Dstillery Audiences

IVY LEAGUE COLLEGE RESEARCHERS

Audience Size: 2.5 Million Devices

Explore the Ivy League College Researchers Audience

Below you'll find more information about the Ivy League College Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 2.5 million unique devices whose actions qualify for the Ivy League College Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Ivy League College Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Ivy League College Researchers audience is Lawyers.

Interest Composition Index
Lawyers 52.33% 147.06x
US Judiciary System Researchers 53.89% 146.47x
Eco-Conscious Consumers 37.31% 140.58x
Boston Trip Planners 37.82% 138.34x
Professional Medical Journal Readers 45.08% 135.89x
Hematologists 37.31% 133.50x
Media Buying Professionals 35.75% 128.86x
Medical Advice Researchers 36.79% 127.96x
Liberal Think Tank Readers 41.45% 125.72x
Online Health Researchers 41.97% 124.26x
Composition Percentage: The overlap percentage between the Ivy League College Researchers audience and the Interest attribute.
Index: A comparison of the Ivy League College Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Ivy League College Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Ivy League College Researchers audience is Victoria's Secret.

Location Composition Index
Victoria's Secret 0.01% 1.21x
Carhartt 0.12% 1.10x
Composition Percentage: The overlap percentage between the Ivy League College Researchers audience and the Location attribute.
Index: A comparison of the Ivy League College Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Ivy League College Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Ivy League College Researchers audience is cornell.edu.

Website Composition Index
cornell.edu 27.31% 50.22x
bostonreview.net 1.16% 44.11x
ssrn.com 3.55% 42.37x
columbiaspectator.com 1.06% 42.15x
brennancenter.org 1.41% 41.13x
aei.org 1.84% 40.27x
thecrimson.com 4.61% 39.83x
brown.edu 1.46% 39.70x
thetaxadviser.com 2.02% 38.79x
springer.com 3.00% 38.47x
Composition Percentage: The overlap percentage between the Ivy League College Researchers audience and the Web attribute.
Index: A comparison of the Ivy League College Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Ivy League College Researchers audience is Legal Information Research Cluster.

Content Affinity Composition Index
Legal Information Research Cluster 20.21% 52.11x
Ireland Cluster 10.36% 31.32x
People Search 22.28% 31.00x
Travel Adventure 9.33% 30.06x
Healthcare - Dermatology & Aging 18.65% 29.09x
University Research 29.53% 29.00x
Medical Diagnostics 11.40% 27.91x
Assorted Topics (Family, Household Wellness, The Beach) 8.81% 26.62x
San Francisco Bay Area Cluster 19.69% 26.08x
Philanthropy - Nonprofits 0.66% 24.57x
Composition Percentage: The overlap percentage between the Ivy League College Researchers audience and the Content Affinity attribute.
Index: A comparison of the Ivy League College Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Ivy League College Researchers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male