Dstillery Audiences

KNITTING ENTHUSIASTS

Audience Size: 2.2 Million Devices

Explore the Knitting Enthusiasts Audience

Below you'll find more information about the Knitting Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 2.2 million unique devices whose actions qualify for the Knitting Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Knitting Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Knitting Enthusiasts audience is Home-Made Face Mask Researchers.

Interest Composition Index
Home-Made Face Mask Researchers 19.85% 62.02x
Pantry Recipes Researchers 21.51% 57.94x
Home Design and Living Publication Readers 25.92% 57.76x
Grandparents 29.15% 56.57x
Crochet Enthusiasts 50.60% 56.25x
Streaming British TV Users 26.70% 55.66x
Home Design Enthusiasts 27.27% 54.22x
Home and Garden TV Fans 29.89% 54.14x
Home Remodelers 26.21% 52.11x
Shelf-Stable Food Content Readers 20.00% 52.11x
Composition Percentage: The overlap percentage between the Knitting Enthusiasts audience and the Interest attribute.
Index: A comparison of the Knitting Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Knitting Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Knitting Enthusiasts audience is H&M.

Location Composition Index
H&M 0.01% 2.16x
Chicos 0.01% 1.63x
Gymboree 0.01% 1.59x
White House Black Market 0.01% 1.53x
LOFT 0.01% 1.41x
Banana Republic 0.01% 1.37x
Old Navy 0.02% 1.34x
Zumiez 0.01% 1.32x
Express 0.01% 1.16x
Buckle 0.01% 1.14x
Composition Percentage: The overlap percentage between the Knitting Enthusiasts audience and the Location attribute.
Index: A comparison of the Knitting Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Knitting Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Knitting Enthusiasts audience is knitpicks.com.

Website Composition Index
knitpicks.com 6.39% 64.10x
nobleknits.com 4.63% 61.36x
leeleeknits.com 1.33% 57.69x
bhookedcrochet.com 1.91% 54.80x
interweave.com 1.02% 54.78x
allfreecrochetafghanpatterns.com 2.93% 53.80x
littleredwindow.com 1.80% 53.70x
wilmade.com 1.25% 51.76x
petalstopicots.com 1.07% 49.81x
crochetkim.com 1.13% 49.74x
Composition Percentage: The overlap percentage between the Knitting Enthusiasts audience and the Web attribute.
Index: A comparison of the Knitting Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Knitting Enthusiasts audience is Knitting & Crochet.

Content Affinity Composition Index
Knitting & Crochet 21.06% 50.78x
Homemade Jewelry & Crafts 0.73% 32.15x
Sewing, Embroidery & Fabrics 6.90% 29.77x
Sewing, Embroidery & Quilting 1.95% 27.38x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.20% 27.06x
Book Publishers 0.83% 22.35x
Disease Cluster 0.38% 22.06x
Organic Beauty & Skincare Products 0.37% 21.30x
Ancestry & Memorial Researchers 1.03% 20.52x
Survival Guides 0.17% 20.52x
Composition Percentage: The overlap percentage between the Knitting Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Knitting Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Knitting Enthusiasts audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female