Dstillery Audiences

KITCHEN APPLIANCE SHOPPERS

Audience Size: 3.8 Million Devices

Explore the Kitchen Appliance Shoppers Audience

Below you'll find more information about the Kitchen Appliance Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.8 million unique devices whose actions qualify for the Kitchen Appliance Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Kitchen Appliance Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Kitchen Appliance Shoppers audience is Kitchen Stove Shoppers.

Interest Composition Index
Kitchen Stove Shoppers 51.08% 40.21x
Hardware Shoppers 45.47% 36.78x
Home Exterior Design Enthusiasts 43.26% 34.27x
Home Custom Bedroom Decorators 39.21% 33.55x
Custom Home Lighting Shoppers 39.20% 33.55x
Spa and Pool Owners 44.91% 33.41x
Major Appliance Shoppers 46.51% 33.17x
Flooring Shoppers 44.79% 33.05x
Country Home Decorators 44.00% 33.01x
Blender Shoppers 45.38% 32.91x
Composition Percentage: The overlap percentage between the Kitchen Appliance Shoppers audience and the Interest attribute.
Index: A comparison of the Kitchen Appliance Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Kitchen Appliance Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Kitchen Appliance Shoppers audience is Lorna Jane.

Location Composition Index
Lorna Jane 0.01% 1.90x
Bonobos 0.13% 1.72x
Jos A. Bank Clothiers 0.40% 1.67x
White House Black Market 0.48% 1.55x
Johnston and Murphy 0.67% 1.39x
Mens Wearhouse 0.54% 1.36x
Topshop 0.02% 1.32x
Tommy Bahama 0.03% 1.31x
Madewell 0.01% 1.26x
Ralph Lauren 0.01% 1.26x
Composition Percentage: The overlap percentage between the Kitchen Appliance Shoppers audience and the Location attribute.
Index: A comparison of the Kitchen Appliance Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Kitchen Appliance Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Kitchen Appliance Shoppers audience is monogram.com.

Website Composition Index
monogram.com 1.18% 59.30x
jennair.com 1.55% 48.67x
smartchoiceshealthyliving.com 1.23% 46.67x
yaleappliance.com 5.25% 46.24x
kitchenaid.com 3.36% 44.78x
motorcyclistonline.tv 1.02% 44.24x
detonate.com 1.08% 44.06x
frank151.com 1.55% 43.30x
sportsjamm.com 2.47% 43.25x
acwholesalers.com 1.47% 42.54x
Composition Percentage: The overlap percentage between the Kitchen Appliance Shoppers audience and the Web attribute.
Index: A comparison of the Kitchen Appliance Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Kitchen Appliance Shoppers audience is Home Improvement Contractor.

Content Affinity Composition Index
Home Improvement Contractor 1.57% 24.02x
Home Remodeling 4.28% 23.49x
Bathrooms & Plumbing 4.58% 21.79x
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) 0.65% 20.52x
Discount Shopping 3.61% 19.68x
Mail Order Food 2.03% 19.68x
Home Office Products 0.37% 18.75x
Home Remodeling 9.07% 18.74x
Rural Living 0.13% 18.46x
Cars, Travel & Food 0.48% 18.37x
Composition Percentage: The overlap percentage between the Kitchen Appliance Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Kitchen Appliance Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Kitchen Appliance Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male