Dstillery Audiences

ICE CREAM SHOPPERS

Audience Size: 3.4 Million Devices

Explore the Ice Cream Shoppers Audience

Below you'll find more information about the Ice Cream Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.4 million unique devices whose actions qualify for the Ice Cream Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Ice Cream Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Ice Cream Shoppers audience is Bargain Shopping Researchers.

Interest Composition Index
Bargain Shopping Researchers 38.79% 28.93x
Orlando Activities Researchers 37.58% 28.37x
Nashville Activity Researchers 33.08% 26.49x
TV Junkies 35.68% 26.18x
Weight Loss Researchers 35.65% 25.99x
Home Design and Living Publication Readers 34.06% 25.82x
Heartburn Sufferers 34.17% 25.72x
Ocean Activists 35.41% 25.51x
Heart Surgery Researchers 34.63% 25.43x
Junk Food Lovers 33.73% 25.36x
Composition Percentage: The overlap percentage between the Ice Cream Shoppers audience and the Interest attribute.
Index: A comparison of the Ice Cream Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Ice Cream Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Ice Cream Shoppers audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.01% 1.52x
Mens Wearhouse 0.02% 1.36x
Buckle 0.01% 1.35x
Chicos 0.01% 1.24x
Old Navy 0.02% 1.24x
Dressbarn 0.01% 1.18x
The Childrens Place 0.01% 1.16x
Victoria's Secret 0.01% 1.10x
Carhartt 0.18% 1.07x
Journeys 0.01% 1.02x
Composition Percentage: The overlap percentage between the Ice Cream Shoppers audience and the Location attribute.
Index: A comparison of the Ice Cream Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Ice Cream Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Ice Cream Shoppers audience is turkeyhill.com.

Website Composition Index
turkeyhill.com 1.06% 49.44x
atkins.com 1.35% 35.57x
carvel.com 1.02% 32.85x
stouffers.com 1.00% 31.48x
fitpregnancy.com 1.01% 30.54x
marriedbiography.com 4.62% 30.46x
hiddenvalley.com 1.69% 30.34x
kraftrecipes.com 7.00% 30.13x
benjerry.com 3.52% 29.98x
hellmanns.com 1.05% 29.71x
Composition Percentage: The overlap percentage between the Ice Cream Shoppers audience and the Web attribute.
Index: A comparison of the Ice Cream Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Ice Cream Shoppers audience is Food Cluster.

Content Affinity Composition Index
Food Cluster 1.50% 24.69x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.08% 20.96x
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.07% 18.70x
Assorted Topics (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) 0.51% 17.96x
Survey Websites 0.03% 15.82x
South Carolina Beach Travel 1.28% 15.67x
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) 0.21% 15.29x
Diabetes Research 2.07% 15.22x
Vitamin Shoppers 1.75% 15.17x
Party Suppliers 3.67% 14.84x
Composition Percentage: The overlap percentage between the Ice Cream Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Ice Cream Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Ice Cream Shoppers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female