Dstillery Audiences

JEWELRY & WATCH SHOPPERS

Audience Size: 5.4 Million Devices

Explore the Jewelry & Watch Shoppers Audience

Below you'll find more information about the Jewelry & Watch Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 5.4 million unique devices whose actions qualify for the Jewelry & Watch Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Jewelry & Watch Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Jewelry & Watch Shoppers audience is Engagement Ring Shoppers.

Interest Composition Index
Engagement Ring Shoppers 54.91% 26.18x
Discount Big Box Shoppers 44.71% 22.12x
Budget Grocery Shoppers 37.95% 21.60x
Big Box Shoppers 42.26% 21.56x
Department Store Shoppers 42.94% 21.42x
Home Decor Shoppers 45.14% 21.08x
Home Goods Supercenter Shoppers 41.01% 19.80x
Home Rug Shoppers 40.99% 19.80x
Bargain Shopping Researchers 33.35% 19.71x
Apartment Furniture Shoppers 39.61% 19.68x
Composition Percentage: The overlap percentage between the Jewelry & Watch Shoppers audience and the Interest attribute.
Index: A comparison of the Jewelry & Watch Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Jewelry & Watch Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Jewelry & Watch Shoppers audience is Chicos.

Location Composition Index
Chicos 0.05% 1.25x
Madewell 0.02% 1.23x
White House Black Market 0.05% 1.19x
Buckle 0.04% 1.19x
H&M 0.05% 1.16x
Hollister 0.04% 1.14x
Dressbarn 0.03% 1.14x
American Apparel 0.02% 1.11x
Tommy Bahama 0.01% 1.11x
Eddie Bauer 0.02% 1.11x
Composition Percentage: The overlap percentage between the Jewelry & Watch Shoppers audience and the Location attribute.
Index: A comparison of the Jewelry & Watch Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Jewelry & Watch Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Jewelry & Watch Shoppers audience is helzberg.com.

Website Composition Index
helzberg.com 1.97% 40.89x
authenticwatches.com 3.13% 34.81x
diamondnexus.com 2.77% 32.31x
toysrus.com 2.26% 31.53x
pandora.net 3.10% 28.50x
collectionsetc.com 1.12% 25.01x
kirklands.com 2.73% 23.91x
rue21.com 1.83% 23.47x
enterprise.com 1.55% 23.41x
weekly-ads.us 1.06% 23.35x
Composition Percentage: The overlap percentage between the Jewelry & Watch Shoppers audience and the Web attribute.
Index: A comparison of the Jewelry & Watch Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Jewelry & Watch Shoppers audience is Watches & Jewelry.

Content Affinity Composition Index
Watches & Jewelry 0.02% 23.50x
Diamonds & Precious Metals 3.43% 17.66x
Assorted Topics (Insurance, Travel, Viral Media) 0.01% 16.00x
Discount Shopping 1.64% 14.85x
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.15% 14.83x
Bridal Fashion 1.12% 14.73x
Watches Retail 2.71% 14.62x
Assorted Topics (Cooking, Games, Viral Media) 0.06% 14.20x
Higher-End Fashion Brands 0.51% 13.54x
Custom Gifts 2.73% 13.14x
Composition Percentage: The overlap percentage between the Jewelry & Watch Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Jewelry & Watch Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Jewelry & Watch Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female