Explore the Ink & Toner Shoppers Audience
Below you'll find more information about the Ink & Toner Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.9 million unique devices whose actions qualify for the Ink & Toner Shoppers audience.
INTERESTS
The Ink & Toner Shoppers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Ink & Toner Shoppers audience is First Aid Researchers.
| Interest | Composition | Index |
| First Aid Researchers | 46.64% | 29.00x |
| Mailing & Shipping Shoppers | 43.39% | 27.23x |
| Hardware Shoppers | 37.88% | 26.13x |
| Tax Filers | 39.80% | 25.89x |
| Auto Insurance Shoppers | 41.71% | 25.60x |
| Discount Big Box Shoppers | 36.20% | 24.93x |
| Sale Seekers | 35.43% | 24.92x |
| Retired Health Insurance Researchers | 32.94% | 24.56x |
| Spa and Pool Owners | 36.37% | 24.08x |
| Sporting Goods Shoppers | 36.71% | 24.03x |
Composition Percentage:
The overlap percentage between the Ink & Toner Shoppers audience and the Interest attribute.
Index: A comparison of the Ink & Toner Shoppers audience to the internet population.
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APPAREL RETAILERS
The Ink & Toner Shoppers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Ink & Toner Shoppers audience is Express Outlets.
| Location | Composition | Index |
| Express Outlets | 0.01% | 1.46x |
| Chicos | 0.06% | 1.46x |
| Intermix | 0.01% | 1.41x |
| Michael Kors | 0.03% | 1.39x |
| Tommy Bahama | 0.03% | 1.34x |
| Talbots | 0.06% | 1.32x |
| Madewell | 0.02% | 1.30x |
| Jos A. Bank Clothiers | 0.18% | 1.30x |
| Ralph Lauren | 0.01% | 1.29x |
| LL Bean | 0.01% | 1.29x |
Composition Percentage:
The overlap percentage between the Ink & Toner Shoppers audience and the Location attribute.
Index: A comparison of the Ink & Toner Shoppers audience to the internet population.
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WEBSITES
The Ink & Toner Shoppers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Ink & Toner Shoppers audience is office.xerox.com.
| Website | Composition | Index |
| office.xerox.com | 1.43% | 119.95x |
| so-sew-easy.com | 1.36% | 73.72x |
| keepsakequilting.com | 2.11% | 72.88x |
| computershopper.com | 1.12% | 72.76x |
| capterra.com | 1.69% | 66.51x |
| embroiderydesigns.com | 2.47% | 66.48x |
| modabakeshop.com | 1.09% | 66.15x |
| tomsitpro.com | 1.46% | 63.10x |
| allstitch.net | 1.26% | 61.97x |
| smarthome.com | 1.20% | 61.74x |
Composition Percentage:
The overlap percentage between the Ink & Toner Shoppers audience and the Web attribute.
Index: A comparison of the Ink & Toner Shoppers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Ink & Toner Shoppers audience is Computer Printers.
| Content Affinity | Composition | Index |
| Computer Printers | 2.07% | 28.62x |
| Assorted Topics (Discount Shopping, Price Comparison, Custom Stamps, Lamination, Arcade Games, Paper Shredding) | 1.17% | 26.24x |
| Home Improvement Contractor | 3.62% | 22.95x |
| Electronic Cabling | 2.76% | 21.06x |
| Sewing, Embroidery & Quilting | 6.85% | 20.36x |
| ISPs & Local Services | 0.17% | 19.98x |
| Handyman Tools | 0.06% | 18.93x |
| Home Printing | 1.00% | 18.01x |
| Assorted Topics (Business Support ToolsForm Templates) | 1.33% | 17.82x |
| Rural Living | 0.23% | 17.54x |
Composition Percentage:
The overlap percentage between the Ink & Toner Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Ink & Toner Shoppers audience to the internet population.
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DEMOGRAPHICS
The Ink & Toner Shoppers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female
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