Dstillery Audiences

INSURANCE NEWS READERS

Audience Size: 5.2 Million Devices

Explore the Insurance News Readers Audience

Below you'll find more information about the Insurance News Readers audience, broken down in different categories based on their digital and physical behaviors. These are 5.2 million unique devices whose actions qualify for the Insurance News Readers audience.

Dstillery Crafted Audiences

INTERESTS

The Insurance News Readers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Insurance News Readers audience is Early Retirement Planners.

Interest Composition Index
Early Retirement Planners 10.80% 3.79x
Early Retirment Planners 11.06% 3.79x
Background Check Users 13.48% 3.09x
Adjustable Desks Shoppers 12.96% 3.05x
Medical Coding Content Readers 11.72% 3.05x
Social Security Researchers 8.92% 2.98x
Key West Florida Trip Planners 9.46% 2.84x
Fitness Activity Tracker Users 8.05% 2.75x
Medical Technology News Readers 9.08% 2.69x
Car Lease Researchers 7.89% 2.56x
Composition Percentage: The overlap percentage between the Insurance News Readers audience and the Interest attribute.
Index: A comparison of the Insurance News Readers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Insurance News Readers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Insurance News Readers audience is Victoria's Secret.

Location Composition Index
Victoria's Secret 0.01% 1.13x
Journeys 0.01% 1.03x
Zumiez 0.01% 1.02x
Maurices 0.02% 0.92x
Carhartt 0.06% 0.91x
Composition Percentage: The overlap percentage between the Insurance News Readers audience and the Location attribute.
Index: A comparison of the Insurance News Readers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Insurance News Readers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Insurance News Readers audience is natlawreview.com.

Website Composition Index
natlawreview.com 2.26% 4.45x
corporationwiki.com 1.47% 3.89x
recordonline.com 1.11% 3.83x
elpasotimes.com 1.10% 3.05x
lawinsider.com 2.04% 2.90x
southbendtribune.com 1.00% 2.69x
seacoastonline.com 1.18% 2.53x
yellowpages.com 6.06% 2.49x
tcpalm.com 1.12% 2.42x
pandora.com 1.68% 2.41x
Composition Percentage: The overlap percentage between the Insurance News Readers audience and the Web attribute.
Index: A comparison of the Insurance News Readers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Insurance News Readers audience is Insurance Cluster.

Content Affinity Composition Index
Insurance Cluster 0.02% 23.92x
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 0.40% 14.76x
Business News & Information Readers 0.02% 13.05x
Health & Safety Compliance 0.01% 11.26x
Human Resources & Employee Management 0.03% 7.87x
Personal Investment & Advisor Researchers 0.46% 7.77x
Medical Journals 0.25% 7.67x
Legal Information Research Cluster 0.82% 7.42x
Mortgages & Insurance 0.09% 6.17x
Assorted Topics (Pharmacies, Telemarketing Jobs, Women's Clothing) 0.03% 6.15x
Composition Percentage: The overlap percentage between the Insurance News Readers audience and the Content Affinity attribute.
Index: A comparison of the Insurance News Readers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Insurance News Readers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male