Dstillery Audiences

IDENTITY THEFT PROTECTION RESEARCHERS

Audience Size: 3.7 Million Devices

Explore the Identity Theft Protection Researchers Audience

Below you'll find more information about the Identity Theft Protection Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 3.7 million unique devices whose actions qualify for the Identity Theft Protection Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Identity Theft Protection Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Identity Theft Protection Researchers audience is Discount Big Box Shoppers.

Interest Composition Index
Discount Big Box Shoppers 15.01% 10.36x
Ink & Toner Shoppers 18.45% 10.01x
First Aid Researchers 16.94% 9.97x
Flower & Gift Basket Shoppers 16.73% 9.97x
Home Printer Shoppers 18.51% 9.83x
Mortgage Researchers 18.61% 9.62x
Home Buyers 13.72% 9.51x
Auto Insurance Shoppers 16.58% 9.51x
Casual Dining Restaurant Researchers 19.25% 9.48x
Tax Filers 15.67% 9.29x
Composition Percentage: The overlap percentage between the Identity Theft Protection Researchers audience and the Interest attribute.
Index: A comparison of the Identity Theft Protection Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Identity Theft Protection Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Identity Theft Protection Researchers audience is LL Bean.

Location Composition Index
LL Bean 0.00% 1.51x
Joe's Jeans 0.00% 1.41x
Tommy Bahama 0.02% 1.27x
Belk 0.01% 1.22x
Chicos 0.04% 1.22x
Patagonia 0.01% 1.19x
REI 0.01% 1.15x
Gymboree 0.02% 1.13x
LOFT 0.03% 1.12x
Columbia 0.01% 1.08x
Composition Percentage: The overlap percentage between the Identity Theft Protection Researchers audience and the Location attribute.
Index: A comparison of the Identity Theft Protection Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Identity Theft Protection Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Identity Theft Protection Researchers audience is aflac.com.

Website Composition Index
aflac.com 0.08% 53.86x
cnnmoney.com 0.09% 49.32x
christopherandbanks.com 0.15% 48.43x
jobsearch.monster.com 0.29% 47.43x
extendedstayamerica.com 0.09% 46.48x
premiumoutlets.com 0.28% 45.10x
findsmarter.com 0.08% 44.83x
pugetsoundraffle.com 0.09% 44.36x
cooking.com 0.14% 43.22x
chonday.com 0.12% 42.48x
Composition Percentage: The overlap percentage between the Identity Theft Protection Researchers audience and the Web attribute.
Index: A comparison of the Identity Theft Protection Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Identity Theft Protection Researchers audience is ISPs & Local Services.

Content Affinity Composition Index
ISPs & Local Services 0.15% 10.53x
Assorted Topics #11412 (Apartment Rentals, Christian Dating, Ticket Sales) 0.11% 10.35x
Credit Unions & Consumer Protection 0.58% 10.15x
Assorted Topics #11548 (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews) 0.57% 8.31x
Humor & Entertainment 1.43% 8.23x
Pacific Northwest Sports & News Cluster 5.94% 6.50x
Computer Printers 0.59% 6.44x
Promo Codes 4.83% 6.19x
Rural Living 0.10% 6.15x
Low Budget Shoppers 1.65% 6.10x
Composition Percentage: The overlap percentage between the Identity Theft Protection Researchers audience and the Content Affinity attribute.
Index: A comparison of the Identity Theft Protection Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Identity Theft Protection Researchers audience resonates most for the following age and income brackets.
Age
18-24
Income
$50,000-$74,999