Explore the Hunters Audience
Below you'll find more information about the Hunters audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the Hunters audience.
INTERESTS
The Hunters audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Hunters audience is Gun Rights Advocates.
| Interest | Composition | Index |
| Gun Rights Advocates | 58.38% | 47.16x |
| Archery Enthusiasts | 49.45% | 45.39x |
| Outdoors Enthusiasts | 55.58% | 44.80x |
| Off the Grid Living Enthusiasts | 37.70% | 35.43x |
| Blades and Hunting Knife Shoppers | 37.09% | 32.25x |
| Quads and ATV Enthusiasts | 41.32% | 31.58x |
| Power Tools Shoppers | 31.68% | 30.97x |
| Truck Shoppers | 39.68% | 29.57x |
| Tractor Shoppers | 39.98% | 29.12x |
| Jeep Vehicle Shoppers | 33.88% | 28.91x |
Composition Percentage:
The overlap percentage between the Hunters audience and the Interest attribute.
Index: A comparison of the Hunters audience to the internet population.
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APPAREL RETAILERS
The Hunters audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Hunters audience is Mens Wearhouse.
| Location | Composition | Index |
| Mens Wearhouse | 0.35% | 1.01x |
| Jos A. Bank Clothiers | 0.20% | 0.93x |
Composition Percentage:
The overlap percentage between the Hunters audience and the Location attribute.
Index: A comparison of the Hunters audience to the internet population.
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WEBSITES
The Hunters audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Hunters audience is bowhuntingmag.com.
| Website | Composition | Index |
| bowhuntingmag.com | 2.87% | 105.56x |
| sniperforums.com | 1.43% | 104.99x |
| bowhunter.com | 2.46% | 101.28x |
| summitstands.com | 1.04% | 99.69x |
| rifleshootermag.com | 5.89% | 97.53x |
| gunwerks.com | 1.14% | 96.98x |
| northamericanwhitetail.com | 4.09% | 96.22x |
| marlinowners.com | 2.33% | 96.13x |
| bushnell.com | 1.15% | 95.20x |
| petersenshunting.com | 5.23% | 95.06x |
Composition Percentage:
The overlap percentage between the Hunters audience and the Web attribute.
Index: A comparison of the Hunters audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Hunters audience is Hunting.
| Content Affinity | Composition | Index |
| Hunting | 24.50% | 44.38x |
| Gun Enthusiast - Rifles & Ammo | 35.58% | 31.34x |
| Police Gear | 10.33% | 29.66x |
| Gun Enthusiast - Hunting & Self Defense | 50.01% | 27.44x |
| Fishing | 11.19% | 25.37x |
| Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) | 8.07% | 24.33x |
| Grilling | 4.85% | 22.04x |
| Home Improvement Contractor | 2.31% | 19.57x |
| Recreational Motor Sport Enthusiasts | 4.80% | 18.70x |
| Trucking | 13.33% | 18.53x |
Composition Percentage:
The overlap percentage between the Hunters audience and the Content Affinity attribute.
Index: A comparison of the Hunters audience to the internet population.
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DEMOGRAPHICS
The Hunters audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male
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