Dstillery Audiences

KITCHEN AND BATH PROFESSIONALS

Audience Size: 2 Million Devices

Explore the Kitchen and Bath Professionals Audience

Below you'll find more information about the Kitchen and Bath Professionals audience, broken down in different categories based on their digital and physical behaviors. These are 2 million unique devices whose actions qualify for the Kitchen and Bath Professionals audience.

Dstillery Crafted Audiences

INTERESTS

The Kitchen and Bath Professionals audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Kitchen and Bath Professionals audience is Home Exterior Design Enthusiasts.

Interest Composition Index
Home Exterior Design Enthusiasts 13.58% 33.16x
Home DIY Enthusiasts 9.65% 24.25x
Home Goods Shoppers 20.55% 23.61x
Home Goods Supercenter Shoppers 13.75% 22.89x
Home Decor Shoppers 15.19% 22.60x
Home Coffee Makers 10.11% 22.20x
Blender Shoppers 21.12% 22.18x
Home Interior Design Enthusiasts 15.42% 21.98x
HGTV Enthusiasts 14.30% 21.57x
New Homeowners 17.65% 21.39x
Composition Percentage: The overlap percentage between the Kitchen and Bath Professionals audience and the Interest attribute.
Index: A comparison of the Kitchen and Bath Professionals audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Kitchen and Bath Professionals audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Kitchen and Bath Professionals audience is Mens Wearhouse.

Location Composition Index
Mens Wearhouse 0.02% 1.48x
Gap 0.01% 1.48x
White House Black Market 0.02% 1.36x
J. Crew 0.01% 1.33x
Victoria's Secret 0.02% 1.32x
Dressbarn 0.01% 1.29x
Journeys 0.03% 1.23x
Talbots 0.01% 1.20x
Express 0.02% 1.16x
American Eagle Outfitters 0.02% 1.11x
Composition Percentage: The overlap percentage between the Kitchen and Bath Professionals audience and the Location attribute.
Index: A comparison of the Kitchen and Bath Professionals audience to the internet population.
Dstillery Web Insights

WEBSITES

The Kitchen and Bath Professionals audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Kitchen and Bath Professionals audience is wayfair.com.

Website Composition Index
wayfair.com 9.67% 37.80x
thisoldhouse.com 2.74% 28.09x
livescore.com 1.07% 25.34x
countertopspecialty.com 1.09% 23.59x
remodelista.com 2.22% 21.87x
deltafaucet.com 1.74% 20.58x
finehomebuilding.com 5.79% 19.85x
diynetwork.com 1.68% 19.51x
autobytel.com 1.38% 18.64x
jlconline.com 1.88% 18.58x
Composition Percentage: The overlap percentage between the Kitchen and Bath Professionals audience and the Web attribute.
Index: A comparison of the Kitchen and Bath Professionals audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Kitchen and Bath Professionals audience is Bathrooms & Plumbing.

Content Affinity Composition Index
Bathrooms & Plumbing 0.15% 30.90x
Furniture & Home Improvement 0.44% 17.78x
Furniture Shopping 0.06% 16.18x
Design Software 1.48% 14.30x
Home Remodeling 0.40% 12.76x
Home Remodeling 0.11% 12.72x
Woodwork 1.55% 11.49x
Machines & Industrial Supplies 0.06% 9.64x
Promo Codes 0.12% 9.57x
Assorted Topics (Allergies, Chinese Goods, Trade Shows, Apparel, Product Reviews) 0.04% 8.91x
Composition Percentage: The overlap percentage between the Kitchen and Bath Professionals audience and the Content Affinity attribute.
Index: A comparison of the Kitchen and Bath Professionals audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Kitchen and Bath Professionals audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female