Dstillery Audiences

JUNK FOOD LOVERS

Audience Size: 1.9 Million Devices

Explore the Junk Food Lovers Audience

Below you'll find more information about the Junk Food Lovers audience, broken down in different categories based on their digital and physical behaviors. These are 1.9 million unique devices whose actions qualify for the Junk Food Lovers audience.

Dstillery Crafted Audiences

INTERESTS

The Junk Food Lovers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Junk Food Lovers audience is Cholesterol Researchers.

Interest Composition Index
Cholesterol Researchers 48.29% 56.20x
TV Advertising Professionals 51.64% 54.60x
Mens Fitness Publication Readers 47.88% 51.49x
Entertainment Industry Decision Makers 49.46% 50.31x
TV Junkies 51.66% 50.28x
Liberal News Readers 48.43% 49.72x
Advertising Professionals 46.29% 47.95x
Orlando Activities Researchers 38.69% 46.69x
Eco-Conscious Consumers 43.28% 46.57x
Nashville Activity Researchers 40.18% 46.57x
Composition Percentage: The overlap percentage between the Junk Food Lovers audience and the Interest attribute.
Index: A comparison of the Junk Food Lovers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Junk Food Lovers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Junk Food Lovers audience is Old Navy.

Location Composition Index
Old Navy 0.01% 1.86x
Carhartt 0.05% 0.93x
Composition Percentage: The overlap percentage between the Junk Food Lovers audience and the Location attribute.
Index: A comparison of the Junk Food Lovers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Junk Food Lovers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Junk Food Lovers audience is metalheadzone.com.

Website Composition Index
metalheadzone.com 3.06% 52.36x
thisisinsider.com 1.98% 49.53x
powerpyx.com 1.72% 49.13x
ampproject.org 4.88% 48.86x
newsarama.com 5.18% 47.75x
gamecrate.com 1.75% 47.12x
japantoday.com 1.62% 46.61x
shacknews.com 1.40% 44.38x
popmatters.com 1.34% 43.95x
lordsofpain.net 1.89% 43.83x
Composition Percentage: The overlap percentage between the Junk Food Lovers audience and the Web attribute.
Index: A comparison of the Junk Food Lovers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Junk Food Lovers audience is Phone & Computer Game Downloaders.

Content Affinity Composition Index
Phone & Computer Game Downloaders 0.26% 32.82x
Assorted Topics (Comics, Architecture, Fine Spirits, Sports) 0.10% 30.76x
London Tourism & Events 0.11% 25.44x
Food Cluster 0.19% 24.86x
Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) 0.13% 24.42x
Roleplay & Fantasy Games 0.23% 23.93x
Online Ticket Buyers 2.27% 21.95x
Assorted Topics (Forum Hosting, Website Creation, Celebrity Photos, Humor) 0.85% 21.82x
Custom Gifts 0.30% 21.57x
Ireland Cluster 8.02% 21.18x
Composition Percentage: The overlap percentage between the Junk Food Lovers audience and the Content Affinity attribute.
Index: A comparison of the Junk Food Lovers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Junk Food Lovers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male