Dstillery Audiences

ICE CREAM SHOPPERS

Audience Size: 3.2 Million Devices

Explore the Ice Cream Shoppers Audience

Below you'll find more information about the Ice Cream Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.2 million unique devices whose actions qualify for the Ice Cream Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Ice Cream Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Ice Cream Shoppers audience is Bargain Shopping Researchers.

Interest Composition Index
Bargain Shopping Researchers 31.67% 24.44x
Cookie Eaters 48.14% 23.12x
Supermarket Shoppers 46.78% 23.06x
Home Kitchen Chefs 31.60% 22.64x
Coffee Lovers 41.93% 22.64x
Junk Food Lovers 37.48% 22.31x
Budget Grocery Shoppers 33.97% 21.33x
Gourmet Food & Wine Researchers 32.29% 21.16x
Paleo Eaters 38.05% 21.16x
Cold and Flu Prevention Researchers 32.52% 21.04x
Composition Percentage: The overlap percentage between the Ice Cream Shoppers audience and the Interest attribute.
Index: A comparison of the Ice Cream Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Ice Cream Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Ice Cream Shoppers audience is Lane Bryant.

Location Composition Index
Lane Bryant 0.04% 1.20x
Old Navy 0.06% 1.17x
Dressbarn 0.04% 1.15x
LL Bean 0.00% 1.15x
Talbots 0.04% 1.13x
REI 0.01% 1.07x
J. Crew 0.03% 1.07x
Aeropostale 0.03% 1.06x
Columbia 0.01% 1.04x
Chicos 0.04% 1.03x
Composition Percentage: The overlap percentage between the Ice Cream Shoppers audience and the Location attribute.
Index: A comparison of the Ice Cream Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Ice Cream Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Ice Cream Shoppers audience is turkeyhillexperience.com.

Website Composition Index
turkeyhillexperience.com 1.11% 80.54x
amtshows.com 0.20% 71.45x
ladysavings.com 0.19% 70.33x
popsicle.com 0.16% 67.04x
foodfacts.com 0.13% 66.40x
breyers.com 3.46% 63.70x
christmascity.org 0.11% 62.48x
turkeyhill.com 2.08% 61.94x
parenfaire.com 0.48% 61.29x
pepperidgefarm.com 0.47% 61.00x
Composition Percentage: The overlap percentage between the Ice Cream Shoppers audience and the Web attribute.
Index: A comparison of the Ice Cream Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Ice Cream Shoppers audience is Food Cluster.

Content Affinity Composition Index
Food Cluster 9.76% 24.24x
As Seen On TV Products 0.22% 19.55x
Assorted Topics #11368 (Retail Products, Food Service, Package Delivery) 0.97% 19.20x
Assorted Topics #11498 (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) 1.63% 16.91x
Nutrition & Diabetic Living 1.75% 16.82x
Active Lifestyle Enthusiasts 0.19% 14.61x
Low Carb Diets 10.07% 14.01x
Vitamin Shoppers 9.53% 13.96x
Custom Gifts 4.90% 13.66x
Consumer Packaged Goods 28.55% 13.42x
Composition Percentage: The overlap percentage between the Ice Cream Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Ice Cream Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Ice Cream Shoppers audience resonates most for the following age and income brackets.
Age
18-24
Income
$50,000-$74,999