Dstillery Audiences

IDENTITY THEFT PROTECTION RESEARCHERS

Audience Size: 2.5 Million Devices

Explore the Identity Theft Protection Researchers Audience

Below you'll find more information about the Identity Theft Protection Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 2.5 million unique devices whose actions qualify for the Identity Theft Protection Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Identity Theft Protection Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Identity Theft Protection Researchers audience is Casual Dining Restaurant Researchers.

Interest Composition Index
Casual Dining Restaurant Researchers 18.28% 13.63x
Flower & Gift Basket Shoppers 18.73% 13.54x
Credit Union Researchers 19.36% 13.51x
Home Rug Shoppers 17.54% 13.47x
Home Goods Supercenter Shoppers 17.55% 13.47x
Home Printer Shoppers 20.40% 13.44x
Financial Advisors 20.21% 13.16x
Credit Score Researchers 20.69% 13.16x
Department Store Shoppers 17.01% 12.98x
Discount Big Box Shoppers 17.60% 12.87x
Composition Percentage: The overlap percentage between the Identity Theft Protection Researchers audience and the Interest attribute.
Index: A comparison of the Identity Theft Protection Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Identity Theft Protection Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Identity Theft Protection Researchers audience is LL Bean.

Location Composition Index
LL Bean 0.01% 1.60x
REI 0.02% 1.32x
Jos A. Bank Clothiers 0.36% 1.31x
Buckle 0.20% 1.25x
Express Outlets 0.01% 1.21x
Mens Wearhouse 0.54% 1.19x
Bonobos 0.06% 1.13x
Belk 0.01% 1.10x
Abercrombie & Fitch 0.04% 1.04x
Johnston and Murphy 0.13% 1.04x
Composition Percentage: The overlap percentage between the Identity Theft Protection Researchers audience and the Location attribute.
Index: A comparison of the Identity Theft Protection Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Identity Theft Protection Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Identity Theft Protection Researchers audience is wa.gov.

Website Composition Index
wa.gov 1.41% 27.29x
wsdot.com 2.22% 23.08x
bbb.org 3.13% 20.98x
mcafee.com 1.61% 19.21x
safeco.com 1.19% 18.44x
transunion.com 5.00% 18.18x
findthecompany.com 1.73% 17.75x
compare99.com 1.95% 17.63x
ucomparehealthcare.com 2.20% 17.53x
bitlanders.com 1.31% 17.37x
Composition Percentage: The overlap percentage between the Identity Theft Protection Researchers audience and the Web attribute.
Index: A comparison of the Identity Theft Protection Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Identity Theft Protection Researchers audience is ISPs & Local Services.

Content Affinity Composition Index
ISPs & Local Services 0.07% 12.33x
Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales) 0.07% 10.58x
Credit Unions & Consumer Protection 0.20% 10.24x
Humor & Entertainment 1.58% 9.63x
Discount Shopping 3.09% 7.60x
Assorted Topics (Horoscopes, Online Arcade Games, Quizzes) 4.29% 7.24x
Shopping Catalogs 2.13% 7.22x
Low Budget Shoppers 1.10% 7.09x
Computer Printers 0.22% 6.83x
Assorted Topics (Discount Shopping, Price Comparison, Custom Stamps, Lamination, Arcade Games, Paper Shredding) 0.17% 6.80x
Composition Percentage: The overlap percentage between the Identity Theft Protection Researchers audience and the Content Affinity attribute.
Index: A comparison of the Identity Theft Protection Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Identity Theft Protection Researchers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male