Dstillery Audiences

IDENTITY THEFT PROTECTION RESEARCHERS

Audience Size: 2.9 Million Devices

Explore the Identity Theft Protection Researchers Audience

Below you'll find more information about the Identity Theft Protection Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 2.9 million unique devices whose actions qualify for the Identity Theft Protection Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Identity Theft Protection Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Identity Theft Protection Researchers audience is Credit Score Researchers.

Interest Composition Index
Credit Score Researchers 26.93% 19.12x
Flower & Gift Basket Shoppers 25.42% 18.26x
Casual Dining Restaurant Researchers 24.34% 18.10x
Home Goods Supercenter Shoppers 23.39% 18.05x
Home Rug Shoppers 23.38% 18.05x
Home Decor Shoppers 24.51% 18.04x
Credit Union Researchers 25.57% 17.86x
Mortgage Researchers 25.80% 17.65x
Ink & Toner Shoppers 24.98% 17.64x
Financial Advisors 25.05% 17.47x
Composition Percentage: The overlap percentage between the Identity Theft Protection Researchers audience and the Interest attribute.
Index: A comparison of the Identity Theft Protection Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Identity Theft Protection Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Identity Theft Protection Researchers audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.32% 1.44x
White House Black Market 0.40% 1.41x
Patagonia 0.01% 1.32x
Mens Wearhouse 0.49% 1.31x
Buckle 0.29% 1.28x
Bonobos 0.09% 1.23x
Belk 0.01% 1.21x
Johnston and Murphy 0.53% 1.19x
Tommy Bahama 0.03% 1.06x
Free People 0.02% 1.03x
Composition Percentage: The overlap percentage between the Identity Theft Protection Researchers audience and the Location attribute.
Index: A comparison of the Identity Theft Protection Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Identity Theft Protection Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Identity Theft Protection Researchers audience is wsdot.com.

Website Composition Index
wsdot.com 1.75% 23.57x
bbb.org 1.77% 22.83x
ucomparehealthcare.com 1.37% 21.11x
compare99.com 1.39% 20.79x
weekly-ads.us 1.22% 20.63x
findthecompany.com 1.11% 20.08x
alaskaair.com 3.77% 19.65x
transunion.com 4.10% 19.47x
collectionsetc.com 1.17% 19.43x
mcafee.com 1.20% 19.41x
Composition Percentage: The overlap percentage between the Identity Theft Protection Researchers audience and the Web attribute.
Index: A comparison of the Identity Theft Protection Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Identity Theft Protection Researchers audience is ISPs & Local Services.

Content Affinity Composition Index
ISPs & Local Services 0.04% 14.52x
Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales) 0.09% 13.24x
Humor & Entertainment 0.97% 11.60x
Credit Unions & Consumer Protection 0.38% 11.53x
Discount Shopping 1.82% 9.93x
Low Budget Shoppers 0.73% 9.28x
Shopping Catalogs 1.32% 9.27x
Assorted Topics (Cooking, Games, Viral Media) 0.07% 8.56x
Assorted Topics (Horoscopes, Online Arcade Games, Quizzes) 4.90% 8.42x
Home Printing 0.22% 8.24x
Composition Percentage: The overlap percentage between the Identity Theft Protection Researchers audience and the Content Affinity attribute.
Index: A comparison of the Identity Theft Protection Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Identity Theft Protection Researchers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male