Dstillery Audiences

IKEA ENTHUSIASTS

Audience Size: 2.8 Million Devices

Explore the Ikea Enthusiasts Audience

Below you'll find more information about the Ikea Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 2.8 million unique devices whose actions qualify for the Ikea Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Ikea Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Ikea Enthusiasts audience is Travel Insurance and Safety Researchers.

Interest Composition Index
Travel Insurance and Safety Researchers 64.46% 33.04x
Christmas Recipe Researchers 34.10% 30.49x
Pantry Recipes Researchers 10.26% 19.04x
Christmas Movie Enthusiasts 17.53% 17.52x
Architecture Enthusiasts 16.96% 17.05x
Home DIY Enthusiasts 14.14% 16.96x
Home Design Enthusiasts 12.81% 16.05x
Tiny Home Researchers 21.62% 16.03x
Shelf-Stable Food Content Readers 8.07% 15.88x
Home Remodelers 12.27% 15.38x
Composition Percentage: The overlap percentage between the Ikea Enthusiasts audience and the Interest attribute.
Index: A comparison of the Ikea Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Ikea Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Ikea Enthusiasts audience is H&M.

Location Composition Index
H&M 0.02% 1.54x
Dressbarn 0.02% 1.39x
Lane Bryant 0.02% 1.37x
Chicos 0.02% 1.29x
Maurices 0.04% 1.28x
Carhartt 0.25% 1.25x
J. Crew 0.01% 1.18x
Buckle 0.02% 1.17x
Old Navy 0.04% 1.13x
Victoria's Secret 0.03% 1.11x
Composition Percentage: The overlap percentage between the Ikea Enthusiasts audience and the Location attribute.
Index: A comparison of the Ikea Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Ikea Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Ikea Enthusiasts audience is awkwardmom.com.

Website Composition Index
awkwardmom.com 3.53% 48.90x
uber-facts.com 3.40% 48.68x
mindfulgazette.com 21.58% 45.79x
economicr.com 17.94% 45.68x
womenadvance.com 33.38% 44.85x
happysimplemom.com 1.19% 44.69x
dykn.com 3.16% 44.27x
tradingdraft.com 32.76% 43.28x
awkward.com 5.57% 42.68x
shliza.com 20.64% 42.49x
Composition Percentage: The overlap percentage between the Ikea Enthusiasts audience and the Web attribute.
Index: A comparison of the Ikea Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Ikea Enthusiasts audience is Parenting Blogs.

Content Affinity Composition Index
Parenting Blogs 0.85% 19.12x
Natural & Healthy Living Researchers 0.20% 16.87x
Comedy Content 0.40% 16.82x
Assorted Topics (Car News, Animals, Viral Media) 0.73% 12.94x
Conscious Living 2.17% 12.87x
DIY Decoration & Furniture 1.99% 11.98x
Assorted Topics (Art, Photography, Fashion, Paranormal Activity) 2.80% 11.19x
Assorted Topics (Pets, Surveys, Social Networking, Travel, Soap Operas, Motivation) 33.57% 11.11x
Assorted Topics (Freebies, Gardens, Jewelry) 1.69% 10.97x
Unique & Personalized Fashion 0.27% 10.89x
Composition Percentage: The overlap percentage between the Ikea Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Ikea Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Ikea Enthusiasts audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female