Dstillery Audiences

ICE CREAM SHOPPERS

Audience Size: 2.8 Million Devices

Explore the Ice Cream Shoppers Audience

Below you'll find more information about the Ice Cream Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.8 million unique devices whose actions qualify for the Ice Cream Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Ice Cream Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Ice Cream Shoppers audience is Bargain Shopping Researchers.

Interest Composition Index
Bargain Shopping Researchers 38.16% 26.16x
Cookie Eaters 48.04% 25.73x
Coffee Lovers 43.46% 25.27x
Home Kitchen Chefs 34.93% 24.86x
Supermarket Shoppers 47.81% 24.66x
Junk Food Lovers 38.95% 23.98x
Gourmet Food & Wine Researchers 32.62% 23.71x
Paleo Eaters 40.53% 23.05x
Sinus Researchers 34.95% 22.92x
Budget Grocery Shoppers 35.99% 22.67x
Composition Percentage: The overlap percentage between the Ice Cream Shoppers audience and the Interest attribute.
Index: A comparison of the Ice Cream Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Ice Cream Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Ice Cream Shoppers audience is Supreme.

Location Composition Index
Supreme 0.01% 2.22x
LL Bean 0.01% 1.33x
Dressbarn 0.05% 1.24x
Talbots 0.05% 1.18x
Charlotte Russe 0.02% 1.12x
Belk 0.02% 1.04x
REI 0.02% 1.04x
American Apparel 0.03% 1.02x
Chicos 0.05% 1.01x
Hollister 0.02% 1.00x
Composition Percentage: The overlap percentage between the Ice Cream Shoppers audience and the Location attribute.
Index: A comparison of the Ice Cream Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Ice Cream Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Ice Cream Shoppers audience is turkeyhillexperience.com.

Website Composition Index
turkeyhillexperience.com 1.14% 85.09x
breyers.com 3.50% 67.66x
turkeyhill.com 2.16% 64.54x
thenourishedcaveman.com 1.35% 55.64x
sallyhansen.com 1.03% 52.69x
neutrogena.com 1.07% 50.24x
drjockers.com 1.50% 47.49x
secretmenus.com 2.25% 47.46x
houseofbeautyworld.com 1.07% 47.25x
atkins.com 3.80% 46.83x
Composition Percentage: The overlap percentage between the Ice Cream Shoppers audience and the Web attribute.
Index: A comparison of the Ice Cream Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Ice Cream Shoppers audience is Food Cluster.

Content Affinity Composition Index
Food Cluster 10.21% 25.54x
As Seen On TV Products 0.24% 21.70x
Assorted Topics #11368 (Retail Products, Food Service, Package Delivery) 1.00% 20.85x
Nutrition & Diabetic Living 1.81% 17.97x
Assorted Topics #11498 (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) 1.69% 17.96x
Active Lifestyle Enthusiasts 0.20% 15.83x
Low Carb Diets 11.54% 15.10x
Healthy Eating Researchers 6.29% 14.98x
Vitamin Shoppers 9.82% 14.59x
Consumer Packaged Goods 29.76% 14.43x
Composition Percentage: The overlap percentage between the Ice Cream Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Ice Cream Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Ice Cream Shoppers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female