Dstillery Audiences

ITALY TRIP PLANNERS

Audience Size: 2.6 Million Devices

Explore the Italy Trip Planners Audience

Below you'll find more information about the Italy Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the Italy Trip Planners audience.

Dstillery Crafted Audiences

INTERESTS

The Italy Trip Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Italy Trip Planners audience is Travel Book Readers.

Interest Composition Index
Travel Book Readers 23.97% 25.11x
Travel Guide and Review Readers 32.38% 24.91x
Custom Home Lighting Shoppers 15.52% 22.27x
Home Custom Bedroom Decorators 15.52% 22.26x
Luxury Retail Researchers 19.71% 21.74x
Ireland Trip Planners 28.03% 21.63x
Online Grammar Tool Users 20.69% 21.33x
Healthy Eaters 19.61% 20.86x
Avid Readers 23.65% 20.85x
Nutrition Conscious Eaters 19.10% 20.84x
Composition Percentage: The overlap percentage between the Italy Trip Planners audience and the Interest attribute.
Index: A comparison of the Italy Trip Planners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Italy Trip Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Italy Trip Planners audience is Banana Republic.

Location Composition Index
Banana Republic 0.02% 1.56x
Talbots 0.01% 1.46x
LOFT 0.02% 1.42x
J. Crew 0.01% 1.41x
Jos A. Bank Clothiers 0.02% 1.37x
Express 0.02% 1.34x
White House Black Market 0.02% 1.31x
Gap 0.02% 1.23x
Mens Wearhouse 0.03% 1.22x
Chicos 0.02% 1.18x
Composition Percentage: The overlap percentage between the Italy Trip Planners audience and the Location attribute.
Index: A comparison of the Italy Trip Planners audience to the internet population.
Dstillery Web Insights

WEBSITES

The Italy Trip Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Italy Trip Planners audience is cookingwithnonna.com.

Website Composition Index
cookingwithnonna.com 1.97% 38.80x
neverendingvoyage.com 1.67% 31.25x
orderisda.org 1.20% 30.92x
italianfoodforever.com 1.62% 29.37x
ourescapeclause.com 3.05% 25.52x
litcharts.com 1.11% 24.56x
richmond-news.com 1.55% 24.55x
blesserhouse.com 2.47% 24.24x
burnabynow.com 1.10% 23.75x
giadzy.com 3.83% 22.84x
Composition Percentage: The overlap percentage between the Italy Trip Planners audience and the Web attribute.
Index: A comparison of the Italy Trip Planners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Italy Trip Planners audience is European Museums, Restaurants & Events.

Content Affinity Composition Index
European Museums, Restaurants & Events 0.24% 31.04x
Italy Cluster 0.45% 22.27x
Toronto Tourism 0.17% 22.17x
Assorted Topics (Elderly, Europe, Viral Media) 0.07% 21.90x
Canada Shopping - General Commerce 0.18% 20.76x
Canadian Universities 0.27% 18.44x
Canada Shopping - Kitchenware 0.41% 17.39x
International Development & Health 0.06% 16.97x
Canada Travel & Tourism 0.27% 16.11x
Weather Information 0.11% 16.00x
Composition Percentage: The overlap percentage between the Italy Trip Planners audience and the Content Affinity attribute.
Index: A comparison of the Italy Trip Planners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Italy Trip Planners audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female