Dstillery Audiences

INVOLVED PARENTS

Audience Size: 3.7 Million Devices

Explore the Involved Parents Audience

Below you'll find more information about the Involved Parents audience, broken down in different categories based on their digital and physical behaviors. These are 3.7 million unique devices whose actions qualify for the Involved Parents audience.

Dstillery Crafted Audiences

INTERESTS

The Involved Parents audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Involved Parents audience is Parents with Kids.

Interest Composition Index
Parents with Kids 58.22% 41.46x
Homeschooling Parents 60.21% 36.03x
Teaching Resources Researchers 59.95% 34.58x
Bargain Shopping Researchers 42.48% 32.97x
K12 Education Resource Researchers 51.98% 32.01x
Hands-On Parents 54.44% 31.74x
Mature Parents 40.98% 31.20x
Home and Garden TV Fans 39.90% 30.77x
Coupon Researchers 43.36% 30.65x
Food Allergies Researchers 42.70% 30.61x
Composition Percentage: The overlap percentage between the Involved Parents audience and the Interest attribute.
Index: A comparison of the Involved Parents audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Involved Parents audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Involved Parents audience is Mens Wearhouse.

Location Composition Index
Mens Wearhouse 0.01% 1.33x
Maurices 0.01% 1.29x
Carhartt 0.15% 1.06x
Composition Percentage: The overlap percentage between the Involved Parents audience and the Location attribute.
Index: A comparison of the Involved Parents audience to the internet population.
Dstillery Web Insights

WEBSITES

The Involved Parents audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Involved Parents audience is icanteachmychild.com.

Website Composition Index
icanteachmychild.com 4.09% 54.01x
themeasuredmom.com 8.80% 50.76x
education.com 2.25% 49.44x
artfulparent.com 6.28% 48.31x
planningplaytime.com 1.56% 46.94x
fitpregnancy.com 2.09% 46.65x
pregnancy-info.net 1.45% 45.63x
teachingchannel.org 1.67% 43.58x
teachpreschool.org 1.63% 43.58x
fun-a-day.com 2.78% 43.26x
Composition Percentage: The overlap percentage between the Involved Parents audience and the Web attribute.
Index: A comparison of the Involved Parents audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Involved Parents audience is Children's Learning Tools.

Content Affinity Composition Index
Children's Learning Tools 9.36% 27.82x
Homeschooling 0.56% 26.44x
Cheerleading 0.90% 26.22x
Youth Educational Resources 1.52% 25.44x
Scrapbooking & Home Art Projects 9.40% 24.24x
Children's Health 2.34% 23.93x
New Parents 12.09% 23.25x
Parenting & Children's Activities 3.50% 22.69x
K-12 Teacher Resources 13.72% 21.74x
Cub & Girl Scouts 0.84% 21.66x
Composition Percentage: The overlap percentage between the Involved Parents audience and the Content Affinity attribute.
Index: A comparison of the Involved Parents audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Involved Parents audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female