Dstillery Audiences

INDIE COFFEE SHOPPERS

Audience Size: 3.9 Million Devices

Explore the Indie Coffee Shoppers Audience

Below you'll find more information about the Indie Coffee Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.9 million unique devices whose actions qualify for the Indie Coffee Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Indie Coffee Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Indie Coffee Shoppers audience is Coffee Bean Shoppers.

Interest Composition Index
Coffee Bean Shoppers 42.54% 30.38x
Bodybuilding Enthusiasts 31.06% 20.66x
Beer Aficionados 28.40% 18.90x
High End TV Shoppers 29.46% 18.17x
Home Brewing Enthusiasts 29.23% 18.16x
Paleo Eaters 29.11% 17.35x
Craft Spirits Enthusiasts 25.16% 17.17x
Home Networking Researchers 31.18% 17.16x
iPhone Users 28.80% 17.07x
Android Fans 24.93% 16.53x
Composition Percentage: The overlap percentage between the Indie Coffee Shoppers audience and the Interest attribute.
Index: A comparison of the Indie Coffee Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Indie Coffee Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Indie Coffee Shoppers audience is Patagonia.

Location Composition Index
Patagonia 0.01% 1.62x
REI 0.02% 1.56x
Columbia 0.01% 1.48x
Bonobos 0.01% 1.44x
Urban Outfitters 0.04% 1.37x
Free People 0.03% 1.33x
Express Outlets 0.01% 1.32x
Tommy Bahama 0.02% 1.28x
American Apparel 0.03% 1.24x
Club Monaco 0.01% 1.23x
Composition Percentage: The overlap percentage between the Indie Coffee Shoppers audience and the Location attribute.
Index: A comparison of the Indie Coffee Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Indie Coffee Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Indie Coffee Shoppers audience is mrcoffee.com.

Website Composition Index
mrcoffee.com 2.04% 27.72x
theidleman.com 1.23% 24.40x
elitefts.com 1.25% 21.28x
cspinet.org 1.83% 20.37x
parktool.com 1.21% 20.10x
odealo.com 1.23% 19.96x
playstation.com 1.97% 19.40x
uploadvr.com 1.02% 18.83x
muscleandperformance.com 1.02% 18.76x
beerandbrewing.com 1.05% 18.31x
Composition Percentage: The overlap percentage between the Indie Coffee Shoppers audience and the Web attribute.
Index: A comparison of the Indie Coffee Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Indie Coffee Shoppers audience is Crossfit & Obstacle Race Enthusiasts.

Content Affinity Composition Index
Crossfit & Obstacle Race Enthusiasts 3.30% 14.31x
Sports - Skiing, Snowboarding 0.02% 14.04x
Beer, Wine & Alcohol 3.27% 13.17x
Men's Dress Shirt Shopping 0.72% 12.48x
Weight Lifting Enthusiasts 4.36% 11.92x
Chef & Restaurant Resources 1.84% 11.68x
Environmentally Friendly Cars 0.04% 11.38x
Winter Sports & Gear 1.74% 11.15x
Bags & Luggage 1.56% 10.80x
Backpacking 4.24% 10.52x
Composition Percentage: The overlap percentage between the Indie Coffee Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Indie Coffee Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Indie Coffee Shoppers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male