Dstillery Audiences

IDENTITY THEFT PROTECTION RESEARCHERS

Audience Size: 2.6 Million Devices

Explore the Identity Theft Protection Researchers Audience

Below you'll find more information about the Identity Theft Protection Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the Identity Theft Protection Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Identity Theft Protection Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Identity Theft Protection Researchers audience is Home Rug Shoppers.

Interest Composition Index
Home Rug Shoppers 23.74% 15.21x
Home Goods Supercenter Shoppers 23.74% 15.21x
Home Decor Shoppers 21.87% 14.70x
Credit Score Researchers 24.76% 14.58x
Ink & Toner Shoppers 24.10% 14.00x
Flower & Gift Basket Shoppers 22.02% 13.88x
Home Buyers 21.45% 13.58x
Casual Dining Restaurant Researchers 24.52% 13.58x
Mortgage Researchers 23.69% 13.41x
Generic Prescription Drug Shoppers 19.41% 13.38x
Composition Percentage: The overlap percentage between the Identity Theft Protection Researchers audience and the Interest attribute.
Index: A comparison of the Identity Theft Protection Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Identity Theft Protection Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Identity Theft Protection Researchers audience is Carhartt.

Location Composition Index
Carhartt 0.11% 1.07x
Old Navy 0.01% 1.05x
Mens Wearhouse 0.01% 0.98x
Composition Percentage: The overlap percentage between the Identity Theft Protection Researchers audience and the Location attribute.
Index: A comparison of the Identity Theft Protection Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Identity Theft Protection Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Identity Theft Protection Researchers audience is symptomfind.com.

Website Composition Index
symptomfind.com 1.86% 20.46x
wsdot.com 1.67% 19.81x
alaskaair.com 2.02% 19.47x
wa.gov 1.73% 18.40x
homeandgardenideas.com 2.08% 18.31x
transunion.com 2.06% 18.30x
goodrx.com 2.42% 17.97x
meredith.com 4.79% 17.70x
yellowpages.com 11.55% 16.08x
fallbrook247.com 1.70% 15.76x
Composition Percentage: The overlap percentage between the Identity Theft Protection Researchers audience and the Web attribute.
Index: A comparison of the Identity Theft Protection Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Identity Theft Protection Researchers audience is Credit Unions & Consumer Protection.

Content Affinity Composition Index
Credit Unions & Consumer Protection 0.21% 12.82x
Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales) 0.08% 12.61x
Assorted Topics (Discount Shopping, Price Comparison, Custom Stamps, Lamination, Arcade Games, Paper Shredding) 0.07% 9.74x
Discount Shopping 0.37% 9.73x
Assorted Topics (Horoscopes, Online Arcade Games, Quizzes) 4.66% 9.47x
Humor & Entertainment 0.45% 9.21x
Assorted Topics (Safari, Health, Wellness, Sports) 0.04% 8.96x
Chat Rooms 0.12% 8.64x
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) 0.04% 8.42x
Shopping Catalogs 0.68% 8.41x
Composition Percentage: The overlap percentage between the Identity Theft Protection Researchers audience and the Content Affinity attribute.
Index: A comparison of the Identity Theft Protection Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Identity Theft Protection Researchers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female