Dstillery Audiences

IT NEWS READERS

Audience Size: 3.7 Million Devices

Explore the IT News Readers Audience

Below you'll find more information about the IT News Readers audience, broken down in different categories based on their digital and physical behaviors. These are 3.7 million unique devices whose actions qualify for the IT News Readers audience.

Dstillery Crafted Audiences

INTERESTS

The IT News Readers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the IT News Readers audience is SEO Specialists.

Interest Composition Index
SEO Specialists 17.28% 9.23x
CRM Platform Users 16.23% 9.03x
Web Conferences and Remote Workers 12.54% 7.98x
Coders & Developers 16.01% 7.51x
Enterprise Field Services Researchers 14.86% 7.30x
Web Design Researchers 13.40% 7.28x
Masters in Management Researchers 12.43% 7.22x
PC Users 13.10% 6.92x
Media Buying Professionals 13.37% 6.78x
Computing Networking Tutorial Watchers 17.75% 6.63x
Composition Percentage: The overlap percentage between the IT News Readers audience and the Interest attribute.
Index: A comparison of the IT News Readers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The IT News Readers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the IT News Readers audience is H&M.

Location Composition Index
H&M 0.01% 1.86x
Gap 0.01% 1.31x
American Eagle Outfitters 0.01% 1.28x
Journeys 0.01% 1.09x
Mens Wearhouse 0.01% 1.09x
Victoria's Secret 0.02% 1.08x
Old Navy 0.01% 1.05x
Zumiez 0.01% 0.96x
The Childrens Place 0.01% 0.89x
Carhartt 0.07% 0.84x
Composition Percentage: The overlap percentage between the IT News Readers audience and the Location attribute.
Index: A comparison of the IT News Readers audience to the internet population.
Dstillery Web Insights

WEBSITES

The IT News Readers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the IT News Readers audience is programcreek.com.

Website Composition Index
programcreek.com 1.68% 17.35x
beginnersbook.com 1.05% 17.15x
programiz.com 7.08% 16.50x
codegrepper.com 1.20% 16.39x
pynative.com 1.06% 15.94x
techiedelight.com 1.48% 15.80x
pythonguides.com 1.05% 15.08x
stackabuse.com 2.56% 14.75x
mkyong.com 1.37% 13.98x
appdividend.com 1.56% 13.81x
Composition Percentage: The overlap percentage between the IT News Readers audience and the Web attribute.
Index: A comparison of the IT News Readers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the IT News Readers audience is Learning & Development Products.

Content Affinity Composition Index
Learning & Development Products 0.07% 10.98x
Startup Investment 0.41% 10.24x
Human Resources & Employee Management 0.08% 9.51x
Data Analysis & Scripting 3.86% 9.50x
Business News & Information Readers 0.02% 9.16x
Marketing Professionals 0.07% 8.89x
Data Centers 0.32% 8.66x
Electrical Engineering 0.17% 7.91x
Data, Analytics & Coding 1.06% 7.86x
Retail Industry News 0.03% 7.72x
Composition Percentage: The overlap percentage between the IT News Readers audience and the Content Affinity attribute.
Index: A comparison of the IT News Readers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The IT News Readers audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male