Dstillery Audiences

ICE CREAM SHOPPERS

Audience Size: 2.6 Million Devices

Explore the Ice Cream Shoppers Audience

Below you'll find more information about the Ice Cream Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the Ice Cream Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Ice Cream Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Ice Cream Shoppers audience is Orlando Activities Researchers.

Interest Composition Index
Orlando Activities Researchers 25.02% 30.20x
Bargain Shopping Researchers 27.34% 28.71x
TV Junkies 28.51% 27.75x
Nashville Activity Researchers 23.66% 27.43x
Home Design and Living Publication Readers 23.21% 26.59x
Heartburn Sufferers 25.20% 26.43x
Home Custom Bedroom Decorators 20.73% 26.38x
Custom Home Lighting Shoppers 20.73% 26.38x
Heart Surgery Researchers 25.47% 25.95x
Breast Cancer Fund Raisers 24.42% 25.65x
Composition Percentage: The overlap percentage between the Ice Cream Shoppers audience and the Interest attribute.
Index: A comparison of the Ice Cream Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Ice Cream Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Ice Cream Shoppers audience is Carhartt.

Location Composition Index
Carhartt 0.05% 0.85x
Composition Percentage: The overlap percentage between the Ice Cream Shoppers audience and the Location attribute.
Index: A comparison of the Ice Cream Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Ice Cream Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Ice Cream Shoppers audience is wegmans.com.

Website Composition Index
wegmans.com 1.41% 34.28x
bk.com 2.85% 31.92x
geniuskitchen.com 2.79% 31.66x
crackerbarrel.com 2.49% 30.49x
metalheadzone.com 1.77% 30.12x
tapinto.net 1.06% 29.95x
ampproject.org 3.27% 28.93x
ldnews.com 1.10% 28.72x
culvers.com 1.45% 28.38x
familydollar.com 1.38% 28.31x
Composition Percentage: The overlap percentage between the Ice Cream Shoppers audience and the Web attribute.
Index: A comparison of the Ice Cream Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Ice Cream Shoppers audience is Food Cluster.

Content Affinity Composition Index
Food Cluster 0.22% 29.62x
Custom Gifts 0.31% 21.93x
Assorted Topics (Comics, Architecture, Fine Spirits, Sports) 0.06% 20.56x
Vitamin Shoppers 0.33% 19.38x
South Carolina Beach Travel 0.24% 19.34x
Party Suppliers 0.44% 16.45x
Pharmacy 0.87% 16.14x
Women Shoppers 1.34% 15.50x
Home Decoration - Crafts & Kids 0.08% 15.48x
Diabetes Research 0.31% 15.12x
Composition Percentage: The overlap percentage between the Ice Cream Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Ice Cream Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Ice Cream Shoppers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female