Dstillery Audiences

ITALIAN FOOD ENTHUSIASTS

Audience Size: 4.1 Million Devices

Explore the Italian Food Enthusiasts Audience

Below you'll find more information about the Italian Food Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 4.1 million unique devices whose actions qualify for the Italian Food Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Italian Food Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Italian Food Enthusiasts audience is Gourmet Food & Wine Researchers.

Interest Composition Index
Gourmet Food & Wine Researchers 54.95% 40.55x
Cooking Show Fans 52.17% 39.85x
Home Kitchen Chefs 52.83% 39.02x
Recipe Researchers 49.86% 35.82x
Nutrition Conscious Eaters 45.70% 35.08x
Home Coffee Makers 43.75% 34.88x
Healthy Eaters 45.01% 34.87x
Home Design and Living Publication Readers 42.65% 34.35x
Luxury Fitness Shoppers 44.47% 34.30x
Luxury Athletic Footwear Shoppers 44.47% 34.29x
Composition Percentage: The overlap percentage between the Italian Food Enthusiasts audience and the Interest attribute.
Index: A comparison of the Italian Food Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Italian Food Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Italian Food Enthusiasts audience is Bonobos.

Location Composition Index
Bonobos 0.13% 1.66x
Jos A. Bank Clothiers 0.38% 1.49x
White House Black Market 0.42% 1.35x
Talbots 0.05% 1.30x
Mens Wearhouse 0.55% 1.27x
Johnston and Murphy 0.56% 1.27x
Madewell 0.03% 1.20x
REI 0.02% 1.19x
The North Face 0.02% 1.18x
Lululemon 0.05% 1.15x
Composition Percentage: The overlap percentage between the Italian Food Enthusiasts audience and the Location attribute.
Index: A comparison of the Italian Food Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Italian Food Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Italian Food Enthusiasts audience is prouditaliancook.com.

Website Composition Index
prouditaliancook.com 1.66% 45.94x
italianfoodforever.com 1.99% 45.62x
cookingwithnonna.com 1.89% 43.85x
mastercook.com 1.14% 40.90x
ciaoflorentina.com 1.13% 40.27x
food52.com 3.42% 37.85x
cooksillustrated.com 1.79% 37.00x
mygourmetconnection.com 1.69% 36.94x
panningtheglobe.com 1.42% 36.11x
notenoughcinnamon.com 1.22% 35.57x
Composition Percentage: The overlap percentage between the Italian Food Enthusiasts audience and the Web attribute.
Index: A comparison of the Italian Food Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Italian Food Enthusiasts audience is Assorted Topics (Car Rental, Travel, Fashion, Blogs).

Content Affinity Composition Index
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.22% 18.33x
Consumer Packaged Goods 18.29% 17.06x
Cooking Recipe & Ingredient Researchers 44.19% 16.60x
Mail Order Food 2.01% 16.02x
Cakes & Sweets 4.71% 15.18x
Food Cluster 3.40% 15.12x
Low Carb Diets 8.33% 14.95x
Vegetarian Diet 17.16% 14.88x
Chef & Restaurant Resources 2.87% 14.62x
Stay at Home Mom 23.47% 14.49x
Composition Percentage: The overlap percentage between the Italian Food Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Italian Food Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Italian Food Enthusiasts audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female