Dstillery Audiences

ICE CREAM SHOPPERS

Audience Size: 3.8 Million Devices

Explore the Ice Cream Shoppers Audience

Below you'll find more information about the Ice Cream Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.8 million unique devices whose actions qualify for the Ice Cream Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Ice Cream Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Ice Cream Shoppers audience is Bargain Shopping Researchers.

Interest Composition Index
Bargain Shopping Researchers 45.46% 37.63x
Orlando Activities Researchers 43.23% 36.52x
Nashville Activity Researchers 39.88% 33.70x
Budget Grocery Shoppers 41.13% 33.10x
Heart Surgery Researchers 40.32% 32.89x
Home Design and Living Publication Readers 40.43% 32.87x
Louisiana Activities Researchers 40.21% 32.76x
Weight Loss Researchers 43.30% 32.53x
Misc-Deal Seekers or Coupon Shoppers 39.77% 31.87x
Coffee Lovers 41.82% 31.79x
Composition Percentage: The overlap percentage between the Ice Cream Shoppers audience and the Interest attribute.
Index: A comparison of the Ice Cream Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Ice Cream Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Ice Cream Shoppers audience is Supreme.

Location Composition Index
Supreme 0.01% 1.69x
Jos A. Bank Clothiers 0.36% 1.42x
White House Black Market 0.46% 1.39x
Mens Wearhouse 0.56% 1.31x
Bonobos 0.10% 1.27x
Buckle 0.32% 1.25x
Johnston and Murphy 0.62% 1.21x
Talbots 0.04% 1.02x
Gymboree 0.05% 1.00x
Aeropostale 0.06% 0.99x
Composition Percentage: The overlap percentage between the Ice Cream Shoppers audience and the Location attribute.
Index: A comparison of the Ice Cream Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Ice Cream Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Ice Cream Shoppers audience is turkeyhillexperience.com.

Website Composition Index
turkeyhillexperience.com 1.01% 54.48x
lozo.com 1.32% 47.72x
discoverlancaster.com 1.49% 45.41x
turkeyhill.com 1.96% 42.43x
breyers.com 1.88% 42.40x
frostsnow.com 1.33% 41.82x
yankeecandle.com 1.39% 39.86x
charlotterusse.com 1.09% 39.45x
diabeticlivingonline.com 1.57% 38.99x
wendyshow.com 1.25% 38.45x
Composition Percentage: The overlap percentage between the Ice Cream Shoppers audience and the Web attribute.
Index: A comparison of the Ice Cream Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Ice Cream Shoppers audience is Food Cluster.

Content Affinity Composition Index
Food Cluster 4.77% 25.31x
As Seen On TV Products 0.10% 23.18x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.32% 19.66x
Assorted Topics (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) 1.04% 19.26x
Consumer Packaged Goods 17.68% 18.85x
Nutrition & Diabetic Living 1.31% 18.06x
Low Carb Diets 8.48% 17.56x
Reproductive Health 2.89% 17.31x
Dermatology 3.83% 16.91x
Toys Shopping 4.00% 16.60x
Composition Percentage: The overlap percentage between the Ice Cream Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Ice Cream Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Ice Cream Shoppers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female