Dstillery Audiences

LAPTOP RESEARCHERS

Audience Size: 2.5 Million Devices

Explore the Laptop Researchers Audience

Below you'll find more information about the Laptop Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 2.5 million unique devices whose actions qualify for the Laptop Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Laptop Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Laptop Researchers audience is IT Decision Makers.

Interest Composition Index
IT Decision Makers 51.51% 47.90x
High End TV Shoppers 55.50% 47.69x
Mobile Phone Comparison Shoppers 49.19% 43.66x
Android Fans 43.25% 41.80x
Camera Review Readers 40.94% 41.04x
iPhone Users 49.56% 40.65x
Mac Users 42.44% 38.95x
HDTV Researchers 49.35% 36.68x
Apple Fans 44.57% 36.47x
Tech News Enthusiasts 35.21% 36.33x
Composition Percentage: The overlap percentage between the Laptop Researchers audience and the Interest attribute.
Index: A comparison of the Laptop Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Laptop Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Laptop Researchers audience is Forever 21.

Location Composition Index
Forever 21 0.02% 1.54x
Gap 0.03% 1.39x
LOFT 0.03% 1.38x
Zumiez 0.02% 1.38x
Banana Republic 0.03% 1.38x
H&M 0.02% 1.36x
Gymboree 0.02% 1.34x
Lululemon 0.01% 1.32x
Michael Kors 0.01% 1.28x
J. Crew 0.02% 1.26x
Composition Percentage: The overlap percentage between the Laptop Researchers audience and the Location attribute.
Index: A comparison of the Laptop Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Laptop Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Laptop Researchers audience is thefpsreview.com.

Website Composition Index
thefpsreview.com 2.36% 55.55x
cpu-monkey.com 1.63% 46.73x
ultrabookreview.com 1.62% 45.76x
cnx-software.com 2.09% 45.47x
premiumbuilds.com 2.18% 45.39x
phoronix.com 2.08% 44.70x
androidpolice.com 2.30% 43.75x
notebookcheck.net 43.19% 41.39x
letsbld.com 1.33% 41.30x
thurrott.com 5.11% 41.16x
Composition Percentage: The overlap percentage between the Laptop Researchers audience and the Web attribute.
Index: A comparison of the Laptop Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Laptop Researchers audience is Online Media Converters.

Content Affinity Composition Index
Online Media Converters 0.09% 28.18x
Professional Audio Visual 0.05% 25.74x
Build Your Own Computer Enthusiasts 32.00% 24.67x
Robotics 0.05% 24.62x
Data Centers 1.35% 22.96x
Mobile Phone Networks 0.17% 22.05x
Computers & Accessories 19.92% 19.89x
Amateur Radios 0.13% 19.29x
Studio & Franchise Video Game Players 3.48% 18.85x
Routers, Switches & Networking 6.22% 18.61x
Composition Percentage: The overlap percentage between the Laptop Researchers audience and the Content Affinity attribute.
Index: A comparison of the Laptop Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Laptop Researchers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male