Explore the Ink & Toner Shoppers Audience
Below you'll find more information about the Ink & Toner Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.7 million unique devices whose actions qualify for the Ink & Toner Shoppers audience.
INTERESTS
The Ink & Toner Shoppers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Ink & Toner Shoppers audience is First Aid Researchers.
| Interest | Composition | Index |
| First Aid Researchers | 41.89% | 28.42x |
| Web Conferences and Remote Workers | 47.09% | 26.15x |
| Product Manuals Researchers | 38.36% | 25.56x |
| Credit Score Researchers | 40.59% | 25.11x |
| Mailing & Shipping Shoppers | 35.07% | 25.00x |
| Hardware Shoppers | 32.98% | 24.96x |
| Seasonal Allergy Sufferers | 34.12% | 24.72x |
| Generic Prescription Drug Shoppers | 35.67% | 24.71x |
| Retired Health Insurance Researchers | 33.86% | 24.53x |
| Discount Big Box Shoppers | 34.95% | 24.52x |
Composition Percentage:
The overlap percentage between the Ink & Toner Shoppers audience and the Interest attribute.
Index: A comparison of the Ink & Toner Shoppers audience to the internet population.
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APPAREL RETAILERS
The Ink & Toner Shoppers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Ink & Toner Shoppers audience is Mens Wearhouse.
| Location | Composition | Index |
| Mens Wearhouse | 0.07% | 1.43x |
| Michael Kors | 0.01% | 1.35x |
| Forever 21 | 0.01% | 1.29x |
| Chicos | 0.01% | 1.20x |
| Carhartt | 0.15% | 1.15x |
| Banana Republic | 0.01% | 1.13x |
| Jos A. Bank Clothiers | 0.01% | 1.08x |
| Express | 0.02% | 1.07x |
| Old Navy | 0.02% | 1.06x |
| Buckle | 0.01% | 1.02x |
Composition Percentage:
The overlap percentage between the Ink & Toner Shoppers audience and the Location attribute.
Index: A comparison of the Ink & Toner Shoppers audience to the internet population.
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WEBSITES
The Ink & Toner Shoppers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Ink & Toner Shoppers audience is embroiderydesigns.com.
| Website | Composition | Index |
| embroiderydesigns.com | 1.33% | 49.49x |
| brother-usa.com | 4.12% | 45.45x |
| quill.com | 1.53% | 37.93x |
| craftsy.com | 2.11% | 37.79x |
| g2crowd.com | 1.06% | 35.98x |
| fileinfo.com | 1.15% | 34.74x |
| disk-partition.com | 1.04% | 33.06x |
| digikey.com | 1.87% | 32.76x |
| osxdaily.com | 1.39% | 32.49x |
| apc.com | 1.34% | 32.46x |
Composition Percentage:
The overlap percentage between the Ink & Toner Shoppers audience and the Web attribute.
Index: A comparison of the Ink & Toner Shoppers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Ink & Toner Shoppers audience is Assorted Topics (Discount Shopping, Price Comparison, Custom Stamps, Lamination, Arcade Games, Paper Shredding).
| Content Affinity | Composition | Index |
| Assorted Topics (Discount Shopping, Price Comparison, Custom Stamps, Lamination, Arcade Games, Paper Shredding) | 0.19% | 27.81x |
| Computer Printers | 0.49% | 26.20x |
| Electronic Cabling | 0.91% | 22.79x |
| Home Improvement Contractor | 0.18% | 20.96x |
| Robotics | 0.99% | 20.73x |
| Environmentally Friendly Cars | 0.04% | 18.21x |
| Arts & Crafts | 0.51% | 18.21x |
| Sewing, Embroidery & Quilting | 3.11% | 18.08x |
| Assorted Topics (Animals, Clothing, Events, Education) | 0.02% | 17.89x |
| Assorted Topics (Business Support ToolsForm Templates) | 0.40% | 17.83x |
Composition Percentage:
The overlap percentage between the Ink & Toner Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Ink & Toner Shoppers audience to the internet population.
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DEMOGRAPHICS
The Ink & Toner Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male
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