Dstillery Audiences

HUNTERS

Audience Size: 4 Million Devices

Explore the Hunters Audience

Below you'll find more information about the Hunters audience, broken down in different categories based on their digital and physical behaviors. These are 4 million unique devices whose actions qualify for the Hunters audience.

Dstillery Crafted Audiences

INTERESTS

The Hunters audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Hunters audience is Getting Off the Grid Travelers.

Interest Composition Index
Getting Off the Grid Travelers 44.84% 28.92x
Outdoors Enthusiasts 48.15% 27.98x
Archery Enthusiasts 42.64% 27.25x
Work Boots & Safety Footwear Shoppers 37.90% 22.56x
Tractor Shoppers 38.40% 21.69x
Truck Shoppers 35.98% 20.72x
Off the Grid Living Enthusiasts 30.36% 20.37x
Quads and ATV Enthusiasts 37.01% 20.23x
Jeep Vehicle Shoppers 33.95% 20.08x
Xtreme Sports Fans 34.54% 19.75x
Composition Percentage: The overlap percentage between the Hunters audience and the Interest attribute.
Index: A comparison of the Hunters audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Hunters audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Hunters audience is Carhartt.

Location Composition Index
Carhartt 0.31% 1.69x
Maurices 0.02% 1.48x
Old Navy 0.01% 1.15x
Mens Wearhouse 0.01% 1.05x
Composition Percentage: The overlap percentage between the Hunters audience and the Location attribute.
Index: A comparison of the Hunters audience to the internet population.
Dstillery Web Insights

WEBSITES

The Hunters audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Hunters audience is bowhuntingmag.com.

Website Composition Index
bowhuntingmag.com 1.17% 54.01x
vortexoptics.com 1.13% 52.85x
northamericanwhitetail.com 1.48% 51.96x
rifleshootermag.com 1.96% 51.40x
petersenshunting.com 1.72% 50.91x
gun-tests.com 1.32% 50.75x
americanhunter.org 5.86% 50.57x
shootingtimes.com 2.56% 49.12x
ssusa.org 1.66% 48.56x
eurooptic.com 2.52% 48.45x
Composition Percentage: The overlap percentage between the Hunters audience and the Web attribute.
Index: A comparison of the Hunters audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Hunters audience is Hunting.

Content Affinity Composition Index
Hunting 16.14% 30.96x
Rural Living 0.04% 27.96x
Police Gear 4.03% 23.41x
Fishing 6.44% 22.06x
Gun Enthusiast - Hunting & Self Defense 25.97% 20.78x
Grilling 1.81% 20.46x
Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) 2.80% 20.13x
Gun Enthusiast - Rifles & Ammo 16.48% 19.81x
Texas Off-Roading 0.07% 18.80x
Airsoft & Paintball Equipment 0.44% 18.71x
Composition Percentage: The overlap percentage between the Hunters audience and the Content Affinity attribute.
Index: A comparison of the Hunters audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Hunters audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male