Dstillery Audiences

INDIE COFFEE SHOPPERS

Audience Size: 3.2 Million Devices

Explore the Indie Coffee Shoppers Audience

Below you'll find more information about the Indie Coffee Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.2 million unique devices whose actions qualify for the Indie Coffee Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Indie Coffee Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Indie Coffee Shoppers audience is Coffee Bean Shoppers.

Interest Composition Index
Coffee Bean Shoppers 33.22% 24.23x
Hard Seltzer Aficionados 7.40% 12.78x
Home Brewing Enthusiasts 16.51% 12.72x
iPhone Users 16.23% 12.67x
Beer Aficionados 13.83% 12.65x
Craft Spirits Enthusiasts 14.64% 12.65x
Paleo Eaters 17.55% 12.08x
Video Gamers 15.50% 12.00x
Mazda Vehicle Shoppers 15.38% 11.90x
High End TV Shoppers 14.98% 11.88x
Composition Percentage: The overlap percentage between the Indie Coffee Shoppers audience and the Interest attribute.
Index: A comparison of the Indie Coffee Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Indie Coffee Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Indie Coffee Shoppers audience is Talbots.

Location Composition Index
Talbots 0.02% 1.60x
H&M 0.01% 1.42x
LOFT 0.02% 1.38x
Victoria's Secret 0.04% 1.34x
Express 0.03% 1.33x
American Eagle Outfitters 0.02% 1.31x
Michael Kors 0.01% 1.24x
Zumiez 0.02% 1.24x
Hollister 0.02% 1.23x
Gap 0.02% 1.22x
Composition Percentage: The overlap percentage between the Indie Coffee Shoppers audience and the Location attribute.
Index: A comparison of the Indie Coffee Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Indie Coffee Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Indie Coffee Shoppers audience is caffeineinformer.com.

Website Composition Index
caffeineinformer.com 3.34% 14.32x
canadapost.ca 2.16% 13.37x
stardewvalleywiki.com 1.20% 13.27x
metabomb.net 1.18% 13.05x
forum.bodybuilding.com 1.37% 12.86x
sugarfreelondoner.com 2.44% 12.27x
ketoconnect.net 3.75% 12.27x
platingsandpairings.com 4.09% 12.18x
overclock.net 1.03% 12.11x
thefreshloaf.com 1.48% 11.95x
Composition Percentage: The overlap percentage between the Indie Coffee Shoppers audience and the Web attribute.
Index: A comparison of the Indie Coffee Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Indie Coffee Shoppers audience is Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings).

Content Affinity Composition Index
Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) 0.05% 13.73x
Crossfit & Obstacle Race Enthusiasts 0.30% 12.65x
Vaping 0.10% 11.72x
Beer, Wine & Alcohol 0.95% 9.91x
Winter Sports & Gear 0.31% 9.58x
Chef & Restaurant Resources 0.05% 8.60x
Electronic Cabling 0.02% 8.36x
Motorsport Equipment 1.78% 7.98x
Anime 1.88% 7.91x
Airsoft & Paintball Equipment 0.04% 7.74x
Composition Percentage: The overlap percentage between the Indie Coffee Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Indie Coffee Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Indie Coffee Shoppers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male