Dstillery Audiences

IT NEWS READERS

Audience Size: 5.5 Million Devices

Explore the IT News Readers Audience

Below you'll find more information about the IT News Readers audience, broken down in different categories based on their digital and physical behaviors. These are 5.5 million unique devices whose actions qualify for the IT News Readers audience.

Dstillery Crafted Audiences

INTERESTS

The IT News Readers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the IT News Readers audience is Shared Work Space Researchers.

Interest Composition Index
Shared Work Space Researchers 24.20% 10.47x
SEO Specialists 18.65% 10.16x
Enterprise Field Services Researchers 19.72% 9.95x
Business Accounting Software Researchers 18.64% 8.83x
Web Conferences and Remote Workers 15.47% 8.59x
Computing Networking Tutorial Watchers 19.59% 8.26x
Project Managers 18.14% 8.19x
Business Tax Filers 16.34% 8.18x
Smart Home Product Researchers 14.41% 8.02x
Venture Capitalists 13.29% 7.82x
Composition Percentage: The overlap percentage between the IT News Readers audience and the Interest attribute.
Index: A comparison of the IT News Readers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The IT News Readers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the IT News Readers audience is Carhartt.

Location Composition Index
Carhartt 0.09% 0.91x
Composition Percentage: The overlap percentage between the IT News Readers audience and the Location attribute.
Index: A comparison of the IT News Readers audience to the internet population.
Dstillery Web Insights

WEBSITES

The IT News Readers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the IT News Readers audience is oracle.com.

Website Composition Index
oracle.com 1.13% 21.53x
techgenix.com 1.73% 18.82x
bytes.com 1.21% 18.19x
beginnersbook.com 1.50% 17.78x
programiz.com 4.27% 17.55x
programcreek.com 2.25% 17.52x
mkyong.com 1.07% 17.36x
javarevisited.blogspot.com 1.75% 17.19x
javacodegeeks.com 1.10% 16.97x
thispointer.com 1.31% 16.94x
Composition Percentage: The overlap percentage between the IT News Readers audience and the Web attribute.
Index: A comparison of the IT News Readers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the IT News Readers audience is Data Centers.

Content Affinity Composition Index
Data Centers 1.25% 13.44x
Assorted Topics (Business Support ToolsForm Templates) 0.17% 13.03x
Human Resources & Employee Management 0.44% 11.07x
Work Productivity 0.84% 10.96x
Learning & Development Products 1.79% 10.87x
Data, Analytics & Coding 3.81% 10.45x
Data Analysis & Scripting 7.00% 9.88x
Startup Investment 2.41% 9.40x
Computer Printers 0.09% 8.90x
Online Learning 0.04% 8.84x
Composition Percentage: The overlap percentage between the IT News Readers audience and the Content Affinity attribute.
Index: A comparison of the IT News Readers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The IT News Readers audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male