Dstillery Audiences

IN-MARKET CAR SHOPPERS

Audience Size: 2.8 Million Devices

Explore the In-Market Car Shoppers Audience

Below you'll find more information about the In-Market Car Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.8 million unique devices whose actions qualify for the In-Market Car Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The In-Market Car Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the In-Market Car Shoppers audience is Auto Repair Researchers.

Interest Composition Index
Auto Repair Researchers 67.61% 50.62x
Car Buyers 52.17% 45.08x
Online Auto Shoppers 67.19% 39.66x
Used Car Shoppers 59.94% 37.53x
Classic Car Shoppers 51.44% 36.12x
GMC Vehicle Shopper 52.72% 35.54x
Nissan Vehicle Shoppers 49.47% 33.86x
Automotive Safety Researchers 43.80% 32.45x
Xtreme Sports Fans 43.83% 31.17x
Ford Vehicle Shoppers 42.93% 30.99x
Composition Percentage: The overlap percentage between the In-Market Car Shoppers audience and the Interest attribute.
Index: A comparison of the In-Market Car Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The In-Market Car Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the In-Market Car Shoppers audience is Buckle.

Location Composition Index
Buckle 0.04% 1.27x
American Eagle Outfitters 0.03% 1.18x
Carhartt 0.31% 1.16x
Gymboree 0.02% 1.15x
Dressbarn 0.03% 1.15x
Belk 0.01% 1.14x
Hollister 0.02% 1.14x
Journeys 0.05% 1.13x
H&M 0.02% 1.09x
Aeropostale 0.03% 1.09x
Composition Percentage: The overlap percentage between the In-Market Car Shoppers audience and the Location attribute.
Index: A comparison of the In-Market Car Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The In-Market Car Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the In-Market Car Shoppers audience is oldcaronline.com.

Website Composition Index
oldcaronline.com 1.35% 48.73x
superchevy.com 2.44% 48.40x
mustangandfords.com 1.32% 47.19x
cardomain.com 1.14% 46.34x
sdparts.com 1.19% 44.38x
classiccarsarena.com 1.35% 44.24x
autabuy.com 2.48% 44.13x
gatewayclassiccars.com 5.89% 43.76x
bbwheelsonline.com 1.28% 43.75x
superstreetonline.com 1.50% 42.05x
Composition Percentage: The overlap percentage between the In-Market Car Shoppers audience and the Web attribute.
Index: A comparison of the In-Market Car Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the In-Market Car Shoppers audience is Car Keys, Locks & Remotes.

Content Affinity Composition Index
Car Keys, Locks & Remotes 0.14% 26.52x
Auto Body Upkeep & Repair Researchers 0.30% 26.48x
Car Shopping 30.84% 25.59x
Trucking 3.69% 22.97x
Classic Car Purchase Researchers 31.88% 20.43x
Motorsport Equipment 3.42% 20.36x
Assorted Topics (Photography Resources, Stock Photos, Motorcycles) 1.44% 18.08x
Auto Enthusiast Information Researchers 6.45% 16.91x
All-Terrain Vehicles 10.78% 16.72x
Classic Car Enthusiasts 16.80% 16.28x
Composition Percentage: The overlap percentage between the In-Market Car Shoppers audience and the Content Affinity attribute.
Index: A comparison of the In-Market Car Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The In-Market Car Shoppers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male