Dstillery Audiences

IDENTITY THEFT PROTECTION RESEARCHERS

Audience Size: 1.2 Million Devices

Explore the Identity Theft Protection Researchers Audience

Below you'll find more information about the Identity Theft Protection Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 1.2 million unique devices whose actions qualify for the Identity Theft Protection Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Identity Theft Protection Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Identity Theft Protection Researchers audience is Credit Score Researchers.

Interest Composition Index
Credit Score Researchers 17.64% 12.01x
Home Rug Shoppers 15.61% 11.57x
Home Goods Supercenter Shoppers 15.61% 11.57x
Ink & Toner Shoppers 17.36% 11.45x
Home Decor Shoppers 14.26% 10.97x
Home Buyers 12.44% 10.85x
Flight and Hotel Shoppers 15.10% 10.81x
Getaways Researchers 12.44% 10.73x
Home Medical Supplies Shoppers 17.35% 10.70x
Vacation Planners 14.45% 10.65x
Composition Percentage: The overlap percentage between the Identity Theft Protection Researchers audience and the Interest attribute.
Index: A comparison of the Identity Theft Protection Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Identity Theft Protection Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Identity Theft Protection Researchers audience is Carhartt.

Location Composition Index
Carhartt 0.06% 1.10x
Composition Percentage: The overlap percentage between the Identity Theft Protection Researchers audience and the Location attribute.
Index: A comparison of the Identity Theft Protection Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Identity Theft Protection Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Identity Theft Protection Researchers audience is answersite.com.

Website Composition Index
answersite.com 1.04% 23.41x
theweb.com 1.07% 23.17x
shopping.net 1.92% 21.82x
blair.com 1.27% 19.42x
wa.gov 2.55% 17.97x
shop411.com 4.56% 16.08x
overstock.com 2.38% 15.41x
smarter.com 3.10% 15.13x
theanswerhub.com 1.22% 14.84x
fastquicksearch.com 2.67% 14.47x
Composition Percentage: The overlap percentage between the Identity Theft Protection Researchers audience and the Web attribute.
Index: A comparison of the Identity Theft Protection Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Identity Theft Protection Researchers audience is Credit Unions & Consumer Protection.

Content Affinity Composition Index
Credit Unions & Consumer Protection 0.04% 9.15x
Paper & Packaging 0.03% 8.80x
Assorted Topics (Business Support ToolsForm Templates) 0.02% 7.97x
Promo Codes 0.60% 7.90x
Home Decoration - Crafts & Kids 0.06% 7.58x
Chat Rooms 0.02% 7.35x
Pacific Northwest Sports & News Cluster 3.56% 7.33x
Furniture Shopping 2.35% 6.93x
Auctions & Repossessions 0.06% 6.83x
Illinois Education 0.04% 6.72x
Composition Percentage: The overlap percentage between the Identity Theft Protection Researchers audience and the Content Affinity attribute.
Index: A comparison of the Identity Theft Protection Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Identity Theft Protection Researchers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female