Explore the In-Market Car Shoppers Audience
Below you'll find more information about the In-Market Car Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 4.5 million unique devices whose actions qualify for the In-Market Car Shoppers audience.
INTERESTS
The In-Market Car Shoppers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the In-Market Car Shoppers audience is Auto Repair Researchers.
| Interest | Composition | Index |
| Auto Repair Researchers | 63.80% | 40.10x |
| Car Buyers | 58.48% | 38.36x |
| Online Auto Shoppers | 65.72% | 38.02x |
| Used Car Shoppers | 55.39% | 35.44x |
| Nissan Vehicle Shoppers | 47.01% | 33.96x |
| Classic Car Shoppers | 50.59% | 30.96x |
| GMC Vehicle Shopper | 45.62% | 29.58x |
| Ford Vehicle Shoppers | 42.18% | 28.29x |
| Jeep Vehicle Shoppers | 44.47% | 27.54x |
| Cadillac Vehicle Shoppers | 46.20% | 27.50x |
Composition Percentage:
The overlap percentage between the In-Market Car Shoppers audience and the Interest attribute.
Index: A comparison of the In-Market Car Shoppers audience to the internet population.
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APPAREL RETAILERS
The In-Market Car Shoppers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the In-Market Car Shoppers audience is Belk.
| Location | Composition | Index |
| Belk | 0.01% | 1.39x |
| Carhartt | 0.19% | 1.34x |
| REI | 0.01% | 1.21x |
| Lane Bryant | 0.04% | 1.14x |
| Aeropostale | 0.05% | 1.13x |
| Dressbarn | 0.03% | 1.09x |
| Zumiez | 0.05% | 1.09x |
| Tommy Bahama | 0.02% | 1.07x |
| Jos A. Bank Clothiers | 0.04% | 1.06x |
| Chicos | 0.04% | 1.04x |
Composition Percentage:
The overlap percentage between the In-Market Car Shoppers audience and the Location attribute.
Index: A comparison of the In-Market Car Shoppers audience to the internet population.
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WEBSITES
The In-Market Car Shoppers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the In-Market Car Shoppers audience is oldcaronline.com.
| Website | Composition | Index |
| oldcaronline.com | 1.43% | 44.27x |
| myclassicgarage.com | 1.22% | 40.66x |
| allcollectorcars.com | 1.90% | 39.01x |
| autopartswarehouse.com | 1.34% | 38.48x |
| bobistheoilguy.com | 1.07% | 36.47x |
| gatewayclassiccars.com | 1.78% | 35.96x |
| tires-easy.com | 2.06% | 35.94x |
| corvetteactioncenter.com | 1.32% | 35.92x |
| carparts.com | 1.33% | 35.83x |
| autabuy.com | 1.97% | 35.74x |
Composition Percentage:
The overlap percentage between the In-Market Car Shoppers audience and the Web attribute.
Index: A comparison of the In-Market Car Shoppers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the In-Market Car Shoppers audience is Car Shopping.
| Content Affinity | Composition | Index |
| Car Shopping | 30.03% | 21.51x |
| Car Keys, Locks & Remotes | 8.94% | 19.29x |
| Auto Tires & Parts Repair Researchers | 2.96% | 18.99x |
| Auto Body Upkeep & Repair Researchers | 4.51% | 18.85x |
| Texas Off-Roading | 0.15% | 18.71x |
| Rural Living | 0.11% | 18.44x |
| Classic Car Purchase Researchers | 28.78% | 18.36x |
| Motorsport Equipment | 7.63% | 17.92x |
| Motorcycles & Snowmobiles | 9.48% | 17.47x |
| Trucking | 9.95% | 17.29x |
Composition Percentage:
The overlap percentage between the In-Market Car Shoppers audience and the Content Affinity attribute.
Index: A comparison of the In-Market Car Shoppers audience to the internet population.
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DEMOGRAPHICS
The In-Market Car Shoppers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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