Dstillery Audiences

IOWA HAWKEYES FANS

Audience Size: 2.5 Million Devices

Explore the Iowa Hawkeyes Fans Audience

Below you'll find more information about the Iowa Hawkeyes Fans audience, broken down in different categories based on their digital and physical behaviors. These are 2.5 million unique devices whose actions qualify for the Iowa Hawkeyes Fans audience.

Dstillery Crafted Audiences

INTERESTS

The Iowa Hawkeyes Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Iowa Hawkeyes Fans audience is Ohio State Buckeyes Fans.

Interest Composition Index
Ohio State Buckeyes Fans 38.63% 27.00x
Notre Dame Fighting Irish Fans 36.17% 26.03x
Indiana Hoosiers Fans 36.82% 25.35x
March Madness Enthusiasts 30.24% 24.83x
College Football Fans 36.91% 23.52x
Big 12 Fans 32.34% 21.16x
NCAA Fans 27.29% 20.73x
Syracuse Orangemen Fans 28.00% 20.70x
Florida State Seminoles Fans 30.19% 20.68x
Kentucky Wildcats Fans 29.65% 20.56x
Composition Percentage: The overlap percentage between the Iowa Hawkeyes Fans audience and the Interest attribute.
Index: A comparison of the Iowa Hawkeyes Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Iowa Hawkeyes Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Iowa Hawkeyes Fans audience is Madewell.

Location Composition Index
Madewell 0.03% 1.74x
The North Face 0.03% 1.46x
Eddie Bauer 0.02% 1.46x
Kate Spade 0.02% 1.26x
Free People 0.02% 1.19x
Carhartt 0.22% 1.15x
Hollister 0.01% 1.07x
Talbots 0.04% 1.06x
J. Crew 0.03% 1.06x
Chicos 0.04% 1.05x
Composition Percentage: The overlap percentage between the Iowa Hawkeyes Fans audience and the Location attribute.
Index: A comparison of the Iowa Hawkeyes Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The Iowa Hawkeyes Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Iowa Hawkeyes Fans audience is hawkcentral.com.

Website Composition Index
hawkcentral.com 4.74% 101.27x
hawkeyenation.com 0.96% 99.25x
dearoldgold.com 0.35% 94.88x
blackheartgoldpants.com 2.56% 90.10x
hawkeyesports.com 2.04% 89.26x
widerightnattylite.com 1.31% 86.38x
courtsidefilms.com 0.52% 84.21x
iowarealty.com 0.42% 82.45x
offtackleempire.com 1.54% 79.56x
press-citizen.com 3.82% 77.63x
Composition Percentage: The overlap percentage between the Iowa Hawkeyes Fans audience and the Web attribute.
Index: A comparison of the Iowa Hawkeyes Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Iowa Hawkeyes Fans audience is Illinois College Sports.

Content Affinity Composition Index
Illinois College Sports 0.69% 24.92x
Iowa Cluster 32.65% 23.58x
South Dakota Cluster 5.85% 14.43x
Nebraska Cluster 11.00% 14.43x
Florida College Athletics 6.02% 13.91x
College Sports 2.14% 12.07x
Southeast College Athletics 2.25% 11.96x
Sports News & Apparel 21.72% 11.50x
Virginia Athletics 0.63% 11.16x
Pac 12 Sports 2.25% 11.07x
Composition Percentage: The overlap percentage between the Iowa Hawkeyes Fans audience and the Content Affinity attribute.
Index: A comparison of the Iowa Hawkeyes Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Iowa Hawkeyes Fans audience resonates most for the following age and income brackets.
Age
65+
Income
$150,000-$249,999