Dstillery Audiences

JUNK FOOD LOVERS

Audience Size: 2.6 Million Devices

Explore the Junk Food Lovers Audience

Below you'll find more information about the Junk Food Lovers audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the Junk Food Lovers audience.

Dstillery Crafted Audiences

INTERESTS

The Junk Food Lovers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Junk Food Lovers audience is TV Junkies.

Interest Composition Index
TV Junkies 35.90% 33.96x
Cholesterol Researchers 43.31% 33.95x
TV Advertising Professionals 39.22% 31.89x
Mens Fitness Publication Readers 38.23% 31.32x
Nashville Activity Researchers 45.38% 30.70x
Entertainment Industry Decision Makers 36.71% 30.67x
Orlando Activities Researchers 45.99% 30.54x
Texas Activity Researchers 39.29% 29.95x
Entertainment & Tabloid Magazine Readers 36.72% 29.45x
Bargain Shopping Researchers 38.19% 28.88x
Composition Percentage: The overlap percentage between the Junk Food Lovers audience and the Interest attribute.
Index: A comparison of the Junk Food Lovers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Junk Food Lovers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Junk Food Lovers audience is Columbia.

Location Composition Index
Columbia 0.02% 1.60x
Club Monaco 0.01% 1.54x
Kate Spade 0.03% 1.51x
Madewell 0.03% 1.44x
Calvin Klein 0.01% 1.43x
Levi Strauss 0.02% 1.41x
Uniqlo 0.02% 1.41x
American Apparel 0.05% 1.40x
Joe's Jeans 0.01% 1.35x
Urban Outfitters 0.07% 1.34x
Composition Percentage: The overlap percentage between the Junk Food Lovers audience and the Location attribute.
Index: A comparison of the Junk Food Lovers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Junk Food Lovers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Junk Food Lovers audience is whatsgoodattraderjoes.com.

Website Composition Index
whatsgoodattraderjoes.com 1.25% 81.63x
theimpulsivebuy.com 1.35% 64.86x
secretmenus.com 1.87% 56.11x
gawker.com 1.96% 52.14x
elfcosmetics.com 1.37% 50.11x
brandeating.com 8.34% 48.41x
kinja.com 2.17% 46.93x
allaboutthetea.com 2.12% 46.81x
beautyeditor.ca 1.51% 46.49x
lookhuman.com 1.17% 45.17x
Composition Percentage: The overlap percentage between the Junk Food Lovers audience and the Web attribute.
Index: A comparison of the Junk Food Lovers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Junk Food Lovers audience is Assorted Topics (Web Hosting, Fiction Storytelling, Research).

Content Affinity Composition Index
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.44% 22.01x
Food Cluster 7.20% 20.88x
Assorted Topics (Television, Origami, Men's Health) 0.32% 18.88x
Assorted Topics (Toys, T-Shirts, Volvos) 0.35% 18.37x
As Seen On TV Products 0.16% 18.29x
Instagram Management 1.28% 16.96x
Nutrition & Diabetic Living 1.39% 16.89x
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 0.72% 16.81x
Feminism 1.56% 15.69x
Pet Forums 3.41% 15.53x
Composition Percentage: The overlap percentage between the Junk Food Lovers audience and the Content Affinity attribute.
Index: A comparison of the Junk Food Lovers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Junk Food Lovers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female