Dstillery Audiences

IVY LEAGUE COLLEGE RESEARCHERS

Audience Size: 1.2 Million Devices

Explore the Ivy League College Researchers Audience

Below you'll find more information about the Ivy League College Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 1.2 million unique devices whose actions qualify for the Ivy League College Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Ivy League College Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Ivy League College Researchers audience is Cholesterol Researchers.

Interest Composition Index
Cholesterol Researchers 60.17% 131.94x
Eco-Conscious Consumers 58.61% 126.14x
Online Health Researchers 57.04% 123.00x
Financial News Readers 49.74% 120.38x
Executive and C-Suite 51.30% 119.46x
Liberal News Readers 50.61% 117.14x
Boston Trip Planners 51.83% 116.26x
Online Grammar Tool Users 58.61% 115.88x
Medical Advice Researchers 54.26% 115.50x
Running Enthusiasts 54.26% 115.08x
Composition Percentage: The overlap percentage between the Ivy League College Researchers audience and the Interest attribute.
Index: A comparison of the Ivy League College Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Ivy League College Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Ivy League College Researchers audience is Carhartt.

Location Composition Index
Carhartt 0.02% 0.32x
Composition Percentage: The overlap percentage between the Ivy League College Researchers audience and the Location attribute.
Index: A comparison of the Ivy League College Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Ivy League College Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Ivy League College Researchers audience is cornell.edu.

Website Composition Index
cornell.edu 10.19% 69.62x
jamanetwork.com 4.06% 63.36x
eurekalert.org 2.84% 61.36x
onlinelibrary.wiley.com 7.50% 59.85x
splcenter.org 2.55% 58.41x
aafp.org 4.72% 57.70x
citylab.com 2.94% 57.67x
rarediseases.org 2.62% 57.46x
fee.org 2.61% 57.46x
factcheck.org 2.66% 57.36x
Composition Percentage: The overlap percentage between the Ivy League College Researchers audience and the Web attribute.
Index: A comparison of the Ivy League College Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Ivy League College Researchers audience is Smart Travel.

Content Affinity Composition Index
Smart Travel 4.00% 45.71x
Video Content Sites 3.83% 43.72x
Healthcare - Dermatology & Aging 14.96% 40.04x
Law School 4.00% 39.87x
Ireland Cluster 11.13% 39.81x
New England Universities 4.87% 39.34x
Medical & Pharmaceutical Scholarship 7.13% 39.30x
Central California Cluster 6.09% 38.54x
Finance & Accounting Cluster 10.78% 37.15x
Assorted Topics (Viral Media, Paid Traffic) 4.35% 36.38x
Composition Percentage: The overlap percentage between the Ivy League College Researchers audience and the Content Affinity attribute.
Index: A comparison of the Ivy League College Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Ivy League College Researchers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female