Dstillery Audiences

INK & TONER SHOPPERS

Audience Size: 3.7 Million Devices

Explore the Ink & Toner Shoppers Audience

Below you'll find more information about the Ink & Toner Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.7 million unique devices whose actions qualify for the Ink & Toner Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Ink & Toner Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Ink & Toner Shoppers audience is First Aid Researchers.

Interest Composition Index
First Aid Researchers 41.89% 28.42x
Web Conferences and Remote Workers 47.09% 26.15x
Product Manuals Researchers 38.36% 25.56x
Credit Score Researchers 40.59% 25.11x
Mailing & Shipping Shoppers 35.07% 25.00x
Hardware Shoppers 32.98% 24.96x
Seasonal Allergy Sufferers 34.12% 24.72x
Generic Prescription Drug Shoppers 35.67% 24.71x
Retired Health Insurance Researchers 33.86% 24.53x
Discount Big Box Shoppers 34.95% 24.52x
Composition Percentage: The overlap percentage between the Ink & Toner Shoppers audience and the Interest attribute.
Index: A comparison of the Ink & Toner Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Ink & Toner Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Ink & Toner Shoppers audience is Mens Wearhouse.

Location Composition Index
Mens Wearhouse 0.07% 1.43x
Michael Kors 0.01% 1.35x
Forever 21 0.01% 1.29x
Chicos 0.01% 1.20x
Carhartt 0.15% 1.15x
Banana Republic 0.01% 1.13x
Jos A. Bank Clothiers 0.01% 1.08x
Express 0.02% 1.07x
Old Navy 0.02% 1.06x
Buckle 0.01% 1.02x
Composition Percentage: The overlap percentage between the Ink & Toner Shoppers audience and the Location attribute.
Index: A comparison of the Ink & Toner Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Ink & Toner Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Ink & Toner Shoppers audience is embroiderydesigns.com.

Website Composition Index
embroiderydesigns.com 1.33% 49.49x
brother-usa.com 4.12% 45.45x
quill.com 1.53% 37.93x
craftsy.com 2.11% 37.79x
g2crowd.com 1.06% 35.98x
fileinfo.com 1.15% 34.74x
disk-partition.com 1.04% 33.06x
digikey.com 1.87% 32.76x
osxdaily.com 1.39% 32.49x
apc.com 1.34% 32.46x
Composition Percentage: The overlap percentage between the Ink & Toner Shoppers audience and the Web attribute.
Index: A comparison of the Ink & Toner Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Ink & Toner Shoppers audience is Assorted Topics (Discount Shopping, Price Comparison, Custom Stamps, Lamination, Arcade Games, Paper Shredding).

Content Affinity Composition Index
Assorted Topics (Discount Shopping, Price Comparison, Custom Stamps, Lamination, Arcade Games, Paper Shredding) 0.19% 27.81x
Computer Printers 0.49% 26.20x
Electronic Cabling 0.91% 22.79x
Home Improvement Contractor 0.18% 20.96x
Robotics 0.99% 20.73x
Environmentally Friendly Cars 0.04% 18.21x
Arts & Crafts 0.51% 18.21x
Sewing, Embroidery & Quilting 3.11% 18.08x
Assorted Topics (Animals, Clothing, Events, Education) 0.02% 17.89x
Assorted Topics (Business Support ToolsForm Templates) 0.40% 17.83x
Composition Percentage: The overlap percentage between the Ink & Toner Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Ink & Toner Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Ink & Toner Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male