Dstillery Audiences

IT DECISION MAKERS

Audience Size: 3.2 Million Devices

Explore the IT Decision Makers Audience

Below you'll find more information about the IT Decision Makers audience, broken down in different categories based on their digital and physical behaviors. These are 3.2 million unique devices whose actions qualify for the IT Decision Makers audience.

Dstillery Crafted Audiences

INTERESTS

The IT Decision Makers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the IT Decision Makers audience is Camera Review Readers.

Interest Composition Index
Camera Review Readers 68.12% 57.48x
Laptop Researchers 61.09% 53.72x
High End TV Shoppers 69.28% 52.31x
Tech News Enthusiasts 61.20% 52.30x
Mobile Phone Comparison Shoppers 62.79% 50.15x
Android Fans 58.68% 48.63x
Techies 53.13% 47.29x
Apple Fans 58.84% 42.81x
HDTV Researchers 69.45% 40.62x
iPhone Users 48.04% 39.86x
Composition Percentage: The overlap percentage between the IT Decision Makers audience and the Interest attribute.
Index: A comparison of the IT Decision Makers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The IT Decision Makers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the IT Decision Makers audience is REI.

Location Composition Index
REI 0.03% 1.68x
Everlane 0.01% 1.67x
Bonobos 0.12% 1.52x
Jos A. Bank Clothiers 0.43% 1.46x
Mens Wearhouse 0.65% 1.34x
Supreme 0.01% 1.31x
Topshop 0.02% 1.30x
White House Black Market 0.38% 1.29x
Urban Outfitters 0.07% 1.22x
Buckle 0.27% 1.18x
Composition Percentage: The overlap percentage between the IT Decision Makers audience and the Location attribute.
Index: A comparison of the IT Decision Makers audience to the internet population.
Dstillery Web Insights

WEBSITES

The IT Decision Makers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the IT Decision Makers audience is redmondmag.com.

Website Composition Index
redmondmag.com 1.34% 49.48x
thenewstack.io 1.14% 47.35x
phoronix.com 2.29% 46.42x
eweek.com 1.34% 42.52x
fudzilla.com 2.54% 42.42x
ultrabookreview.com 1.20% 42.13x
sevenforums.com 1.67% 42.08x
aboutchromebooks.com 1.09% 41.94x
tenforums.com 2.35% 41.52x
itprotoday.com 3.42% 41.39x
Composition Percentage: The overlap percentage between the IT Decision Makers audience and the Web attribute.
Index: A comparison of the IT Decision Makers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the IT Decision Makers audience is Technology News.

Content Affinity Composition Index
Technology News 36.67% 24.73x
Robotics 2.67% 21.90x
Environmentally Friendly Cars 0.15% 20.59x
Build Your Own Computer Enthusiasts 40.24% 20.22x
Data Centers 5.77% 19.83x
Content Streamers & Downloaders 0.12% 19.68x
Studio & Franchise Video Game Players 9.42% 18.86x
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 0.76% 18.59x
Electronic Cabling 1.96% 17.40x
Telescopes 1.56% 17.07x
Composition Percentage: The overlap percentage between the IT Decision Makers audience and the Content Affinity attribute.
Index: A comparison of the IT Decision Makers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The IT Decision Makers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male