Dstillery Audiences

KITCHEN STOVE SHOPPERS

Audience Size: 1.1 Million Devices

Explore the Kitchen Stove Shoppers Audience

Below you'll find more information about the Kitchen Stove Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the Kitchen Stove Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Kitchen Stove Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Kitchen Stove Shoppers audience is Major Appliance Shoppers.

Interest Composition Index
Major Appliance Shoppers 29.84% 44.25x
Home Exterior Design Enthusiasts 14.13% 38.03x
Home Interior Design Enthusiasts 17.92% 36.97x
Home Goods Supercenter Shoppers 16.35% 34.94x
HGTV Enthusiasts 14.95% 32.33x
Home DIY Enthusiasts 11.69% 31.95x
LED Lighting Shoppers 21.01% 30.36x
Flooring Shoppers 22.86% 29.94x
Home Custom Bedroom Decorators 2.52% 29.78x
Custom Home Lighting Shoppers 2.52% 29.78x
Composition Percentage: The overlap percentage between the Kitchen Stove Shoppers audience and the Interest attribute.
Index: A comparison of the Kitchen Stove Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Kitchen Stove Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Kitchen Stove Shoppers audience is Chicos.

Location Composition Index
Chicos 0.02% 2.22x
Talbots 0.01% 1.96x
Gymboree 0.02% 1.17x
Maurices 0.03% 1.17x
Mens Wearhouse 0.01% 1.15x
Zumiez 0.02% 1.11x
Journeys 0.01% 0.93x
Old Navy 0.01% 0.86x
Composition Percentage: The overlap percentage between the Kitchen Stove Shoppers audience and the Location attribute.
Index: A comparison of the Kitchen Stove Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Kitchen Stove Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Kitchen Stove Shoppers audience is sharpusa.com.

Website Composition Index
sharpusa.com 1.84% 119.72x
waterworks.com 1.04% 79.73x
designerappliances.com 9.32% 75.08x
emtek.com 1.72% 59.32x
remodelista.com 3.35% 37.99x
thermatru.com 1.11% 36.93x
farrow-ball.com 2.11% 35.66x
thisoldhouse.com 2.30% 35.04x
metal-building-homes.com 1.90% 33.38x
wayfair.com 4.61% 31.20x
Composition Percentage: The overlap percentage between the Kitchen Stove Shoppers audience and the Web attribute.
Index: A comparison of the Kitchen Stove Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Kitchen Stove Shoppers audience is Furniture & Home Improvement.

Content Affinity Composition Index
Furniture & Home Improvement 0.94% 47.49x
Home Remodeling 0.30% 46.62x
Bathrooms & Plumbing 0.23% 45.67x
Home Remodeling 0.63% 26.76x
Mail Order Food 0.28% 24.12x
Appliances & Reviews 3.79% 22.30x
Tiny & Modular Home Researchers 3.26% 21.74x
Southern California Tourism 0.21% 20.57x
Painting & Renovation 0.22% 16.05x
Home Furnishings 0.43% 15.57x
Composition Percentage: The overlap percentage between the Kitchen Stove Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Kitchen Stove Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Kitchen Stove Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female