Explore the Internet Speed Testers Audience
Below you'll find more information about the Internet Speed Testers audience, broken down in different categories based on their digital and physical behaviors. These are 3.5 million unique devices whose actions qualify for the Internet Speed Testers audience.
INTERESTS
The Internet Speed Testers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Internet Speed Testers audience is Web Conferences and Remote Workers.
| Interest | Composition | Index |
| Web Conferences and Remote Workers | 15.37% | 13.09x |
| Home Networking Researchers | 22.04% | 10.98x |
| IT News Readers | 13.22% | 10.49x |
| PC Users | 15.05% | 9.41x |
| Cloud Security Researchers | 12.88% | 9.00x |
| Laptop Researchers | 5.66% | 8.70x |
| Blockchain Enthusiasts | 9.19% | 8.44x |
| Tablet Researchers | 9.63% | 8.14x |
| Deal and Discount Aggregator Researchers | 5.63% | 7.81x |
| CRM Platform Users | 10.21% | 7.73x |
Composition Percentage:
The overlap percentage between the Internet Speed Testers audience and the Interest attribute.
Index: A comparison of the Internet Speed Testers audience to the internet population.
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APPAREL RETAILERS
The Internet Speed Testers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Internet Speed Testers audience is Old Navy.
| Location | Composition | Index |
| Old Navy | 0.01% | 1.11x |
| Journeys | 0.01% | 1.06x |
| Maurices | 0.02% | 0.94x |
| Gymboree | 0.01% | 0.87x |
| Zumiez | 0.01% | 0.82x |
Composition Percentage:
The overlap percentage between the Internet Speed Testers audience and the Location attribute.
Index: A comparison of the Internet Speed Testers audience to the internet population.
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WEBSITES
The Internet Speed Testers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Internet Speed Testers audience is speedtest.net.
| Website | Composition | Index |
| speedtest.net | 65.59% | 35.65x |
| whatismyip.com | 2.57% | 21.53x |
| speedcheck.org | 1.28% | 18.97x |
| tenforums.com | 1.13% | 16.95x |
| newegg.com | 3.74% | 13.91x |
| whatismyipaddress.com | 4.25% | 13.25x |
| cpubenchmark.net | 1.16% | 12.08x |
| steamcharts.com | 2.07% | 12.00x |
| metasrc.com | 1.05% | 11.55x |
| adamtheautomator.com | 1.01% | 11.36x |
Composition Percentage:
The overlap percentage between the Internet Speed Testers audience and the Web attribute.
Index: A comparison of the Internet Speed Testers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Internet Speed Testers audience is Routers, Switches & Networking.
| Content Affinity | Composition | Index |
| Routers, Switches & Networking | 4.00% | 18.37x |
| Computers & Accessories | 5.80% | 7.61x |
| Insurance Cluster | 0.01% | 7.52x |
| Assorted Topics (Pharmacies, Telemarketing Jobs, Women's Clothing) | 0.06% | 6.52x |
| Credit Unions & Consumer Protection | 0.01% | 6.11x |
| Spam Call Number Searchers | 0.06% | 6.11x |
| Writing Resources | 0.01% | 5.31x |
| Electronic Accessories | 0.55% | 5.20x |
| Assorted Topics (Internet Slang, Hoaxes, Photography) | 0.01% | 5.14x |
| Internet Radio | 0.06% | 4.93x |
Composition Percentage:
The overlap percentage between the Internet Speed Testers audience and the Content Affinity attribute.
Index: A comparison of the Internet Speed Testers audience to the internet population.
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DEMOGRAPHICS
The Internet Speed Testers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male
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