Dstillery Audiences

KANSAS CITY CHIEFS FANS

Audience Size: 3 Million Devices

Explore the Kansas City Chiefs Fans Audience

Below you'll find more information about the Kansas City Chiefs Fans audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the Kansas City Chiefs Fans audience.

Dstillery Crafted Audiences

INTERESTS

The Kansas City Chiefs Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Kansas City Chiefs Fans audience is Los Angeles Rams Fans.

Interest Composition Index
Los Angeles Rams Fans 47.78% 127.10x
NFL Fans 51.23% 123.11x
Minnesota Vikings Fans 42.86% 119.09x
Cincinnati Bengals Fans 40.89% 116.21x
San Francisco 49ers Fans 46.31% 111.27x
Fantasy Football Enthusiasts 44.33% 109.71x
Miami Dolphins Fans 41.38% 108.90x
Jacksonville Jaguars Fans 44.83% 106.69x
Oakland Raiders Fans 45.32% 105.83x
Olympic Sports Enthusiasts 41.38% 105.55x
Composition Percentage: The overlap percentage between the Kansas City Chiefs Fans audience and the Interest attribute.
Index: A comparison of the Kansas City Chiefs Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Kansas City Chiefs Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Kansas City Chiefs Fans audience is Old Navy.

Location Composition Index
Old Navy 0.10% 2.70x
Mens Wearhouse 0.05% 1.99x
Maurices 0.05% 1.75x
Banana Republic 0.01% 1.55x
White House Black Market 0.01% 1.38x
Lane Bryant 0.01% 1.37x
Buckle 0.01% 1.33x
American Eagle Outfitters 0.01% 1.25x
Journeys 0.01% 1.02x
Carhartt 0.19% 0.74x
Composition Percentage: The overlap percentage between the Kansas City Chiefs Fans audience and the Location attribute.
Index: A comparison of the Kansas City Chiefs Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The Kansas City Chiefs Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Kansas City Chiefs Fans audience is profootballtalk.nbcsports.com.

Website Composition Index
profootballtalk.nbcsports.com 36.41% 70.58x
thebiglead.com 26.37% 66.08x
yardbarker.com 26.42% 62.16x
fansided.com 38.99% 62.06x
pro-football-reference.com 25.90% 59.54x
deadspin.com 38.99% 56.57x
sbnation.com 49.14% 55.53x
nfl.com 38.19% 54.07x
theringer.com 31.21% 52.05x
kansascity.com 38.58% 50.55x
Composition Percentage: The overlap percentage between the Kansas City Chiefs Fans audience and the Web attribute.
Index: A comparison of the Kansas City Chiefs Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Kansas City Chiefs Fans audience is Fantasy Sports.

Content Affinity Composition Index
Fantasy Sports 29.06% 37.73x
Golf Travel & Gear 11.33% 29.22x
Auto Enthusiast Information Researchers 7.88% 24.99x
Guitars & Instruments 4.93% 19.85x
Gossip & Rumors 25.62% 19.82x
Missouri Travel & Outdoors Cluster 15.27% 18.81x
Finance & Accounting Cluster 10.34% 18.70x
Latest Sports News 68.47% 18.47x
Health Issues Cluster 6.90% 17.32x
Assorted Topics (Boating, Entertainment, Gossip, Wellness) 30.05% 17.14x
Composition Percentage: The overlap percentage between the Kansas City Chiefs Fans audience and the Content Affinity attribute.
Index: A comparison of the Kansas City Chiefs Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Kansas City Chiefs Fans audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male