Dstillery Audiences

IOWA HAWKEYES FANS

Audience Size: 2.4 Million Devices

Explore the Iowa Hawkeyes Fans Audience

Below you'll find more information about the Iowa Hawkeyes Fans audience, broken down in different categories based on their digital and physical behaviors. These are 2.4 million unique devices whose actions qualify for the Iowa Hawkeyes Fans audience.

Dstillery Crafted Audiences

INTERESTS

The Iowa Hawkeyes Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Iowa Hawkeyes Fans audience is Ohio State Buckeyes Fans.

Interest Composition Index
Ohio State Buckeyes Fans 41.73% 28.34x
Notre Dame Fighting Irish Fans 39.40% 27.00x
Indiana Hoosiers Fans 40.85% 26.49x
March Madness Enthusiasts 32.50% 26.46x
College Football Fans 39.98% 25.39x
Michigan Wolverines Fans 36.22% 23.70x
ACC Fans 33.64% 23.52x
Northwestern Wildcats Fans 35.32% 22.75x
Big 12 Fans 35.03% 22.58x
Arkansas Razorbacks Fans 35.22% 22.48x
Composition Percentage: The overlap percentage between the Iowa Hawkeyes Fans audience and the Interest attribute.
Index: A comparison of the Iowa Hawkeyes Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Iowa Hawkeyes Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Iowa Hawkeyes Fans audience is LOFT.

Location Composition Index
LOFT 0.05% 1.28x
Eddie Bauer 0.02% 1.18x
Aeropostale 0.04% 1.15x
Carhartt 0.24% 1.13x
Club Monaco 0.01% 1.09x
Madewell 0.02% 1.08x
Gymboree 0.04% 1.04x
Victoria's Secret 0.08% 1.01x
Chicos 0.05% 0.99x
Gap 0.11% 0.98x
Composition Percentage: The overlap percentage between the Iowa Hawkeyes Fans audience and the Location attribute.
Index: A comparison of the Iowa Hawkeyes Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The Iowa Hawkeyes Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Iowa Hawkeyes Fans audience is hawkeyenation.com.

Website Composition Index
hawkeyenation.com 1.28% 127.75x
hawkcentral.com 7.46% 126.46x
blackheartgoldpants.com 3.73% 115.06x
widerightnattylite.com 1.63% 109.28x
press-citizen.com 5.29% 103.64x
offtackleempire.com 2.17% 98.16x
vizziheartland.com 1.05% 96.90x
hawkeyesports.com 3.86% 94.05x
cbs2iowa.com 1.62% 93.74x
bleedingheartland.com 1.14% 91.46x
Composition Percentage: The overlap percentage between the Iowa Hawkeyes Fans audience and the Web attribute.
Index: A comparison of the Iowa Hawkeyes Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Iowa Hawkeyes Fans audience is Illinois College Sports.

Content Affinity Composition Index
Illinois College Sports 1.04% 25.30x
Iowa Cluster 32.89% 22.72x
Nebraska Cluster 11.76% 14.64x
Florida College Athletics 6.58% 14.61x
South Dakota Cluster 6.02% 14.51x
Southeast College Athletics 2.54% 13.13x
College Sports 2.45% 13.09x
Pac 12 Sports 2.60% 12.11x
Virginia Athletics 0.67% 11.84x
Sports News & Apparel 21.75% 11.83x
Composition Percentage: The overlap percentage between the Iowa Hawkeyes Fans audience and the Content Affinity attribute.
Index: A comparison of the Iowa Hawkeyes Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Iowa Hawkeyes Fans audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male