INDIANA HOOSIERS FANS

Audience Size: 2.5 Million Devices

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Explore the Indiana Hoosiers Fans Audience

Below you'll find more information about the Indiana Hoosiers Fans audience, broken down in different categories based on their digital and physical behaviors. These are 2.5 million unique devices whose actions qualify for the Indiana Hoosiers Fans audience.

INTERESTS

The Indiana Hoosiers Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Indiana Hoosiers Fans audience is Notre Dame Fighting Irish Fans.

Interest	Composition	Index
Notre Dame Fighting Irish Fans	40.81%	28.96x
ACC Fans	17.73%	28.90x
Kentucky Wildcats Fans	41.64%	28.30x
Ohio State Buckeyes Fans	37.68%	27.42x
Indianapolis Colts Fans	35.10%	27.04x
Louisville Cardinals Fans	39.28%	26.83x
March Madness Enthusiasts	32.42%	26.65x
Michigan Wolverines Fans	16.29%	26.16x
Iowa Hawkeyes Fans	36.10%	25.88x
Indiana Pacers Fans	39.49%	24.70x

Composition Percentage: The overlap percentage between the Indiana Hoosiers Fans audience and the Interest attribute.

Index: A comparison of the Indiana Hoosiers Fans audience to the internet population.

APPAREL RETAILERS

The Indiana Hoosiers Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Indiana Hoosiers Fans audience is Coach.

Location	Composition	Index
Coach	0.08%	1.40x
Chicos	0.07%	1.34x
Eddie Bauer	0.02%	1.32x
American Apparel	0.04%	1.27x
Club Monaco	0.01%	1.22x
Saint Laurent Paris	0.01%	1.21x
Urban Outfitters	0.06%	1.20x
Gymboree	0.04%	1.18x
LOFT	0.05%	1.13x
Free People	0.02%	1.13x

Composition Percentage: The overlap percentage between the Indiana Hoosiers Fans audience and the Location attribute.

Index: A comparison of the Indiana Hoosiers Fans audience to the internet population.

WEBSITES

The Indiana Hoosiers Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Indiana Hoosiers Fans audience is crimsonquarry.com.

Website	Composition	Index
crimsonquarry.com	0.85%	105.24x
umhoops.com	0.26%	104.65x
indianasportscoverage.com	0.68%	103.86x
1070thefan.com	0.84%	101.98x
thedailyhoosier.com	0.92%	101.78x
insidethehall.com	3.21%	101.53x
hoosierhuddle.com	0.27%	93.50x
indycornrows.com	0.76%	92.87x
prepcircuit.com	0.49%	91.30x
hoopshall.com	0.19%	88.47x

Composition Percentage: The overlap percentage between the Indiana Hoosiers Fans audience and the Web attribute.

Index: A comparison of the Indiana Hoosiers Fans audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Indiana Hoosiers Fans audience is Illinois College Sports.

Content Affinity	Composition	Index
Illinois College Sports	0.70%	26.14x
Indiana News & Business Cluster	25.78%	18.64x
Indiana Finance & Business Cluster	8.65%	16.09x
Florida College Athletics	6.30%	14.73x
College Sports	2.54%	14.16x
Southeast College Athletics	2.61%	14.11x
Virginia Athletics	0.67%	12.00x
Pac 12 Sports	2.22%	11.09x
Kentucky News	17.22%	11.02x
Sports News & Apparel	20.54%	10.92x

Composition Percentage: The overlap percentage between the Indiana Hoosiers Fans audience and the Content Affinity attribute.

Index: A comparison of the Indiana Hoosiers Fans audience to the internet population.

DEMOGRAPHICS

The Indiana Hoosiers Fans audience resonates most for the following age and income brackets.

Age

35-44

Income

$100,000-$149,999