Explore the In-Market Car Shoppers Audience
Below you'll find more information about the In-Market Car Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.4 million unique devices whose actions qualify for the In-Market Car Shoppers audience.
INTERESTS
The In-Market Car Shoppers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the In-Market Car Shoppers audience is Online Auto Shoppers.
| Interest | Composition | Index |
| Online Auto Shoppers | 64.79% | 62.29x |
| Auto Repair Researchers | 60.23% | 61.03x |
| Car Buyers | 55.37% | 60.14x |
| Used Car Shoppers | 51.03% | 54.80x |
| Nissan Vehicle Shoppers | 47.11% | 48.90x |
| Classic Car Shoppers | 45.99% | 48.68x |
| Car Enthusiasts | 35.11% | 43.52x |
| Car Collector Enthusiasts | 40.51% | 43.49x |
| Ford Mustang Enthusiasts | 39.24% | 41.82x |
| GMC Vehicle Shopper | 39.46% | 41.46x |
Composition Percentage:
The overlap percentage between the In-Market Car Shoppers audience and the Interest attribute.
Index: A comparison of the In-Market Car Shoppers audience to the internet population.
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APPAREL RETAILERS
The In-Market Car Shoppers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the In-Market Car Shoppers audience is Carhartt.
| Location | Composition | Index |
| Carhartt | 0.01% | 1.60x |
| Express Outlets | 0.01% | 1.47x |
| Jos A. Bank Clothiers | 0.35% | 1.39x |
| Buckle | 0.20% | 1.31x |
| Mens Wearhouse | 0.53% | 1.30x |
| Chicos | 0.06% | 1.12x |
| White House Black Market | 0.21% | 1.11x |
| Dressbarn | 0.05% | 1.07x |
| Belk | 0.01% | 1.04x |
| Johnston and Murphy | 0.12% | 1.03x |
Composition Percentage:
The overlap percentage between the In-Market Car Shoppers audience and the Location attribute.
Index: A comparison of the In-Market Car Shoppers audience to the internet population.
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WEBSITES
The In-Market Car Shoppers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the In-Market Car Shoppers audience is gatewayclassiccars.com.
| Website | Composition | Index |
| gatewayclassiccars.com | 2.65% | 76.11x |
| texas-speed.com | 1.50% | 65.34x |
| procharger.com | 1.48% | 65.19x |
| oldcaronline.com | 2.62% | 64.25x |
| sdparts.com | 1.47% | 62.89x |
| allcollectorcars.com | 2.60% | 61.38x |
| lsxmag.com | 1.29% | 61.31x |
| urotuning.com | 1.08% | 60.50x |
| rkmotors.com | 1.61% | 59.22x |
| myclassicgarage.com | 1.95% | 58.66x |
Composition Percentage:
The overlap percentage between the In-Market Car Shoppers audience and the Web attribute.
Index: A comparison of the In-Market Car Shoppers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the In-Market Car Shoppers audience is Car Shopping.
| Content Affinity | Composition | Index |
| Car Shopping | 30.59% | 28.68x |
| Motorcycles & Snowmobiles | 10.41% | 24.71x |
| Auto Body Upkeep & Repair Researchers | 7.35% | 24.20x |
| Auto Tires & Parts Repair Researchers | 5.40% | 23.99x |
| Rural Living | 0.22% | 23.49x |
| Texas Off-Roading | 0.23% | 23.15x |
| Car Keys, Locks & Remotes | 12.24% | 22.17x |
| Classic Car Purchase Researchers | 33.94% | 22.13x |
| Motorsport Equipment | 9.91% | 21.53x |
| Home Improvement Contractor | 2.10% | 19.75x |
Composition Percentage:
The overlap percentage between the In-Market Car Shoppers audience and the Content Affinity attribute.
Index: A comparison of the In-Market Car Shoppers audience to the internet population.
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DEMOGRAPHICS
The In-Market Car Shoppers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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