Dstillery Audiences

ITALY TRIP PLANNERS

Audience Size: 3.6 Million Devices

Explore the Italy Trip Planners Audience

Below you'll find more information about the Italy Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 3.6 million unique devices whose actions qualify for the Italy Trip Planners audience.

Dstillery Crafted Audiences

INTERESTS

The Italy Trip Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Italy Trip Planners audience is Travel Guide and Review Readers.

Interest Composition Index
Travel Guide and Review Readers 39.18% 25.15x
Travel Researchers 33.55% 22.28x
Travel Book Readers 30.87% 22.13x
Ireland Trip Planners 32.49% 21.42x
Custom Home Lighting Shoppers 24.17% 20.42x
Home Custom Bedroom Decorators 24.17% 20.42x
Luxury Retail Researchers 26.48% 19.69x
Nature and Outdoors Book Readers 26.11% 19.60x
Luxury Travel Researchers 26.58% 19.41x
New York City Events Researchers 26.99% 19.10x
Composition Percentage: The overlap percentage between the Italy Trip Planners audience and the Interest attribute.
Index: A comparison of the Italy Trip Planners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Italy Trip Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Italy Trip Planners audience is Chicos.

Location Composition Index
Chicos 0.01% 1.66x
Old Navy 0.01% 1.46x
Carhartt 0.10% 0.94x
Composition Percentage: The overlap percentage between the Italy Trip Planners audience and the Location attribute.
Index: A comparison of the Italy Trip Planners audience to the internet population.
Dstillery Web Insights

WEBSITES

The Italy Trip Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Italy Trip Planners audience is anamericaninrome.com.

Website Composition Index
anamericaninrome.com 1.76% 40.97x
roughguides.com 2.75% 32.42x
cookingwithnonna.com 2.73% 31.20x
europeupclose.com 1.01% 30.34x
gadventures.com 1.30% 29.58x
goldbook.ca 1.04% 29.58x
eataly.com 1.67% 29.45x
travelpassionate.com 1.17% 29.04x
threebestrated.ca 2.09% 28.70x
lcbo.com 4.50% 28.45x
Composition Percentage: The overlap percentage between the Italy Trip Planners audience and the Web attribute.
Index: A comparison of the Italy Trip Planners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Italy Trip Planners audience is London Tourism.

Content Affinity Composition Index
London Tourism 0.10% 28.87x
European Museums, Restaurants & Events 2.42% 28.68x
Italy Cluster 0.64% 23.23x
Canadian Seniors Real Estate Research Cluster 0.64% 19.69x
Canadian Universities 1.49% 19.23x
Canadian Real Estate Researcher Cluster 1.25% 19.15x
Toronto Tourism 1.29% 18.61x
Custom T-Shirts 0.03% 18.01x
Travel Adventure 12.44% 17.72x
Weather Information 1.08% 17.45x
Composition Percentage: The overlap percentage between the Italy Trip Planners audience and the Content Affinity attribute.
Index: A comparison of the Italy Trip Planners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Italy Trip Planners audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female