Explore the IT Decision Makers Audience
Below you'll find more information about the IT Decision Makers audience, broken down in different categories based on their digital and physical behaviors. These are 2.5 million unique devices whose actions qualify for the IT Decision Makers audience.
INTERESTS
The IT Decision Makers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the IT Decision Makers audience is Tech News Enthusiasts.
| Interest | Composition | Index |
| Tech News Enthusiasts | 61.02% | 42.27x |
| High End TV Shoppers | 66.60% | 39.34x |
| Laptop Researchers | 64.83% | 38.70x |
| Techies | 50.14% | 38.17x |
| Mobile Phone Comparison Shoppers | 60.18% | 38.00x |
| Android Fans | 55.56% | 36.25x |
| Apple Fans | 53.57% | 32.57x |
| Tech and Video games Industry | 51.70% | 32.45x |
| Telecom Industry | 47.22% | 31.80x |
| Tablet Researchers | 43.47% | 28.46x |
Composition Percentage:
The overlap percentage between the IT Decision Makers audience and the Interest attribute.
Index: A comparison of the IT Decision Makers audience to the internet population.
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APPAREL RETAILERS
The IT Decision Makers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the IT Decision Makers audience is Zara.
| Location | Composition | Index |
| Zara | 0.03% | 1.41x |
| Madewell | 0.02% | 1.29x |
| Levi Strauss | 0.01% | 1.27x |
| Columbia | 0.01% | 1.27x |
| Gymboree | 0.03% | 1.22x |
| Zumiez | 0.02% | 1.19x |
| Coach | 0.05% | 1.18x |
| Uniqlo | 0.01% | 1.17x |
| REI | 0.01% | 1.16x |
| Brooks Brothers | 0.03% | 1.14x |
Composition Percentage:
The overlap percentage between the IT Decision Makers audience and the Location attribute.
Index: A comparison of the IT Decision Makers audience to the internet population.
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WEBSITES
The IT Decision Makers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the IT Decision Makers audience is linuxandubuntu.com.
| Website | Composition | Index |
| linuxandubuntu.com | 0.29% | 106.65x |
| rapid7.com | 0.27% | 99.37x |
| kb.vmware.com | 1.22% | 98.29x |
| hardocp.com | 0.22% | 96.75x |
| experts-exchange.com | 1.43% | 96.67x |
| linuxmint.com | 0.27% | 96.12x |
| pkgs.org | 0.37% | 95.25x |
| tonymacx86.com | 0.44% | 94.23x |
| openwall.com | 0.26% | 91.14x |
| thurrott.com | 1.04% | 91.11x |
Composition Percentage:
The overlap percentage between the IT Decision Makers audience and the Web attribute.
Index: A comparison of the IT Decision Makers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the IT Decision Makers audience is Technology News.
| Content Affinity | Composition | Index |
| Technology News | 22.06% | 28.70x |
| Robotics | 3.45% | 21.45x |
| Build Your Own Computer Enthusiasts | 41.07% | 20.27x |
| Data Centers | 8.75% | 20.12x |
| Assorted Topics #11677 (Apple News, Origami, Swimmer Rankings, Coding) | 30.94% | 19.17x |
| Environmentally Friendly Cars | 0.17% | 18.41x |
| Electronic Cabling | 3.03% | 18.31x |
| Assorted Topics #11418 (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) | 0.62% | 17.80x |
| Computers | 78.99% | 17.51x |
| Routers, Switches & Networking | 20.99% | 16.96x |
Composition Percentage:
The overlap percentage between the IT Decision Makers audience and the Content Affinity attribute.
Index: A comparison of the IT Decision Makers audience to the internet population.
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DEMOGRAPHICS
The IT Decision Makers audience resonates most for the following age and income brackets.
Age
35-44
Income
$150,000-$249,999
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