Dstillery Audiences

KIDS CLOTHING SHOPPERS

Audience Size: 4.4 Million Devices

Explore the Kids Clothing Shoppers Audience

Below you'll find more information about the Kids Clothing Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 4.4 million unique devices whose actions qualify for the Kids Clothing Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Kids Clothing Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Kids Clothing Shoppers audience is Home Rug Shoppers.

Interest Composition Index
Home Rug Shoppers 38.24% 24.49x
Home Goods Supercenter Shoppers 38.24% 24.49x
Department Store Shoppers 32.91% 21.67x
Home Decor Shoppers 32.11% 21.59x
Discount Big Box Shoppers 29.52% 20.33x
Dance Clothing Shoppers 33.19% 20.09x
Budget Grocery Shoppers 28.10% 19.91x
Patriotic Party Decoration Shoppers 30.49% 18.52x
Big Box Shoppers 27.87% 17.96x
Home Goods Shoppers 30.60% 17.72x
Composition Percentage: The overlap percentage between the Kids Clothing Shoppers audience and the Interest attribute.
Index: A comparison of the Kids Clothing Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Kids Clothing Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Kids Clothing Shoppers audience is Journeys.

Location Composition Index
Journeys 0.01% 1.36x
The Childrens Place 0.01% 1.21x
Carhartt 0.13% 1.13x
Mens Wearhouse 0.02% 1.06x
Old Navy 0.01% 0.92x
Composition Percentage: The overlap percentage between the Kids Clothing Shoppers audience and the Location attribute.
Index: A comparison of the Kids Clothing Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Kids Clothing Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Kids Clothing Shoppers audience is americangirl.com.

Website Composition Index
americangirl.com 6.94% 37.69x
girlscoutshop.com 1.33% 33.05x
dancewearsolutions.com 2.26% 30.34x
pbteen.com 1.05% 25.71x
kirklands.com 2.35% 23.88x
modlily.com 2.18% 23.21x
chasing-fireflies.com 2.56% 23.13x
zulily.com 31.52% 23.09x
tillys.com 1.33% 22.12x
liligal.com 1.83% 21.42x
Composition Percentage: The overlap percentage between the Kids Clothing Shoppers audience and the Web attribute.
Index: A comparison of the Kids Clothing Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Kids Clothing Shoppers audience is Cheerleading.

Content Affinity Composition Index
Cheerleading 1.03% 22.95x
Cub & Girl Scouts 1.06% 21.95x
Toys Shopping 2.39% 17.70x
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.10% 16.28x
Networking Marketing 0.85% 14.27x
Women Shoppers 8.21% 13.92x
Unique & Personalized Fashion 1.58% 13.67x
Party Suppliers 4.62% 13.47x
Home Decoration - Crafts & Kids 0.80% 12.77x
Quinceanera Planning 0.03% 12.74x
Composition Percentage: The overlap percentage between the Kids Clothing Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Kids Clothing Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Kids Clothing Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female