Dstillery Audiences

IDENTITY THEFT PROTECTION RESEARCHERS

Audience Size: 1.9 Million Devices

Explore the Identity Theft Protection Researchers Audience

Below you'll find more information about the Identity Theft Protection Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 1.9 million unique devices whose actions qualify for the Identity Theft Protection Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Identity Theft Protection Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Identity Theft Protection Researchers audience is Big Box Store Jewelry Sale Shoppers.

Interest Composition Index
Big Box Store Jewelry Sale Shoppers 0.95% 10.86x
Home Buyers 8.14% 10.10x
Home Rug Shoppers 9.32% 9.36x
Department Store Shoppers 9.27% 9.01x
Home Decor Shoppers 8.05% 8.98x
Ink & Toner Shoppers 13.82% 8.91x
Credit Score Researchers 13.75% 8.81x
Discount Big Box Shoppers 6.79% 8.69x
Cardio Health Researchers 15.40% 8.66x
Credit Union Researchers 11.76% 8.61x
Composition Percentage: The overlap percentage between the Identity Theft Protection Researchers audience and the Interest attribute.
Index: A comparison of the Identity Theft Protection Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Identity Theft Protection Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Identity Theft Protection Researchers audience is American Eagle Outfitters.

Location Composition Index
American Eagle Outfitters 0.02% 1.50x
White House Black Market 0.01% 1.36x
Gap 0.01% 1.27x
Chicos 0.01% 1.10x
Aeropostale 0.01% 1.08x
Carhartt 0.11% 1.07x
Mens Wearhouse 0.01% 1.05x
Maurices 0.03% 1.04x
Journeys 0.02% 0.98x
Zumiez 0.02% 0.97x
Composition Percentage: The overlap percentage between the Identity Theft Protection Researchers audience and the Location attribute.
Index: A comparison of the Identity Theft Protection Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Identity Theft Protection Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Identity Theft Protection Researchers audience is wa.gov.

Website Composition Index
wa.gov 2.25% 15.65x
wsdot.com 1.09% 13.34x
consumersearch.com 1.65% 10.23x
nbcrightnow.com 1.06% 9.91x
symptomfind.com 1.08% 9.78x
shop411.com 1.77% 9.76x
questionsanswered.net 2.63% 9.08x
houseplans.com 1.53% 8.74x
chase.com 3.30% 8.73x
momondo.com 2.53% 8.58x
Composition Percentage: The overlap percentage between the Identity Theft Protection Researchers audience and the Web attribute.
Index: A comparison of the Identity Theft Protection Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Identity Theft Protection Researchers audience is Nutrition & Diabetic Living.

Content Affinity Composition Index
Nutrition & Diabetic Living 0.04% 8.69x
Arts & Crafts 0.03% 8.38x
Pacific Northwest Sports & News Cluster 2.49% 7.70x
Shopping Catalogs 0.07% 6.84x
Humor & Entertainment 0.12% 6.05x
Weather Information 0.03% 6.04x
Retail Industry News 0.02% 5.96x
Assorted Topics (Pharmacies, Telemarketing Jobs, Women's Clothing) 0.06% 5.85x
Meeting Planning & Hotels 0.02% 5.83x
Auto Tires & Parts Repair Researchers 0.02% 5.59x
Composition Percentage: The overlap percentage between the Identity Theft Protection Researchers audience and the Content Affinity attribute.
Index: A comparison of the Identity Theft Protection Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Identity Theft Protection Researchers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female