Dstillery Audiences

IKEA ENTHUSIASTS

Audience Size: 2.9 Million Devices

Explore the Ikea Enthusiasts Audience

Below you'll find more information about the Ikea Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 2.9 million unique devices whose actions qualify for the Ikea Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Ikea Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Ikea Enthusiasts audience is Travel Insurance and Safety Researchers.

Interest Composition Index
Travel Insurance and Safety Researchers 56.25% 76.17x
Pantry Recipes Researchers 7.16% 24.12x
Animated GIF Searchers 18.67% 23.17x
Architecture Enthusiasts 9.94% 21.27x
Home DIY Enthusiasts 10.32% 20.67x
Cat Lovers 10.14% 20.52x
Tiny Home Researchers 11.23% 20.33x
Home Design Enthusiasts 8.09% 20.17x
Shelf-Stable Food Content Readers 5.80% 19.11x
Kitchen & Bathroom Remodelers 9.08% 17.92x
Composition Percentage: The overlap percentage between the Ikea Enthusiasts audience and the Interest attribute.
Index: A comparison of the Ikea Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Ikea Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Ikea Enthusiasts audience is Lane Bryant.

Location Composition Index
Lane Bryant 0.02% 2.41x
White House Black Market 0.01% 1.76x
Old Navy 0.02% 1.67x
Carhartt 0.12% 1.41x
Journeys 0.02% 1.26x
The Childrens Place 0.01% 1.23x
Maurices 0.01% 0.99x
Victoria's Secret 0.01% 0.97x
Composition Percentage: The overlap percentage between the Ikea Enthusiasts audience and the Location attribute.
Index: A comparison of the Ikea Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Ikea Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Ikea Enthusiasts audience is theappear.com.

Website Composition Index
theappear.com 1.90% 36.25x
thisiswhyimsingle.com 14.78% 35.13x
awkwardmom.com 4.58% 34.81x
uber-facts.com 5.40% 34.01x
defused.com 5.79% 32.19x
humansoftumblr.com 8.73% 31.25x
awkward.com 10.06% 31.22x
iqreaders.com 13.18% 30.97x
tv-bee.com 6.90% 30.89x
foodfortravel.com 23.66% 30.33x
Composition Percentage: The overlap percentage between the Ikea Enthusiasts audience and the Web attribute.
Index: A comparison of the Ikea Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Ikea Enthusiasts audience is Canada Shopping - General Commerce.

Content Affinity Composition Index
Canada Shopping - General Commerce 0.59% 26.12x
Comedy Content 0.39% 24.97x
Parenting Blogs 0.95% 21.03x
DIY Decoration & Furniture 2.53% 20.71x
Canadian Real Estate Researcher Cluster 0.24% 19.37x
Canada Shopping - Kitchenware 0.47% 18.05x
Canada Tax and Finance Research Cluster 0.89% 16.64x
Quebec Vacations 1.32% 16.60x
Canadian Universities 0.28% 15.97x
Toronto Tourism 0.22% 15.82x
Composition Percentage: The overlap percentage between the Ikea Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Ikea Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Ikea Enthusiasts audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female