Explore the Ink & Toner Shoppers Audience
Below you'll find more information about the Ink & Toner Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.1 million unique devices whose actions qualify for the Ink & Toner Shoppers audience.
INTERESTS
The Ink & Toner Shoppers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Ink & Toner Shoppers audience is First Aid Researchers.
| Interest | Composition | Index |
| First Aid Researchers | 44.59% | 59.29x |
| Mailing & Shipping Shoppers | 40.91% | 53.45x |
| Hardware Shoppers | 34.65% | 51.79x |
| Seasonal Allergy Sufferers | 39.35% | 51.34x |
| Tax Filers | 36.05% | 50.71x |
| Auto Insurance Shoppers | 36.14% | 50.33x |
| Credit Score Researchers | 41.12% | 49.57x |
| Discount Big Box Shoppers | 34.44% | 49.53x |
| Big Box Shoppers | 34.77% | 47.54x |
| Sale Seekers | 30.63% | 47.45x |
Composition Percentage:
The overlap percentage between the Ink & Toner Shoppers audience and the Interest attribute.
Index: A comparison of the Ink & Toner Shoppers audience to the internet population.
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APPAREL RETAILERS
The Ink & Toner Shoppers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Ink & Toner Shoppers audience is Jos A. Bank Clothiers.
| Location | Composition | Index |
| Jos A. Bank Clothiers | 0.40% | 1.48x |
| Bonobos | 0.09% | 1.29x |
| Mens Wearhouse | 0.57% | 1.29x |
| White House Black Market | 0.32% | 1.25x |
| REI | 0.02% | 1.21x |
| Buckle | 0.23% | 1.18x |
| Supreme | 0.01% | 1.14x |
| Johnston and Murphy | 0.30% | 1.13x |
| Forever 21 | 0.06% | 1.11x |
| Urban Outfitters | 0.06% | 1.11x |
Composition Percentage:
The overlap percentage between the Ink & Toner Shoppers audience and the Location attribute.
Index: A comparison of the Ink & Toner Shoppers audience to the internet population.
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WEBSITES
The Ink & Toner Shoppers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Ink & Toner Shoppers audience is brother-usa.com.
| Website | Composition | Index |
| brother-usa.com | 8.88% | 50.59x |
| keepsakequilting.com | 1.44% | 49.69x |
| tenforums.com | 2.37% | 42.23x |
| xerox.com | 3.01% | 42.02x |
| embroiderydesigns.com | 2.11% | 41.02x |
| usa.canon.com | 6.74% | 40.94x |
| ebags.com | 1.04% | 40.31x |
| sony.com | 1.21% | 39.32x |
| rheem.com | 1.35% | 38.63x |
| burdastyle.com | 1.22% | 38.24x |
Composition Percentage:
The overlap percentage between the Ink & Toner Shoppers audience and the Web attribute.
Index: A comparison of the Ink & Toner Shoppers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Ink & Toner Shoppers audience is Computer Printers.
| Content Affinity | Composition | Index |
| Computer Printers | 2.20% | 39.97x |
| Assorted Topics (Discount Shopping, Price Comparison, Custom Stamps, Lamination, Arcade Games, Paper Shredding) | 1.24% | 39.01x |
| Home Improvement Contractor | 3.38% | 33.51x |
| ISPs & Local Services | 0.15% | 32.67x |
| Handyman Tools | 0.06% | 31.39x |
| Electronic Cabling | 3.23% | 29.84x |
| Sewing, Embroidery & Quilting | 7.54% | 27.19x |
| Low Budget Shoppers | 2.94% | 25.19x |
| Decoration & Fabric | 0.07% | 25.11x |
| Home Printing | 0.95% | 25.08x |
Composition Percentage:
The overlap percentage between the Ink & Toner Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Ink & Toner Shoppers audience to the internet population.
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DEMOGRAPHICS
The Ink & Toner Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male
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