Dstillery Audiences

INVOLVED PARENTS

Audience Size: 3.8 Million Devices

Explore the Involved Parents Audience

Below you'll find more information about the Involved Parents audience, broken down in different categories based on their digital and physical behaviors. These are 3.8 million unique devices whose actions qualify for the Involved Parents audience.

Dstillery Crafted Audiences

INTERESTS

The Involved Parents audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Involved Parents audience is Parents with Kids.

Interest Composition Index
Parents with Kids 60.34% 41.18x
Homeschooling Parents 60.20% 36.45x
Teaching Resources Researchers 61.11% 35.36x
Bargain Shopping Researchers 44.73% 33.33x
Shelf-Stable Food Content Readers 0.19% 32.91x
Coupon Researchers 44.23% 31.85x
Mature Parents 43.53% 31.61x
Hands-On Parents 54.27% 31.44x
Food Allergies Researchers 44.46% 31.14x
Home and Garden TV Fans 41.27% 31.01x
Composition Percentage: The overlap percentage between the Involved Parents audience and the Interest attribute.
Index: A comparison of the Involved Parents audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Involved Parents audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Involved Parents audience is Lane Bryant.

Location Composition Index
Lane Bryant 0.01% 1.29x
Mens Wearhouse 0.07% 1.27x
Express 0.02% 1.09x
White House Black Market 0.01% 1.09x
Victoria's Secret 0.03% 1.08x
Carhartt 0.15% 1.06x
Aeropostale 0.01% 1.05x
Chicos 0.01% 1.00x
Buckle 0.01% 0.99x
Journeys 0.02% 0.95x
Composition Percentage: The overlap percentage between the Involved Parents audience and the Location attribute.
Index: A comparison of the Involved Parents audience to the internet population.
Dstillery Web Insights

WEBSITES

The Involved Parents audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Involved Parents audience is icanteachmychild.com.

Website Composition Index
icanteachmychild.com 3.63% 49.41x
artfulparent.com 4.66% 47.10x
themeasuredmom.com 7.33% 46.98x
planningplaytime.com 1.55% 46.36x
education.com 3.08% 43.61x
fitpregnancy.com 2.66% 41.80x
pregnancy-info.net 1.74% 41.66x
fun-a-day.com 2.51% 40.07x
teachpreschool.org 1.39% 39.49x
playdoughtoplato.com 2.93% 39.46x
Composition Percentage: The overlap percentage between the Involved Parents audience and the Web attribute.
Index: A comparison of the Involved Parents audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Involved Parents audience is Homeschooling.

Content Affinity Composition Index
Homeschooling 0.64% 27.43x
Children's Learning Tools 9.73% 26.42x
Scrapbooking & Home Art Projects 8.43% 25.61x
Cheerleading 1.12% 24.78x
Children's Health 2.84% 24.33x
Youth Educational Resources 1.84% 22.71x
Parenting & Children's Activities 3.65% 22.51x
New Parents 13.28% 22.46x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.28% 22.41x
Mommy Bloggers 12.05% 22.16x
Composition Percentage: The overlap percentage between the Involved Parents audience and the Content Affinity attribute.
Index: A comparison of the Involved Parents audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Involved Parents audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female