Dstillery Audiences

INVOLVED PARENTS

Audience Size: 4.1 Million Devices

Explore the Involved Parents Audience

Below you'll find more information about the Involved Parents audience, broken down in different categories based on their digital and physical behaviors. These are 4.1 million unique devices whose actions qualify for the Involved Parents audience.

Dstillery Crafted Audiences

INTERESTS

The Involved Parents audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Involved Parents audience is Parents with Kids.

Interest Composition Index
Parents with Kids 62.86% 44.51x
Essential Oils Enthusiasts 0.10% 39.13x
Teaching Resources Researchers 61.21% 38.63x
Homeschooling Parents 59.07% 36.69x
Bargain Shopping Researchers 43.52% 36.03x
Mature Parents 43.88% 35.91x
Food Allergies Researchers 47.98% 34.43x
Coupon Researchers 46.64% 34.23x
Hands-On Parents 56.29% 34.06x
Misc-Deal Seekers or Coupon Shoppers 42.31% 33.90x
Composition Percentage: The overlap percentage between the Involved Parents audience and the Interest attribute.
Index: A comparison of the Involved Parents audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Involved Parents audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Involved Parents audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.34% 1.40x
White House Black Market 0.44% 1.38x
Buckle 0.34% 1.37x
Mens Wearhouse 0.52% 1.27x
Johnston and Murphy 0.57% 1.15x
Bonobos 0.09% 1.14x
Belk 0.01% 1.01x
Columbia 0.01% 0.94x
Topshop 0.02% 0.92x
REI 0.01% 0.92x
Composition Percentage: The overlap percentage between the Involved Parents audience and the Location attribute.
Index: A comparison of the Involved Parents audience to the internet population.
Dstillery Web Insights

WEBSITES

The Involved Parents audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Involved Parents audience is icanteachmychild.com.

Website Composition Index
icanteachmychild.com 3.77% 58.25x
artfulparent.com 4.47% 56.46x
themeasuredmom.com 6.55% 52.88x
readingrockets.org 3.28% 51.84x
teachhub.com 1.55% 48.29x
firstpalette.com 1.23% 47.22x
alittlepinchofperfect.com 1.48% 47.21x
housingaforest.com 1.24% 47.02x
fun-a-day.com 2.35% 46.80x
handsonaswegrow.com 4.45% 46.50x
Composition Percentage: The overlap percentage between the Involved Parents audience and the Web attribute.
Index: A comparison of the Involved Parents audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Involved Parents audience is Homeschooling.

Content Affinity Composition Index
Homeschooling 0.73% 27.03x
Scrapbooking & Home Art Projects 8.14% 25.96x
Mommy Bloggers 10.13% 25.46x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.24% 22.54x
Children's Health 3.67% 22.47x
Decoration & Fabric 0.05% 22.18x
Parenting & Children's Activities 3.99% 21.98x
Coupons & Family 10.14% 21.51x
Children's Learning Tools 9.96% 21.18x
Christian Youth 1.41% 20.18x
Composition Percentage: The overlap percentage between the Involved Parents audience and the Content Affinity attribute.
Index: A comparison of the Involved Parents audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Involved Parents audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female