Dstillery Audiences

IDENTITY THEFT PROTECTION RESEARCHERS

Audience Size: 2.3 Million Devices

Explore the Identity Theft Protection Researchers Audience

Below you'll find more information about the Identity Theft Protection Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 2.3 million unique devices whose actions qualify for the Identity Theft Protection Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Identity Theft Protection Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Identity Theft Protection Researchers audience is Credit Score Researchers.

Interest Composition Index
Credit Score Researchers 17.12% 10.92x
Ink & Toner Shoppers 15.74% 10.19x
Home Rug Shoppers 13.88% 10.16x
Home Goods Supercenter Shoppers 13.88% 10.15x
Getaways Researchers 10.89% 9.76x
Flight and Hotel Shoppers 13.79% 9.68x
Home Buyers 11.63% 9.61x
Home Medical Supplies Shoppers 16.77% 9.59x
Home Decor Shoppers 12.54% 9.44x
Vacation Planners 13.09% 9.36x
Composition Percentage: The overlap percentage between the Identity Theft Protection Researchers audience and the Interest attribute.
Index: A comparison of the Identity Theft Protection Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Identity Theft Protection Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Identity Theft Protection Researchers audience is Carhartt.

Location Composition Index
Carhartt 0.06% 1.20x
Composition Percentage: The overlap percentage between the Identity Theft Protection Researchers audience and the Location attribute.
Index: A comparison of the Identity Theft Protection Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Identity Theft Protection Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Identity Theft Protection Researchers audience is wa.gov.

Website Composition Index
wa.gov 2.56% 17.67x
wsdot.com 1.08% 16.98x
smarter.com 1.89% 14.20x
shop411.com 3.35% 13.09x
overstock.com 1.07% 12.83x
hilton.com 1.80% 11.78x
symptomfind.com 1.35% 11.28x
hotwire.com 1.53% 10.83x
fastquicksearch.com 3.14% 10.10x
theanswerhub.com 1.24% 10.08x
Composition Percentage: The overlap percentage between the Identity Theft Protection Researchers audience and the Web attribute.
Index: A comparison of the Identity Theft Protection Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Identity Theft Protection Researchers audience is Auctions & Repossessions.

Content Affinity Composition Index
Auctions & Repossessions 0.06% 10.36x
Chemicals 0.03% 8.55x
Credit Unions & Consumer Protection 0.04% 8.08x
Arts & Crafts 0.06% 7.48x
Assorted Topics (Games, Calendars, Journals, Pillows, Fitness) 0.04% 7.34x
Promo Codes 0.34% 7.26x
Health & Safety Compliance 0.04% 6.71x
Bathrooms & Plumbing 0.06% 6.67x
Pacific Northwest Sports & News Cluster 3.31% 6.54x
Furniture Shopping 1.23% 6.49x
Composition Percentage: The overlap percentage between the Identity Theft Protection Researchers audience and the Content Affinity attribute.
Index: A comparison of the Identity Theft Protection Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Identity Theft Protection Researchers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female