INVESTMENT MANAGEMENT PROFESSIONALS

Audience Size: 3.1 Million Devices

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Explore the Investment Management Professionals Audience

Below you'll find more information about the Investment Management Professionals audience, broken down in different categories based on their digital and physical behaviors. These are 3.1 million unique devices whose actions qualify for the Investment Management Professionals audience.

INTERESTS

The Investment Management Professionals audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Investment Management Professionals audience is Finance Continuing Education Researchers.

Interest	Composition	Index
Finance Continuing Education Researchers	41.74%	25.69x
Market Intelligence Researchers	36.68%	23.96x
Retired Budget Healthcare Shoppers	34.08%	21.66x
Online Investors	34.80%	21.47x
Financial News Readers	27.97%	21.04x
Personal Investment Researchers	36.25%	21.01x
Insurance Professionals	38.72%	20.75x
Retired Health Insurance Researchers	31.26%	20.56x
Personal Stock Portfolio Managers	59.63%	20.52x
Financial Investors	66.60%	20.43x

Composition Percentage: The overlap percentage between the Investment Management Professionals audience and the Interest attribute.

Index: A comparison of the Investment Management Professionals audience to the internet population.

APPAREL RETAILERS

The Investment Management Professionals audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Investment Management Professionals audience is Zara.

Location	Composition	Index
Zara	0.04%	1.70x
Joe's Jeans	0.01%	1.63x
Armani	0.03%	1.61x
Tommy Bahama	0.03%	1.57x
LOFT	0.05%	1.52x
Free People	0.02%	1.49x
Uniqlo	0.01%	1.44x
American Apparel	0.04%	1.42x
The North Face	0.03%	1.39x
Lululemon	0.06%	1.39x

Composition Percentage: The overlap percentage between the Investment Management Professionals audience and the Location attribute.

Index: A comparison of the Investment Management Professionals audience to the internet population.

WEBSITES

The Investment Management Professionals audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Investment Management Professionals audience is advisorhub.com.

Website	Composition	Index
advisorhub.com	3.29%	101.06x
fa-mag.com	4.14%	80.88x
cfp.net	3.05%	76.45x
irahelp.com	2.65%	75.81x
institutionalinvestor.com	4.44%	72.71x
etf.com	3.41%	72.69x
plansponsor.com	1.77%	71.78x
topratedfirms.com	1.19%	71.25x
pimco.com	3.96%	70.83x
thismatter.com	1.35%	70.38x

Composition Percentage: The overlap percentage between the Investment Management Professionals audience and the Web attribute.

Index: A comparison of the Investment Management Professionals audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Investment Management Professionals audience is Institutional Investing.

Content Affinity	Composition	Index
Institutional Investing	5.73%	32.99x
Personal Investment & Advisor Researchers	32.56%	29.27x
Personal Finance Researchers	16.91%	22.98x
Credit Unions & Consumer Protection	0.95%	18.52x
Accounting	13.55%	18.21x
Business News & Information Readers	15.34%	16.91x
Real Estate Cluster	2.69%	16.76x
Retail Industry News	1.92%	15.83x
Human Resources & Employee Management	2.07%	15.31x
Legal Information Research Cluster	17.03%	13.84x

Composition Percentage: The overlap percentage between the Investment Management Professionals audience and the Content Affinity attribute.

Index: A comparison of the Investment Management Professionals audience to the internet population.

DEMOGRAPHICS

The Investment Management Professionals audience resonates most for the following age bracket and gender.

Age

45-54

Gender

Male