Dstillery Audiences

KENTUCKY WILDCATS FANS

Audience Size: 3.1 Million Devices

Explore the Kentucky Wildcats Fans Audience

Below you'll find more information about the Kentucky Wildcats Fans audience, broken down in different categories based on their digital and physical behaviors. These are 3.1 million unique devices whose actions qualify for the Kentucky Wildcats Fans audience.

Dstillery Crafted Audiences

INTERESTS

The Kentucky Wildcats Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Kentucky Wildcats Fans audience is Louisville Cardinals Fans.

Interest Composition Index
Louisville Cardinals Fans 59.41% 37.96x
ACC Fans 53.02% 36.50x
Duke Blue Devils Fans 51.32% 33.17x
ESPN Enthusiasts 43.77% 31.86x
Indiana Hoosiers Fans 49.76% 30.63x
SEC Fans 44.95% 30.33x
College Football Fans 41.45% 29.75x
Atlanta Hawks Fans 46.40% 29.40x
Notre Dame Fighting Irish Fans 44.37% 29.34x
NCAA Fans 36.27% 29.19x
Composition Percentage: The overlap percentage between the Kentucky Wildcats Fans audience and the Interest attribute.
Index: A comparison of the Kentucky Wildcats Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Kentucky Wildcats Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Kentucky Wildcats Fans audience is Maurices.

Location Composition Index
Maurices 0.03% 1.46x
LOFT 0.01% 1.36x
Gap 0.01% 1.25x
Carhartt 0.19% 1.23x
American Eagle Outfitters 0.01% 1.23x
Lane Bryant 0.01% 1.22x
White House Black Market 0.01% 1.20x
Mens Wearhouse 0.02% 1.17x
Chicos 0.01% 1.16x
Buckle 0.01% 1.08x
Composition Percentage: The overlap percentage between the Kentucky Wildcats Fans audience and the Location attribute.
Index: A comparison of the Kentucky Wildcats Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The Kentucky Wildcats Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Kentucky Wildcats Fans audience is dukebasketballreport.com.

Website Composition Index
dukebasketballreport.com 7.10% 62.45x
tarheelblog.com 1.94% 60.90x
bigredlouie.com 1.37% 57.23x
aseaofblue.com 11.82% 56.69x
rockchalktalk.com 1.03% 53.73x
hoosierstateofmind.com 1.07% 53.18x
insidethehall.com 2.62% 53.16x
thebirdwrites.com 1.97% 52.18x
grizzlybearblues.com 1.35% 51.90x
zagsblog.com 2.61% 51.63x
Composition Percentage: The overlap percentage between the Kentucky Wildcats Fans audience and the Web attribute.
Index: A comparison of the Kentucky Wildcats Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Kentucky Wildcats Fans audience is Southeast College Athletics.

Content Affinity Composition Index
Southeast College Athletics 0.85% 20.46x
Illinois College Sports 0.16% 20.13x
Florida College Athletics 1.87% 18.35x
Virginia Athletics 0.19% 16.80x
College Sports 0.58% 15.47x
Upstate New York State Athletics 0.06% 14.59x
Horse Racing 0.83% 13.51x
Kentucky News 37.32% 13.39x
Pac 12 Sports 0.36% 13.00x
Men's Fashion Shopping 0.03% 12.06x
Composition Percentage: The overlap percentage between the Kentucky Wildcats Fans audience and the Content Affinity attribute.
Index: A comparison of the Kentucky Wildcats Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Kentucky Wildcats Fans audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male