Explore the Ink & Toner Shoppers Audience
Below you'll find more information about the Ink & Toner Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 4.3 million unique devices whose actions qualify for the Ink & Toner Shoppers audience.
INTERESTS
The Ink & Toner Shoppers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Ink & Toner Shoppers audience is First Aid Researchers.
| Interest | Composition | Index |
| First Aid Researchers | 46.66% | 38.10x |
| Mailing & Shipping Shoppers | 41.49% | 34.53x |
| Hardware Shoppers | 38.81% | 33.62x |
| Seasonal Allergy Sufferers | 41.03% | 33.54x |
| Credit Score Researchers | 44.29% | 33.00x |
| Auto Insurance Shoppers | 38.49% | 33.00x |
| Tax Filers | 39.89% | 32.70x |
| Retired Health Insurance Researchers | 37.45% | 32.61x |
| Product Manuals Researchers | 41.87% | 31.93x |
| Generic Prescription Drug Shoppers | 39.76% | 31.67x |
Composition Percentage:
The overlap percentage between the Ink & Toner Shoppers audience and the Interest attribute.
Index: A comparison of the Ink & Toner Shoppers audience to the internet population.
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APPAREL RETAILERS
The Ink & Toner Shoppers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Ink & Toner Shoppers audience is The North Face.
| Location | Composition | Index |
| The North Face | 0.01% | 1.22x |
| Talbots | 0.02% | 1.19x |
| Lululemon | 0.03% | 1.18x |
| Dressbarn | 0.02% | 1.16x |
| Mens Wearhouse | 0.05% | 1.14x |
| Kate Spade | 0.02% | 1.14x |
| Gymboree | 0.04% | 1.13x |
| Jos A. Bank Clothiers | 0.03% | 1.09x |
| Brooks Brothers | 0.02% | 1.08x |
| Banana Republic | 0.05% | 1.08x |
Composition Percentage:
The overlap percentage between the Ink & Toner Shoppers audience and the Location attribute.
Index: A comparison of the Ink & Toner Shoppers audience to the internet population.
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WEBSITES
The Ink & Toner Shoppers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Ink & Toner Shoppers audience is tenforums.com.
| Website | Composition | Index |
| tenforums.com | 1.13% | 47.66x |
| usa.canon.com | 3.02% | 46.74x |
| embroiderydesigns.com | 1.48% | 44.74x |
| harborfreight.com | 4.38% | 41.39x |
| findthecompany.com | 1.67% | 41.05x |
| bbb.org | 2.30% | 39.99x |
| brother-usa.com | 5.35% | 39.77x |
| craftsy.com | 4.45% | 39.71x |
| dingit.tv | 2.96% | 39.55x |
| bitlanders.com | 1.39% | 37.85x |
Composition Percentage:
The overlap percentage between the Ink & Toner Shoppers audience and the Web attribute.
Index: A comparison of the Ink & Toner Shoppers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Ink & Toner Shoppers audience is Assorted Topics (Discount Shopping, Price Comparison, Custom Stamps, Lamination, Arcade Games, Paper Shredding).
| Content Affinity | Composition | Index |
| Assorted Topics (Discount Shopping, Price Comparison, Custom Stamps, Lamination, Arcade Games, Paper Shredding) | 0.49% | 28.78x |
| ISPs & Local Services | 0.05% | 28.18x |
| Computer Printers | 1.03% | 26.78x |
| Home Improvement Contractor | 1.27% | 26.69x |
| Assorted Topics (Cooking, Games, Viral Media) | 0.13% | 22.13x |
| Assorted Topics (Insurance, Travel, Viral Media) | 0.02% | 21.70x |
| Discount Shopping | 2.91% | 21.64x |
| Electronic Cabling | 1.65% | 21.31x |
| Rural Living | 0.11% | 20.47x |
| Handyman Tools | 0.02% | 19.97x |
Composition Percentage:
The overlap percentage between the Ink & Toner Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Ink & Toner Shoppers audience to the internet population.
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DEMOGRAPHICS
The Ink & Toner Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male
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