Dstillery Audiences

IDENTITY THEFT PROTECTION RESEARCHERS

Audience Size: 3.1 Million Devices

Explore the Identity Theft Protection Researchers Audience

Below you'll find more information about the Identity Theft Protection Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 3.1 million unique devices whose actions qualify for the Identity Theft Protection Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Identity Theft Protection Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Identity Theft Protection Researchers audience is Credit Score Researchers.

Interest Composition Index
Credit Score Researchers 22.51% 21.13x
Credit Union Researchers 20.90% 20.92x
Casual Dining Restaurant Researchers 15.84% 20.45x
Flower & Gift Basket Shoppers 17.64% 20.42x
Mortgage Researchers 18.74% 20.30x
Discount Big Box Shoppers 15.99% 19.90x
Ink & Toner Shoppers 19.12% 19.70x
First Aid Researchers 17.23% 19.38x
Financial Advisors 21.13% 19.30x
Home Goods Supercenter Shoppers 14.86% 19.27x
Composition Percentage: The overlap percentage between the Identity Theft Protection Researchers audience and the Interest attribute.
Index: A comparison of the Identity Theft Protection Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Identity Theft Protection Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Identity Theft Protection Researchers audience is Dressbarn.

Location Composition Index
Dressbarn 0.04% 1.39x
Jos A. Bank Clothiers 0.28% 1.30x
Columbia 0.01% 1.18x
Mens Wearhouse 0.41% 1.18x
Gymboree 0.02% 1.17x
Chicos 0.04% 1.17x
Free People 0.02% 1.16x
Tommy Bahama 0.02% 1.15x
Buckle 0.09% 1.15x
Patagonia 0.02% 1.14x
Composition Percentage: The overlap percentage between the Identity Theft Protection Researchers audience and the Location attribute.
Index: A comparison of the Identity Theft Protection Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Identity Theft Protection Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Identity Theft Protection Researchers audience is wa.gov.

Website Composition Index
wa.gov 1.54% 27.33x
wsdot.com 2.24% 22.06x
bbb.org 3.40% 21.97x
mcafee.com 1.70% 19.93x
transunion.com 5.10% 19.29x
findthecompany.com 1.83% 18.35x
safeco.com 1.29% 17.92x
compare99.com 1.98% 17.82x
ucomparehealthcare.com 2.33% 17.81x
alaskaair.com 6.27% 17.39x
Composition Percentage: The overlap percentage between the Identity Theft Protection Researchers audience and the Web attribute.
Index: A comparison of the Identity Theft Protection Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Identity Theft Protection Researchers audience is ISPs & Local Services.

Content Affinity Composition Index
ISPs & Local Services 0.08% 14.92x
Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales) 0.09% 13.27x
Credit Unions & Consumer Protection 0.45% 12.88x
Humor & Entertainment 1.15% 11.39x
Low Budget Shoppers 1.16% 8.78x
Discount Shopping 2.67% 8.78x
Assorted Topics (Cooking, Games, Viral Media) 0.10% 8.14x
Pacific Northwest Sports & News Cluster 6.09% 8.02x
Shopping Catalogs 1.78% 7.98x
Assorted Topics (Phone Cards, Construction, Food Reviews) 7.70% 7.78x
Composition Percentage: The overlap percentage between the Identity Theft Protection Researchers audience and the Content Affinity attribute.
Index: A comparison of the Identity Theft Protection Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Identity Theft Protection Researchers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male