KANSAS CITY CHIEFS FANS

Audience Size: 1.9 Million Devices

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Explore the Kansas City Chiefs Fans Audience

Below you'll find more information about the Kansas City Chiefs Fans audience, broken down in different categories based on their digital and physical behaviors. These are 1.9 million unique devices whose actions qualify for the Kansas City Chiefs Fans audience.

INTERESTS

The Kansas City Chiefs Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Kansas City Chiefs Fans audience is San Francisco 49ers Fans.

Interest	Composition	Index
San Francisco 49ers Fans	48.97%	68.85x
NFL Fans	52.93%	68.81x
Los Angeles Rams Fans	46.43%	67.77x
Cincinnati Bengals Fans	46.03%	63.65x
Oakland Raiders Fans	45.17%	62.55x
Denver Broncos Fans	44.35%	61.56x
Miami Dolphins Fans	45.74%	61.28x
Minnesota Vikings Fans	42.57%	60.93x
Tampa Bay Buccaneers Fans	45.19%	60.84x
Tennessee Titans Fans	45.74%	59.55x

Composition Percentage: The overlap percentage between the Kansas City Chiefs Fans audience and the Interest attribute.

Index: A comparison of the Kansas City Chiefs Fans audience to the internet population.

APPAREL RETAILERS

The Kansas City Chiefs Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Kansas City Chiefs Fans audience is Buckle.

Location	Composition	Index
Buckle	0.25%	1.44x
Jos A. Bank Clothiers	0.40%	1.36x
REI	0.02%	1.34x
The North Face	0.03%	1.31x
Mens Wearhouse	0.59%	1.25x
Chicos	0.08%	1.24x
White House Black Market	0.27%	1.24x
Columbia	0.02%	1.23x
Johnston and Murphy	0.17%	1.22x
Kate Spade	0.04%	1.20x

Composition Percentage: The overlap percentage between the Kansas City Chiefs Fans audience and the Location attribute.

Index: A comparison of the Kansas City Chiefs Fans audience to the internet population.

WEBSITES

The Kansas City Chiefs Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Kansas City Chiefs Fans audience is kingsofkauffman.com.

Website	Composition	Index
kingsofkauffman.com	1.17%	106.54x
kckingdom.com	4.56%	92.88x
rockchalktalk.com	1.58%	89.80x
arrowheadaddict.com	8.06%	87.48x
royalsreview.com	5.21%	86.26x
arrowheadpride.com	16.02%	82.08x
boltsfromtheblue.com	2.64%	81.91x
drafttek.com	3.36%	80.35x
raisingzona.com	1.68%	80.25x
rockmnation.com	2.23%	79.52x

Composition Percentage: The overlap percentage between the Kansas City Chiefs Fans audience and the Web attribute.

Index: A comparison of the Kansas City Chiefs Fans audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Kansas City Chiefs Fans audience is Fantasy Sports.

Content Affinity	Composition	Index
Fantasy Sports	28.46%	23.36x
Illinois College Sports	0.71%	18.08x
Sports Apparel	0.91%	17.52x
Alternative Streaming Services	0.37%	17.18x
Kansas City News	28.32%	15.49x
Pac 12 Sports	2.20%	14.46x
Missouri Travel & Outdoors Cluster	9.91%	13.80x
Latest Sports News	72.26%	13.75x
Florida College Athletics	5.08%	13.08x
Sports News & Apparel	16.08%	12.50x

Composition Percentage: The overlap percentage between the Kansas City Chiefs Fans audience and the Content Affinity attribute.

Index: A comparison of the Kansas City Chiefs Fans audience to the internet population.

DEMOGRAPHICS

The Kansas City Chiefs Fans audience resonates most for the following age bracket and gender.

Age

35-44

Gender

Male