Dstillery Audiences

KITCHEN AND BATH PROFESSIONALS

Audience Size: 2.6 Million Devices

Explore the Kitchen and Bath Professionals Audience

Below you'll find more information about the Kitchen and Bath Professionals audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the Kitchen and Bath Professionals audience.

Dstillery Crafted Audiences

INTERESTS

The Kitchen and Bath Professionals audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Kitchen and Bath Professionals audience is Country Home Decorators.

Interest Composition Index
Country Home Decorators 37.78% 39.38x
Home Exterior Design Enthusiasts 27.84% 35.22x
Kitchen Stove Shoppers 29.20% 33.87x
Home Decor Shoppers 29.16% 30.23x
Home Goods Shoppers 33.76% 29.83x
Christmas Lights Shoppers 28.64% 29.18x
Apartment Furniture Shoppers 19.47% 28.30x
Online Home Decor Shoppers 15.88% 27.38x
Home DIY Enthusiasts 20.12% 27.13x
Hardware Shoppers 18.01% 25.47x
Composition Percentage: The overlap percentage between the Kitchen and Bath Professionals audience and the Interest attribute.
Index: A comparison of the Kitchen and Bath Professionals audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Kitchen and Bath Professionals audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Kitchen and Bath Professionals audience is Belk.

Location Composition Index
Belk 0.01% 1.34x
Banana Republic 0.02% 1.25x
Gap 0.02% 1.21x
J. Crew 0.01% 1.19x
Talbots 0.01% 1.17x
LOFT 0.02% 1.15x
White House Black Market 0.03% 1.14x
Old Navy 0.04% 1.12x
Chicos 0.02% 1.09x
Maurices 0.04% 1.08x
Composition Percentage: The overlap percentage between the Kitchen and Bath Professionals audience and the Location attribute.
Index: A comparison of the Kitchen and Bath Professionals audience to the internet population.
Dstillery Web Insights

WEBSITES

The Kitchen and Bath Professionals audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Kitchen and Bath Professionals audience is ncarb.org.

Website Composition Index
ncarb.org 1.56% 69.43x
wayfair.com 46.87% 30.47x
sawdustgirl.com 1.20% 29.86x
countertopspecialty.com 1.35% 28.33x
officedepot.com 1.05% 26.85x
thisoldhouse.com 12.76% 26.69x
remodelista.com 3.20% 25.02x
archdaily.com 1.46% 23.13x
forums.jlconline.com 1.61% 21.86x
hayneedle.com 2.57% 21.84x
Composition Percentage: The overlap percentage between the Kitchen and Bath Professionals audience and the Web attribute.
Index: A comparison of the Kitchen and Bath Professionals audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Kitchen and Bath Professionals audience is Furniture Shopping.

Content Affinity Composition Index
Furniture Shopping 0.25% 20.74x
Furniture & Home Improvement 1.11% 19.68x
Home Remodeling 0.18% 17.69x
Home Remodeling 0.74% 17.44x
Design Software 2.16% 16.69x
Painting & Renovation 0.42% 15.38x
Shopping Catalogs 0.20% 13.38x
Assorted Topics (Elderly, Europe, Viral Media) 0.05% 13.38x
Bird Watching 0.06% 12.91x
Home Furnishings 0.32% 12.85x
Composition Percentage: The overlap percentage between the Kitchen and Bath Professionals audience and the Content Affinity attribute.
Index: A comparison of the Kitchen and Bath Professionals audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Kitchen and Bath Professionals audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female