Dstillery Audiences

INDIANA HOOSIERS FANS

Audience Size: 2.6 Million Devices

Explore the Indiana Hoosiers Fans Audience

Below you'll find more information about the Indiana Hoosiers Fans audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the Indiana Hoosiers Fans audience.

Dstillery Crafted Audiences

INTERESTS

The Indiana Hoosiers Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Indiana Hoosiers Fans audience is Notre Dame Fighting Irish Fans.

Interest Composition Index
Notre Dame Fighting Irish Fans 42.34% 29.01x
Kentucky Wildcats Fans 44.14% 28.33x
Louisville Cardinals Fans 41.11% 27.49x
Ohio State Buckeyes Fans 40.37% 27.42x
ACC Fans 38.93% 27.21x
March Madness Enthusiasts 33.36% 27.16x
Indianapolis Colts Fans 35.72% 26.51x
Iowa Hawkeyes Fans 38.00% 26.49x
Duke Blue Devils Fans 38.81% 24.88x
College Football Fans 38.82% 24.65x
Composition Percentage: The overlap percentage between the Indiana Hoosiers Fans audience and the Interest attribute.
Index: A comparison of the Indiana Hoosiers Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Indiana Hoosiers Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Indiana Hoosiers Fans audience is Club Monaco.

Location Composition Index
Club Monaco 0.02% 1.73x
Hugo Boss 0.03% 1.62x
Chicos 0.07% 1.34x
Aeropostale 0.05% 1.28x
Gymboree 0.04% 1.25x
Brooks Brothers 0.05% 1.23x
Coach 0.08% 1.21x
Urban Outfitters 0.05% 1.20x
Madewell 0.02% 1.18x
Lululemon 0.06% 1.15x
Composition Percentage: The overlap percentage between the Indiana Hoosiers Fans audience and the Location attribute.
Index: A comparison of the Indiana Hoosiers Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The Indiana Hoosiers Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Indiana Hoosiers Fans audience is indianasportscoverage.com.

Website Composition Index
indianasportscoverage.com 1.08% 128.05x
crimsonquarry.com 1.44% 127.24x
insidethehall.com 4.60% 121.07x
thedailyhoosier.com 1.47% 120.34x
indycornrows.com 1.03% 113.96x
offtackleempire.com 2.22% 100.16x
btpowerhouse.com 1.73% 96.94x
news-sentinel.com 3.54% 95.67x
thechampaignroom.com 1.41% 93.55x
8points9seconds.com 1.17% 92.83x
Composition Percentage: The overlap percentage between the Indiana Hoosiers Fans audience and the Web attribute.
Index: A comparison of the Indiana Hoosiers Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Indiana Hoosiers Fans audience is Illinois College Sports.

Content Affinity Composition Index
Illinois College Sports 1.02% 24.87x
Indiana News & Business Cluster 25.99% 17.56x
Southeast College Athletics 2.90% 14.98x
Florida College Athletics 6.73% 14.96x
Indiana Finance & Business Cluster 8.41% 14.79x
College Sports 2.73% 14.59x
Virginia Athletics 0.71% 12.46x
Pac 12 Sports 2.44% 11.39x
Kentucky News 17.96% 11.16x
Sports News & Apparel 20.06% 10.92x
Composition Percentage: The overlap percentage between the Indiana Hoosiers Fans audience and the Content Affinity attribute.
Index: A comparison of the Indiana Hoosiers Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Indiana Hoosiers Fans audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male