Explore the In-Market Car Shoppers Audience
Below you'll find more information about the In-Market Car Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.5 million unique devices whose actions qualify for the In-Market Car Shoppers audience.
INTERESTS
The In-Market Car Shoppers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the In-Market Car Shoppers audience is Online Auto Shoppers.
| Interest | Composition | Index |
| Online Auto Shoppers | 94.98% | 60.93x |
| Volkswagen Vehicle Shopper | 23.99% | 41.77x |
| Mercedes-Benz Vehicle Shoppers | 33.99% | 41.27x |
| Aftermarket Accessories Shoppers | 39.02% | 39.83x |
| Auto Show Enthusiasts | 29.39% | 39.06x |
| Kia Vehicle Shoppers | 24.49% | 36.73x |
| Classic Car Shoppers | 51.70% | 35.47x |
| Automotive Safety Researchers | 38.19% | 35.33x |
| Audi Vehicle Shoppers | 38.68% | 34.09x |
| Dodge Vehicle Shoppers | 36.75% | 33.80x |
Composition Percentage:
The overlap percentage between the In-Market Car Shoppers audience and the Interest attribute.
Index: A comparison of the In-Market Car Shoppers audience to the internet population.
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APPAREL RETAILERS
The In-Market Car Shoppers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the In-Market Car Shoppers audience is Maurices.
| Location | Composition | Index |
| Maurices | 0.02% | 0.93x |
Composition Percentage:
The overlap percentage between the In-Market Car Shoppers audience and the Location attribute.
Index: A comparison of the In-Market Car Shoppers audience to the internet population.
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WEBSITES
The In-Market Car Shoppers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the In-Market Car Shoppers audience is iseecars.com.
| Website | Composition | Index |
| iseecars.com | 3.59% | 54.87x |
| auto.com | 1.29% | 54.04x |
| autolist.com | 12.80% | 41.82x |
| allcollectorcars.com | 1.38% | 39.60x |
| autabuy.com | 1.60% | 36.21x |
| treperformance.com | 1.34% | 35.85x |
| gmfullsize.com | 2.16% | 35.38x |
| gmtruckclub.com | 2.76% | 34.12x |
| autoanything.com | 1.26% | 33.38x |
| gmt400.com | 1.46% | 33.28x |
Composition Percentage:
The overlap percentage between the In-Market Car Shoppers audience and the Web attribute.
Index: A comparison of the In-Market Car Shoppers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the In-Market Car Shoppers audience is Car Shopping.
| Content Affinity | Composition | Index |
| Car Shopping | 9.03% | 27.88x |
| Car Keys, Locks & Remotes | 0.07% | 24.04x |
| Trucking | 1.26% | 23.74x |
| Auto Body Upkeep & Repair Researchers | 0.11% | 21.11x |
| Auto Enthusiast Information Researchers | 5.57% | 20.18x |
| Classic Car Purchase Researchers | 22.15% | 20.09x |
| Motorsport Equipment | 1.89% | 19.21x |
| Classic Car Enthusiasts | 13.86% | 15.92x |
| Garden Power Equipment | 2.11% | 15.90x |
| Car Enthusiasts | 7.76% | 15.49x |
Composition Percentage:
The overlap percentage between the In-Market Car Shoppers audience and the Content Affinity attribute.
Index: A comparison of the In-Market Car Shoppers audience to the internet population.
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DEMOGRAPHICS
The In-Market Car Shoppers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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