INVESTMENT MANAGEMENT PROFESSIONALS

Audience Size: 3.1 Million Devices

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Explore the Investment Management Professionals Audience

Below you'll find more information about the Investment Management Professionals audience, broken down in different categories based on their digital and physical behaviors. These are 3.1 million unique devices whose actions qualify for the Investment Management Professionals audience.

INTERESTS

The Investment Management Professionals audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Investment Management Professionals audience is Small Business Administration Cares Act Researchers.

Interest	Composition	Index
Small Business Administration Cares Act Researchers	16.90%	18.11x
Online Investors	26.96%	17.13x
Small Business COVID-19 Relief Researchers	13.70%	16.63x
Financial Investors	27.28%	16.46x
Telemedicine Content Readers	12.06%	16.44x
Investment Banking Professionals	25.75%	16.07x
Finance Continuing Education Researchers	20.48%	15.94x
Real Estate Decision Makers	22.41%	15.68x
Online Shoppers	24.37%	15.65x
Personal Stock Portfolio Managers	17.01%	15.52x

Composition Percentage: The overlap percentage between the Investment Management Professionals audience and the Interest attribute.

Index: A comparison of the Investment Management Professionals audience to the internet population.

APPAREL RETAILERS

The Investment Management Professionals audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Investment Management Professionals audience is Carhartt.

Location	Composition	Index
Carhartt	0.04%	0.91x

Composition Percentage: The overlap percentage between the Investment Management Professionals audience and the Location attribute.

Index: A comparison of the Investment Management Professionals audience to the internet population.

WEBSITES

The Investment Management Professionals audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Investment Management Professionals audience is advisorhub.com.

Website	Composition	Index
advisorhub.com	1.93%	48.42x
topratedfirms.com	1.75%	39.82x
thereformedbroker.com	1.13%	33.33x
investmentnews.com	3.70%	32.66x
benefitspro.com	1.46%	32.38x
irahelp.com	1.03%	31.22x
fa-mag.com	2.86%	28.23x
etf.com	2.33%	24.50x
awealthofcommonsense.com	1.41%	21.55x
brokerage-review.com	1.81%	20.47x

Composition Percentage: The overlap percentage between the Investment Management Professionals audience and the Web attribute.

Index: A comparison of the Investment Management Professionals audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Investment Management Professionals audience is Institutional Investing.

Content Affinity	Composition	Index
Institutional Investing	0.21%	22.04x
Personal Investment & Advisor Researchers	7.35%	21.58x
Personal Finance Researchers	2.29%	14.97x
Accounting	1.75%	13.66x
Credit Unions & Consumer Protection	0.05%	13.42x
Real Estate Cluster	0.33%	12.68x
Insurance Cluster	0.15%	12.62x
Retail Industry News	0.15%	12.51x
Business News & Information Readers	0.57%	11.80x
Senior Care	0.03%	10.79x

Composition Percentage: The overlap percentage between the Investment Management Professionals audience and the Content Affinity attribute.

Index: A comparison of the Investment Management Professionals audience to the internet population.

DEMOGRAPHICS

The Investment Management Professionals audience resonates most for the following age bracket and gender.

Age

45-54

Gender

Male