Dstillery Audiences

KITCHEN APPLIANCE SHOPPERS

Audience Size: 4.8 Million Devices

Explore the Kitchen Appliance Shoppers Audience

Below you'll find more information about the Kitchen Appliance Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 4.8 million unique devices whose actions qualify for the Kitchen Appliance Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Kitchen Appliance Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Kitchen Appliance Shoppers audience is Kitchen Stove Shoppers.

Interest Composition Index
Kitchen Stove Shoppers 48.73% 31.50x
Home Exterior Design Enthusiasts 41.30% 28.19x
Hardware Shoppers 46.75% 27.90x
Country Home Decorators 41.69% 27.19x
Work Hard, Play Hard Travelers 47.33% 26.69x
Spa and Pool Owners 43.96% 26.47x
Blender Shoppers 42.51% 25.94x
Home Custom Bedroom Decorators 38.38% 25.67x
Custom Home Lighting Shoppers 38.35% 25.67x
Flooring Shoppers 44.11% 25.34x
Composition Percentage: The overlap percentage between the Kitchen Appliance Shoppers audience and the Interest attribute.
Index: A comparison of the Kitchen Appliance Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Kitchen Appliance Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Kitchen Appliance Shoppers audience is Patagonia.

Location Composition Index
Patagonia 0.01% 1.51x
REI 0.01% 1.46x
Talbots 0.04% 1.36x
Urban Outfitters 0.04% 1.29x
Bonobos 0.01% 1.25x
Jos A. Bank Clothiers 0.04% 1.21x
Lululemon 0.04% 1.18x
Madewell 0.02% 1.18x
American Apparel 0.02% 1.18x
Tommy Bahama 0.01% 1.17x
Composition Percentage: The overlap percentage between the Kitchen Appliance Shoppers audience and the Location attribute.
Index: A comparison of the Kitchen Appliance Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Kitchen Appliance Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Kitchen Appliance Shoppers audience is frank151.com.

Website Composition Index
frank151.com 1.15% 45.82x
sportsjamm.com 1.84% 45.75x
yaleappliance.com 4.48% 45.63x
jennair.com 1.35% 44.80x
acwholesalers.com 1.02% 44.26x
postpopular.com 1.89% 42.91x
efaucets.com 1.90% 42.70x
kitchenaid.com 2.33% 41.36x
geappliances.com 9.76% 39.72x
findthecompany.com 1.66% 39.56x
Composition Percentage: The overlap percentage between the Kitchen Appliance Shoppers audience and the Web attribute.
Index: A comparison of the Kitchen Appliance Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Kitchen Appliance Shoppers audience is Home Improvement Contractor.

Content Affinity Composition Index
Home Improvement Contractor 0.98% 22.64x
Home Remodeling 3.34% 21.59x
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) 0.43% 20.69x
Bathrooms & Plumbing 3.50% 19.95x
Discount Shopping 2.58% 19.52x
Cars, Travel & Food 0.32% 18.45x
Home Remodeling 7.11% 17.34x
Rural Living 0.10% 17.08x
ISPs & Local Services 0.03% 17.01x
Home Office Products 0.25% 16.92x
Composition Percentage: The overlap percentage between the Kitchen Appliance Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Kitchen Appliance Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Kitchen Appliance Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male