Explore the In-Market Car Shoppers Audience
Below you'll find more information about the In-Market Car Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 4 million unique devices whose actions qualify for the In-Market Car Shoppers audience.
INTERESTS
The In-Market Car Shoppers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the In-Market Car Shoppers audience is Auto Repair Researchers.
| Interest | Composition | Index |
| Auto Repair Researchers | 62.43% | 41.36x |
| Online Auto Shoppers | 65.52% | 40.19x |
| Car Buyers | 57.39% | 40.15x |
| Used Car Shoppers | 54.63% | 36.13x |
| Nissan Vehicle Shoppers | 48.29% | 33.53x |
| Classic Car Shoppers | 48.70% | 32.24x |
| GMC Vehicle Shopper | 44.96% | 29.43x |
| Ford Vehicle Shoppers | 41.80% | 28.46x |
| Car Collector Enthusiasts | 42.47% | 28.35x |
| Car Enthusiasts | 38.43% | 28.35x |
Composition Percentage:
The overlap percentage between the In-Market Car Shoppers audience and the Interest attribute.
Index: A comparison of the In-Market Car Shoppers audience to the internet population.
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APPAREL RETAILERS
The In-Market Car Shoppers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the In-Market Car Shoppers audience is Buckle.
| Location | Composition | Index |
| Buckle | 0.29% | 1.36x |
| Jos A. Bank Clothiers | 0.30% | 1.34x |
| Express Outlets | 0.01% | 1.33x |
| Mens Wearhouse | 0.49% | 1.28x |
| White House Black Market | 0.34% | 1.27x |
| Johnston and Murphy | 0.40% | 1.09x |
| Tommy Bahama | 0.03% | 1.08x |
| Chicos | 0.05% | 1.07x |
| Topshop | 0.02% | 1.06x |
| Talbots | 0.04% | 1.04x |
Composition Percentage:
The overlap percentage between the In-Market Car Shoppers audience and the Location attribute.
Index: A comparison of the In-Market Car Shoppers audience to the internet population.
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WEBSITES
The In-Market Car Shoppers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the In-Market Car Shoppers audience is gatewayclassiccars.com.
| Website | Composition | Index |
| gatewayclassiccars.com | 1.39% | 49.57x |
| oldcaronline.com | 1.66% | 42.83x |
| chevyhardcore.com | 1.07% | 40.93x |
| allcollectorcars.com | 1.82% | 40.70x |
| myclassicgarage.com | 1.35% | 39.75x |
| stage3motorsports.com | 1.80% | 39.72x |
| carmonkeys.com | 1.21% | 39.41x |
| dragtimes.com | 1.07% | 39.31x |
| tascaparts.com | 1.28% | 38.34x |
| dormanproducts.com | 1.99% | 35.26x |
Composition Percentage:
The overlap percentage between the In-Market Car Shoppers audience and the Web attribute.
Index: A comparison of the In-Market Car Shoppers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the In-Market Car Shoppers audience is Car Shopping.
| Content Affinity | Composition | Index |
| Car Shopping | 29.26% | 20.33x |
| Auto Tires & Parts Repair Researchers | 3.57% | 17.99x |
| Auto Body Upkeep & Repair Researchers | 5.12% | 17.60x |
| Car Keys, Locks & Remotes | 9.50% | 17.15x |
| Texas Off-Roading | 0.17% | 16.88x |
| Classic Car Purchase Researchers | 29.54% | 16.85x |
| Motorcycles & Snowmobiles | 9.26% | 16.84x |
| Motorsport Equipment | 7.88% | 16.54x |
| Rural Living | 0.14% | 16.53x |
| Trucking | 10.80% | 15.39x |
Composition Percentage:
The overlap percentage between the In-Market Car Shoppers audience and the Content Affinity attribute.
Index: A comparison of the In-Market Car Shoppers audience to the internet population.
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DEMOGRAPHICS
The In-Market Car Shoppers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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