Dstillery Audiences

INDIANA HOOSIERS FANS

Audience Size: 2.3 Million Devices

Explore the Indiana Hoosiers Fans Audience

Below you'll find more information about the Indiana Hoosiers Fans audience, broken down in different categories based on their digital and physical behaviors. These are 2.3 million unique devices whose actions qualify for the Indiana Hoosiers Fans audience.

Dstillery Crafted Audiences

INTERESTS

The Indiana Hoosiers Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Indiana Hoosiers Fans audience is ACC Fans.

Interest Composition Index
ACC Fans 42.35% 34.75x
Notre Dame Fighting Irish Fans 35.66% 34.57x
Northwestern Wildcats Fans 43.42% 34.52x
Kentucky Wildcats Fans 46.39% 33.77x
Iowa Hawkeyes Fans 44.30% 32.36x
Louisville Cardinals Fans 32.16% 31.98x
Ohio State Buckeyes Fans 42.12% 31.96x
Michigan Wolverines Fans 39.80% 31.83x
College Football Fans 40.91% 31.55x
ESPN Enthusiasts 34.96% 31.29x
Composition Percentage: The overlap percentage between the Indiana Hoosiers Fans audience and the Interest attribute.
Index: A comparison of the Indiana Hoosiers Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Indiana Hoosiers Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Indiana Hoosiers Fans audience is J. Crew.

Location Composition Index
J. Crew 0.01% 1.48x
Michael Kors 0.01% 1.46x
Talbots 0.01% 1.45x
White House Black Market 0.02% 1.26x
Carhartt 0.25% 1.24x
Jos A. Bank Clothiers 0.02% 1.21x
Chicos 0.02% 1.10x
Gap 0.02% 1.04x
Express 0.02% 1.01x
Dressbarn 0.01% 1.00x
Composition Percentage: The overlap percentage between the Indiana Hoosiers Fans audience and the Location attribute.
Index: A comparison of the Indiana Hoosiers Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The Indiana Hoosiers Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Indiana Hoosiers Fans audience is insidethehall.com.

Website Composition Index
insidethehall.com 2.37% 69.58x
crimsonquarry.com 1.38% 64.70x
offtackleempire.com 4.52% 59.13x
thedailyhoosier.com 3.62% 54.25x
thechampaignroom.com 2.66% 54.06x
onthebanks.com 2.13% 52.91x
insidenu.com 1.46% 52.79x
theonlycolors.com 3.19% 50.28x
hammerandrails.com 4.71% 48.43x
cardchronicle.com 3.25% 48.41x
Composition Percentage: The overlap percentage between the Indiana Hoosiers Fans audience and the Web attribute.
Index: A comparison of the Indiana Hoosiers Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Indiana Hoosiers Fans audience is Illinois College Sports.

Content Affinity Composition Index
Illinois College Sports 1.00% 20.28x
College Sports 0.40% 17.48x
Florida College Athletics 1.34% 16.16x
Upstate New York State Athletics 0.06% 15.73x
Virginia Athletics 0.18% 15.51x
Southeast College Athletics 2.19% 15.38x
Indiana News & Business Cluster 28.40% 15.12x
Motorsports 0.37% 14.06x
Pac 12 Sports 1.82% 13.56x
Indiana Finance & Business Cluster 7.27% 13.17x
Composition Percentage: The overlap percentage between the Indiana Hoosiers Fans audience and the Content Affinity attribute.
Index: A comparison of the Indiana Hoosiers Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Indiana Hoosiers Fans audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male