Dstillery Audiences

KITCHEN APPLIANCE SHOPPERS

Audience Size: 2.9 Million Devices

Explore the Kitchen Appliance Shoppers Audience

Below you'll find more information about the Kitchen Appliance Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.9 million unique devices whose actions qualify for the Kitchen Appliance Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Kitchen Appliance Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Kitchen Appliance Shoppers audience is Kitchen Stove Shoppers.

Interest Composition Index
Kitchen Stove Shoppers 53.30% 32.69x
Major Appliance Shoppers 44.63% 29.75x
Hardware Shoppers 42.17% 29.09x
Custom Home Lighting Shoppers 37.56% 27.21x
Home Custom Bedroom Decorators 37.56% 27.21x
Flooring Shoppers 41.25% 27.17x
Home Exterior Design Enthusiasts 37.85% 27.05x
Blender Shoppers 43.59% 26.97x
Country Home Decorators 41.24% 26.01x
Home Coffee Makers 35.99% 25.62x
Composition Percentage: The overlap percentage between the Kitchen Appliance Shoppers audience and the Interest attribute.
Index: A comparison of the Kitchen Appliance Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Kitchen Appliance Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Kitchen Appliance Shoppers audience is LL Bean.

Location Composition Index
LL Bean 0.01% 1.87x
Tommy Bahama 0.04% 1.69x
Chicos 0.07% 1.67x
Ralph Lauren 0.01% 1.62x
Kate Spade 0.03% 1.53x
Jos A. Bank Clothiers 0.23% 1.52x
Michael Kors 0.03% 1.50x
Madewell 0.03% 1.44x
J. Crew 0.05% 1.43x
LOFT 0.08% 1.41x
Composition Percentage: The overlap percentage between the Kitchen Appliance Shoppers audience and the Location attribute.
Index: A comparison of the Kitchen Appliance Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Kitchen Appliance Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Kitchen Appliance Shoppers audience is thermador.com.

Website Composition Index
thermador.com 2.24% 51.78x
jennair.com 2.35% 45.51x
monogram.com 2.70% 43.59x
bluestarcooking.com 1.25% 42.90x
totousa.com 1.68% 40.25x
brizo.com 1.27% 36.52x
kitchenaid.com 7.99% 35.34x
pegasuslighting.com 1.55% 34.39x
yaleappliance.com 6.89% 33.79x
armstrong.com 1.90% 33.10x
Composition Percentage: The overlap percentage between the Kitchen Appliance Shoppers audience and the Web attribute.
Index: A comparison of the Kitchen Appliance Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Kitchen Appliance Shoppers audience is Home Remodeling.

Content Affinity Composition Index
Home Remodeling 6.84% 26.52x
Bathrooms & Plumbing 7.76% 24.42x
Home Improvement Contractor 3.39% 21.49x
Home Remodeling 13.66% 20.05x
Home Office Products 0.85% 19.71x
Holiday Gifts 1.51% 17.62x
Golf & Boats 0.03% 17.21x
Mail Order Food 4.23% 17.10x
Lighting & Power 3.90% 16.77x
Rural Living 0.22% 16.72x
Composition Percentage: The overlap percentage between the Kitchen Appliance Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Kitchen Appliance Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Kitchen Appliance Shoppers audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male