Dstillery Audiences

KANSAS CITY CHIEFS FANS

Audience Size: 3.4 Million Devices

Explore the Kansas City Chiefs Fans Audience

Below you'll find more information about the Kansas City Chiefs Fans audience, broken down in different categories based on their digital and physical behaviors. These are 3.4 million unique devices whose actions qualify for the Kansas City Chiefs Fans audience.

Dstillery Crafted Audiences

INTERESTS

The Kansas City Chiefs Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Kansas City Chiefs Fans audience is NFL Fans.

Interest Composition Index
NFL Fans 54.82% 42.31x
San Francisco 49ers Fans 51.99% 40.54x
Los Angeles Rams Fans 51.58% 40.41x
Cincinnati Bengals Fans 49.05% 38.97x
Minnesota Vikings Fans 47.33% 38.15x
Denver Broncos Fans 48.11% 37.60x
Miami Dolphins Fans 47.02% 37.27x
Tampa Bay Buccaneers Fans 47.70% 36.94x
Washington Redskins Fans 45.62% 36.21x
Oakland Raiders Fans 48.06% 36.16x
Composition Percentage: The overlap percentage between the Kansas City Chiefs Fans audience and the Interest attribute.
Index: A comparison of the Kansas City Chiefs Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Kansas City Chiefs Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Kansas City Chiefs Fans audience is Buckle.

Location Composition Index
Buckle 0.35% 1.42x
Jos A. Bank Clothiers 0.34% 1.32x
The North Face 0.03% 1.32x
Mens Wearhouse 0.58% 1.31x
Bonobos 0.10% 1.27x
White House Black Market 0.38% 1.24x
Johnston and Murphy 0.50% 1.17x
Talbots 0.05% 1.09x
REI 0.02% 1.07x
Dressbarn 0.05% 1.03x
Composition Percentage: The overlap percentage between the Kansas City Chiefs Fans audience and the Location attribute.
Index: A comparison of the Kansas City Chiefs Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The Kansas City Chiefs Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Kansas City Chiefs Fans audience is rockchalktalk.com.

Website Composition Index
rockchalktalk.com 1.09% 54.37x
royalsreview.com 4.12% 53.80x
arrowheadaddict.com 6.36% 53.37x
kckingdom.com 3.35% 52.46x
thedraftnetwork.com 3.64% 51.63x
drafttek.com 2.24% 51.03x
raisingzona.com 1.27% 50.71x
nflmocks.com 5.29% 50.31x
withthefirstpick.com 4.00% 49.99x
arrowheadpride.com 12.25% 49.23x
Composition Percentage: The overlap percentage between the Kansas City Chiefs Fans audience and the Web attribute.
Index: A comparison of the Kansas City Chiefs Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Kansas City Chiefs Fans audience is Fantasy Sports.

Content Affinity Composition Index
Fantasy Sports 28.41% 14.79x
Illinois College Sports 0.51% 14.60x
Sports Apparel 0.62% 14.41x
Pac 12 Sports 1.51% 11.99x
Alternative Streaming Services 0.23% 11.85x
Kansas City News 23.35% 11.66x
Latest Sports News 66.99% 11.04x
Florida College Athletics 3.94% 10.76x
Sports News & Apparel 12.66% 10.51x
Southeast College Athletics 1.54% 10.46x
Composition Percentage: The overlap percentage between the Kansas City Chiefs Fans audience and the Content Affinity attribute.
Index: A comparison of the Kansas City Chiefs Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Kansas City Chiefs Fans audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male