Dstillery Audiences

IT DECISION MAKERS

Audience Size: 970.9 Thousand Devices

Explore the IT Decision Makers Audience

Below you'll find more information about the IT Decision Makers audience, broken down in different categories based on their digital and physical behaviors. These are 970.9 thousand unique devices whose actions qualify for the IT Decision Makers audience.

Dstillery Crafted Audiences

INTERESTS

The IT Decision Makers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the IT Decision Makers audience is Tech News Enthusiasts.

Interest Composition Index
Tech News Enthusiasts 61.06% 93.41x
Camera Review Readers 74.16% 90.21x
High End TV Shoppers 68.65% 81.46x
Mobile Phone Comparison Shoppers 68.77% 78.16x
Techies 77.69% 77.08x
HDTV Researchers 66.50% 73.50x
Tablet Researchers 69.71% 66.72x
Android Fans 65.01% 64.45x
Mac Users 36.77% 59.93x
Laptop Researchers 52.46% 57.72x
Composition Percentage: The overlap percentage between the IT Decision Makers audience and the Interest attribute.
Index: A comparison of the IT Decision Makers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The IT Decision Makers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the IT Decision Makers audience is Gap.

Location Composition Index
Gap 0.01% 1.88x
Lululemon 0.01% 1.65x
Michael Kors 0.01% 1.61x
H&M 0.02% 1.46x
Chicos 0.02% 1.43x
Hollister 0.01% 1.41x
Lane Bryant 0.01% 1.39x
Buckle 0.02% 1.36x
Carhartt 0.01% 1.35x
Mens Wearhouse 0.01% 1.30x
Composition Percentage: The overlap percentage between the IT Decision Makers audience and the Location attribute.
Index: A comparison of the IT Decision Makers audience to the internet population.
Dstillery Web Insights

WEBSITES

The IT Decision Makers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the IT Decision Makers audience is thefpsreview.com.

Website Composition Index
thefpsreview.com 1.96% 83.65x
cnx-software.com 3.05% 81.34x
betanews.com 4.55% 80.76x
thurrott.com 6.77% 80.71x
thenewstack.io 1.24% 79.97x
flatpanelshd.com 1.05% 77.18x
thehackernews.com 2.49% 74.39x
liliputing.com 7.00% 71.50x
roadtovr.com 2.42% 67.22x
threatpost.com 4.81% 65.55x
Composition Percentage: The overlap percentage between the IT Decision Makers audience and the Web attribute.
Index: A comparison of the IT Decision Makers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the IT Decision Makers audience is Technology News.

Content Affinity Composition Index
Technology News 47.52% 34.96x
Data Centers 0.93% 34.23x
Mobile Industry Information 0.62% 27.95x
Studio & Franchise Video Game Players 6.32% 26.53x
Australia & New Zealand Media 2.24% 25.08x
Photography 9.71% 22.10x
Assorted Topics (Photography Resources, Stock Photos, Motorcycles) 1.01% 21.66x
Assorted Topics (Television, Origami, Men's Health) 0.63% 19.98x
Build Your Own Computer Enthusiasts 28.17% 19.24x
Apple Blogs & Hacks 10.15% 18.84x
Composition Percentage: The overlap percentage between the IT Decision Makers audience and the Content Affinity attribute.
Index: A comparison of the IT Decision Makers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The IT Decision Makers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male