Dstillery Audiences

IOWA HAWKEYES FANS

Audience Size: 2.4 Million Devices

Explore the Iowa Hawkeyes Fans Audience

Below you'll find more information about the Iowa Hawkeyes Fans audience, broken down in different categories based on their digital and physical behaviors. These are 2.4 million unique devices whose actions qualify for the Iowa Hawkeyes Fans audience.

Dstillery Crafted Audiences

INTERESTS

The Iowa Hawkeyes Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Iowa Hawkeyes Fans audience is Notre Dame Fighting Irish Fans.

Interest Composition Index
Notre Dame Fighting Irish Fans 40.33% 31.30x
Indiana Hoosiers Fans 40.23% 28.71x
College Football Fans 47.27% 28.38x
Michigan Wolverines Fans 36.25% 28.31x
Northwestern Wildcats Fans 38.10% 28.13x
Ohio State Buckeyes Fans 39.60% 28.08x
NCAA Fans 37.54% 26.94x
Big 12 Fans 34.61% 25.10x
ESPN Enthusiasts 38.56% 24.86x
ACC Fans 32.95% 24.69x
Composition Percentage: The overlap percentage between the Iowa Hawkeyes Fans audience and the Interest attribute.
Index: A comparison of the Iowa Hawkeyes Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Iowa Hawkeyes Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Iowa Hawkeyes Fans audience is Maurices.

Location Composition Index
Maurices 0.04% 1.77x
Talbots 0.01% 1.45x
Dressbarn 0.02% 1.42x
American Eagle Outfitters 0.02% 1.42x
Chicos 0.02% 1.34x
Carhartt 0.27% 1.34x
Buckle 0.02% 1.29x
Banana Republic 0.02% 1.24x
Victoria's Secret 0.03% 1.21x
Mens Wearhouse 0.02% 1.16x
Composition Percentage: The overlap percentage between the Iowa Hawkeyes Fans audience and the Location attribute.
Index: A comparison of the Iowa Hawkeyes Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The Iowa Hawkeyes Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Iowa Hawkeyes Fans audience is dearoldgold.com.

Website Composition Index
dearoldgold.com 1.32% 61.46x
hawkcentral.com 6.86% 58.15x
widerightnattylite.com 1.78% 57.10x
hawkeyenation.com 1.51% 56.96x
offtackleempire.com 2.49% 54.01x
cyclonefanatic.com 1.72% 53.92x
blackheartgoldpants.com 5.02% 53.43x
huskercorner.com 1.77% 50.94x
thedailygopher.com 2.68% 49.36x
buckys5thquarter.com 5.60% 48.62x
Composition Percentage: The overlap percentage between the Iowa Hawkeyes Fans audience and the Web attribute.
Index: A comparison of the Iowa Hawkeyes Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Iowa Hawkeyes Fans audience is Illinois College Sports.

Content Affinity Composition Index
Illinois College Sports 0.30% 28.13x
College Sports 0.96% 18.78x
Iowa Cluster 38.86% 17.95x
Florida College Athletics 2.29% 17.36x
Southeast College Athletics 0.84% 15.89x
Pac 12 Sports 0.50% 14.65x
South Dakota Cluster 9.23% 14.41x
Lacrosse College Athletics 0.45% 13.23x
Farming & Agriculture 0.66% 13.00x
Virginia Athletics 0.19% 12.93x
Composition Percentage: The overlap percentage between the Iowa Hawkeyes Fans audience and the Content Affinity attribute.
Index: A comparison of the Iowa Hawkeyes Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Iowa Hawkeyes Fans audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male