Dstillery Audiences

LAPTOP RESEARCHERS

Audience Size: 3 Million Devices

Explore the Laptop Researchers Audience

Below you'll find more information about the Laptop Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the Laptop Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Laptop Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Laptop Researchers audience is IT Decision Makers.

Interest Composition Index
IT Decision Makers 61.20% 42.75x
High End TV Shoppers 61.37% 41.78x
Camera Review Readers 50.63% 37.02x
iPhone Users 55.18% 36.55x
Mobile Phone Comparison Shoppers 54.33% 35.63x
Android Fans 50.03% 34.31x
Apple Fans 50.16% 34.14x
HDTV Researchers 57.23% 31.66x
Tech News Enthusiasts 42.17% 31.22x
Computer Processor and Data Center Decision Makers 53.31% 31.02x
Composition Percentage: The overlap percentage between the Laptop Researchers audience and the Interest attribute.
Index: A comparison of the Laptop Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Laptop Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Laptop Researchers audience is Victoria's Secret.

Location Composition Index
Victoria's Secret 0.02% 1.81x
Jos A. Bank Clothiers 0.01% 1.80x
Lane Bryant 0.01% 1.44x
Old Navy 0.01% 1.18x
Maurices 0.02% 1.12x
Carhartt 0.16% 1.11x
Mens Wearhouse 0.01% 1.06x
Composition Percentage: The overlap percentage between the Laptop Researchers audience and the Location attribute.
Index: A comparison of the Laptop Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Laptop Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Laptop Researchers audience is notebookreview.com.

Website Composition Index
notebookreview.com 1.61% 47.43x
msi.com 2.78% 47.32x
asrock.com 1.21% 46.23x
communities.vmware.com 1.23% 46.00x
gigabyte.com 1.88% 45.23x
fudzilla.com 1.11% 44.23x
phoronix.com 2.77% 43.91x
uploadvr.com 1.33% 42.65x
top-password.com 1.77% 39.96x
ultrabookreview.com 1.85% 39.45x
Composition Percentage: The overlap percentage between the Laptop Researchers audience and the Web attribute.
Index: A comparison of the Laptop Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Laptop Researchers audience is Robotics.

Content Affinity Composition Index
Robotics 0.96% 27.52x
Computer Printers 0.25% 23.59x
Data Centers 2.26% 23.49x
Online Media Converters 1.73% 22.04x
Build Your Own Computer Enthusiasts 39.72% 21.75x
Electronic Cabling 0.53% 20.71x
Mobile Phone Networks 1.89% 20.71x
Gadgets 0.21% 20.16x
Data, Analytics & Coding 7.38% 19.86x
Phone & Computer Game Downloaders 1.21% 19.83x
Composition Percentage: The overlap percentage between the Laptop Researchers audience and the Content Affinity attribute.
Index: A comparison of the Laptop Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Laptop Researchers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male