Dstillery Audiences

INTERNET SPEED TESTERS

Audience Size: 4.2 Million Devices

Explore the Internet Speed Testers Audience

Below you'll find more information about the Internet Speed Testers audience, broken down in different categories based on their digital and physical behaviors. These are 4.2 million unique devices whose actions qualify for the Internet Speed Testers audience.

Dstillery Crafted Audiences

INTERESTS

The Internet Speed Testers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Internet Speed Testers audience is Web Conferences and Remote Workers.

Interest Composition Index
Web Conferences and Remote Workers 22.40% 13.11x
Ink & Toner Shoppers 20.29% 11.60x
Home Networking Researchers 19.86% 10.29x
Computer Processor and Data Center Decision Makers 17.50% 10.25x
Electronics Shoppers 14.39% 9.18x
Online Calculator Users 17.56% 9.15x
Product Manuals Researchers 11.14% 9.04x
Smart Home Product Researchers 16.54% 8.26x
Self Storage Shoppers 14.35% 8.10x
Laptop Researchers 10.86% 7.99x
Composition Percentage: The overlap percentage between the Internet Speed Testers audience and the Interest attribute.
Index: A comparison of the Internet Speed Testers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Internet Speed Testers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Internet Speed Testers audience is White House Black Market.

Location Composition Index
White House Black Market 0.01% 1.18x
Carhartt 0.13% 1.12x
Mens Wearhouse 0.01% 1.08x
Old Navy 0.01% 0.89x
Victoria's Secret 0.01% 0.87x
Maurices 0.01% 0.72x
Composition Percentage: The overlap percentage between the Internet Speed Testers audience and the Location attribute.
Index: A comparison of the Internet Speed Testers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Internet Speed Testers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Internet Speed Testers audience is speedtest.net.

Website Composition Index
speedtest.net 56.04% 32.29x
thisisanfield.com 2.56% 19.18x
tarotforum.net 1.74% 17.66x
whatismyip.com 3.56% 17.20x
animatedknots.com 3.66% 17.19x
destinypedia.com 4.12% 16.86x
swimswam.com 6.43% 16.42x
halopedia.org 5.36% 16.40x
nvidia.com 1.11% 16.28x
theimpulsivebuy.com 1.97% 16.15x
Composition Percentage: The overlap percentage between the Internet Speed Testers audience and the Web attribute.
Index: A comparison of the Internet Speed Testers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Internet Speed Testers audience is Routers, Switches & Networking.

Content Affinity Composition Index
Routers, Switches & Networking 9.30% 14.95x
Computer Printers 0.08% 14.50x
Electronic Cabling 0.24% 13.78x
Drawing & Animation 0.03% 13.18x
Assorted Topics (Safari, Health, Wellness, Sports) 0.02% 12.63x
Electronic Document Assembly 0.06% 11.11x
Canadian Construction & Renovation Research Cluster 0.09% 10.42x
Online Media Converters 0.47% 10.33x
Quebec Real Estate 0.38% 10.23x
Assorted Topics (Business Support ToolsForm Templates) 0.09% 10.16x
Composition Percentage: The overlap percentage between the Internet Speed Testers audience and the Content Affinity attribute.
Index: A comparison of the Internet Speed Testers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Internet Speed Testers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male