Dstillery Audiences

INK & TONER SHOPPERS

Audience Size: 6 Million Devices

Explore the Ink & Toner Shoppers Audience

Below you'll find more information about the Ink & Toner Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 6 million unique devices whose actions qualify for the Ink & Toner Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Ink & Toner Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Ink & Toner Shoppers audience is First Aid Researchers.

Interest Composition Index
First Aid Researchers 48.47% 21.85x
Product Manuals Researchers 36.58% 21.44x
Mailing & Shipping Shoppers 40.57% 20.50x
Retired Health Insurance Researchers 36.51% 20.09x
Seasonal Allergy Sufferers 40.95% 20.05x
Hardware Shoppers 39.85% 19.90x
Auto Insurance Shoppers 38.52% 19.72x
Credit Score Researchers 46.42% 19.60x
Big Box Shoppers 38.29% 19.53x
Tax Filers 41.01% 19.53x
Composition Percentage: The overlap percentage between the Ink & Toner Shoppers audience and the Interest attribute.
Index: A comparison of the Ink & Toner Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Ink & Toner Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Ink & Toner Shoppers audience is REI.

Location Composition Index
REI 0.01% 1.37x
Jos A. Bank Clothiers 0.04% 1.22x
American Apparel 0.02% 1.18x
Tommy Bahama 0.01% 1.15x
Chicos 0.04% 1.13x
Lululemon 0.03% 1.12x
Free People 0.02% 1.12x
Ralph Lauren 0.01% 1.11x
Mens Wearhouse 0.05% 1.10x
Uniqlo 0.01% 1.08x
Composition Percentage: The overlap percentage between the Ink & Toner Shoppers audience and the Location attribute.
Index: A comparison of the Ink & Toner Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Ink & Toner Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Ink & Toner Shoppers audience is embroiderydesigns.com.

Website Composition Index
embroiderydesigns.com 1.18% 34.22x
usa.canon.com 1.78% 33.34x
brother-usa.com 4.13% 31.36x
harborfreight.com 2.20% 30.10x
findthecompany.com 1.03% 29.55x
quill.com 1.73% 29.29x
dingit.tv 1.51% 29.18x
craftsy.com 2.86% 28.96x
bbb.org 1.17% 27.51x
calculator.net 1.18% 27.24x
Composition Percentage: The overlap percentage between the Ink & Toner Shoppers audience and the Web attribute.
Index: A comparison of the Ink & Toner Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Ink & Toner Shoppers audience is Assorted Topics (Discount Shopping, Price Comparison, Custom Stamps, Lamination, Arcade Games, Paper Shredding).

Content Affinity Composition Index
Assorted Topics (Discount Shopping, Price Comparison, Custom Stamps, Lamination, Arcade Games, Paper Shredding) 0.26% 19.31x
ISPs & Local Services 0.03% 18.90x
Computer Printers 0.60% 18.61x
Home Improvement Contractor 0.61% 17.93x
Assorted Topics (Cooking, Games, Viral Media) 0.07% 16.70x
Assorted Topics (Insurance, Travel, Viral Media) 0.01% 15.92x
Electronic Cabling 1.03% 15.51x
Discount Shopping 1.67% 15.12x
Content Streamers & Downloaders 0.03% 14.24x
Handyman Tools 0.01% 14.18x
Composition Percentage: The overlap percentage between the Ink & Toner Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Ink & Toner Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Ink & Toner Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male