Dstillery Audiences

INDIANA HOOSIERS FANS

Audience Size: 3.7 Million Devices

Explore the Indiana Hoosiers Fans Audience

Below you'll find more information about the Indiana Hoosiers Fans audience, broken down in different categories based on their digital and physical behaviors. These are 3.7 million unique devices whose actions qualify for the Indiana Hoosiers Fans audience.

Dstillery Crafted Audiences

INTERESTS

The Indiana Hoosiers Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Indiana Hoosiers Fans audience is Notre Dame Fighting Irish Fans.

Interest Composition Index
Notre Dame Fighting Irish Fans 45.49% 34.36x
Kentucky Wildcats Fans 46.29% 33.47x
Louisville Cardinals Fans 43.36% 31.82x
Ohio State Buckeyes Fans 42.33% 31.46x
ACC Fans 41.73% 30.88x
Iowa Hawkeyes Fans 41.27% 30.06x
Duke Blue Devils Fans 42.86% 30.01x
Indianapolis Colts Fans 38.25% 29.61x
ESPN Enthusiasts 39.61% 28.98x
Indiana Pacers Fans 42.28% 28.81x
Composition Percentage: The overlap percentage between the Indiana Hoosiers Fans audience and the Interest attribute.
Index: A comparison of the Indiana Hoosiers Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Indiana Hoosiers Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Indiana Hoosiers Fans audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.38% 1.46x
Bonobos 0.10% 1.39x
Buckle 0.33% 1.34x
White House Black Market 0.41% 1.33x
Mens Wearhouse 0.58% 1.30x
Johnston and Murphy 0.55% 1.28x
Supreme 0.01% 1.28x
Talbots 0.05% 1.20x
Brooks Brothers 0.03% 1.17x
The North Face 0.02% 1.12x
Composition Percentage: The overlap percentage between the Indiana Hoosiers Fans audience and the Location attribute.
Index: A comparison of the Indiana Hoosiers Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The Indiana Hoosiers Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Indiana Hoosiers Fans audience is insidethehall.com.

Website Composition Index
insidethehall.com 3.05% 61.33x
hoosierstateofmind.com 1.12% 57.29x
offtackleempire.com 2.18% 51.77x
iuhoosiers.com 1.55% 50.17x
btpowerhouse.com 1.45% 49.66x
news-sentinel.com 1.32% 49.15x
zagsblog.com 1.32% 48.09x
theonlycolors.com 1.19% 46.63x
verbalcommits.com 3.00% 46.24x
streakingthelawn.com 2.16% 45.96x
Composition Percentage: The overlap percentage between the Indiana Hoosiers Fans audience and the Web attribute.
Index: A comparison of the Indiana Hoosiers Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Indiana Hoosiers Fans audience is Illinois College Sports.

Content Affinity Composition Index
Illinois College Sports 0.81% 23.36x
Southeast College Athletics 2.23% 15.18x
College Sports 1.90% 14.43x
Florida College Athletics 5.05% 13.81x
Indiana News & Business Cluster 24.90% 13.32x
Virginia Athletics 0.56% 12.70x
Pac 12 Sports 1.51% 12.00x
Indiana Finance & Business Cluster 7.81% 11.08x
Upstate New York State Athletics 0.16% 10.88x
Sports News & Apparel 12.96% 10.77x
Composition Percentage: The overlap percentage between the Indiana Hoosiers Fans audience and the Content Affinity attribute.
Index: A comparison of the Indiana Hoosiers Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Indiana Hoosiers Fans audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male