INVESTMENT MANAGEMENT PROFESSIONALS

Audience Size: 3.3 Million Devices

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Explore the Investment Management Professionals Audience

Below you'll find more information about the Investment Management Professionals audience, broken down in different categories based on their digital and physical behaviors. These are 3.3 million unique devices whose actions qualify for the Investment Management Professionals audience.

INTERESTS

The Investment Management Professionals audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Investment Management Professionals audience is Small Business Administration Cares Act Researchers.

Interest	Composition	Index
Small Business Administration Cares Act Researchers	18.65%	17.89x
Online Investors	28.31%	16.70x
Small Business COVID-19 Relief Researchers	15.07%	16.64x
Telemedicine Content Readers	13.16%	16.43x
Financial Investors	28.42%	16.19x
Real Estate Decision Makers	22.48%	15.83x
Finance Continuing Education Researchers	20.81%	15.71x
Personal Stock Portfolio Managers	18.04%	15.41x
Investment Banking Professionals	26.38%	15.29x
Online Shoppers	25.93%	15.26x

Composition Percentage: The overlap percentage between the Investment Management Professionals audience and the Interest attribute.

Index: A comparison of the Investment Management Professionals audience to the internet population.

APPAREL RETAILERS

The Investment Management Professionals audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Investment Management Professionals audience is Carhartt.

Location	Composition	Index
Carhartt	0.05%	0.94x

Composition Percentage: The overlap percentage between the Investment Management Professionals audience and the Location attribute.

Index: A comparison of the Investment Management Professionals audience to the internet population.

WEBSITES

The Investment Management Professionals audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Investment Management Professionals audience is advisorhub.com.

Website	Composition	Index
advisorhub.com	1.96%	51.15x
topratedfirms.com	1.47%	41.41x
thereformedbroker.com	1.05%	36.44x
investmentnews.com	3.51%	34.65x
benefitspro.com	1.63%	34.32x
irahelp.com	1.20%	33.11x
fa-mag.com	2.91%	30.35x
etf.com	2.20%	26.31x
brokerage-review.com	1.64%	22.64x
awealthofcommonsense.com	2.12%	22.27x

Composition Percentage: The overlap percentage between the Investment Management Professionals audience and the Web attribute.

Index: A comparison of the Investment Management Professionals audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Investment Management Professionals audience is Institutional Investing.

Content Affinity	Composition	Index
Institutional Investing	0.14%	24.16x
Personal Investment & Advisor Researchers	7.52%	21.37x
Personal Finance Researchers	2.18%	14.49x
Accounting	1.63%	14.27x
Credit Unions & Consumer Protection	0.06%	13.48x
Business News & Information Readers	0.35%	11.86x
Real Estate Cluster	0.25%	11.54x
Insurance Cluster	0.11%	11.21x
Retail Industry News	0.12%	10.88x
Oil & Energy	0.23%	9.91x

Composition Percentage: The overlap percentage between the Investment Management Professionals audience and the Content Affinity attribute.

Index: A comparison of the Investment Management Professionals audience to the internet population.

DEMOGRAPHICS

The Investment Management Professionals audience resonates most for the following age bracket and gender.

Age

45-54

Gender

Male