IT NEWS READERS

Audience Size: 1.5 Million Devices

View All Audiences

Explore the IT News Readers Audience

Below you'll find more information about the IT News Readers audience, broken down in different categories based on their digital and physical behaviors. These are 1.5 million unique devices whose actions qualify for the IT News Readers audience.

INTERESTS

The IT News Readers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the IT News Readers audience is Cloud Security Researchers.

Interest	Composition	Index
Cloud Security Researchers	46.32%	40.80x
Tablet Researchers	33.80%	31.98x
Web Conferences and Remote Workers	41.51%	30.59x
Laptop Researchers	28.96%	30.40x
Cybersecurity Researchers	24.21%	27.15x
Accounting & CPA Continuing Education Researchers	44.73%	24.69x
Apple Fans	24.08%	24.53x
High End TV Shoppers	21.87%	23.99x
Mac Users	15.36%	23.71x
Business Incorporating & LLC Filing Researchers	18.31%	23.31x

Composition Percentage: The overlap percentage between the IT News Readers audience and the Interest attribute.

Index: A comparison of the IT News Readers audience to the internet population.

APPAREL RETAILERS

The IT News Readers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the IT News Readers audience is Buckle.

Location	Composition	Index
Buckle	0.02%	1.41x
Talbots	0.01%	1.36x
Victoria's Secret	0.02%	1.31x
Journeys	0.02%	1.09x
Chicos	0.01%	1.07x
H&M	0.01%	1.04x
White House Black Market	0.01%	1.04x
Maurices	0.02%	1.00x
Old Navy	0.02%	0.97x
Express	0.01%	0.96x

Composition Percentage: The overlap percentage between the IT News Readers audience and the Location attribute.

Index: A comparison of the IT News Readers audience to the internet population.

WEBSITES

The IT News Readers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the IT News Readers audience is petenetlive.com.

Website	Composition	Index
petenetlive.com	1.10%	81.82x
cyberciti.biz	1.60%	72.68x
techgenix.com	1.14%	68.27x
alitajran.com	1.16%	65.79x
dnschecker.org	1.44%	65.55x
tek-tips.com	1.93%	65.04x
petri.com	2.98%	63.62x
toolbox.com	2.37%	62.06x
networkworld.com	1.47%	59.04x
prajwaldesai.com	1.66%	58.69x

Composition Percentage: The overlap percentage between the IT News Readers audience and the Web attribute.

Index: A comparison of the IT News Readers audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the IT News Readers audience is Data, Analytics & Coding.

Content Affinity	Composition	Index
Data, Analytics & Coding	3.23%	25.40x
Routers, Switches & Networking	5.94%	22.43x
Data Centers	0.60%	21.55x
Computers & Accessories	19.14%	21.20x
Electrical Engineering	0.29%	20.15x
Machines & Industrial Supplies	0.12%	19.22x
Data Analysis & Scripting	6.41%	16.07x
Engineering	0.23%	15.41x
Retail Industry News	0.04%	13.98x
Mobile Industry Information	0.29%	13.41x

Composition Percentage: The overlap percentage between the IT News Readers audience and the Content Affinity attribute.

Index: A comparison of the IT News Readers audience to the internet population.

DEMOGRAPHICS

The IT News Readers audience resonates most for the following age bracket and gender.

Age

18-24

Gender

Male