Dstillery Audiences

LAPTOP RESEARCHERS

Audience Size: 3.5 Million Devices

Explore the Laptop Researchers Audience

Below you'll find more information about the Laptop Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 3.5 million unique devices whose actions qualify for the Laptop Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Laptop Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Laptop Researchers audience is IT Decision Makers.

Interest Composition Index
IT Decision Makers 64.01% 42.54x
High End TV Shoppers 62.53% 41.46x
iPhone Users 56.37% 38.86x
Camera Review Readers 52.74% 37.10x
Mobile Phone Comparison Shoppers 53.77% 36.48x
Android Fans 50.80% 35.74x
Apple Fans 52.75% 33.48x
Tech News Enthusiasts 43.14% 32.32x
HDTV Researchers 59.51% 32.25x
Computer Processor and Data Center Decision Makers 53.93% 31.84x
Composition Percentage: The overlap percentage between the Laptop Researchers audience and the Interest attribute.
Index: A comparison of the Laptop Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Laptop Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Laptop Researchers audience is Lane Bryant.

Location Composition Index
Lane Bryant 0.01% 1.87x
Buckle 0.01% 1.60x
Old Navy 0.02% 1.33x
Carhartt 0.14% 1.16x
The Childrens Place 0.01% 1.14x
Victoria's Secret 0.01% 1.03x
Mens Wearhouse 0.01% 0.83x
Composition Percentage: The overlap percentage between the Laptop Researchers audience and the Location attribute.
Index: A comparison of the Laptop Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Laptop Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Laptop Researchers audience is itprotoday.com.

Website Composition Index
itprotoday.com 1.42% 53.24x
dzone.com 1.04% 47.31x
notebookreview.com 2.34% 43.68x
asus.com 1.41% 41.44x
overclock3d.net 1.13% 40.89x
fudzilla.com 1.43% 40.10x
uploadvr.com 1.80% 39.94x
ultrabookreview.com 1.41% 39.87x
hothardware.com 3.01% 39.82x
msi.com 3.75% 39.76x
Composition Percentage: The overlap percentage between the Laptop Researchers audience and the Web attribute.
Index: A comparison of the Laptop Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Laptop Researchers audience is Robotics.

Content Affinity Composition Index
Robotics 1.18% 25.42x
Build Your Own Computer Enthusiasts 36.19% 24.35x
Data Centers 2.82% 22.12x
Environmentally Friendly Cars 0.05% 21.64x
Computer Printers 0.37% 20.37x
Online Media Converters 2.39% 20.01x
Computers & Accessories 37.18% 19.86x
Mobile Phone Networks 2.35% 19.69x
Studio & Franchise Video Game Players 6.25% 19.29x
Technology News 34.29% 19.23x
Composition Percentage: The overlap percentage between the Laptop Researchers audience and the Content Affinity attribute.
Index: A comparison of the Laptop Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Laptop Researchers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male