Dstillery Audiences

IT NEWS READERS

Audience Size: 5.7 Million Devices

Explore the IT News Readers Audience

Below you'll find more information about the IT News Readers audience, broken down in different categories based on their digital and physical behaviors. These are 5.7 million unique devices whose actions qualify for the IT News Readers audience.

Dstillery Crafted Audiences

INTERESTS

The IT News Readers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the IT News Readers audience is Enterprise Field Services Researchers.

Interest Composition Index
Enterprise Field Services Researchers 24.85% 13.32x
SEO Specialists 22.78% 13.03x
Shared Work Space Researchers 28.42% 12.93x
Project Managers 23.34% 11.95x
Web Conferences and Remote Workers 20.11% 11.17x
Business Accounting Software Researchers 23.54% 11.06x
Business Tax Filers 20.81% 10.99x
Venture Capitalists 17.69% 10.53x
GIS Users 16.25% 10.38x
Computing Networking Tutorial Watchers 23.40% 10.28x
Composition Percentage: The overlap percentage between the IT News Readers audience and the Interest attribute.
Index: A comparison of the IT News Readers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The IT News Readers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the IT News Readers audience is Gap.

Location Composition Index
Gap 0.01% 1.41x
LOFT 0.01% 1.30x
Banana Republic 0.01% 1.20x
American Eagle Outfitters 0.01% 1.16x
Old Navy 0.02% 1.11x
Mens Wearhouse 0.04% 1.08x
The Childrens Place 0.01% 0.98x
Journeys 0.01% 0.96x
Victoria's Secret 0.02% 0.92x
Carhartt 0.07% 0.69x
Composition Percentage: The overlap percentage between the IT News Readers audience and the Location attribute.
Index: A comparison of the IT News Readers audience to the internet population.
Dstillery Web Insights

WEBSITES

The IT News Readers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the IT News Readers audience is sqlshack.com.

Website Composition Index
sqlshack.com 1.05% 23.58x
oracle.com 1.94% 21.73x
brighthubpm.com 1.24% 20.40x
techgenix.com 1.93% 19.86x
petri.com 1.24% 19.37x
bytes.com 1.53% 17.97x
codementor.io 1.13% 17.73x
programiz.com 4.51% 17.72x
programcreek.com 2.26% 17.65x
stackabuse.com 2.05% 17.60x
Composition Percentage: The overlap percentage between the IT News Readers audience and the Web attribute.
Index: A comparison of the IT News Readers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the IT News Readers audience is Data Centers.

Content Affinity Composition Index
Data Centers 2.14% 16.76x
Assorted Topics (Business Support ToolsForm Templates) 0.31% 14.20x
Human Resources & Employee Management 0.68% 13.49x
Work Productivity 1.47% 13.42x
Data, Analytics & Coding 6.14% 12.78x
Learning & Development Products 3.26% 12.67x
Data Analysis & Scripting 9.31% 12.20x
Online Learning 0.06% 11.75x
Startup Investment 3.75% 11.67x
Computer Printers 0.20% 11.11x
Composition Percentage: The overlap percentage between the IT News Readers audience and the Content Affinity attribute.
Index: A comparison of the IT News Readers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The IT News Readers audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male