Dstillery Audiences

IN-MARKET CAR SHOPPERS

Audience Size: 3.1 Million Devices

Explore the In-Market Car Shoppers Audience

Below you'll find more information about the In-Market Car Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.1 million unique devices whose actions qualify for the In-Market Car Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The In-Market Car Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the In-Market Car Shoppers audience is Online Auto Shoppers.

Interest Composition Index
Online Auto Shoppers 62.48% 36.71x
Auto Repair Researchers 57.32% 33.99x
Car Buyers 53.83% 33.25x
Used Car Shoppers 54.08% 28.52x
Automotive Industry 38.90% 25.01x
Car Collector Enthusiasts 38.91% 23.57x
Car Enthusiasts 35.72% 22.80x
Ford Mustang Enthusiasts 37.31% 21.96x
Jeep Vehicle Shoppers 38.12% 21.78x
Corvette Enthusiasts 37.97% 21.40x
Composition Percentage: The overlap percentage between the In-Market Car Shoppers audience and the Interest attribute.
Index: A comparison of the In-Market Car Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The In-Market Car Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the In-Market Car Shoppers audience is Belk.

Location Composition Index
Belk 0.02% 1.53x
Chicos 0.04% 1.16x
Carhartt 0.19% 1.16x
Lorna Jane 0.00% 1.14x
Gymboree 0.02% 1.07x
Lane Bryant 0.03% 1.07x
Hollister 0.01% 1.05x
Dressbarn 0.03% 1.04x
Eddie Bauer 0.01% 1.04x
Old Navy 0.05% 1.03x
Composition Percentage: The overlap percentage between the In-Market Car Shoppers audience and the Location attribute.
Index: A comparison of the In-Market Car Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The In-Market Car Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the In-Market Car Shoppers audience is classiccardeals.com.

Website Composition Index
classiccardeals.com 0.33% 99.25x
rkmotorscharlotte.com 0.37% 90.55x
carsforsale.com 0.51% 90.05x
sdtrucksprings.com 0.17% 89.26x
mecum.com 0.48% 87.82x
westcoastcorvette.com 0.26% 86.76x
horsepowerfreaks.com 0.47% 86.35x
redlinemotive.com 0.15% 83.62x
extremeterrain.com 0.14% 82.54x
engine-codes.com 0.18% 81.89x
Composition Percentage: The overlap percentage between the In-Market Car Shoppers audience and the Web attribute.
Index: A comparison of the In-Market Car Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the In-Market Car Shoppers audience is Car Shopping.

Content Affinity Composition Index
Car Shopping 24.06% 26.43x
Rural Living 0.35% 21.70x
Motorcycles & Snowmobiles 7.05% 20.78x
Classic Car Purchase Researchers 25.98% 20.55x
Car Keys, Locks & Remotes 10.87% 18.61x
Texas Off-Roading 0.24% 18.58x
Auto Body Upkeep & Repair Researchers 7.99% 17.71x
Motorsport Equipment 8.75% 17.37x
Car Enthusiasts 12.15% 16.38x
Auto Tires & Parts Repair Researchers 6.03% 16.36x
Composition Percentage: The overlap percentage between the In-Market Car Shoppers audience and the Content Affinity attribute.
Index: A comparison of the In-Market Car Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The In-Market Car Shoppers audience resonates most for the following age and income brackets.
Age
65+
Income
$25,000-$49,999