Dstillery Audiences

INTERNET SPEED TESTERS

Audience Size: 1.2 Million Devices

Explore the Internet Speed Testers Audience

Below you'll find more information about the Internet Speed Testers audience, broken down in different categories based on their digital and physical behaviors. These are 1.2 million unique devices whose actions qualify for the Internet Speed Testers audience.

Dstillery Crafted Audiences

INTERESTS

The Internet Speed Testers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Internet Speed Testers audience is Web Conferences and Remote Workers.

Interest Composition Index
Web Conferences and Remote Workers 19.89% 12.81x
Home Networking Researchers 17.26% 10.84x
Ink & Toner Shoppers 16.37% 10.80x
Computer Processor and Data Center Decision Makers 16.35% 9.32x
Electronics Shoppers 13.33% 8.66x
Online Calculator Users 14.15% 8.30x
Adjustable Desks Shoppers 26.75% 8.00x
Product Manuals Researchers 10.35% 7.66x
Laptop Researchers 9.63% 7.39x
Men's Underwear Shoppers 11.65% 7.31x
Composition Percentage: The overlap percentage between the Internet Speed Testers audience and the Interest attribute.
Index: A comparison of the Internet Speed Testers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Internet Speed Testers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Internet Speed Testers audience is Carhartt.

Location Composition Index
Carhartt 0.05% 0.95x
Composition Percentage: The overlap percentage between the Internet Speed Testers audience and the Location attribute.
Index: A comparison of the Internet Speed Testers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Internet Speed Testers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Internet Speed Testers audience is speedtest.net.

Website Composition Index
speedtest.net 70.26% 40.47x
whatismyip.com 3.30% 18.92x
thisisanfield.com 1.02% 13.85x
netgear.com 1.35% 12.92x
tenforums.com 3.43% 12.77x
whatismyipaddress.com 4.40% 12.56x
animatedknots.com 1.42% 12.46x
destinypedia.com 1.74% 11.77x
windstream.net 1.04% 11.54x
halopedia.org 2.06% 11.46x
Composition Percentage: The overlap percentage between the Internet Speed Testers audience and the Web attribute.
Index: A comparison of the Internet Speed Testers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Internet Speed Testers audience is Routers, Switches & Networking.

Content Affinity Composition Index
Routers, Switches & Networking 6.41% 18.89x
Electronic Cabling 0.08% 16.40x
Computer Printers 0.03% 14.52x
Online Media Converters 0.17% 12.83x
Quebec Vacation Research Cluster 0.19% 12.36x
Quebec Job Seeker Cluster 0.13% 12.14x
Quebec Hunting & Outdoors Cluster 0.18% 11.25x
Quebec Real Estate 0.21% 10.63x
Canadian Construction & Renovation Research Cluster 0.04% 10.37x
Electronic Document Assembly 0.01% 9.68x
Composition Percentage: The overlap percentage between the Internet Speed Testers audience and the Content Affinity attribute.
Index: A comparison of the Internet Speed Testers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Internet Speed Testers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male