Dstillery Audiences

KIDS CLOTHING SHOPPERS

Audience Size: 3.9 Million Devices

Explore the Kids Clothing Shoppers Audience

Below you'll find more information about the Kids Clothing Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.9 million unique devices whose actions qualify for the Kids Clothing Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Kids Clothing Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Kids Clothing Shoppers audience is Home Rug Shoppers.

Interest Composition Index
Home Rug Shoppers 36.88% 26.46x
Home Goods Supercenter Shoppers 36.88% 26.46x
Department Store Shoppers 32.24% 23.21x
Home Decor Shoppers 29.64% 22.54x
Holiday Season Department Store Deal Shoppers 23.17% 22.16x
Budget Grocery Shoppers 25.11% 20.69x
Discount Big Box Shoppers 23.71% 20.39x
Dance Clothing Shoppers 32.96% 19.85x
Home Goods Shoppers 28.65% 18.45x
Big Box Shoppers 23.43% 18.05x
Composition Percentage: The overlap percentage between the Kids Clothing Shoppers audience and the Interest attribute.
Index: A comparison of the Kids Clothing Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Kids Clothing Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Kids Clothing Shoppers audience is Maurices.

Location Composition Index
Maurices 0.02% 1.51x
The Childrens Place 0.02% 1.50x
Victoria's Secret 0.02% 1.46x
Old Navy 0.02% 1.46x
Buckle 0.01% 1.45x
Lane Bryant 0.01% 1.36x
Dressbarn 0.01% 1.35x
Aeropostale 0.01% 1.31x
Carhartt 0.15% 1.21x
American Eagle Outfitters 0.01% 1.20x
Composition Percentage: The overlap percentage between the Kids Clothing Shoppers audience and the Location attribute.
Index: A comparison of the Kids Clothing Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Kids Clothing Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Kids Clothing Shoppers audience is americangirl.com.

Website Composition Index
americangirl.com 1.77% 41.95x
rotita.com 1.09% 27.93x
nyandcompany.com 2.65% 27.74x
zulily.com 34.06% 26.26x
avenue.com 1.18% 24.63x
ashleystewart.com 1.19% 24.62x
blair.com 2.12% 24.45x
shopping.net 2.25% 20.49x
steinmart.com 2.66% 20.47x
walmart.com 3.61% 20.28x
Composition Percentage: The overlap percentage between the Kids Clothing Shoppers audience and the Web attribute.
Index: A comparison of the Kids Clothing Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Kids Clothing Shoppers audience is Cub & Girl Scouts.

Content Affinity Composition Index
Cub & Girl Scouts 0.31% 19.16x
Cheerleading 0.16% 18.75x
Toys Shopping 0.90% 15.20x
Networking Marketing 0.29% 14.35x
Women Shoppers 2.82% 13.46x
Home Printing 0.03% 13.01x
Party Suppliers 1.11% 12.77x
Unique & Personalized Fashion 0.80% 12.46x
Higher-End Fashion Brands 0.07% 12.35x
Custom Gifts 0.50% 11.95x
Composition Percentage: The overlap percentage between the Kids Clothing Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Kids Clothing Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Kids Clothing Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female