Explore the Ikea Enthusiasts Audience
Below you'll find more information about the Ikea Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 2 million unique devices whose actions qualify for the Ikea Enthusiasts audience.
INTERESTS
The Ikea Enthusiasts audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Ikea Enthusiasts audience is Winter Holiday Celebrators.
| Interest | Composition | Index |
| Winter Holiday Celebrators | 47.12% | 44.51x |
| Valentines Day With Kids | 33.54% | 34.67x |
| Travel Insurance and Safety Researchers | 63.23% | 31.30x |
| Christmas Recipe Researchers | 34.67% | 30.84x |
| Coachella Enthusiasts | 31.80% | 27.51x |
| Comedy Movie and TV Enthusiasts | 25.48% | 22.98x |
| Pantry Recipes Researchers | 9.33% | 21.86x |
| Earth Day Researchers | 19.53% | 21.29x |
| Home Design Enthusiasts | 10.30% | 20.11x |
| Home DIY Enthusiasts | 11.80% | 19.84x |
Composition Percentage:
The overlap percentage between the Ikea Enthusiasts audience and the Interest attribute.
Index: A comparison of the Ikea Enthusiasts audience to the internet population.
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APPAREL RETAILERS
The Ikea Enthusiasts audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Ikea Enthusiasts audience is Maurices.
| Location | Composition | Index |
| Maurices | 0.04% | 1.38x |
| Carhartt | 0.21% | 1.20x |
| Talbots | 0.01% | 1.18x |
| American Eagle Outfitters | 0.02% | 1.16x |
| Buckle | 0.02% | 1.12x |
| LOFT | 0.01% | 1.09x |
| The Childrens Place | 0.02% | 1.09x |
| Journeys | 0.02% | 1.04x |
| Victoria's Secret | 0.03% | 1.04x |
| Dressbarn | 0.01% | 1.03x |
Composition Percentage:
The overlap percentage between the Ikea Enthusiasts audience and the Location attribute.
Index: A comparison of the Ikea Enthusiasts audience to the internet population.
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WEBSITES
The Ikea Enthusiasts audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Ikea Enthusiasts audience is uber-facts.com.
| Website | Composition | Index |
| uber-facts.com | 1.90% | 53.93x |
| dykn.com | 2.08% | 52.30x |
| mindfulgazette.com | 13.60% | 51.07x |
| economicr.com | 11.35% | 51.06x |
| womenadvance.com | 21.24% | 50.41x |
| tradingdraft.com | 20.26% | 48.62x |
| foodfortravel.com | 14.81% | 48.53x |
| shliza.com | 13.04% | 48.14x |
| lifelistener.com | 14.55% | 48.09x |
| epiqlife.com | 16.85% | 48.03x |
Composition Percentage:
The overlap percentage between the Ikea Enthusiasts audience and the Web attribute.
Index: A comparison of the Ikea Enthusiasts audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Ikea Enthusiasts audience is Natural & Healthy Living Researchers.
| Content Affinity | Composition | Index |
| Natural & Healthy Living Researchers | 0.16% | 25.64x |
| Parenting Blogs | 1.58% | 19.65x |
| Comedy Content | 0.34% | 17.96x |
| Quebec Hunting & Outdoors Cluster | 0.25% | 14.58x |
| Assorted Topics (Car News, Animals, Viral Media) | 0.81% | 14.02x |
| Quebec Real Estate | 0.55% | 13.74x |
| Conscious Living | 1.57% | 13.54x |
| DIY Decoration & Furniture | 1.84% | 11.70x |
| Shoes & Accessories | 0.03% | 11.15x |
| Online Games for Kids | 0.57% | 11.13x |
Composition Percentage:
The overlap percentage between the Ikea Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Ikea Enthusiasts audience to the internet population.
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DEMOGRAPHICS
The Ikea Enthusiasts audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female
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