Dstillery Audiences

INK & TONER SHOPPERS

Audience Size: 2.9 Million Devices

Explore the Ink & Toner Shoppers Audience

Below you'll find more information about the Ink & Toner Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.9 million unique devices whose actions qualify for the Ink & Toner Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Ink & Toner Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Ink & Toner Shoppers audience is Web Conferences and Remote Workers.

Interest Composition Index
Web Conferences and Remote Workers 43.80% 25.63x
Product Manuals Researchers 30.18% 24.51x
First Aid Researchers 37.45% 24.14x
Laptop Researchers 30.00% 22.07x
Credit Score Researchers 38.50% 22.03x
Business Filing Researchers 34.94% 21.52x
Budget Small Business Researchers 36.48% 21.24x
Retired Health Insurance Researchers 34.73% 21.22x
Seasonal Allergy Sufferers 33.02% 20.92x
Discount Big Box Shoppers 33.20% 20.80x
Composition Percentage: The overlap percentage between the Ink & Toner Shoppers audience and the Interest attribute.
Index: A comparison of the Ink & Toner Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Ink & Toner Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Ink & Toner Shoppers audience is Talbots.

Location Composition Index
Talbots 0.01% 1.68x
White House Black Market 0.02% 1.59x
Lane Bryant 0.01% 1.37x
American Eagle Outfitters 0.01% 1.26x
Chicos 0.01% 1.23x
Banana Republic 0.01% 1.21x
Victoria's Secret 0.02% 1.21x
Carhartt 0.16% 1.15x
Mens Wearhouse 0.01% 1.09x
The Childrens Place 0.01% 1.06x
Composition Percentage: The overlap percentage between the Ink & Toner Shoppers audience and the Location attribute.
Index: A comparison of the Ink & Toner Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Ink & Toner Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Ink & Toner Shoppers audience is brother-usa.com.

Website Composition Index
brother-usa.com 1.35% 49.67x
xerox.com 1.21% 34.96x
speakeasy.net 1.03% 34.04x
mouser.com 1.66% 33.40x
goodrx.com 1.03% 32.22x
geforce.com 1.03% 30.96x
nationalnotary.org 1.28% 30.86x
meredith.com 2.95% 30.69x
westmarine.com 1.43% 30.33x
everymac.com 1.37% 29.64x
Composition Percentage: The overlap percentage between the Ink & Toner Shoppers audience and the Web attribute.
Index: A comparison of the Ink & Toner Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Ink & Toner Shoppers audience is Computer Printers.

Content Affinity Composition Index
Computer Printers 0.16% 26.49x
Home Improvement Contractor 0.08% 26.36x
Electronic Cabling 0.45% 23.84x
Assorted Topics (Discount Shopping, Price Comparison, Custom Stamps, Lamination, Arcade Games, Paper Shredding) 0.06% 23.59x
Robotics 0.50% 20.14x
Assorted Topics (Business Support ToolsForm Templates) 0.17% 18.53x
Electronic Document Assembly 0.10% 18.47x
Amateur Radios 1.45% 17.65x
Electrical Engineering 1.35% 17.42x
Online Media Converters 0.84% 16.99x
Composition Percentage: The overlap percentage between the Ink & Toner Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Ink & Toner Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Ink & Toner Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male