Dstillery Audiences

IT NEWS READERS

Audience Size: 4.7 Million Devices

Explore the IT News Readers Audience

Below you'll find more information about the IT News Readers audience, broken down in different categories based on their digital and physical behaviors. These are 4.7 million unique devices whose actions qualify for the IT News Readers audience.

Dstillery Crafted Audiences

INTERESTS

The IT News Readers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the IT News Readers audience is Project Managers.

Interest Composition Index
Project Managers 29.96% 16.91x
Enterprise Field Services Researchers 32.78% 16.62x
SEO Specialists 29.43% 15.67x
Shared Work Space Researchers 33.93% 15.11x
Venture Capitalists 23.74% 14.43x
Business Accounting Software Researchers 28.02% 13.87x
Computing Networking Tutorial Watchers 28.25% 13.29x
Business Tax Filers 25.64% 13.27x
GIS Users 20.79% 13.20x
Cloud Storage Provider Researchers 27.23% 13.00x
Composition Percentage: The overlap percentage between the IT News Readers audience and the Interest attribute.
Index: A comparison of the IT News Readers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The IT News Readers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the IT News Readers audience is Bonobos.

Location Composition Index
Bonobos 0.11% 1.93x
Supreme 0.01% 1.74x
Club Monaco 0.02% 1.66x
Topshop 0.02% 1.66x
Jos A. Bank Clothiers 0.29% 1.48x
Uniqlo 0.02% 1.41x
Free People 0.02% 1.37x
Brooks Brothers 0.03% 1.37x
Ann Taylor 0.02% 1.37x
White House Black Market 0.32% 1.35x
Composition Percentage: The overlap percentage between the IT News Readers audience and the Location attribute.
Index: A comparison of the IT News Readers audience to the internet population.
Dstillery Web Insights

WEBSITES

The IT News Readers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the IT News Readers audience is techbeacon.com.

Website Composition Index
techbeacon.com 2.15% 35.84x
petri.com 1.18% 34.15x
infoq.com 2.14% 34.13x
techgenix.com 2.94% 34.13x
dzone.com 1.81% 33.44x
brighthubpm.com 1.98% 30.61x
cmswire.com 1.98% 29.21x
vmware.com 1.99% 29.16x
g2.com 1.43% 28.67x
systutorials.com 1.06% 28.64x
Composition Percentage: The overlap percentage between the IT News Readers audience and the Web attribute.
Index: A comparison of the IT News Readers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the IT News Readers audience is Data Centers.

Content Affinity Composition Index
Data Centers 4.11% 15.49x
Work Productivity 2.55% 13.11x
Human Resources & Employee Management 1.16% 12.74x
Assorted Topics (Business Support ToolsForm Templates) 0.73% 12.46x
Data Analysis & Scripting 11.92% 11.66x
Startup Investment 7.21% 11.30x
Learning & Development Products 5.97% 11.20x
Data, Analytics & Coding 8.82% 10.58x
Online Learning 0.15% 10.11x
Computer Printers 0.50% 9.52x
Composition Percentage: The overlap percentage between the IT News Readers audience and the Content Affinity attribute.
Index: A comparison of the IT News Readers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The IT News Readers audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male