Dstillery Audiences

IT NEWS READERS

Audience Size: 4.6 Million Devices

Explore the IT News Readers Audience

Below you'll find more information about the IT News Readers audience, broken down in different categories based on their digital and physical behaviors. These are 4.6 million unique devices whose actions qualify for the IT News Readers audience.

Dstillery Crafted Audiences

INTERESTS

The IT News Readers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the IT News Readers audience is SEO Specialists.

Interest Composition Index
SEO Specialists 17.55% 9.35x
Enterprise Field Services Researchers 14.36% 7.89x
Shared Work Space Researchers 19.59% 7.85x
PC Users 16.72% 7.63x
Web Conferences and Remote Workers 11.41% 7.34x
Business Accounting Software Researchers 14.59% 7.17x
Smart Home Product Researchers 14.17% 7.13x
Computing Networking Tutorial Watchers 17.07% 6.97x
Employee Management & HR Researchers 12.16% 6.85x
Web Design Researchers 11.46% 6.77x
Composition Percentage: The overlap percentage between the IT News Readers audience and the Interest attribute.
Index: A comparison of the IT News Readers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The IT News Readers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the IT News Readers audience is Carhartt.

Location Composition Index
Carhartt 0.03% 0.86x
Composition Percentage: The overlap percentage between the IT News Readers audience and the Location attribute.
Index: A comparison of the IT News Readers audience to the internet population.
Dstillery Web Insights

WEBSITES

The IT News Readers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the IT News Readers audience is programiz.com.

Website Composition Index
programiz.com 4.48% 17.86x
techiedelight.com 1.10% 16.09x
thispointer.com 1.20% 16.08x
programcreek.com 1.65% 15.94x
infoworld.com 1.64% 15.32x
howtodoinjava.com 1.05% 15.30x
xspdf.com 1.55% 15.08x
beginnersbook.com 1.72% 15.05x
javarevisited.blogspot.com 1.00% 14.73x
mkyong.com 1.12% 14.49x
Composition Percentage: The overlap percentage between the IT News Readers audience and the Web attribute.
Index: A comparison of the IT News Readers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the IT News Readers audience is Data Centers.

Content Affinity Composition Index
Data Centers 0.47% 11.02x
Learning & Development Products 0.25% 10.24x
Visa & Immigration 0.23% 8.78x
Credit Unions & Consumer Protection 0.04% 8.53x
Data Analysis & Scripting 4.66% 8.25x
Work Productivity 0.26% 8.13x
Startup Investment 0.55% 8.06x
Data, Analytics & Coding 1.53% 7.86x
Human Resources & Employee Management 0.11% 7.43x
Mining & Natural Resources 0.12% 7.43x
Composition Percentage: The overlap percentage between the IT News Readers audience and the Content Affinity attribute.
Index: A comparison of the IT News Readers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The IT News Readers audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male