Dstillery Audiences

KIDS CLOTHING SHOPPERS

Audience Size: 3.7 Million Devices

Explore the Kids Clothing Shoppers Audience

Below you'll find more information about the Kids Clothing Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.7 million unique devices whose actions qualify for the Kids Clothing Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Kids Clothing Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Kids Clothing Shoppers audience is Home Rug Shoppers.

Interest Composition Index
Home Rug Shoppers 33.27% 23.42x
Home Goods Supercenter Shoppers 33.27% 23.42x
Holiday Season Department Store Deal Shoppers 27.26% 21.40x
Department Store Shoppers 30.83% 20.60x
Home Decor Shoppers 26.50% 19.24x
Budget Grocery Shoppers 22.65% 18.04x
Discount Big Box Shoppers 20.67% 17.02x
Dance Clothing Shoppers 29.06% 16.11x
Home Goods Shoppers 24.63% 15.48x
Holiday Season Low-Cost Retail Deal Shoppers 19.30% 15.09x
Composition Percentage: The overlap percentage between the Kids Clothing Shoppers audience and the Interest attribute.
Index: A comparison of the Kids Clothing Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Kids Clothing Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Kids Clothing Shoppers audience is Eddie Bauer.

Location Composition Index
Eddie Bauer 0.01% 1.30x
Old Navy 0.03% 1.22x
Dressbarn 0.02% 1.22x
Victoria's Secret 0.03% 1.21x
Aeropostale 0.02% 1.20x
Mens Wearhouse 0.03% 1.19x
Maurices 0.04% 1.19x
White House Black Market 0.02% 1.15x
American Eagle Outfitters 0.02% 1.13x
Lane Bryant 0.02% 1.12x
Composition Percentage: The overlap percentage between the Kids Clothing Shoppers audience and the Location attribute.
Index: A comparison of the Kids Clothing Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Kids Clothing Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Kids Clothing Shoppers audience is zulily.com.

Website Composition Index
zulily.com 37.34% 26.49x
toysrus.com 2.91% 21.29x
dollartree.com 1.64% 18.93x
overstock.com 1.30% 18.09x
partycity.com 14.00% 17.02x
tanga.com 1.98% 14.95x
kmart.com 9.14% 14.59x
shop411.com 3.41% 14.55x
smarter.com 1.83% 14.52x
jcpenney.com 61.42% 14.08x
Composition Percentage: The overlap percentage between the Kids Clothing Shoppers audience and the Web attribute.
Index: A comparison of the Kids Clothing Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Kids Clothing Shoppers audience is Cub & Girl Scouts.

Content Affinity Composition Index
Cub & Girl Scouts 0.08% 20.49x
Toys Shopping 0.58% 18.79x
Networking Marketing 0.08% 17.63x
Cheerleading 0.04% 16.33x
Party Suppliers 0.23% 15.93x
Women Shoppers 0.88% 14.97x
Home Decoration - Crafts & Kids 0.04% 14.58x
Custom Gifts 0.11% 12.80x
Unique & Personalized Fashion 0.50% 12.75x
Promo Codes 0.54% 12.43x
Composition Percentage: The overlap percentage between the Kids Clothing Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Kids Clothing Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Kids Clothing Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female