Dstillery Audiences

IOWA HAWKEYES FANS

Audience Size: 2.1 Million Devices

Explore the Iowa Hawkeyes Fans Audience

Below you'll find more information about the Iowa Hawkeyes Fans audience, broken down in different categories based on their digital and physical behaviors. These are 2.1 million unique devices whose actions qualify for the Iowa Hawkeyes Fans audience.

Dstillery Crafted Audiences

INTERESTS

The Iowa Hawkeyes Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Iowa Hawkeyes Fans audience is Northwestern Wildcats Fans.

Interest Composition Index
Northwestern Wildcats Fans 45.17% 34.42x
College Football Fans 46.54% 33.34x
Notre Dame Fighting Irish Fans 43.72% 31.93x
Ohio State Buckeyes Fans 44.49% 31.50x
Indiana Hoosiers Fans 45.33% 30.98x
NCAA Football Fans 40.12% 30.69x
ACC Fans 37.12% 30.09x
NCAA Fans 39.10% 29.56x
Michigan Wolverines Fans 37.26% 29.04x
ESPN Enthusiasts 33.95% 28.80x
Composition Percentage: The overlap percentage between the Iowa Hawkeyes Fans audience and the Interest attribute.
Index: A comparison of the Iowa Hawkeyes Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Iowa Hawkeyes Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Iowa Hawkeyes Fans audience is Dressbarn.

Location Composition Index
Dressbarn 0.02% 1.86x
Jos A. Bank Clothiers 0.01% 1.49x
Buckle 0.02% 1.48x
Maurices 0.06% 1.44x
Lane Bryant 0.02% 1.33x
Chicos 0.02% 1.18x
Mens Wearhouse 0.02% 1.15x
LOFT 0.02% 1.15x
J. Crew 0.01% 1.14x
White House Black Market 0.02% 1.14x
Composition Percentage: The overlap percentage between the Iowa Hawkeyes Fans audience and the Location attribute.
Index: A comparison of the Iowa Hawkeyes Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The Iowa Hawkeyes Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Iowa Hawkeyes Fans audience is widerightnattylite.com.

Website Composition Index
widerightnattylite.com 2.20% 56.98x
offtackleempire.com 3.66% 53.69x
blackheartgoldpants.com 4.29% 52.97x
hawkeyesports.com 2.97% 49.60x
insidethehall.com 1.86% 49.20x
blackshoediaries.com 3.38% 47.87x
thedailygopher.com 1.97% 47.53x
hawkcentral.com 9.82% 47.36x
cyclones.com 2.80% 46.60x
insidenu.com 1.18% 46.57x
Composition Percentage: The overlap percentage between the Iowa Hawkeyes Fans audience and the Web attribute.
Index: A comparison of the Iowa Hawkeyes Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Iowa Hawkeyes Fans audience is Illinois College Sports.

Content Affinity Composition Index
Illinois College Sports 0.89% 22.62x
College Sports 0.40% 21.52x
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 1.21% 21.17x
Virginia Athletics 0.22% 21.06x
Iowa Cluster 30.95% 20.81x
Florida College Athletics 1.38% 17.50x
Upstate New York State Athletics 0.06% 16.16x
Southeast College Athletics 1.95% 15.74x
Pac 12 Sports 1.76% 15.40x
South Dakota Cluster 6.68% 15.26x
Composition Percentage: The overlap percentage between the Iowa Hawkeyes Fans audience and the Content Affinity attribute.
Index: A comparison of the Iowa Hawkeyes Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Iowa Hawkeyes Fans audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male