Dstillery Audiences

INDIE COFFEE SHOPPERS

Audience Size: 1.4 Million Devices

Explore the Indie Coffee Shoppers Audience

Below you'll find more information about the Indie Coffee Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 1.4 million unique devices whose actions qualify for the Indie Coffee Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Indie Coffee Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Indie Coffee Shoppers audience is Homeowners.

Interest Composition Index
Homeowners 15.74% 28.33x
Hard Seltzer Aficionados 8.90% 28.31x
Bargain Shopping Researchers 14.14% 28.04x
Home and Garden TV Fans 14.66% 27.40x
Online Home Decor Shoppers 10.80% 26.10x
Shelf-Stable Food Content Readers 10.57% 25.66x
Kids Crafts Researchers 27.82% 25.64x
Orlando Activities Researchers 7.55% 25.26x
Involved Parents 20.82% 25.15x
Home Coffee Makers 17.02% 24.82x
Composition Percentage: The overlap percentage between the Indie Coffee Shoppers audience and the Interest attribute.
Index: A comparison of the Indie Coffee Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Indie Coffee Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Indie Coffee Shoppers audience is Talbots.

Location Composition Index
Talbots 0.01% 1.73x
Aeropostale 0.02% 1.59x
American Eagle Outfitters 0.02% 1.40x
Lane Bryant 0.02% 1.38x
Buckle 0.02% 1.35x
Maurices 0.03% 1.34x
Gymboree 0.01% 1.30x
Old Navy 0.02% 1.30x
Gap 0.01% 1.29x
Zumiez 0.01% 1.26x
Composition Percentage: The overlap percentage between the Indie Coffee Shoppers audience and the Location attribute.
Index: A comparison of the Indie Coffee Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Indie Coffee Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Indie Coffee Shoppers audience is allfreeholidaycrafts.com.

Website Composition Index
allfreeholidaycrafts.com 2.41% 82.04x
allfreepapercrafts.com 1.02% 75.56x
allfreekidscrafts.com 1.41% 72.27x
diyideacenter.com 2.58% 64.10x
allfreejewelrymaking.com 1.12% 60.68x
thebestdessertrecipes.com 1.09% 47.55x
favecrafts.com 10.86% 46.42x
coffeestylish.com 1.31% 44.84x
coffeechronicler.com 1.52% 44.17x
roastycoffee.com 5.94% 43.58x
Composition Percentage: The overlap percentage between the Indie Coffee Shoppers audience and the Web attribute.
Index: A comparison of the Indie Coffee Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Indie Coffee Shoppers audience is Arts & Crafts.

Content Affinity Composition Index
Arts & Crafts 0.14% 33.12x
Homemade Jewelry & Crafts 0.14% 22.43x
Knitting & Crochet 6.74% 18.30x
Sewing, Embroidery & Fabrics 3.81% 17.49x
Scrapbooking & Home Art Projects 3.99% 16.73x
Children's Learning Tools 3.99% 13.83x
Cakes & Sweets 0.44% 13.54x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 5.18% 13.34x
Sewing, Embroidery & Quilting 0.89% 13.19x
Female Lifestyle Content Readers 1.50% 12.54x
Composition Percentage: The overlap percentage between the Indie Coffee Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Indie Coffee Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Indie Coffee Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female