Dstillery Audiences

ICE CREAM SHOPPERS

Audience Size: 2.9 Million Devices

Explore the Ice Cream Shoppers Audience

Below you'll find more information about the Ice Cream Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.9 million unique devices whose actions qualify for the Ice Cream Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Ice Cream Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Ice Cream Shoppers audience is Orlando Activities Researchers.

Interest Composition Index
Orlando Activities Researchers 23.15% 24.49x
Bargain Shopping Researchers 25.65% 24.11x
TV Junkies 26.15% 22.58x
Nashville Activity Researchers 21.93% 22.16x
Home Design and Living Publication Readers 22.13% 22.16x
Home Custom Bedroom Decorators 20.08% 21.78x
Custom Home Lighting Shoppers 20.08% 21.78x
Gourmet Food & Wine Researchers 22.43% 21.57x
Breast Cancer Fund Raisers 23.89% 21.25x
Heartburn Sufferers 23.66% 21.09x
Composition Percentage: The overlap percentage between the Ice Cream Shoppers audience and the Interest attribute.
Index: A comparison of the Ice Cream Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Ice Cream Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Ice Cream Shoppers audience is Forever 21.

Location Composition Index
Forever 21 0.01% 1.31x
Talbots 0.01% 1.29x
American Eagle Outfitters 0.02% 1.10x
Dressbarn 0.01% 1.09x
White House Black Market 0.02% 1.08x
Chicos 0.02% 1.07x
Hollister 0.01% 1.06x
Journeys 0.03% 1.06x
Old Navy 0.03% 1.04x
Gymboree 0.01% 1.02x
Composition Percentage: The overlap percentage between the Ice Cream Shoppers audience and the Location attribute.
Index: A comparison of the Ice Cream Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Ice Cream Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Ice Cream Shoppers audience is wegmans.com.

Website Composition Index
wegmans.com 1.01% 31.46x
bk.com 1.52% 27.66x
crackerbarrel.com 1.39% 26.60x
metalheadzone.com 1.21% 26.07x
steinmart.com 1.04% 23.96x
healthnfitness.net 3.23% 23.83x
lancasteronline.com 11.21% 22.81x
allhiphop.com 1.28% 22.37x
dollartree.com 2.04% 22.03x
paweatheraction.com 3.22% 21.85x
Composition Percentage: The overlap percentage between the Ice Cream Shoppers audience and the Web attribute.
Index: A comparison of the Ice Cream Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Ice Cream Shoppers audience is Food Cluster.

Content Affinity Composition Index
Food Cluster 0.10% 20.38x
Custom Gifts 0.17% 20.38x
Mid-Atlantic Beaches 0.08% 16.48x
Vitamin Shoppers 0.15% 16.30x
South Carolina Beach Travel 0.11% 15.14x
Tattoos & Costumes 0.03% 14.18x
Party Suppliers 0.21% 14.16x
Toys Shopping 0.43% 13.95x
Disease Cluster 0.09% 13.59x
Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) 0.05% 13.22x
Composition Percentage: The overlap percentage between the Ice Cream Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Ice Cream Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Ice Cream Shoppers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female