Dstillery Audiences

INK & TONER SHOPPERS

Audience Size: 2.7 Million Devices

Explore the Ink & Toner Shoppers Audience

Below you'll find more information about the Ink & Toner Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.7 million unique devices whose actions qualify for the Ink & Toner Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Ink & Toner Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Ink & Toner Shoppers audience is Web Conferences and Remote Workers.

Interest Composition Index
Web Conferences and Remote Workers 39.94% 25.35x
First Aid Researchers 29.37% 24.80x
Retired Health Insurance Researchers 27.17% 23.57x
Product Manuals Researchers 31.33% 23.56x
Seasonal Allergy Sufferers 25.96% 23.09x
Discount Big Box Shoppers 24.67% 22.70x
Laptop Researchers 27.48% 22.45x
Ebay Shoppers 27.82% 21.93x
Sale Seekers 22.07% 21.90x
Hardware Shoppers 21.00% 21.76x
Composition Percentage: The overlap percentage between the Ink & Toner Shoppers audience and the Interest attribute.
Index: A comparison of the Ink & Toner Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Ink & Toner Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Ink & Toner Shoppers audience is Carhartt.

Location Composition Index
Carhartt 0.05% 1.07x
Composition Percentage: The overlap percentage between the Ink & Toner Shoppers audience and the Location attribute.
Index: A comparison of the Ink & Toner Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Ink & Toner Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Ink & Toner Shoppers audience is xerox.com.

Website Composition Index
xerox.com 1.22% 45.41x
usa.canon.com 1.79% 39.14x
meredith.com 1.15% 37.79x
lenovo.com 1.05% 36.56x
computerhope.com 1.48% 36.31x
answersite.com 1.26% 36.22x
extendoffice.com 1.32% 35.95x
signin.ebay.com 2.08% 35.89x
dell.com 1.44% 34.72x
easeus.com 1.24% 33.82x
Composition Percentage: The overlap percentage between the Ink & Toner Shoppers audience and the Web attribute.
Index: A comparison of the Ink & Toner Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Ink & Toner Shoppers audience is Electronic Cabling.

Content Affinity Composition Index
Electronic Cabling 0.12% 29.96x
Professional Audio Visual 0.09% 28.20x
Robotics 0.15% 24.62x
Amateur Radios 0.47% 23.94x
Online Media Converters 0.24% 23.18x
Health & Safety Compliance 0.15% 21.90x
Bathrooms & Plumbing 0.23% 21.46x
Machines & Industrial Supplies 0.48% 19.43x
Holiday Gifts 0.05% 19.25x
Assorted Topics (Games, Calendars, Journals, Pillows, Fitness) 0.12% 19.19x
Composition Percentage: The overlap percentage between the Ink & Toner Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Ink & Toner Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Ink & Toner Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male