Dstillery Audiences

INK & TONER SHOPPERS

Audience Size: 2.8 Million Devices

Explore the Ink & Toner Shoppers Audience

Below you'll find more information about the Ink & Toner Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.8 million unique devices whose actions qualify for the Ink & Toner Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Ink & Toner Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Ink & Toner Shoppers audience is Web Conferences and Remote Workers.

Interest Composition Index
Web Conferences and Remote Workers 36.05% 24.24x
Laptop Researchers 26.38% 20.97x
First Aid Researchers 25.26% 20.87x
Mac Users 21.42% 20.30x
Retired Health Insurance Researchers 23.59% 20.07x
Product Manuals Researchers 29.03% 19.74x
Seasonal Allergy Sufferers 22.31% 19.62x
Sale Seekers 19.10% 19.49x
Discount Big Box Shoppers 21.29% 19.43x
Ebay Shoppers 24.79% 19.40x
Composition Percentage: The overlap percentage between the Ink & Toner Shoppers audience and the Interest attribute.
Index: A comparison of the Ink & Toner Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Ink & Toner Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Ink & Toner Shoppers audience is Gap.

Location Composition Index
Gap 0.02% 1.49x
Eddie Bauer 0.01% 1.32x
Dressbarn 0.02% 1.32x
Chicos 0.02% 1.21x
Jos A. Bank Clothiers 0.02% 1.18x
Old Navy 0.03% 1.16x
Mens Wearhouse 0.03% 1.14x
Lane Bryant 0.02% 1.14x
Banana Republic 0.02% 1.13x
Talbots 0.01% 1.12x
Composition Percentage: The overlap percentage between the Ink & Toner Shoppers audience and the Location attribute.
Index: A comparison of the Ink & Toner Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Ink & Toner Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Ink & Toner Shoppers audience is officedepot.com.

Website Composition Index
officedepot.com 3.41% 32.66x
hotwire.com 1.52% 23.09x
xspdf.com 1.13% 22.99x
vimeo.com 5.16% 22.83x
spiceworks.com 4.38% 22.74x
intelius.com 1.95% 22.72x
petri.com 1.35% 22.62x
itechtics.com 1.04% 22.41x
winhelponline.com 1.21% 22.36x
manualslib.com 10.31% 22.28x
Composition Percentage: The overlap percentage between the Ink & Toner Shoppers audience and the Web attribute.
Index: A comparison of the Ink & Toner Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Ink & Toner Shoppers audience is Professional Audio Visual.

Content Affinity Composition Index
Professional Audio Visual 0.05% 26.41x
Robotics 0.05% 25.15x
Amateur Radios 0.12% 23.94x
Online Media Converters 0.06% 22.11x
Chef & Restaurant Resources 0.05% 20.96x
Bathrooms & Plumbing 0.08% 18.04x
Lighting & Power 0.11% 17.99x
Machines & Industrial Supplies 0.22% 17.98x
Routers, Switches & Networking 5.49% 16.95x
Sewing, Embroidery & Quilting 1.37% 16.85x
Composition Percentage: The overlap percentage between the Ink & Toner Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Ink & Toner Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Ink & Toner Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male