Explore the Kids Clothing Shoppers Audience
Below you'll find more information about the Kids Clothing Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.7 million unique devices whose actions qualify for the Kids Clothing Shoppers audience.
INTERESTS
The Kids Clothing Shoppers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Kids Clothing Shoppers audience is Home Rug Shoppers.
| Interest | Composition | Index |
| Home Rug Shoppers | 33.27% | 23.42x |
| Home Goods Supercenter Shoppers | 33.27% | 23.42x |
| Holiday Season Department Store Deal Shoppers | 27.26% | 21.40x |
| Department Store Shoppers | 30.83% | 20.60x |
| Home Decor Shoppers | 26.50% | 19.24x |
| Budget Grocery Shoppers | 22.65% | 18.04x |
| Discount Big Box Shoppers | 20.67% | 17.02x |
| Dance Clothing Shoppers | 29.06% | 16.11x |
| Home Goods Shoppers | 24.63% | 15.48x |
| Holiday Season Low-Cost Retail Deal Shoppers | 19.30% | 15.09x |
Composition Percentage:
The overlap percentage between the Kids Clothing Shoppers audience and the Interest attribute.
Index: A comparison of the Kids Clothing Shoppers audience to the internet population.
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APPAREL RETAILERS
The Kids Clothing Shoppers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Kids Clothing Shoppers audience is Eddie Bauer.
| Location | Composition | Index |
| Eddie Bauer | 0.01% | 1.30x |
| Old Navy | 0.03% | 1.22x |
| Dressbarn | 0.02% | 1.22x |
| Victoria's Secret | 0.03% | 1.21x |
| Aeropostale | 0.02% | 1.20x |
| Mens Wearhouse | 0.03% | 1.19x |
| Maurices | 0.04% | 1.19x |
| White House Black Market | 0.02% | 1.15x |
| American Eagle Outfitters | 0.02% | 1.13x |
| Lane Bryant | 0.02% | 1.12x |
Composition Percentage:
The overlap percentage between the Kids Clothing Shoppers audience and the Location attribute.
Index: A comparison of the Kids Clothing Shoppers audience to the internet population.
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WEBSITES
The Kids Clothing Shoppers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Kids Clothing Shoppers audience is zulily.com.
| Website | Composition | Index |
| zulily.com | 37.34% | 26.49x |
| toysrus.com | 2.91% | 21.29x |
| dollartree.com | 1.64% | 18.93x |
| overstock.com | 1.30% | 18.09x |
| partycity.com | 14.00% | 17.02x |
| tanga.com | 1.98% | 14.95x |
| kmart.com | 9.14% | 14.59x |
| shop411.com | 3.41% | 14.55x |
| smarter.com | 1.83% | 14.52x |
| jcpenney.com | 61.42% | 14.08x |
Composition Percentage:
The overlap percentage between the Kids Clothing Shoppers audience and the Web attribute.
Index: A comparison of the Kids Clothing Shoppers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Kids Clothing Shoppers audience is Cub & Girl Scouts.
| Content Affinity | Composition | Index |
| Cub & Girl Scouts | 0.08% | 20.49x |
| Toys Shopping | 0.58% | 18.79x |
| Networking Marketing | 0.08% | 17.63x |
| Cheerleading | 0.04% | 16.33x |
| Party Suppliers | 0.23% | 15.93x |
| Women Shoppers | 0.88% | 14.97x |
| Home Decoration - Crafts & Kids | 0.04% | 14.58x |
| Custom Gifts | 0.11% | 12.80x |
| Unique & Personalized Fashion | 0.50% | 12.75x |
| Promo Codes | 0.54% | 12.43x |
Composition Percentage:
The overlap percentage between the Kids Clothing Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Kids Clothing Shoppers audience to the internet population.
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DEMOGRAPHICS
The Kids Clothing Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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