Dstillery Audiences

INVOLVED PARENTS

Audience Size: 2.1 Million Devices

Explore the Involved Parents Audience

Below you'll find more information about the Involved Parents audience, broken down in different categories based on their digital and physical behaviors. These are 2.1 million unique devices whose actions qualify for the Involved Parents audience.

Dstillery Crafted Audiences

INTERESTS

The Involved Parents audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Involved Parents audience is Parents with Kids.

Interest Composition Index
Parents with Kids 52.22% 49.81x
Homeschooling Parents 59.48% 45.59x
Bargain Shopping Researchers 38.24% 43.19x
Toy Blogs Readers 0.40% 42.64x
Teaching Resources Researchers 58.26% 39.66x
Home and Garden TV Fans 35.87% 39.04x
Coupon Researchers 38.89% 38.00x
Mother's Day Celebrators 32.30% 37.57x
Apartment Furniture Shoppers 34.28% 37.37x
Shelf-Stable Food Content Readers 21.61% 37.34x
Composition Percentage: The overlap percentage between the Involved Parents audience and the Interest attribute.
Index: A comparison of the Involved Parents audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Involved Parents audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Involved Parents audience is Hollister.

Location Composition Index
Hollister 0.02% 1.38x
Eddie Bauer 0.01% 1.34x
Mens Wearhouse 0.04% 1.33x
Chicos 0.03% 1.31x
Lululemon 0.01% 1.30x
Lane Bryant 0.02% 1.25x
Express 0.02% 1.25x
Victoria's Secret 0.04% 1.23x
Maurices 0.05% 1.20x
Old Navy 0.04% 1.19x
Composition Percentage: The overlap percentage between the Involved Parents audience and the Location attribute.
Index: A comparison of the Involved Parents audience to the internet population.
Dstillery Web Insights

WEBSITES

The Involved Parents audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Involved Parents audience is icanteachmychild.com.

Website Composition Index
icanteachmychild.com 2.30% 67.77x
artfulparent.com 4.21% 64.12x
themeasuredmom.com 5.24% 63.89x
alittlepinchofperfect.com 1.62% 51.49x
adabofgluewilldo.com 1.36% 49.87x
fun-a-day.com 2.03% 49.06x
thekindergartenconnection.com 1.73% 48.93x
livingmontessorinow.com 1.22% 48.27x
handsonaswegrow.com 3.68% 48.07x
notimeforflashcards.com 3.22% 47.80x
Composition Percentage: The overlap percentage between the Involved Parents audience and the Web attribute.
Index: A comparison of the Involved Parents audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Involved Parents audience is Youth Educational Resources.

Content Affinity Composition Index
Youth Educational Resources 0.15% 31.59x
Scrapbooking & Home Art Projects 5.77% 29.49x
Children's Learning Tools 6.62% 28.75x
Parenting & Children's Activities 1.04% 27.03x
New Parents 3.06% 26.89x
Party Suppliers 0.08% 25.20x
Mommy Bloggers 10.21% 24.01x
Toys Shopping 0.37% 22.85x
Family on a Budget 26.83% 22.17x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 9.82% 21.82x
Composition Percentage: The overlap percentage between the Involved Parents audience and the Content Affinity attribute.
Index: A comparison of the Involved Parents audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Involved Parents audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female