Explore the Kitchen and Bath Professionals Audience
Below you'll find more information about the Kitchen and Bath Professionals audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the Kitchen and Bath Professionals audience.
INTERESTS
The Kitchen and Bath Professionals audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Kitchen and Bath Professionals audience is Country Home Decorators.
| Interest | Composition | Index |
| Country Home Decorators | 37.78% | 39.38x |
| Home Exterior Design Enthusiasts | 27.84% | 35.22x |
| Kitchen Stove Shoppers | 29.20% | 33.87x |
| Home Decor Shoppers | 29.16% | 30.23x |
| Home Goods Shoppers | 33.76% | 29.83x |
| Christmas Lights Shoppers | 28.64% | 29.18x |
| Apartment Furniture Shoppers | 19.47% | 28.30x |
| Online Home Decor Shoppers | 15.88% | 27.38x |
| Home DIY Enthusiasts | 20.12% | 27.13x |
| Hardware Shoppers | 18.01% | 25.47x |
Composition Percentage:
The overlap percentage between the Kitchen and Bath Professionals audience and the Interest attribute.
Index: A comparison of the Kitchen and Bath Professionals audience to the internet population.
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APPAREL RETAILERS
The Kitchen and Bath Professionals audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Kitchen and Bath Professionals audience is Belk.
| Location | Composition | Index |
| Belk | 0.01% | 1.34x |
| Banana Republic | 0.02% | 1.25x |
| Gap | 0.02% | 1.21x |
| J. Crew | 0.01% | 1.19x |
| Talbots | 0.01% | 1.17x |
| LOFT | 0.02% | 1.15x |
| White House Black Market | 0.03% | 1.14x |
| Old Navy | 0.04% | 1.12x |
| Chicos | 0.02% | 1.09x |
| Maurices | 0.04% | 1.08x |
Composition Percentage:
The overlap percentage between the Kitchen and Bath Professionals audience and the Location attribute.
Index: A comparison of the Kitchen and Bath Professionals audience to the internet population.
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WEBSITES
The Kitchen and Bath Professionals audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Kitchen and Bath Professionals audience is ncarb.org.
| Website | Composition | Index |
| ncarb.org | 1.56% | 69.43x |
| wayfair.com | 46.87% | 30.47x |
| sawdustgirl.com | 1.20% | 29.86x |
| countertopspecialty.com | 1.35% | 28.33x |
| officedepot.com | 1.05% | 26.85x |
| thisoldhouse.com | 12.76% | 26.69x |
| remodelista.com | 3.20% | 25.02x |
| archdaily.com | 1.46% | 23.13x |
| forums.jlconline.com | 1.61% | 21.86x |
| hayneedle.com | 2.57% | 21.84x |
Composition Percentage:
The overlap percentage between the Kitchen and Bath Professionals audience and the Web attribute.
Index: A comparison of the Kitchen and Bath Professionals audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Kitchen and Bath Professionals audience is Furniture Shopping.
| Content Affinity | Composition | Index |
| Furniture Shopping | 0.25% | 20.74x |
| Furniture & Home Improvement | 1.11% | 19.68x |
| Home Remodeling | 0.18% | 17.69x |
| Home Remodeling | 0.74% | 17.44x |
| Design Software | 2.16% | 16.69x |
| Painting & Renovation | 0.42% | 15.38x |
| Shopping Catalogs | 0.20% | 13.38x |
| Assorted Topics (Elderly, Europe, Viral Media) | 0.05% | 13.38x |
| Bird Watching | 0.06% | 12.91x |
| Home Furnishings | 0.32% | 12.85x |
Composition Percentage:
The overlap percentage between the Kitchen and Bath Professionals audience and the Content Affinity attribute.
Index: A comparison of the Kitchen and Bath Professionals audience to the internet population.
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DEMOGRAPHICS
The Kitchen and Bath Professionals audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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