KANSAS CITY CHIEFS FANS

Audience Size: 3 Million Devices

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Explore the Kansas City Chiefs Fans Audience

Below you'll find more information about the Kansas City Chiefs Fans audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the Kansas City Chiefs Fans audience.

INTERESTS

The Kansas City Chiefs Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Kansas City Chiefs Fans audience is Los Angeles Rams Fans.

Interest	Composition	Index
Los Angeles Rams Fans	47.78%	127.10x
NFL Fans	51.23%	123.11x
Minnesota Vikings Fans	42.86%	119.09x
Cincinnati Bengals Fans	40.89%	116.21x
San Francisco 49ers Fans	46.31%	111.27x
Fantasy Football Enthusiasts	44.33%	109.71x
Miami Dolphins Fans	41.38%	108.90x
Jacksonville Jaguars Fans	44.83%	106.69x
Oakland Raiders Fans	45.32%	105.83x
Olympic Sports Enthusiasts	41.38%	105.55x

Composition Percentage: The overlap percentage between the Kansas City Chiefs Fans audience and the Interest attribute.

Index: A comparison of the Kansas City Chiefs Fans audience to the internet population.

APPAREL RETAILERS

The Kansas City Chiefs Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Kansas City Chiefs Fans audience is Old Navy.

Location	Composition	Index
Old Navy	0.10%	2.70x
Mens Wearhouse	0.05%	1.99x
Maurices	0.05%	1.75x
Banana Republic	0.01%	1.55x
White House Black Market	0.01%	1.38x
Lane Bryant	0.01%	1.37x
Buckle	0.01%	1.33x
American Eagle Outfitters	0.01%	1.25x
Journeys	0.01%	1.02x
Carhartt	0.19%	0.74x

Composition Percentage: The overlap percentage between the Kansas City Chiefs Fans audience and the Location attribute.

Index: A comparison of the Kansas City Chiefs Fans audience to the internet population.

WEBSITES

The Kansas City Chiefs Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Kansas City Chiefs Fans audience is profootballtalk.nbcsports.com.

Website	Composition	Index
profootballtalk.nbcsports.com	36.41%	70.58x
thebiglead.com	26.37%	66.08x
yardbarker.com	26.42%	62.16x
fansided.com	38.99%	62.06x
pro-football-reference.com	25.90%	59.54x
deadspin.com	38.99%	56.57x
sbnation.com	49.14%	55.53x
nfl.com	38.19%	54.07x
theringer.com	31.21%	52.05x
kansascity.com	38.58%	50.55x

Composition Percentage: The overlap percentage between the Kansas City Chiefs Fans audience and the Web attribute.

Index: A comparison of the Kansas City Chiefs Fans audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Kansas City Chiefs Fans audience is Fantasy Sports.

Content Affinity	Composition	Index
Fantasy Sports	29.06%	37.73x
Golf Travel & Gear	11.33%	29.22x
Auto Enthusiast Information Researchers	7.88%	24.99x
Guitars & Instruments	4.93%	19.85x
Gossip & Rumors	25.62%	19.82x
Missouri Travel & Outdoors Cluster	15.27%	18.81x
Finance & Accounting Cluster	10.34%	18.70x
Latest Sports News	68.47%	18.47x
Health Issues Cluster	6.90%	17.32x
Assorted Topics (Boating, Entertainment, Gossip, Wellness)	30.05%	17.14x

Composition Percentage: The overlap percentage between the Kansas City Chiefs Fans audience and the Content Affinity attribute.

Index: A comparison of the Kansas City Chiefs Fans audience to the internet population.

DEMOGRAPHICS

The Kansas City Chiefs Fans audience resonates most for the following age bracket and gender.

Age

35-44

Gender

Male