Dstillery Audiences

KITCHEN APPLIANCE SHOPPERS

Audience Size: 2.2 Million Devices

Explore the Kitchen Appliance Shoppers Audience

Below you'll find more information about the Kitchen Appliance Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.2 million unique devices whose actions qualify for the Kitchen Appliance Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Kitchen Appliance Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Kitchen Appliance Shoppers audience is Kitchen Stove Shoppers.

Interest Composition Index
Kitchen Stove Shoppers 48.80% 36.79x
Hardware Shoppers 45.35% 31.58x
Major Appliance Shoppers 46.05% 31.18x
Blender Shoppers 41.37% 29.73x
Home Custom Bedroom Decorators 37.58% 29.72x
Custom Home Lighting Shoppers 38.01% 29.67x
Home Exterior Design Enthusiasts 38.93% 28.92x
Flooring Shoppers 45.00% 28.44x
Country Home Decorators 39.77% 28.37x
Spa and Pool Owners 41.23% 28.03x
Composition Percentage: The overlap percentage between the Kitchen Appliance Shoppers audience and the Interest attribute.
Index: A comparison of the Kitchen Appliance Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Kitchen Appliance Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Kitchen Appliance Shoppers audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.45% 1.54x
Intermix 0.01% 1.51x
Bonobos 0.08% 1.50x
LL Bean 0.01% 1.46x
Johnston and Murphy 0.20% 1.43x
Ann Taylor 0.04% 1.41x
Armani 0.06% 1.36x
Ralph Lauren 0.02% 1.33x
Madewell 0.04% 1.25x
Mens Wearhouse 0.60% 1.24x
Composition Percentage: The overlap percentage between the Kitchen Appliance Shoppers audience and the Location attribute.
Index: A comparison of the Kitchen Appliance Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Kitchen Appliance Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Kitchen Appliance Shoppers audience is thermador.com.

Website Composition Index
thermador.com 1.79% 90.31x
monogram.com 2.46% 79.29x
zephyronline.com 1.06% 76.13x
totousa.com 1.34% 72.35x
jennair.com 2.42% 69.32x
bluestarcooking.com 1.41% 66.23x
pegasuslighting.com 1.25% 59.98x
build.com 1.06% 59.92x
yaleappliance.com 7.73% 59.34x
kitchenaid.com 6.52% 58.99x
Composition Percentage: The overlap percentage between the Kitchen Appliance Shoppers audience and the Web attribute.
Index: A comparison of the Kitchen Appliance Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Kitchen Appliance Shoppers audience is Home Remodeling.

Content Affinity Composition Index
Home Remodeling 5.79% 23.96x
Bathrooms & Plumbing 6.54% 22.69x
Home Improvement Contractor 2.90% 21.19x
Lighting & Power 3.09% 18.95x
Home Remodeling 12.50% 18.67x
Home Office Products 0.60% 18.58x
Mail Order Food 3.79% 17.54x
Holiday Gifts 1.49% 16.90x
Discount Shopping 6.70% 16.49x
Flags & Trump 0.15% 16.14x
Composition Percentage: The overlap percentage between the Kitchen Appliance Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Kitchen Appliance Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Kitchen Appliance Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male