INVESTMENT BANKING PROFESSIONALS

Audience Size: 2.9 Million Devices

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Explore the Investment Banking Professionals Audience

Below you'll find more information about the Investment Banking Professionals audience, broken down in different categories based on their digital and physical behaviors. These are 2.9 million unique devices whose actions qualify for the Investment Banking Professionals audience.

INTERESTS

The Investment Banking Professionals audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Investment Banking Professionals audience is Telemedicine Content Readers.

Interest	Composition	Index
Telemedicine Content Readers	16.09%	22.28x
Venture Capitalists	27.20%	20.10x
Small Business COVID-19 Relief Researchers	15.62%	18.96x
Online Investors	28.40%	18.52x
Finance Continuing Education Researchers	22.77%	18.16x
Small Business Administration Cares Act Researchers	15.88%	16.76x
Investment Management Professionals	28.20%	16.44x
Real Estate Decision Makers	23.23%	16.44x
Financial Investors	25.25%	15.23x
Personal Stock Portfolio Managers	16.28%	14.98x

Composition Percentage: The overlap percentage between the Investment Banking Professionals audience and the Interest attribute.

Index: A comparison of the Investment Banking Professionals audience to the internet population.

APPAREL RETAILERS

The Investment Banking Professionals audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Investment Banking Professionals audience is Carhartt.

Location	Composition	Index
Carhartt	0.03%	0.79x

Composition Percentage: The overlap percentage between the Investment Banking Professionals audience and the Location attribute.

Index: A comparison of the Investment Banking Professionals audience to the internet population.

WEBSITES

The Investment Banking Professionals audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Investment Banking Professionals audience is thefly.com.

Website	Composition	Index
thefly.com	1.66%	28.78x
whalewisdom.com	2.15%	26.43x
citybizlist.com	1.12%	24.15x
pulse2.com	1.99%	23.11x
medcitynews.com	1.21%	22.90x
streetinsider.com	6.61%	22.07x
investorshub.advfn.com	2.63%	21.69x
businesswire.com	2.60%	21.47x
dealbreaker.com	1.69%	19.95x
globenewswire.com	1.24%	19.57x

Composition Percentage: The overlap percentage between the Investment Banking Professionals audience and the Web attribute.

Index: A comparison of the Investment Banking Professionals audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Investment Banking Professionals audience is Institutional Investing.

Content Affinity	Composition	Index
Institutional Investing	0.23%	25.38x
Business News & Information Readers	0.85%	18.38x
Retail Industry News	0.18%	15.79x
Real Estate Cluster	0.40%	15.45x
Startup Investment	1.20%	14.76x
Human Resources & Employee Management	0.20%	13.32x
Medical Journals	1.02%	12.63x
Meeting Planning & Hotels	0.16%	12.63x
Marketing Professionals	0.44%	12.14x
Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales)	0.04%	11.97x

Composition Percentage: The overlap percentage between the Investment Banking Professionals audience and the Content Affinity attribute.

Index: A comparison of the Investment Banking Professionals audience to the internet population.

DEMOGRAPHICS

The Investment Banking Professionals audience resonates most for the following age bracket and gender.

Age

45-54

Gender

Male