Dstillery Audiences

KENTUCKY WILDCATS FANS

Audience Size: 2.4 Million Devices

Explore the Kentucky Wildcats Fans Audience

Below you'll find more information about the Kentucky Wildcats Fans audience, broken down in different categories based on their digital and physical behaviors. These are 2.4 million unique devices whose actions qualify for the Kentucky Wildcats Fans audience.

Dstillery Crafted Audiences

INTERESTS

The Kentucky Wildcats Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Kentucky Wildcats Fans audience is Louisville Cardinals Fans.

Interest Composition Index
Louisville Cardinals Fans 54.39% 36.88x
UNC Tar Heels Fans 47.47% 32.14x
Duke Blue Devils Fans 48.91% 31.91x
Atlanta Hawks Fans 44.83% 30.92x
March Madness Enthusiasts 36.28% 29.79x
Syracuse Orangemen Fans 39.83% 29.45x
Memphis Grizzlies Fans 43.64% 29.36x
Ohio State Buckeyes Fans 41.17% 28.77x
Indiana Hoosiers Fans 41.49% 28.56x
Notre Dame Fighting Irish Fans 38.50% 27.71x
Composition Percentage: The overlap percentage between the Kentucky Wildcats Fans audience and the Interest attribute.
Index: A comparison of the Kentucky Wildcats Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Kentucky Wildcats Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Kentucky Wildcats Fans audience is Free People.

Location Composition Index
Free People 0.02% 1.37x
Urban Outfitters 0.05% 1.30x
Belk 0.02% 1.30x
Gymboree 0.03% 1.24x
Forever 21 0.05% 1.23x
J. Crew 0.03% 1.22x
Hollister 0.01% 1.22x
Chicos 0.05% 1.19x
Aeropostale 0.03% 1.17x
Madewell 0.02% 1.16x
Composition Percentage: The overlap percentage between the Kentucky Wildcats Fans audience and the Location attribute.
Index: A comparison of the Kentucky Wildcats Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The Kentucky Wildcats Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Kentucky Wildcats Fans audience is prepcircuit.com.

Website Composition Index
prepcircuit.com 0.57% 106.35x
dukebasketballreport.com 4.50% 103.63x
jucorecruiting.com 0.14% 99.82x
grizzlybearblues.com 1.14% 93.53x
thebirdwrites.com 1.49% 93.25x
kentucky.rivals.com 0.45% 92.64x
rockchalktalk.com 1.12% 91.27x
bigeastcoastbias.com 0.41% 90.50x
nba-trade-rumors.com 0.12% 90.16x
d1circuit.com 0.60% 89.26x
Composition Percentage: The overlap percentage between the Kentucky Wildcats Fans audience and the Web attribute.
Index: A comparison of the Kentucky Wildcats Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Kentucky Wildcats Fans audience is Illinois College Sports.

Content Affinity Composition Index
Illinois College Sports 0.57% 20.51x
Kentucky News 29.25% 18.80x
Southeast College Athletics 3.44% 18.29x
Florida College Athletics 6.97% 16.12x
Virginia Athletics 0.75% 13.24x
Latest Sports News 71.59% 12.52x
Pac 12 Sports 2.45% 12.05x
Fantasy Sports 20.38% 11.90x
Texas University Athletics 5.93% 10.83x
College Sports 1.89% 10.67x
Composition Percentage: The overlap percentage between the Kentucky Wildcats Fans audience and the Content Affinity attribute.
Index: A comparison of the Kentucky Wildcats Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Kentucky Wildcats Fans audience resonates most for the following age and income brackets.
Age
45-54
Income
$100,000-$149,999