Dstillery Audiences

ITALY TRIP PLANNERS

Audience Size: 2.8 Million Devices

Explore the Italy Trip Planners Audience

Below you'll find more information about the Italy Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 2.8 million unique devices whose actions qualify for the Italy Trip Planners audience.

Dstillery Crafted Audiences

INTERESTS

The Italy Trip Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Italy Trip Planners audience is Travel Guide and Review Readers.

Interest Composition Index
Travel Guide and Review Readers 38.68% 20.87x
Travel Book Readers 28.45% 19.03x
Travel Researchers 33.31% 18.16x
Ireland Trip Planners 31.74% 18.04x
Custom Home Lighting Shoppers 23.69% 16.96x
Home Custom Bedroom Decorators 23.69% 16.96x
Luxury Retail Researchers 26.09% 16.84x
Nature and Outdoors Book Readers 24.12% 16.66x
Luxury Travel Researchers 26.26% 16.62x
Avid Readers 27.72% 16.23x
Composition Percentage: The overlap percentage between the Italy Trip Planners audience and the Interest attribute.
Index: A comparison of the Italy Trip Planners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Italy Trip Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Italy Trip Planners audience is Banana Republic.

Location Composition Index
Banana Republic 0.01% 1.96x
Old Navy 0.01% 1.20x
Victoria's Secret 0.01% 1.18x
The Childrens Place 0.01% 1.18x
Mens Wearhouse 0.01% 1.11x
Carhartt 0.11% 0.96x
Maurices 0.01% 0.88x
Composition Percentage: The overlap percentage between the Italy Trip Planners audience and the Location attribute.
Index: A comparison of the Italy Trip Planners audience to the internet population.
Dstillery Web Insights

WEBSITES

The Italy Trip Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Italy Trip Planners audience is anamericaninrome.com.

Website Composition Index
anamericaninrome.com 1.54% 38.33x
roughguides.com 2.35% 29.62x
lcbo.com 3.66% 29.12x
cookingwithnonna.com 2.49% 29.01x
threebestrated.ca 1.68% 28.99x
gadventures.com 1.02% 28.33x
eataly.com 1.36% 27.99x
cioc.ca 1.04% 24.81x
neverendingvoyage.com 1.57% 24.26x
reitmans.com 1.14% 23.96x
Composition Percentage: The overlap percentage between the Italy Trip Planners audience and the Web attribute.
Index: A comparison of the Italy Trip Planners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Italy Trip Planners audience is London Tourism.

Content Affinity Composition Index
London Tourism 0.07% 25.80x
European Museums, Restaurants & Events 1.86% 23.50x
Italy Cluster 0.57% 20.01x
Canadian Universities 1.20% 17.83x
Toronto Tourism 1.04% 17.62x
Canadian Seniors Real Estate Research Cluster 0.46% 17.52x
Canadian Real Estate Researcher Cluster 1.05% 17.28x
Canada Shopping - Kitchenware 1.44% 16.27x
Travel Adventure 10.83% 15.00x
Weather Information 0.86% 14.71x
Composition Percentage: The overlap percentage between the Italy Trip Planners audience and the Content Affinity attribute.
Index: A comparison of the Italy Trip Planners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Italy Trip Planners audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female