Dstillery Audiences

KENTUCKY WILDCATS FANS

Audience Size: 3.7 Million Devices

Explore the Kentucky Wildcats Fans Audience

Below you'll find more information about the Kentucky Wildcats Fans audience, broken down in different categories based on their digital and physical behaviors. These are 3.7 million unique devices whose actions qualify for the Kentucky Wildcats Fans audience.

Dstillery Crafted Audiences

INTERESTS

The Kentucky Wildcats Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Kentucky Wildcats Fans audience is Louisville Cardinals Fans.

Interest Composition Index
Louisville Cardinals Fans 58.53% 35.49x
ACC Fans 50.83% 32.77x
Duke Blue Devils Fans 48.12% 29.95x
ESPN Enthusiasts 42.10% 28.48x
Indiana Hoosiers Fans 45.02% 27.21x
NCAA Football Fans 40.58% 26.69x
College Football Fans 40.27% 26.28x
Notre Dame Fighting Irish Fans 39.71% 25.78x
NCAA Fans 36.39% 25.76x
SEC Fans 40.21% 25.66x
Composition Percentage: The overlap percentage between the Kentucky Wildcats Fans audience and the Interest attribute.
Index: A comparison of the Kentucky Wildcats Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Kentucky Wildcats Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Kentucky Wildcats Fans audience is Buckle.

Location Composition Index
Buckle 0.01% 1.71x
Talbots 0.01% 1.64x
Maurices 0.02% 1.39x
Carhartt 0.22% 1.35x
Chicos 0.01% 1.28x
Old Navy 0.02% 1.20x
Lane Bryant 0.01% 1.20x
Mens Wearhouse 0.02% 1.19x
Journeys 0.01% 1.14x
Composition Percentage: The overlap percentage between the Kentucky Wildcats Fans audience and the Location attribute.
Index: A comparison of the Kentucky Wildcats Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The Kentucky Wildcats Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Kentucky Wildcats Fans audience is dukebasketballreport.com.

Website Composition Index
dukebasketballreport.com 5.50% 53.71x
aseaofblue.com 12.28% 50.25x
tarheelblog.com 3.08% 50.14x
rockchalktalk.com 1.12% 48.63x
bigredlouie.com 1.46% 47.35x
cardchronicle.com 2.52% 47.09x
thebirdwrites.com 1.90% 45.97x
soaringdownsouth.com 1.16% 45.17x
grizzlybearblues.com 1.33% 45.07x
hoosierstateofmind.com 1.07% 44.83x
Composition Percentage: The overlap percentage between the Kentucky Wildcats Fans audience and the Web attribute.
Index: A comparison of the Kentucky Wildcats Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Kentucky Wildcats Fans audience is Southeast College Athletics.

Content Affinity Composition Index
Southeast College Athletics 1.30% 21.34x
Illinois College Sports 0.29% 20.98x
Florida College Athletics 3.08% 18.50x
Virginia Athletics 0.38% 17.84x
Upstate New York State Athletics 0.12% 15.34x
Kentucky News 45.18% 14.51x
College Sports 0.93% 13.62x
Pac 12 Sports 0.53% 13.35x
Horse Racing 1.34% 13.15x
Fantasy Sports 20.46% 12.67x
Composition Percentage: The overlap percentage between the Kentucky Wildcats Fans audience and the Content Affinity attribute.
Index: A comparison of the Kentucky Wildcats Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Kentucky Wildcats Fans audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male