Dstillery Audiences

IOWA HAWKEYES FANS

Audience Size: 2.3 Million Devices

Explore the Iowa Hawkeyes Fans Audience

Below you'll find more information about the Iowa Hawkeyes Fans audience, broken down in different categories based on their digital and physical behaviors. These are 2.3 million unique devices whose actions qualify for the Iowa Hawkeyes Fans audience.

Dstillery Crafted Audiences

INTERESTS

The Iowa Hawkeyes Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Iowa Hawkeyes Fans audience is Ohio State Buckeyes Fans.

Interest Composition Index
Ohio State Buckeyes Fans 39.38% 54.45x
Notre Dame Fighting Irish Fans 36.30% 54.27x
Indiana Hoosiers Fans 38.49% 52.50x
College Football Fans 40.99% 48.84x
Michigan Wolverines Fans 33.48% 46.40x
March Madness Enthusiasts 35.02% 45.88x
Northwestern Wildcats Fans 34.93% 45.77x
Big 12 Fans 33.84% 44.10x
ESPN Enthusiasts 30.75% 44.07x
Arkansas Razorbacks Fans 32.42% 43.96x
Composition Percentage: The overlap percentage between the Iowa Hawkeyes Fans audience and the Interest attribute.
Index: A comparison of the Iowa Hawkeyes Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Iowa Hawkeyes Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Iowa Hawkeyes Fans audience is Dressbarn.

Location Composition Index
Dressbarn 0.05% 1.57x
Buckle 0.13% 1.49x
Eddie Bauer 0.02% 1.44x
The North Face 0.02% 1.38x
Columbia 0.02% 1.36x
Free People 0.02% 1.34x
Jos A. Bank Clothiers 0.30% 1.25x
Chicos 0.05% 1.23x
White House Black Market 0.09% 1.15x
Kate Spade 0.01% 1.15x
Composition Percentage: The overlap percentage between the Iowa Hawkeyes Fans audience and the Location attribute.
Index: A comparison of the Iowa Hawkeyes Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The Iowa Hawkeyes Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Iowa Hawkeyes Fans audience is hawkeyenation.com.

Website Composition Index
hawkeyenation.com 1.76% 118.53x
dearoldgold.com 1.39% 117.95x
hawkcentral.com 10.04% 114.92x
blackheartgoldpants.com 4.64% 113.88x
widerightnattylite.com 1.62% 110.07x
hawkeyesports.com 5.56% 97.12x
cyclonefanatic.com 2.13% 94.95x
unipanthers.com 1.10% 94.25x
badgerofhonor.com 1.31% 93.23x
flowrestling.org 1.47% 92.56x
Composition Percentage: The overlap percentage between the Iowa Hawkeyes Fans audience and the Web attribute.
Index: A comparison of the Iowa Hawkeyes Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Iowa Hawkeyes Fans audience is Illinois College Sports.

Content Affinity Composition Index
Illinois College Sports 1.46% 32.32x
Iowa Cluster 38.03% 25.38x
Florida College Athletics 7.11% 17.34x
South Dakota Cluster 6.93% 17.02x
College Sports 2.49% 16.35x
Southeast College Athletics 2.93% 16.35x
Nebraska Cluster 14.49% 15.28x
Pac 12 Sports 2.56% 15.19x
Fantasy Sports 17.87% 14.81x
Sports News & Apparel 19.54% 14.59x
Composition Percentage: The overlap percentage between the Iowa Hawkeyes Fans audience and the Content Affinity attribute.
Index: A comparison of the Iowa Hawkeyes Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Iowa Hawkeyes Fans audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male