Dstillery Audiences

IRELAND TRIP PLANNERS

Audience Size: 2 Million Devices

Explore the Ireland Trip Planners Audience

Below you'll find more information about the Ireland Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 2 million unique devices whose actions qualify for the Ireland Trip Planners audience.

Dstillery Crafted Audiences

INTERESTS

The Ireland Trip Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Ireland Trip Planners audience is Travel Book Readers.

Interest Composition Index
Travel Book Readers 14.14% 22.19x
Italy Trip Planners 26.73% 21.87x
Streaming British TV Users 18.28% 21.27x
Travel Guide and Review Readers 22.82% 21.12x
Ocean Activists 15.66% 20.02x
Holiday Cocktail Researchers 15.47% 19.92x
Christmas Traditions Researchers 19.18% 19.60x
Home and Garden TV Fans 10.71% 19.04x
Home Custom Bedroom Decorators 5.87% 18.95x
Custom Home Lighting Shoppers 5.87% 18.95x
Composition Percentage: The overlap percentage between the Ireland Trip Planners audience and the Interest attribute.
Index: A comparison of the Ireland Trip Planners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Ireland Trip Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Ireland Trip Planners audience is American Eagle Outfitters.

Location Composition Index
American Eagle Outfitters 0.02% 1.30x
Mens Wearhouse 0.03% 1.28x
Banana Republic 0.01% 1.28x
Old Navy 0.03% 1.21x
Chicos 0.01% 1.17x
White House Black Market 0.01% 1.15x
Maurices 0.03% 1.14x
Zumiez 0.01% 1.13x
Express 0.02% 1.12x
Journeys 0.02% 1.11x
Composition Percentage: The overlap percentage between the Ireland Trip Planners audience and the Location attribute.
Index: A comparison of the Ireland Trip Planners audience to the internet population.
Dstillery Web Insights

WEBSITES

The Ireland Trip Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Ireland Trip Planners audience is ireland-calling.com.

Website Composition Index
ireland-calling.com 1.12% 47.67x
irelandbeforeyoudie.com 3.64% 40.93x
irishcentral.com 9.48% 34.10x
greatvaluevacations.com 2.13% 31.19x
theworldwasherefirst.com 1.51% 27.80x
followmeaway.com 1.70% 26.75x
irishtimes.com 8.52% 26.10x
theirishroadtrip.com 1.59% 26.04x
lonelyplanet.com 1.27% 23.34x
theworldpursuit.com 1.26% 22.49x
Composition Percentage: The overlap percentage between the Ireland Trip Planners audience and the Web attribute.
Index: A comparison of the Ireland Trip Planners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Ireland Trip Planners audience is Ireland Cluster.

Content Affinity Composition Index
Ireland Cluster 4.11% 26.60x
European Museums, Restaurants & Events 0.10% 16.39x
Canada Travel & Tourism 0.23% 15.67x
Jokes & Riddles 0.05% 15.35x
Assorted Topics (Elderly, Europe, Viral Media) 0.06% 14.93x
Natural & Healthy Living Researchers 0.08% 14.54x
Scotland Travel 0.05% 14.47x
Arts & Crafts 0.06% 14.32x
Homemade Jewelry & Crafts 0.09% 14.17x
Travel Adventure 4.64% 12.34x
Composition Percentage: The overlap percentage between the Ireland Trip Planners audience and the Content Affinity attribute.
Index: A comparison of the Ireland Trip Planners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Ireland Trip Planners audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female