Dstillery Audiences

INDIE COFFEE SHOPPERS

Audience Size: 2.9 Million Devices

Explore the Indie Coffee Shoppers Audience

Below you'll find more information about the Indie Coffee Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.9 million unique devices whose actions qualify for the Indie Coffee Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Indie Coffee Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Indie Coffee Shoppers audience is Coffee Bean Shoppers.

Interest Composition Index
Coffee Bean Shoppers 40.15% 26.24x
Beer Aficionados 21.50% 15.26x
High End TV Shoppers 22.38% 15.23x
Home Brewing Enthusiasts 23.07% 15.23x
Home Networking Researchers 23.99% 14.83x
iPhone Users 21.88% 14.50x
Sushi Lovers 24.38% 14.37x
Laptop Researchers 20.13% 14.22x
Craft Spirits Enthusiasts 19.70% 14.03x
Mens Business Clothes Shoppers 17.78% 13.92x
Composition Percentage: The overlap percentage between the Indie Coffee Shoppers audience and the Interest attribute.
Index: A comparison of the Indie Coffee Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Indie Coffee Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Indie Coffee Shoppers audience is Mens Wearhouse.

Location Composition Index
Mens Wearhouse 0.01% 1.39x
Victoria's Secret 0.01% 1.35x
Old Navy 0.01% 1.27x
Carhartt 0.15% 1.09x
Composition Percentage: The overlap percentage between the Indie Coffee Shoppers audience and the Location attribute.
Index: A comparison of the Indie Coffee Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Indie Coffee Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Indie Coffee Shoppers audience is mrcoffee.com.

Website Composition Index
mrcoffee.com 1.09% 29.18x
cspinet.org 1.02% 22.16x
roguefitness.com 3.98% 22.10x
crossfit.com 1.08% 20.87x
muscleandstrength.com 2.35% 20.84x
strengthlevel.com 1.24% 20.49x
ubi.com 1.34% 20.31x
powerpyx.com 3.60% 19.18x
square-enix-games.com 1.23% 18.89x
dndbeyond.com 3.05% 18.55x
Composition Percentage: The overlap percentage between the Indie Coffee Shoppers audience and the Web attribute.
Index: A comparison of the Indie Coffee Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Indie Coffee Shoppers audience is Crossfit & Obstacle Race Enthusiasts.

Content Affinity Composition Index
Crossfit & Obstacle Race Enthusiasts 1.86% 13.73x
Beer, Wine & Alcohol 2.34% 12.83x
Chef & Restaurant Resources 0.85% 11.47x
Winter Sports & Gear 1.09% 11.17x
Vaping 0.65% 11.13x
Men's Dress Shirt Shopping 0.34% 11.08x
Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) 0.27% 10.33x
Weight Lifting Enthusiasts 2.86% 10.17x
Robotics 0.35% 10.01x
Motorsport Equipment 3.13% 9.80x
Composition Percentage: The overlap percentage between the Indie Coffee Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Indie Coffee Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Indie Coffee Shoppers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male