Explore the Indiana Hoosiers Fans Audience
Below you'll find more information about the Indiana Hoosiers Fans audience, broken down in different categories based on their digital and physical behaviors. These are 3.9 million unique devices whose actions qualify for the Indiana Hoosiers Fans audience.
INTERESTS
The Indiana Hoosiers Fans audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Indiana Hoosiers Fans audience is Notre Dame Fighting Irish Fans.
| Interest | Composition | Index |
| Notre Dame Fighting Irish Fans | 45.91% | 30.46x |
| Kentucky Wildcats Fans | 44.03% | 28.02x |
| Louisville Cardinals Fans | 42.28% | 27.20x |
| ACC Fans | 39.15% | 26.44x |
| Ohio State Buckeyes Fans | 39.92% | 26.11x |
| Michigan Wolverines Fans | 37.51% | 25.89x |
| College Football Fans | 38.20% | 25.71x |
| Iowa Hawkeyes Fans | 40.57% | 25.67x |
| Northwestern Wildcats Fans | 38.16% | 25.06x |
| Indiana Pacers Fans | 41.35% | 24.81x |
Composition Percentage:
The overlap percentage between the Indiana Hoosiers Fans audience and the Interest attribute.
Index: A comparison of the Indiana Hoosiers Fans audience to the internet population.
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APPAREL RETAILERS
The Indiana Hoosiers Fans audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Indiana Hoosiers Fans audience is Carhartt.
| Location | Composition | Index |
| Carhartt | 0.20% | 1.59x |
| Maurices | 0.01% | 1.49x |
| Old Navy | 0.01% | 1.10x |
| Journeys | 0.01% | 1.06x |
| Victoria's Secret | 0.01% | 0.94x |
| Mens Wearhouse | 0.01% | 0.82x |
Composition Percentage:
The overlap percentage between the Indiana Hoosiers Fans audience and the Location attribute.
Index: A comparison of the Indiana Hoosiers Fans audience to the internet population.
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WEBSITES
The Indiana Hoosiers Fans audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Indiana Hoosiers Fans audience is insidethehall.com.
| Website | Composition | Index |
| insidethehall.com | 3.63% | 52.52x |
| hoosierstateofmind.com | 1.39% | 50.78x |
| offtackleempire.com | 3.15% | 46.27x |
| btpowerhouse.com | 1.19% | 45.71x |
| indianasportscoverage.com | 1.42% | 42.43x |
| onthebanks.com | 1.52% | 42.00x |
| writingillini.com | 1.24% | 41.62x |
| theonlycolors.com | 1.45% | 41.51x |
| news-sentinel.com | 1.04% | 41.19x |
| insidenu.com | 1.53% | 40.81x |
Composition Percentage:
The overlap percentage between the Indiana Hoosiers Fans audience and the Web attribute.
Index: A comparison of the Indiana Hoosiers Fans audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Indiana Hoosiers Fans audience is Illinois College Sports.
| Content Affinity | Composition | Index |
| Illinois College Sports | 0.45% | 25.11x |
| College Sports | 1.48% | 17.57x |
| Southeast College Athletics | 1.31% | 16.44x |
| Florida College Athletics | 3.59% | 16.43x |
| Virginia Athletics | 0.39% | 14.34x |
| Indiana News & Business Cluster | 29.96% | 14.23x |
| Pac 12 Sports | 0.74% | 13.78x |
| Upstate New York State Athletics | 0.14% | 13.39x |
| Indiana Finance & Business Cluster | 11.77% | 12.20x |
| Tennis, Golf & Boxing | 4.61% | 10.92x |
Composition Percentage:
The overlap percentage between the Indiana Hoosiers Fans audience and the Content Affinity attribute.
Index: A comparison of the Indiana Hoosiers Fans audience to the internet population.
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DEMOGRAPHICS
The Indiana Hoosiers Fans audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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