INSURANCE PROFESSIONALS

Audience Size: 3.8 Million Devices

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Explore the Insurance Professionals Audience

Below you'll find more information about the Insurance Professionals audience, broken down in different categories based on their digital and physical behaviors. These are 3.8 million unique devices whose actions qualify for the Insurance Professionals audience.

INTERESTS

The Insurance Professionals audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Insurance Professionals audience is Financial Business Intelligence Researchers.

Interest	Composition	Index
Financial Business Intelligence Researchers	29.93%	21.71x
Finance Continuing Education Researchers	34.46%	21.36x
Market Intelligence Researchers	31.67%	21.29x
Financial News Readers	25.79%	21.17x
Investment Management Professionals	36.85%	20.05x
Business Filing Researchers	37.34%	20.00x
Finance Industry	28.70%	19.93x
SMB Commercial Insurance Researchers	40.50%	19.62x
Online Shoppers	26.22%	18.31x
Budget Small Business Researchers	34.67%	18.30x

Composition Percentage: The overlap percentage between the Insurance Professionals audience and the Interest attribute.

Index: A comparison of the Insurance Professionals audience to the internet population.

APPAREL RETAILERS

The Insurance Professionals audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Insurance Professionals audience is Intermix.

Location	Composition	Index
Intermix	0.01%	1.69x
Levi Strauss	0.01%	1.65x
Patagonia	0.01%	1.61x
Brooks Brothers	0.03%	1.59x
Armani	0.02%	1.51x
Lorna Jane	0.00%	1.46x
LOFT	0.03%	1.44x
Banana Republic	0.03%	1.42x
Ralph Lauren	0.01%	1.40x
Ann Taylor	0.01%	1.40x

Composition Percentage: The overlap percentage between the Insurance Professionals audience and the Location attribute.

Index: A comparison of the Insurance Professionals audience to the internet population.

WEBSITES

The Insurance Professionals audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Insurance Professionals audience is carriermanagement.com.

Website	Composition	Index
carriermanagement.com	0.64%	70.00x
claimsjournal.com	0.44%	65.13x
wcirb.com	0.10%	63.92x
intelligentinsurer.com	0.28%	62.20x
ironshore.com	0.14%	61.84x
onebeacon.com	0.02%	61.77x
wcconference.com	0.01%	60.41x
usli.com	0.02%	60.36x
namic.org	0.02%	58.86x
treasuryandrisk.com	0.05%	58.54x

Composition Percentage: The overlap percentage between the Insurance Professionals audience and the Web attribute.

Index: A comparison of the Insurance Professionals audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Insurance Professionals audience is Institutional Investing.

Content Affinity	Composition	Index
Institutional Investing	4.44%	24.36x
Insurance Cluster	10.63%	23.60x
Credit Unions & Consumer Protection	1.07%	18.70x
Human Resources & Employee Management	2.71%	17.85x
Real Estate Cluster	2.86%	17.14x
Legal Information Research Cluster	22.19%	15.83x
Business News & Information Readers	14.19%	15.72x
Retail Industry News	1.95%	15.65x
Accounting	11.89%	15.15x
Law School Research Cluster	1.26%	14.28x

Composition Percentage: The overlap percentage between the Insurance Professionals audience and the Content Affinity attribute.

Index: A comparison of the Insurance Professionals audience to the internet population.

DEMOGRAPHICS

The Insurance Professionals audience resonates most for the following age and income brackets.

Age

55-64

Income

$150,000-$249,999