INVESTMENT BANKING PROFESSIONALS

Audience Size: 3.5 Million Devices

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Explore the Investment Banking Professionals Audience

Below you'll find more information about the Investment Banking Professionals audience, broken down in different categories based on their digital and physical behaviors. These are 3.5 million unique devices whose actions qualify for the Investment Banking Professionals audience.

INTERESTS

The Investment Banking Professionals audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Investment Banking Professionals audience is Venture Capitalists.

Interest	Composition	Index
Venture Capitalists	30.57%	19.02x
Telemedicine Content Readers	0.09%	18.49x
Small Business COVID-19 Relief Researchers	0.09%	17.38x
Online Investors	27.23%	17.17x
Finance Continuing Education Researchers	23.29%	16.21x
Investment Management Professionals	26.00%	15.88x
Real Estate Decision Makers	23.27%	15.71x
Small Business Administration Cares Act Researchers	0.42%	15.11x
Post COVID-19 Restaurant Reopening Researchers	11.02%	14.73x
Online Shoppers	21.45%	14.19x

Composition Percentage: The overlap percentage between the Investment Banking Professionals audience and the Interest attribute.

Index: A comparison of the Investment Banking Professionals audience to the internet population.

APPAREL RETAILERS

The Investment Banking Professionals audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Investment Banking Professionals audience is Carhartt.

Location	Composition	Index
Carhartt	0.09%	0.78x

Composition Percentage: The overlap percentage between the Investment Banking Professionals audience and the Location attribute.

Index: A comparison of the Investment Banking Professionals audience to the internet population.

WEBSITES

The Investment Banking Professionals audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Investment Banking Professionals audience is pehub.com.

Website	Composition	Index
pehub.com	2.16%	39.32x
institutionalinvestor.com	1.64%	35.20x
crunchbase.com	2.64%	30.19x
whalewisdom.com	2.02%	26.99x
thefly.com	1.59%	25.28x
rsmus.com	1.26%	25.22x
marketbeat.com	1.18%	23.46x
thetaxadviser.com	1.48%	21.99x
medcitynews.com	1.36%	21.69x
streetinsider.com	6.96%	19.50x

Composition Percentage: The overlap percentage between the Investment Banking Professionals audience and the Web attribute.

Index: A comparison of the Investment Banking Professionals audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Investment Banking Professionals audience is Institutional Investing.

Content Affinity	Composition	Index
Institutional Investing	1.69%	29.37x
Business News & Information Readers	5.95%	19.37x
Retail Industry News	0.85%	17.56x
Startup Investment	4.40%	16.04x
Real Estate Cluster	0.95%	15.98x
Human Resources & Employee Management	0.61%	14.79x
Paper & Packaging	0.20%	12.92x
Franchising	0.13%	12.65x
Accounting	3.20%	12.56x
Cosmetics Business	0.22%	12.37x

Composition Percentage: The overlap percentage between the Investment Banking Professionals audience and the Content Affinity attribute.

Index: A comparison of the Investment Banking Professionals audience to the internet population.

DEMOGRAPHICS

The Investment Banking Professionals audience resonates most for the following age bracket and gender.

Age

45-54

Gender

Male