Explore the Involved Parents Audience
Below you'll find more information about the Involved Parents audience, broken down in different categories based on their digital and physical behaviors. These are 2.8 million unique devices whose actions qualify for the Involved Parents audience.
INTERESTS
The Involved Parents audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Involved Parents audience is Parents with Kids.
| Interest | Composition | Index |
| Parents with Kids | 53.93% | 44.14x |
| Homeschooling Parents | 60.37% | 39.19x |
| Bargain Shopping Researchers | 40.41% | 37.98x |
| Teaching Resources Researchers | 60.61% | 36.89x |
| Mother's Day Celebrators | 31.94% | 35.20x |
| Shelf-Stable Food Content Readers | 22.55% | 34.27x |
| Home and Garden TV Fans | 37.85% | 34.05x |
| Coupon Researchers | 40.40% | 33.47x |
| Online Home Decor Shoppers | 34.46% | 33.37x |
| Trendy Shoe Shoppers | 36.55% | 33.24x |
Composition Percentage:
The overlap percentage between the Involved Parents audience and the Interest attribute.
Index: A comparison of the Involved Parents audience to the internet population.
Curious about what else the Involved Parents audience is interested in?
Sign Up
APPAREL RETAILERS
The Involved Parents audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Involved Parents audience is Eddie Bauer.
| Location | Composition | Index |
| Eddie Bauer | 0.01% | 1.94x |
| American Eagle Outfitters | 0.02% | 1.38x |
| Gap | 0.02% | 1.33x |
| H&M | 0.01% | 1.19x |
| Old Navy | 0.03% | 1.17x |
| Hollister | 0.01% | 1.16x |
| Mens Wearhouse | 0.02% | 1.16x |
| Gymboree | 0.01% | 1.15x |
| Carhartt | 0.21% | 1.15x |
| J. Crew | 0.01% | 1.15x |
Composition Percentage:
The overlap percentage between the Involved Parents audience and the Location attribute.
Index: A comparison of the Involved Parents audience to the internet population.
Want to find more of the Involved Parents audience in the real world?
Sign Up
WEBSITES
The Involved Parents audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Involved Parents audience is themeasuredmom.com.
| Website | Composition | Index |
| themeasuredmom.com | 5.59% | 63.06x |
| icanteachmychild.com | 2.34% | 61.24x |
| artfulparent.com | 4.56% | 56.45x |
| weareteachers.com | 1.60% | 53.77x |
| teachpreschool.org | 1.12% | 51.38x |
| mrswillskindergarten.com | 1.15% | 51.19x |
| adabofgluewilldo.com | 1.50% | 50.83x |
| teacherspayteachers.com | 1.04% | 50.64x |
| thisreadingmama.com | 4.70% | 50.55x |
| thekindergartenconnection.com | 1.90% | 50.07x |
Composition Percentage:
The overlap percentage between the Involved Parents audience and the Web attribute.
Index: A comparison of the Involved Parents audience to the internet population.
Want to see more of the websites the Involved Parents audience visits?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Involved Parents audience is Youth Educational Resources.
| Content Affinity | Composition | Index |
| Youth Educational Resources | 0.29% | 33.40x |
| Cub & Girl Scouts | 0.13% | 32.76x |
| Children's Learning Tools | 7.07% | 28.67x |
| Parenting & Children's Activities | 1.58% | 26.50x |
| Scrapbooking & Home Art Projects | 5.86% | 26.44x |
| Tattoos & Costumes | 0.06% | 25.38x |
| New Parents | 3.79% | 24.57x |
| Networking Marketing | 0.11% | 24.01x |
| Mommy Bloggers | 10.41% | 22.92x |
| Children's Health | 0.87% | 22.15x |
Composition Percentage:
The overlap percentage between the Involved Parents audience and the Content Affinity attribute.
Index: A comparison of the Involved Parents audience to the internet population.
Want to see more of the Content Affinities the Involved Parents audience visits?
Sign Up
DEMOGRAPHICS
The Involved Parents audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
Interested in seeing other characteristics of the Involved Parents audience?
Sign Up