Dstillery Audiences

ICE CREAM SHOPPERS

Audience Size: 2.8 Million Devices

Explore the Ice Cream Shoppers Audience

Below you'll find more information about the Ice Cream Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.8 million unique devices whose actions qualify for the Ice Cream Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Ice Cream Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Ice Cream Shoppers audience is Orlando Activities Researchers.

Interest Composition Index
Orlando Activities Researchers 36.15% 24.01x
Bargain Shopping Researchers 36.81% 23.45x
TV Junkies 33.51% 22.44x
Nashville Activity Researchers 32.11% 21.98x
Heartburn Sufferers 31.58% 21.64x
Heart Surgery Researchers 32.63% 21.62x
Ocean Activists 31.80% 21.60x
Weight Loss Researchers 33.27% 21.52x
Junk Food Lovers 31.59% 21.30x
Home Design and Living Publication Readers 31.14% 20.98x
Composition Percentage: The overlap percentage between the Ice Cream Shoppers audience and the Interest attribute.
Index: A comparison of the Ice Cream Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Ice Cream Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Ice Cream Shoppers audience is American Eagle Outfitters.

Location Composition Index
American Eagle Outfitters 0.02% 1.64x
Dressbarn 0.02% 1.63x
Gymboree 0.01% 1.57x
Aeropostale 0.01% 1.50x
Lane Bryant 0.01% 1.48x
White House Black Market 0.01% 1.43x
Victoria's Secret 0.02% 1.41x
Express 0.01% 1.32x
Buckle 0.01% 1.32x
Journeys 0.02% 1.27x
Composition Percentage: The overlap percentage between the Ice Cream Shoppers audience and the Location attribute.
Index: A comparison of the Ice Cream Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Ice Cream Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Ice Cream Shoppers audience is atkins.com.

Website Composition Index
atkins.com 1.01% 29.46x
benjerry.com 2.74% 25.80x
hiddenvalley.com 1.17% 25.46x
marriedbiography.com 2.96% 25.36x
kraftrecipes.com 4.22% 25.14x
poconomountains.com 1.42% 23.97x
sallybeauty.com 3.14% 23.12x
burlington.com 1.99% 22.78x
statecollege.com 1.06% 22.78x
christmastreeshops.com 2.17% 22.41x
Composition Percentage: The overlap percentage between the Ice Cream Shoppers audience and the Web attribute.
Index: A comparison of the Ice Cream Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Ice Cream Shoppers audience is Food Cluster.

Content Affinity Composition Index
Food Cluster 0.98% 20.21x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.05% 18.70x
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.03% 16.35x
Assorted Topics (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) 0.43% 15.34x
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) 0.15% 15.25x
South Carolina Beach Travel 0.92% 13.91x
Party Suppliers 2.81% 13.87x
Vitamin Shoppers 1.22% 13.82x
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) 0.03% 13.81x
Toys Shopping 1.42% 13.32x
Composition Percentage: The overlap percentage between the Ice Cream Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Ice Cream Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Ice Cream Shoppers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female