Dstillery Audiences

KITCHEN APPLIANCE SHOPPERS

Audience Size: 1.6 Million Devices

Explore the Kitchen Appliance Shoppers Audience

Below you'll find more information about the Kitchen Appliance Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 1.6 million unique devices whose actions qualify for the Kitchen Appliance Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Kitchen Appliance Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Kitchen Appliance Shoppers audience is Home Custom Bedroom Decorators.

Interest Composition Index
Home Custom Bedroom Decorators 9.35% 29.66x
Custom Home Lighting Shoppers 9.35% 29.66x
Home Exterior Design Enthusiasts 19.19% 28.45x
Hardware Shoppers 16.64% 27.69x
Online Home Decor Shoppers 11.35% 26.44x
Beach House Second Home Owners 14.11% 25.58x
Financial News Readers 16.04% 25.30x
Vacation Rental Accommodation Researchers 13.91% 25.06x
Luxury Retail Researchers 14.93% 24.73x
Online Health Researchers 12.85% 24.61x
Composition Percentage: The overlap percentage between the Kitchen Appliance Shoppers audience and the Interest attribute.
Index: A comparison of the Kitchen Appliance Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Kitchen Appliance Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Kitchen Appliance Shoppers audience is Chicos.

Location Composition Index
Chicos 0.02% 1.31x
White House Black Market 0.01% 1.26x
Old Navy 0.02% 1.17x
Journeys 0.02% 1.13x
Mens Wearhouse 0.02% 1.12x
Dressbarn 0.01% 1.10x
Lane Bryant 0.01% 1.09x
LOFT 0.01% 1.06x
Zumiez 0.01% 1.03x
Express 0.01% 1.02x
Composition Percentage: The overlap percentage between the Kitchen Appliance Shoppers audience and the Location attribute.
Index: A comparison of the Kitchen Appliance Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Kitchen Appliance Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Kitchen Appliance Shoppers audience is bluestarcooking.com.

Website Composition Index
bluestarcooking.com 1.39% 52.81x
thesmokinggun.com 1.57% 23.91x
seekingalpha.com 2.82% 21.62x
nichetraveler.com 1.01% 20.69x
hotrod.com 1.79% 20.54x
mentertained.com 6.87% 20.33x
unpuzzlefinance.com 5.72% 20.14x
thisoldhouse.com 5.14% 20.10x
trucktrend.com 1.02% 19.86x
allgoodwedding.com 1.86% 19.42x
Composition Percentage: The overlap percentage between the Kitchen Appliance Shoppers audience and the Web attribute.
Index: A comparison of the Kitchen Appliance Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Kitchen Appliance Shoppers audience is Home Remodeling.

Content Affinity Composition Index
Home Remodeling 0.17% 19.06x
Furniture & Home Improvement 0.68% 17.10x
Appliances & Reviews 3.53% 13.86x
Diabetes Research 0.04% 11.95x
Telescopes 0.06% 11.79x
Shipping & Logistics 0.13% 11.31x
Discount Shopping 0.07% 10.93x
Home Remodeling 0.43% 10.85x
Assorted Topics (Photography Resources, Stock Photos, Motorcycles) 0.65% 10.66x
Humor & Entertainment 0.22% 10.51x
Composition Percentage: The overlap percentage between the Kitchen Appliance Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Kitchen Appliance Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Kitchen Appliance Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male