Dstillery Audiences

IOWA HAWKEYES FANS

Audience Size: 3.1 Million Devices

Explore the Iowa Hawkeyes Fans Audience

Below you'll find more information about the Iowa Hawkeyes Fans audience, broken down in different categories based on their digital and physical behaviors. These are 3.1 million unique devices whose actions qualify for the Iowa Hawkeyes Fans audience.

Dstillery Crafted Audiences

INTERESTS

The Iowa Hawkeyes Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Iowa Hawkeyes Fans audience is Notre Dame Fighting Irish Fans.

Interest Composition Index
Notre Dame Fighting Irish Fans 45.87% 31.15x
College Football Fans 43.37% 30.34x
Northwestern Wildcats Fans 42.51% 29.97x
Ohio State Buckeyes Fans 43.57% 28.26x
Indiana Hoosiers Fans 45.25% 28.16x
NCAA Fans 32.53% 26.66x
NCAA Football Fans 38.19% 26.34x
Michigan Wolverines Fans 38.39% 26.23x
ACC Fans 37.73% 25.95x
ESPN Enthusiasts 35.57% 25.44x
Composition Percentage: The overlap percentage between the Iowa Hawkeyes Fans audience and the Interest attribute.
Index: A comparison of the Iowa Hawkeyes Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Iowa Hawkeyes Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Iowa Hawkeyes Fans audience is Carhartt.

Location Composition Index
Carhartt 0.09% 1.34x
Composition Percentage: The overlap percentage between the Iowa Hawkeyes Fans audience and the Location attribute.
Index: A comparison of the Iowa Hawkeyes Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The Iowa Hawkeyes Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Iowa Hawkeyes Fans audience is hawkcentral.com.

Website Composition Index
hawkcentral.com 6.48% 53.27x
widerightnattylite.com 2.19% 52.43x
hawkeyenation.com 1.73% 51.26x
blackheartgoldpants.com 4.20% 50.27x
huskercorner.com 1.27% 48.93x
offtackleempire.com 2.39% 46.90x
thedailygopher.com 1.92% 46.85x
cyclones.com 1.17% 46.04x
blackshoediaries.com 3.12% 45.88x
cyclonefanatic.com 1.79% 45.72x
Composition Percentage: The overlap percentage between the Iowa Hawkeyes Fans audience and the Web attribute.
Index: A comparison of the Iowa Hawkeyes Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Iowa Hawkeyes Fans audience is Illinois College Sports.

Content Affinity Composition Index
Illinois College Sports 0.61% 24.01x
Iowa Cluster 29.64% 18.51x
College Sports 0.54% 18.36x
Florida College Athletics 1.19% 17.11x
Southeast College Athletics 1.25% 16.50x
Pac 12 Sports 1.40% 14.64x
Paper & Packaging 0.03% 14.15x
South Dakota Cluster 5.99% 14.15x
Sports News & Apparel 7.66% 12.92x
Virginia Athletics 0.20% 12.70x
Composition Percentage: The overlap percentage between the Iowa Hawkeyes Fans audience and the Content Affinity attribute.
Index: A comparison of the Iowa Hawkeyes Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Iowa Hawkeyes Fans audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male