Dstillery Audiences

KITCHEN APPLIANCE SHOPPERS

Audience Size: 3.2 Million Devices

Explore the Kitchen Appliance Shoppers Audience

Below you'll find more information about the Kitchen Appliance Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.2 million unique devices whose actions qualify for the Kitchen Appliance Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Kitchen Appliance Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Kitchen Appliance Shoppers audience is Kitchen Stove Shoppers.

Interest Composition Index
Kitchen Stove Shoppers 47.24% 41.57x
Hardware Shoppers 43.45% 36.56x
Home Exterior Design Enthusiasts 37.03% 34.58x
Major Appliance Shoppers 45.90% 34.19x
Custom Home Lighting Shoppers 35.47% 34.09x
Home Custom Bedroom Decorators 35.45% 34.09x
Blender Shoppers 41.44% 33.85x
Country Home Decorators 38.19% 33.30x
Flooring Shoppers 43.67% 33.18x
Home Coffee Makers 35.68% 31.73x
Composition Percentage: The overlap percentage between the Kitchen Appliance Shoppers audience and the Interest attribute.
Index: A comparison of the Kitchen Appliance Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Kitchen Appliance Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Kitchen Appliance Shoppers audience is Bonobos.

Location Composition Index
Bonobos 0.12% 1.66x
Jos A. Bank Clothiers 0.46% 1.63x
LL Bean 0.01% 1.47x
White House Black Market 0.39% 1.39x
Johnston and Murphy 0.44% 1.33x
Mens Wearhouse 0.62% 1.32x
Saint Laurent Paris 0.01% 1.30x
Topshop 0.02% 1.29x
REI 0.02% 1.24x
Ralph Lauren 0.02% 1.22x
Composition Percentage: The overlap percentage between the Kitchen Appliance Shoppers audience and the Location attribute.
Index: A comparison of the Kitchen Appliance Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Kitchen Appliance Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Kitchen Appliance Shoppers audience is thermador.com.

Website Composition Index
thermador.com 2.14% 108.25x
monogram.com 2.88% 94.30x
zephyronline.com 1.35% 88.58x
totousa.com 1.58% 84.98x
rev-a-shelf.com 1.04% 78.99x
jennair.com 2.94% 78.80x
bluestarcooking.com 1.76% 74.41x
build.com 1.23% 69.35x
pegasuslighting.com 1.46% 68.72x
thermatru.com 1.68% 67.27x
Composition Percentage: The overlap percentage between the Kitchen Appliance Shoppers audience and the Web attribute.
Index: A comparison of the Kitchen Appliance Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Kitchen Appliance Shoppers audience is Home Remodeling.

Content Affinity Composition Index
Home Remodeling 5.59% 23.36x
Home Improvement Contractor 2.30% 22.47x
Bathrooms & Plumbing 6.05% 21.80x
Home Office Products 0.57% 18.71x
Mail Order Food 2.98% 18.49x
Home Remodeling 11.59% 18.31x
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) 0.84% 17.92x
Holiday Gifts 1.15% 17.86x
Handyman Tools 0.04% 17.70x
Discount Shopping 4.91% 17.60x
Composition Percentage: The overlap percentage between the Kitchen Appliance Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Kitchen Appliance Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Kitchen Appliance Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male