Explore the Jewelry & Watch Shoppers Audience
Below you'll find more information about the Jewelry & Watch Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 4.3 million unique devices whose actions qualify for the Jewelry & Watch Shoppers audience.
INTERESTS
The Jewelry & Watch Shoppers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Jewelry & Watch Shoppers audience is Engagement Ring Shoppers.
| Interest | Composition | Index |
| Engagement Ring Shoppers | 57.39% | 35.13x |
| Discount Big Box Shoppers | 42.10% | 30.70x |
| Budget Grocery Shoppers | 38.36% | 29.33x |
| Big Box Shoppers | 42.03% | 29.22x |
| Home Decor Shoppers | 41.86% | 28.97x |
| Department Store Shoppers | 41.20% | 28.92x |
| Home Goods Supercenter Shoppers | 36.48% | 27.01x |
| Home Rug Shoppers | 36.47% | 27.00x |
| Bargain Shopping Researchers | 33.32% | 26.29x |
| Apartment Furniture Shoppers | 36.79% | 26.18x |
Composition Percentage:
The overlap percentage between the Jewelry & Watch Shoppers audience and the Interest attribute.
Index: A comparison of the Jewelry & Watch Shoppers audience to the internet population.
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APPAREL RETAILERS
The Jewelry & Watch Shoppers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Jewelry & Watch Shoppers audience is Lane Bryant.
| Location | Composition | Index |
| Lane Bryant | 0.05% | 1.39x |
| Bonobos | 0.01% | 1.30x |
| Buckle | 0.05% | 1.28x |
| Eddie Bauer | 0.02% | 1.23x |
| Hugo Boss | 0.03% | 1.23x |
| Dressbarn | 0.04% | 1.18x |
| White House Black Market | 0.06% | 1.17x |
| Zara | 0.02% | 1.17x |
| H&M | 0.05% | 1.16x |
| Jos A. Bank Clothiers | 0.04% | 1.16x |
Composition Percentage:
The overlap percentage between the Jewelry & Watch Shoppers audience and the Location attribute.
Index: A comparison of the Jewelry & Watch Shoppers audience to the internet population.
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WEBSITES
The Jewelry & Watch Shoppers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Jewelry & Watch Shoppers audience is helzberg.com.
| Website | Composition | Index |
| helzberg.com | 3.02% | 54.59x |
| gemvara.com | 1.21% | 46.94x |
| katespade.com | 1.49% | 44.38x |
| authenticwatches.com | 3.61% | 43.54x |
| toysrus.com | 4.45% | 42.76x |
| diamondnexus.com | 3.02% | 40.10x |
| pandora.net | 4.79% | 36.27x |
| clarksusa.com | 1.24% | 34.30x |
| jewelosco.com | 1.14% | 33.11x |
| bonton.com | 1.27% | 32.72x |
Composition Percentage:
The overlap percentage between the Jewelry & Watch Shoppers audience and the Web attribute.
Index: A comparison of the Jewelry & Watch Shoppers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Jewelry & Watch Shoppers audience is Watches & Jewelry.
| Content Affinity | Composition | Index |
| Watches & Jewelry | 0.03% | 29.92x |
| Diamonds & Precious Metals | 4.55% | 21.44x |
| Custom Gifts | 3.38% | 18.01x |
| Bridal Fashion | 1.60% | 17.99x |
| Discount Shopping | 2.83% | 17.95x |
| Higher-End Fashion Brands | 0.92% | 17.73x |
| Assorted Topics (Discount Stores, Sporting Goods, Viral Media) | 0.24% | 17.50x |
| Assorted Topics (Insurance, Travel, Viral Media) | 0.02% | 17.46x |
| Watches Retail | 3.50% | 17.26x |
| Assorted Topics (Cooking, Games, Viral Media) | 0.12% | 17.02x |
Composition Percentage:
The overlap percentage between the Jewelry & Watch Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Jewelry & Watch Shoppers audience to the internet population.
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DEMOGRAPHICS
The Jewelry & Watch Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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