Dstillery Audiences

IT DECISION MAKERS

Audience Size: 1.9 Million Devices

Explore the IT Decision Makers Audience

Below you'll find more information about the IT Decision Makers audience, broken down in different categories based on their digital and physical behaviors. These are 1.9 million unique devices whose actions qualify for the IT Decision Makers audience.

Dstillery Crafted Audiences

INTERESTS

The IT Decision Makers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the IT Decision Makers audience is Laptop Researchers.

Interest Composition Index
Laptop Researchers 36.47% 64.27x
Mac Users 22.21% 59.48x
Tablet Researchers 68.03% 58.10x
HDTV Researchers 31.36% 51.38x
Camera Review Readers 41.42% 49.57x
Techies 32.12% 48.09x
Apple Fans 50.42% 45.88x
Android Fans 49.47% 43.43x
Smartphone Case Shoppers 41.65% 43.38x
Cybersecurity Researchers 41.25% 41.56x
Composition Percentage: The overlap percentage between the IT Decision Makers audience and the Interest attribute.
Index: A comparison of the IT Decision Makers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The IT Decision Makers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the IT Decision Makers audience is Maurices.

Location Composition Index
Maurices 0.01% 1.08x
Composition Percentage: The overlap percentage between the IT Decision Makers audience and the Location attribute.
Index: A comparison of the IT Decision Makers audience to the internet population.
Dstillery Web Insights

WEBSITES

The IT Decision Makers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the IT Decision Makers audience is techrepublic.com.

Website Composition Index
techrepublic.com 1.71% 62.84x
betanews.com 2.43% 57.26x
tenforums.com 2.24% 56.94x
codegrepper.com 1.61% 56.52x
unix.com 1.53% 53.03x
liliputing.com 4.92% 52.89x
threatpost.com 1.21% 52.61x
thurrott.com 3.43% 51.55x
cnx-software.com 2.01% 51.33x
mssqltips.com 1.79% 51.10x
Composition Percentage: The overlap percentage between the IT Decision Makers audience and the Web attribute.
Index: A comparison of the IT Decision Makers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the IT Decision Makers audience is Data Centers.

Content Affinity Composition Index
Data Centers 0.46% 28.71x
Computers & Accessories 20.90% 24.45x
Routers, Switches & Networking 4.77% 24.27x
Technology News 24.03% 23.10x
Data, Analytics & Coding 2.30% 22.99x
Data Analysis & Scripting 7.96% 21.41x
Electrical Engineering 0.16% 21.03x
Apple Blogs & Hacks 7.52% 20.40x
Studio & Franchise Video Game Players 3.73% 18.32x
Marketing Professionals 0.05% 17.23x
Composition Percentage: The overlap percentage between the IT Decision Makers audience and the Content Affinity attribute.
Index: A comparison of the IT Decision Makers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The IT Decision Makers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male