Dstillery Audiences

IT DECISION MAKERS

Audience Size: 4 Million Devices

Explore the IT Decision Makers Audience

Below you'll find more information about the IT Decision Makers audience, broken down in different categories based on their digital and physical behaviors. These are 4 million unique devices whose actions qualify for the IT Decision Makers audience.

Dstillery Crafted Audiences

INTERESTS

The IT Decision Makers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the IT Decision Makers audience is Camera Review Readers.

Interest Composition Index
Camera Review Readers 70.81% 57.00x
High End TV Shoppers 70.60% 53.95x
Tech News Enthusiasts 64.03% 52.52x
Laptop Researchers 64.85% 50.72x
Mobile Phone Comparison Shoppers 66.13% 50.58x
Android Fans 62.56% 49.15x
Techies 57.38% 47.56x
Apple Fans 59.91% 44.11x
HDTV Researchers 72.19% 43.87x
iPhone Users 53.76% 41.15x
Composition Percentage: The overlap percentage between the IT Decision Makers audience and the Interest attribute.
Index: A comparison of the IT Decision Makers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The IT Decision Makers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the IT Decision Makers audience is Uniqlo.

Location Composition Index
Uniqlo 0.01% 1.41x
Ann Taylor 0.02% 1.40x
Madewell 0.02% 1.37x
Zara 0.02% 1.34x
Lululemon 0.03% 1.34x
The North Face 0.01% 1.33x
Brooks Brothers 0.02% 1.33x
Urban Outfitters 0.03% 1.33x
Mens Wearhouse 0.07% 1.32x
Free People 0.02% 1.30x
Composition Percentage: The overlap percentage between the IT Decision Makers audience and the Location attribute.
Index: A comparison of the IT Decision Makers audience to the internet population.
Dstillery Web Insights

WEBSITES

The IT Decision Makers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the IT Decision Makers audience is itprotoday.com.

Website Composition Index
itprotoday.com 1.86% 55.96x
phoronix.com 2.65% 53.44x
fudzilla.com 2.08% 53.27x
uploadvr.com 2.80% 50.53x
tenforums.com 1.17% 49.22x
dzone.com 1.44% 48.87x
hothardware.com 4.67% 48.72x
aboutchromebooks.com 1.33% 48.43x
pocketnow.com 3.12% 46.71x
overclock3d.net 1.54% 46.57x
Composition Percentage: The overlap percentage between the IT Decision Makers audience and the Web attribute.
Index: A comparison of the IT Decision Makers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the IT Decision Makers audience is Technology News.

Content Affinity Composition Index
Technology News 37.10% 24.23x
Content Streamers & Downloaders 0.06% 22.51x
Environmentally Friendly Cars 0.09% 22.38x
Studio & Franchise Video Game Players 7.63% 22.10x
Robotics 1.81% 21.83x
Build Your Own Computer Enthusiasts 33.39% 20.90x
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 0.54% 19.48x
Data Centers 4.07% 19.09x
Australia & New Zealand Media 5.97% 18.39x
Telescopes 1.08% 17.81x
Composition Percentage: The overlap percentage between the IT Decision Makers audience and the Content Affinity attribute.
Index: A comparison of the IT Decision Makers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The IT Decision Makers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male