Dstillery Audiences

IT NEWS READERS

Audience Size: 1.5 Million Devices

Explore the IT News Readers Audience

Below you'll find more information about the IT News Readers audience, broken down in different categories based on their digital and physical behaviors. These are 1.5 million unique devices whose actions qualify for the IT News Readers audience.

Dstillery Crafted Audiences

INTERESTS

The IT News Readers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the IT News Readers audience is Cloud Security Researchers.

Interest Composition Index
Cloud Security Researchers 46.32% 40.80x
Tablet Researchers 33.80% 31.98x
Web Conferences and Remote Workers 41.51% 30.59x
Laptop Researchers 28.96% 30.40x
Cybersecurity Researchers 24.21% 27.15x
Accounting & CPA Continuing Education Researchers 44.73% 24.69x
Apple Fans 24.08% 24.53x
High End TV Shoppers 21.87% 23.99x
Mac Users 15.36% 23.71x
Business Incorporating & LLC Filing Researchers 18.31% 23.31x
Composition Percentage: The overlap percentage between the IT News Readers audience and the Interest attribute.
Index: A comparison of the IT News Readers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The IT News Readers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the IT News Readers audience is Buckle.

Location Composition Index
Buckle 0.02% 1.41x
Talbots 0.01% 1.36x
Victoria's Secret 0.02% 1.31x
Journeys 0.02% 1.09x
Chicos 0.01% 1.07x
H&M 0.01% 1.04x
White House Black Market 0.01% 1.04x
Maurices 0.02% 1.00x
Old Navy 0.02% 0.97x
Express 0.01% 0.96x
Composition Percentage: The overlap percentage between the IT News Readers audience and the Location attribute.
Index: A comparison of the IT News Readers audience to the internet population.
Dstillery Web Insights

WEBSITES

The IT News Readers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the IT News Readers audience is petenetlive.com.

Website Composition Index
petenetlive.com 1.10% 81.82x
cyberciti.biz 1.60% 72.68x
techgenix.com 1.14% 68.27x
alitajran.com 1.16% 65.79x
dnschecker.org 1.44% 65.55x
tek-tips.com 1.93% 65.04x
petri.com 2.98% 63.62x
toolbox.com 2.37% 62.06x
networkworld.com 1.47% 59.04x
prajwaldesai.com 1.66% 58.69x
Composition Percentage: The overlap percentage between the IT News Readers audience and the Web attribute.
Index: A comparison of the IT News Readers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the IT News Readers audience is Data, Analytics & Coding.

Content Affinity Composition Index
Data, Analytics & Coding 3.23% 25.40x
Routers, Switches & Networking 5.94% 22.43x
Data Centers 0.60% 21.55x
Computers & Accessories 19.14% 21.20x
Electrical Engineering 0.29% 20.15x
Machines & Industrial Supplies 0.12% 19.22x
Data Analysis & Scripting 6.41% 16.07x
Engineering 0.23% 15.41x
Retail Industry News 0.04% 13.98x
Mobile Industry Information 0.29% 13.41x
Composition Percentage: The overlap percentage between the IT News Readers audience and the Content Affinity attribute.
Index: A comparison of the IT News Readers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The IT News Readers audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male