Dstillery Audiences

KIDS CLOTHING SHOPPERS

Audience Size: 1.5 Million Devices

Explore the Kids Clothing Shoppers Audience

Below you'll find more information about the Kids Clothing Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 1.5 million unique devices whose actions qualify for the Kids Clothing Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Kids Clothing Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Kids Clothing Shoppers audience is Apartment Furniture Shoppers.

Interest Composition Index
Apartment Furniture Shoppers 61.58% 84.48x
Department Store Shoppers 57.74% 64.61x
Home Rug Shoppers 54.00% 56.65x
Budget Grocery Shoppers 40.29% 49.99x
Bargain Shopping Researchers 24.11% 47.81x
Online Home Decor Shoppers 18.91% 45.70x
Home Decor Shoppers 37.42% 44.93x
Discount Big Box Shoppers 32.87% 44.88x
Big Box Shoppers 37.90% 43.22x
Sale Seekers 47.79% 41.83x
Composition Percentage: The overlap percentage between the Kids Clothing Shoppers audience and the Interest attribute.
Index: A comparison of the Kids Clothing Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Kids Clothing Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Kids Clothing Shoppers audience is Chicos.

Location Composition Index
Chicos 0.02% 1.50x
Maurices 0.04% 1.41x
Aeropostale 0.02% 1.40x
Old Navy 0.03% 1.34x
Lane Bryant 0.02% 1.26x
Victoria's Secret 0.03% 1.23x
Buckle 0.02% 1.21x
Jos A. Bank Clothiers 0.01% 1.21x
Express 0.02% 1.17x
Carhartt 0.19% 1.15x
Composition Percentage: The overlap percentage between the Kids Clothing Shoppers audience and the Location attribute.
Index: A comparison of the Kids Clothing Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Kids Clothing Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Kids Clothing Shoppers audience is littletikes.com.

Website Composition Index
littletikes.com 1.10% 34.74x
partycity.com 4.16% 33.69x
catofashions.com 5.03% 33.42x
hayneedle.com 2.10% 30.99x
frequent-ads.com 1.40% 30.54x
tanga.com 3.32% 29.03x
findsimilar.com 1.49% 28.96x
coupons.com 2.75% 28.04x
myfoodandfamily.com 3.47% 26.97x
zulily.com 25.06% 26.49x
Composition Percentage: The overlap percentage between the Kids Clothing Shoppers audience and the Web attribute.
Index: A comparison of the Kids Clothing Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Kids Clothing Shoppers audience is Women Shoppers.

Content Affinity Composition Index
Women Shoppers 0.19% 31.00x
Unique & Personalized Fashion 0.51% 22.82x
Promo Codes 0.62% 21.88x
Shopping Catalogs 0.21% 19.86x
Arts & Crafts 0.08% 19.10x
Discount Shopping 0.11% 17.78x
Coupons 9.44% 17.26x
Consumer Rewards 0.06% 16.85x
Bridal Fashion 0.19% 15.76x
Teen Hair 0.97% 15.73x
Composition Percentage: The overlap percentage between the Kids Clothing Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Kids Clothing Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Kids Clothing Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female