Explore the Investment Banking Professionals Audience
Below you'll find more information about the Investment Banking Professionals audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the Investment Banking Professionals audience.
INTERESTS
The Investment Banking Professionals audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Investment Banking Professionals audience is Venture Capitalists.
| Interest | Composition | Index |
| Venture Capitalists | 37.40% | 40.33x |
| Online Investors | 27.17% | 30.18x |
| Finance Continuing Education Researchers | 30.57% | 29.74x |
| Market Intelligence Researchers | 24.94% | 28.66x |
| Investment Management Professionals | 28.78% | 28.14x |
| Enterprise Field Services Researchers | 29.68% | 27.42x |
| Real Estate Decision Makers | 37.22% | 26.61x |
| Shared Work Space Researchers | 34.80% | 25.61x |
| Online Shoppers | 19.50% | 25.26x |
| Personal Stock Portfolio Managers | 20.40% | 24.77x |
Composition Percentage:
The overlap percentage between the Investment Banking Professionals audience and the Interest attribute.
Index: A comparison of the Investment Banking Professionals audience to the internet population.
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APPAREL RETAILERS
The Investment Banking Professionals audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Investment Banking Professionals audience is Everlane.
| Location | Composition | Index |
| Everlane | 0.02% | 3.65x |
| Calvin Klein | 0.02% | 3.49x |
| Intermix | 0.02% | 3.43x |
| Supreme | 0.03% | 2.97x |
| Saint Laurent Paris | 0.02% | 2.86x |
| Joe's Jeans | 0.01% | 2.84x |
| Kate Spade | 0.03% | 2.71x |
| Bonobos | 0.07% | 2.66x |
| Armani | 0.08% | 2.56x |
| Ann Taylor | 0.03% | 2.48x |
Composition Percentage:
The overlap percentage between the Investment Banking Professionals audience and the Location attribute.
Index: A comparison of the Investment Banking Professionals audience to the internet population.
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WEBSITES
The Investment Banking Professionals audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Investment Banking Professionals audience is kkr.com.
| Website | Composition | Index |
| kkr.com | 1.64% | 72.04x |
| pehub.com | 7.51% | 69.87x |
| finsmes.com | 2.54% | 69.76x |
| paulweiss.com | 1.05% | 69.76x |
| institutionalinvestor.com | 4.64% | 64.80x |
| akingump.com | 1.28% | 63.54x |
| ropesgray.com | 1.36% | 63.48x |
| cooleygo.com | 1.09% | 58.78x |
| whalewisdom.com | 2.93% | 58.56x |
| thefly.com | 2.07% | 56.57x |
Composition Percentage:
The overlap percentage between the Investment Banking Professionals audience and the Web attribute.
Index: A comparison of the Investment Banking Professionals audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Investment Banking Professionals audience is Institutional Investing.
| Content Affinity | Composition | Index |
| Institutional Investing | 5.12% | 35.18x |
| Business News & Information Readers | 17.16% | 23.13x |
| Retail Industry News | 2.26% | 22.06x |
| Startup Investment | 13.93% | 20.47x |
| Real Estate Cluster | 2.50% | 18.07x |
| Human Resources & Employee Management | 1.52% | 15.61x |
| Work Productivity | 3.44% | 15.42x |
| Franchising | 0.41% | 15.41x |
| Mobile Industry Information | 2.04% | 15.16x |
| Marketing Professionals | 5.15% | 14.42x |
Composition Percentage:
The overlap percentage between the Investment Banking Professionals audience and the Content Affinity attribute.
Index: A comparison of the Investment Banking Professionals audience to the internet population.
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DEMOGRAPHICS
The Investment Banking Professionals audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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