Explore the Identity Theft Protection Researchers Audience
Below you'll find more information about the Identity Theft Protection Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 3.2 million unique devices whose actions qualify for the Identity Theft Protection Researchers audience.
INTERESTS
The Identity Theft Protection Researchers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Identity Theft Protection Researchers audience is Discount Big Box Shoppers.
| Interest | Composition | Index |
| Discount Big Box Shoppers | 16.44% | 11.32x |
| Flower & Gift Basket Shoppers | 17.69% | 11.22x |
| Mortgage Researchers | 19.75% | 11.11x |
| First Aid Researchers | 17.78% | 11.06x |
| Ink & Toner Shoppers | 19.94% | 11.00x |
| Home Printer Shoppers | 20.14% | 10.93x |
| Home Buyers | 16.79% | 10.63x |
| Home Goods Supercenter Shoppers | 16.17% | 10.63x |
| Home Rug Shoppers | 16.21% | 10.60x |
| Home Decor Shoppers | 15.67% | 10.51x |
Composition Percentage:
The overlap percentage between the Identity Theft Protection Researchers audience and the Interest attribute.
Index: A comparison of the Identity Theft Protection Researchers audience to the internet population.
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APPAREL RETAILERS
The Identity Theft Protection Researchers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Identity Theft Protection Researchers audience is Columbia.
| Location | Composition | Index |
| Columbia | 0.01% | 1.34x |
| Belk | 0.02% | 1.32x |
| Chicos | 0.05% | 1.25x |
| LL Bean | 0.01% | 1.22x |
| Gymboree | 0.03% | 1.19x |
| Jos A. Bank Clothiers | 0.17% | 1.15x |
| Brooks Brothers | 0.04% | 1.14x |
| Free People | 0.02% | 1.13x |
| Tommy Bahama | 0.02% | 1.11x |
| Express | 0.03% | 1.10x |
Composition Percentage:
The overlap percentage between the Identity Theft Protection Researchers audience and the Location attribute.
Index: A comparison of the Identity Theft Protection Researchers audience to the internet population.
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WEBSITES
The Identity Theft Protection Researchers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Identity Theft Protection Researchers audience is equifax.com.
| Website | Composition | Index |
| equifax.com | 1.02% | 33.28x |
| wa.gov | 1.76% | 29.85x |
| dictionary.reference.com | 1.07% | 27.44x |
| bbb.org | 3.92% | 26.88x |
| keurig.com | 1.05% | 24.10x |
| transunion.com | 5.30% | 23.94x |
| mcafee.com | 1.89% | 22.83x |
| olivegarden.com | 1.03% | 22.47x |
| starwoodhotels.com | 1.04% | 21.91x |
| puritan.com | 1.02% | 21.80x |
Composition Percentage:
The overlap percentage between the Identity Theft Protection Researchers audience and the Web attribute.
Index: A comparison of the Identity Theft Protection Researchers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Identity Theft Protection Researchers audience is ISPs & Local Services.
| Content Affinity | Composition | Index |
| ISPs & Local Services | 0.10% | 11.49x |
| Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales) | 0.11% | 11.34x |
| Credit Unions & Consumer Protection | 0.47% | 10.42x |
| Humor & Entertainment | 1.26% | 9.80x |
| Assorted Topics (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews) | 0.57% | 7.93x |
| Discount Shopping | 3.16% | 7.37x |
| Pacific Northwest Sports & News Cluster | 6.08% | 7.28x |
| Low Budget Shoppers | 1.42% | 6.88x |
| Computer Printers | 0.48% | 6.69x |
| Shopping Catalogs | 1.97% | 6.68x |
Composition Percentage:
The overlap percentage between the Identity Theft Protection Researchers audience and the Content Affinity attribute.
Index: A comparison of the Identity Theft Protection Researchers audience to the internet population.
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DEMOGRAPHICS
The Identity Theft Protection Researchers audience resonates most for the following age bracket and gender.
Age
65 and Over
Gender
Female
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