Explore the Junk Food Lovers Audience
Below you'll find more information about the Junk Food Lovers audience, broken down in different categories based on their digital and physical behaviors. These are 2.5 million unique devices whose actions qualify for the Junk Food Lovers audience.
INTERESTS
The Junk Food Lovers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Junk Food Lovers audience is Cholesterol Researchers.
| Interest | Composition | Index |
| Cholesterol Researchers | 52.55% | 40.82x |
| TV Advertising Professionals | 55.48% | 40.52x |
| Mens Fitness Publication Readers | 51.49% | 37.91x |
| TV Junkies | 53.95% | 37.54x |
| Entertainment Industry Decision Makers | 53.05% | 37.44x |
| Liberal News Readers | 49.01% | 36.67x |
| Entertainment & Tabloid Magazine Readers | 49.70% | 35.34x |
| Advertising Professionals | 51.17% | 35.01x |
| Eco-Conscious Consumers | 47.45% | 34.59x |
| Orlando Activities Researchers | 46.97% | 33.92x |
Composition Percentage:
The overlap percentage between the Junk Food Lovers audience and the Interest attribute.
Index: A comparison of the Junk Food Lovers audience to the internet population.
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APPAREL RETAILERS
The Junk Food Lovers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Junk Food Lovers audience is Lane Bryant.
| Location | Composition | Index |
| Lane Bryant | 0.02% | 1.52x |
| Gymboree | 0.01% | 1.44x |
| Old Navy | 0.03% | 1.31x |
| Mens Wearhouse | 0.02% | 1.27x |
| Victoria's Secret | 0.02% | 1.22x |
| Zumiez | 0.01% | 1.22x |
| Journeys | 0.02% | 1.22x |
| Maurices | 0.02% | 1.13x |
| White House Black Market | 0.01% | 1.12x |
| Buckle | 0.01% | 1.10x |
Composition Percentage:
The overlap percentage between the Junk Food Lovers audience and the Location attribute.
Index: A comparison of the Junk Food Lovers audience to the internet population.
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WEBSITES
The Junk Food Lovers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Junk Food Lovers audience is adventuresinpoortaste.com.
| Website | Composition | Index |
| adventuresinpoortaste.com | 1.05% | 36.20x |
| dorkly.com | 1.14% | 34.89x |
| care2.com | 1.09% | 32.67x |
| thisisinsider.com | 13.01% | 32.07x |
| connexionfrance.com | 1.63% | 32.05x |
| cruiselawnews.com | 2.12% | 31.82x |
| sci-news.com | 1.33% | 31.75x |
| brandeating.com | 8.62% | 31.56x |
| metalheadzone.com | 4.61% | 31.48x |
| japantoday.com | 3.08% | 31.16x |
Composition Percentage:
The overlap percentage between the Junk Food Lovers audience and the Web attribute.
Index: A comparison of the Junk Food Lovers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Junk Food Lovers audience is Assorted Topics (Safari, Health, Wellness, Sports).
| Content Affinity | Composition | Index |
| Assorted Topics (Safari, Health, Wellness, Sports) | 0.04% | 19.42x |
| Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) | 0.13% | 19.05x |
| Food Cluster | 0.63% | 18.58x |
| Assorted Topics (Toys, T-Shirts, Volvos) | 0.08% | 17.98x |
| Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) | 0.04% | 17.48x |
| Memes & Comedy | 0.13% | 17.03x |
| Teaching Abroad | 0.04% | 16.77x |
| Roleplay & Fantasy Games | 0.34% | 16.10x |
| Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) | 0.26% | 15.15x |
| Video Content Sites | 5.20% | 15.01x |
Composition Percentage:
The overlap percentage between the Junk Food Lovers audience and the Content Affinity attribute.
Index: A comparison of the Junk Food Lovers audience to the internet population.
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DEMOGRAPHICS
The Junk Food Lovers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female
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