Dstillery Audiences

IN-MARKET CAR SHOPPERS

Audience Size: 2.4 Million Devices

Explore the In-Market Car Shoppers Audience

Below you'll find more information about the In-Market Car Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.4 million unique devices whose actions qualify for the In-Market Car Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The In-Market Car Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the In-Market Car Shoppers audience is Auto Repair Researchers.

Interest Composition Index
Auto Repair Researchers 63.70% 48.54x
Car Buyers 50.52% 44.28x
Online Auto Shoppers 67.11% 38.41x
Used Car Shoppers 59.51% 37.23x
Classic Car Shoppers 51.00% 35.64x
GMC Vehicle Shopper 51.48% 35.44x
Cadillac Vehicle Shoppers 46.90% 33.47x
Nissan Vehicle Shoppers 50.32% 33.19x
Xtreme Sports Fans 44.60% 31.87x
Jeep Vehicle Shoppers 41.12% 31.26x
Composition Percentage: The overlap percentage between the In-Market Car Shoppers audience and the Interest attribute.
Index: A comparison of the In-Market Car Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The In-Market Car Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the In-Market Car Shoppers audience is Aeropostale.

Location Composition Index
Aeropostale 0.01% 1.37x
Express 0.02% 1.21x
Banana Republic 0.01% 1.17x
Carhartt 0.13% 1.13x
Victoria's Secret 0.02% 1.12x
The Childrens Place 0.02% 1.12x
Maurices 0.02% 1.12x
White House Black Market 0.01% 1.11x
Zumiez 0.01% 1.11x
Journeys 0.02% 1.03x
Composition Percentage: The overlap percentage between the In-Market Car Shoppers audience and the Location attribute.
Index: A comparison of the In-Market Car Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The In-Market Car Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the In-Market Car Shoppers audience is drivingline.com.

Website Composition Index
drivingline.com 1.26% 45.16x
stage3motorsports.com 1.67% 43.51x
truckpaper.com 1.92% 42.34x
autabuy.com 2.38% 38.35x
auctiontime.com 1.40% 37.97x
dormanproducts.com 1.60% 36.33x
machinerytrader.com 1.52% 35.92x
smartmotorguide.com 2.39% 35.84x
gmauthority.com 3.47% 35.77x
allcollectorcars.com 3.13% 35.53x
Composition Percentage: The overlap percentage between the In-Market Car Shoppers audience and the Web attribute.
Index: A comparison of the In-Market Car Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the In-Market Car Shoppers audience is Car Keys, Locks & Remotes.

Content Affinity Composition Index
Car Keys, Locks & Remotes 1.80% 27.79x
Auto Body Upkeep & Repair Researchers 1.27% 26.00x
Car Shopping 31.43% 25.06x
General Interest 0.05% 22.42x
Trucking 5.80% 21.95x
Motorsport Equipment 4.16% 21.56x
Auctions & Repossessions 0.27% 21.56x
Auto Tires & Parts Repair Researchers 0.64% 20.54x
Trucks 1.06% 19.94x
Classic Car Purchase Researchers 29.53% 19.63x
Composition Percentage: The overlap percentage between the In-Market Car Shoppers audience and the Content Affinity attribute.
Index: A comparison of the In-Market Car Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The In-Market Car Shoppers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male