Dstillery Audiences

INDIANA HOOSIERS FANS

Audience Size: 2.6 Million Devices

Explore the Indiana Hoosiers Fans Audience

Below you'll find more information about the Indiana Hoosiers Fans audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the Indiana Hoosiers Fans audience.

Dstillery Crafted Audiences

INTERESTS

The Indiana Hoosiers Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Indiana Hoosiers Fans audience is Notre Dame Fighting Irish Fans.

Interest Composition Index
Notre Dame Fighting Irish Fans 44.54% 26.90x
Kentucky Wildcats Fans 44.72% 24.89x
Louisville Cardinals Fans 41.55% 23.57x
Michigan Wolverines Fans 36.72% 23.04x
Iowa Hawkeyes Fans 39.47% 22.39x
ACC Fans 37.77% 22.38x
College Football Fans 38.35% 22.15x
Ohio State Buckeyes Fans 38.08% 21.86x
Indiana Pacers Fans 41.12% 21.76x
Indianapolis Colts Fans 37.56% 21.65x
Composition Percentage: The overlap percentage between the Indiana Hoosiers Fans audience and the Interest attribute.
Index: A comparison of the Indiana Hoosiers Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Indiana Hoosiers Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Indiana Hoosiers Fans audience is J. Crew.

Location Composition Index
J. Crew 0.01% 1.74x
Buckle 0.02% 1.56x
Carhartt 0.24% 1.41x
Gap 0.01% 1.32x
Banana Republic 0.01% 1.29x
Maurices 0.02% 1.25x
American Eagle Outfitters 0.01% 1.16x
LOFT 0.01% 1.13x
Lane Bryant 0.01% 1.13x
Chicos 0.01% 1.09x
Composition Percentage: The overlap percentage between the Indiana Hoosiers Fans audience and the Location attribute.
Index: A comparison of the Indiana Hoosiers Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The Indiana Hoosiers Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Indiana Hoosiers Fans audience is insidethehall.com.

Website Composition Index
insidethehall.com 3.25% 48.16x
hoosierstateofmind.com 1.37% 46.77x
offtackleempire.com 2.52% 42.64x
thechampaignroom.com 1.32% 39.41x
theonlycolors.com 1.48% 39.26x
onthebanks.com 1.24% 39.15x
dearoldgold.com 1.09% 38.56x
writingillini.com 1.16% 38.28x
bigredlouie.com 1.22% 36.32x
hammerandrails.com 3.23% 35.98x
Composition Percentage: The overlap percentage between the Indiana Hoosiers Fans audience and the Web attribute.
Index: A comparison of the Indiana Hoosiers Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Indiana Hoosiers Fans audience is Illinois College Sports.

Content Affinity Composition Index
Illinois College Sports 0.30% 22.25x
College Sports 1.02% 16.18x
Florida College Athletics 2.47% 15.54x
Southeast College Athletics 0.92% 15.53x
Virginia Athletics 0.26% 14.72x
Indiana News & Business Cluster 30.62% 13.33x
Pac 12 Sports 0.51% 12.83x
Upstate New York State Athletics 0.10% 12.41x
Indiana Finance & Business Cluster 14.15% 12.38x
Lacrosse College Athletics 0.46% 10.51x
Composition Percentage: The overlap percentage between the Indiana Hoosiers Fans audience and the Content Affinity attribute.
Index: A comparison of the Indiana Hoosiers Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Indiana Hoosiers Fans audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male