Explore the Kitchen and Bath Professionals Audience
Below you'll find more information about the Kitchen and Bath Professionals audience, broken down in different categories based on their digital and physical behaviors. These are 2 million unique devices whose actions qualify for the Kitchen and Bath Professionals audience.
INTERESTS
The Kitchen and Bath Professionals audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Kitchen and Bath Professionals audience is Home Exterior Design Enthusiasts.
| Interest | Composition | Index |
| Home Exterior Design Enthusiasts | 13.58% | 33.16x |
| Home DIY Enthusiasts | 9.65% | 24.25x |
| Home Goods Shoppers | 20.55% | 23.61x |
| Home Goods Supercenter Shoppers | 13.75% | 22.89x |
| Home Decor Shoppers | 15.19% | 22.60x |
| Home Coffee Makers | 10.11% | 22.20x |
| Blender Shoppers | 21.12% | 22.18x |
| Home Interior Design Enthusiasts | 15.42% | 21.98x |
| HGTV Enthusiasts | 14.30% | 21.57x |
| New Homeowners | 17.65% | 21.39x |
Composition Percentage:
The overlap percentage between the Kitchen and Bath Professionals audience and the Interest attribute.
Index: A comparison of the Kitchen and Bath Professionals audience to the internet population.
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APPAREL RETAILERS
The Kitchen and Bath Professionals audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Kitchen and Bath Professionals audience is Mens Wearhouse.
| Location | Composition | Index |
| Mens Wearhouse | 0.02% | 1.48x |
| Gap | 0.01% | 1.48x |
| White House Black Market | 0.02% | 1.36x |
| J. Crew | 0.01% | 1.33x |
| Victoria's Secret | 0.02% | 1.32x |
| Dressbarn | 0.01% | 1.29x |
| Journeys | 0.03% | 1.23x |
| Talbots | 0.01% | 1.20x |
| Express | 0.02% | 1.16x |
| American Eagle Outfitters | 0.02% | 1.11x |
Composition Percentage:
The overlap percentage between the Kitchen and Bath Professionals audience and the Location attribute.
Index: A comparison of the Kitchen and Bath Professionals audience to the internet population.
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WEBSITES
The Kitchen and Bath Professionals audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Kitchen and Bath Professionals audience is wayfair.com.
| Website | Composition | Index |
| wayfair.com | 9.67% | 37.80x |
| thisoldhouse.com | 2.74% | 28.09x |
| livescore.com | 1.07% | 25.34x |
| countertopspecialty.com | 1.09% | 23.59x |
| remodelista.com | 2.22% | 21.87x |
| deltafaucet.com | 1.74% | 20.58x |
| finehomebuilding.com | 5.79% | 19.85x |
| diynetwork.com | 1.68% | 19.51x |
| autobytel.com | 1.38% | 18.64x |
| jlconline.com | 1.88% | 18.58x |
Composition Percentage:
The overlap percentage between the Kitchen and Bath Professionals audience and the Web attribute.
Index: A comparison of the Kitchen and Bath Professionals audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Kitchen and Bath Professionals audience is Bathrooms & Plumbing.
| Content Affinity | Composition | Index |
| Bathrooms & Plumbing | 0.15% | 30.90x |
| Furniture & Home Improvement | 0.44% | 17.78x |
| Furniture Shopping | 0.06% | 16.18x |
| Design Software | 1.48% | 14.30x |
| Home Remodeling | 0.40% | 12.76x |
| Home Remodeling | 0.11% | 12.72x |
| Woodwork | 1.55% | 11.49x |
| Machines & Industrial Supplies | 0.06% | 9.64x |
| Promo Codes | 0.12% | 9.57x |
| Assorted Topics (Allergies, Chinese Goods, Trade Shows, Apparel, Product Reviews) | 0.04% | 8.91x |
Composition Percentage:
The overlap percentage between the Kitchen and Bath Professionals audience and the Content Affinity attribute.
Index: A comparison of the Kitchen and Bath Professionals audience to the internet population.
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DEMOGRAPHICS
The Kitchen and Bath Professionals audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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