Dstillery Audiences

KITCHEN STOVE SHOPPERS

Audience Size: 1.7 Million Devices

Explore the Kitchen Stove Shoppers Audience

Below you'll find more information about the Kitchen Stove Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 1.7 million unique devices whose actions qualify for the Kitchen Stove Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Kitchen Stove Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Kitchen Stove Shoppers audience is Home Exterior Design Enthusiasts.

Interest Composition Index
Home Exterior Design Enthusiasts 54.41% 74.37x
Country Home Decorators 60.50% 68.36x
Online Home Decor Shoppers 29.59% 54.88x
Home DIY Enthusiasts 37.97% 54.60x
Apartment Furniture Shoppers 33.58% 52.08x
Home Custom Bedroom Decorators 21.97% 51.42x
Custom Home Lighting Shoppers 21.95% 51.39x
Hardware Shoppers 33.49% 48.99x
Home Coffee Makers 39.67% 48.50x
Home Interior Design Enthusiasts 34.58% 44.63x
Composition Percentage: The overlap percentage between the Kitchen Stove Shoppers audience and the Interest attribute.
Index: A comparison of the Kitchen Stove Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Kitchen Stove Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Kitchen Stove Shoppers audience is Chicos.

Location Composition Index
Chicos 0.03% 1.55x
Express 0.03% 1.27x
LOFT 0.02% 1.24x
White House Black Market 0.02% 1.13x
Talbots 0.01% 1.13x
Jos A. Bank Clothiers 0.01% 1.11x
Lane Bryant 0.02% 1.10x
Dressbarn 0.01% 1.08x
Old Navy 0.03% 1.04x
Carhartt 0.18% 1.01x
Composition Percentage: The overlap percentage between the Kitchen Stove Shoppers audience and the Location attribute.
Index: A comparison of the Kitchen Stove Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Kitchen Stove Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Kitchen Stove Shoppers audience is yaleappliance.com.

Website Composition Index
yaleappliance.com 1.10% 110.13x
oldhouseonline.com 1.31% 52.72x
thisoldhouse.com 18.01% 43.11x
healthyhandyman.com 1.05% 42.69x
bestofmachinery.com 2.00% 42.66x
woodweb.com 1.10% 40.87x
thearchitectsguide.com 1.68% 38.57x
hgtv.ca 2.20% 38.38x
forums.jlconline.com 2.60% 36.65x
flooringclarity.com 2.25% 35.83x
Composition Percentage: The overlap percentage between the Kitchen Stove Shoppers audience and the Web attribute.
Index: A comparison of the Kitchen Stove Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Kitchen Stove Shoppers audience is Appliances & Reviews.

Content Affinity Composition Index
Appliances & Reviews 11.33% 37.24x
Home Remodeling 1.26% 30.34x
Furniture & Home Improvement 1.61% 29.06x
Furniture Shopping 0.27% 24.10x
Painting & Renovation 0.61% 23.66x
Lawns & Pest Control 0.34% 20.23x
Home Furnishings 0.52% 20.22x
Auto Tires & Parts Repair Researchers 0.10% 18.39x
Home Remodeling 0.18% 18.21x
Woodwork 3.61% 17.68x
Composition Percentage: The overlap percentage between the Kitchen Stove Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Kitchen Stove Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Kitchen Stove Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male