Explore the Insurance Professionals Audience
Below you'll find more information about the Insurance Professionals audience, broken down in different categories based on their digital and physical behaviors. These are 6.3 million unique devices whose actions qualify for the Insurance Professionals audience.
INTERESTS
The Insurance Professionals audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Insurance Professionals audience is SMB Commercial Insurance Researchers.
| Interest | Composition | Index |
| SMB Commercial Insurance Researchers | 26.90% | 16.28x |
| Investment Management Professionals | 30.60% | 15.65x |
| Business Filing Researchers | 31.41% | 14.87x |
| Online Investors | 28.95% | 14.74x |
| Venture Capitalists | 28.19% | 14.70x |
| Enterprise Field Services Researchers | 33.23% | 14.22x |
| Online Calculator Users | 28.39% | 14.13x |
| Kitchen Appliance Shoppers | 23.57% | 14.13x |
| Home Buyers | 26.56% | 13.94x |
| Financial Advisors | 28.04% | 13.87x |
Composition Percentage:
The overlap percentage between the Insurance Professionals audience and the Interest attribute.
Index: A comparison of the Insurance Professionals audience to the internet population.
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APPAREL RETAILERS
The Insurance Professionals audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Insurance Professionals audience is Armani.
| Location | Composition | Index |
| Armani | 0.03% | 1.79x |
| Tommy Bahama | 0.02% | 1.53x |
| American Apparel | 0.02% | 1.41x |
| Talbots | 0.03% | 1.41x |
| Lululemon | 0.04% | 1.38x |
| Urban Outfitters | 0.03% | 1.36x |
| Jos A. Bank Clothiers | 0.04% | 1.29x |
| Chicos | 0.05% | 1.27x |
| The North Face | 0.01% | 1.27x |
| Uniqlo | 0.01% | 1.25x |
Composition Percentage:
The overlap percentage between the Insurance Professionals audience and the Location attribute.
Index: A comparison of the Insurance Professionals audience to the internet population.
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WEBSITES
The Insurance Professionals audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Insurance Professionals audience is insurancejournal.com.
| Website | Composition | Index |
| insurancejournal.com | 1.88% | 43.97x |
| insurancebusinessmag.com | 2.44% | 35.57x |
| propertycasualty360.com | 1.04% | 34.81x |
| insurancenewsnet.com | 1.34% | 29.91x |
| benefitspro.com | 1.02% | 28.13x |
| pehub.com | 2.88% | 27.75x |
| findthecompany.com | 1.16% | 27.72x |
| calculator.net | 1.24% | 25.74x |
| libertymutualgroup.com | 1.08% | 25.45x |
| jacksonlewis.com | 1.21% | 25.31x |
Composition Percentage:
The overlap percentage between the Insurance Professionals audience and the Web attribute.
Index: A comparison of the Insurance Professionals audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Insurance Professionals audience is Institutional Investing.
| Content Affinity | Composition | Index |
| Institutional Investing | 2.00% | 16.71x |
| Insurance Cluster | 3.33% | 16.69x |
| Credit Unions & Consumer Protection | 0.41% | 14.81x |
| Real Estate Cluster | 1.33% | 13.61x |
| Paper & Packaging | 0.43% | 13.17x |
| Law School Research Cluster | 0.30% | 12.83x |
| Accounting | 4.93% | 12.76x |
| Legal Information Research Cluster | 8.79% | 12.23x |
| Chemicals | 0.43% | 12.12x |
| Human Resources & Employee Management | 0.83% | 11.81x |
Composition Percentage:
The overlap percentage between the Insurance Professionals audience and the Content Affinity attribute.
Index: A comparison of the Insurance Professionals audience to the internet population.
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DEMOGRAPHICS
The Insurance Professionals audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male
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