Dstillery Audiences

IN-MARKET CAR SHOPPERS

Audience Size: 3.2 Million Devices

Explore the In-Market Car Shoppers Audience

Below you'll find more information about the In-Market Car Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.2 million unique devices whose actions qualify for the In-Market Car Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The In-Market Car Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the In-Market Car Shoppers audience is Online Auto Shoppers.

Interest Composition Index
Online Auto Shoppers 64.48% 35.01x
Auto Repair Researchers 56.17% 34.92x
Car Buyers 52.51% 34.45x
Used Car Shoppers 54.42% 29.49x
Car Collector Enthusiasts 39.77% 24.40x
Car Enthusiasts 35.97% 24.22x
Ford Mustang Enthusiasts 36.99% 23.59x
Jeep Vehicle Shoppers 37.91% 23.25x
GMC Vehicle Shopper 40.22% 23.14x
Corvette Enthusiasts 36.78% 22.75x
Composition Percentage: The overlap percentage between the In-Market Car Shoppers audience and the Interest attribute.
Index: A comparison of the In-Market Car Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The In-Market Car Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the In-Market Car Shoppers audience is Express Outlets.

Location Composition Index
Express Outlets 0.01% 1.48x
Ralph Lauren 0.01% 1.46x
Belk 0.02% 1.38x
Chicos 0.05% 1.23x
Columbia 0.01% 1.20x
Carhartt 0.15% 1.19x
Gymboree 0.03% 1.15x
Madewell 0.02% 1.13x
Tommy Bahama 0.02% 1.10x
Mens Wearhouse 0.25% 1.10x
Composition Percentage: The overlap percentage between the In-Market Car Shoppers audience and the Location attribute.
Index: A comparison of the In-Market Car Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The In-Market Car Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the In-Market Car Shoppers audience is vividracing.com.

Website Composition Index
vividracing.com 1.06% 80.15x
gatewayclassiccars.com 2.96% 71.90x
vanguardmotorsales.com 1.04% 69.69x
oldcaronline.com 2.34% 65.52x
allcollectorcars.com 2.11% 64.51x
dragtimes.com 1.02% 63.65x
mautofied.com 1.02% 60.68x
myclassicgarage.com 1.52% 58.81x
procharger.com 1.65% 55.38x
autabuy.com 1.74% 53.70x
Composition Percentage: The overlap percentage between the In-Market Car Shoppers audience and the Web attribute.
Index: A comparison of the In-Market Car Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the In-Market Car Shoppers audience is Car Shopping.

Content Affinity Composition Index
Car Shopping 23.17% 27.04x
Motorcycles & Snowmobiles 7.84% 22.47x
Rural Living 0.28% 21.40x
Classic Car Purchase Researchers 27.39% 20.13x
Auto Body Upkeep & Repair Researchers 7.63% 19.90x
Texas Off-Roading 0.24% 19.76x
Car Keys, Locks & Remotes 10.88% 19.26x
Motorsport Equipment 8.58% 18.45x
Auto Tires & Parts Repair Researchers 5.75% 18.35x
Car Enthusiasts 11.76% 17.51x
Composition Percentage: The overlap percentage between the In-Market Car Shoppers audience and the Content Affinity attribute.
Index: A comparison of the In-Market Car Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The In-Market Car Shoppers audience resonates most for the following age bracket and gender.
Age
65 and Over
Gender
Male