Dstillery Audiences

INSURANCE PROFESSIONALS

Audience Size: 2.9 Million Devices

Explore the Insurance Professionals Audience

Below you'll find more information about the Insurance Professionals audience, broken down in different categories based on their digital and physical behaviors. These are 2.9 million unique devices whose actions qualify for the Insurance Professionals audience.

Dstillery Crafted Audiences

INTERESTS

The Insurance Professionals audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Insurance Professionals audience is SMB Commercial Insurance Researchers.

Interest Composition Index
SMB Commercial Insurance Researchers 31.28% 21.09x
Business Filing Researchers 30.05% 20.97x
Investment Management Professionals 33.77% 20.71x
Online Investors 26.52% 19.80x
Enterprise Field Services Researchers 33.19% 19.74x
Online Calculator Users 25.58% 19.61x
Venture Capitalists 30.48% 19.40x
Business Communication Product Researchers 32.21% 19.29x
Finance Continuing Education Researchers 27.94% 19.25x
Home Buyers 24.10% 19.18x
Composition Percentage: The overlap percentage between the Insurance Professionals audience and the Interest attribute.
Index: A comparison of the Insurance Professionals audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Insurance Professionals audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Insurance Professionals audience is Madewell.

Location Composition Index
Madewell 0.01% 1.59x
Club Monaco 0.01% 1.58x
Urban Outfitters 0.04% 1.57x
Bonobos 0.02% 1.57x
Ann Taylor 0.02% 1.56x
Free People 0.02% 1.55x
The North Face 0.01% 1.53x
Armani 0.02% 1.52x
Hugo Boss 0.03% 1.40x
LOFT 0.06% 1.37x
Composition Percentage: The overlap percentage between the Insurance Professionals audience and the Location attribute.
Index: A comparison of the Insurance Professionals audience to the internet population.
Dstillery Web Insights

WEBSITES

The Insurance Professionals audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Insurance Professionals audience is insurancejournal.com.

Website Composition Index
insurancejournal.com 3.01% 56.26x
theinstitutes.org 1.04% 52.89x
insurancebusinessmag.com 3.02% 46.26x
jonesday.com 1.26% 44.31x
propertycasualty360.com 1.22% 44.10x
freightconnect.com 1.11% 40.36x
klgates.com 1.24% 40.12x
americanbar.org 1.47% 38.26x
insurancenewsnet.com 1.60% 37.85x
finra.org 1.44% 35.63x
Composition Percentage: The overlap percentage between the Insurance Professionals audience and the Web attribute.
Index: A comparison of the Insurance Professionals audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Insurance Professionals audience is Insurance Cluster.

Content Affinity Composition Index
Insurance Cluster 4.30% 18.93x
Institutional Investing 2.58% 18.79x
Credit Unions & Consumer Protection 0.51% 16.46x
Real Estate Cluster 1.65% 15.41x
Paper & Packaging 0.58% 14.98x
Accounting 5.91% 14.23x
Legal Information Research Cluster 10.22% 13.69x
Law School Research Cluster 0.37% 13.60x
Human Resources & Employee Management 1.05% 13.56x
Personal Investment & Advisor Researchers 7.60% 13.50x
Composition Percentage: The overlap percentage between the Insurance Professionals audience and the Content Affinity attribute.
Index: A comparison of the Insurance Professionals audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Insurance Professionals audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male