Dstillery Audiences

JUNK FOOD LOVERS

Audience Size: 2.4 Million Devices

Explore the Junk Food Lovers Audience

Below you'll find more information about the Junk Food Lovers audience, broken down in different categories based on their digital and physical behaviors. These are 2.4 million unique devices whose actions qualify for the Junk Food Lovers audience.

Dstillery Crafted Audiences

INTERESTS

The Junk Food Lovers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Junk Food Lovers audience is Cholesterol Researchers.

Interest Composition Index
Cholesterol Researchers 44.47% 61.12x
TV Junkies 39.07% 59.36x
Orlando Activities Researchers 42.77% 58.15x
Nashville Activity Researchers 41.55% 56.26x
Mens Fitness Publication Readers 39.97% 54.71x
TV Advertising Professionals 42.57% 54.18x
Texas Activity Researchers 36.95% 54.12x
Entertainment Industry Decision Makers 37.53% 53.37x
Bargain Shopping Researchers 36.49% 52.13x
Entertainment & Tabloid Magazine Readers 38.45% 52.03x
Composition Percentage: The overlap percentage between the Junk Food Lovers audience and the Interest attribute.
Index: A comparison of the Junk Food Lovers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Junk Food Lovers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Junk Food Lovers audience is Club Monaco.

Location Composition Index
Club Monaco 0.01% 1.61x
Ann Taylor 0.02% 1.40x
Jos A. Bank Clothiers 0.33% 1.40x
Bonobos 0.04% 1.39x
LOFT 0.07% 1.38x
Banana Republic 0.04% 1.38x
Levi Strauss 0.01% 1.34x
Mens Wearhouse 0.49% 1.28x
Urban Outfitters 0.05% 1.28x
Madewell 0.02% 1.26x
Composition Percentage: The overlap percentage between the Junk Food Lovers audience and the Location attribute.
Index: A comparison of the Junk Food Lovers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Junk Food Lovers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Junk Food Lovers audience is whatsgoodattraderjoes.com.

Website Composition Index
whatsgoodattraderjoes.com 1.18% 66.22x
secretmenus.com 1.62% 46.34x
theimpulsivebuy.com 1.40% 46.23x
gawker.com 1.69% 42.84x
elfcosmetics.com 1.15% 41.60x
allaboutthetea.com 1.94% 38.83x
brandeating.com 9.18% 38.76x
beautyeditor.ca 1.25% 38.68x
kinja.com 1.87% 38.63x
marvel.com 1.06% 38.60x
Composition Percentage: The overlap percentage between the Junk Food Lovers audience and the Web attribute.
Index: A comparison of the Junk Food Lovers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Junk Food Lovers audience is Assorted Topics (Web Hosting, Fiction Storytelling, Research).

Content Affinity Composition Index
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.41% 27.08x
Food Cluster 6.70% 24.38x
Assorted Topics (Television, Origami, Men's Health) 0.30% 22.53x
As Seen On TV Products 0.14% 21.13x
Nutrition & Diabetic Living 1.51% 20.24x
Assorted Topics (Toys, T-Shirts, Volvos) 0.32% 19.81x
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 0.74% 19.76x
Instagram Management 1.16% 19.42x
Celebrity Gossip 4.05% 19.14x
Feminism 1.55% 18.28x
Composition Percentage: The overlap percentage between the Junk Food Lovers audience and the Content Affinity attribute.
Index: A comparison of the Junk Food Lovers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Junk Food Lovers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female