Explore the Involved Parents Audience
Below you'll find more information about the Involved Parents audience, broken down in different categories based on their digital and physical behaviors. These are 4.3 million unique devices whose actions qualify for the Involved Parents audience.
INTERESTS
The Involved Parents audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Involved Parents audience is Parents with Kids.
| Interest | Composition | Index |
| Parents with Kids | 60.65% | 45.99x |
| Teaching Resources Researchers | 59.76% | 39.16x |
| Homeschooling Parents | 60.17% | 38.28x |
| Bargain Shopping Researchers | 42.95% | 36.86x |
| Mature Parents | 43.37% | 36.41x |
| Coupon Researchers | 45.11% | 34.91x |
| Food Allergies Researchers | 46.59% | 34.76x |
| Hands-On Parents | 55.81% | 34.75x |
| New & Expecting Parents | 45.40% | 34.30x |
| Misc-Deal Seekers or Coupon Shoppers | 41.90% | 34.11x |
Composition Percentage:
The overlap percentage between the Involved Parents audience and the Interest attribute.
Index: A comparison of the Involved Parents audience to the internet population.
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APPAREL RETAILERS
The Involved Parents audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Involved Parents audience is Gymboree.
| Location | Composition | Index |
| Gymboree | 0.04% | 1.13x |
| Ann Taylor | 0.01% | 1.12x |
| Talbots | 0.02% | 1.12x |
| Chicos | 0.03% | 1.11x |
| White House Black Market | 0.04% | 1.10x |
| Eddie Bauer | 0.02% | 1.10x |
| Carhartt | 0.27% | 1.09x |
| Lane Bryant | 0.03% | 1.09x |
| Express | 0.06% | 1.09x |
| Old Navy | 0.06% | 1.09x |
Composition Percentage:
The overlap percentage between the Involved Parents audience and the Location attribute.
Index: A comparison of the Involved Parents audience to the internet population.
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WEBSITES
The Involved Parents audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Involved Parents audience is icanteachmychild.com.
| Website | Composition | Index |
| icanteachmychild.com | 3.65% | 57.15x |
| artfulparent.com | 4.43% | 54.60x |
| themeasuredmom.com | 7.59% | 54.41x |
| pregnancy-info.net | 2.30% | 46.86x |
| fun-a-day.com | 2.48% | 46.71x |
| fitpregnancy.com | 3.67% | 46.56x |
| planningplaytime.com | 1.86% | 45.54x |
| growingbookbybook.com | 1.18% | 45.42x |
| education.com | 4.61% | 45.28x |
| playdoughtoplato.com | 3.01% | 45.21x |
Composition Percentage:
The overlap percentage between the Involved Parents audience and the Web attribute.
Index: A comparison of the Involved Parents audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Involved Parents audience is Homeschooling.
| Content Affinity | Composition | Index |
| Homeschooling | 0.70% | 26.83x |
| Scrapbooking & Home Art Projects | 7.98% | 25.81x |
| Mommy Bloggers | 10.43% | 25.13x |
| Assorted Topics (Car Rental, Travel, Fashion, Blogs) | 0.24% | 23.34x |
| Decoration & Fabric | 0.04% | 22.69x |
| Children's Health | 3.44% | 22.59x |
| Children's Learning Tools | 10.89% | 21.32x |
| Parenting & Children's Activities | 3.83% | 21.30x |
| Coupons & Family | 10.15% | 21.01x |
| Assorted Topics (Life Hacks, Housekeeping, Health Tips) | 11.61% | 19.90x |
Composition Percentage:
The overlap percentage between the Involved Parents audience and the Content Affinity attribute.
Index: A comparison of the Involved Parents audience to the internet population.
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DEMOGRAPHICS
The Involved Parents audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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