.32% | 117.71x |
| haleystrategic.com | 0.34% | 116.70x |
| yhm.net | 0.21% | 116.01x |
| mountsplus.com | 0.20% | 115.95x |
| sandsarchery.com | 0.34% | 115.02x |
| sniperforums.com | 1.37% | 113.74x |
| monstermuleys.info | 0.70% | 113.66x |
| lonewolfdist.com | 0.38% | 113.48x |
| primaryarms.com | 0.36% | 113.12x |
Composition Percentage:
The overlap percentage between the Hunters audience and the Web attribute.
Index: A comparison of the Hunters audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Hunters audience is Hunting.
| Content Affinity | Composition | Index |
| Hunting | 28.16% | 35.93x |
| Gun Enthusiast - Rifles & Ammo | 36.54% | 25.37x |
| Gun Enthusiast - Hunting & Self Defense | 49.08% | 24.36x |
| Survival Guides | 1.14% | 24.27x |
| Police Gear | 10.28% | 24.04x |
| Fishing | 13.26% | 20.61x |
| Assorted Topics #11304 (Knives, Leather, Customized Gifts, Victorian Clothing) | 6.88% | 20.49x |
| Rural Living | 0.32% | 19.76x |
| Airsoft & Paintball Equipment | 1.32% | 18.63x |
| Texas Off-Roading | 0.22% | 17.59x |
Composition Percentage:
The overlap percentage between the Hunters audience and the Content Affinity attribute.
Index: A comparison of the Hunters audience to the internet population.
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DEMOGRAPHICS
The Hunters audience resonates most for the following age and income brackets.
Age
65+
Income
$50,000-$74,999
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