Explore the Kitchen Appliance Shoppers Audience
Below you'll find more information about the Kitchen Appliance Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 4.8 million unique devices whose actions qualify for the Kitchen Appliance Shoppers audience.
INTERESTS
The Kitchen Appliance Shoppers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Kitchen Appliance Shoppers audience is Kitchen Stove Shoppers.
| Interest | Composition | Index |
| Kitchen Stove Shoppers | 48.73% | 31.50x |
| Home Exterior Design Enthusiasts | 41.30% | 28.19x |
| Hardware Shoppers | 46.75% | 27.90x |
| Country Home Decorators | 41.69% | 27.19x |
| Work Hard, Play Hard Travelers | 47.33% | 26.69x |
| Spa and Pool Owners | 43.96% | 26.47x |
| Blender Shoppers | 42.51% | 25.94x |
| Home Custom Bedroom Decorators | 38.38% | 25.67x |
| Custom Home Lighting Shoppers | 38.35% | 25.67x |
| Flooring Shoppers | 44.11% | 25.34x |
Composition Percentage:
The overlap percentage between the Kitchen Appliance Shoppers audience and the Interest attribute.
Index: A comparison of the Kitchen Appliance Shoppers audience to the internet population.
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APPAREL RETAILERS
The Kitchen Appliance Shoppers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Kitchen Appliance Shoppers audience is Patagonia.
| Location | Composition | Index |
| Patagonia | 0.01% | 1.51x |
| REI | 0.01% | 1.46x |
| Talbots | 0.04% | 1.36x |
| Urban Outfitters | 0.04% | 1.29x |
| Bonobos | 0.01% | 1.25x |
| Jos A. Bank Clothiers | 0.04% | 1.21x |
| Lululemon | 0.04% | 1.18x |
| Madewell | 0.02% | 1.18x |
| American Apparel | 0.02% | 1.18x |
| Tommy Bahama | 0.01% | 1.17x |
Composition Percentage:
The overlap percentage between the Kitchen Appliance Shoppers audience and the Location attribute.
Index: A comparison of the Kitchen Appliance Shoppers audience to the internet population.
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WEBSITES
The Kitchen Appliance Shoppers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Kitchen Appliance Shoppers audience is frank151.com.
| Website | Composition | Index |
| frank151.com | 1.15% | 45.82x |
| sportsjamm.com | 1.84% | 45.75x |
| yaleappliance.com | 4.48% | 45.63x |
| jennair.com | 1.35% | 44.80x |
| acwholesalers.com | 1.02% | 44.26x |
| postpopular.com | 1.89% | 42.91x |
| efaucets.com | 1.90% | 42.70x |
| kitchenaid.com | 2.33% | 41.36x |
| geappliances.com | 9.76% | 39.72x |
| findthecompany.com | 1.66% | 39.56x |
Composition Percentage:
The overlap percentage between the Kitchen Appliance Shoppers audience and the Web attribute.
Index: A comparison of the Kitchen Appliance Shoppers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Kitchen Appliance Shoppers audience is Home Improvement Contractor.
| Content Affinity | Composition | Index |
| Home Improvement Contractor | 0.98% | 22.64x |
| Home Remodeling | 3.34% | 21.59x |
| Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) | 0.43% | 20.69x |
| Bathrooms & Plumbing | 3.50% | 19.95x |
| Discount Shopping | 2.58% | 19.52x |
| Cars, Travel & Food | 0.32% | 18.45x |
| Home Remodeling | 7.11% | 17.34x |
| Rural Living | 0.10% | 17.08x |
| ISPs & Local Services | 0.03% | 17.01x |
| Home Office Products | 0.25% | 16.92x |
Composition Percentage:
The overlap percentage between the Kitchen Appliance Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Kitchen Appliance Shoppers audience to the internet population.
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DEMOGRAPHICS
The Kitchen Appliance Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male
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