Explore the Ink & Toner Shoppers Audience
Below you'll find more information about the Ink & Toner Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 6 million unique devices whose actions qualify for the Ink & Toner Shoppers audience.
INTERESTS
The Ink & Toner Shoppers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Ink & Toner Shoppers audience is First Aid Researchers.
| Interest | Composition | Index |
| First Aid Researchers | 48.47% | 21.85x |
| Product Manuals Researchers | 36.58% | 21.44x |
| Mailing & Shipping Shoppers | 40.57% | 20.50x |
| Retired Health Insurance Researchers | 36.51% | 20.09x |
| Seasonal Allergy Sufferers | 40.95% | 20.05x |
| Hardware Shoppers | 39.85% | 19.90x |
| Auto Insurance Shoppers | 38.52% | 19.72x |
| Credit Score Researchers | 46.42% | 19.60x |
| Big Box Shoppers | 38.29% | 19.53x |
| Tax Filers | 41.01% | 19.53x |
Composition Percentage:
The overlap percentage between the Ink & Toner Shoppers audience and the Interest attribute.
Index: A comparison of the Ink & Toner Shoppers audience to the internet population.
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APPAREL RETAILERS
The Ink & Toner Shoppers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Ink & Toner Shoppers audience is REI.
| Location | Composition | Index |
| REI | 0.01% | 1.37x |
| Jos A. Bank Clothiers | 0.04% | 1.22x |
| American Apparel | 0.02% | 1.18x |
| Tommy Bahama | 0.01% | 1.15x |
| Chicos | 0.04% | 1.13x |
| Lululemon | 0.03% | 1.12x |
| Free People | 0.02% | 1.12x |
| Ralph Lauren | 0.01% | 1.11x |
| Mens Wearhouse | 0.05% | 1.10x |
| Uniqlo | 0.01% | 1.08x |
Composition Percentage:
The overlap percentage between the Ink & Toner Shoppers audience and the Location attribute.
Index: A comparison of the Ink & Toner Shoppers audience to the internet population.
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WEBSITES
The Ink & Toner Shoppers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Ink & Toner Shoppers audience is embroiderydesigns.com.
| Website | Composition | Index |
| embroiderydesigns.com | 1.18% | 34.22x |
| usa.canon.com | 1.78% | 33.34x |
| brother-usa.com | 4.13% | 31.36x |
| harborfreight.com | 2.20% | 30.10x |
| findthecompany.com | 1.03% | 29.55x |
| quill.com | 1.73% | 29.29x |
| dingit.tv | 1.51% | 29.18x |
| craftsy.com | 2.86% | 28.96x |
| bbb.org | 1.17% | 27.51x |
| calculator.net | 1.18% | 27.24x |
Composition Percentage:
The overlap percentage between the Ink & Toner Shoppers audience and the Web attribute.
Index: A comparison of the Ink & Toner Shoppers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Ink & Toner Shoppers audience is Assorted Topics (Discount Shopping, Price Comparison, Custom Stamps, Lamination, Arcade Games, Paper Shredding).
| Content Affinity | Composition | Index |
| Assorted Topics (Discount Shopping, Price Comparison, Custom Stamps, Lamination, Arcade Games, Paper Shredding) | 0.26% | 19.31x |
| ISPs & Local Services | 0.03% | 18.90x |
| Computer Printers | 0.60% | 18.61x |
| Home Improvement Contractor | 0.61% | 17.93x |
| Assorted Topics (Cooking, Games, Viral Media) | 0.07% | 16.70x |
| Assorted Topics (Insurance, Travel, Viral Media) | 0.01% | 15.92x |
| Electronic Cabling | 1.03% | 15.51x |
| Discount Shopping | 1.67% | 15.12x |
| Content Streamers & Downloaders | 0.03% | 14.24x |
| Handyman Tools | 0.01% | 14.18x |
Composition Percentage:
The overlap percentage between the Ink & Toner Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Ink & Toner Shoppers audience to the internet population.
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DEMOGRAPHICS
The Ink & Toner Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male
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