Dstillery Audiences

INDIANA HOOSIERS FANS

Audience Size: 2.1 Million Devices

Explore the Indiana Hoosiers Fans Audience

Below you'll find more information about the Indiana Hoosiers Fans audience, broken down in different categories based on their digital and physical behaviors. These are 2.1 million unique devices whose actions qualify for the Indiana Hoosiers Fans audience.

Dstillery Crafted Audiences

INTERESTS

The Indiana Hoosiers Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Indiana Hoosiers Fans audience is Notre Dame Fighting Irish Fans.

Interest Composition Index
Notre Dame Fighting Irish Fans 41.73% 54.20x
Kentucky Wildcats Fans 42.89% 53.27x
Louisville Cardinals Fans 40.36% 51.81x
Ohio State Buckeyes Fans 37.77% 50.11x
ACC Fans 39.26% 49.02x
Indianapolis Colts Fans 35.14% 47.67x
NCAA Football Fans 39.07% 47.08x
Iowa Hawkeyes Fans 37.85% 46.44x
Duke Blue Devils Fans 41.29% 46.42x
March Madness Enthusiasts 37.65% 45.98x
Composition Percentage: The overlap percentage between the Indiana Hoosiers Fans audience and the Interest attribute.
Index: A comparison of the Indiana Hoosiers Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Indiana Hoosiers Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Indiana Hoosiers Fans audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.47% 1.57x
Carhartt 0.01% 1.49x
Buckle 0.26% 1.43x
Mens Wearhouse 0.67% 1.37x
Johnston and Murphy 0.20% 1.37x
Express Outlets 0.01% 1.31x
White House Black Market 0.29% 1.28x
The North Face 0.03% 1.26x
Bonobos 0.08% 1.23x
Ann Taylor 0.03% 1.18x
Composition Percentage: The overlap percentage between the Indiana Hoosiers Fans audience and the Location attribute.
Index: A comparison of the Indiana Hoosiers Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The Indiana Hoosiers Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Indiana Hoosiers Fans audience is thedailyhoosier.com.

Website Composition Index
thedailyhoosier.com 1.15% 121.53x
crimsonquarry.com 1.42% 117.32x
insidethehall.com 5.51% 116.25x
hoosierstateofmind.com 1.93% 104.23x
thechampaignroom.com 1.36% 89.67x
offtackleempire.com 2.80% 88.92x
news-sentinel.com 2.25% 88.13x
btpowerhouse.com 2.23% 86.74x
iuhoosiers.com 2.84% 83.93x
writingillini.com 1.33% 81.89x
Composition Percentage: The overlap percentage between the Indiana Hoosiers Fans audience and the Web attribute.
Index: A comparison of the Indiana Hoosiers Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Indiana Hoosiers Fans audience is Illinois College Sports.

Content Affinity Composition Index
Illinois College Sports 1.33% 34.02x
Southeast College Athletics 3.32% 19.98x
College Sports 2.76% 19.86x
Florida College Athletics 7.31% 18.84x
Indiana News & Business Cluster 30.88% 17.61x
Virginia Athletics 0.78% 15.95x
Indiana Finance & Business Cluster 9.41% 15.35x
Pac 12 Sports 2.30% 15.12x
Fantasy Sports 17.63% 14.47x
Sports News & Apparel 17.58% 13.67x
Composition Percentage: The overlap percentage between the Indiana Hoosiers Fans audience and the Content Affinity attribute.
Index: A comparison of the Indiana Hoosiers Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Indiana Hoosiers Fans audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male