Dstillery Audiences

HUNTERS

Audience Size: 3.1 Million Devices

Explore the Hunters Audience

Below you'll find more information about the Hunters audience, broken down in different categories based on their digital and physical behaviors. These are 3.1 million unique devices whose actions qualify for the Hunters audience.

Dstillery Crafted Audiences

INTERESTS

The Hunters audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Hunters audience is Getting Off the Grid Travelers.

Interest Composition Index
Getting Off the Grid Travelers 36.86% 28.09x
Archery Enthusiasts 36.03% 26.51x
Outdoors Enthusiasts 44.79% 26.36x
Work Boots & Safety Footwear Shoppers 32.12% 21.18x
Tractor Shoppers 31.20% 18.87x
Jeep Vehicle Shoppers 26.45% 18.57x
Meat Smokers Receipe Researchers 23.26% 18.56x
Truck Shoppers 29.28% 18.50x
Xtreme Sports Fans 28.69% 18.32x
Quads and ATV Enthusiasts 30.62% 18.13x
Composition Percentage: The overlap percentage between the Hunters audience and the Interest attribute.
Index: A comparison of the Hunters audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Hunters audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Hunters audience is Carhartt.

Location Composition Index
Carhartt 0.09% 1.54x
Composition Percentage: The overlap percentage between the Hunters audience and the Location attribute.
Index: A comparison of the Hunters audience to the internet population.
Dstillery Web Insights

WEBSITES

The Hunters audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Hunters audience is americanhunter.org.

Website Composition Index
americanhunter.org 1.09% 54.39x
americanrifleman.org 1.30% 51.93x
shootingillustrated.com 1.09% 49.55x
deeranddeerhunting.com 3.52% 48.88x
qdma.com 2.11% 48.60x
rifleshootermag.com 1.32% 47.16x
sniperforums.com 1.16% 45.46x
shootingtimes.com 1.61% 44.28x
archerytalk.com 5.83% 44.15x
savagearms.com 1.27% 43.93x
Composition Percentage: The overlap percentage between the Hunters audience and the Web attribute.
Index: A comparison of the Hunters audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Hunters audience is Hunting.

Content Affinity Composition Index
Hunting 10.60% 30.12x
Police Gear 0.86% 21.55x
Fishing 4.51% 21.01x
Survival Guides 0.22% 19.73x
Gun Enthusiast - Hunting & Self Defense 15.64% 19.67x
Gun Enthusiast - Rifles & Ammo 9.79% 18.48x
Right Wing Blogs - Political Activism 0.10% 18.04x
Airsoft & Paintball Equipment 0.12% 17.42x
Sports - Golf, Hunting, Fishing 0.11% 17.14x
Construction Apparel 0.10% 15.84x
Composition Percentage: The overlap percentage between the Hunters audience and the Content Affinity attribute.
Index: A comparison of the Hunters audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Hunters audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male