Dstillery Audiences

IT NEWS READERS

Audience Size: 4.2 Million Devices

Explore the IT News Readers Audience

Below you'll find more information about the IT News Readers audience, broken down in different categories based on their digital and physical behaviors. These are 4.2 million unique devices whose actions qualify for the IT News Readers audience.

Dstillery Crafted Audiences

INTERESTS

The IT News Readers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the IT News Readers audience is SEO Specialists.

Interest Composition Index
SEO Specialists 16.96% 9.84x
PC Users 13.64% 7.80x
Enterprise Field Services Researchers 14.41% 7.77x
Shared Work Space Researchers 18.37% 7.67x
Web Conferences and Remote Workers 13.09% 7.62x
Smart Home Product Researchers 14.53% 7.59x
Web Design Researchers 11.96% 7.13x
Venture Capitalists 10.40% 6.99x
Computing Networking Tutorial Watchers 17.43% 6.99x
Employee Management & HR Researchers 13.19% 6.93x
Composition Percentage: The overlap percentage between the IT News Readers audience and the Interest attribute.
Index: A comparison of the IT News Readers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The IT News Readers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the IT News Readers audience is Lululemon.

Location Composition Index
Lululemon 0.01% 1.74x
Talbots 0.02% 1.54x
Banana Republic 0.02% 1.51x
Eddie Bauer 0.01% 1.43x
J. Crew 0.01% 1.42x
Gap 0.02% 1.42x
Michael Kors 0.01% 1.41x
White House Black Market 0.02% 1.29x
Forever 21 0.01% 1.29x
Old Navy 0.03% 1.27x
Composition Percentage: The overlap percentage between the IT News Readers audience and the Location attribute.
Index: A comparison of the IT News Readers audience to the internet population.
Dstillery Web Insights

WEBSITES

The IT News Readers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the IT News Readers audience is programiz.com.

Website Composition Index
programiz.com 4.28% 19.36x
thispointer.com 1.19% 17.39x
programcreek.com 1.56% 16.96x
techiedelight.com 1.08% 16.57x
programmersought.com 1.96% 16.56x
infoworld.com 1.51% 16.18x
delftstack.com 1.02% 15.58x
toolbox.com 1.89% 15.36x
stackabuse.com 2.25% 15.30x
mkyong.com 1.11% 15.05x
Composition Percentage: The overlap percentage between the IT News Readers audience and the Web attribute.
Index: A comparison of the IT News Readers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the IT News Readers audience is Learning & Development Products.

Content Affinity Composition Index
Learning & Development Products 0.15% 10.41x
Human Resources & Employee Management 0.10% 8.86x
Credit Unions & Consumer Protection 0.04% 8.77x
Online Learning 0.02% 8.68x
Data Analysis & Scripting 3.95% 8.67x
Startup Investment 0.48% 8.62x
Data Centers 0.48% 8.58x
Visa & Immigration 0.20% 8.42x
Work Productivity 0.23% 8.23x
Data, Analytics & Coding 1.28% 7.47x
Composition Percentage: The overlap percentage between the IT News Readers audience and the Content Affinity attribute.
Index: A comparison of the IT News Readers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The IT News Readers audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male