Dstillery Audiences

KNITTING ENTHUSIASTS

Audience Size: 1.3 Million Devices

Explore the Knitting Enthusiasts Audience

Below you'll find more information about the Knitting Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 1.3 million unique devices whose actions qualify for the Knitting Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Knitting Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Knitting Enthusiasts audience is Custom Home Lighting Shoppers.

Interest Composition Index
Custom Home Lighting Shoppers 5.20% 41.38x
Home Custom Bedroom Decorators 5.20% 41.36x
Home and Garden TV Fans 14.53% 41.29x
Pantry Recipes Researchers 13.09% 39.07x
Home Design and Living Publication Readers 10.26% 38.99x
Home-Made Face Mask Researchers 15.56% 36.48x
Shelf-Stable Food Content Readers 10.50% 35.78x
Thanksgiving Turkey/Sides/Dessert Recipe Researchers 10.65% 35.58x
Bargain Shopping Researchers 10.41% 35.27x
Crochet Enthusiasts 45.89% 33.24x
Composition Percentage: The overlap percentage between the Knitting Enthusiasts audience and the Interest attribute.
Index: A comparison of the Knitting Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Knitting Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Knitting Enthusiasts audience is LL Bean.

Location Composition Index
LL Bean 0.01% 4.68x
Jos A. Bank Clothiers 0.02% 2.12x
Gap 0.01% 1.34x
Zumiez 0.03% 1.24x
Maurices 0.04% 1.22x
White House Black Market 0.02% 1.17x
LOFT 0.01% 1.08x
Talbots 0.01% 1.07x
Mens Wearhouse 0.01% 1.06x
Buckle 0.02% 0.94x
Composition Percentage: The overlap percentage between the Knitting Enthusiasts audience and the Location attribute.
Index: A comparison of the Knitting Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Knitting Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Knitting Enthusiasts audience is knitpicks.com.

Website Composition Index
knitpicks.com 5.78% 101.29x
nobleknits.com 4.02% 88.98x
leeleeknits.com 1.33% 88.70x
bhookedcrochet.com 2.22% 85.16x
littleredwindow.com 1.33% 83.74x
favecrafts.com 12.98% 82.70x
allfreecrochetafghanpatterns.com 2.88% 82.60x
allfreeholidaycrafts.com 2.00% 79.70x
allfreecrochet.com 10.48% 78.52x
diyideacenter.com 2.37% 75.92x
Composition Percentage: The overlap percentage between the Knitting Enthusiasts audience and the Web attribute.
Index: A comparison of the Knitting Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Knitting Enthusiasts audience is Knitting & Crochet.

Content Affinity Composition Index
Knitting & Crochet 13.16% 41.69x
Sewing, Embroidery & Quilting 1.58% 25.02x
Sewing, Embroidery & Fabrics 5.01% 24.97x
Homemade Jewelry & Crafts 0.11% 23.31x
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 0.67% 19.13x
Survival Guides 0.10% 18.18x
Comedy Content 0.18% 14.88x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 4.65% 14.42x
Scrapbooking & Home Art Projects 2.30% 12.95x
Book Publishers 0.40% 12.02x
Composition Percentage: The overlap percentage between the Knitting Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Knitting Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Knitting Enthusiasts audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female