Dstillery Audiences

INDIANA HOOSIERS FANS

Audience Size: 4.1 Million Devices

Explore the Indiana Hoosiers Fans Audience

Below you'll find more information about the Indiana Hoosiers Fans audience, broken down in different categories based on their digital and physical behaviors. These are 4.1 million unique devices whose actions qualify for the Indiana Hoosiers Fans audience.

Dstillery Crafted Audiences

INTERESTS

The Indiana Hoosiers Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Indiana Hoosiers Fans audience is Notre Dame Fighting Irish Fans.

Interest Composition Index
Notre Dame Fighting Irish Fans 45.33% 31.18x
Kentucky Wildcats Fans 44.27% 29.86x
Louisville Cardinals Fans 42.70% 28.55x
ACC Fans 39.63% 28.42x
Ohio State Buckeyes Fans 41.73% 28.30x
Iowa Hawkeyes Fans 42.07% 27.50x
College Football Fans 38.11% 27.24x
Duke Blue Devils Fans 39.67% 26.97x
Michigan Wolverines Fans 39.57% 26.79x
NCAA Football Fans 37.63% 26.64x
Composition Percentage: The overlap percentage between the Indiana Hoosiers Fans audience and the Interest attribute.
Index: A comparison of the Indiana Hoosiers Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Indiana Hoosiers Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Indiana Hoosiers Fans audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.04% 1.54x
Talbots 0.03% 1.39x
Chicos 0.04% 1.27x
Carhartt 0.28% 1.26x
J. Crew 0.03% 1.20x
Urban Outfitters 0.02% 1.19x
Buckle 0.03% 1.17x
Brooks Brothers 0.02% 1.15x
Ann Taylor 0.01% 1.14x
The North Face 0.01% 1.14x
Composition Percentage: The overlap percentage between the Indiana Hoosiers Fans audience and the Location attribute.
Index: A comparison of the Indiana Hoosiers Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The Indiana Hoosiers Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Indiana Hoosiers Fans audience is crimsonquarry.com.

Website Composition Index
crimsonquarry.com 1.06% 54.30x
insidethehall.com 2.76% 53.05x
hoosierstateofmind.com 1.35% 49.15x
offtackleempire.com 3.07% 46.32x
btpowerhouse.com 1.16% 45.71x
onthebanks.com 1.45% 41.99x
theonlycolors.com 1.34% 41.39x
insidenu.com 1.62% 40.93x
thechampaignroom.com 1.44% 40.71x
bigten.org 1.23% 40.45x
Composition Percentage: The overlap percentage between the Indiana Hoosiers Fans audience and the Web attribute.
Index: A comparison of the Indiana Hoosiers Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Indiana Hoosiers Fans audience is Illinois College Sports.

Content Affinity Composition Index
Illinois College Sports 0.49% 24.21x
College Sports 1.55% 15.98x
Southeast College Athletics 1.42% 15.94x
Florida College Athletics 3.98% 15.65x
Virginia Athletics 0.42% 14.10x
Indiana News & Business Cluster 24.12% 13.91x
Pac 12 Sports 0.97% 13.68x
Upstate New York State Athletics 0.15% 12.65x
Indiana Finance & Business Cluster 8.08% 11.06x
Tennis, Golf & Boxing 5.27% 11.00x
Composition Percentage: The overlap percentage between the Indiana Hoosiers Fans audience and the Content Affinity attribute.
Index: A comparison of the Indiana Hoosiers Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Indiana Hoosiers Fans audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male