Dstillery Audiences

INDIE COFFEE SHOPPERS

Audience Size: 3.1 Million Devices

Explore the Indie Coffee Shoppers Audience

Below you'll find more information about the Indie Coffee Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.1 million unique devices whose actions qualify for the Indie Coffee Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Indie Coffee Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Indie Coffee Shoppers audience is Coffee Bean Shoppers.

Interest Composition Index
Coffee Bean Shoppers 42.58% 29.61x
Beer Aficionados 25.31% 18.09x
Home Brewing Enthusiasts 26.43% 17.81x
High End TV Shoppers 26.79% 17.33x
Home Networking Researchers 28.40% 17.22x
iPhone Users 25.62% 17.05x
Craft Spirits Enthusiasts 22.59% 16.29x
Paleo Eaters 25.08% 16.06x
Laptop Researchers 23.34% 16.02x
Mazda Vehicle Shoppers 23.69% 15.85x
Composition Percentage: The overlap percentage between the Indie Coffee Shoppers audience and the Interest attribute.
Index: A comparison of the Indie Coffee Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Indie Coffee Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Indie Coffee Shoppers audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.01% 1.32x
Mens Wearhouse 0.07% 1.25x
Gymboree 0.01% 1.23x
Banana Republic 0.02% 1.17x
LOFT 0.02% 1.16x
Carhartt 0.16% 1.14x
Chicos 0.01% 1.13x
White House Black Market 0.01% 1.12x
H&M 0.01% 1.07x
The Childrens Place 0.02% 1.05x
Composition Percentage: The overlap percentage between the Indie Coffee Shoppers audience and the Location attribute.
Index: A comparison of the Indie Coffee Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Indie Coffee Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Indie Coffee Shoppers audience is mrcoffee.com.

Website Composition Index
mrcoffee.com 1.60% 29.55x
odealo.com 1.12% 25.03x
elitefts.com 1.10% 24.81x
parktool.com 1.04% 23.50x
cspinet.org 1.52% 22.43x
roguefitness.com 5.52% 20.89x
allgamers.com 1.31% 20.67x
playstation.com 1.59% 20.10x
crossfit.com 1.54% 20.00x
muscleandstrength.com 3.39% 19.94x
Composition Percentage: The overlap percentage between the Indie Coffee Shoppers audience and the Web attribute.
Index: A comparison of the Indie Coffee Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Indie Coffee Shoppers audience is Crossfit & Obstacle Race Enthusiasts.

Content Affinity Composition Index
Crossfit & Obstacle Race Enthusiasts 2.54% 15.77x
Beer, Wine & Alcohol 2.91% 14.60x
Barcode Site & App Users 0.03% 13.37x
Chef & Restaurant Resources 1.33% 12.91x
Men's Dress Shirt Shopping 0.52% 12.76x
Weight Lifting Enthusiasts 3.62% 12.19x
Robotics 0.56% 11.75x
Winter Sports & Gear 1.47% 11.73x
Sports - Golf, Hunting, Fishing 0.18% 11.71x
Vaping 0.94% 11.55x
Composition Percentage: The overlap percentage between the Indie Coffee Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Indie Coffee Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Indie Coffee Shoppers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male