Dstillery Audiences

KIDS CLOTHING SHOPPERS

Audience Size: 816.7 Thousand Devices

Explore the Kids Clothing Shoppers Audience

Below you'll find more information about the Kids Clothing Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 816.7 thousand unique devices whose actions qualify for the Kids Clothing Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Kids Clothing Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Kids Clothing Shoppers audience is Apartment Furniture Shoppers.

Interest Composition Index
Apartment Furniture Shoppers 72.53% 139.40x
Big & Tall Men 81.14% 137.90x
Department Store Shoppers 68.07% 95.23x
Office Supply Shoppers 41.26% 86.22x
Home Rug Shoppers 63.73% 78.55x
Bargain Shopping Researchers 19.93% 74.43x
Budget Grocery Shoppers 42.87% 72.36x
Online Home Decor Shoppers 13.54% 70.01x
Discount Big Box Shoppers 33.89% 67.45x
Big Box Shoppers 39.06% 62.99x
Composition Percentage: The overlap percentage between the Kids Clothing Shoppers audience and the Interest attribute.
Index: A comparison of the Kids Clothing Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Kids Clothing Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Kids Clothing Shoppers audience is Dressbarn.

Location Composition Index
Dressbarn 0.01% 1.41x
Maurices 0.04% 1.26x
Journeys 0.03% 1.24x
Buckle 0.02% 1.21x
Hollister 0.01% 1.20x
Old Navy 0.03% 1.17x
Mens Wearhouse 0.01% 1.17x
American Eagle Outfitters 0.02% 1.15x
LOFT 0.01% 1.13x
Gymboree 0.02% 0.89x
Composition Percentage: The overlap percentage between the Kids Clothing Shoppers audience and the Location attribute.
Index: A comparison of the Kids Clothing Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Kids Clothing Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Kids Clothing Shoppers audience is catofashions.com.

Website Composition Index
catofashions.com 4.12% 61.39x
buybuybaby.com 11.42% 53.05x
partycity.com 1.73% 52.09x
coupons.com 1.81% 47.18x
myfoodandfamily.com 1.94% 44.41x
orientaltrading.com 2.28% 43.74x
tanga.com 3.38% 41.00x
wayfair.com 10.15% 40.32x
hayneedle.com 1.31% 39.41x
meijer.com 1.05% 38.40x
Composition Percentage: The overlap percentage between the Kids Clothing Shoppers audience and the Web attribute.
Index: A comparison of the Kids Clothing Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Kids Clothing Shoppers audience is Promo Codes.

Content Affinity Composition Index
Promo Codes 0.53% 40.98x
Unique & Personalized Fashion 0.61% 36.24x
Shopping Catalogs 0.22% 29.40x
Coupons 8.21% 18.76x
Bridal Fashion 0.13% 17.97x
Mail Order Food 0.22% 16.59x
Big Box Retail 87.35% 16.39x
Parenting & Children's Activities 0.18% 15.51x
Assorted Topics (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews) 2.08% 14.82x
Appliances & Reviews 2.92% 14.50x
Composition Percentage: The overlap percentage between the Kids Clothing Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Kids Clothing Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Kids Clothing Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female