Dstillery Audiences

INDIANA HOOSIERS FANS

Audience Size: 4 Million Devices

Explore the Indiana Hoosiers Fans Audience

Below you'll find more information about the Indiana Hoosiers Fans audience, broken down in different categories based on their digital and physical behaviors. These are 4 million unique devices whose actions qualify for the Indiana Hoosiers Fans audience.

Dstillery Crafted Audiences

INTERESTS

The Indiana Hoosiers Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Indiana Hoosiers Fans audience is Notre Dame Fighting Irish Fans.

Interest Composition Index
Notre Dame Fighting Irish Fans 47.15% 30.27x
Kentucky Wildcats Fans 45.72% 29.25x
Louisville Cardinals Fans 43.72% 27.90x
Ohio State Buckeyes Fans 43.59% 27.80x
Iowa Hawkeyes Fans 44.06% 27.16x
ACC Fans 41.64% 27.04x
Michigan Wolverines Fans 39.85% 26.70x
Duke Blue Devils Fans 42.78% 26.11x
College Football Fans 41.62% 25.35x
NCAA Football Fans 41.89% 25.00x
Composition Percentage: The overlap percentage between the Indiana Hoosiers Fans audience and the Interest attribute.
Index: A comparison of the Indiana Hoosiers Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Indiana Hoosiers Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Indiana Hoosiers Fans audience is Talbots.

Location Composition Index
Talbots 0.04% 1.40x
Carhartt 0.39% 1.27x
Chicos 0.06% 1.27x
Jos A. Bank Clothiers 0.05% 1.25x
Club Monaco 0.01% 1.23x
White House Black Market 0.07% 1.21x
Tommy Bahama 0.02% 1.20x
Brooks Brothers 0.03% 1.15x
Urban Outfitters 0.04% 1.13x
The North Face 0.02% 1.12x
Composition Percentage: The overlap percentage between the Indiana Hoosiers Fans audience and the Location attribute.
Index: A comparison of the Indiana Hoosiers Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The Indiana Hoosiers Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Indiana Hoosiers Fans audience is crimsonquarry.com.

Website Composition Index
crimsonquarry.com 1.22% 60.34x
insidethehall.com 2.73% 59.68x
hoosierstateofmind.com 1.42% 53.88x
offtackleempire.com 3.26% 51.28x
btpowerhouse.com 1.23% 50.23x
thechampaignroom.com 1.40% 46.81x
onthebanks.com 1.48% 44.67x
bigten.org 1.43% 44.17x
insidenu.com 1.69% 43.83x
streakingthelawn.com 2.42% 43.27x
Composition Percentage: The overlap percentage between the Indiana Hoosiers Fans audience and the Web attribute.
Index: A comparison of the Indiana Hoosiers Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Indiana Hoosiers Fans audience is Illinois College Sports.

Content Affinity Composition Index
Illinois College Sports 0.58% 24.20x
Southeast College Athletics 1.59% 15.06x
College Sports 1.73% 15.05x
Florida College Athletics 4.38% 14.35x
Indiana News & Business Cluster 23.30% 13.22x
Virginia Athletics 0.44% 13.10x
Pac 12 Sports 1.09% 11.61x
Indiana Finance & Business Cluster 7.33% 10.77x
Golf Travel & Gear 8.24% 10.33x
Sports News & Apparel 11.29% 10.19x
Composition Percentage: The overlap percentage between the Indiana Hoosiers Fans audience and the Content Affinity attribute.
Index: A comparison of the Indiana Hoosiers Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Indiana Hoosiers Fans audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male