Dstillery Audiences

LAPTOP RESEARCHERS

Audience Size: 2.4 Million Devices

Explore the Laptop Researchers Audience

Below you'll find more information about the Laptop Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 2.4 million unique devices whose actions qualify for the Laptop Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Laptop Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Laptop Researchers audience is IT Decision Makers.

Interest Composition Index
IT Decision Makers 61.51% 68.11x
High End TV Shoppers 58.54% 65.34x
Mobile Phone Comparison Shoppers 47.82% 58.24x
Camera Review Readers 49.09% 57.14x
iPhone Users 52.24% 56.45x
Android Fans 45.62% 56.39x
Apple Fans 51.01% 52.02x
Computer Processor and Data Center Decision Makers 50.75% 49.78x
Tech News Enthusiasts 39.81% 48.85x
Home Networking Researchers 49.06% 48.82x
Composition Percentage: The overlap percentage between the Laptop Researchers audience and the Interest attribute.
Index: A comparison of the Laptop Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Laptop Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Laptop Researchers audience is REI.

Location Composition Index
REI 0.03% 1.75x
Everlane 0.01% 1.75x
Jos A. Bank Clothiers 0.43% 1.43x
Bonobos 0.09% 1.42x
Uniqlo 0.03% 1.40x
Club Monaco 0.02% 1.39x
Patagonia 0.02% 1.39x
Johnston and Murphy 0.19% 1.35x
Topshop 0.02% 1.30x
Mens Wearhouse 0.63% 1.30x
Composition Percentage: The overlap percentage between the Laptop Researchers audience and the Location attribute.
Index: A comparison of the Laptop Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Laptop Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Laptop Researchers audience is pcper.com.

Website Composition Index
pcper.com 1.08% 50.39x
ultrabookreview.com 1.77% 48.35x
legitreviews.com 1.26% 43.87x
redmondmag.com 1.27% 43.70x
tomsitpro.com 1.03% 42.77x
bit-tech.net 1.11% 42.01x
visualstudiomagazine.com 1.09% 41.77x
notebookreview.com 4.89% 40.23x
phoronix.com 2.20% 40.03x
itprotoday.com 3.83% 39.50x
Composition Percentage: The overlap percentage between the Laptop Researchers audience and the Web attribute.
Index: A comparison of the Laptop Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Laptop Researchers audience is Build Your Own Computer Enthusiasts.

Content Affinity Composition Index
Build Your Own Computer Enthusiasts 49.12% 26.46x
Technology News 28.16% 24.16x
Robotics 2.74% 23.47x
Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) 0.16% 22.48x
Data Centers 6.18% 22.28x
Home Décor, Furniture, & Decorating 0.04% 21.25x
Content Streamers & Downloaders 0.14% 20.82x
Computer Printers 1.11% 20.63x
Electronic Cabling 2.14% 20.56x
Online Media Converters 6.12% 19.88x
Composition Percentage: The overlap percentage between the Laptop Researchers audience and the Content Affinity attribute.
Index: A comparison of the Laptop Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Laptop Researchers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male