Dstillery Audiences

IT DECISION MAKERS

Audience Size: 1.7 Million Devices

Explore the IT Decision Makers Audience

Below you'll find more information about the IT Decision Makers audience, broken down in different categories based on their digital and physical behaviors. These are 1.7 million unique devices whose actions qualify for the IT Decision Makers audience.

Dstillery Crafted Audiences

INTERESTS

The IT Decision Makers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the IT Decision Makers audience is Camera Review Readers.

Interest Composition Index
Camera Review Readers 68.29% 64.43x
Tech News Enthusiasts 63.60% 61.53x
High End TV Shoppers 72.38% 60.53x
Mobile Phone Comparison Shoppers 69.28% 58.31x
Techies 61.87% 58.25x
Android Fans 63.89% 56.02x
HDTV Researchers 74.24% 50.29x
Movie and Game Review Readers 50.33% 47.50x
Laptop Researchers 59.61% 47.22x
Apple Fans 57.63% 46.67x
Composition Percentage: The overlap percentage between the IT Decision Makers audience and the Interest attribute.
Index: A comparison of the IT Decision Makers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The IT Decision Makers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the IT Decision Makers audience is Carhartt.

Location Composition Index
Carhartt 0.05% 1.01x
Composition Percentage: The overlap percentage between the IT Decision Makers audience and the Location attribute.
Index: A comparison of the IT Decision Makers audience to the internet population.
Dstillery Web Insights

WEBSITES

The IT Decision Makers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the IT Decision Makers audience is thefpsreview.com.

Website Composition Index
thefpsreview.com 3.77% 67.31x
amd.com 1.12% 64.49x
gamecrate.com 1.97% 63.16x
androidpolice.com 6.91% 62.14x
shacknews.com 1.56% 60.31x
strategygamer.com 1.76% 58.53x
powerpyx.com 1.70% 58.29x
cnx-software.com 2.59% 55.74x
dsogaming.com 4.19% 53.99x
phoronix.com 2.69% 52.39x
Composition Percentage: The overlap percentage between the IT Decision Makers audience and the Web attribute.
Index: A comparison of the IT Decision Makers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the IT Decision Makers audience is Robotics.

Content Affinity Composition Index
Robotics 0.20% 35.99x
Phone & Computer Game Downloaders 0.19% 29.89x
Professional Audio Visual 0.09% 28.36x
Studio & Franchise Video Game Players 4.73% 27.20x
Mobile Phone Networks 0.39% 26.01x
Online Media Converters 0.24% 25.95x
Electronic Cabling 0.09% 25.71x
Technology News 45.38% 25.66x
Data Centers 1.04% 25.22x
Australia & New Zealand Media 3.30% 23.17x
Composition Percentage: The overlap percentage between the IT Decision Makers audience and the Content Affinity attribute.
Index: A comparison of the IT Decision Makers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The IT Decision Makers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male