Dstillery Audiences

IN-MARKET CAR SHOPPERS

Audience Size: 3 Million Devices

Explore the In-Market Car Shoppers Audience

Below you'll find more information about the In-Market Car Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the In-Market Car Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The In-Market Car Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the In-Market Car Shoppers audience is Auto Repair Researchers.

Interest Composition Index
Auto Repair Researchers 65.84% 44.91x
Car Buyers 51.72% 40.72x
Online Auto Shoppers 66.11% 34.95x
Used Car Shoppers 59.30% 34.24x
Classic Car Shoppers 49.98% 32.89x
Nissan Vehicle Shoppers 48.20% 32.51x
GMC Vehicle Shopper 50.47% 32.44x
Ford Vehicle Shoppers 42.05% 29.80x
Cadillac Vehicle Shoppers 46.71% 29.55x
Automotive Safety Researchers 42.18% 28.87x
Composition Percentage: The overlap percentage between the In-Market Car Shoppers audience and the Interest attribute.
Index: A comparison of the In-Market Car Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The In-Market Car Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the In-Market Car Shoppers audience is Carhartt.

Location Composition Index
Carhartt 0.05% 1.03x
Composition Percentage: The overlap percentage between the In-Market Car Shoppers audience and the Location attribute.
Index: A comparison of the In-Market Car Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The In-Market Car Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the In-Market Car Shoppers audience is stage3motorsports.com.

Website Composition Index
stage3motorsports.com 1.10% 42.33x
truckpaper.com 1.19% 40.67x
autabuy.com 2.27% 38.75x
oldcaronline.com 1.09% 38.50x
dormanproducts.com 1.15% 37.29x
classiccarsarena.com 1.17% 36.17x
texas-speed.com 1.78% 35.36x
allcollectorcars.com 3.39% 34.71x
gmauthority.com 2.35% 34.64x
tractorhouse.com 1.80% 34.32x
Composition Percentage: The overlap percentage between the In-Market Car Shoppers audience and the Web attribute.
Index: A comparison of the In-Market Car Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the In-Market Car Shoppers audience is Car Keys, Locks & Remotes.

Content Affinity Composition Index
Car Keys, Locks & Remotes 0.96% 26.23x
Auto Body Upkeep & Repair Researchers 0.81% 24.33x
Car Shopping 33.04% 23.73x
Auctions & Repossessions 0.19% 23.58x
Trucking 5.53% 20.72x
Yard Structures 0.25% 19.74x
Motorsport Equipment 4.18% 19.54x
Auto Tires & Parts Repair Researchers 0.51% 19.44x
Trucks 0.67% 19.23x
Classic Car Purchase Researchers 31.99% 18.84x
Composition Percentage: The overlap percentage between the In-Market Car Shoppers audience and the Content Affinity attribute.
Index: A comparison of the In-Market Car Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The In-Market Car Shoppers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male