Explore the Ice Cream Shoppers Audience
Below you'll find more information about the Ice Cream Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2 million unique devices whose actions qualify for the Ice Cream Shoppers audience.
INTERESTS
The Ice Cream Shoppers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Ice Cream Shoppers audience is Orlando Activities Researchers.
| Interest | Composition | Index |
| Orlando Activities Researchers | 36.15% | 24.01x |
| Bargain Shopping Researchers | 36.81% | 23.45x |
| TV Junkies | 33.51% | 22.44x |
| Nashville Activity Researchers | 32.11% | 21.98x |
| Heartburn Sufferers | 31.58% | 21.64x |
| Heart Surgery Researchers | 32.63% | 21.62x |
| Ocean Activists | 31.80% | 21.60x |
| Weight Loss Researchers | 33.27% | 21.52x |
| Junk Food Lovers | 31.59% | 21.30x |
| Home Design and Living Publication Readers | 31.14% | 20.98x |
Composition Percentage:
The overlap percentage between the Ice Cream Shoppers audience and the Interest attribute.
Index: A comparison of the Ice Cream Shoppers audience to the internet population.
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APPAREL RETAILERS
The Ice Cream Shoppers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Ice Cream Shoppers audience is American Eagle Outfitters.
| Location | Composition | Index |
| American Eagle Outfitters | 0.02% | 1.64x |
| Dressbarn | 0.02% | 1.63x |
| Gymboree | 0.01% | 1.57x |
| Aeropostale | 0.01% | 1.50x |
| Lane Bryant | 0.01% | 1.48x |
| White House Black Market | 0.01% | 1.43x |
| Victoria's Secret | 0.02% | 1.41x |
| Express | 0.01% | 1.32x |
| Buckle | 0.01% | 1.32x |
| Journeys | 0.02% | 1.27x |
Composition Percentage:
The overlap percentage between the Ice Cream Shoppers audience and the Location attribute.
Index: A comparison of the Ice Cream Shoppers audience to the internet population.
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WEBSITES
The Ice Cream Shoppers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Ice Cream Shoppers audience is atkins.com.
| Website | Composition | Index |
| atkins.com | 1.01% | 29.46x |
| benjerry.com | 2.74% | 25.80x |
| hiddenvalley.com | 1.17% | 25.46x |
| marriedbiography.com | 2.96% | 25.36x |
| kraftrecipes.com | 4.22% | 25.14x |
| poconomountains.com | 1.42% | 23.97x |
| sallybeauty.com | 3.14% | 23.12x |
| burlington.com | 1.99% | 22.78x |
| statecollege.com | 1.06% | 22.78x |
| christmastreeshops.com | 2.17% | 22.41x |
Composition Percentage:
The overlap percentage between the Ice Cream Shoppers audience and the Web attribute.
Index: A comparison of the Ice Cream Shoppers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Ice Cream Shoppers audience is Food Cluster.
| Content Affinity | Composition | Index |
| Food Cluster | 0.98% | 20.21x |
| Assorted Topics (Retail Products, Food Service, Package Delivery) | 0.05% | 18.70x |
| Assorted Topics (Discount Stores, Sporting Goods, Viral Media) | 0.03% | 16.35x |
| Assorted Topics (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) | 0.43% | 15.34x |
| Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) | 0.15% | 15.25x |
| South Carolina Beach Travel | 0.92% | 13.91x |
| Party Suppliers | 2.81% | 13.87x |
| Vitamin Shoppers | 1.22% | 13.82x |
| Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) | 0.03% | 13.81x |
| Toys Shopping | 1.42% | 13.32x |
Composition Percentage:
The overlap percentage between the Ice Cream Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Ice Cream Shoppers audience to the internet population.
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DEMOGRAPHICS
The Ice Cream Shoppers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female
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