Dstillery Audiences

ITALIAN FOOD ENTHUSIASTS

Audience Size: 2.3 Million Devices

Explore the Italian Food Enthusiasts Audience

Below you'll find more information about the Italian Food Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 2.3 million unique devices whose actions qualify for the Italian Food Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Italian Food Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Italian Food Enthusiasts audience is Gourmet Food & Wine Researchers.

Interest Composition Index
Gourmet Food & Wine Researchers 48.78% 53.46x
Cooking Show Fans 50.62% 51.46x
Home Kitchen Chefs 49.31% 49.08x
Pantry Recipes Researchers 31.91% 47.70x
Recipe Researchers 46.33% 47.41x
Shelf-Stable Food Content Readers 30.94% 46.84x
Home Design and Living Publication Readers 38.36% 45.74x
Luxury Athletic Footwear Shoppers 43.59% 44.63x
Luxury Fitness Shoppers 43.59% 44.63x
Healthy Eaters 41.70% 43.53x
Composition Percentage: The overlap percentage between the Italian Food Enthusiasts audience and the Interest attribute.
Index: A comparison of the Italian Food Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Italian Food Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Italian Food Enthusiasts audience is White House Black Market.

Location Composition Index
White House Black Market 0.01% 1.19x
Carhartt 0.10% 0.98x
Old Navy 0.01% 0.97x
Victoria's Secret 0.01% 0.86x
Journeys 0.01% 0.85x
Maurices 0.01% 0.84x
Composition Percentage: The overlap percentage between the Italian Food Enthusiasts audience and the Location attribute.
Index: A comparison of the Italian Food Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Italian Food Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Italian Food Enthusiasts audience is finecooking.com.

Website Composition Index
finecooking.com 5.47% 41.50x
prouditaliancook.com 1.65% 40.51x
italianfoodforever.com 2.41% 38.96x
geniuskitchen.com 7.03% 37.41x
ciaoflorentina.com 1.21% 33.03x
cookingwithnonna.com 2.32% 32.56x
wineandglue.com 2.08% 32.18x
girlgonegourmet.com 1.74% 31.69x
naturallyella.com 1.91% 31.50x
notenoughcinnamon.com 1.54% 31.13x
Composition Percentage: The overlap percentage between the Italian Food Enthusiasts audience and the Web attribute.
Index: A comparison of the Italian Food Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Italian Food Enthusiasts audience is Assorted Topics (Car Rental, Travel, Fashion, Blogs).

Content Affinity Composition Index
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.25% 23.92x
Cakes & Sweets 1.76% 20.79x
Low Carb Diets 6.72% 19.16x
Holistic Medicine 0.08% 18.25x
Chef & Restaurant Resources 0.31% 18.25x
Cooking Recipe & Ingredient Researchers 53.69% 17.89x
Female Lifestyle Content Readers 4.11% 17.88x
Stay at Home Mom 26.18% 17.82x
Vegetarian Diet 15.29% 17.49x
Grilling 0.84% 17.47x
Composition Percentage: The overlap percentage between the Italian Food Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Italian Food Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Italian Food Enthusiasts audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female