Explore the In-Market Car Shoppers Audience
Below you'll find more information about the In-Market Car Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 1.7 million unique devices whose actions qualify for the In-Market Car Shoppers audience.
INTERESTS
The In-Market Car Shoppers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the In-Market Car Shoppers audience is Online Auto Shoppers.
| Interest | Composition | Index |
| Online Auto Shoppers | 62.63% | 51.82x |
| Automotive Safety Researchers | 36.41% | 37.12x |
| Auto Show Enthusiasts | 38.69% | 36.23x |
| Classic Car Shoppers | 45.70% | 36.04x |
| Aftermarket Accessories Shoppers | 44.42% | 34.82x |
| GMC Vehicle Shopper | 50.19% | 33.72x |
| Mercedes-Benz Vehicle Shoppers | 38.59% | 33.50x |
| Volkswagen Vehicle Shopper | 29.52% | 32.06x |
| Audi Vehicle Shoppers | 22.09% | 30.42x |
| Nissan Vehicle Shoppers | 44.90% | 29.88x |
Composition Percentage:
The overlap percentage between the In-Market Car Shoppers audience and the Interest attribute.
Index: A comparison of the In-Market Car Shoppers audience to the internet population.
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APPAREL RETAILERS
The In-Market Car Shoppers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the In-Market Car Shoppers audience is White House Black Market.
| Location | Composition | Index |
| White House Black Market | 0.02% | 1.47x |
| Dressbarn | 0.01% | 1.46x |
| Michael Kors | 0.01% | 1.37x |
| Mens Wearhouse | 0.02% | 1.36x |
| Aeropostale | 0.02% | 1.36x |
| Buckle | 0.02% | 1.27x |
| Old Navy | 0.03% | 1.20x |
| Talbots | 0.01% | 1.20x |
| Journeys | 0.03% | 1.17x |
| Gymboree | 0.02% | 1.12x |
Composition Percentage:
The overlap percentage between the In-Market Car Shoppers audience and the Location attribute.
Index: A comparison of the In-Market Car Shoppers audience to the internet population.
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WEBSITES
The In-Market Car Shoppers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the In-Market Car Shoppers audience is auto.com.
| Website | Composition | Index |
| auto.com | 4.00% | 62.35x |
| iseecars.com | 10.21% | 61.78x |
| throtl.com | 1.48% | 55.32x |
| oldcaronline.com | 1.43% | 53.73x |
| andysautosport.com | 1.44% | 53.55x |
| autabuy.com | 2.50% | 51.72x |
| procharger.com | 1.14% | 50.40x |
| hotrod.com | 1.70% | 48.87x |
| smartmotorguide.com | 9.38% | 46.50x |
| treperformance.com | 1.93% | 45.56x |
Composition Percentage:
The overlap percentage between the In-Market Car Shoppers audience and the Web attribute.
Index: A comparison of the In-Market Car Shoppers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the In-Market Car Shoppers audience is Car Shopping.
| Content Affinity | Composition | Index |
| Car Shopping | 13.66% | 30.56x |
| Car Keys, Locks & Remotes | 0.09% | 27.76x |
| Trucking | 1.79% | 23.19x |
| Classic Car Purchase Researchers | 27.18% | 21.46x |
| Auto Body Upkeep & Repair Researchers | 0.11% | 18.22x |
| Motorsport Equipment | 2.31% | 18.07x |
| All-Terrain Vehicles | 7.69% | 15.94x |
| Auto Enthusiast Information Researchers | 5.70% | 15.89x |
| Assorted Topics (Photography Resources, Stock Photos, Motorcycles) | 0.73% | 15.46x |
| Classic Car Enthusiasts | 15.50% | 14.31x |
Composition Percentage:
The overlap percentage between the In-Market Car Shoppers audience and the Content Affinity attribute.
Index: A comparison of the In-Market Car Shoppers audience to the internet population.
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DEMOGRAPHICS
The In-Market Car Shoppers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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