Explore the Ink & Toner Shoppers Audience
Below you'll find more information about the Ink & Toner Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.1 million unique devices whose actions qualify for the Ink & Toner Shoppers audience.
INTERESTS
The Ink & Toner Shoppers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Ink & Toner Shoppers audience is Web Conferences and Remote Workers.
| Interest | Composition | Index |
| Web Conferences and Remote Workers | 39.28% | 22.30x |
| First Aid Researchers | 27.42% | 20.91x |
| Product Manuals Researchers | 30.21% | 20.19x |
| Laptop Researchers | 27.15% | 19.72x |
| Retired Health Insurance Researchers | 25.95% | 19.47x |
| Seasonal Allergy Sufferers | 25.02% | 19.34x |
| Discount Big Box Shoppers | 23.48% | 19.33x |
| Sale Seekers | 21.10% | 19.03x |
| Ebay Shoppers | 26.85% | 18.78x |
| Hardware Shoppers | 20.54% | 18.47x |
Composition Percentage:
The overlap percentage between the Ink & Toner Shoppers audience and the Interest attribute.
Index: A comparison of the Ink & Toner Shoppers audience to the internet population.
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APPAREL RETAILERS
The Ink & Toner Shoppers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Ink & Toner Shoppers audience is Aeropostale.
| Location | Composition | Index |
| Aeropostale | 0.02% | 1.49x |
| J. Crew | 0.01% | 1.40x |
| Jos A. Bank Clothiers | 0.01% | 1.35x |
| Banana Republic | 0.01% | 1.17x |
| Chicos | 0.02% | 1.15x |
| American Eagle Outfitters | 0.01% | 1.15x |
| Dressbarn | 0.01% | 1.10x |
| Carhartt | 0.16% | 1.08x |
| Gymboree | 0.01% | 1.07x |
| Journeys | 0.02% | 1.05x |
Composition Percentage:
The overlap percentage between the Ink & Toner Shoppers audience and the Location attribute.
Index: A comparison of the Ink & Toner Shoppers audience to the internet population.
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WEBSITES
The Ink & Toner Shoppers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Ink & Toner Shoppers audience is signin.ebay.com.
| Website | Composition | Index |
| signin.ebay.com | 1.53% | 35.11x |
| officedepot.com | 6.27% | 31.61x |
| my.ebay.com | 1.99% | 30.46x |
| justanswer.com | 2.02% | 28.49x |
| dnsrsearch.com | 1.08% | 28.37x |
| shopping.net | 1.37% | 28.24x |
| intuit.com | 1.23% | 27.68x |
| overstock.com | 1.86% | 25.84x |
| buzzfile.com | 1.57% | 25.73x |
| hilton.com | 3.33% | 25.08x |
Composition Percentage:
The overlap percentage between the Ink & Toner Shoppers audience and the Web attribute.
Index: A comparison of the Ink & Toner Shoppers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Ink & Toner Shoppers audience is Electronic Cabling.
| Content Affinity | Composition | Index |
| Electronic Cabling | 0.08% | 32.20x |
| Professional Audio Visual | 0.07% | 25.02x |
| Robotics | 0.11% | 23.42x |
| Online Media Converters | 0.13% | 23.42x |
| Amateur Radios | 0.30% | 23.34x |
| Auctions & Repossessions | 0.10% | 19.57x |
| Machines & Industrial Supplies | 0.35% | 18.70x |
| Home Decoration - Crafts & Kids | 0.05% | 18.40x |
| Chef & Restaurant Resources | 0.10% | 18.40x |
| Bathrooms & Plumbing | 0.14% | 18.40x |
Composition Percentage:
The overlap percentage between the Ink & Toner Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Ink & Toner Shoppers audience to the internet population.
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DEMOGRAPHICS
The Ink & Toner Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male
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