Dstillery Audiences

KNITTING ENTHUSIASTS

Audience Size: 1.7 Million Devices

Explore the Knitting Enthusiasts Audience

Below you'll find more information about the Knitting Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 1.7 million unique devices whose actions qualify for the Knitting Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Knitting Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Knitting Enthusiasts audience is Pantry Recipes Researchers.

Interest Composition Index
Pantry Recipes Researchers 16.75% 37.85x
Home and Garden TV Fans 19.72% 36.84x
Home Custom Bedroom Decorators 10.94% 36.36x
Custom Home Lighting Shoppers 10.94% 36.36x
Home Design and Living Publication Readers 15.58% 35.89x
Home-Made Face Mask Researchers 18.58% 34.91x
Shelf-Stable Food Content Readers 13.88% 33.69x
Thanksgiving Turkey/Sides/Dessert Recipe Researchers 14.08% 32.32x
Crochet Enthusiasts 47.54% 31.69x
Bargain Shopping Researchers 15.57% 30.86x
Composition Percentage: The overlap percentage between the Knitting Enthusiasts audience and the Interest attribute.
Index: A comparison of the Knitting Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Knitting Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Knitting Enthusiasts audience is Maurices.

Location Composition Index
Maurices 0.03% 1.59x
Gymboree 0.01% 1.46x
Zumiez 0.01% 1.40x
Dressbarn 0.01% 1.23x
Carhartt 0.15% 1.21x
Lane Bryant 0.01% 1.07x
Old Navy 0.02% 1.00x
Buckle 0.01% 0.88x
Journeys 0.01% 0.82x
Mens Wearhouse 0.01% 0.75x
Composition Percentage: The overlap percentage between the Knitting Enthusiasts audience and the Location attribute.
Index: A comparison of the Knitting Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Knitting Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Knitting Enthusiasts audience is knitpicks.com.

Website Composition Index
knitpicks.com 6.42% 83.33x
nobleknits.com 4.95% 76.32x
leeleeknits.com 1.43% 72.89x
bhookedcrochet.com 2.39% 72.04x
allfreecrochetafghanpatterns.com 2.96% 69.13x
littleredwindow.com 1.59% 67.94x
allfreeholidaycrafts.com 1.95% 66.47x
sewrella.com 2.70% 64.47x
allfreecrochet.com 11.22% 63.65x
wilmade.com 1.38% 62.93x
Composition Percentage: The overlap percentage between the Knitting Enthusiasts audience and the Web attribute.
Index: A comparison of the Knitting Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Knitting Enthusiasts audience is Knitting & Crochet.

Content Affinity Composition Index
Knitting & Crochet 15.96% 43.60x
Sewing, Embroidery & Fabrics 5.41% 24.97x
Homemade Jewelry & Crafts 0.15% 24.16x
Sewing, Embroidery & Quilting 1.55% 22.93x
Arts & Crafts 0.07% 17.17x
Comedy Content 0.29% 15.37x
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 0.89% 14.69x
Book Publishers 0.48% 14.61x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 5.60% 14.49x
Female Lifestyle Content Readers 1.61% 13.51x
Composition Percentage: The overlap percentage between the Knitting Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Knitting Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Knitting Enthusiasts audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female