Dstillery Audiences

IN-MARKET CAR SHOPPERS

Audience Size: 2.4 Million Devices

Explore the In-Market Car Shoppers Audience

Below you'll find more information about the In-Market Car Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.4 million unique devices whose actions qualify for the In-Market Car Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The In-Market Car Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the In-Market Car Shoppers audience is Online Auto Shoppers.

Interest Composition Index
Online Auto Shoppers 64.79% 62.29x
Auto Repair Researchers 60.23% 61.03x
Car Buyers 55.37% 60.14x
Used Car Shoppers 51.03% 54.80x
Nissan Vehicle Shoppers 47.11% 48.90x
Classic Car Shoppers 45.99% 48.68x
Car Enthusiasts 35.11% 43.52x
Car Collector Enthusiasts 40.51% 43.49x
Ford Mustang Enthusiasts 39.24% 41.82x
GMC Vehicle Shopper 39.46% 41.46x
Composition Percentage: The overlap percentage between the In-Market Car Shoppers audience and the Interest attribute.
Index: A comparison of the In-Market Car Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The In-Market Car Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the In-Market Car Shoppers audience is Carhartt.

Location Composition Index
Carhartt 0.01% 1.60x
Express Outlets 0.01% 1.47x
Jos A. Bank Clothiers 0.35% 1.39x
Buckle 0.20% 1.31x
Mens Wearhouse 0.53% 1.30x
Chicos 0.06% 1.12x
White House Black Market 0.21% 1.11x
Dressbarn 0.05% 1.07x
Belk 0.01% 1.04x
Johnston and Murphy 0.12% 1.03x
Composition Percentage: The overlap percentage between the In-Market Car Shoppers audience and the Location attribute.
Index: A comparison of the In-Market Car Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The In-Market Car Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the In-Market Car Shoppers audience is gatewayclassiccars.com.

Website Composition Index
gatewayclassiccars.com 2.65% 76.11x
texas-speed.com 1.50% 65.34x
procharger.com 1.48% 65.19x
oldcaronline.com 2.62% 64.25x
sdparts.com 1.47% 62.89x
allcollectorcars.com 2.60% 61.38x
lsxmag.com 1.29% 61.31x
urotuning.com 1.08% 60.50x
rkmotors.com 1.61% 59.22x
myclassicgarage.com 1.95% 58.66x
Composition Percentage: The overlap percentage between the In-Market Car Shoppers audience and the Web attribute.
Index: A comparison of the In-Market Car Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the In-Market Car Shoppers audience is Car Shopping.

Content Affinity Composition Index
Car Shopping 30.59% 28.68x
Motorcycles & Snowmobiles 10.41% 24.71x
Auto Body Upkeep & Repair Researchers 7.35% 24.20x
Auto Tires & Parts Repair Researchers 5.40% 23.99x
Rural Living 0.22% 23.49x
Texas Off-Roading 0.23% 23.15x
Car Keys, Locks & Remotes 12.24% 22.17x
Classic Car Purchase Researchers 33.94% 22.13x
Motorsport Equipment 9.91% 21.53x
Home Improvement Contractor 2.10% 19.75x
Composition Percentage: The overlap percentage between the In-Market Car Shoppers audience and the Content Affinity attribute.
Index: A comparison of the In-Market Car Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The In-Market Car Shoppers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male