Dstillery Audiences

INK & TONER SHOPPERS

Audience Size: 2.5 Million Devices

Explore the Ink & Toner Shoppers Audience

Below you'll find more information about the Ink & Toner Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.5 million unique devices whose actions qualify for the Ink & Toner Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Ink & Toner Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Ink & Toner Shoppers audience is First Aid Researchers.

Interest Composition Index
First Aid Researchers 47.30% 32.37x
Seasonal Allergy Sufferers 43.63% 29.27x
Discount Big Box Shoppers 39.28% 28.72x
Hardware Shoppers 41.13% 28.64x
Mailing & Shipping Shoppers 44.73% 28.55x
Tax Filers 40.36% 28.50x
Budget Grocery Shoppers 34.55% 28.27x
Auto Insurance Shoppers 40.91% 27.95x
Credit Score Researchers 43.28% 27.53x
Sale Seekers 36.47% 27.18x
Composition Percentage: The overlap percentage between the Ink & Toner Shoppers audience and the Interest attribute.
Index: A comparison of the Ink & Toner Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Ink & Toner Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Ink & Toner Shoppers audience is Supreme.

Location Composition Index
Supreme 0.02% 1.53x
Intermix 0.01% 1.45x
Jos A. Bank Clothiers 0.37% 1.29x
Mens Wearhouse 0.58% 1.24x
Buckle 0.20% 1.19x
Levi Strauss 0.02% 1.14x
Johnston and Murphy 0.15% 1.10x
Eddie Bauer 0.03% 1.08x
H&M 0.08% 1.08x
White House Black Market 0.21% 1.02x
Composition Percentage: The overlap percentage between the Ink & Toner Shoppers audience and the Location attribute.
Index: A comparison of the Ink & Toner Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Ink & Toner Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Ink & Toner Shoppers audience is so-sew-easy.com.

Website Composition Index
so-sew-easy.com 1.14% 60.42x
keepsakequilting.com 1.79% 60.16x
brother-usa.com 10.74% 58.86x
capterra.com 1.21% 54.13x
tomsitpro.com 1.06% 53.79x
embroiderydesigns.com 2.39% 51.68x
smarthome.com 1.02% 51.60x
xerox.com 3.40% 50.75x
tenforums.com 2.79% 48.18x
usa.canon.com 8.05% 47.41x
Composition Percentage: The overlap percentage between the Ink & Toner Shoppers audience and the Web attribute.
Index: A comparison of the Ink & Toner Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Ink & Toner Shoppers audience is Computer Printers.

Content Affinity Composition Index
Computer Printers 0.93% 29.63x
Assorted Topics (Discount Shopping, Price Comparison, Custom Stamps, Lamination, Arcade Games, Paper Shredding) 0.67% 27.41x
Electronic Cabling 1.82% 24.50x
Home Improvement Contractor 3.20% 23.42x
ISPs & Local Services 0.14% 22.36x
Handyman Tools 0.05% 21.59x
Sewing, Embroidery & Quilting 7.52% 20.70x
Assorted Topics (Business Support ToolsForm Templates) 0.86% 20.04x
Lighting & Power 3.00% 18.42x
Low Budget Shoppers 2.85% 18.29x
Composition Percentage: The overlap percentage between the Ink & Toner Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Ink & Toner Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Ink & Toner Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male