Dstillery Audiences

ICE CREAM SHOPPERS

Audience Size: 3.9 Million Devices

Explore the Ice Cream Shoppers Audience

Below you'll find more information about the Ice Cream Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.9 million unique devices whose actions qualify for the Ice Cream Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Ice Cream Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Ice Cream Shoppers audience is Bargain Shopping Researchers.

Interest Composition Index
Bargain Shopping Researchers 45.76% 39.28x
Orlando Activities Researchers 42.83% 38.44x
Nashville Activity Researchers 40.13% 35.42x
Budget Grocery Shoppers 41.23% 34.62x
Home Design and Living Publication Readers 40.55% 34.51x
Louisiana Activities Researchers 39.33% 34.41x
Heart Surgery Researchers 40.14% 34.01x
Weight Loss Researchers 43.05% 33.73x
Heartburn Sufferers 38.84% 33.42x
Misc-Deal Seekers or Coupon Shoppers 40.86% 33.27x
Composition Percentage: The overlap percentage between the Ice Cream Shoppers audience and the Interest attribute.
Index: A comparison of the Ice Cream Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Ice Cream Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Ice Cream Shoppers audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.04% 1.21x
Gymboree 0.04% 1.18x
Journeys 0.08% 1.14x
Hollister 0.04% 1.12x
Victoria's Secret 0.10% 1.12x
Zara 0.02% 1.11x
Carhartt 0.30% 1.11x
Talbots 0.03% 1.11x
American Eagle Outfitters 0.04% 1.08x
LOFT 0.05% 1.07x
Composition Percentage: The overlap percentage between the Ice Cream Shoppers audience and the Location attribute.
Index: A comparison of the Ice Cream Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Ice Cream Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Ice Cream Shoppers audience is frostsnow.com.

Website Composition Index
frostsnow.com 1.03% 44.33x
breyers.com 1.49% 42.93x
turkeyhill.com 1.71% 42.83x
yankeecandle.com 1.02% 41.98x
diabeticlivingonline.com 1.16% 41.18x
wendyshow.com 1.01% 38.85x
familydoctor.org 1.23% 38.84x
vitaminshoppe.com 2.67% 38.63x
spirithalloween.com 1.72% 38.09x
ricekrispies.com 1.42% 37.93x
Composition Percentage: The overlap percentage between the Ice Cream Shoppers audience and the Web attribute.
Index: A comparison of the Ice Cream Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Ice Cream Shoppers audience is Food Cluster.

Content Affinity Composition Index
Food Cluster 4.09% 27.22x
As Seen On TV Products 0.08% 23.81x
Consumer Packaged Goods 16.25% 20.24x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.26% 19.64x
Assorted Topics (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) 0.96% 19.41x
Low Carb Diets 7.71% 18.76x
Nutrition & Diabetic Living 1.15% 18.51x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.12% 18.15x
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) 0.62% 17.87x
Reproductive Health 2.32% 17.82x
Composition Percentage: The overlap percentage between the Ice Cream Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Ice Cream Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Ice Cream Shoppers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female