Dstillery Audiences

INSURANCE PROFESSIONALS

Audience Size: 3.4 Million Devices

Explore the Insurance Professionals Audience

Below you'll find more information about the Insurance Professionals audience, broken down in different categories based on their digital and physical behaviors. These are 3.4 million unique devices whose actions qualify for the Insurance Professionals audience.

Dstillery Crafted Audiences

INTERESTS

The Insurance Professionals audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Insurance Professionals audience is Finance Continuing Education Researchers.

Interest Composition Index
Finance Continuing Education Researchers 35.71% 20.03x
Financial Business Intelligence Researchers 27.83% 19.70x
Financial News Readers 25.32% 19.67x
Investment Management Professionals 36.06% 19.15x
Market Intelligence Researchers 29.88% 18.78x
Business Filing Researchers 37.28% 18.26x
Home Buyers 28.80% 18.23x
Realtors & Real Estate Researchers 26.10% 18.17x
SMB Commercial Insurance Researchers 36.68% 18.01x
Federal Employee Benefits Researchers 24.78% 17.94x
Composition Percentage: The overlap percentage between the Insurance Professionals audience and the Interest attribute.
Index: A comparison of the Insurance Professionals audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Insurance Professionals audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Insurance Professionals audience is Intermix.

Location Composition Index
Intermix 0.01% 2.00x
Ralph Lauren 0.01% 1.93x
Calvin Klein 0.01% 1.84x
Hugo Boss 0.04% 1.76x
Tommy Bahama 0.03% 1.76x
Levi Strauss 0.02% 1.74x
Zara 0.04% 1.61x
Uniqlo 0.02% 1.60x
Madewell 0.02% 1.58x
Joe's Jeans 0.01% 1.58x
Composition Percentage: The overlap percentage between the Insurance Professionals audience and the Location attribute.
Index: A comparison of the Insurance Professionals audience to the internet population.
Dstillery Web Insights

WEBSITES

The Insurance Professionals audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Insurance Professionals audience is mcguirewoods.com.

Website Composition Index
mcguirewoods.com 1.23% 47.65x
law.com 1.56% 45.65x
insurancejournal.com 8.21% 44.35x
thismatter.com 1.17% 44.23x
theinstitutes.org 1.09% 42.24x
insurancebusinessmag.com 3.24% 41.90x
klgates.com 1.84% 38.70x
lexisnexis.com 2.57% 37.70x
pepperlaw.com 1.27% 36.10x
duanemorris.com 1.43% 35.26x
Composition Percentage: The overlap percentage between the Insurance Professionals audience and the Web attribute.
Index: A comparison of the Insurance Professionals audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Insurance Professionals audience is Institutional Investing.

Content Affinity Composition Index
Institutional Investing 3.86% 23.28x
Insurance Cluster 8.85% 22.24x
Credit Unions & Consumer Protection 0.82% 18.32x
Human Resources & Employee Management 2.13% 17.19x
Real Estate Cluster 2.57% 16.68x
Legal Information Research Cluster 18.26% 15.76x
Retail Industry News 1.79% 15.63x
Law School Research Cluster 1.00% 15.60x
Franchising 0.48% 14.94x
Community Planning & Transportation 1.43% 14.91x
Composition Percentage: The overlap percentage between the Insurance Professionals audience and the Content Affinity attribute.
Index: A comparison of the Insurance Professionals audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Insurance Professionals audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male