Dstillery Audiences

IOWA HAWKEYES FANS

Audience Size: 4.1 Million Devices

Explore the Iowa Hawkeyes Fans Audience

Below you'll find more information about the Iowa Hawkeyes Fans audience, broken down in different categories based on their digital and physical behaviors. These are 4.1 million unique devices whose actions qualify for the Iowa Hawkeyes Fans audience.

Dstillery Crafted Audiences

INTERESTS

The Iowa Hawkeyes Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Iowa Hawkeyes Fans audience is Notre Dame Fighting Irish Fans.

Interest Composition Index
Notre Dame Fighting Irish Fans 45.93% 27.38x
Ohio State Buckeyes Fans 44.38% 27.22x
Indiana Hoosiers Fans 43.57% 26.70x
College Football Fans 46.78% 25.54x
Michigan Wolverines Fans 39.96% 25.37x
Big 12 Fans 39.83% 23.57x
Northwestern Wildcats Fans 41.84% 22.94x
NCAA Football Fans 43.77% 22.92x
ACC Fans 37.59% 22.70x
ESPN Enthusiasts 39.60% 22.66x
Composition Percentage: The overlap percentage between the Iowa Hawkeyes Fans audience and the Interest attribute.
Index: A comparison of the Iowa Hawkeyes Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Iowa Hawkeyes Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Iowa Hawkeyes Fans audience is Eddie Bauer.

Location Composition Index
Eddie Bauer 0.02% 1.53x
Buckle 0.05% 1.34x
Chicos 0.05% 1.28x
Carhartt 0.31% 1.20x
Jos A. Bank Clothiers 0.04% 1.17x
Talbots 0.03% 1.16x
White House Black Market 0.05% 1.12x
American Eagle Outfitters 0.05% 1.11x
REI 0.01% 1.08x
Tommy Bahama 0.01% 1.07x
Composition Percentage: The overlap percentage between the Iowa Hawkeyes Fans audience and the Location attribute.
Index: A comparison of the Iowa Hawkeyes Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The Iowa Hawkeyes Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Iowa Hawkeyes Fans audience is hawkeyesports.com.

Website Composition Index
hawkeyesports.com 1.41% 58.58x
widerightnattylite.com 1.30% 57.91x
dearoldgold.com 2.23% 57.39x
hawkcentral.com 6.73% 56.54x
hawkeyenation.com 1.57% 55.71x
cyclones.com 1.87% 52.33x
cyclonefanatic.com 2.00% 51.27x
offtackleempire.com 3.25% 51.16x
blackheartgoldpants.com 4.54% 49.81x
btpowerhouse.com 1.15% 47.12x
Composition Percentage: The overlap percentage between the Iowa Hawkeyes Fans audience and the Web attribute.
Index: A comparison of the Iowa Hawkeyes Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Iowa Hawkeyes Fans audience is Illinois College Sports.

Content Affinity Composition Index
Illinois College Sports 0.54% 23.54x
Iowa Cluster 30.45% 17.40x
Florida College Athletics 4.10% 14.11x
College Sports 1.49% 13.74x
Southeast College Athletics 1.35% 13.39x
Pac 12 Sports 1.11% 12.64x
Virginia Athletics 0.39% 12.11x
South Dakota Cluster 6.04% 12.04x
Nebraska Cluster 12.93% 12.01x
Sports News & Apparel 12.44% 11.53x
Composition Percentage: The overlap percentage between the Iowa Hawkeyes Fans audience and the Content Affinity attribute.
Index: A comparison of the Iowa Hawkeyes Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Iowa Hawkeyes Fans audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male