Dstillery Audiences

ICE CREAM SHOPPERS

Audience Size: 3.1 Million Devices

Explore the Ice Cream Shoppers Audience

Below you'll find more information about the Ice Cream Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.1 million unique devices whose actions qualify for the Ice Cream Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Ice Cream Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Ice Cream Shoppers audience is Orlando Activities Researchers.

Interest Composition Index
Orlando Activities Researchers 40.64% 28.31x
Bargain Shopping Researchers 40.15% 27.78x
Cookie Eaters 47.94% 25.67x
Junk Food Lovers 38.11% 25.54x
Louisiana Activities Researchers 34.01% 25.54x
Coffee Lovers 43.48% 25.49x
Heart Surgery Researchers 38.46% 25.28x
Nashville Activity Researchers 37.14% 25.10x
Home Kitchen Chefs 38.50% 24.56x
Supermarket Shoppers 48.29% 24.55x
Composition Percentage: The overlap percentage between the Ice Cream Shoppers audience and the Interest attribute.
Index: A comparison of the Ice Cream Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Ice Cream Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Ice Cream Shoppers audience is Express Outlets.

Location Composition Index
Express Outlets 0.01% 1.49x
Club Monaco 0.01% 1.44x
Lane Bryant 0.07% 1.34x
Jos A. Bank Clothiers 0.21% 1.33x
Chicos 0.07% 1.33x
Gymboree 0.04% 1.31x
Zara 0.04% 1.27x
Brooks Brothers 0.05% 1.26x
Old Navy 0.08% 1.26x
Talbots 0.07% 1.25x
Composition Percentage: The overlap percentage between the Ice Cream Shoppers audience and the Location attribute.
Index: A comparison of the Ice Cream Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Ice Cream Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Ice Cream Shoppers audience is turkeyhillexperience.com.

Website Composition Index
turkeyhillexperience.com 1.11% 90.03x
breyers.com 3.25% 72.12x
turkeyhill.com 2.10% 68.40x
thenourishedcaveman.com 1.17% 64.23x
lozo.com 2.83% 55.35x
elfcosmetics.com 1.71% 55.21x
drjockers.com 1.32% 54.37x
secretmenus.com 2.02% 54.29x
barenecessities.com 2.06% 53.54x
mommypoppins.com 1.97% 53.51x
Composition Percentage: The overlap percentage between the Ice Cream Shoppers audience and the Web attribute.
Index: A comparison of the Ice Cream Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Ice Cream Shoppers audience is Food Cluster.

Content Affinity Composition Index
Food Cluster 8.95% 25.64x
As Seen On TV Products 0.21% 23.55x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.82% 21.36x
Nutrition & Diabetic Living 1.71% 20.58x
Assorted Topics (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) 1.50% 17.91x
Dermatology 9.21% 16.21x
Consumer Packaged Goods 27.24% 16.18x
Active Lifestyle Enthusiasts 0.20% 15.90x
Celebrity Gossip 4.58% 15.45x
Holiday Gifts 1.34% 15.36x
Composition Percentage: The overlap percentage between the Ice Cream Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Ice Cream Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Ice Cream Shoppers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female