Dstillery Audiences

INDIE COFFEE SHOPPERS

Audience Size: 3.9 Million Devices

Explore the Indie Coffee Shoppers Audience

Below you'll find more information about the Indie Coffee Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.9 million unique devices whose actions qualify for the Indie Coffee Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Indie Coffee Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Indie Coffee Shoppers audience is Coffee Bean Shoppers.

Interest Composition Index
Coffee Bean Shoppers 44.42% 36.90x
Bodybuilding Enthusiasts 32.62% 25.53x
Beer Aficionados 27.60% 24.06x
High End TV Shoppers 29.76% 22.65x
Home Brewing Enthusiasts 29.80% 22.32x
Paleo Eaters 30.67% 22.08x
Craft Spirits Enthusiasts 25.15% 21.96x
Home Networking Researchers 31.11% 21.67x
iPhone Users 27.65% 21.55x
Weight Lifting Enthusiasts 26.25% 20.67x
Composition Percentage: The overlap percentage between the Indie Coffee Shoppers audience and the Interest attribute.
Index: A comparison of the Indie Coffee Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Indie Coffee Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Indie Coffee Shoppers audience is REI.

Location Composition Index
REI 0.02% 1.71x
Patagonia 0.01% 1.68x
Bonobos 0.03% 1.57x
Free People 0.02% 1.49x
Columbia 0.01% 1.47x
American Apparel 0.03% 1.45x
Urban Outfitters 0.05% 1.33x
Carhartt 0.07% 1.30x
Tommy Bahama 0.03% 1.27x
Lululemon 0.04% 1.26x
Composition Percentage: The overlap percentage between the Indie Coffee Shoppers audience and the Location attribute.
Index: A comparison of the Indie Coffee Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Indie Coffee Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Indie Coffee Shoppers audience is mrcoffee.com.

Website Composition Index
mrcoffee.com 2.30% 33.50x
theidleman.com 1.91% 30.63x
bladehq.com 1.33% 24.96x
muscleandperformance.com 1.20% 24.06x
cspinet.org 2.17% 23.80x
morebeer.com 1.10% 23.70x
elitefts.com 1.45% 23.62x
paleohacks.com 1.72% 23.42x
playstation.com 2.53% 22.89x
parktool.com 1.45% 22.60x
Composition Percentage: The overlap percentage between the Indie Coffee Shoppers audience and the Web attribute.
Index: A comparison of the Indie Coffee Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Indie Coffee Shoppers audience is Crossfit & Obstacle Race Enthusiasts.

Content Affinity Composition Index
Crossfit & Obstacle Race Enthusiasts 3.57% 15.28x
Men's Dress Shirt Shopping 0.89% 14.86x
Beer, Wine & Alcohol 3.28% 14.47x
Sports - Skiing, Snowboarding 0.02% 14.01x
Weight Lifting Enthusiasts 4.91% 13.18x
Chef & Restaurant Resources 2.02% 13.03x
Winter Sports & Gear 1.69% 12.73x
Bags & Luggage 1.62% 12.02x
Active Lifestyle Enthusiasts 0.08% 11.88x
Organic Beauty & Skincare Products 1.48% 11.83x
Composition Percentage: The overlap percentage between the Indie Coffee Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Indie Coffee Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Indie Coffee Shoppers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male