Dstillery Audiences

INVOLVED PARENTS

Audience Size: 2.2 Million Devices

Explore the Involved Parents Audience

Below you'll find more information about the Involved Parents audience, broken down in different categories based on their digital and physical behaviors. These are 2.2 million unique devices whose actions qualify for the Involved Parents audience.

Dstillery Crafted Audiences

INTERESTS

The Involved Parents audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Involved Parents audience is Parents with Kids.

Interest Composition Index
Parents with Kids 52.90% 48.66x
Homeschooling Parents 59.10% 43.80x
Bargain Shopping Researchers 39.64% 41.63x
Teaching Resources Researchers 59.11% 38.66x
Home and Garden TV Fans 37.58% 37.59x
Shelf-Stable Food Content Readers 22.86% 37.47x
Trendy Shoe Shoppers 36.07% 36.93x
Online Home Decor Shoppers 33.88% 36.59x
Coupon Researchers 40.17% 36.39x
Apartment Furniture Shoppers 36.05% 36.07x
Composition Percentage: The overlap percentage between the Involved Parents audience and the Interest attribute.
Index: A comparison of the Involved Parents audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Involved Parents audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Involved Parents audience is Old Navy.

Location Composition Index
Old Navy 0.01% 1.98x
Carhartt 0.04% 0.96x
Composition Percentage: The overlap percentage between the Involved Parents audience and the Location attribute.
Index: A comparison of the Involved Parents audience to the internet population.
Dstillery Web Insights

WEBSITES

The Involved Parents audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Involved Parents audience is icanteachmychild.com.

Website Composition Index
icanteachmychild.com 2.30% 66.00x
playdoughtoplato.com 1.42% 64.84x
themeasuredmom.com 7.29% 64.56x
artfulparent.com 4.48% 59.50x
weareteachers.com 2.59% 56.15x
fun-a-day.com 2.29% 51.70x
fromabcstoacts.com 1.55% 51.01x
teachpreschool.org 1.28% 50.44x
adabofgluewilldo.com 1.84% 50.39x
totschooling.net 2.76% 49.86x
Composition Percentage: The overlap percentage between the Involved Parents audience and the Web attribute.
Index: A comparison of the Involved Parents audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Involved Parents audience is Cub & Girl Scouts.

Content Affinity Composition Index
Cub & Girl Scouts 0.21% 34.17x
Youth Educational Resources 0.37% 28.91x
Children's Learning Tools 8.14% 28.64x
Scrapbooking & Home Art Projects 5.98% 27.67x
Parenting & Children's Activities 1.69% 27.12x
Cheerleading 0.10% 26.41x
New Parents 4.25% 26.11x
Children's Health 0.88% 25.38x
Psychology & Social Work 0.18% 24.49x
Mommy Bloggers 11.33% 24.09x
Composition Percentage: The overlap percentage between the Involved Parents audience and the Content Affinity attribute.
Index: A comparison of the Involved Parents audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Involved Parents audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female