Explore the Ink & Toner Shoppers Audience
Below you'll find more information about the Ink & Toner Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.9 million unique devices whose actions qualify for the Ink & Toner Shoppers audience.
INTERESTS
The Ink & Toner Shoppers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Ink & Toner Shoppers audience is Web Conferences and Remote Workers.
| Interest | Composition | Index |
| Web Conferences and Remote Workers | 43.80% | 25.63x |
| Product Manuals Researchers | 30.18% | 24.51x |
| First Aid Researchers | 37.45% | 24.14x |
| Laptop Researchers | 30.00% | 22.07x |
| Credit Score Researchers | 38.50% | 22.03x |
| Business Filing Researchers | 34.94% | 21.52x |
| Budget Small Business Researchers | 36.48% | 21.24x |
| Retired Health Insurance Researchers | 34.73% | 21.22x |
| Seasonal Allergy Sufferers | 33.02% | 20.92x |
| Discount Big Box Shoppers | 33.20% | 20.80x |
Composition Percentage:
The overlap percentage between the Ink & Toner Shoppers audience and the Interest attribute.
Index: A comparison of the Ink & Toner Shoppers audience to the internet population.
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APPAREL RETAILERS
The Ink & Toner Shoppers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Ink & Toner Shoppers audience is Talbots.
| Location | Composition | Index |
| Talbots | 0.01% | 1.68x |
| White House Black Market | 0.02% | 1.59x |
| Lane Bryant | 0.01% | 1.37x |
| American Eagle Outfitters | 0.01% | 1.26x |
| Chicos | 0.01% | 1.23x |
| Banana Republic | 0.01% | 1.21x |
| Victoria's Secret | 0.02% | 1.21x |
| Carhartt | 0.16% | 1.15x |
| Mens Wearhouse | 0.01% | 1.09x |
| The Childrens Place | 0.01% | 1.06x |
Composition Percentage:
The overlap percentage between the Ink & Toner Shoppers audience and the Location attribute.
Index: A comparison of the Ink & Toner Shoppers audience to the internet population.
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WEBSITES
The Ink & Toner Shoppers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Ink & Toner Shoppers audience is brother-usa.com.
| Website | Composition | Index |
| brother-usa.com | 1.35% | 49.67x |
| xerox.com | 1.21% | 34.96x |
| speakeasy.net | 1.03% | 34.04x |
| mouser.com | 1.66% | 33.40x |
| goodrx.com | 1.03% | 32.22x |
| geforce.com | 1.03% | 30.96x |
| nationalnotary.org | 1.28% | 30.86x |
| meredith.com | 2.95% | 30.69x |
| westmarine.com | 1.43% | 30.33x |
| everymac.com | 1.37% | 29.64x |
Composition Percentage:
The overlap percentage between the Ink & Toner Shoppers audience and the Web attribute.
Index: A comparison of the Ink & Toner Shoppers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Ink & Toner Shoppers audience is Computer Printers.
| Content Affinity | Composition | Index |
| Computer Printers | 0.16% | 26.49x |
| Home Improvement Contractor | 0.08% | 26.36x |
| Electronic Cabling | 0.45% | 23.84x |
| Assorted Topics (Discount Shopping, Price Comparison, Custom Stamps, Lamination, Arcade Games, Paper Shredding) | 0.06% | 23.59x |
| Robotics | 0.50% | 20.14x |
| Assorted Topics (Business Support ToolsForm Templates) | 0.17% | 18.53x |
| Electronic Document Assembly | 0.10% | 18.47x |
| Amateur Radios | 1.45% | 17.65x |
| Electrical Engineering | 1.35% | 17.42x |
| Online Media Converters | 0.84% | 16.99x |
Composition Percentage:
The overlap percentage between the Ink & Toner Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Ink & Toner Shoppers audience to the internet population.
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DEMOGRAPHICS
The Ink & Toner Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male
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