Dstillery Audiences

IT DECISION MAKERS

Audience Size: 2.6 Million Devices

Explore the IT Decision Makers Audience

Below you'll find more information about the IT Decision Makers audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the IT Decision Makers audience.

Dstillery Crafted Audiences

INTERESTS

The IT Decision Makers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the IT Decision Makers audience is Tech News Enthusiasts.

Interest Composition Index
Tech News Enthusiasts 58.89% 41.85x
Mobile Phone Comparison Shoppers 59.21% 40.08x
High End TV Shoppers 66.70% 38.86x
Android Fans 54.77% 38.67x
Techies 49.81% 38.29x
Laptop Researchers 66.60% 38.00x
Apple Fans 57.36% 32.75x
Tablet Researchers 44.08% 30.82x
Home Networking Researchers 54.19% 29.35x
Movie and Game Review Readers 38.43% 29.32x
Composition Percentage: The overlap percentage between the IT Decision Makers audience and the Interest attribute.
Index: A comparison of the IT Decision Makers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The IT Decision Makers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the IT Decision Makers audience is LL Bean.

Location Composition Index
LL Bean 0.01% 1.64x
Madewell 0.03% 1.49x
Intermix 0.01% 1.49x
REI 0.03% 1.45x
Uniqlo 0.02% 1.35x
Chicos 0.06% 1.32x
Columbia 0.01% 1.29x
American Apparel 0.05% 1.26x
LOFT 0.07% 1.25x
Urban Outfitters 0.07% 1.24x
Composition Percentage: The overlap percentage between the IT Decision Makers audience and the Location attribute.
Index: A comparison of the IT Decision Makers audience to the internet population.
Dstillery Web Insights

WEBSITES

The IT Decision Makers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the IT Decision Makers audience is pcper.com.

Website Composition Index
pcper.com 1.23% 93.21x
tomsitpro.com 2.00% 86.66x
legitreviews.com 1.49% 82.31x
computershopper.com 1.25% 81.73x
phoronix.com 1.59% 79.56x
hothardware.com 5.23% 74.63x
ultrabookreview.com 1.13% 73.10x
fudzilla.com 2.13% 71.99x
bit-tech.net 1.40% 70.54x
overclock3d.net 1.08% 70.15x
Composition Percentage: The overlap percentage between the IT Decision Makers audience and the Web attribute.
Index: A comparison of the IT Decision Makers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the IT Decision Makers audience is Technology News.

Content Affinity Composition Index
Technology News 26.51% 26.89x
Robotics 3.00% 21.75x
Environmentally Friendly Cars 0.17% 20.81x
Data Centers 7.43% 19.84x
Build Your Own Computer Enthusiasts 40.86% 18.79x
Electronic Cabling 2.45% 18.72x
Assorted Topics (Apple News, Origami, Swimmer Rankings, Coding) 33.04% 18.14x
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 0.77% 18.04x
Content Streamers & Downloaders 0.23% 17.98x
Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) 0.16% 17.90x
Composition Percentage: The overlap percentage between the IT Decision Makers audience and the Content Affinity attribute.
Index: A comparison of the IT Decision Makers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The IT Decision Makers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male