Dstillery Audiences

INSURANCE PROFESSIONALS

Audience Size: 4.7 Million Devices

Explore the Insurance Professionals Audience

Below you'll find more information about the Insurance Professionals audience, broken down in different categories based on their digital and physical behaviors. These are 4.7 million unique devices whose actions qualify for the Insurance Professionals audience.

Dstillery Crafted Audiences

INTERESTS

The Insurance Professionals audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Insurance Professionals audience is Investment Management Professionals.

Interest Composition Index
Investment Management Professionals 35.80% 20.54x
SMB Commercial Insurance Researchers 32.20% 20.53x
Business Filing Researchers 35.49% 19.96x
Finance Continuing Education Researchers 32.55% 19.58x
Online Calculator Users 29.71% 19.48x
Home Buyers 29.54% 19.35x
Personal Stock Portfolio Managers 27.57% 19.26x
First Aid Researchers 29.07% 18.98x
Online Investors 31.33% 18.89x
Venture Capitalists 31.06% 18.88x
Composition Percentage: The overlap percentage between the Insurance Professionals audience and the Interest attribute.
Index: A comparison of the Insurance Professionals audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Insurance Professionals audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Insurance Professionals audience is Bonobos.

Location Composition Index
Bonobos 0.11% 1.86x
Supreme 0.01% 1.67x
Jos A. Bank Clothiers 0.34% 1.63x
Topshop 0.02% 1.41x
White House Black Market 0.35% 1.41x
Armani 0.03% 1.36x
Johnston and Murphy 0.47% 1.36x
Ralph Lauren 0.01% 1.32x
Mens Wearhouse 0.47% 1.32x
Tommy Bahama 0.03% 1.20x
Composition Percentage: The overlap percentage between the Insurance Professionals audience and the Location attribute.
Index: A comparison of the Insurance Professionals audience to the internet population.
Dstillery Web Insights

WEBSITES

The Insurance Professionals audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Insurance Professionals audience is insurancejournal.com.

Website Composition Index
insurancejournal.com 4.69% 49.80x
theinstitutes.org 1.07% 43.76x
insurancebusinessmag.com 3.24% 41.31x
lexisnexis.com 1.09% 40.36x
propertycasualty360.com 1.26% 39.73x
4-traders.com 1.11% 37.19x
klgates.com 1.48% 36.62x
spglobal.com 1.11% 35.90x
jonesday.com 1.81% 35.56x
fa-mag.com 1.13% 34.98x
Composition Percentage: The overlap percentage between the Insurance Professionals audience and the Web attribute.
Index: A comparison of the Insurance Professionals audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Insurance Professionals audience is Institutional Investing.

Content Affinity Composition Index
Institutional Investing 2.79% 17.54x
Insurance Cluster 5.16% 17.35x
Credit Unions & Consumer Protection 0.54% 15.47x
Real Estate Cluster 1.86% 13.90x
Paper & Packaging 0.70% 13.55x
Accounting 6.85% 13.38x
Law School Research Cluster 0.47% 13.32x
Human Resources & Employee Management 1.20% 13.08x
Personal Investment & Advisor Researchers 9.26% 12.83x
Legal Information Research Cluster 11.54% 12.77x
Composition Percentage: The overlap percentage between the Insurance Professionals audience and the Content Affinity attribute.
Index: A comparison of the Insurance Professionals audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Insurance Professionals audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male