Dstillery Audiences

INVOLVED PARENTS

Audience Size: 3.2 Million Devices

Explore the Involved Parents Audience

Below you'll find more information about the Involved Parents audience, broken down in different categories based on their digital and physical behaviors. These are 3.2 million unique devices whose actions qualify for the Involved Parents audience.

Dstillery Crafted Audiences

INTERESTS

The Involved Parents audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Involved Parents audience is Parents with Kids.

Interest Composition Index
Parents with Kids 55.65% 32.17x
Hands-On Parents 56.41% 28.31x
Bargain Shopping Researchers 32.40% 22.59x
Misc-Deal Seekers or Coupon Shoppers 33.96% 22.22x
Coupon Researchers 36.63% 22.08x
Food Allergies Researchers 38.86% 21.37x
Healthy Snacks Shoppers 35.19% 20.38x
Photo Memory Makers 41.50% 20.19x
School Supply Shoppers 46.05% 20.13x
Tech-Savvy Moms 35.40% 19.98x
Composition Percentage: The overlap percentage between the Involved Parents audience and the Interest attribute.
Index: A comparison of the Involved Parents audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Involved Parents audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Involved Parents audience is Belk.

Location Composition Index
Belk 0.01% 1.23x
Dressbarn 0.03% 1.05x
Calvin Klein 0.01% 1.04x
Carhartt 0.16% 1.03x
Kate Spade 0.01% 1.03x
Chicos 0.03% 0.99x
Old Navy 0.04% 0.98x
Express 0.02% 0.95x
REI 0.01% 0.91x
Free People 0.01% 0.91x
Composition Percentage: The overlap percentage between the Involved Parents audience and the Location attribute.
Index: A comparison of the Involved Parents audience to the internet population.
Dstillery Web Insights

WEBSITES

The Involved Parents audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Involved Parents audience is teachersnotebook.com.

Website Composition Index
teachersnotebook.com 1.01% 64.16x
stayathomeeducator.com 0.73% 56.09x
lifeovercs.com 1.42% 54.09x
1plus1plus1equals1.net 0.84% 52.94x
teachpreschool.org 0.77% 52.72x
theeducatorsspinonit.com 0.64% 52.56x
themeasuredmom.com 5.86% 52.39x
sightandsoundreading.com 0.64% 51.95x
playdoughtoplato.com 2.67% 51.16x
artfulparent.com 2.79% 50.98x
Composition Percentage: The overlap percentage between the Involved Parents audience and the Web attribute.
Index: A comparison of the Involved Parents audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Involved Parents audience is Mommy Bloggers.

Content Affinity Composition Index
Mommy Bloggers 10.96% 26.74x
Scrapbooking & Home Art Projects 9.99% 25.62x
Homeschooling 1.41% 24.10x
Children's Health 8.89% 23.46x
Children's Learning Tools 17.84% 23.15x
Coupons & Family 11.76% 20.27x
Family on a Budget 34.01% 20.07x
Youth Educational Resources 4.64% 19.17x
Christian Youth 2.26% 17.80x
Math Education 20.01% 17.30x
Composition Percentage: The overlap percentage between the Involved Parents audience and the Content Affinity attribute.
Index: A comparison of the Involved Parents audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Involved Parents audience resonates most for the following age and income brackets.
Age
65+
Income
$75,000-$99,999