Dstillery Audiences

ICE CREAM SHOPPERS

Audience Size: 3.4 Million Devices

Explore the Ice Cream Shoppers Audience

Below you'll find more information about the Ice Cream Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.4 million unique devices whose actions qualify for the Ice Cream Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Ice Cream Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Ice Cream Shoppers audience is Bargain Shopping Researchers.

Interest Composition Index
Bargain Shopping Researchers 37.58% 31.53x
Orlando Activities Researchers 36.23% 30.74x
TV Junkies 32.65% 28.24x
Nashville Activity Researchers 32.69% 28.00x
Home Design and Living Publication Readers 31.96% 27.87x
Ocean Activists 32.59% 27.81x
Weight Loss Researchers 35.52% 27.71x
Heartburn Sufferers 32.82% 27.62x
Heart Surgery Researchers 32.90% 27.45x
Junk Food Lovers 31.68% 27.38x
Composition Percentage: The overlap percentage between the Ice Cream Shoppers audience and the Interest attribute.
Index: A comparison of the Ice Cream Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Ice Cream Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Ice Cream Shoppers audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.01% 1.53x
Mens Wearhouse 0.02% 1.32x
Old Navy 0.02% 1.30x
Buckle 0.01% 1.29x
Victoria's Secret 0.01% 1.18x
Chicos 0.01% 1.14x
The Childrens Place 0.01% 1.09x
Carhartt 0.18% 1.09x
Journeys 0.01% 0.99x
Maurices 0.01% 0.91x
Composition Percentage: The overlap percentage between the Ice Cream Shoppers audience and the Location attribute.
Index: A comparison of the Ice Cream Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Ice Cream Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Ice Cream Shoppers audience is turkeyhill.com.

Website Composition Index
turkeyhill.com 1.06% 49.44x
atkins.com 1.35% 35.57x
carvel.com 1.02% 32.85x
stouffers.com 1.00% 31.48x
fitpregnancy.com 1.01% 30.54x
marriedbiography.com 4.62% 30.46x
hiddenvalley.com 1.69% 30.34x
kraftrecipes.com 7.00% 30.13x
benjerry.com 3.52% 29.98x
hellmanns.com 1.05% 29.71x
Composition Percentage: The overlap percentage between the Ice Cream Shoppers audience and the Web attribute.
Index: A comparison of the Ice Cream Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Ice Cream Shoppers audience is Food Cluster.

Content Affinity Composition Index
Food Cluster 1.60% 26.81x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.08% 20.93x
Assorted Topics (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) 0.57% 20.18x
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.07% 19.48x
Survey Websites 0.03% 18.42x
Diabetes Research 2.23% 16.41x
Vitamin Shoppers 1.84% 16.27x
South Carolina Beach Travel 1.30% 16.24x
Party Suppliers 3.82% 15.74x
Hair & Beauty 1.20% 15.56x
Composition Percentage: The overlap percentage between the Ice Cream Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Ice Cream Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Ice Cream Shoppers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female