Dstillery Audiences

INVOLVED PARENTS

Audience Size: 840 Thousand Devices

Explore the Involved Parents Audience

Below you'll find more information about the Involved Parents audience, broken down in different categories based on their digital and physical behaviors. These are 840 thousand unique devices whose actions qualify for the Involved Parents audience.

Dstillery Crafted Audiences

INTERESTS

The Involved Parents audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Involved Parents audience is Bargain Shopping Researchers.

Interest Composition Index
Bargain Shopping Researchers 17.02% 68.49x
Homeschooling Parents 60.63% 67.98x
Kids Crafts Researchers 61.44% 65.61x
Hands-On Parents 56.90% 63.35x
Toy Blogs Readers 55.18% 62.82x
Stay-at-Home Parents 50.83% 60.84x
Intimates Shoppers 42.70% 58.48x
Tech-Savvy Moms 38.56% 57.59x
Home and Garden TV Fans 16.51% 56.36x
Teaching Resources Researchers 60.64% 53.07x
Composition Percentage: The overlap percentage between the Involved Parents audience and the Interest attribute.
Index: A comparison of the Involved Parents audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Involved Parents audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Involved Parents audience is H&M.

Location Composition Index
H&M 0.03% 2.24x
Coach 0.01% 2.05x
Gap 0.01% 1.35x
Gymboree 0.02% 1.23x
LOFT 0.01% 1.22x
Journeys 0.03% 1.21x
Mens Wearhouse 0.01% 1.15x
White House Black Market 0.01% 1.14x
Express 0.02% 1.07x
Maurices 0.03% 1.06x
Composition Percentage: The overlap percentage between the Involved Parents audience and the Location attribute.
Index: A comparison of the Involved Parents audience to the internet population.
Dstillery Web Insights

WEBSITES

The Involved Parents audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Involved Parents audience is icanteachmychild.com.

Website Composition Index
icanteachmychild.com 3.78% 145.76x
themeasuredmom.com 7.36% 134.93x
artfulparent.com 5.63% 125.79x
mrsjonescreationstation.com 1.28% 118.81x
mrsplemonskindergarten.com 1.36% 114.44x
teachpreschool.org 1.06% 113.15x
sightandsoundreading.com 1.12% 105.22x
playdoughtoplato.com 2.86% 105.04x
alittlepinchofperfect.com 2.58% 101.55x
stayathomeeducator.com 2.72% 99.88x
Composition Percentage: The overlap percentage between the Involved Parents audience and the Web attribute.
Index: A comparison of the Involved Parents audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Involved Parents audience is Children's Learning Tools.

Content Affinity Composition Index
Children's Learning Tools 9.87% 50.96x
Scrapbooking & Home Art Projects 8.13% 45.80x
Math Education 8.11% 39.60x
Child Development 1.00% 34.14x
K-12 Teacher Resources 14.02% 33.29x
Mommy Bloggers 12.89% 30.42x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 9.68% 30.02x
Cakes & Sweets 0.56% 29.26x
Parenting & Children's Activities 0.35% 29.02x
Family on a Budget 29.97% 26.56x
Composition Percentage: The overlap percentage between the Involved Parents audience and the Content Affinity attribute.
Index: A comparison of the Involved Parents audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Involved Parents audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female