Explore the In-Market Car Shoppers Audience
Below you'll find more information about the In-Market Car Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.3 million unique devices whose actions qualify for the In-Market Car Shoppers audience.
INTERESTS
The In-Market Car Shoppers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the In-Market Car Shoppers audience is Auto Repair Researchers.
| Interest | Composition | Index |
| Auto Repair Researchers | 65.88% | 44.79x |
| Car Buyers | 51.96% | 40.09x |
| Online Auto Shoppers | 66.11% | 35.54x |
| Used Car Shoppers | 60.62% | 33.83x |
| Classic Car Shoppers | 50.21% | 32.20x |
| Nissan Vehicle Shoppers | 49.58% | 31.95x |
| GMC Vehicle Shopper | 52.18% | 31.54x |
| Ford Vehicle Shoppers | 43.81% | 29.39x |
| Automotive Safety Researchers | 42.91% | 29.35x |
| Cadillac Vehicle Shoppers | 48.07% | 28.87x |
Composition Percentage:
The overlap percentage between the In-Market Car Shoppers audience and the Interest attribute.
Index: A comparison of the In-Market Car Shoppers audience to the internet population.
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APPAREL RETAILERS
The In-Market Car Shoppers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the In-Market Car Shoppers audience is Maurices.
| Location | Composition | Index |
| Maurices | 0.04% | 1.28x |
| Jos A. Bank Clothiers | 0.02% | 1.24x |
| Carhartt | 0.24% | 1.16x |
| Journeys | 0.03% | 1.13x |
| American Eagle Outfitters | 0.02% | 1.12x |
| Hollister | 0.01% | 1.08x |
| Chicos | 0.02% | 1.07x |
| Aeropostale | 0.02% | 1.07x |
| Talbots | 0.01% | 1.07x |
| Gymboree | 0.02% | 1.06x |
Composition Percentage:
The overlap percentage between the In-Market Car Shoppers audience and the Location attribute.
Index: A comparison of the In-Market Car Shoppers audience to the internet population.
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WEBSITES
The In-Market Car Shoppers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the In-Market Car Shoppers audience is texas-speed.com.
| Website | Composition | Index |
| texas-speed.com | 1.38% | 41.43x |
| oldcaronline.com | 1.36% | 37.37x |
| autabuy.com | 2.50% | 36.21x |
| classiccarsarena.com | 1.23% | 35.45x |
| allcollectorcars.com | 3.71% | 34.39x |
| bbwheelsonline.com | 2.18% | 33.86x |
| superchevy.com | 3.84% | 33.71x |
| tractorhouse.com | 1.15% | 33.49x |
| mustangandfords.com | 2.15% | 33.36x |
| gmauthority.com | 2.10% | 33.11x |
Composition Percentage:
The overlap percentage between the In-Market Car Shoppers audience and the Web attribute.
Index: A comparison of the In-Market Car Shoppers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the In-Market Car Shoppers audience is Car Keys, Locks & Remotes.
| Content Affinity | Composition | Index |
| Car Keys, Locks & Remotes | 0.57% | 27.76x |
| Auctions & Repossessions | 0.11% | 24.14x |
| Auto Body Upkeep & Repair Researchers | 0.59% | 23.85x |
| Car Shopping | 37.97% | 22.16x |
| Yard Structures | 0.15% | 20.28x |
| Trucking | 5.41% | 20.24x |
| Auto Tires & Parts Repair Researchers | 0.39% | 18.96x |
| Motorsport Equipment | 4.24% | 18.95x |
| Assorted Topics (Photography Resources, Stock Photos, Motorcycles) | 1.93% | 18.51x |
| Classic Car Purchase Researchers | 34.17% | 18.37x |
Composition Percentage:
The overlap percentage between the In-Market Car Shoppers audience and the Content Affinity attribute.
Index: A comparison of the In-Market Car Shoppers audience to the internet population.
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DEMOGRAPHICS
The In-Market Car Shoppers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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