Dstillery Audiences

KNITTING ENTHUSIASTS

Audience Size: 3.1 Million Devices

Explore the Knitting Enthusiasts Audience

Below you'll find more information about the Knitting Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 3.1 million unique devices whose actions qualify for the Knitting Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Knitting Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Knitting Enthusiasts audience is Crochet Enthusiasts.

Interest Composition Index
Crochet Enthusiasts 53.86% 30.31x
Quilting Enthusiasts 43.51% 23.72x
Home Kitchen Chefs 30.43% 19.34x
Home Kitchen Bakers 31.67% 18.34x
Home and Garden TV Fans 29.28% 18.28x
Home Design Enthusiasts 28.35% 18.11x
Gluten-Free Recipe Researchers 29.24% 17.93x
Lawn & Garden Enthusiasts 29.77% 17.84x
Young Boomers 27.64% 17.76x
Healthy Snacks Shoppers 29.16% 17.49x
Composition Percentage: The overlap percentage between the Knitting Enthusiasts audience and the Interest attribute.
Index: A comparison of the Knitting Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Knitting Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Knitting Enthusiasts audience is LL Bean.

Location Composition Index
LL Bean 0.01% 1.99x
Chicos 0.05% 1.10x
Carhartt 0.17% 1.09x
Brooks Brothers 0.04% 1.08x
REI 0.02% 1.07x
Express Outlets 0.00% 1.05x
Columbia 0.01% 1.02x
Kate Spade 0.02% 1.02x
Urban Outfitters 0.05% 1.00x
Gymboree 0.03% 0.96x
Composition Percentage: The overlap percentage between the Knitting Enthusiasts audience and the Location attribute.
Index: A comparison of the Knitting Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Knitting Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Knitting Enthusiasts audience is nobleknits.com.

Website Composition Index
nobleknits.com 1.15% 69.37x
bhookedcrochet.com 2.64% 67.87x
intheloopknitting.com 1.57% 67.27x
leeleeknits.com 2.07% 67.20x
jennyandteddy.com 1.20% 66.71x
simplycollectiblecrochet.com 1.16% 66.03x
wilmade.com 1.29% 65.66x
highlandhickorydesigns.com 1.10% 65.52x
knitpicks.com 9.53% 65.45x
undergroundcrafter.com 1.82% 65.22x
Composition Percentage: The overlap percentage between the Knitting Enthusiasts audience and the Web attribute.
Index: A comparison of the Knitting Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Knitting Enthusiasts audience is Knitting & Crochet.

Content Affinity Composition Index
Knitting & Crochet 32.95% 37.06x
Sewing, Embroidery & Fabrics 18.01% 26.83x
Sewing, Embroidery & Quilting 7.29% 21.60x
Homemade Jewelry & Crafts 3.54% 17.12x
Arts & Crafts 1.07% 16.66x
Home Décor, Furniture, & Decorating 0.06% 15.43x
Comedy Content 0.80% 15.28x
Decoration & Fabric 0.06% 14.72x
Scrapbooking & Home Art Projects 6.43% 14.19x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 12.72% 13.72x
Composition Percentage: The overlap percentage between the Knitting Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Knitting Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Knitting Enthusiasts audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female