Explore the In-Market Car Shoppers Audience
Below you'll find more information about the In-Market Car Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the In-Market Car Shoppers audience.
INTERESTS
The In-Market Car Shoppers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the In-Market Car Shoppers audience is Auto Repair Researchers.
| Interest | Composition | Index |
| Auto Repair Researchers | 65.84% | 44.91x |
| Car Buyers | 51.72% | 40.72x |
| Online Auto Shoppers | 66.11% | 34.95x |
| Used Car Shoppers | 59.30% | 34.24x |
| Classic Car Shoppers | 49.98% | 32.89x |
| Nissan Vehicle Shoppers | 48.20% | 32.51x |
| GMC Vehicle Shopper | 50.47% | 32.44x |
| Ford Vehicle Shoppers | 42.05% | 29.80x |
| Cadillac Vehicle Shoppers | 46.71% | 29.55x |
| Automotive Safety Researchers | 42.18% | 28.87x |
Composition Percentage:
The overlap percentage between the In-Market Car Shoppers audience and the Interest attribute.
Index: A comparison of the In-Market Car Shoppers audience to the internet population.
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APPAREL RETAILERS
The In-Market Car Shoppers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the In-Market Car Shoppers audience is Carhartt.
| Location | Composition | Index |
| Carhartt | 0.05% | 1.03x |
Composition Percentage:
The overlap percentage between the In-Market Car Shoppers audience and the Location attribute.
Index: A comparison of the In-Market Car Shoppers audience to the internet population.
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WEBSITES
The In-Market Car Shoppers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the In-Market Car Shoppers audience is stage3motorsports.com.
| Website | Composition | Index |
| stage3motorsports.com | 1.10% | 42.33x |
| truckpaper.com | 1.19% | 40.67x |
| autabuy.com | 2.27% | 38.75x |
| oldcaronline.com | 1.09% | 38.50x |
| dormanproducts.com | 1.15% | 37.29x |
| classiccarsarena.com | 1.17% | 36.17x |
| texas-speed.com | 1.78% | 35.36x |
| allcollectorcars.com | 3.39% | 34.71x |
| gmauthority.com | 2.35% | 34.64x |
| tractorhouse.com | 1.80% | 34.32x |
Composition Percentage:
The overlap percentage between the In-Market Car Shoppers audience and the Web attribute.
Index: A comparison of the In-Market Car Shoppers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the In-Market Car Shoppers audience is Car Keys, Locks & Remotes.
| Content Affinity | Composition | Index |
| Car Keys, Locks & Remotes | 0.96% | 26.23x |
| Auto Body Upkeep & Repair Researchers | 0.81% | 24.33x |
| Car Shopping | 33.04% | 23.73x |
| Auctions & Repossessions | 0.19% | 23.58x |
| Trucking | 5.53% | 20.72x |
| Yard Structures | 0.25% | 19.74x |
| Motorsport Equipment | 4.18% | 19.54x |
| Auto Tires & Parts Repair Researchers | 0.51% | 19.44x |
| Trucks | 0.67% | 19.23x |
| Classic Car Purchase Researchers | 31.99% | 18.84x |
Composition Percentage:
The overlap percentage between the In-Market Car Shoppers audience and the Content Affinity attribute.
Index: A comparison of the In-Market Car Shoppers audience to the internet population.
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DEMOGRAPHICS
The In-Market Car Shoppers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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