Dstillery Audiences

LAPTOP RESEARCHERS

Audience Size: 2.6 Million Devices

Explore the Laptop Researchers Audience

Below you'll find more information about the Laptop Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the Laptop Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Laptop Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Laptop Researchers audience is IT Decision Makers.

Interest Composition Index
IT Decision Makers 61.75% 63.38x
High End TV Shoppers 62.10% 55.22x
iPhone Users 53.65% 52.76x
Mobile Phone Comparison Shoppers 49.91% 52.09x
Apple Fans 50.61% 49.27x
Android Fans 48.35% 49.19x
Computer Processor and Data Center Decision Makers 51.26% 45.88x
Tech News Enthusiasts 40.51% 45.13x
Home Networking Researchers 50.58% 42.81x
Tablet Researchers 41.72% 42.01x
Composition Percentage: The overlap percentage between the Laptop Researchers audience and the Interest attribute.
Index: A comparison of the Laptop Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Laptop Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Laptop Researchers audience is Club Monaco.

Location Composition Index
Club Monaco 0.01% 1.65x
Levi Strauss 0.01% 1.44x
REI 0.02% 1.34x
Urban Outfitters 0.05% 1.34x
LOFT 0.07% 1.32x
Bonobos 0.04% 1.32x
Banana Republic 0.04% 1.29x
White House Black Market 0.08% 1.29x
Jos A. Bank Clothiers 0.30% 1.28x
Talbots 0.04% 1.28x
Composition Percentage: The overlap percentage between the Laptop Researchers audience and the Location attribute.
Index: A comparison of the Laptop Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Laptop Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Laptop Researchers audience is tomsitpro.com.

Website Composition Index
tomsitpro.com 1.76% 80.63x
ultrabookreview.com 1.49% 75.11x
mcpmag.com 1.01% 71.94x
tenforums.com 4.60% 71.88x
legitreviews.com 1.24% 70.45x
redmondmag.com 2.45% 69.33x
notebookreview.com 4.60% 65.42x
bit-tech.net 1.10% 64.46x
sevenforums.com 2.72% 61.88x
urtech.ca 1.41% 61.39x
Composition Percentage: The overlap percentage between the Laptop Researchers audience and the Web attribute.
Index: A comparison of the Laptop Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Laptop Researchers audience is Build Your Own Computer Enthusiasts.

Content Affinity Composition Index
Build Your Own Computer Enthusiasts 47.72% 26.61x
Technology News 25.11% 25.51x
Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) 0.18% 24.57x
Robotics 2.70% 23.16x
Data Centers 6.81% 22.38x
Computer Printers 1.26% 21.85x
Home Décor, Furniture, & Decorating 0.05% 21.33x
Electronic Cabling 2.25% 21.14x
Handyman Tools 0.04% 20.71x
Computers & Accessories 50.44% 20.12x
Composition Percentage: The overlap percentage between the Laptop Researchers audience and the Content Affinity attribute.
Index: A comparison of the Laptop Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Laptop Researchers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male