Dstillery Audiences

INDOOR CYCLING & SPINNING ENTHUSIASTS

Audience Size: 1.2 Million Devices

Explore the Indoor Cycling & Spinning Enthusiasts Audience

Below you'll find more information about the Indoor Cycling & Spinning Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 1.2 million unique devices whose actions qualify for the Indoor Cycling & Spinning Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Indoor Cycling & Spinning Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Indoor Cycling & Spinning Enthusiasts audience is Mountain Biking Enthusiasts.

Interest Composition Index
Mountain Biking Enthusiasts 47.28% 55.37x
Cycling Enthusiasts 56.23% 50.54x
Competitive Sports Participants 25.81% 41.10x
Elite Cycling Gear Shoppers 52.76% 37.03x
Men's Health Researchers 12.44% 36.98x
Eco-Conscious Consumers 10.95% 34.58x
Winter Sports Destination Seekers 19.62% 34.12x
Mens Fitness Publication Readers 11.42% 32.69x
Competitive Tri-Athletes 25.81% 31.27x
Ski and Snowboard Enthusiasts 23.55% 30.47x
Composition Percentage: The overlap percentage between the Indoor Cycling & Spinning Enthusiasts audience and the Interest attribute.
Index: A comparison of the Indoor Cycling & Spinning Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Indoor Cycling & Spinning Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Indoor Cycling & Spinning Enthusiasts audience is Lululemon.

Location Composition Index
Lululemon 0.02% 2.99x
LOFT 0.02% 1.97x
Gap 0.01% 1.67x
Mens Wearhouse 0.01% 1.54x
Dressbarn 0.01% 1.51x
J. Crew 0.01% 1.43x
Chicos 0.01% 1.42x
Talbots 0.01% 1.23x
Old Navy 0.02% 1.20x
Express 0.02% 1.19x
Composition Percentage: The overlap percentage between the Indoor Cycling & Spinning Enthusiasts audience and the Location attribute.
Index: A comparison of the Indoor Cycling & Spinning Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Indoor Cycling & Spinning Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Indoor Cycling & Spinning Enthusiasts audience is cyclingabout.com.

Website Composition Index
cyclingabout.com 1.48% 106.77x
cxmagazine.com 1.91% 105.91x
roadbikereview.com 6.08% 105.32x
gravelcyclist.com 1.41% 104.97x
bikepedia.com 1.07% 103.28x
sheldonbrown.com 2.37% 103.21x
cycletraveloverload.com 1.39% 96.53x
bikerumor.com 9.92% 96.45x
singletracks.com 3.76% 96.00x
roadbikerider.com 4.71% 95.62x
Composition Percentage: The overlap percentage between the Indoor Cycling & Spinning Enthusiasts audience and the Web attribute.
Index: A comparison of the Indoor Cycling & Spinning Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Indoor Cycling & Spinning Enthusiasts audience is US Cycling.

Content Affinity Composition Index
US Cycling 33.55% 55.45x
Winter Sports & Gear 0.29% 35.78x
Backpacking 4.31% 26.33x
Action Sports 0.27% 26.09x
Assorted Topics (Photography Resources, Stock Photos, Motorcycles) 1.04% 22.31x
Mining & Natural Resources 0.09% 21.47x
Vegans & Animal Welfare 0.14% 19.91x
Canada Shopping - Kitchenware 0.22% 19.70x
Vancouver British Columbia Research Cluster 1.91% 18.91x
Canada Culture and Tourism 4.42% 18.89x
Composition Percentage: The overlap percentage between the Indoor Cycling & Spinning Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Indoor Cycling & Spinning Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Indoor Cycling & Spinning Enthusiasts audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male