Dstillery Audiences

LAPTOP RESEARCHERS

Audience Size: 2.3 Million Devices

Explore the Laptop Researchers Audience

Below you'll find more information about the Laptop Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 2.3 million unique devices whose actions qualify for the Laptop Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Laptop Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Laptop Researchers audience is IT Decision Makers.

Interest Composition Index
IT Decision Makers 52.14% 43.59x
High End TV Shoppers 55.98% 42.78x
Mobile Phone Comparison Shoppers 49.81% 38.49x
iPhone Users 51.10% 37.64x
Camera Review Readers 42.82% 36.77x
Android Fans 44.42% 36.24x
Apple Fans 45.04% 33.43x
HDTV Researchers 51.20% 32.76x
Tech News Enthusiasts 36.33% 32.25x
Virtual Reality Enthusiasts 49.42% 31.10x
Composition Percentage: The overlap percentage between the Laptop Researchers audience and the Interest attribute.
Index: A comparison of the Laptop Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Laptop Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Laptop Researchers audience is Carhartt.

Location Composition Index
Carhartt 0.05% 0.89x
Composition Percentage: The overlap percentage between the Laptop Researchers audience and the Location attribute.
Index: A comparison of the Laptop Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Laptop Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Laptop Researchers audience is thefpsreview.com.

Website Composition Index
thefpsreview.com 2.96% 54.42x
easeus.com 1.34% 48.29x
shacknews.com 1.14% 46.15x
ultrabookreview.com 1.58% 44.99x
computerhope.com 1.39% 44.45x
cnx-software.com 2.00% 43.53x
powerpyx.com 1.20% 43.03x
dell.com 1.43% 42.81x
phoronix.com 2.15% 42.59x
cpu-monkey.com 1.78% 42.40x
Composition Percentage: The overlap percentage between the Laptop Researchers audience and the Web attribute.
Index: A comparison of the Laptop Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Laptop Researchers audience is Robotics.

Content Affinity Composition Index
Robotics 0.16% 30.17x
Mobile Phone Networks 0.33% 24.39x
Build Your Own Computer Enthusiasts 31.84% 23.93x
Online Media Converters 0.16% 23.14x
Phone & Computer Game Downloaders 0.11% 22.20x
Electronic Cabling 0.06% 20.94x
Airsoft & Paintball Equipment 0.11% 20.35x
Computers & Accessories 22.23% 19.77x
Studio & Franchise Video Game Players 3.64% 19.71x
Roleplay & Fantasy Games 0.15% 19.33x
Composition Percentage: The overlap percentage between the Laptop Researchers audience and the Content Affinity attribute.
Index: A comparison of the Laptop Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Laptop Researchers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male