Dstillery Audiences

KIDS CLOTHING SHOPPERS

Audience Size: 3.4 Million Devices

Explore the Kids Clothing Shoppers Audience

Below you'll find more information about the Kids Clothing Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.4 million unique devices whose actions qualify for the Kids Clothing Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Kids Clothing Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Kids Clothing Shoppers audience is Home Rug Shoppers.

Interest Composition Index
Home Rug Shoppers 30.51% 25.44x
Home Goods Supercenter Shoppers 30.51% 25.44x
Holiday Season Department Store Deal Shoppers 28.99% 25.03x
Department Store Shoppers 28.51% 22.34x
Home Decor Shoppers 23.11% 20.76x
Budget Grocery Shoppers 20.78% 19.18x
Discount Big Box Shoppers 18.28% 18.19x
Dance Clothing Shoppers 28.02% 17.47x
Holiday Season Low-Cost Retail Deal Shoppers 19.06% 16.98x
Home Goods Shoppers 22.07% 16.56x
Composition Percentage: The overlap percentage between the Kids Clothing Shoppers audience and the Interest attribute.
Index: A comparison of the Kids Clothing Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Kids Clothing Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Kids Clothing Shoppers audience is Lane Bryant.

Location Composition Index
Lane Bryant 0.03% 1.52x
Dressbarn 0.03% 1.45x
Maurices 0.06% 1.38x
Hollister 0.02% 1.38x
Aeropostale 0.03% 1.38x
Zumiez 0.02% 1.37x
Victoria's Secret 0.04% 1.31x
Old Navy 0.05% 1.30x
American Eagle Outfitters 0.03% 1.27x
The Childrens Place 0.04% 1.27x
Composition Percentage: The overlap percentage between the Kids Clothing Shoppers audience and the Location attribute.
Index: A comparison of the Kids Clothing Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Kids Clothing Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Kids Clothing Shoppers audience is zulily.com.

Website Composition Index
zulily.com 35.22% 28.82x
toysrus.com 1.86% 23.04x
partycity.com 8.58% 19.52x
tanga.com 1.74% 16.24x
kmart.com 7.61% 15.28x
shop411.com 2.73% 15.23x
jcpenney.com 61.70% 15.11x
smarter.com 1.38% 14.98x
officedepot.com 1.35% 14.41x
catofashions.com 3.28% 13.82x
Composition Percentage: The overlap percentage between the Kids Clothing Shoppers audience and the Web attribute.
Index: A comparison of the Kids Clothing Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Kids Clothing Shoppers audience is Toys Shopping.

Content Affinity Composition Index
Toys Shopping 0.30% 18.83x
Networking Marketing 0.03% 17.93x
Party Suppliers 0.05% 15.87x
Custom Gifts 0.04% 14.42x
Women Shoppers 0.36% 13.87x
Unique & Personalized Fashion 0.31% 11.91x
Party Planning & Invitations 4.83% 11.42x
Promo Codes 0.37% 10.72x
Fashion & Retail 0.10% 10.72x
Big Box Retail 77.79% 10.56x
Composition Percentage: The overlap percentage between the Kids Clothing Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Kids Clothing Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Kids Clothing Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female