Dstillery Audiences

IT DECISION MAKERS

Audience Size: 2.6 Million Devices

Explore the IT Decision Makers Audience

Below you'll find more information about the IT Decision Makers audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the IT Decision Makers audience.

Dstillery Crafted Audiences

INTERESTS

The IT Decision Makers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the IT Decision Makers audience is Tech News Enthusiasts.

Interest Composition Index
Tech News Enthusiasts 57.75% 59.04x
Mobile Phone Comparison Shoppers 57.24% 58.26x
Laptop Researchers 62.46% 56.68x
High End TV Shoppers 67.00% 55.85x
Android Fans 54.58% 55.52x
Techies 48.62% 54.33x
Apple Fans 55.73% 47.37x
Tablet Researchers 44.41% 43.84x
Home Networking Researchers 53.50% 41.91x
Virtual Reality Enthusiasts 45.41% 41.70x
Composition Percentage: The overlap percentage between the IT Decision Makers audience and the Interest attribute.
Index: A comparison of the IT Decision Makers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The IT Decision Makers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the IT Decision Makers audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.31% 1.35x
Mens Wearhouse 0.42% 1.11x
Composition Percentage: The overlap percentage between the IT Decision Makers audience and the Location attribute.
Index: A comparison of the IT Decision Makers audience to the internet population.
Dstillery Web Insights

WEBSITES

The IT Decision Makers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the IT Decision Makers audience is pcper.com.

Website Composition Index
pcper.com 1.03% 90.89x
tomsitpro.com 1.60% 79.05x
legitreviews.com 1.29% 76.69x
bit-tech.net 1.18% 75.34x
computershopper.com 1.03% 71.99x
phoronix.com 1.76% 71.20x
thurrott.com 1.04% 68.83x
redmondmag.com 2.19% 68.66x
fudzilla.com 2.45% 66.12x
overclock3d.net 1.22% 64.47x
Composition Percentage: The overlap percentage between the IT Decision Makers audience and the Web attribute.
Index: A comparison of the IT Decision Makers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the IT Decision Makers audience is Technology News.

Content Affinity Composition Index
Technology News 29.89% 29.84x
Robotics 2.93% 24.67x
Data Centers 6.95% 22.74x
Build Your Own Computer Enthusiasts 40.73% 22.13x
Electronic Cabling 2.29% 21.17x
Telescopes 1.78% 20.04x
Mobile Industry Information 2.76% 19.60x
Studio & Franchise Video Game Players 9.83% 19.24x
Assorted Topics (Apple News, Origami, Swimmer Rankings, Coding) 36.27% 18.77x
Routers, Switches & Networking 19.76% 18.71x
Composition Percentage: The overlap percentage between the IT Decision Makers audience and the Content Affinity attribute.
Index: A comparison of the IT Decision Makers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The IT Decision Makers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male