Dstillery Audiences

IDENTITY THEFT PROTECTION RESEARCHERS

Audience Size: 2.5 Million Devices

Explore the Identity Theft Protection Researchers Audience

Below you'll find more information about the Identity Theft Protection Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 2.5 million unique devices whose actions qualify for the Identity Theft Protection Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Identity Theft Protection Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Identity Theft Protection Researchers audience is Credit Score Researchers.

Interest Composition Index
Credit Score Researchers 21.30% 13.23x
Home Rug Shoppers 18.20% 13.06x
Home Goods Supercenter Shoppers 18.20% 13.05x
Ink & Toner Shoppers 19.54% 12.99x
Home Decor Shoppers 16.10% 12.24x
Getaways Researchers 14.53% 11.97x
Self Storage Shoppers 19.23% 11.80x
Flight and Hotel Shoppers 17.63% 11.80x
Home Buyers 14.97% 11.69x
Home Medical Supplies Shoppers 18.52% 11.63x
Composition Percentage: The overlap percentage between the Identity Theft Protection Researchers audience and the Interest attribute.
Index: A comparison of the Identity Theft Protection Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Identity Theft Protection Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Identity Theft Protection Researchers audience is White House Black Market.

Location Composition Index
White House Black Market 0.01% 1.46x
Chicos 0.01% 1.39x
Carhartt 0.13% 1.18x
The Childrens Place 0.01% 1.15x
Victoria's Secret 0.01% 1.15x
Journeys 0.01% 1.11x
Old Navy 0.01% 1.00x
Maurices 0.01% 0.92x
Composition Percentage: The overlap percentage between the Identity Theft Protection Researchers audience and the Location attribute.
Index: A comparison of the Identity Theft Protection Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Identity Theft Protection Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Identity Theft Protection Researchers audience is answersite.com.

Website Composition Index
answersite.com 1.28% 22.78x
theweb.com 1.27% 22.12x
meredith.com 1.20% 21.64x
shopping.net 2.35% 21.42x
wa.gov 2.47% 20.81x
blair.com 1.70% 19.54x
southwest.com 1.13% 19.37x
overstock.com 3.37% 17.10x
choicehotels.com 1.27% 17.03x
shop411.com 4.90% 16.39x
Composition Percentage: The overlap percentage between the Identity Theft Protection Researchers audience and the Web attribute.
Index: A comparison of the Identity Theft Protection Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Identity Theft Protection Researchers audience is Computer Printers.

Content Affinity Composition Index
Computer Printers 0.06% 14.05x
Credit Unions & Consumer Protection 0.06% 10.97x
Electronic Cabling 0.09% 7.76x
Consumer Rewards 0.02% 7.71x
Online Learning 0.02% 7.62x
Paper & Packaging 0.04% 7.56x
Franchising 0.03% 7.38x
Flower Shopping 0.10% 7.24x
Pacific Northwest Sports & News Cluster 4.12% 7.15x
Promo Codes 0.90% 6.95x
Composition Percentage: The overlap percentage between the Identity Theft Protection Researchers audience and the Content Affinity attribute.
Index: A comparison of the Identity Theft Protection Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Identity Theft Protection Researchers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female