Explore the Ice Cream Shoppers Audience
Below you'll find more information about the Ice Cream Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.2 million unique devices whose actions qualify for the Ice Cream Shoppers audience.
INTERESTS
The Ice Cream Shoppers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Ice Cream Shoppers audience is Bargain Shopping Researchers.
| Interest | Composition | Index |
| Bargain Shopping Researchers | 31.67% | 24.44x |
| Cookie Eaters | 48.14% | 23.12x |
| Supermarket Shoppers | 46.78% | 23.06x |
| Home Kitchen Chefs | 31.60% | 22.64x |
| Coffee Lovers | 41.93% | 22.64x |
| Junk Food Lovers | 37.48% | 22.31x |
| Budget Grocery Shoppers | 33.97% | 21.33x |
| Gourmet Food & Wine Researchers | 32.29% | 21.16x |
| Paleo Eaters | 38.05% | 21.16x |
| Cold and Flu Prevention Researchers | 32.52% | 21.04x |
Composition Percentage:
The overlap percentage between the Ice Cream Shoppers audience and the Interest attribute.
Index: A comparison of the Ice Cream Shoppers audience to the internet population.
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APPAREL RETAILERS
The Ice Cream Shoppers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Ice Cream Shoppers audience is Lane Bryant.
| Location | Composition | Index |
| Lane Bryant | 0.04% | 1.20x |
| Old Navy | 0.06% | 1.17x |
| Dressbarn | 0.04% | 1.15x |
| LL Bean | 0.00% | 1.15x |
| Talbots | 0.04% | 1.13x |
| REI | 0.01% | 1.07x |
| J. Crew | 0.03% | 1.07x |
| Aeropostale | 0.03% | 1.06x |
| Columbia | 0.01% | 1.04x |
| Chicos | 0.04% | 1.03x |
Composition Percentage:
The overlap percentage between the Ice Cream Shoppers audience and the Location attribute.
Index: A comparison of the Ice Cream Shoppers audience to the internet population.
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WEBSITES
The Ice Cream Shoppers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Ice Cream Shoppers audience is turkeyhillexperience.com.
| Website | Composition | Index |
| turkeyhillexperience.com | 1.11% | 80.54x |
| amtshows.com | 0.20% | 71.45x |
| ladysavings.com | 0.19% | 70.33x |
| popsicle.com | 0.16% | 67.04x |
| foodfacts.com | 0.13% | 66.40x |
| breyers.com | 3.46% | 63.70x |
| christmascity.org | 0.11% | 62.48x |
| turkeyhill.com | 2.08% | 61.94x |
| parenfaire.com | 0.48% | 61.29x |
| pepperidgefarm.com | 0.47% | 61.00x |
Composition Percentage:
The overlap percentage between the Ice Cream Shoppers audience and the Web attribute.
Index: A comparison of the Ice Cream Shoppers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Ice Cream Shoppers audience is Food Cluster.
| Content Affinity | Composition | Index |
| Food Cluster | 9.76% | 24.24x |
| As Seen On TV Products | 0.22% | 19.55x |
| Assorted Topics #11368 (Retail Products, Food Service, Package Delivery) | 0.97% | 19.20x |
| Assorted Topics #11498 (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) | 1.63% | 16.91x |
| Nutrition & Diabetic Living | 1.75% | 16.82x |
| Active Lifestyle Enthusiasts | 0.19% | 14.61x |
| Low Carb Diets | 10.07% | 14.01x |
| Vitamin Shoppers | 9.53% | 13.96x |
| Custom Gifts | 4.90% | 13.66x |
| Consumer Packaged Goods | 28.55% | 13.42x |
Composition Percentage:
The overlap percentage between the Ice Cream Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Ice Cream Shoppers audience to the internet population.
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DEMOGRAPHICS
The Ice Cream Shoppers audience resonates most for the following age and income brackets.
Age
18-24
Income
$50,000-$74,999
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