Dstillery Audiences

ICE CREAM SHOPPERS

Audience Size: 3.6 Million Devices

Explore the Ice Cream Shoppers Audience

Below you'll find more information about the Ice Cream Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.6 million unique devices whose actions qualify for the Ice Cream Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Ice Cream Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Ice Cream Shoppers audience is Bargain Shopping Researchers.

Interest Composition Index
Bargain Shopping Researchers 42.12% 31.39x
Orlando Activities Researchers 39.97% 30.50x
Home Design and Living Publication Readers 38.05% 28.61x
Nashville Activity Researchers 36.05% 28.06x
Weight Loss Researchers 38.65% 27.94x
Misc-Deal Seekers or Coupon Shoppers 37.65% 27.67x
TV Junkies 37.38% 27.57x
Heart Surgery Researchers 36.28% 27.11x
Heartburn Sufferers 36.09% 27.11x
Home and Garden TV Fans 36.08% 27.11x
Composition Percentage: The overlap percentage between the Ice Cream Shoppers audience and the Interest attribute.
Index: A comparison of the Ice Cream Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Ice Cream Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Ice Cream Shoppers audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.02% 1.48x
Forever 21 0.01% 1.28x
Gymboree 0.01% 1.28x
Dressbarn 0.01% 1.24x
White House Black Market 0.02% 1.23x
Michael Kors 0.01% 1.22x
Chicos 0.02% 1.19x
Express 0.02% 1.19x
Zumiez 0.02% 1.17x
J. Crew 0.01% 1.15x
Composition Percentage: The overlap percentage between the Ice Cream Shoppers audience and the Location attribute.
Index: A comparison of the Ice Cream Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Ice Cream Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Ice Cream Shoppers audience is turkeyhill.com.

Website Composition Index
turkeyhill.com 1.29% 41.65x
atkins.com 1.69% 29.92x
fitpregnancy.com 1.55% 28.21x
pregnancy-info.net 1.02% 27.63x
marriedbiography.com 6.31% 27.43x
stouffers.com 1.31% 27.23x
hiddenvalley.com 2.24% 27.19x
fairlife.com 1.13% 27.17x
kraftrecipes.com 10.06% 27.12x
ifoodblogger.com 1.52% 27.07x
Composition Percentage: The overlap percentage between the Ice Cream Shoppers audience and the Web attribute.
Index: A comparison of the Ice Cream Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Ice Cream Shoppers audience is Food Cluster.

Content Affinity Composition Index
Food Cluster 2.49% 26.61x
Assorted Topics (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) 0.72% 19.55x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.10% 19.45x
Consumer Packaged Goods 13.06% 17.63x
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.11% 16.69x
Survey Websites 0.04% 16.46x
South Carolina Beach Travel 1.73% 15.85x
Nutrition & Diabetic Living 0.77% 15.70x
Dermatology 1.55% 15.66x
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) 0.32% 15.61x
Composition Percentage: The overlap percentage between the Ice Cream Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Ice Cream Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Ice Cream Shoppers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female