Dstillery Audiences

KENTUCKY WILDCATS FANS

Audience Size: 2.6 Million Devices

Explore the Kentucky Wildcats Fans Audience

Below you'll find more information about the Kentucky Wildcats Fans audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the Kentucky Wildcats Fans audience.

Dstillery Crafted Audiences

INTERESTS

The Kentucky Wildcats Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Kentucky Wildcats Fans audience is Louisville Cardinals Fans.

Interest Composition Index
Louisville Cardinals Fans 54.59% 36.51x
ACC Fans 51.10% 35.72x
Duke Blue Devils Fans 49.04% 31.44x
UNC Tar Heels Fans 49.00% 31.18x
March Madness Enthusiasts 36.72% 29.90x
Atlanta Hawks Fans 44.81% 29.74x
Syracuse Orange Fans 41.04% 29.00x
Ohio State Buckeyes Fans 42.54% 28.89x
Indiana Hoosiers Fans 43.68% 28.33x
Memphis Grizzlies Fans 44.17% 27.71x
Composition Percentage: The overlap percentage between the Kentucky Wildcats Fans audience and the Interest attribute.
Index: A comparison of the Kentucky Wildcats Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Kentucky Wildcats Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Kentucky Wildcats Fans audience is Urban Outfitters.

Location Composition Index
Urban Outfitters 0.05% 1.37x
Belk 0.02% 1.31x
Chicos 0.06% 1.27x
Lululemon 0.06% 1.20x
Madewell 0.02% 1.16x
Lane Bryant 0.05% 1.14x
Aeropostale 0.04% 1.11x
Coach 0.07% 1.10x
Ann Taylor 0.02% 1.08x
LOFT 0.04% 1.08x
Composition Percentage: The overlap percentage between the Kentucky Wildcats Fans audience and the Location attribute.
Index: A comparison of the Kentucky Wildcats Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The Kentucky Wildcats Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Kentucky Wildcats Fans audience is dukebasketballreport.com.

Website Composition Index
dukebasketballreport.com 6.12% 122.64x
aseaofblue.com 14.21% 103.80x
cardchronicle.com 2.46% 103.70x
tarheelblog.com 3.80% 103.04x
thebirdwrites.com 1.63% 98.70x
grizzlybearblues.com 1.34% 98.03x
basketballinsiders.com 1.20% 94.43x
crimsonquarry.com 1.06% 94.13x
rockchalktalk.com 1.43% 93.90x
bigredlouie.com 1.05% 91.97x
Composition Percentage: The overlap percentage between the Kentucky Wildcats Fans audience and the Web attribute.
Index: A comparison of the Kentucky Wildcats Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Kentucky Wildcats Fans audience is Illinois College Sports.

Content Affinity Composition Index
Illinois College Sports 0.79% 19.37x
Southeast College Athletics 3.63% 18.77x
Kentucky News 28.57% 17.75x
Florida College Athletics 7.17% 15.92x
Virginia Athletics 0.78% 13.68x
Fantasy Sports 20.62% 12.31x
Latest Sports News 72.84% 12.24x
Pac 12 Sports 2.57% 11.98x
College Sports 2.06% 10.97x
Texas University Athletics 6.58% 10.64x
Composition Percentage: The overlap percentage between the Kentucky Wildcats Fans audience and the Content Affinity attribute.
Index: A comparison of the Kentucky Wildcats Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Kentucky Wildcats Fans audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male