Dstillery Audiences

KNITTING ENTHUSIASTS

Audience Size: 2.2 Million Devices

Explore the Knitting Enthusiasts Audience

Below you'll find more information about the Knitting Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 2.2 million unique devices whose actions qualify for the Knitting Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Knitting Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Knitting Enthusiasts audience is Crochet Enthusiasts.

Interest Composition Index
Crochet Enthusiasts 53.77% 59.65x
Quilting Enthusiasts 41.53% 44.37x
Home Kitchen Chefs 29.95% 34.83x
Home and Garden TV Fans 29.31% 34.78x
Home Design and Living Publication Readers 26.58% 34.12x
Home Kitchen Bakers 30.04% 33.94x
Home Design Enthusiasts 28.09% 33.65x
Young Boomers 27.08% 33.03x
Lawn & Garden Enthusiasts 27.83% 33.02x
Gluten-Free Recipe Researchers 29.47% 32.21x
Composition Percentage: The overlap percentage between the Knitting Enthusiasts audience and the Interest attribute.
Index: A comparison of the Knitting Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Knitting Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Knitting Enthusiasts audience is Talbots.

Location Composition Index
Talbots 0.05% 1.24x
REI 0.02% 1.22x
Jos A. Bank Clothiers 0.31% 1.19x
Mens Wearhouse 0.50% 1.19x
Chicos 0.06% 1.12x
Eddie Bauer 0.03% 1.10x
Dressbarn 0.05% 1.06x
Bonobos 0.06% 1.06x
Buckle 0.16% 1.05x
Ralph Lauren 0.02% 1.02x
Composition Percentage: The overlap percentage between the Knitting Enthusiasts audience and the Location attribute.
Index: A comparison of the Knitting Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Knitting Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Knitting Enthusiasts audience is nobleknits.com.

Website Composition Index
nobleknits.com 1.69% 120.37x
leeleeknits.com 2.53% 119.06x
intheloopknitting.com 1.32% 117.96x
knitpicks.com 7.52% 116.58x
bhookedcrochet.com 3.17% 116.56x
elkstudiohandcraftedcrochetdesigns.com 1.19% 113.69x
highlandhickorydesigns.com 1.38% 113.54x
simplycollectiblecrochet.com 1.40% 113.11x
beatriceryandesigns.com 1.33% 112.65x
thepurpleponcho.com 1.05% 112.34x
Composition Percentage: The overlap percentage between the Knitting Enthusiasts audience and the Web attribute.
Index: A comparison of the Knitting Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Knitting Enthusiasts audience is Knitting & Crochet.

Content Affinity Composition Index
Knitting & Crochet 35.32% 48.99x
Sewing, Embroidery & Fabrics 18.22% 34.00x
Sewing, Embroidery & Quilting 7.63% 27.29x
Homemade Jewelry & Crafts 3.73% 21.86x
Comedy Content 0.89% 20.78x
Arts & Crafts 1.14% 19.34x
Decoration & Fabric 0.06% 19.26x
Scrapbooking & Home Art Projects 7.16% 18.90x
England Tourism 0.10% 18.63x
Home Décor, Furniture, & Decorating 0.04% 17.70x
Composition Percentage: The overlap percentage between the Knitting Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Knitting Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Knitting Enthusiasts audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female