Dstillery Audiences

IDENTITY THEFT PROTECTION RESEARCHERS

Audience Size: 2.6 Million Devices

Explore the Identity Theft Protection Researchers Audience

Below you'll find more information about the Identity Theft Protection Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the Identity Theft Protection Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Identity Theft Protection Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Identity Theft Protection Researchers audience is Home Goods Supercenter Shoppers.

Interest Composition Index
Home Goods Supercenter Shoppers 21.19% 15.01x
Home Rug Shoppers 21.19% 15.01x
Credit Score Researchers 21.62% 14.17x
Ink & Toner Shoppers 20.40% 13.96x
Home Decor Shoppers 19.45% 13.80x
Home Buyers 18.48% 13.49x
Flower & Gift Basket Shoppers 19.10% 13.00x
Casual Dining Restaurant Researchers 20.63% 12.94x
Mortgage Researchers 21.02% 12.91x
Solitaire Players 18.43% 12.68x
Composition Percentage: The overlap percentage between the Identity Theft Protection Researchers audience and the Interest attribute.
Index: A comparison of the Identity Theft Protection Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Identity Theft Protection Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Identity Theft Protection Researchers audience is Chicos.

Location Composition Index
Chicos 0.01% 1.40x
Victoria's Secret 0.01% 1.19x
Old Navy 0.01% 1.19x
Carhartt 0.15% 1.15x
Maurices 0.01% 0.98x
Mens Wearhouse 0.01% 0.98x
Composition Percentage: The overlap percentage between the Identity Theft Protection Researchers audience and the Location attribute.
Index: A comparison of the Identity Theft Protection Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Identity Theft Protection Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Identity Theft Protection Researchers audience is wsdot.com.

Website Composition Index
wsdot.com 1.47% 20.91x
homeandgardenideas.com 1.58% 20.36x
alaskaair.com 1.21% 19.98x
goodrx.com 1.69% 19.01x
meredith.com 3.41% 18.69x
transunion.com 1.38% 18.50x
wa.gov 2.39% 17.92x
answersite.com 3.06% 17.45x
360daily.com 1.51% 17.43x
rotita.com 2.02% 16.85x
Composition Percentage: The overlap percentage between the Identity Theft Protection Researchers audience and the Web attribute.
Index: A comparison of the Identity Theft Protection Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Identity Theft Protection Researchers audience is Assorted Topics (Safari, Health, Wellness, Sports).

Content Affinity Composition Index
Assorted Topics (Safari, Health, Wellness, Sports) 0.04% 12.81x
Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales) 0.06% 10.81x
Credit Unions & Consumer Protection 0.13% 10.70x
Home Printing 0.07% 10.27x
Assorted Topics (Discount Shopping, Price Comparison, Custom Stamps, Lamination, Arcade Games, Paper Shredding) 0.04% 9.66x
Assorted Topics (Horoscopes, Online Arcade Games, Quizzes) 4.20% 8.92x
Humor & Entertainment 0.40% 8.76x
Consumer Rewards 0.06% 8.34x
Computer Printers 0.09% 8.14x
Bathrooms & Plumbing 0.58% 8.09x
Composition Percentage: The overlap percentage between the Identity Theft Protection Researchers audience and the Content Affinity attribute.
Index: A comparison of the Identity Theft Protection Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Identity Theft Protection Researchers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female