INVESTMENT BANKING PROFESSIONALS

Audience Size: 2.8 Million Devices

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Explore the Investment Banking Professionals Audience

Below you'll find more information about the Investment Banking Professionals audience, broken down in different categories based on their digital and physical behaviors. These are 2.8 million unique devices whose actions qualify for the Investment Banking Professionals audience.

INTERESTS

The Investment Banking Professionals audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Investment Banking Professionals audience is Venture Capitalists.

Interest	Composition	Index
Venture Capitalists	41.06%	26.14x
Online Investors	29.20%	21.81x
Real Estate Decision Makers	32.30%	21.27x
Investment Management Professionals	33.37%	20.46x
Finance Continuing Education Researchers	29.60%	20.39x
Enterprise Field Services Researchers	32.44%	19.29x
Online Shoppers	23.07%	18.74x
Market Intelligence Researchers	22.06%	17.99x
Personal Stock Portfolio Managers	20.51%	17.70x
Investment Services Intenders	26.50%	17.63x

Composition Percentage: The overlap percentage between the Investment Banking Professionals audience and the Interest attribute.

Index: A comparison of the Investment Banking Professionals audience to the internet population.

APPAREL RETAILERS

The Investment Banking Professionals audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Investment Banking Professionals audience is Intermix.

Location	Composition	Index
Intermix	0.01%	2.94x
Patagonia	0.01%	2.44x
Bonobos	0.04%	2.43x
Saint Laurent Paris	0.01%	2.41x
Club Monaco	0.02%	2.41x
Armani	0.04%	2.29x
Zara	0.03%	2.20x
Madewell	0.02%	2.15x
Uniqlo	0.02%	2.13x
Ralph Lauren	0.01%	2.01x

Composition Percentage: The overlap percentage between the Investment Banking Professionals audience and the Location attribute.

Index: A comparison of the Investment Banking Professionals audience to the internet population.

WEBSITES

The Investment Banking Professionals audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Investment Banking Professionals audience is kkr.com.

Website	Composition	Index
kkr.com	1.13%	47.66x
pehub.com	5.12%	45.62x
finsmes.com	1.74%	43.03x
jonesday.com	1.19%	41.98x
institutionalinvestor.com	3.56%	41.51x
thefly.com	1.27%	39.31x
whalewisdom.com	2.37%	39.16x
pepperlaw.com	1.01%	37.15x
crunchbase.com	6.86%	36.90x
fnlondon.com	1.15%	35.76x

Composition Percentage: The overlap percentage between the Investment Banking Professionals audience and the Web attribute.

Index: A comparison of the Investment Banking Professionals audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Investment Banking Professionals audience is Institutional Investing.

Content Affinity	Composition	Index
Institutional Investing	3.88%	28.14x
Business News & Information Readers	12.71%	19.54x
Retail Industry News	1.61%	17.48x
Startup Investment	8.73%	17.02x
Real Estate Cluster	1.75%	16.27x
Franchising	0.31%	14.03x
Work Productivity	2.16%	13.12x
Marketing Professionals	3.30%	12.65x
Paper & Packaging	0.49%	12.53x
Human Resources & Employee Management	0.97%	12.47x

Composition Percentage: The overlap percentage between the Investment Banking Professionals audience and the Content Affinity attribute.

Index: A comparison of the Investment Banking Professionals audience to the internet population.

DEMOGRAPHICS

The Investment Banking Professionals audience resonates most for the following age bracket and gender.

Age

45-54

Gender

Male