Dstillery Audiences

LAPTOP RESEARCHERS

Audience Size: 1.5 Million Devices

Explore the Laptop Researchers Audience

Below you'll find more information about the Laptop Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 1.5 million unique devices whose actions qualify for the Laptop Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Laptop Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Laptop Researchers audience is IT Decision Makers.

Interest Composition Index
IT Decision Makers 45.97% 46.67x
High End TV Shoppers 49.96% 44.90x
Mac Users 33.27% 40.33x
Camera Review Readers 33.89% 39.27x
Android Fans 37.55% 38.35x
Mobile Phone Comparison Shoppers 43.99% 37.78x
HDTV Researchers 42.05% 36.84x
iPhone Users 41.31% 35.82x
Apple Fans 39.45% 35.38x
Tech News Enthusiasts 30.20% 35.17x
Composition Percentage: The overlap percentage between the Laptop Researchers audience and the Interest attribute.
Index: A comparison of the Laptop Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Laptop Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Laptop Researchers audience is Gap.

Location Composition Index
Gap 0.02% 1.60x
LOFT 0.02% 1.58x
White House Black Market 0.02% 1.53x
H&M 0.02% 1.50x
American Eagle Outfitters 0.02% 1.47x
Dressbarn 0.01% 1.45x
Hollister 0.01% 1.44x
Jos A. Bank Clothiers 0.01% 1.39x
J. Crew 0.01% 1.37x
Express 0.02% 1.35x
Composition Percentage: The overlap percentage between the Laptop Researchers audience and the Location attribute.
Index: A comparison of the Laptop Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Laptop Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Laptop Researchers audience is ultrabookreview.com.

Website Composition Index
ultrabookreview.com 2.75% 48.73x
videocardbenchmark.net 1.13% 43.43x
thefpsreview.com 1.39% 40.71x
cyberciti.biz 1.68% 37.29x
aboutchromebooks.com 1.29% 36.92x
liliputing.com 3.73% 36.50x
betanews.com 3.23% 36.37x
cpubenchmark.net 4.35% 36.12x
cnx-software.com 1.97% 35.21x
thurrott.com 3.51% 34.88x
Composition Percentage: The overlap percentage between the Laptop Researchers audience and the Web attribute.
Index: A comparison of the Laptop Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Laptop Researchers audience is Build Your Own Computer Enthusiasts.

Content Affinity Composition Index
Build Your Own Computer Enthusiasts 31.34% 24.16x
Technology News 30.57% 18.67x
Computers & Accessories 15.98% 18.13x
Routers, Switches & Networking 4.82% 17.86x
Apple Blogs & Hacks 11.69% 17.81x
Studio & Franchise Video Game Players 4.25% 17.67x
Data Centers 0.68% 17.66x
Data, Analytics & Coding 2.22% 15.85x
Electronic Accessories 2.41% 14.69x
Machines & Industrial Supplies 0.08% 14.61x
Composition Percentage: The overlap percentage between the Laptop Researchers audience and the Content Affinity attribute.
Index: A comparison of the Laptop Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Laptop Researchers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male