Dstillery Audiences

KIDS CLOTHING SHOPPERS

Audience Size: 2.7 Million Devices

Explore the Kids Clothing Shoppers Audience

Below you'll find more information about the Kids Clothing Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.7 million unique devices whose actions qualify for the Kids Clothing Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Kids Clothing Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Kids Clothing Shoppers audience is Home Rug Shoppers.

Interest Composition Index
Home Rug Shoppers 35.60% 42.38x
Home Goods Supercenter Shoppers 35.61% 42.37x
Discount Big Box Shoppers 33.97% 40.48x
Department Store Shoppers 30.32% 38.88x
Home Decor Shoppers 34.59% 37.67x
Budget Grocery Shoppers 27.59% 37.07x
Dance Clothing Shoppers 34.10% 32.30x
Casual Dining Restaurant Researchers 29.22% 32.26x
Patriotic Party Decoration Shoppers 34.93% 31.38x
Bed & Bath Shoppers 31.45% 31.19x
Composition Percentage: The overlap percentage between the Kids Clothing Shoppers audience and the Interest attribute.
Index: A comparison of the Kids Clothing Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Kids Clothing Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Kids Clothing Shoppers audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.42% 1.50x
Express Outlets 0.01% 1.44x
Mens Wearhouse 0.63% 1.37x
Buckle 0.23% 1.34x
White House Black Market 0.27% 1.25x
Belk 0.01% 1.21x
Johnston and Murphy 0.16% 1.20x
Talbots 0.05% 1.12x
Chicos 0.07% 1.12x
Lane Bryant 0.05% 1.10x
Composition Percentage: The overlap percentage between the Kids Clothing Shoppers audience and the Location attribute.
Index: A comparison of the Kids Clothing Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Kids Clothing Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Kids Clothing Shoppers audience is aeropostale.com.

Website Composition Index
aeropostale.com 1.17% 86.30x
americangirl.com 11.65% 62.62x
toysrus.com 12.10% 58.21x
belk.com 1.52% 51.82x
girlscoutshop.com 2.60% 46.97x
dressbarn.com 1.83% 46.91x
seaworldparks.com 1.64% 46.72x
pier1.com 1.39% 44.23x
ediblearrangements.com 1.14% 43.49x
frenchtoast.com 1.27% 43.45x
Composition Percentage: The overlap percentage between the Kids Clothing Shoppers audience and the Web attribute.
Index: A comparison of the Kids Clothing Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Kids Clothing Shoppers audience is Cheerleading.

Content Affinity Composition Index
Cheerleading 2.77% 26.40x
Toys Shopping 8.83% 25.68x
Cub & Girl Scouts 2.49% 23.03x
Decoration & Fabric 0.06% 19.07x
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.47% 17.34x
Costumes 0.87% 16.80x
ISPs & Local Services 0.09% 16.72x
Higher-End Fashion Brands 1.72% 16.23x
Home Printing 0.63% 15.89x
Custom Gifts 4.34% 15.88x
Composition Percentage: The overlap percentage between the Kids Clothing Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Kids Clothing Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Kids Clothing Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female