Dstillery Audiences

IDENTITY THEFT PROTECTION RESEARCHERS

Audience Size: 2.2 Million Devices

Explore the Identity Theft Protection Researchers Audience

Below you'll find more information about the Identity Theft Protection Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 2.2 million unique devices whose actions qualify for the Identity Theft Protection Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Identity Theft Protection Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Identity Theft Protection Researchers audience is Big Box Store Jewelry Sale Shoppers.

Interest Composition Index
Big Box Store Jewelry Sale Shoppers 0.32% 14.55x
Home Buyers 9.42% 10.86x
Home Goods Supercenter Shoppers 11.16% 10.79x
Home Rug Shoppers 11.16% 10.79x
Home Decor Shoppers 10.16% 10.57x
Ink & Toner Shoppers 14.84% 10.53x
Credit Score Researchers 14.96% 10.39x
Getaways Researchers 9.07% 10.12x
Credit Union Researchers 12.94% 10.03x
Home Medical Supplies Shoppers 15.08% 10.00x
Composition Percentage: The overlap percentage between the Identity Theft Protection Researchers audience and the Interest attribute.
Index: A comparison of the Identity Theft Protection Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Identity Theft Protection Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Identity Theft Protection Researchers audience is Kate Spade.

Location Composition Index
Kate Spade 0.01% 1.82x
Eddie Bauer 0.02% 1.65x
LOFT 0.03% 1.37x
Coach 0.01% 1.36x
Belk 0.01% 1.30x
Michael Kors 0.02% 1.30x
Talbots 0.02% 1.28x
White House Black Market 0.03% 1.26x
Dressbarn 0.02% 1.23x
Chicos 0.03% 1.22x
Composition Percentage: The overlap percentage between the Identity Theft Protection Researchers audience and the Location attribute.
Index: A comparison of the Identity Theft Protection Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Identity Theft Protection Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Identity Theft Protection Researchers audience is wa.gov.

Website Composition Index
wa.gov 2.54% 18.88x
wsdot.com 1.14% 15.13x
symptomfind.com 1.05% 11.68x
nbcrightnow.com 1.01% 11.37x
shop411.com 2.10% 11.04x
questionsanswered.net 2.71% 10.05x
vimeo.com 1.30% 9.87x
trulia.com 20.79% 9.77x
chase.com 2.85% 9.60x
khq.com 3.03% 9.27x
Composition Percentage: The overlap percentage between the Identity Theft Protection Researchers audience and the Web attribute.
Index: A comparison of the Identity Theft Protection Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Identity Theft Protection Researchers audience is Meeting Planning & Hotels.

Content Affinity Composition Index
Meeting Planning & Hotels 0.05% 9.53x
Eye Health & Vision 0.04% 8.45x
Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales) 0.03% 8.10x
Auto Tires & Parts Repair Researchers 0.05% 8.10x
Pacific Northwest Sports & News Cluster 2.71% 7.17x
Shopping Catalogs 0.10% 6.60x
Credit Unions & Consumer Protection 0.02% 6.27x
Toys Shopping 0.03% 6.21x
Nutrition & Diabetic Living 0.06% 5.91x
Humor & Entertainment 0.15% 5.66x
Composition Percentage: The overlap percentage between the Identity Theft Protection Researchers audience and the Content Affinity attribute.
Index: A comparison of the Identity Theft Protection Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Identity Theft Protection Researchers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female