Dstillery Audiences

IOWA HAWKEYES FANS

Audience Size: 2.5 Million Devices

Explore the Iowa Hawkeyes Fans Audience

Below you'll find more information about the Iowa Hawkeyes Fans audience, broken down in different categories based on their digital and physical behaviors. These are 2.5 million unique devices whose actions qualify for the Iowa Hawkeyes Fans audience.

Dstillery Crafted Audiences

INTERESTS

The Iowa Hawkeyes Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Iowa Hawkeyes Fans audience is Notre Dame Fighting Irish Fans.

Interest Composition Index
Notre Dame Fighting Irish Fans 42.84% 34.34x
Ohio State Buckeyes Fans 42.17% 33.99x
College Football Fans 41.37% 33.35x
Indiana Hoosiers Fans 41.40% 32.49x
Michigan Wolverines Fans 37.54% 30.65x
NCAA Football Fans 38.68% 29.97x
March Madness Enthusiasts 36.35% 29.82x
Northwestern Wildcats Fans 37.33% 29.81x
ESPN Enthusiasts 35.46% 29.74x
Big 12 Fans 37.45% 29.48x
Composition Percentage: The overlap percentage between the Iowa Hawkeyes Fans audience and the Interest attribute.
Index: A comparison of the Iowa Hawkeyes Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Iowa Hawkeyes Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Iowa Hawkeyes Fans audience is Carhartt.

Location Composition Index
Carhartt 0.10% 1.84x
Eddie Bauer 0.03% 1.36x
Dressbarn 0.05% 1.29x
Chicos 0.06% 1.23x
Buckle 0.08% 1.22x
Talbots 0.04% 1.22x
The North Face 0.02% 1.21x
Free People 0.02% 1.17x
Columbia 0.01% 1.16x
Express 0.03% 1.15x
Composition Percentage: The overlap percentage between the Iowa Hawkeyes Fans audience and the Location attribute.
Index: A comparison of the Iowa Hawkeyes Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The Iowa Hawkeyes Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Iowa Hawkeyes Fans audience is hawkcentral.com.

Website Composition Index
hawkcentral.com 5.73% 65.97x
widerightnattylite.com 1.47% 64.59x
hawkeyesports.com 1.71% 63.91x
hawkeyenation.com 1.29% 63.89x
dearoldgold.com 1.96% 60.98x
blackheartgoldpants.com 3.21% 58.29x
cyclones.com 2.11% 57.57x
cyclonefanatic.com 1.85% 57.04x
offtackleempire.com 3.04% 56.07x
press-citizen.com 4.55% 53.27x
Composition Percentage: The overlap percentage between the Iowa Hawkeyes Fans audience and the Web attribute.
Index: A comparison of the Iowa Hawkeyes Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Iowa Hawkeyes Fans audience is Illinois College Sports.

Content Affinity Composition Index
Illinois College Sports 0.68% 26.44x
Iowa Cluster 33.30% 19.74x
Florida College Athletics 4.47% 14.52x
Southeast College Athletics 1.64% 14.05x
South Dakota Cluster 6.77% 13.82x
Pac 12 Sports 1.35% 13.72x
College Sports 1.66% 13.65x
Nebraska Cluster 13.85% 13.41x
Virginia Athletics 0.47% 12.68x
Sports News & Apparel 12.93% 12.54x
Composition Percentage: The overlap percentage between the Iowa Hawkeyes Fans audience and the Content Affinity attribute.
Index: A comparison of the Iowa Hawkeyes Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Iowa Hawkeyes Fans audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male