Dstillery Audiences

INDIANA HOOSIERS FANS

Audience Size: 2.3 Million Devices

Explore the Indiana Hoosiers Fans Audience

Below you'll find more information about the Indiana Hoosiers Fans audience, broken down in different categories based on their digital and physical behaviors. These are 2.3 million unique devices whose actions qualify for the Indiana Hoosiers Fans audience.

Dstillery Crafted Audiences

INTERESTS

The Indiana Hoosiers Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Indiana Hoosiers Fans audience is Kentucky Wildcats Fans.

Interest Composition Index
Kentucky Wildcats Fans 42.29% 61.33x
Notre Dame Fighting Irish Fans 40.90% 61.15x
Louisville Cardinals Fans 41.38% 57.95x
Ohio State Buckeyes Fans 39.88% 55.14x
ACC Fans 40.49% 54.39x
Indianapolis Colts Fans 36.14% 52.90x
Iowa Hawkeyes Fans 38.74% 52.50x
Indiana Pacers Fans 38.08% 51.46x
Duke Blue Devils Fans 41.98% 50.26x
March Madness Enthusiasts 38.11% 49.92x
Composition Percentage: The overlap percentage between the Indiana Hoosiers Fans audience and the Interest attribute.
Index: A comparison of the Indiana Hoosiers Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Indiana Hoosiers Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Indiana Hoosiers Fans audience is Saint Laurent Paris.

Location Composition Index
Saint Laurent Paris 0.01% 1.46x
Jos A. Bank Clothiers 0.35% 1.40x
Bonobos 0.04% 1.39x
Talbots 0.05% 1.36x
Brooks Brothers 0.04% 1.32x
Ann Taylor 0.02% 1.29x
Buckle 0.12% 1.27x
Kate Spade 0.01% 1.26x
Madewell 0.02% 1.24x
Mens Wearhouse 0.49% 1.22x
Composition Percentage: The overlap percentage between the Indiana Hoosiers Fans audience and the Location attribute.
Index: A comparison of the Indiana Hoosiers Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The Indiana Hoosiers Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Indiana Hoosiers Fans audience is indianasportscoverage.com.

Website Composition Index
indianasportscoverage.com 1.06% 138.75x
thedailyhoosier.com 1.51% 136.13x
crimsonquarry.com 1.70% 135.27x
insidethehall.com 6.67% 126.83x
hoosierstateofmind.com 1.92% 113.72x
indycornrows.com 1.08% 110.90x
offtackleempire.com 2.99% 95.57x
thechampaignroom.com 1.54% 94.91x
btpowerhouse.com 2.39% 94.55x
news-sentinel.com 2.82% 93.79x
Composition Percentage: The overlap percentage between the Indiana Hoosiers Fans audience and the Web attribute.
Index: A comparison of the Indiana Hoosiers Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Indiana Hoosiers Fans audience is Illinois College Sports.

Content Affinity Composition Index
Illinois College Sports 1.46% 32.45x
Indiana News & Business Cluster 29.20% 19.81x
Southeast College Athletics 3.54% 19.74x
College Sports 2.91% 19.11x
Florida College Athletics 7.62% 18.61x
Indiana Finance & Business Cluster 8.89% 16.74x
Virginia Athletics 0.83% 15.39x
Fantasy Sports 17.78% 14.74x
Pac 12 Sports 2.48% 14.68x
Kentucky News 22.83% 14.03x
Composition Percentage: The overlap percentage between the Indiana Hoosiers Fans audience and the Content Affinity attribute.
Index: A comparison of the Indiana Hoosiers Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Indiana Hoosiers Fans audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male