Dstillery Audiences

INSURANCE PROFESSIONALS

Audience Size: 2.9 Million Devices

Explore the Insurance Professionals Audience

Below you'll find more information about the Insurance Professionals audience, broken down in different categories based on their digital and physical behaviors. These are 2.9 million unique devices whose actions qualify for the Insurance Professionals audience.

Dstillery Crafted Audiences

INTERESTS

The Insurance Professionals audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Insurance Professionals audience is Financial Business Intelligence Researchers.

Interest Composition Index
Financial Business Intelligence Researchers 31.59% 24.93x
Finance Continuing Education Researchers 37.62% 24.06x
Financial News Readers 29.42% 23.66x
Market Intelligence Researchers 33.96% 23.65x
Business Filing Researchers 40.53% 22.85x
Investment Management Professionals 38.07% 22.65x
SMB Commercial Insurance Researchers 41.24% 21.62x
Budget Small Business Researchers 36.91% 21.34x
Business Communication Product Researchers 37.27% 20.97x
Enterprise Field Services Researchers 36.98% 20.73x
Composition Percentage: The overlap percentage between the Insurance Professionals audience and the Interest attribute.
Index: A comparison of the Insurance Professionals audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Insurance Professionals audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Insurance Professionals audience is Tommy Bahama.

Location Composition Index
Tommy Bahama 0.03% 1.73x
Free People 0.02% 1.59x
Urban Outfitters 0.04% 1.56x
Club Monaco 0.01% 1.53x
Intermix 0.01% 1.51x
Lululemon 0.05% 1.49x
Saint Laurent Paris 0.01% 1.46x
LOFT 0.04% 1.43x
Ann Taylor 0.02% 1.39x
Brooks Brothers 0.03% 1.37x
Composition Percentage: The overlap percentage between the Insurance Professionals audience and the Location attribute.
Index: A comparison of the Insurance Professionals audience to the internet population.
Dstillery Web Insights

WEBSITES

The Insurance Professionals audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Insurance Professionals audience is carriermanagement.com.

Website Composition Index
carriermanagement.com 1.05% 119.66x
propertycasualty360.com 1.11% 89.13x
iamagazine.com 1.00% 83.37x
law.com 1.98% 78.92x
insurancejournal.com 8.97% 74.53x
mcguirewoods.com 1.57% 73.87x
insurancebusinessmag.com 3.48% 71.49x
thismatter.com 1.58% 71.26x
theinstitutes.org 1.28% 70.88x
hklaw.com 1.16% 66.47x
Composition Percentage: The overlap percentage between the Insurance Professionals audience and the Web attribute.
Index: A comparison of the Insurance Professionals audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Insurance Professionals audience is Institutional Investing.

Content Affinity Composition Index
Institutional Investing 5.00% 28.28x
Insurance Cluster 11.70% 26.85x
Credit Unions & Consumer Protection 1.12% 21.40x
Human Resources & Employee Management 2.81% 20.32x
Real Estate Cluster 3.21% 19.77x
Legal Information Research Cluster 23.33% 18.38x
Retail Industry News 2.22% 18.04x
Business News & Information Readers 15.76% 17.11x
Accounting 12.84% 17.01x
Law School Research Cluster 1.29% 16.91x
Composition Percentage: The overlap percentage between the Insurance Professionals audience and the Content Affinity attribute.
Index: A comparison of the Insurance Professionals audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Insurance Professionals audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male