Dstillery Audiences

INSURANCE NEWS READERS

Audience Size: 6.9 Million Devices

Explore the Insurance News Readers Audience

Below you'll find more information about the Insurance News Readers audience, broken down in different categories based on their digital and physical behaviors. These are 6.9 million unique devices whose actions qualify for the Insurance News Readers audience.

Dstillery Crafted Audiences

INTERESTS

The Insurance News Readers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Insurance News Readers audience is Early Retirment Planners.

Interest Composition Index
Early Retirment Planners 10.48% 3.94x
Early Retirement Planners 10.40% 3.93x
Medical Coding Content Readers 10.68% 3.46x
Social Security Researchers 8.50% 3.22x
Medical Technology News Readers 10.66% 3.22x
Adjustable Desks Shoppers 11.93% 3.15x
Background Check Users 12.35% 3.06x
Shared Work Space Researchers 6.92% 3.03x
Key West Florida Trip Planners 8.77% 2.98x
Insurance Professionals 4.77% 2.81x
Composition Percentage: The overlap percentage between the Insurance News Readers audience and the Interest attribute.
Index: A comparison of the Insurance News Readers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Insurance News Readers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Insurance News Readers audience is Express.

Location Composition Index
Express 0.01% 1.22x
Jos A. Bank Clothiers 0.01% 1.17x
Banana Republic 0.01% 1.15x
Mens Wearhouse 0.02% 1.10x
American Eagle Outfitters 0.01% 1.06x
Chicos 0.01% 1.06x
Victoria's Secret 0.02% 1.06x
The Childrens Place 0.01% 1.05x
White House Black Market 0.01% 1.04x
Lane Bryant 0.01% 1.03x
Composition Percentage: The overlap percentage between the Insurance News Readers audience and the Location attribute.
Index: A comparison of the Insurance News Readers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Insurance News Readers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Insurance News Readers audience is marketscreener.com.

Website Composition Index
marketscreener.com 1.02% 4.68x
natlawreview.com 2.53% 4.59x
corporationwiki.com 1.94% 4.35x
yellowpages.com 5.95% 4.13x
law.com 1.27% 3.75x
lawinsider.com 1.38% 3.74x
glassdoor.ca 1.24% 3.29x
nadaguides.com 3.96% 2.81x
allacronyms.com 1.07% 2.73x
icd10data.com 1.12% 2.53x
Composition Percentage: The overlap percentage between the Insurance News Readers audience and the Web attribute.
Index: A comparison of the Insurance News Readers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Insurance News Readers audience is Insurance Cluster.

Content Affinity Composition Index
Insurance Cluster 0.03% 14.90x
Business News & Information Readers 0.05% 9.91x
Retail Industry News 0.02% 9.56x
Institutional Investing 0.01% 9.41x
Health & Safety Compliance 0.01% 8.10x
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 0.05% 7.18x
Medical Journals 0.24% 7.12x
Credit Unions & Consumer Protection 0.02% 7.11x
Real Estate Cluster 0.06% 7.09x
Accounting 0.33% 7.08x
Composition Percentage: The overlap percentage between the Insurance News Readers audience and the Content Affinity attribute.
Index: A comparison of the Insurance News Readers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Insurance News Readers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male