Dstillery Audiences

INVOLVED PARENTS

Audience Size: 1.1 Million Devices

Explore the Involved Parents Audience

Below you'll find more information about the Involved Parents audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the Involved Parents audience.

Dstillery Crafted Audiences

INTERESTS

The Involved Parents audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Involved Parents audience is Parents with Kids.

Interest Composition Index
Parents with Kids 40.61% 53.74x
Homeschooling Parents 61.15% 49.70x
Kids Crafts Researchers 59.41% 47.81x
Toy Blogs Readers 54.95% 46.83x
Bargain Shopping Researchers 22.01% 45.23x
Intimates Shoppers 45.24% 43.64x
Home and Garden TV Fans 20.61% 41.30x
Essential Oils Enthusiasts 0.95% 40.12x
Hands-On Parents 51.47% 39.74x
Teaching Resources Researchers 59.42% 39.45x
Composition Percentage: The overlap percentage between the Involved Parents audience and the Interest attribute.
Index: A comparison of the Involved Parents audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Involved Parents audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Involved Parents audience is Zumiez.

Location Composition Index
Zumiez 0.03% 1.48x
Maurices 0.04% 1.41x
Buckle 0.02% 1.39x
Old Navy 0.03% 1.39x
Dressbarn 0.01% 1.30x
Carhartt 0.16% 1.30x
Hollister 0.01% 1.30x
Urban Outfitters 0.02% 1.16x
LOFT 0.01% 1.14x
Eddie Bauer 0.01% 1.13x
Composition Percentage: The overlap percentage between the Involved Parents audience and the Location attribute.
Index: A comparison of the Involved Parents audience to the internet population.
Dstillery Web Insights

WEBSITES

The Involved Parents audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Involved Parents audience is icanteachmychild.com.

Website Composition Index
icanteachmychild.com 2.98% 84.88x
themeasuredmom.com 6.26% 84.84x
artfulparent.com 4.74% 76.14x
mrsplemonskindergarten.com 1.13% 73.00x
sightandsoundreading.com 1.05% 71.22x
thisreadingmama.com 5.54% 68.73x
mrsjonescreationstation.com 1.16% 66.99x
teacherspayteachers.com 1.39% 66.67x
abcsofliteracy.com 1.59% 66.49x
playdoughtoplato.com 2.60% 65.81x
Composition Percentage: The overlap percentage between the Involved Parents audience and the Web attribute.
Index: A comparison of the Involved Parents audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Involved Parents audience is Children's Learning Tools.

Content Affinity Composition Index
Children's Learning Tools 10.34% 36.48x
Scrapbooking & Home Art Projects 7.91% 32.85x
Math Education 9.97% 29.87x
Youth Educational Resources 0.11% 27.94x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.26% 26.68x
K-12 Teacher Resources 14.92% 26.24x
New Parents 1.64% 25.07x
Parenting & Children's Activities 0.42% 25.00x
Mommy Bloggers 12.46% 24.85x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 9.56% 23.96x
Composition Percentage: The overlap percentage between the Involved Parents audience and the Content Affinity attribute.
Index: A comparison of the Involved Parents audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Involved Parents audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female