Dstillery Audiences

IT DECISION MAKERS

Audience Size: 3.5 Million Devices

Explore the IT Decision Makers Audience

Below you'll find more information about the IT Decision Makers audience, broken down in different categories based on their digital and physical behaviors. These are 3.5 million unique devices whose actions qualify for the IT Decision Makers audience.

Dstillery Crafted Audiences

INTERESTS

The IT Decision Makers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the IT Decision Makers audience is Camera Review Readers.

Interest Composition Index
Camera Review Readers 70.20% 49.38x
High End TV Shoppers 71.15% 47.17x
Tech News Enthusiasts 61.86% 46.33x
Mobile Phone Comparison Shoppers 66.19% 44.91x
Android Fans 62.39% 43.89x
Techies 57.05% 42.65x
Laptop Researchers 63.28% 42.54x
HDTV Researchers 71.23% 38.60x
Apple Fans 58.98% 37.44x
Movie and Game Review Readers 50.17% 35.43x
Composition Percentage: The overlap percentage between the IT Decision Makers audience and the Interest attribute.
Index: A comparison of the IT Decision Makers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The IT Decision Makers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the IT Decision Makers audience is Buckle.

Location Composition Index
Buckle 0.01% 1.65x
Maurices 0.01% 1.52x
Chicos 0.01% 1.50x
Old Navy 0.02% 1.42x
American Eagle Outfitters 0.01% 1.36x
Carhartt 0.15% 1.25x
Victoria's Secret 0.01% 1.17x
The Childrens Place 0.01% 1.11x
Mens Wearhouse 0.01% 0.91x
Composition Percentage: The overlap percentage between the IT Decision Makers audience and the Location attribute.
Index: A comparison of the IT Decision Makers audience to the internet population.
Dstillery Web Insights

WEBSITES

The IT Decision Makers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the IT Decision Makers audience is overclock3d.net.

Website Composition Index
overclock3d.net 1.27% 51.05x
fudzilla.com 1.65% 50.47x
itprotoday.com 1.18% 49.62x
redsharknews.com 1.29% 47.59x
hothardware.com 3.25% 47.42x
uploadvr.com 1.93% 46.99x
phoronix.com 3.50% 46.55x
aboutchromebooks.com 1.34% 43.83x
asrock.com 1.63% 43.64x
gigabyte.com 2.50% 42.02x
Composition Percentage: The overlap percentage between the IT Decision Makers audience and the Web attribute.
Index: A comparison of the IT Decision Makers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the IT Decision Makers audience is Robotics.

Content Affinity Composition Index
Robotics 1.23% 26.48x
Environmentally Friendly Cars 0.06% 26.43x
Technology News 42.24% 23.69x
Data Centers 2.97% 23.25x
Studio & Franchise Video Game Players 7.41% 22.88x
Drawing & Animation 0.11% 21.39x
Build Your Own Computer Enthusiasts 31.49% 21.19x
Computer Printers 0.35% 19.19x
Assorted Topics (Photography Resources, Stock Photos, Motorcycles) 3.24% 18.47x
Online Media Converters 2.17% 18.20x
Composition Percentage: The overlap percentage between the IT Decision Makers audience and the Content Affinity attribute.
Index: A comparison of the IT Decision Makers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The IT Decision Makers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male