Dstillery Audiences

INSURANCE PROFESSIONALS

Audience Size: 3.4 Million Devices

Explore the Insurance Professionals Audience

Below you'll find more information about the Insurance Professionals audience, broken down in different categories based on their digital and physical behaviors. These are 3.4 million unique devices whose actions qualify for the Insurance Professionals audience.

Dstillery Crafted Audiences

INTERESTS

The Insurance Professionals audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Insurance Professionals audience is Investment Management Professionals.

Interest Composition Index
Investment Management Professionals 22.51% 12.86x
Telemedicine Content Readers 9.31% 12.31x
Venture Capitalists 16.64% 12.14x
Small Business Administration Cares Act Researchers 11.38% 12.10x
Small Business COVID-19 Relief Researchers 10.32% 12.05x
Investment Banking Professionals 18.04% 11.49x
Online Shoppers 17.34% 11.10x
Online Investors 17.85% 11.02x
Business Filing Researchers 14.38% 10.89x
Employee Management & HR Researchers 17.48% 10.77x
Composition Percentage: The overlap percentage between the Insurance Professionals audience and the Interest attribute.
Index: A comparison of the Insurance Professionals audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Insurance Professionals audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Insurance Professionals audience is Carhartt.

Location Composition Index
Carhartt 0.04% 0.89x
Composition Percentage: The overlap percentage between the Insurance Professionals audience and the Location attribute.
Index: A comparison of the Insurance Professionals audience to the internet population.
Dstillery Web Insights

WEBSITES

The Insurance Professionals audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Insurance Professionals audience is propertycasualty360.com.

Website Composition Index
propertycasualty360.com 1.08% 26.18x
benefitspro.com 1.12% 24.76x
whalewisdom.com 1.31% 14.32x
investmentnews.com 1.55% 13.71x
globenewswire.com 1.03% 12.37x
cornell.edu 1.78% 12.25x
buzzfile.com 1.66% 12.19x
businesswire.com 1.95% 12.12x
pymnts.com 1.44% 11.98x
spglobal.com 4.41% 11.90x
Composition Percentage: The overlap percentage between the Insurance Professionals audience and the Web attribute.
Index: A comparison of the Insurance Professionals audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Insurance Professionals audience is Insurance Cluster.

Content Affinity Composition Index
Insurance Cluster 0.24% 19.36x
Institutional Investing 0.18% 17.94x
Credit Unions & Consumer Protection 0.09% 17.20x
Business News & Information Readers 0.67% 13.24x
Health & Safety Compliance 0.09% 13.17x
Real Estate Cluster 0.35% 12.85x
Chemicals 0.04% 12.16x
Retail Industry News 0.14% 11.41x
Human Resources & Employee Management 0.16% 10.35x
Accounting 1.32% 10.16x
Composition Percentage: The overlap percentage between the Insurance Professionals audience and the Content Affinity attribute.
Index: A comparison of the Insurance Professionals audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Insurance Professionals audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male