Dstillery Audiences

IT DECISION MAKERS

Audience Size: 2.2 Million Devices

Explore the IT Decision Makers Audience

Below you'll find more information about the IT Decision Makers audience, broken down in different categories based on their digital and physical behaviors. These are 2.2 million unique devices whose actions qualify for the IT Decision Makers audience.

Dstillery Crafted Audiences

INTERESTS

The IT Decision Makers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the IT Decision Makers audience is Camera Review Readers.

Interest Composition Index
Camera Review Readers 66.11% 45.71x
High End TV Shoppers 65.47% 43.16x
Laptop Researchers 60.07% 42.67x
Tech News Enthusiasts 59.28% 41.74x
Mobile Phone Comparison Shoppers 60.50% 41.22x
Android Fans 58.16% 39.22x
Techies 52.47% 37.09x
Apple Fans 53.88% 34.97x
Home Networking Researchers 51.10% 31.70x
Tablet Researchers 46.56% 31.57x
Composition Percentage: The overlap percentage between the IT Decision Makers audience and the Interest attribute.
Index: A comparison of the IT Decision Makers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The IT Decision Makers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the IT Decision Makers audience is Lorna Jane.

Location Composition Index
Lorna Jane 0.01% 1.95x
Patagonia 0.03% 1.67x
LL Bean 0.02% 1.67x
REI 0.03% 1.65x
Columbia 0.02% 1.48x
Jos A. Bank Clothiers 0.43% 1.35x
Club Monaco 0.02% 1.34x
Topshop 0.02% 1.31x
Mens Wearhouse 0.68% 1.28x
Bonobos 0.08% 1.26x
Composition Percentage: The overlap percentage between the IT Decision Makers audience and the Location attribute.
Index: A comparison of the IT Decision Makers audience to the internet population.
Dstillery Web Insights

WEBSITES

The IT Decision Makers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the IT Decision Makers audience is bit-tech.net.

Website Composition Index
bit-tech.net 1.08% 70.41x
tomsitpro.com 1.37% 69.16x
legitreviews.com 1.24% 68.43x
redmondmag.com 1.90% 66.61x
phoronix.com 2.16% 63.06x
ultrabookreview.com 1.40% 61.66x
thenewstack.io 1.54% 60.89x
aboutchromebooks.com 1.10% 58.61x
visualstudiomagazine.com 1.19% 58.55x
fudzilla.com 2.95% 57.05x
Composition Percentage: The overlap percentage between the IT Decision Makers audience and the Web attribute.
Index: A comparison of the IT Decision Makers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the IT Decision Makers audience is Technology News.

Content Affinity Composition Index
Technology News 32.54% 23.59x
Robotics 2.86% 21.69x
Data Centers 4.42% 20.83x
Electronic Cabling 1.43% 19.27x
Environmentally Friendly Cars 0.19% 18.84x
Build Your Own Computer Enthusiasts 41.71% 17.88x
Content Streamers & Downloaders 0.17% 17.70x
Mobile Industry Information 2.34% 16.42x
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 0.81% 16.38x
Studio & Franchise Video Game Players 12.10% 16.30x
Composition Percentage: The overlap percentage between the IT Decision Makers audience and the Content Affinity attribute.
Index: A comparison of the IT Decision Makers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The IT Decision Makers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male