Dstillery Audiences

IN-MARKET CAR SHOPPERS

Audience Size: 2.9 Million Devices

Explore the In-Market Car Shoppers Audience

Below you'll find more information about the In-Market Car Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.9 million unique devices whose actions qualify for the In-Market Car Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The In-Market Car Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the In-Market Car Shoppers audience is Online Auto Shoppers.

Interest Composition Index
Online Auto Shoppers 64.36% 38.23x
Auto Repair Researchers 57.70% 37.14x
Car Buyers 54.66% 36.30x
Used Car Shoppers 54.81% 31.29x
Car Collector Enthusiasts 40.57% 25.61x
Car Enthusiasts 37.31% 25.12x
Ford Mustang Enthusiasts 37.82% 24.49x
Jeep Vehicle Shoppers 37.82% 24.42x
Corvette Enthusiasts 37.14% 24.16x
GMC Vehicle Shopper 39.84% 23.65x
Composition Percentage: The overlap percentage between the In-Market Car Shoppers audience and the Interest attribute.
Index: A comparison of the In-Market Car Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The In-Market Car Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the In-Market Car Shoppers audience is Express Outlets.

Location Composition Index
Express Outlets 0.00% 1.57x
Belk 0.02% 1.34x
Lorna Jane 0.01% 1.22x
Gymboree 0.03% 1.18x
Eddie Bauer 0.01% 1.16x
Carhartt 0.24% 1.16x
Chicos 0.05% 1.08x
Michael Kors 0.02% 1.06x
Madewell 0.02% 1.03x
Brooks Brothers 0.03% 1.03x
Composition Percentage: The overlap percentage between the In-Market Car Shoppers audience and the Location attribute.
Index: A comparison of the In-Market Car Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The In-Market Car Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the In-Market Car Shoppers audience is vividracing.com.

Website Composition Index
vividracing.com 1.48% 83.42x
fossilcars.com 1.19% 80.21x
dragtimes.com 1.06% 73.30x
gatewayclassiccars.com 3.79% 72.91x
oldcaronline.com 2.62% 71.90x
tradenetclassics.com 1.00% 68.30x
allcollectorcars.com 2.28% 67.77x
vanguardmotorsales.com 1.36% 67.76x
mautofied.com 1.17% 66.25x
autabuy.com 1.68% 60.52x
Composition Percentage: The overlap percentage between the In-Market Car Shoppers audience and the Web attribute.
Index: A comparison of the In-Market Car Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the In-Market Car Shoppers audience is Car Shopping.

Content Affinity Composition Index
Car Shopping 25.62% 27.72x
Motorcycles & Snowmobiles 8.03% 22.63x
Classic Car Purchase Researchers 27.80% 20.85x
Rural Living 0.33% 20.85x
Texas Off-Roading 0.25% 19.78x
Car Keys, Locks & Remotes 11.64% 19.33x
Auto Body Upkeep & Repair Researchers 8.16% 19.30x
Motorsport Equipment 9.25% 18.47x
Auto Tires & Parts Repair Researchers 6.40% 17.45x
Car Enthusiasts 12.75% 17.42x
Composition Percentage: The overlap percentage between the In-Market Car Shoppers audience and the Content Affinity attribute.
Index: A comparison of the In-Market Car Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The In-Market Car Shoppers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male