Dstillery Audiences

IN-MARKET CAR SHOPPERS

Audience Size: 4.5 Million Devices

Explore the In-Market Car Shoppers Audience

Below you'll find more information about the In-Market Car Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 4.5 million unique devices whose actions qualify for the In-Market Car Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The In-Market Car Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the In-Market Car Shoppers audience is Auto Repair Researchers.

Interest Composition Index
Auto Repair Researchers 63.80% 40.10x
Car Buyers 58.48% 38.36x
Online Auto Shoppers 65.72% 38.02x
Used Car Shoppers 55.39% 35.44x
Nissan Vehicle Shoppers 47.01% 33.96x
Classic Car Shoppers 50.59% 30.96x
GMC Vehicle Shopper 45.62% 29.58x
Ford Vehicle Shoppers 42.18% 28.29x
Jeep Vehicle Shoppers 44.47% 27.54x
Cadillac Vehicle Shoppers 46.20% 27.50x
Composition Percentage: The overlap percentage between the In-Market Car Shoppers audience and the Interest attribute.
Index: A comparison of the In-Market Car Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The In-Market Car Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the In-Market Car Shoppers audience is Belk.

Location Composition Index
Belk 0.01% 1.39x
Carhartt 0.19% 1.34x
REI 0.01% 1.21x
Lane Bryant 0.04% 1.14x
Aeropostale 0.05% 1.13x
Dressbarn 0.03% 1.09x
Zumiez 0.05% 1.09x
Tommy Bahama 0.02% 1.07x
Jos A. Bank Clothiers 0.04% 1.06x
Chicos 0.04% 1.04x
Composition Percentage: The overlap percentage between the In-Market Car Shoppers audience and the Location attribute.
Index: A comparison of the In-Market Car Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The In-Market Car Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the In-Market Car Shoppers audience is oldcaronline.com.

Website Composition Index
oldcaronline.com 1.43% 44.27x
myclassicgarage.com 1.22% 40.66x
allcollectorcars.com 1.90% 39.01x
autopartswarehouse.com 1.34% 38.48x
bobistheoilguy.com 1.07% 36.47x
gatewayclassiccars.com 1.78% 35.96x
tires-easy.com 2.06% 35.94x
corvetteactioncenter.com 1.32% 35.92x
carparts.com 1.33% 35.83x
autabuy.com 1.97% 35.74x
Composition Percentage: The overlap percentage between the In-Market Car Shoppers audience and the Web attribute.
Index: A comparison of the In-Market Car Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the In-Market Car Shoppers audience is Car Shopping.

Content Affinity Composition Index
Car Shopping 30.03% 21.51x
Car Keys, Locks & Remotes 8.94% 19.29x
Auto Tires & Parts Repair Researchers 2.96% 18.99x
Auto Body Upkeep & Repair Researchers 4.51% 18.85x
Texas Off-Roading 0.15% 18.71x
Rural Living 0.11% 18.44x
Classic Car Purchase Researchers 28.78% 18.36x
Motorsport Equipment 7.63% 17.92x
Motorcycles & Snowmobiles 9.48% 17.47x
Trucking 9.95% 17.29x
Composition Percentage: The overlap percentage between the In-Market Car Shoppers audience and the Content Affinity attribute.
Index: A comparison of the In-Market Car Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The In-Market Car Shoppers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male