INK & TONER SHOPPERS

Audience Size: 2.4 Million Devices

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Explore the Ink & Toner Shoppers Audience

Below you'll find more information about the Ink & Toner Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.4 million unique devices whose actions qualify for the Ink & Toner Shoppers audience.

INTERESTS

The Ink & Toner Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Ink & Toner Shoppers audience is Web Conferences and Remote Workers.

Interest	Composition	Index
Web Conferences and Remote Workers	31.25%	20.42x
Laptop Researchers	20.43%	19.23x
Mac Users	14.33%	18.48x
IT Decision Makers	16.28%	18.09x
First Aid Researchers	17.35%	17.36x
Christmas Lights Shoppers	16.00%	16.87x
Product Manuals Researchers	21.13%	16.76x
Seasonal Allergy Sufferers	13.89%	16.68x
High End TV Shoppers	17.18%	16.52x
Mailing & Shipping Shoppers	11.13%	16.50x

Composition Percentage: The overlap percentage between the Ink & Toner Shoppers audience and the Interest attribute.

Index: A comparison of the Ink & Toner Shoppers audience to the internet population.

APPAREL RETAILERS

The Ink & Toner Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Ink & Toner Shoppers audience is Gymboree.

Location	Composition	Index
Gymboree	0.01%	1.22x
Banana Republic	0.01%	1.18x
Lane Bryant	0.01%	1.08x
Express	0.01%	1.03x
Gap	0.01%	1.02x
Journeys	0.02%	1.00x
Chicos	0.01%	0.99x
Maurices	0.02%	0.97x
Carhartt	0.13%	0.97x
Old Navy	0.02%	0.94x

Composition Percentage: The overlap percentage between the Ink & Toner Shoppers audience and the Location attribute.

Index: A comparison of the Ink & Toner Shoppers audience to the internet population.

WEBSITES

The Ink & Toner Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Ink & Toner Shoppers audience is manualslib.com.

Website	Composition	Index
manualslib.com	3.75%	24.10x
newegg.com	10.39%	23.08x
petri.com	1.20%	21.86x
ghacks.net	2.23%	20.49x
computerworld.com	1.72%	20.27x
tenforums.com	4.00%	19.57x
cyberciti.biz	1.11%	19.26x
winhelponline.com	1.16%	18.30x
cnx-software.com	1.15%	18.21x
adamtheautomator.com	1.50%	17.92x

Composition Percentage: The overlap percentage between the Ink & Toner Shoppers audience and the Web attribute.

Index: A comparison of the Ink & Toner Shoppers audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Ink & Toner Shoppers audience is Routers, Switches & Networking.

Content Affinity	Composition	Index
Routers, Switches & Networking	4.15%	16.23x
Sewing, Embroidery & Quilting	1.10%	16.00x
Machines & Industrial Supplies	0.08%	14.92x
Custom Printing	0.23%	14.81x
Assorted Topics (Pharmacies, Telemarketing Jobs, Women's Clothing)	0.10%	14.58x
Discount Books	0.04%	13.87x
Computers & Accessories	10.83%	13.30x
Data Centers	0.51%	13.13x
Telescopes	0.07%	13.03x
Arts & Crafts	0.06%	13.03x

Composition Percentage: The overlap percentage between the Ink & Toner Shoppers audience and the Content Affinity attribute.

Index: A comparison of the Ink & Toner Shoppers audience to the internet population.

DEMOGRAPHICS

The Ink & Toner Shoppers audience resonates most for the following age bracket and gender.

Age

65+

Gender

Male