Dstillery Audiences

IT NEWS READERS

Audience Size: 4.2 Million Devices

Explore the IT News Readers Audience

Below you'll find more information about the IT News Readers audience, broken down in different categories based on their digital and physical behaviors. These are 4.2 million unique devices whose actions qualify for the IT News Readers audience.

Dstillery Crafted Audiences

INTERESTS

The IT News Readers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the IT News Readers audience is Enterprise Field Services Researchers.

Interest Composition Index
Enterprise Field Services Researchers 34.29% 18.23x
SEO Specialists 31.00% 17.24x
Project Managers 35.44% 17.07x
Venture Capitalists 30.45% 15.29x
Shared Work Space Researchers 32.82% 15.15x
Executive Travelers 33.98% 15.01x
Coders & Developers 26.75% 14.08x
Business Decision Makers 26.27% 14.06x
Cloud Storage Provider Researchers 28.26% 14.03x
Finance Continuing Education Researchers 22.56% 13.99x
Composition Percentage: The overlap percentage between the IT News Readers audience and the Interest attribute.
Index: A comparison of the IT News Readers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The IT News Readers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the IT News Readers audience is Joe's Jeans.

Location Composition Index
Joe's Jeans 0.00% 2.12x
Madewell 0.02% 1.91x
Patagonia 0.01% 1.75x
Saint Laurent Paris 0.01% 1.73x
Levi Strauss 0.01% 1.72x
Club Monaco 0.01% 1.69x
Kate Spade 0.02% 1.61x
Zara 0.02% 1.56x
REI 0.01% 1.53x
Banana Republic 0.03% 1.45x
Composition Percentage: The overlap percentage between the IT News Readers audience and the Location attribute.
Index: A comparison of the IT News Readers audience to the internet population.
Dstillery Web Insights

WEBSITES

The IT News Readers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the IT News Readers audience is cyberciti.biz.

Website Composition Index
cyberciti.biz 0.13% 70.21x
cioinsight.com 0.23% 70.20x
aidanfinn.com 0.11% 70.08x
oracle-base.com 0.13% 66.88x
hortonworks.com 0.08% 66.35x
findjar.com 0.09% 65.53x
ibmbigdatahub.com 0.20% 65.47x
petri.com 0.43% 64.22x
db-engines.com 0.59% 63.86x
methodsandtools.com 0.10% 62.96x
Composition Percentage: The overlap percentage between the IT News Readers audience and the Web attribute.
Index: A comparison of the IT News Readers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the IT News Readers audience is Data Centers.

Content Affinity Composition Index
Data Centers 8.76% 20.24x
Human Resources & Employee Management 2.72% 18.02x
Work Productivity 6.13% 17.62x
Assorted Topics #11640 (Business Support ToolsForm Templates) 1.58% 16.91x
Startup Investment 11.96% 15.85x
Data, Analytics & Coding 8.89% 15.14x
Learning & Development Products 11.87% 14.57x
Data Analysis & Scripting 17.91% 13.87x
Retail Industry News 1.67% 13.38x
Computer Printers 1.18% 12.88x
Composition Percentage: The overlap percentage between the IT News Readers audience and the Content Affinity attribute.
Index: A comparison of the IT News Readers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The IT News Readers audience resonates most for the following age and income brackets.
Age
18-24
Income
Over $250,000