Dstillery Audiences

KANSAS CITY CHIEFS FANS

Audience Size: 2.4 Million Devices

Explore the Kansas City Chiefs Fans Audience

Below you'll find more information about the Kansas City Chiefs Fans audience, broken down in different categories based on their digital and physical behaviors. These are 2.4 million unique devices whose actions qualify for the Kansas City Chiefs Fans audience.

Dstillery Crafted Audiences

INTERESTS

The Kansas City Chiefs Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Kansas City Chiefs Fans audience is NFL Fans.

Interest Composition Index
NFL Fans 48.75% 38.84x
San Francisco 49ers Fans 46.04% 38.18x
Los Angeles Rams Fans 44.87% 36.96x
Cincinnati Bengals Fans 45.39% 35.58x
Miami Dolphins Fans 42.10% 34.84x
Oakland Raiders Fans 42.90% 34.30x
Denver Broncos Fans 44.89% 34.20x
Tennessee Titans Fans 43.24% 34.09x
Minnesota Vikings Fans 39.66% 33.90x
Tampa Bay Buccaneers Fans 46.19% 32.71x
Composition Percentage: The overlap percentage between the Kansas City Chiefs Fans audience and the Interest attribute.
Index: A comparison of the Kansas City Chiefs Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Kansas City Chiefs Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Kansas City Chiefs Fans audience is LL Bean.

Location Composition Index
LL Bean 0.01% 1.44x
Free People 0.03% 1.43x
Columbia 0.02% 1.37x
Chicos 0.06% 1.34x
Madewell 0.03% 1.30x
Kate Spade 0.02% 1.27x
Eddie Bauer 0.02% 1.23x
Jos A. Bank Clothiers 0.20% 1.22x
Express 0.04% 1.14x
Hugo Boss 0.03% 1.08x
Composition Percentage: The overlap percentage between the Kansas City Chiefs Fans audience and the Location attribute.
Index: A comparison of the Kansas City Chiefs Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The Kansas City Chiefs Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Kansas City Chiefs Fans audience is kingsofkauffman.com.

Website Composition Index
kingsofkauffman.com 1.05% 62.68x
royalsreview.com 3.86% 57.28x
minskys.com 1.15% 55.01x
arrowheadaddict.com 4.81% 53.35x
kckingdom.com 3.12% 52.33x
rockchalktalk.com 1.33% 52.01x
boltsfromtheblue.com 2.53% 49.63x
justblogbaby.com 1.92% 48.32x
rockmnation.com 2.07% 47.15x
arrowheadpride.com 13.81% 46.47x
Composition Percentage: The overlap percentage between the Kansas City Chiefs Fans audience and the Web attribute.
Index: A comparison of the Kansas City Chiefs Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Kansas City Chiefs Fans audience is Fantasy Sports.

Content Affinity Composition Index
Fantasy Sports 27.68% 19.95x
Kansas City News 23.76% 15.32x
Sports Apparel 0.94% 13.28x
Alternative Streaming Services 0.46% 12.96x
Missouri Travel & Outdoors Cluster 8.78% 12.95x
Illinois College Sports 0.76% 12.94x
Latest Sports News 66.78% 12.78x
News Cluster 39.75% 11.41x
Florida College Athletics 4.95% 11.08x
Pac 12 Sports 2.44% 11.00x
Composition Percentage: The overlap percentage between the Kansas City Chiefs Fans audience and the Content Affinity attribute.
Index: A comparison of the Kansas City Chiefs Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Kansas City Chiefs Fans audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male