Explore the Ice Cream Shoppers Audience
Below you'll find more information about the Ice Cream Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.9 million unique devices whose actions qualify for the Ice Cream Shoppers audience.
INTERESTS
The Ice Cream Shoppers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Ice Cream Shoppers audience is Orlando Activities Researchers.
| Interest | Composition | Index |
| Orlando Activities Researchers | 23.15% | 24.49x |
| Bargain Shopping Researchers | 25.65% | 24.11x |
| TV Junkies | 26.15% | 22.58x |
| Nashville Activity Researchers | 21.93% | 22.16x |
| Home Design and Living Publication Readers | 22.13% | 22.16x |
| Home Custom Bedroom Decorators | 20.08% | 21.78x |
| Custom Home Lighting Shoppers | 20.08% | 21.78x |
| Gourmet Food & Wine Researchers | 22.43% | 21.57x |
| Breast Cancer Fund Raisers | 23.89% | 21.25x |
| Heartburn Sufferers | 23.66% | 21.09x |
Composition Percentage:
The overlap percentage between the Ice Cream Shoppers audience and the Interest attribute.
Index: A comparison of the Ice Cream Shoppers audience to the internet population.
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APPAREL RETAILERS
The Ice Cream Shoppers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Ice Cream Shoppers audience is Forever 21.
| Location | Composition | Index |
| Forever 21 | 0.01% | 1.31x |
| Talbots | 0.01% | 1.29x |
| American Eagle Outfitters | 0.02% | 1.10x |
| Dressbarn | 0.01% | 1.09x |
| White House Black Market | 0.02% | 1.08x |
| Chicos | 0.02% | 1.07x |
| Hollister | 0.01% | 1.06x |
| Journeys | 0.03% | 1.06x |
| Old Navy | 0.03% | 1.04x |
| Gymboree | 0.01% | 1.02x |
Composition Percentage:
The overlap percentage between the Ice Cream Shoppers audience and the Location attribute.
Index: A comparison of the Ice Cream Shoppers audience to the internet population.
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WEBSITES
The Ice Cream Shoppers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Ice Cream Shoppers audience is wegmans.com.
| Website | Composition | Index |
| wegmans.com | 1.01% | 31.46x |
| bk.com | 1.52% | 27.66x |
| crackerbarrel.com | 1.39% | 26.60x |
| metalheadzone.com | 1.21% | 26.07x |
| steinmart.com | 1.04% | 23.96x |
| healthnfitness.net | 3.23% | 23.83x |
| lancasteronline.com | 11.21% | 22.81x |
| allhiphop.com | 1.28% | 22.37x |
| dollartree.com | 2.04% | 22.03x |
| paweatheraction.com | 3.22% | 21.85x |
Composition Percentage:
The overlap percentage between the Ice Cream Shoppers audience and the Web attribute.
Index: A comparison of the Ice Cream Shoppers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Ice Cream Shoppers audience is Food Cluster.
| Content Affinity | Composition | Index |
| Food Cluster | 0.10% | 20.38x |
| Custom Gifts | 0.17% | 20.38x |
| Mid-Atlantic Beaches | 0.08% | 16.48x |
| Vitamin Shoppers | 0.15% | 16.30x |
| South Carolina Beach Travel | 0.11% | 15.14x |
| Tattoos & Costumes | 0.03% | 14.18x |
| Party Suppliers | 0.21% | 14.16x |
| Toys Shopping | 0.43% | 13.95x |
| Disease Cluster | 0.09% | 13.59x |
| Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) | 0.05% | 13.22x |
Composition Percentage:
The overlap percentage between the Ice Cream Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Ice Cream Shoppers audience to the internet population.
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DEMOGRAPHICS
The Ice Cream Shoppers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female
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