Explore the Ink & Toner Shoppers Audience
Below you'll find more information about the Ink & Toner Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.4 million unique devices whose actions qualify for the Ink & Toner Shoppers audience.
INTERESTS
The Ink & Toner Shoppers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Ink & Toner Shoppers audience is First Aid Researchers.
| Interest | Composition | Index |
| First Aid Researchers | 41.63% | 29.05x |
| Web Conferences and Remote Workers | 45.66% | 28.18x |
| Credit Score Researchers | 41.31% | 25.93x |
| Product Manuals Researchers | 38.67% | 25.71x |
| Hardware Shoppers | 32.11% | 25.62x |
| Mailing & Shipping Shoppers | 33.25% | 25.54x |
| Generic Prescription Drug Shoppers | 35.85% | 25.50x |
| Retired Health Insurance Researchers | 33.43% | 25.25x |
| Home Buyers | 36.03% | 25.17x |
| Discount Big Box Shoppers | 35.02% | 25.16x |
Composition Percentage:
The overlap percentage between the Ink & Toner Shoppers audience and the Interest attribute.
Index: A comparison of the Ink & Toner Shoppers audience to the internet population.
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APPAREL RETAILERS
The Ink & Toner Shoppers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Ink & Toner Shoppers audience is Maurices.
| Location | Composition | Index |
| Maurices | 0.01% | 1.23x |
| Carhartt | 0.14% | 1.05x |
Composition Percentage:
The overlap percentage between the Ink & Toner Shoppers audience and the Location attribute.
Index: A comparison of the Ink & Toner Shoppers audience to the internet population.
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WEBSITES
The Ink & Toner Shoppers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Ink & Toner Shoppers audience is embroiderydesigns.com.
| Website | Composition | Index |
| embroiderydesigns.com | 1.13% | 53.95x |
| brother-usa.com | 3.21% | 51.50x |
| quill.com | 1.14% | 44.09x |
| craftsy.com | 1.43% | 42.23x |
| digikey.com | 1.42% | 37.61x |
| communities.vmware.com | 1.05% | 37.54x |
| apc.com | 1.00% | 36.98x |
| seagate.com | 1.20% | 33.61x |
| xerox.com | 1.61% | 32.85x |
| papermart.com | 1.37% | 32.33x |
Composition Percentage:
The overlap percentage between the Ink & Toner Shoppers audience and the Web attribute.
Index: A comparison of the Ink & Toner Shoppers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Ink & Toner Shoppers audience is Computer Printers.
| Content Affinity | Composition | Index |
| Computer Printers | 0.35% | 29.96x |
| Assorted Topics (Discount Shopping, Price Comparison, Custom Stamps, Lamination, Arcade Games, Paper Shredding) | 0.11% | 28.51x |
| Electronic Cabling | 0.72% | 26.38x |
| Home Improvement Contractor | 0.12% | 23.35x |
| Robotics | 0.85% | 22.38x |
| Environmentally Friendly Cars | 0.04% | 21.85x |
| Arts & Crafts | 0.47% | 20.72x |
| Assorted Topics (Business Support ToolsForm Templates) | 0.31% | 20.64x |
| Electronic Document Assembly | 0.23% | 20.04x |
| Home Printing | 0.15% | 19.43x |
Composition Percentage:
The overlap percentage between the Ink & Toner Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Ink & Toner Shoppers audience to the internet population.
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DEMOGRAPHICS
The Ink & Toner Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male
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