Dstillery Audiences

INDIE COFFEE SHOPPERS

Audience Size: 1 Million Devices

Explore the Indie Coffee Shoppers Audience

Below you'll find more information about the Indie Coffee Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 1 million unique devices whose actions qualify for the Indie Coffee Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Indie Coffee Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Indie Coffee Shoppers audience is Bargain Shopping Researchers.

Interest Composition Index
Bargain Shopping Researchers 8.16% 30.48x
Involved Parents 16.47% 30.17x
Online Home Decor Shoppers 5.49% 28.41x
Home Coffee Makers 12.82% 28.17x
Home and Garden TV Fans 9.15% 28.08x
Kids Crafts Researchers 26.66% 27.70x
Hard Seltzer Aficionados 4.03% 27.55x
Gin Enthusiasts 8.87% 26.64x
Shelf-Stable Food Content Readers 7.21% 26.60x
Home DIY Enthusiasts 10.58% 26.59x
Composition Percentage: The overlap percentage between the Indie Coffee Shoppers audience and the Interest attribute.
Index: A comparison of the Indie Coffee Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Indie Coffee Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Indie Coffee Shoppers audience is Hollister.

Location Composition Index
Hollister 0.02% 2.05x
Lululemon 0.02% 1.56x
Lane Bryant 0.01% 1.43x
Express 0.02% 1.33x
Aeropostale 0.02% 1.31x
Gap 0.01% 1.30x
Maurices 0.04% 1.21x
Urban Outfitters 0.02% 1.16x
Gymboree 0.02% 1.16x
Buckle 0.02% 1.09x
Composition Percentage: The overlap percentage between the Indie Coffee Shoppers audience and the Location attribute.
Index: A comparison of the Indie Coffee Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Indie Coffee Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Indie Coffee Shoppers audience is allfreeholidaycrafts.com.

Website Composition Index
allfreeholidaycrafts.com 2.49% 99.09x
allfreekidscrafts.com 1.29% 89.78x
diyideacenter.com 2.58% 82.61x
allfreejewelrymaking.com 1.02% 74.49x
favecrafts.com 9.92% 62.97x
favesouthernrecipes.com 1.32% 52.88x
allfreecrochetafghanpatterns.com 1.84% 52.51x
thebestdessertrecipes.com 1.10% 52.14x
coffeestylish.com 1.34% 51.50x
allfreesewing.com 4.00% 50.61x
Composition Percentage: The overlap percentage between the Indie Coffee Shoppers audience and the Web attribute.
Index: A comparison of the Indie Coffee Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Indie Coffee Shoppers audience is Knitting & Crochet.

Content Affinity Composition Index
Knitting & Crochet 6.51% 20.61x
Sewing, Embroidery & Fabrics 3.74% 18.54x
Scrapbooking & Home Art Projects 3.23% 18.20x
Children's Learning Tools 3.31% 17.09x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 4.65% 14.41x
Sewing, Embroidery & Quilting 0.91% 14.33x
Canada Travel & Tourism 0.09% 12.30x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.07% 12.07x
Cakes & Sweets 0.23% 11.90x
Germany Cluster 0.09% 11.64x
Composition Percentage: The overlap percentage between the Indie Coffee Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Indie Coffee Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Indie Coffee Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female