Explore the Italy Trip Planners Audience
Below you'll find more information about the Italy Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the Italy Trip Planners audience.
INTERESTS
The Italy Trip Planners audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Italy Trip Planners audience is Travel Guide and Review Readers.
| Interest | Composition | Index |
| Travel Guide and Review Readers | 22.56% | 38.94x |
| Wine Lovers | 13.08% | 35.82x |
| Study Abroad Researchers | 26.99% | 35.79x |
| Online Grammar Tool Users | 9.01% | 35.67x |
| Sightseeing Travelers | 23.82% | 33.95x |
| Pre-Measured Grocery Shoppers | 14.11% | 33.36x |
| Luxury Second Home Owners | 11.51% | 32.69x |
| Luxury Hotel Guests | 15.28% | 31.04x |
| Ivy League College Researchers | 6.32% | 30.46x |
| Travel Researchers | 17.69% | 30.11x |
Composition Percentage:
The overlap percentage between the Italy Trip Planners audience and the Interest attribute.
Index: A comparison of the Italy Trip Planners audience to the internet population.
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APPAREL RETAILERS
The Italy Trip Planners audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Italy Trip Planners audience is Patagonia.
| Location | Composition | Index |
| Patagonia | 0.01% | 2.04x |
| Urban Outfitters | 0.01% | 1.35x |
| Old Navy | 0.01% | 1.05x |
| Maurices | 0.02% | 1.00x |
Composition Percentage:
The overlap percentage between the Italy Trip Planners audience and the Location attribute.
Index: A comparison of the Italy Trip Planners audience to the internet population.
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WEBSITES
The Italy Trip Planners audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Italy Trip Planners audience is romewise.com.
| Website | Composition | Index |
| romewise.com | 1.07% | 105.45x |
| cookingwithnonna.com | 1.74% | 60.98x |
| neverendingvoyage.com | 1.68% | 47.04x |
| italianfoodforever.com | 1.31% | 43.35x |
| nonnabox.com | 1.03% | 40.55x |
| remembering.ca | 1.39% | 36.61x |
| tripadvisor.ca | 8.21% | 35.90x |
| ourescapeclause.com | 3.42% | 35.57x |
| thechronicleherald.ca | 1.19% | 35.45x |
| redfin.ca | 1.09% | 33.94x |
Composition Percentage:
The overlap percentage between the Italy Trip Planners audience and the Web attribute.
Index: A comparison of the Italy Trip Planners audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Italy Trip Planners audience is European Museums, Restaurants & Events.
| Content Affinity | Composition | Index |
| European Museums, Restaurants & Events | 0.36% | 44.76x |
| Vegans & Animal Welfare | 0.19% | 28.91x |
| Italy Cluster | 0.31% | 28.01x |
| Canada Shopping - Kitchenware | 0.21% | 23.46x |
| Assorted Topics (Movie Trailers, Cooking, India Jobs, Lifestyle Content) | 0.21% | 22.21x |
| Travel Adventure | 5.34% | 21.23x |
| Canada Travel & Tourism | 0.14% | 20.59x |
| Canadian Universities | 0.16% | 20.09x |
| Canada Tax and Finance Research Cluster | 0.52% | 18.44x |
| Science Education & Academia | 0.09% | 18.32x |
Composition Percentage:
The overlap percentage between the Italy Trip Planners audience and the Content Affinity attribute.
Index: A comparison of the Italy Trip Planners audience to the internet population.
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DEMOGRAPHICS
The Italy Trip Planners audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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