Dstillery Audiences

KITCHEN APPLIANCE SHOPPERS

Audience Size: 2.8 Million Devices

Explore the Kitchen Appliance Shoppers Audience

Below you'll find more information about the Kitchen Appliance Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.8 million unique devices whose actions qualify for the Kitchen Appliance Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Kitchen Appliance Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Kitchen Appliance Shoppers audience is Major Appliance Shoppers.

Interest Composition Index
Major Appliance Shoppers 49.06% 29.90x
Hardware Shoppers 42.32% 29.72x
Blender Shoppers 48.03% 27.65x
Flooring Shoppers 43.19% 27.09x
Spa and Pool Owners 38.61% 25.45x
Home Decor Shoppers 37.48% 25.11x
Apartment Furniture Shoppers 36.91% 24.97x
Chandelier and Lamp Shoppers 42.59% 24.69x
Kitchen and Bath Professionals 45.71% 24.38x
Realtors & Real Estate Researchers 34.67% 24.32x
Composition Percentage: The overlap percentage between the Kitchen Appliance Shoppers audience and the Interest attribute.
Index: A comparison of the Kitchen Appliance Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Kitchen Appliance Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Kitchen Appliance Shoppers audience is Madewell.

Location Composition Index
Madewell 0.02% 1.39x
Tommy Bahama 0.03% 1.39x
LOFT 0.05% 1.36x
LL Bean 0.01% 1.32x
Club Monaco 0.01% 1.26x
The North Face 0.03% 1.25x
Michael Kors 0.02% 1.23x
Kate Spade 0.02% 1.21x
Saint Laurent Paris 0.01% 1.20x
Lululemon 0.06% 1.20x
Composition Percentage: The overlap percentage between the Kitchen Appliance Shoppers audience and the Location attribute.
Index: A comparison of the Kitchen Appliance Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Kitchen Appliance Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Kitchen Appliance Shoppers audience is zephyronline.com.

Website Composition Index
zephyronline.com 1.04% 91.27x
thermador.com 3.18% 90.20x
jennair.com 2.92% 83.82x
monogram.com 3.16% 76.12x
bluestarcooking.com 1.37% 75.58x
decorplanet.com 1.10% 68.52x
totousa.com 2.26% 66.22x
brizo.com 1.49% 63.74x
directdoorhardware.com 1.01% 60.05x
kitchenaid.com 10.38% 59.89x
Composition Percentage: The overlap percentage between the Kitchen Appliance Shoppers audience and the Web attribute.
Index: A comparison of the Kitchen Appliance Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Kitchen Appliance Shoppers audience is Home Remodeling.

Content Affinity Composition Index
Home Remodeling 7.40% 26.05x
Bathrooms & Plumbing 8.38% 24.20x
Home Improvement Contractor 4.12% 20.06x
Home Remodeling 14.37% 19.55x
Home Office Products 0.91% 19.08x
Lighting & Power 4.43% 17.11x
Golf & Boats 0.03% 16.45x
Holiday Gifts 1.77% 16.07x
Painting & Renovation 5.99% 15.35x
Chef & Restaurant Resources 5.44% 15.28x
Composition Percentage: The overlap percentage between the Kitchen Appliance Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Kitchen Appliance Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Kitchen Appliance Shoppers audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male