Dstillery Audiences

KIDS CLOTHING SHOPPERS

Audience Size: 4.2 Million Devices

Explore the Kids Clothing Shoppers Audience

Below you'll find more information about the Kids Clothing Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 4.2 million unique devices whose actions qualify for the Kids Clothing Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Kids Clothing Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Kids Clothing Shoppers audience is Home Rug Shoppers.

Interest Composition Index
Home Rug Shoppers 39.27% 28.84x
Home Goods Supercenter Shoppers 39.27% 28.83x
Department Store Shoppers 36.12% 26.32x
Discount Big Box Shoppers 36.32% 26.08x
Home Decor Shoppers 38.05% 25.66x
Budget Grocery Shoppers 30.46% 24.41x
Dance Clothing Shoppers 36.06% 22.91x
Big Box Shoppers 30.65% 22.06x
Casual Dining Restaurant Researchers 31.69% 21.96x
Bed & Bath Shoppers 35.20% 21.90x
Composition Percentage: The overlap percentage between the Kids Clothing Shoppers audience and the Interest attribute.
Index: A comparison of the Kids Clothing Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Kids Clothing Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Kids Clothing Shoppers audience is Buckle.

Location Composition Index
Buckle 0.32% 1.44x
Jos A. Bank Clothiers 0.33% 1.37x
White House Black Market 0.38% 1.34x
Mens Wearhouse 0.53% 1.29x
Johnston and Murphy 0.45% 1.14x
Lane Bryant 0.05% 1.11x
Talbots 0.04% 1.07x
Eddie Bauer 0.03% 1.03x
Dressbarn 0.05% 1.00x
Bonobos 0.07% 0.98x
Composition Percentage: The overlap percentage between the Kids Clothing Shoppers audience and the Location attribute.
Index: A comparison of the Kids Clothing Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Kids Clothing Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Kids Clothing Shoppers audience is americangirl.com.

Website Composition Index
americangirl.com 7.16% 42.91x
toysrus.com 6.45% 40.64x
dressbarn.com 1.05% 34.90x
linkshe.com 1.37% 32.15x
girlscoutshop.com 1.85% 31.73x
yankeecandle.com 1.20% 31.57x
collectionsetc.com 2.29% 31.42x
dancewearsolutions.com 3.48% 31.10x
bonton.com 1.63% 30.04x
olivegarden.com 1.01% 29.99x
Composition Percentage: The overlap percentage between the Kids Clothing Shoppers audience and the Web attribute.
Index: A comparison of the Kids Clothing Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Kids Clothing Shoppers audience is Cheerleading.

Content Affinity Composition Index
Cheerleading 1.76% 18.70x
Toys Shopping 5.27% 17.71x
Cub & Girl Scouts 1.73% 16.81x
Decoration & Fabric 0.04% 15.03x
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.30% 13.63x
Home Decoration - Crafts & Kids 1.67% 12.37x
Custom Gifts 2.88% 12.19x
Home Printing 0.42% 12.16x
Higher-End Fashion Brands 0.96% 12.13x
ISPs & Local Services 0.05% 12.11x
Composition Percentage: The overlap percentage between the Kids Clothing Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Kids Clothing Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Kids Clothing Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female