Dstillery Audiences

INDOOR CYCLING & SPINNING ENTHUSIASTS

Audience Size: 4.8 Million Devices

Explore the Indoor Cycling & Spinning Enthusiasts Audience

Below you'll find more information about the Indoor Cycling & Spinning Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 4.8 million unique devices whose actions qualify for the Indoor Cycling & Spinning Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Indoor Cycling & Spinning Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Indoor Cycling & Spinning Enthusiasts audience is Mens Fitness Publication Readers.

Interest Composition Index
Mens Fitness Publication Readers 57.67% 36.46x
Running Enthusiasts 64.41% 35.18x
Women's Fitness Enthusiasts 55.48% 34.62x
Competitive Sports Participants 64.64% 33.76x
Men's Health Researchers 57.33% 33.33x
Cholesterol Researchers 59.47% 32.47x
Women's Health Researchers 53.20% 32.31x
Eco-Conscious Consumers 55.86% 31.50x
Liberal News Readers 52.31% 31.00x
TV Advertising Professionals 48.64% 30.69x
Composition Percentage: The overlap percentage between the Indoor Cycling & Spinning Enthusiasts audience and the Interest attribute.
Index: A comparison of the Indoor Cycling & Spinning Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Indoor Cycling & Spinning Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Indoor Cycling & Spinning Enthusiasts audience is American Apparel.

Location Composition Index
American Apparel 0.03% 1.65x
Patagonia 0.01% 1.60x
Bonobos 0.01% 1.51x
Urban Outfitters 0.04% 1.50x
Free People 0.03% 1.46x
Lululemon 0.04% 1.38x
Armani 0.02% 1.35x
H&M 0.06% 1.34x
Ralph Lauren 0.01% 1.33x
Madewell 0.02% 1.32x
Composition Percentage: The overlap percentage between the Indoor Cycling & Spinning Enthusiasts audience and the Location attribute.
Index: A comparison of the Indoor Cycling & Spinning Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Indoor Cycling & Spinning Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Indoor Cycling & Spinning Enthusiasts audience is performancebike.com.

Website Composition Index
performancebike.com 1.39% 43.55x
evanscycles.com 1.02% 38.18x
roadbikerider.com 1.25% 35.08x
cxmagazine.com 1.20% 34.54x
bicycleretailer.com 1.26% 34.31x
roadbikereview.com 3.29% 33.63x
bikepacking.com 1.48% 33.46x
sheldonbrown.com 1.48% 32.63x
parktool.com 1.86% 31.47x
cannondale.com 1.06% 31.43x
Composition Percentage: The overlap percentage between the Indoor Cycling & Spinning Enthusiasts audience and the Web attribute.
Index: A comparison of the Indoor Cycling & Spinning Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Indoor Cycling & Spinning Enthusiasts audience is Active Lifestyle Enthusiasts.

Content Affinity Composition Index
Active Lifestyle Enthusiasts 0.10% 18.88x
Sports - Skiing, Snowboarding 0.02% 18.53x
US Cycling 13.11% 17.75x
Home Décor, Furniture, & Decorating 0.01% 17.46x
Assorted Topics (Television, Origami, Men's Health) 1.51% 16.23x
Australia & New Zealand Media 5.11% 16.08x
Weight Lifting Enthusiasts 5.48% 15.63x
Travel, Food, Fashion & Fitness 2.87% 15.44x
Healthy Eating Researchers 1.92% 15.34x
Nutrition & Diabetic Living 0.94% 14.99x
Composition Percentage: The overlap percentage between the Indoor Cycling & Spinning Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Indoor Cycling & Spinning Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Indoor Cycling & Spinning Enthusiasts audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male