Dstillery Audiences

KNITTING ENTHUSIASTS

Audience Size: 2.6 Million Devices

Explore the Knitting Enthusiasts Audience

Below you'll find more information about the Knitting Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the Knitting Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Knitting Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Knitting Enthusiasts audience is Crochet Enthusiasts.

Interest Composition Index
Crochet Enthusiasts 54.23% 44.89x
Quilting Enthusiasts 42.10% 34.38x
Home and Garden TV Fans 29.66% 26.76x
Home Kitchen Chefs 31.79% 26.38x
Home Kitchen Bakers 32.42% 25.48x
Home Design Enthusiasts 29.99% 25.02x
Young Boomers 29.08% 24.52x
Gluten-Free Recipe Researchers 30.55% 24.46x
Bargain Shopping Researchers 24.54% 24.27x
Lawn & Garden Enthusiasts 31.06% 24.20x
Composition Percentage: The overlap percentage between the Knitting Enthusiasts audience and the Interest attribute.
Index: A comparison of the Knitting Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Knitting Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Knitting Enthusiasts audience is Mens Wearhouse.

Location Composition Index
Mens Wearhouse 0.34% 1.02x
Jos A. Bank Clothiers 0.21% 1.01x
Composition Percentage: The overlap percentage between the Knitting Enthusiasts audience and the Location attribute.
Index: A comparison of the Knitting Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Knitting Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Knitting Enthusiasts audience is nobleknits.com.

Website Composition Index
nobleknits.com 1.49% 120.90x
bhookedcrochet.com 3.26% 116.77x
intheloopknitting.com 1.58% 116.71x
leeleeknits.com 2.45% 116.62x
knitpicks.com 9.12% 113.45x
simplycollectiblecrochet.com 1.42% 113.38x
elkstudiohandcraftedcrochetdesigns.com 1.28% 113.38x
highlandhickorydesigns.com 1.39% 113.21x
willowyarns.com 1.18% 112.96x
thepurpleponcho.com 1.02% 112.61x
Composition Percentage: The overlap percentage between the Knitting Enthusiasts audience and the Web attribute.
Index: A comparison of the Knitting Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Knitting Enthusiasts audience is Knitting & Crochet.

Content Affinity Composition Index
Knitting & Crochet 34.65% 46.44x
Sewing, Embroidery & Fabrics 18.33% 32.64x
Sewing, Embroidery & Quilting 7.50% 26.32x
Homemade Jewelry & Crafts 3.65% 20.65x
Scrapbooking & Home Art Projects 6.95% 17.39x
DIY Decoration & Furniture 4.06% 16.62x
Travel, Food, Fashion & Fitness 3.71% 16.61x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 13.69% 16.52x
Female Lifestyle Content Readers 5.00% 15.24x
Shopping Catalogs 3.38% 14.67x
Composition Percentage: The overlap percentage between the Knitting Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Knitting Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Knitting Enthusiasts audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female