Dstillery Audiences

IOWA HAWKEYES FANS

Audience Size: 3.5 Million Devices

Explore the Iowa Hawkeyes Fans Audience

Below you'll find more information about the Iowa Hawkeyes Fans audience, broken down in different categories based on their digital and physical behaviors. These are 3.5 million unique devices whose actions qualify for the Iowa Hawkeyes Fans audience.

Dstillery Crafted Audiences

INTERESTS

The Iowa Hawkeyes Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Iowa Hawkeyes Fans audience is Notre Dame Fighting Irish Fans.

Interest Composition Index
Notre Dame Fighting Irish Fans 42.91% 32.42x
Ohio State Buckeyes Fans 43.18% 32.09x
Indiana Hoosiers Fans 43.32% 30.06x
College Football Fans 43.85% 30.00x
Michigan Wolverines Fans 38.21% 28.13x
NCAA Football Fans 41.11% 28.08x
ESPN Enthusiasts 38.29% 28.02x
Big 12 Fans 39.69% 27.97x
March Madness Enthusiasts 39.63% 27.54x
ACC Fans 37.15% 27.49x
Composition Percentage: The overlap percentage between the Iowa Hawkeyes Fans audience and the Interest attribute.
Index: A comparison of the Iowa Hawkeyes Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Iowa Hawkeyes Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Iowa Hawkeyes Fans audience is Buckle.

Location Composition Index
Buckle 0.37% 1.57x
White House Black Market 0.40% 1.34x
Johnston and Murphy 0.54% 1.30x
Jos A. Bank Clothiers 0.32% 1.26x
The North Face 0.02% 1.25x
Mens Wearhouse 0.53% 1.23x
Bonobos 0.09% 1.18x
Chicos 0.07% 1.14x
Eddie Bauer 0.03% 1.12x
Talbots 0.05% 1.11x
Composition Percentage: The overlap percentage between the Iowa Hawkeyes Fans audience and the Location attribute.
Index: A comparison of the Iowa Hawkeyes Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The Iowa Hawkeyes Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Iowa Hawkeyes Fans audience is hawkcentral.com.

Website Composition Index
hawkcentral.com 5.91% 59.99x
hawkeyenation.com 1.08% 59.66x
blackheartgoldpants.com 2.58% 58.09x
hawkeyesports.com 2.38% 56.74x
dearoldgold.com 1.90% 54.25x
offtackleempire.com 2.17% 51.37x
cyclones.com 2.29% 51.35x
cyclonefanatic.com 1.51% 49.46x
buckys5thquarter.com 3.29% 48.76x
huskercorner.com 1.87% 48.26x
Composition Percentage: The overlap percentage between the Iowa Hawkeyes Fans audience and the Web attribute.
Index: A comparison of the Iowa Hawkeyes Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Iowa Hawkeyes Fans audience is Illinois College Sports.

Content Affinity Composition Index
Illinois College Sports 0.84% 24.02x
Iowa Cluster 32.04% 17.45x
Florida College Athletics 5.09% 13.89x
Southeast College Athletics 2.00% 13.62x
College Sports 1.79% 13.59x
Pac 12 Sports 1.64% 13.07x
South Dakota Cluster 6.46% 12.56x
Virginia Athletics 0.54% 12.29x
Nebraska Cluster 13.41% 11.97x
Sports News & Apparel 14.14% 11.74x
Composition Percentage: The overlap percentage between the Iowa Hawkeyes Fans audience and the Content Affinity attribute.
Index: A comparison of the Iowa Hawkeyes Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Iowa Hawkeyes Fans audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male