Dstillery Audiences

INVOLVED PARENTS

Audience Size: 5.1 Million Devices

Explore the Involved Parents Audience

Below you'll find more information about the Involved Parents audience, broken down in different categories based on their digital and physical behaviors. These are 5.1 million unique devices whose actions qualify for the Involved Parents audience.

Dstillery Crafted Audiences

INTERESTS

The Involved Parents audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Involved Parents audience is Parents with Kids.

Interest Composition Index
Parents with Kids 63.00% 32.84x
Teaching Resources Researchers 62.21% 29.52x
Homeschooling Parents 59.88% 29.18x
Bargain Shopping Researchers 46.98% 27.76x
Home and Garden TV Fans 42.74% 26.85x
Coupon Researchers 48.28% 26.26x
Food Allergies Researchers 48.04% 26.21x
Mature Parents 45.74% 26.12x
New & Expecting Parents 47.43% 25.51x
Misc-Deal Seekers or Coupon Shoppers 44.92% 25.40x
Composition Percentage: The overlap percentage between the Involved Parents audience and the Interest attribute.
Index: A comparison of the Involved Parents audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Involved Parents audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Involved Parents audience is Carhartt.

Location Composition Index
Carhartt 0.27% 1.10x
Mens Wearhouse 0.05% 1.07x
Ralph Lauren 0.01% 1.06x
Talbots 0.02% 1.03x
Dressbarn 0.02% 1.00x
Old Navy 0.06% 0.98x
Tommy Bahama 0.01% 0.98x
Urban Outfitters 0.03% 0.97x
Hollister 0.03% 0.94x
American Eagle Outfitters 0.04% 0.94x
Composition Percentage: The overlap percentage between the Involved Parents audience and the Location attribute.
Index: A comparison of the Involved Parents audience to the internet population.
Dstillery Web Insights

WEBSITES

The Involved Parents audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Involved Parents audience is icanteachmychild.com.

Website Composition Index
icanteachmychild.com 3.50% 51.10x
themeasuredmom.com 7.24% 49.87x
artfulparent.com 4.38% 48.75x
planningplaytime.com 1.68% 46.41x
fun-a-day.com 2.37% 43.17x
thisreadingmama.com 4.62% 42.81x
growingbookbybook.com 1.12% 42.31x
pregnancy-info.net 2.02% 42.11x
playdoughtoplato.com 2.87% 41.88x
teachpreschool.org 1.25% 41.84x
Composition Percentage: The overlap percentage between the Involved Parents audience and the Web attribute.
Index: A comparison of the Involved Parents audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Involved Parents audience is Homeschooling.

Content Affinity Composition Index
Homeschooling 0.57% 21.63x
Scrapbooking & Home Art Projects 6.83% 20.11x
Mommy Bloggers 8.95% 19.47x
Decoration & Fabric 0.03% 19.36x
Children's Health 2.56% 19.26x
Children's Learning Tools 8.00% 18.80x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.22% 18.27x
Parenting & Children's Activities 3.23% 17.74x
Coupons & Family 9.02% 17.53x
Cheerleading 1.13% 17.43x
Composition Percentage: The overlap percentage between the Involved Parents audience and the Content Affinity attribute.
Index: A comparison of the Involved Parents audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Involved Parents audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female