Explore the IT News Readers Audience
Below you'll find more information about the IT News Readers audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the IT News Readers audience.
INTERESTS
The IT News Readers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the IT News Readers audience is Enterprise Field Services Researchers.
| Interest | Composition | Index |
| Enterprise Field Services Researchers | 29.36% | 17.46x |
| Project Managers | 28.65% | 17.17x |
| SEO Specialists | 26.85% | 16.40x |
| Shared Work Space Researchers | 30.43% | 16.02x |
| Business Tax Filers | 22.10% | 14.20x |
| Business Accounting Software Researchers | 25.15% | 14.16x |
| Venture Capitalists | 21.97% | 13.98x |
| Accounting & CPA Continuing Education Researchers | 22.07% | 13.16x |
| GIS Users | 18.74% | 13.10x |
| Computing Networking Tutorial Watchers | 27.83% | 13.08x |
Composition Percentage:
The overlap percentage between the IT News Readers audience and the Interest attribute.
Index: A comparison of the IT News Readers audience to the internet population.
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APPAREL RETAILERS
The IT News Readers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the IT News Readers audience is Patagonia.
| Location | Composition | Index |
| Patagonia | 0.01% | 2.23x |
| Bonobos | 0.02% | 1.88x |
| Uniqlo | 0.02% | 1.74x |
| Zara | 0.02% | 1.72x |
| Club Monaco | 0.01% | 1.71x |
| Hugo Boss | 0.03% | 1.69x |
| Armani | 0.02% | 1.69x |
| Urban Outfitters | 0.04% | 1.69x |
| Madewell | 0.01% | 1.67x |
| Ann Taylor | 0.02% | 1.63x |
Composition Percentage:
The overlap percentage between the IT News Readers audience and the Location attribute.
Index: A comparison of the IT News Readers audience to the internet population.
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WEBSITES
The IT News Readers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the IT News Readers audience is techbeacon.com.
| Website | Composition | Index |
| techbeacon.com | 1.82% | 32.73x |
| techgenix.com | 2.55% | 30.02x |
| petri.com | 1.23% | 29.62x |
| dzone.com | 1.04% | 29.55x |
| brighthubpm.com | 1.68% | 27.76x |
| cmswire.com | 1.57% | 26.70x |
| infoq.com | 1.92% | 26.45x |
| sqlshack.com | 2.07% | 25.48x |
| vmware.com | 1.15% | 25.43x |
| programcreek.com | 2.82% | 25.43x |
Composition Percentage:
The overlap percentage between the IT News Readers audience and the Web attribute.
Index: A comparison of the IT News Readers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the IT News Readers audience is Data Centers.
| Content Affinity | Composition | Index |
| Data Centers | 3.54% | 16.56x |
| Work Productivity | 2.21% | 13.67x |
| Human Resources & Employee Management | 1.01% | 13.24x |
| Assorted Topics (Business Support ToolsForm Templates) | 0.61% | 13.08x |
| Data Analysis & Scripting | 12.28% | 11.91x |
| Startup Investment | 5.94% | 11.78x |
| Learning & Development Products | 5.51% | 11.77x |
| Data, Analytics & Coding | 8.47% | 11.30x |
| Online Learning | 0.11% | 10.27x |
| Computer Printers | 0.40% | 9.76x |
Composition Percentage:
The overlap percentage between the IT News Readers audience and the Content Affinity attribute.
Index: A comparison of the IT News Readers audience to the internet population.
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DEMOGRAPHICS
The IT News Readers audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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