KANSAS CITY ROYALS FANS

Audience Size: 2.6 Million Devices

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Explore the Kansas City Royals Fans Audience

Below you'll find more information about the Kansas City Royals Fans audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the Kansas City Royals Fans audience.

INTERESTS

The Kansas City Royals Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Kansas City Royals Fans audience is MLB Fans.

Interest	Composition	Index
MLB Fans	29.07%	22.37x
Kansas City Chiefs Fans	30.03%	21.25x
Big 12 Fans	28.06%	18.36x
March Madness Enthusiasts	20.98%	17.23x
College Football Fans	25.14%	16.02x
NCAA Fans	20.94%	15.91x
Fantasy Football Enthusiasts	20.51%	15.86x
Boston Red Sox Fans	18.98%	14.95x
NFL Fans	18.24%	14.28x
New York Yankees Fans	20.24%	14.09x

Composition Percentage: The overlap percentage between the Kansas City Royals Fans audience and the Interest attribute.

Index: A comparison of the Kansas City Royals Fans audience to the internet population.

APPAREL RETAILERS

The Kansas City Royals Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Kansas City Royals Fans audience is Eddie Bauer.

Location	Composition	Index
Eddie Bauer	0.02%	1.68x
Charlotte Russe	0.02%	1.37x
Chicos	0.05%	1.30x
J. Crew	0.03%	1.26x
Forever 21	0.05%	1.26x
Hollister	0.01%	1.25x
American Apparel	0.03%	1.23x
LL Bean	0.00%	1.23x
Joe's Jeans	0.00%	1.22x
Express	0.03%	1.21x

Composition Percentage: The overlap percentage between the Kansas City Royals Fans audience and the Location attribute.

Index: A comparison of the Kansas City Royals Fans audience to the internet population.

WEBSITES

The Kansas City Royals Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Kansas City Royals Fans audience is royals.mlb.com.

Website	Composition	Index
royals.mlb.com	0.82%	106.69x
kingsofkauffman.com	1.03%	96.18x
royalsreview.com	4.09%	93.53x
indians.mlb.com	1.20%	89.66x
tbonesbaseball.com	0.32%	88.75x
reds.mlb.com	0.83%	87.99x
kcrestaurantguide.com	0.49%	84.57x
kcpl.com	0.40%	83.06x
molletoyota.com	0.17%	82.27x
810varsity.com	0.38%	81.68x

Composition Percentage: The overlap percentage between the Kansas City Royals Fans audience and the Web attribute.

Index: A comparison of the Kansas City Royals Fans audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Kansas City Royals Fans audience is Kansas City News.

Content Affinity	Composition	Index
Kansas City News	26.79%	18.88x
Illinois College Sports	0.47%	16.91x
Missouri Travel & Outdoors Cluster	8.59%	12.23x
Sports Apparel	0.89%	11.76x
Pac 12 Sports	2.08%	10.22x
Florida College Athletics	4.34%	10.03x
ISPs & Local Services	0.14%	9.88x
Nebraska Cluster	7.52%	9.87x
Assorted Topics #11259 (Vacation, Travel, Automotive Entertainment, Diet)	1.12%	9.26x
Fantasy Sports	15.37%	8.97x

Composition Percentage: The overlap percentage between the Kansas City Royals Fans audience and the Content Affinity attribute.

Index: A comparison of the Kansas City Royals Fans audience to the internet population.

DEMOGRAPHICS

The Kansas City Royals Fans audience resonates most for the following age and income brackets.

Age

25-34

Income

$50,000-$74,999