Dstillery Audiences

KITCHEN AND BATH PROFESSIONALS

Audience Size: 2.9 Million Devices

Explore the Kitchen and Bath Professionals Audience

Below you'll find more information about the Kitchen and Bath Professionals audience, broken down in different categories based on their digital and physical behaviors. These are 2.9 million unique devices whose actions qualify for the Kitchen and Bath Professionals audience.

Dstillery Crafted Audiences

INTERESTS

The Kitchen and Bath Professionals audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Kitchen and Bath Professionals audience is Country Home Decorators.

Interest Composition Index
Country Home Decorators 45.41% 36.23x
Home Exterior Design Enthusiasts 34.85% 32.00x
Kitchen Stove Shoppers 36.62% 31.67x
Home Decor Shoppers 35.25% 29.73x
Home Goods Shoppers 39.32% 28.94x
Apartment Furniture Shoppers 27.28% 27.26x
Home DIY Enthusiasts 25.05% 26.94x
HGTV Enthusiasts 29.81% 25.37x
Online Home Decor Shoppers 23.20% 25.32x
Chandelier and Lamp Shoppers 35.03% 25.13x
Composition Percentage: The overlap percentage between the Kitchen and Bath Professionals audience and the Interest attribute.
Index: A comparison of the Kitchen and Bath Professionals audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Kitchen and Bath Professionals audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Kitchen and Bath Professionals audience is Dressbarn.

Location Composition Index
Dressbarn 0.03% 1.56x
Chicos 0.03% 1.50x
Talbots 0.02% 1.39x
Eddie Bauer 0.01% 1.38x
Gap 0.02% 1.37x
Hollister 0.02% 1.26x
Lane Bryant 0.02% 1.26x
Express 0.02% 1.23x
LOFT 0.02% 1.22x
Maurices 0.04% 1.20x
Composition Percentage: The overlap percentage between the Kitchen and Bath Professionals audience and the Location attribute.
Index: A comparison of the Kitchen and Bath Professionals audience to the internet population.
Dstillery Web Insights

WEBSITES

The Kitchen and Bath Professionals audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Kitchen and Bath Professionals audience is ncarb.org.

Website Composition Index
ncarb.org 1.48% 59.84x
burkedecor.com 1.78% 30.89x
sawdustgirl.com 1.39% 28.67x
countertopspecialty.com 1.62% 26.64x
weathertech.com 1.25% 25.63x
oldhouseonline.com 1.53% 25.02x
remodelista.com 4.11% 24.21x
officedepot.com 2.87% 23.47x
wayfair.com 66.14% 23.21x
addicted2decorating.com 1.88% 21.76x
Composition Percentage: The overlap percentage between the Kitchen and Bath Professionals audience and the Web attribute.
Index: A comparison of the Kitchen and Bath Professionals audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Kitchen and Bath Professionals audience is Bathrooms & Plumbing.

Content Affinity Composition Index
Bathrooms & Plumbing 0.12% 27.35x
Home Remodeling 0.27% 20.10x
Home Remodeling 1.29% 19.52x
Furniture Shopping 1.40% 19.17x
Furniture & Home Improvement 1.69% 19.03x
Auctions & Repossessions 0.04% 18.59x
Chef & Restaurant Resources 0.05% 17.13x
Lighting & Power 0.11% 16.95x
Networking Marketing 0.04% 16.26x
Custom Gifts 0.07% 16.13x
Composition Percentage: The overlap percentage between the Kitchen and Bath Professionals audience and the Content Affinity attribute.
Index: A comparison of the Kitchen and Bath Professionals audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Kitchen and Bath Professionals audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female