Explore the Involved Parents Audience
Below you'll find more information about the Involved Parents audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the Involved Parents audience.
INTERESTS
The Involved Parents audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Involved Parents audience is Parents with Kids.
| Interest | Composition | Index |
| Parents with Kids | 48.50% | 134.02x |
| Homeschooling Parents | 61.80% | 125.47x |
| Teaching Resources Researchers | 64.81% | 113.11x |
| Tech-Savvy Moms | 30.47% | 103.82x |
| New & Expecting Parents | 36.48% | 103.10x |
| Mature Parents | 31.76% | 102.58x |
| Hands-On Parents | 61.37% | 102.10x |
| Coupon Researchers | 36.91% | 102.00x |
| Bargain Shopping Researchers | 36.48% | 101.94x |
| K12 Education Resource Researchers | 52.79% | 101.78x |
Composition Percentage:
The overlap percentage between the Involved Parents audience and the Interest attribute.
Index: A comparison of the Involved Parents audience to the internet population.
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APPAREL RETAILERS
The Involved Parents audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Involved Parents audience is Carhartt.
| Location | Composition | Index |
| Carhartt | 0.17% | 1.26x |
| Maurices | 0.01% | 1.06x |
| Mens Wearhouse | 0.01% | 1.06x |
Composition Percentage:
The overlap percentage between the Involved Parents audience and the Location attribute.
Index: A comparison of the Involved Parents audience to the internet population.
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WEBSITES
The Involved Parents audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Involved Parents audience is kidshealth.org.
| Website | Composition | Index |
| kidshealth.org | 20.01% | 78.20x |
| dollartree.com | 15.41% | 67.12x |
| geniuskitchen.com | 18.89% | 66.95x |
| wellnessmama.com | 12.05% | 49.81x |
| iheartnaptime.net | 14.13% | 49.33x |
| community.babycenter.com | 19.67% | 46.58x |
| todaysparent.com | 16.48% | 46.55x |
| instructables.com | 28.85% | 45.93x |
| familyfreshmeals.com | 11.56% | 45.49x |
| blackfriday.com | 9.76% | 44.54x |
Composition Percentage:
The overlap percentage between the Involved Parents audience and the Web attribute.
Index: A comparison of the Involved Parents audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Involved Parents audience is Scrapbooking & Home Art Projects.
| Content Affinity | Composition | Index |
| Scrapbooking & Home Art Projects | 13.73% | 40.87x |
| Female Lifestyle Content Readers | 11.16% | 39.97x |
| School Curriculum | 9.44% | 39.70x |
| Math Education | 17.17% | 37.73x |
| K-12 Teacher Resources | 17.60% | 35.45x |
| Coupons & Family | 11.59% | 33.96x |
| Mommy Bloggers | 21.46% | 33.74x |
| Assorted Topics (Family, Household Wellness, The Beach) | 11.16% | 33.72x |
| Family on a Budget | 42.92% | 30.30x |
| Low Carb Diets | 9.01% | 28.12x |
Composition Percentage:
The overlap percentage between the Involved Parents audience and the Content Affinity attribute.
Index: A comparison of the Involved Parents audience to the internet population.
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DEMOGRAPHICS
The Involved Parents audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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