Dstillery Audiences

INVOLVED PARENTS

Audience Size: 3.3 Million Devices

Explore the Involved Parents Audience

Below you'll find more information about the Involved Parents audience, broken down in different categories based on their digital and physical behaviors. These are 3.3 million unique devices whose actions qualify for the Involved Parents audience.

Dstillery Crafted Audiences

INTERESTS

The Involved Parents audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Involved Parents audience is Parents with Kids.

Interest Composition Index
Parents with Kids 56.72% 56.26x
Homeschooling Parents 55.28% 47.83x
Teaching Resources Researchers 55.66% 47.07x
Hands-On Parents 58.60% 46.66x
Bargain Shopping Researchers 31.80% 41.07x
Food Allergies Researchers 39.37% 39.45x
Coupon Researchers 37.93% 39.42x
Misc-Deal Seekers or Coupon Shoppers 34.64% 39.23x
Home and Garden TV Fans 33.93% 38.69x
School Supply Shoppers 44.98% 38.43x
Composition Percentage: The overlap percentage between the Involved Parents audience and the Interest attribute.
Index: A comparison of the Involved Parents audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Involved Parents audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Involved Parents audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.29% 1.32x
Dressbarn 0.04% 1.21x
Mens Wearhouse 0.44% 1.20x
Madewell 0.02% 1.20x
Michael Kors 0.02% 1.18x
Eddie Bauer 0.02% 1.16x
White House Black Market 0.07% 1.11x
Buckle 0.09% 1.08x
LOFT 0.05% 1.06x
Free People 0.02% 1.05x
Composition Percentage: The overlap percentage between the Involved Parents audience and the Location attribute.
Index: A comparison of the Involved Parents audience to the internet population.
Dstillery Web Insights

WEBSITES

The Involved Parents audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Involved Parents audience is icanteachmychild.com.

Website Composition Index
icanteachmychild.com 5.92% 81.81x
themeasuredmom.com 11.24% 80.54x
thelettersofliteracy.com 1.09% 79.89x
artfulparent.com 6.11% 77.61x
sightandsoundreading.com 1.34% 77.34x
differentiatedkindergarten.com 1.14% 76.97x
schooltimesnippets.com 1.13% 76.69x
mrsplemonskindergarten.com 1.06% 76.31x
stayathomeeducator.com 1.71% 74.61x
stillplayingschool.com 1.27% 74.56x
Composition Percentage: The overlap percentage between the Involved Parents audience and the Web attribute.
Index: A comparison of the Involved Parents audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Involved Parents audience is Mommy Bloggers.

Content Affinity Composition Index
Mommy Bloggers 14.29% 31.58x
Homeschooling 1.14% 31.27x
Scrapbooking & Home Art Projects 11.88% 30.74x
Children's Health 7.06% 29.54x
Children's Learning Tools 16.83% 28.91x
Coupons & Family 13.06% 25.19x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.27% 23.85x
Parenting & Children's Activities 7.24% 23.61x
Family on a Budget 39.17% 23.46x
Christian Youth 1.97% 22.98x
Composition Percentage: The overlap percentage between the Involved Parents audience and the Content Affinity attribute.
Index: A comparison of the Involved Parents audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Involved Parents audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female