Dstillery Audiences

INK & TONER SHOPPERS

Audience Size: 2.9 Million Devices

Explore the Ink & Toner Shoppers Audience

Below you'll find more information about the Ink & Toner Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.9 million unique devices whose actions qualify for the Ink & Toner Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Ink & Toner Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Ink & Toner Shoppers audience is First Aid Researchers.

Interest Composition Index
First Aid Researchers 41.02% 95.33x
Mailing & Shipping Shoppers 26.56% 81.56x
Generic Prescription Drug Shoppers 39.84% 81.56x
Web Conferences and Remote Workers 40.62% 81.15x
Hardware Shoppers 27.34% 80.01x
Product Manuals Researchers 37.89% 78.53x
Credit Score Researchers 39.06% 78.03x
Retired Health Insurance Researchers 30.47% 76.54x
Seasonal Allergy Sufferers 28.91% 76.48x
Budget Small Business Researchers 37.50% 74.91x
Composition Percentage: The overlap percentage between the Ink & Toner Shoppers audience and the Interest attribute.
Index: A comparison of the Ink & Toner Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Ink & Toner Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Ink & Toner Shoppers audience is Old Navy.

Location Composition Index
Old Navy 0.07% 3.26x
Carhartt 0.33% 2.02x
Maurices 0.01% 0.95x
Composition Percentage: The overlap percentage between the Ink & Toner Shoppers audience and the Location attribute.
Index: A comparison of the Ink & Toner Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Ink & Toner Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Ink & Toner Shoppers audience is brother-usa.com.

Website Composition Index
brother-usa.com 2.43% 48.91x
digikey.com 1.10% 36.46x
xerox.com 1.51% 32.07x
speakeasy.net 1.50% 30.50x
mouser.com 2.42% 30.44x
papermart.com 1.05% 30.10x
simplicity.com 1.03% 30.00x
quiltingcompany.com 1.08% 29.75x
godaddy.com 1.04% 29.72x
goodrx.com 1.79% 28.93x
Composition Percentage: The overlap percentage between the Ink & Toner Shoppers audience and the Web attribute.
Index: A comparison of the Ink & Toner Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Ink & Toner Shoppers audience is Assorted Topics (Discount Shopping, Price Comparison, Custom Stamps, Lamination, Arcade Games, Paper Shredding).

Content Affinity Composition Index
Assorted Topics (Discount Shopping, Price Comparison, Custom Stamps, Lamination, Arcade Games, Paper Shredding) 0.10% 30.71x
Computer Printers 0.31% 30.42x
Medical Diagnostics 11.33% 27.73x
Routers, Switches & Networking 14.45% 26.62x
Home Improvement Contractor 0.10% 24.60x
Law School 5.47% 24.60x
Furniture Shopping 16.80% 24.24x
Appliances & Reviews 21.48% 23.74x
Robotics 0.76% 22.57x
Legal Information Research Cluster 8.59% 22.16x
Composition Percentage: The overlap percentage between the Ink & Toner Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Ink & Toner Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Ink & Toner Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male