Dstillery Audiences

ITALY TRIP PLANNERS

Audience Size: 5.7 Million Devices

Explore the Italy Trip Planners Audience

Below you'll find more information about the Italy Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 5.7 million unique devices whose actions qualify for the Italy Trip Planners audience.

Dstillery Crafted Audiences

INTERESTS

The Italy Trip Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Italy Trip Planners audience is Travel Guide and Review Readers.

Interest Composition Index
Travel Guide and Review Readers 45.56% 19.93x
Travel Book Readers 35.80% 19.63x
Custom Home Lighting Shoppers 35.86% 18.62x
Home Custom Bedroom Decorators 35.87% 18.61x
Travel Researchers 41.88% 18.36x
Ireland Trip Planners 36.49% 18.16x
Nature and Outdoors Book Readers 32.68% 17.56x
New York City Events Researchers 36.57% 17.23x
New Orleans Activities Researchers 31.88% 17.05x
Nashville Activity Researchers 31.19% 17.01x
Composition Percentage: The overlap percentage between the Italy Trip Planners audience and the Interest attribute.
Index: A comparison of the Italy Trip Planners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Italy Trip Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Italy Trip Planners audience is Patagonia.

Location Composition Index
Patagonia 0.01% 2.10x
Bonobos 0.02% 1.96x
Armani 0.03% 1.89x
American Apparel 0.03% 1.87x
Lululemon 0.04% 1.71x
REI 0.01% 1.71x
Ann Taylor 0.02% 1.64x
The North Face 0.02% 1.61x
Free People 0.02% 1.57x
Urban Outfitters 0.04% 1.56x
Composition Percentage: The overlap percentage between the Italy Trip Planners audience and the Location attribute.
Index: A comparison of the Italy Trip Planners audience to the internet population.
Dstillery Web Insights

WEBSITES

The Italy Trip Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Italy Trip Planners audience is visitflorence.com.

Website Composition Index
visitflorence.com 1.03% 40.94x
anamericaninrome.com 1.15% 36.50x
viator.com 1.49% 26.89x
roughguides.com 2.85% 25.20x
winespectator.com 1.05% 23.44x
cookingwithnonna.com 1.87% 23.09x
travelpassionate.com 1.10% 22.78x
food52.com 1.13% 21.23x
italianfoodforever.com 1.15% 20.68x
simonandschuster.com 1.09% 20.40x
Composition Percentage: The overlap percentage between the Italy Trip Planners audience and the Web attribute.
Index: A comparison of the Italy Trip Planners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Italy Trip Planners audience is European Museums, Restaurants & Events.

Content Affinity Composition Index
European Museums, Restaurants & Events 3.08% 21.13x
London Tourism 0.18% 19.87x
England Tourism 0.05% 18.22x
Italy Cluster 0.37% 17.46x
Home Décor, Furniture, & Decorating 0.01% 16.95x
Assorted Topics (Elderly, Europe, Viral Media) 0.02% 14.79x
Travel Adventure 12.88% 14.11x
London Tourism & Events 0.22% 13.67x
Canadian Seniors Real Estate Research Cluster 0.90% 13.51x
Scotland Travel 0.18% 13.09x
Composition Percentage: The overlap percentage between the Italy Trip Planners audience and the Content Affinity attribute.
Index: A comparison of the Italy Trip Planners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Italy Trip Planners audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female