Explore the Ink & Toner Shoppers Audience
Below you'll find more information about the Ink & Toner Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.5 million unique devices whose actions qualify for the Ink & Toner Shoppers audience.
INTERESTS
The Ink & Toner Shoppers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Ink & Toner Shoppers audience is First Aid Researchers.
| Interest | Composition | Index |
| First Aid Researchers | 47.30% | 32.37x |
| Seasonal Allergy Sufferers | 43.63% | 29.27x |
| Discount Big Box Shoppers | 39.28% | 28.72x |
| Hardware Shoppers | 41.13% | 28.64x |
| Mailing & Shipping Shoppers | 44.73% | 28.55x |
| Tax Filers | 40.36% | 28.50x |
| Budget Grocery Shoppers | 34.55% | 28.27x |
| Auto Insurance Shoppers | 40.91% | 27.95x |
| Credit Score Researchers | 43.28% | 27.53x |
| Sale Seekers | 36.47% | 27.18x |
Composition Percentage:
The overlap percentage between the Ink & Toner Shoppers audience and the Interest attribute.
Index: A comparison of the Ink & Toner Shoppers audience to the internet population.
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APPAREL RETAILERS
The Ink & Toner Shoppers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Ink & Toner Shoppers audience is Supreme.
| Location | Composition | Index |
| Supreme | 0.02% | 1.53x |
| Intermix | 0.01% | 1.45x |
| Jos A. Bank Clothiers | 0.37% | 1.29x |
| Mens Wearhouse | 0.58% | 1.24x |
| Buckle | 0.20% | 1.19x |
| Levi Strauss | 0.02% | 1.14x |
| Johnston and Murphy | 0.15% | 1.10x |
| Eddie Bauer | 0.03% | 1.08x |
| H&M | 0.08% | 1.08x |
| White House Black Market | 0.21% | 1.02x |
Composition Percentage:
The overlap percentage between the Ink & Toner Shoppers audience and the Location attribute.
Index: A comparison of the Ink & Toner Shoppers audience to the internet population.
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WEBSITES
The Ink & Toner Shoppers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Ink & Toner Shoppers audience is so-sew-easy.com.
| Website | Composition | Index |
| so-sew-easy.com | 1.14% | 60.42x |
| keepsakequilting.com | 1.79% | 60.16x |
| brother-usa.com | 10.74% | 58.86x |
| capterra.com | 1.21% | 54.13x |
| tomsitpro.com | 1.06% | 53.79x |
| embroiderydesigns.com | 2.39% | 51.68x |
| smarthome.com | 1.02% | 51.60x |
| xerox.com | 3.40% | 50.75x |
| tenforums.com | 2.79% | 48.18x |
| usa.canon.com | 8.05% | 47.41x |
Composition Percentage:
The overlap percentage between the Ink & Toner Shoppers audience and the Web attribute.
Index: A comparison of the Ink & Toner Shoppers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Ink & Toner Shoppers audience is Computer Printers.
| Content Affinity | Composition | Index |
| Computer Printers | 0.93% | 29.63x |
| Assorted Topics (Discount Shopping, Price Comparison, Custom Stamps, Lamination, Arcade Games, Paper Shredding) | 0.67% | 27.41x |
| Electronic Cabling | 1.82% | 24.50x |
| Home Improvement Contractor | 3.20% | 23.42x |
| ISPs & Local Services | 0.14% | 22.36x |
| Handyman Tools | 0.05% | 21.59x |
| Sewing, Embroidery & Quilting | 7.52% | 20.70x |
| Assorted Topics (Business Support ToolsForm Templates) | 0.86% | 20.04x |
| Lighting & Power | 3.00% | 18.42x |
| Low Budget Shoppers | 2.85% | 18.29x |
Composition Percentage:
The overlap percentage between the Ink & Toner Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Ink & Toner Shoppers audience to the internet population.
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DEMOGRAPHICS
The Ink & Toner Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male
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