Dstillery Audiences

INDIE COFFEE SHOPPERS

Audience Size: 3.2 Million Devices

Explore the Indie Coffee Shoppers Audience

Below you'll find more information about the Indie Coffee Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.2 million unique devices whose actions qualify for the Indie Coffee Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Indie Coffee Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Indie Coffee Shoppers audience is Coffee Bean Shoppers.

Interest Composition Index
Coffee Bean Shoppers 47.37% 27.60x
Bodybuilding Enthusiasts 37.13% 18.02x
Paleo Eaters 33.08% 17.89x
Beer Aficionados 28.59% 17.82x
Craft Spirits Enthusiasts 26.70% 17.70x
Weight Lifting Enthusiasts 28.54% 16.62x
Home Brewing Enthusiasts 28.24% 16.19x
High End TV Shoppers 29.81% 15.96x
Android Fans 24.21% 15.34x
Professional Chefs 28.15% 15.26x
Composition Percentage: The overlap percentage between the Indie Coffee Shoppers audience and the Interest attribute.
Index: A comparison of the Indie Coffee Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Indie Coffee Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Indie Coffee Shoppers audience is LL Bean.

Location Composition Index
LL Bean 0.01% 1.91x
Everlane 0.01% 1.77x
Columbia 0.02% 1.71x
Joe's Jeans 0.01% 1.54x
Ann Taylor 0.04% 1.52x
REI 0.03% 1.47x
American Apparel 0.05% 1.43x
Uniqlo 0.02% 1.43x
The North Face 0.04% 1.38x
Club Monaco 0.01% 1.36x
Composition Percentage: The overlap percentage between the Indie Coffee Shoppers audience and the Location attribute.
Index: A comparison of the Indie Coffee Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Indie Coffee Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Indie Coffee Shoppers audience is prima-coffee.com.

Website Composition Index
prima-coffee.com 1.51% 68.70x
coffeeam.com 1.28% 65.18x
mrcoffee.com 3.32% 47.17x
whole30.com 1.42% 43.27x
faveable.com 1.06% 42.80x
paleohacks.com 5.39% 42.04x
homebrewtalk.com 1.37% 40.38x
thepointsguy.com 1.17% 40.03x
the-house.com 1.52% 37.53x
plannedparenthood.org 1.45% 36.79x
Composition Percentage: The overlap percentage between the Indie Coffee Shoppers audience and the Web attribute.
Index: A comparison of the Indie Coffee Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Indie Coffee Shoppers audience is Men's Dress Shirt Shopping.

Content Affinity Composition Index
Men's Dress Shirt Shopping 2.41% 15.00x
Sports - Skiing, Snowboarding 0.04% 13.95x
Crossfit & Obstacle Race Enthusiasts 5.75% 13.85x
Beer, Wine & Alcohol 3.94% 13.42x
Chef & Restaurant Resources 4.33% 13.35x
Organic Beauty & Skincare Products 3.07% 12.40x
Bags & Luggage 2.60% 12.02x
Weight Lifting Enthusiasts 7.68% 11.94x
Paleo & Keto Diet Enthusiasts 15.17% 11.54x
Active Lifestyle Enthusiasts 0.14% 11.26x
Composition Percentage: The overlap percentage between the Indie Coffee Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Indie Coffee Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Indie Coffee Shoppers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male