Dstillery Audiences

IOWA HAWKEYES FANS

Audience Size: 2.1 Million Devices

Explore the Iowa Hawkeyes Fans Audience

Below you'll find more information about the Iowa Hawkeyes Fans audience, broken down in different categories based on their digital and physical behaviors. These are 2.1 million unique devices whose actions qualify for the Iowa Hawkeyes Fans audience.

Dstillery Crafted Audiences

INTERESTS

The Iowa Hawkeyes Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Iowa Hawkeyes Fans audience is Ohio State Buckeyes Fans.

Interest Composition Index
Ohio State Buckeyes Fans 36.99% 49.07x
Notre Dame Fighting Irish Fans 36.81% 47.81x
Indiana Hoosiers Fans 37.54% 46.44x
College Football Fans 41.63% 44.10x
NCAA Football Fans 35.90% 43.25x
March Madness Enthusiasts 34.69% 42.36x
Michigan Wolverines Fans 32.29% 41.44x
Northwestern Wildcats Fans 34.62% 40.86x
Big 12 Fans 33.39% 39.39x
NCAA Fans 32.80% 39.10x
Composition Percentage: The overlap percentage between the Iowa Hawkeyes Fans audience and the Interest attribute.
Index: A comparison of the Iowa Hawkeyes Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Iowa Hawkeyes Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Iowa Hawkeyes Fans audience is Buckle.

Location Composition Index
Buckle 0.29% 1.69x
Jos A. Bank Clothiers 0.38% 1.31x
Eddie Bauer 0.04% 1.30x
Johnston and Murphy 0.18% 1.28x
LL Bean 0.01% 1.26x
Chicos 0.08% 1.26x
White House Black Market 0.27% 1.23x
REI 0.02% 1.22x
Mens Wearhouse 0.57% 1.22x
Dressbarn 0.06% 1.13x
Composition Percentage: The overlap percentage between the Iowa Hawkeyes Fans audience and the Location attribute.
Index: A comparison of the Iowa Hawkeyes Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The Iowa Hawkeyes Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Iowa Hawkeyes Fans audience is hawkeyenation.com.

Website Composition Index
hawkeyenation.com 1.69% 109.08x
hawkcentral.com 9.19% 108.47x
blackheartgoldpants.com 4.15% 105.19x
widerightnattylite.com 1.45% 103.96x
hawkeyesports.com 4.41% 97.69x
dearoldgold.com 2.40% 91.22x
badgerofhonor.com 1.23% 88.81x
flowrestling.org 1.16% 87.78x
cyclonefanatic.com 2.02% 87.73x
cyclones.com 3.79% 86.64x
Composition Percentage: The overlap percentage between the Iowa Hawkeyes Fans audience and the Web attribute.
Index: A comparison of the Iowa Hawkeyes Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Iowa Hawkeyes Fans audience is Illinois College Sports.

Content Affinity Composition Index
Illinois College Sports 1.32% 33.57x
Iowa Cluster 40.04% 23.51x
Florida College Athletics 6.80% 17.51x
College Sports 2.38% 17.09x
South Dakota Cluster 7.73% 16.90x
Southeast College Athletics 2.70% 16.26x
Pac 12 Sports 2.38% 15.65x
Nebraska Cluster 16.31% 15.10x
Virginia Athletics 0.73% 14.92x
Fantasy Sports 17.68% 14.51x
Composition Percentage: The overlap percentage between the Iowa Hawkeyes Fans audience and the Content Affinity attribute.
Index: A comparison of the Iowa Hawkeyes Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Iowa Hawkeyes Fans audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male