Dstillery Audiences

IOWA HAWKEYES FANS

Audience Size: 2.8 Million Devices

Explore the Iowa Hawkeyes Fans Audience

Below you'll find more information about the Iowa Hawkeyes Fans audience, broken down in different categories based on their digital and physical behaviors. These are 2.8 million unique devices whose actions qualify for the Iowa Hawkeyes Fans audience.

Dstillery Crafted Audiences

INTERESTS

The Iowa Hawkeyes Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Iowa Hawkeyes Fans audience is College Football Fans.

Interest Composition Index
College Football Fans 43.52% 32.09x
Notre Dame Fighting Irish Fans 45.12% 32.02x
Northwestern Wildcats Fans 42.87% 31.47x
Indiana Hoosiers Fans 43.36% 29.91x
Ohio State Buckeyes Fans 42.92% 29.44x
Michigan Wolverines Fans 38.24% 27.68x
NCAA Fans 31.17% 27.58x
NCAA Football Fans 38.20% 27.18x
ACC Fans 36.17% 26.71x
ESPN Enthusiasts 33.80% 26.22x
Composition Percentage: The overlap percentage between the Iowa Hawkeyes Fans audience and the Interest attribute.
Index: A comparison of the Iowa Hawkeyes Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Iowa Hawkeyes Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Iowa Hawkeyes Fans audience is Maurices.

Location Composition Index
Maurices 0.01% 1.48x
Carhartt 0.08% 1.32x
Composition Percentage: The overlap percentage between the Iowa Hawkeyes Fans audience and the Location attribute.
Index: A comparison of the Iowa Hawkeyes Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The Iowa Hawkeyes Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Iowa Hawkeyes Fans audience is hawkcentral.com.

Website Composition Index
hawkcentral.com 6.39% 49.30x
widerightnattylite.com 1.96% 48.95x
hawkeyenation.com 1.58% 48.67x
blackheartgoldpants.com 4.34% 46.18x
huskercorner.com 1.45% 45.25x
offtackleempire.com 2.21% 45.06x
cyclonefanatic.com 1.62% 44.74x
thedailygopher.com 1.94% 44.21x
buckys5thquarter.com 5.20% 43.13x
blackshoediaries.com 3.66% 42.86x
Composition Percentage: The overlap percentage between the Iowa Hawkeyes Fans audience and the Web attribute.
Index: A comparison of the Iowa Hawkeyes Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Iowa Hawkeyes Fans audience is Illinois College Sports.

Content Affinity Composition Index
Illinois College Sports 0.50% 22.14x
Iowa Cluster 32.41% 19.35x
College Sports 0.56% 18.77x
Florida College Athletics 1.16% 16.40x
Southeast College Athletics 0.97% 15.18x
South Dakota Cluster 6.60% 14.61x
Sports News & Apparel 7.66% 14.34x
Pac 12 Sports 1.04% 14.31x
Virginia Athletics 0.18% 13.68x
Nebraska Cluster 13.39% 12.56x
Composition Percentage: The overlap percentage between the Iowa Hawkeyes Fans audience and the Content Affinity attribute.
Index: A comparison of the Iowa Hawkeyes Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Iowa Hawkeyes Fans audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male