Dstillery Audiences

IT DECISION MAKERS

Audience Size: 2.5 Million Devices

Explore the IT Decision Makers Audience

Below you'll find more information about the IT Decision Makers audience, broken down in different categories based on their digital and physical behaviors. These are 2.5 million unique devices whose actions qualify for the IT Decision Makers audience.

Dstillery Crafted Audiences

INTERESTS

The IT Decision Makers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the IT Decision Makers audience is Camera Review Readers.

Interest Composition Index
Camera Review Readers 69.82% 58.50x
Tech News Enthusiasts 65.86% 55.00x
High End TV Shoppers 73.78% 54.40x
Techies 63.40% 52.08x
Mobile Phone Comparison Shoppers 71.65% 51.76x
Android Fans 66.66% 50.25x
Laptop Researchers 61.69% 46.14x
HDTV Researchers 76.86% 44.60x
Apple Fans 60.10% 43.11x
Movie and Game Review Readers 56.46% 42.78x
Composition Percentage: The overlap percentage between the IT Decision Makers audience and the Interest attribute.
Index: A comparison of the IT Decision Makers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The IT Decision Makers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the IT Decision Makers audience is J. Crew.

Location Composition Index
J. Crew 0.01% 1.65x
Gap 0.01% 1.40x
Mens Wearhouse 0.02% 1.36x
Buckle 0.01% 1.22x
Maurices 0.02% 1.21x
Carhartt 0.16% 1.17x
White House Black Market 0.01% 1.07x
Express 0.01% 1.06x
Chicos 0.01% 1.04x
Journeys 0.01% 0.93x
Composition Percentage: The overlap percentage between the IT Decision Makers audience and the Location attribute.
Index: A comparison of the IT Decision Makers audience to the internet population.
Dstillery Web Insights

WEBSITES

The IT Decision Makers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the IT Decision Makers audience is msi.com.

Website Composition Index
msi.com 1.24% 65.69x
amd.com 2.66% 63.16x
theinquirer.net 1.41% 63.06x
ubi.com 1.36% 62.27x
geforce.com 1.22% 62.10x
phoronix.com 2.57% 59.20x
androidpolice.com 16.11% 56.96x
cnx-software.com 2.57% 56.49x
androidheadlines.com 1.33% 56.24x
thurrott.com 5.88% 55.82x
Composition Percentage: The overlap percentage between the IT Decision Makers audience and the Web attribute.
Index: A comparison of the IT Decision Makers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the IT Decision Makers audience is Robotics.

Content Affinity Composition Index
Robotics 0.48% 29.58x
Studio & Franchise Video Game Players 5.79% 24.17x
Technology News 43.40% 22.57x
Phone & Computer Game Downloaders 0.57% 21.93x
Data Centers 1.40% 21.89x
Online Media Converters 0.68% 21.68x
Electronic Document Assembly 0.07% 20.27x
Build Your Own Computer Enthusiasts 29.53% 20.18x
Australia & New Zealand Media 4.06% 20.11x
Electronic Cabling 0.25% 19.51x
Composition Percentage: The overlap percentage between the IT Decision Makers audience and the Content Affinity attribute.
Index: A comparison of the IT Decision Makers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The IT Decision Makers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male