Dstillery Audiences

KIDS CLOTHING SHOPPERS

Audience Size: 3 Million Devices

Explore the Kids Clothing Shoppers Audience

Below you'll find more information about the Kids Clothing Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the Kids Clothing Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Kids Clothing Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Kids Clothing Shoppers audience is Home Goods Supercenter Shoppers.

Interest Composition Index
Home Goods Supercenter Shoppers 39.60% 26.02x
Home Rug Shoppers 39.70% 25.98x
Discount Big Box Shoppers 36.41% 25.07x
Home Decor Shoppers 34.61% 23.21x
Budget Grocery Shoppers 33.34% 21.11x
Dance Clothing Shoppers 37.44% 19.71x
Patriotic Party Decoration Shoppers 34.73% 19.64x
Bed & Bath Shoppers 33.63% 19.27x
Bargain Shopping Researchers 24.17% 18.27x
Apartment Furniture Shoppers 27.13% 18.25x
Composition Percentage: The overlap percentage between the Kids Clothing Shoppers audience and the Interest attribute.
Index: A comparison of the Kids Clothing Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Kids Clothing Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Kids Clothing Shoppers audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.20% 1.24x
Talbots 0.06% 1.21x
Chicos 0.05% 1.20x
Old Navy 0.08% 1.15x
Dressbarn 0.05% 1.15x
Charlotte Russe 0.02% 1.14x
Lane Bryant 0.06% 1.12x
Journeys 0.05% 1.12x
Mens Wearhouse 0.27% 1.11x
Belk 0.01% 1.11x
Composition Percentage: The overlap percentage between the Kids Clothing Shoppers audience and the Location attribute.
Index: A comparison of the Kids Clothing Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Kids Clothing Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Kids Clothing Shoppers audience is aeropostale.com.

Website Composition Index
aeropostale.com 1.68% 98.76x
americangirl.com 13.21% 71.95x
toysrus.com 15.81% 65.40x
belk.com 1.97% 58.58x
frenchtoast.com 1.29% 55.03x
girlscoutshop.com 2.68% 54.80x
seaworldparks.com 2.25% 53.03x
pier1.com 1.80% 51.61x
zulily.com 28.04% 51.46x
dressbarn.com 2.28% 50.87x
Composition Percentage: The overlap percentage between the Kids Clothing Shoppers audience and the Web attribute.
Index: A comparison of the Kids Clothing Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Kids Clothing Shoppers audience is Cheerleading.

Content Affinity Composition Index
Cheerleading 3.15% 22.50x
Toys Shopping 10.63% 22.28x
Cub & Girl Scouts 2.74% 19.46x
Decoration & Fabric 0.06% 15.19x
Home Printing 0.81% 14.65x
Higher-End Fashion Brands 2.34% 14.25x
Home Decoration - Crafts & Kids 2.55% 14.04x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.53% 14.02x
ISPs & Local Services 0.12% 13.94x
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.65% 13.93x
Composition Percentage: The overlap percentage between the Kids Clothing Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Kids Clothing Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Kids Clothing Shoppers audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female