INVESTMENT BANKING PROFESSIONALS

Audience Size: 3.8 Million Devices

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Explore the Investment Banking Professionals Audience

Below you'll find more information about the Investment Banking Professionals audience, broken down in different categories based on their digital and physical behaviors. These are 3.8 million unique devices whose actions qualify for the Investment Banking Professionals audience.

INTERESTS

The Investment Banking Professionals audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Investment Banking Professionals audience is Venture Capitalists.

Interest	Composition	Index
Venture Capitalists	34.34%	20.43x
Online Investors	28.28%	16.64x
Real Estate Decision Makers	25.59%	16.61x
Investment Management Professionals	28.24%	16.56x
Finance Continuing Education Researchers	25.10%	15.97x
Enterprise Field Services Researchers	27.23%	14.60x
Online Shoppers	22.18%	14.53x
Investment Services Intenders	22.93%	13.50x
Executive Travelers	18.92%	13.48x
Financial Investors	25.66%	13.42x

Composition Percentage: The overlap percentage between the Investment Banking Professionals audience and the Interest attribute.

Index: A comparison of the Investment Banking Professionals audience to the internet population.

APPAREL RETAILERS

The Investment Banking Professionals audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Investment Banking Professionals audience is Coach.

Location	Composition	Index
Coach	0.01%	2.03x
Lululemon	0.01%	1.87x
Banana Republic	0.02%	1.76x
Gap	0.02%	1.68x
J. Crew	0.01%	1.67x
LOFT	0.02%	1.46x
H&M	0.01%	1.38x
White House Black Market	0.01%	1.33x
Express	0.02%	1.32x
Forever 21	0.01%	1.24x

Composition Percentage: The overlap percentage between the Investment Banking Professionals audience and the Location attribute.

Index: A comparison of the Investment Banking Professionals audience to the internet population.

WEBSITES

The Investment Banking Professionals audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Investment Banking Professionals audience is pehub.com.

Website	Composition	Index
pehub.com	3.15%	39.48x
finsmes.com	1.23%	36.98x
institutionalinvestor.com	2.48%	36.37x
crunchbase.com	4.08%	30.64x
dlapiper.com	1.15%	29.81x
whalewisdom.com	2.33%	29.03x
thefly.com	1.43%	28.51x
rsmus.com	1.75%	25.80x
marketbeat.com	1.67%	24.55x
ihsmarkit.com	1.04%	24.24x

Composition Percentage: The overlap percentage between the Investment Banking Professionals audience and the Web attribute.

Index: A comparison of the Investment Banking Professionals audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Investment Banking Professionals audience is Institutional Investing.

Content Affinity	Composition	Index
Institutional Investing	2.27%	28.37x
Business News & Information Readers	7.89%	18.95x
Retail Industry News	1.11%	17.91x
Real Estate Cluster	1.27%	16.83x
Startup Investment	5.45%	16.74x
Franchising	0.20%	14.49x
Human Resources & Employee Management	0.74%	14.41x
Paper & Packaging	0.28%	13.00x
Accounting	3.76%	12.81x
Philanthropy - Nonprofits	0.48%	12.77x

Composition Percentage: The overlap percentage between the Investment Banking Professionals audience and the Content Affinity attribute.

Index: A comparison of the Investment Banking Professionals audience to the internet population.

DEMOGRAPHICS

The Investment Banking Professionals audience resonates most for the following age bracket and gender.

Age

45-54

Gender

Male