Dstillery Audiences

IT NEWS READERS

Audience Size: 3.3 Million Devices

Explore the IT News Readers Audience

Below you'll find more information about the IT News Readers audience, broken down in different categories based on their digital and physical behaviors. These are 3.3 million unique devices whose actions qualify for the IT News Readers audience.

Dstillery Crafted Audiences

INTERESTS

The IT News Readers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the IT News Readers audience is Project Managers.

Interest Composition Index
Project Managers 30.44% 25.85x
Enterprise Field Services Researchers 32.00% 25.58x
SEO Specialists 29.48% 23.36x
Shared Work Space Researchers 31.94% 22.36x
Venture Capitalists 23.85% 22.32x
GIS Users 21.42% 20.94x
Software Directory Researchers 22.62% 20.53x
Cloud Storage Provider Researchers 26.17% 20.48x
Business Accounting Software Researchers 27.82% 20.33x
Open Source Developers 21.87% 19.97x
Composition Percentage: The overlap percentage between the IT News Readers audience and the Interest attribute.
Index: A comparison of the IT News Readers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The IT News Readers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the IT News Readers audience is Everlane.

Location Composition Index
Everlane 0.01% 2.48x
Patagonia 0.02% 1.95x
Bonobos 0.10% 1.91x
Intermix 0.01% 1.77x
Supreme 0.02% 1.67x
Uniqlo 0.03% 1.65x
Topshop 0.02% 1.65x
Madewell 0.04% 1.62x
Zara 0.04% 1.62x
Club Monaco 0.02% 1.59x
Composition Percentage: The overlap percentage between the IT News Readers audience and the Location attribute.
Index: A comparison of the IT News Readers audience to the internet population.
Dstillery Web Insights

WEBSITES

The IT News Readers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the IT News Readers audience is petri.com.

Website Composition Index
petri.com 1.05% 54.03x
techgenix.com 3.66% 53.55x
redmondmag.com 1.32% 53.16x
bmc.com 1.09% 53.15x
ashford.edu 1.08% 51.69x
talend.com 1.06% 50.88x
techbeacon.com 2.93% 50.62x
infoq.com 2.96% 48.58x
geekflare.com 1.21% 48.11x
dzone.com 3.46% 47.65x
Composition Percentage: The overlap percentage between the IT News Readers audience and the Web attribute.
Index: A comparison of the IT News Readers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the IT News Readers audience is Data Centers.

Content Affinity Composition Index
Data Centers 6.10% 22.11x
Work Productivity 3.80% 18.46x
Human Resources & Employee Management 1.65% 17.86x
Assorted Topics (Business Support ToolsForm Templates) 1.01% 17.41x
Startup Investment 10.09% 15.76x
Data Analysis & Scripting 15.55% 15.55x
Learning & Development Products 8.47% 15.23x
Data, Analytics & Coding 10.37% 13.61x
Online Learning 0.23% 13.48x
Computer Printers 0.72% 13.43x
Composition Percentage: The overlap percentage between the IT News Readers audience and the Content Affinity attribute.
Index: A comparison of the IT News Readers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The IT News Readers audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male