Dstillery Audiences

INSURANCE PROFESSIONALS

Audience Size: 6.3 Million Devices

Explore the Insurance Professionals Audience

Below you'll find more information about the Insurance Professionals audience, broken down in different categories based on their digital and physical behaviors. These are 6.3 million unique devices whose actions qualify for the Insurance Professionals audience.

Dstillery Crafted Audiences

INTERESTS

The Insurance Professionals audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Insurance Professionals audience is SMB Commercial Insurance Researchers.

Interest Composition Index
SMB Commercial Insurance Researchers 26.90% 16.28x
Investment Management Professionals 30.60% 15.65x
Business Filing Researchers 31.41% 14.87x
Online Investors 28.95% 14.74x
Venture Capitalists 28.19% 14.70x
Enterprise Field Services Researchers 33.23% 14.22x
Online Calculator Users 28.39% 14.13x
Kitchen Appliance Shoppers 23.57% 14.13x
Home Buyers 26.56% 13.94x
Financial Advisors 28.04% 13.87x
Composition Percentage: The overlap percentage between the Insurance Professionals audience and the Interest attribute.
Index: A comparison of the Insurance Professionals audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Insurance Professionals audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Insurance Professionals audience is Armani.

Location Composition Index
Armani 0.03% 1.79x
Tommy Bahama 0.02% 1.53x
American Apparel 0.02% 1.41x
Talbots 0.03% 1.41x
Lululemon 0.04% 1.38x
Urban Outfitters 0.03% 1.36x
Jos A. Bank Clothiers 0.04% 1.29x
Chicos 0.05% 1.27x
The North Face 0.01% 1.27x
Uniqlo 0.01% 1.25x
Composition Percentage: The overlap percentage between the Insurance Professionals audience and the Location attribute.
Index: A comparison of the Insurance Professionals audience to the internet population.
Dstillery Web Insights

WEBSITES

The Insurance Professionals audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Insurance Professionals audience is insurancejournal.com.

Website Composition Index
insurancejournal.com 1.88% 43.97x
insurancebusinessmag.com 2.44% 35.57x
propertycasualty360.com 1.04% 34.81x
insurancenewsnet.com 1.34% 29.91x
benefitspro.com 1.02% 28.13x
pehub.com 2.88% 27.75x
findthecompany.com 1.16% 27.72x
calculator.net 1.24% 25.74x
libertymutualgroup.com 1.08% 25.45x
jacksonlewis.com 1.21% 25.31x
Composition Percentage: The overlap percentage between the Insurance Professionals audience and the Web attribute.
Index: A comparison of the Insurance Professionals audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Insurance Professionals audience is Institutional Investing.

Content Affinity Composition Index
Institutional Investing 2.00% 16.71x
Insurance Cluster 3.33% 16.69x
Credit Unions & Consumer Protection 0.41% 14.81x
Real Estate Cluster 1.33% 13.61x
Paper & Packaging 0.43% 13.17x
Law School Research Cluster 0.30% 12.83x
Accounting 4.93% 12.76x
Legal Information Research Cluster 8.79% 12.23x
Chemicals 0.43% 12.12x
Human Resources & Employee Management 0.83% 11.81x
Composition Percentage: The overlap percentage between the Insurance Professionals audience and the Content Affinity attribute.
Index: A comparison of the Insurance Professionals audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Insurance Professionals audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male