Dstillery Audiences

KNITTING ENTHUSIASTS

Audience Size: 2.7 Million Devices

Explore the Knitting Enthusiasts Audience

Below you'll find more information about the Knitting Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 2.7 million unique devices whose actions qualify for the Knitting Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Knitting Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Knitting Enthusiasts audience is Pantry Recipes Researchers.

Interest Composition Index
Pantry Recipes Researchers 22.07% 34.00x
Home-Made Face Mask Researchers 25.93% 31.68x
Crochet Enthusiasts 48.06% 29.11x
Shelf-Stable Food Content Readers 18.97% 28.84x
Home Design and Living Publication Readers 28.72% 28.76x
Home and Garden TV Fans 31.79% 28.59x
Home Custom Bedroom Decorators 26.37% 28.59x
Custom Home Lighting Shoppers 26.37% 28.59x
Grandparents 31.71% 26.66x
Home Design Enthusiasts 27.69% 26.40x
Composition Percentage: The overlap percentage between the Knitting Enthusiasts audience and the Interest attribute.
Index: A comparison of the Knitting Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Knitting Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Knitting Enthusiasts audience is Gap.

Location Composition Index
Gap 0.02% 1.42x
Dressbarn 0.01% 1.35x
Aeropostale 0.02% 1.33x
American Eagle Outfitters 0.02% 1.32x
Carhartt 0.17% 1.08x
Banana Republic 0.01% 1.06x
Old Navy 0.02% 1.03x
Lane Bryant 0.01% 1.02x
Chicos 0.01% 1.00x
Maurices 0.02% 1.00x
Composition Percentage: The overlap percentage between the Knitting Enthusiasts audience and the Location attribute.
Index: A comparison of the Knitting Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Knitting Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Knitting Enthusiasts audience is knitpicks.com.

Website Composition Index
knitpicks.com 6.01% 64.18x
nobleknits.com 3.81% 59.75x
leeleeknits.com 1.17% 58.22x
bhookedcrochet.com 1.66% 57.31x
allfreeholidaycrafts.com 1.39% 55.62x
littleredwindow.com 1.36% 54.64x
allfreecrochetafghanpatterns.com 2.66% 53.75x
wilmade.com 1.10% 51.51x
sewrella.com 2.03% 50.90x
crochetkim.com 1.07% 49.76x
Composition Percentage: The overlap percentage between the Knitting Enthusiasts audience and the Web attribute.
Index: A comparison of the Knitting Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Knitting Enthusiasts audience is Knitting & Crochet.

Content Affinity Composition Index
Knitting & Crochet 16.58% 33.48x
Homemade Jewelry & Crafts 0.40% 21.26x
Sewing, Embroidery & Fabrics 5.60% 20.77x
Sewing, Embroidery & Quilting 1.87% 20.08x
Food Cluster 0.08% 16.82x
Arts & Crafts 0.14% 16.78x
Assorted Topics (Games, Calendars, Journals, Pillows, Fitness) 0.08% 16.67x
Bird Watching 0.14% 16.58x
Custom Gifts 0.14% 16.25x
Book Publishers 0.63% 16.17x
Composition Percentage: The overlap percentage between the Knitting Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Knitting Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Knitting Enthusiasts audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female