Dstillery Audiences

KANSAS CITY TRIP PLANNERS

Audience Size: 3.5 Million Devices

Explore the Kansas City Trip Planners Audience

Below you'll find more information about the Kansas City Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 3.5 million unique devices whose actions qualify for the Kansas City Trip Planners audience.

Dstillery Crafted Audiences

INTERESTS

The Kansas City Trip Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Kansas City Trip Planners audience is North Midwest State Fair Visitors.

Interest Composition Index
North Midwest State Fair Visitors 42.46% 22.96x
Kansas City Royals Fans 28.61% 17.75x
Nascar Fans 26.42% 17.34x
Speedway Event Enthusiasts 27.11% 17.25x
St. Louis Trip Planners 23.30% 12.80x
Big 12 Fans 17.37% 12.34x
Kansas City Chiefs Fans 15.57% 12.28x
Florida Trip Planners 14.93% 11.99x
Engagement Ring Shoppers 17.78% 11.86x
Mowing Equipment Shoppers 16.62% 11.37x
Composition Percentage: The overlap percentage between the Kansas City Trip Planners audience and the Interest attribute.
Index: A comparison of the Kansas City Trip Planners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Kansas City Trip Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Kansas City Trip Planners audience is Maurices.

Location Composition Index
Maurices 0.10% 1.80x
Coach 0.02% 1.63x
Buckle 0.06% 1.58x
American Eagle Outfitters 0.05% 1.41x
Carhartt 0.38% 1.30x
Kate Spade 0.01% 1.30x
Eddie Bauer 0.02% 1.29x
Chicos 0.04% 1.29x
Lululemon 0.01% 1.19x
Mens Wearhouse 0.04% 1.13x
Composition Percentage: The overlap percentage between the Kansas City Trip Planners audience and the Location attribute.
Index: A comparison of the Kansas City Trip Planners audience to the internet population.
Dstillery Web Insights

WEBSITES

The Kansas City Trip Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Kansas City Trip Planners audience is wichitaonthecheap.com.

Website Composition Index
wichitaonthecheap.com 1.18% 51.33x
kansascityonthecheap.com 1.02% 50.35x
mrn.com 1.38% 49.94x
jocogov.org 2.77% 48.92x
kcparent.com 1.13% 47.91x
nascar.com 29.53% 45.10x
racing-reference.info 1.44% 43.21x
ifamilykc.com 1.06% 41.86x
hutchnews.com 5.92% 41.82x
kingsofkauffman.com 1.09% 40.47x
Composition Percentage: The overlap percentage between the Kansas City Trip Planners audience and the Web attribute.
Index: A comparison of the Kansas City Trip Planners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Kansas City Trip Planners audience is Motorsports.

Content Affinity Composition Index
Motorsports 0.77% 27.66x
Kansas City News 33.19% 17.55x
Missouri Travel & Outdoors Cluster 9.05% 11.91x
Farming & Agriculture 0.18% 9.61x
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 0.36% 9.47x
Nebraska Cluster 8.38% 9.28x
South Dakota Cluster 3.34% 8.12x
Hobby Vehicles 0.09% 7.12x
Missouri News Content Cluster 6.34% 6.75x
Rural Living 0.01% 6.56x
Composition Percentage: The overlap percentage between the Kansas City Trip Planners audience and the Content Affinity attribute.
Index: A comparison of the Kansas City Trip Planners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Kansas City Trip Planners audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male