Dstillery Audiences

KIDS CLOTHING SHOPPERS

Audience Size: 3.4 Million Devices

Explore the Kids Clothing Shoppers Audience

Below you'll find more information about the Kids Clothing Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.4 million unique devices whose actions qualify for the Kids Clothing Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Kids Clothing Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Kids Clothing Shoppers audience is Home Rug Shoppers.

Interest Composition Index
Home Rug Shoppers 36.64% 20.00x
Home Goods Supercenter Shoppers 36.64% 20.00x
Department Store Shoppers 32.35% 17.69x
Home Decor Shoppers 30.27% 17.02x
Dance Clothing Shoppers 31.04% 15.82x
Budget Grocery Shoppers 26.54% 15.54x
Discount Big Box Shoppers 24.94% 15.15x
Patriotic Party Decoration Shoppers 26.13% 13.85x
Big Box Shoppers 24.90% 13.73x
Home Goods Shoppers 27.06% 13.72x
Composition Percentage: The overlap percentage between the Kids Clothing Shoppers audience and the Interest attribute.
Index: A comparison of the Kids Clothing Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Kids Clothing Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Kids Clothing Shoppers audience is Talbots.

Location Composition Index
Talbots 0.01% 1.55x
Buckle 0.01% 1.46x
Old Navy 0.02% 1.33x
Dressbarn 0.01% 1.28x
Maurices 0.02% 1.26x
Victoria's Secret 0.02% 1.25x
Carhartt 0.18% 1.20x
Express 0.01% 1.18x
White House Black Market 0.01% 1.18x
Chicos 0.01% 1.16x
Composition Percentage: The overlap percentage between the Kids Clothing Shoppers audience and the Location attribute.
Index: A comparison of the Kids Clothing Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Kids Clothing Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Kids Clothing Shoppers audience is americangirl.com.

Website Composition Index
americangirl.com 3.61% 33.58x
dancewearsolutions.com 1.16% 27.96x
chasing-fireflies.com 1.41% 21.98x
zulily.com 33.76% 21.15x
rotita.com 1.76% 20.81x
nyandcompany.com 4.79% 20.28x
crayola.com 1.11% 20.17x
shindigz.com 1.60% 18.49x
avenue.com 2.08% 18.19x
ashleystewart.com 2.05% 18.03x
Composition Percentage: The overlap percentage between the Kids Clothing Shoppers audience and the Web attribute.
Index: A comparison of the Kids Clothing Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Kids Clothing Shoppers audience is Cheerleading.

Content Affinity Composition Index
Cheerleading 0.49% 19.79x
Cub & Girl Scouts 0.57% 17.92x
Toys Shopping 1.49% 14.04x
Quinceanera Planning 0.02% 13.25x
Networking Marketing 0.48% 12.67x
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.03% 12.56x
Women Shoppers 4.84% 12.05x
Party Suppliers 2.44% 12.02x
Home Printing 0.06% 11.53x
Unique & Personalized Fashion 1.18% 11.35x
Composition Percentage: The overlap percentage between the Kids Clothing Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Kids Clothing Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Kids Clothing Shoppers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female