Dstillery Audiences

KNITTING ENTHUSIASTS

Audience Size: 3.7 Million Devices

Explore the Knitting Enthusiasts Audience

Below you'll find more information about the Knitting Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 3.7 million unique devices whose actions qualify for the Knitting Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Knitting Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Knitting Enthusiasts audience is Crochet Enthusiasts.

Interest Composition Index
Crochet Enthusiasts 50.94% 32.22x
Home and Garden TV Fans 30.84% 24.62x
Quilting Enthusiasts 38.28% 24.21x
Home Design and Living Publication Readers 27.73% 23.75x
Ocean Activists 30.42% 23.53x
Streaming British TV Users 28.66% 23.45x
Lawn & Garden Enthusiasts 32.20% 23.19x
Home Design Enthusiasts 29.02% 23.03x
Home Remodelers 28.17% 22.75x
Home Kitchen Chefs 28.72% 22.71x
Composition Percentage: The overlap percentage between the Knitting Enthusiasts audience and the Interest attribute.
Index: A comparison of the Knitting Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Knitting Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Knitting Enthusiasts audience is Carhartt.

Location Composition Index
Carhartt 0.15% 1.34x
Old Navy 0.01% 1.20x
Journeys 0.01% 1.16x
Mens Wearhouse 0.01% 0.81x
Composition Percentage: The overlap percentage between the Knitting Enthusiasts audience and the Location attribute.
Index: A comparison of the Knitting Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Knitting Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Knitting Enthusiasts audience is redheart.com.

Website Composition Index
redheart.com 4.27% 58.33x
knitpicks.com 5.46% 58.20x
lionbrand.com 3.21% 57.33x
leeleeknits.com 1.70% 56.88x
nobleknits.com 3.95% 56.74x
beautifulskills.com 1.08% 55.59x
lovecrochet.com 1.50% 54.92x
garnstudio.com 2.48% 54.13x
craftsy.com 2.88% 53.81x
masondixonknitting.com 2.13% 53.66x
Composition Percentage: The overlap percentage between the Knitting Enthusiasts audience and the Web attribute.
Index: A comparison of the Knitting Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Knitting Enthusiasts audience is Knitting & Crochet.

Content Affinity Composition Index
Knitting & Crochet 25.06% 35.68x
Sewing, Embroidery & Fabrics 9.30% 24.93x
Sewing, Embroidery & Quilting 3.89% 22.80x
Arts & Crafts 0.58% 21.13x
Homemade Jewelry & Crafts 1.70% 19.19x
Comedy Content 0.44% 17.21x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.21% 16.45x
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) 0.03% 15.78x
Bird Watching 0.66% 15.50x
Scrapbooking & Home Art Projects 5.16% 15.31x
Composition Percentage: The overlap percentage between the Knitting Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Knitting Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Knitting Enthusiasts audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female