Dstillery Audiences

INDIAN FOOD ENTHUSIASTS

Audience Size: 2.1 Million Devices

Explore the Indian Food Enthusiasts Audience

Below you'll find more information about the Indian Food Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 2.1 million unique devices whose actions qualify for the Indian Food Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Indian Food Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Indian Food Enthusiasts audience is Thai Food Enthusiasts.

Interest Composition Index
Thai Food Enthusiasts 41.69% 49.02x
Korean Food Enthusiasts 44.83% 48.40x
Cooking Show Fans 39.23% 47.25x
Gourmet Food & Wine Researchers 38.20% 46.34x
Healthy Eaters 38.88% 46.13x
Malaysian Food Enthusiasts 41.05% 45.88x
Home Kitchen Chefs 38.59% 44.88x
Vegetarians 38.65% 43.33x
Nutrition Conscious Eaters 35.41% 42.78x
Luxury Fitness Shoppers 34.42% 42.13x
Composition Percentage: The overlap percentage between the Indian Food Enthusiasts audience and the Interest attribute.
Index: A comparison of the Indian Food Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Indian Food Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Indian Food Enthusiasts audience is Intermix.

Location Composition Index
Intermix 0.02% 1.77x
Bonobos 0.10% 1.70x
Supreme 0.02% 1.68x
REI 0.03% 1.65x
Uniqlo 0.03% 1.58x
Armani 0.06% 1.48x
Club Monaco 0.02% 1.45x
American Apparel 0.06% 1.44x
Patagonia 0.02% 1.40x
Jos A. Bank Clothiers 0.41% 1.38x
Composition Percentage: The overlap percentage between the Indian Food Enthusiasts audience and the Location attribute.
Index: A comparison of the Indian Food Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Indian Food Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Indian Food Enthusiasts audience is tarladalal.com.

Website Composition Index
tarladalal.com 2.76% 93.36x
sharmispassions.com 1.08% 92.39x
ruchiskitchen.com 2.13% 88.76x
manjulaskitchen.com 1.27% 86.21x
cookwithmanali.com 8.33% 85.14x
indianhealthyrecipes.com 8.91% 77.27x
movies.ndtv.com 1.70% 73.57x
spiceupthecurry.com 2.00% 73.25x
sanjeevkapoor.com 2.04% 71.47x
carveyourcraving.com 1.79% 70.07x
Composition Percentage: The overlap percentage between the Indian Food Enthusiasts audience and the Web attribute.
Index: A comparison of the Indian Food Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Indian Food Enthusiasts audience is India Cluster.

Content Affinity Composition Index
India Cluster 6.47% 45.30x
India Bollywood, Weddings & Gossip 11.92% 33.68x
Visa & Immigration 2.91% 25.91x
Malaya 0.46% 23.01x
Vegans & Animal Welfare 5.64% 19.49x
Vegetarian Diet 24.85% 19.40x
Assorted Topics (Family, Household Wellness, The Beach) 7.32% 17.05x
India News 29.74% 16.43x
Pakistan Cluster 3.64% 16.35x
Cooking Recipe & Ingredient Researchers 46.86% 15.97x
Composition Percentage: The overlap percentage between the Indian Food Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Indian Food Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Indian Food Enthusiasts audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female