INVESTMENT MANAGEMENT PROFESSIONALS

Audience Size: 4 Million Devices

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Explore the Investment Management Professionals Audience

Below you'll find more information about the Investment Management Professionals audience, broken down in different categories based on their digital and physical behaviors. These are 4 million unique devices whose actions qualify for the Investment Management Professionals audience.

INTERESTS

The Investment Management Professionals audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Investment Management Professionals audience is Personal Stock Portfolio Managers.

Interest	Composition	Index
Personal Stock Portfolio Managers	27.91%	20.25x
Finance Continuing Education Researchers	31.23%	19.63x
Financial Investors	37.33%	19.40x
Executive Travelers	26.14%	18.20x
Online Investors	31.96%	18.09x
Retired Budget Healthcare Shoppers	25.42%	17.66x
Online Shoppers	29.33%	17.64x
Real Estate Decision Makers	29.12%	17.56x
Federal Employee Benefits Researchers	25.13%	17.29x
Retired Government Employees	24.92%	17.18x

Composition Percentage: The overlap percentage between the Investment Management Professionals audience and the Interest attribute.

Index: A comparison of the Investment Management Professionals audience to the internet population.

APPAREL RETAILERS

The Investment Management Professionals audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Investment Management Professionals audience is Old Navy.

Location	Composition	Index
Old Navy	0.01%	1.06x
Carhartt	0.10%	1.01x
Mens Wearhouse	0.01%	0.86x

Composition Percentage: The overlap percentage between the Investment Management Professionals audience and the Location attribute.

Index: A comparison of the Investment Management Professionals audience to the internet population.

WEBSITES

The Investment Management Professionals audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Investment Management Professionals audience is advisorhub.com.

Website	Composition	Index
advisorhub.com	2.39%	55.50x
cfp.net	1.16%	49.92x
finra.org	1.05%	48.79x
institutionalinvestor.com	2.39%	43.13x
topratedfirms.com	1.24%	43.05x
wealthmanagement.com	1.01%	42.95x
investmentnews.com	6.92%	42.41x
pimco.com	2.10%	42.00x
thereformedbroker.com	1.53%	41.01x
insurancenewsnet.com	1.14%	40.25x

Composition Percentage: The overlap percentage between the Investment Management Professionals audience and the Web attribute.

Index: A comparison of the Investment Management Professionals audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Investment Management Professionals audience is Institutional Investing.

Content Affinity	Composition	Index
Institutional Investing	2.12%	27.87x
Personal Investment & Advisor Researchers	11.25%	26.11x
Personal Finance Researchers	5.51%	18.59x
Accounting	5.23%	18.41x
Credit Unions & Consumer Protection	0.29%	18.05x
Business News & Information Readers	6.44%	16.19x
Real Estate Cluster	1.15%	16.11x
Franchising	0.21%	15.46x
Retail Industry News	0.86%	14.62x
Insurance Cluster	1.72%	14.41x

Composition Percentage: The overlap percentage between the Investment Management Professionals audience and the Content Affinity attribute.

Index: A comparison of the Investment Management Professionals audience to the internet population.

DEMOGRAPHICS

The Investment Management Professionals audience resonates most for the following age bracket and gender.

Age

65+

Gender

Male