Dstillery Audiences

KNITTING ENTHUSIASTS

Audience Size: 2.4 Million Devices

Explore the Knitting Enthusiasts Audience

Below you'll find more information about the Knitting Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 2.4 million unique devices whose actions qualify for the Knitting Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Knitting Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Knitting Enthusiasts audience is Crochet Enthusiasts.

Interest Composition Index
Crochet Enthusiasts 52.20% 37.12x
Quilting Enthusiasts 42.66% 30.85x
Home and Garden TV Fans 35.87% 29.37x
Home Kitchen Chefs 35.08% 28.66x
Home Design and Living Publication Readers 32.48% 28.52x
Home Design Enthusiasts 32.70% 28.24x
Home Remodelers 32.41% 28.15x
Lawn & Garden Enthusiasts 36.94% 27.97x
Bargain Shopping Researchers 30.34% 27.43x
Gourmet Food & Wine Researchers 33.53% 27.22x
Composition Percentage: The overlap percentage between the Knitting Enthusiasts audience and the Interest attribute.
Index: A comparison of the Knitting Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Knitting Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Knitting Enthusiasts audience is Carhartt.

Location Composition Index
Carhartt 0.08% 1.61x
REI 0.01% 1.38x
Eddie Bauer 0.02% 1.24x
Belk 0.01% 1.18x
Talbots 0.03% 1.16x
Chicos 0.05% 1.12x
Madewell 0.01% 1.11x
Dressbarn 0.04% 1.11x
Lane Bryant 0.04% 1.07x
Johnston and Murphy 0.13% 1.04x
Composition Percentage: The overlap percentage between the Knitting Enthusiasts audience and the Location attribute.
Index: A comparison of the Knitting Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Knitting Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Knitting Enthusiasts audience is nobleknits.com.

Website Composition Index
nobleknits.com 1.18% 66.37x
knitpicks.com 3.34% 66.12x
redheart.com 7.54% 64.46x
bhookedcrochet.com 1.91% 63.19x
stitchandunwind.com 1.27% 63.10x
beautifulskills.com 1.04% 63.09x
flaxandtwine.com 1.09% 62.98x
leeleeknits.com 1.44% 62.69x
lovecrochet.com 2.58% 60.96x
lionbrand.com 4.93% 60.45x
Composition Percentage: The overlap percentage between the Knitting Enthusiasts audience and the Web attribute.
Index: A comparison of the Knitting Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Knitting Enthusiasts audience is Knitting & Crochet.

Content Affinity Composition Index
Knitting & Crochet 21.28% 35.30x
Sewing, Embroidery & Fabrics 10.36% 25.67x
Sewing, Embroidery & Quilting 4.55% 21.12x
Comedy Content 0.59% 19.46x
England Tourism 0.06% 18.67x
Homemade Jewelry & Crafts 2.25% 18.39x
Decoration & Fabric 0.03% 17.29x
Arts & Crafts 0.76% 16.56x
Travel, Food, Fashion & Fitness 2.95% 16.53x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.17% 16.25x
Composition Percentage: The overlap percentage between the Knitting Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Knitting Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Knitting Enthusiasts audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female