Dstillery Audiences

INVESTMENT BANKING PROFESSIONALS

Audience Size: 2.5 Million Devices

Explore the Investment Banking Professionals Audience

Below you'll find more information about the Investment Banking Professionals audience, broken down in different categories based on their digital and physical behaviors. These are 2.5 million unique devices whose actions qualify for the Investment Banking Professionals audience.

Dstillery Crafted Audiences

INTERESTS

The Investment Banking Professionals audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Investment Banking Professionals audience is Venture Capitalists.

Interest Composition Index
Venture Capitalists 40.13% 37.54x
Online Investors 28.43% 28.48x
Finance Continuing Education Researchers 30.71% 28.14x
Real Estate Decision Makers 30.59% 27.95x
Market Intelligence Researchers 23.71% 26.67x
Investment Management Professionals 29.06% 26.53x
Enterprise Field Services Researchers 31.76% 25.38x
Shared Work Space Researchers 34.47% 24.13x
Online Shoppers 19.82% 23.82x
Personal Stock Portfolio Managers 20.93% 23.18x
Composition Percentage: The overlap percentage between the Investment Banking Professionals audience and the Interest attribute.
Index: A comparison of the Investment Banking Professionals audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Investment Banking Professionals audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Investment Banking Professionals audience is Everlane.

Location Composition Index
Everlane 0.02% 3.85x
Intermix 0.03% 2.96x
Supreme 0.03% 2.83x
Bonobos 0.15% 2.66x
Saint Laurent Paris 0.02% 2.62x
Patagonia 0.04% 2.57x
Club Monaco 0.03% 2.20x
Topshop 0.03% 2.04x
Armani 0.08% 1.99x
Zara 0.05% 1.98x
Composition Percentage: The overlap percentage between the Investment Banking Professionals audience and the Location attribute.
Index: A comparison of the Investment Banking Professionals audience to the internet population.
Dstillery Web Insights

WEBSITES

The Investment Banking Professionals audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Investment Banking Professionals audience is kkr.com.

Website Composition Index
kkr.com 1.60% 66.80x
ipe.com 1.01% 66.12x
pehub.com 7.27% 63.42x
finsmes.com 2.53% 61.98x
ropesgray.com 1.04% 61.37x
institutionalinvestor.com 4.65% 59.20x
cooleygo.com 1.08% 55.56x
morganlewis.com 1.34% 54.79x
whalewisdom.com 3.06% 54.48x
thefly.com 1.98% 53.53x
Composition Percentage: The overlap percentage between the Investment Banking Professionals audience and the Web attribute.
Index: A comparison of the Investment Banking Professionals audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Investment Banking Professionals audience is Institutional Investing.

Content Affinity Composition Index
Institutional Investing 5.61% 36.16x
Business News & Information Readers 18.11% 23.43x
Retail Industry News 2.41% 22.19x
Startup Investment 13.54% 21.07x
Real Estate Cluster 2.56% 18.52x
Human Resources & Employee Management 1.47% 15.84x
Work Productivity 3.27% 15.84x
Franchising 0.44% 15.57x
Mobile Industry Information 2.06% 14.76x
Marketing Professionals 5.08% 14.58x
Composition Percentage: The overlap percentage between the Investment Banking Professionals audience and the Content Affinity attribute.
Index: A comparison of the Investment Banking Professionals audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Investment Banking Professionals audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male