Explore the Investment Banking Professionals Audience
Below you'll find more information about the Investment Banking Professionals audience, broken down in different categories based on their digital and physical behaviors. These are 2.7 million unique devices whose actions qualify for the Investment Banking Professionals audience.
INTERESTS
The Investment Banking Professionals audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Investment Banking Professionals audience is Telemedicine Content Readers.
| Interest | Composition | Index |
| Telemedicine Content Readers | 14.58% | 22.48x |
| Venture Capitalists | 28.05% | 19.76x |
| Online Investors | 28.71% | 18.82x |
| Small Business COVID-19 Relief Researchers | 13.57% | 18.75x |
| Finance Continuing Education Researchers | 20.96% | 18.12x |
| Small Business Administration Cares Act Researchers | 15.65% | 17.85x |
| Investment Management Professionals | 26.39% | 15.71x |
| Executive Travelers | 13.21% | 15.51x |
| Real Estate Decision Makers | 21.16% | 15.41x |
| Personal Stock Portfolio Managers | 14.82% | 15.19x |
Composition Percentage:
The overlap percentage between the Investment Banking Professionals audience and the Interest attribute.
Index: A comparison of the Investment Banking Professionals audience to the internet population.
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APPAREL RETAILERS
The Investment Banking Professionals audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Investment Banking Professionals audience is Lululemon.
| Location | Composition | Index |
| Lululemon | 0.01% | 1.95x |
| Talbots | 0.02% | 1.77x |
| J. Crew | 0.01% | 1.58x |
| Chicos | 0.02% | 1.57x |
| Jos A. Bank Clothiers | 0.02% | 1.57x |
| Gap | 0.02% | 1.55x |
| Banana Republic | 0.02% | 1.38x |
| Forever 21 | 0.01% | 1.34x |
| Dressbarn | 0.02% | 1.34x |
| American Eagle Outfitters | 0.02% | 1.25x |
Composition Percentage:
The overlap percentage between the Investment Banking Professionals audience and the Location attribute.
Index: A comparison of the Investment Banking Professionals audience to the internet population.
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WEBSITES
The Investment Banking Professionals audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Investment Banking Professionals audience is thefly.com.
| Website | Composition | Index |
| thefly.com | 1.14% | 29.62x |
| whalewisdom.com | 1.93% | 28.30x |
| pulse2.com | 1.55% | 24.76x |
| streetinsider.com | 5.30% | 23.50x |
| investorshub.advfn.com | 2.10% | 23.11x |
| dealbreaker.com | 1.21% | 22.62x |
| spglobal.com | 3.65% | 20.52x |
| fa-mag.com | 1.61% | 20.36x |
| investmentnews.com | 1.02% | 20.27x |
| seekingalpha.com | 8.88% | 20.13x |
Composition Percentage:
The overlap percentage between the Investment Banking Professionals audience and the Web attribute.
Index: A comparison of the Investment Banking Professionals audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Investment Banking Professionals audience is Institutional Investing.
| Content Affinity | Composition | Index |
| Institutional Investing | 0.06% | 24.39x |
| Retail Industry News | 0.10% | 21.36x |
| Business News & Information Readers | 0.22% | 21.06x |
| Startup Investment | 0.87% | 15.80x |
| Real Estate Cluster | 0.27% | 15.23x |
| Oil & Energy | 0.16% | 13.98x |
| Medical Journals | 0.91% | 13.83x |
| Men's Dress Shirt Shopping | 0.03% | 12.91x |
| Assorted Topics (Event Tracking, Trade Shows, Pharmaceutical Data, Data Science) | 0.99% | 12.87x |
| Accounting | 1.08% | 11.95x |
Composition Percentage:
The overlap percentage between the Investment Banking Professionals audience and the Content Affinity attribute.
Index: A comparison of the Investment Banking Professionals audience to the internet population.
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DEMOGRAPHICS
The Investment Banking Professionals audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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