Dstillery Audiences

IT DECISION MAKERS

Audience Size: 1.6 Million Devices

Explore the IT Decision Makers Audience

Below you'll find more information about the IT Decision Makers audience, broken down in different categories based on their digital and physical behaviors. These are 1.6 million unique devices whose actions qualify for the IT Decision Makers audience.

Dstillery Crafted Audiences

INTERESTS

The IT Decision Makers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the IT Decision Makers audience is Camera Review Readers.

Interest Composition Index
Camera Review Readers 67.84% 62.04x
Tech News Enthusiasts 62.24% 59.99x
High End TV Shoppers 71.37% 58.58x
Techies 61.37% 56.36x
Mobile Phone Comparison Shoppers 69.10% 56.36x
Android Fans 64.10% 54.61x
HDTV Researchers 73.14% 49.04x
Movie and Game Review Readers 52.60% 46.23x
Laptop Researchers 61.64% 46.21x
Apple Fans 57.00% 45.71x
Composition Percentage: The overlap percentage between the IT Decision Makers audience and the Interest attribute.
Index: A comparison of the IT Decision Makers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The IT Decision Makers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the IT Decision Makers audience is Carhartt.

Location Composition Index
Carhartt 0.08% 1.15x
Composition Percentage: The overlap percentage between the IT Decision Makers audience and the Location attribute.
Index: A comparison of the IT Decision Makers audience to the internet population.
Dstillery Web Insights

WEBSITES

The IT Decision Makers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the IT Decision Makers audience is amd.com.

Website Composition Index
amd.com 1.72% 60.15x
androidpolice.com 10.74% 55.80x
gamecrate.com 2.61% 55.04x
thefpsreview.com 4.22% 54.06x
shacknews.com 2.32% 53.71x
powerpyx.com 2.45% 51.48x
dsogaming.com 4.46% 50.46x
activision.com 1.03% 50.30x
oneplus.com 1.13% 49.75x
leagueoflegends.com 1.10% 49.50x
Composition Percentage: The overlap percentage between the IT Decision Makers audience and the Web attribute.
Index: A comparison of the IT Decision Makers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the IT Decision Makers audience is Robotics.

Content Affinity Composition Index
Robotics 0.29% 34.69x
Online Media Converters 0.46% 28.53x
Studio & Franchise Video Game Players 5.37% 28.30x
Phone & Computer Game Downloaders 0.34% 27.01x
Data Centers 1.17% 26.21x
Technology News 45.34% 25.50x
Roleplay & Fantasy Games 0.28% 24.69x
Assorted Topics (Business Support ToolsForm Templates) 0.07% 24.49x
Telescopes 0.28% 24.29x
Australia & New Zealand Media 3.78% 23.82x
Composition Percentage: The overlap percentage between the IT Decision Makers audience and the Content Affinity attribute.
Index: A comparison of the IT Decision Makers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The IT Decision Makers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male