Explore the In-Market Car Shoppers Audience
Below you'll find more information about the In-Market Car Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.9 million unique devices whose actions qualify for the In-Market Car Shoppers audience.
INTERESTS
The In-Market Car Shoppers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the In-Market Car Shoppers audience is Online Auto Shoppers.
| Interest | Composition | Index |
| Online Auto Shoppers | 64.09% | 63.36x |
| Auto Repair Researchers | 56.90% | 62.90x |
| Car Buyers | 51.81% | 62.38x |
| Used Car Shoppers | 49.82% | 55.40x |
| Car Enthusiasts | 33.78% | 44.66x |
| Car Collector Enthusiasts | 39.95% | 44.23x |
| Nissan Vehicle Shoppers | 51.12% | 43.89x |
| Ford Mustang Enthusiasts | 37.41% | 42.88x |
| GMC Vehicle Shopper | 39.42% | 42.58x |
| Classic Car Shoppers | 53.84% | 42.17x |
Composition Percentage:
The overlap percentage between the In-Market Car Shoppers audience and the Interest attribute.
Index: A comparison of the In-Market Car Shoppers audience to the internet population.
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APPAREL RETAILERS
The In-Market Car Shoppers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the In-Market Car Shoppers audience is Michael Kors.
| Location | Composition | Index |
| Michael Kors | 0.02% | 1.23x |
| Jos A. Bank Clothiers | 0.25% | 1.21x |
| Buckle | 0.09% | 1.14x |
| Mens Wearhouse | 0.39% | 1.14x |
| Dressbarn | 0.03% | 1.08x |
| Chicos | 0.03% | 1.08x |
| Tommy Bahama | 0.02% | 1.06x |
| Journeys | 0.03% | 1.05x |
| Charlotte Russe | 0.01% | 1.04x |
| Columbia | 0.01% | 1.03x |
Composition Percentage:
The overlap percentage between the In-Market Car Shoppers audience and the Location attribute.
Index: A comparison of the In-Market Car Shoppers audience to the internet population.
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WEBSITES
The In-Market Car Shoppers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the In-Market Car Shoppers audience is gatewayclassiccars.com.
| Website | Composition | Index |
| gatewayclassiccars.com | 2.66% | 63.34x |
| oldcaronline.com | 2.37% | 55.63x |
| allcollectorcars.com | 2.21% | 54.50x |
| procharger.com | 1.51% | 52.78x |
| texas-speed.com | 1.50% | 51.29x |
| sdparts.com | 1.47% | 50.39x |
| myclassicgarage.com | 1.65% | 50.28x |
| lsxmag.com | 1.29% | 49.56x |
| mautofied.com | 1.06% | 49.39x |
| dragtimes.com | 1.25% | 49.02x |
Composition Percentage:
The overlap percentage between the In-Market Car Shoppers audience and the Web attribute.
Index: A comparison of the In-Market Car Shoppers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the In-Market Car Shoppers audience is Car Shopping.
| Content Affinity | Composition | Index |
| Car Shopping | 26.18% | 29.44x |
| Motorcycles & Snowmobiles | 8.67% | 25.45x |
| Rural Living | 0.22% | 23.61x |
| Auto Body Upkeep & Repair Researchers | 6.92% | 23.59x |
| Texas Off-Roading | 0.23% | 22.90x |
| Auto Tires & Parts Repair Researchers | 5.38% | 22.80x |
| Classic Car Purchase Researchers | 30.19% | 22.49x |
| Car Keys, Locks & Remotes | 11.03% | 22.08x |
| Motorsport Equipment | 9.13% | 21.33x |
| Car Enthusiasts | 12.71% | 19.98x |
Composition Percentage:
The overlap percentage between the In-Market Car Shoppers audience and the Content Affinity attribute.
Index: A comparison of the In-Market Car Shoppers audience to the internet population.
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DEMOGRAPHICS
The In-Market Car Shoppers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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