Dstillery Audiences

INDIE COFFEE SHOPPERS

Audience Size: 2.6 Million Devices

Explore the Indie Coffee Shoppers Audience

Below you'll find more information about the Indie Coffee Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the Indie Coffee Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Indie Coffee Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Indie Coffee Shoppers audience is Coffee Bean Shoppers.

Interest Composition Index
Coffee Bean Shoppers 40.97% 51.94x
Bodybuilding Enthusiasts 30.84% 35.47x
Beer Aficionados 25.19% 32.56x
Paleo Eaters 29.78% 31.62x
Craft Spirits Enthusiasts 24.11% 30.39x
High End TV Shoppers 26.87% 29.99x
Weight Lifting Enthusiasts 26.94% 29.67x
Home Brewing Enthusiasts 26.49% 29.17x
Sushi Lovers 26.54% 27.82x
Exercise and Gym Researchers 22.05% 27.42x
Composition Percentage: The overlap percentage between the Indie Coffee Shoppers audience and the Interest attribute.
Index: A comparison of the Indie Coffee Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Indie Coffee Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Indie Coffee Shoppers audience is REI.

Location Composition Index
REI 0.03% 1.66x
Patagonia 0.03% 1.65x
Bonobos 0.10% 1.56x
Everlane 0.01% 1.55x
Jos A. Bank Clothiers 0.45% 1.42x
Supreme 0.02% 1.40x
Club Monaco 0.03% 1.38x
Urban Outfitters 0.07% 1.34x
The North Face 0.03% 1.33x
Saint Laurent Paris 0.01% 1.32x
Composition Percentage: The overlap percentage between the Indie Coffee Shoppers audience and the Location attribute.
Index: A comparison of the Indie Coffee Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Indie Coffee Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Indie Coffee Shoppers audience is prima-coffee.com.

Website Composition Index
prima-coffee.com 1.63% 61.44x
coffeeam.com 1.15% 53.47x
whole30.com 1.11% 39.03x
mrcoffee.com 3.47% 38.88x
oneplus.net 1.87% 36.54x
theidleman.com 4.86% 36.00x
paleohacks.com 4.61% 35.23x
the-house.com 1.21% 34.84x
plannedparenthood.org 1.15% 33.82x
belkin.com 1.19% 32.16x
Composition Percentage: The overlap percentage between the Indie Coffee Shoppers audience and the Web attribute.
Index: A comparison of the Indie Coffee Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Indie Coffee Shoppers audience is Men's Dress Shirt Shopping.

Content Affinity Composition Index
Men's Dress Shirt Shopping 2.00% 19.05x
Crossfit & Obstacle Race Enthusiasts 5.63% 17.38x
Sports - Skiing, Snowboarding 0.03% 16.66x
Chef & Restaurant Resources 3.83% 16.26x
Beer, Wine & Alcohol 4.43% 15.78x
Active Lifestyle Enthusiasts 0.15% 14.98x
Winter Sports & Gear 2.76% 14.95x
Organic Beauty & Skincare Products 2.88% 14.76x
Bags & Luggage 2.50% 14.59x
Weight Lifting Enthusiasts 7.87% 14.54x
Composition Percentage: The overlap percentage between the Indie Coffee Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Indie Coffee Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Indie Coffee Shoppers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male