Dstillery Audiences

JUNK FOOD LOVERS

Audience Size: 792.7 Thousand Devices

Explore the Junk Food Lovers Audience

Below you'll find more information about the Junk Food Lovers audience, broken down in different categories based on their digital and physical behaviors. These are 792.7 thousand unique devices whose actions qualify for the Junk Food Lovers audience.

Dstillery Crafted Audiences

INTERESTS

The Junk Food Lovers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Junk Food Lovers audience is Retired Government Employees.

Interest Composition Index
Retired Government Employees 17.66% 67.51x
Women’s Lifestyle Blogs Researchers 13.63% 59.17x
TV Advertising Professionals 31.82% 57.45x
Mens Fitness Publication Readers 25.52% 54.75x
Advertising Professionals 31.99% 50.42x
Fitness Enthusiasts 23.47% 48.50x
Men's Health Researchers 20.05% 46.48x
Entertainment Industry Decision Makers 33.54% 46.11x
Ocean Activists 16.19% 45.97x
United Kingdom News Readers 21.14% 44.78x
Composition Percentage: The overlap percentage between the Junk Food Lovers audience and the Interest attribute.
Index: A comparison of the Junk Food Lovers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Junk Food Lovers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Junk Food Lovers audience is Dressbarn.

Location Composition Index
Dressbarn 0.01% 1.84x
Urban Outfitters 0.01% 1.36x
Mens Wearhouse 0.01% 1.33x
Journeys 0.01% 1.33x
Maurices 0.03% 1.22x
Gymboree 0.01% 1.00x
Composition Percentage: The overlap percentage between the Junk Food Lovers audience and the Location attribute.
Index: A comparison of the Junk Food Lovers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Junk Food Lovers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Junk Food Lovers audience is wikia.com.

Website Composition Index
wikia.com 1.06% 47.24x
avantisvideo.com 12.64% 45.57x
showbiz411.com 1.17% 43.32x
brandeating.com 4.87% 43.05x
chowhound.com 2.11% 41.95x
sendtonews.com 3.78% 40.70x
wwe.com 3.38% 39.31x
gossipcop.com 1.67% 38.51x
talkingchop.com 1.12% 36.56x
gamepedia.com 1.60% 35.85x
Composition Percentage: The overlap percentage between the Junk Food Lovers audience and the Web attribute.
Index: A comparison of the Junk Food Lovers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Junk Food Lovers audience is Beauty & Cosmetics.

Content Affinity Composition Index
Beauty & Cosmetics 0.21% 22.20x
Travel, Food, Fashion & Fitness 1.36% 19.00x
Assorted Topics (Art, Photography, Fashion, Paranormal Activity) 6.27% 18.18x
Nature & Wildlife 1.78% 17.27x
Australia & New Zealand Media 2.22% 16.91x
Studio & Franchise Video Game Players 3.68% 16.74x
Collectibles - Toys & Collectibles 13.13% 16.68x
Assorted Topics (Viral Media, Paid Traffic) 12.88% 15.64x
Perfume, Makeup & Cosmetics 0.29% 15.62x
Canada Consumer Product Cluster 0.68% 15.32x
Composition Percentage: The overlap percentage between the Junk Food Lovers audience and the Content Affinity attribute.
Index: A comparison of the Junk Food Lovers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Junk Food Lovers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male