Dstillery Audiences

ITALIAN FOOD ENTHUSIASTS

Audience Size: 2.2 Million Devices

Explore the Italian Food Enthusiasts Audience

Below you'll find more information about the Italian Food Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 2.2 million unique devices whose actions qualify for the Italian Food Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Italian Food Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Italian Food Enthusiasts audience is Gourmet Food & Wine Researchers.

Interest Composition Index
Gourmet Food & Wine Researchers 46.24% 50.82x
Cooking Show Fans 50.49% 49.12x
Shelf-Stable Food Content Readers 27.43% 46.85x
Recipe Researchers 44.12% 45.53x
Home Kitchen Chefs 47.09% 45.09x
Pantry Recipes Researchers 27.09% 44.75x
Luxury Athletic Footwear Shoppers 40.46% 43.69x
Luxury Fitness Shoppers 40.46% 43.69x
Home Design and Living Publication Readers 33.96% 41.31x
Thanksgiving Turkey/Sides/Dessert Recipe Researchers 25.13% 40.88x
Composition Percentage: The overlap percentage between the Italian Food Enthusiasts audience and the Interest attribute.
Index: A comparison of the Italian Food Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Italian Food Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Italian Food Enthusiasts audience is Express.

Location Composition Index
Express 0.02% 1.26x
American Eagle Outfitters 0.02% 1.16x
Hollister 0.01% 1.15x
Aeropostale 0.01% 1.06x
Carhartt 0.18% 1.06x
Old Navy 0.03% 1.05x
LOFT 0.01% 1.04x
Lane Bryant 0.01% 1.03x
Dressbarn 0.01% 1.00x
Victoria's Secret 0.02% 0.99x
Composition Percentage: The overlap percentage between the Italian Food Enthusiasts audience and the Location attribute.
Index: A comparison of the Italian Food Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Italian Food Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Italian Food Enthusiasts audience is finecooking.com.

Website Composition Index
finecooking.com 1.50% 47.90x
prouditaliancook.com 1.70% 45.97x
italianfoodforever.com 2.39% 43.33x
cookingwithnonna.com 2.12% 41.84x
mygourmetconnection.com 2.97% 35.98x
ciaoflorentina.com 1.46% 35.00x
naturallyella.com 1.30% 34.69x
foodnetwork.ca 5.54% 34.43x
notenoughcinnamon.com 1.56% 34.19x
girlgonegourmet.com 2.27% 33.26x
Composition Percentage: The overlap percentage between the Italian Food Enthusiasts audience and the Web attribute.
Index: A comparison of the Italian Food Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Italian Food Enthusiasts audience is Disease Cluster.

Content Affinity Composition Index
Disease Cluster 0.05% 18.50x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.11% 17.62x
Low Carb Diets 4.17% 17.17x
Mail Order Food 0.40% 17.17x
Assorted Topics (Family, Household Wellness, The Beach) 16.58% 16.61x
Bird Watching 0.11% 16.45x
Vegetarian Diet 9.45% 16.41x
Cooking Recipe & Ingredient Researchers 48.81% 16.36x
Cakes & Sweets 0.71% 16.32x
Grilling 0.67% 16.27x
Composition Percentage: The overlap percentage between the Italian Food Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Italian Food Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Italian Food Enthusiasts audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female