Dstillery Audiences

KITCHEN APPLIANCE SHOPPERS

Audience Size: 1.1 Million Devices

Explore the Kitchen Appliance Shoppers Audience

Below you'll find more information about the Kitchen Appliance Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the Kitchen Appliance Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Kitchen Appliance Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Kitchen Appliance Shoppers audience is Major Appliance Shoppers.

Interest Composition Index
Major Appliance Shoppers 64.95% 80.82x
Kitchen Stove Shoppers 36.89% 57.09x
Home Interior Design Enthusiasts 20.68% 51.90x
Flooring Shoppers 33.29% 49.88x
Home DIY Enthusiasts 21.50% 47.76x
Patio Furniture Shoppers 19.00% 43.18x
Wood Carving Enthusiasts 26.25% 42.04x
New Homeowners 37.90% 40.73x
LED Lighting Shoppers 22.86% 39.79x
Light Bulb Shoppers 29.33% 39.62x
Composition Percentage: The overlap percentage between the Kitchen Appliance Shoppers audience and the Interest attribute.
Index: A comparison of the Kitchen Appliance Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Kitchen Appliance Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Kitchen Appliance Shoppers audience is Maurices.

Location Composition Index
Maurices 0.01% 0.87x
Composition Percentage: The overlap percentage between the Kitchen Appliance Shoppers audience and the Location attribute.
Index: A comparison of the Kitchen Appliance Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Kitchen Appliance Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Kitchen Appliance Shoppers audience is emtek.com.

Website Composition Index
emtek.com 1.15% 77.89x
designerappliances.com 6.00% 62.20x
thermatru.com 1.19% 52.43x
reviewed.com 13.19% 42.30x
designingidea.com 4.76% 36.16x
gambrick.com 1.82% 36.02x
forums.jlconline.com 1.06% 35.78x
toptenreviews.com 6.63% 32.54x
farrow-ball.com 1.54% 32.13x
farmfoodfamily.com 4.25% 31.71x
Composition Percentage: The overlap percentage between the Kitchen Appliance Shoppers audience and the Web attribute.
Index: A comparison of the Kitchen Appliance Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Kitchen Appliance Shoppers audience is Home Remodeling.

Content Affinity Composition Index
Home Remodeling 0.30% 60.57x
Bathrooms & Plumbing 0.29% 51.49x
Appliances & Reviews 4.48% 36.07x
Furniture & Home Improvement 0.45% 33.21x
Home Remodeling 0.50% 30.42x
Painting & Renovation 0.16% 18.17x
Garden Power Equipment 1.66% 13.87x
Do It Yourself 22.26% 13.75x
Home Furnishings 0.48% 13.30x
Grilling 0.20% 13.27x
Composition Percentage: The overlap percentage between the Kitchen Appliance Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Kitchen Appliance Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Kitchen Appliance Shoppers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female