Dstillery Audiences

ITALY TRIP PLANNERS

Audience Size: 1.7 Million Devices

Explore the Italy Trip Planners Audience

Below you'll find more information about the Italy Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 1.7 million unique devices whose actions qualify for the Italy Trip Planners audience.

Dstillery Crafted Audiences

INTERESTS

The Italy Trip Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Italy Trip Planners audience is Travel Guide and Review Readers.

Interest Composition Index
Travel Guide and Review Readers 39.70% 59.99x
Travel Book Readers 30.21% 57.78x
Luxury Travel Researchers 27.22% 53.45x
Luxury Retail Researchers 23.72% 53.11x
Home Interior Design Enthusiasts 28.59% 52.44x
Nature and Outdoors Book Readers 26.97% 52.25x
Home Custom Bedroom Decorators 24.22% 51.84x
Custom Home Lighting Shoppers 24.22% 51.84x
Online Grammar Tool Users 26.09% 51.59x
Ocean Activists 26.59% 51.36x
Composition Percentage: The overlap percentage between the Italy Trip Planners audience and the Interest attribute.
Index: A comparison of the Italy Trip Planners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Italy Trip Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Italy Trip Planners audience is Carhartt.

Location Composition Index
Carhartt 0.03% 0.47x
Composition Percentage: The overlap percentage between the Italy Trip Planners audience and the Location attribute.
Index: A comparison of the Italy Trip Planners audience to the internet population.
Dstillery Web Insights

WEBSITES

The Italy Trip Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Italy Trip Planners audience is lcbo.com.

Website Composition Index
lcbo.com 1.68% 35.24x
neverendingvoyage.com 1.10% 33.63x
cookingwithnonna.com 2.37% 32.74x
usccb.org 1.26% 30.78x
nonnabox.com 1.00% 29.66x
poemhunter.com 1.08% 28.60x
ritzcarlton.com 1.02% 28.52x
jetsetter.com 4.25% 28.04x
gpsmycity.com 1.10% 27.39x
italianfoodforever.com 1.74% 27.29x
Composition Percentage: The overlap percentage between the Italy Trip Planners audience and the Web attribute.
Index: A comparison of the Italy Trip Planners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Italy Trip Planners audience is Smart Travel.

Content Affinity Composition Index
Smart Travel 2.87% 32.85x
Travel Adventure 7.24% 26.75x
Canada Consumer Product Cluster 4.00% 22.58x
Canada Tourism Research Cluster 2.50% 21.30x
Public Policy Media 1.62% 21.15x
Furniture & Home Improvement 1.75% 21.02x
Home Remodeling 1.37% 20.13x
Assorted Topics (Viral Media, Paid Traffic) 2.37% 19.87x
Science Education & Resources 3.87% 19.73x
Cruise Vacations 3.75% 18.89x
Composition Percentage: The overlap percentage between the Italy Trip Planners audience and the Content Affinity attribute.
Index: A comparison of the Italy Trip Planners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Italy Trip Planners audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female