IOWA HAWKEYES FANS

Audience Size: 2.3 Million Devices

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Explore the Iowa Hawkeyes Fans Audience

Below you'll find more information about the Iowa Hawkeyes Fans audience, broken down in different categories based on their digital and physical behaviors. These are 2.3 million unique devices whose actions qualify for the Iowa Hawkeyes Fans audience.

INTERESTS

The Iowa Hawkeyes Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Iowa Hawkeyes Fans audience is Ohio State Buckeyes Fans.

Interest	Composition	Index
Ohio State Buckeyes Fans	39.38%	54.45x
Notre Dame Fighting Irish Fans	36.30%	54.27x
Indiana Hoosiers Fans	38.49%	52.50x
College Football Fans	40.99%	48.84x
Michigan Wolverines Fans	33.48%	46.40x
March Madness Enthusiasts	35.02%	45.88x
Northwestern Wildcats Fans	34.93%	45.77x
Big 12 Fans	33.84%	44.10x
ESPN Enthusiasts	30.75%	44.07x
Arkansas Razorbacks Fans	32.42%	43.96x

Composition Percentage: The overlap percentage between the Iowa Hawkeyes Fans audience and the Interest attribute.

Index: A comparison of the Iowa Hawkeyes Fans audience to the internet population.

APPAREL RETAILERS

The Iowa Hawkeyes Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Iowa Hawkeyes Fans audience is Dressbarn.

Location	Composition	Index
Dressbarn	0.05%	1.57x
Buckle	0.13%	1.49x
Eddie Bauer	0.02%	1.44x
The North Face	0.02%	1.38x
Columbia	0.02%	1.36x
Free People	0.02%	1.34x
Jos A. Bank Clothiers	0.30%	1.25x
Chicos	0.05%	1.23x
White House Black Market	0.09%	1.15x
Kate Spade	0.01%	1.15x

Composition Percentage: The overlap percentage between the Iowa Hawkeyes Fans audience and the Location attribute.

Index: A comparison of the Iowa Hawkeyes Fans audience to the internet population.

WEBSITES

The Iowa Hawkeyes Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Iowa Hawkeyes Fans audience is hawkeyenation.com.

Website	Composition	Index
hawkeyenation.com	1.76%	118.53x
dearoldgold.com	1.39%	117.95x
hawkcentral.com	10.04%	114.92x
blackheartgoldpants.com	4.64%	113.88x
widerightnattylite.com	1.62%	110.07x
hawkeyesports.com	5.56%	97.12x
cyclonefanatic.com	2.13%	94.95x
unipanthers.com	1.10%	94.25x
badgerofhonor.com	1.31%	93.23x
flowrestling.org	1.47%	92.56x

Composition Percentage: The overlap percentage between the Iowa Hawkeyes Fans audience and the Web attribute.

Index: A comparison of the Iowa Hawkeyes Fans audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Iowa Hawkeyes Fans audience is Illinois College Sports.

Content Affinity	Composition	Index
Illinois College Sports	1.46%	32.32x
Iowa Cluster	38.03%	25.38x
Florida College Athletics	7.11%	17.34x
South Dakota Cluster	6.93%	17.02x
College Sports	2.49%	16.35x
Southeast College Athletics	2.93%	16.35x
Nebraska Cluster	14.49%	15.28x
Pac 12 Sports	2.56%	15.19x
Fantasy Sports	17.87%	14.81x
Sports News & Apparel	19.54%	14.59x

Composition Percentage: The overlap percentage between the Iowa Hawkeyes Fans audience and the Content Affinity attribute.

Index: A comparison of the Iowa Hawkeyes Fans audience to the internet population.

DEMOGRAPHICS

The Iowa Hawkeyes Fans audience resonates most for the following age bracket and gender.

Age

35-44

Gender

Male