Dstillery Audiences

INVOLVED PARENTS

Audience Size: 3.4 Million Devices

Explore the Involved Parents Audience

Below you'll find more information about the Involved Parents audience, broken down in different categories based on their digital and physical behaviors. These are 3.4 million unique devices whose actions qualify for the Involved Parents audience.

Dstillery Crafted Audiences

INTERESTS

The Involved Parents audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Involved Parents audience is Parents with Kids.

Interest Composition Index
Parents with Kids 55.01% 33.26x
Hands-On Parents 55.95% 28.66x
Misc-Deal Seekers or Coupon Shoppers 33.38% 23.36x
Coupon Researchers 36.44% 23.33x
Bargain Shopping Researchers 33.83% 22.92x
Food Allergies Researchers 38.47% 22.19x
Photo Memory Makers 41.58% 21.72x
Home and Garden TV Fans 33.44% 21.62x
School Supply Shoppers 44.84% 21.52x
Online Home Decor Shoppers 29.31% 21.23x
Composition Percentage: The overlap percentage between the Involved Parents audience and the Interest attribute.
Index: A comparison of the Involved Parents audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Involved Parents audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Involved Parents audience is Express Outlets.

Location Composition Index
Express Outlets 0.00% 1.15x
REI 0.02% 1.13x
Charlotte Russe 0.02% 1.06x
Ann Taylor 0.17% 1.02x
Carhartt 0.21% 1.02x
Lane Bryant 0.04% 1.01x
Old Navy 0.05% 1.01x
Chicos 0.04% 1.00x
LL Bean 0.01% 0.98x
Aeropostale 0.03% 0.98x
Composition Percentage: The overlap percentage between the Involved Parents audience and the Location attribute.
Index: A comparison of the Involved Parents audience to the internet population.
Dstillery Web Insights

WEBSITES

The Involved Parents audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Involved Parents audience is teachersnotebook.com.

Website Composition Index
teachersnotebook.com 1.06% 90.48x
themeasuredmom.com 11.03% 86.60x
icanteachmychild.com 5.24% 85.63x
artfulparent.com 5.30% 81.97x
differentiatedkindergarten.com 1.07% 78.68x
mrsjonescreationstation.com 1.09% 76.87x
lifeovercs.com 2.21% 75.30x
playdoughtoplato.com 4.13% 75.19x
thisreadingmama.com 7.02% 74.74x
thekindergartenconnection.com 2.65% 73.50x
Composition Percentage: The overlap percentage between the Involved Parents audience and the Web attribute.
Index: A comparison of the Involved Parents audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Involved Parents audience is Mommy Bloggers.

Content Affinity Composition Index
Mommy Bloggers 12.68% 25.28x
Homeschooling 1.27% 24.65x
Children's Health 7.84% 24.55x
Scrapbooking & Home Art Projects 11.08% 24.07x
Children's Learning Tools 16.63% 23.17x
Coupons & Family 13.30% 20.12x
Youth Educational Resources 4.17% 19.95x
Family on a Budget 37.53% 18.93x
Christian Youth 2.20% 18.29x
Math Education 18.28% 18.05x
Composition Percentage: The overlap percentage between the Involved Parents audience and the Content Affinity attribute.
Index: A comparison of the Involved Parents audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Involved Parents audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female