Dstillery Audiences

INDIANA HOOSIERS FANS

Audience Size: 3.9 Million Devices

Explore the Indiana Hoosiers Fans Audience

Below you'll find more information about the Indiana Hoosiers Fans audience, broken down in different categories based on their digital and physical behaviors. These are 3.9 million unique devices whose actions qualify for the Indiana Hoosiers Fans audience.

Dstillery Crafted Audiences

INTERESTS

The Indiana Hoosiers Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Indiana Hoosiers Fans audience is Notre Dame Fighting Irish Fans.

Interest Composition Index
Notre Dame Fighting Irish Fans 45.91% 30.46x
Kentucky Wildcats Fans 44.03% 28.02x
Louisville Cardinals Fans 42.28% 27.20x
ACC Fans 39.15% 26.44x
Ohio State Buckeyes Fans 39.92% 26.11x
Michigan Wolverines Fans 37.51% 25.89x
College Football Fans 38.20% 25.71x
Iowa Hawkeyes Fans 40.57% 25.67x
Northwestern Wildcats Fans 38.16% 25.06x
Indiana Pacers Fans 41.35% 24.81x
Composition Percentage: The overlap percentage between the Indiana Hoosiers Fans audience and the Interest attribute.
Index: A comparison of the Indiana Hoosiers Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Indiana Hoosiers Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Indiana Hoosiers Fans audience is Carhartt.

Location Composition Index
Carhartt 0.20% 1.59x
Maurices 0.01% 1.49x
Old Navy 0.01% 1.10x
Journeys 0.01% 1.06x
Victoria's Secret 0.01% 0.94x
Mens Wearhouse 0.01% 0.82x
Composition Percentage: The overlap percentage between the Indiana Hoosiers Fans audience and the Location attribute.
Index: A comparison of the Indiana Hoosiers Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The Indiana Hoosiers Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Indiana Hoosiers Fans audience is insidethehall.com.

Website Composition Index
insidethehall.com 3.63% 52.52x
hoosierstateofmind.com 1.39% 50.78x
offtackleempire.com 3.15% 46.27x
btpowerhouse.com 1.19% 45.71x
indianasportscoverage.com 1.42% 42.43x
onthebanks.com 1.52% 42.00x
writingillini.com 1.24% 41.62x
theonlycolors.com 1.45% 41.51x
news-sentinel.com 1.04% 41.19x
insidenu.com 1.53% 40.81x
Composition Percentage: The overlap percentage between the Indiana Hoosiers Fans audience and the Web attribute.
Index: A comparison of the Indiana Hoosiers Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Indiana Hoosiers Fans audience is Illinois College Sports.

Content Affinity Composition Index
Illinois College Sports 0.45% 25.11x
College Sports 1.48% 17.57x
Southeast College Athletics 1.31% 16.44x
Florida College Athletics 3.59% 16.43x
Virginia Athletics 0.39% 14.34x
Indiana News & Business Cluster 29.96% 14.23x
Pac 12 Sports 0.74% 13.78x
Upstate New York State Athletics 0.14% 13.39x
Indiana Finance & Business Cluster 11.77% 12.20x
Tennis, Golf & Boxing 4.61% 10.92x
Composition Percentage: The overlap percentage between the Indiana Hoosiers Fans audience and the Content Affinity attribute.
Index: A comparison of the Indiana Hoosiers Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Indiana Hoosiers Fans audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male