Dstillery Audiences

INDIE COFFEE SHOPPERS

Audience Size: 3 Million Devices

Explore the Indie Coffee Shoppers Audience

Below you'll find more information about the Indie Coffee Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the Indie Coffee Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Indie Coffee Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Indie Coffee Shoppers audience is Coffee Bean Shoppers.

Interest Composition Index
Coffee Bean Shoppers 48.44% 28.76x
Beer Aficionados 27.93% 18.94x
Bodybuilding Enthusiasts 36.61% 18.90x
Paleo Eaters 34.53% 18.33x
Weight Lifting Enthusiasts 28.33% 17.18x
High End TV Shoppers 27.78% 16.78x
Home Brewing Enthusiasts 20.10% 16.62x
Professional Chefs 28.36% 15.83x
Android Fans 23.17% 15.74x
Exercise and Gym Researchers 22.81% 15.60x
Composition Percentage: The overlap percentage between the Indie Coffee Shoppers audience and the Interest attribute.
Index: A comparison of the Indie Coffee Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Indie Coffee Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Indie Coffee Shoppers audience is Patagonia.

Location Composition Index
Patagonia 0.01% 1.51x
Columbia 0.02% 1.44x
LL Bean 0.01% 1.40x
Free People 0.02% 1.29x
Supreme 0.00% 1.26x
Forever 21 0.05% 1.21x
REI 0.02% 1.21x
American Apparel 0.03% 1.21x
Gymboree 0.04% 1.20x
The North Face 0.03% 1.20x
Composition Percentage: The overlap percentage between the Indie Coffee Shoppers audience and the Location attribute.
Index: A comparison of the Indie Coffee Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Indie Coffee Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Indie Coffee Shoppers audience is prima-coffee.com.

Website Composition Index
prima-coffee.com 1.75% 66.18x
ncausa.org 1.12% 60.70x
coffeeam.com 1.25% 59.42x
jtsstrength.com 1.10% 47.89x
stonebrewing.com 1.04% 47.49x
tigerfitness.com 1.13% 44.79x
thisamericanlife.org 1.23% 44.21x
mrcoffee.com 3.60% 44.01x
drjockers.com 1.30% 42.05x
paleohacks.com 6.84% 38.84x
Composition Percentage: The overlap percentage between the Indie Coffee Shoppers audience and the Web attribute.
Index: A comparison of the Indie Coffee Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Indie Coffee Shoppers audience is Men's Dress Shirt Shopping.

Content Affinity Composition Index
Men's Dress Shirt Shopping 2.84% 14.19x
Crossfit & Obstacle Race Enthusiasts 6.05% 14.06x
Sports - Skiing, Snowboarding 0.05% 14.05x
Beer, Wine & Alcohol 4.08% 13.92x
Chef & Restaurant Resources 4.74% 13.04x
Organic Beauty & Skincare Products 3.38% 12.44x
Bags & Luggage 2.78% 11.74x
Weight Lifting Enthusiasts 7.93% 11.66x
Paleo & Keto Diet Enthusiasts 17.33% 11.23x
Winter Sports & Gear 3.03% 11.08x
Composition Percentage: The overlap percentage between the Indie Coffee Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Indie Coffee Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Indie Coffee Shoppers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female