Dstillery Audiences

INDOOR CYCLING & SPINNING ENTHUSIASTS

Audience Size: 2.5 Million Devices

Explore the Indoor Cycling & Spinning Enthusiasts Audience

Below you'll find more information about the Indoor Cycling & Spinning Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 2.5 million unique devices whose actions qualify for the Indoor Cycling & Spinning Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Indoor Cycling & Spinning Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Indoor Cycling & Spinning Enthusiasts audience is Running Enthusiasts.

Interest Composition Index
Running Enthusiasts 52.28% 69.94x
Competitive Sports Participants 50.02% 66.07x
Mens Fitness Publication Readers 46.58% 63.75x
Women's Fitness Enthusiasts 45.73% 61.45x
Men's Health Researchers 47.34% 60.00x
Cholesterol Researchers 43.54% 59.84x
Home Custom Bedroom Decorators 40.81% 57.01x
Fitness Enthusiasts 41.76% 54.97x
Yogis 49.35% 54.56x
Custom Home Lighting Shoppers 41.87% 54.40x
Composition Percentage: The overlap percentage between the Indoor Cycling & Spinning Enthusiasts audience and the Interest attribute.
Index: A comparison of the Indoor Cycling & Spinning Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Indoor Cycling & Spinning Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Indoor Cycling & Spinning Enthusiasts audience is Calvin Klein.

Location Composition Index
Calvin Klein 0.01% 2.32x
Bonobos 0.07% 2.17x
Patagonia 0.03% 2.10x
Club Monaco 0.02% 2.02x
The North Face 0.03% 1.96x
American Apparel 0.06% 1.94x
Banana Republic 0.06% 1.86x
Armani 0.06% 1.79x
Intermix 0.01% 1.78x
Kate Spade 0.02% 1.77x
Composition Percentage: The overlap percentage between the Indoor Cycling & Spinning Enthusiasts audience and the Location attribute.
Index: A comparison of the Indoor Cycling & Spinning Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Indoor Cycling & Spinning Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Indoor Cycling & Spinning Enthusiasts audience is nashbar.com.

Website Composition Index
nashbar.com 1.13% 83.51x
velonews.com 1.87% 70.37x
cxmagazine.com 1.81% 66.14x
performancebike.com 6.15% 62.32x
bikenashbar.com 2.70% 60.64x
planetcyclery.com 1.40% 59.48x
trekbicyclesuperstore.com 1.92% 59.14x
evanscycles.com 2.49% 58.49x
racycles.com 2.06% 57.25x
roadbikerider.com 1.19% 56.49x
Composition Percentage: The overlap percentage between the Indoor Cycling & Spinning Enthusiasts audience and the Web attribute.
Index: A comparison of the Indoor Cycling & Spinning Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Indoor Cycling & Spinning Enthusiasts audience is Sports - Skiing, Snowboarding.

Content Affinity Composition Index
Sports - Skiing, Snowboarding 0.05% 25.16x
Active Lifestyle Enthusiasts 0.23% 24.78x
Washington D.C. Hotels 0.03% 22.93x
US Cycling 17.67% 22.75x
Home Décor, Furniture, & Decorating 0.06% 22.22x
Men's Dress Shirt Shopping 2.24% 20.52x
Healthy Eating Researchers 5.81% 20.46x
Bags & Luggage 3.36% 19.52x
Assorted Topics (Television, Origami, Men's Health) 0.25% 19.46x
Winter Sports & Gear 3.80% 19.35x
Composition Percentage: The overlap percentage between the Indoor Cycling & Spinning Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Indoor Cycling & Spinning Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Indoor Cycling & Spinning Enthusiasts audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male