Dstillery Audiences

INDIANA HOOSIERS FANS

Audience Size: 3.5 Million Devices

Explore the Indiana Hoosiers Fans Audience

Below you'll find more information about the Indiana Hoosiers Fans audience, broken down in different categories based on their digital and physical behaviors. These are 3.5 million unique devices whose actions qualify for the Indiana Hoosiers Fans audience.

Dstillery Crafted Audiences

INTERESTS

The Indiana Hoosiers Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Indiana Hoosiers Fans audience is Notre Dame Fighting Irish Fans.

Interest Composition Index
Notre Dame Fighting Irish Fans 45.79% 29.73x
Kentucky Wildcats Fans 44.60% 27.21x
Louisville Cardinals Fans 42.45% 25.74x
ACC Fans 38.78% 25.00x
College Football Fans 37.86% 24.71x
Michigan Wolverines Fans 37.99% 24.71x
Ohio State Buckeyes Fans 38.99% 24.31x
Indianapolis Colts Fans 37.68% 24.26x
Iowa Hawkeyes Fans 40.52% 24.22x
Northwestern Wildcats Fans 37.98% 24.10x
Composition Percentage: The overlap percentage between the Indiana Hoosiers Fans audience and the Interest attribute.
Index: A comparison of the Indiana Hoosiers Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Indiana Hoosiers Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Indiana Hoosiers Fans audience is Buckle.

Location Composition Index
Buckle 0.01% 1.80x
Carhartt 0.27% 1.58x
Maurices 0.02% 1.57x
Mens Wearhouse 0.02% 1.21x
Victoria's Secret 0.01% 1.21x
Chicos 0.01% 1.18x
Journeys 0.01% 1.10x
Old Navy 0.01% 0.98x
Composition Percentage: The overlap percentage between the Indiana Hoosiers Fans audience and the Location attribute.
Index: A comparison of the Indiana Hoosiers Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The Indiana Hoosiers Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Indiana Hoosiers Fans audience is insidethehall.com.

Website Composition Index
insidethehall.com 3.43% 52.96x
hoosierstateofmind.com 1.24% 51.61x
offtackleempire.com 2.72% 46.69x
indianasportscoverage.com 1.08% 45.99x
btpowerhouse.com 1.03% 45.80x
onthebanks.com 1.32% 42.84x
thechampaignroom.com 1.36% 42.81x
theonlycolors.com 1.40% 42.25x
writingillini.com 1.15% 42.17x
hammerandrails.com 3.16% 41.90x
Composition Percentage: The overlap percentage between the Indiana Hoosiers Fans audience and the Web attribute.
Index: A comparison of the Indiana Hoosiers Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Indiana Hoosiers Fans audience is Illinois College Sports.

Content Affinity Composition Index
Illinois College Sports 0.33% 23.87x
College Sports 1.19% 17.50x
Florida College Athletics 2.78% 16.71x
Virginia Athletics 0.35% 16.31x
Southeast College Athletics 0.98% 16.12x
Indiana News & Business Cluster 31.27% 14.31x
Upstate New York State Athletics 0.11% 13.88x
Pac 12 Sports 0.53% 13.44x
Indiana Finance & Business Cluster 14.07% 13.23x
Fantasy Sports 18.05% 11.18x
Composition Percentage: The overlap percentage between the Indiana Hoosiers Fans audience and the Content Affinity attribute.
Index: A comparison of the Indiana Hoosiers Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Indiana Hoosiers Fans audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male