Dstillery Audiences

IKEA ENTHUSIASTS

Audience Size: 3.1 Million Devices

Explore the Ikea Enthusiasts Audience

Below you'll find more information about the Ikea Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 3.1 million unique devices whose actions qualify for the Ikea Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Ikea Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Ikea Enthusiasts audience is Travel Insurance and Safety Researchers.

Interest Composition Index
Travel Insurance and Safety Researchers 65.91% 35.52x
Pantry Recipes Researchers 8.91% 14.72x
Tiny Home Researchers 19.48% 14.17x
Architecture Enthusiasts 14.99% 14.01x
Home DIY Enthusiasts 13.45% 13.27x
Animated GIF Searchers 24.69% 13.19x
Home Design Enthusiasts 12.54% 12.76x
Home-Made Face Mask Researchers 9.22% 12.26x
Shelf-Stable Food Content Readers 7.47% 12.17x
Kitchen & Bathroom Remodelers 13.75% 12.11x
Composition Percentage: The overlap percentage between the Ikea Enthusiasts audience and the Interest attribute.
Index: A comparison of the Ikea Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Ikea Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Ikea Enthusiasts audience is Lane Bryant.

Location Composition Index
Lane Bryant 0.03% 1.41x
Maurices 0.05% 1.30x
Talbots 0.02% 1.30x
Old Navy 0.04% 1.26x
Dressbarn 0.02% 1.24x
Buckle 0.03% 1.23x
Forever 21 0.01% 1.18x
Carhartt 0.27% 1.16x
Aeropostale 0.02% 1.16x
The Childrens Place 0.03% 1.15x
Composition Percentage: The overlap percentage between the Ikea Enthusiasts audience and the Location attribute.
Index: A comparison of the Ikea Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Ikea Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Ikea Enthusiasts audience is awkwardmom.com.

Website Composition Index
awkwardmom.com 4.76% 43.70x
iqreaders.com 16.41% 41.92x
uber-facts.com 4.96% 40.66x
humansoftumblr.com 7.10% 39.93x
mindfulgazette.com 32.15% 39.90x
awkward.com 7.70% 39.21x
dykn.com 4.28% 38.84x
happysimplemom.com 1.75% 38.83x
economicr.com 27.06% 38.82x
womenadvance.com 47.35% 36.75x
Composition Percentage: The overlap percentage between the Ikea Enthusiasts audience and the Web attribute.
Index: A comparison of the Ikea Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Ikea Enthusiasts audience is Comedy Content.

Content Affinity Composition Index
Comedy Content 0.63% 21.16x
Parenting Blogs 1.02% 18.76x
Natural & Healthy Living Researchers 0.20% 15.58x
Assorted Topics (Car News, Animals, Viral Media) 0.70% 13.35x
DIY Decoration & Furniture 2.53% 13.13x
Conscious Living 3.24% 12.46x
Furniture & Home Improvement 1.19% 11.25x
Assorted Topics (Pets, Surveys, Social Networking, Travel, Soap Operas, Motivation) 30.24% 11.15x
Assorted Topics (Freebies, Gardens, Jewelry) 2.37% 10.79x
Assorted Topics (Art, Photography, Fashion, Paranormal Activity) 3.35% 10.46x
Composition Percentage: The overlap percentage between the Ikea Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Ikea Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Ikea Enthusiasts audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female