Dstillery Audiences

IN-MARKET CAR SHOPPERS

Audience Size: 1.7 Million Devices

Explore the In-Market Car Shoppers Audience

Below you'll find more information about the In-Market Car Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 1.7 million unique devices whose actions qualify for the In-Market Car Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The In-Market Car Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the In-Market Car Shoppers audience is Online Auto Shoppers.

Interest Composition Index
Online Auto Shoppers 62.63% 51.82x
Automotive Safety Researchers 36.41% 37.12x
Auto Show Enthusiasts 38.69% 36.23x
Classic Car Shoppers 45.70% 36.04x
Aftermarket Accessories Shoppers 44.42% 34.82x
GMC Vehicle Shopper 50.19% 33.72x
Mercedes-Benz Vehicle Shoppers 38.59% 33.50x
Volkswagen Vehicle Shopper 29.52% 32.06x
Audi Vehicle Shoppers 22.09% 30.42x
Nissan Vehicle Shoppers 44.90% 29.88x
Composition Percentage: The overlap percentage between the In-Market Car Shoppers audience and the Interest attribute.
Index: A comparison of the In-Market Car Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The In-Market Car Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the In-Market Car Shoppers audience is White House Black Market.

Location Composition Index
White House Black Market 0.02% 1.47x
Dressbarn 0.01% 1.46x
Michael Kors 0.01% 1.37x
Mens Wearhouse 0.02% 1.36x
Aeropostale 0.02% 1.36x
Buckle 0.02% 1.27x
Old Navy 0.03% 1.20x
Talbots 0.01% 1.20x
Journeys 0.03% 1.17x
Gymboree 0.02% 1.12x
Composition Percentage: The overlap percentage between the In-Market Car Shoppers audience and the Location attribute.
Index: A comparison of the In-Market Car Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The In-Market Car Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the In-Market Car Shoppers audience is auto.com.

Website Composition Index
auto.com 4.00% 62.35x
iseecars.com 10.21% 61.78x
throtl.com 1.48% 55.32x
oldcaronline.com 1.43% 53.73x
andysautosport.com 1.44% 53.55x
autabuy.com 2.50% 51.72x
procharger.com 1.14% 50.40x
hotrod.com 1.70% 48.87x
smartmotorguide.com 9.38% 46.50x
treperformance.com 1.93% 45.56x
Composition Percentage: The overlap percentage between the In-Market Car Shoppers audience and the Web attribute.
Index: A comparison of the In-Market Car Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the In-Market Car Shoppers audience is Car Shopping.

Content Affinity Composition Index
Car Shopping 13.66% 30.56x
Car Keys, Locks & Remotes 0.09% 27.76x
Trucking 1.79% 23.19x
Classic Car Purchase Researchers 27.18% 21.46x
Auto Body Upkeep & Repair Researchers 0.11% 18.22x
Motorsport Equipment 2.31% 18.07x
All-Terrain Vehicles 7.69% 15.94x
Auto Enthusiast Information Researchers 5.70% 15.89x
Assorted Topics (Photography Resources, Stock Photos, Motorcycles) 0.73% 15.46x
Classic Car Enthusiasts 15.50% 14.31x
Composition Percentage: The overlap percentage between the In-Market Car Shoppers audience and the Content Affinity attribute.
Index: A comparison of the In-Market Car Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The In-Market Car Shoppers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male