Dstillery Audiences

LAST MINUTE TRAVELERS

Audience Size: 3.3 Million Devices

Explore the Last Minute Travelers Audience

Below you'll find more information about the Last Minute Travelers audience, broken down in different categories based on their digital and physical behaviors. These are 3.3 million unique devices whose actions qualify for the Last Minute Travelers audience.

Dstillery Crafted Audiences

INTERESTS

The Last Minute Travelers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Last Minute Travelers audience is Travel Reward Points Enthusiasts.

Interest Composition Index
Travel Reward Points Enthusiasts 46.75% 25.97x
Restaurant Researchers 29.33% 17.84x
Sightseeing Travelers 37.49% 17.14x
United Arab Emirates Trip Planners 33.21% 16.96x
Luxury Travel Researchers 23.93% 16.76x
Men's Shoe Shoppers 31.77% 16.75x
Travel Industry 27.15% 16.59x
Major Airline Customers 37.97% 16.23x
Rideshare App Users 30.08% 15.53x
Credit Card Researchers 30.34% 15.52x
Composition Percentage: The overlap percentage between the Last Minute Travelers audience and the Interest attribute.
Index: A comparison of the Last Minute Travelers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Last Minute Travelers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Last Minute Travelers audience is Levi Strauss.

Location Composition Index
Levi Strauss 0.02% 2.84x
REI 0.04% 2.78x
Zara 0.06% 2.75x
Uniqlo 0.03% 2.66x
American Apparel 0.06% 2.55x
Lorna Jane 0.01% 2.51x
Intermix 0.02% 2.43x
Columbia 0.02% 2.41x
Patagonia 0.01% 2.39x
Club Monaco 0.02% 2.35x
Composition Percentage: The overlap percentage between the Last Minute Travelers audience and the Location attribute.
Index: A comparison of the Last Minute Travelers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Last Minute Travelers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Last Minute Travelers audience is faredealalert.com.

Website Composition Index
faredealalert.com 0.63% 115.13x
secretflying.com 0.84% 97.48x
wheretocredit.com 0.21% 92.07x
frequentflyerbonuses.com 0.14% 73.86x
gtfoflights.com 0.19% 73.51x
theflightdeal.com 4.16% 73.26x
perfectescapes.com 0.23% 72.62x
nitehawkcinema.com 0.15% 69.31x
popville.com 0.11% 69.21x
azoresgetaways.com 0.34% 68.69x
Composition Percentage: The overlap percentage between the Last Minute Travelers audience and the Web attribute.
Index: A comparison of the Last Minute Travelers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Last Minute Travelers audience is Smart Travel.

Content Affinity Composition Index
Smart Travel 17.27% 21.87x
Washington D.C. Hotels 0.07% 16.86x
European Museums, Restaurants & Events 5.79% 16.63x
Travel Adventure 24.08% 15.10x
San Francisco Tourism 3.38% 13.80x
Assorted Topics #11257 (Malta Travel, New Zeeland Online Shopping, Academic Sales) 0.21% 13.64x
Caribbean Vacation 3.34% 12.85x
Mexico Travel 1.26% 12.13x
Teaching Abroad 0.35% 12.04x
NYC Tourist Attractions 13.71% 11.65x
Composition Percentage: The overlap percentage between the Last Minute Travelers audience and the Content Affinity attribute.
Index: A comparison of the Last Minute Travelers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Last Minute Travelers audience resonates most for the following age and income brackets.
Age
25-34
Income
$150,000-$249,999