Dstillery Audiences

LAPTOP RESEARCHERS

Audience Size: 1.9 Million Devices

Explore the Laptop Researchers Audience

Below you'll find more information about the Laptop Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 1.9 million unique devices whose actions qualify for the Laptop Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Laptop Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Laptop Researchers audience is IT Decision Makers.

Interest Composition Index
IT Decision Makers 58.81% 55.22x
High End TV Shoppers 60.48% 52.60x
Camera Review Readers 46.16% 48.48x
Mobile Phone Comparison Shoppers 52.09% 46.56x
iPhone Users 56.39% 46.52x
Android Fans 47.81% 44.15x
Apple Fans 49.02% 42.99x
Tech News Enthusiasts 38.13% 41.84x
HDTV Researchers 56.27% 40.65x
Techies 35.21% 37.94x
Composition Percentage: The overlap percentage between the Laptop Researchers audience and the Interest attribute.
Index: A comparison of the Laptop Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Laptop Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Laptop Researchers audience is Forever 21.

Location Composition Index
Forever 21 0.01% 1.98x
Gap 0.01% 1.79x
Banana Republic 0.01% 1.71x
Mens Wearhouse 0.02% 1.42x
Chicos 0.02% 1.42x
Express 0.01% 1.40x
Buckle 0.01% 1.37x
White House Black Market 0.01% 1.29x
LOFT 0.01% 1.26x
Dressbarn 0.01% 1.21x
Composition Percentage: The overlap percentage between the Laptop Researchers audience and the Location attribute.
Index: A comparison of the Laptop Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Laptop Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Laptop Researchers audience is msi.com.

Website Composition Index
msi.com 2.00% 45.51x
notebookreview.com 1.14% 45.30x
gigabyte.com 1.36% 42.98x
phoronix.com 2.64% 41.93x
uploadvr.com 1.07% 41.44x
theinquirer.net 2.33% 38.98x
amd.com 3.79% 38.54x
top-password.com 1.25% 38.49x
codementor.io 1.26% 38.12x
infoq.com 1.08% 38.02x
Composition Percentage: The overlap percentage between the Laptop Researchers audience and the Web attribute.
Index: A comparison of the Laptop Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Laptop Researchers audience is Robotics.

Content Affinity Composition Index
Robotics 0.86% 33.36x
Computer Printers 0.19% 29.44x
Gadgets 0.14% 27.53x
Assorted Topics (Business Support ToolsForm Templates) 0.24% 25.94x
Online Media Converters 1.30% 25.46x
Electronic Cabling 0.40% 25.19x
Data Centers 2.08% 24.98x
Build Your Own Computer Enthusiasts 39.78% 24.46x
Computers & Accessories 31.74% 23.48x
Mobile Phone Networks 1.58% 23.44x
Composition Percentage: The overlap percentage between the Laptop Researchers audience and the Content Affinity attribute.
Index: A comparison of the Laptop Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Laptop Researchers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male