Dstillery Audiences

INSURANCE NEWS READERS

Audience Size: 6.4 Million Devices

Explore the Insurance News Readers Audience

Below you'll find more information about the Insurance News Readers audience, broken down in different categories based on their digital and physical behaviors. These are 6.4 million unique devices whose actions qualify for the Insurance News Readers audience.

Dstillery Crafted Audiences

INTERESTS

The Insurance News Readers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Insurance News Readers audience is Early Retirment Planners.

Interest Composition Index
Early Retirment Planners 10.37% 4.04x
Early Retirement Planners 10.24% 4.02x
Medical Coding Content Readers 11.30% 3.52x
Social Security Researchers 8.72% 3.28x
Medical Technology News Readers 10.60% 3.18x
Shared Work Space Researchers 7.47% 3.00x
Background Check Users 12.63% 3.00x
Adjustable Desks Shoppers 10.66% 2.94x
Insurance Professionals 5.29% 2.82x
Car Lease Researchers 8.13% 2.80x
Composition Percentage: The overlap percentage between the Insurance News Readers audience and the Interest attribute.
Index: A comparison of the Insurance News Readers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Insurance News Readers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Insurance News Readers audience is Chicos.

Location Composition Index
Chicos 0.01% 1.18x
Mens Wearhouse 0.01% 1.05x
Carhartt 0.09% 0.94x
Maurices 0.01% 0.92x
The Childrens Place 0.01% 0.91x
Journeys 0.01% 0.84x
Old Navy 0.01% 0.84x
Victoria's Secret 0.01% 0.77x
Composition Percentage: The overlap percentage between the Insurance News Readers audience and the Location attribute.
Index: A comparison of the Insurance News Readers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Insurance News Readers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Insurance News Readers audience is spglobal.com.

Website Composition Index
spglobal.com 1.49% 5.65x
marketscreener.com 1.24% 4.85x
natlawreview.com 3.14% 4.27x
corporationwiki.com 2.23% 4.23x
yellowpages.com 5.57% 4.15x
owler.com 1.67% 4.03x
lawinsider.com 1.42% 3.90x
law.com 1.80% 3.46x
glassdoor.ca 1.34% 3.24x
nadaguides.com 5.19% 3.01x
Composition Percentage: The overlap percentage between the Insurance News Readers audience and the Web attribute.
Index: A comparison of the Insurance News Readers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Insurance News Readers audience is Insurance Cluster.

Content Affinity Composition Index
Insurance Cluster 0.06% 14.50x
Institutional Investing 0.04% 12.42x
Credit Unions & Consumer Protection 0.02% 10.50x
Business News & Information Readers 0.13% 9.09x
Real Estate Cluster 0.09% 8.25x
Human Resources & Employee Management 0.06% 7.90x
Accounting 0.45% 7.73x
Medical Journals 0.29% 7.22x
Legal Information Research Cluster 1.70% 7.11x
Retail Industry News 0.03% 6.41x
Composition Percentage: The overlap percentage between the Insurance News Readers audience and the Content Affinity attribute.
Index: A comparison of the Insurance News Readers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Insurance News Readers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male