Dstillery Audiences

INDIE COFFEE SHOPPERS

Audience Size: 3.5 Million Devices

Explore the Indie Coffee Shoppers Audience

Below you'll find more information about the Indie Coffee Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.5 million unique devices whose actions qualify for the Indie Coffee Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Indie Coffee Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Indie Coffee Shoppers audience is Coffee Bean Shoppers.

Interest Composition Index
Coffee Bean Shoppers 44.29% 33.54x
Bodybuilding Enthusiasts 32.74% 23.82x
Beer Aficionados 28.88% 22.01x
High End TV Shoppers 30.30% 21.16x
Paleo Eaters 32.28% 20.90x
Home Brewing Enthusiasts 30.11% 20.44x
Craft Spirits Enthusiasts 26.88% 20.38x
Weight Lifting Enthusiasts 28.41% 19.79x
Home Networking Researchers 31.67% 19.59x
iPhone Users 28.26% 19.55x
Composition Percentage: The overlap percentage between the Indie Coffee Shoppers audience and the Interest attribute.
Index: A comparison of the Indie Coffee Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Indie Coffee Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Indie Coffee Shoppers audience is Supreme.

Location Composition Index
Supreme 0.01% 1.76x
Patagonia 0.02% 1.73x
Bonobos 0.13% 1.69x
REI 0.03% 1.62x
Jos A. Bank Clothiers 0.39% 1.43x
The North Face 0.03% 1.42x
Columbia 0.02% 1.29x
Mens Wearhouse 0.59% 1.29x
White House Black Market 0.41% 1.29x
Urban Outfitters 0.06% 1.26x
Composition Percentage: The overlap percentage between the Indie Coffee Shoppers audience and the Location attribute.
Index: A comparison of the Indie Coffee Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Indie Coffee Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Indie Coffee Shoppers audience is prima-coffee.com.

Website Composition Index
prima-coffee.com 1.02% 45.77x
mrcoffee.com 2.51% 32.16x
oneplus.net 1.24% 30.74x
theidleman.com 2.64% 29.04x
switchbacktravel.com 2.43% 24.57x
vanswarpedtour.com 1.13% 24.57x
paleohacks.com 2.41% 24.39x
cspinet.org 2.31% 23.69x
morebeer.com 1.18% 23.63x
muscleandperformance.com 1.37% 23.43x
Composition Percentage: The overlap percentage between the Indie Coffee Shoppers audience and the Web attribute.
Index: A comparison of the Indie Coffee Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Indie Coffee Shoppers audience is Men's Dress Shirt Shopping.

Content Affinity Composition Index
Men's Dress Shirt Shopping 1.17% 13.69x
Crossfit & Obstacle Race Enthusiasts 4.11% 13.62x
Beer, Wine & Alcohol 3.50% 12.61x
Weight Lifting Enthusiasts 5.70% 11.78x
Chef & Restaurant Resources 2.45% 11.68x
Winter Sports & Gear 1.92% 11.68x
Sports - Skiing, Snowboarding 0.02% 11.60x
Organic Beauty & Skincare Products 1.93% 11.23x
Active Lifestyle Enthusiasts 0.10% 11.09x
Bags & Luggage 1.83% 10.63x
Composition Percentage: The overlap percentage between the Indie Coffee Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Indie Coffee Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Indie Coffee Shoppers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male