Dstillery Audiences

HUNTERS

Audience Size: 4.5 Million Devices

Explore the Hunters Audience

Below you'll find more information about the Hunters audience, broken down in different categories based on their digital and physical behaviors. These are 4.5 million unique devices whose actions qualify for the Hunters audience.

Dstillery Crafted Audiences

INTERESTS

The Hunters audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Hunters audience is Archery Enthusiasts.

Interest Composition Index
Archery Enthusiasts 45.04% 30.99x
Gun Rights Advocates 52.34% 30.97x
Outdoors Enthusiasts 49.90% 30.28x
Off the Grid Living Enthusiasts 35.91% 25.33x
Quads and ATV Enthusiasts 41.13% 25.16x
Truck Shoppers 39.91% 24.85x
Power Tools Shoppers 34.07% 24.36x
Jeep Vehicle Shoppers 36.12% 24.07x
Tractor Shoppers 40.58% 24.07x
Xtreme Sports Fans 34.32% 23.10x
Composition Percentage: The overlap percentage between the Hunters audience and the Interest attribute.
Index: A comparison of the Hunters audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Hunters audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Hunters audience is Buckle.

Location Composition Index
Buckle 0.33% 1.40x
Mens Wearhouse 0.44% 1.13x
White House Black Market 0.33% 1.08x
Jos A. Bank Clothiers 0.25% 1.06x
Johnston and Murphy 0.48% 1.03x
Belk 0.01% 1.02x
Dressbarn 0.04% 0.93x
Lane Bryant 0.04% 0.86x
Eddie Bauer 0.02% 0.86x
Chicos 0.04% 0.84x
Composition Percentage: The overlap percentage between the Hunters audience and the Location attribute.
Index: A comparison of the Hunters audience to the internet population.
Dstillery Web Insights

WEBSITES

The Hunters audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Hunters audience is vortexoptics.com.

Website Composition Index
vortexoptics.com 2.79% 57.76x
bowhuntingmag.com 1.65% 57.42x
bowhunter.com 1.26% 57.03x
federalpremium.com 1.04% 56.40x
northamericanwhitetail.com 2.07% 55.30x
weatherby.com 1.13% 55.14x
rifleshootermag.com 3.13% 54.43x
petersenshunting.com 2.72% 53.80x
1800gunsandammo.com 1.25% 53.66x
gun-tests.com 2.12% 53.39x
Composition Percentage: The overlap percentage between the Hunters audience and the Web attribute.
Index: A comparison of the Hunters audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Hunters audience is Hunting.

Content Affinity Composition Index
Hunting 15.23% 28.70x
Gun Enthusiast - Rifles & Ammo 18.39% 23.86x
Survival Guides 0.40% 22.13x
Rural Living 0.14% 21.24x
Police Gear 6.28% 20.39x
Gun Enthusiast - Hunting & Self Defense 33.40% 20.30x
Fishing 7.69% 19.29x
Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) 4.20% 19.14x
Grilling 3.00% 17.54x
Texas Off-Roading 0.15% 17.07x
Composition Percentage: The overlap percentage between the Hunters audience and the Content Affinity attribute.
Index: A comparison of the Hunters audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Hunters audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male