Dstillery Audiences

JUNK FOOD LOVERS

Audience Size: 2.1 Million Devices

Explore the Junk Food Lovers Audience

Below you'll find more information about the Junk Food Lovers audience, broken down in different categories based on their digital and physical behaviors. These are 2.1 million unique devices whose actions qualify for the Junk Food Lovers audience.

Dstillery Crafted Audiences

INTERESTS

The Junk Food Lovers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Junk Food Lovers audience is Cholesterol Researchers.

Interest Composition Index
Cholesterol Researchers 45.92% 58.25x
TV Junkies 39.17% 57.51x
TV Advertising Professionals 41.99% 56.71x
Orlando Activities Researchers 43.34% 54.74x
Entertainment Industry Decision Makers 37.75% 54.62x
Mens Fitness Publication Readers 39.78% 53.41x
Nashville Activity Researchers 42.38% 53.07x
Entertainment & Tabloid Magazine Readers 37.84% 51.78x
Texas Activity Researchers 36.83% 50.94x
Heartburn Sufferers 40.72% 49.94x
Composition Percentage: The overlap percentage between the Junk Food Lovers audience and the Interest attribute.
Index: A comparison of the Junk Food Lovers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Junk Food Lovers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Junk Food Lovers audience is Uniqlo.

Location Composition Index
Uniqlo 0.03% 1.76x
Jos A. Bank Clothiers 0.44% 1.52x
Bonobos 0.09% 1.51x
Supreme 0.02% 1.41x
Mens Wearhouse 0.65% 1.40x
Johnston and Murphy 0.18% 1.34x
Buckle 0.22% 1.26x
Belk 0.01% 1.25x
REI 0.02% 1.23x
White House Black Market 0.27% 1.22x
Composition Percentage: The overlap percentage between the Junk Food Lovers audience and the Location attribute.
Index: A comparison of the Junk Food Lovers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Junk Food Lovers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Junk Food Lovers audience is grubgrade.com.

Website Composition Index
grubgrade.com 1.02% 89.07x
whatsgoodattraderjoes.com 1.27% 72.79x
secretmenus.com 1.55% 53.42x
gawker.com 1.58% 48.28x
elfcosmetics.com 1.06% 47.86x
beautyeditor.ca 1.16% 44.69x
marvel.com 1.02% 44.65x
neogaf.com 1.20% 44.18x
kinja.com 1.75% 43.33x
tracking-board.com 1.21% 42.51x
Composition Percentage: The overlap percentage between the Junk Food Lovers audience and the Web attribute.
Index: A comparison of the Junk Food Lovers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Junk Food Lovers audience is Assorted Topics (Web Hosting, Fiction Storytelling, Research).

Content Affinity Composition Index
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.40% 26.71x
Food Cluster 6.77% 24.26x
Assorted Topics (Television, Origami, Men's Health) 0.29% 23.34x
As Seen On TV Products 0.15% 21.01x
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 0.77% 20.34x
Instagram Management 1.10% 20.31x
Nutrition & Diabetic Living 1.63% 19.56x
Celebrity Gossip 3.88% 19.53x
Healthy Eating Researchers 4.78% 18.79x
Assorted Topics (Toys, T-Shirts, Volvos) 0.35% 18.29x
Composition Percentage: The overlap percentage between the Junk Food Lovers audience and the Content Affinity attribute.
Index: A comparison of the Junk Food Lovers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Junk Food Lovers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female