Explore the Junk Food Lovers Audience
Below you'll find more information about the Junk Food Lovers audience, broken down in different categories based on their digital and physical behaviors. These are 2.1 million unique devices whose actions qualify for the Junk Food Lovers audience.
INTERESTS
The Junk Food Lovers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Junk Food Lovers audience is Cholesterol Researchers.
| Interest | Composition | Index |
| Cholesterol Researchers | 45.92% | 58.25x |
| TV Junkies | 39.17% | 57.51x |
| TV Advertising Professionals | 41.99% | 56.71x |
| Orlando Activities Researchers | 43.34% | 54.74x |
| Entertainment Industry Decision Makers | 37.75% | 54.62x |
| Mens Fitness Publication Readers | 39.78% | 53.41x |
| Nashville Activity Researchers | 42.38% | 53.07x |
| Entertainment & Tabloid Magazine Readers | 37.84% | 51.78x |
| Texas Activity Researchers | 36.83% | 50.94x |
| Heartburn Sufferers | 40.72% | 49.94x |
Composition Percentage:
The overlap percentage between the Junk Food Lovers audience and the Interest attribute.
Index: A comparison of the Junk Food Lovers audience to the internet population.
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APPAREL RETAILERS
The Junk Food Lovers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Junk Food Lovers audience is Uniqlo.
| Location | Composition | Index |
| Uniqlo | 0.03% | 1.76x |
| Jos A. Bank Clothiers | 0.44% | 1.52x |
| Bonobos | 0.09% | 1.51x |
| Supreme | 0.02% | 1.41x |
| Mens Wearhouse | 0.65% | 1.40x |
| Johnston and Murphy | 0.18% | 1.34x |
| Buckle | 0.22% | 1.26x |
| Belk | 0.01% | 1.25x |
| REI | 0.02% | 1.23x |
| White House Black Market | 0.27% | 1.22x |
Composition Percentage:
The overlap percentage between the Junk Food Lovers audience and the Location attribute.
Index: A comparison of the Junk Food Lovers audience to the internet population.
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WEBSITES
The Junk Food Lovers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Junk Food Lovers audience is grubgrade.com.
| Website | Composition | Index |
| grubgrade.com | 1.02% | 89.07x |
| whatsgoodattraderjoes.com | 1.27% | 72.79x |
| secretmenus.com | 1.55% | 53.42x |
| gawker.com | 1.58% | 48.28x |
| elfcosmetics.com | 1.06% | 47.86x |
| beautyeditor.ca | 1.16% | 44.69x |
| marvel.com | 1.02% | 44.65x |
| neogaf.com | 1.20% | 44.18x |
| kinja.com | 1.75% | 43.33x |
| tracking-board.com | 1.21% | 42.51x |
Composition Percentage:
The overlap percentage between the Junk Food Lovers audience and the Web attribute.
Index: A comparison of the Junk Food Lovers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Junk Food Lovers audience is Assorted Topics (Web Hosting, Fiction Storytelling, Research).
| Content Affinity | Composition | Index |
| Assorted Topics (Web Hosting, Fiction Storytelling, Research) | 0.40% | 26.71x |
| Food Cluster | 6.77% | 24.26x |
| Assorted Topics (Television, Origami, Men's Health) | 0.29% | 23.34x |
| As Seen On TV Products | 0.15% | 21.01x |
| Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) | 0.77% | 20.34x |
| Instagram Management | 1.10% | 20.31x |
| Nutrition & Diabetic Living | 1.63% | 19.56x |
| Celebrity Gossip | 3.88% | 19.53x |
| Healthy Eating Researchers | 4.78% | 18.79x |
| Assorted Topics (Toys, T-Shirts, Volvos) | 0.35% | 18.29x |
Composition Percentage:
The overlap percentage between the Junk Food Lovers audience and the Content Affinity attribute.
Index: A comparison of the Junk Food Lovers audience to the internet population.
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DEMOGRAPHICS
The Junk Food Lovers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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