Dstillery Audiences

INSURANCE PROFESSIONALS

Audience Size: 3.8 Million Devices

Explore the Insurance Professionals Audience

Below you'll find more information about the Insurance Professionals audience, broken down in different categories based on their digital and physical behaviors. These are 3.8 million unique devices whose actions qualify for the Insurance Professionals audience.

Dstillery Crafted Audiences

INTERESTS

The Insurance Professionals audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Insurance Professionals audience is Financial Business Intelligence Researchers.

Interest Composition Index
Financial Business Intelligence Researchers 29.93% 21.71x
Finance Continuing Education Researchers 34.46% 21.36x
Market Intelligence Researchers 31.67% 21.29x
Financial News Readers 25.79% 21.17x
Investment Management Professionals 36.85% 20.05x
Business Filing Researchers 37.34% 20.00x
Finance Industry 28.70% 19.93x
SMB Commercial Insurance Researchers 40.50% 19.62x
Online Shoppers 26.22% 18.31x
Budget Small Business Researchers 34.67% 18.30x
Composition Percentage: The overlap percentage between the Insurance Professionals audience and the Interest attribute.
Index: A comparison of the Insurance Professionals audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Insurance Professionals audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Insurance Professionals audience is Intermix.

Location Composition Index
Intermix 0.01% 1.69x
Levi Strauss 0.01% 1.65x
Patagonia 0.01% 1.61x
Brooks Brothers 0.03% 1.59x
Armani 0.02% 1.51x
Lorna Jane 0.00% 1.46x
LOFT 0.03% 1.44x
Banana Republic 0.03% 1.42x
Ralph Lauren 0.01% 1.40x
Ann Taylor 0.01% 1.40x
Composition Percentage: The overlap percentage between the Insurance Professionals audience and the Location attribute.
Index: A comparison of the Insurance Professionals audience to the internet population.
Dstillery Web Insights

WEBSITES

The Insurance Professionals audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Insurance Professionals audience is carriermanagement.com.

Website Composition Index
carriermanagement.com 0.64% 70.00x
claimsjournal.com 0.44% 65.13x
wcirb.com 0.10% 63.92x
intelligentinsurer.com 0.28% 62.20x
ironshore.com 0.14% 61.84x
onebeacon.com 0.02% 61.77x
wcconference.com 0.01% 60.41x
usli.com 0.02% 60.36x
namic.org 0.02% 58.86x
treasuryandrisk.com 0.05% 58.54x
Composition Percentage: The overlap percentage between the Insurance Professionals audience and the Web attribute.
Index: A comparison of the Insurance Professionals audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Insurance Professionals audience is Institutional Investing.

Content Affinity Composition Index
Institutional Investing 4.44% 24.36x
Insurance Cluster 10.63% 23.60x
Credit Unions & Consumer Protection 1.07% 18.70x
Human Resources & Employee Management 2.71% 17.85x
Real Estate Cluster 2.86% 17.14x
Legal Information Research Cluster 22.19% 15.83x
Business News & Information Readers 14.19% 15.72x
Retail Industry News 1.95% 15.65x
Accounting 11.89% 15.15x
Law School Research Cluster 1.26% 14.28x
Composition Percentage: The overlap percentage between the Insurance Professionals audience and the Content Affinity attribute.
Index: A comparison of the Insurance Professionals audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Insurance Professionals audience resonates most for the following age and income brackets.
Age
55-64
Income
$150,000-$249,999