Dstillery Audiences

JUNK FOOD LOVERS

Audience Size: 2.9 Million Devices

Explore the Junk Food Lovers Audience

Below you'll find more information about the Junk Food Lovers audience, broken down in different categories based on their digital and physical behaviors. These are 2.9 million unique devices whose actions qualify for the Junk Food Lovers audience.

Dstillery Crafted Audiences

INTERESTS

The Junk Food Lovers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Junk Food Lovers audience is Cholesterol Researchers.

Interest Composition Index
Cholesterol Researchers 38.38% 28.97x
TV Junkies 33.67% 28.57x
Mens Fitness Publication Readers 34.95% 27.04x
TV Advertising Professionals 36.21% 27.03x
Entertainment Industry Decision Makers 34.66% 25.71x
Entertainment & Tabloid Magazine Readers 33.58% 25.21x
Fast Food Lovers 42.11% 24.86x
Women's Fitness Enthusiasts 33.98% 24.74x
Bargain Shopping Researchers 36.19% 24.54x
Liberal News Readers 28.34% 24.03x
Composition Percentage: The overlap percentage between the Junk Food Lovers audience and the Interest attribute.
Index: A comparison of the Junk Food Lovers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Junk Food Lovers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Junk Food Lovers audience is Supreme.

Location Composition Index
Supreme 0.01% 1.56x
Patagonia 0.01% 1.27x
REI 0.02% 1.26x
Urban Outfitters 0.04% 1.24x
American Apparel 0.03% 1.20x
Club Monaco 0.01% 1.13x
Express 0.03% 1.09x
H&M 0.03% 1.07x
LOFT 0.04% 1.05x
Zara 0.02% 1.03x
Composition Percentage: The overlap percentage between the Junk Food Lovers audience and the Location attribute.
Index: A comparison of the Junk Food Lovers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Junk Food Lovers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Junk Food Lovers audience is whatsgoodattraderjoes.com.

Website Composition Index
whatsgoodattraderjoes.com 1.15% 74.14x
theimpulsivebuy.com 1.25% 61.91x
secretmenus.com 2.09% 46.42x
brandeating.com 7.38% 44.78x
moviepilot.com 1.05% 43.68x
gawker.com 2.21% 43.30x
elfcosmetics.com 1.56% 40.65x
toofaced.com 1.04% 40.01x
breyers.com 2.00% 39.22x
kinja.com 2.44% 38.64x
Composition Percentage: The overlap percentage between the Junk Food Lovers audience and the Web attribute.
Index: A comparison of the Junk Food Lovers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Junk Food Lovers audience is Food Cluster.

Content Affinity Composition Index
Food Cluster 7.40% 18.47x
Assorted Topics #11365 (Web Hosting, Fiction Storytelling, Research) 0.45% 17.03x
Assorted Topics #11273 (Television, Origami, Men's Health) 0.33% 16.33x
Assorted Topics #11499 (Toys, T-Shirts, Volvos) 0.38% 15.41x
Assorted Topics #11418 (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 0.62% 14.97x
As Seen On TV Products 0.16% 14.62x
Feminism 1.57% 14.42x
Instagram Management 1.34% 13.88x
Movie Reviews 12.80% 13.53x
Beauty & Cosmetics 4.93% 13.41x
Composition Percentage: The overlap percentage between the Junk Food Lovers audience and the Content Affinity attribute.
Index: A comparison of the Junk Food Lovers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Junk Food Lovers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female