Dstillery Audiences

IT DECISION MAKERS

Audience Size: 2.7 Million Devices

Explore the IT Decision Makers Audience

Below you'll find more information about the IT Decision Makers audience, broken down in different categories based on their digital and physical behaviors. These are 2.7 million unique devices whose actions qualify for the IT Decision Makers audience.

Dstillery Crafted Audiences

INTERESTS

The IT Decision Makers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the IT Decision Makers audience is Camera Review Readers.

Interest Composition Index
Camera Review Readers 68.21% 54.95x
Tech News Enthusiasts 63.88% 53.38x
High End TV Shoppers 71.83% 51.39x
Techies 61.77% 50.64x
Mobile Phone Comparison Shoppers 68.64% 50.40x
Android Fans 62.72% 49.24x
HDTV Researchers 72.72% 43.97x
Laptop Researchers 57.33% 41.64x
Movie and Game Review Readers 50.06% 40.37x
Apple Fans 57.08% 39.74x
Composition Percentage: The overlap percentage between the IT Decision Makers audience and the Interest attribute.
Index: A comparison of the IT Decision Makers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The IT Decision Makers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the IT Decision Makers audience is Michael Kors.

Location Composition Index
Michael Kors 0.01% 1.81x
H&M 0.01% 1.73x
J. Crew 0.01% 1.69x
Forever 21 0.01% 1.42x
Gymboree 0.02% 1.37x
Dressbarn 0.01% 1.33x
White House Black Market 0.02% 1.25x
American Eagle Outfitters 0.02% 1.23x
Journeys 0.03% 1.23x
Victoria's Secret 0.03% 1.19x
Composition Percentage: The overlap percentage between the IT Decision Makers audience and the Location attribute.
Index: A comparison of the IT Decision Makers audience to the internet population.
Dstillery Web Insights

WEBSITES

The IT Decision Makers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the IT Decision Makers audience is thefpsreview.com.

Website Composition Index
thefpsreview.com 3.21% 63.58x
androidpolice.com 5.34% 61.92x
gamecrate.com 1.52% 61.04x
shacknews.com 1.06% 58.75x
strategygamer.com 1.48% 57.68x
powerpyx.com 1.29% 57.36x
cnx-software.com 2.63% 52.29x
phoronix.com 2.57% 50.74x
betanews.com 8.22% 50.12x
dsogaming.com 3.77% 49.78x
Composition Percentage: The overlap percentage between the IT Decision Makers audience and the Web attribute.
Index: A comparison of the IT Decision Makers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the IT Decision Makers audience is Robotics.

Content Affinity Composition Index
Robotics 0.15% 32.76x
Electronic Cabling 0.07% 26.27x
Online Media Converters 0.15% 26.20x
Studio & Franchise Video Game Players 4.72% 25.04x
Mobile Phone Networks 0.29% 24.98x
Phone & Computer Game Downloaders 0.12% 24.40x
Data Centers 1.14% 24.11x
Technology News 46.39% 23.89x
Professional Audio Visual 0.06% 23.42x
London Tourism & Events 0.06% 20.91x
Composition Percentage: The overlap percentage between the IT Decision Makers audience and the Content Affinity attribute.
Index: A comparison of the IT Decision Makers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The IT Decision Makers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male