Dstillery Audiences

JUNK FOOD LOVERS

Audience Size: 1.8 Million Devices

Explore the Junk Food Lovers Audience

Below you'll find more information about the Junk Food Lovers audience, broken down in different categories based on their digital and physical behaviors. These are 1.8 million unique devices whose actions qualify for the Junk Food Lovers audience.

Dstillery Crafted Audiences

INTERESTS

The Junk Food Lovers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Junk Food Lovers audience is Cholesterol Researchers.

Interest Composition Index
Cholesterol Researchers 45.26% 54.54x
TV Advertising Professionals 48.65% 52.15x
Mens Fitness Publication Readers 45.44% 48.58x
TV Junkies 46.98% 48.00x
Entertainment Industry Decision Makers 47.29% 47.66x
Liberal News Readers 45.94% 46.81x
Advertising Professionals 42.89% 44.68x
Eco-Conscious Consumers 39.80% 44.43x
Nashville Activity Researchers 38.13% 44.34x
Entertainment & Tabloid Magazine Readers 45.75% 44.34x
Composition Percentage: The overlap percentage between the Junk Food Lovers audience and the Interest attribute.
Index: A comparison of the Junk Food Lovers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Junk Food Lovers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Junk Food Lovers audience is Express.

Location Composition Index
Express 0.03% 1.43x
J. Crew 0.01% 1.40x
Aeropostale 0.02% 1.38x
Michael Kors 0.01% 1.31x
Victoria's Secret 0.03% 1.20x
Banana Republic 0.02% 1.19x
Dressbarn 0.02% 1.16x
Lane Bryant 0.02% 1.16x
Maurices 0.04% 1.12x
Jos A. Bank Clothiers 0.02% 1.11x
Composition Percentage: The overlap percentage between the Junk Food Lovers audience and the Location attribute.
Index: A comparison of the Junk Food Lovers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Junk Food Lovers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Junk Food Lovers audience is newsarama.com.

Website Composition Index
newsarama.com 2.51% 52.79x
manrepeller.com 1.91% 45.65x
allkpop.com 1.68% 44.90x
geek.com 1.34% 44.61x
allhiphop.com 1.36% 43.64x
androidpolice.com 1.74% 42.79x
alternativenation.net 6.41% 40.69x
ccn.com 8.78% 40.42x
theimpulsivebuy.com 1.24% 39.84x
prowrestlingsheet.com 2.98% 39.36x
Composition Percentage: The overlap percentage between the Junk Food Lovers audience and the Web attribute.
Index: A comparison of the Junk Food Lovers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Junk Food Lovers audience is Custom Gifts.

Content Affinity Composition Index
Custom Gifts 0.08% 22.89x
Roleplay & Fantasy Games 0.11% 22.84x
Disease Cluster 0.06% 19.94x
Ireland Cluster 5.59% 18.99x
Pharmacy 0.31% 18.86x
Assorted Topics (Forum Hosting, Website Creation, Celebrity Photos, Humor) 0.32% 18.83x
Australia & New Zealand Media 2.41% 18.70x
Perfume, Makeup & Cosmetics 0.35% 18.03x
Video Content Sites 0.96% 17.47x
Diabetes Research 0.13% 17.45x
Composition Percentage: The overlap percentage between the Junk Food Lovers audience and the Content Affinity attribute.
Index: A comparison of the Junk Food Lovers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Junk Food Lovers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male