Dstillery Audiences

INDOOR CYCLING & SPINNING ENTHUSIASTS

Audience Size: 2.1 Million Devices

Explore the Indoor Cycling & Spinning Enthusiasts Audience

Below you'll find more information about the Indoor Cycling & Spinning Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 2.1 million unique devices whose actions qualify for the Indoor Cycling & Spinning Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Indoor Cycling & Spinning Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Indoor Cycling & Spinning Enthusiasts audience is Running Enthusiasts.

Interest Composition Index
Running Enthusiasts 56.52% 68.07x
Mens Fitness Publication Readers 48.49% 65.11x
Competitive Sports Participants 54.42% 64.54x
Women's Fitness Enthusiasts 47.11% 61.26x
Men's Health Researchers 48.89% 60.20x
Cholesterol Researchers 45.85% 58.17x
Women's Health Researchers 43.81% 57.14x
Fitness Enthusiasts 43.61% 54.65x
Home Custom Bedroom Decorators 42.41% 54.48x
Custom Home Lighting Shoppers 42.47% 54.12x
Composition Percentage: The overlap percentage between the Indoor Cycling & Spinning Enthusiasts audience and the Interest attribute.
Index: A comparison of the Indoor Cycling & Spinning Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Indoor Cycling & Spinning Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Indoor Cycling & Spinning Enthusiasts audience is Bonobos.

Location Composition Index
Bonobos 0.13% 2.11x
REI 0.04% 2.11x
Club Monaco 0.03% 1.89x
Everlane 0.01% 1.88x
Supreme 0.02% 1.86x
Patagonia 0.03% 1.77x
Uniqlo 0.03% 1.72x
Jos A. Bank Clothiers 0.52% 1.67x
Intermix 0.02% 1.62x
The North Face 0.04% 1.56x
Composition Percentage: The overlap percentage between the Indoor Cycling & Spinning Enthusiasts audience and the Location attribute.
Index: A comparison of the Indoor Cycling & Spinning Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Indoor Cycling & Spinning Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Indoor Cycling & Spinning Enthusiasts audience is nashbar.com.

Website Composition Index
nashbar.com 1.11% 101.19x
cyclingtips.com 1.02% 92.43x
velonews.com 1.94% 87.64x
planetcyclery.com 1.46% 81.99x
performancebike.com 6.09% 77.61x
bikenashbar.com 2.74% 77.08x
cxmagazine.com 2.29% 76.99x
trekbicyclesuperstore.com 1.94% 74.92x
cannondale.com 2.64% 71.69x
evanscycles.com 2.87% 69.10x
Composition Percentage: The overlap percentage between the Indoor Cycling & Spinning Enthusiasts audience and the Web attribute.
Index: A comparison of the Indoor Cycling & Spinning Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Indoor Cycling & Spinning Enthusiasts audience is Active Lifestyle Enthusiasts.

Content Affinity Composition Index
Active Lifestyle Enthusiasts 0.25% 25.70x
Sports - Skiing, Snowboarding 0.04% 24.60x
Healthy Eating Researchers 5.71% 22.43x
US Cycling 20.32% 22.36x
Home Décor, Furniture, & Decorating 0.05% 21.65x
Men's Dress Shirt Shopping 2.26% 21.55x
Washington D.C. Hotels 0.02% 21.45x
Assorted Topics (Television, Origami, Men's Health) 0.26% 21.40x
Winter Sports & Gear 3.91% 21.18x
Backpacking 10.25% 20.21x
Composition Percentage: The overlap percentage between the Indoor Cycling & Spinning Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Indoor Cycling & Spinning Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Indoor Cycling & Spinning Enthusiasts audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male