Dstillery Audiences

INK & TONER SHOPPERS

Audience Size: 3 Million Devices

Explore the Ink & Toner Shoppers Audience

Below you'll find more information about the Ink & Toner Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the Ink & Toner Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Ink & Toner Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Ink & Toner Shoppers audience is First Aid Researchers.

Interest Composition Index
First Aid Researchers 45.74% 29.30x
Mailing & Shipping Shoppers 44.35% 26.55x
Hardware Shoppers 35.72% 25.77x
Tax Filers 40.32% 25.27x
Auto Insurance Shoppers 41.23% 25.21x
Sale Seekers 32.60% 24.66x
Discount Big Box Shoppers 33.82% 24.35x
Sporting Goods Shoppers 34.09% 23.51x
Moving Services Shoppers 42.74% 23.03x
Spa and Pool Owners 35.22% 22.99x
Composition Percentage: The overlap percentage between the Ink & Toner Shoppers audience and the Interest attribute.
Index: A comparison of the Ink & Toner Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Ink & Toner Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Ink & Toner Shoppers audience is Supreme.

Location Composition Index
Supreme 0.00% 1.11x
Kate Spade 0.02% 1.07x
REI 0.01% 1.05x
LOFT 0.03% 1.03x
Columbia 0.01% 1.01x
Lane Bryant 0.03% 0.98x
Zara 0.02% 0.98x
Dressbarn 0.03% 0.98x
Chicos 0.04% 0.96x
Hollister 0.01% 0.96x
Composition Percentage: The overlap percentage between the Ink & Toner Shoppers audience and the Location attribute.
Index: A comparison of the Ink & Toner Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Ink & Toner Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Ink & Toner Shoppers audience is office.xerox.com.

Website Composition Index
office.xerox.com 1.83% 106.33x
dreamstime.com 1.07% 62.28x
embroiderydesigns.com 2.55% 61.33x
so-sew-easy.com 1.60% 61.11x
computershopper.com 1.33% 60.45x
keepsakequilting.com 2.48% 59.55x
allstitch.net 1.33% 59.52x
robertkaufman.com 1.42% 57.31x
sewforless.com 1.00% 56.97x
xerox.com 4.14% 55.25x
Composition Percentage: The overlap percentage between the Ink & Toner Shoppers audience and the Web attribute.
Index: A comparison of the Ink & Toner Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Ink & Toner Shoppers audience is Computer Printers.

Content Affinity Composition Index
Computer Printers 2.59% 31.01x
Assorted Topics #11750 (Discount Shopping, Price Comparison, Custom Stamps, Lamination, Arcade Games, Paper Shredding) 1.44% 26.40x
Electronic Cabling 3.26% 21.51x
Sewing, Embroidery & Quilting 8.06% 20.30x
Home Improvement Contractor 4.36% 20.19x
Handyman Tools 0.07% 18.44x
ISPs & Local Services 0.22% 17.77x
Assorted Topics #11640 (Business Support ToolsForm Templates) 1.47% 17.63x
Home Printing 1.21% 16.42x
Decoration & Fabric 0.08% 16.34x
Composition Percentage: The overlap percentage between the Ink & Toner Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Ink & Toner Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Ink & Toner Shoppers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female