Dstillery Audiences

LAST MINUTE TRAVELERS

Audience Size: 1.5 Million Devices

Explore the Last Minute Travelers Audience

Below you'll find more information about the Last Minute Travelers audience, broken down in different categories based on their digital and physical behaviors. These are 1.5 million unique devices whose actions qualify for the Last Minute Travelers audience.

Dstillery Crafted Audiences

INTERESTS

The Last Minute Travelers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Last Minute Travelers audience is Work Comes First Travelers.

Interest Composition Index
Work Comes First Travelers 26.48% 26.58x
Flight and Hotel Shoppers 33.78% 25.59x
Family Adventures Travelers 25.98% 24.69x
Travel Reward Points Enthusiasts 30.04% 24.57x
Travel Researchers 26.00% 21.29x
Discount Flight Searchers 25.05% 20.82x
Major Airline Customers 29.56% 19.62x
Caribbean Destination Reopening Researchers 17.15% 19.40x
Travel Guide and Review Readers 24.66% 19.31x
Real Estate Decision Makers 25.71% 19.20x
Composition Percentage: The overlap percentage between the Last Minute Travelers audience and the Interest attribute.
Index: A comparison of the Last Minute Travelers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Last Minute Travelers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Last Minute Travelers audience is The Childrens Place.

Location Composition Index
The Childrens Place 0.01% 1.08x
Victoria's Secret 0.01% 1.06x
Old Navy 0.01% 0.90x
Carhartt 0.07% 0.79x
Composition Percentage: The overlap percentage between the Last Minute Travelers audience and the Location attribute.
Index: A comparison of the Last Minute Travelers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Last Minute Travelers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Last Minute Travelers audience is airfarewatchdog.com.

Website Composition Index
airfarewatchdog.com 7.75% 36.48x
hotwire.com 8.88% 30.50x
travelcodex.com 1.13% 28.47x
wmata.com 1.02% 27.48x
skyscanner.com 11.25% 26.56x
streeteasy.com 1.26% 25.61x
seatguru.com 1.49% 25.59x
cheapoair.com 16.39% 24.59x
extendoffice.com 1.49% 24.51x
smartertravel.com 7.34% 23.73x
Composition Percentage: The overlap percentage between the Last Minute Travelers audience and the Web attribute.
Index: A comparison of the Last Minute Travelers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Last Minute Travelers audience is Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales).

Content Affinity Composition Index
Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) 0.11% 22.94x
Smart Travel 2.93% 22.43x
Franchising 0.04% 19.41x
European Museums, Restaurants & Events 0.44% 17.77x
Institutional Investing 0.24% 17.57x
Apartment & Community Real Estate Researchers 0.03% 16.22x
San Francisco Tourism 0.12% 15.69x
Assorted Topics (Comics, Architecture, Fine Spirits, Sports) 0.11% 15.64x
Travel Adventure 4.45% 14.76x
Mexico Travel 0.09% 14.75x
Composition Percentage: The overlap percentage between the Last Minute Travelers audience and the Content Affinity attribute.
Index: A comparison of the Last Minute Travelers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Last Minute Travelers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male