Dstillery Audiences

IT DECISION MAKERS

Audience Size: 1.5 Million Devices

Explore the IT Decision Makers Audience

Below you'll find more information about the IT Decision Makers audience, broken down in different categories based on their digital and physical behaviors. These are 1.5 million unique devices whose actions qualify for the IT Decision Makers audience.

Dstillery Crafted Audiences

INTERESTS

The IT Decision Makers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the IT Decision Makers audience is Camera Review Readers.

Interest Composition Index
Camera Review Readers 62.32% 76.94x
Tech News Enthusiasts 61.79% 74.98x
High End TV Shoppers 71.87% 67.72x
Mobile Phone Comparison Shoppers 69.80% 66.20x
Android Fans 60.81% 65.92x
HDTV Researchers 67.09% 62.92x
Techies 72.47% 61.85x
Apple Fans 56.06% 51.69x
Movie and Game Review Readers 43.68% 48.67x
Mac Users 38.04% 48.39x
Composition Percentage: The overlap percentage between the IT Decision Makers audience and the Interest attribute.
Index: A comparison of the IT Decision Makers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The IT Decision Makers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the IT Decision Makers audience is Gymboree.

Location Composition Index
Gymboree 0.01% 1.65x
H&M 0.01% 1.62x
Jos A. Bank Clothiers 0.01% 1.47x
Banana Republic 0.01% 1.44x
LOFT 0.01% 1.20x
Aeropostale 0.01% 1.16x
Gap 0.01% 1.12x
Chicos 0.01% 1.08x
Buckle 0.01% 1.05x
White House Black Market 0.01% 1.05x
Composition Percentage: The overlap percentage between the IT Decision Makers audience and the Location attribute.
Index: A comparison of the IT Decision Makers audience to the internet population.
Dstillery Web Insights

WEBSITES

The IT Decision Makers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the IT Decision Makers audience is premiumbuilds.com.

Website Composition Index
premiumbuilds.com 1.28% 68.52x
thefpsreview.com 2.31% 67.81x
thurrott.com 6.55% 59.91x
ft.com 1.08% 59.04x
cnx-software.com 3.69% 58.49x
betanews.com 5.61% 56.64x
phoronix.com 3.28% 55.77x
thenewstack.io 2.27% 55.62x
thehackernews.com 2.31% 55.25x
flatpanelshd.com 1.67% 53.46x
Composition Percentage: The overlap percentage between the IT Decision Makers audience and the Web attribute.
Index: A comparison of the IT Decision Makers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the IT Decision Makers audience is Data Centers.

Content Affinity Composition Index
Data Centers 1.43% 36.84x
Technology News 47.34% 32.24x
Studio & Franchise Video Game Players 5.92% 26.16x
Australia & New Zealand Media 1.89% 24.94x
Build Your Own Computer Enthusiasts 26.19% 22.14x
Mobile Industry Information 0.36% 22.00x
Assorted Topics (Television, Origami, Men's Health) 0.87% 20.21x
Photography 10.17% 19.65x
Assorted Topics (Photography Resources, Stock Photos, Motorcycles) 1.16% 19.41x
High-End Audio 3.81% 16.99x
Composition Percentage: The overlap percentage between the IT Decision Makers audience and the Content Affinity attribute.
Index: A comparison of the IT Decision Makers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The IT Decision Makers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male