Dstillery Audiences

KIDS CLOTHING SHOPPERS

Audience Size: 4.3 Million Devices

Explore the Kids Clothing Shoppers Audience

Below you'll find more information about the Kids Clothing Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 4.3 million unique devices whose actions qualify for the Kids Clothing Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Kids Clothing Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Kids Clothing Shoppers audience is Home Rug Shoppers.

Interest Composition Index
Home Rug Shoppers 34.86% 24.70x
Home Goods Supercenter Shoppers 34.86% 24.70x
Department Store Shoppers 31.96% 21.21x
Home Decor Shoppers 29.60% 21.01x
Discount Big Box Shoppers 27.12% 19.16x
Budget Grocery Shoppers 26.45% 18.94x
Dance Clothing Shoppers 32.48% 18.38x
Patriotic Party Decoration Shoppers 27.27% 17.38x
Big Box Shoppers 25.62% 16.97x
Home Goods Shoppers 27.09% 16.83x
Composition Percentage: The overlap percentage between the Kids Clothing Shoppers audience and the Interest attribute.
Index: A comparison of the Kids Clothing Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Kids Clothing Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Kids Clothing Shoppers audience is Mens Wearhouse.

Location Composition Index
Mens Wearhouse 0.02% 1.41x
Dressbarn 0.01% 1.30x
Maurices 0.02% 1.29x
Old Navy 0.02% 1.22x
Carhartt 0.17% 1.15x
Composition Percentage: The overlap percentage between the Kids Clothing Shoppers audience and the Location attribute.
Index: A comparison of the Kids Clothing Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Kids Clothing Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Kids Clothing Shoppers audience is americangirl.com.

Website Composition Index
americangirl.com 4.98% 37.97x
dancewearsolutions.com 1.61% 31.03x
modlily.com 1.39% 24.17x
chasing-fireflies.com 1.88% 24.00x
kirklands.com 1.52% 23.86x
rotita.com 2.68% 22.50x
liligal.com 1.20% 22.19x
crayola.com 1.54% 21.87x
nyandcompany.com 6.04% 21.29x
zulily.com 35.72% 21.28x
Composition Percentage: The overlap percentage between the Kids Clothing Shoppers audience and the Web attribute.
Index: A comparison of the Kids Clothing Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Kids Clothing Shoppers audience is Cheerleading.

Content Affinity Composition Index
Cheerleading 0.71% 22.26x
Cub & Girl Scouts 0.77% 21.36x
Toys Shopping 1.89% 16.78x
Networking Marketing 0.70% 15.27x
Women Shoppers 6.14% 13.54x
Unique & Personalized Fashion 1.34% 13.35x
Party Suppliers 3.27% 13.25x
Quinceanera Planning 0.03% 13.05x
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.05% 12.46x
Home Decoration - Crafts & Kids 0.58% 12.18x
Composition Percentage: The overlap percentage between the Kids Clothing Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Kids Clothing Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Kids Clothing Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female