Dstillery Audiences

IKEA ENTHUSIASTS

Audience Size: 2 Million Devices

Explore the Ikea Enthusiasts Audience

Below you'll find more information about the Ikea Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 2 million unique devices whose actions qualify for the Ikea Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Ikea Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Ikea Enthusiasts audience is Winter Holiday Celebrators.

Interest Composition Index
Winter Holiday Celebrators 47.12% 44.51x
Valentines Day With Kids 33.54% 34.67x
Travel Insurance and Safety Researchers 63.23% 31.30x
Christmas Recipe Researchers 34.67% 30.84x
Coachella Enthusiasts 31.80% 27.51x
Comedy Movie and TV Enthusiasts 25.48% 22.98x
Pantry Recipes Researchers 9.33% 21.86x
Earth Day Researchers 19.53% 21.29x
Home Design Enthusiasts 10.30% 20.11x
Home DIY Enthusiasts 11.80% 19.84x
Composition Percentage: The overlap percentage between the Ikea Enthusiasts audience and the Interest attribute.
Index: A comparison of the Ikea Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Ikea Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Ikea Enthusiasts audience is Maurices.

Location Composition Index
Maurices 0.04% 1.38x
Carhartt 0.21% 1.20x
Talbots 0.01% 1.18x
American Eagle Outfitters 0.02% 1.16x
Buckle 0.02% 1.12x
LOFT 0.01% 1.09x
The Childrens Place 0.02% 1.09x
Journeys 0.02% 1.04x
Victoria's Secret 0.03% 1.04x
Dressbarn 0.01% 1.03x
Composition Percentage: The overlap percentage between the Ikea Enthusiasts audience and the Location attribute.
Index: A comparison of the Ikea Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Ikea Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Ikea Enthusiasts audience is uber-facts.com.

Website Composition Index
uber-facts.com 1.90% 53.93x
dykn.com 2.08% 52.30x
mindfulgazette.com 13.60% 51.07x
economicr.com 11.35% 51.06x
womenadvance.com 21.24% 50.41x
tradingdraft.com 20.26% 48.62x
foodfortravel.com 14.81% 48.53x
shliza.com 13.04% 48.14x
lifelistener.com 14.55% 48.09x
epiqlife.com 16.85% 48.03x
Composition Percentage: The overlap percentage between the Ikea Enthusiasts audience and the Web attribute.
Index: A comparison of the Ikea Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Ikea Enthusiasts audience is Natural & Healthy Living Researchers.

Content Affinity Composition Index
Natural & Healthy Living Researchers 0.16% 25.64x
Parenting Blogs 1.58% 19.65x
Comedy Content 0.34% 17.96x
Quebec Hunting & Outdoors Cluster 0.25% 14.58x
Assorted Topics (Car News, Animals, Viral Media) 0.81% 14.02x
Quebec Real Estate 0.55% 13.74x
Conscious Living 1.57% 13.54x
DIY Decoration & Furniture 1.84% 11.70x
Shoes & Accessories 0.03% 11.15x
Online Games for Kids 0.57% 11.13x
Composition Percentage: The overlap percentage between the Ikea Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Ikea Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Ikea Enthusiasts audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female