Dstillery Audiences

INVOLVED PARENTS

Audience Size: 2.1 Million Devices

Explore the Involved Parents Audience

Below you'll find more information about the Involved Parents audience, broken down in different categories based on their digital and physical behaviors. These are 2.1 million unique devices whose actions qualify for the Involved Parents audience.

Dstillery Crafted Audiences

INTERESTS

The Involved Parents audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Involved Parents audience is Kids Crafts Researchers.

Interest Composition Index
Kids Crafts Researchers 36.59% 47.81x
Toy Blogs Readers 26.58% 42.68x
Hands-On Parents 47.73% 42.05x
Homeschooling Parents 26.84% 41.74x
K12 Education Resource Researchers 27.25% 37.71x
Gift Givers 25.60% 34.59x
Intimates Shoppers 18.20% 34.34x
Homemade Gifts Crafters 33.32% 34.06x
Stay-at-Home Parents 35.49% 33.29x
Teachers 33.02% 31.48x
Composition Percentage: The overlap percentage between the Involved Parents audience and the Interest attribute.
Index: A comparison of the Involved Parents audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Involved Parents audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Involved Parents audience is Maurices.

Location Composition Index
Maurices 0.02% 1.12x
Composition Percentage: The overlap percentage between the Involved Parents audience and the Location attribute.
Index: A comparison of the Involved Parents audience to the internet population.
Dstillery Web Insights

WEBSITES

The Involved Parents audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Involved Parents audience is themeasuredmom.com.

Website Composition Index
themeasuredmom.com 1.76% 67.20x
ateachableteacher.com 1.35% 63.24x
abcsofliteracy.com 1.67% 62.32x
kindergartenworksheetsandgames.com 2.58% 62.26x
fromabcstoacts.com 1.14% 61.78x
thekindergartenconnection.com 1.71% 61.34x
thisreadingmama.com 3.47% 61.05x
totschooling.net 1.95% 60.99x
stayathomeeducator.com 1.65% 59.97x
classroomfreebies.com 1.01% 59.85x
Composition Percentage: The overlap percentage between the Involved Parents audience and the Web attribute.
Index: A comparison of the Involved Parents audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Involved Parents audience is Children's Learning Tools.

Content Affinity Composition Index
Children's Learning Tools 5.65% 30.93x
Math Education 6.53% 29.43x
K-12 Teacher Resources 10.70% 27.23x
Child Development 0.60% 23.44x
Scrapbooking & Home Art Projects 3.91% 23.38x
Science Education & Academia 0.16% 19.30x
Children's Health 0.18% 18.83x
Family on a Budget 16.44% 17.65x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 3.93% 17.65x
School Curriculum 0.90% 16.81x
Composition Percentage: The overlap percentage between the Involved Parents audience and the Content Affinity attribute.
Index: A comparison of the Involved Parents audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Involved Parents audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female