Dstillery Audiences

IN-MARKET CAR SHOPPERS

Audience Size: 2.2 Million Devices

Explore the In-Market Car Shoppers Audience

Below you'll find more information about the In-Market Car Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.2 million unique devices whose actions qualify for the In-Market Car Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The In-Market Car Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the In-Market Car Shoppers audience is Auto Repair Researchers.

Interest Composition Index
Auto Repair Researchers 64.79% 50.25x
Car Buyers 46.98% 44.30x
Online Auto Shoppers 66.43% 37.39x
Classic Car Shoppers 48.38% 35.41x
Auto Show Enthusiasts 41.23% 34.82x
Aftermarket Accessories Shoppers 38.51% 34.68x
GMC Vehicle Shopper 52.11% 34.44x
Mercedes-Benz Vehicle Shoppers 38.78% 32.06x
Automotive Safety Researchers 38.58% 31.56x
Nissan Vehicle Shoppers 48.27% 31.13x
Composition Percentage: The overlap percentage between the In-Market Car Shoppers audience and the Interest attribute.
Index: A comparison of the In-Market Car Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The In-Market Car Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the In-Market Car Shoppers audience is Michael Kors.

Location Composition Index
Michael Kors 0.01% 1.38x
Buckle 0.02% 1.23x
Carhartt 0.19% 1.17x
Dressbarn 0.01% 1.11x
Lane Bryant 0.01% 1.09x
Old Navy 0.03% 1.09x
The Childrens Place 0.02% 1.06x
Aeropostale 0.01% 1.04x
Gap 0.01% 1.01x
LOFT 0.01% 0.99x
Composition Percentage: The overlap percentage between the In-Market Car Shoppers audience and the Location attribute.
Index: A comparison of the In-Market Car Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The In-Market Car Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the In-Market Car Shoppers audience is superchevy.com.

Website Composition Index
superchevy.com 1.25% 51.60x
oldcaronline.com 1.60% 48.59x
autabuy.com 2.72% 44.26x
trucktrend.com 2.22% 43.88x
hotrod.com 3.58% 41.41x
allcollectorcars.com 3.68% 41.32x
gatewayclassiccars.com 5.50% 40.75x
hotrodhotline.com 1.42% 39.50x
pickuptrucks.com 1.28% 38.82x
andysautosport.com 1.99% 38.71x
Composition Percentage: The overlap percentage between the In-Market Car Shoppers audience and the Web attribute.
Index: A comparison of the In-Market Car Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the In-Market Car Shoppers audience is Car Keys, Locks & Remotes.

Content Affinity Composition Index
Car Keys, Locks & Remotes 0.16% 29.66x
Car Shopping 25.70% 27.41x
Auto Body Upkeep & Repair Researchers 0.21% 24.88x
Trucking 2.64% 24.06x
Classic Car Purchase Researchers 31.35% 21.79x
Motorsport Equipment 3.01% 21.13x
Trucks 0.07% 18.97x
Auto Enthusiast Information Researchers 6.81% 17.50x
Assorted Topics (Photography Resources, Stock Photos, Motorcycles) 1.01% 16.99x
All-Terrain Vehicles 9.86% 16.60x
Composition Percentage: The overlap percentage between the In-Market Car Shoppers audience and the Content Affinity attribute.
Index: A comparison of the In-Market Car Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The In-Market Car Shoppers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male