Dstillery Audiences

INK & TONER SHOPPERS

Audience Size: 2.9 Million Devices

Explore the Ink & Toner Shoppers Audience

Below you'll find more information about the Ink & Toner Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.9 million unique devices whose actions qualify for the Ink & Toner Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Ink & Toner Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Ink & Toner Shoppers audience is First Aid Researchers.

Interest Composition Index
First Aid Researchers 46.17% 41.82x
Mailing & Shipping Shoppers 42.97% 38.70x
Hardware Shoppers 37.13% 37.23x
Tax Filers 39.08% 37.17x
Budget Grocery Shoppers 31.29% 36.08x
Auto Insurance Shoppers 40.13% 36.02x
Discount Big Box Shoppers 35.68% 35.75x
Retired Health Insurance Researchers 30.67% 35.60x
Sale Seekers 35.00% 34.78x
Spa and Pool Owners 35.15% 34.53x
Composition Percentage: The overlap percentage between the Ink & Toner Shoppers audience and the Interest attribute.
Index: A comparison of the Ink & Toner Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Ink & Toner Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Ink & Toner Shoppers audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.29% 1.38x
Mens Wearhouse 0.40% 1.18x
Composition Percentage: The overlap percentage between the Ink & Toner Shoppers audience and the Location attribute.
Index: A comparison of the Ink & Toner Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Ink & Toner Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Ink & Toner Shoppers audience is office.xerox.com.

Website Composition Index
office.xerox.com 1.15% 104.27x
so-sew-easy.com 1.20% 68.13x
keepsakequilting.com 1.86% 67.61x
brother-usa.com 11.61% 62.98x
capterra.com 1.39% 61.24x
tomsitpro.com 1.21% 59.73x
embroiderydesigns.com 2.36% 57.58x
xerox.com 3.59% 57.55x
1001freefonts.com 1.71% 56.22x
smarthome.com 1.08% 55.84x
Composition Percentage: The overlap percentage between the Ink & Toner Shoppers audience and the Web attribute.
Index: A comparison of the Ink & Toner Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Ink & Toner Shoppers audience is Computer Printers.

Content Affinity Composition Index
Computer Printers 1.89% 32.83x
Home Improvement Contractor 3.23% 27.34x
Electronic Cabling 2.60% 24.11x
Sewing, Embroidery & Quilting 6.73% 23.55x
Low Budget Shoppers 2.87% 20.20x
Discount Shopping 6.17% 18.97x
Robotics 2.20% 18.48x
Lighting & Power 3.57% 18.25x
Telescopes 1.62% 18.25x
Sewing, Embroidery & Fabrics 9.65% 17.13x
Composition Percentage: The overlap percentage between the Ink & Toner Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Ink & Toner Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Ink & Toner Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male