Explore the IT News Readers Audience
Below you'll find more information about the IT News Readers audience, broken down in different categories based on their digital and physical behaviors. These are 4.7 million unique devices whose actions qualify for the IT News Readers audience.
INTERESTS
The IT News Readers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the IT News Readers audience is Project Managers.
| Interest | Composition | Index |
| Project Managers | 29.96% | 16.91x |
| Enterprise Field Services Researchers | 32.78% | 16.62x |
| SEO Specialists | 29.43% | 15.67x |
| Shared Work Space Researchers | 33.93% | 15.11x |
| Venture Capitalists | 23.74% | 14.43x |
| Business Accounting Software Researchers | 28.02% | 13.87x |
| Computing Networking Tutorial Watchers | 28.25% | 13.29x |
| Business Tax Filers | 25.64% | 13.27x |
| GIS Users | 20.79% | 13.20x |
| Cloud Storage Provider Researchers | 27.23% | 13.00x |
Composition Percentage:
The overlap percentage between the IT News Readers audience and the Interest attribute.
Index: A comparison of the IT News Readers audience to the internet population.
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APPAREL RETAILERS
The IT News Readers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the IT News Readers audience is Bonobos.
| Location | Composition | Index |
| Bonobos | 0.11% | 1.93x |
| Supreme | 0.01% | 1.74x |
| Club Monaco | 0.02% | 1.66x |
| Topshop | 0.02% | 1.66x |
| Jos A. Bank Clothiers | 0.29% | 1.48x |
| Uniqlo | 0.02% | 1.41x |
| Free People | 0.02% | 1.37x |
| Brooks Brothers | 0.03% | 1.37x |
| Ann Taylor | 0.02% | 1.37x |
| White House Black Market | 0.32% | 1.35x |
Composition Percentage:
The overlap percentage between the IT News Readers audience and the Location attribute.
Index: A comparison of the IT News Readers audience to the internet population.
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WEBSITES
The IT News Readers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the IT News Readers audience is techbeacon.com.
| Website | Composition | Index |
| techbeacon.com | 2.15% | 35.84x |
| petri.com | 1.18% | 34.15x |
| infoq.com | 2.14% | 34.13x |
| techgenix.com | 2.94% | 34.13x |
| dzone.com | 1.81% | 33.44x |
| brighthubpm.com | 1.98% | 30.61x |
| cmswire.com | 1.98% | 29.21x |
| vmware.com | 1.99% | 29.16x |
| g2.com | 1.43% | 28.67x |
| systutorials.com | 1.06% | 28.64x |
Composition Percentage:
The overlap percentage between the IT News Readers audience and the Web attribute.
Index: A comparison of the IT News Readers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the IT News Readers audience is Data Centers.
| Content Affinity | Composition | Index |
| Data Centers | 4.11% | 15.49x |
| Work Productivity | 2.55% | 13.11x |
| Human Resources & Employee Management | 1.16% | 12.74x |
| Assorted Topics (Business Support ToolsForm Templates) | 0.73% | 12.46x |
| Data Analysis & Scripting | 11.92% | 11.66x |
| Startup Investment | 7.21% | 11.30x |
| Learning & Development Products | 5.97% | 11.20x |
| Data, Analytics & Coding | 8.82% | 10.58x |
| Online Learning | 0.15% | 10.11x |
| Computer Printers | 0.50% | 9.52x |
Composition Percentage:
The overlap percentage between the IT News Readers audience and the Content Affinity attribute.
Index: A comparison of the IT News Readers audience to the internet population.
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DEMOGRAPHICS
The IT News Readers audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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