Dstillery Audiences

KNITTING ENTHUSIASTS

Audience Size: 2.6 Million Devices

Explore the Knitting Enthusiasts Audience

Below you'll find more information about the Knitting Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the Knitting Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Knitting Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Knitting Enthusiasts audience is Pantry Recipes Researchers.

Interest Composition Index
Pantry Recipes Researchers 22.02% 33.84x
Home-Made Face Mask Researchers 24.76% 31.36x
Crochet Enthusiasts 48.60% 29.27x
Home Design and Living Publication Readers 27.60% 29.23x
Home and Garden TV Fans 30.18% 28.96x
Custom Home Lighting Shoppers 23.80% 28.87x
Home Custom Bedroom Decorators 23.80% 28.86x
Shelf-Stable Food Content Readers 19.52% 28.63x
Grandparents 31.66% 27.94x
Streaming British TV Users 30.16% 27.66x
Composition Percentage: The overlap percentage between the Knitting Enthusiasts audience and the Interest attribute.
Index: A comparison of the Knitting Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Knitting Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Knitting Enthusiasts audience is Carhartt.

Location Composition Index
Carhartt 0.06% 1.27x
Composition Percentage: The overlap percentage between the Knitting Enthusiasts audience and the Location attribute.
Index: A comparison of the Knitting Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Knitting Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Knitting Enthusiasts audience is knitpicks.com.

Website Composition Index
knitpicks.com 6.67% 67.49x
nobleknits.com 4.47% 63.78x
leeleeknits.com 1.33% 60.87x
bhookedcrochet.com 1.92% 59.42x
allfreecrochetafghanpatterns.com 2.80% 57.04x
littleredwindow.com 1.59% 56.77x
allfreeholidaycrafts.com 1.55% 55.86x
wilmade.com 1.17% 53.29x
sewrella.com 2.20% 53.10x
crochetkim.com 1.10% 51.87x
Composition Percentage: The overlap percentage between the Knitting Enthusiasts audience and the Web attribute.
Index: A comparison of the Knitting Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Knitting Enthusiasts audience is Knitting & Crochet.

Content Affinity Composition Index
Knitting & Crochet 17.83% 32.70x
Arts & Crafts 0.18% 20.62x
Sewing, Embroidery & Fabrics 5.73% 20.07x
Sewing, Embroidery & Quilting 1.91% 19.86x
Homemade Jewelry & Crafts 0.46% 19.29x
Assorted Topics (Coupons, Stain Removal, Seafood) 0.06% 17.83x
Environmental Conservation 0.06% 17.63x
Home Decoration - Crafts & Kids 0.09% 17.36x
Assorted Topics (Games, Calendars, Journals, Pillows, Fitness) 0.11% 16.93x
Holistic Medicine 0.04% 16.61x
Composition Percentage: The overlap percentage between the Knitting Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Knitting Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Knitting Enthusiasts audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female