Explore the Ikea Enthusiasts Audience
Below you'll find more information about the Ikea Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 2.9 million unique devices whose actions qualify for the Ikea Enthusiasts audience.
INTERESTS
The Ikea Enthusiasts audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Ikea Enthusiasts audience is Travel Insurance and Safety Researchers.
| Interest | Composition | Index |
| Travel Insurance and Safety Researchers | 56.25% | 76.17x |
| Pantry Recipes Researchers | 7.16% | 24.12x |
| Animated GIF Searchers | 18.67% | 23.17x |
| Architecture Enthusiasts | 9.94% | 21.27x |
| Home DIY Enthusiasts | 10.32% | 20.67x |
| Cat Lovers | 10.14% | 20.52x |
| Tiny Home Researchers | 11.23% | 20.33x |
| Home Design Enthusiasts | 8.09% | 20.17x |
| Shelf-Stable Food Content Readers | 5.80% | 19.11x |
| Kitchen & Bathroom Remodelers | 9.08% | 17.92x |
Composition Percentage:
The overlap percentage between the Ikea Enthusiasts audience and the Interest attribute.
Index: A comparison of the Ikea Enthusiasts audience to the internet population.
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APPAREL RETAILERS
The Ikea Enthusiasts audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Ikea Enthusiasts audience is Lane Bryant.
| Location | Composition | Index |
| Lane Bryant | 0.02% | 2.41x |
| White House Black Market | 0.01% | 1.76x |
| Old Navy | 0.02% | 1.67x |
| Carhartt | 0.12% | 1.41x |
| Journeys | 0.02% | 1.26x |
| The Childrens Place | 0.01% | 1.23x |
| Maurices | 0.01% | 0.99x |
| Victoria's Secret | 0.01% | 0.97x |
Composition Percentage:
The overlap percentage between the Ikea Enthusiasts audience and the Location attribute.
Index: A comparison of the Ikea Enthusiasts audience to the internet population.
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WEBSITES
The Ikea Enthusiasts audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Ikea Enthusiasts audience is theappear.com.
| Website | Composition | Index |
| theappear.com | 1.90% | 36.25x |
| thisiswhyimsingle.com | 14.78% | 35.13x |
| awkwardmom.com | 4.58% | 34.81x |
| uber-facts.com | 5.40% | 34.01x |
| defused.com | 5.79% | 32.19x |
| humansoftumblr.com | 8.73% | 31.25x |
| awkward.com | 10.06% | 31.22x |
| iqreaders.com | 13.18% | 30.97x |
| tv-bee.com | 6.90% | 30.89x |
| foodfortravel.com | 23.66% | 30.33x |
Composition Percentage:
The overlap percentage between the Ikea Enthusiasts audience and the Web attribute.
Index: A comparison of the Ikea Enthusiasts audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Ikea Enthusiasts audience is Canada Shopping - General Commerce.
| Content Affinity | Composition | Index |
| Canada Shopping - General Commerce | 0.59% | 26.12x |
| Comedy Content | 0.39% | 24.97x |
| Parenting Blogs | 0.95% | 21.03x |
| DIY Decoration & Furniture | 2.53% | 20.71x |
| Canadian Real Estate Researcher Cluster | 0.24% | 19.37x |
| Canada Shopping - Kitchenware | 0.47% | 18.05x |
| Canada Tax and Finance Research Cluster | 0.89% | 16.64x |
| Quebec Vacations | 1.32% | 16.60x |
| Canadian Universities | 0.28% | 15.97x |
| Toronto Tourism | 0.22% | 15.82x |
Composition Percentage:
The overlap percentage between the Ikea Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Ikea Enthusiasts audience to the internet population.
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DEMOGRAPHICS
The Ikea Enthusiasts audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female
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