Explore the Ink & Toner Shoppers Audience
Below you'll find more information about the Ink & Toner Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.7 million unique devices whose actions qualify for the Ink & Toner Shoppers audience.
INTERESTS
The Ink & Toner Shoppers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Ink & Toner Shoppers audience is Web Conferences and Remote Workers.
| Interest | Composition | Index |
| Web Conferences and Remote Workers | 39.94% | 25.35x |
| First Aid Researchers | 29.37% | 24.80x |
| Retired Health Insurance Researchers | 27.17% | 23.57x |
| Product Manuals Researchers | 31.33% | 23.56x |
| Seasonal Allergy Sufferers | 25.96% | 23.09x |
| Discount Big Box Shoppers | 24.67% | 22.70x |
| Laptop Researchers | 27.48% | 22.45x |
| Ebay Shoppers | 27.82% | 21.93x |
| Sale Seekers | 22.07% | 21.90x |
| Hardware Shoppers | 21.00% | 21.76x |
Composition Percentage:
The overlap percentage between the Ink & Toner Shoppers audience and the Interest attribute.
Index: A comparison of the Ink & Toner Shoppers audience to the internet population.
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APPAREL RETAILERS
The Ink & Toner Shoppers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Ink & Toner Shoppers audience is Carhartt.
| Location | Composition | Index |
| Carhartt | 0.05% | 1.07x |
Composition Percentage:
The overlap percentage between the Ink & Toner Shoppers audience and the Location attribute.
Index: A comparison of the Ink & Toner Shoppers audience to the internet population.
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WEBSITES
The Ink & Toner Shoppers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Ink & Toner Shoppers audience is xerox.com.
| Website | Composition | Index |
| xerox.com | 1.22% | 45.41x |
| usa.canon.com | 1.79% | 39.14x |
| meredith.com | 1.15% | 37.79x |
| lenovo.com | 1.05% | 36.56x |
| computerhope.com | 1.48% | 36.31x |
| answersite.com | 1.26% | 36.22x |
| extendoffice.com | 1.32% | 35.95x |
| signin.ebay.com | 2.08% | 35.89x |
| dell.com | 1.44% | 34.72x |
| easeus.com | 1.24% | 33.82x |
Composition Percentage:
The overlap percentage between the Ink & Toner Shoppers audience and the Web attribute.
Index: A comparison of the Ink & Toner Shoppers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Ink & Toner Shoppers audience is Electronic Cabling.
| Content Affinity | Composition | Index |
| Electronic Cabling | 0.12% | 29.96x |
| Professional Audio Visual | 0.09% | 28.20x |
| Robotics | 0.15% | 24.62x |
| Amateur Radios | 0.47% | 23.94x |
| Online Media Converters | 0.24% | 23.18x |
| Health & Safety Compliance | 0.15% | 21.90x |
| Bathrooms & Plumbing | 0.23% | 21.46x |
| Machines & Industrial Supplies | 0.48% | 19.43x |
| Holiday Gifts | 0.05% | 19.25x |
| Assorted Topics (Games, Calendars, Journals, Pillows, Fitness) | 0.12% | 19.19x |
Composition Percentage:
The overlap percentage between the Ink & Toner Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Ink & Toner Shoppers audience to the internet population.
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DEMOGRAPHICS
The Ink & Toner Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male
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