Dstillery Audiences

IOWA HAWKEYES FANS

Audience Size: 3.6 Million Devices

Explore the Iowa Hawkeyes Fans Audience

Below you'll find more information about the Iowa Hawkeyes Fans audience, broken down in different categories based on their digital and physical behaviors. These are 3.6 million unique devices whose actions qualify for the Iowa Hawkeyes Fans audience.

Dstillery Crafted Audiences

INTERESTS

The Iowa Hawkeyes Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Iowa Hawkeyes Fans audience is College Football Fans.

Interest Composition Index
College Football Fans 40.91% 27.42x
Notre Dame Fighting Irish Fans 40.51% 27.32x
Indiana Hoosiers Fans 38.80% 25.34x
Michigan Wolverines Fans 35.12% 24.87x
Ohio State Buckeyes Fans 38.50% 24.84x
Northwestern Wildcats Fans 37.31% 24.66x
NCAA Fans 33.56% 24.35x
NCAA Football Fans 36.91% 23.95x
ESPN Enthusiasts 34.55% 23.54x
March Madness Enthusiasts 34.81% 22.63x
Composition Percentage: The overlap percentage between the Iowa Hawkeyes Fans audience and the Interest attribute.
Index: A comparison of the Iowa Hawkeyes Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Iowa Hawkeyes Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Iowa Hawkeyes Fans audience is Maurices.

Location Composition Index
Maurices 0.03% 1.99x
Buckle 0.02% 1.94x
White House Black Market 0.01% 1.49x
American Eagle Outfitters 0.01% 1.42x
Carhartt 0.22% 1.39x
Victoria's Secret 0.02% 1.35x
Mens Wearhouse 0.02% 1.26x
Chicos 0.01% 1.24x
Journeys 0.01% 1.08x
The Childrens Place 0.01% 0.99x
Composition Percentage: The overlap percentage between the Iowa Hawkeyes Fans audience and the Location attribute.
Index: A comparison of the Iowa Hawkeyes Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The Iowa Hawkeyes Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Iowa Hawkeyes Fans audience is dearoldgold.com.

Website Composition Index
dearoldgold.com 1.55% 55.25x
widerightnattylite.com 1.33% 52.99x
hawkcentral.com 7.45% 52.58x
cyclones.com 1.09% 52.44x
hawkeyenation.com 1.71% 51.95x
cyclonefanatic.com 1.64% 51.12x
blackheartgoldpants.com 4.75% 49.46x
offtackleempire.com 2.71% 48.92x
huskercorner.com 1.71% 45.16x
thedailygopher.com 2.95% 43.96x
Composition Percentage: The overlap percentage between the Iowa Hawkeyes Fans audience and the Web attribute.
Index: A comparison of the Iowa Hawkeyes Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Iowa Hawkeyes Fans audience is Illinois College Sports.

Content Affinity Composition Index
Illinois College Sports 0.38% 27.92x
Iowa Cluster 40.24% 17.82x
Florida College Athletics 2.86% 17.33x
College Sports 1.15% 17.19x
Pac 12 Sports 0.61% 15.32x
Southeast College Athletics 0.93% 15.08x
South Dakota Cluster 8.51% 14.05x
Sports News & Apparel 10.43% 13.09x
Virginia Athletics 0.27% 12.87x
Nebraska Cluster 16.42% 12.22x
Composition Percentage: The overlap percentage between the Iowa Hawkeyes Fans audience and the Content Affinity attribute.
Index: A comparison of the Iowa Hawkeyes Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Iowa Hawkeyes Fans audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male