Explore the Ink & Toner Shoppers Audience
Below you'll find more information about the Ink & Toner Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 4 million unique devices whose actions qualify for the Ink & Toner Shoppers audience.
INTERESTS
The Ink & Toner Shoppers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Ink & Toner Shoppers audience is First Aid Researchers.
| Interest | Composition | Index |
| First Aid Researchers | 48.54% | 36.96x |
| Mailing & Shipping Shoppers | 43.90% | 33.98x |
| Seasonal Allergy Sufferers | 42.41% | 33.07x |
| Hardware Shoppers | 40.68% | 32.90x |
| Tax Filers | 41.43% | 32.31x |
| Auto Insurance Shoppers | 41.17% | 32.26x |
| Credit Score Researchers | 45.32% | 32.17x |
| Retired Health Insurance Researchers | 38.47% | 31.89x |
| Discount Big Box Shoppers | 40.71% | 31.24x |
| Sporting Goods Shoppers | 40.24% | 31.13x |
Composition Percentage:
The overlap percentage between the Ink & Toner Shoppers audience and the Interest attribute.
Index: A comparison of the Ink & Toner Shoppers audience to the internet population.
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APPAREL RETAILERS
The Ink & Toner Shoppers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Ink & Toner Shoppers audience is Topshop.
| Location | Composition | Index |
| Topshop | 0.03% | 1.51x |
| Jos A. Bank Clothiers | 0.34% | 1.49x |
| Bonobos | 0.10% | 1.43x |
| White House Black Market | 0.40% | 1.36x |
| Mens Wearhouse | 0.52% | 1.35x |
| Buckle | 0.29% | 1.25x |
| Johnston and Murphy | 0.57% | 1.24x |
| REI | 0.02% | 1.20x |
| Columbia | 0.01% | 1.13x |
| Express | 0.02% | 1.02x |
Composition Percentage:
The overlap percentage between the Ink & Toner Shoppers audience and the Location attribute.
Index: A comparison of the Ink & Toner Shoppers audience to the internet population.
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WEBSITES
The Ink & Toner Shoppers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Ink & Toner Shoppers audience is brother-usa.com.
| Website | Composition | Index |
| brother-usa.com | 5.59% | 56.99x |
| tenforums.com | 1.56% | 47.80x |
| usa.canon.com | 4.19% | 47.16x |
| crutchfield.com | 1.12% | 43.19x |
| bbb.org | 3.21% | 41.87x |
| embroiderydesigns.com | 1.71% | 41.68x |
| harborfreight.com | 5.88% | 41.26x |
| xerox.com | 2.32% | 41.07x |
| findthecompany.com | 2.23% | 40.54x |
| acwholesalers.com | 1.23% | 40.06x |
Composition Percentage:
The overlap percentage between the Ink & Toner Shoppers audience and the Web attribute.
Index: A comparison of the Ink & Toner Shoppers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Ink & Toner Shoppers audience is Assorted Topics (Discount Shopping, Price Comparison, Custom Stamps, Lamination, Arcade Games, Paper Shredding).
| Content Affinity | Composition | Index |
| Assorted Topics (Discount Shopping, Price Comparison, Custom Stamps, Lamination, Arcade Games, Paper Shredding) | 0.61% | 26.11x |
| Home Improvement Contractor | 1.61% | 24.59x |
| Computer Printers | 1.13% | 24.38x |
| ISPs & Local Services | 0.07% | 23.43x |
| Handyman Tools | 0.03% | 21.99x |
| Washington D.C. Hotels | 0.01% | 20.12x |
| Electronic Cabling | 1.82% | 19.87x |
| Assorted Topics (Insurance, Travel, Viral Media) | 0.03% | 19.75x |
| Low Budget Shoppers | 1.54% | 19.60x |
| Assorted Topics (Cooking, Games, Viral Media) | 0.15% | 19.58x |
Composition Percentage:
The overlap percentage between the Ink & Toner Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Ink & Toner Shoppers audience to the internet population.
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DEMOGRAPHICS
The Ink & Toner Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male
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