Explore the In-Market Car Shoppers Audience
Below you'll find more information about the In-Market Car Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 4.8 million unique devices whose actions qualify for the In-Market Car Shoppers audience.
INTERESTS
The In-Market Car Shoppers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the In-Market Car Shoppers audience is Auto Repair Researchers.
| Interest | Composition | Index |
| Auto Repair Researchers | 62.51% | 35.80x |
| Car Buyers | 56.44% | 34.04x |
| Online Auto Shoppers | 64.39% | 33.70x |
| Used Car Shoppers | 55.88% | 31.01x |
| Nissan Vehicle Shoppers | 46.33% | 30.05x |
| Classic Car Shoppers | 49.65% | 28.36x |
| GMC Vehicle Shopper | 45.28% | 26.90x |
| Ford Vehicle Shoppers | 40.19% | 26.26x |
| Cadillac Vehicle Shoppers | 44.50% | 25.26x |
| Ford Mustang Enthusiasts | 41.85% | 25.16x |
Composition Percentage:
The overlap percentage between the In-Market Car Shoppers audience and the Interest attribute.
Index: A comparison of the In-Market Car Shoppers audience to the internet population.
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APPAREL RETAILERS
The In-Market Car Shoppers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the In-Market Car Shoppers audience is Dressbarn.
| Location | Composition | Index |
| Dressbarn | 0.04% | 1.30x |
| Carhartt | 0.32% | 1.22x |
| Tommy Bahama | 0.01% | 1.19x |
| Talbots | 0.03% | 1.18x |
| Belk | 0.01% | 1.15x |
| White House Black Market | 0.06% | 1.13x |
| Journeys | 0.10% | 1.10x |
| Jos A. Bank Clothiers | 0.04% | 1.08x |
| Chicos | 0.04% | 1.08x |
| REI | 0.01% | 1.08x |
Composition Percentage:
The overlap percentage between the In-Market Car Shoppers audience and the Location attribute.
Index: A comparison of the In-Market Car Shoppers audience to the internet population.
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WEBSITES
The In-Market Car Shoppers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the In-Market Car Shoppers audience is oldcaronline.com.
| Website | Composition | Index |
| oldcaronline.com | 1.21% | 37.16x |
| myclassicgarage.com | 1.14% | 32.44x |
| autopartswarehouse.com | 1.05% | 31.83x |
| allcollectorcars.com | 2.07% | 31.01x |
| dieselpowerproducts.com | 1.79% | 30.67x |
| corvetteactioncenter.com | 1.22% | 30.34x |
| carparts.com | 1.04% | 29.98x |
| conceptcarz.com | 1.28% | 29.46x |
| autabuy.com | 2.03% | 29.09x |
| erepairables.com | 2.62% | 29.05x |
Composition Percentage:
The overlap percentage between the In-Market Car Shoppers audience and the Web attribute.
Index: A comparison of the In-Market Car Shoppers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the In-Market Car Shoppers audience is Car Shopping.
| Content Affinity | Composition | Index |
| Car Shopping | 29.38% | 20.34x |
| Car Keys, Locks & Remotes | 8.44% | 18.43x |
| Texas Off-Roading | 0.13% | 18.40x |
| Auto Body Upkeep & Repair Researchers | 4.17% | 17.93x |
| Auto Tires & Parts Repair Researchers | 2.63% | 17.41x |
| Motorsport Equipment | 7.33% | 17.22x |
| Classic Car Purchase Researchers | 28.85% | 17.00x |
| Trucking | 9.49% | 16.83x |
| Rural Living | 0.09% | 16.64x |
| Environmentally Friendly Cars | 0.06% | 16.01x |
Composition Percentage:
The overlap percentage between the In-Market Car Shoppers audience and the Content Affinity attribute.
Index: A comparison of the In-Market Car Shoppers audience to the internet population.
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DEMOGRAPHICS
The In-Market Car Shoppers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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