Dstillery Audiences

INK & TONER SHOPPERS

Audience Size: 3.1 Million Devices

Explore the Ink & Toner Shoppers Audience

Below you'll find more information about the Ink & Toner Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.1 million unique devices whose actions qualify for the Ink & Toner Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Ink & Toner Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Ink & Toner Shoppers audience is First Aid Researchers.

Interest Composition Index
First Aid Researchers 44.59% 59.29x
Mailing & Shipping Shoppers 40.91% 53.45x
Hardware Shoppers 34.65% 51.79x
Seasonal Allergy Sufferers 39.35% 51.34x
Tax Filers 36.05% 50.71x
Auto Insurance Shoppers 36.14% 50.33x
Credit Score Researchers 41.12% 49.57x
Discount Big Box Shoppers 34.44% 49.53x
Big Box Shoppers 34.77% 47.54x
Sale Seekers 30.63% 47.45x
Composition Percentage: The overlap percentage between the Ink & Toner Shoppers audience and the Interest attribute.
Index: A comparison of the Ink & Toner Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Ink & Toner Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Ink & Toner Shoppers audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.40% 1.48x
Bonobos 0.09% 1.29x
Mens Wearhouse 0.57% 1.29x
White House Black Market 0.32% 1.25x
REI 0.02% 1.21x
Buckle 0.23% 1.18x
Supreme 0.01% 1.14x
Johnston and Murphy 0.30% 1.13x
Forever 21 0.06% 1.11x
Urban Outfitters 0.06% 1.11x
Composition Percentage: The overlap percentage between the Ink & Toner Shoppers audience and the Location attribute.
Index: A comparison of the Ink & Toner Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Ink & Toner Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Ink & Toner Shoppers audience is brother-usa.com.

Website Composition Index
brother-usa.com 8.88% 50.59x
keepsakequilting.com 1.44% 49.69x
tenforums.com 2.37% 42.23x
xerox.com 3.01% 42.02x
embroiderydesigns.com 2.11% 41.02x
usa.canon.com 6.74% 40.94x
ebags.com 1.04% 40.31x
sony.com 1.21% 39.32x
rheem.com 1.35% 38.63x
burdastyle.com 1.22% 38.24x
Composition Percentage: The overlap percentage between the Ink & Toner Shoppers audience and the Web attribute.
Index: A comparison of the Ink & Toner Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Ink & Toner Shoppers audience is Computer Printers.

Content Affinity Composition Index
Computer Printers 2.20% 39.97x
Assorted Topics (Discount Shopping, Price Comparison, Custom Stamps, Lamination, Arcade Games, Paper Shredding) 1.24% 39.01x
Home Improvement Contractor 3.38% 33.51x
ISPs & Local Services 0.15% 32.67x
Handyman Tools 0.06% 31.39x
Electronic Cabling 3.23% 29.84x
Sewing, Embroidery & Quilting 7.54% 27.19x
Low Budget Shoppers 2.94% 25.19x
Decoration & Fabric 0.07% 25.11x
Home Printing 0.95% 25.08x
Composition Percentage: The overlap percentage between the Ink & Toner Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Ink & Toner Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Ink & Toner Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male