Dstillery Audiences

INDIE COFFEE SHOPPERS

Audience Size: 3.1 Million Devices

Explore the Indie Coffee Shoppers Audience

Below you'll find more information about the Indie Coffee Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.1 million unique devices whose actions qualify for the Indie Coffee Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Indie Coffee Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Indie Coffee Shoppers audience is Coffee Bean Shoppers.

Interest Composition Index
Coffee Bean Shoppers 50.56% 27.77x
Beer Aficionados 27.63% 18.77x
Bodybuilding Enthusiasts 36.26% 18.55x
Paleo Eaters 36.34% 17.73x
High End TV Shoppers 28.33% 16.73x
Weight Lifting Enthusiasts 28.40% 16.70x
Sleep Researchers 32.04% 15.46x
Android Fans 23.66% 15.44x
Joint Pain Health Care Professionals 27.26% 15.19x
Supermarket Shoppers 32.31% 15.16x
Composition Percentage: The overlap percentage between the Indie Coffee Shoppers audience and the Interest attribute.
Index: A comparison of the Indie Coffee Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Indie Coffee Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Indie Coffee Shoppers audience is Patagonia.

Location Composition Index
Patagonia 0.01% 1.75x
Columbia 0.01% 1.44x
Lorna Jane 0.01% 1.43x
Free People 0.02% 1.39x
Levi Strauss 0.01% 1.37x
Eddie Bauer 0.01% 1.35x
REI 0.02% 1.35x
The North Face 0.02% 1.32x
American Apparel 0.03% 1.31x
Madewell 0.02% 1.29x
Composition Percentage: The overlap percentage between the Indie Coffee Shoppers audience and the Location attribute.
Index: A comparison of the Indie Coffee Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Indie Coffee Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Indie Coffee Shoppers audience is gocoffeego.com.

Website Composition Index
gocoffeego.com 0.16% 77.77x
cameronhanes.com 0.23% 76.59x
westside-barbell.com 0.16% 68.21x
heatonist.com 0.27% 64.66x
coffeeam.com 1.06% 64.63x
ncausa.org 1.02% 62.89x
ballastpoint.com 0.16% 61.11x
makegoodcoffee.com 0.32% 60.58x
wholelattelove.com 0.48% 58.79x
northernbrewer.com 1.01% 57.64x
Composition Percentage: The overlap percentage between the Indie Coffee Shoppers audience and the Web attribute.
Index: A comparison of the Indie Coffee Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Indie Coffee Shoppers audience is Men's Dress Shirt Shopping.

Content Affinity Composition Index
Men's Dress Shirt Shopping 2.80% 14.70x
Beer, Wine & Alcohol 3.87% 14.21x
Crossfit & Obstacle Race Enthusiasts 5.96% 13.67x
Chef & Restaurant Resources 4.52% 13.45x
Sports - Skiing, Snowboarding 0.05% 13.22x
Organic Beauty & Skincare Products 3.44% 12.45x
Winter Sports & Gear 2.81% 12.12x
Bags & Luggage 2.63% 11.79x
Weight Lifting Enthusiasts 7.82% 11.34x
Paleo & Keto Diet Enthusiasts 18.23% 11.33x
Composition Percentage: The overlap percentage between the Indie Coffee Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Indie Coffee Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Indie Coffee Shoppers audience resonates most for the following age and income brackets.
Age
25-34
Income
$150,000-$249,999