Dstillery Audiences

IT DECISION MAKERS

Audience Size: 2.5 Million Devices

Explore the IT Decision Makers Audience

Below you'll find more information about the IT Decision Makers audience, broken down in different categories based on their digital and physical behaviors. These are 2.5 million unique devices whose actions qualify for the IT Decision Makers audience.

Dstillery Crafted Audiences

INTERESTS

The IT Decision Makers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the IT Decision Makers audience is Camera Review Readers.

Interest Composition Index
Camera Review Readers 68.33% 45.09x
High End TV Shoppers 71.17% 42.50x
Tech News Enthusiasts 62.44% 42.29x
Mobile Phone Comparison Shoppers 67.62% 40.57x
Techies 59.15% 39.65x
Android Fans 62.31% 39.38x
Laptop Researchers 60.18% 37.23x
HDTV Researchers 72.01% 34.49x
Apple Fans 56.60% 33.73x
Movie and Game Review Readers 52.92% 32.18x
Composition Percentage: The overlap percentage between the IT Decision Makers audience and the Interest attribute.
Index: A comparison of the IT Decision Makers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The IT Decision Makers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the IT Decision Makers audience is LOFT.

Location Composition Index
LOFT 0.01% 1.64x
Express 0.01% 1.56x
Gap 0.01% 1.46x
American Eagle Outfitters 0.01% 1.28x
Victoria's Secret 0.02% 1.28x
Banana Republic 0.01% 1.27x
Mens Wearhouse 0.02% 1.25x
Old Navy 0.02% 1.24x
Maurices 0.02% 1.22x
Buckle 0.01% 1.20x
Composition Percentage: The overlap percentage between the IT Decision Makers audience and the Location attribute.
Index: A comparison of the IT Decision Makers audience to the internet population.
Dstillery Web Insights

WEBSITES

The IT Decision Makers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the IT Decision Makers audience is fudzilla.com.

Website Composition Index
fudzilla.com 1.10% 50.36x
phoronix.com 2.97% 47.52x
uploadvr.com 1.20% 47.16x
gigabyte.com 1.43% 45.80x
gamasutra.com 1.46% 44.59x
gonintendo.com 1.23% 44.22x
msi.com 1.82% 41.83x
cnx-software.com 2.89% 41.62x
theinquirer.net 2.46% 41.46x
infoq.com 1.16% 41.17x
Composition Percentage: The overlap percentage between the IT Decision Makers audience and the Web attribute.
Index: A comparison of the IT Decision Makers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the IT Decision Makers audience is Robotics.

Content Affinity Composition Index
Robotics 0.80% 25.85x
Data Centers 2.20% 21.04x
Studio & Franchise Video Game Players 7.06% 20.95x
Drawing & Animation 0.06% 20.92x
Computer Printers 0.16% 19.52x
Technology News 47.86% 19.39x
Gadgets 0.12% 17.99x
Electronic Cabling 0.40% 17.94x
Online Media Converters 1.06% 17.56x
Phone & Computer Game Downloaders 0.85% 17.24x
Composition Percentage: The overlap percentage between the IT Decision Makers audience and the Content Affinity attribute.
Index: A comparison of the IT Decision Makers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The IT Decision Makers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male