Explore the Kitchen Appliance Shoppers Audience
Below you'll find more information about the Kitchen Appliance Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the Kitchen Appliance Shoppers audience.
INTERESTS
The Kitchen Appliance Shoppers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Kitchen Appliance Shoppers audience is Major Appliance Shoppers.
| Interest | Composition | Index |
| Major Appliance Shoppers | 64.95% | 80.82x |
| Kitchen Stove Shoppers | 36.89% | 57.09x |
| Home Interior Design Enthusiasts | 20.68% | 51.90x |
| Flooring Shoppers | 33.29% | 49.88x |
| Home DIY Enthusiasts | 21.50% | 47.76x |
| Patio Furniture Shoppers | 19.00% | 43.18x |
| Wood Carving Enthusiasts | 26.25% | 42.04x |
| New Homeowners | 37.90% | 40.73x |
| LED Lighting Shoppers | 22.86% | 39.79x |
| Light Bulb Shoppers | 29.33% | 39.62x |
Composition Percentage:
The overlap percentage between the Kitchen Appliance Shoppers audience and the Interest attribute.
Index: A comparison of the Kitchen Appliance Shoppers audience to the internet population.
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APPAREL RETAILERS
The Kitchen Appliance Shoppers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Kitchen Appliance Shoppers audience is Maurices.
| Location | Composition | Index |
| Maurices | 0.01% | 0.87x |
Composition Percentage:
The overlap percentage between the Kitchen Appliance Shoppers audience and the Location attribute.
Index: A comparison of the Kitchen Appliance Shoppers audience to the internet population.
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WEBSITES
The Kitchen Appliance Shoppers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Kitchen Appliance Shoppers audience is emtek.com.
| Website | Composition | Index |
| emtek.com | 1.15% | 77.89x |
| designerappliances.com | 6.00% | 62.20x |
| thermatru.com | 1.19% | 52.43x |
| reviewed.com | 13.19% | 42.30x |
| designingidea.com | 4.76% | 36.16x |
| gambrick.com | 1.82% | 36.02x |
| forums.jlconline.com | 1.06% | 35.78x |
| toptenreviews.com | 6.63% | 32.54x |
| farrow-ball.com | 1.54% | 32.13x |
| farmfoodfamily.com | 4.25% | 31.71x |
Composition Percentage:
The overlap percentage between the Kitchen Appliance Shoppers audience and the Web attribute.
Index: A comparison of the Kitchen Appliance Shoppers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Kitchen Appliance Shoppers audience is Home Remodeling.
| Content Affinity | Composition | Index |
| Home Remodeling | 0.30% | 60.57x |
| Bathrooms & Plumbing | 0.29% | 51.49x |
| Appliances & Reviews | 4.48% | 36.07x |
| Furniture & Home Improvement | 0.45% | 33.21x |
| Home Remodeling | 0.50% | 30.42x |
| Painting & Renovation | 0.16% | 18.17x |
| Garden Power Equipment | 1.66% | 13.87x |
| Do It Yourself | 22.26% | 13.75x |
| Home Furnishings | 0.48% | 13.30x |
| Grilling | 0.20% | 13.27x |
Composition Percentage:
The overlap percentage between the Kitchen Appliance Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Kitchen Appliance Shoppers audience to the internet population.
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DEMOGRAPHICS
The Kitchen Appliance Shoppers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female
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