Explore the Kitchen and Bath Professionals Audience
Below you'll find more information about the Kitchen and Bath Professionals audience, broken down in different categories based on their digital and physical behaviors. These are 3.5 million unique devices whose actions qualify for the Kitchen and Bath Professionals audience.
INTERESTS
The Kitchen and Bath Professionals audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Kitchen and Bath Professionals audience is Apartment Furniture Shoppers.
| Interest | Composition | Index |
| Apartment Furniture Shoppers | 37.49% | 23.57x |
| Chandelier and Lamp Shoppers | 42.89% | 23.20x |
| Hardware Shoppers | 33.21% | 22.76x |
| Furniture and Appliances Industry | 37.42% | 22.65x |
| Flooring Shoppers | 37.33% | 22.43x |
| Home Decor Shoppers | 35.64% | 22.39x |
| Blender Shoppers | 43.31% | 22.26x |
| Kitchen Appliance Shoppers | 40.72% | 22.12x |
| Major Appliance Shoppers | 36.08% | 21.71x |
| Online Home Decor Shoppers | 30.99% | 21.51x |
Composition Percentage:
The overlap percentage between the Kitchen and Bath Professionals audience and the Interest attribute.
Index: A comparison of the Kitchen and Bath Professionals audience to the internet population.
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APPAREL RETAILERS
The Kitchen and Bath Professionals audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Kitchen and Bath Professionals audience is Lorna Jane.
| Location | Composition | Index |
| Lorna Jane | 0.01% | 1.59x |
| Joe's Jeans | 0.00% | 1.55x |
| Ralph Lauren | 0.01% | 1.39x |
| Chicos | 0.05% | 1.38x |
| Tommy Bahama | 0.02% | 1.34x |
| J. Crew | 0.03% | 1.23x |
| Brooks Brothers | 0.03% | 1.16x |
| Saint Laurent Paris | 0.01% | 1.16x |
| Lululemon | 0.04% | 1.11x |
| Intermix | 0.01% | 1.11x |
Composition Percentage:
The overlap percentage between the Kitchen and Bath Professionals audience and the Location attribute.
Index: A comparison of the Kitchen and Bath Professionals audience to the internet population.
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WEBSITES
The Kitchen and Bath Professionals audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Kitchen and Bath Professionals audience is rev-a-shelf.com.
| Website | Composition | Index |
| rev-a-shelf.com | 1.38% | 98.45x |
| nameeks.com | 0.14% | 95.32x |
| modernbathroom.com | 0.67% | 90.70x |
| hardwareresources.com | 0.88% | 86.99x |
| plumbtile.com | 0.44% | 84.54x |
| countertopbracket.com | 0.78% | 83.14x |
| aia.org | 0.46% | 82.34x |
| barkercabinets.com | 0.91% | 82.28x |
| innerself.com | 0.23% | 82.08x |
| cabinetdoorworld.com | 0.20% | 81.23x |
Composition Percentage:
The overlap percentage between the Kitchen and Bath Professionals audience and the Web attribute.
Index: A comparison of the Kitchen and Bath Professionals audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Kitchen and Bath Professionals audience is Home Remodeling.
| Content Affinity | Composition | Index |
| Home Remodeling | 8.15% | 26.56x |
| Bathrooms & Plumbing | 8.54% | 23.57x |
| Home Remodeling | 17.32% | 22.44x |
| Home Decoration - Crafts & Kids | 3.60% | 17.87x |
| Home Improvement Contractor | 4.46% | 17.77x |
| Home Office Products | 0.90% | 17.71x |
| Holiday Gifts | 1.79% | 17.61x |
| Office Furniture Design | 1.28% | 17.10x |
| Painting & Renovation | 7.20% | 17.05x |
| Handyman Tools | 0.07% | 16.23x |
Composition Percentage:
The overlap percentage between the Kitchen and Bath Professionals audience and the Content Affinity attribute.
Index: A comparison of the Kitchen and Bath Professionals audience to the internet population.
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DEMOGRAPHICS
The Kitchen and Bath Professionals audience resonates most for the following age and income brackets.
Age
45-54
Income
Under $25,000
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