Explore the Ink & Toner Shoppers Audience
Below you'll find more information about the Ink & Toner Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.9 million unique devices whose actions qualify for the Ink & Toner Shoppers audience.
INTERESTS
The Ink & Toner Shoppers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Ink & Toner Shoppers audience is First Aid Researchers.
| Interest | Composition | Index |
| First Aid Researchers | 46.17% | 41.82x |
| Mailing & Shipping Shoppers | 42.97% | 38.70x |
| Hardware Shoppers | 37.13% | 37.23x |
| Tax Filers | 39.08% | 37.17x |
| Budget Grocery Shoppers | 31.29% | 36.08x |
| Auto Insurance Shoppers | 40.13% | 36.02x |
| Discount Big Box Shoppers | 35.68% | 35.75x |
| Retired Health Insurance Researchers | 30.67% | 35.60x |
| Sale Seekers | 35.00% | 34.78x |
| Spa and Pool Owners | 35.15% | 34.53x |
Composition Percentage:
The overlap percentage between the Ink & Toner Shoppers audience and the Interest attribute.
Index: A comparison of the Ink & Toner Shoppers audience to the internet population.
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APPAREL RETAILERS
The Ink & Toner Shoppers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Ink & Toner Shoppers audience is Jos A. Bank Clothiers.
| Location | Composition | Index |
| Jos A. Bank Clothiers | 0.29% | 1.38x |
| Mens Wearhouse | 0.40% | 1.18x |
Composition Percentage:
The overlap percentage between the Ink & Toner Shoppers audience and the Location attribute.
Index: A comparison of the Ink & Toner Shoppers audience to the internet population.
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WEBSITES
The Ink & Toner Shoppers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Ink & Toner Shoppers audience is office.xerox.com.
| Website | Composition | Index |
| office.xerox.com | 1.15% | 104.27x |
| so-sew-easy.com | 1.20% | 68.13x |
| keepsakequilting.com | 1.86% | 67.61x |
| brother-usa.com | 11.61% | 62.98x |
| capterra.com | 1.39% | 61.24x |
| tomsitpro.com | 1.21% | 59.73x |
| embroiderydesigns.com | 2.36% | 57.58x |
| xerox.com | 3.59% | 57.55x |
| 1001freefonts.com | 1.71% | 56.22x |
| smarthome.com | 1.08% | 55.84x |
Composition Percentage:
The overlap percentage between the Ink & Toner Shoppers audience and the Web attribute.
Index: A comparison of the Ink & Toner Shoppers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Ink & Toner Shoppers audience is Computer Printers.
| Content Affinity | Composition | Index |
| Computer Printers | 1.89% | 32.83x |
| Home Improvement Contractor | 3.23% | 27.34x |
| Electronic Cabling | 2.60% | 24.11x |
| Sewing, Embroidery & Quilting | 6.73% | 23.55x |
| Low Budget Shoppers | 2.87% | 20.20x |
| Discount Shopping | 6.17% | 18.97x |
| Robotics | 2.20% | 18.48x |
| Lighting & Power | 3.57% | 18.25x |
| Telescopes | 1.62% | 18.25x |
| Sewing, Embroidery & Fabrics | 9.65% | 17.13x |
Composition Percentage:
The overlap percentage between the Ink & Toner Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Ink & Toner Shoppers audience to the internet population.
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DEMOGRAPHICS
The Ink & Toner Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male
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