Dstillery Audiences

IDENTITY THEFT PROTECTION RESEARCHERS

Audience Size: 3.5 Million Devices

Explore the Identity Theft Protection Researchers Audience

Below you'll find more information about the Identity Theft Protection Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 3.5 million unique devices whose actions qualify for the Identity Theft Protection Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Identity Theft Protection Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Identity Theft Protection Researchers audience is Discount Big Box Shoppers.

Interest Composition Index
Discount Big Box Shoppers 15.09% 10.86x
Ink & Toner Shoppers 18.24% 10.62x
Flower & Gift Basket Shoppers 16.44% 10.60x
Home Printer Shoppers 18.25% 10.59x
First Aid Researchers 16.45% 10.54x
Mortgage Researchers 18.56% 10.33x
Casual Dining Restaurant Researchers 19.22% 10.14x
Home Buyers 14.41% 10.12x
Auto Insurance Shoppers 16.34% 9.99x
Home Decor Shoppers 14.38% 9.82x
Composition Percentage: The overlap percentage between the Identity Theft Protection Researchers audience and the Interest attribute.
Index: A comparison of the Identity Theft Protection Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Identity Theft Protection Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Identity Theft Protection Researchers audience is Patagonia.

Location Composition Index
Patagonia 0.01% 1.31x
Gymboree 0.03% 1.14x
Lorna Jane 0.01% 1.12x
Eddie Bauer 0.01% 1.11x
American Eagle Outfitters 0.05% 1.10x
Madewell 0.02% 1.09x
Columbia 0.01% 1.09x
Chicos 0.05% 1.09x
Supreme 0.00% 1.08x
LL Bean 0.01% 1.07x
Composition Percentage: The overlap percentage between the Identity Theft Protection Researchers audience and the Location attribute.
Index: A comparison of the Identity Theft Protection Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Identity Theft Protection Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Identity Theft Protection Researchers audience is equifax.com.

Website Composition Index
equifax.com 1.11% 33.79x
dictionary.reference.com 1.34% 25.67x
bbb.org 4.75% 25.21x
wa.gov 1.67% 24.77x
transunion.com 5.55% 23.06x
pier1.com 1.02% 22.45x
wsdot.com 1.30% 22.24x
countyoffice.org 1.09% 21.47x
keurig.com 1.21% 20.65x
mcafee.com 1.97% 20.55x
Composition Percentage: The overlap percentage between the Identity Theft Protection Researchers audience and the Web attribute.
Index: A comparison of the Identity Theft Protection Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Identity Theft Protection Researchers audience is ISPs & Local Services.

Content Affinity Composition Index
ISPs & Local Services 0.13% 10.93x
Assorted Topics #11412 (Apartment Rentals, Christian Dating, Ticket Sales) 0.11% 10.28x
Credit Unions & Consumer Protection 0.53% 10.14x
Humor & Entertainment 1.39% 8.46x
Assorted Topics #11548 (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews) 0.59% 8.00x
Pacific Northwest Sports & News Cluster 6.08% 6.82x
Computer Printers 0.55% 6.56x
Low Budget Shoppers 1.55% 6.33x
Discount Shopping 3.73% 6.29x
Promo Codes 5.32% 6.19x
Composition Percentage: The overlap percentage between the Identity Theft Protection Researchers audience and the Content Affinity attribute.
Index: A comparison of the Identity Theft Protection Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Identity Theft Protection Researchers audience resonates most for the following age bracket and gender.
Age
65 and Over
Gender
Female