Dstillery Audiences

INK & TONER SHOPPERS

Audience Size: 3.3 Million Devices

Explore the Ink & Toner Shoppers Audience

Below you'll find more information about the Ink & Toner Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.3 million unique devices whose actions qualify for the Ink & Toner Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Ink & Toner Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Ink & Toner Shoppers audience is First Aid Researchers.

Interest Composition Index
First Aid Researchers 46.40% 27.48x
Mailing & Shipping Shoppers 45.74% 25.16x
Auto Insurance Shoppers 40.54% 24.36x
Tax Filers 40.34% 24.21x
Hardware Shoppers 35.95% 24.06x
Sale Seekers 32.20% 23.83x
Discount Big Box Shoppers 33.20% 22.99x
Sporting Goods Shoppers 33.98% 22.16x
High-End Camera Shoppers 41.07% 21.80x
Spa and Pool Owners 34.51% 21.66x
Composition Percentage: The overlap percentage between the Ink & Toner Shoppers audience and the Interest attribute.
Index: A comparison of the Ink & Toner Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Ink & Toner Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Ink & Toner Shoppers audience is Chicos.

Location Composition Index
Chicos 0.04% 1.22x
Gymboree 0.02% 1.21x
Express 0.02% 1.09x
Dressbarn 0.03% 1.07x
Carhartt 0.14% 1.01x
Talbots 0.03% 1.00x
Charlotte Russe 0.01% 1.00x
Lorna Jane 0.00% 0.99x
Aeropostale 0.02% 0.98x
LOFT 0.03% 0.98x
Composition Percentage: The overlap percentage between the Ink & Toner Shoppers audience and the Location attribute.
Index: A comparison of the Ink & Toner Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Ink & Toner Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Ink & Toner Shoppers audience is office.xerox.com.

Website Composition Index
office.xerox.com 2.10% 103.19x
ptouchdirect.com 0.24% 102.34x
allbrands.com 0.27% 100.28x
babylock.com 1.04% 99.16x
embroidery-boutique.com 0.15% 95.47x
bernina.com 0.96% 92.69x
brothermall.com 0.68% 92.64x
fivestarfonts.com 0.23% 83.18x
accuquilt.com 0.90% 82.71x
cmemag.com 0.40% 78.60x
Composition Percentage: The overlap percentage between the Ink & Toner Shoppers audience and the Web attribute.
Index: A comparison of the Ink & Toner Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Ink & Toner Shoppers audience is Computer Printers.

Content Affinity Composition Index
Computer Printers 2.71% 29.94x
Assorted Topics #11750 (Discount Shopping, Price Comparison, Custom Stamps, Lamination, Arcade Games, Paper Shredding) 1.48% 24.82x
Electronic Cabling 3.31% 20.41x
Sewing, Embroidery & Quilting 7.84% 19.83x
Home Improvement Contractor 4.59% 18.92x
Assorted Topics #11640 (Business Support ToolsForm Templates) 1.51% 16.56x
Home Printing 1.25% 16.33x
ISPs & Local Services 0.23% 16.11x
Handyman Tools 0.07% 16.11x
Robotics 2.41% 15.25x
Composition Percentage: The overlap percentage between the Ink & Toner Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Ink & Toner Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Ink & Toner Shoppers audience resonates most for the following age and income brackets.
Age
45-54
Income
$150,000-$249,999