Dstillery Audiences

IN-MARKET CAR SHOPPERS

Audience Size: 2.9 Million Devices

Explore the In-Market Car Shoppers Audience

Below you'll find more information about the In-Market Car Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.9 million unique devices whose actions qualify for the In-Market Car Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The In-Market Car Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the In-Market Car Shoppers audience is Online Auto Shoppers.

Interest Composition Index
Online Auto Shoppers 64.09% 63.36x
Auto Repair Researchers 56.90% 62.90x
Car Buyers 51.81% 62.38x
Used Car Shoppers 49.82% 55.40x
Car Enthusiasts 33.78% 44.66x
Car Collector Enthusiasts 39.95% 44.23x
Nissan Vehicle Shoppers 51.12% 43.89x
Ford Mustang Enthusiasts 37.41% 42.88x
GMC Vehicle Shopper 39.42% 42.58x
Classic Car Shoppers 53.84% 42.17x
Composition Percentage: The overlap percentage between the In-Market Car Shoppers audience and the Interest attribute.
Index: A comparison of the In-Market Car Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The In-Market Car Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the In-Market Car Shoppers audience is Michael Kors.

Location Composition Index
Michael Kors 0.02% 1.23x
Jos A. Bank Clothiers 0.25% 1.21x
Buckle 0.09% 1.14x
Mens Wearhouse 0.39% 1.14x
Dressbarn 0.03% 1.08x
Chicos 0.03% 1.08x
Tommy Bahama 0.02% 1.06x
Journeys 0.03% 1.05x
Charlotte Russe 0.01% 1.04x
Columbia 0.01% 1.03x
Composition Percentage: The overlap percentage between the In-Market Car Shoppers audience and the Location attribute.
Index: A comparison of the In-Market Car Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The In-Market Car Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the In-Market Car Shoppers audience is gatewayclassiccars.com.

Website Composition Index
gatewayclassiccars.com 2.66% 63.34x
oldcaronline.com 2.37% 55.63x
allcollectorcars.com 2.21% 54.50x
procharger.com 1.51% 52.78x
texas-speed.com 1.50% 51.29x
sdparts.com 1.47% 50.39x
myclassicgarage.com 1.65% 50.28x
lsxmag.com 1.29% 49.56x
mautofied.com 1.06% 49.39x
dragtimes.com 1.25% 49.02x
Composition Percentage: The overlap percentage between the In-Market Car Shoppers audience and the Web attribute.
Index: A comparison of the In-Market Car Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the In-Market Car Shoppers audience is Car Shopping.

Content Affinity Composition Index
Car Shopping 26.18% 29.44x
Motorcycles & Snowmobiles 8.67% 25.45x
Rural Living 0.22% 23.61x
Auto Body Upkeep & Repair Researchers 6.92% 23.59x
Texas Off-Roading 0.23% 22.90x
Auto Tires & Parts Repair Researchers 5.38% 22.80x
Classic Car Purchase Researchers 30.19% 22.49x
Car Keys, Locks & Remotes 11.03% 22.08x
Motorsport Equipment 9.13% 21.33x
Car Enthusiasts 12.71% 19.98x
Composition Percentage: The overlap percentage between the In-Market Car Shoppers audience and the Content Affinity attribute.
Index: A comparison of the In-Market Car Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The In-Market Car Shoppers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male