Dstillery Audiences

IRELAND TRIP PLANNERS

Audience Size: 3 Million Devices

Explore the Ireland Trip Planners Audience

Below you'll find more information about the Ireland Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the Ireland Trip Planners audience.

Dstillery Crafted Audiences

INTERESTS

The Ireland Trip Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Ireland Trip Planners audience is Streaming British TV Users.

Interest Composition Index
Streaming British TV Users 27.55% 25.02x
Ocean Activists 27.23% 24.91x
Nature and Outdoors Book Readers 23.55% 23.72x
Custom Home Lighting Shoppers 18.70% 23.00x
Home Custom Bedroom Decorators 18.70% 23.00x
Travel Book Readers 23.39% 22.47x
Home Remodelers 22.60% 22.42x
Nashville Activity Researchers 20.64% 22.40x
Cholesterol Researchers 19.96% 22.20x
Grandparents 24.55% 21.85x
Composition Percentage: The overlap percentage between the Ireland Trip Planners audience and the Interest attribute.
Index: A comparison of the Ireland Trip Planners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Ireland Trip Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Ireland Trip Planners audience is Eddie Bauer.

Location Composition Index
Eddie Bauer 0.01% 1.65x
Dressbarn 0.02% 1.38x
Chicos 0.02% 1.33x
J. Crew 0.01% 1.27x
White House Black Market 0.02% 1.18x
LOFT 0.02% 1.18x
Banana Republic 0.02% 1.14x
Gap 0.02% 1.12x
Gymboree 0.01% 1.11x
Carhartt 0.17% 1.01x
Composition Percentage: The overlap percentage between the Ireland Trip Planners audience and the Location attribute.
Index: A comparison of the Ireland Trip Planners audience to the internet population.
Dstillery Web Insights

WEBSITES

The Ireland Trip Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Ireland Trip Planners audience is ireland-calling.com.

Website Composition Index
ireland-calling.com 1.84% 37.10x
irelandbeforeyoudie.com 3.61% 35.70x
kraftcanada.com 1.04% 31.42x
irishexaminer.com 1.31% 30.74x
irishcentral.com 11.82% 28.61x
topix.com 1.06% 26.90x
goodietravel.com 1.76% 26.86x
thebrokebackpacker.com 1.30% 26.34x
followmeaway.com 2.18% 25.59x
pbs.org 1.60% 25.55x
Composition Percentage: The overlap percentage between the Ireland Trip Planners audience and the Web attribute.
Index: A comparison of the Ireland Trip Planners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Ireland Trip Planners audience is Canada Shopping - General Commerce.

Content Affinity Composition Index
Canada Shopping - General Commerce 0.56% 24.75x
Toronto Tourism 0.31% 23.63x
Ireland Cluster 8.14% 23.57x
Scotland Travel 0.10% 21.54x
European Museums, Restaurants & Events 0.28% 21.43x
London Tourism & Events 0.06% 21.11x
Canada Travel & Tourism 0.42% 19.83x
Canadian Seniors Real Estate Research Cluster 0.09% 19.42x
Canadian Universities 0.42% 19.38x
Environmental Conservation 0.09% 18.96x
Composition Percentage: The overlap percentage between the Ireland Trip Planners audience and the Content Affinity attribute.
Index: A comparison of the Ireland Trip Planners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Ireland Trip Planners audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female