Dstillery Audiences

KITCHEN APPLIANCE SHOPPERS

Audience Size: 3.8 Million Devices

Explore the Kitchen Appliance Shoppers Audience

Below you'll find more information about the Kitchen Appliance Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.8 million unique devices whose actions qualify for the Kitchen Appliance Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Kitchen Appliance Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Kitchen Appliance Shoppers audience is Kitchen Stove Shoppers.

Interest Composition Index
Kitchen Stove Shoppers 50.49% 42.32x
Hardware Shoppers 44.60% 38.68x
Home Exterior Design Enthusiasts 43.46% 36.42x
Country Home Decorators 44.25% 35.12x
Flooring Shoppers 43.58% 35.07x
Spa and Pool Owners 45.11% 35.02x
Home Custom Bedroom Decorators 38.60% 34.73x
Custom Home Lighting Shoppers 38.63% 34.72x
Major Appliance Shoppers 44.97% 34.57x
Blender Shoppers 44.50% 34.54x
Composition Percentage: The overlap percentage between the Kitchen Appliance Shoppers audience and the Interest attribute.
Index: A comparison of the Kitchen Appliance Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Kitchen Appliance Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Kitchen Appliance Shoppers audience is Madewell.

Location Composition Index
Madewell 0.02% 1.56x
Talbots 0.03% 1.46x
Tommy Bahama 0.01% 1.39x
REI 0.01% 1.37x
Ann Taylor 0.01% 1.36x
Lululemon 0.03% 1.35x
Jos A. Bank Clothiers 0.03% 1.33x
Armani 0.02% 1.30x
White House Black Market 0.04% 1.27x
Banana Republic 0.05% 1.26x
Composition Percentage: The overlap percentage between the Kitchen Appliance Shoppers audience and the Location attribute.
Index: A comparison of the Kitchen Appliance Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Kitchen Appliance Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Kitchen Appliance Shoppers audience is yaleappliance.com.

Website Composition Index
yaleappliance.com 4.53% 48.63x
frank151.com 1.22% 48.23x
sportsjamm.com 1.97% 48.14x
jennair.com 1.35% 48.13x
acwholesalers.com 1.12% 46.91x
kitchenaid.com 2.54% 45.50x
efaucets.com 1.98% 45.47x
postpopular.com 2.04% 45.21x
geappliances.com 10.44% 42.02x
findthecompany.com 1.77% 41.72x
Composition Percentage: The overlap percentage between the Kitchen Appliance Shoppers audience and the Web attribute.
Index: A comparison of the Kitchen Appliance Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Kitchen Appliance Shoppers audience is Home Improvement Contractor.

Content Affinity Composition Index
Home Improvement Contractor 1.35% 26.82x
Home Remodeling 4.05% 25.20x
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) 0.55% 23.65x
Bathrooms & Plumbing 4.30% 23.24x
Discount Shopping 3.17% 22.57x
Cars, Travel & Food 0.41% 21.35x
ISPs & Local Services 0.04% 20.77x
Home Office Products 0.32% 20.28x
Home Remodeling 8.50% 20.11x
Mail Order Food 1.94% 19.92x
Composition Percentage: The overlap percentage between the Kitchen Appliance Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Kitchen Appliance Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Kitchen Appliance Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male