Dstillery Audiences

KITCHEN APPLIANCE SHOPPERS

Audience Size: 3.2 Million Devices

Explore the Kitchen Appliance Shoppers Audience

Below you'll find more information about the Kitchen Appliance Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.2 million unique devices whose actions qualify for the Kitchen Appliance Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Kitchen Appliance Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Kitchen Appliance Shoppers audience is Major Appliance Shoppers.

Interest Composition Index
Major Appliance Shoppers 45.80% 27.56x
Hardware Shoppers 38.59% 26.45x
Flooring Shoppers 40.08% 24.08x
Blender Shoppers 46.86% 24.08x
Spa and Pool Owners 36.47% 22.16x
Home Decor Shoppers 35.22% 22.13x
Kitchen and Bath Professionals 45.54% 22.12x
Furniture and Appliances Industry 36.49% 22.09x
Chandelier and Lamp Shoppers 40.66% 21.99x
Apartment Furniture Shoppers 34.77% 21.86x
Composition Percentage: The overlap percentage between the Kitchen Appliance Shoppers audience and the Interest attribute.
Index: A comparison of the Kitchen Appliance Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Kitchen Appliance Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Kitchen Appliance Shoppers audience is Club Monaco.

Location Composition Index
Club Monaco 0.01% 1.42x
Tommy Bahama 0.02% 1.41x
Eddie Bauer 0.01% 1.40x
Columbia 0.01% 1.37x
J. Crew 0.03% 1.34x
Lorna Jane 0.00% 1.34x
Chicos 0.04% 1.32x
Brooks Brothers 0.03% 1.25x
Free People 0.01% 1.25x
Kate Spade 0.02% 1.24x
Composition Percentage: The overlap percentage between the Kitchen Appliance Shoppers audience and the Location attribute.
Index: A comparison of the Kitchen Appliance Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Kitchen Appliance Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Kitchen Appliance Shoppers audience is whirlpoolcorp.com.

Website Composition Index
whirlpoolcorp.com 0.34% 84.95x
schaubandcompany.com 0.13% 81.91x
us-appliance.com 0.76% 81.02x
plessers.com 0.80% 78.73x
circalighting.com 0.15% 77.93x
noirfurniturela.com 0.08% 74.29x
sonnemanawayoflight.com 0.07% 74.10x
ajmadison.com 0.46% 73.64x
arteriorshome.com 0.13% 73.15x
trustile.com 0.08% 73.11x
Composition Percentage: The overlap percentage between the Kitchen Appliance Shoppers audience and the Web attribute.
Index: A comparison of the Kitchen Appliance Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Kitchen Appliance Shoppers audience is Home Remodeling.

Content Affinity Composition Index
Home Remodeling 7.40% 24.11x
Bathrooms & Plumbing 8.28% 22.86x
Home Remodeling 14.21% 18.40x
Home Office Products 0.89% 17.39x
Home Improvement Contractor 4.29% 17.07x
Mail Order Food 3.58% 15.77x
Holiday Gifts 1.58% 15.57x
Lighting & Power 4.31% 15.28x
Chef & Restaurant Resources 4.86% 14.46x
Furniture & Home Improvement 19.87% 14.23x
Composition Percentage: The overlap percentage between the Kitchen Appliance Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Kitchen Appliance Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Kitchen Appliance Shoppers audience resonates most for the following age and income brackets.
Age
65+
Income
$150,000-$249,999