Dstillery Audiences

HUNTERS

Audience Size: 3.1 Million Devices

Explore the Hunters Audience

Below you'll find more information about the Hunters audience, broken down in different categories based on their digital and physical behaviors. These are 3.1 million unique devices whose actions qualify for the Hunters audience.

Dstillery Crafted Audiences

INTERESTS

The Hunters audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Hunters audience is Archery Enthusiasts.

Interest Composition Index
Archery Enthusiasts 52.66% 31.03x
Gun Rights Advocates 59.11% 30.69x
Outdoors Enthusiasts 56.46% 30.66x
Off the Grid Living Enthusiasts 41.32% 21.92x
Quads and ATV Enthusiasts 40.53% 21.45x
Truck Shoppers 36.49% 20.67x
Tractor Shoppers 36.40% 20.24x
Power Tools Shoppers 31.67% 19.95x
Jeep Vehicle Shoppers 30.13% 19.02x
Xtreme Sports Fans 33.35% 18.97x
Composition Percentage: The overlap percentage between the Hunters audience and the Interest attribute.
Index: A comparison of the Hunters audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Hunters audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Hunters audience is Carhartt.

Location Composition Index
Carhartt 0.29% 1.56x
Belk 0.02% 1.33x
Express Outlets 0.00% 1.07x
Eddie Bauer 0.01% 0.98x
LL Bean 0.00% 0.92x
Dressbarn 0.04% 0.92x
REI 0.01% 0.87x
Chicos 0.04% 0.86x
Lane Bryant 0.03% 0.85x
Gymboree 0.03% 0.83x
Composition Percentage: The overlap percentage between the Hunters audience and the Location attribute.
Index: A comparison of the Hunters audience to the internet population.
Dstillery Web Insights

WEBSITES

The Hunters audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Hunters audience is sniperforums.com.

Website Composition Index
sniperforums.com 1.31% 105.46x
bowhuntingmag.com 3.50% 100.77x
deergear.com 1.35% 100.58x
knightandhale.com 1.14% 99.87x
bowhunter.com 2.89% 98.22x
hogueinc.com 1.05% 97.35x
benelliusa.com 1.09% 95.76x
rifleshootermag.com 6.06% 94.71x
marlinowners.com 2.04% 94.00x
summitstands.com 1.28% 93.16x
Composition Percentage: The overlap percentage between the Hunters audience and the Web attribute.
Index: A comparison of the Hunters audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Hunters audience is Hunting.

Content Affinity Composition Index
Hunting 29.93% 35.76x
Gun Enthusiast - Rifles & Ammo 39.08% 24.53x
Police Gear 10.59% 23.67x
Survival Guides 1.11% 23.67x
Gun Enthusiast - Hunting & Self Defense 51.19% 23.42x
Fishing 12.62% 21.59x
Rural Living 0.33% 20.29x
Assorted Topics #11304 (Knives, Leather, Customized Gifts, Victorian Clothing) 7.75% 19.87x
Airsoft & Paintball Equipment 1.39% 18.65x
Texas Off-Roading 0.23% 18.03x
Composition Percentage: The overlap percentage between the Hunters audience and the Content Affinity attribute.
Index: A comparison of the Hunters audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Hunters audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male