Dstillery Audiences

KIDS CLOTHING SHOPPERS

Audience Size: 5.7 Million Devices

Explore the Kids Clothing Shoppers Audience

Below you'll find more information about the Kids Clothing Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 5.7 million unique devices whose actions qualify for the Kids Clothing Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Kids Clothing Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Kids Clothing Shoppers audience is Home Goods Supercenter Shoppers.

Interest Composition Index
Home Goods Supercenter Shoppers 43.80% 21.15x
Home Rug Shoppers 43.76% 21.14x
Department Store Shoppers 38.36% 19.14x
Home Decor Shoppers 40.20% 18.78x
Discount Big Box Shoppers 37.26% 18.43x
Dance Clothing Shoppers 34.92% 18.35x
Budget Grocery Shoppers 30.93% 17.61x
Patriotic Party Decoration Shoppers 35.01% 16.75x
Bed & Bath Shoppers 35.21% 16.73x
Home Goods Shoppers 32.96% 16.14x
Composition Percentage: The overlap percentage between the Kids Clothing Shoppers audience and the Interest attribute.
Index: A comparison of the Kids Clothing Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Kids Clothing Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Kids Clothing Shoppers audience is Talbots.

Location Composition Index
Talbots 0.03% 1.17x
Aeropostale 0.05% 1.10x
Carhartt 0.26% 1.10x
Dressbarn 0.03% 1.09x
Chicos 0.04% 1.09x
LOFT 0.05% 1.08x
Hollister 0.04% 1.08x
Buckle 0.04% 1.04x
American Eagle Outfitters 0.04% 1.04x
Mens Wearhouse 0.05% 1.03x
Composition Percentage: The overlap percentage between the Kids Clothing Shoppers audience and the Location attribute.
Index: A comparison of the Kids Clothing Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Kids Clothing Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Kids Clothing Shoppers audience is americangirl.com.

Website Composition Index
americangirl.com 7.94% 32.40x
toysrus.com 2.08% 30.62x
girlscoutshop.com 1.46% 27.64x
dancewearsolutions.com 2.54% 25.68x
collectionsetc.com 1.12% 25.61x
weekly-ads.us 1.01% 22.68x
zulily.com 28.28% 22.45x
kirklands.com 2.47% 22.14x
pbteen.com 1.12% 21.30x
modlily.com 2.60% 20.36x
Composition Percentage: The overlap percentage between the Kids Clothing Shoppers audience and the Web attribute.
Index: A comparison of the Kids Clothing Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Kids Clothing Shoppers audience is Cheerleading.

Content Affinity Composition Index
Cheerleading 1.14% 17.60x
Cub & Girl Scouts 1.27% 16.75x
Toys Shopping 3.44% 15.59x
ISPs & Local Services 0.02% 14.01x
Decoration & Fabric 0.02% 12.90x
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.13% 12.80x
Quinceanera Planning 0.04% 12.07x
Networking Marketing 1.07% 11.79x
Unique & Personalized Fashion 1.72% 11.66x
Home Decoration - Crafts & Kids 1.02% 11.31x
Composition Percentage: The overlap percentage between the Kids Clothing Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Kids Clothing Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Kids Clothing Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female