Dstillery Audiences

KIDS CLOTHING SHOPPERS

Audience Size: 2.8 Million Devices

Explore the Kids Clothing Shoppers Audience

Below you'll find more information about the Kids Clothing Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.8 million unique devices whose actions qualify for the Kids Clothing Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Kids Clothing Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Kids Clothing Shoppers audience is Home Rug Shoppers.

Interest Composition Index
Home Rug Shoppers 38.30% 30.42x
Home Goods Supercenter Shoppers 38.29% 30.42x
Home Decor Shoppers 34.56% 27.33x
Department Store Shoppers 33.84% 27.33x
Discount Big Box Shoppers 33.67% 27.21x
Budget Grocery Shoppers 28.97% 25.41x
Dance Clothing Shoppers 35.70% 24.75x
Bed & Bath Shoppers 33.98% 23.15x
Patriotic Party Decoration Shoppers 33.91% 23.14x
Big Box Shoppers 30.29% 23.05x
Composition Percentage: The overlap percentage between the Kids Clothing Shoppers audience and the Interest attribute.
Index: A comparison of the Kids Clothing Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Kids Clothing Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Kids Clothing Shoppers audience is Belk.

Location Composition Index
Belk 0.01% 1.58x
Carhartt 0.07% 1.33x
Dressbarn 0.04% 1.24x
Eddie Bauer 0.02% 1.21x
White House Black Market 0.08% 1.16x
Lane Bryant 0.04% 1.15x
Jos A. Bank Clothiers 0.06% 1.13x
Old Navy 0.08% 1.12x
Ann Taylor 0.02% 1.11x
Gymboree 0.04% 1.11x
Composition Percentage: The overlap percentage between the Kids Clothing Shoppers audience and the Location attribute.
Index: A comparison of the Kids Clothing Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Kids Clothing Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Kids Clothing Shoppers audience is toysrus.com.

Website Composition Index
toysrus.com 4.82% 45.91x
americangirl.com 7.57% 43.94x
swimoutlet.com 1.72% 35.16x
frenchtoast.com 1.13% 34.52x
katespade.com 1.16% 34.01x
girlscoutshop.com 2.06% 33.80x
coolmath-games.com 1.70% 33.24x
dancewearsolutions.com 3.47% 32.88x
pbteen.com 2.01% 30.25x
potterybarnkids.com 1.11% 29.16x
Composition Percentage: The overlap percentage between the Kids Clothing Shoppers audience and the Web attribute.
Index: A comparison of the Kids Clothing Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Kids Clothing Shoppers audience is Cheerleading.

Content Affinity Composition Index
Cheerleading 1.62% 20.75x
Toys Shopping 4.31% 19.65x
Cub & Girl Scouts 1.65% 18.33x
Decoration & Fabric 0.03% 17.47x
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.21% 15.16x
ISPs & Local Services 0.03% 14.72x
Home Decoration - Crafts & Kids 1.38% 13.83x
Custom Gifts 2.35% 13.24x
Higher-End Fashion Brands 0.66% 13.18x
Networking Marketing 1.55% 13.07x
Composition Percentage: The overlap percentage between the Kids Clothing Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Kids Clothing Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Kids Clothing Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female