Dstillery Audiences

HUNTERS

Audience Size: 2 Million Devices

Explore the Hunters Audience

Below you'll find more information about the Hunters audience, broken down in different categories based on their digital and physical behaviors. These are 2 million unique devices whose actions qualify for the Hunters audience.

Dstillery Crafted Audiences

INTERESTS

The Hunters audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Hunters audience is Getting Off the Grid Travelers.

Interest Composition Index
Getting Off the Grid Travelers 23.32% 26.33x
Outdoors Enthusiasts 29.21% 24.54x
Archery Enthusiasts 24.98% 23.14x
Meat Smokers Receipe Researchers 14.22% 17.61x
BBQ Recipe Researchers 14.43% 16.87x
Work Boots & Safety Footwear Shoppers 21.81% 15.95x
Truck Shoppers 23.48% 15.27x
Competitive Car Brand Shoppers 21.41% 14.92x
Tractor Shoppers 24.61% 14.85x
Quads and ATV Enthusiasts 25.19% 14.80x
Composition Percentage: The overlap percentage between the Hunters audience and the Interest attribute.
Index: A comparison of the Hunters audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Hunters audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Hunters audience is Maurices.

Location Composition Index
Maurices 0.05% 1.53x
Gap 0.01% 1.19x
LOFT 0.01% 1.15x
Journeys 0.03% 1.10x
Gymboree 0.02% 1.08x
Victoria's Secret 0.02% 1.08x
Aeropostale 0.02% 1.08x
Dressbarn 0.01% 1.05x
Zumiez 0.03% 1.05x
Buckle 0.02% 1.04x
Composition Percentage: The overlap percentage between the Hunters audience and the Location attribute.
Index: A comparison of the Hunters audience to the internet population.
Dstillery Web Insights

WEBSITES

The Hunters audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Hunters audience is go2gbo.com.

Website Composition Index
go2gbo.com 1.73% 55.94x
shootersforum.com 2.63% 55.07x
marlinowners.com 2.38% 54.48x
thefirearmsforum.com 1.18% 53.96x
24hourcampfire.com 4.71% 53.94x
deeranddeerhunting.com 1.28% 52.41x
michigan-sportsman.com 2.06% 51.82x
m14forum.com 1.28% 51.51x
huntingnet.com 3.02% 51.24x
longrangehunting.com 3.29% 50.65x
Composition Percentage: The overlap percentage between the Hunters audience and the Web attribute.
Index: A comparison of the Hunters audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Hunters audience is Hunting.

Content Affinity Composition Index
Hunting 6.20% 25.67x
Sports - Golf, Hunting, Fishing 0.10% 25.09x
Survival Guides 0.10% 18.67x
Gun Enthusiast - Rifles & Ammo 1.41% 18.34x
Fishing 2.85% 16.86x
Police Gear 0.12% 16.11x
Gun Enthusiast - Hunting & Self Defense 6.72% 15.55x
Grilling 0.28% 11.67x
Fire Fighting 0.05% 11.67x
Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) 0.58% 11.63x
Composition Percentage: The overlap percentage between the Hunters audience and the Content Affinity attribute.
Index: A comparison of the Hunters audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Hunters audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male