Dstillery Audiences

INDIANA HOOSIERS FANS

Audience Size: 2.5 Million Devices

Explore the Indiana Hoosiers Fans Audience

Below you'll find more information about the Indiana Hoosiers Fans audience, broken down in different categories based on their digital and physical behaviors. These are 2.5 million unique devices whose actions qualify for the Indiana Hoosiers Fans audience.

Dstillery Crafted Audiences

INTERESTS

The Indiana Hoosiers Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Indiana Hoosiers Fans audience is Notre Dame Fighting Irish Fans.

Interest Composition Index
Notre Dame Fighting Irish Fans 46.20% 37.03x
Kentucky Wildcats Fans 45.64% 35.15x
Ohio State Buckeyes Fans 42.01% 33.86x
Louisville Cardinals Fans 42.92% 33.20x
ACC Fans 39.84% 32.79x
Iowa Hawkeyes Fans 41.12% 32.49x
College Football Fans 39.65% 31.96x
Indiana Pacers Fans 41.43% 31.67x
Duke Blue Devils Fans 41.40% 31.66x
Michigan Wolverines Fans 38.18% 31.18x
Composition Percentage: The overlap percentage between the Indiana Hoosiers Fans audience and the Interest attribute.
Index: A comparison of the Indiana Hoosiers Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Indiana Hoosiers Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Indiana Hoosiers Fans audience is Carhartt.

Location Composition Index
Carhartt 0.11% 1.92x
Ralph Lauren 0.01% 1.36x
Chicos 0.06% 1.28x
Brooks Brothers 0.03% 1.27x
Urban Outfitters 0.05% 1.25x
Free People 0.02% 1.23x
Talbots 0.04% 1.21x
Columbia 0.01% 1.20x
Madewell 0.01% 1.15x
Bonobos 0.02% 1.15x
Composition Percentage: The overlap percentage between the Indiana Hoosiers Fans audience and the Location attribute.
Index: A comparison of the Indiana Hoosiers Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The Indiana Hoosiers Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Indiana Hoosiers Fans audience is insidethehall.com.

Website Composition Index
insidethehall.com 2.53% 65.21x
crimsonquarry.com 1.05% 61.67x
hoosierstateofmind.com 1.07% 58.30x
iuhoosiers.com 1.07% 55.41x
btpowerhouse.com 1.20% 54.35x
offtackleempire.com 2.90% 53.51x
thechampaignroom.com 1.04% 53.35x
news-sentinel.com 1.08% 52.69x
theonlycolors.com 1.20% 51.39x
onthebanks.com 1.21% 49.96x
Composition Percentage: The overlap percentage between the Indiana Hoosiers Fans audience and the Web attribute.
Index: A comparison of the Indiana Hoosiers Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Indiana Hoosiers Fans audience is Illinois College Sports.

Content Affinity Composition Index
Illinois College Sports 0.69% 26.78x
Southeast College Athletics 1.86% 16.01x
College Sports 1.84% 15.18x
Florida College Athletics 4.55% 14.77x
Indiana News & Business Cluster 25.18% 14.71x
Virginia Athletics 0.50% 13.65x
Pac 12 Sports 1.24% 12.67x
Indiana Finance & Business Cluster 8.14% 12.27x
Sports Apparel 0.34% 11.75x
Sports News & Apparel 11.92% 11.58x
Composition Percentage: The overlap percentage between the Indiana Hoosiers Fans audience and the Content Affinity attribute.
Index: A comparison of the Indiana Hoosiers Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Indiana Hoosiers Fans audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male