Explore the In-Market Car Shoppers Audience
Below you'll find more information about the In-Market Car Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.9 million unique devices whose actions qualify for the In-Market Car Shoppers audience.
INTERESTS
The In-Market Car Shoppers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the In-Market Car Shoppers audience is Online Auto Shoppers.
| Interest | Composition | Index |
| Online Auto Shoppers | 64.36% | 38.23x |
| Auto Repair Researchers | 57.70% | 37.14x |
| Car Buyers | 54.66% | 36.30x |
| Used Car Shoppers | 54.81% | 31.29x |
| Car Collector Enthusiasts | 40.57% | 25.61x |
| Car Enthusiasts | 37.31% | 25.12x |
| Ford Mustang Enthusiasts | 37.82% | 24.49x |
| Jeep Vehicle Shoppers | 37.82% | 24.42x |
| Corvette Enthusiasts | 37.14% | 24.16x |
| GMC Vehicle Shopper | 39.84% | 23.65x |
Composition Percentage:
The overlap percentage between the In-Market Car Shoppers audience and the Interest attribute.
Index: A comparison of the In-Market Car Shoppers audience to the internet population.
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APPAREL RETAILERS
The In-Market Car Shoppers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the In-Market Car Shoppers audience is Express Outlets.
| Location | Composition | Index |
| Express Outlets | 0.00% | 1.57x |
| Belk | 0.02% | 1.34x |
| Lorna Jane | 0.01% | 1.22x |
| Gymboree | 0.03% | 1.18x |
| Eddie Bauer | 0.01% | 1.16x |
| Carhartt | 0.24% | 1.16x |
| Chicos | 0.05% | 1.08x |
| Michael Kors | 0.02% | 1.06x |
| Madewell | 0.02% | 1.03x |
| Brooks Brothers | 0.03% | 1.03x |
Composition Percentage:
The overlap percentage between the In-Market Car Shoppers audience and the Location attribute.
Index: A comparison of the In-Market Car Shoppers audience to the internet population.
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WEBSITES
The In-Market Car Shoppers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the In-Market Car Shoppers audience is vividracing.com.
| Website | Composition | Index |
| vividracing.com | 1.48% | 83.42x |
| fossilcars.com | 1.19% | 80.21x |
| dragtimes.com | 1.06% | 73.30x |
| gatewayclassiccars.com | 3.79% | 72.91x |
| oldcaronline.com | 2.62% | 71.90x |
| tradenetclassics.com | 1.00% | 68.30x |
| allcollectorcars.com | 2.28% | 67.77x |
| vanguardmotorsales.com | 1.36% | 67.76x |
| mautofied.com | 1.17% | 66.25x |
| autabuy.com | 1.68% | 60.52x |
Composition Percentage:
The overlap percentage between the In-Market Car Shoppers audience and the Web attribute.
Index: A comparison of the In-Market Car Shoppers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the In-Market Car Shoppers audience is Car Shopping.
| Content Affinity | Composition | Index |
| Car Shopping | 25.62% | 27.72x |
| Motorcycles & Snowmobiles | 8.03% | 22.63x |
| Classic Car Purchase Researchers | 27.80% | 20.85x |
| Rural Living | 0.33% | 20.85x |
| Texas Off-Roading | 0.25% | 19.78x |
| Car Keys, Locks & Remotes | 11.64% | 19.33x |
| Auto Body Upkeep & Repair Researchers | 8.16% | 19.30x |
| Motorsport Equipment | 9.25% | 18.47x |
| Auto Tires & Parts Repair Researchers | 6.40% | 17.45x |
| Car Enthusiasts | 12.75% | 17.42x |
Composition Percentage:
The overlap percentage between the In-Market Car Shoppers audience and the Content Affinity attribute.
Index: A comparison of the In-Market Car Shoppers audience to the internet population.
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DEMOGRAPHICS
The In-Market Car Shoppers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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