Dstillery Audiences

INDIANA HOOSIERS FANS

Audience Size: 2 Million Devices

Explore the Indiana Hoosiers Fans Audience

Below you'll find more information about the Indiana Hoosiers Fans audience, broken down in different categories based on their digital and physical behaviors. These are 2 million unique devices whose actions qualify for the Indiana Hoosiers Fans audience.

Dstillery Crafted Audiences

INTERESTS

The Indiana Hoosiers Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Indiana Hoosiers Fans audience is ACC Fans.

Interest Composition Index
ACC Fans 42.17% 36.83x
Northwestern Wildcats Fans 40.94% 35.64x
Notre Dame Fighting Irish Fans 42.51% 34.93x
Kentucky Wildcats Fans 48.69% 34.63x
ESPN Enthusiasts 33.90% 33.17x
Michigan Wolverines Fans 39.16% 32.96x
Iowa Hawkeyes Fans 45.59% 32.45x
Ohio State Buckeyes Fans 41.73% 32.16x
Louisville Cardinals Fans 43.16% 31.77x
NCAA Football Fans 36.35% 31.18x
Composition Percentage: The overlap percentage between the Indiana Hoosiers Fans audience and the Interest attribute.
Index: A comparison of the Indiana Hoosiers Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Indiana Hoosiers Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Indiana Hoosiers Fans audience is LOFT.

Location Composition Index
LOFT 0.02% 1.60x
Lane Bryant 0.01% 1.52x
Old Navy 0.04% 1.48x
J. Crew 0.02% 1.46x
Maurices 0.05% 1.34x
Mens Wearhouse 0.02% 1.21x
Lululemon 0.01% 1.19x
Victoria's Secret 0.02% 1.19x
Buckle 0.02% 1.12x
Chicos 0.02% 1.09x
Composition Percentage: The overlap percentage between the Indiana Hoosiers Fans audience and the Location attribute.
Index: A comparison of the Indiana Hoosiers Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The Indiana Hoosiers Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Indiana Hoosiers Fans audience is insidethehall.com.

Website Composition Index
insidethehall.com 2.47% 64.93x
offtackleempire.com 4.46% 57.56x
onthebanks.com 1.40% 56.10x
thechampaignroom.com 1.89% 55.47x
theonlycolors.com 3.07% 54.72x
cardchronicle.com 2.26% 52.84x
insidenu.com 1.01% 51.48x
thedailyhoosier.com 3.33% 50.41x
kentuckysportsradio.com 1.41% 50.36x
hammerandrails.com 3.54% 50.27x
Composition Percentage: The overlap percentage between the Indiana Hoosiers Fans audience and the Web attribute.
Index: A comparison of the Indiana Hoosiers Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Indiana Hoosiers Fans audience is Illinois College Sports.

Content Affinity Composition Index
Illinois College Sports 0.74% 21.99x
College Sports 0.33% 21.56x
Florida College Athletics 1.03% 17.05x
Upstate New York State Athletics 0.05% 16.73x
Southeast College Athletics 1.67% 16.71x
Indiana News & Business Cluster 26.42% 15.16x
Pac 12 Sports 1.33% 14.05x
Virginia Athletics 0.11% 13.47x
New England & Ivy League Sports 0.64% 13.32x
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 0.47% 13.11x
Composition Percentage: The overlap percentage between the Indiana Hoosiers Fans audience and the Content Affinity attribute.
Index: A comparison of the Indiana Hoosiers Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Indiana Hoosiers Fans audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male