Dstillery Audiences

INDIE COFFEE SHOPPERS

Audience Size: 3.1 Million Devices

Explore the Indie Coffee Shoppers Audience

Below you'll find more information about the Indie Coffee Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.1 million unique devices whose actions qualify for the Indie Coffee Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Indie Coffee Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Indie Coffee Shoppers audience is Coffee Bean Shoppers.

Interest Composition Index
Coffee Bean Shoppers 40.33% 52.83x
Bodybuilding Enthusiasts 32.16% 34.35x
Beer Aficionados 25.48% 32.92x
Paleo Eaters 31.08% 32.27x
Craft Spirits Enthusiasts 24.01% 32.23x
Home Brewing Enthusiasts 25.74% 30.54x
Weight Lifting Enthusiasts 27.10% 30.28x
High End TV Shoppers 28.46% 29.40x
Sushi Lovers 26.52% 28.44x
Exercise and Gym Researchers 22.62% 28.03x
Composition Percentage: The overlap percentage between the Indie Coffee Shoppers audience and the Interest attribute.
Index: A comparison of the Indie Coffee Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Indie Coffee Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Indie Coffee Shoppers audience is Uniqlo.

Location Composition Index
Uniqlo 0.02% 1.61x
Bonobos 0.05% 1.41x
Urban Outfitters 0.06% 1.37x
The North Face 0.02% 1.34x
Jos A. Bank Clothiers 0.35% 1.33x
Club Monaco 0.01% 1.32x
Lululemon 0.07% 1.32x
American Apparel 0.04% 1.32x
Patagonia 0.02% 1.29x
Free People 0.02% 1.29x
Composition Percentage: The overlap percentage between the Indie Coffee Shoppers audience and the Location attribute.
Index: A comparison of the Indie Coffee Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Indie Coffee Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Indie Coffee Shoppers audience is prima-coffee.com.

Website Composition Index
prima-coffee.com 1.48% 53.39x
coffeeam.com 1.11% 49.80x
mrcoffee.com 3.26% 36.12x
whole30.com 1.18% 33.59x
paleohacks.com 4.71% 31.90x
oneplus.net 1.95% 30.49x
the-house.com 1.29% 29.98x
theidleman.com 5.00% 29.46x
plannedparenthood.org 1.22% 28.99x
crutchfield.com 1.67% 27.57x
Composition Percentage: The overlap percentage between the Indie Coffee Shoppers audience and the Web attribute.
Index: A comparison of the Indie Coffee Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Indie Coffee Shoppers audience is Men's Dress Shirt Shopping.

Content Affinity Composition Index
Men's Dress Shirt Shopping 2.01% 18.41x
Crossfit & Obstacle Race Enthusiasts 5.44% 16.99x
Sports - Skiing, Snowboarding 0.03% 16.37x
Chef & Restaurant Resources 3.85% 16.06x
Beer, Wine & Alcohol 4.05% 15.85x
Organic Beauty & Skincare Products 2.84% 14.60x
Bags & Luggage 2.47% 14.35x
Active Lifestyle Enthusiasts 0.13% 14.21x
Weight Lifting Enthusiasts 7.54% 14.20x
Winter Sports & Gear 2.75% 14.01x
Composition Percentage: The overlap percentage between the Indie Coffee Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Indie Coffee Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Indie Coffee Shoppers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male