Dstillery Audiences

INSURANCE PROFESSIONALS

Audience Size: 3.6 Million Devices

Explore the Insurance Professionals Audience

Below you'll find more information about the Insurance Professionals audience, broken down in different categories based on their digital and physical behaviors. These are 3.6 million unique devices whose actions qualify for the Insurance Professionals audience.

Dstillery Crafted Audiences

INTERESTS

The Insurance Professionals audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Insurance Professionals audience is Investment Management Professionals.

Interest Composition Index
Investment Management Professionals 20.05% 11.85x
Venture Capitalists 16.41% 10.64x
Small Business Administration Cares Act Researchers 10.82% 10.62x
Investment Banking Professionals 17.49% 10.46x
Small Business COVID-19 Relief Researchers 9.18% 10.30x
Telemedicine Content Readers 7.89% 10.21x
Online Investors 16.24% 9.93x
Online Shoppers 15.21% 9.66x
Employee Management & HR Researchers 17.60% 9.47x
Enterprise Field Services Researchers 17.28% 9.46x
Composition Percentage: The overlap percentage between the Insurance Professionals audience and the Interest attribute.
Index: A comparison of the Insurance Professionals audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Insurance Professionals audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Insurance Professionals audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.02% 1.55x
Talbots 0.01% 1.45x
Banana Republic 0.02% 1.42x
LOFT 0.02% 1.32x
Chicos 0.02% 1.30x
J. Crew 0.01% 1.30x
Gap 0.02% 1.18x
Dressbarn 0.01% 1.12x
Express 0.02% 1.09x
White House Black Market 0.02% 1.08x
Composition Percentage: The overlap percentage between the Insurance Professionals audience and the Location attribute.
Index: A comparison of the Insurance Professionals audience to the internet population.
Dstillery Web Insights

WEBSITES

The Insurance Professionals audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Insurance Professionals audience is propertycasualty360.com.

Website Composition Index
propertycasualty360.com 1.10% 27.76x
benefitspro.com 1.21% 24.32x
whalewisdom.com 1.22% 14.31x
investmentnews.com 1.28% 14.03x
spglobal.com 3.43% 13.44x
bloombergquint.com 1.35% 13.21x
bdo.com 1.09% 12.55x
businesswire.com 1.01% 12.26x
fa-mag.com 1.18% 11.94x
law.com 5.38% 11.39x
Composition Percentage: The overlap percentage between the Insurance Professionals audience and the Web attribute.
Index: A comparison of the Insurance Professionals audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Insurance Professionals audience is Insurance Cluster.

Content Affinity Composition Index
Insurance Cluster 0.15% 18.49x
Institutional Investing 0.10% 17.39x
Credit Unions & Consumer Protection 0.06% 14.00x
Real Estate Cluster 0.30% 13.89x
Health & Safety Compliance 0.07% 13.75x
Business News & Information Readers 0.33% 12.19x
Paper & Packaging 0.02% 11.55x
Accounting 1.08% 9.81x
Oil & Energy 0.19% 9.53x
Legal Information Research Cluster 4.28% 9.42x
Composition Percentage: The overlap percentage between the Insurance Professionals audience and the Content Affinity attribute.
Index: A comparison of the Insurance Professionals audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Insurance Professionals audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male