IT NEWS READERS

Audience Size: 4.2 Million Devices

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Explore the IT News Readers Audience

Below you'll find more information about the IT News Readers audience, broken down in different categories based on their digital and physical behaviors. These are 4.2 million unique devices whose actions qualify for the IT News Readers audience.

INTERESTS

The IT News Readers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the IT News Readers audience is Enterprise Field Services Researchers.

Interest	Composition	Index
Enterprise Field Services Researchers	34.29%	18.23x
SEO Specialists	31.00%	17.24x
Project Managers	35.44%	17.07x
Venture Capitalists	30.45%	15.29x
Shared Work Space Researchers	32.82%	15.15x
Executive Travelers	33.98%	15.01x
Coders & Developers	26.75%	14.08x
Business Decision Makers	26.27%	14.06x
Cloud Storage Provider Researchers	28.26%	14.03x
Finance Continuing Education Researchers	22.56%	13.99x

Composition Percentage: The overlap percentage between the IT News Readers audience and the Interest attribute.

Index: A comparison of the IT News Readers audience to the internet population.

APPAREL RETAILERS

The IT News Readers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the IT News Readers audience is Joe's Jeans.

Location	Composition	Index
Joe's Jeans	0.00%	2.12x
Madewell	0.02%	1.91x
Patagonia	0.01%	1.75x
Saint Laurent Paris	0.01%	1.73x
Levi Strauss	0.01%	1.72x
Club Monaco	0.01%	1.69x
Kate Spade	0.02%	1.61x
Zara	0.02%	1.56x
REI	0.01%	1.53x
Banana Republic	0.03%	1.45x

Composition Percentage: The overlap percentage between the IT News Readers audience and the Location attribute.

Index: A comparison of the IT News Readers audience to the internet population.

WEBSITES

The IT News Readers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the IT News Readers audience is cyberciti.biz.

Website	Composition	Index
cyberciti.biz	0.13%	70.21x
cioinsight.com	0.23%	70.20x
aidanfinn.com	0.11%	70.08x
oracle-base.com	0.13%	66.88x
hortonworks.com	0.08%	66.35x
findjar.com	0.09%	65.53x
ibmbigdatahub.com	0.20%	65.47x
petri.com	0.43%	64.22x
db-engines.com	0.59%	63.86x
methodsandtools.com	0.10%	62.96x

Composition Percentage: The overlap percentage between the IT News Readers audience and the Web attribute.

Index: A comparison of the IT News Readers audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the IT News Readers audience is Data Centers.

Content Affinity	Composition	Index
Data Centers	8.76%	20.24x
Human Resources & Employee Management	2.72%	18.02x
Work Productivity	6.13%	17.62x
Assorted Topics #11640 (Business Support ToolsForm Templates)	1.58%	16.91x
Startup Investment	11.96%	15.85x
Data, Analytics & Coding	8.89%	15.14x
Learning & Development Products	11.87%	14.57x
Data Analysis & Scripting	17.91%	13.87x
Retail Industry News	1.67%	13.38x
Computer Printers	1.18%	12.88x

Composition Percentage: The overlap percentage between the IT News Readers audience and the Content Affinity attribute.

Index: A comparison of the IT News Readers audience to the internet population.

DEMOGRAPHICS

The IT News Readers audience resonates most for the following age and income brackets.

Age

18-24

Income

Over $250,000