Dstillery Audiences

JUNK FOOD LOVERS

Audience Size: 2.9 Million Devices

Explore the Junk Food Lovers Audience

Below you'll find more information about the Junk Food Lovers audience, broken down in different categories based on their digital and physical behaviors. These are 2.9 million unique devices whose actions qualify for the Junk Food Lovers audience.

Dstillery Crafted Audiences

INTERESTS

The Junk Food Lovers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Junk Food Lovers audience is Cholesterol Researchers.

Interest Composition Index
Cholesterol Researchers 35.90% 27.07x
TV Junkies 31.04% 26.80x
Mens Fitness Publication Readers 32.88% 25.44x
TV Advertising Professionals 34.61% 24.99x
Entertainment Industry Decision Makers 33.55% 23.88x
Fast Food Lovers 41.91% 23.83x
Entertainment & Tabloid Magazine Readers 32.09% 23.49x
Women's Fitness Enthusiasts 32.50% 23.16x
Bargain Shopping Researchers 32.77% 23.01x
Liberal News Readers 26.45% 22.57x
Composition Percentage: The overlap percentage between the Junk Food Lovers audience and the Interest attribute.
Index: A comparison of the Junk Food Lovers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Junk Food Lovers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Junk Food Lovers audience is Levi Strauss.

Location Composition Index
Levi Strauss 0.01% 1.54x
Intermix 0.01% 1.32x
Eddie Bauer 0.01% 1.23x
REI 0.02% 1.20x
American Apparel 0.03% 1.18x
Madewell 0.01% 1.17x
Zara 0.02% 1.15x
Forever 21 0.04% 1.12x
Ann Taylor 0.02% 1.12x
Chicos 0.04% 1.11x
Composition Percentage: The overlap percentage between the Junk Food Lovers audience and the Location attribute.
Index: A comparison of the Junk Food Lovers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Junk Food Lovers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Junk Food Lovers audience is grubgrade.com.

Website Composition Index
grubgrade.com 0.85% 109.92x
whatsgoodattraderjoes.com 1.11% 79.35x
theimpulsivebuy.com 1.26% 63.61x
thirstydudes.com 0.22% 59.85x
misshaus.com 0.12% 55.44x
boboli.com 0.13% 55.11x
budgetbeautyblog.com 0.29% 54.82x
shopwell.com 0.10% 54.21x
supermarketguru.com 0.18% 54.03x
mcuexchange.com 0.14% 53.38x
Composition Percentage: The overlap percentage between the Junk Food Lovers audience and the Web attribute.
Index: A comparison of the Junk Food Lovers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Junk Food Lovers audience is Food Cluster.

Content Affinity Composition Index
Food Cluster 7.15% 17.49x
Assorted Topics #11365 (Web Hosting, Fiction Storytelling, Research) 0.44% 15.80x
Assorted Topics #11273 (Television, Origami, Men's Health) 0.31% 15.34x
Assorted Topics #11499 (Toys, T-Shirts, Volvos) 0.38% 14.39x
Assorted Topics #11418 (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 0.50% 14.39x
Feminism 1.59% 13.99x
As Seen On TV Products 0.15% 13.40x
Movie Reviews 11.32% 13.33x
Instagram Management 1.38% 13.00x
Local & Travel England - East Midlands 0.20% 12.94x
Composition Percentage: The overlap percentage between the Junk Food Lovers audience and the Content Affinity attribute.
Index: A comparison of the Junk Food Lovers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Junk Food Lovers audience resonates most for the following age and income brackets.
Age
18-24
Income
$150,000-$249,999