Dstillery Audiences

KNITTING ENTHUSIASTS

Audience Size: 3 Million Devices

Explore the Knitting Enthusiasts Audience

Below you'll find more information about the Knitting Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the Knitting Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Knitting Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Knitting Enthusiasts audience is Crochet Enthusiasts.

Interest Composition Index
Crochet Enthusiasts 55.32% 27.22x
Quilting Enthusiasts 44.14% 22.95x
Home Kitchen Chefs 27.07% 17.45x
Home and Garden TV Fans 25.50% 16.51x
Home Kitchen Bakers 28.97% 16.39x
Home Design Enthusiasts 25.50% 16.35x
Gourmet Food & Wine Researchers 24.73% 15.92x
Young Boomers 25.07% 15.72x
Healthy Snacks Shoppers 26.53% 15.53x
Lawn & Garden Enthusiasts 26.46% 15.48x
Composition Percentage: The overlap percentage between the Knitting Enthusiasts audience and the Interest attribute.
Index: A comparison of the Knitting Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Knitting Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Knitting Enthusiasts audience is LL Bean.

Location Composition Index
LL Bean 0.01% 1.69x
Eddie Bauer 0.01% 1.12x
Carhartt 0.19% 1.10x
Ralph Lauren 0.01% 1.05x
Madewell 0.01% 1.03x
The North Face 0.02% 1.02x
Urban Outfitters 0.04% 1.01x
Columbia 0.01% 1.01x
Kate Spade 0.02% 0.94x
REI 0.01% 0.93x
Composition Percentage: The overlap percentage between the Knitting Enthusiasts audience and the Location attribute.
Index: A comparison of the Knitting Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Knitting Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Knitting Enthusiasts audience is handsomefibers.com.

Website Composition Index
handsomefibers.com 0.06% 86.53x
debajo-un-boton.com 0.03% 86.37x
nobleknits.com 0.66% 86.09x
knitting-and.com 0.20% 85.06x
bhookedcrochet.com 1.31% 84.06x
thecountrywillows.com 0.17% 84.02x
factoryfive.com 0.07% 84.01x
crochetpatternbonanza.com 0.18% 83.71x
skeino.com 0.03% 83.57x
simplysockyarn.com 0.34% 83.23x
Composition Percentage: The overlap percentage between the Knitting Enthusiasts audience and the Web attribute.
Index: A comparison of the Knitting Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Knitting Enthusiasts audience is Knitting & Crochet.

Content Affinity Composition Index
Knitting & Crochet 32.65% 36.21x
Sewing, Embroidery & Fabrics 19.99% 25.03x
Sewing, Embroidery & Quilting 7.99% 20.29x
Homemade Jewelry & Crafts 3.56% 15.78x
Arts & Crafts 1.07% 15.09x
Home Décor, Furniture, & Decorating 0.09% 14.62x
Scrapbooking & Home Art Projects 5.37% 13.72x
Decoration & Fabric 0.07% 13.47x
Comedy Content 0.70% 13.34x
Assorted Topics #11274 (Software Integration, Scrabble, Word Games, Pbs) 0.23% 13.25x
Composition Percentage: The overlap percentage between the Knitting Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Knitting Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Knitting Enthusiasts audience resonates most for the following age and income brackets.
Age
55-64
Income
$150,000-$249,999