Dstillery Audiences

INK & TONER SHOPPERS

Audience Size: 2.9 Million Devices

Explore the Ink & Toner Shoppers Audience

Below you'll find more information about the Ink & Toner Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.9 million unique devices whose actions qualify for the Ink & Toner Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Ink & Toner Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Ink & Toner Shoppers audience is First Aid Researchers.

Interest Composition Index
First Aid Researchers 46.64% 29.00x
Mailing & Shipping Shoppers 43.39% 27.23x
Hardware Shoppers 37.88% 26.13x
Tax Filers 39.80% 25.89x
Auto Insurance Shoppers 41.71% 25.60x
Discount Big Box Shoppers 36.20% 24.93x
Sale Seekers 35.43% 24.92x
Retired Health Insurance Researchers 32.94% 24.56x
Spa and Pool Owners 36.37% 24.08x
Sporting Goods Shoppers 36.71% 24.03x
Composition Percentage: The overlap percentage between the Ink & Toner Shoppers audience and the Interest attribute.
Index: A comparison of the Ink & Toner Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Ink & Toner Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Ink & Toner Shoppers audience is Express Outlets.

Location Composition Index
Express Outlets 0.01% 1.46x
Chicos 0.06% 1.46x
Intermix 0.01% 1.41x
Michael Kors 0.03% 1.39x
Tommy Bahama 0.03% 1.34x
Talbots 0.06% 1.32x
Madewell 0.02% 1.30x
Jos A. Bank Clothiers 0.18% 1.30x
Ralph Lauren 0.01% 1.29x
LL Bean 0.01% 1.29x
Composition Percentage: The overlap percentage between the Ink & Toner Shoppers audience and the Location attribute.
Index: A comparison of the Ink & Toner Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Ink & Toner Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Ink & Toner Shoppers audience is office.xerox.com.

Website Composition Index
office.xerox.com 1.43% 119.95x
so-sew-easy.com 1.36% 73.72x
keepsakequilting.com 2.11% 72.88x
computershopper.com 1.12% 72.76x
capterra.com 1.69% 66.51x
embroiderydesigns.com 2.47% 66.48x
modabakeshop.com 1.09% 66.15x
tomsitpro.com 1.46% 63.10x
allstitch.net 1.26% 61.97x
smarthome.com 1.20% 61.74x
Composition Percentage: The overlap percentage between the Ink & Toner Shoppers audience and the Web attribute.
Index: A comparison of the Ink & Toner Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Ink & Toner Shoppers audience is Computer Printers.

Content Affinity Composition Index
Computer Printers 2.07% 28.62x
Assorted Topics (Discount Shopping, Price Comparison, Custom Stamps, Lamination, Arcade Games, Paper Shredding) 1.17% 26.24x
Home Improvement Contractor 3.62% 22.95x
Electronic Cabling 2.76% 21.06x
Sewing, Embroidery & Quilting 6.85% 20.36x
ISPs & Local Services 0.17% 19.98x
Handyman Tools 0.06% 18.93x
Home Printing 1.00% 18.01x
Assorted Topics (Business Support ToolsForm Templates) 1.33% 17.82x
Rural Living 0.23% 17.54x
Composition Percentage: The overlap percentage between the Ink & Toner Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Ink & Toner Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Ink & Toner Shoppers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female