Dstillery Audiences

IOWA HAWKEYES FANS

Audience Size: 3 Million Devices

Explore the Iowa Hawkeyes Fans Audience

Below you'll find more information about the Iowa Hawkeyes Fans audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the Iowa Hawkeyes Fans audience.

Dstillery Crafted Audiences

INTERESTS

The Iowa Hawkeyes Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Iowa Hawkeyes Fans audience is Notre Dame Fighting Irish Fans.

Interest Composition Index
Notre Dame Fighting Irish Fans 45.54% 34.31x
College Football Fans 43.11% 33.99x
Northwestern Wildcats Fans 42.57% 32.54x
Ohio State Buckeyes Fans 41.88% 32.48x
Indiana Hoosiers Fans 43.25% 32.36x
Michigan Wolverines Fans 37.81% 31.30x
NCAA Fans 31.89% 29.98x
NCAA Football Fans 38.02% 28.72x
ACC Fans 36.89% 28.63x
ESPN Enthusiasts 35.03% 28.56x
Composition Percentage: The overlap percentage between the Iowa Hawkeyes Fans audience and the Interest attribute.
Index: A comparison of the Iowa Hawkeyes Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Iowa Hawkeyes Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Iowa Hawkeyes Fans audience is Maurices.

Location Composition Index
Maurices 0.03% 1.68x
Buckle 0.02% 1.48x
Chicos 0.01% 1.35x
Carhartt 0.18% 1.35x
American Eagle Outfitters 0.02% 1.32x
Lane Bryant 0.01% 1.18x
Old Navy 0.02% 1.12x
Gap 0.01% 1.08x
Mens Wearhouse 0.01% 1.08x
Express 0.02% 1.08x
Composition Percentage: The overlap percentage between the Iowa Hawkeyes Fans audience and the Location attribute.
Index: A comparison of the Iowa Hawkeyes Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The Iowa Hawkeyes Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Iowa Hawkeyes Fans audience is dearoldgold.com.

Website Composition Index
dearoldgold.com 1.21% 58.23x
hawkeyenation.com 1.28% 57.66x
hawkcentral.com 6.01% 56.15x
widerightnattylite.com 2.24% 55.60x
blackheartgoldpants.com 3.94% 52.68x
cyclonefanatic.com 1.69% 51.76x
offtackleempire.com 1.84% 51.67x
thedailygopher.com 2.06% 50.62x
huskercorner.com 1.49% 50.41x
blackshoediaries.com 3.85% 47.52x
Composition Percentage: The overlap percentage between the Iowa Hawkeyes Fans audience and the Web attribute.
Index: A comparison of the Iowa Hawkeyes Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Iowa Hawkeyes Fans audience is Illinois College Sports.

Content Affinity Composition Index
Illinois College Sports 0.25% 29.55x
College Sports 0.59% 20.76x
Iowa Cluster 31.91% 20.39x
Florida College Athletics 1.41% 18.72x
Southeast College Athletics 0.62% 17.70x
Pac 12 Sports 0.49% 16.92x
Virginia Athletics 0.15% 16.41x
South Dakota Cluster 7.13% 15.60x
Sports News & Apparel 6.54% 14.76x
Lacrosse College Athletics 0.28% 14.16x
Composition Percentage: The overlap percentage between the Iowa Hawkeyes Fans audience and the Content Affinity attribute.
Index: A comparison of the Iowa Hawkeyes Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Iowa Hawkeyes Fans audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male