Explore the Kitchen Appliance Shoppers Audience
Below you'll find more information about the Kitchen Appliance Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.2 million unique devices whose actions qualify for the Kitchen Appliance Shoppers audience.
INTERESTS
The Kitchen Appliance Shoppers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Kitchen Appliance Shoppers audience is Kitchen Stove Shoppers.
| Interest | Composition | Index |
| Kitchen Stove Shoppers | 48.80% | 36.79x |
| Hardware Shoppers | 45.35% | 31.58x |
| Major Appliance Shoppers | 46.05% | 31.18x |
| Blender Shoppers | 41.37% | 29.73x |
| Home Custom Bedroom Decorators | 37.58% | 29.72x |
| Custom Home Lighting Shoppers | 38.01% | 29.67x |
| Home Exterior Design Enthusiasts | 38.93% | 28.92x |
| Flooring Shoppers | 45.00% | 28.44x |
| Country Home Decorators | 39.77% | 28.37x |
| Spa and Pool Owners | 41.23% | 28.03x |
Composition Percentage:
The overlap percentage between the Kitchen Appliance Shoppers audience and the Interest attribute.
Index: A comparison of the Kitchen Appliance Shoppers audience to the internet population.
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APPAREL RETAILERS
The Kitchen Appliance Shoppers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Kitchen Appliance Shoppers audience is Jos A. Bank Clothiers.
| Location | Composition | Index |
| Jos A. Bank Clothiers | 0.45% | 1.54x |
| Intermix | 0.01% | 1.51x |
| Bonobos | 0.08% | 1.50x |
| LL Bean | 0.01% | 1.46x |
| Johnston and Murphy | 0.20% | 1.43x |
| Ann Taylor | 0.04% | 1.41x |
| Armani | 0.06% | 1.36x |
| Ralph Lauren | 0.02% | 1.33x |
| Madewell | 0.04% | 1.25x |
| Mens Wearhouse | 0.60% | 1.24x |
Composition Percentage:
The overlap percentage between the Kitchen Appliance Shoppers audience and the Location attribute.
Index: A comparison of the Kitchen Appliance Shoppers audience to the internet population.
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WEBSITES
The Kitchen Appliance Shoppers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Kitchen Appliance Shoppers audience is thermador.com.
| Website | Composition | Index |
| thermador.com | 1.79% | 90.31x |
| monogram.com | 2.46% | 79.29x |
| zephyronline.com | 1.06% | 76.13x |
| totousa.com | 1.34% | 72.35x |
| jennair.com | 2.42% | 69.32x |
| bluestarcooking.com | 1.41% | 66.23x |
| pegasuslighting.com | 1.25% | 59.98x |
| build.com | 1.06% | 59.92x |
| yaleappliance.com | 7.73% | 59.34x |
| kitchenaid.com | 6.52% | 58.99x |
Composition Percentage:
The overlap percentage between the Kitchen Appliance Shoppers audience and the Web attribute.
Index: A comparison of the Kitchen Appliance Shoppers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Kitchen Appliance Shoppers audience is Home Remodeling.
| Content Affinity | Composition | Index |
| Home Remodeling | 5.79% | 23.96x |
| Bathrooms & Plumbing | 6.54% | 22.69x |
| Home Improvement Contractor | 2.90% | 21.19x |
| Lighting & Power | 3.09% | 18.95x |
| Home Remodeling | 12.50% | 18.67x |
| Home Office Products | 0.60% | 18.58x |
| Mail Order Food | 3.79% | 17.54x |
| Holiday Gifts | 1.49% | 16.90x |
| Discount Shopping | 6.70% | 16.49x |
| Flags & Trump | 0.15% | 16.14x |
Composition Percentage:
The overlap percentage between the Kitchen Appliance Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Kitchen Appliance Shoppers audience to the internet population.
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DEMOGRAPHICS
The Kitchen Appliance Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male
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