Dstillery Audiences

KIDS CLOTHING SHOPPERS

Audience Size: 1.1 Million Devices

Explore the Kids Clothing Shoppers Audience

Below you'll find more information about the Kids Clothing Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the Kids Clothing Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Kids Clothing Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Kids Clothing Shoppers audience is Home Goods Supercenter Shoppers.

Interest Composition Index
Home Goods Supercenter Shoppers 32.01% 32.04x
Home Rug Shoppers 32.01% 32.03x
Holiday Season Department Store Deal Shoppers 29.00% 28.15x
Department Store Shoppers 29.98% 28.10x
Home Decor Shoppers 26.33% 26.39x
Budget Grocery Shoppers 21.80% 24.39x
Discount Big Box Shoppers 19.82% 23.66x
Dance Clothing Shoppers 29.00% 21.61x
Home Goods Shoppers 24.49% 20.87x
Holiday Season Low-Cost Retail Deal Shoppers 20.63% 20.46x
Composition Percentage: The overlap percentage between the Kids Clothing Shoppers audience and the Interest attribute.
Index: A comparison of the Kids Clothing Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Kids Clothing Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Kids Clothing Shoppers audience is Carhartt.

Location Composition Index
Carhartt 0.05% 1.15x
Composition Percentage: The overlap percentage between the Kids Clothing Shoppers audience and the Location attribute.
Index: A comparison of the Kids Clothing Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Kids Clothing Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Kids Clothing Shoppers audience is nyandcompany.com.

Website Composition Index
nyandcompany.com 1.16% 29.17x
zulily.com 36.10% 26.79x
blair.com 1.09% 26.11x
steinmart.com 1.15% 21.46x
shopping.net 1.33% 20.87x
toysrus.com 3.75% 19.94x
overstock.com 1.92% 19.17x
dollartree.com 2.21% 18.46x
kmart.com 9.37% 15.77x
partycity.com 17.28% 15.67x
Composition Percentage: The overlap percentage between the Kids Clothing Shoppers audience and the Web attribute.
Index: A comparison of the Kids Clothing Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Kids Clothing Shoppers audience is Cub & Girl Scouts.

Content Affinity Composition Index
Cub & Girl Scouts 0.11% 24.65x
Cheerleading 0.08% 20.79x
Toys Shopping 0.67% 20.74x
Networking Marketing 0.15% 20.74x
Home Decoration - Crafts & Kids 0.08% 17.92x
Women Shoppers 1.14% 16.91x
Promo Codes 0.58% 14.08x
Fashion & Retail 0.62% 13.49x
Party Suppliers 0.29% 13.36x
Unique & Personalized Fashion 0.46% 12.77x
Composition Percentage: The overlap percentage between the Kids Clothing Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Kids Clothing Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Kids Clothing Shoppers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female