Explore the In-Market Car Shoppers Audience
Below you'll find more information about the In-Market Car Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.2 million unique devices whose actions qualify for the In-Market Car Shoppers audience.
INTERESTS
The In-Market Car Shoppers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the In-Market Car Shoppers audience is Online Auto Shoppers.
| Interest | Composition | Index |
| Online Auto Shoppers | 64.48% | 35.01x |
| Auto Repair Researchers | 56.17% | 34.92x |
| Car Buyers | 52.51% | 34.45x |
| Used Car Shoppers | 54.42% | 29.49x |
| Car Collector Enthusiasts | 39.77% | 24.40x |
| Car Enthusiasts | 35.97% | 24.22x |
| Ford Mustang Enthusiasts | 36.99% | 23.59x |
| Jeep Vehicle Shoppers | 37.91% | 23.25x |
| GMC Vehicle Shopper | 40.22% | 23.14x |
| Corvette Enthusiasts | 36.78% | 22.75x |
Composition Percentage:
The overlap percentage between the In-Market Car Shoppers audience and the Interest attribute.
Index: A comparison of the In-Market Car Shoppers audience to the internet population.
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APPAREL RETAILERS
The In-Market Car Shoppers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the In-Market Car Shoppers audience is Express Outlets.
| Location | Composition | Index |
| Express Outlets | 0.01% | 1.48x |
| Ralph Lauren | 0.01% | 1.46x |
| Belk | 0.02% | 1.38x |
| Chicos | 0.05% | 1.23x |
| Columbia | 0.01% | 1.20x |
| Carhartt | 0.15% | 1.19x |
| Gymboree | 0.03% | 1.15x |
| Madewell | 0.02% | 1.13x |
| Tommy Bahama | 0.02% | 1.10x |
| Mens Wearhouse | 0.25% | 1.10x |
Composition Percentage:
The overlap percentage between the In-Market Car Shoppers audience and the Location attribute.
Index: A comparison of the In-Market Car Shoppers audience to the internet population.
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WEBSITES
The In-Market Car Shoppers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the In-Market Car Shoppers audience is vividracing.com.
| Website | Composition | Index |
| vividracing.com | 1.06% | 80.15x |
| gatewayclassiccars.com | 2.96% | 71.90x |
| vanguardmotorsales.com | 1.04% | 69.69x |
| oldcaronline.com | 2.34% | 65.52x |
| allcollectorcars.com | 2.11% | 64.51x |
| dragtimes.com | 1.02% | 63.65x |
| mautofied.com | 1.02% | 60.68x |
| myclassicgarage.com | 1.52% | 58.81x |
| procharger.com | 1.65% | 55.38x |
| autabuy.com | 1.74% | 53.70x |
Composition Percentage:
The overlap percentage between the In-Market Car Shoppers audience and the Web attribute.
Index: A comparison of the In-Market Car Shoppers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the In-Market Car Shoppers audience is Car Shopping.
| Content Affinity | Composition | Index |
| Car Shopping | 23.17% | 27.04x |
| Motorcycles & Snowmobiles | 7.84% | 22.47x |
| Rural Living | 0.28% | 21.40x |
| Classic Car Purchase Researchers | 27.39% | 20.13x |
| Auto Body Upkeep & Repair Researchers | 7.63% | 19.90x |
| Texas Off-Roading | 0.24% | 19.76x |
| Car Keys, Locks & Remotes | 10.88% | 19.26x |
| Motorsport Equipment | 8.58% | 18.45x |
| Auto Tires & Parts Repair Researchers | 5.75% | 18.35x |
| Car Enthusiasts | 11.76% | 17.51x |
Composition Percentage:
The overlap percentage between the In-Market Car Shoppers audience and the Content Affinity attribute.
Index: A comparison of the In-Market Car Shoppers audience to the internet population.
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DEMOGRAPHICS
The In-Market Car Shoppers audience resonates most for the following age bracket and gender.
Age
65 and Over
Gender
Male
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