Dstillery Audiences

KNITTING ENTHUSIASTS

Audience Size: 2.2 Million Devices

Explore the Knitting Enthusiasts Audience

Below you'll find more information about the Knitting Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 2.2 million unique devices whose actions qualify for the Knitting Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Knitting Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Knitting Enthusiasts audience is Pantry Recipes Researchers.

Interest Composition Index
Pantry Recipes Researchers 21.94% 36.54x
Home-Made Face Mask Researchers 24.66% 34.31x
Custom Home Lighting Shoppers 22.63% 32.47x
Home Custom Bedroom Decorators 22.63% 32.47x
Home Design and Living Publication Readers 26.10% 31.90x
Home and Garden TV Fans 29.34% 31.78x
Shelf-Stable Food Content Readers 18.25% 31.55x
Crochet Enthusiasts 47.05% 30.38x
Seasonal Lifestyle Blog Readers 0.15% 30.11x
Grandparents 30.16% 29.21x
Composition Percentage: The overlap percentage between the Knitting Enthusiasts audience and the Interest attribute.
Index: A comparison of the Knitting Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Knitting Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Knitting Enthusiasts audience is J. Crew.

Location Composition Index
J. Crew 0.01% 1.32x
Dressbarn 0.02% 1.26x
Carhartt 0.20% 1.14x
Maurices 0.03% 1.14x
Talbots 0.01% 1.11x
Express 0.02% 1.06x
American Eagle Outfitters 0.01% 1.03x
Old Navy 0.03% 1.01x
Chicos 0.02% 0.95x
Lane Bryant 0.01% 0.95x
Composition Percentage: The overlap percentage between the Knitting Enthusiasts audience and the Location attribute.
Index: A comparison of the Knitting Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Knitting Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Knitting Enthusiasts audience is knitpicks.com.

Website Composition Index
knitpicks.com 6.30% 74.64x
nobleknits.com 4.00% 70.92x
leeleeknits.com 1.16% 68.56x
bhookedcrochet.com 1.72% 66.24x
littleredwindow.com 1.33% 62.91x
allfreecrochetafghanpatterns.com 2.65% 62.15x
allfreeholidaycrafts.com 1.55% 59.26x
wilmade.com 1.13% 58.50x
sewrella.com 2.25% 57.76x
favecrafts.com 13.40% 57.45x
Composition Percentage: The overlap percentage between the Knitting Enthusiasts audience and the Web attribute.
Index: A comparison of the Knitting Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Knitting Enthusiasts audience is Knitting & Crochet.

Content Affinity Composition Index
Knitting & Crochet 14.93% 36.00x
Sewing, Embroidery & Fabrics 5.10% 21.40x
Sewing, Embroidery & Quilting 1.68% 21.18x
Homemade Jewelry & Crafts 0.22% 19.79x
Book Publishers 0.44% 16.73x
Shopping Catalogs 0.32% 15.37x
Survival Guides 0.14% 14.71x
Arts & Crafts 0.11% 14.56x
Disease Cluster 0.04% 14.56x
Environmental Conservation 0.05% 14.17x
Composition Percentage: The overlap percentage between the Knitting Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Knitting Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Knitting Enthusiasts audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female