Dstillery Audiences

IT NEWS READERS

Audience Size: 6.9 Million Devices

Explore the IT News Readers Audience

Below you'll find more information about the IT News Readers audience, broken down in different categories based on their digital and physical behaviors. These are 6.9 million unique devices whose actions qualify for the IT News Readers audience.

Dstillery Crafted Audiences

INTERESTS

The IT News Readers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the IT News Readers audience is Project Managers.

Interest Composition Index
Project Managers 24.58% 12.00x
Enterprise Field Services Researchers 27.84% 11.91x
Shared Work Space Researchers 30.32% 11.63x
SEO Specialists 26.17% 11.28x
Business Accounting Software Researchers 24.72% 10.21x
Venture Capitalists 19.15% 9.98x
Computing Networking Tutorial Watchers 25.08% 9.93x
Business Tax Filers 22.61% 9.71x
Smart Home Product Researchers 16.21% 9.15x
GIS Users 16.82% 9.14x
Composition Percentage: The overlap percentage between the IT News Readers audience and the Interest attribute.
Index: A comparison of the IT News Readers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The IT News Readers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the IT News Readers audience is Bonobos.

Location Composition Index
Bonobos 0.01% 1.82x
Uniqlo 0.02% 1.64x
Ann Taylor 0.02% 1.62x
Tommy Bahama 0.02% 1.61x
Armani 0.02% 1.58x
Club Monaco 0.01% 1.57x
Zara 0.02% 1.48x
American Apparel 0.02% 1.48x
Lululemon 0.04% 1.45x
Madewell 0.02% 1.43x
Composition Percentage: The overlap percentage between the IT News Readers audience and the Location attribute.
Index: A comparison of the IT News Readers audience to the internet population.
Dstillery Web Insights

WEBSITES

The IT News Readers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the IT News Readers audience is techbeacon.com.

Website Composition Index
techbeacon.com 1.26% 27.83x
mkyong.com 1.19% 24.34x
sqlshack.com 1.70% 23.64x
petri.com 1.23% 22.94x
techgenix.com 2.14% 22.42x
communities.vmware.com 1.58% 22.41x
oracle.com 3.15% 22.29x
brighthubpm.com 1.20% 22.10x
slideteam.net 1.10% 22.02x
cmswire.com 1.09% 21.92x
Composition Percentage: The overlap percentage between the IT News Readers audience and the Web attribute.
Index: A comparison of the IT News Readers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the IT News Readers audience is Data Centers.

Content Affinity Composition Index
Data Centers 2.69% 14.20x
Assorted Topics (Business Support ToolsForm Templates) 0.43% 11.66x
Work Productivity 1.78% 11.50x
Human Resources & Employee Management 0.79% 11.46x
Data Analysis & Scripting 9.80% 11.11x
Learning & Development Products 3.94% 10.51x
Data, Analytics & Coding 6.94% 10.50x
Startup Investment 4.24% 9.89x
Computer Printers 0.31% 9.00x
Electronic Cabling 0.60% 8.58x
Composition Percentage: The overlap percentage between the IT News Readers audience and the Content Affinity attribute.
Index: A comparison of the IT News Readers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The IT News Readers audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male