Dstillery Audiences

HUNTERS

Audience Size: 2.7 Million Devices

Explore the Hunters Audience

Below you'll find more information about the Hunters audience, broken down in different categories based on their digital and physical behaviors. These are 2.7 million unique devices whose actions qualify for the Hunters audience.

Dstillery Crafted Audiences

INTERESTS

The Hunters audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Hunters audience is Getting Off the Grid Travelers.

Interest Composition Index
Getting Off the Grid Travelers 26.96% 26.99x
Outdoors Enthusiasts 31.13% 26.15x
Archery Enthusiasts 28.32% 23.78x
Meat Smokers Receipe Researchers 16.38% 18.29x
Work Boots & Safety Footwear Shoppers 23.06% 17.59x
BBQ Recipe Researchers 15.50% 16.52x
Tractor Shoppers 25.07% 15.53x
Competitive Car Brand Shoppers 20.87% 15.44x
Truck Shoppers 23.18% 15.24x
Quads and ATV Enthusiasts 24.72% 15.12x
Composition Percentage: The overlap percentage between the Hunters audience and the Interest attribute.
Index: A comparison of the Hunters audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Hunters audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Hunters audience is Carhartt.

Location Composition Index
Carhartt 0.26% 1.42x
Maurices 0.04% 1.36x
Buckle 0.02% 1.08x
Lane Bryant 0.01% 0.94x
Aeropostale 0.01% 0.88x
Gap 0.01% 0.87x
Zumiez 0.01% 0.87x
Chicos 0.01% 0.86x
Jos A. Bank Clothiers 0.01% 0.84x
Journeys 0.02% 0.82x
Composition Percentage: The overlap percentage between the Hunters audience and the Location attribute.
Index: A comparison of the Hunters audience to the internet population.
Dstillery Web Insights

WEBSITES

The Hunters audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Hunters audience is deeranddeerhunting.com.

Website Composition Index
deeranddeerhunting.com 2.29% 41.79x
archerytalk.com 5.63% 39.91x
go2gbo.com 1.61% 39.18x
huntingnet.com 2.78% 39.13x
marlinowners.com 2.04% 37.41x
gameandfishmag.com 1.22% 37.15x
kentuckyhunting.net 1.29% 36.66x
gunbroker.com 1.35% 35.69x
shootersforum.com 2.24% 35.17x
michigan-sportsman.com 3.32% 35.12x
Composition Percentage: The overlap percentage between the Hunters audience and the Web attribute.
Index: A comparison of the Hunters audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Hunters audience is Hunting.

Content Affinity Composition Index
Hunting 8.38% 28.29x
Sports - Golf, Hunting, Fishing 0.09% 24.28x
Gun Enthusiast - Rifles & Ammo 2.89% 19.68x
Fishing 3.57% 19.22x
Gun Enthusiast - Hunting & Self Defense 8.96% 18.60x
Police Gear 0.19% 16.47x
Survival Guides 0.12% 15.49x
Grilling 0.35% 14.04x
Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) 0.92% 13.90x
Trucks 0.04% 12.06x
Composition Percentage: The overlap percentage between the Hunters audience and the Content Affinity attribute.
Index: A comparison of the Hunters audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Hunters audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male