
Explore the Last Minute Travelers Audience
Below you'll find more information about the Last Minute Travelers audience, broken down in different categories based on their digital and physical behaviors. These are 1.5 million unique devices whose actions qualify for the Last Minute Travelers audience.

INTERESTS
As seen below, the leading interest for the Last Minute Travelers audience is Work Comes First Travelers.
Interest | Composition | Index |
Work Comes First Travelers | 26.48% | 26.58x |
Flight and Hotel Shoppers | 33.78% | 25.59x |
Family Adventures Travelers | 25.98% | 24.69x |
Travel Reward Points Enthusiasts | 30.04% | 24.57x |
Travel Researchers | 26.00% | 21.29x |
Discount Flight Searchers | 25.05% | 20.82x |
Major Airline Customers | 29.56% | 19.62x |
Caribbean Destination Reopening Researchers | 17.15% | 19.40x |
Travel Guide and Review Readers | 24.66% | 19.31x |
Real Estate Decision Makers | 25.71% | 19.20x |

APPAREL RETAILERS
As seen below, the apparel retail location most frequented by the Last Minute Travelers audience is The Childrens Place.
Location | Composition | Index |
The Childrens Place | 0.01% | 1.08x |
Victoria's Secret | 0.01% | 1.06x |
Old Navy | 0.01% | 0.90x |
Carhartt | 0.07% | 0.79x |

WEBSITES
As seen below, the highest indexing website for the Last Minute Travelers audience is airfarewatchdog.com.
Website | Composition | Index |
airfarewatchdog.com | 7.75% | 36.48x |
hotwire.com | 8.88% | 30.50x |
travelcodex.com | 1.13% | 28.47x |
wmata.com | 1.02% | 27.48x |
skyscanner.com | 11.25% | 26.56x |
streeteasy.com | 1.26% | 25.61x |
seatguru.com | 1.49% | 25.59x |
cheapoair.com | 16.39% | 24.59x |
extendoffice.com | 1.49% | 24.51x |
smartertravel.com | 7.34% | 23.73x |

CONTENT AFFINITIES
As seen below, the most visited Content Affinity for the Last Minute Travelers audience is Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales).
Content Affinity | Composition | Index |
Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) | 0.11% | 22.94x |
Smart Travel | 2.93% | 22.43x |
Franchising | 0.04% | 19.41x |
European Museums, Restaurants & Events | 0.44% | 17.77x |
Institutional Investing | 0.24% | 17.57x |
Apartment & Community Real Estate Researchers | 0.03% | 16.22x |
San Francisco Tourism | 0.12% | 15.69x |
Assorted Topics (Comics, Architecture, Fine Spirits, Sports) | 0.11% | 15.64x |
Travel Adventure | 4.45% | 14.76x |
Mexico Travel | 0.09% | 14.75x |
