Dstillery Audiences

LAPTOP RESEARCHERS

Audience Size: 1 Million Devices

Explore the Laptop Researchers Audience

Below you'll find more information about the Laptop Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 1 million unique devices whose actions qualify for the Laptop Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Laptop Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Laptop Researchers audience is Tablet Researchers.

Interest Composition Index
Tablet Researchers 68.61% 66.24x
IT Decision Makers 47.80% 65.80x
High End TV Shoppers 53.53% 63.51x
Mac Users 29.57% 63.00x
HDTV Researchers 35.61% 59.61x
Camera Review Readers 46.09% 59.18x
Techies 39.02% 51.28x
Apple Fans 50.55% 49.82x
Mobile Phone Comparison Shoppers 42.99% 49.69x
iPhone Users 45.28% 49.54x
Composition Percentage: The overlap percentage between the Laptop Researchers audience and the Interest attribute.
Index: A comparison of the Laptop Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Laptop Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Laptop Researchers audience is LOFT.

Location Composition Index
LOFT 0.01% 2.19x
White House Black Market 0.01% 1.57x
Aeropostale 0.01% 1.48x
H&M 0.01% 1.43x
Gymboree 0.02% 1.38x
Zumiez 0.02% 1.36x
Express 0.01% 1.34x
Journeys 0.02% 1.33x
Maurices 0.03% 1.32x
American Eagle Outfitters 0.01% 1.02x
Composition Percentage: The overlap percentage between the Laptop Researchers audience and the Location attribute.
Index: A comparison of the Laptop Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Laptop Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Laptop Researchers audience is cyberciti.biz.

Website Composition Index
cyberciti.biz 1.02% 66.23x
roadtovr.com 1.41% 58.32x
ultrabookreview.com 2.76% 56.68x
tenforums.com 4.13% 53.42x
thefpsreview.com 1.04% 53.38x
aboutchromebooks.com 1.24% 49.22x
cnx-software.com 1.46% 48.57x
betanews.com 2.49% 47.66x
dsogaming.com 3.89% 47.28x
moddb.com 1.16% 46.86x
Composition Percentage: The overlap percentage between the Laptop Researchers audience and the Web attribute.
Index: A comparison of the Laptop Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Laptop Researchers audience is Build Your Own Computer Enthusiasts.

Content Affinity Composition Index
Build Your Own Computer Enthusiasts 38.45% 28.87x
Computers & Accessories 19.62% 23.34x
Technology News 29.06% 22.93x
Apple Blogs & Hacks 10.20% 22.56x
Studio & Franchise Video Game Players 5.22% 21.83x
Data Centers 0.50% 21.60x
Electrical Engineering 0.23% 21.44x
Routers, Switches & Networking 5.15% 21.36x
Data, Analytics & Coding 2.09% 19.64x
Mobile Industry Information 0.41% 18.63x
Composition Percentage: The overlap percentage between the Laptop Researchers audience and the Content Affinity attribute.
Index: A comparison of the Laptop Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Laptop Researchers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male