Dstillery Audiences

IT NEWS READERS

Audience Size: 4.1 Million Devices

Explore the IT News Readers Audience

Below you'll find more information about the IT News Readers audience, broken down in different categories based on their digital and physical behaviors. These are 4.1 million unique devices whose actions qualify for the IT News Readers audience.

Dstillery Crafted Audiences

INTERESTS

The IT News Readers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the IT News Readers audience is Enterprise Field Services Researchers.

Interest Composition Index
Enterprise Field Services Researchers 29.11% 26.90x
Project Managers 29.65% 26.09x
SEO Specialists 27.09% 25.13x
Venture Capitalists 21.91% 23.63x
Shared Work Space Researchers 31.09% 22.88x
GIS Users 20.40% 22.05x
Cloud Storage Provider Researchers 25.87% 21.44x
Software Directory Researchers 22.34% 21.08x
Open Source Developers 21.69% 20.92x
Coders & Developers 21.03% 20.84x
Composition Percentage: The overlap percentage between the IT News Readers audience and the Interest attribute.
Index: A comparison of the IT News Readers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The IT News Readers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the IT News Readers audience is Intermix.

Location Composition Index
Intermix 0.01% 1.85x
Club Monaco 0.01% 1.79x
Bonobos 0.04% 1.76x
Supreme 0.02% 1.67x
LOFT 0.07% 1.64x
American Apparel 0.04% 1.61x
Levi Strauss 0.01% 1.60x
Banana Republic 0.04% 1.60x
Madewell 0.02% 1.60x
Lululemon 0.06% 1.56x
Composition Percentage: The overlap percentage between the IT News Readers audience and the Location attribute.
Index: A comparison of the IT News Readers audience to the internet population.
Dstillery Web Insights

WEBSITES

The IT News Readers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the IT News Readers audience is techgenix.com.

Website Composition Index
techgenix.com 2.83% 40.13x
bmc.com 1.03% 39.73x
techbeacon.com 2.23% 39.27x
redmondmag.com 1.34% 38.74x
infoq.com 2.33% 37.55x
computerworlduk.com 1.10% 35.65x
infoworld.com 3.41% 35.25x
solarwinds.com 1.02% 35.24x
dzone.com 3.64% 33.47x
brighthubpm.com 2.33% 32.85x
Composition Percentage: The overlap percentage between the IT News Readers audience and the Web attribute.
Index: A comparison of the IT News Readers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the IT News Readers audience is Data Centers.

Content Affinity Composition Index
Data Centers 6.09% 20.56x
Work Productivity 3.94% 17.72x
Human Resources & Employee Management 1.68% 17.29x
Assorted Topics (Business Support ToolsForm Templates) 0.99% 16.48x
Startup Investment 10.28% 15.17x
Data Analysis & Scripting 15.33% 14.57x
Learning & Development Products 9.02% 14.33x
Computer Printers 0.74% 13.21x
Data, Analytics & Coding 9.60% 13.13x
Retail Industry News 1.29% 12.69x
Composition Percentage: The overlap percentage between the IT News Readers audience and the Content Affinity attribute.
Index: A comparison of the IT News Readers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The IT News Readers audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male