Explore the In-Market Car Shoppers Audience
Below you'll find more information about the In-Market Car Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.1 million unique devices whose actions qualify for the In-Market Car Shoppers audience.
INTERESTS
The In-Market Car Shoppers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the In-Market Car Shoppers audience is Online Auto Shoppers.
| Interest | Composition | Index |
| Online Auto Shoppers | 62.48% | 36.71x |
| Auto Repair Researchers | 57.32% | 33.99x |
| Car Buyers | 53.83% | 33.25x |
| Used Car Shoppers | 54.08% | 28.52x |
| Automotive Industry | 38.90% | 25.01x |
| Car Collector Enthusiasts | 38.91% | 23.57x |
| Car Enthusiasts | 35.72% | 22.80x |
| Ford Mustang Enthusiasts | 37.31% | 21.96x |
| Jeep Vehicle Shoppers | 38.12% | 21.78x |
| Corvette Enthusiasts | 37.97% | 21.40x |
Composition Percentage:
The overlap percentage between the In-Market Car Shoppers audience and the Interest attribute.
Index: A comparison of the In-Market Car Shoppers audience to the internet population.
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APPAREL RETAILERS
The In-Market Car Shoppers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the In-Market Car Shoppers audience is Belk.
| Location | Composition | Index |
| Belk | 0.02% | 1.53x |
| Chicos | 0.04% | 1.16x |
| Carhartt | 0.19% | 1.16x |
| Lorna Jane | 0.00% | 1.14x |
| Gymboree | 0.02% | 1.07x |
| Lane Bryant | 0.03% | 1.07x |
| Hollister | 0.01% | 1.05x |
| Dressbarn | 0.03% | 1.04x |
| Eddie Bauer | 0.01% | 1.04x |
| Old Navy | 0.05% | 1.03x |
Composition Percentage:
The overlap percentage between the In-Market Car Shoppers audience and the Location attribute.
Index: A comparison of the In-Market Car Shoppers audience to the internet population.
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WEBSITES
The In-Market Car Shoppers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the In-Market Car Shoppers audience is classiccardeals.com.
| Website | Composition | Index |
| classiccardeals.com | 0.33% | 99.25x |
| rkmotorscharlotte.com | 0.37% | 90.55x |
| carsforsale.com | 0.51% | 90.05x |
| sdtrucksprings.com | 0.17% | 89.26x |
| mecum.com | 0.48% | 87.82x |
| westcoastcorvette.com | 0.26% | 86.76x |
| horsepowerfreaks.com | 0.47% | 86.35x |
| redlinemotive.com | 0.15% | 83.62x |
| extremeterrain.com | 0.14% | 82.54x |
| engine-codes.com | 0.18% | 81.89x |
Composition Percentage:
The overlap percentage between the In-Market Car Shoppers audience and the Web attribute.
Index: A comparison of the In-Market Car Shoppers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the In-Market Car Shoppers audience is Car Shopping.
| Content Affinity | Composition | Index |
| Car Shopping | 24.06% | 26.43x |
| Rural Living | 0.35% | 21.70x |
| Motorcycles & Snowmobiles | 7.05% | 20.78x |
| Classic Car Purchase Researchers | 25.98% | 20.55x |
| Car Keys, Locks & Remotes | 10.87% | 18.61x |
| Texas Off-Roading | 0.24% | 18.58x |
| Auto Body Upkeep & Repair Researchers | 7.99% | 17.71x |
| Motorsport Equipment | 8.75% | 17.37x |
| Car Enthusiasts | 12.15% | 16.38x |
| Auto Tires & Parts Repair Researchers | 6.03% | 16.36x |
Composition Percentage:
The overlap percentage between the In-Market Car Shoppers audience and the Content Affinity attribute.
Index: A comparison of the In-Market Car Shoppers audience to the internet population.
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DEMOGRAPHICS
The In-Market Car Shoppers audience resonates most for the following age and income brackets.
Age
65+
Income
$25,000-$49,999
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