Dstillery Audiences

INVOLVED PARENTS

Audience Size: 3.4 Million Devices

Explore the Involved Parents Audience

Below you'll find more information about the Involved Parents audience, broken down in different categories based on their digital and physical behaviors. These are 3.4 million unique devices whose actions qualify for the Involved Parents audience.

Dstillery Crafted Audiences

INTERESTS

The Involved Parents audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Involved Parents audience is Parents with Kids.

Interest Composition Index
Parents with Kids 55.38% 33.45x
Hands-On Parents 56.92% 28.12x
Teaching Resources Researchers 54.93% 27.65x
Bargain Shopping Researchers 31.73% 24.52x
Misc-Deal Seekers or Coupon Shoppers 33.20% 24.02x
Coupon Researchers 36.45% 23.82x
Food Allergies Researchers 37.74% 23.37x
School Supply Shoppers 42.71% 23.24x
Home and Garden TV Fans 33.95% 22.99x
Photo Memory Makers 40.75% 22.77x
Composition Percentage: The overlap percentage between the Involved Parents audience and the Interest attribute.
Index: A comparison of the Involved Parents audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Involved Parents audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Involved Parents audience is Intermix.

Location Composition Index
Intermix 0.01% 1.15x
Jos A. Bank Clothiers 0.19% 1.15x
Eddie Bauer 0.02% 1.15x
REI 0.02% 1.14x
Dressbarn 0.05% 1.13x
J. Crew 0.03% 1.12x
Lululemon 0.07% 1.10x
LOFT 0.06% 1.08x
Lorna Jane 0.01% 1.08x
Mens Wearhouse 0.26% 1.05x
Composition Percentage: The overlap percentage between the Involved Parents audience and the Location attribute.
Index: A comparison of the Involved Parents audience to the internet population.
Dstillery Web Insights

WEBSITES

The Involved Parents audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Involved Parents audience is icanteachmychild.com.

Website Composition Index
icanteachmychild.com 4.86% 53.09x
themeasuredmom.com 8.87% 52.20x
artfulparent.com 5.07% 51.07x
1plus1plus1equals1.net 1.06% 46.84x
sightandsoundreading.com 1.07% 46.77x
thekindergartenconnection.com 2.16% 45.70x
stayathomeeducator.com 1.31% 45.50x
totschooling.net 2.86% 45.16x
kindergartenworks.com 1.62% 45.07x
growingbookbybook.com 1.36% 44.99x
Composition Percentage: The overlap percentage between the Involved Parents audience and the Web attribute.
Index: A comparison of the Involved Parents audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Involved Parents audience is Mommy Bloggers.

Content Affinity Composition Index
Mommy Bloggers 13.45% 27.45x
Homeschooling 1.14% 26.54x
Children's Health 7.19% 26.24x
Scrapbooking & Home Art Projects 11.61% 26.16x
Children's Learning Tools 16.52% 24.98x
Coupons & Family 12.64% 21.57x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.27% 20.43x
Family on a Budget 37.21% 20.42x
Christian Youth 1.94% 19.82x
Parenting & Children's Activities 7.47% 19.59x
Composition Percentage: The overlap percentage between the Involved Parents audience and the Content Affinity attribute.
Index: A comparison of the Involved Parents audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Involved Parents audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female