Dstillery Audiences

IT NEWS READERS

Audience Size: 3 Million Devices

Explore the IT News Readers Audience

Below you'll find more information about the IT News Readers audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the IT News Readers audience.

Dstillery Crafted Audiences

INTERESTS

The IT News Readers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the IT News Readers audience is Enterprise Field Services Researchers.

Interest Composition Index
Enterprise Field Services Researchers 29.36% 17.46x
Project Managers 28.65% 17.17x
SEO Specialists 26.85% 16.40x
Shared Work Space Researchers 30.43% 16.02x
Business Tax Filers 22.10% 14.20x
Business Accounting Software Researchers 25.15% 14.16x
Venture Capitalists 21.97% 13.98x
Accounting & CPA Continuing Education Researchers 22.07% 13.16x
GIS Users 18.74% 13.10x
Computing Networking Tutorial Watchers 27.83% 13.08x
Composition Percentage: The overlap percentage between the IT News Readers audience and the Interest attribute.
Index: A comparison of the IT News Readers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The IT News Readers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the IT News Readers audience is Patagonia.

Location Composition Index
Patagonia 0.01% 2.23x
Bonobos 0.02% 1.88x
Uniqlo 0.02% 1.74x
Zara 0.02% 1.72x
Club Monaco 0.01% 1.71x
Hugo Boss 0.03% 1.69x
Armani 0.02% 1.69x
Urban Outfitters 0.04% 1.69x
Madewell 0.01% 1.67x
Ann Taylor 0.02% 1.63x
Composition Percentage: The overlap percentage between the IT News Readers audience and the Location attribute.
Index: A comparison of the IT News Readers audience to the internet population.
Dstillery Web Insights

WEBSITES

The IT News Readers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the IT News Readers audience is techbeacon.com.

Website Composition Index
techbeacon.com 1.82% 32.73x
techgenix.com 2.55% 30.02x
petri.com 1.23% 29.62x
dzone.com 1.04% 29.55x
brighthubpm.com 1.68% 27.76x
cmswire.com 1.57% 26.70x
infoq.com 1.92% 26.45x
sqlshack.com 2.07% 25.48x
vmware.com 1.15% 25.43x
programcreek.com 2.82% 25.43x
Composition Percentage: The overlap percentage between the IT News Readers audience and the Web attribute.
Index: A comparison of the IT News Readers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the IT News Readers audience is Data Centers.

Content Affinity Composition Index
Data Centers 3.54% 16.56x
Work Productivity 2.21% 13.67x
Human Resources & Employee Management 1.01% 13.24x
Assorted Topics (Business Support ToolsForm Templates) 0.61% 13.08x
Data Analysis & Scripting 12.28% 11.91x
Startup Investment 5.94% 11.78x
Learning & Development Products 5.51% 11.77x
Data, Analytics & Coding 8.47% 11.30x
Online Learning 0.11% 10.27x
Computer Printers 0.40% 9.76x
Composition Percentage: The overlap percentage between the IT News Readers audience and the Content Affinity attribute.
Index: A comparison of the IT News Readers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The IT News Readers audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male