Dstillery Audiences

JUNK FOOD LOVERS

Audience Size: 1.8 Million Devices

Explore the Junk Food Lovers Audience

Below you'll find more information about the Junk Food Lovers audience, broken down in different categories based on their digital and physical behaviors. These are 1.8 million unique devices whose actions qualify for the Junk Food Lovers audience.

Dstillery Crafted Audiences

INTERESTS

The Junk Food Lovers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Junk Food Lovers audience is Cholesterol Researchers.

Interest Composition Index
Cholesterol Researchers 50.84% 60.98x
TV Advertising Professionals 55.12% 59.86x
Mens Fitness Publication Readers 50.38% 56.29x
TV Junkies 52.54% 55.92x
Entertainment Industry Decision Makers 53.14% 55.03x
Liberal News Readers 48.44% 54.80x
Advertising Professionals 50.07% 52.72x
Eco-Conscious Consumers 45.15% 51.29x
Boston Trip Planners 44.71% 50.88x
Entertainment & Tabloid Magazine Readers 52.19% 50.86x
Composition Percentage: The overlap percentage between the Junk Food Lovers audience and the Interest attribute.
Index: A comparison of the Junk Food Lovers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Junk Food Lovers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Junk Food Lovers audience is Express.

Location Composition Index
Express 0.02% 1.25x
Carhartt 0.12% 1.04x
Victoria's Secret 0.02% 1.01x
Journeys 0.02% 1.00x
Old Navy 0.02% 0.98x
Buckle 0.01% 0.92x
Maurices 0.01% 0.87x
The Childrens Place 0.01% 0.80x
Composition Percentage: The overlap percentage between the Junk Food Lovers audience and the Location attribute.
Index: A comparison of the Junk Food Lovers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Junk Food Lovers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Junk Food Lovers audience is metalheadzone.com.

Website Composition Index
metalheadzone.com 4.13% 48.80x
sci-news.com 1.03% 46.99x
thisisinsider.com 8.05% 46.87x
cruiselawnews.com 1.54% 46.27x
japantoday.com 2.44% 45.74x
maravipost.com 1.31% 45.67x
powerpyx.com 2.56% 45.22x
onenewsnow.com 1.38% 44.51x
sciencenews.org 1.57% 43.86x
stevehoffman.tv 1.10% 43.57x
Composition Percentage: The overlap percentage between the Junk Food Lovers audience and the Web attribute.
Index: A comparison of the Junk Food Lovers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Junk Food Lovers audience is London Tourism & Events.

Content Affinity Composition Index
London Tourism & Events 0.15% 28.77x
Phone & Computer Game Downloaders 0.43% 27.00x
Memes & Comedy 0.09% 25.68x
Assorted Topics (Comics, Architecture, Fine Spirits, Sports) 0.19% 25.37x
Roleplay & Fantasy Games 0.30% 25.13x
Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) 0.21% 24.37x
Food Cluster 0.30% 23.72x
Video Content Sites 3.94% 22.41x
Ireland Cluster 10.00% 22.20x
Australia & New Zealand Media 3.41% 21.43x
Composition Percentage: The overlap percentage between the Junk Food Lovers audience and the Content Affinity attribute.
Index: A comparison of the Junk Food Lovers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Junk Food Lovers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female