Dstillery Audiences

ICE CREAM SHOPPERS

Audience Size: 2.3 Million Devices

Explore the Ice Cream Shoppers Audience

Below you'll find more information about the Ice Cream Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.3 million unique devices whose actions qualify for the Ice Cream Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Ice Cream Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Ice Cream Shoppers audience is Orlando Activities Researchers.

Interest Composition Index
Orlando Activities Researchers 17.77% 25.36x
Bargain Shopping Researchers 20.97% 24.81x
TV Junkies 21.62% 23.61x
Nashville Activity Researchers 17.40% 22.70x
Home Design and Living Publication Readers 17.30% 22.66x
Home Custom Bedroom Decorators 14.56% 22.32x
Custom Home Lighting Shoppers 14.56% 22.32x
Dessert/Sweets Bakers 0.17% 21.90x
Online Home Decor Shoppers 17.14% 21.80x
Gourmet Food & Wine Researchers 19.37% 21.79x
Composition Percentage: The overlap percentage between the Ice Cream Shoppers audience and the Interest attribute.
Index: A comparison of the Ice Cream Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Ice Cream Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Ice Cream Shoppers audience is H&M.

Location Composition Index
H&M 0.02% 1.36x
Jos A. Bank Clothiers 0.02% 1.16x
Chicos 0.02% 1.14x
American Eagle Outfitters 0.02% 1.13x
Talbots 0.01% 1.12x
Michael Kors 0.01% 1.06x
Victoria's Secret 0.03% 1.05x
Aeropostale 0.02% 1.05x
The Childrens Place 0.03% 1.05x
Carhartt 0.22% 1.02x
Composition Percentage: The overlap percentage between the Ice Cream Shoppers audience and the Location attribute.
Index: A comparison of the Ice Cream Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Ice Cream Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Ice Cream Shoppers audience is paweatheraction.com.

Website Composition Index
paweatheraction.com 2.67% 27.74x
healthnfitness.net 1.99% 26.04x
lancasteronline.com 10.23% 24.30x
citizensvoice.com 1.75% 22.94x
championdaily.com 2.38% 22.18x
fox43.com 6.81% 21.44x
kudoskitchenbyrenee.com 1.23% 21.38x
pahomepage.com 4.22% 21.32x
alternativenation.net 3.08% 20.28x
frequent-ads.com 3.01% 20.17x
Composition Percentage: The overlap percentage between the Ice Cream Shoppers audience and the Web attribute.
Index: A comparison of the Ice Cream Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Ice Cream Shoppers audience is Food Cluster.

Content Affinity Composition Index
Food Cluster 0.04% 19.61x
Custom Gifts 0.04% 14.87x
Cuba & Mexico Media 0.05% 14.02x
Pharmacy 0.19% 13.68x
Party Suppliers 0.04% 12.13x
Illinois 0.03% 11.90x
Assorted Topics (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews) 1.33% 11.67x
Women Shoppers 0.29% 11.23x
Celebrity Gossip 0.47% 11.03x
Toys Shopping 0.18% 10.98x
Composition Percentage: The overlap percentage between the Ice Cream Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Ice Cream Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Ice Cream Shoppers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female