Dstillery Audiences

INDOOR CYCLING & SPINNING ENTHUSIASTS

Audience Size: 5.6 Million Devices

Explore the Indoor Cycling & Spinning Enthusiasts Audience

Below you'll find more information about the Indoor Cycling & Spinning Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 5.6 million unique devices whose actions qualify for the Indoor Cycling & Spinning Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Indoor Cycling & Spinning Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Indoor Cycling & Spinning Enthusiasts audience is Running Enthusiasts.

Interest Composition Index
Running Enthusiasts 34.06% 25.09x
Competitive Sports Participants 32.65% 24.02x
Mens Fitness Publication Readers 30.30% 23.44x
Women's Fitness Enthusiasts 31.56% 22.98x
Cholesterol Researchers 30.12% 22.74x
Men's Health Researchers 31.21% 22.54x
Yogis 35.33% 21.77x
Fitness Enthusiasts 28.79% 21.04x
Liberal News Readers 24.41% 20.70x
Eco-Conscious Consumers 29.45% 20.16x
Composition Percentage: The overlap percentage between the Indoor Cycling & Spinning Enthusiasts audience and the Interest attribute.
Index: A comparison of the Indoor Cycling & Spinning Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Indoor Cycling & Spinning Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Indoor Cycling & Spinning Enthusiasts audience is Everlane.

Location Composition Index
Everlane 0.00% 1.96x
REI 0.03% 1.62x
Madewell 0.02% 1.50x
Supreme 0.00% 1.45x
Patagonia 0.01% 1.36x
Urban Outfitters 0.05% 1.36x
Lululemon 0.06% 1.35x
Intermix 0.01% 1.33x
The North Face 0.03% 1.32x
Kate Spade 0.02% 1.31x
Composition Percentage: The overlap percentage between the Indoor Cycling & Spinning Enthusiasts audience and the Location attribute.
Index: A comparison of the Indoor Cycling & Spinning Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Indoor Cycling & Spinning Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Indoor Cycling & Spinning Enthusiasts audience is velonews.com.

Website Composition Index
velonews.com 1.50% 45.10x
roadbikereview.com 1.95% 42.40x
racycles.com 1.35% 40.77x
bikeforums.net 4.01% 40.47x
evanscycles.com 1.60% 39.96x
performancebike.com 5.36% 39.41x
outsideonline.com 1.24% 38.99x
baa.org 1.34% 38.71x
mapmyride.com 2.12% 38.24x
bikeradar.com 5.15% 38.12x
Composition Percentage: The overlap percentage between the Indoor Cycling & Spinning Enthusiasts audience and the Web attribute.
Index: A comparison of the Indoor Cycling & Spinning Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Indoor Cycling & Spinning Enthusiasts audience is US Cycling.

Content Affinity Composition Index
US Cycling 12.66% 14.01x
Sports - Skiing, Snowboarding 0.05% 13.53x
Home Décor, Furniture, & Decorating 0.07% 13.49x
Active Lifestyle Enthusiasts 0.17% 12.98x
Washington D.C. Hotels 0.04% 12.72x
Healthy Eating Researchers 5.07% 12.04x
Local & Travel England - East Midlands 0.19% 11.96x
Weight Loss & Nutrition Assistance Researchers 15.99% 11.84x
Running & Marathons 16.82% 11.65x
Weight Lifting Enthusiasts 7.80% 11.46x
Composition Percentage: The overlap percentage between the Indoor Cycling & Spinning Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Indoor Cycling & Spinning Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Indoor Cycling & Spinning Enthusiasts audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male