
Explore the IT News Readers Audience
Below you'll find more information about the IT News Readers audience, broken down in different categories based on their digital and physical behaviors. These are 1.7 million unique devices whose actions qualify for the IT News Readers audience.

INTERESTS
The IT News Readers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the IT News Readers audience is IT Decision Makers.
Interest | Composition | Index |
IT Decision Makers | 45.57% | 38.61x |
Laptop Researchers | 21.50% | 37.88x |
Cloud Security Researchers | 56.95% | 35.91x |
Home Networking Researchers | 38.82% | 34.08x |
Web Conferences and Remote Workers | 40.58% | 32.31x |
Tablet Researchers | 37.79% | 32.27x |
Electronics Shoppers | 42.76% | 31.51x |
Home Theater Enthusiasts | 22.77% | 28.92x |
Moving Services Shoppers | 9.50% | 28.89x |
Discount Device Shoppers | 39.21% | 27.58x |
Composition Percentage:
The overlap percentage between the IT News Readers audience and the Interest attribute.
Index: A comparison of the IT News Readers audience to the internet population.
Curious about what else the IT News Readers audience is interested in?
Sign Up

APPAREL RETAILERS
The IT News Readers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the IT News Readers audience is Maurices.
Location | Composition | Index |
Maurices | 0.01% | 1.05x |
Composition Percentage:
The overlap percentage between the IT News Readers audience and the Location attribute.
Index: A comparison of the IT News Readers audience to the internet population.
Want to find more of the IT News Readers audience in the real world?
Sign Up

WEBSITES
The IT News Readers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the IT News Readers audience is tenforums.com.
Website | Composition | Index |
tenforums.com | 2.06% | 52.19x |
petri.com | 2.15% | 50.79x |
mssqltips.com | 1.77% | 50.58x |
tek-tips.com | 1.23% | 47.08x |
spiceworks.com | 16.09% | 45.40x |
prajwaldesai.com | 1.16% | 44.90x |
sharepointdiary.com | 1.69% | 44.67x |
adamtheautomator.com | 3.31% | 43.45x |
unix.com | 1.21% | 41.87x |
speedguide.net | 1.04% | 40.83x |
Composition Percentage:
The overlap percentage between the IT News Readers audience and the Web attribute.
Index: A comparison of the IT News Readers audience to the internet population.
Want to see more of the websites the IT News Readers audience visits?
Sign Up

CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the IT News Readers audience is Data Centers.
Content Affinity | Composition | Index |
Data Centers | 0.38% | 23.77x |
Data, Analytics & Coding | 2.35% | 23.50x |
Machines & Industrial Supplies | 0.10% | 23.29x |
Writing Resources | 0.06% | 22.57x |
Routers, Switches & Networking | 4.27% | 21.75x |
Electrical Engineering | 0.16% | 20.68x |
Computers & Accessories | 16.92% | 19.84x |
Clean Energy | 0.11% | 18.23x |
Engineering | 0.22% | 16.45x |
Marketing Professionals | 0.04% | 15.85x |
Composition Percentage:
The overlap percentage between the IT News Readers audience and the Content Affinity attribute.
Index: A comparison of the IT News Readers audience to the internet population.
Want to see more of the Content Affinities the IT News Readers audience visits?
Sign Up

DEMOGRAPHICS
The IT News Readers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
Interested in seeing other characteristics of the IT News Readers audience?
Sign Up