Dstillery Audiences

INSTAGRAM INFLUENCERS

Audience Size: 10.6 Million Devices

Explore the Instagram Influencers Audience

Below you'll find more information about the Instagram Influencers audience, broken down in different categories based on their digital and physical behaviors. These are 10.6 million unique devices whose actions qualify for the Instagram Influencers audience.

Dstillery Crafted Audiences

INTERESTS

The Instagram Influencers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Instagram Influencers audience is Women’s Fashion Blogs Readers.

Interest Composition Index
Women’s Fashion Blogs Readers 17.26% 18.04x
Women’s Lifestyle Blogs Researchers 14.27% 17.72x
Women's Fashion Magazine Readers 15.20% 17.69x
Trendy Shoe Shoppers 13.47% 17.47x
Women's Fitness Enthusiasts 13.49% 17.21x
Wedding Registrants 15.27% 17.10x
Women's Health Researchers 13.70% 17.08x
Luxury Second Home Owners 13.80% 16.87x
Home Custom Bedroom Decorators 9.78% 16.82x
Custom Home Lighting Shoppers 9.78% 16.81x
Composition Percentage: The overlap percentage between the Instagram Influencers audience and the Interest attribute.
Index: A comparison of the Instagram Influencers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Instagram Influencers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Instagram Influencers audience is J. Crew.

Location Composition Index
J. Crew 0.01% 1.38x
Dressbarn 0.02% 1.28x
Chicos 0.02% 1.26x
Talbots 0.01% 1.26x
Victoria's Secret 0.03% 1.22x
Jos A. Bank Clothiers 0.01% 1.19x
Gymboree 0.01% 1.18x
LOFT 0.02% 1.15x
Banana Republic 0.01% 1.14x
Old Navy 0.03% 1.14x
Composition Percentage: The overlap percentage between the Instagram Influencers audience and the Location attribute.
Index: A comparison of the Instagram Influencers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Instagram Influencers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Instagram Influencers audience is fashionista.com.

Website Composition Index
fashionista.com 5.90% 15.52x
domino.com 3.83% 15.41x
cupcakesandcashmere.com 1.22% 15.39x
40plusstyle.com 1.29% 15.26x
thezoereport.com 16.03% 15.16x
petitedressing.com 1.06% 15.10x
hgtv.ca 1.14% 15.08x
championdaily.com 1.18% 15.03x
fitwirr.com 1.41% 14.81x
camillestyles.com 6.58% 14.49x
Composition Percentage: The overlap percentage between the Instagram Influencers audience and the Web attribute.
Index: A comparison of the Instagram Influencers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Instagram Influencers audience is Hair & Beauty.

Content Affinity Composition Index
Hair & Beauty 0.01% 9.33x
Mysticism 0.03% 8.84x
Travel, Food, Fashion & Fitness 1.03% 8.68x
Fashion Cluster 5.02% 8.42x
Perfume, Makeup & Cosmetics 0.14% 8.18x
Beauty & Cosmetics 0.18% 8.03x
Teen Hair 0.68% 7.86x
Local & Travel England - East Midlands 0.05% 7.71x
African-American Hair 0.16% 7.40x
Diamonds & Precious Metals 0.02% 7.39x
Composition Percentage: The overlap percentage between the Instagram Influencers audience and the Content Affinity attribute.
Index: A comparison of the Instagram Influencers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Instagram Influencers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female