Explore the IT Decision Makers Audience
Below you'll find more information about the IT Decision Makers audience, broken down in different categories based on their digital and physical behaviors. These are 1.5 million unique devices whose actions qualify for the IT Decision Makers audience.
INTERESTS
The IT Decision Makers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the IT Decision Makers audience is Camera Review Readers.
| Interest | Composition | Index |
| Camera Review Readers | 62.32% | 76.94x |
| Tech News Enthusiasts | 61.79% | 74.98x |
| High End TV Shoppers | 71.87% | 67.72x |
| Mobile Phone Comparison Shoppers | 69.80% | 66.20x |
| Android Fans | 60.81% | 65.92x |
| HDTV Researchers | 67.09% | 62.92x |
| Techies | 72.47% | 61.85x |
| Apple Fans | 56.06% | 51.69x |
| Movie and Game Review Readers | 43.68% | 48.67x |
| Mac Users | 38.04% | 48.39x |
Composition Percentage:
The overlap percentage between the IT Decision Makers audience and the Interest attribute.
Index: A comparison of the IT Decision Makers audience to the internet population.
Curious about what else the IT Decision Makers audience is interested in?
Sign Up
APPAREL RETAILERS
The IT Decision Makers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the IT Decision Makers audience is Gymboree.
| Location | Composition | Index |
| Gymboree | 0.01% | 1.65x |
| H&M | 0.01% | 1.62x |
| Jos A. Bank Clothiers | 0.01% | 1.47x |
| Banana Republic | 0.01% | 1.44x |
| LOFT | 0.01% | 1.20x |
| Aeropostale | 0.01% | 1.16x |
| Gap | 0.01% | 1.12x |
| Chicos | 0.01% | 1.08x |
| Buckle | 0.01% | 1.05x |
| White House Black Market | 0.01% | 1.05x |
Composition Percentage:
The overlap percentage between the IT Decision Makers audience and the Location attribute.
Index: A comparison of the IT Decision Makers audience to the internet population.
Want to find more of the IT Decision Makers audience in the real world?
Sign Up
WEBSITES
The IT Decision Makers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the IT Decision Makers audience is premiumbuilds.com.
| Website | Composition | Index |
| premiumbuilds.com | 1.28% | 68.52x |
| thefpsreview.com | 2.31% | 67.81x |
| thurrott.com | 6.55% | 59.91x |
| ft.com | 1.08% | 59.04x |
| cnx-software.com | 3.69% | 58.49x |
| betanews.com | 5.61% | 56.64x |
| phoronix.com | 3.28% | 55.77x |
| thenewstack.io | 2.27% | 55.62x |
| thehackernews.com | 2.31% | 55.25x |
| flatpanelshd.com | 1.67% | 53.46x |
Composition Percentage:
The overlap percentage between the IT Decision Makers audience and the Web attribute.
Index: A comparison of the IT Decision Makers audience to the internet population.
Want to see more of the websites the IT Decision Makers audience visits?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the IT Decision Makers audience is Data Centers.
| Content Affinity | Composition | Index |
| Data Centers | 1.43% | 36.84x |
| Technology News | 47.34% | 32.24x |
| Studio & Franchise Video Game Players | 5.92% | 26.16x |
| Australia & New Zealand Media | 1.89% | 24.94x |
| Build Your Own Computer Enthusiasts | 26.19% | 22.14x |
| Mobile Industry Information | 0.36% | 22.00x |
| Assorted Topics (Television, Origami, Men's Health) | 0.87% | 20.21x |
| Photography | 10.17% | 19.65x |
| Assorted Topics (Photography Resources, Stock Photos, Motorcycles) | 1.16% | 19.41x |
| High-End Audio | 3.81% | 16.99x |
Composition Percentage:
The overlap percentage between the IT Decision Makers audience and the Content Affinity attribute.
Index: A comparison of the IT Decision Makers audience to the internet population.
Want to see more of the Content Affinities the IT Decision Makers audience visits?
Sign Up
DEMOGRAPHICS
The IT Decision Makers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
Interested in seeing other characteristics of the IT Decision Makers audience?
Sign Up