Dstillery Audiences

INDIANA HOOSIERS FANS

Audience Size: 2.6 Million Devices

Explore the Indiana Hoosiers Fans Audience

Below you'll find more information about the Indiana Hoosiers Fans audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the Indiana Hoosiers Fans audience.

Dstillery Crafted Audiences

INTERESTS

The Indiana Hoosiers Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Indiana Hoosiers Fans audience is Kentucky Wildcats Fans.

Interest Composition Index
Kentucky Wildcats Fans 45.02% 30.03x
Notre Dame Fighting Irish Fans 44.65% 29.86x
Louisville Cardinals Fans 43.12% 29.02x
Ohio State Buckeyes Fans 42.05% 28.54x
ACC Fans 41.19% 28.45x
Iowa Hawkeyes Fans 39.38% 27.36x
Indianapolis Colts Fans 37.46% 26.78x
ESPN Enthusiasts 36.84% 26.45x
Duke Blue Devils Fans 41.81% 26.22x
March Madness Enthusiasts 38.45% 26.08x
Composition Percentage: The overlap percentage between the Indiana Hoosiers Fans audience and the Interest attribute.
Index: A comparison of the Indiana Hoosiers Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Indiana Hoosiers Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Indiana Hoosiers Fans audience is Club Monaco.

Location Composition Index
Club Monaco 0.01% 1.43x
Belk 0.02% 1.43x
Ralph Lauren 0.01% 1.43x
Jos A. Bank Clothiers 0.20% 1.30x
Free People 0.03% 1.28x
Madewell 0.02% 1.27x
Zara 0.04% 1.24x
Brooks Brothers 0.05% 1.21x
Chicos 0.06% 1.21x
LOFT 0.06% 1.19x
Composition Percentage: The overlap percentage between the Indiana Hoosiers Fans audience and the Location attribute.
Index: A comparison of the Indiana Hoosiers Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The Indiana Hoosiers Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Indiana Hoosiers Fans audience is crimsonquarry.com.

Website Composition Index
crimsonquarry.com 1.45% 63.46x
thedailyhoosier.com 1.40% 61.04x
insidethehall.com 4.81% 60.90x
offtackleempire.com 2.30% 51.93x
btpowerhouse.com 1.79% 50.54x
thechampaignroom.com 1.40% 49.62x
news-sentinel.com 2.74% 48.00x
8points9seconds.com 1.15% 45.55x
onthebanks.com 1.23% 45.44x
heraldtimesonline.com 1.14% 44.94x
Composition Percentage: The overlap percentage between the Indiana Hoosiers Fans audience and the Web attribute.
Index: A comparison of the Indiana Hoosiers Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Indiana Hoosiers Fans audience is Illinois College Sports.

Content Affinity Composition Index
Illinois College Sports 1.38% 24.13x
Indiana News & Business Cluster 26.52% 17.80x
Southeast College Athletics 3.29% 15.69x
Florida College Athletics 7.04% 15.43x
College Sports 2.82% 15.24x
Indiana Finance & Business Cluster 8.38% 14.70x
Virginia Athletics 0.78% 12.60x
Fantasy Sports 17.70% 12.34x
Pac 12 Sports 2.64% 11.76x
Latest Sports News 62.83% 11.65x
Composition Percentage: The overlap percentage between the Indiana Hoosiers Fans audience and the Content Affinity attribute.
Index: A comparison of the Indiana Hoosiers Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Indiana Hoosiers Fans audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male