Dstillery Audiences

KNITTING ENTHUSIASTS

Audience Size: 3.5 Million Devices

Explore the Knitting Enthusiasts Audience

Below you'll find more information about the Knitting Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 3.5 million unique devices whose actions qualify for the Knitting Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Knitting Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Knitting Enthusiasts audience is Crochet Enthusiasts.

Interest Composition Index
Crochet Enthusiasts 50.82% 36.58x
Quilting Enthusiasts 43.45% 30.19x
Home and Garden TV Fans 36.02% 27.53x
Home Kitchen Chefs 36.46% 26.93x
Home Design and Living Publication Readers 33.20% 26.74x
Lawn & Garden Enthusiasts 36.20% 26.25x
Home Remodelers 32.62% 26.05x
Home Design Enthusiasts 34.13% 26.02x
Home Kitchen Bakers 36.20% 26.02x
Bargain Shopping Researchers 30.68% 25.41x
Composition Percentage: The overlap percentage between the Knitting Enthusiasts audience and the Interest attribute.
Index: A comparison of the Knitting Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Knitting Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Knitting Enthusiasts audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.28% 1.20x
Buckle 0.27% 1.18x
Bonobos 0.08% 1.18x
Mens Wearhouse 0.46% 1.18x
White House Black Market 0.33% 1.16x
Eddie Bauer 0.03% 1.10x
REI 0.02% 1.10x
Johnston and Murphy 0.44% 1.08x
Columbia 0.01% 1.01x
Talbots 0.04% 1.00x
Composition Percentage: The overlap percentage between the Knitting Enthusiasts audience and the Location attribute.
Index: A comparison of the Knitting Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Knitting Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Knitting Enthusiasts audience is nobleknits.com.

Website Composition Index
nobleknits.com 1.16% 64.86x
knitpicks.com 3.93% 64.14x
leeleeknits.com 1.66% 63.77x
bhookedcrochet.com 2.09% 63.22x
stitchandunwind.com 1.50% 61.56x
highlandhickorydesigns.com 1.07% 61.04x
jennyandteddy.com 1.04% 60.44x
flaxandtwine.com 1.28% 59.73x
beautifulskills.com 1.12% 59.57x
undergroundcrafter.com 1.48% 59.07x
Composition Percentage: The overlap percentage between the Knitting Enthusiasts audience and the Web attribute.
Index: A comparison of the Knitting Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Knitting Enthusiasts audience is Knitting & Crochet.

Content Affinity Composition Index
Knitting & Crochet 21.61% 32.43x
Sewing, Embroidery & Fabrics 11.50% 23.99x
Sewing, Embroidery & Quilting 5.00% 19.74x
Comedy Content 0.65% 17.37x
Homemade Jewelry & Crafts 2.52% 17.01x
England Tourism 0.07% 16.05x
Decoration & Fabric 0.04% 15.42x
Arts & Crafts 0.85% 15.16x
Scrapbooking & Home Art Projects 5.17% 15.09x
Travel, Food, Fashion & Fitness 3.12% 14.92x
Composition Percentage: The overlap percentage between the Knitting Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Knitting Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Knitting Enthusiasts audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female