Explore the Iowa Hawkeyes Fans Audience
Below you'll find more information about the Iowa Hawkeyes Fans audience, broken down in different categories based on their digital and physical behaviors. These are 2.4 million unique devices whose actions qualify for the Iowa Hawkeyes Fans audience.
INTERESTS
The Iowa Hawkeyes Fans audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Iowa Hawkeyes Fans audience is Ohio State Buckeyes Fans.
| Interest | Composition | Index |
| Ohio State Buckeyes Fans | 41.73% | 28.34x |
| Notre Dame Fighting Irish Fans | 39.40% | 27.00x |
| Indiana Hoosiers Fans | 40.85% | 26.49x |
| March Madness Enthusiasts | 32.50% | 26.46x |
| College Football Fans | 39.98% | 25.39x |
| Michigan Wolverines Fans | 36.22% | 23.70x |
| ACC Fans | 33.64% | 23.52x |
| Northwestern Wildcats Fans | 35.32% | 22.75x |
| Big 12 Fans | 35.03% | 22.58x |
| Arkansas Razorbacks Fans | 35.22% | 22.48x |
Composition Percentage:
The overlap percentage between the Iowa Hawkeyes Fans audience and the Interest attribute.
Index: A comparison of the Iowa Hawkeyes Fans audience to the internet population.
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APPAREL RETAILERS
The Iowa Hawkeyes Fans audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Iowa Hawkeyes Fans audience is LOFT.
| Location | Composition | Index |
| LOFT | 0.05% | 1.28x |
| Eddie Bauer | 0.02% | 1.18x |
| Aeropostale | 0.04% | 1.15x |
| Carhartt | 0.24% | 1.13x |
| Club Monaco | 0.01% | 1.09x |
| Madewell | 0.02% | 1.08x |
| Gymboree | 0.04% | 1.04x |
| Victoria's Secret | 0.08% | 1.01x |
| Chicos | 0.05% | 0.99x |
| Gap | 0.11% | 0.98x |
Composition Percentage:
The overlap percentage between the Iowa Hawkeyes Fans audience and the Location attribute.
Index: A comparison of the Iowa Hawkeyes Fans audience to the internet population.
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WEBSITES
The Iowa Hawkeyes Fans audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Iowa Hawkeyes Fans audience is hawkeyenation.com.
| Website | Composition | Index |
| hawkeyenation.com | 1.28% | 127.75x |
| hawkcentral.com | 7.46% | 126.46x |
| blackheartgoldpants.com | 3.73% | 115.06x |
| widerightnattylite.com | 1.63% | 109.28x |
| press-citizen.com | 5.29% | 103.64x |
| offtackleempire.com | 2.17% | 98.16x |
| vizziheartland.com | 1.05% | 96.90x |
| hawkeyesports.com | 3.86% | 94.05x |
| cbs2iowa.com | 1.62% | 93.74x |
| bleedingheartland.com | 1.14% | 91.46x |
Composition Percentage:
The overlap percentage between the Iowa Hawkeyes Fans audience and the Web attribute.
Index: A comparison of the Iowa Hawkeyes Fans audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Iowa Hawkeyes Fans audience is Illinois College Sports.
| Content Affinity | Composition | Index |
| Illinois College Sports | 1.04% | 25.30x |
| Iowa Cluster | 32.89% | 22.72x |
| Nebraska Cluster | 11.76% | 14.64x |
| Florida College Athletics | 6.58% | 14.61x |
| South Dakota Cluster | 6.02% | 14.51x |
| Southeast College Athletics | 2.54% | 13.13x |
| College Sports | 2.45% | 13.09x |
| Pac 12 Sports | 2.60% | 12.11x |
| Virginia Athletics | 0.67% | 11.84x |
| Sports News & Apparel | 21.75% | 11.83x |
Composition Percentage:
The overlap percentage between the Iowa Hawkeyes Fans audience and the Content Affinity attribute.
Index: A comparison of the Iowa Hawkeyes Fans audience to the internet population.
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DEMOGRAPHICS
The Iowa Hawkeyes Fans audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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