INSURANCE PROFESSIONALS

Audience Size: 3.5 Million Devices

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Explore the Insurance Professionals Audience

Below you'll find more information about the Insurance Professionals audience, broken down in different categories based on their digital and physical behaviors. These are 3.5 million unique devices whose actions qualify for the Insurance Professionals audience.

INTERESTS

The Insurance Professionals audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Insurance Professionals audience is Investment Management Professionals.

Interest	Composition	Index
Investment Management Professionals	19.64%	11.73x
Small Business Administration Cares Act Researchers	9.82%	11.52x
Telemedicine Content Readers	6.72%	11.11x
Venture Capitalists	16.74%	10.79x
Investment Banking Professionals	17.38%	10.74x
Small Business COVID-19 Relief Researchers	7.21%	10.38x
Online Investors	16.15%	10.22x
Logistics Professionals	15.79%	9.95x
Online Shoppers	13.60%	9.56x
Enterprise Field Services Researchers	17.59%	9.39x

Composition Percentage: The overlap percentage between the Insurance Professionals audience and the Interest attribute.

Index: A comparison of the Insurance Professionals audience to the internet population.

APPAREL RETAILERS

The Insurance Professionals audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Insurance Professionals audience is Talbots.

Location	Composition	Index
Talbots	0.01%	1.38x
Gap	0.01%	1.21x
LOFT	0.01%	1.16x
Jos A. Bank Clothiers	0.01%	1.12x
White House Black Market	0.01%	1.07x
Dressbarn	0.01%	1.03x
Carhartt	0.15%	1.00x
Banana Republic	0.01%	0.98x
Lane Bryant	0.01%	0.95x
Old Navy	0.02%	0.91x

Composition Percentage: The overlap percentage between the Insurance Professionals audience and the Location attribute.

Index: A comparison of the Insurance Professionals audience to the internet population.

WEBSITES

The Insurance Professionals audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Insurance Professionals audience is benefitspro.com.

Website	Composition	Index
benefitspro.com	1.05%	24.18x
thenews-messenger.com	1.25%	15.09x
wisfarmer.com	1.07%	14.04x
bloombergquint.com	1.45%	14.02x
spglobal.com	1.88%	12.81x
thehawkeye.com	1.03%	12.76x
visaliatimesdelta.com	1.02%	12.37x
law.com	3.24%	12.08x
studyfinds.org	1.84%	11.59x
timesrecordnews.com	1.51%	10.82x

Composition Percentage: The overlap percentage between the Insurance Professionals audience and the Web attribute.

Index: A comparison of the Insurance Professionals audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Insurance Professionals audience is Insurance Cluster.

Content Affinity	Composition	Index
Insurance Cluster	0.06%	23.18x
Institutional Investing	0.03%	17.25x
Health & Safety Compliance	0.03%	14.35x
Retail Industry News	0.04%	12.54x
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania)	0.19%	10.94x
Credit Unions & Consumer Protection	0.04%	10.89x
Real Estate Cluster	0.19%	10.70x
Upstate New York State Athletics	0.03%	10.12x
Oil & Energy	0.08%	9.61x
Legal Information Research Cluster	3.05%	9.59x

Composition Percentage: The overlap percentage between the Insurance Professionals audience and the Content Affinity attribute.

Index: A comparison of the Insurance Professionals audience to the internet population.

DEMOGRAPHICS

The Insurance Professionals audience resonates most for the following age bracket and gender.

Age

45-54

Gender

Male