Dstillery Audiences

IT NEWS READERS

Audience Size: 4.3 Million Devices

Explore the IT News Readers Audience

Below you'll find more information about the IT News Readers audience, broken down in different categories based on their digital and physical behaviors. These are 4.3 million unique devices whose actions qualify for the IT News Readers audience.

Dstillery Crafted Audiences

INTERESTS

The IT News Readers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the IT News Readers audience is Enterprise Field Services Researchers.

Interest Composition Index
Enterprise Field Services Researchers 33.30% 15.70x
SEO Specialists 31.42% 15.01x
Executive Travelers 0.40% 14.97x
Project Managers 36.68% 14.24x
Venture Capitalists 28.87% 13.71x
Shared Work Space Researchers 33.35% 13.61x
Open Source Developers 24.95% 12.72x
Software Directory Researchers 25.99% 12.47x
Coders & Developers 24.30% 12.39x
GIS Users 25.28% 12.38x
Composition Percentage: The overlap percentage between the IT News Readers audience and the Interest attribute.
Index: A comparison of the IT News Readers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The IT News Readers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the IT News Readers audience is Joe's Jeans.

Location Composition Index
Joe's Jeans 0.01% 2.22x
Everlane 0.01% 2.21x
Intermix 0.02% 2.08x
Zara 0.05% 1.92x
Calvin Klein 0.01% 1.88x
REI 0.03% 1.81x
Saint Laurent Paris 0.01% 1.76x
Patagonia 0.03% 1.74x
Armani 0.04% 1.72x
Club Monaco 0.01% 1.68x
Composition Percentage: The overlap percentage between the IT News Readers audience and the Location attribute.
Index: A comparison of the IT News Readers audience to the internet population.
Dstillery Web Insights

WEBSITES

The IT News Readers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the IT News Readers audience is tomsitpro.com.

Website Composition Index
tomsitpro.com 1.22% 54.01x
bmc.com 1.36% 50.53x
techbeacon.com 2.24% 50.32x
infoq.com 2.35% 48.34x
computerworlduk.com 1.10% 46.04x
techgenix.com 2.52% 45.53x
cloudera.com 1.28% 45.16x
solarwinds.com 1.05% 45.08x
infoworld.com 3.36% 44.95x
redmondmag.com 1.85% 44.10x
Composition Percentage: The overlap percentage between the IT News Readers audience and the Web attribute.
Index: A comparison of the IT News Readers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the IT News Readers audience is Data Centers.

Content Affinity Composition Index
Data Centers 7.14% 19.14x
Work Productivity 4.81% 16.68x
Human Resources & Employee Management 2.05% 16.60x
Assorted Topics (Business Support ToolsForm Templates) 1.18% 15.81x
Startup Investment 11.02% 14.42x
Learning & Development Products 10.09% 13.77x
Data Analysis & Scripting 16.46% 13.15x
Retail Industry News 1.45% 12.73x
Computer Printers 0.91% 12.67x
Data, Analytics & Coding 8.82% 12.45x
Composition Percentage: The overlap percentage between the IT News Readers audience and the Content Affinity attribute.
Index: A comparison of the IT News Readers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The IT News Readers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male