Dstillery Audiences

LAPTOP RESEARCHERS

Audience Size: 2.9 Million Devices

Explore the Laptop Researchers Audience

Below you'll find more information about the Laptop Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 2.9 million unique devices whose actions qualify for the Laptop Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Laptop Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Laptop Researchers audience is IT Decision Makers.

Interest Composition Index
IT Decision Makers 58.53% 39.14x
High End TV Shoppers 57.29% 35.00x
Mobile Phone Comparison Shoppers 47.43% 31.94x
Android Fans 43.35% 30.54x
iPhone Users 52.26% 30.41x
Apple Fans 49.53% 29.85x
Tech News Enthusiasts 40.21% 28.53x
Home Networking Researchers 47.11% 27.27x
Computer Processor and Data Center Decision Makers 50.16% 26.69x
Tablet Researchers 37.20% 25.62x
Composition Percentage: The overlap percentage between the Laptop Researchers audience and the Interest attribute.
Index: A comparison of the Laptop Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Laptop Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Laptop Researchers audience is Madewell.

Location Composition Index
Madewell 0.02% 1.39x
Lorna Jane 0.01% 1.39x
REI 0.02% 1.34x
Express Outlets 0.00% 1.30x
Patagonia 0.01% 1.28x
Saint Laurent Paris 0.01% 1.25x
Aeropostale 0.04% 1.15x
Gymboree 0.03% 1.14x
American Apparel 0.03% 1.12x
Columbia 0.01% 1.12x
Composition Percentage: The overlap percentage between the Laptop Researchers audience and the Location attribute.
Index: A comparison of the Laptop Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Laptop Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Laptop Researchers audience is ultrabookreview.com.

Website Composition Index
ultrabookreview.com 1.11% 71.04x
tomsitpro.com 2.62% 66.69x
notebookcheck.net 12.01% 62.01x
notebookreview.com 4.26% 61.48x
itninja.com 1.16% 61.07x
pcper.com 1.15% 61.03x
legitreviews.com 1.41% 56.77x
scotch.io 1.22% 56.53x
tenforums.com 6.78% 56.17x
computershopper.com 1.33% 55.80x
Composition Percentage: The overlap percentage between the Laptop Researchers audience and the Web attribute.
Index: A comparison of the Laptop Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Laptop Researchers audience is Technology News.

Content Affinity Composition Index
Technology News 18.66% 21.67x
Build Your Own Computer Enthusiasts 48.03% 21.10x
Home Décor, Furniture, & Decorating 0.11% 20.15x
Data, Analytics & Coding 11.32% 19.76x
Data Centers 7.18% 18.12x
Robotics 2.73% 17.68x
Computer Printers 1.43% 17.08x
Assorted Topics #11257 (Malta Travel, New Zeeland Online Shopping, Academic Sales) 0.22% 16.78x
Assorted Topics #11677 (Apple News, Origami, Swimmer Rankings, Coding) 29.22% 16.47x
Routers, Switches & Networking 20.22% 16.37x
Composition Percentage: The overlap percentage between the Laptop Researchers audience and the Content Affinity attribute.
Index: A comparison of the Laptop Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Laptop Researchers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male