Dstillery Audiences

IT NEWS READERS

Audience Size: 1.7 Million Devices

Explore the IT News Readers Audience

Below you'll find more information about the IT News Readers audience, broken down in different categories based on their digital and physical behaviors. These are 1.7 million unique devices whose actions qualify for the IT News Readers audience.

Dstillery Crafted Audiences

INTERESTS

The IT News Readers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the IT News Readers audience is IT Decision Makers.

Interest Composition Index
IT Decision Makers 45.57% 38.61x
Laptop Researchers 21.50% 37.88x
Cloud Security Researchers 56.95% 35.91x
Home Networking Researchers 38.82% 34.08x
Web Conferences and Remote Workers 40.58% 32.31x
Tablet Researchers 37.79% 32.27x
Electronics Shoppers 42.76% 31.51x
Home Theater Enthusiasts 22.77% 28.92x
Moving Services Shoppers 9.50% 28.89x
Discount Device Shoppers 39.21% 27.58x
Composition Percentage: The overlap percentage between the IT News Readers audience and the Interest attribute.
Index: A comparison of the IT News Readers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The IT News Readers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the IT News Readers audience is Maurices.

Location Composition Index
Maurices 0.01% 1.05x
Composition Percentage: The overlap percentage between the IT News Readers audience and the Location attribute.
Index: A comparison of the IT News Readers audience to the internet population.
Dstillery Web Insights

WEBSITES

The IT News Readers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the IT News Readers audience is tenforums.com.

Website Composition Index
tenforums.com 2.06% 52.19x
petri.com 2.15% 50.79x
mssqltips.com 1.77% 50.58x
tek-tips.com 1.23% 47.08x
spiceworks.com 16.09% 45.40x
prajwaldesai.com 1.16% 44.90x
sharepointdiary.com 1.69% 44.67x
adamtheautomator.com 3.31% 43.45x
unix.com 1.21% 41.87x
speedguide.net 1.04% 40.83x
Composition Percentage: The overlap percentage between the IT News Readers audience and the Web attribute.
Index: A comparison of the IT News Readers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the IT News Readers audience is Data Centers.

Content Affinity Composition Index
Data Centers 0.38% 23.77x
Data, Analytics & Coding 2.35% 23.50x
Machines & Industrial Supplies 0.10% 23.29x
Writing Resources 0.06% 22.57x
Routers, Switches & Networking 4.27% 21.75x
Electrical Engineering 0.16% 20.68x
Computers & Accessories 16.92% 19.84x
Clean Energy 0.11% 18.23x
Engineering 0.22% 16.45x
Marketing Professionals 0.04% 15.85x
Composition Percentage: The overlap percentage between the IT News Readers audience and the Content Affinity attribute.
Index: A comparison of the IT News Readers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The IT News Readers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male