Explore the Involved Parents Audience
Below you'll find more information about the Involved Parents audience, broken down in different categories based on their digital and physical behaviors. These are 2 million unique devices whose actions qualify for the Involved Parents audience.
INTERESTS
The Involved Parents audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Involved Parents audience is Parents with Kids.
| Interest | Composition | Index |
| Parents with Kids | 55.38% | 52.31x |
| Homeschooling Parents | 60.77% | 45.97x |
| Bargain Shopping Researchers | 40.65% | 44.96x |
| Home and Garden TV Fans | 39.63% | 40.77x |
| Teaching Resources Researchers | 61.36% | 40.15x |
| Coupon Researchers | 41.59% | 39.69x |
| Online Home Decor Shoppers | 35.73% | 39.38x |
| Trendy Shoe Shoppers | 38.18% | 39.28x |
| Apartment Furniture Shoppers | 38.03% | 38.72x |
| Shelf-Stable Food Content Readers | 25.57% | 38.71x |
Composition Percentage:
The overlap percentage between the Involved Parents audience and the Interest attribute.
Index: A comparison of the Involved Parents audience to the internet population.
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APPAREL RETAILERS
The Involved Parents audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Involved Parents audience is Mens Wearhouse.
| Location | Composition | Index |
| Mens Wearhouse | 0.01% | 1.25x |
| Express | 0.01% | 1.13x |
| Carhartt | 0.11% | 1.05x |
| Maurices | 0.01% | 1.02x |
| Old Navy | 0.01% | 0.97x |
| Victoria's Secret | 0.02% | 0.93x |
| Journeys | 0.01% | 0.87x |
Composition Percentage:
The overlap percentage between the Involved Parents audience and the Location attribute.
Index: A comparison of the Involved Parents audience to the internet population.
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WEBSITES
The Involved Parents audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Involved Parents audience is icanteachmychild.com.
| Website | Composition | Index |
| icanteachmychild.com | 2.26% | 62.26x |
| themeasuredmom.com | 6.32% | 61.44x |
| artfulparent.com | 3.98% | 59.11x |
| medelabreastfeedingus.com | 1.08% | 54.97x |
| weareteachers.com | 4.20% | 53.29x |
| playdoughtoplato.com | 2.20% | 52.15x |
| fun-a-day.com | 1.94% | 49.45x |
| teachpreschool.org | 1.03% | 49.30x |
| powerfulmothering.com | 1.49% | 47.27x |
| supercoloring.com | 1.12% | 47.08x |
Composition Percentage:
The overlap percentage between the Involved Parents audience and the Web attribute.
Index: A comparison of the Involved Parents audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Involved Parents audience is Homeschooling.
| Content Affinity | Composition | Index |
| Homeschooling | 0.19% | 35.47x |
| Cub & Girl Scouts | 0.36% | 31.94x |
| Youth Educational Resources | 0.54% | 31.93x |
| New Parents | 5.73% | 28.46x |
| Children's Health | 1.14% | 28.31x |
| Children's Learning Tools | 7.03% | 27.89x |
| Scrapbooking & Home Art Projects | 7.16% | 27.22x |
| Parenting & Children's Activities | 2.07% | 26.84x |
| Assorted Topics (Car Rental, Travel, Fashion, Blogs) | 0.29% | 26.82x |
| Cheerleading | 0.15% | 26.63x |
Composition Percentage:
The overlap percentage between the Involved Parents audience and the Content Affinity attribute.
Index: A comparison of the Involved Parents audience to the internet population.
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DEMOGRAPHICS
The Involved Parents audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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