Dstillery Audiences

JUNK FOOD LOVERS

Audience Size: 2.7 Million Devices

Explore the Junk Food Lovers Audience

Below you'll find more information about the Junk Food Lovers audience, broken down in different categories based on their digital and physical behaviors. These are 2.7 million unique devices whose actions qualify for the Junk Food Lovers audience.

Dstillery Crafted Audiences

INTERESTS

The Junk Food Lovers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Junk Food Lovers audience is Cholesterol Researchers.

Interest Composition Index
Cholesterol Researchers 49.56% 49.58x
TV Advertising Professionals 52.18% 48.68x
Mens Fitness Publication Readers 48.51% 45.00x
TV Junkies 51.82% 44.74x
Entertainment Industry Decision Makers 49.94% 44.70x
Liberal News Readers 48.90% 44.01x
Advertising Professionals 45.77% 42.90x
Entertainment & Tabloid Magazine Readers 49.23% 41.65x
Orlando Activities Researchers 38.87% 41.11x
Nashville Activity Researchers 40.61% 41.05x
Composition Percentage: The overlap percentage between the Junk Food Lovers audience and the Interest attribute.
Index: A comparison of the Junk Food Lovers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Junk Food Lovers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Junk Food Lovers audience is Michael Kors.

Location Composition Index
Michael Kors 0.01% 1.25x
Victoria's Secret 0.03% 1.25x
LOFT 0.02% 1.19x
Maurices 0.03% 1.18x
White House Black Market 0.02% 1.17x
Dressbarn 0.01% 1.15x
Gymboree 0.01% 1.11x
Jos A. Bank Clothiers 0.01% 1.10x
Gap 0.01% 1.09x
Lane Bryant 0.01% 1.04x
Composition Percentage: The overlap percentage between the Junk Food Lovers audience and the Location attribute.
Index: A comparison of the Junk Food Lovers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Junk Food Lovers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Junk Food Lovers audience is metalheadzone.com.

Website Composition Index
metalheadzone.com 2.34% 53.41x
powerpyx.com 1.12% 49.75x
newsarama.com 3.79% 49.05x
gamecrate.com 1.21% 48.49x
japantoday.com 1.08% 46.66x
popmatters.com 1.03% 46.59x
lordsofpain.net 1.42% 45.69x
bk.com 2.25% 44.09x
geek.com 3.00% 43.22x
allkpop.com 2.61% 42.45x
Composition Percentage: The overlap percentage between the Junk Food Lovers audience and the Web attribute.
Index: A comparison of the Junk Food Lovers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Junk Food Lovers audience is Phone & Computer Game Downloaders.

Content Affinity Composition Index
Phone & Computer Game Downloaders 0.14% 27.75x
London Tourism & Events 0.07% 24.74x
Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) 0.09% 24.48x
Roleplay & Fantasy Games 0.19% 23.22x
Custom Gifts 0.18% 20.79x
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 0.13% 20.30x
Ireland Cluster 7.19% 20.25x
Assorted Topics (Forum Hosting, Website Creation, Celebrity Photos, Humor) 0.57% 20.25x
Cub & Girl Scouts 0.07% 18.72x
Pharmacy 0.67% 18.42x
Composition Percentage: The overlap percentage between the Junk Food Lovers audience and the Content Affinity attribute.
Index: A comparison of the Junk Food Lovers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Junk Food Lovers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male