Explore the Italy Trip Planners Audience
Below you'll find more information about the Italy Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 5.7 million unique devices whose actions qualify for the Italy Trip Planners audience.
INTERESTS
The Italy Trip Planners audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Italy Trip Planners audience is Travel Guide and Review Readers.
| Interest | Composition | Index |
| Travel Guide and Review Readers | 45.56% | 19.93x |
| Travel Book Readers | 35.80% | 19.63x |
| Custom Home Lighting Shoppers | 35.86% | 18.62x |
| Home Custom Bedroom Decorators | 35.87% | 18.61x |
| Travel Researchers | 41.88% | 18.36x |
| Ireland Trip Planners | 36.49% | 18.16x |
| Nature and Outdoors Book Readers | 32.68% | 17.56x |
| New York City Events Researchers | 36.57% | 17.23x |
| New Orleans Activities Researchers | 31.88% | 17.05x |
| Nashville Activity Researchers | 31.19% | 17.01x |
Composition Percentage:
The overlap percentage between the Italy Trip Planners audience and the Interest attribute.
Index: A comparison of the Italy Trip Planners audience to the internet population.
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APPAREL RETAILERS
The Italy Trip Planners audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Italy Trip Planners audience is Patagonia.
| Location | Composition | Index |
| Patagonia | 0.01% | 2.10x |
| Bonobos | 0.02% | 1.96x |
| Armani | 0.03% | 1.89x |
| American Apparel | 0.03% | 1.87x |
| Lululemon | 0.04% | 1.71x |
| REI | 0.01% | 1.71x |
| Ann Taylor | 0.02% | 1.64x |
| The North Face | 0.02% | 1.61x |
| Free People | 0.02% | 1.57x |
| Urban Outfitters | 0.04% | 1.56x |
Composition Percentage:
The overlap percentage between the Italy Trip Planners audience and the Location attribute.
Index: A comparison of the Italy Trip Planners audience to the internet population.
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WEBSITES
The Italy Trip Planners audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Italy Trip Planners audience is visitflorence.com.
| Website | Composition | Index |
| visitflorence.com | 1.03% | 40.94x |
| anamericaninrome.com | 1.15% | 36.50x |
| viator.com | 1.49% | 26.89x |
| roughguides.com | 2.85% | 25.20x |
| winespectator.com | 1.05% | 23.44x |
| cookingwithnonna.com | 1.87% | 23.09x |
| travelpassionate.com | 1.10% | 22.78x |
| food52.com | 1.13% | 21.23x |
| italianfoodforever.com | 1.15% | 20.68x |
| simonandschuster.com | 1.09% | 20.40x |
Composition Percentage:
The overlap percentage between the Italy Trip Planners audience and the Web attribute.
Index: A comparison of the Italy Trip Planners audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Italy Trip Planners audience is European Museums, Restaurants & Events.
| Content Affinity | Composition | Index |
| European Museums, Restaurants & Events | 3.08% | 21.13x |
| London Tourism | 0.18% | 19.87x |
| England Tourism | 0.05% | 18.22x |
| Italy Cluster | 0.37% | 17.46x |
| Home Décor, Furniture, & Decorating | 0.01% | 16.95x |
| Assorted Topics (Elderly, Europe, Viral Media) | 0.02% | 14.79x |
| Travel Adventure | 12.88% | 14.11x |
| London Tourism & Events | 0.22% | 13.67x |
| Canadian Seniors Real Estate Research Cluster | 0.90% | 13.51x |
| Scotland Travel | 0.18% | 13.09x |
Composition Percentage:
The overlap percentage between the Italy Trip Planners audience and the Content Affinity attribute.
Index: A comparison of the Italy Trip Planners audience to the internet population.
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DEMOGRAPHICS
The Italy Trip Planners audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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