Explore the In-Market Car Shoppers Audience
Below you'll find more information about the In-Market Car Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.8 million unique devices whose actions qualify for the In-Market Car Shoppers audience.
INTERESTS
The In-Market Car Shoppers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the In-Market Car Shoppers audience is Auto Repair Researchers.
| Interest | Composition | Index |
| Auto Repair Researchers | 67.61% | 50.62x |
| Car Buyers | 52.17% | 45.08x |
| Online Auto Shoppers | 67.19% | 39.66x |
| Used Car Shoppers | 59.94% | 37.53x |
| Classic Car Shoppers | 51.44% | 36.12x |
| GMC Vehicle Shopper | 52.72% | 35.54x |
| Nissan Vehicle Shoppers | 49.47% | 33.86x |
| Automotive Safety Researchers | 43.80% | 32.45x |
| Xtreme Sports Fans | 43.83% | 31.17x |
| Ford Vehicle Shoppers | 42.93% | 30.99x |
Composition Percentage:
The overlap percentage between the In-Market Car Shoppers audience and the Interest attribute.
Index: A comparison of the In-Market Car Shoppers audience to the internet population.
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APPAREL RETAILERS
The In-Market Car Shoppers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the In-Market Car Shoppers audience is Buckle.
| Location | Composition | Index |
| Buckle | 0.04% | 1.27x |
| American Eagle Outfitters | 0.03% | 1.18x |
| Carhartt | 0.31% | 1.16x |
| Gymboree | 0.02% | 1.15x |
| Dressbarn | 0.03% | 1.15x |
| Belk | 0.01% | 1.14x |
| Hollister | 0.02% | 1.14x |
| Journeys | 0.05% | 1.13x |
| H&M | 0.02% | 1.09x |
| Aeropostale | 0.03% | 1.09x |
Composition Percentage:
The overlap percentage between the In-Market Car Shoppers audience and the Location attribute.
Index: A comparison of the In-Market Car Shoppers audience to the internet population.
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WEBSITES
The In-Market Car Shoppers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the In-Market Car Shoppers audience is oldcaronline.com.
| Website | Composition | Index |
| oldcaronline.com | 1.35% | 48.73x |
| superchevy.com | 2.44% | 48.40x |
| mustangandfords.com | 1.32% | 47.19x |
| cardomain.com | 1.14% | 46.34x |
| sdparts.com | 1.19% | 44.38x |
| classiccarsarena.com | 1.35% | 44.24x |
| autabuy.com | 2.48% | 44.13x |
| gatewayclassiccars.com | 5.89% | 43.76x |
| bbwheelsonline.com | 1.28% | 43.75x |
| superstreetonline.com | 1.50% | 42.05x |
Composition Percentage:
The overlap percentage between the In-Market Car Shoppers audience and the Web attribute.
Index: A comparison of the In-Market Car Shoppers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the In-Market Car Shoppers audience is Car Keys, Locks & Remotes.
| Content Affinity | Composition | Index |
| Car Keys, Locks & Remotes | 0.14% | 26.52x |
| Auto Body Upkeep & Repair Researchers | 0.30% | 26.48x |
| Car Shopping | 30.84% | 25.59x |
| Trucking | 3.69% | 22.97x |
| Classic Car Purchase Researchers | 31.88% | 20.43x |
| Motorsport Equipment | 3.42% | 20.36x |
| Assorted Topics (Photography Resources, Stock Photos, Motorcycles) | 1.44% | 18.08x |
| Auto Enthusiast Information Researchers | 6.45% | 16.91x |
| All-Terrain Vehicles | 10.78% | 16.72x |
| Classic Car Enthusiasts | 16.80% | 16.28x |
Composition Percentage:
The overlap percentage between the In-Market Car Shoppers audience and the Content Affinity attribute.
Index: A comparison of the In-Market Car Shoppers audience to the internet population.
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DEMOGRAPHICS
The In-Market Car Shoppers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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