Explore the Insurance Professionals Audience
Below you'll find more information about the Insurance Professionals audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the Insurance Professionals audience.
INTERESTS
The Insurance Professionals audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Insurance Professionals audience is Personal Stock Portfolio Managers.
| Interest | Composition | Index |
| Personal Stock Portfolio Managers | 28.88% | 35.07x |
| SMB Commercial Insurance Researchers | 32.38% | 34.15x |
| Investment Management Professionals | 34.87% | 34.09x |
| Finance Continuing Education Researchers | 35.04% | 34.08x |
| Business Filing Researchers | 35.89% | 32.42x |
| Online Shoppers | 24.81% | 32.13x |
| Home Buyers | 28.02% | 31.96x |
| Financial News Readers | 22.19% | 31.95x |
| Financial Business Intelligence Researchers | 24.81% | 31.77x |
| Market Intelligence Researchers | 27.27% | 31.35x |
Composition Percentage:
The overlap percentage between the Insurance Professionals audience and the Interest attribute.
Index: A comparison of the Insurance Professionals audience to the internet population.
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APPAREL RETAILERS
The Insurance Professionals audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Insurance Professionals audience is Kate Spade.
| Location | Composition | Index |
| Kate Spade | 0.02% | 1.83x |
| Saint Laurent Paris | 0.01% | 1.74x |
| Ann Taylor | 0.02% | 1.73x |
| Bonobos | 0.04% | 1.73x |
| LOFT | 0.07% | 1.67x |
| Jos A. Bank Clothiers | 0.30% | 1.62x |
| Armani | 0.04% | 1.56x |
| Banana Republic | 0.04% | 1.51x |
| American Apparel | 0.03% | 1.44x |
| Ralph Lauren | 0.01% | 1.41x |
Composition Percentage:
The overlap percentage between the Insurance Professionals audience and the Location attribute.
Index: A comparison of the Insurance Professionals audience to the internet population.
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WEBSITES
The Insurance Professionals audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Insurance Professionals audience is carriermanagement.com.
| Website | Composition | Index |
| carriermanagement.com | 1.03% | 102.58x |
| mcguirewoods.com | 1.00% | 75.55x |
| propertycasualty360.com | 1.00% | 66.49x |
| theinstitutes.org | 1.18% | 64.08x |
| insurancebusinessmag.com | 3.61% | 62.48x |
| insurancejournal.com | 8.85% | 62.39x |
| lexisnexis.com | 2.11% | 59.28x |
| klgates.com | 1.82% | 55.39x |
| morganlewis.com | 1.70% | 55.11x |
| akingump.com | 1.09% | 54.13x |
Composition Percentage:
The overlap percentage between the Insurance Professionals audience and the Web attribute.
Index: A comparison of the Insurance Professionals audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Insurance Professionals audience is Institutional Investing.
| Content Affinity | Composition | Index |
| Institutional Investing | 3.89% | 26.71x |
| Insurance Cluster | 8.50% | 26.23x |
| Credit Unions & Consumer Protection | 0.77% | 22.17x |
| Human Resources & Employee Management | 1.91% | 19.57x |
| Real Estate Cluster | 2.58% | 18.68x |
| Paper & Packaging | 1.01% | 18.08x |
| Legal Information Research Cluster | 16.98% | 17.82x |
| Law School Research Cluster | 0.88% | 17.72x |
| Shipping & Logistics | 0.98% | 17.55x |
| Personal Investment & Advisor Researchers | 13.61% | 17.24x |
Composition Percentage:
The overlap percentage between the Insurance Professionals audience and the Content Affinity attribute.
Index: A comparison of the Insurance Professionals audience to the internet population.
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DEMOGRAPHICS
The Insurance Professionals audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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