Explore the In-Market Car Shoppers Audience
Below you'll find more information about the In-Market Car Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.8 million unique devices whose actions qualify for the In-Market Car Shoppers audience.
INTERESTS
The In-Market Car Shoppers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the In-Market Car Shoppers audience is Auto Repair Researchers.
| Interest | Composition | Index |
| Auto Repair Researchers | 63.56% | 34.40x |
| Car Buyers | 51.96% | 31.58x |
| Online Auto Shoppers | 65.18% | 29.51x |
| Used Car Shoppers | 56.34% | 27.89x |
| Nissan Vehicle Shoppers | 48.08% | 27.40x |
| Classic Car Shoppers | 50.19% | 25.72x |
| GMC Vehicle Shopper | 49.93% | 25.66x |
| Ford Vehicle Shoppers | 42.14% | 24.94x |
| Truck Shoppers | 45.69% | 23.68x |
| Cadillac Vehicle Shoppers | 48.29% | 23.08x |
Composition Percentage:
The overlap percentage between the In-Market Car Shoppers audience and the Interest attribute.
Index: A comparison of the In-Market Car Shoppers audience to the internet population.
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APPAREL RETAILERS
The In-Market Car Shoppers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the In-Market Car Shoppers audience is Aeropostale.
| Location | Composition | Index |
| Aeropostale | 0.01% | 1.67x |
| Mens Wearhouse | 0.02% | 1.46x |
| LOFT | 0.01% | 1.41x |
| Express | 0.01% | 1.34x |
| Journeys | 0.02% | 1.33x |
| Maurices | 0.02% | 1.26x |
| Victoria's Secret | 0.02% | 1.21x |
| Chicos | 0.01% | 1.15x |
| Old Navy | 0.02% | 1.14x |
| Carhartt | 0.17% | 1.13x |
Composition Percentage:
The overlap percentage between the In-Market Car Shoppers audience and the Location attribute.
Index: A comparison of the In-Market Car Shoppers audience to the internet population.
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WEBSITES
The In-Market Car Shoppers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the In-Market Car Shoppers audience is erepairables.com.
| Website | Composition | Index |
| erepairables.com | 1.19% | 36.49x |
| lowmileageparts.com | 1.10% | 35.81x |
| thoroughbreddiesel.com | 1.11% | 34.63x |
| auction123.com | 1.11% | 33.91x |
| classicindustries.com | 1.47% | 33.43x |
| autohausaz.com | 1.23% | 33.08x |
| dragtimes.com | 1.09% | 31.07x |
| drivingline.com | 2.50% | 30.79x |
| dieselpowerproducts.com | 1.09% | 30.28x |
| chevrolet.com | 1.53% | 29.75x |
Composition Percentage:
The overlap percentage between the In-Market Car Shoppers audience and the Web attribute.
Index: A comparison of the In-Market Car Shoppers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the In-Market Car Shoppers audience is Texas Off-Roading.
| Content Affinity | Composition | Index |
| Texas Off-Roading | 0.07% | 29.37x |
| Car Keys, Locks & Remotes | 3.78% | 20.53x |
| Auto Body Upkeep & Repair Researchers | 2.40% | 18.92x |
| Trucking | 7.87% | 18.51x |
| Motorsport Equipment | 6.01% | 17.84x |
| Car Shopping | 39.51% | 17.58x |
| Auto Tires & Parts Repair Researchers | 1.32% | 16.40x |
| Auctions & Repossessions | 0.51% | 15.92x |
| General Interest | 0.08% | 15.72x |
| Auto Enthusiast Information Researchers | 8.68% | 15.41x |
Composition Percentage:
The overlap percentage between the In-Market Car Shoppers audience and the Content Affinity attribute.
Index: A comparison of the In-Market Car Shoppers audience to the internet population.
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DEMOGRAPHICS
The In-Market Car Shoppers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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