Dstillery Audiences

INVOLVED PARENTS

Audience Size: 2.6 Million Devices

Explore the Involved Parents Audience

Below you'll find more information about the Involved Parents audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the Involved Parents audience.

Dstillery Crafted Audiences

INTERESTS

The Involved Parents audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Involved Parents audience is Parents with Kids.

Interest Composition Index
Parents with Kids 59.13% 63.02x
Homeschooling Parents 55.84% 53.56x
Hands-On Parents 57.49% 53.45x
Teaching Resources Researchers 57.13% 52.77x
Mature Parents 39.87% 50.31x
Bargain Shopping Researchers 33.74% 45.29x
Food Allergies Researchers 41.12% 44.79x
Misc-Deal Seekers or Coupon Shoppers 35.05% 44.44x
Coupon Researchers 39.23% 44.42x
New & Expecting Parents 39.44% 42.40x
Composition Percentage: The overlap percentage between the Involved Parents audience and the Interest attribute.
Index: A comparison of the Involved Parents audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Involved Parents audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Involved Parents audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.41% 1.44x
Mens Wearhouse 0.61% 1.30x
Belk 0.01% 1.27x
Buckle 0.21% 1.21x
White House Black Market 0.26% 1.18x
Johnston and Murphy 0.16% 1.13x
Bonobos 0.06% 1.06x
Brooks Brothers 0.04% 1.04x
Lane Bryant 0.05% 1.03x
Old Navy 0.10% 1.02x
Composition Percentage: The overlap percentage between the Involved Parents audience and the Location attribute.
Index: A comparison of the Involved Parents audience to the internet population.
Dstillery Web Insights

WEBSITES

The Involved Parents audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Involved Parents audience is themeasuredmom.com.

Website Composition Index
themeasuredmom.com 9.49% 82.76x
icanteachmychild.com 5.69% 82.11x
sightandsoundreading.com 1.04% 80.28x
artfulparent.com 6.36% 77.36x
stillplayingschool.com 1.08% 77.18x
stayathomeeducator.com 1.46% 75.40x
1plus1plus1equals1.net 1.15% 75.14x
lifeovercs.com 2.08% 74.05x
thekindergartenconnection.com 2.31% 73.56x
fromabcstoacts.com 1.81% 72.08x
Composition Percentage: The overlap percentage between the Involved Parents audience and the Web attribute.
Index: A comparison of the Involved Parents audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Involved Parents audience is Homeschooling.

Content Affinity Composition Index
Homeschooling 1.26% 34.80x
Scrapbooking & Home Art Projects 12.66% 33.39x
Mommy Bloggers 15.00% 33.22x
Children's Health 6.18% 31.20x
Children's Learning Tools 14.35% 30.88x
Youth Educational Resources 3.40% 28.44x
Coupons & Family 14.74% 26.96x
Parenting & Children's Activities 7.53% 26.32x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.34% 25.98x
Math Education 15.60% 25.45x
Composition Percentage: The overlap percentage between the Involved Parents audience and the Content Affinity attribute.
Index: A comparison of the Involved Parents audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Involved Parents audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female