Dstillery Audiences

LAPTOP RESEARCHERS

Audience Size: 598.5 Thousand Devices

Explore the Laptop Researchers Audience

Below you'll find more information about the Laptop Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 598.5 thousand unique devices whose actions qualify for the Laptop Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Laptop Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Laptop Researchers audience is IT Decision Makers.

Interest Composition Index
IT Decision Makers 51.42% 99.81x
High End TV Shoppers 54.94% 99.36x
Mobile Phone Comparison Shoppers 47.50% 88.65x
Camera Review Readers 40.60% 87.53x
iPhone Users 52.64% 86.97x
Android Fans 43.98% 82.74x
Apple Fans 45.06% 80.01x
HDTV Researchers 51.83% 77.71x
Tech News Enthusiasts 34.64% 76.97x
Tablet Researchers 43.57% 70.89x
Composition Percentage: The overlap percentage between the Laptop Researchers audience and the Interest attribute.
Index: A comparison of the Laptop Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Laptop Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Laptop Researchers audience is Victoria's Secret.

Location Composition Index
Victoria's Secret 0.04% 5.38x
American Eagle Outfitters 0.03% 3.59x
The Childrens Place 0.03% 3.50x
Journeys 0.03% 2.93x
Maurices 0.01% 1.75x
Old Navy 0.01% 1.63x
Carhartt 0.07% 1.09x
Composition Percentage: The overlap percentage between the Laptop Researchers audience and the Location attribute.
Index: A comparison of the Laptop Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Laptop Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Laptop Researchers audience is amd.com.

Website Composition Index
amd.com 1.65% 56.88x
easeus.com 2.70% 51.20x
tips.net 1.24% 49.38x
dell.com 2.69% 47.23x
extendoffice.com 2.48% 46.98x
computerhope.com 2.72% 46.62x
leagueoflegends.com 1.03% 45.92x
oneplus.com 1.05% 45.68x
ultrabookreview.com 1.58% 44.17x
shacknews.com 1.90% 43.38x
Composition Percentage: The overlap percentage between the Laptop Researchers audience and the Web attribute.
Index: A comparison of the Laptop Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Laptop Researchers audience is Build Your Own Computer Enthusiasts.

Content Affinity Composition Index
Build Your Own Computer Enthusiasts 31.66% 38.43x
Routers, Switches & Networking 7.58% 30.34x
Apple Blogs & Hacks 18.81% 29.57x
Computers & Accessories 25.03% 29.03x
Technology News 29.23% 28.41x
Assorted Topics (Green Energy, Photoshop, Tattoos, India Fashion) 2.30% 27.63x
Assorted Topics (Business Support ToolsForm Templates) 0.08% 26.19x
Data, Analytics & Coding 4.19% 24.26x
Electronic Cabling 0.14% 23.74x
Science Education & Resources 4.60% 23.43x
Composition Percentage: The overlap percentage between the Laptop Researchers audience and the Content Affinity attribute.
Index: A comparison of the Laptop Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Laptop Researchers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male