Dstillery Audiences

KIDS CLOTHING SHOPPERS

Audience Size: 3 Million Devices

Explore the Kids Clothing Shoppers Audience

Below you'll find more information about the Kids Clothing Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the Kids Clothing Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Kids Clothing Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Kids Clothing Shoppers audience is Discount Big Box Shoppers.

Interest Composition Index
Discount Big Box Shoppers 36.07% 25.96x
Home Decor Shoppers 34.10% 23.29x
Budget Grocery Shoppers 33.85% 21.68x
Patriotic Party Decoration Shoppers 35.22% 19.62x
Dance Clothing Shoppers 39.43% 18.79x
Bed & Bath Shoppers 34.48% 18.53x
Jewelry & Watch Shoppers 29.39% 18.39x
Online Home Decor Shoppers 25.51% 18.34x
Casual Dining Restaurant Researchers 34.72% 18.32x
Apartment Furniture Shoppers 27.16% 18.14x
Composition Percentage: The overlap percentage between the Kids Clothing Shoppers audience and the Interest attribute.
Index: A comparison of the Kids Clothing Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Kids Clothing Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Kids Clothing Shoppers audience is Supreme.

Location Composition Index
Supreme 0.00% 1.38x
LL Bean 0.01% 1.30x
Aeropostale 0.04% 1.19x
Columbia 0.01% 1.13x
Free People 0.02% 1.13x
Carhartt 0.21% 1.11x
Eddie Bauer 0.02% 1.11x
Lane Bryant 0.04% 1.11x
Charlotte Russe 0.02% 1.09x
Dressbarn 0.04% 1.08x
Composition Percentage: The overlap percentage between the Kids Clothing Shoppers audience and the Location attribute.
Index: A comparison of the Kids Clothing Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Kids Clothing Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Kids Clothing Shoppers audience is aeropostale.com.

Website Composition Index
aeropostale.com 2.27% 94.20x
americangirl.com 15.03% 62.52x
toysrus.com 19.89% 59.34x
belk.com 2.47% 53.62x
girlscoutshop.com 2.76% 52.61x
zulily.com 28.91% 51.98x
frenchtoast.com 1.44% 50.14x
seaworldparks.com 2.88% 48.24x
coach.com 1.11% 48.08x
sportsmarketing.tv 1.13% 47.56x
Composition Percentage: The overlap percentage between the Kids Clothing Shoppers audience and the Web attribute.
Index: A comparison of the Kids Clothing Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Kids Clothing Shoppers audience is Cheerleading.

Content Affinity Composition Index
Cheerleading 3.62% 22.26x
Toys Shopping 13.34% 21.78x
Cub & Girl Scouts 2.87% 20.27x
Assorted Topics #11368 (Retail Products, Food Service, Package Delivery) 0.67% 14.19x
Decoration & Fabric 0.06% 14.10x
Higher-End Fashion Brands 2.96% 13.81x
Home Printing 1.00% 13.58x
Home Decoration - Crafts & Kids 2.78% 13.45x
Assorted Topics #11609 (Discount Stores, Sporting Goods, Viral Media) 0.75% 13.17x
Homeschooling 0.69% 13.05x
Composition Percentage: The overlap percentage between the Kids Clothing Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Kids Clothing Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Kids Clothing Shoppers audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female