INSURANCE PROFESSIONALS

Audience Size: 1.8 Million Devices

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Explore the Insurance Professionals Audience

Below you'll find more information about the Insurance Professionals audience, broken down in different categories based on their digital and physical behaviors. These are 1.8 million unique devices whose actions qualify for the Insurance Professionals audience.

INTERESTS

The Insurance Professionals audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Insurance Professionals audience is Investment Management Professionals.

Interest	Composition	Index
Investment Management Professionals	22.15%	13.37x
Small Business COVID-19 Relief Researchers	10.87%	12.70x
Online Investors	19.79%	12.45x
Small Business Administration Cares Act Researchers	11.43%	12.44x
Telemedicine Content Readers	9.91%	12.22x
Venture Capitalists	18.81%	11.94x
Investment Banking Professionals	19.50%	11.82x
Online Shoppers	18.33%	11.69x
Business Filing Researchers	14.35%	11.44x
Finance Continuing Education Researchers	13.93%	11.20x

Composition Percentage: The overlap percentage between the Insurance Professionals audience and the Interest attribute.

Index: A comparison of the Insurance Professionals audience to the internet population.

APPAREL RETAILERS

The Insurance Professionals audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Insurance Professionals audience is Banana Republic.

Location	Composition	Index
Banana Republic	0.01%	1.51x
Mens Wearhouse	0.01%	1.43x
The Childrens Place	0.01%	1.26x
Express	0.01%	1.16x
Victoria's Secret	0.02%	1.13x
Journeys	0.01%	1.11x
Carhartt	0.09%	1.00x
Old Navy	0.01%	0.95x
Maurices	0.01%	0.94x

Composition Percentage: The overlap percentage between the Insurance Professionals audience and the Location attribute.

Index: A comparison of the Insurance Professionals audience to the internet population.

WEBSITES

The Insurance Professionals audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Insurance Professionals audience is propertycasualty360.com.

Website	Composition	Index
propertycasualty360.com	1.03%	30.77x
whalewisdom.com	1.16%	18.89x
extendoffice.com	1.09%	16.62x
investmentnews.com	1.34%	16.37x
spglobal.com	3.62%	15.03x
globenewswire.com	1.53%	14.74x
cornell.edu	2.58%	14.53x
buzzfile.com	2.56%	14.18x
businesswire.com	2.94%	13.91x
marketscreener.com	2.42%	13.90x

Composition Percentage: The overlap percentage between the Insurance Professionals audience and the Web attribute.

Index: A comparison of the Insurance Professionals audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Insurance Professionals audience is Insurance Cluster.

Content Affinity	Composition	Index
Insurance Cluster	0.40%	17.78x
Institutional Investing	0.24%	17.61x
Credit Unions & Consumer Protection	0.07%	17.33x
Chemicals	0.07%	13.35x
Real Estate Cluster	0.35%	12.92x
Health & Safety Compliance	0.13%	12.32x
Business News & Information Readers	0.93%	12.23x
Electronic Cabling	0.09%	11.41x
Franchising	0.02%	11.03x
Accounting	1.29%	10.50x

Composition Percentage: The overlap percentage between the Insurance Professionals audience and the Content Affinity attribute.

Index: A comparison of the Insurance Professionals audience to the internet population.

DEMOGRAPHICS

The Insurance Professionals audience resonates most for the following age bracket and gender.

Age

45-54

Gender

Male