Dstillery Audiences

INSURANCE PROFESSIONALS

Audience Size: 2.5 Million Devices

Explore the Insurance Professionals Audience

Below you'll find more information about the Insurance Professionals audience, broken down in different categories based on their digital and physical behaviors. These are 2.5 million unique devices whose actions qualify for the Insurance Professionals audience.

Dstillery Crafted Audiences

INTERESTS

The Insurance Professionals audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Insurance Professionals audience is Personal Stock Portfolio Managers.

Interest Composition Index
Personal Stock Portfolio Managers 29.39% 32.56x
SMB Commercial Insurance Researchers 32.55% 32.04x
Investment Management Professionals 35.03% 31.98x
Finance Continuing Education Researchers 34.53% 31.64x
Business Filing Researchers 35.71% 30.73x
Home Buyers 28.78% 30.49x
Online Shoppers 24.64% 29.62x
Auto Insurance Shoppers 27.53% 29.26x
First Aid Researchers 28.53% 29.12x
Realtors & Real Estate Researchers 25.13% 28.85x
Composition Percentage: The overlap percentage between the Insurance Professionals audience and the Interest attribute.
Index: A comparison of the Insurance Professionals audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Insurance Professionals audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Insurance Professionals audience is Bonobos.

Location Composition Index
Bonobos 0.08% 1.70x
Jos A. Bank Clothiers 0.40% 1.67x
Johnston and Murphy 0.17% 1.52x
Lululemon 0.07% 1.50x
Armani 0.05% 1.43x
Hugo Boss 0.04% 1.41x
Zara 0.03% 1.41x
Ralph Lauren 0.02% 1.39x
Free People 0.03% 1.38x
Chicos 0.07% 1.37x
Composition Percentage: The overlap percentage between the Insurance Professionals audience and the Location attribute.
Index: A comparison of the Insurance Professionals audience to the internet population.
Dstillery Web Insights

WEBSITES

The Insurance Professionals audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Insurance Professionals audience is carriermanagement.com.

Website Composition Index
carriermanagement.com 1.09% 116.00x
insurancejournal.com 8.19% 79.99x
insurancebusinessmag.com 4.17% 68.93x
propertycasualty360.com 1.43% 67.77x
lexisnexis.com 1.94% 67.71x
morganlewis.com 1.61% 65.39x
akingump.com 1.01% 63.66x
klgates.com 2.00% 59.97x
ropesgray.com 1.01% 59.39x
4-traders.com 1.78% 58.22x
Composition Percentage: The overlap percentage between the Insurance Professionals audience and the Web attribute.
Index: A comparison of the Insurance Professionals audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Insurance Professionals audience is Insurance Cluster.

Content Affinity Composition Index
Insurance Cluster 8.29% 26.49x
Institutional Investing 4.02% 25.94x
Credit Unions & Consumer Protection 0.76% 22.63x
Human Resources & Employee Management 1.79% 19.26x
Law School Research Cluster 0.80% 19.20x
Paper & Packaging 1.01% 18.96x
Real Estate Cluster 2.61% 18.88x
Accounting 9.74% 18.19x
Shipping & Logistics 0.98% 18.04x
Legal Information Research Cluster 16.27% 17.96x
Composition Percentage: The overlap percentage between the Insurance Professionals audience and the Content Affinity attribute.
Index: A comparison of the Insurance Professionals audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Insurance Professionals audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male