Dstillery Audiences

INDIANA HOOSIERS FANS

Audience Size: 2.8 Million Devices

Explore the Indiana Hoosiers Fans Audience

Below you'll find more information about the Indiana Hoosiers Fans audience, broken down in different categories based on their digital and physical behaviors. These are 2.8 million unique devices whose actions qualify for the Indiana Hoosiers Fans audience.

Dstillery Crafted Audiences

INTERESTS

The Indiana Hoosiers Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Indiana Hoosiers Fans audience is Notre Dame Fighting Irish Fans.

Interest Composition Index
Notre Dame Fighting Irish Fans 48.12% 37.47x
Kentucky Wildcats Fans 46.08% 36.05x
Northwestern Wildcats Fans 44.53% 35.05x
ACC Fans 42.57% 33.74x
Louisville Cardinals Fans 43.97% 32.90x
Iowa Hawkeyes Fans 44.93% 32.60x
Ohio State Buckeyes Fans 42.55% 32.23x
Indiana Pacers Fans 43.35% 32.19x
NCAA Fans 32.97% 32.14x
College Football Fans 40.32% 32.12x
Composition Percentage: The overlap percentage between the Indiana Hoosiers Fans audience and the Interest attribute.
Index: A comparison of the Indiana Hoosiers Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Indiana Hoosiers Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Indiana Hoosiers Fans audience is Lululemon.

Location Composition Index
Lululemon 0.01% 1.42x
Jos A. Bank Clothiers 0.03% 1.40x
Mens Wearhouse 0.04% 1.26x
Carhartt 0.30% 1.24x
J. Crew 0.01% 1.23x
Maurices 0.05% 1.21x
American Eagle Outfitters 0.02% 1.20x
Eddie Bauer 0.01% 1.15x
Buckle 0.03% 1.11x
Chicos 0.02% 1.09x
Composition Percentage: The overlap percentage between the Indiana Hoosiers Fans audience and the Location attribute.
Index: A comparison of the Indiana Hoosiers Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The Indiana Hoosiers Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Indiana Hoosiers Fans audience is insidethehall.com.

Website Composition Index
insidethehall.com 4.60% 66.37x
crimsonquarry.com 1.15% 65.20x
thechampaignroom.com 2.12% 55.04x
offtackleempire.com 5.28% 54.79x
thedailyhoosier.com 1.41% 52.80x
onthebanks.com 1.84% 51.01x
writingillini.com 2.02% 50.42x
hammerandrails.com 3.31% 49.91x
theonlycolors.com 2.58% 49.53x
insidenu.com 1.62% 48.79x
Composition Percentage: The overlap percentage between the Indiana Hoosiers Fans audience and the Web attribute.
Index: A comparison of the Indiana Hoosiers Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Indiana Hoosiers Fans audience is Illinois College Sports.

Content Affinity Composition Index
Illinois College Sports 0.64% 24.01x
Florida College Athletics 1.05% 19.50x
Southeast College Athletics 1.29% 17.13x
College Sports 0.40% 17.03x
Indiana News & Business Cluster 26.41% 16.07x
Virginia Athletics 0.16% 15.80x
Pac 12 Sports 1.41% 14.89x
Motorsports 0.59% 14.35x
Indiana Finance & Business Cluster 9.45% 14.11x
Upstate New York State Athletics 0.04% 14.01x
Composition Percentage: The overlap percentage between the Indiana Hoosiers Fans audience and the Content Affinity attribute.
Index: A comparison of the Indiana Hoosiers Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Indiana Hoosiers Fans audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male