Dstillery Audiences

IDENTITY THEFT PROTECTION RESEARCHERS

Audience Size: 3 Million Devices

Explore the Identity Theft Protection Researchers Audience

Below you'll find more information about the Identity Theft Protection Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the Identity Theft Protection Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Identity Theft Protection Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Identity Theft Protection Researchers audience is Credit Score Researchers.

Interest Composition Index
Credit Score Researchers 26.30% 18.95x
Home Rug Shoppers 22.88% 18.63x
Home Goods Supercenter Shoppers 22.88% 18.63x
Flower & Gift Basket Shoppers 24.76% 18.30x
Home Decor Shoppers 24.20% 18.29x
Casual Dining Restaurant Researchers 23.89% 18.01x
Credit Union Researchers 24.16% 17.81x
Ink & Toner Shoppers 24.52% 17.54x
Mortgage Researchers 25.16% 17.43x
Home Buyers 22.16% 17.43x
Composition Percentage: The overlap percentage between the Identity Theft Protection Researchers audience and the Interest attribute.
Index: A comparison of the Identity Theft Protection Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Identity Theft Protection Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Identity Theft Protection Researchers audience is The North Face.

Location Composition Index
The North Face 0.01% 1.56x
Ann Taylor 0.01% 1.49x
White House Black Market 0.04% 1.29x
Dressbarn 0.02% 1.25x
Chicos 0.03% 1.23x
Lane Bryant 0.03% 1.22x
Kate Spade 0.02% 1.19x
Brooks Brothers 0.02% 1.18x
Gymboree 0.03% 1.16x
Armani 0.01% 1.13x
Composition Percentage: The overlap percentage between the Identity Theft Protection Researchers audience and the Location attribute.
Index: A comparison of the Identity Theft Protection Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Identity Theft Protection Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Identity Theft Protection Researchers audience is wa.gov.

Website Composition Index
wa.gov 1.12% 24.25x
wsdot.com 1.62% 24.20x
bbb.org 1.38% 23.32x
weekly-ads.us 1.03% 22.63x
ucomparehealthcare.com 1.09% 22.50x
compare99.com 1.17% 22.38x
alaskaair.com 3.01% 21.21x
microsoftcasualgames.com 1.04% 20.82x
transunion.com 3.61% 20.45x
symptomfind.com 2.31% 19.96x
Composition Percentage: The overlap percentage between the Identity Theft Protection Researchers audience and the Web attribute.
Index: A comparison of the Identity Theft Protection Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Identity Theft Protection Researchers audience is ISPs & Local Services.

Content Affinity Composition Index
ISPs & Local Services 0.03% 16.51x
Humor & Entertainment 0.81% 11.97x
Credit Unions & Consumer Protection 0.36% 11.96x
Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales) 0.06% 11.41x
Discount Shopping 1.49% 10.57x
Shopping Catalogs 1.13% 9.49x
Assorted Topics (Horoscopes, Online Arcade Games, Quizzes) 4.69% 9.43x
Assorted Topics (Cooking, Games, Viral Media) 0.06% 9.18x
Assorted Topics (Discount Shopping, Price Comparison, Custom Stamps, Lamination, Arcade Games, Paper Shredding) 0.16% 8.95x
Low Budget Shoppers 0.66% 8.78x
Composition Percentage: The overlap percentage between the Identity Theft Protection Researchers audience and the Content Affinity attribute.
Index: A comparison of the Identity Theft Protection Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Identity Theft Protection Researchers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female