Dstillery Audiences

INDIANA HOOSIERS FANS

Audience Size: 3.1 Million Devices

Explore the Indiana Hoosiers Fans Audience

Below you'll find more information about the Indiana Hoosiers Fans audience, broken down in different categories based on their digital and physical behaviors. These are 3.1 million unique devices whose actions qualify for the Indiana Hoosiers Fans audience.

Dstillery Crafted Audiences

INTERESTS

The Indiana Hoosiers Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Indiana Hoosiers Fans audience is Notre Dame Fighting Irish Fans.

Interest Composition Index
Notre Dame Fighting Irish Fans 34.56% 38.36x
NCAA Fans 28.25% 35.21x
Louisville Cardinals Fans 33.62% 32.45x
ESPN Enthusiasts 20.99% 32.28x
NCAA Football Fans 49.44% 31.63x
Northwestern Wildcats Fans 45.56% 31.58x
South Carolina Gamecocks Fans 30.66% 31.30x
Florida State Seminoles Fans 32.41% 30.84x
Michigan Wolverines Fans 48.74% 30.67x
Ohio State Buckeyes Fans 50.80% 30.11x
Composition Percentage: The overlap percentage between the Indiana Hoosiers Fans audience and the Interest attribute.
Index: A comparison of the Indiana Hoosiers Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Indiana Hoosiers Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Indiana Hoosiers Fans audience is Maurices.

Location Composition Index
Maurices 0.03% 1.28x
Composition Percentage: The overlap percentage between the Indiana Hoosiers Fans audience and the Location attribute.
Index: A comparison of the Indiana Hoosiers Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The Indiana Hoosiers Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Indiana Hoosiers Fans audience is purduesports.com.

Website Composition Index
purduesports.com 1.62% 49.99x
hammerandrails.com 3.14% 47.96x
insidethehall.com 2.58% 46.68x
iuhoosiers.com 3.45% 46.49x
offtackleempire.com 2.10% 44.63x
blackheartgoldpants.com 2.82% 44.37x
thedailygopher.com 1.19% 43.34x
theonlycolors.com 2.22% 42.85x
purdueexponent.org 2.68% 41.78x
buckys5thquarter.com 3.33% 41.41x
Composition Percentage: The overlap percentage between the Indiana Hoosiers Fans audience and the Web attribute.
Index: A comparison of the Indiana Hoosiers Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Indiana Hoosiers Fans audience is Illinois College Sports.

Content Affinity Composition Index
Illinois College Sports 0.61% 18.54x
College Sports 0.22% 16.65x
Virginia Athletics 0.09% 14.92x
Florida College Athletics 0.57% 14.69x
Pac 12 Sports 1.36% 13.65x
Southeast College Athletics 1.20% 13.39x
Indiana News & Business Cluster 18.09% 12.98x
Ohio Universities 0.85% 11.57x
Indiana Finance & Business Cluster 4.82% 11.08x
New England & Ivy League Sports 0.51% 10.66x
Composition Percentage: The overlap percentage between the Indiana Hoosiers Fans audience and the Content Affinity attribute.
Index: A comparison of the Indiana Hoosiers Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Indiana Hoosiers Fans audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male