Dstillery Audiences

KIDS CLOTHING SHOPPERS

Audience Size: 424.6 Thousand Devices

Explore the Kids Clothing Shoppers Audience

Below you'll find more information about the Kids Clothing Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 424.6 thousand unique devices whose actions qualify for the Kids Clothing Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Kids Clothing Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Kids Clothing Shoppers audience is Apartment Furniture Shoppers.

Interest Composition Index
Apartment Furniture Shoppers 72.27% 316.21x
Department Store Shoppers 65.38% 181.36x
Discount Big Box Shoppers 93.22% 163.85x
Big & Tall Men 97.00% 162.05x
Bed & Bath Shoppers 64.42% 135.90x
Furniture Shoppers 58.46% 124.56x
School Supply Shoppers 55.98% 119.58x
Office Supply Shoppers 57.83% 115.90x
Big Box Shoppers 58.80% 105.32x
Home Goods Supercenter Shoppers 44.06% 100.23x
Composition Percentage: The overlap percentage between the Kids Clothing Shoppers audience and the Interest attribute.
Index: A comparison of the Kids Clothing Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Kids Clothing Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Kids Clothing Shoppers audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.01% 4.64x
American Eagle Outfitters 0.01% 2.16x
Old Navy 0.02% 1.62x
Gymboree 0.02% 1.57x
Maurices 0.03% 1.25x
Composition Percentage: The overlap percentage between the Kids Clothing Shoppers audience and the Location attribute.
Index: A comparison of the Kids Clothing Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Kids Clothing Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Kids Clothing Shoppers audience is buybuybaby.com.

Website Composition Index
buybuybaby.com 8.35% 108.30x
catofashions.com 3.07% 104.84x
coupons.com 1.13% 79.10x
orientaltrading.com 1.53% 76.64x
bedbathandbeyond.com 45.64% 67.71x
dailysteals.com 1.47% 65.12x
perfectlypriscilla.com 1.12% 60.64x
tanga.com 3.80% 58.08x
ninerecipes.com 1.16% 57.29x
shop411.com 2.99% 55.92x
Composition Percentage: The overlap percentage between the Kids Clothing Shoppers audience and the Web attribute.
Index: A comparison of the Kids Clothing Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Kids Clothing Shoppers audience is Shopping Catalogs.

Content Affinity Composition Index
Shopping Catalogs 0.41% 24.00x
Assorted Topics (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews) 1.48% 23.56x
Charity Walks 1.32% 22.22x
Coupons 8.67% 22.03x
Big Box Retail 88.06% 19.10x
Discount Travel 3.89% 17.68x
Appliances & Reviews 2.07% 16.98x
Spanish Health & Wellness 0.68% 15.87x
Cakes & Sweets 0.23% 15.70x
DIY Decoration & Furniture 1.87% 15.17x
Composition Percentage: The overlap percentage between the Kids Clothing Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Kids Clothing Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Kids Clothing Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female