Dstillery Audiences

KNITTING ENTHUSIASTS

Audience Size: 2.2 Million Devices

Explore the Knitting Enthusiasts Audience

Below you'll find more information about the Knitting Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 2.2 million unique devices whose actions qualify for the Knitting Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Knitting Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Knitting Enthusiasts audience is Crochet Enthusiasts.

Interest Composition Index
Crochet Enthusiasts 46.26% 26.50x
Home-Made Face Mask Researchers 24.59% 23.57x
Pantry Recipes Researchers 22.56% 23.36x
Home and Garden TV Fans 32.58% 23.18x
Grandparents 35.65% 22.85x
Streaming British TV Users 35.19% 22.56x
Home Design and Living Publication Readers 32.94% 22.19x
Ocean Activists 32.39% 22.00x
Home Design Enthusiasts 32.72% 21.61x
Home Remodelers 31.18% 21.22x
Composition Percentage: The overlap percentage between the Knitting Enthusiasts audience and the Interest attribute.
Index: A comparison of the Knitting Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Knitting Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Knitting Enthusiasts audience is Talbots.

Location Composition Index
Talbots 0.01% 1.45x
Carhartt 0.22% 1.42x
Maurices 0.02% 1.38x
Old Navy 0.02% 1.27x
Dressbarn 0.01% 1.25x
Express 0.01% 1.05x
Journeys 0.01% 1.04x
The Childrens Place 0.01% 1.00x
Chicos 0.01% 1.00x
Mens Wearhouse 0.01% 0.87x
Composition Percentage: The overlap percentage between the Knitting Enthusiasts audience and the Location attribute.
Index: A comparison of the Knitting Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Knitting Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Knitting Enthusiasts audience is redheart.com.

Website Composition Index
redheart.com 2.60% 54.93x
lionbrand.com 1.83% 54.43x
leeleeknits.com 1.46% 52.28x
masondixonknitting.com 1.62% 52.23x
craftsy.com 1.21% 52.15x
knitpicks.com 5.84% 51.60x
nobleknits.com 5.72% 50.04x
garnstudio.com 1.44% 49.78x
bhookedcrochet.com 2.25% 49.46x
loveknitting.com 1.27% 48.82x
Composition Percentage: The overlap percentage between the Knitting Enthusiasts audience and the Web attribute.
Index: A comparison of the Knitting Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Knitting Enthusiasts audience is Knitting & Crochet.

Content Affinity Composition Index
Knitting & Crochet 22.63% 28.89x
Arts & Crafts 0.39% 20.46x
Sewing, Embroidery & Quilting 3.14% 18.91x
Sewing, Embroidery & Fabrics 9.40% 18.16x
Homeschooling 0.27% 16.50x
Homemade Jewelry & Crafts 1.14% 15.94x
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) 0.03% 13.92x
Holistic Medicine 0.20% 13.85x
Bird Watching 0.55% 13.47x
Book Publishers 1.61% 13.46x
Composition Percentage: The overlap percentage between the Knitting Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Knitting Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Knitting Enthusiasts audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female