INVESTMENT BANKING PROFESSIONALS

Audience Size: 3.2 Million Devices

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Explore the Investment Banking Professionals Audience

Below you'll find more information about the Investment Banking Professionals audience, broken down in different categories based on their digital and physical behaviors. These are 3.2 million unique devices whose actions qualify for the Investment Banking Professionals audience.

INTERESTS

The Investment Banking Professionals audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Investment Banking Professionals audience is Venture Capitalists.

Interest	Composition	Index
Venture Capitalists	27.41%	56.80x
Real Estate Decision Makers	22.96%	52.39x
Finance Continuing Education Researchers	20.37%	50.16x
Caribbean Destination Reopening Researchers	12.59%	45.39x
Investment Management Professionals	25.19%	45.23x
Post COVID-19 Restaurant Reopening Researchers	8.89%	44.21x
Online Investors	26.30%	43.31x
Investment Services Intenders	22.59%	43.06x
Market Intelligence Researchers	10.37%	41.60x
Financial Investors	17.78%	41.52x

Composition Percentage: The overlap percentage between the Investment Banking Professionals audience and the Interest attribute.

Index: A comparison of the Investment Banking Professionals audience to the internet population.

APPAREL RETAILERS

The Investment Banking Professionals audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Investment Banking Professionals audience is Carhartt.

Location	Composition	Index
Carhartt	0.28%	1.73x
Old Navy	0.04%	1.57x
The Childrens Place	0.01%	1.32x

Composition Percentage: The overlap percentage between the Investment Banking Professionals audience and the Location attribute.

Index: A comparison of the Investment Banking Professionals audience to the internet population.

WEBSITES

The Investment Banking Professionals audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Investment Banking Professionals audience is businesswire.com.

Website	Composition	Index
businesswire.com	12.33%	56.46x
zacks.com	9.64%	39.13x
benzinga.com	13.55%	37.40x
seekingalpha.com	26.35%	33.40x
macrotrends.net	8.58%	31.84x
nasdaq.com	25.33%	30.36x
cornell.edu	5.73%	30.06x
owler.com	7.30%	29.96x
economist.com	6.55%	27.27x
geekwire.com	4.91%	26.80x

Composition Percentage: The overlap percentage between the Investment Banking Professionals audience and the Web attribute.

Index: A comparison of the Investment Banking Professionals audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Investment Banking Professionals audience is Legal Information Research Cluster.

Content Affinity	Composition	Index
Legal Information Research Cluster	8.52%	21.97x
Private Aviation	3.70%	19.90x
Personal Investment & Advisor Researchers	3.70%	17.06x
New York City Real Estate Research Cluster	3.70%	15.24x
New York City Education & News Cluster	2.96%	13.64x
Franchising	0.10%	12.61x
NYC Tourist Attractions	2.22%	11.94x
Small Business Resources	15.19%	11.75x
Credit Unions & Consumer Protection	0.13%	11.23x
Chemicals	0.14%	11.09x

Composition Percentage: The overlap percentage between the Investment Banking Professionals audience and the Content Affinity attribute.

Index: A comparison of the Investment Banking Professionals audience to the internet population.

DEMOGRAPHICS

The Investment Banking Professionals audience resonates most for the following age bracket and gender.

Age

35-44

Gender

Male