Dstillery Audiences

KNITTING ENTHUSIASTS

Audience Size: 3.1 Million Devices

Explore the Knitting Enthusiasts Audience

Below you'll find more information about the Knitting Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 3.1 million unique devices whose actions qualify for the Knitting Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Knitting Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Knitting Enthusiasts audience is Crochet Enthusiasts.

Interest Composition Index
Crochet Enthusiasts 48.86% 29.48x
Grandparents 31.70% 23.39x
Home and Garden TV Fans 31.98% 23.11x
Streaming British TV Users 30.39% 22.89x
Home Design and Living Publication Readers 29.70% 22.51x
Home Design Enthusiasts 29.82% 22.22x
Ocean Activists 30.68% 22.10x
Home Remodelers 28.22% 21.78x
Quilting Enthusiasts 35.79% 21.26x
Recipe Researchers 29.73% 21.10x
Composition Percentage: The overlap percentage between the Knitting Enthusiasts audience and the Interest attribute.
Index: A comparison of the Knitting Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Knitting Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Knitting Enthusiasts audience is Chicos.

Location Composition Index
Chicos 0.01% 1.61x
Maurices 0.02% 1.35x
Carhartt 0.20% 1.32x
Mens Wearhouse 0.01% 1.17x
Victoria's Secret 0.01% 1.11x
Old Navy 0.01% 1.07x
Composition Percentage: The overlap percentage between the Knitting Enthusiasts audience and the Location attribute.
Index: A comparison of the Knitting Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Knitting Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Knitting Enthusiasts audience is redheart.com.

Website Composition Index
redheart.com 3.39% 59.12x
lionbrand.com 2.44% 58.39x
leeleeknits.com 1.59% 57.00x
knitpicks.com 5.95% 56.60x
nobleknits.com 4.76% 56.42x
craftsy.com 1.89% 55.74x
lovecrochet.com 1.19% 55.61x
masondixonknitting.com 1.81% 55.39x
garnstudio.com 1.93% 55.25x
bhookedcrochet.com 2.38% 53.64x
Composition Percentage: The overlap percentage between the Knitting Enthusiasts audience and the Web attribute.
Index: A comparison of the Knitting Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Knitting Enthusiasts audience is Knitting & Crochet.

Content Affinity Composition Index
Knitting & Crochet 25.19% 31.99x
Arts & Crafts 0.44% 20.37x
Sewing, Embroidery & Quilting 3.39% 20.17x
Sewing, Embroidery & Fabrics 9.43% 19.70x
Homemade Jewelry & Crafts 1.34% 17.99x
Bird Watching 0.59% 14.98x
Local & Travel England - East Midlands 0.34% 14.95x
Book Publishers 1.73% 14.43x
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) 0.20% 14.38x
Survey Websites 0.03% 14.19x
Composition Percentage: The overlap percentage between the Knitting Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Knitting Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Knitting Enthusiasts audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female