Dstillery Audiences

LAST MINUTE TRAVELERS

Audience Size: 2.9 Million Devices

Explore the Last Minute Travelers Audience

Below you'll find more information about the Last Minute Travelers audience, broken down in different categories based on their digital and physical behaviors. These are 2.9 million unique devices whose actions qualify for the Last Minute Travelers audience.

Dstillery Crafted Audiences

INTERESTS

The Last Minute Travelers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Last Minute Travelers audience is Travel Reward Points Enthusiasts.

Interest Composition Index
Travel Reward Points Enthusiasts 46.31% 28.33x
Restaurant Researchers 31.72% 19.57x
Travel Book Readers 33.14% 19.43x
Sightseeing Travelers 35.46% 19.18x
Luxury Travel Researchers 27.11% 19.08x
Mens Business Clothes Shoppers 33.70% 19.07x
San Diego Activities Researchers 30.62% 18.43x
United Arab Emirates Trip Planners 35.49% 18.23x
Men's Shoe Shoppers 34.28% 17.97x
Major Airline Customers 38.57% 17.88x
Composition Percentage: The overlap percentage between the Last Minute Travelers audience and the Interest attribute.
Index: A comparison of the Last Minute Travelers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Last Minute Travelers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Last Minute Travelers audience is Everlane.

Location Composition Index
Everlane 0.02% 4.57x
Joe's Jeans 0.02% 3.17x
Intermix 0.03% 3.05x
Club Monaco 0.03% 2.96x
Patagonia 0.06% 2.91x
Supreme 0.03% 2.77x
Calvin Klein 0.02% 2.64x
Levi Strauss 0.03% 2.60x
Zara 0.08% 2.60x
Uniqlo 0.04% 2.56x
Composition Percentage: The overlap percentage between the Last Minute Travelers audience and the Location attribute.
Index: A comparison of the Last Minute Travelers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Last Minute Travelers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Last Minute Travelers audience is theflightdeal.com.

Website Composition Index
theflightdeal.com 4.00% 77.67x
thepointsguy.com 2.26% 75.82x
gilt.com 2.17% 73.99x
frugaltravelguy.com 2.39% 73.27x
sleepinginairports.net 1.18% 66.66x
pointswithacrew.com 1.75% 65.27x
icelandair.us 1.26% 64.33x
travelskills.com 1.09% 61.78x
rewardexpert.com 2.04% 56.00x
travelcodex.com 2.09% 52.26x
Composition Percentage: The overlap percentage between the Last Minute Travelers audience and the Web attribute.
Index: A comparison of the Last Minute Travelers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Last Minute Travelers audience is Smart Travel.

Content Affinity Composition Index
Smart Travel 15.14% 23.67x
Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) 0.17% 19.29x
Washington D.C. Hotels 0.04% 19.25x
European Museums, Restaurants & Events 5.42% 18.05x
Travel Adventure 23.21% 16.36x
San Francisco Tourism 3.04% 15.61x
Mexico Travel 1.05% 13.61x
Meeting Planning & Hotels 1.07% 13.35x
Caribbean Vacation 3.68% 13.28x
Philanthropy - Nonprofits 1.31% 13.23x
Composition Percentage: The overlap percentage between the Last Minute Travelers audience and the Content Affinity attribute.
Index: A comparison of the Last Minute Travelers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Last Minute Travelers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male