Dstillery Audiences

IT DECISION MAKERS

Audience Size: 4.9 Million Devices

Explore the IT Decision Makers Audience

Below you'll find more information about the IT Decision Makers audience, broken down in different categories based on their digital and physical behaviors. These are 4.9 million unique devices whose actions qualify for the IT Decision Makers audience.

Dstillery Crafted Audiences

INTERESTS

The IT Decision Makers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the IT Decision Makers audience is Camera Review Readers.

Interest Composition Index
Camera Review Readers 70.07% 43.41x
High End TV Shoppers 68.43% 42.20x
Mobile Phone Comparison Shoppers 63.93% 40.20x
Tech News Enthusiasts 63.23% 40.18x
Android Fans 59.47% 39.44x
Laptop Researchers 64.12% 38.56x
Techies 55.31% 37.57x
HDTV Researchers 70.53% 34.27x
Apple Fans 60.32% 33.15x
Movie and Game Review Readers 51.24% 31.67x
Composition Percentage: The overlap percentage between the IT Decision Makers audience and the Interest attribute.
Index: A comparison of the IT Decision Makers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The IT Decision Makers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the IT Decision Makers audience is Columbia.

Location Composition Index
Columbia 0.01% 1.55x
REI 0.02% 1.50x
Bonobos 0.01% 1.45x
Urban Outfitters 0.04% 1.35x
Tommy Bahama 0.02% 1.35x
American Apparel 0.03% 1.32x
Jos A. Bank Clothiers 0.05% 1.30x
Talbots 0.04% 1.25x
Madewell 0.03% 1.23x
Ann Taylor 0.02% 1.21x
Composition Percentage: The overlap percentage between the IT Decision Makers audience and the Location attribute.
Index: A comparison of the IT Decision Makers audience to the internet population.
Dstillery Web Insights

WEBSITES

The IT Decision Makers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the IT Decision Makers audience is itprotoday.com.

Website Composition Index
itprotoday.com 1.27% 40.20x
fudzilla.com 1.59% 38.71x
uploadvr.com 2.06% 37.68x
phoronix.com 2.34% 37.60x
overclock3d.net 1.27% 36.62x
hothardware.com 3.36% 36.42x
redsharknews.com 1.25% 35.34x
pocketnow.com 2.34% 34.61x
aboutchromebooks.com 1.13% 34.52x
gonintendo.com 1.79% 34.18x
Composition Percentage: The overlap percentage between the IT Decision Makers audience and the Web attribute.
Index: A comparison of the IT Decision Makers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the IT Decision Makers audience is Technology News.

Content Affinity Composition Index
Technology News 36.94% 20.69x
Robotics 1.50% 19.77x
Studio & Franchise Video Game Players 7.14% 19.07x
Environmentally Friendly Cars 0.07% 19.03x
Content Streamers & Downloaders 0.04% 18.97x
Build Your Own Computer Enthusiasts 31.09% 17.89x
Data Centers 3.39% 17.51x
Australia & New Zealand Media 5.52% 16.50x
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 0.47% 16.19x
Telescopes 0.94% 15.20x
Composition Percentage: The overlap percentage between the IT Decision Makers audience and the Content Affinity attribute.
Index: A comparison of the IT Decision Makers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The IT Decision Makers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male