KANSAS CITY CHIEFS FANS

Audience Size: 2.4 Million Devices

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Explore the Kansas City Chiefs Fans Audience

Below you'll find more information about the Kansas City Chiefs Fans audience, broken down in different categories based on their digital and physical behaviors. These are 2.4 million unique devices whose actions qualify for the Kansas City Chiefs Fans audience.

INTERESTS

The Kansas City Chiefs Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Kansas City Chiefs Fans audience is NFL Fans.

Interest	Composition	Index
NFL Fans	46.77%	36.62x
San Francisco 49ers Fans	45.64%	35.68x
Los Angeles Rams Fans	44.13%	35.60x
Cincinnati Bengals Fans	43.68%	34.71x
Denver Broncos Fans	43.46%	33.39x
Minnesota Vikings Fans	39.60%	32.29x
Miami Dolphins Fans	40.70%	32.22x
Tennessee Titans Fans	44.53%	32.16x
Oakland Raiders Fans	44.73%	31.75x
Arizona Cardinals Fans	40.62%	31.42x

Composition Percentage: The overlap percentage between the Kansas City Chiefs Fans audience and the Interest attribute.

Index: A comparison of the Kansas City Chiefs Fans audience to the internet population.

APPAREL RETAILERS

The Kansas City Chiefs Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Kansas City Chiefs Fans audience is Eddie Bauer.

Location	Composition	Index
Eddie Bauer	0.02%	1.47x
Saint Laurent Paris	0.01%	1.23x
Chicos	0.05%	1.23x
J. Crew	0.03%	1.17x
Coach	0.06%	1.14x
Tommy Bahama	0.02%	1.14x
Express	0.03%	1.11x
Hollister	0.01%	1.11x
American Apparel	0.03%	1.10x
Madewell	0.02%	1.10x

Composition Percentage: The overlap percentage between the Kansas City Chiefs Fans audience and the Location attribute.

Index: A comparison of the Kansas City Chiefs Fans audience to the internet population.

WEBSITES

The Kansas City Chiefs Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Kansas City Chiefs Fans audience is 101thefox.net.

Website	Composition	Index
101thefox.net	0.64%	103.32x
kingsofkauffman.com	1.01%	93.37x
throughthephog.com	0.13%	88.24x
mollechevrolet.com	0.07%	87.42x
royalsreview.com	3.76%	85.10x
kansascitysportshow.com	0.07%	84.23x
royals.mlb.com	0.65%	83.17x
greatplainsspca.org	0.12%	82.66x
arrowheadaddict.com	3.14%	81.74x
kcpl.com	0.38%	79.03x

Composition Percentage: The overlap percentage between the Kansas City Chiefs Fans audience and the Web attribute.

Index: A comparison of the Kansas City Chiefs Fans audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Kansas City Chiefs Fans audience is Fantasy Sports.

Content Affinity	Composition	Index
Fantasy Sports	28.93%	16.88x
Kansas City News	22.83%	16.08x
Illinois College Sports	0.40%	14.66x
Missouri Travel & Outdoors Cluster	8.88%	12.63x
Alternative Streaming Services	0.71%	12.04x
Latest Sports News	66.84%	11.68x
Sports Apparel	0.87%	11.57x
Pac 12 Sports	2.24%	11.01x
Florida College Athletics	4.55%	10.51x
News Cluster	21.60%	10.19x

Composition Percentage: The overlap percentage between the Kansas City Chiefs Fans audience and the Content Affinity attribute.

Index: A comparison of the Kansas City Chiefs Fans audience to the internet population.

DEMOGRAPHICS

The Kansas City Chiefs Fans audience resonates most for the following age and income brackets.

Age

45-54

Income

$75,000-$99,999