INSURANCE PROFESSIONALS

Audience Size: 3.7 Million Devices

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Explore the Insurance Professionals Audience

Below you'll find more information about the Insurance Professionals audience, broken down in different categories based on their digital and physical behaviors. These are 3.7 million unique devices whose actions qualify for the Insurance Professionals audience.

INTERESTS

The Insurance Professionals audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Insurance Professionals audience is Investment Management Professionals.

Interest	Composition	Index
Investment Management Professionals	28.11%	15.28x
Business Filing Researchers	26.02%	15.09x
Venture Capitalists	25.51%	14.55x
Online Investors	25.54%	14.46x
Enterprise Field Services Researchers	29.14%	14.34x
SMB Commercial Insurance Researchers	24.17%	14.16x
Finance Continuing Education Researchers	22.52%	14.15x
Budget Small Business Researchers	25.68%	14.08x
Business Communication Product Researchers	26.82%	13.86x
Home Buyers	21.85%	13.84x

Composition Percentage: The overlap percentage between the Insurance Professionals audience and the Interest attribute.

Index: A comparison of the Insurance Professionals audience to the internet population.

APPAREL RETAILERS

The Insurance Professionals audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Insurance Professionals audience is Carhartt.

Location	Composition	Index
Carhartt	0.09%	1.06x
Mens Wearhouse	0.01%	0.99x

Composition Percentage: The overlap percentage between the Insurance Professionals audience and the Location attribute.

Index: A comparison of the Insurance Professionals audience to the internet population.

WEBSITES

The Insurance Professionals audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Insurance Professionals audience is insurancejournal.com.

Website	Composition	Index
insurancejournal.com	1.33%	50.35x
insurancebusinessmag.com	1.72%	41.86x
propertycasualty360.com	1.27%	33.88x
pehub.com	2.18%	33.06x
institutionalinvestor.com	1.62%	28.99x
thetaxadviser.com	2.35%	28.91x
rsmus.com	1.65%	28.37x
benefitspro.com	1.15%	28.22x
iii.org	2.11%	25.01x
journalofaccountancy.com	3.26%	24.17x

Composition Percentage: The overlap percentage between the Insurance Professionals audience and the Web attribute.

Index: A comparison of the Insurance Professionals audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Insurance Professionals audience is Institutional Investing.

Content Affinity	Composition	Index
Institutional Investing	1.55%	20.40x
Insurance Cluster	2.30%	19.29x
Credit Unions & Consumer Protection	0.30%	18.43x
Real Estate Cluster	1.15%	16.11x
Health & Safety Compliance	0.58%	14.77x
Accounting	4.15%	14.58x
Chemicals	0.29%	14.57x
Law School Research Cluster	0.24%	14.17x
Paper & Packaging	0.29%	14.06x
Business News & Information Readers	5.60%	14.06x

Composition Percentage: The overlap percentage between the Insurance Professionals audience and the Content Affinity attribute.

Index: A comparison of the Insurance Professionals audience to the internet population.

DEMOGRAPHICS

The Insurance Professionals audience resonates most for the following age bracket and gender.

Age

45-54

Gender

Male