Explore the In-Market Car Shoppers Audience
Below you'll find more information about the In-Market Car Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.2 million unique devices whose actions qualify for the In-Market Car Shoppers audience.
INTERESTS
The In-Market Car Shoppers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the In-Market Car Shoppers audience is Auto Repair Researchers.
| Interest | Composition | Index |
| Auto Repair Researchers | 64.79% | 50.25x |
| Car Buyers | 46.98% | 44.30x |
| Online Auto Shoppers | 66.43% | 37.39x |
| Classic Car Shoppers | 48.38% | 35.41x |
| Auto Show Enthusiasts | 41.23% | 34.82x |
| Aftermarket Accessories Shoppers | 38.51% | 34.68x |
| GMC Vehicle Shopper | 52.11% | 34.44x |
| Mercedes-Benz Vehicle Shoppers | 38.78% | 32.06x |
| Automotive Safety Researchers | 38.58% | 31.56x |
| Nissan Vehicle Shoppers | 48.27% | 31.13x |
Composition Percentage:
The overlap percentage between the In-Market Car Shoppers audience and the Interest attribute.
Index: A comparison of the In-Market Car Shoppers audience to the internet population.
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APPAREL RETAILERS
The In-Market Car Shoppers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the In-Market Car Shoppers audience is Michael Kors.
| Location | Composition | Index |
| Michael Kors | 0.01% | 1.38x |
| Buckle | 0.02% | 1.23x |
| Carhartt | 0.19% | 1.17x |
| Dressbarn | 0.01% | 1.11x |
| Lane Bryant | 0.01% | 1.09x |
| Old Navy | 0.03% | 1.09x |
| The Childrens Place | 0.02% | 1.06x |
| Aeropostale | 0.01% | 1.04x |
| Gap | 0.01% | 1.01x |
| LOFT | 0.01% | 0.99x |
Composition Percentage:
The overlap percentage between the In-Market Car Shoppers audience and the Location attribute.
Index: A comparison of the In-Market Car Shoppers audience to the internet population.
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WEBSITES
The In-Market Car Shoppers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the In-Market Car Shoppers audience is superchevy.com.
| Website | Composition | Index |
| superchevy.com | 1.25% | 51.60x |
| oldcaronline.com | 1.60% | 48.59x |
| autabuy.com | 2.72% | 44.26x |
| trucktrend.com | 2.22% | 43.88x |
| hotrod.com | 3.58% | 41.41x |
| allcollectorcars.com | 3.68% | 41.32x |
| gatewayclassiccars.com | 5.50% | 40.75x |
| hotrodhotline.com | 1.42% | 39.50x |
| pickuptrucks.com | 1.28% | 38.82x |
| andysautosport.com | 1.99% | 38.71x |
Composition Percentage:
The overlap percentage between the In-Market Car Shoppers audience and the Web attribute.
Index: A comparison of the In-Market Car Shoppers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the In-Market Car Shoppers audience is Car Keys, Locks & Remotes.
| Content Affinity | Composition | Index |
| Car Keys, Locks & Remotes | 0.16% | 29.66x |
| Car Shopping | 25.70% | 27.41x |
| Auto Body Upkeep & Repair Researchers | 0.21% | 24.88x |
| Trucking | 2.64% | 24.06x |
| Classic Car Purchase Researchers | 31.35% | 21.79x |
| Motorsport Equipment | 3.01% | 21.13x |
| Trucks | 0.07% | 18.97x |
| Auto Enthusiast Information Researchers | 6.81% | 17.50x |
| Assorted Topics (Photography Resources, Stock Photos, Motorcycles) | 1.01% | 16.99x |
| All-Terrain Vehicles | 9.86% | 16.60x |
Composition Percentage:
The overlap percentage between the In-Market Car Shoppers audience and the Content Affinity attribute.
Index: A comparison of the In-Market Car Shoppers audience to the internet population.
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DEMOGRAPHICS
The In-Market Car Shoppers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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