Dstillery Audiences

INK & TONER SHOPPERS

Audience Size: 4.3 Million Devices

Explore the Ink & Toner Shoppers Audience

Below you'll find more information about the Ink & Toner Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 4.3 million unique devices whose actions qualify for the Ink & Toner Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Ink & Toner Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Ink & Toner Shoppers audience is First Aid Researchers.

Interest Composition Index
First Aid Researchers 46.66% 38.10x
Mailing & Shipping Shoppers 41.49% 34.53x
Hardware Shoppers 38.81% 33.62x
Seasonal Allergy Sufferers 41.03% 33.54x
Credit Score Researchers 44.29% 33.00x
Auto Insurance Shoppers 38.49% 33.00x
Tax Filers 39.89% 32.70x
Retired Health Insurance Researchers 37.45% 32.61x
Product Manuals Researchers 41.87% 31.93x
Generic Prescription Drug Shoppers 39.76% 31.67x
Composition Percentage: The overlap percentage between the Ink & Toner Shoppers audience and the Interest attribute.
Index: A comparison of the Ink & Toner Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Ink & Toner Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Ink & Toner Shoppers audience is The North Face.

Location Composition Index
The North Face 0.01% 1.22x
Talbots 0.02% 1.19x
Lululemon 0.03% 1.18x
Dressbarn 0.02% 1.16x
Mens Wearhouse 0.05% 1.14x
Kate Spade 0.02% 1.14x
Gymboree 0.04% 1.13x
Jos A. Bank Clothiers 0.03% 1.09x
Brooks Brothers 0.02% 1.08x
Banana Republic 0.05% 1.08x
Composition Percentage: The overlap percentage between the Ink & Toner Shoppers audience and the Location attribute.
Index: A comparison of the Ink & Toner Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Ink & Toner Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Ink & Toner Shoppers audience is tenforums.com.

Website Composition Index
tenforums.com 1.13% 47.66x
usa.canon.com 3.02% 46.74x
embroiderydesigns.com 1.48% 44.74x
harborfreight.com 4.38% 41.39x
findthecompany.com 1.67% 41.05x
bbb.org 2.30% 39.99x
brother-usa.com 5.35% 39.77x
craftsy.com 4.45% 39.71x
dingit.tv 2.96% 39.55x
bitlanders.com 1.39% 37.85x
Composition Percentage: The overlap percentage between the Ink & Toner Shoppers audience and the Web attribute.
Index: A comparison of the Ink & Toner Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Ink & Toner Shoppers audience is Assorted Topics (Discount Shopping, Price Comparison, Custom Stamps, Lamination, Arcade Games, Paper Shredding).

Content Affinity Composition Index
Assorted Topics (Discount Shopping, Price Comparison, Custom Stamps, Lamination, Arcade Games, Paper Shredding) 0.49% 28.78x
ISPs & Local Services 0.05% 28.18x
Computer Printers 1.03% 26.78x
Home Improvement Contractor 1.27% 26.69x
Assorted Topics (Cooking, Games, Viral Media) 0.13% 22.13x
Assorted Topics (Insurance, Travel, Viral Media) 0.02% 21.70x
Discount Shopping 2.91% 21.64x
Electronic Cabling 1.65% 21.31x
Rural Living 0.11% 20.47x
Handyman Tools 0.02% 19.97x
Composition Percentage: The overlap percentage between the Ink & Toner Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Ink & Toner Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Ink & Toner Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male