Dstillery Audiences

KENTUCKY WILDCATS FANS

Audience Size: 2.7 Million Devices

Explore the Kentucky Wildcats Fans Audience

Below you'll find more information about the Kentucky Wildcats Fans audience, broken down in different categories based on their digital and physical behaviors. These are 2.7 million unique devices whose actions qualify for the Kentucky Wildcats Fans audience.

Dstillery Crafted Audiences

INTERESTS

The Kentucky Wildcats Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Kentucky Wildcats Fans audience is ACC Fans.

Interest Composition Index
ACC Fans 53.31% 42.15x
Louisville Cardinals Fans 57.56% 41.26x
Duke Blue Devils Fans 53.92% 38.22x
NCAA Fans 33.11% 34.86x
ESPN Enthusiasts 41.41% 34.71x
SEC Fans 44.67% 33.57x
UNC Tar Heels Fans 48.11% 33.21x
Indiana Hoosiers Fans 47.75% 33.13x
NCAA Football Fans 42.29% 33.00x
College Football Fans 43.17% 32.06x
Composition Percentage: The overlap percentage between the Kentucky Wildcats Fans audience and the Interest attribute.
Index: A comparison of the Kentucky Wildcats Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Kentucky Wildcats Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Kentucky Wildcats Fans audience is Belk.

Location Composition Index
Belk 0.01% 1.25x
H&M 0.02% 1.21x
Lululemon 0.01% 1.21x
Carhartt 0.33% 1.19x
Jos A. Bank Clothiers 0.02% 1.16x
Chicos 0.03% 1.11x
Lane Bryant 0.03% 1.09x
Aeropostale 0.03% 1.08x
Banana Republic 0.03% 1.07x
Maurices 0.06% 1.07x
Composition Percentage: The overlap percentage between the Kentucky Wildcats Fans audience and the Location attribute.
Index: A comparison of the Kentucky Wildcats Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The Kentucky Wildcats Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Kentucky Wildcats Fans audience is dukebasketballreport.com.

Website Composition Index
dukebasketballreport.com 8.80% 63.85x
insidethehall.com 2.92% 59.23x
yoursportsedge.com 1.18% 58.79x
aseaofblue.com 11.08% 57.45x
cardchronicle.com 2.75% 56.47x
thebirdwrites.com 1.41% 53.75x
kentuckysportsradio.com 5.72% 53.10x
zagsblog.com 1.90% 51.65x
grizzlybearblues.com 1.56% 51.36x
atthehive.com 1.87% 50.96x
Composition Percentage: The overlap percentage between the Kentucky Wildcats Fans audience and the Web attribute.
Index: A comparison of the Kentucky Wildcats Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Kentucky Wildcats Fans audience is Florida College Athletics.

Content Affinity Composition Index
Florida College Athletics 1.23% 21.60x
Virginia Athletics 0.19% 21.09x
Southeast College Athletics 1.76% 20.30x
Illinois College Sports 0.59% 17.93x
Upstate New York State Athletics 0.05% 17.37x
Kentucky News 34.18% 15.55x
College Sports 0.30% 15.44x
Pac 12 Sports 1.55% 14.91x
Horse Racing 0.10% 13.71x
New England & Ivy League Sports 0.73% 12.25x
Composition Percentage: The overlap percentage between the Kentucky Wildcats Fans audience and the Content Affinity attribute.
Index: A comparison of the Kentucky Wildcats Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Kentucky Wildcats Fans audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male