Dstillery Audiences

INDIANA HOOSIERS FANS

Audience Size: 2.9 Million Devices

Explore the Indiana Hoosiers Fans Audience

Below you'll find more information about the Indiana Hoosiers Fans audience, broken down in different categories based on their digital and physical behaviors. These are 2.9 million unique devices whose actions qualify for the Indiana Hoosiers Fans audience.

Dstillery Crafted Audiences

INTERESTS

The Indiana Hoosiers Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Indiana Hoosiers Fans audience is Notre Dame Fighting Irish Fans.

Interest Composition Index
Notre Dame Fighting Irish Fans 48.89% 36.45x
Kentucky Wildcats Fans 46.96% 35.02x
Louisville Cardinals Fans 44.31% 32.76x
ACC Fans 40.87% 32.40x
Iowa Hawkeyes Fans 43.89% 31.74x
Northwestern Wildcats Fans 41.31% 31.72x
Ohio State Buckeyes Fans 41.50% 31.55x
Michigan Wolverines Fans 39.67% 31.51x
College Football Fans 38.77% 31.15x
Duke Blue Devils Fans 40.67% 29.83x
Composition Percentage: The overlap percentage between the Indiana Hoosiers Fans audience and the Interest attribute.
Index: A comparison of the Indiana Hoosiers Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Indiana Hoosiers Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Indiana Hoosiers Fans audience is Carhartt.

Location Composition Index
Carhartt 0.19% 1.45x
Maurices 0.03% 1.38x
American Eagle Outfitters 0.01% 1.13x
Mens Wearhouse 0.01% 1.13x
LOFT 0.01% 1.09x
Banana Republic 0.01% 1.03x
Buckle 0.01% 1.02x
White House Black Market 0.01% 0.99x
Zumiez 0.01% 0.98x
Express 0.01% 0.98x
Composition Percentage: The overlap percentage between the Indiana Hoosiers Fans audience and the Location attribute.
Index: A comparison of the Indiana Hoosiers Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The Indiana Hoosiers Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Indiana Hoosiers Fans audience is crimsonquarry.com.

Website Composition Index
crimsonquarry.com 1.15% 59.10x
insidethehall.com 2.95% 58.48x
offtackleempire.com 1.87% 52.48x
theonlycolors.com 1.48% 50.65x
thechampaignroom.com 1.48% 50.32x
onthebanks.com 1.23% 49.14x
dearoldgold.com 1.01% 48.65x
writingillini.com 1.12% 48.01x
zagsblog.com 2.06% 46.69x
hammerandrails.com 2.96% 46.33x
Composition Percentage: The overlap percentage between the Indiana Hoosiers Fans audience and the Web attribute.
Index: A comparison of the Indiana Hoosiers Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Indiana Hoosiers Fans audience is Illinois College Sports.

Content Affinity Composition Index
Illinois College Sports 0.21% 25.74x
College Sports 0.59% 20.60x
Southeast College Athletics 0.67% 19.71x
Florida College Athletics 1.36% 18.64x
Indiana News & Business Cluster 24.07% 17.09x
Virginia Athletics 0.15% 16.61x
Motorsports 0.91% 15.99x
Indiana Finance & Business Cluster 11.27% 15.54x
Pac 12 Sports 0.42% 14.78x
Lacrosse College Athletics 0.27% 13.65x
Composition Percentage: The overlap percentage between the Indiana Hoosiers Fans audience and the Content Affinity attribute.
Index: A comparison of the Indiana Hoosiers Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Indiana Hoosiers Fans audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male