Dstillery Audiences

KIDS CLOTHING SHOPPERS

Audience Size: 1.9 Million Devices

Explore the Kids Clothing Shoppers Audience

Below you'll find more information about the Kids Clothing Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 1.9 million unique devices whose actions qualify for the Kids Clothing Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Kids Clothing Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Kids Clothing Shoppers audience is Home Rug Shoppers.

Interest Composition Index
Home Rug Shoppers 34.72% 25.74x
Home Goods Supercenter Shoppers 34.72% 25.74x
Department Store Shoppers 30.73% 22.48x
Holiday Season Department Store Deal Shoppers 26.79% 22.34x
Home Decor Shoppers 28.02% 21.55x
Budget Grocery Shoppers 23.49% 19.85x
Discount Big Box Shoppers 21.96% 19.35x
Dance Clothing Shoppers 29.88% 18.46x
Home Goods Shoppers 26.11% 17.15x
Big Box Shoppers 21.20% 16.65x
Composition Percentage: The overlap percentage between the Kids Clothing Shoppers audience and the Interest attribute.
Index: A comparison of the Kids Clothing Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Kids Clothing Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Kids Clothing Shoppers audience is Carhartt.

Location Composition Index
Carhartt 0.07% 1.12x
Composition Percentage: The overlap percentage between the Kids Clothing Shoppers audience and the Location attribute.
Index: A comparison of the Kids Clothing Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Kids Clothing Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Kids Clothing Shoppers audience is americangirl.com.

Website Composition Index
americangirl.com 1.10% 38.70x
blair.com 1.73% 26.39x
nyandcompany.com 1.63% 24.75x
zulily.com 35.66% 24.16x
shopping.net 2.00% 22.74x
overstock.com 3.07% 19.88x
steinmart.com 1.70% 19.04x
crocs.com 1.28% 18.13x
toysrus.com 4.11% 17.97x
dollartree.com 3.01% 17.19x
Composition Percentage: The overlap percentage between the Kids Clothing Shoppers audience and the Web attribute.
Index: A comparison of the Kids Clothing Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Kids Clothing Shoppers audience is Cheerleading.

Content Affinity Composition Index
Cheerleading 0.10% 20.91x
Cub & Girl Scouts 0.18% 20.88x
Toys Shopping 0.78% 17.67x
Networking Marketing 0.18% 16.66x
Women Shoppers 1.82% 15.46x
Home Decoration - Crafts & Kids 0.12% 14.94x
Party Suppliers 0.60% 14.49x
Chat Rooms 0.03% 13.79x
Higher-End Fashion Brands 0.03% 13.69x
Promo Codes 1.02% 13.47x
Composition Percentage: The overlap percentage between the Kids Clothing Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Kids Clothing Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Kids Clothing Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female