Dstillery Audiences

ICE CREAM SHOPPERS

Audience Size: 2.1 Million Devices

Explore the Ice Cream Shoppers Audience

Below you'll find more information about the Ice Cream Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.1 million unique devices whose actions qualify for the Ice Cream Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Ice Cream Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Ice Cream Shoppers audience is Orlando Activities Researchers.

Interest Composition Index
Orlando Activities Researchers 28.78% 35.89x
Bargain Shopping Researchers 30.79% 34.05x
TV Junkies 31.16% 33.17x
Nashville Activity Researchers 26.33% 32.12x
Heartburn Sufferers 28.01% 31.34x
Home Design and Living Publication Readers 25.85% 30.82x
Weight Loss Researchers 28.76% 30.67x
Heart Surgery Researchers 28.47% 30.52x
Ocean Activists 30.36% 30.48x
Custom Home Lighting Shoppers 23.61% 30.48x
Composition Percentage: The overlap percentage between the Ice Cream Shoppers audience and the Interest attribute.
Index: A comparison of the Ice Cream Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Ice Cream Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Ice Cream Shoppers audience is J. Crew.

Location Composition Index
J. Crew 0.01% 1.71x
Dressbarn 0.01% 1.57x
Express 0.02% 1.23x
White House Black Market 0.01% 1.14x
Old Navy 0.02% 1.14x
Banana Republic 0.01% 1.13x
Journeys 0.02% 1.09x
Maurices 0.02% 1.03x
Carhartt 0.12% 1.02x
Buckle 0.01% 0.98x
Composition Percentage: The overlap percentage between the Ice Cream Shoppers audience and the Location attribute.
Index: A comparison of the Ice Cream Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Ice Cream Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Ice Cream Shoppers audience is benjerry.com.

Website Composition Index
benjerry.com 1.25% 40.91x
christmastreeshops.com 1.09% 36.50x
wegmans.com 2.36% 33.65x
riteaid.com 2.44% 33.55x
bk.com 5.06% 31.98x
geniuskitchen.com 6.79% 31.93x
avenue.com 1.33% 31.86x
tapinto.net 1.64% 31.64x
crackerbarrel.com 4.27% 30.29x
metalheadzone.com 2.65% 30.12x
Composition Percentage: The overlap percentage between the Ice Cream Shoppers audience and the Web attribute.
Index: A comparison of the Ice Cream Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Ice Cream Shoppers audience is Food Cluster.

Content Affinity Composition Index
Food Cluster 0.37% 29.57x
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) 0.06% 22.43x
Costumes 0.05% 19.91x
Party Suppliers 1.13% 19.80x
Custom Gifts 0.48% 18.71x
Vitamin Shoppers 0.57% 18.69x
South Carolina Beach Travel 0.41% 18.66x
Assorted Topics (Comics, Architecture, Fine Spirits, Sports) 0.13% 18.47x
Diabetes Research 0.68% 18.09x
Higher-End Fashion Brands 0.05% 17.99x
Composition Percentage: The overlap percentage between the Ice Cream Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Ice Cream Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Ice Cream Shoppers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female