Dstillery Audiences

IOWA HAWKEYES FANS

Audience Size: 3.9 Million Devices

Explore the Iowa Hawkeyes Fans Audience

Below you'll find more information about the Iowa Hawkeyes Fans audience, broken down in different categories based on their digital and physical behaviors. These are 3.9 million unique devices whose actions qualify for the Iowa Hawkeyes Fans audience.

Dstillery Crafted Audiences

INTERESTS

The Iowa Hawkeyes Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Iowa Hawkeyes Fans audience is Notre Dame Fighting Irish Fans.

Interest Composition Index
Notre Dame Fighting Irish Fans 42.12% 27.95x
College Football Fans 41.20% 27.74x
Ohio State Buckeyes Fans 40.03% 26.18x
Indiana Hoosiers Fans 40.39% 25.67x
Northwestern Wildcats Fans 38.35% 25.19x
Michigan Wolverines Fans 36.42% 25.14x
NCAA Football Fans 38.20% 24.22x
NCAA Fans 33.44% 23.99x
March Madness Enthusiasts 36.31% 23.40x
ACC Fans 33.82% 22.84x
Composition Percentage: The overlap percentage between the Iowa Hawkeyes Fans audience and the Interest attribute.
Index: A comparison of the Iowa Hawkeyes Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Iowa Hawkeyes Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Iowa Hawkeyes Fans audience is Maurices.

Location Composition Index
Maurices 0.01% 1.88x
Buckle 0.01% 1.55x
Carhartt 0.18% 1.44x
Chicos 0.01% 1.33x
Old Navy 0.01% 1.16x
Victoria's Secret 0.01% 0.95x
Mens Wearhouse 0.01% 0.85x
Composition Percentage: The overlap percentage between the Iowa Hawkeyes Fans audience and the Location attribute.
Index: A comparison of the Iowa Hawkeyes Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The Iowa Hawkeyes Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Iowa Hawkeyes Fans audience is dearoldgold.com.

Website Composition Index
dearoldgold.com 1.70% 52.08x
hawkeyesports.com 1.00% 51.87x
hawkcentral.com 6.74% 51.52x
widerightnattylite.com 1.28% 50.80x
hawkeyenation.com 1.57% 50.28x
cyclones.com 1.33% 48.67x
cyclonefanatic.com 1.87% 47.04x
blackheartgoldpants.com 5.02% 46.13x
iawrestle.com 1.18% 45.91x
offtackleempire.com 3.10% 45.58x
Composition Percentage: The overlap percentage between the Iowa Hawkeyes Fans audience and the Web attribute.
Index: A comparison of the Iowa Hawkeyes Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Iowa Hawkeyes Fans audience is Illinois College Sports.

Content Affinity Composition Index
Illinois College Sports 0.46% 25.74x
Iowa Cluster 37.50% 18.52x
Florida College Athletics 3.56% 16.25x
College Sports 1.35% 15.97x
Pac 12 Sports 0.77% 14.43x
Southeast College Athletics 1.13% 14.17x
South Dakota Cluster 7.51% 13.83x
Sports News & Apparel 12.42% 12.66x
Upstate New York State Athletics 0.13% 12.55x
Nebraska Cluster 15.50% 12.43x
Composition Percentage: The overlap percentage between the Iowa Hawkeyes Fans audience and the Content Affinity attribute.
Index: A comparison of the Iowa Hawkeyes Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Iowa Hawkeyes Fans audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male