Dstillery Audiences

IDENTITY THEFT PROTECTION RESEARCHERS

Audience Size: 3.9 Million Devices

Explore the Identity Theft Protection Researchers Audience

Below you'll find more information about the Identity Theft Protection Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 3.9 million unique devices whose actions qualify for the Identity Theft Protection Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Identity Theft Protection Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Identity Theft Protection Researchers audience is Home Rug Shoppers.

Interest Composition Index
Home Rug Shoppers 28.11% 13.58x
Home Goods Supercenter Shoppers 28.11% 13.57x
Credit Score Researchers 31.51% 13.30x
Home Decor Shoppers 28.33% 13.23x
Flower & Gift Basket Shoppers 27.20% 13.11x
Casual Dining Restaurant Researchers 26.83% 13.10x
Mortgage Researchers 27.28% 12.88x
Credit Union Researchers 26.35% 12.87x
Ink & Toner Shoppers 30.39% 12.56x
First Aid Researchers 27.78% 12.52x
Composition Percentage: The overlap percentage between the Identity Theft Protection Researchers audience and the Interest attribute.
Index: A comparison of the Identity Theft Protection Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Identity Theft Protection Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Identity Theft Protection Researchers audience is Tommy Bahama.

Location Composition Index
Tommy Bahama 0.01% 1.38x
Dressbarn 0.03% 1.26x
Ann Taylor 0.01% 1.23x
Jos A. Bank Clothiers 0.04% 1.21x
Chicos 0.04% 1.20x
LOFT 0.05% 1.18x
Ralph Lauren 0.01% 1.17x
Mens Wearhouse 0.05% 1.15x
Brooks Brothers 0.02% 1.14x
Eddie Bauer 0.02% 1.13x
Composition Percentage: The overlap percentage between the Identity Theft Protection Researchers audience and the Location attribute.
Index: A comparison of the Identity Theft Protection Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Identity Theft Protection Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Identity Theft Protection Researchers audience is wa.gov.

Website Composition Index
wa.gov 1.17% 17.91x
symptomfind.com 2.01% 17.53x
alaskaair.com 2.26% 16.96x
transunion.com 2.75% 16.71x
goodrx.com 2.69% 16.17x
wsdot.com 1.53% 16.02x
meredith.com 5.19% 15.54x
2017savings.com 1.19% 15.44x
chase.com 1.08% 15.42x
toysrus.com 1.06% 15.31x
Composition Percentage: The overlap percentage between the Identity Theft Protection Researchers audience and the Web attribute.
Index: A comparison of the Identity Theft Protection Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Identity Theft Protection Researchers audience is ISPs & Local Services.

Content Affinity Composition Index
ISPs & Local Services 0.02% 13.15x
Credit Unions & Consumer Protection 0.26% 10.17x
Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales) 0.06% 9.93x
Humor & Entertainment 0.63% 9.72x
Discount Shopping 0.99% 8.97x
Assorted Topics (Cooking, Games, Viral Media) 0.03% 8.43x
Assorted Topics (Horoscopes, Online Arcade Games, Quizzes) 4.46% 8.31x
Assorted Topics (Discount Shopping, Price Comparison, Custom Stamps, Lamination, Arcade Games, Paper Shredding) 0.10% 7.72x
Shopping Catalogs 0.89% 7.66x
Beach Vacations 2.61% 7.51x
Composition Percentage: The overlap percentage between the Identity Theft Protection Researchers audience and the Content Affinity attribute.
Index: A comparison of the Identity Theft Protection Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Identity Theft Protection Researchers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female