Dstillery Audiences

INVESTMENT BANKING PROFESSIONALS

Audience Size: 3 Million Devices

Explore the Investment Banking Professionals Audience

Below you'll find more information about the Investment Banking Professionals audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the Investment Banking Professionals audience.

Dstillery Crafted Audiences

INTERESTS

The Investment Banking Professionals audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Investment Banking Professionals audience is Venture Capitalists.

Interest Composition Index
Venture Capitalists 37.40% 40.33x
Online Investors 27.17% 30.18x
Finance Continuing Education Researchers 30.57% 29.74x
Market Intelligence Researchers 24.94% 28.66x
Investment Management Professionals 28.78% 28.14x
Enterprise Field Services Researchers 29.68% 27.42x
Real Estate Decision Makers 37.22% 26.61x
Shared Work Space Researchers 34.80% 25.61x
Online Shoppers 19.50% 25.26x
Personal Stock Portfolio Managers 20.40% 24.77x
Composition Percentage: The overlap percentage between the Investment Banking Professionals audience and the Interest attribute.
Index: A comparison of the Investment Banking Professionals audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Investment Banking Professionals audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Investment Banking Professionals audience is Everlane.

Location Composition Index
Everlane 0.02% 3.65x
Calvin Klein 0.02% 3.49x
Intermix 0.02% 3.43x
Supreme 0.03% 2.97x
Saint Laurent Paris 0.02% 2.86x
Joe's Jeans 0.01% 2.84x
Kate Spade 0.03% 2.71x
Bonobos 0.07% 2.66x
Armani 0.08% 2.56x
Ann Taylor 0.03% 2.48x
Composition Percentage: The overlap percentage between the Investment Banking Professionals audience and the Location attribute.
Index: A comparison of the Investment Banking Professionals audience to the internet population.
Dstillery Web Insights

WEBSITES

The Investment Banking Professionals audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Investment Banking Professionals audience is kkr.com.

Website Composition Index
kkr.com 1.64% 72.04x
pehub.com 7.51% 69.87x
finsmes.com 2.54% 69.76x
paulweiss.com 1.05% 69.76x
institutionalinvestor.com 4.64% 64.80x
akingump.com 1.28% 63.54x
ropesgray.com 1.36% 63.48x
cooleygo.com 1.09% 58.78x
whalewisdom.com 2.93% 58.56x
thefly.com 2.07% 56.57x
Composition Percentage: The overlap percentage between the Investment Banking Professionals audience and the Web attribute.
Index: A comparison of the Investment Banking Professionals audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Investment Banking Professionals audience is Institutional Investing.

Content Affinity Composition Index
Institutional Investing 5.12% 35.18x
Business News & Information Readers 17.16% 23.13x
Retail Industry News 2.26% 22.06x
Startup Investment 13.93% 20.47x
Real Estate Cluster 2.50% 18.07x
Human Resources & Employee Management 1.52% 15.61x
Work Productivity 3.44% 15.42x
Franchising 0.41% 15.41x
Mobile Industry Information 2.04% 15.16x
Marketing Professionals 5.15% 14.42x
Composition Percentage: The overlap percentage between the Investment Banking Professionals audience and the Content Affinity attribute.
Index: A comparison of the Investment Banking Professionals audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Investment Banking Professionals audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male