Dstillery Audiences

IOWA HAWKEYES FANS

Audience Size: 2.9 Million Devices

Explore the Iowa Hawkeyes Fans Audience

Below you'll find more information about the Iowa Hawkeyes Fans audience, broken down in different categories based on their digital and physical behaviors. These are 2.9 million unique devices whose actions qualify for the Iowa Hawkeyes Fans audience.

Dstillery Crafted Audiences

INTERESTS

The Iowa Hawkeyes Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Iowa Hawkeyes Fans audience is Notre Dame Fighting Irish Fans.

Interest Composition Index
Notre Dame Fighting Irish Fans 45.18% 34.41x
Northwestern Wildcats Fans 43.68% 34.26x
College Football Fans 44.28% 33.30x
Ohio State Buckeyes Fans 42.28% 31.74x
Indiana Hoosiers Fans 44.09% 31.51x
NCAA Fans 32.87% 30.45x
Michigan Wolverines Fans 36.74% 29.26x
NCAA Football Fans 39.03% 29.10x
ACC Fans 36.18% 28.63x
ESPN Enthusiasts 35.00% 28.16x
Composition Percentage: The overlap percentage between the Iowa Hawkeyes Fans audience and the Interest attribute.
Index: A comparison of the Iowa Hawkeyes Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Iowa Hawkeyes Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Iowa Hawkeyes Fans audience is Buckle.

Location Composition Index
Buckle 0.05% 1.65x
Eddie Bauer 0.02% 1.60x
Maurices 0.07% 1.41x
American Eagle Outfitters 0.03% 1.40x
White House Black Market 0.03% 1.39x
Mens Wearhouse 0.05% 1.38x
Lululemon 0.01% 1.38x
Journeys 0.05% 1.31x
Chicos 0.03% 1.28x
Carhartt 0.34% 1.28x
Composition Percentage: The overlap percentage between the Iowa Hawkeyes Fans audience and the Location attribute.
Index: A comparison of the Iowa Hawkeyes Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The Iowa Hawkeyes Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Iowa Hawkeyes Fans audience is hawkeyenation.com.

Website Composition Index
hawkeyenation.com 1.70% 57.04x
huskercorner.com 1.13% 55.50x
blackheartgoldpants.com 4.04% 55.30x
offtackleempire.com 3.54% 53.69x
hawkcentral.com 6.88% 53.00x
widerightnattylite.com 2.80% 52.81x
cyclonefanatic.com 2.19% 50.92x
insidethehall.com 3.94% 49.55x
blackshoediaries.com 3.08% 48.79x
thedailygopher.com 1.92% 48.59x
Composition Percentage: The overlap percentage between the Iowa Hawkeyes Fans audience and the Web attribute.
Index: A comparison of the Iowa Hawkeyes Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Iowa Hawkeyes Fans audience is Illinois College Sports.

Content Affinity Composition Index
Illinois College Sports 0.58% 25.32x
College Sports 0.51% 21.45x
Iowa Cluster 31.94% 19.97x
Florida College Athletics 1.14% 18.81x
Southeast College Athletics 1.34% 18.07x
Upstate New York State Athletics 0.04% 17.79x
Virginia Athletics 0.20% 17.35x
Pac 12 Sports 1.45% 15.81x
South Dakota Cluster 6.49% 14.77x
Sports News & Apparel 7.58% 13.57x
Composition Percentage: The overlap percentage between the Iowa Hawkeyes Fans audience and the Content Affinity attribute.
Index: A comparison of the Iowa Hawkeyes Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Iowa Hawkeyes Fans audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male