Dstillery Audiences

KANSAS CITY TRIP PLANNERS

Audience Size: 2.7 Million Devices

Explore the Kansas City Trip Planners Audience

Below you'll find more information about the Kansas City Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 2.7 million unique devices whose actions qualify for the Kansas City Trip Planners audience.

Dstillery Crafted Audiences

INTERESTS

The Kansas City Trip Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Kansas City Trip Planners audience is North Midwest State Fair Visitors.

Interest Composition Index
North Midwest State Fair Visitors 37.67% 22.62x
Nascar Fans 33.97% 16.73x
Speedway Event Enthusiasts 32.64% 16.47x
F1 Racing Enthusiasts 12.52% 14.27x
Florida Trip Planners 12.27% 14.02x
Kansas City Royals Fans 28.75% 13.09x
St. Louis Trip Planners 21.80% 12.71x
Kansas City Chiefs Fans 15.42% 12.36x
Mowing Equipment Shoppers 12.91% 12.13x
Big 12 Fans 18.45% 11.47x
Composition Percentage: The overlap percentage between the Kansas City Trip Planners audience and the Interest attribute.
Index: A comparison of the Kansas City Trip Planners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Kansas City Trip Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Kansas City Trip Planners audience is Buckle.

Location Composition Index
Buckle 0.01% 1.51x
Maurices 0.04% 1.43x
Journeys 0.01% 0.96x
Gymboree 0.01% 0.71x
Composition Percentage: The overlap percentage between the Kansas City Trip Planners audience and the Location attribute.
Index: A comparison of the Kansas City Trip Planners audience to the internet population.
Dstillery Web Insights

WEBSITES

The Kansas City Trip Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Kansas City Trip Planners audience is nascar.com.

Website Composition Index
nascar.com 30.31% 48.68x
kcparent.com 1.05% 46.52x
hutchnews.com 2.65% 41.09x
kwch.com 7.86% 39.98x
kake.com 2.80% 39.10x
ljworld.com 1.10% 37.45x
wibw.com 6.33% 36.56x
kingsofkauffman.com 1.02% 36.30x
ksnt.com 7.90% 35.70x
salina.com 1.22% 35.13x
Composition Percentage: The overlap percentage between the Kansas City Trip Planners audience and the Web attribute.
Index: A comparison of the Kansas City Trip Planners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Kansas City Trip Planners audience is Motorsports.

Content Affinity Composition Index
Motorsports 0.53% 28.14x
Kansas City News 28.45% 20.19x
Missouri Travel & Outdoors Cluster 7.72% 12.00x
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 0.28% 11.25x
Farming & Agriculture 0.12% 10.68x
Nebraska Cluster 6.86% 10.22x
Horse Racing 0.03% 7.89x
South Dakota Cluster 2.50% 7.69x
Bird Watching 0.01% 7.67x
Missouri News Content Cluster 4.74% 7.42x
Composition Percentage: The overlap percentage between the Kansas City Trip Planners audience and the Content Affinity attribute.
Index: A comparison of the Kansas City Trip Planners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Kansas City Trip Planners audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male