Dstillery Audiences

LAPTOP RESEARCHERS

Audience Size: 4.9 Million Devices

Explore the Laptop Researchers Audience

Below you'll find more information about the Laptop Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 4.9 million unique devices whose actions qualify for the Laptop Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Laptop Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Laptop Researchers audience is High End TV Shoppers.

Interest Composition Index
High End TV Shoppers 62.39% 34.47x
IT Decision Makers 66.83% 33.76x
iPhone Users 61.16% 31.78x
Mobile Phone Comparison Shoppers 54.23% 30.28x
Android Fans 50.67% 29.94x
Camera Review Readers 55.61% 29.79x
Apple Fans 57.31% 26.80x
Computer Processor and Data Center Decision Makers 53.40% 26.48x
Tech News Enthusiasts 46.29% 26.42x
Virtual Reality Enthusiasts 48.03% 26.11x
Composition Percentage: The overlap percentage between the Laptop Researchers audience and the Interest attribute.
Index: A comparison of the Laptop Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Laptop Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Laptop Researchers audience is Patagonia.

Location Composition Index
Patagonia 0.01% 1.63x
REI 0.02% 1.54x
Uniqlo 0.02% 1.38x
American Apparel 0.03% 1.29x
Free People 0.02% 1.29x
Mens Wearhouse 0.07% 1.27x
Lululemon 0.04% 1.25x
Bonobos 0.01% 1.24x
J. Crew 0.05% 1.23x
Urban Outfitters 0.04% 1.23x
Composition Percentage: The overlap percentage between the Laptop Researchers audience and the Location attribute.
Index: A comparison of the Laptop Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Laptop Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Laptop Researchers audience is itprotoday.com.

Website Composition Index
itprotoday.com 1.62% 49.53x
tenforums.com 1.08% 43.85x
dzone.com 1.19% 42.91x
codeproject.com 1.06% 40.13x
notebookreview.com 2.59% 38.76x
ultrabookreview.com 1.26% 37.68x
phoronix.com 2.30% 37.07x
asus.com 2.04% 37.00x
uploadvr.com 2.08% 36.58x
fudzilla.com 1.52% 35.64x
Composition Percentage: The overlap percentage between the Laptop Researchers audience and the Web attribute.
Index: A comparison of the Laptop Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Laptop Researchers audience is Build Your Own Computer Enthusiasts.

Content Affinity Composition Index
Build Your Own Computer Enthusiasts 32.67% 19.34x
Robotics 1.25% 17.45x
Environmentally Friendly Cars 0.06% 16.27x
Content Streamers & Downloaders 0.03% 16.20x
Data Centers 2.94% 15.88x
Technology News 28.40% 15.86x
Studio & Franchise Video Game Players 5.60% 15.46x
Computers & Accessories 35.61% 14.92x
Routers, Switches & Networking 14.81% 14.55x
Mobile Phone Networks 2.62% 14.55x
Composition Percentage: The overlap percentage between the Laptop Researchers audience and the Content Affinity attribute.
Index: A comparison of the Laptop Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Laptop Researchers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male