Dstillery Audiences

INDOOR CYCLING & SPINNING ENTHUSIASTS

Audience Size: 5.4 Million Devices

Explore the Indoor Cycling & Spinning Enthusiasts Audience

Below you'll find more information about the Indoor Cycling & Spinning Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 5.4 million unique devices whose actions qualify for the Indoor Cycling & Spinning Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Indoor Cycling & Spinning Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Indoor Cycling & Spinning Enthusiasts audience is Running Enthusiasts.

Interest Composition Index
Running Enthusiasts 35.77% 26.72x
Mens Fitness Publication Readers 31.28% 25.63x
Competitive Sports Participants 35.61% 25.34x
Women's Fitness Enthusiasts 31.45% 25.28x
Cholesterol Researchers 31.38% 24.59x
Men's Health Researchers 32.95% 24.22x
Custom Home Lighting Shoppers 32.89% 23.83x
Home Custom Bedroom Decorators 32.89% 23.83x
Yogis 36.58% 23.07x
Liberal News Readers 26.20% 22.62x
Composition Percentage: The overlap percentage between the Indoor Cycling & Spinning Enthusiasts audience and the Interest attribute.
Index: A comparison of the Indoor Cycling & Spinning Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Indoor Cycling & Spinning Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Indoor Cycling & Spinning Enthusiasts audience is Everlane.

Location Composition Index
Everlane 0.01% 1.93x
Madewell 0.03% 1.73x
Patagonia 0.03% 1.71x
Zara 0.05% 1.71x
American Apparel 0.06% 1.69x
Levi Strauss 0.02% 1.64x
Club Monaco 0.02% 1.63x
Uniqlo 0.02% 1.59x
Hugo Boss 0.04% 1.58x
Intermix 0.01% 1.55x
Composition Percentage: The overlap percentage between the Indoor Cycling & Spinning Enthusiasts audience and the Location attribute.
Index: A comparison of the Indoor Cycling & Spinning Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Indoor Cycling & Spinning Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Indoor Cycling & Spinning Enthusiasts audience is velonews.com.

Website Composition Index
velonews.com 1.25% 49.89x
performancebike.com 4.50% 45.00x
roadbikereview.com 2.00% 43.87x
racycles.com 1.22% 42.54x
baa.org 1.09% 42.24x
bikenashbar.com 1.89% 41.94x
whole30.com 1.39% 40.77x
trekbicyclesuperstore.com 1.34% 40.43x
evanscycles.com 1.54% 40.17x
mensfitness.com 4.13% 40.12x
Composition Percentage: The overlap percentage between the Indoor Cycling & Spinning Enthusiasts audience and the Web attribute.
Index: A comparison of the Indoor Cycling & Spinning Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Indoor Cycling & Spinning Enthusiasts audience is Home Décor, Furniture, & Decorating.

Content Affinity Composition Index
Home Décor, Furniture, & Decorating 0.06% 14.64x
Washington D.C. Hotels 0.03% 14.30x
US Cycling 11.59% 14.11x
Active Lifestyle Enthusiasts 0.17% 13.89x
Sports - Skiing, Snowboarding 0.04% 13.32x
Local & Travel England - East Midlands 0.21% 13.19x
Healthy Eating Researchers 4.68% 12.62x
Running & Marathons 16.31% 12.40x
Men's Dress Shirt Shopping 1.91% 12.40x
Bags & Luggage 2.57% 12.32x
Composition Percentage: The overlap percentage between the Indoor Cycling & Spinning Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Indoor Cycling & Spinning Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Indoor Cycling & Spinning Enthusiasts audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male