Dstillery Audiences

IDENTITY THEFT PROTECTION RESEARCHERS

Audience Size: 2.1 Million Devices

Explore the Identity Theft Protection Researchers Audience

Below you'll find more information about the Identity Theft Protection Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 2.1 million unique devices whose actions qualify for the Identity Theft Protection Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Identity Theft Protection Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Identity Theft Protection Researchers audience is Credit Score Researchers.

Interest Composition Index
Credit Score Researchers 17.23% 10.60x
Ink & Toner Shoppers 16.60% 10.46x
Home Goods Supercenter Shoppers 12.71% 10.31x
Home Rug Shoppers 12.71% 10.31x
Home Medical Supplies Shoppers 15.98% 10.04x
Getaways Researchers 11.72% 9.84x
Flight and Hotel Shoppers 13.67% 9.78x
Home Buyers 11.01% 9.75x
Cardio Health Researchers 16.24% 9.72x
Vacation Planners 13.02% 9.63x
Composition Percentage: The overlap percentage between the Identity Theft Protection Researchers audience and the Interest attribute.
Index: A comparison of the Identity Theft Protection Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Identity Theft Protection Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Identity Theft Protection Researchers audience is The Childrens Place.

Location Composition Index
The Childrens Place 0.04% 1.25x
Buckle 0.03% 1.22x
Carhartt 0.26% 1.22x
Old Navy 0.04% 1.21x
Forever 21 0.01% 1.16x
Zumiez 0.02% 1.15x
American Eagle Outfitters 0.02% 1.15x
Victoria's Secret 0.04% 1.14x
Lane Bryant 0.02% 1.14x
J. Crew 0.01% 1.12x
Composition Percentage: The overlap percentage between the Identity Theft Protection Researchers audience and the Location attribute.
Index: A comparison of the Identity Theft Protection Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Identity Theft Protection Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Identity Theft Protection Researchers audience is wa.gov.

Website Composition Index
wa.gov 3.24% 19.06x
wsdot.com 1.06% 18.91x
shop411.com 2.58% 14.06x
smarter.com 1.39% 13.78x
symptomfind.com 1.21% 12.80x
theanswerhub.com 1.15% 11.66x
nbcrightnow.com 1.07% 11.61x
fastquicksearch.com 2.76% 11.58x
questionsanswered.net 2.83% 10.53x
officedepot.com 1.20% 10.43x
Composition Percentage: The overlap percentage between the Identity Theft Protection Researchers audience and the Web attribute.
Index: A comparison of the Identity Theft Protection Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Identity Theft Protection Researchers audience is Assorted Topics (Coupons, Stain Removal, Seafood).

Content Affinity Composition Index
Assorted Topics (Coupons, Stain Removal, Seafood) 0.02% 9.81x
Auctions & Repossessions 0.02% 9.59x
Assorted Topics (Elderly, Europe, Viral Media) 0.03% 9.15x
Professional Audio Visual 0.02% 7.84x
Assorted Topics (Games, Calendars, Journals, Pillows, Fitness) 0.02% 7.19x
Flower Shopping 0.03% 6.90x
Pacific Northwest Sports & News Cluster 3.63% 6.87x
Humor & Entertainment 0.22% 6.33x
Bathrooms & Plumbing 0.03% 6.28x
Home Remodeling 0.09% 5.92x
Composition Percentage: The overlap percentage between the Identity Theft Protection Researchers audience and the Content Affinity attribute.
Index: A comparison of the Identity Theft Protection Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Identity Theft Protection Researchers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female