Dstillery Audiences

ICE CREAM SHOPPERS

Audience Size: 3.7 Million Devices

Explore the Ice Cream Shoppers Audience

Below you'll find more information about the Ice Cream Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.7 million unique devices whose actions qualify for the Ice Cream Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Ice Cream Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Ice Cream Shoppers audience is Bargain Shopping Researchers.

Interest Composition Index
Bargain Shopping Researchers 47.94% 32.58x
Orlando Activities Researchers 45.79% 31.98x
Nashville Activity Researchers 43.50% 29.49x
Home Design and Living Publication Readers 41.59% 29.41x
Heart Surgery Researchers 39.89% 28.90x
Louisiana Activities Researchers 41.30% 28.78x
Budget Grocery Shoppers 43.55% 28.46x
TV Junkies 39.13% 28.07x
Weight Loss Researchers 44.80% 27.93x
Misc-Deal Seekers or Coupon Shoppers 43.31% 27.81x
Composition Percentage: The overlap percentage between the Ice Cream Shoppers audience and the Interest attribute.
Index: A comparison of the Ice Cream Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Ice Cream Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Ice Cream Shoppers audience is Dressbarn.

Location Composition Index
Dressbarn 0.04% 1.27x
Jos A. Bank Clothiers 0.04% 1.17x
Hollister 0.05% 1.12x
Carhartt 0.34% 1.12x
Old Navy 0.09% 1.10x
Talbots 0.03% 1.09x
Bonobos 0.01% 1.08x
Zumiez 0.08% 1.05x
The Childrens Place 0.09% 1.05x
Journeys 0.11% 1.05x
Composition Percentage: The overlap percentage between the Ice Cream Shoppers audience and the Location attribute.
Index: A comparison of the Ice Cream Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Ice Cream Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Ice Cream Shoppers audience is turkeyhill.com.

Website Composition Index
turkeyhill.com 1.72% 44.62x
breyers.com 1.43% 44.17x
diabeticlivingonline.com 1.08% 42.14x
familydoctor.org 1.04% 39.28x
obesityhelp.com 1.17% 39.20x
spirithalloween.com 1.49% 38.77x
vitaminshoppe.com 2.40% 38.53x
spencersonline.com 1.01% 38.01x
ricekrispies.com 1.30% 37.95x
acmemarkets.com 1.10% 35.79x
Composition Percentage: The overlap percentage between the Ice Cream Shoppers audience and the Web attribute.
Index: A comparison of the Ice Cream Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Ice Cream Shoppers audience is Food Cluster.

Content Affinity Composition Index
Food Cluster 3.87% 25.65x
As Seen On TV Products 0.07% 22.28x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.23% 19.02x
Consumer Packaged Goods 16.19% 18.36x
Assorted Topics (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) 0.96% 18.11x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.12% 17.64x
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) 0.61% 17.50x
Nutrition & Diabetic Living 1.12% 17.03x
Low Carb Diets 7.58% 16.81x
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.19% 16.48x
Composition Percentage: The overlap percentage between the Ice Cream Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Ice Cream Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Ice Cream Shoppers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female