Dstillery Audiences

INDIANA HOOSIERS FANS

Audience Size: 3.1 Million Devices

Explore the Indiana Hoosiers Fans Audience

Below you'll find more information about the Indiana Hoosiers Fans audience, broken down in different categories based on their digital and physical behaviors. These are 3.1 million unique devices whose actions qualify for the Indiana Hoosiers Fans audience.

Dstillery Crafted Audiences

INTERESTS

The Indiana Hoosiers Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Indiana Hoosiers Fans audience is Notre Dame Fighting Irish Fans.

Interest Composition Index
Notre Dame Fighting Irish Fans 48.27% 33.21x
Kentucky Wildcats Fans 47.93% 32.79x
Northwestern Wildcats Fans 43.21% 30.24x
Louisville Cardinals Fans 44.22% 30.14x
ACC Fans 42.32% 30.05x
College Football Fans 40.40% 28.79x
Iowa Hawkeyes Fans 44.45% 28.74x
Indiana Pacers Fans 44.34% 28.52x
Ohio State Buckeyes Fans 42.76% 28.19x
NCAA Fans 33.39% 27.96x
Composition Percentage: The overlap percentage between the Indiana Hoosiers Fans audience and the Interest attribute.
Index: A comparison of the Indiana Hoosiers Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Indiana Hoosiers Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Indiana Hoosiers Fans audience is Eddie Bauer.

Location Composition Index
Eddie Bauer 0.01% 1.45x
J. Crew 0.02% 1.44x
Chicos 0.03% 1.32x
LOFT 0.02% 1.26x
Jos A. Bank Clothiers 0.02% 1.26x
Express 0.03% 1.24x
Talbots 0.01% 1.23x
Gap 0.02% 1.20x
Hollister 0.02% 1.18x
The Childrens Place 0.03% 1.18x
Composition Percentage: The overlap percentage between the Indiana Hoosiers Fans audience and the Location attribute.
Index: A comparison of the Indiana Hoosiers Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The Indiana Hoosiers Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Indiana Hoosiers Fans audience is crimsonquarry.com.

Website Composition Index
crimsonquarry.com 1.24% 56.41x
insidethehall.com 5.25% 56.14x
thechampaignroom.com 1.80% 50.71x
offtackleempire.com 2.88% 48.31x
theonlycolors.com 1.78% 47.34x
onthebanks.com 1.25% 46.98x
hammerandrails.com 3.14% 45.75x
writingillini.com 1.63% 44.34x
insidenu.com 1.36% 44.01x
iuhoosiers.com 1.18% 43.53x
Composition Percentage: The overlap percentage between the Indiana Hoosiers Fans audience and the Web attribute.
Index: A comparison of the Indiana Hoosiers Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Indiana Hoosiers Fans audience is Illinois College Sports.

Content Affinity Composition Index
Illinois College Sports 0.57% 23.73x
Southeast College Athletics 1.41% 18.76x
Florida College Athletics 1.27% 18.74x
College Sports 0.51% 18.08x
Virginia Athletics 0.26% 16.56x
Indiana News & Business Cluster 25.30% 15.38x
Pac 12 Sports 1.43% 15.28x
Indiana Finance & Business Cluster 9.79% 13.52x
Motorsports 0.67% 13.48x
New England & Ivy League Sports 0.67% 12.24x
Composition Percentage: The overlap percentage between the Indiana Hoosiers Fans audience and the Content Affinity attribute.
Index: A comparison of the Indiana Hoosiers Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Indiana Hoosiers Fans audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male