Dstillery Audiences

INK & TONER SHOPPERS

Audience Size: 4 Million Devices

Explore the Ink & Toner Shoppers Audience

Below you'll find more information about the Ink & Toner Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 4 million unique devices whose actions qualify for the Ink & Toner Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Ink & Toner Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Ink & Toner Shoppers audience is First Aid Researchers.

Interest Composition Index
First Aid Researchers 48.54% 36.96x
Mailing & Shipping Shoppers 43.90% 33.98x
Seasonal Allergy Sufferers 42.41% 33.07x
Hardware Shoppers 40.68% 32.90x
Tax Filers 41.43% 32.31x
Auto Insurance Shoppers 41.17% 32.26x
Credit Score Researchers 45.32% 32.17x
Retired Health Insurance Researchers 38.47% 31.89x
Discount Big Box Shoppers 40.71% 31.24x
Sporting Goods Shoppers 40.24% 31.13x
Composition Percentage: The overlap percentage between the Ink & Toner Shoppers audience and the Interest attribute.
Index: A comparison of the Ink & Toner Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Ink & Toner Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Ink & Toner Shoppers audience is Topshop.

Location Composition Index
Topshop 0.03% 1.51x
Jos A. Bank Clothiers 0.34% 1.49x
Bonobos 0.10% 1.43x
White House Black Market 0.40% 1.36x
Mens Wearhouse 0.52% 1.35x
Buckle 0.29% 1.25x
Johnston and Murphy 0.57% 1.24x
REI 0.02% 1.20x
Columbia 0.01% 1.13x
Express 0.02% 1.02x
Composition Percentage: The overlap percentage between the Ink & Toner Shoppers audience and the Location attribute.
Index: A comparison of the Ink & Toner Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Ink & Toner Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Ink & Toner Shoppers audience is brother-usa.com.

Website Composition Index
brother-usa.com 5.59% 56.99x
tenforums.com 1.56% 47.80x
usa.canon.com 4.19% 47.16x
crutchfield.com 1.12% 43.19x
bbb.org 3.21% 41.87x
embroiderydesigns.com 1.71% 41.68x
harborfreight.com 5.88% 41.26x
xerox.com 2.32% 41.07x
findthecompany.com 2.23% 40.54x
acwholesalers.com 1.23% 40.06x
Composition Percentage: The overlap percentage between the Ink & Toner Shoppers audience and the Web attribute.
Index: A comparison of the Ink & Toner Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Ink & Toner Shoppers audience is Assorted Topics (Discount Shopping, Price Comparison, Custom Stamps, Lamination, Arcade Games, Paper Shredding).

Content Affinity Composition Index
Assorted Topics (Discount Shopping, Price Comparison, Custom Stamps, Lamination, Arcade Games, Paper Shredding) 0.61% 26.11x
Home Improvement Contractor 1.61% 24.59x
Computer Printers 1.13% 24.38x
ISPs & Local Services 0.07% 23.43x
Handyman Tools 0.03% 21.99x
Washington D.C. Hotels 0.01% 20.12x
Electronic Cabling 1.82% 19.87x
Assorted Topics (Insurance, Travel, Viral Media) 0.03% 19.75x
Low Budget Shoppers 1.54% 19.60x
Assorted Topics (Cooking, Games, Viral Media) 0.15% 19.58x
Composition Percentage: The overlap percentage between the Ink & Toner Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Ink & Toner Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Ink & Toner Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male