Dstillery Audiences

IT DECISION MAKERS

Audience Size: 2.5 Million Devices

Explore the IT Decision Makers Audience

Below you'll find more information about the IT Decision Makers audience, broken down in different categories based on their digital and physical behaviors. These are 2.5 million unique devices whose actions qualify for the IT Decision Makers audience.

Dstillery Crafted Audiences

INTERESTS

The IT Decision Makers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the IT Decision Makers audience is Tech News Enthusiasts.

Interest Composition Index
Tech News Enthusiasts 61.02% 42.27x
High End TV Shoppers 66.60% 39.34x
Laptop Researchers 64.83% 38.70x
Techies 50.14% 38.17x
Mobile Phone Comparison Shoppers 60.18% 38.00x
Android Fans 55.56% 36.25x
Apple Fans 53.57% 32.57x
Tech and Video games Industry 51.70% 32.45x
Telecom Industry 47.22% 31.80x
Tablet Researchers 43.47% 28.46x
Composition Percentage: The overlap percentage between the IT Decision Makers audience and the Interest attribute.
Index: A comparison of the IT Decision Makers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The IT Decision Makers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the IT Decision Makers audience is Zara.

Location Composition Index
Zara 0.03% 1.41x
Madewell 0.02% 1.29x
Levi Strauss 0.01% 1.27x
Columbia 0.01% 1.27x
Gymboree 0.03% 1.22x
Zumiez 0.02% 1.19x
Coach 0.05% 1.18x
Uniqlo 0.01% 1.17x
REI 0.01% 1.16x
Brooks Brothers 0.03% 1.14x
Composition Percentage: The overlap percentage between the IT Decision Makers audience and the Location attribute.
Index: A comparison of the IT Decision Makers audience to the internet population.
Dstillery Web Insights

WEBSITES

The IT Decision Makers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the IT Decision Makers audience is linuxandubuntu.com.

Website Composition Index
linuxandubuntu.com 0.29% 106.65x
rapid7.com 0.27% 99.37x
kb.vmware.com 1.22% 98.29x
hardocp.com 0.22% 96.75x
experts-exchange.com 1.43% 96.67x
linuxmint.com 0.27% 96.12x
pkgs.org 0.37% 95.25x
tonymacx86.com 0.44% 94.23x
openwall.com 0.26% 91.14x
thurrott.com 1.04% 91.11x
Composition Percentage: The overlap percentage between the IT Decision Makers audience and the Web attribute.
Index: A comparison of the IT Decision Makers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the IT Decision Makers audience is Technology News.

Content Affinity Composition Index
Technology News 22.06% 28.70x
Robotics 3.45% 21.45x
Build Your Own Computer Enthusiasts 41.07% 20.27x
Data Centers 8.75% 20.12x
Assorted Topics #11677 (Apple News, Origami, Swimmer Rankings, Coding) 30.94% 19.17x
Environmentally Friendly Cars 0.17% 18.41x
Electronic Cabling 3.03% 18.31x
Assorted Topics #11418 (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 0.62% 17.80x
Computers 78.99% 17.51x
Routers, Switches & Networking 20.99% 16.96x
Composition Percentage: The overlap percentage between the IT Decision Makers audience and the Content Affinity attribute.
Index: A comparison of the IT Decision Makers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The IT Decision Makers audience resonates most for the following age and income brackets.
Age
35-44
Income
$150,000-$249,999