Dstillery Audiences

ICE CREAM SHOPPERS

Audience Size: 2.7 Million Devices

Explore the Ice Cream Shoppers Audience

Below you'll find more information about the Ice Cream Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.7 million unique devices whose actions qualify for the Ice Cream Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Ice Cream Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Ice Cream Shoppers audience is Bargain Shopping Researchers.

Interest Composition Index
Bargain Shopping Researchers 39.09% 57.96x
Orlando Activities Researchers 38.94% 56.65x
Cookie Eaters 43.34% 50.84x
Weight Loss Researchers 38.53% 50.45x
Budget Grocery Shoppers 33.07% 50.08x
Nashville Activity Researchers 35.40% 49.84x
Coffee Lovers 40.57% 49.50x
Heart Surgery Researchers 35.48% 49.06x
Junk Food Lovers 35.07% 48.33x
Supermarket Shoppers 45.36% 48.22x
Composition Percentage: The overlap percentage between the Ice Cream Shoppers audience and the Interest attribute.
Index: A comparison of the Ice Cream Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Ice Cream Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Ice Cream Shoppers audience is Supreme.

Location Composition Index
Supreme 0.02% 1.77x
Jos A. Bank Clothiers 0.47% 1.51x
Express Outlets 0.02% 1.36x
Mens Wearhouse 0.68% 1.33x
Dressbarn 0.08% 1.32x
Bonobos 0.10% 1.30x
White House Black Market 0.38% 1.30x
Ralph Lauren 0.02% 1.23x
Michael Kors 0.08% 1.16x
Abercrombie & Fitch 0.05% 1.16x
Composition Percentage: The overlap percentage between the Ice Cream Shoppers audience and the Location attribute.
Index: A comparison of the Ice Cream Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Ice Cream Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Ice Cream Shoppers audience is turkeyhillexperience.com.

Website Composition Index
turkeyhillexperience.com 1.33% 70.28x
lozo.com 2.12% 57.30x
breyers.com 3.07% 57.07x
elfcosmetics.com 1.22% 56.76x
discoverlancaster.com 2.41% 53.60x
secretmenus.com 1.50% 52.88x
barenecessities.com 1.49% 52.45x
turkeyhill.com 2.63% 51.97x
asseenontvandbeyond.com 1.22% 51.92x
mommypoppins.com 1.37% 51.83x
Composition Percentage: The overlap percentage between the Ice Cream Shoppers audience and the Web attribute.
Index: A comparison of the Ice Cream Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Ice Cream Shoppers audience is Food Cluster.

Content Affinity Composition Index
Food Cluster 10.00% 36.54x
As Seen On TV Products 0.22% 32.41x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.76% 31.12x
Assorted Topics (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) 1.80% 26.55x
Nutrition & Diabetic Living 2.12% 24.27x
Healthy Eating Researchers 5.60% 22.65x
Consumer Packaged Goods 27.95% 22.44x
Dermatology 8.48% 22.10x
Reproductive Health 6.34% 21.95x
Celebrity Gossip 4.25% 21.93x
Composition Percentage: The overlap percentage between the Ice Cream Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Ice Cream Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Ice Cream Shoppers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female