Dstillery Audiences

IT DECISION MAKERS

Audience Size: 2.6 Million Devices

Explore the IT Decision Makers Audience

Below you'll find more information about the IT Decision Makers audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the IT Decision Makers audience.

Dstillery Crafted Audiences

INTERESTS

The IT Decision Makers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the IT Decision Makers audience is Tech News Enthusiasts.

Interest Composition Index
Tech News Enthusiasts 60.34% 42.33x
High End TV Shoppers 66.22% 40.00x
Laptop Researchers 64.49% 39.98x
Mobile Phone Comparison Shoppers 60.12% 39.44x
Techies 50.67% 38.19x
Android Fans 55.37% 37.62x
Apple Fans 54.33% 33.47x
Home Networking Researchers 53.84% 30.34x
Tablet Researchers 44.74% 29.47x
Camera Review Readers 88.64% 29.46x
Composition Percentage: The overlap percentage between the IT Decision Makers audience and the Interest attribute.
Index: A comparison of the IT Decision Makers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The IT Decision Makers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the IT Decision Makers audience is Express Outlets.

Location Composition Index
Express Outlets 0.00% 1.21x
Saint Laurent Paris 0.01% 1.19x
Intermix 0.01% 1.18x
Joe's Jeans 0.00% 1.13x
Urban Outfitters 0.04% 1.13x
Patagonia 0.01% 1.11x
Supreme 0.00% 1.10x
Lorna Jane 0.01% 1.04x
J. Crew 0.03% 1.03x
The North Face 0.02% 1.01x
Composition Percentage: The overlap percentage between the IT Decision Makers audience and the Location attribute.
Index: A comparison of the IT Decision Makers audience to the internet population.
Dstillery Web Insights

WEBSITES

The IT Decision Makers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the IT Decision Makers audience is experts-exchange.com.

Website Composition Index
experts-exchange.com 1.09% 93.89x
pcper.com 1.36% 85.66x
monoprice.com 1.16% 78.08x
tomsitpro.com 2.58% 77.36x
computershopper.com 1.60% 76.61x
ultrabookreview.com 1.07% 73.83x
phoronix.com 1.44% 73.46x
hothardware.com 5.23% 72.93x
legitreviews.com 1.69% 72.68x
fudzilla.com 1.51% 69.92x
Composition Percentage: The overlap percentage between the IT Decision Makers audience and the Web attribute.
Index: A comparison of the IT Decision Makers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the IT Decision Makers audience is Technology News.

Content Affinity Composition Index
Technology News 24.50% 28.01x
Robotics 3.32% 21.75x
Data Centers 8.20% 20.81x
Environmentally Friendly Cars 0.18% 19.53x
Build Your Own Computer Enthusiasts 43.53% 18.92x
Electronic Cabling 2.85% 18.85x
Assorted Topics #11677 (Apple News, Origami, Swimmer Rankings, Coding) 33.35% 18.69x
Assorted Topics #11418 (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 0.74% 17.85x
Computer Printers 1.48% 17.75x
Mobile Industry Information 2.92% 17.42x
Composition Percentage: The overlap percentage between the IT Decision Makers audience and the Content Affinity attribute.
Index: A comparison of the IT Decision Makers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The IT Decision Makers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male