Dstillery Audiences

INVOLVED PARENTS

Audience Size: 4.3 Million Devices

Explore the Involved Parents Audience

Below you'll find more information about the Involved Parents audience, broken down in different categories based on their digital and physical behaviors. These are 4.3 million unique devices whose actions qualify for the Involved Parents audience.

Dstillery Crafted Audiences

INTERESTS

The Involved Parents audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Involved Parents audience is Parents with Kids.

Interest Composition Index
Parents with Kids 60.65% 45.99x
Teaching Resources Researchers 59.76% 39.16x
Homeschooling Parents 60.17% 38.28x
Bargain Shopping Researchers 42.95% 36.86x
Mature Parents 43.37% 36.41x
Coupon Researchers 45.11% 34.91x
Food Allergies Researchers 46.59% 34.76x
Hands-On Parents 55.81% 34.75x
New & Expecting Parents 45.40% 34.30x
Misc-Deal Seekers or Coupon Shoppers 41.90% 34.11x
Composition Percentage: The overlap percentage between the Involved Parents audience and the Interest attribute.
Index: A comparison of the Involved Parents audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Involved Parents audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Involved Parents audience is Gymboree.

Location Composition Index
Gymboree 0.04% 1.13x
Ann Taylor 0.01% 1.12x
Talbots 0.02% 1.12x
Chicos 0.03% 1.11x
White House Black Market 0.04% 1.10x
Eddie Bauer 0.02% 1.10x
Carhartt 0.27% 1.09x
Lane Bryant 0.03% 1.09x
Express 0.06% 1.09x
Old Navy 0.06% 1.09x
Composition Percentage: The overlap percentage between the Involved Parents audience and the Location attribute.
Index: A comparison of the Involved Parents audience to the internet population.
Dstillery Web Insights

WEBSITES

The Involved Parents audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Involved Parents audience is icanteachmychild.com.

Website Composition Index
icanteachmychild.com 3.65% 57.15x
artfulparent.com 4.43% 54.60x
themeasuredmom.com 7.59% 54.41x
pregnancy-info.net 2.30% 46.86x
fun-a-day.com 2.48% 46.71x
fitpregnancy.com 3.67% 46.56x
planningplaytime.com 1.86% 45.54x
growingbookbybook.com 1.18% 45.42x
education.com 4.61% 45.28x
playdoughtoplato.com 3.01% 45.21x
Composition Percentage: The overlap percentage between the Involved Parents audience and the Web attribute.
Index: A comparison of the Involved Parents audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Involved Parents audience is Homeschooling.

Content Affinity Composition Index
Homeschooling 0.70% 26.83x
Scrapbooking & Home Art Projects 7.98% 25.81x
Mommy Bloggers 10.43% 25.13x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.24% 23.34x
Decoration & Fabric 0.04% 22.69x
Children's Health 3.44% 22.59x
Children's Learning Tools 10.89% 21.32x
Parenting & Children's Activities 3.83% 21.30x
Coupons & Family 10.15% 21.01x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 11.61% 19.90x
Composition Percentage: The overlap percentage between the Involved Parents audience and the Content Affinity attribute.
Index: A comparison of the Involved Parents audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Involved Parents audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female