Dstillery Audiences

IT DECISION MAKERS

Audience Size: 2 Million Devices

Explore the IT Decision Makers Audience

Below you'll find more information about the IT Decision Makers audience, broken down in different categories based on their digital and physical behaviors. These are 2 million unique devices whose actions qualify for the IT Decision Makers audience.

Dstillery Crafted Audiences

INTERESTS

The IT Decision Makers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the IT Decision Makers audience is Camera Review Readers.

Interest Composition Index
Camera Review Readers 67.79% 63.99x
Tech News Enthusiasts 64.10% 63.39x
High End TV Shoppers 72.84% 60.21x
Mobile Phone Comparison Shoppers 70.60% 58.86x
Techies 62.66% 58.33x
Android Fans 64.59% 56.59x
HDTV Researchers 71.58% 51.62x
Laptop Researchers 57.93% 47.87x
Apple Fans 56.83% 45.76x
Movie and Game Review Readers 49.06% 45.50x
Composition Percentage: The overlap percentage between the IT Decision Makers audience and the Interest attribute.
Index: A comparison of the IT Decision Makers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The IT Decision Makers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the IT Decision Makers audience is Lululemon.

Location Composition Index
Lululemon 0.01% 1.79x
H&M 0.02% 1.67x
J. Crew 0.01% 1.65x
Talbots 0.01% 1.44x
Michael Kors 0.01% 1.40x
Hollister 0.02% 1.40x
Banana Republic 0.02% 1.39x
Forever 21 0.01% 1.37x
Old Navy 0.04% 1.34x
LOFT 0.02% 1.31x
Composition Percentage: The overlap percentage between the IT Decision Makers audience and the Location attribute.
Index: A comparison of the IT Decision Makers audience to the internet population.
Dstillery Web Insights

WEBSITES

The IT Decision Makers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the IT Decision Makers audience is androidpolice.com.

Website Composition Index
androidpolice.com 2.56% 68.56x
thefpsreview.com 2.74% 67.67x
strategygamer.com 1.08% 64.38x
cnx-software.com 2.68% 56.28x
phoronix.com 2.54% 55.27x
thurrott.com 6.48% 55.24x
betanews.com 7.50% 53.69x
premiumbuilds.com 2.36% 53.51x
geek.com 1.50% 52.40x
bit-tech.net 1.54% 52.15x
Composition Percentage: The overlap percentage between the IT Decision Makers audience and the Web attribute.
Index: A comparison of the IT Decision Makers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the IT Decision Makers audience is Data Centers.

Content Affinity Composition Index
Data Centers 1.70% 29.37x
Technology News 48.76% 26.52x
Studio & Franchise Video Game Players 4.70% 25.12x
Mobile Industry Information 0.52% 23.34x
Institutional Investing 0.06% 23.15x
Build Your Own Computer Enthusiasts 28.25% 22.63x
Airsoft & Paintball Equipment 0.08% 21.69x
Vaping 0.07% 21.50x
Australia & New Zealand Media 2.63% 21.39x
Assorted Topics (Photography Resources, Stock Photos, Motorcycles) 2.16% 21.37x
Composition Percentage: The overlap percentage between the IT Decision Makers audience and the Content Affinity attribute.
Index: A comparison of the IT Decision Makers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The IT Decision Makers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male