Dstillery Audiences

INK & TONER SHOPPERS

Audience Size: 3.1 Million Devices

Explore the Ink & Toner Shoppers Audience

Below you'll find more information about the Ink & Toner Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.1 million unique devices whose actions qualify for the Ink & Toner Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Ink & Toner Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Ink & Toner Shoppers audience is Web Conferences and Remote Workers.

Interest Composition Index
Web Conferences and Remote Workers 39.28% 22.30x
First Aid Researchers 27.42% 20.91x
Product Manuals Researchers 30.21% 20.19x
Laptop Researchers 27.15% 19.72x
Retired Health Insurance Researchers 25.95% 19.47x
Seasonal Allergy Sufferers 25.02% 19.34x
Discount Big Box Shoppers 23.48% 19.33x
Sale Seekers 21.10% 19.03x
Ebay Shoppers 26.85% 18.78x
Hardware Shoppers 20.54% 18.47x
Composition Percentage: The overlap percentage between the Ink & Toner Shoppers audience and the Interest attribute.
Index: A comparison of the Ink & Toner Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Ink & Toner Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Ink & Toner Shoppers audience is Aeropostale.

Location Composition Index
Aeropostale 0.02% 1.49x
J. Crew 0.01% 1.40x
Jos A. Bank Clothiers 0.01% 1.35x
Banana Republic 0.01% 1.17x
Chicos 0.02% 1.15x
American Eagle Outfitters 0.01% 1.15x
Dressbarn 0.01% 1.10x
Carhartt 0.16% 1.08x
Gymboree 0.01% 1.07x
Journeys 0.02% 1.05x
Composition Percentage: The overlap percentage between the Ink & Toner Shoppers audience and the Location attribute.
Index: A comparison of the Ink & Toner Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Ink & Toner Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Ink & Toner Shoppers audience is signin.ebay.com.

Website Composition Index
signin.ebay.com 1.53% 35.11x
officedepot.com 6.27% 31.61x
my.ebay.com 1.99% 30.46x
justanswer.com 2.02% 28.49x
dnsrsearch.com 1.08% 28.37x
shopping.net 1.37% 28.24x
intuit.com 1.23% 27.68x
overstock.com 1.86% 25.84x
buzzfile.com 1.57% 25.73x
hilton.com 3.33% 25.08x
Composition Percentage: The overlap percentage between the Ink & Toner Shoppers audience and the Web attribute.
Index: A comparison of the Ink & Toner Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Ink & Toner Shoppers audience is Electronic Cabling.

Content Affinity Composition Index
Electronic Cabling 0.08% 32.20x
Professional Audio Visual 0.07% 25.02x
Robotics 0.11% 23.42x
Online Media Converters 0.13% 23.42x
Amateur Radios 0.30% 23.34x
Auctions & Repossessions 0.10% 19.57x
Machines & Industrial Supplies 0.35% 18.70x
Home Decoration - Crafts & Kids 0.05% 18.40x
Chef & Restaurant Resources 0.10% 18.40x
Bathrooms & Plumbing 0.14% 18.40x
Composition Percentage: The overlap percentage between the Ink & Toner Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Ink & Toner Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Ink & Toner Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male