Dstillery Audiences

KITCHEN APPLIANCE SHOPPERS

Audience Size: 2.8 Million Devices

Explore the Kitchen Appliance Shoppers Audience

Below you'll find more information about the Kitchen Appliance Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.8 million unique devices whose actions qualify for the Kitchen Appliance Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Kitchen Appliance Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Kitchen Appliance Shoppers audience is Kitchen Stove Shoppers.

Interest Composition Index
Kitchen Stove Shoppers 48.62% 47.82x
Hardware Shoppers 41.37% 41.48x
Major Appliance Shoppers 44.36% 41.20x
Home Exterior Design Enthusiasts 34.82% 38.63x
Blender Shoppers 40.03% 38.59x
Home Custom Bedroom Decorators 35.43% 38.40x
Custom Home Lighting Shoppers 37.25% 38.16x
Flooring Shoppers 42.17% 37.92x
Country Home Decorators 37.88% 37.22x
Spa and Pool Owners 37.16% 36.51x
Composition Percentage: The overlap percentage between the Kitchen Appliance Shoppers audience and the Interest attribute.
Index: A comparison of the Kitchen Appliance Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Kitchen Appliance Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Kitchen Appliance Shoppers audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.35% 1.54x
Mens Wearhouse 0.45% 1.21x
Composition Percentage: The overlap percentage between the Kitchen Appliance Shoppers audience and the Location attribute.
Index: A comparison of the Kitchen Appliance Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Kitchen Appliance Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Kitchen Appliance Shoppers audience is thermador.com.

Website Composition Index
thermador.com 2.16% 91.63x
zephyronline.com 1.08% 81.68x
monogram.com 2.92% 73.92x
jennair.com 2.59% 72.12x
totousa.com 1.59% 71.61x
bluestarcooking.com 1.43% 69.57x
pegasuslighting.com 1.46% 59.95x
kitchenaid.com 7.58% 59.32x
brizo.com 1.50% 58.71x
yaleappliance.com 7.89% 57.68x
Composition Percentage: The overlap percentage between the Kitchen Appliance Shoppers audience and the Web attribute.
Index: A comparison of the Kitchen Appliance Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Kitchen Appliance Shoppers audience is Home Remodeling.

Content Affinity Composition Index
Home Remodeling 6.64% 29.43x
Bathrooms & Plumbing 7.36% 27.07x
Home Improvement Contractor 2.94% 24.86x
Home Remodeling 13.31% 22.18x
Mail Order Food 3.68% 19.89x
Painting & Renovation 5.18% 19.17x
Lighting & Power 3.74% 19.11x
Chef & Restaurant Resources 4.66% 18.47x
Furniture & Home Improvement 18.07% 18.39x
Discount Shopping 5.97% 18.37x
Composition Percentage: The overlap percentage between the Kitchen Appliance Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Kitchen Appliance Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Kitchen Appliance Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male