INSURANCE PROFESSIONALS

Audience Size: 3.3 Million Devices

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Explore the Insurance Professionals Audience

Below you'll find more information about the Insurance Professionals audience, broken down in different categories based on their digital and physical behaviors. These are 3.3 million unique devices whose actions qualify for the Insurance Professionals audience.

INTERESTS

The Insurance Professionals audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Insurance Professionals audience is Investment Management Professionals.

Interest	Composition	Index
Investment Management Professionals	25.02%	12.51x
Online Investors	19.61%	12.29x
Enterprise Field Services Researchers	20.79%	11.96x
Small Business COVID-19 Relief Researchers	12.15%	11.40x
Online Shoppers	20.85%	11.27x
Employee Management & HR Researchers	20.44%	11.19x
Venture Capitalists	20.30%	11.06x
Small Business Administration Cares Act Researchers	12.70%	10.90x
Business Filing Researchers	17.96%	10.88x
Telemedicine Content Readers	11.80%	10.73x

Composition Percentage: The overlap percentage between the Insurance Professionals audience and the Interest attribute.

Index: A comparison of the Insurance Professionals audience to the internet population.

APPAREL RETAILERS

The Insurance Professionals audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Insurance Professionals audience is Chicos.

Location	Composition	Index
Chicos	0.01%	1.56x
American Eagle Outfitters	0.01%	1.29x
White House Black Market	0.01%	1.26x
Mens Wearhouse	0.01%	1.23x
Buckle	0.01%	1.18x
Carhartt	0.13%	1.06x
Victoria's Secret	0.01%	0.99x
The Childrens Place	0.01%	0.91x
Old Navy	0.01%	0.90x
Maurices	0.01%	0.83x

Composition Percentage: The overlap percentage between the Insurance Professionals audience and the Location attribute.

Index: A comparison of the Insurance Professionals audience to the internet population.

WEBSITES

The Insurance Professionals audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Insurance Professionals audience is propertycasualty360.com.

Website	Composition	Index
propertycasualty360.com	1.03%	22.89x
journalofaccountancy.com	1.11%	18.03x
whalewisdom.com	1.28%	15.58x
lifestylogy.com	1.36%	13.68x
thefinancebuff.com	1.13%	13.53x
financenancy.com	1.84%	13.27x
investmentnews.com	1.53%	13.10x
engineeringtoolbox.com	1.02%	13.04x
spglobal.com	3.38%	13.03x
extendoffice.com	2.10%	12.60x

Composition Percentage: The overlap percentage between the Insurance Professionals audience and the Web attribute.

Index: A comparison of the Insurance Professionals audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Insurance Professionals audience is Insurance Cluster.

Content Affinity	Composition	Index
Insurance Cluster	0.85%	15.08x
Institutional Investing	0.54%	14.95x
Credit Unions & Consumer Protection	0.12%	13.38x
Paper & Packaging	0.11%	12.28x
Franchising	0.07%	11.95x
Real Estate Cluster	0.55%	11.72x
Health & Safety Compliance	0.23%	11.59x
Business News & Information Readers	2.00%	10.67x
Accounting	2.09%	10.02x
Chemicals	0.09%	9.89x

Composition Percentage: The overlap percentage between the Insurance Professionals audience and the Content Affinity attribute.

Index: A comparison of the Insurance Professionals audience to the internet population.

DEMOGRAPHICS

The Insurance Professionals audience resonates most for the following age bracket and gender.

Age

45-54

Gender

Male