Dstillery Audiences

INDIAN FOOD ENTHUSIASTS

Audience Size: 2.6 Million Devices

Explore the Indian Food Enthusiasts Audience

Below you'll find more information about the Indian Food Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the Indian Food Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Indian Food Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Indian Food Enthusiasts audience is Korean Food Enthusiasts.

Interest Composition Index
Korean Food Enthusiasts 45.55% 42.29x
Thai Food Enthusiasts 43.19% 41.34x
Cooking Show Fans 40.53% 40.19x
Healthy Eaters 38.52% 39.92x
Malaysian Food Enthusiasts 41.74% 39.40x
Home Kitchen Chefs 38.90% 38.25x
Vegetarians 39.49% 37.67x
Luxury Fitness Shoppers 34.53% 37.07x
Gourmet Food & Wine Researchers 41.28% 37.05x
Nutrition Conscious Eaters 35.18% 36.99x
Composition Percentage: The overlap percentage between the Indian Food Enthusiasts audience and the Interest attribute.
Index: A comparison of the Indian Food Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Indian Food Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Indian Food Enthusiasts audience is Club Monaco.

Location Composition Index
Club Monaco 0.01% 1.82x
Levi Strauss 0.02% 1.75x
REI 0.03% 1.64x
Bonobos 0.04% 1.54x
Patagonia 0.03% 1.53x
Madewell 0.03% 1.50x
Uniqlo 0.02% 1.49x
Urban Outfitters 0.06% 1.48x
Gap 0.07% 1.46x
Intermix 0.01% 1.41x
Composition Percentage: The overlap percentage between the Indian Food Enthusiasts audience and the Location attribute.
Index: A comparison of the Indian Food Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Indian Food Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Indian Food Enthusiasts audience is tarladalal.com.

Website Composition Index
tarladalal.com 3.05% 97.17x
ruchiskitchen.com 2.05% 94.21x
cookwithmanali.com 7.40% 89.90x
manjulaskitchen.com 1.33% 89.08x
indianhealthyrecipes.com 7.14% 87.51x
spiceupthecurry.com 1.67% 80.97x
movies.ndtv.com 1.63% 76.54x
sanjeevkapoor.com 2.00% 75.62x
carveyourcraving.com 1.69% 73.04x
utsavfashion.com 1.09% 71.60x
Composition Percentage: The overlap percentage between the Indian Food Enthusiasts audience and the Web attribute.
Index: A comparison of the Indian Food Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Indian Food Enthusiasts audience is India Cluster.

Content Affinity Composition Index
India Cluster 5.99% 42.11x
India Bollywood, Weddings & Gossip 9.54% 35.80x
Visa & Immigration 2.68% 23.93x
Malaya 0.43% 21.08x
Vegetarian Diet 23.31% 18.93x
Assorted Topics (Family, Household Wellness, The Beach) 6.55% 18.19x
Vegans & Animal Welfare 5.71% 17.88x
India News 27.15% 16.92x
Cooking Recipe & Ingredient Researchers 44.56% 15.96x
Pakistan Cluster 3.37% 15.53x
Composition Percentage: The overlap percentage between the Indian Food Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Indian Food Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Indian Food Enthusiasts audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female