Explore the Intimates Shoppers Audience
Below you'll find more information about the Intimates Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.6 million unique devices whose actions qualify for the Intimates Shoppers audience.
INTERESTS
The Intimates Shoppers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Intimates Shoppers audience is Engagement Ring Shoppers.
| Interest | Composition | Index |
| Engagement Ring Shoppers | 33.66% | 17.91x |
| Women's Swimsuit Shoppers | 31.98% | 16.86x |
| As Seen on TV Shoppers | 27.24% | 16.16x |
| Jewelry & Watch Shoppers | 26.89% | 16.01x |
| Leather Goods Shoppers | 25.03% | 15.91x |
| Bed & Bath Shoppers | 27.52% | 15.76x |
| Shapewear & Leggings Shoppers | 27.57% | 15.70x |
| Sweet Tooths | 28.00% | 15.37x |
| Moving Services Shoppers | 27.57% | 15.05x |
| Dance Clothing Shoppers | 28.12% | 14.81x |
Composition Percentage:
The overlap percentage between the Intimates Shoppers audience and the Interest attribute.
Index: A comparison of the Intimates Shoppers audience to the internet population.
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APPAREL RETAILERS
The Intimates Shoppers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Intimates Shoppers audience is Gymboree.
| Location | Composition | Index |
| Gymboree | 0.04% | 1.30x |
| Dressbarn | 0.06% | 1.26x |
| Express | 0.04% | 1.24x |
| Charlotte Russe | 0.03% | 1.22x |
| Hollister | 0.03% | 1.20x |
| Mens Wearhouse | 0.28% | 1.13x |
| Chicos | 0.05% | 1.13x |
| Lane Bryant | 0.06% | 1.13x |
| Jos A. Bank Clothiers | 0.18% | 1.12x |
| Old Navy | 0.08% | 1.11x |
Composition Percentage:
The overlap percentage between the Intimates Shoppers audience and the Location attribute.
Index: A comparison of the Intimates Shoppers audience to the internet population.
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WEBSITES
The Intimates Shoppers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Intimates Shoppers audience is fredericks.com.
| Website | Composition | Index |
| fredericks.com | 6.85% | 71.54x |
| charlotterusse.com | 4.10% | 65.88x |
| spencersonline.com | 4.89% | 58.05x |
| puppyfind.com | 1.05% | 53.12x |
| hotmiamistyles.com | 2.12% | 50.44x |
| academy.com | 1.71% | 48.06x |
| gnc.com | 1.99% | 47.81x |
| plannedparenthood.org | 1.85% | 46.23x |
| loveculture.com | 1.61% | 45.09x |
| leatherup.com | 1.02% | 44.76x |
Composition Percentage:
The overlap percentage between the Intimates Shoppers audience and the Web attribute.
Index: A comparison of the Intimates Shoppers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Intimates Shoppers audience is Beach & Intimate Wear.
| Content Affinity | Composition | Index |
| Beach & Intimate Wear | 3.36% | 28.70x |
| Costumes | 1.61% | 20.74x |
| Rural Living | 0.22% | 16.93x |
| Discount Shopping | 6.50% | 15.13x |
| As Seen On TV Products | 0.13% | 15.12x |
| Hipster Clothing | 1.05% | 15.10x |
| Home Improvement Contractor | 2.33% | 14.80x |
| Assorted Topics (Cooking, Games, Viral Media) | 0.23% | 13.92x |
| Higher-End Fashion Brands | 2.22% | 13.54x |
| Holiday Gifts | 1.16% | 13.52x |
Composition Percentage:
The overlap percentage between the Intimates Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Intimates Shoppers audience to the internet population.
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DEMOGRAPHICS
The Intimates Shoppers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female
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