Dstillery Audiences

IT NEWS READERS

Audience Size: 2.1 Million Devices

Explore the IT News Readers Audience

Below you'll find more information about the IT News Readers audience, broken down in different categories based on their digital and physical behaviors. These are 2.1 million unique devices whose actions qualify for the IT News Readers audience.

Dstillery Crafted Audiences

INTERESTS

The IT News Readers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the IT News Readers audience is SEO Specialists.

Interest Composition Index
SEO Specialists 12.82% 14.66x
Enterprise Field Services Researchers 10.98% 12.46x
Online Investors 8.87% 11.42x
Shared Work Space Researchers 18.17% 11.23x
Business Tax Filers 10.98% 10.76x
Smart Home Product Researchers 12.17% 10.61x
Supply Chain Professionals 13.03% 10.51x
Venture Capitalists 7.79% 10.48x
Web Design Researchers 8.22% 10.14x
Employee Management & HR Researchers 9.19% 10.06x
Composition Percentage: The overlap percentage between the IT News Readers audience and the Interest attribute.
Index: A comparison of the IT News Readers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The IT News Readers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the IT News Readers audience is Maurices.

Location Composition Index
Maurices 0.02% 3.43x
Journeys 0.02% 2.87x
Old Navy 0.01% 2.13x
Carhartt 0.05% 1.43x
Composition Percentage: The overlap percentage between the IT News Readers audience and the Location attribute.
Index: A comparison of the IT News Readers audience to the internet population.
Dstillery Web Insights

WEBSITES

The IT News Readers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the IT News Readers audience is programiz.com.

Website Composition Index
programiz.com 4.96% 19.24x
techiedelight.com 1.11% 19.19x
w3resource.com 1.19% 18.44x
thispointer.com 1.27% 17.97x
howtodoinjava.com 1.10% 17.87x
mkyong.com 1.12% 17.78x
toolbox.com 1.37% 17.53x
programcreek.com 1.95% 17.50x
infoworld.com 1.90% 17.48x
javarevisited.blogspot.com 1.26% 17.19x
Composition Percentage: The overlap percentage between the IT News Readers audience and the Web attribute.
Index: A comparison of the IT News Readers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the IT News Readers audience is Startup Investment.

Content Affinity Composition Index
Startup Investment 1.14% 14.26x
Work Productivity 0.32% 11.64x
Assorted Topics (Business Support ToolsForm Templates) 0.03% 11.18x
Medical Journals 0.54% 9.70x
Corporate Employment Pages 0.32% 8.58x
Credit Unions & Consumer Protection 0.04% 8.43x
Institutional Investing 0.08% 7.51x
Accounting 0.65% 7.41x
Canada Job Seekers Cluster 0.09% 7.21x
Routers, Switches & Networking 1.68% 7.20x
Composition Percentage: The overlap percentage between the IT News Readers audience and the Content Affinity attribute.
Index: A comparison of the IT News Readers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The IT News Readers audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male