Dstillery Audiences

LAPTOP RESEARCHERS

Audience Size: 3.6 Million Devices

Explore the Laptop Researchers Audience

Below you'll find more information about the Laptop Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 3.6 million unique devices whose actions qualify for the Laptop Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Laptop Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Laptop Researchers audience is IT Decision Makers.

Interest Composition Index
IT Decision Makers 65.52% 48.42x
High End TV Shoppers 63.62% 45.96x
iPhone Users 59.14% 43.32x
Camera Review Readers 53.14% 42.01x
Mobile Phone Comparison Shoppers 54.17% 40.39x
Android Fans 51.74% 38.90x
Apple Fans 55.36% 38.64x
Computer Processor and Data Center Decision Makers 53.78% 36.34x
Tech News Enthusiasts 45.57% 35.64x
HDTV Researchers 61.07% 35.58x
Composition Percentage: The overlap percentage between the Laptop Researchers audience and the Interest attribute.
Index: A comparison of the Laptop Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Laptop Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Laptop Researchers audience is Bonobos.

Location Composition Index
Bonobos 0.13% 1.60x
Jos A. Bank Clothiers 0.40% 1.51x
Topshop 0.03% 1.42x
White House Black Market 0.44% 1.38x
REI 0.02% 1.34x
Mens Wearhouse 0.60% 1.33x
Johnston and Murphy 0.58% 1.24x
Buckle 0.32% 1.22x
Urban Outfitters 0.06% 1.22x
Free People 0.02% 1.18x
Composition Percentage: The overlap percentage between the Laptop Researchers audience and the Location attribute.
Index: A comparison of the Laptop Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Laptop Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Laptop Researchers audience is redmondmag.com.

Website Composition Index
redmondmag.com 1.14% 54.11x
itprotoday.com 3.29% 50.97x
tenforums.com 2.22% 48.73x
ultrabookreview.com 1.27% 47.52x
notebookreview.com 3.33% 44.14x
sevenforums.com 1.38% 43.92x
phoronix.com 1.91% 43.17x
appleinsider.com 1.30% 41.99x
notebookcheck.net 19.67% 41.04x
asus.com 3.68% 40.96x
Composition Percentage: The overlap percentage between the Laptop Researchers audience and the Web attribute.
Index: A comparison of the Laptop Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Laptop Researchers audience is Build Your Own Computer Enthusiasts.

Content Affinity Composition Index
Build Your Own Computer Enthusiasts 40.83% 20.88x
Robotics 2.04% 18.90x
Technology News 28.82% 18.50x
Data Centers 4.54% 17.69x
Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) 0.12% 17.14x
Content Streamers & Downloaders 0.08% 16.85x
Online Media Converters 4.49% 16.09x
Studio & Franchise Video Game Players 6.85% 16.03x
Apple Blogs & Hacks 26.17% 16.00x
Computer Printers 0.81% 15.84x
Composition Percentage: The overlap percentage between the Laptop Researchers audience and the Content Affinity attribute.
Index: A comparison of the Laptop Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Laptop Researchers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male