Dstillery Audiences

IKEA ENTHUSIASTS

Audience Size: 2.6 Million Devices

Explore the Ikea Enthusiasts Audience

Below you'll find more information about the Ikea Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the Ikea Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Ikea Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Ikea Enthusiasts audience is Winter Holiday Celebrators.

Interest Composition Index
Winter Holiday Celebrators 58.37% 29.97x
Travel Insurance and Safety Researchers 56.84% 29.89x
Travel Book Readers 50.58% 28.01x
Pet Lovers 23.32% 23.62x
Online Investors 32.99% 22.70x
Comedy Fans 34.24% 22.60x
Entrepreneurs 26.26% 21.76x
Hospital Related Content Readers 32.70% 21.51x
Valentines Day With Kids 43.14% 21.43x
Coachella Enthusiasts 41.27% 21.21x
Composition Percentage: The overlap percentage between the Ikea Enthusiasts audience and the Interest attribute.
Index: A comparison of the Ikea Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Ikea Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Ikea Enthusiasts audience is Gymboree.

Location Composition Index
Gymboree 0.02% 1.61x
Zumiez 0.02% 1.54x
Journeys 0.01% 1.45x
Old Navy 0.02% 1.32x
Maurices 0.03% 1.27x
Composition Percentage: The overlap percentage between the Ikea Enthusiasts audience and the Location attribute.
Index: A comparison of the Ikea Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Ikea Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Ikea Enthusiasts audience is economicr.com.

Website Composition Index
economicr.com 1.53% 45.00x
mindfulgazette.com 1.28% 44.28x
womenadvance.com 3.22% 43.22x
tradingdraft.com 2.84% 42.75x
lifelistener.com 1.68% 42.68x
shliza.com 1.65% 42.29x
foodfortravel.com 2.58% 41.26x
epiqlife.com 2.86% 40.69x
finallynews.com 5.89% 40.66x
scientificfeed.com 2.81% 40.52x
Composition Percentage: The overlap percentage between the Ikea Enthusiasts audience and the Web attribute.
Index: A comparison of the Ikea Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Ikea Enthusiasts audience is Parenting Blogs.

Content Affinity Composition Index
Parenting Blogs 1.04% 17.92x
Comedy Content 0.08% 14.38x
Assorted Topics (Car News, Animals, Viral Media) 0.64% 11.94x
Assorted Topics (Pets, Surveys, Social Networking, Travel, Soap Operas, Motivation) 33.10% 10.44x
Entertainment & Viral News 9.42% 10.31x
Unique & Personalized Fashion 0.09% 10.24x
Conscious Living 0.81% 9.87x
Video Content Sites 0.16% 8.96x
Tiny & Modular Home Researchers 1.02% 8.81x
Assorted Topics (Humor, Gossip, Viral Media) 13.77% 8.25x
Composition Percentage: The overlap percentage between the Ikea Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Ikea Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Ikea Enthusiasts audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female