Dstillery Audiences

ITALY TRIP PLANNERS

Audience Size: 1.1 Million Devices

Explore the Italy Trip Planners Audience

Below you'll find more information about the Italy Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the Italy Trip Planners audience.

Dstillery Crafted Audiences

INTERESTS

The Italy Trip Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Italy Trip Planners audience is Travel Guide and Review Readers.

Interest Composition Index
Travel Guide and Review Readers 22.56% 38.94x
Wine Lovers 13.08% 35.82x
Study Abroad Researchers 26.99% 35.79x
Online Grammar Tool Users 9.01% 35.67x
Sightseeing Travelers 23.82% 33.95x
Pre-Measured Grocery Shoppers 14.11% 33.36x
Luxury Second Home Owners 11.51% 32.69x
Luxury Hotel Guests 15.28% 31.04x
Ivy League College Researchers 6.32% 30.46x
Travel Researchers 17.69% 30.11x
Composition Percentage: The overlap percentage between the Italy Trip Planners audience and the Interest attribute.
Index: A comparison of the Italy Trip Planners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Italy Trip Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Italy Trip Planners audience is Patagonia.

Location Composition Index
Patagonia 0.01% 2.04x
Urban Outfitters 0.01% 1.35x
Old Navy 0.01% 1.05x
Maurices 0.02% 1.00x
Composition Percentage: The overlap percentage between the Italy Trip Planners audience and the Location attribute.
Index: A comparison of the Italy Trip Planners audience to the internet population.
Dstillery Web Insights

WEBSITES

The Italy Trip Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Italy Trip Planners audience is romewise.com.

Website Composition Index
romewise.com 1.07% 105.45x
cookingwithnonna.com 1.74% 60.98x
neverendingvoyage.com 1.68% 47.04x
italianfoodforever.com 1.31% 43.35x
nonnabox.com 1.03% 40.55x
remembering.ca 1.39% 36.61x
tripadvisor.ca 8.21% 35.90x
ourescapeclause.com 3.42% 35.57x
thechronicleherald.ca 1.19% 35.45x
redfin.ca 1.09% 33.94x
Composition Percentage: The overlap percentage between the Italy Trip Planners audience and the Web attribute.
Index: A comparison of the Italy Trip Planners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Italy Trip Planners audience is European Museums, Restaurants & Events.

Content Affinity Composition Index
European Museums, Restaurants & Events 0.36% 44.76x
Vegans & Animal Welfare 0.19% 28.91x
Italy Cluster 0.31% 28.01x
Canada Shopping - Kitchenware 0.21% 23.46x
Assorted Topics (Movie Trailers, Cooking, India Jobs, Lifestyle Content) 0.21% 22.21x
Travel Adventure 5.34% 21.23x
Canada Travel & Tourism 0.14% 20.59x
Canadian Universities 0.16% 20.09x
Canada Tax and Finance Research Cluster 0.52% 18.44x
Science Education & Academia 0.09% 18.32x
Composition Percentage: The overlap percentage between the Italy Trip Planners audience and the Content Affinity attribute.
Index: A comparison of the Italy Trip Planners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Italy Trip Planners audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female