Dstillery Audiences

JUNK FOOD LOVERS

Audience Size: 3.7 Million Devices

Explore the Junk Food Lovers Audience

Below you'll find more information about the Junk Food Lovers audience, broken down in different categories based on their digital and physical behaviors. These are 3.7 million unique devices whose actions qualify for the Junk Food Lovers audience.

Dstillery Crafted Audiences

INTERESTS

The Junk Food Lovers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Junk Food Lovers audience is TV Advertising Professionals.

Interest Composition Index
TV Advertising Professionals 53.72% 33.89x
Entertainment Industry Decision Makers 48.84% 33.23x
TV Junkies 52.78% 32.80x
Mens Fitness Publication Readers 51.52% 32.57x
Cholesterol Researchers 58.61% 32.01x
Entertainment & Tabloid Magazine Readers 47.72% 30.88x
Orlando Activities Researchers 51.68% 30.24x
Home Design and Living Publication Readers 47.30% 29.80x
Women's Fitness Enthusiasts 47.48% 29.63x
Liberal News Readers 49.83% 29.53x
Composition Percentage: The overlap percentage between the Junk Food Lovers audience and the Interest attribute.
Index: A comparison of the Junk Food Lovers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Junk Food Lovers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Junk Food Lovers audience is Forever 21.

Location Composition Index
Forever 21 0.04% 1.22x
Talbots 0.03% 1.13x
Bonobos 0.01% 1.13x
Dressbarn 0.03% 1.12x
Jos A. Bank Clothiers 0.04% 1.11x
Buckle 0.04% 1.11x
Hollister 0.04% 1.11x
Mens Wearhouse 0.06% 1.10x
Carhartt 0.29% 1.10x
Free People 0.02% 1.10x
Composition Percentage: The overlap percentage between the Junk Food Lovers audience and the Location attribute.
Index: A comparison of the Junk Food Lovers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Junk Food Lovers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Junk Food Lovers audience is xojane.com.

Website Composition Index
xojane.com 1.49% 29.18x
nrn.com 1.09% 28.79x
gonintendo.com 1.45% 28.55x
brandeating.com 9.13% 27.30x
onesignal.com 2.40% 26.79x
supermarketnews.com 1.08% 26.56x
plantbasednews.org 1.36% 26.37x
tamaratattles.com 2.97% 25.94x
petful.com 1.27% 25.64x
tbo.com 1.32% 25.17x
Composition Percentage: The overlap percentage between the Junk Food Lovers audience and the Web attribute.
Index: A comparison of the Junk Food Lovers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Junk Food Lovers audience is Assorted Topics (Web Hosting, Fiction Storytelling, Research).

Content Affinity Composition Index
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.12% 20.84x
Content Streamers & Downloaders 0.03% 17.84x
Food Cluster 2.41% 17.54x
Instagram Management 0.29% 15.72x
As Seen On TV Products 0.04% 14.80x
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 0.40% 14.52x
Assorted Topics (Toys, T-Shirts, Volvos) 0.16% 14.41x
Australia & New Zealand Media 4.54% 14.28x
Nutrition & Diabetic Living 0.89% 14.27x
Consumer Packaged Goods 11.85% 14.21x
Composition Percentage: The overlap percentage between the Junk Food Lovers audience and the Content Affinity attribute.
Index: A comparison of the Junk Food Lovers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Junk Food Lovers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female