Dstillery Audiences

INDOOR CYCLING & SPINNING ENTHUSIASTS

Audience Size: 1.5 Million Devices

Explore the Indoor Cycling & Spinning Enthusiasts Audience

Below you'll find more information about the Indoor Cycling & Spinning Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 1.5 million unique devices whose actions qualify for the Indoor Cycling & Spinning Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Indoor Cycling & Spinning Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Indoor Cycling & Spinning Enthusiasts audience is Competitive Sports Participants.

Interest Composition Index
Competitive Sports Participants 60.48% 60.42x
Running Enthusiasts 54.64% 59.09x
Cholesterol Researchers 48.98% 56.51x
Mens Fitness Publication Readers 54.12% 56.33x
Women's Fitness Enthusiasts 52.18% 54.82x
Men's Health Researchers 52.07% 53.65x
Women's Health Researchers 52.70% 53.17x
Eco-Conscious Consumers 45.24% 49.70x
Custom Home Lighting Shoppers 38.03% 49.65x
Home Custom Bedroom Decorators 38.03% 49.64x
Composition Percentage: The overlap percentage between the Indoor Cycling & Spinning Enthusiasts audience and the Interest attribute.
Index: A comparison of the Indoor Cycling & Spinning Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Indoor Cycling & Spinning Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Indoor Cycling & Spinning Enthusiasts audience is LOFT.

Location Composition Index
LOFT 0.03% 1.81x
J. Crew 0.02% 1.77x
Eddie Bauer 0.01% 1.57x
Chicos 0.02% 1.54x
Express 0.03% 1.54x
White House Black Market 0.02% 1.44x
Talbots 0.01% 1.41x
Hollister 0.01% 1.38x
Jos A. Bank Clothiers 0.02% 1.26x
Aeropostale 0.02% 1.26x
Composition Percentage: The overlap percentage between the Indoor Cycling & Spinning Enthusiasts audience and the Location attribute.
Index: A comparison of the Indoor Cycling & Spinning Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Indoor Cycling & Spinning Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Indoor Cycling & Spinning Enthusiasts audience is forums.mtbr.com.

Website Composition Index
forums.mtbr.com 2.63% 61.47x
theproscloset.com 1.40% 60.51x
cxmagazine.com 1.31% 57.70x
thegeekycyclist.com 1.53% 55.33x
bikemag.com 2.58% 52.56x
manrepeller.com 2.09% 51.95x
zwiftinsider.com 1.61% 51.43x
roadbikerider.com 3.97% 50.81x
cyclingabout.com 1.01% 50.67x
bikerumor.com 6.31% 50.46x
Composition Percentage: The overlap percentage between the Indoor Cycling & Spinning Enthusiasts audience and the Web attribute.
Index: A comparison of the Indoor Cycling & Spinning Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Indoor Cycling & Spinning Enthusiasts audience is Crossfit & Obstacle Race Enthusiasts.

Content Affinity Composition Index
Crossfit & Obstacle Race Enthusiasts 0.35% 27.06x
Assorted Topics (Television, Origami, Men's Health) 1.88% 25.84x
US Cycling 19.72% 24.44x
Ireland Cluster 6.38% 21.67x
Australia & New Zealand Media 2.75% 21.41x
Weight Lifting Enthusiasts 2.02% 20.49x
Action Sports 0.51% 20.46x
Assorted Topics (Photography Resources, Stock Photos, Motorcycles) 2.07% 20.41x
Winter Sports & Gear 0.41% 20.16x
Mysticism 0.10% 20.13x
Composition Percentage: The overlap percentage between the Indoor Cycling & Spinning Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Indoor Cycling & Spinning Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Indoor Cycling & Spinning Enthusiasts audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male