Dstillery Audiences

KITCHEN AND BATH PROFESSIONALS

Audience Size: 2 Million Devices

Explore the Kitchen and Bath Professionals Audience

Below you'll find more information about the Kitchen and Bath Professionals audience, broken down in different categories based on their digital and physical behaviors. These are 2 million unique devices whose actions qualify for the Kitchen and Bath Professionals audience.

Dstillery Crafted Audiences

INTERESTS

The Kitchen and Bath Professionals audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Kitchen and Bath Professionals audience is Home Exterior Design Enthusiasts.

Interest Composition Index
Home Exterior Design Enthusiasts 19.15% 29.65x
Home Goods Supercenter Shoppers 19.71% 24.40x
Home Goods Shoppers 24.72% 23.23x
Home Decor Shoppers 20.82% 22.77x
Home DIY Enthusiasts 13.69% 22.71x
Christmas Lights Shoppers 24.53% 21.95x
Hardware Shoppers 12.56% 20.95x
HGTV Enthusiasts 18.06% 20.87x
Online Home Decor Shoppers 7.88% 20.63x
Home Coffee Makers 14.09% 20.38x
Composition Percentage: The overlap percentage between the Kitchen and Bath Professionals audience and the Interest attribute.
Index: A comparison of the Kitchen and Bath Professionals audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Kitchen and Bath Professionals audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Kitchen and Bath Professionals audience is Chicos.

Location Composition Index
Chicos 0.02% 1.40x
Old Navy 0.03% 1.39x
Talbots 0.01% 1.38x
Banana Republic 0.02% 1.35x
American Eagle Outfitters 0.01% 1.28x
White House Black Market 0.01% 1.22x
Lane Bryant 0.01% 1.18x
Zumiez 0.02% 1.10x
Urban Outfitters 0.01% 1.10x
LOFT 0.01% 1.09x
Composition Percentage: The overlap percentage between the Kitchen and Bath Professionals audience and the Location attribute.
Index: A comparison of the Kitchen and Bath Professionals audience to the internet population.
Dstillery Web Insights

WEBSITES

The Kitchen and Bath Professionals audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Kitchen and Bath Professionals audience is wayfair.com.

Website Composition Index
wayfair.com 20.37% 32.28x
thisoldhouse.com 5.33% 25.95x
countertopspecialty.com 1.21% 22.13x
archdaily.com 1.29% 21.58x
remodelista.com 2.46% 20.83x
hayneedle.com 1.10% 19.36x
forums.jlconline.com 1.24% 18.73x
diynetwork.com 3.50% 18.33x
expedia.com 1.71% 17.68x
finehomebuilding.com 6.58% 17.34x
Composition Percentage: The overlap percentage between the Kitchen and Bath Professionals audience and the Web attribute.
Index: A comparison of the Kitchen and Bath Professionals audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Kitchen and Bath Professionals audience is Home Remodeling.

Content Affinity Composition Index
Home Remodeling 0.17% 16.57x
Furniture & Home Improvement 0.58% 15.88x
Furniture Shopping 0.12% 15.72x
Design Software 1.74% 14.97x
Home Remodeling 0.57% 13.92x
Assorted Topics (Elderly, Europe, Viral Media) 0.06% 13.81x
Discount Shopping 0.07% 12.22x
Painting & Renovation 0.25% 12.16x
Paper & Packaging 0.03% 10.58x
Woodwork 1.90% 10.37x
Composition Percentage: The overlap percentage between the Kitchen and Bath Professionals audience and the Content Affinity attribute.
Index: A comparison of the Kitchen and Bath Professionals audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Kitchen and Bath Professionals audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female