Dstillery Audiences

INVESTMENT BANKING PROFESSIONALS

Audience Size: 3.2 Million Devices

Explore the Investment Banking Professionals Audience

Below you'll find more information about the Investment Banking Professionals audience, broken down in different categories based on their digital and physical behaviors. These are 3.2 million unique devices whose actions qualify for the Investment Banking Professionals audience.

Dstillery Crafted Audiences

INTERESTS

The Investment Banking Professionals audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Investment Banking Professionals audience is Venture Capitalists.

Interest Composition Index
Venture Capitalists 43.76% 23.82x
Executive Travelers 44.18% 20.45x
Finance Continuing Education Researchers 29.25% 18.71x
Online Investors 27.38% 17.72x
Market Intelligence Researchers 25.43% 17.70x
Investment Management Professionals 28.85% 17.16x
Shared Work Space Researchers 34.14% 17.02x
Enterprise Field Services Researchers 29.63% 16.61x
Insurance Professionals 23.18% 15.14x
SEO Specialists 25.68% 14.89x
Composition Percentage: The overlap percentage between the Investment Banking Professionals audience and the Interest attribute.
Index: A comparison of the Investment Banking Professionals audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Investment Banking Professionals audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Investment Banking Professionals audience is Intermix.

Location Composition Index
Intermix 0.02% 2.94x
Armani 0.04% 2.48x
Supreme 0.01% 2.39x
Club Monaco 0.02% 2.11x
Zara 0.04% 2.09x
Saint Laurent Paris 0.01% 2.08x
Hugo Boss 0.03% 2.08x
Kate Spade 0.03% 2.06x
Lululemon 0.08% 2.02x
J. Crew 0.05% 1.97x
Composition Percentage: The overlap percentage between the Investment Banking Professionals audience and the Location attribute.
Index: A comparison of the Investment Banking Professionals audience to the internet population.
Dstillery Web Insights

WEBSITES

The Investment Banking Professionals audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Investment Banking Professionals audience is kkr.com.

Website Composition Index
kkr.com 1.49% 72.41x
finsmes.com 2.08% 71.49x
pehub.com 6.61% 71.37x
institutionalinvestor.com 4.06% 67.36x
paulweiss.com 1.14% 63.68x
dealbreaker.com 1.98% 63.15x
whalewisdom.com 2.59% 58.80x
ropesgray.com 1.61% 57.92x
akingump.com 1.45% 57.62x
pepperlaw.com 1.24% 55.63x
Composition Percentage: The overlap percentage between the Investment Banking Professionals audience and the Web attribute.
Index: A comparison of the Investment Banking Professionals audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Investment Banking Professionals audience is Institutional Investing.

Content Affinity Composition Index
Institutional Investing 5.68% 32.17x
Business News & Information Readers 19.13% 20.79x
Retail Industry News 2.48% 20.19x
Startup Investment 13.19% 19.04x
Real Estate Cluster 2.73% 16.82x
Human Resources & Employee Management 1.94% 14.04x
Mobile Industry Information 2.35% 14.04x
Work Productivity 4.30% 13.26x
Franchising 0.48% 13.20x
Marketing Professionals 6.11% 12.83x
Composition Percentage: The overlap percentage between the Investment Banking Professionals audience and the Content Affinity attribute.
Index: A comparison of the Investment Banking Professionals audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Investment Banking Professionals audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male