Dstillery Audiences

INVOLVED PARENTS

Audience Size: 3 Million Devices

Explore the Involved Parents Audience

Below you'll find more information about the Involved Parents audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the Involved Parents audience.

Dstillery Crafted Audiences

INTERESTS

The Involved Parents audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Involved Parents audience is Parents with Kids.

Interest Composition Index
Parents with Kids 48.50% 134.02x
Homeschooling Parents 61.80% 125.47x
Teaching Resources Researchers 64.81% 113.11x
Tech-Savvy Moms 30.47% 103.82x
New & Expecting Parents 36.48% 103.10x
Mature Parents 31.76% 102.58x
Hands-On Parents 61.37% 102.10x
Coupon Researchers 36.91% 102.00x
Bargain Shopping Researchers 36.48% 101.94x
K12 Education Resource Researchers 52.79% 101.78x
Composition Percentage: The overlap percentage between the Involved Parents audience and the Interest attribute.
Index: A comparison of the Involved Parents audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Involved Parents audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Involved Parents audience is Carhartt.

Location Composition Index
Carhartt 0.17% 1.26x
Maurices 0.01% 1.06x
Mens Wearhouse 0.01% 1.06x
Composition Percentage: The overlap percentage between the Involved Parents audience and the Location attribute.
Index: A comparison of the Involved Parents audience to the internet population.
Dstillery Web Insights

WEBSITES

The Involved Parents audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Involved Parents audience is kidshealth.org.

Website Composition Index
kidshealth.org 20.01% 78.20x
dollartree.com 15.41% 67.12x
geniuskitchen.com 18.89% 66.95x
wellnessmama.com 12.05% 49.81x
iheartnaptime.net 14.13% 49.33x
community.babycenter.com 19.67% 46.58x
todaysparent.com 16.48% 46.55x
instructables.com 28.85% 45.93x
familyfreshmeals.com 11.56% 45.49x
blackfriday.com 9.76% 44.54x
Composition Percentage: The overlap percentage between the Involved Parents audience and the Web attribute.
Index: A comparison of the Involved Parents audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Involved Parents audience is Scrapbooking & Home Art Projects.

Content Affinity Composition Index
Scrapbooking & Home Art Projects 13.73% 40.87x
Female Lifestyle Content Readers 11.16% 39.97x
School Curriculum 9.44% 39.70x
Math Education 17.17% 37.73x
K-12 Teacher Resources 17.60% 35.45x
Coupons & Family 11.59% 33.96x
Mommy Bloggers 21.46% 33.74x
Assorted Topics (Family, Household Wellness, The Beach) 11.16% 33.72x
Family on a Budget 42.92% 30.30x
Low Carb Diets 9.01% 28.12x
Composition Percentage: The overlap percentage between the Involved Parents audience and the Content Affinity attribute.
Index: A comparison of the Involved Parents audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Involved Parents audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female