Dstillery Audiences

IT DECISION MAKERS

Audience Size: 3.9 Million Devices

Explore the IT Decision Makers Audience

Below you'll find more information about the IT Decision Makers audience, broken down in different categories based on their digital and physical behaviors. These are 3.9 million unique devices whose actions qualify for the IT Decision Makers audience.

Dstillery Crafted Audiences

INTERESTS

The IT Decision Makers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the IT Decision Makers audience is Camera Review Readers.

Interest Composition Index
Camera Review Readers 69.73% 55.19x
High End TV Shoppers 71.37% 50.66x
Tech News Enthusiasts 64.14% 50.20x
Laptop Researchers 64.52% 49.63x
Mobile Phone Comparison Shoppers 65.88% 48.06x
Android Fans 62.44% 46.20x
Techies 56.64% 45.45x
Apple Fans 58.92% 43.50x
HDTV Researchers 72.22% 41.83x
iPhone Users 53.21% 40.24x
Composition Percentage: The overlap percentage between the IT Decision Makers audience and the Interest attribute.
Index: A comparison of the IT Decision Makers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The IT Decision Makers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the IT Decision Makers audience is Bonobos.

Location Composition Index
Bonobos 0.13% 1.65x
Supreme 0.01% 1.63x
Jos A. Bank Clothiers 0.38% 1.46x
Topshop 0.03% 1.45x
White House Black Market 0.47% 1.40x
Mens Wearhouse 0.60% 1.37x
Uniqlo 0.02% 1.36x
Madewell 0.01% 1.35x
Buckle 0.35% 1.31x
REI 0.02% 1.27x
Composition Percentage: The overlap percentage between the IT Decision Makers audience and the Location attribute.
Index: A comparison of the IT Decision Makers audience to the internet population.
Dstillery Web Insights

WEBSITES

The IT Decision Makers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the IT Decision Makers audience is itprotoday.com.

Website Composition Index
itprotoday.com 2.33% 50.93x
phoronix.com 2.38% 50.74x
fudzilla.com 2.23% 48.87x
sevenforums.com 1.07% 48.27x
tenforums.com 1.53% 46.80x
aboutchromebooks.com 1.31% 46.49x
overclock3d.net 1.35% 45.01x
uploadvr.com 3.29% 44.63x
asus.com 2.94% 43.54x
pocketnow.com 3.50% 43.31x
Composition Percentage: The overlap percentage between the IT Decision Makers audience and the Web attribute.
Index: A comparison of the IT Decision Makers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the IT Decision Makers audience is Technology News.

Content Affinity Composition Index
Technology News 35.47% 22.85x
Environmentally Friendly Cars 0.11% 21.12x
Robotics 2.05% 20.94x
Content Streamers & Downloaders 0.08% 20.88x
Studio & Franchise Video Game Players 7.81% 20.46x
Build Your Own Computer Enthusiasts 34.71% 19.08x
Data Centers 4.37% 18.60x
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 0.58% 18.40x
Australia & New Zealand Media 6.09% 16.88x
Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) 0.10% 16.72x
Composition Percentage: The overlap percentage between the IT Decision Makers audience and the Content Affinity attribute.
Index: A comparison of the IT Decision Makers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The IT Decision Makers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male