Dstillery Audiences

ITALIAN FOOD ENTHUSIASTS

Audience Size: 2.4 Million Devices

Explore the Italian Food Enthusiasts Audience

Below you'll find more information about the Italian Food Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 2.4 million unique devices whose actions qualify for the Italian Food Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Italian Food Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Italian Food Enthusiasts audience is Gourmet Food & Wine Researchers.

Interest Composition Index
Gourmet Food & Wine Researchers 53.84% 43.71x
Cooking Show Fans 51.96% 43.15x
Home Kitchen Chefs 51.27% 41.90x
Recipe Researchers 49.20% 38.71x
Nutrition Conscious Eaters 44.94% 37.24x
Healthy Eaters 44.54% 37.20x
Home Coffee Makers 43.53% 37.09x
Luxury Fitness Shoppers 44.38% 36.85x
Luxury Athletic Footwear Shoppers 44.38% 36.84x
Home Design and Living Publication Readers 41.81% 36.71x
Composition Percentage: The overlap percentage between the Italian Food Enthusiasts audience and the Interest attribute.
Index: A comparison of the Italian Food Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Italian Food Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Italian Food Enthusiasts audience is Bonobos.

Location Composition Index
Bonobos 0.03% 1.61x
REI 0.02% 1.54x
J. Crew 0.03% 1.40x
Carhartt 0.07% 1.37x
Lululemon 0.04% 1.36x
Free People 0.02% 1.31x
Madewell 0.01% 1.31x
Brooks Brothers 0.03% 1.29x
Jos A. Bank Clothiers 0.08% 1.26x
Chicos 0.05% 1.21x
Composition Percentage: The overlap percentage between the Italian Food Enthusiasts audience and the Location attribute.
Index: A comparison of the Italian Food Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Italian Food Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Italian Food Enthusiasts audience is mastercook.com.

Website Composition Index
mastercook.com 1.05% 51.37x
prouditaliancook.com 1.68% 51.23x
food52.com 3.10% 48.69x
italianfoodforever.com 2.03% 48.53x
ciaoflorentina.com 1.26% 47.02x
cooksillustrated.com 1.69% 44.29x
ifoodblogger.com 3.32% 43.38x
bonnieplants.com 1.95% 42.49x
recipetips.com 1.34% 40.22x
honestcooking.com 2.62% 39.92x
Composition Percentage: The overlap percentage between the Italian Food Enthusiasts audience and the Web attribute.
Index: A comparison of the Italian Food Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Italian Food Enthusiasts audience is Assorted Topics (Car Rental, Travel, Fashion, Blogs).

Content Affinity Composition Index
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.21% 20.03x
Consumer Packaged Goods 16.40% 19.45x
Cooking Recipe & Ingredient Researchers 42.56% 18.08x
Mail Order Food 1.65% 17.67x
Low Carb Diets 7.49% 17.13x
Food Cluster 2.83% 17.13x
Cakes & Sweets 4.29% 16.67x
Vegetarian Diet 16.29% 16.29x
Stay at Home Mom 23.40% 16.09x
Chef & Restaurant Resources 2.46% 15.84x
Composition Percentage: The overlap percentage between the Italian Food Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Italian Food Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Italian Food Enthusiasts audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female