Explore the Insurance Professionals Audience
Below you'll find more information about the Insurance Professionals audience, broken down in different categories based on their digital and physical behaviors. These are 2.5 million unique devices whose actions qualify for the Insurance Professionals audience.
INTERESTS
The Insurance Professionals audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Insurance Professionals audience is Personal Stock Portfolio Managers.
| Interest | Composition | Index |
| Personal Stock Portfolio Managers | 29.39% | 32.56x |
| SMB Commercial Insurance Researchers | 32.55% | 32.04x |
| Investment Management Professionals | 35.03% | 31.98x |
| Finance Continuing Education Researchers | 34.53% | 31.64x |
| Business Filing Researchers | 35.71% | 30.73x |
| Home Buyers | 28.78% | 30.49x |
| Online Shoppers | 24.64% | 29.62x |
| Auto Insurance Shoppers | 27.53% | 29.26x |
| First Aid Researchers | 28.53% | 29.12x |
| Realtors & Real Estate Researchers | 25.13% | 28.85x |
Composition Percentage:
The overlap percentage between the Insurance Professionals audience and the Interest attribute.
Index: A comparison of the Insurance Professionals audience to the internet population.
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APPAREL RETAILERS
The Insurance Professionals audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Insurance Professionals audience is Bonobos.
| Location | Composition | Index |
| Bonobos | 0.08% | 1.70x |
| Jos A. Bank Clothiers | 0.40% | 1.67x |
| Johnston and Murphy | 0.17% | 1.52x |
| Lululemon | 0.07% | 1.50x |
| Armani | 0.05% | 1.43x |
| Hugo Boss | 0.04% | 1.41x |
| Zara | 0.03% | 1.41x |
| Ralph Lauren | 0.02% | 1.39x |
| Free People | 0.03% | 1.38x |
| Chicos | 0.07% | 1.37x |
Composition Percentage:
The overlap percentage between the Insurance Professionals audience and the Location attribute.
Index: A comparison of the Insurance Professionals audience to the internet population.
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WEBSITES
The Insurance Professionals audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Insurance Professionals audience is carriermanagement.com.
| Website | Composition | Index |
| carriermanagement.com | 1.09% | 116.00x |
| insurancejournal.com | 8.19% | 79.99x |
| insurancebusinessmag.com | 4.17% | 68.93x |
| propertycasualty360.com | 1.43% | 67.77x |
| lexisnexis.com | 1.94% | 67.71x |
| morganlewis.com | 1.61% | 65.39x |
| akingump.com | 1.01% | 63.66x |
| klgates.com | 2.00% | 59.97x |
| ropesgray.com | 1.01% | 59.39x |
| 4-traders.com | 1.78% | 58.22x |
Composition Percentage:
The overlap percentage between the Insurance Professionals audience and the Web attribute.
Index: A comparison of the Insurance Professionals audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Insurance Professionals audience is Insurance Cluster.
| Content Affinity | Composition | Index |
| Insurance Cluster | 8.29% | 26.49x |
| Institutional Investing | 4.02% | 25.94x |
| Credit Unions & Consumer Protection | 0.76% | 22.63x |
| Human Resources & Employee Management | 1.79% | 19.26x |
| Law School Research Cluster | 0.80% | 19.20x |
| Paper & Packaging | 1.01% | 18.96x |
| Real Estate Cluster | 2.61% | 18.88x |
| Accounting | 9.74% | 18.19x |
| Shipping & Logistics | 0.98% | 18.04x |
| Legal Information Research Cluster | 16.27% | 17.96x |
Composition Percentage:
The overlap percentage between the Insurance Professionals audience and the Content Affinity attribute.
Index: A comparison of the Insurance Professionals audience to the internet population.
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DEMOGRAPHICS
The Insurance Professionals audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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