INVESTMENT BANKING PROFESSIONALS

Audience Size: 3.2 Million Devices

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Explore the Investment Banking Professionals Audience

Below you'll find more information about the Investment Banking Professionals audience, broken down in different categories based on their digital and physical behaviors. These are 3.2 million unique devices whose actions qualify for the Investment Banking Professionals audience.

INTERESTS

The Investment Banking Professionals audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Investment Banking Professionals audience is Venture Capitalists.

Interest	Composition	Index
Venture Capitalists	43.76%	23.82x
Executive Travelers	44.18%	20.45x
Finance Continuing Education Researchers	29.25%	18.71x
Online Investors	27.38%	17.72x
Market Intelligence Researchers	25.43%	17.70x
Investment Management Professionals	28.85%	17.16x
Shared Work Space Researchers	34.14%	17.02x
Enterprise Field Services Researchers	29.63%	16.61x
Insurance Professionals	23.18%	15.14x
SEO Specialists	25.68%	14.89x

Composition Percentage: The overlap percentage between the Investment Banking Professionals audience and the Interest attribute.

Index: A comparison of the Investment Banking Professionals audience to the internet population.

APPAREL RETAILERS

The Investment Banking Professionals audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Investment Banking Professionals audience is Intermix.

Location	Composition	Index
Intermix	0.02%	2.94x
Armani	0.04%	2.48x
Supreme	0.01%	2.39x
Club Monaco	0.02%	2.11x
Zara	0.04%	2.09x
Saint Laurent Paris	0.01%	2.08x
Hugo Boss	0.03%	2.08x
Kate Spade	0.03%	2.06x
Lululemon	0.08%	2.02x
J. Crew	0.05%	1.97x

Composition Percentage: The overlap percentage between the Investment Banking Professionals audience and the Location attribute.

Index: A comparison of the Investment Banking Professionals audience to the internet population.

WEBSITES

The Investment Banking Professionals audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Investment Banking Professionals audience is kkr.com.

Website	Composition	Index
kkr.com	1.49%	72.41x
finsmes.com	2.08%	71.49x
pehub.com	6.61%	71.37x
institutionalinvestor.com	4.06%	67.36x
paulweiss.com	1.14%	63.68x
dealbreaker.com	1.98%	63.15x
whalewisdom.com	2.59%	58.80x
ropesgray.com	1.61%	57.92x
akingump.com	1.45%	57.62x
pepperlaw.com	1.24%	55.63x

Composition Percentage: The overlap percentage between the Investment Banking Professionals audience and the Web attribute.

Index: A comparison of the Investment Banking Professionals audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Investment Banking Professionals audience is Institutional Investing.

Content Affinity	Composition	Index
Institutional Investing	5.68%	32.17x
Business News & Information Readers	19.13%	20.79x
Retail Industry News	2.48%	20.19x
Startup Investment	13.19%	19.04x
Real Estate Cluster	2.73%	16.82x
Human Resources & Employee Management	1.94%	14.04x
Mobile Industry Information	2.35%	14.04x
Work Productivity	4.30%	13.26x
Franchising	0.48%	13.20x
Marketing Professionals	6.11%	12.83x

Composition Percentage: The overlap percentage between the Investment Banking Professionals audience and the Content Affinity attribute.

Index: A comparison of the Investment Banking Professionals audience to the internet population.

DEMOGRAPHICS

The Investment Banking Professionals audience resonates most for the following age bracket and gender.

Age

45-54

Gender

Male