Dstillery Audiences

LAPTOP RESEARCHERS

Audience Size: 2.4 Million Devices

Explore the Laptop Researchers Audience

Below you'll find more information about the Laptop Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 2.4 million unique devices whose actions qualify for the Laptop Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Laptop Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Laptop Researchers audience is IT Decision Makers.

Interest Composition Index
IT Decision Makers 65.23% 51.28x
High End TV Shoppers 63.96% 48.69x
iPhone Users 59.77% 46.58x
Camera Review Readers 53.89% 44.27x
Mobile Phone Comparison Shoppers 55.00% 42.26x
Android Fans 52.08% 41.26x
Apple Fans 54.84% 40.95x
HDTV Researchers 60.89% 38.15x
Tech News Enthusiasts 45.37% 38.04x
Computer Processor and Data Center Decision Makers 54.75% 37.62x
Composition Percentage: The overlap percentage between the Laptop Researchers audience and the Interest attribute.
Index: A comparison of the Laptop Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Laptop Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Laptop Researchers audience is Patagonia.

Location Composition Index
Patagonia 0.01% 1.52x
Madewell 0.02% 1.52x
Bonobos 0.03% 1.50x
American Apparel 0.03% 1.47x
Ann Taylor 0.02% 1.42x
REI 0.02% 1.40x
J. Crew 0.03% 1.38x
Urban Outfitters 0.05% 1.37x
Club Monaco 0.01% 1.35x
Kate Spade 0.03% 1.33x
Composition Percentage: The overlap percentage between the Laptop Researchers audience and the Location attribute.
Index: A comparison of the Laptop Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Laptop Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Laptop Researchers audience is itprotoday.com.

Website Composition Index
itprotoday.com 2.59% 67.10x
tenforums.com 1.78% 64.62x
appleinsider.com 1.11% 60.31x
dzone.com 1.96% 57.20x
sevenforums.com 1.03% 54.76x
fileformat.info 1.02% 54.47x
vmware.com 2.33% 52.80x
g2crowd.com 2.55% 50.99x
backup-utility.com 1.48% 49.40x
ultrabookreview.com 1.20% 48.30x
Composition Percentage: The overlap percentage between the Laptop Researchers audience and the Web attribute.
Index: A comparison of the Laptop Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Laptop Researchers audience is Build Your Own Computer Enthusiasts.

Content Affinity Composition Index
Build Your Own Computer Enthusiasts 38.80% 23.55x
Robotics 1.79% 20.53x
Technology News 30.21% 19.94x
Content Streamers & Downloaders 0.06% 19.02x
Environmentally Friendly Cars 0.09% 18.90x
Data Centers 4.05% 18.59x
Studio & Franchise Video Game Players 6.57% 18.26x
Mobile Phone Networks 3.41% 17.14x
Routers, Switches & Networking 18.05% 17.09x
Online Media Converters 3.99% 16.95x
Composition Percentage: The overlap percentage between the Laptop Researchers audience and the Content Affinity attribute.
Index: A comparison of the Laptop Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Laptop Researchers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male