Dstillery Audiences

INK & TONER SHOPPERS

Audience Size: 2.4 Million Devices

Explore the Ink & Toner Shoppers Audience

Below you'll find more information about the Ink & Toner Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.4 million unique devices whose actions qualify for the Ink & Toner Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Ink & Toner Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Ink & Toner Shoppers audience is Web Conferences and Remote Workers.

Interest Composition Index
Web Conferences and Remote Workers 31.25% 20.42x
Laptop Researchers 20.43% 19.23x
Mac Users 14.33% 18.48x
IT Decision Makers 16.28% 18.09x
First Aid Researchers 17.35% 17.36x
Christmas Lights Shoppers 16.00% 16.87x
Product Manuals Researchers 21.13% 16.76x
Seasonal Allergy Sufferers 13.89% 16.68x
High End TV Shoppers 17.18% 16.52x
Mailing & Shipping Shoppers 11.13% 16.50x
Composition Percentage: The overlap percentage between the Ink & Toner Shoppers audience and the Interest attribute.
Index: A comparison of the Ink & Toner Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Ink & Toner Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Ink & Toner Shoppers audience is Gymboree.

Location Composition Index
Gymboree 0.01% 1.22x
Banana Republic 0.01% 1.18x
Lane Bryant 0.01% 1.08x
Express 0.01% 1.03x
Gap 0.01% 1.02x
Journeys 0.02% 1.00x
Chicos 0.01% 0.99x
Maurices 0.02% 0.97x
Carhartt 0.13% 0.97x
Old Navy 0.02% 0.94x
Composition Percentage: The overlap percentage between the Ink & Toner Shoppers audience and the Location attribute.
Index: A comparison of the Ink & Toner Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Ink & Toner Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Ink & Toner Shoppers audience is manualslib.com.

Website Composition Index
manualslib.com 3.75% 24.10x
newegg.com 10.39% 23.08x
petri.com 1.20% 21.86x
ghacks.net 2.23% 20.49x
computerworld.com 1.72% 20.27x
tenforums.com 4.00% 19.57x
cyberciti.biz 1.11% 19.26x
winhelponline.com 1.16% 18.30x
cnx-software.com 1.15% 18.21x
adamtheautomator.com 1.50% 17.92x
Composition Percentage: The overlap percentage between the Ink & Toner Shoppers audience and the Web attribute.
Index: A comparison of the Ink & Toner Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Ink & Toner Shoppers audience is Routers, Switches & Networking.

Content Affinity Composition Index
Routers, Switches & Networking 4.15% 16.23x
Sewing, Embroidery & Quilting 1.10% 16.00x
Machines & Industrial Supplies 0.08% 14.92x
Custom Printing 0.23% 14.81x
Assorted Topics (Pharmacies, Telemarketing Jobs, Women's Clothing) 0.10% 14.58x
Discount Books 0.04% 13.87x
Computers & Accessories 10.83% 13.30x
Data Centers 0.51% 13.13x
Telescopes 0.07% 13.03x
Arts & Crafts 0.06% 13.03x
Composition Percentage: The overlap percentage between the Ink & Toner Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Ink & Toner Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Ink & Toner Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male