Dstillery Audiences

IDENTITY THEFT PROTECTION RESEARCHERS

Audience Size: 2.4 Million Devices

Explore the Identity Theft Protection Researchers Audience

Below you'll find more information about the Identity Theft Protection Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 2.4 million unique devices whose actions qualify for the Identity Theft Protection Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Identity Theft Protection Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Identity Theft Protection Researchers audience is Credit Score Researchers.

Interest Composition Index
Credit Score Researchers 25.51% 18.66x
Credit Union Researchers 23.94% 18.09x
Casual Dining Restaurant Researchers 20.33% 17.99x
Flower & Gift Basket Shoppers 22.57% 17.94x
Mortgage Researchers 24.20% 17.46x
Ink & Toner Shoppers 23.30% 17.24x
Home Rug Shoppers 17.85% 17.14x
Home Goods Supercenter Shoppers 17.87% 17.13x
Financial Advisors 24.57% 17.06x
Discount Big Box Shoppers 20.20% 16.87x
Composition Percentage: The overlap percentage between the Identity Theft Protection Researchers audience and the Interest attribute.
Index: A comparison of the Identity Theft Protection Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Identity Theft Protection Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Identity Theft Protection Researchers audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.36% 1.40x
Intermix 0.02% 1.32x
Belk 0.02% 1.31x
Buckle 0.25% 1.26x
Bonobos 0.08% 1.26x
Mens Wearhouse 0.54% 1.25x
White House Black Market 0.31% 1.20x
Chicos 0.07% 1.17x
Johnston and Murphy 0.34% 1.11x
Patagonia 0.02% 1.07x
Composition Percentage: The overlap percentage between the Identity Theft Protection Researchers audience and the Location attribute.
Index: A comparison of the Identity Theft Protection Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Identity Theft Protection Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Identity Theft Protection Researchers audience is wa.gov.

Website Composition Index
wa.gov 1.33% 27.77x
wsdot.com 2.20% 23.24x
bbb.org 2.85% 20.10x
safeco.com 1.13% 18.22x
mcafee.com 1.56% 17.85x
compare99.com 1.86% 17.55x
ucomparehealthcare.com 2.04% 17.34x
findthecompany.com 1.61% 17.15x
bitlanders.com 1.27% 17.13x
weekly-ads.us 1.59% 17.08x
Composition Percentage: The overlap percentage between the Identity Theft Protection Researchers audience and the Web attribute.
Index: A comparison of the Identity Theft Protection Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Identity Theft Protection Researchers audience is Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales).

Content Affinity Composition Index
Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales) 0.09% 14.90x
ISPs & Local Services 0.07% 14.67x
Credit Unions & Consumer Protection 0.44% 12.42x
Humor & Entertainment 1.23% 11.44x
Discount Shopping 2.63% 9.43x
Low Budget Shoppers 1.09% 9.09x
Shopping Catalogs 1.81% 8.65x
Home Printing 0.31% 7.94x
Assorted Topics (Horoscopes, Online Arcade Games, Quizzes) 4.67% 7.82x
Assorted Topics (Insurance, Travel, Viral Media) 0.02% 7.80x
Composition Percentage: The overlap percentage between the Identity Theft Protection Researchers audience and the Content Affinity attribute.
Index: A comparison of the Identity Theft Protection Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Identity Theft Protection Researchers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male