Dstillery Audiences

INDIANA HOOSIERS FANS

Audience Size: 2.7 Million Devices

Explore the Indiana Hoosiers Fans Audience

Below you'll find more information about the Indiana Hoosiers Fans audience, broken down in different categories based on their digital and physical behaviors. These are 2.7 million unique devices whose actions qualify for the Indiana Hoosiers Fans audience.

Dstillery Crafted Audiences

INTERESTS

The Indiana Hoosiers Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Indiana Hoosiers Fans audience is Notre Dame Fighting Irish Fans.

Interest Composition Index
Notre Dame Fighting Irish Fans 49.15% 34.88x
Kentucky Wildcats Fans 48.96% 34.00x
Northwestern Wildcats Fans 43.66% 32.06x
ACC Fans 41.90% 30.93x
Louisville Cardinals Fans 44.74% 30.84x
College Football Fans 41.14% 30.34x
Iowa Hawkeyes Fans 45.49% 29.91x
Indiana Pacers Fans 45.72% 29.86x
Ohio State Buckeyes Fans 43.09% 29.56x
Duke Blue Devils Fans 42.82% 29.07x
Composition Percentage: The overlap percentage between the Indiana Hoosiers Fans audience and the Interest attribute.
Index: A comparison of the Indiana Hoosiers Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Indiana Hoosiers Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Indiana Hoosiers Fans audience is Maurices.

Location Composition Index
Maurices 0.01% 1.52x
The Childrens Place 0.01% 1.46x
Carhartt 0.09% 1.42x
Composition Percentage: The overlap percentage between the Indiana Hoosiers Fans audience and the Location attribute.
Index: A comparison of the Indiana Hoosiers Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The Indiana Hoosiers Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Indiana Hoosiers Fans audience is crimsonquarry.com.

Website Composition Index
crimsonquarry.com 1.16% 51.56x
insidethehall.com 4.12% 50.90x
thechampaignroom.com 1.85% 45.89x
offtackleempire.com 2.21% 45.10x
theonlycolors.com 1.68% 44.46x
onthebanks.com 1.25% 44.17x
writingillini.com 1.22% 43.33x
hammerandrails.com 3.27% 42.05x
spartanavenue.com 1.38% 41.06x
insidenu.com 1.59% 41.01x
Composition Percentage: The overlap percentage between the Indiana Hoosiers Fans audience and the Web attribute.
Index: A comparison of the Indiana Hoosiers Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Indiana Hoosiers Fans audience is Illinois College Sports.

Content Affinity Composition Index
Illinois College Sports 0.52% 23.06x
Florida College Athletics 1.34% 18.93x
College Sports 0.57% 18.92x
Virginia Athletics 0.22% 17.41x
Southeast College Athletics 1.09% 17.10x
Indiana News & Business Cluster 25.81% 16.75x
Pac 12 Sports 1.08% 14.86x
Indiana Finance & Business Cluster 10.54% 14.47x
Motorsports 0.72% 12.97x
New England & Ivy League Sports 0.65% 12.77x
Composition Percentage: The overlap percentage between the Indiana Hoosiers Fans audience and the Content Affinity attribute.
Index: A comparison of the Indiana Hoosiers Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Indiana Hoosiers Fans audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male