Dstillery Audiences

LAPTOP RESEARCHERS

Audience Size: 2.2 Million Devices

Explore the Laptop Researchers Audience

Below you'll find more information about the Laptop Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 2.2 million unique devices whose actions qualify for the Laptop Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Laptop Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Laptop Researchers audience is High End TV Shoppers.

Interest Composition Index
High End TV Shoppers 55.79% 53.58x
IT Decision Makers 50.94% 53.31x
Mobile Phone Comparison Shoppers 50.18% 48.50x
Android Fans 44.49% 45.87x
Camera Review Readers 38.51% 44.25x
Mac Users 36.55% 42.74x
iPhone Users 46.30% 41.54x
Tech News Enthusiasts 33.60% 40.67x
HDTV Researchers 47.04% 40.07x
Apple Fans 42.83% 39.07x
Composition Percentage: The overlap percentage between the Laptop Researchers audience and the Interest attribute.
Index: A comparison of the Laptop Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Laptop Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Laptop Researchers audience is J. Crew.

Location Composition Index
J. Crew 0.01% 1.45x
Hollister 0.02% 1.42x
The Childrens Place 0.04% 1.29x
LOFT 0.02% 1.27x
Talbots 0.01% 1.27x
H&M 0.01% 1.26x
Forever 21 0.01% 1.23x
Express 0.02% 1.16x
Old Navy 0.03% 1.10x
Buckle 0.02% 1.05x
Composition Percentage: The overlap percentage between the Laptop Researchers audience and the Location attribute.
Index: A comparison of the Laptop Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Laptop Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Laptop Researchers audience is thefpsreview.com.

Website Composition Index
thefpsreview.com 2.00% 56.48x
premiumbuilds.com 1.65% 50.79x
cpu-monkey.com 1.34% 49.88x
phoronix.com 2.11% 45.05x
cnx-software.com 2.27% 44.82x
betanews.com 4.93% 43.87x
realpython.com 1.22% 43.64x
gizmochina.com 1.27% 42.92x
thurrott.com 5.10% 42.56x
auslogics.com 1.36% 42.43x
Composition Percentage: The overlap percentage between the Laptop Researchers audience and the Web attribute.
Index: A comparison of the Laptop Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Laptop Researchers audience is Build Your Own Computer Enthusiasts.

Content Affinity Composition Index
Build Your Own Computer Enthusiasts 29.20% 27.96x
Data Centers 1.21% 25.49x
Technology News 33.19% 22.13x
Computers & Accessories 17.06% 20.36x
Studio & Franchise Video Game Players 3.81% 19.75x
Routers, Switches & Networking 4.64% 19.37x
Apple Blogs & Hacks 12.32% 18.03x
Mobile Industry Information 0.18% 17.24x
Electronic Accessories 2.88% 15.87x
Data, Analytics & Coding 2.18% 15.66x
Composition Percentage: The overlap percentage between the Laptop Researchers audience and the Content Affinity attribute.
Index: A comparison of the Laptop Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Laptop Researchers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male