Dstillery Audiences

INVOLVED PARENTS

Audience Size: 2.8 Million Devices

Explore the Involved Parents Audience

Below you'll find more information about the Involved Parents audience, broken down in different categories based on their digital and physical behaviors. These are 2.8 million unique devices whose actions qualify for the Involved Parents audience.

Dstillery Crafted Audiences

INTERESTS

The Involved Parents audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Involved Parents audience is Parents with Kids.

Interest Composition Index
Parents with Kids 53.93% 44.14x
Homeschooling Parents 60.37% 39.19x
Bargain Shopping Researchers 40.41% 37.98x
Teaching Resources Researchers 60.61% 36.89x
Mother's Day Celebrators 31.94% 35.20x
Shelf-Stable Food Content Readers 22.55% 34.27x
Home and Garden TV Fans 37.85% 34.05x
Coupon Researchers 40.40% 33.47x
Online Home Decor Shoppers 34.46% 33.37x
Trendy Shoe Shoppers 36.55% 33.24x
Composition Percentage: The overlap percentage between the Involved Parents audience and the Interest attribute.
Index: A comparison of the Involved Parents audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Involved Parents audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Involved Parents audience is Eddie Bauer.

Location Composition Index
Eddie Bauer 0.01% 1.94x
American Eagle Outfitters 0.02% 1.38x
Gap 0.02% 1.33x
H&M 0.01% 1.19x
Old Navy 0.03% 1.17x
Hollister 0.01% 1.16x
Mens Wearhouse 0.02% 1.16x
Gymboree 0.01% 1.15x
Carhartt 0.21% 1.15x
J. Crew 0.01% 1.15x
Composition Percentage: The overlap percentage between the Involved Parents audience and the Location attribute.
Index: A comparison of the Involved Parents audience to the internet population.
Dstillery Web Insights

WEBSITES

The Involved Parents audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Involved Parents audience is themeasuredmom.com.

Website Composition Index
themeasuredmom.com 5.59% 63.06x
icanteachmychild.com 2.34% 61.24x
artfulparent.com 4.56% 56.45x
weareteachers.com 1.60% 53.77x
teachpreschool.org 1.12% 51.38x
mrswillskindergarten.com 1.15% 51.19x
adabofgluewilldo.com 1.50% 50.83x
teacherspayteachers.com 1.04% 50.64x
thisreadingmama.com 4.70% 50.55x
thekindergartenconnection.com 1.90% 50.07x
Composition Percentage: The overlap percentage between the Involved Parents audience and the Web attribute.
Index: A comparison of the Involved Parents audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Involved Parents audience is Youth Educational Resources.

Content Affinity Composition Index
Youth Educational Resources 0.29% 33.40x
Cub & Girl Scouts 0.13% 32.76x
Children's Learning Tools 7.07% 28.67x
Parenting & Children's Activities 1.58% 26.50x
Scrapbooking & Home Art Projects 5.86% 26.44x
Tattoos & Costumes 0.06% 25.38x
New Parents 3.79% 24.57x
Networking Marketing 0.11% 24.01x
Mommy Bloggers 10.41% 22.92x
Children's Health 0.87% 22.15x
Composition Percentage: The overlap percentage between the Involved Parents audience and the Content Affinity attribute.
Index: A comparison of the Involved Parents audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Involved Parents audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female