Explore the In-Market Car Shoppers Audience
Below you'll find more information about the In-Market Car Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.4 million unique devices whose actions qualify for the In-Market Car Shoppers audience.
INTERESTS
The In-Market Car Shoppers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the In-Market Car Shoppers audience is Auto Repair Researchers.
| Interest | Composition | Index |
| Auto Repair Researchers | 63.70% | 48.54x |
| Car Buyers | 50.52% | 44.28x |
| Online Auto Shoppers | 67.11% | 38.41x |
| Used Car Shoppers | 59.51% | 37.23x |
| Classic Car Shoppers | 51.00% | 35.64x |
| GMC Vehicle Shopper | 51.48% | 35.44x |
| Cadillac Vehicle Shoppers | 46.90% | 33.47x |
| Nissan Vehicle Shoppers | 50.32% | 33.19x |
| Xtreme Sports Fans | 44.60% | 31.87x |
| Jeep Vehicle Shoppers | 41.12% | 31.26x |
Composition Percentage:
The overlap percentage between the In-Market Car Shoppers audience and the Interest attribute.
Index: A comparison of the In-Market Car Shoppers audience to the internet population.
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APPAREL RETAILERS
The In-Market Car Shoppers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the In-Market Car Shoppers audience is Aeropostale.
| Location | Composition | Index |
| Aeropostale | 0.01% | 1.37x |
| Express | 0.02% | 1.21x |
| Banana Republic | 0.01% | 1.17x |
| Carhartt | 0.13% | 1.13x |
| Victoria's Secret | 0.02% | 1.12x |
| The Childrens Place | 0.02% | 1.12x |
| Maurices | 0.02% | 1.12x |
| White House Black Market | 0.01% | 1.11x |
| Zumiez | 0.01% | 1.11x |
| Journeys | 0.02% | 1.03x |
Composition Percentage:
The overlap percentage between the In-Market Car Shoppers audience and the Location attribute.
Index: A comparison of the In-Market Car Shoppers audience to the internet population.
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WEBSITES
The In-Market Car Shoppers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the In-Market Car Shoppers audience is drivingline.com.
| Website | Composition | Index |
| drivingline.com | 1.26% | 45.16x |
| stage3motorsports.com | 1.67% | 43.51x |
| truckpaper.com | 1.92% | 42.34x |
| autabuy.com | 2.38% | 38.35x |
| auctiontime.com | 1.40% | 37.97x |
| dormanproducts.com | 1.60% | 36.33x |
| machinerytrader.com | 1.52% | 35.92x |
| smartmotorguide.com | 2.39% | 35.84x |
| gmauthority.com | 3.47% | 35.77x |
| allcollectorcars.com | 3.13% | 35.53x |
Composition Percentage:
The overlap percentage between the In-Market Car Shoppers audience and the Web attribute.
Index: A comparison of the In-Market Car Shoppers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the In-Market Car Shoppers audience is Car Keys, Locks & Remotes.
| Content Affinity | Composition | Index |
| Car Keys, Locks & Remotes | 1.80% | 27.79x |
| Auto Body Upkeep & Repair Researchers | 1.27% | 26.00x |
| Car Shopping | 31.43% | 25.06x |
| General Interest | 0.05% | 22.42x |
| Trucking | 5.80% | 21.95x |
| Motorsport Equipment | 4.16% | 21.56x |
| Auctions & Repossessions | 0.27% | 21.56x |
| Auto Tires & Parts Repair Researchers | 0.64% | 20.54x |
| Trucks | 1.06% | 19.94x |
| Classic Car Purchase Researchers | 29.53% | 19.63x |
Composition Percentage:
The overlap percentage between the In-Market Car Shoppers audience and the Content Affinity attribute.
Index: A comparison of the In-Market Car Shoppers audience to the internet population.
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DEMOGRAPHICS
The In-Market Car Shoppers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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