Dstillery Audiences

IT NEWS READERS

Audience Size: 4.6 Million Devices

Explore the IT News Readers Audience

Below you'll find more information about the IT News Readers audience, broken down in different categories based on their digital and physical behaviors. These are 4.6 million unique devices whose actions qualify for the IT News Readers audience.

Dstillery Crafted Audiences

INTERESTS

The IT News Readers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the IT News Readers audience is SEO Specialists.

Interest Composition Index
SEO Specialists 16.97% 9.46x
PC Users 14.24% 8.12x
Web Conferences and Remote Workers 12.21% 7.85x
Enterprise Field Services Researchers 14.06% 7.32x
Web Design Researchers 12.36% 7.26x
Computing Networking Tutorial Watchers 17.85% 6.95x
Shared Work Space Researchers 17.67% 6.73x
Smart Home Product Researchers 13.08% 6.70x
Venture Capitalists 10.07% 6.63x
Crypto Market Investors 10.67% 6.46x
Composition Percentage: The overlap percentage between the IT News Readers audience and the Interest attribute.
Index: A comparison of the IT News Readers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The IT News Readers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the IT News Readers audience is Banana Republic.

Location Composition Index
Banana Republic 0.03% 1.56x
Gap 0.03% 1.49x
LOFT 0.03% 1.45x
H&M 0.02% 1.40x
White House Black Market 0.03% 1.39x
Jos A. Bank Clothiers 0.02% 1.39x
J. Crew 0.02% 1.33x
Express 0.03% 1.31x
Coach 0.01% 1.31x
Forever 21 0.02% 1.29x
Composition Percentage: The overlap percentage between the IT News Readers audience and the Location attribute.
Index: A comparison of the IT News Readers audience to the internet population.
Dstillery Web Insights

WEBSITES

The IT News Readers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the IT News Readers audience is cyberciti.biz.

Website Composition Index
cyberciti.biz 2.03% 19.99x
programiz.com 5.51% 19.24x
programcreek.com 1.52% 18.64x
techiedelight.com 1.32% 17.84x
beginnersbook.com 1.10% 17.56x
infoworld.com 1.21% 16.94x
delftstack.com 1.96% 16.80x
stackabuse.com 2.36% 16.62x
tecmint.com 1.84% 16.31x
mkyong.com 1.16% 15.94x
Composition Percentage: The overlap percentage between the IT News Readers audience and the Web attribute.
Index: A comparison of the IT News Readers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the IT News Readers audience is Learning & Development Products.

Content Affinity Composition Index
Learning & Development Products 0.08% 12.80x
Retail Industry News 0.04% 10.50x
Insurance Cluster 0.02% 10.05x
Data Analysis & Scripting 3.50% 9.70x
Human Resources & Employee Management 0.07% 9.68x
Startup Investment 0.32% 9.37x
Visa & Immigration 0.16% 8.75x
Data Centers 0.35% 7.80x
Data, Analytics & Coding 1.01% 7.80x
Work Productivity 0.14% 7.67x
Composition Percentage: The overlap percentage between the IT News Readers audience and the Content Affinity attribute.
Index: A comparison of the IT News Readers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The IT News Readers audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male