Dstillery Audiences

IN-MARKET CAR SHOPPERS

Audience Size: 4.8 Million Devices

Explore the In-Market Car Shoppers Audience

Below you'll find more information about the In-Market Car Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 4.8 million unique devices whose actions qualify for the In-Market Car Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The In-Market Car Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the In-Market Car Shoppers audience is Auto Repair Researchers.

Interest Composition Index
Auto Repair Researchers 62.51% 35.80x
Car Buyers 56.44% 34.04x
Online Auto Shoppers 64.39% 33.70x
Used Car Shoppers 55.88% 31.01x
Nissan Vehicle Shoppers 46.33% 30.05x
Classic Car Shoppers 49.65% 28.36x
GMC Vehicle Shopper 45.28% 26.90x
Ford Vehicle Shoppers 40.19% 26.26x
Cadillac Vehicle Shoppers 44.50% 25.26x
Ford Mustang Enthusiasts 41.85% 25.16x
Composition Percentage: The overlap percentage between the In-Market Car Shoppers audience and the Interest attribute.
Index: A comparison of the In-Market Car Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The In-Market Car Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the In-Market Car Shoppers audience is Dressbarn.

Location Composition Index
Dressbarn 0.04% 1.30x
Carhartt 0.32% 1.22x
Tommy Bahama 0.01% 1.19x
Talbots 0.03% 1.18x
Belk 0.01% 1.15x
White House Black Market 0.06% 1.13x
Journeys 0.10% 1.10x
Jos A. Bank Clothiers 0.04% 1.08x
Chicos 0.04% 1.08x
REI 0.01% 1.08x
Composition Percentage: The overlap percentage between the In-Market Car Shoppers audience and the Location attribute.
Index: A comparison of the In-Market Car Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The In-Market Car Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the In-Market Car Shoppers audience is oldcaronline.com.

Website Composition Index
oldcaronline.com 1.21% 37.16x
myclassicgarage.com 1.14% 32.44x
autopartswarehouse.com 1.05% 31.83x
allcollectorcars.com 2.07% 31.01x
dieselpowerproducts.com 1.79% 30.67x
corvetteactioncenter.com 1.22% 30.34x
carparts.com 1.04% 29.98x
conceptcarz.com 1.28% 29.46x
autabuy.com 2.03% 29.09x
erepairables.com 2.62% 29.05x
Composition Percentage: The overlap percentage between the In-Market Car Shoppers audience and the Web attribute.
Index: A comparison of the In-Market Car Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the In-Market Car Shoppers audience is Car Shopping.

Content Affinity Composition Index
Car Shopping 29.38% 20.34x
Car Keys, Locks & Remotes 8.44% 18.43x
Texas Off-Roading 0.13% 18.40x
Auto Body Upkeep & Repair Researchers 4.17% 17.93x
Auto Tires & Parts Repair Researchers 2.63% 17.41x
Motorsport Equipment 7.33% 17.22x
Classic Car Purchase Researchers 28.85% 17.00x
Trucking 9.49% 16.83x
Rural Living 0.09% 16.64x
Environmentally Friendly Cars 0.06% 16.01x
Composition Percentage: The overlap percentage between the In-Market Car Shoppers audience and the Content Affinity attribute.
Index: A comparison of the In-Market Car Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The In-Market Car Shoppers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male