Dstillery Audiences

KNITTING ENTHUSIASTS

Audience Size: 4.2 Million Devices

Explore the Knitting Enthusiasts Audience

Below you'll find more information about the Knitting Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 4.2 million unique devices whose actions qualify for the Knitting Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Knitting Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Knitting Enthusiasts audience is Crochet Enthusiasts.

Interest Composition Index
Crochet Enthusiasts 52.20% 28.38x
Quilting Enthusiasts 40.36% 22.95x
Home and Garden TV Fans 35.53% 22.32x
Home Design and Living Publication Readers 33.55% 21.14x
Lawn & Garden Enthusiasts 37.84% 21.09x
Home Kitchen Chefs 34.03% 20.89x
Home Remodelers 35.09% 20.65x
Home Design Enthusiasts 34.81% 20.23x
Recipe Researchers 34.56% 20.04x
Gourmet Food & Wine Researchers 33.58% 20.04x
Composition Percentage: The overlap percentage between the Knitting Enthusiasts audience and the Interest attribute.
Index: A comparison of the Knitting Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Knitting Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Knitting Enthusiasts audience is Carhartt.

Location Composition Index
Carhartt 0.32% 1.32x
Dressbarn 0.03% 1.31x
REI 0.01% 1.30x
Mens Wearhouse 0.06% 1.23x
Chicos 0.04% 1.12x
American Eagle Outfitters 0.04% 1.12x
Jos A. Bank Clothiers 0.04% 1.10x
J. Crew 0.04% 1.08x
Old Navy 0.06% 1.05x
Eddie Bauer 0.02% 1.05x
Composition Percentage: The overlap percentage between the Knitting Enthusiasts audience and the Location attribute.
Index: A comparison of the Knitting Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Knitting Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Knitting Enthusiasts audience is redheart.com.

Website Composition Index
redheart.com 6.50% 64.44x
leeleeknits.com 1.75% 63.76x
knitpicks.com 4.82% 63.22x
nobleknits.com 1.93% 62.70x
lovecrochet.com 2.26% 61.11x
beautifulskills.com 1.30% 61.03x
jessieathome.com 1.10% 60.57x
stitchandunwind.com 1.43% 60.20x
highlandhickorydesigns.com 1.01% 60.19x
flaxandtwine.com 1.29% 59.34x
Composition Percentage: The overlap percentage between the Knitting Enthusiasts audience and the Web attribute.
Index: A comparison of the Knitting Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Knitting Enthusiasts audience is Knitting & Crochet.

Content Affinity Composition Index
Knitting & Crochet 20.89% 29.20x
Sewing, Embroidery & Fabrics 8.93% 21.16x
Sewing, Embroidery & Quilting 3.75% 18.10x
Decoration & Fabric 0.03% 16.82x
Comedy Content 0.49% 15.94x
England Tourism 0.04% 15.85x
Homemade Jewelry & Crafts 1.84% 15.55x
Arts & Crafts 0.61% 15.46x
Bird Watching 0.88% 13.97x
Travel, Food, Fashion & Fitness 2.54% 13.67x
Composition Percentage: The overlap percentage between the Knitting Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Knitting Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Knitting Enthusiasts audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female