Dstillery Audiences

LAPTOP RESEARCHERS

Audience Size: 2.8 Million Devices

Explore the Laptop Researchers Audience

Below you'll find more information about the Laptop Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 2.8 million unique devices whose actions qualify for the Laptop Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Laptop Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Laptop Researchers audience is IT Decision Makers.

Interest Composition Index
IT Decision Makers 59.80% 39.67x
High End TV Shoppers 60.39% 34.65x
Mobile Phone Comparison Shoppers 49.13% 32.70x
Apple Fans 50.44% 31.17x
Android Fans 46.59% 31.15x
iPhone Users 54.74% 30.70x
Tech News Enthusiasts 40.21% 28.90x
Computer Processor and Data Center Decision Makers 51.96% 26.90x
Home Networking Researchers 50.00% 26.81x
Tablet Researchers 40.08% 26.10x
Composition Percentage: The overlap percentage between the Laptop Researchers audience and the Interest attribute.
Index: A comparison of the Laptop Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Laptop Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Laptop Researchers audience is Joe's Jeans.

Location Composition Index
Joe's Jeans 0.01% 2.00x
Express Outlets 0.01% 1.67x
LL Bean 0.01% 1.46x
Intermix 0.01% 1.39x
Calvin Klein 0.01% 1.38x
Zara 0.04% 1.33x
Michael Kors 0.03% 1.33x
Uniqlo 0.02% 1.32x
Ann Taylor 0.03% 1.30x
H&M 0.05% 1.30x
Composition Percentage: The overlap percentage between the Laptop Researchers audience and the Location attribute.
Index: A comparison of the Laptop Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Laptop Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Laptop Researchers audience is ultrabookreview.com.

Website Composition Index
ultrabookreview.com 1.14% 42.72x
tomsitpro.com 1.96% 42.12x
pcper.com 1.09% 40.60x
notebookreview.com 4.12% 38.18x
legitreviews.com 1.34% 37.50x
notebookcheck.net 13.59% 37.44x
tenforums.com 5.05% 36.72x
computershopper.com 1.08% 34.33x
redmondmag.com 2.44% 33.64x
phoronix.com 1.30% 33.35x
Composition Percentage: The overlap percentage between the Laptop Researchers audience and the Web attribute.
Index: A comparison of the Laptop Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Laptop Researchers audience is Technology News.

Content Affinity Composition Index
Technology News 21.41% 21.80x
Build Your Own Computer Enthusiasts 46.52% 21.10x
Home Décor, Furniture, & Decorating 0.08% 19.82x
Robotics 2.64% 18.91x
Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) 0.17% 18.69x
Data Centers 6.87% 18.30x
Computer Printers 1.31% 17.81x
Computers & Accessories 47.87% 17.31x
Electronic Cabling 2.28% 17.19x
Assorted Topics (Apple News, Origami, Swimmer Rankings, Coding) 30.59% 17.07x
Composition Percentage: The overlap percentage between the Laptop Researchers audience and the Content Affinity attribute.
Index: A comparison of the Laptop Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Laptop Researchers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male