INK & TONER SHOPPERS

Audience Size: 3.3 Million Devices

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Explore the Ink & Toner Shoppers Audience

Below you'll find more information about the Ink & Toner Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.3 million unique devices whose actions qualify for the Ink & Toner Shoppers audience.

INTERESTS

The Ink & Toner Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Ink & Toner Shoppers audience is First Aid Researchers.

Interest	Composition	Index
First Aid Researchers	46.40%	27.48x
Mailing & Shipping Shoppers	45.74%	25.16x
Auto Insurance Shoppers	40.54%	24.36x
Tax Filers	40.34%	24.21x
Hardware Shoppers	35.95%	24.06x
Sale Seekers	32.20%	23.83x
Discount Big Box Shoppers	33.20%	22.99x
Sporting Goods Shoppers	33.98%	22.16x
High-End Camera Shoppers	41.07%	21.80x
Spa and Pool Owners	34.51%	21.66x

Composition Percentage: The overlap percentage between the Ink & Toner Shoppers audience and the Interest attribute.

Index: A comparison of the Ink & Toner Shoppers audience to the internet population.

APPAREL RETAILERS

The Ink & Toner Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Ink & Toner Shoppers audience is Chicos.

Location	Composition	Index
Chicos	0.04%	1.22x
Gymboree	0.02%	1.21x
Express	0.02%	1.09x
Dressbarn	0.03%	1.07x
Carhartt	0.14%	1.01x
Talbots	0.03%	1.00x
Charlotte Russe	0.01%	1.00x
Lorna Jane	0.00%	0.99x
Aeropostale	0.02%	0.98x
LOFT	0.03%	0.98x

Composition Percentage: The overlap percentage between the Ink & Toner Shoppers audience and the Location attribute.

Index: A comparison of the Ink & Toner Shoppers audience to the internet population.

WEBSITES

The Ink & Toner Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Ink & Toner Shoppers audience is office.xerox.com.

Website	Composition	Index
office.xerox.com	2.10%	103.19x
ptouchdirect.com	0.24%	102.34x
allbrands.com	0.27%	100.28x
babylock.com	1.04%	99.16x
embroidery-boutique.com	0.15%	95.47x
bernina.com	0.96%	92.69x
brothermall.com	0.68%	92.64x
fivestarfonts.com	0.23%	83.18x
accuquilt.com	0.90%	82.71x
cmemag.com	0.40%	78.60x

Composition Percentage: The overlap percentage between the Ink & Toner Shoppers audience and the Web attribute.

Index: A comparison of the Ink & Toner Shoppers audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Ink & Toner Shoppers audience is Computer Printers.

Content Affinity	Composition	Index
Computer Printers	2.71%	29.94x
Assorted Topics #11750 (Discount Shopping, Price Comparison, Custom Stamps, Lamination, Arcade Games, Paper Shredding)	1.48%	24.82x
Electronic Cabling	3.31%	20.41x
Sewing, Embroidery & Quilting	7.84%	19.83x
Home Improvement Contractor	4.59%	18.92x
Assorted Topics #11640 (Business Support ToolsForm Templates)	1.51%	16.56x
Home Printing	1.25%	16.33x
ISPs & Local Services	0.23%	16.11x
Handyman Tools	0.07%	16.11x
Robotics	2.41%	15.25x

Composition Percentage: The overlap percentage between the Ink & Toner Shoppers audience and the Content Affinity attribute.

Index: A comparison of the Ink & Toner Shoppers audience to the internet population.

DEMOGRAPHICS

The Ink & Toner Shoppers audience resonates most for the following age and income brackets.

Age

45-54

Income

$150,000-$249,999