Dstillery Audiences

INVOLVED PARENTS

Audience Size: 2.9 Million Devices

Explore the Involved Parents Audience

Below you'll find more information about the Involved Parents audience, broken down in different categories based on their digital and physical behaviors. These are 2.9 million unique devices whose actions qualify for the Involved Parents audience.

Dstillery Crafted Audiences

INTERESTS

The Involved Parents audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Involved Parents audience is Parents with Kids.

Interest Composition Index
Parents with Kids 62.93% 36.04x
Home and Garden TV Fans 33.25% 33.02x
Homeschooling Parents 61.08% 32.21x
Teaching Resources Researchers 62.09% 31.97x
Bargain Shopping Researchers 48.48% 31.17x
K12 Education Resource Researchers 52.03% 29.13x
Homemade Gifts Crafters 38.33% 29.12x
Coupon Researchers 47.53% 28.35x
Online Home Decor Shoppers 42.61% 28.23x
Trendy Shoe Shoppers 44.02% 28.13x
Composition Percentage: The overlap percentage between the Involved Parents audience and the Interest attribute.
Index: A comparison of the Involved Parents audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Involved Parents audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Involved Parents audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.01% 1.65x
Gymboree 0.01% 1.51x
Maurices 0.03% 1.43x
Mens Wearhouse 0.02% 1.42x
Old Navy 0.02% 1.37x
Lane Bryant 0.01% 1.35x
Dressbarn 0.01% 1.34x
LOFT 0.01% 1.32x
White House Black Market 0.01% 1.30x
American Eagle Outfitters 0.01% 1.28x
Composition Percentage: The overlap percentage between the Involved Parents audience and the Location attribute.
Index: A comparison of the Involved Parents audience to the internet population.
Dstillery Web Insights

WEBSITES

The Involved Parents audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Involved Parents audience is icanteachmychild.com.

Website Composition Index
icanteachmychild.com 2.75% 49.63x
artfulparent.com 4.86% 47.93x
themeasuredmom.com 6.49% 46.01x
llli.org 1.62% 44.28x
aeroflowbreastpumps.com 1.14% 42.15x
medelabreastfeedingus.com 2.24% 41.66x
teachpreschool.org 1.12% 39.83x
fun-a-day.com 2.01% 39.53x
playdoughtoplato.com 2.48% 38.97x
myubam.com 1.06% 38.29x
Composition Percentage: The overlap percentage between the Involved Parents audience and the Web attribute.
Index: A comparison of the Involved Parents audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Involved Parents audience is Homeschooling.

Content Affinity Composition Index
Homeschooling 0.28% 22.49x
Children's Learning Tools 6.34% 22.20x
Youth Educational Resources 0.74% 21.89x
Cheerleading 0.36% 20.43x
Cub & Girl Scouts 0.52% 20.21x
New Parents 8.72% 20.11x
Scrapbooking & Home Art Projects 7.57% 19.38x
Children's Health 1.47% 18.67x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.27% 18.59x
Parenting & Children's Activities 2.99% 18.59x
Composition Percentage: The overlap percentage between the Involved Parents audience and the Content Affinity attribute.
Index: A comparison of the Involved Parents audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Involved Parents audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female