Dstillery Audiences

IDENTITY THEFT PROTECTION RESEARCHERS

Audience Size: 2.1 Million Devices

Explore the Identity Theft Protection Researchers Audience

Below you'll find more information about the Identity Theft Protection Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 2.1 million unique devices whose actions qualify for the Identity Theft Protection Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Identity Theft Protection Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Identity Theft Protection Researchers audience is Credit Score Researchers.

Interest Composition Index
Credit Score Researchers 19.92% 10.43x
Ink & Toner Shoppers 18.55% 9.97x
Home Rug Shoppers 18.19% 9.93x
Home Goods Supercenter Shoppers 18.19% 9.93x
Home Decor Shoppers 16.56% 9.31x
Mortgage Researchers 18.65% 9.05x
Self Storage Shoppers 17.82% 9.05x
Flight and Hotel Shoppers 17.20% 8.86x
Casual Dining Restaurant Researchers 19.47% 8.79x
Home Buyers 14.64% 8.76x
Composition Percentage: The overlap percentage between the Identity Theft Protection Researchers audience and the Interest attribute.
Index: A comparison of the Identity Theft Protection Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Identity Theft Protection Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Identity Theft Protection Researchers audience is Chicos.

Location Composition Index
Chicos 0.01% 1.31x
Mens Wearhouse 0.01% 1.21x
Carhartt 0.14% 1.09x
Maurices 0.01% 1.06x
Victoria's Secret 0.01% 1.06x
Journeys 0.01% 0.94x
Old Navy 0.01% 0.92x
Composition Percentage: The overlap percentage between the Identity Theft Protection Researchers audience and the Location attribute.
Index: A comparison of the Identity Theft Protection Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Identity Theft Protection Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Identity Theft Protection Researchers audience is wsdot.com.

Website Composition Index
wsdot.com 1.30% 18.86x
360daily.com 1.24% 16.82x
answersite.com 1.92% 16.54x
wa.gov 3.04% 15.78x
meredith.com 2.12% 15.73x
shopping.net 3.48% 15.46x
theweb.com 1.80% 15.42x
rotita.com 1.30% 15.35x
blair.com 2.64% 14.10x
southwest.com 2.37% 13.94x
Composition Percentage: The overlap percentage between the Identity Theft Protection Researchers audience and the Web attribute.
Index: A comparison of the Identity Theft Protection Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Identity Theft Protection Researchers audience is Credit Unions & Consumer Protection.

Content Affinity Composition Index
Credit Unions & Consumer Protection 0.11% 9.40x
Online Learning 0.04% 9.38x
Assorted Topics (Safari, Health, Wellness, Sports) 0.03% 9.31x
Consumer Rewards 0.04% 8.77x
Computer Printers 0.07% 8.07x
Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales) 0.05% 7.40x
Pacific Northwest Sports & News Cluster 5.03% 6.14x
Home Printing 0.03% 6.14x
Humor & Entertainment 0.28% 6.10x
Home Decoration - Crafts & Kids 0.23% 5.99x
Composition Percentage: The overlap percentage between the Identity Theft Protection Researchers audience and the Content Affinity attribute.
Index: A comparison of the Identity Theft Protection Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Identity Theft Protection Researchers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female