Dstillery Audiences

INSURANCE PROFESSIONALS

Audience Size: 3 Million Devices

Explore the Insurance Professionals Audience

Below you'll find more information about the Insurance Professionals audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the Insurance Professionals audience.

Dstillery Crafted Audiences

INTERESTS

The Insurance Professionals audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Insurance Professionals audience is Personal Stock Portfolio Managers.

Interest Composition Index
Personal Stock Portfolio Managers 28.88% 35.07x
SMB Commercial Insurance Researchers 32.38% 34.15x
Investment Management Professionals 34.87% 34.09x
Finance Continuing Education Researchers 35.04% 34.08x
Business Filing Researchers 35.89% 32.42x
Online Shoppers 24.81% 32.13x
Home Buyers 28.02% 31.96x
Financial News Readers 22.19% 31.95x
Financial Business Intelligence Researchers 24.81% 31.77x
Market Intelligence Researchers 27.27% 31.35x
Composition Percentage: The overlap percentage between the Insurance Professionals audience and the Interest attribute.
Index: A comparison of the Insurance Professionals audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Insurance Professionals audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Insurance Professionals audience is Kate Spade.

Location Composition Index
Kate Spade 0.02% 1.83x
Saint Laurent Paris 0.01% 1.74x
Ann Taylor 0.02% 1.73x
Bonobos 0.04% 1.73x
LOFT 0.07% 1.67x
Jos A. Bank Clothiers 0.30% 1.62x
Armani 0.04% 1.56x
Banana Republic 0.04% 1.51x
American Apparel 0.03% 1.44x
Ralph Lauren 0.01% 1.41x
Composition Percentage: The overlap percentage between the Insurance Professionals audience and the Location attribute.
Index: A comparison of the Insurance Professionals audience to the internet population.
Dstillery Web Insights

WEBSITES

The Insurance Professionals audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Insurance Professionals audience is carriermanagement.com.

Website Composition Index
carriermanagement.com 1.03% 102.58x
mcguirewoods.com 1.00% 75.55x
propertycasualty360.com 1.00% 66.49x
theinstitutes.org 1.18% 64.08x
insurancebusinessmag.com 3.61% 62.48x
insurancejournal.com 8.85% 62.39x
lexisnexis.com 2.11% 59.28x
klgates.com 1.82% 55.39x
morganlewis.com 1.70% 55.11x
akingump.com 1.09% 54.13x
Composition Percentage: The overlap percentage between the Insurance Professionals audience and the Web attribute.
Index: A comparison of the Insurance Professionals audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Insurance Professionals audience is Institutional Investing.

Content Affinity Composition Index
Institutional Investing 3.89% 26.71x
Insurance Cluster 8.50% 26.23x
Credit Unions & Consumer Protection 0.77% 22.17x
Human Resources & Employee Management 1.91% 19.57x
Real Estate Cluster 2.58% 18.68x
Paper & Packaging 1.01% 18.08x
Legal Information Research Cluster 16.98% 17.82x
Law School Research Cluster 0.88% 17.72x
Shipping & Logistics 0.98% 17.55x
Personal Investment & Advisor Researchers 13.61% 17.24x
Composition Percentage: The overlap percentage between the Insurance Professionals audience and the Content Affinity attribute.
Index: A comparison of the Insurance Professionals audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Insurance Professionals audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male