Explore the Junk Food Lovers Audience
Below you'll find more information about the Junk Food Lovers audience, broken down in different categories based on their digital and physical behaviors. These are 2.9 million unique devices whose actions qualify for the Junk Food Lovers audience.
INTERESTS
The Junk Food Lovers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Junk Food Lovers audience is Cholesterol Researchers.
| Interest | Composition | Index |
| Cholesterol Researchers | 38.38% | 28.97x |
| TV Junkies | 33.67% | 28.57x |
| Mens Fitness Publication Readers | 34.95% | 27.04x |
| TV Advertising Professionals | 36.21% | 27.03x |
| Entertainment Industry Decision Makers | 34.66% | 25.71x |
| Entertainment & Tabloid Magazine Readers | 33.58% | 25.21x |
| Fast Food Lovers | 42.11% | 24.86x |
| Women's Fitness Enthusiasts | 33.98% | 24.74x |
| Bargain Shopping Researchers | 36.19% | 24.54x |
| Liberal News Readers | 28.34% | 24.03x |
Composition Percentage:
The overlap percentage between the Junk Food Lovers audience and the Interest attribute.
Index: A comparison of the Junk Food Lovers audience to the internet population.
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APPAREL RETAILERS
The Junk Food Lovers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Junk Food Lovers audience is Supreme.
| Location | Composition | Index |
| Supreme | 0.01% | 1.56x |
| Patagonia | 0.01% | 1.27x |
| REI | 0.02% | 1.26x |
| Urban Outfitters | 0.04% | 1.24x |
| American Apparel | 0.03% | 1.20x |
| Club Monaco | 0.01% | 1.13x |
| Express | 0.03% | 1.09x |
| H&M | 0.03% | 1.07x |
| LOFT | 0.04% | 1.05x |
| Zara | 0.02% | 1.03x |
Composition Percentage:
The overlap percentage between the Junk Food Lovers audience and the Location attribute.
Index: A comparison of the Junk Food Lovers audience to the internet population.
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WEBSITES
The Junk Food Lovers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Junk Food Lovers audience is whatsgoodattraderjoes.com.
| Website | Composition | Index |
| whatsgoodattraderjoes.com | 1.15% | 74.14x |
| theimpulsivebuy.com | 1.25% | 61.91x |
| secretmenus.com | 2.09% | 46.42x |
| brandeating.com | 7.38% | 44.78x |
| moviepilot.com | 1.05% | 43.68x |
| gawker.com | 2.21% | 43.30x |
| elfcosmetics.com | 1.56% | 40.65x |
| toofaced.com | 1.04% | 40.01x |
| breyers.com | 2.00% | 39.22x |
| kinja.com | 2.44% | 38.64x |
Composition Percentage:
The overlap percentage between the Junk Food Lovers audience and the Web attribute.
Index: A comparison of the Junk Food Lovers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Junk Food Lovers audience is Food Cluster.
| Content Affinity | Composition | Index |
| Food Cluster | 7.40% | 18.47x |
| Assorted Topics #11365 (Web Hosting, Fiction Storytelling, Research) | 0.45% | 17.03x |
| Assorted Topics #11273 (Television, Origami, Men's Health) | 0.33% | 16.33x |
| Assorted Topics #11499 (Toys, T-Shirts, Volvos) | 0.38% | 15.41x |
| Assorted Topics #11418 (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) | 0.62% | 14.97x |
| As Seen On TV Products | 0.16% | 14.62x |
| Feminism | 1.57% | 14.42x |
| Instagram Management | 1.34% | 13.88x |
| Movie Reviews | 12.80% | 13.53x |
| Beauty & Cosmetics | 4.93% | 13.41x |
Composition Percentage:
The overlap percentage between the Junk Food Lovers audience and the Content Affinity attribute.
Index: A comparison of the Junk Food Lovers audience to the internet population.
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DEMOGRAPHICS
The Junk Food Lovers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female
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