Dstillery Audiences

ICE CREAM SHOPPERS

Audience Size: 3 Million Devices

Explore the Ice Cream Shoppers Audience

Below you'll find more information about the Ice Cream Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the Ice Cream Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Ice Cream Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Ice Cream Shoppers audience is Orlando Activities Researchers.

Interest Composition Index
Orlando Activities Researchers 39.93% 28.63x
Bargain Shopping Researchers 39.66% 27.95x
Cookie Eaters 47.41% 26.91x
Louisiana Activities Researchers 33.86% 25.80x
Coffee Lovers 44.60% 25.79x
Heart Surgery Researchers 37.15% 25.72x
Junk Food Lovers 38.45% 25.71x
Home Kitchen Chefs 36.73% 25.39x
Home Coffee Makers 38.55% 25.18x
Nashville Activity Researchers 37.65% 25.15x
Composition Percentage: The overlap percentage between the Ice Cream Shoppers audience and the Interest attribute.
Index: A comparison of the Ice Cream Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Ice Cream Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Ice Cream Shoppers audience is Dressbarn.

Location Composition Index
Dressbarn 0.06% 1.53x
Belk 0.02% 1.52x
Ralph Lauren 0.01% 1.42x
Lane Bryant 0.06% 1.41x
Chicos 0.06% 1.31x
Jos A. Bank Clothiers 0.12% 1.27x
Talbots 0.06% 1.26x
LOFT 0.05% 1.23x
Ann Taylor 0.03% 1.22x
LL Bean 0.01% 1.18x
Composition Percentage: The overlap percentage between the Ice Cream Shoppers audience and the Location attribute.
Index: A comparison of the Ice Cream Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Ice Cream Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Ice Cream Shoppers audience is turkeyhillexperience.com.

Website Composition Index
turkeyhillexperience.com 1.11% 90.03x
breyers.com 3.25% 72.12x
turkeyhill.com 2.10% 68.40x
thenourishedcaveman.com 1.17% 64.23x
lozo.com 2.83% 55.35x
elfcosmetics.com 1.71% 55.21x
drjockers.com 1.32% 54.37x
secretmenus.com 2.02% 54.29x
barenecessities.com 2.06% 53.54x
mommypoppins.com 1.97% 53.51x
Composition Percentage: The overlap percentage between the Ice Cream Shoppers audience and the Web attribute.
Index: A comparison of the Ice Cream Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Ice Cream Shoppers audience is Food Cluster.

Content Affinity Composition Index
Food Cluster 9.27% 25.71x
As Seen On TV Products 0.22% 23.51x
Assorted Topics #11368 (Retail Products, Food Service, Package Delivery) 0.86% 20.95x
Nutrition & Diabetic Living 1.71% 20.14x
Assorted Topics #11498 (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) 1.54% 17.91x
Consumer Packaged Goods 27.91% 15.87x
Dermatology 9.54% 15.66x
Active Lifestyle Enthusiasts 0.19% 15.28x
Celebrity Gossip 4.71% 15.12x
Healthy Eating Researchers 5.83% 15.07x
Composition Percentage: The overlap percentage between the Ice Cream Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Ice Cream Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Ice Cream Shoppers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female