Explore the Ink & Toner Shoppers Audience
Below you'll find more information about the Ink & Toner Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.8 million unique devices whose actions qualify for the Ink & Toner Shoppers audience.
INTERESTS
The Ink & Toner Shoppers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Ink & Toner Shoppers audience is Web Conferences and Remote Workers.
| Interest | Composition | Index |
| Web Conferences and Remote Workers | 36.05% | 24.24x |
| Laptop Researchers | 26.38% | 20.97x |
| First Aid Researchers | 25.26% | 20.87x |
| Mac Users | 21.42% | 20.30x |
| Retired Health Insurance Researchers | 23.59% | 20.07x |
| Product Manuals Researchers | 29.03% | 19.74x |
| Seasonal Allergy Sufferers | 22.31% | 19.62x |
| Sale Seekers | 19.10% | 19.49x |
| Discount Big Box Shoppers | 21.29% | 19.43x |
| Ebay Shoppers | 24.79% | 19.40x |
Composition Percentage:
The overlap percentage between the Ink & Toner Shoppers audience and the Interest attribute.
Index: A comparison of the Ink & Toner Shoppers audience to the internet population.
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APPAREL RETAILERS
The Ink & Toner Shoppers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Ink & Toner Shoppers audience is Gap.
| Location | Composition | Index |
| Gap | 0.02% | 1.49x |
| Eddie Bauer | 0.01% | 1.32x |
| Dressbarn | 0.02% | 1.32x |
| Chicos | 0.02% | 1.21x |
| Jos A. Bank Clothiers | 0.02% | 1.18x |
| Old Navy | 0.03% | 1.16x |
| Mens Wearhouse | 0.03% | 1.14x |
| Lane Bryant | 0.02% | 1.14x |
| Banana Republic | 0.02% | 1.13x |
| Talbots | 0.01% | 1.12x |
Composition Percentage:
The overlap percentage between the Ink & Toner Shoppers audience and the Location attribute.
Index: A comparison of the Ink & Toner Shoppers audience to the internet population.
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WEBSITES
The Ink & Toner Shoppers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Ink & Toner Shoppers audience is officedepot.com.
| Website | Composition | Index |
| officedepot.com | 3.41% | 32.66x |
| hotwire.com | 1.52% | 23.09x |
| xspdf.com | 1.13% | 22.99x |
| vimeo.com | 5.16% | 22.83x |
| spiceworks.com | 4.38% | 22.74x |
| intelius.com | 1.95% | 22.72x |
| petri.com | 1.35% | 22.62x |
| itechtics.com | 1.04% | 22.41x |
| winhelponline.com | 1.21% | 22.36x |
| manualslib.com | 10.31% | 22.28x |
Composition Percentage:
The overlap percentage between the Ink & Toner Shoppers audience and the Web attribute.
Index: A comparison of the Ink & Toner Shoppers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Ink & Toner Shoppers audience is Professional Audio Visual.
| Content Affinity | Composition | Index |
| Professional Audio Visual | 0.05% | 26.41x |
| Robotics | 0.05% | 25.15x |
| Amateur Radios | 0.12% | 23.94x |
| Online Media Converters | 0.06% | 22.11x |
| Chef & Restaurant Resources | 0.05% | 20.96x |
| Bathrooms & Plumbing | 0.08% | 18.04x |
| Lighting & Power | 0.11% | 17.99x |
| Machines & Industrial Supplies | 0.22% | 17.98x |
| Routers, Switches & Networking | 5.49% | 16.95x |
| Sewing, Embroidery & Quilting | 1.37% | 16.85x |
Composition Percentage:
The overlap percentage between the Ink & Toner Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Ink & Toner Shoppers audience to the internet population.
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DEMOGRAPHICS
The Ink & Toner Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male
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