Dstillery Audiences

ITALY TRIP PLANNERS

Audience Size: 3.6 Million Devices

Explore the Italy Trip Planners Audience

Below you'll find more information about the Italy Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 3.6 million unique devices whose actions qualify for the Italy Trip Planners audience.

Dstillery Crafted Audiences

INTERESTS

The Italy Trip Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Italy Trip Planners audience is Travel Guide and Review Readers.

Interest Composition Index
Travel Guide and Review Readers 40.02% 25.88x
Travel Book Readers 33.50% 23.12x
Travel Researchers 34.67% 22.94x
Ireland Trip Planners 33.64% 21.86x
Home Custom Bedroom Decorators 28.20% 21.63x
Custom Home Lighting Shoppers 28.20% 21.63x
Nature and Outdoors Book Readers 28.77% 20.23x
Luxury Travel Researchers 28.85% 20.14x
New York City Events Researchers 30.25% 20.10x
Luxury Retail Researchers 28.96% 19.93x
Composition Percentage: The overlap percentage between the Italy Trip Planners audience and the Interest attribute.
Index: A comparison of the Italy Trip Planners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Italy Trip Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Italy Trip Planners audience is Old Navy.

Location Composition Index
Old Navy 0.01% 1.41x
Carhartt 0.09% 1.01x
Composition Percentage: The overlap percentage between the Italy Trip Planners audience and the Location attribute.
Index: A comparison of the Italy Trip Planners audience to the internet population.
Dstillery Web Insights

WEBSITES

The Italy Trip Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Italy Trip Planners audience is visitflorence.com.

Website Composition Index
visitflorence.com 1.07% 57.62x
anamericaninrome.com 1.90% 38.02x
europeupclose.com 1.16% 31.53x
roughguides.com 3.38% 31.06x
viator.com 1.10% 30.63x
cookingwithnonna.com 2.55% 29.49x
travelpassionate.com 1.45% 29.43x
winespectator.com 1.05% 27.95x
potterybarn.ca 1.08% 27.75x
gadventures.com 1.69% 26.90x
Composition Percentage: The overlap percentage between the Italy Trip Planners audience and the Web attribute.
Index: A comparison of the Italy Trip Planners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Italy Trip Planners audience is England Tourism.

Content Affinity Composition Index
England Tourism 0.04% 30.66x
European Museums, Restaurants & Events 3.35% 29.61x
London Tourism 0.16% 27.29x
Italy Cluster 0.67% 22.60x
Canadian Seniors Real Estate Research Cluster 0.90% 19.39x
Scotland Travel 0.21% 19.39x
Travel Adventure 15.02% 18.05x
Canadian Real Estate Researcher Cluster 1.39% 17.71x
London Tourism & Events 0.24% 17.52x
Custom T-Shirts 0.04% 17.07x
Composition Percentage: The overlap percentage between the Italy Trip Planners audience and the Content Affinity attribute.
Index: A comparison of the Italy Trip Planners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Italy Trip Planners audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female