Dstillery Audiences

LAPTOP RESEARCHERS

Audience Size: 3 Million Devices

Explore the Laptop Researchers Audience

Below you'll find more information about the Laptop Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the Laptop Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Laptop Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Laptop Researchers audience is IT Decision Makers.

Interest Composition Index
IT Decision Makers 56.08% 36.97x
High End TV Shoppers 55.99% 33.66x
Mobile Phone Comparison Shoppers 46.60% 29.91x
iPhone Users 42.62% 29.85x
Android Fans 41.60% 28.86x
Apple Fans 48.39% 27.73x
Tech News Enthusiasts 40.63% 27.14x
Computer Processor and Data Center Decision Makers 50.00% 24.74x
Home Networking Researchers 46.93% 24.65x
Tablet Researchers 35.85% 23.88x
Composition Percentage: The overlap percentage between the Laptop Researchers audience and the Interest attribute.
Index: A comparison of the Laptop Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Laptop Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Laptop Researchers audience is REI.

Location Composition Index
REI 0.02% 1.41x
Gymboree 0.03% 1.28x
Lorna Jane 0.00% 1.28x
American Apparel 0.03% 1.24x
Free People 0.02% 1.23x
Coach 0.05% 1.21x
Uniqlo 0.01% 1.21x
Ann Taylor 0.02% 1.20x
Saint Laurent Paris 0.01% 1.20x
LL Bean 0.00% 1.19x
Composition Percentage: The overlap percentage between the Laptop Researchers audience and the Location attribute.
Index: A comparison of the Laptop Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Laptop Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Laptop Researchers audience is neonmello.com.

Website Composition Index
neonmello.com 0.03% 81.82x
petsathomejobs.com 0.02% 78.92x
check4d.com 0.02% 78.61x
supersavinguk.com 0.03% 77.47x
nectar.com 0.03% 77.10x
netwrix.com 0.03% 75.61x
aidanfinn.com 0.14% 75.38x
techpowerup.com 0.02% 73.07x
zerowastesg.com 0.03% 72.99x
autoitscript.com 0.03% 72.37x
Composition Percentage: The overlap percentage between the Laptop Researchers audience and the Web attribute.
Index: A comparison of the Laptop Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Laptop Researchers audience is Build Your Own Computer Enthusiasts.

Content Affinity Composition Index
Build Your Own Computer Enthusiasts 43.74% 21.78x
Technology News 16.06% 21.00x
Home Décor, Furniture, & Decorating 0.13% 20.02x
Local & Travel England - East Midlands 0.29% 19.25x
Data, Analytics & Coding 11.14% 19.24x
Robotics 2.67% 16.82x
Data Centers 7.15% 16.74x
Assorted Topics #11677 (Apple News, Origami, Swimmer Rankings, Coding) 25.98% 16.14x
Computers & Accessories 47.61% 15.78x
Routers, Switches & Networking 19.30% 15.75x
Composition Percentage: The overlap percentage between the Laptop Researchers audience and the Content Affinity attribute.
Index: A comparison of the Laptop Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Laptop Researchers audience resonates most for the following age and income brackets.
Age
18-24
Income
Over $250,000