Dstillery Audiences

INK & TONER SHOPPERS

Audience Size: 2.7 Million Devices

Explore the Ink & Toner Shoppers Audience

Below you'll find more information about the Ink & Toner Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.7 million unique devices whose actions qualify for the Ink & Toner Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Ink & Toner Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Ink & Toner Shoppers audience is Web Conferences and Remote Workers.

Interest Composition Index
Web Conferences and Remote Workers 42.42% 30.34x
First Aid Researchers 34.72% 29.95x
Product Manuals Researchers 35.44% 27.81x
Retired Health Insurance Researchers 31.16% 27.27x
Seasonal Allergy Sufferers 30.34% 26.87x
Discount Big Box Shoppers 29.40% 26.21x
Credit Score Researchers 36.58% 26.05x
Generic Prescription Drug Shoppers 30.36% 25.87x
Business Filing Researchers 33.73% 25.85x
Home Buyers 28.43% 25.73x
Composition Percentage: The overlap percentage between the Ink & Toner Shoppers audience and the Interest attribute.
Index: A comparison of the Ink & Toner Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Ink & Toner Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Ink & Toner Shoppers audience is Journeys.

Location Composition Index
Journeys 0.02% 1.32x
Mens Wearhouse 0.01% 1.16x
Old Navy 0.02% 1.16x
Carhartt 0.11% 1.14x
Maurices 0.01% 1.12x
Buckle 0.01% 1.11x
Victoria's Secret 0.02% 1.11x
The Childrens Place 0.01% 1.09x
Composition Percentage: The overlap percentage between the Ink & Toner Shoppers audience and the Location attribute.
Index: A comparison of the Ink & Toner Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Ink & Toner Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Ink & Toner Shoppers audience is mouser.com.

Website Composition Index
mouser.com 1.08% 44.71x
xerox.com 1.12% 43.58x
engineeringtoolbox.com 1.28% 39.59x
meredith.com 1.93% 39.55x
usa.canon.com 3.05% 39.04x
tips.net 1.15% 38.15x
amd.com 1.28% 37.41x
lenovo.com 1.85% 36.75x
computerhope.com 2.53% 36.30x
extendoffice.com 2.25% 36.02x
Composition Percentage: The overlap percentage between the Ink & Toner Shoppers audience and the Web attribute.
Index: A comparison of the Ink & Toner Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Ink & Toner Shoppers audience is Computer Printers.

Content Affinity Composition Index
Computer Printers 0.10% 34.20x
Electronic Cabling 0.27% 32.09x
Robotics 0.30% 28.10x
Amateur Radios 0.95% 25.92x
Electronic Document Assembly 0.05% 25.61x
Assorted Topics (Business Support ToolsForm Templates) 0.08% 24.41x
Online Media Converters 0.48% 23.15x
Professional Audio Visual 0.11% 21.36x
Lighting & Power 0.54% 21.16x
Custom Printing 1.01% 20.89x
Composition Percentage: The overlap percentage between the Ink & Toner Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Ink & Toner Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Ink & Toner Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male