Dstillery Audiences

INTERNET SPEED TESTERS

Audience Size: 4.2 Million Devices

Explore the Internet Speed Testers Audience

Below you'll find more information about the Internet Speed Testers audience, broken down in different categories based on their digital and physical behaviors. These are 4.2 million unique devices whose actions qualify for the Internet Speed Testers audience.

Dstillery Crafted Audiences

INTERESTS

The Internet Speed Testers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Internet Speed Testers audience is Web Conferences and Remote Workers.

Interest Composition Index
Web Conferences and Remote Workers 19.37% 11.66x
PC Users 17.28% 9.90x
Home Networking Researchers 15.18% 9.65x
Ink & Toner Shoppers 14.43% 9.37x
Computer Processor and Data Center Decision Makers 13.88% 8.64x
Electronics Shoppers 11.92% 7.56x
Online Calculator Users 11.61% 6.98x
Model Aircraft and Rocket Hobbyists 13.55% 6.58x
Online Role Playing Game Enthusiasts 11.26% 6.49x
Smart Home Product Researchers 13.36% 6.46x
Composition Percentage: The overlap percentage between the Internet Speed Testers audience and the Interest attribute.
Index: A comparison of the Internet Speed Testers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Internet Speed Testers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Internet Speed Testers audience is Hollister.

Location Composition Index
Hollister 0.01% 1.44x
The Childrens Place 0.03% 1.26x
H&M 0.01% 1.21x
Jos A. Bank Clothiers 0.02% 1.19x
Lane Bryant 0.02% 1.18x
Banana Republic 0.02% 1.16x
Dressbarn 0.02% 1.16x
Old Navy 0.03% 1.16x
White House Black Market 0.02% 1.12x
Victoria's Secret 0.03% 1.10x
Composition Percentage: The overlap percentage between the Internet Speed Testers audience and the Location attribute.
Index: A comparison of the Internet Speed Testers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Internet Speed Testers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Internet Speed Testers audience is speedtest.net.

Website Composition Index
speedtest.net 54.80% 36.90x
whatismyip.com 3.16% 21.77x
tenforums.com 4.01% 14.67x
whatismyipaddress.com 4.72% 13.56x
tecmint.com 1.53% 11.63x
spiceworks.com 2.16% 11.59x
addictivetips.com 1.52% 11.54x
woot.com 4.23% 11.33x
warcraftlogs.com 1.22% 10.99x
mediafire.com 2.04% 10.88x
Composition Percentage: The overlap percentage between the Internet Speed Testers audience and the Web attribute.
Index: A comparison of the Internet Speed Testers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Internet Speed Testers audience is Routers, Switches & Networking.

Content Affinity Composition Index
Routers, Switches & Networking 5.12% 18.18x
Professional Audio Visual 0.02% 15.43x
Online Media Converters 0.01% 9.18x
Quebec Vacation Research Cluster 0.04% 8.95x
Computers & Accessories 7.03% 8.23x
Audio Clips & Sound Effects 0.02% 7.56x
Amateur Radios 0.02% 7.47x
Quebec Hunting & Outdoors Cluster 0.08% 6.81x
Canada Shopping - General Commerce 0.05% 6.77x
Health & Safety Compliance 0.02% 6.64x
Composition Percentage: The overlap percentage between the Internet Speed Testers audience and the Content Affinity attribute.
Index: A comparison of the Internet Speed Testers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Internet Speed Testers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male