Dstillery Audiences

IOWA HAWKEYES FANS

Audience Size: 2.3 Million Devices

Explore the Iowa Hawkeyes Fans Audience

Below you'll find more information about the Iowa Hawkeyes Fans audience, broken down in different categories based on their digital and physical behaviors. These are 2.3 million unique devices whose actions qualify for the Iowa Hawkeyes Fans audience.

Dstillery Crafted Audiences

INTERESTS

The Iowa Hawkeyes Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Iowa Hawkeyes Fans audience is Ohio State Buckeyes Fans.

Interest Composition Index
Ohio State Buckeyes Fans 41.57% 31.52x
Indiana Hoosiers Fans 39.34% 29.98x
Notre Dame Fighting Irish Fans 40.45% 29.79x
College Football Fans 42.02% 27.75x
ESPN Enthusiasts 33.39% 26.90x
March Madness Enthusiasts 36.56% 26.70x
Michigan Wolverines Fans 35.26% 26.42x
ACC Fans 33.97% 25.82x
Northwestern Wildcats Fans 37.03% 24.89x
Arkansas Razorbacks Fans 35.31% 24.81x
Composition Percentage: The overlap percentage between the Iowa Hawkeyes Fans audience and the Interest attribute.
Index: A comparison of the Iowa Hawkeyes Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Iowa Hawkeyes Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Iowa Hawkeyes Fans audience is Madewell.

Location Composition Index
Madewell 0.03% 1.63x
Columbia 0.02% 1.62x
The North Face 0.04% 1.53x
Free People 0.03% 1.46x
Kate Spade 0.02% 1.34x
Eddie Bauer 0.02% 1.15x
Jos A. Bank Clothiers 0.18% 1.13x
American Eagle Outfitters 0.05% 1.10x
LL Bean 0.01% 1.06x
Chicos 0.05% 1.04x
Composition Percentage: The overlap percentage between the Iowa Hawkeyes Fans audience and the Location attribute.
Index: A comparison of the Iowa Hawkeyes Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The Iowa Hawkeyes Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Iowa Hawkeyes Fans audience is hawkeyenation.com.

Website Composition Index
hawkeyenation.com 1.36% 60.75x
hawkcentral.com 7.86% 59.34x
blackheartgoldpants.com 3.91% 57.73x
widerightnattylite.com 1.50% 55.63x
offtackleempire.com 2.27% 51.31x
cyclonefanatic.com 1.58% 50.15x
press-citizen.com 4.95% 50.13x
badgerofhonor.com 1.22% 49.63x
flowrestling.org 1.60% 49.59x
hawkeyesports.com 4.88% 47.64x
Composition Percentage: The overlap percentage between the Iowa Hawkeyes Fans audience and the Web attribute.
Index: A comparison of the Iowa Hawkeyes Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Iowa Hawkeyes Fans audience is Illinois College Sports.

Content Affinity Composition Index
Illinois College Sports 1.54% 26.14x
Iowa Cluster 36.07% 23.78x
Florida College Athletics 6.94% 15.51x
South Dakota Cluster 6.49% 14.98x
Nebraska Cluster 12.75% 14.48x
College Sports 2.58% 14.16x
Southeast College Athletics 2.95% 14.04x
Fantasy Sports 17.95% 12.94x
Pac 12 Sports 2.86% 12.90x
Sports News & Apparel 20.96% 12.84x
Composition Percentage: The overlap percentage between the Iowa Hawkeyes Fans audience and the Content Affinity attribute.
Index: A comparison of the Iowa Hawkeyes Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Iowa Hawkeyes Fans audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male