Dstillery Audiences

INDIE COFFEE SHOPPERS

Audience Size: 462.3 Thousand Devices

Explore the Indie Coffee Shoppers Audience

Below you'll find more information about the Indie Coffee Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 462.3 thousand unique devices whose actions qualify for the Indie Coffee Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Indie Coffee Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Indie Coffee Shoppers audience is Coffee Bean Shoppers.

Interest Composition Index
Coffee Bean Shoppers 38.02% 22.43x
Home Brewing Enthusiasts 21.73% 13.42x
Beer Aficionados 20.57% 13.23x
iPhone Users 21.60% 13.20x
High End TV Shoppers 21.63% 12.91x
Home Networking Researchers 23.93% 12.76x
Craft Spirits Enthusiasts 19.92% 12.45x
Mazda Vehicle Shoppers 19.77% 12.36x
Mens Business Clothes Shoppers 18.46% 12.07x
Acura Vehicle Shoppers 21.21% 12.02x
Composition Percentage: The overlap percentage between the Indie Coffee Shoppers audience and the Interest attribute.
Index: A comparison of the Indie Coffee Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Indie Coffee Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Indie Coffee Shoppers audience is LOFT.

Location Composition Index
LOFT 0.01% 1.57x
Lane Bryant 0.01% 1.54x
Victoria's Secret 0.02% 1.49x
Dressbarn 0.01% 1.40x
Old Navy 0.02% 1.39x
Gap 0.01% 1.39x
American Eagle Outfitters 0.01% 1.35x
The Childrens Place 0.02% 1.32x
Journeys 0.02% 1.23x
Buckle 0.01% 1.23x
Composition Percentage: The overlap percentage between the Indie Coffee Shoppers audience and the Location attribute.
Index: A comparison of the Indie Coffee Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Indie Coffee Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Indie Coffee Shoppers audience is roguefitness.com.

Website Composition Index
roguefitness.com 2.81% 18.55x
muscleandstrength.com 1.59% 17.25x
dndbeyond.com 2.33% 16.72x
powerpyx.com 2.64% 16.62x
leagueoflegends.com 1.06% 16.20x
shacknews.com 2.29% 15.12x
forum.bodybuilding.com 5.50% 14.73x
gamecrate.com 2.01% 14.66x
amd.com 1.44% 14.57x
gearnuke.com 1.16% 14.37x
Composition Percentage: The overlap percentage between the Indie Coffee Shoppers audience and the Web attribute.
Index: A comparison of the Indie Coffee Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Indie Coffee Shoppers audience is Crossfit & Obstacle Race Enthusiasts.

Content Affinity Composition Index
Crossfit & Obstacle Race Enthusiasts 1.57% 12.22x
Beer, Wine & Alcohol 2.05% 11.12x
Chef & Restaurant Resources 0.66% 10.59x
Robotics 0.32% 10.23x
Winter Sports & Gear 0.99% 10.12x
Motorsport Equipment 3.02% 8.98x
Assorted Topics (Toys, T-Shirts, Volvos) 0.05% 8.98x
Vaping 0.43% 8.95x
Studio & Franchise Video Game Players 2.89% 8.58x
Weight Lifting Enthusiasts 2.59% 8.24x
Composition Percentage: The overlap percentage between the Indie Coffee Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Indie Coffee Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Indie Coffee Shoppers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male