INVESTMENT BANKING PROFESSIONALS

Audience Size: 5.3 Million Devices

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Explore the Investment Banking Professionals Audience

Below you'll find more information about the Investment Banking Professionals audience, broken down in different categories based on their digital and physical behaviors. These are 5.3 million unique devices whose actions qualify for the Investment Banking Professionals audience.

INTERESTS

The Investment Banking Professionals audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Investment Banking Professionals audience is Venture Capitalists.

Interest	Composition	Index
Venture Capitalists	38.43%	17.43x
Real Estate Decision Makers	31.30%	14.70x
Investment Management Professionals	30.85%	14.66x
Online Investors	32.03%	13.81x
Finance Continuing Education Researchers	30.62%	12.99x
Online Shoppers	24.48%	12.85x
Enterprise Field Services Researchers	32.82%	12.34x
SMB Commercial Insurance Researchers	21.09%	12.09x
Investment Services Intenders	25.84%	12.00x
Financial Investors	28.11%	11.66x

Composition Percentage: The overlap percentage between the Investment Banking Professionals audience and the Interest attribute.

Index: A comparison of the Investment Banking Professionals audience to the internet population.

APPAREL RETAILERS

The Investment Banking Professionals audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Investment Banking Professionals audience is Saint Laurent Paris.

Location	Composition	Index
Saint Laurent Paris	0.01%	2.59x
Bonobos	0.02%	2.26x
Patagonia	0.01%	2.22x
Armani	0.03%	2.15x
American Apparel	0.03%	2.04x
Lululemon	0.05%	1.98x
The North Face	0.02%	1.93x
Zara	0.03%	1.93x
Urban Outfitters	0.04%	1.81x
Ann Taylor	0.02%	1.80x

Composition Percentage: The overlap percentage between the Investment Banking Professionals audience and the Location attribute.

Index: A comparison of the Investment Banking Professionals audience to the internet population.

WEBSITES

The Investment Banking Professionals audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Investment Banking Professionals audience is pehub.com.

Website	Composition	Index
pehub.com	3.95%	38.05x
finsmes.com	1.58%	34.42x
institutionalinvestor.com	3.09%	34.21x
thefly.com	1.17%	31.66x
whalewisdom.com	2.12%	31.04x
crunchbase.com	5.12%	30.12x
dlapiper.com	1.39%	26.46x
spglobal.com	2.11%	26.07x
medcitynews.com	1.42%	25.83x
streetinsider.com	6.45%	25.47x

Composition Percentage: The overlap percentage between the Investment Banking Professionals audience and the Web attribute.

Index: A comparison of the Investment Banking Professionals audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Investment Banking Professionals audience is Institutional Investing.

Content Affinity	Composition	Index
Institutional Investing	2.42%	21.31x
Business News & Information Readers	8.88%	15.06x
Retail Industry News	1.09%	13.72x
Real Estate Cluster	1.24%	13.39x
Startup Investment	5.57%	13.27x
Franchising	0.23%	11.89x
Accounting	3.90%	10.55x
Marketing Professionals	2.19%	10.35x
Credit Unions & Consumer Protection	0.26%	10.30x
Human Resources & Employee Management	0.68%	10.28x

Composition Percentage: The overlap percentage between the Investment Banking Professionals audience and the Content Affinity attribute.

Index: A comparison of the Investment Banking Professionals audience to the internet population.

DEMOGRAPHICS

The Investment Banking Professionals audience resonates most for the following age bracket and gender.

Age

45-54

Gender

Male