IT NEWS READERS

Audience Size: 4.6 Million Devices

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Explore the IT News Readers Audience

Below you'll find more information about the IT News Readers audience, broken down in different categories based on their digital and physical behaviors. These are 4.6 million unique devices whose actions qualify for the IT News Readers audience.

INTERESTS

The IT News Readers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the IT News Readers audience is Enterprise Field Services Researchers.

Interest	Composition	Index
Enterprise Field Services Researchers	33.92%	19.02x
SEO Specialists	31.04%	18.00x
Project Managers	37.16%	17.26x
Venture Capitalists	29.79%	16.21x
Shared Work Space Researchers	32.49%	16.20x
Executive Travelers	33.92%	15.70x
Business Tax Filers	27.41%	15.05x
Business Accounting Software Researchers	29.06%	14.60x
Cloud Storage Provider Researchers	28.19%	14.58x
GIS Users	27.74%	14.56x

Composition Percentage: The overlap percentage between the IT News Readers audience and the Interest attribute.

Index: A comparison of the IT News Readers audience to the internet population.

APPAREL RETAILERS

The IT News Readers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the IT News Readers audience is Supreme.

Location	Composition	Index
Supreme	0.00%	1.78x
Lorna Jane	0.01%	1.77x
Club Monaco	0.01%	1.63x
The North Face	0.03%	1.63x
Free People	0.02%	1.61x
Intermix	0.01%	1.61x
Urban Outfitters	0.05%	1.58x
Brooks Brothers	0.04%	1.53x
Madewell	0.02%	1.50x
Patagonia	0.01%	1.49x

Composition Percentage: The overlap percentage between the IT News Readers audience and the Location attribute.

Index: A comparison of the IT News Readers audience to the internet population.

WEBSITES

The IT News Readers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the IT News Readers audience is itbusinessedge.com.

Website	Composition	Index
itbusinessedge.com	1.00%	56.82x
tomsitpro.com	1.81%	52.81x
techbeacon.com	2.17%	49.37x
infoq.com	2.40%	48.59x
bmc.com	1.70%	47.54x
tutorialspoint.com	1.02%	45.37x
computerworlduk.com	1.08%	45.25x
solarwinds.com	1.08%	44.70x
cloudera.com	1.27%	44.47x
infoworld.com	3.22%	44.17x

Composition Percentage: The overlap percentage between the IT News Readers audience and the Web attribute.

Index: A comparison of the IT News Readers audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the IT News Readers audience is Data Centers.

Content Affinity	Composition	Index
Data Centers	8.42%	21.43x
Human Resources & Employee Management	2.57%	18.58x
Work Productivity	5.89%	18.20x
Assorted Topics #11640 (Business Support ToolsForm Templates)	1.46%	17.53x
Startup Investment	11.42%	16.50x
Data, Analytics & Coding	9.06%	15.37x
Learning & Development Products	11.49%	15.34x
Data Analysis & Scripting	18.04%	14.54x
Retail Industry News	1.74%	14.18x
Computer Printers	1.16%	13.89x

Composition Percentage: The overlap percentage between the IT News Readers audience and the Content Affinity attribute.

Index: A comparison of the IT News Readers audience to the internet population.

DEMOGRAPHICS

The IT News Readers audience resonates most for the following age bracket and gender.

Age

45-54

Gender

Male