Dstillery Audiences

IOWA HAWKEYES FANS

Audience Size: 2.7 Million Devices

Explore the Iowa Hawkeyes Fans Audience

Below you'll find more information about the Iowa Hawkeyes Fans audience, broken down in different categories based on their digital and physical behaviors. These are 2.7 million unique devices whose actions qualify for the Iowa Hawkeyes Fans audience.

Dstillery Crafted Audiences

INTERESTS

The Iowa Hawkeyes Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Iowa Hawkeyes Fans audience is Northwestern Wildcats Fans.

Interest Composition Index
Northwestern Wildcats Fans 47.90% 36.21x
Notre Dame Fighting Irish Fans 45.00% 35.78x
College Football Fans 47.39% 35.58x
NCAA Fans 31.76% 33.77x
Ohio State Buckeyes Fans 45.99% 32.91x
Indiana Hoosiers Fans 47.28% 32.07x
NCAA Football Fans 40.87% 31.77x
March Madness Enthusiasts 37.95% 30.97x
ACC Fans 37.93% 30.94x
Michigan Wolverines Fans 40.28% 30.27x
Composition Percentage: The overlap percentage between the Iowa Hawkeyes Fans audience and the Interest attribute.
Index: A comparison of the Iowa Hawkeyes Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Iowa Hawkeyes Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Iowa Hawkeyes Fans audience is Eddie Bauer.

Location Composition Index
Eddie Bauer 0.02% 1.68x
Lululemon 0.02% 1.65x
Maurices 0.08% 1.55x
Carhartt 0.36% 1.25x
Mens Wearhouse 0.05% 1.23x
Buckle 0.05% 1.23x
Jos A. Bank Clothiers 0.03% 1.19x
Chicos 0.03% 1.17x
Dressbarn 0.03% 1.15x
White House Black Market 0.04% 1.13x
Composition Percentage: The overlap percentage between the Iowa Hawkeyes Fans audience and the Location attribute.
Index: A comparison of the Iowa Hawkeyes Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The Iowa Hawkeyes Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Iowa Hawkeyes Fans audience is widerightnattylite.com.

Website Composition Index
widerightnattylite.com 2.68% 57.34x
hawkeyenation.com 1.24% 55.38x
offtackleempire.com 4.53% 53.39x
insidethehall.com 2.58% 52.36x
blackheartgoldpants.com 5.23% 52.12x
blackshoediaries.com 4.28% 47.70x
badgerofhonor.com 1.15% 47.13x
hawkcentral.com 10.84% 46.63x
thegazette.com 12.20% 46.49x
insidenu.com 1.59% 46.12x
Composition Percentage: The overlap percentage between the Iowa Hawkeyes Fans audience and the Web attribute.
Index: A comparison of the Iowa Hawkeyes Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Iowa Hawkeyes Fans audience is Illinois College Sports.

Content Affinity Composition Index
Illinois College Sports 0.74% 22.18x
College Sports 0.42% 21.68x
Iowa Cluster 31.98% 20.79x
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 0.77% 19.91x
Upstate New York State Athletics 0.05% 18.27x
Florida College Athletics 0.97% 16.97x
Virginia Athletics 0.15% 16.90x
Southeast College Athletics 1.45% 16.56x
South Dakota Cluster 6.62% 15.79x
Pac 12 Sports 1.65% 15.78x
Composition Percentage: The overlap percentage between the Iowa Hawkeyes Fans audience and the Content Affinity attribute.
Index: A comparison of the Iowa Hawkeyes Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Iowa Hawkeyes Fans audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male