Dstillery Audiences

LAPTOP RESEARCHERS

Audience Size: 2.7 Million Devices

Explore the Laptop Researchers Audience

Below you'll find more information about the Laptop Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 2.7 million unique devices whose actions qualify for the Laptop Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Laptop Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Laptop Researchers audience is IT Decision Makers.

Interest Composition Index
IT Decision Makers 57.24% 47.43x
High End TV Shoppers 58.65% 47.38x
iPhone Users 55.67% 43.11x
Mobile Phone Comparison Shoppers 52.75% 42.56x
Camera Review Readers 46.87% 42.03x
Android Fans 47.32% 40.34x
Apple Fans 49.81% 37.92x
Tech News Enthusiasts 38.98% 36.73x
HDTV Researchers 57.11% 36.50x
Virtual Reality Enthusiasts 52.98% 35.37x
Composition Percentage: The overlap percentage between the Laptop Researchers audience and the Interest attribute.
Index: A comparison of the Laptop Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Laptop Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Laptop Researchers audience is LOFT.

Location Composition Index
LOFT 0.01% 1.43x
Maurices 0.02% 1.35x
Mens Wearhouse 0.01% 1.33x
Gap 0.01% 1.31x
Express 0.01% 1.23x
Victoria's Secret 0.02% 1.10x
Old Navy 0.01% 1.01x
Journeys 0.01% 1.00x
Carhartt 0.12% 1.00x
The Childrens Place 0.01% 0.97x
Composition Percentage: The overlap percentage between the Laptop Researchers audience and the Location attribute.
Index: A comparison of the Laptop Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Laptop Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Laptop Researchers audience is msi.com.

Website Composition Index
msi.com 1.33% 58.77x
amd.com 2.57% 51.34x
theinquirer.net 1.41% 49.82x
geforce.com 1.16% 49.46x
phoronix.com 2.18% 46.83x
ultrabookreview.com 1.62% 46.07x
easeus.com 4.47% 45.62x
ubi.com 1.17% 45.36x
informit.com 1.11% 45.20x
everymac.com 1.38% 43.69x
Composition Percentage: The overlap percentage between the Laptop Researchers audience and the Web attribute.
Index: A comparison of the Laptop Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Laptop Researchers audience is Robotics.

Content Affinity Composition Index
Robotics 0.43% 28.38x
Electronic Document Assembly 0.09% 23.87x
Computer Printers 0.09% 23.34x
Build Your Own Computer Enthusiasts 32.86% 23.21x
Online Media Converters 0.67% 22.62x
Assorted Topics (Business Support ToolsForm Templates) 0.12% 21.95x
Electronic Cabling 0.26% 21.42x
Phone & Computer Game Downloaders 0.53% 21.16x
Mobile Phone Networks 0.78% 20.98x
Data Centers 1.27% 20.75x
Composition Percentage: The overlap percentage between the Laptop Researchers audience and the Content Affinity attribute.
Index: A comparison of the Laptop Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Laptop Researchers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male