Dstillery Audiences

JUNK FOOD LOVERS

Audience Size: 2.5 Million Devices

Explore the Junk Food Lovers Audience

Below you'll find more information about the Junk Food Lovers audience, broken down in different categories based on their digital and physical behaviors. These are 2.5 million unique devices whose actions qualify for the Junk Food Lovers audience.

Dstillery Crafted Audiences

INTERESTS

The Junk Food Lovers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Junk Food Lovers audience is Cholesterol Researchers.

Interest Composition Index
Cholesterol Researchers 52.55% 40.82x
TV Advertising Professionals 55.48% 40.52x
Mens Fitness Publication Readers 51.49% 37.91x
TV Junkies 53.95% 37.54x
Entertainment Industry Decision Makers 53.05% 37.44x
Liberal News Readers 49.01% 36.67x
Entertainment & Tabloid Magazine Readers 49.70% 35.34x
Advertising Professionals 51.17% 35.01x
Eco-Conscious Consumers 47.45% 34.59x
Orlando Activities Researchers 46.97% 33.92x
Composition Percentage: The overlap percentage between the Junk Food Lovers audience and the Interest attribute.
Index: A comparison of the Junk Food Lovers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Junk Food Lovers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Junk Food Lovers audience is Lane Bryant.

Location Composition Index
Lane Bryant 0.02% 1.52x
Gymboree 0.01% 1.44x
Old Navy 0.03% 1.31x
Mens Wearhouse 0.02% 1.27x
Victoria's Secret 0.02% 1.22x
Zumiez 0.01% 1.22x
Journeys 0.02% 1.22x
Maurices 0.02% 1.13x
White House Black Market 0.01% 1.12x
Buckle 0.01% 1.10x
Composition Percentage: The overlap percentage between the Junk Food Lovers audience and the Location attribute.
Index: A comparison of the Junk Food Lovers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Junk Food Lovers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Junk Food Lovers audience is adventuresinpoortaste.com.

Website Composition Index
adventuresinpoortaste.com 1.05% 36.20x
dorkly.com 1.14% 34.89x
care2.com 1.09% 32.67x
thisisinsider.com 13.01% 32.07x
connexionfrance.com 1.63% 32.05x
cruiselawnews.com 2.12% 31.82x
sci-news.com 1.33% 31.75x
brandeating.com 8.62% 31.56x
metalheadzone.com 4.61% 31.48x
japantoday.com 3.08% 31.16x
Composition Percentage: The overlap percentage between the Junk Food Lovers audience and the Web attribute.
Index: A comparison of the Junk Food Lovers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Junk Food Lovers audience is Assorted Topics (Safari, Health, Wellness, Sports).

Content Affinity Composition Index
Assorted Topics (Safari, Health, Wellness, Sports) 0.04% 19.42x
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) 0.13% 19.05x
Food Cluster 0.63% 18.58x
Assorted Topics (Toys, T-Shirts, Volvos) 0.08% 17.98x
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) 0.04% 17.48x
Memes & Comedy 0.13% 17.03x
Teaching Abroad 0.04% 16.77x
Roleplay & Fantasy Games 0.34% 16.10x
Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) 0.26% 15.15x
Video Content Sites 5.20% 15.01x
Composition Percentage: The overlap percentage between the Junk Food Lovers audience and the Content Affinity attribute.
Index: A comparison of the Junk Food Lovers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Junk Food Lovers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female