Explore the Ikea Enthusiasts Audience
Below you'll find more information about the Ikea Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 2.8 million unique devices whose actions qualify for the Ikea Enthusiasts audience.
INTERESTS
The Ikea Enthusiasts audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Ikea Enthusiasts audience is Travel Insurance and Safety Researchers.
| Interest | Composition | Index |
| Travel Insurance and Safety Researchers | 64.46% | 33.04x |
| Christmas Recipe Researchers | 34.10% | 30.49x |
| Pantry Recipes Researchers | 10.26% | 19.04x |
| Christmas Movie Enthusiasts | 17.53% | 17.52x |
| Architecture Enthusiasts | 16.96% | 17.05x |
| Home DIY Enthusiasts | 14.14% | 16.96x |
| Home Design Enthusiasts | 12.81% | 16.05x |
| Tiny Home Researchers | 21.62% | 16.03x |
| Shelf-Stable Food Content Readers | 8.07% | 15.88x |
| Home Remodelers | 12.27% | 15.38x |
Composition Percentage:
The overlap percentage between the Ikea Enthusiasts audience and the Interest attribute.
Index: A comparison of the Ikea Enthusiasts audience to the internet population.
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APPAREL RETAILERS
The Ikea Enthusiasts audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Ikea Enthusiasts audience is H&M.
| Location | Composition | Index |
| H&M | 0.02% | 1.54x |
| Dressbarn | 0.02% | 1.39x |
| Lane Bryant | 0.02% | 1.37x |
| Chicos | 0.02% | 1.29x |
| Maurices | 0.04% | 1.28x |
| Carhartt | 0.25% | 1.25x |
| J. Crew | 0.01% | 1.18x |
| Buckle | 0.02% | 1.17x |
| Old Navy | 0.04% | 1.13x |
| Victoria's Secret | 0.03% | 1.11x |
Composition Percentage:
The overlap percentage between the Ikea Enthusiasts audience and the Location attribute.
Index: A comparison of the Ikea Enthusiasts audience to the internet population.
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WEBSITES
The Ikea Enthusiasts audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Ikea Enthusiasts audience is awkwardmom.com.
| Website | Composition | Index |
| awkwardmom.com | 3.53% | 48.90x |
| uber-facts.com | 3.40% | 48.68x |
| mindfulgazette.com | 21.58% | 45.79x |
| economicr.com | 17.94% | 45.68x |
| womenadvance.com | 33.38% | 44.85x |
| happysimplemom.com | 1.19% | 44.69x |
| dykn.com | 3.16% | 44.27x |
| tradingdraft.com | 32.76% | 43.28x |
| awkward.com | 5.57% | 42.68x |
| shliza.com | 20.64% | 42.49x |
Composition Percentage:
The overlap percentage between the Ikea Enthusiasts audience and the Web attribute.
Index: A comparison of the Ikea Enthusiasts audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Ikea Enthusiasts audience is Parenting Blogs.
| Content Affinity | Composition | Index |
| Parenting Blogs | 0.85% | 19.12x |
| Natural & Healthy Living Researchers | 0.20% | 16.87x |
| Comedy Content | 0.40% | 16.82x |
| Assorted Topics (Car News, Animals, Viral Media) | 0.73% | 12.94x |
| Conscious Living | 2.17% | 12.87x |
| DIY Decoration & Furniture | 1.99% | 11.98x |
| Assorted Topics (Art, Photography, Fashion, Paranormal Activity) | 2.80% | 11.19x |
| Assorted Topics (Pets, Surveys, Social Networking, Travel, Soap Operas, Motivation) | 33.57% | 11.11x |
| Assorted Topics (Freebies, Gardens, Jewelry) | 1.69% | 10.97x |
| Unique & Personalized Fashion | 0.27% | 10.89x |
Composition Percentage:
The overlap percentage between the Ikea Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Ikea Enthusiasts audience to the internet population.
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DEMOGRAPHICS
The Ikea Enthusiasts audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female
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