Dstillery Audiences

IDENTITY THEFT PROTECTION RESEARCHERS

Audience Size: 3.2 Million Devices

Explore the Identity Theft Protection Researchers Audience

Below you'll find more information about the Identity Theft Protection Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 3.2 million unique devices whose actions qualify for the Identity Theft Protection Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Identity Theft Protection Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Identity Theft Protection Researchers audience is Discount Big Box Shoppers.

Interest Composition Index
Discount Big Box Shoppers 16.44% 11.32x
Flower & Gift Basket Shoppers 17.69% 11.22x
Mortgage Researchers 19.75% 11.11x
First Aid Researchers 17.78% 11.06x
Ink & Toner Shoppers 19.94% 11.00x
Home Printer Shoppers 20.14% 10.93x
Home Buyers 16.79% 10.63x
Home Goods Supercenter Shoppers 16.17% 10.63x
Home Rug Shoppers 16.21% 10.60x
Home Decor Shoppers 15.67% 10.51x
Composition Percentage: The overlap percentage between the Identity Theft Protection Researchers audience and the Interest attribute.
Index: A comparison of the Identity Theft Protection Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Identity Theft Protection Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Identity Theft Protection Researchers audience is Columbia.

Location Composition Index
Columbia 0.01% 1.34x
Belk 0.02% 1.32x
Chicos 0.05% 1.25x
LL Bean 0.01% 1.22x
Gymboree 0.03% 1.19x
Jos A. Bank Clothiers 0.17% 1.15x
Brooks Brothers 0.04% 1.14x
Free People 0.02% 1.13x
Tommy Bahama 0.02% 1.11x
Express 0.03% 1.10x
Composition Percentage: The overlap percentage between the Identity Theft Protection Researchers audience and the Location attribute.
Index: A comparison of the Identity Theft Protection Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Identity Theft Protection Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Identity Theft Protection Researchers audience is equifax.com.

Website Composition Index
equifax.com 1.02% 33.28x
wa.gov 1.76% 29.85x
dictionary.reference.com 1.07% 27.44x
bbb.org 3.92% 26.88x
keurig.com 1.05% 24.10x
transunion.com 5.30% 23.94x
mcafee.com 1.89% 22.83x
olivegarden.com 1.03% 22.47x
starwoodhotels.com 1.04% 21.91x
puritan.com 1.02% 21.80x
Composition Percentage: The overlap percentage between the Identity Theft Protection Researchers audience and the Web attribute.
Index: A comparison of the Identity Theft Protection Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Identity Theft Protection Researchers audience is ISPs & Local Services.

Content Affinity Composition Index
ISPs & Local Services 0.10% 11.49x
Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales) 0.11% 11.34x
Credit Unions & Consumer Protection 0.47% 10.42x
Humor & Entertainment 1.26% 9.80x
Assorted Topics (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews) 0.57% 7.93x
Discount Shopping 3.16% 7.37x
Pacific Northwest Sports & News Cluster 6.08% 7.28x
Low Budget Shoppers 1.42% 6.88x
Computer Printers 0.48% 6.69x
Shopping Catalogs 1.97% 6.68x
Composition Percentage: The overlap percentage between the Identity Theft Protection Researchers audience and the Content Affinity attribute.
Index: A comparison of the Identity Theft Protection Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Identity Theft Protection Researchers audience resonates most for the following age bracket and gender.
Age
65 and Over
Gender
Female