Explore the Junk Food Lovers Audience
Below you'll find more information about the Junk Food Lovers audience, broken down in different categories based on their digital and physical behaviors. These are 3.7 million unique devices whose actions qualify for the Junk Food Lovers audience.
INTERESTS
The Junk Food Lovers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Junk Food Lovers audience is TV Advertising Professionals.
| Interest | Composition | Index |
| TV Advertising Professionals | 53.72% | 33.89x |
| Entertainment Industry Decision Makers | 48.84% | 33.23x |
| TV Junkies | 52.78% | 32.80x |
| Mens Fitness Publication Readers | 51.52% | 32.57x |
| Cholesterol Researchers | 58.61% | 32.01x |
| Entertainment & Tabloid Magazine Readers | 47.72% | 30.88x |
| Orlando Activities Researchers | 51.68% | 30.24x |
| Home Design and Living Publication Readers | 47.30% | 29.80x |
| Women's Fitness Enthusiasts | 47.48% | 29.63x |
| Liberal News Readers | 49.83% | 29.53x |
Composition Percentage:
The overlap percentage between the Junk Food Lovers audience and the Interest attribute.
Index: A comparison of the Junk Food Lovers audience to the internet population.
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APPAREL RETAILERS
The Junk Food Lovers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Junk Food Lovers audience is Forever 21.
| Location | Composition | Index |
| Forever 21 | 0.04% | 1.22x |
| Talbots | 0.03% | 1.13x |
| Bonobos | 0.01% | 1.13x |
| Dressbarn | 0.03% | 1.12x |
| Jos A. Bank Clothiers | 0.04% | 1.11x |
| Buckle | 0.04% | 1.11x |
| Hollister | 0.04% | 1.11x |
| Mens Wearhouse | 0.06% | 1.10x |
| Carhartt | 0.29% | 1.10x |
| Free People | 0.02% | 1.10x |
Composition Percentage:
The overlap percentage between the Junk Food Lovers audience and the Location attribute.
Index: A comparison of the Junk Food Lovers audience to the internet population.
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WEBSITES
The Junk Food Lovers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Junk Food Lovers audience is xojane.com.
| Website | Composition | Index |
| xojane.com | 1.49% | 29.18x |
| nrn.com | 1.09% | 28.79x |
| gonintendo.com | 1.45% | 28.55x |
| brandeating.com | 9.13% | 27.30x |
| onesignal.com | 2.40% | 26.79x |
| supermarketnews.com | 1.08% | 26.56x |
| plantbasednews.org | 1.36% | 26.37x |
| tamaratattles.com | 2.97% | 25.94x |
| petful.com | 1.27% | 25.64x |
| tbo.com | 1.32% | 25.17x |
Composition Percentage:
The overlap percentage between the Junk Food Lovers audience and the Web attribute.
Index: A comparison of the Junk Food Lovers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Junk Food Lovers audience is Assorted Topics (Web Hosting, Fiction Storytelling, Research).
| Content Affinity | Composition | Index |
| Assorted Topics (Web Hosting, Fiction Storytelling, Research) | 0.12% | 20.84x |
| Content Streamers & Downloaders | 0.03% | 17.84x |
| Food Cluster | 2.41% | 17.54x |
| Instagram Management | 0.29% | 15.72x |
| As Seen On TV Products | 0.04% | 14.80x |
| Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) | 0.40% | 14.52x |
| Assorted Topics (Toys, T-Shirts, Volvos) | 0.16% | 14.41x |
| Australia & New Zealand Media | 4.54% | 14.28x |
| Nutrition & Diabetic Living | 0.89% | 14.27x |
| Consumer Packaged Goods | 11.85% | 14.21x |
Composition Percentage:
The overlap percentage between the Junk Food Lovers audience and the Content Affinity attribute.
Index: A comparison of the Junk Food Lovers audience to the internet population.
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DEMOGRAPHICS
The Junk Food Lovers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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