Dstillery Audiences

INSURANCE PROFESSIONALS

Audience Size: 3.3 Million Devices

Explore the Insurance Professionals Audience

Below you'll find more information about the Insurance Professionals audience, broken down in different categories based on their digital and physical behaviors. These are 3.3 million unique devices whose actions qualify for the Insurance Professionals audience.

Dstillery Crafted Audiences

INTERESTS

The Insurance Professionals audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Insurance Professionals audience is Investment Management Professionals.

Interest Composition Index
Investment Management Professionals 25.02% 12.51x
Online Investors 19.61% 12.29x
Enterprise Field Services Researchers 20.79% 11.96x
Small Business COVID-19 Relief Researchers 12.15% 11.40x
Online Shoppers 20.85% 11.27x
Employee Management & HR Researchers 20.44% 11.19x
Venture Capitalists 20.30% 11.06x
Small Business Administration Cares Act Researchers 12.70% 10.90x
Business Filing Researchers 17.96% 10.88x
Telemedicine Content Readers 11.80% 10.73x
Composition Percentage: The overlap percentage between the Insurance Professionals audience and the Interest attribute.
Index: A comparison of the Insurance Professionals audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Insurance Professionals audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Insurance Professionals audience is Chicos.

Location Composition Index
Chicos 0.01% 1.56x
American Eagle Outfitters 0.01% 1.29x
White House Black Market 0.01% 1.26x
Mens Wearhouse 0.01% 1.23x
Buckle 0.01% 1.18x
Carhartt 0.13% 1.06x
Victoria's Secret 0.01% 0.99x
The Childrens Place 0.01% 0.91x
Old Navy 0.01% 0.90x
Maurices 0.01% 0.83x
Composition Percentage: The overlap percentage between the Insurance Professionals audience and the Location attribute.
Index: A comparison of the Insurance Professionals audience to the internet population.
Dstillery Web Insights

WEBSITES

The Insurance Professionals audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Insurance Professionals audience is propertycasualty360.com.

Website Composition Index
propertycasualty360.com 1.03% 22.89x
journalofaccountancy.com 1.11% 18.03x
whalewisdom.com 1.28% 15.58x
lifestylogy.com 1.36% 13.68x
thefinancebuff.com 1.13% 13.53x
financenancy.com 1.84% 13.27x
investmentnews.com 1.53% 13.10x
engineeringtoolbox.com 1.02% 13.04x
spglobal.com 3.38% 13.03x
extendoffice.com 2.10% 12.60x
Composition Percentage: The overlap percentage between the Insurance Professionals audience and the Web attribute.
Index: A comparison of the Insurance Professionals audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Insurance Professionals audience is Insurance Cluster.

Content Affinity Composition Index
Insurance Cluster 0.85% 15.08x
Institutional Investing 0.54% 14.95x
Credit Unions & Consumer Protection 0.12% 13.38x
Paper & Packaging 0.11% 12.28x
Franchising 0.07% 11.95x
Real Estate Cluster 0.55% 11.72x
Health & Safety Compliance 0.23% 11.59x
Business News & Information Readers 2.00% 10.67x
Accounting 2.09% 10.02x
Chemicals 0.09% 9.89x
Composition Percentage: The overlap percentage between the Insurance Professionals audience and the Content Affinity attribute.
Index: A comparison of the Insurance Professionals audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Insurance Professionals audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male