Dstillery Audiences

IKEA ENTHUSIASTS

Audience Size: 1.9 Million Devices

Explore the Ikea Enthusiasts Audience

Below you'll find more information about the Ikea Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 1.9 million unique devices whose actions qualify for the Ikea Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Ikea Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Ikea Enthusiasts audience is Winter Holiday Celebrators.

Interest Composition Index
Winter Holiday Celebrators 50.50% 48.35x
Valentines Day With Kids 33.89% 35.24x
Travel Insurance and Safety Researchers 68.72% 32.15x
Coachella Enthusiasts 35.13% 31.77x
Christmas Recipe Researchers 35.46% 31.15x
Comedy Fans 39.52% 30.66x
Entrepreneurs 29.29% 27.58x
Earth Day Researchers 20.02% 23.78x
Comedy Movie and TV Enthusiasts 24.02% 22.94x
Home and Garden TV Fans 6.62% 22.59x
Composition Percentage: The overlap percentage between the Ikea Enthusiasts audience and the Interest attribute.
Index: A comparison of the Ikea Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Ikea Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Ikea Enthusiasts audience is Gymboree.

Location Composition Index
Gymboree 0.03% 1.29x
Gap 0.01% 1.22x
Talbots 0.02% 1.22x
Zumiez 0.04% 1.20x
Maurices 0.04% 1.18x
Mens Wearhouse 0.02% 1.08x
Old Navy 0.03% 1.08x
Journeys 0.03% 1.07x
Hollister 0.01% 1.05x
Urban Outfitters 0.02% 1.02x
Composition Percentage: The overlap percentage between the Ikea Enthusiasts audience and the Location attribute.
Index: A comparison of the Ikea Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Ikea Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Ikea Enthusiasts audience is dykn.com.

Website Composition Index
dykn.com 1.20% 55.87x
mindfulgazette.com 6.75% 54.72x
economicr.com 6.51% 53.78x
womenadvance.com 11.84% 53.08x
tradingdraft.com 10.53% 52.28x
lifelistener.com 6.91% 51.98x
foodfortravel.com 8.23% 51.83x
shliza.com 6.76% 51.49x
epiqlife.com 8.77% 51.32x
finallynews.com 14.36% 48.53x
Composition Percentage: The overlap percentage between the Ikea Enthusiasts audience and the Web attribute.
Index: A comparison of the Ikea Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Ikea Enthusiasts audience is Parenting Blogs.

Content Affinity Composition Index
Parenting Blogs 2.14% 21.38x
Comedy Content 0.24% 20.15x
Unique & Personalized Fashion 0.27% 16.31x
Online Games for Kids 0.62% 15.11x
Assorted Topics (Car News, Animals, Viral Media) 0.71% 14.96x
Local & Travel England - North Midlands 0.11% 12.08x
Assorted Topics (Conservative News, Politics, Viral Media) 4.87% 11.81x
Conscious Living 1.20% 11.63x
Entertainment & Viral News 18.63% 11.52x
Assorted Topics (Pets, Surveys, Social Networking, Travel, Soap Operas, Motivation) 43.28% 11.08x
Composition Percentage: The overlap percentage between the Ikea Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Ikea Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Ikea Enthusiasts audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female