Dstillery Audiences

KNITTING ENTHUSIASTS

Audience Size: 2.9 Million Devices

Explore the Knitting Enthusiasts Audience

Below you'll find more information about the Knitting Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 2.9 million unique devices whose actions qualify for the Knitting Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Knitting Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Knitting Enthusiasts audience is Crochet Enthusiasts.

Interest Composition Index
Crochet Enthusiasts 55.09% 30.51x
Quilting Enthusiasts 44.01% 23.81x
Home Kitchen Chefs 27.23% 18.25x
Home and Garden TV Fans 26.59% 17.30x
Home Kitchen Bakers 29.42% 17.20x
Home Design Enthusiasts 26.03% 17.16x
Gourmet Food & Wine Researchers 24.26% 16.73x
Lawn & Garden Enthusiasts 27.11% 16.33x
Gluten-Free Recipe Researchers 27.65% 16.32x
Young Boomers 26.07% 16.27x
Composition Percentage: The overlap percentage between the Knitting Enthusiasts audience and the Interest attribute.
Index: A comparison of the Knitting Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Knitting Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Knitting Enthusiasts audience is LL Bean.

Location Composition Index
LL Bean 0.01% 1.43x
Patagonia 0.01% 1.15x
Carhartt 0.20% 1.12x
REI 0.02% 1.06x
Chicos 0.05% 1.05x
LOFT 0.04% 1.00x
Madewell 0.01% 0.99x
Kate Spade 0.02% 0.97x
Banana Republic 0.04% 0.91x
Talbots 0.04% 0.90x
Composition Percentage: The overlap percentage between the Knitting Enthusiasts audience and the Location attribute.
Index: A comparison of the Knitting Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Knitting Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Knitting Enthusiasts audience is nobleknits.com.

Website Composition Index
nobleknits.com 1.02% 115.75x
leeleeknits.com 2.06% 110.51x
bhookedcrochet.com 2.37% 110.20x
jennyandteddy.com 1.26% 108.98x
wilmade.com 1.07% 107.30x
intheloopknitting.com 1.95% 107.09x
undergroundcrafter.com 1.75% 106.25x
highlandhickorydesigns.com 1.03% 105.09x
lionbrand.com 10.28% 103.75x
beatriceryandesigns.com 1.24% 103.73x
Composition Percentage: The overlap percentage between the Knitting Enthusiasts audience and the Web attribute.
Index: A comparison of the Knitting Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Knitting Enthusiasts audience is Knitting & Crochet.

Content Affinity Composition Index
Knitting & Crochet 36.37% 36.25x
Sewing, Embroidery & Fabrics 20.78% 25.70x
Sewing, Embroidery & Quilting 8.24% 20.76x
Homemade Jewelry & Crafts 3.76% 15.97x
Arts & Crafts 1.13% 15.45x
Decoration & Fabric 0.07% 15.43x
Home Décor, Furniture, & Decorating 0.08% 14.38x
Comedy Content 0.75% 13.67x
Scrapbooking & Home Art Projects 6.29% 13.52x
Assorted Topics #11274 (Software Integration, Scrabble, Word Games, Pbs) 0.24% 13.18x
Composition Percentage: The overlap percentage between the Knitting Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Knitting Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Knitting Enthusiasts audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female