Dstillery Audiences

KIDS CLOTHING SHOPPERS

Audience Size: 3 Million Devices

Explore the Kids Clothing Shoppers Audience

Below you'll find more information about the Kids Clothing Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the Kids Clothing Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Kids Clothing Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Kids Clothing Shoppers audience is Home Goods Supercenter Shoppers.

Interest Composition Index
Home Goods Supercenter Shoppers 35.69% 46.29x
Home Rug Shoppers 35.65% 46.29x
Discount Big Box Shoppers 35.58% 44.30x
Home Decor Shoppers 35.25% 40.90x
Budget Grocery Shoppers 27.89% 40.09x
Department Store Shoppers 32.76% 40.06x
Casual Dining Restaurant Researchers 27.85% 35.96x
Dance Clothing Shoppers 34.63% 34.70x
Bed & Bath Shoppers 33.29% 33.51x
Patriotic Party Decoration Shoppers 35.90% 33.39x
Composition Percentage: The overlap percentage between the Kids Clothing Shoppers audience and the Interest attribute.
Index: A comparison of the Kids Clothing Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Kids Clothing Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Kids Clothing Shoppers audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.32% 1.39x
Mens Wearhouse 0.48% 1.28x
Dressbarn 0.04% 1.25x
Buckle 0.10% 1.14x
Aeropostale 0.01% 1.11x
Johnston and Murphy 0.07% 1.11x
Chicos 0.04% 1.10x
Zumiez 0.04% 1.08x
Talbots 0.03% 1.07x
Gymboree 0.02% 1.07x
Composition Percentage: The overlap percentage between the Kids Clothing Shoppers audience and the Location attribute.
Index: A comparison of the Kids Clothing Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Kids Clothing Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Kids Clothing Shoppers audience is aeropostale.com.

Website Composition Index
aeropostale.com 1.36% 78.34x
americangirl.com 12.07% 58.84x
toysrus.com 13.49% 53.31x
belk.com 1.68% 47.50x
frenchtoast.com 1.19% 45.79x
girlscoutshop.com 2.65% 43.75x
seaworldparks.com 1.88% 43.02x
dressbarn.com 2.00% 42.58x
zulily.com 28.40% 41.67x
pier1.com 1.55% 41.25x
Composition Percentage: The overlap percentage between the Kids Clothing Shoppers audience and the Web attribute.
Index: A comparison of the Kids Clothing Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Kids Clothing Shoppers audience is Cheerleading.

Content Affinity Composition Index
Cheerleading 2.93% 27.11x
Toys Shopping 9.31% 26.71x
Cub & Girl Scouts 2.64% 23.19x
Decoration & Fabric 0.06% 19.12x
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.52% 17.43x
Home Printing 0.72% 17.03x
Costumes 0.93% 16.98x
ISPs & Local Services 0.09% 16.82x
Higher-End Fashion Brands 1.96% 16.66x
Home Decoration - Crafts & Kids 2.33% 16.38x
Composition Percentage: The overlap percentage between the Kids Clothing Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Kids Clothing Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Kids Clothing Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female