Dstillery Audiences

KANSAS CITY CHIEFS FANS

Audience Size: 2.2 Million Devices

Explore the Kansas City Chiefs Fans Audience

Below you'll find more information about the Kansas City Chiefs Fans audience, broken down in different categories based on their digital and physical behaviors. These are 2.2 million unique devices whose actions qualify for the Kansas City Chiefs Fans audience.

Dstillery Crafted Audiences

INTERESTS

The Kansas City Chiefs Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Kansas City Chiefs Fans audience is NFL Fans.

Interest Composition Index
NFL Fans 59.54% 52.53x
San Francisco 49ers Fans 53.82% 50.30x
Los Angeles Rams Fans 55.03% 47.87x
Cincinnati Bengals Fans 51.10% 44.18x
Minnesota Vikings Fans 50.71% 43.54x
Miami Dolphins Fans 50.61% 42.42x
Las Vegas Raiders Fans 51.84% 42.05x
Tampa Bay Buccaneers Fans 52.81% 41.01x
Washington Football Team Fans 48.33% 40.49x
ESPN Enthusiasts 48.41% 40.43x
Composition Percentage: The overlap percentage between the Kansas City Chiefs Fans audience and the Interest attribute.
Index: A comparison of the Kansas City Chiefs Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Kansas City Chiefs Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Kansas City Chiefs Fans audience is Maurices.

Location Composition Index
Maurices 0.05% 1.20x
Mens Wearhouse 0.04% 1.19x
Michael Kors 0.01% 1.18x
Jos A. Bank Clothiers 0.02% 1.16x
LOFT 0.02% 1.14x
Gymboree 0.02% 1.12x
American Eagle Outfitters 0.02% 1.12x
Gap 0.02% 1.10x
White House Black Market 0.02% 1.09x
Victoria's Secret 0.03% 1.06x
Composition Percentage: The overlap percentage between the Kansas City Chiefs Fans audience and the Location attribute.
Index: A comparison of the Kansas City Chiefs Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The Kansas City Chiefs Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Kansas City Chiefs Fans audience is withthefirstpick.com.

Website Composition Index
withthefirstpick.com 6.02% 61.08x
kingsofkauffman.com 1.71% 59.49x
nflmocks.com 6.53% 57.94x
boltbeat.com 2.96% 56.67x
kckingdom.com 3.28% 56.22x
royalsreview.com 5.48% 55.99x
drafttek.com 1.54% 54.29x
nflanalysis.net 3.22% 53.46x
profootballrumors.com 16.42% 53.45x
arrowheadaddict.com 13.05% 51.55x
Composition Percentage: The overlap percentage between the Kansas City Chiefs Fans audience and the Web attribute.
Index: A comparison of the Kansas City Chiefs Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Kansas City Chiefs Fans audience is Fantasy Sports.

Content Affinity Composition Index
Fantasy Sports 26.84% 14.88x
Motorsports 0.57% 13.89x
Kansas City News 27.43% 13.75x
Assorted Topics (Photography Resources, Stock Photos, Motorcycles) 1.27% 12.56x
Gossip & Rumors 31.39% 12.47x
Florida College Athletics 0.66% 12.21x
Grilling 0.49% 11.77x
Lighting & Power 0.06% 11.66x
Missouri Travel & Outdoors Cluster 9.09% 11.38x
Texas University Athletics 7.46% 11.26x
Composition Percentage: The overlap percentage between the Kansas City Chiefs Fans audience and the Content Affinity attribute.
Index: A comparison of the Kansas City Chiefs Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Kansas City Chiefs Fans audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male