Explore the Ink & Toner Shoppers Audience
Below you'll find more information about the Ink & Toner Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the Ink & Toner Shoppers audience.
INTERESTS
The Ink & Toner Shoppers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Ink & Toner Shoppers audience is First Aid Researchers.
| Interest | Composition | Index |
| First Aid Researchers | 45.74% | 29.30x |
| Mailing & Shipping Shoppers | 44.35% | 26.55x |
| Hardware Shoppers | 35.72% | 25.77x |
| Tax Filers | 40.32% | 25.27x |
| Auto Insurance Shoppers | 41.23% | 25.21x |
| Sale Seekers | 32.60% | 24.66x |
| Discount Big Box Shoppers | 33.82% | 24.35x |
| Sporting Goods Shoppers | 34.09% | 23.51x |
| Moving Services Shoppers | 42.74% | 23.03x |
| Spa and Pool Owners | 35.22% | 22.99x |
Composition Percentage:
The overlap percentage between the Ink & Toner Shoppers audience and the Interest attribute.
Index: A comparison of the Ink & Toner Shoppers audience to the internet population.
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APPAREL RETAILERS
The Ink & Toner Shoppers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Ink & Toner Shoppers audience is Supreme.
| Location | Composition | Index |
| Supreme | 0.00% | 1.11x |
| Kate Spade | 0.02% | 1.07x |
| REI | 0.01% | 1.05x |
| LOFT | 0.03% | 1.03x |
| Columbia | 0.01% | 1.01x |
| Lane Bryant | 0.03% | 0.98x |
| Zara | 0.02% | 0.98x |
| Dressbarn | 0.03% | 0.98x |
| Chicos | 0.04% | 0.96x |
| Hollister | 0.01% | 0.96x |
Composition Percentage:
The overlap percentage between the Ink & Toner Shoppers audience and the Location attribute.
Index: A comparison of the Ink & Toner Shoppers audience to the internet population.
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WEBSITES
The Ink & Toner Shoppers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Ink & Toner Shoppers audience is office.xerox.com.
| Website | Composition | Index |
| office.xerox.com | 1.83% | 106.33x |
| dreamstime.com | 1.07% | 62.28x |
| embroiderydesigns.com | 2.55% | 61.33x |
| so-sew-easy.com | 1.60% | 61.11x |
| computershopper.com | 1.33% | 60.45x |
| keepsakequilting.com | 2.48% | 59.55x |
| allstitch.net | 1.33% | 59.52x |
| robertkaufman.com | 1.42% | 57.31x |
| sewforless.com | 1.00% | 56.97x |
| xerox.com | 4.14% | 55.25x |
Composition Percentage:
The overlap percentage between the Ink & Toner Shoppers audience and the Web attribute.
Index: A comparison of the Ink & Toner Shoppers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Ink & Toner Shoppers audience is Computer Printers.
| Content Affinity | Composition | Index |
| Computer Printers | 2.59% | 31.01x |
| Assorted Topics #11750 (Discount Shopping, Price Comparison, Custom Stamps, Lamination, Arcade Games, Paper Shredding) | 1.44% | 26.40x |
| Electronic Cabling | 3.26% | 21.51x |
| Sewing, Embroidery & Quilting | 8.06% | 20.30x |
| Home Improvement Contractor | 4.36% | 20.19x |
| Handyman Tools | 0.07% | 18.44x |
| ISPs & Local Services | 0.22% | 17.77x |
| Assorted Topics #11640 (Business Support ToolsForm Templates) | 1.47% | 17.63x |
| Home Printing | 1.21% | 16.42x |
| Decoration & Fabric | 0.08% | 16.34x |
Composition Percentage:
The overlap percentage between the Ink & Toner Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Ink & Toner Shoppers audience to the internet population.
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DEMOGRAPHICS
The Ink & Toner Shoppers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female
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