Dstillery Audiences

IT DECISION MAKERS

Audience Size: 3.1 Million Devices

Explore the IT Decision Makers Audience

Below you'll find more information about the IT Decision Makers audience, broken down in different categories based on their digital and physical behaviors. These are 3.1 million unique devices whose actions qualify for the IT Decision Makers audience.

Dstillery Crafted Audiences

INTERESTS

The IT Decision Makers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the IT Decision Makers audience is Camera Review Readers.

Interest Composition Index
Camera Review Readers 68.31% 53.69x
High End TV Shoppers 69.71% 51.35x
Tech News Enthusiasts 61.07% 49.80x
Mobile Phone Comparison Shoppers 66.18% 48.24x
Android Fans 60.76% 46.82x
Techies 57.11% 46.77x
Laptop Researchers 61.88% 44.61x
HDTV Researchers 69.45% 41.90x
Apple Fans 57.97% 39.42x
Movie and Game Review Readers 49.75% 38.26x
Composition Percentage: The overlap percentage between the IT Decision Makers audience and the Interest attribute.
Index: A comparison of the IT Decision Makers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The IT Decision Makers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the IT Decision Makers audience is Victoria's Secret.

Location Composition Index
Victoria's Secret 0.02% 1.59x
Mens Wearhouse 0.02% 1.38x
Chicos 0.01% 1.35x
Maurices 0.02% 1.15x
Carhartt 0.17% 1.11x
Old Navy 0.01% 1.10x
Journeys 0.01% 1.08x
Composition Percentage: The overlap percentage between the IT Decision Makers audience and the Location attribute.
Index: A comparison of the IT Decision Makers audience to the internet population.
Dstillery Web Insights

WEBSITES

The IT Decision Makers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the IT Decision Makers audience is fudzilla.com.

Website Composition Index
fudzilla.com 1.31% 55.86x
redsharknews.com 1.03% 53.42x
phoronix.com 3.29% 52.01x
uploadvr.com 1.49% 51.37x
asrock.com 1.22% 51.31x
gigabyte.com 1.87% 49.35x
gamasutra.com 1.76% 47.32x
gonintendo.com 1.45% 47.15x
cnx-software.com 2.98% 45.31x
communities.vmware.com 1.09% 44.79x
Composition Percentage: The overlap percentage between the IT Decision Makers audience and the Web attribute.
Index: A comparison of the IT Decision Makers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the IT Decision Makers audience is Robotics.

Content Affinity Composition Index
Robotics 1.01% 28.97x
Data Centers 2.46% 25.98x
Drawing & Animation 0.07% 25.12x
Studio & Franchise Video Game Players 7.52% 23.47x
Computer Printers 0.24% 22.99x
Technology News 46.54% 21.93x
Electronic Cabling 0.50% 20.39x
Online Media Converters 1.55% 20.17x
Phone & Computer Game Downloaders 1.17% 19.34x
Mobile Phone Networks 1.74% 19.30x
Composition Percentage: The overlap percentage between the IT Decision Makers audience and the Content Affinity attribute.
Index: A comparison of the IT Decision Makers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The IT Decision Makers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male