Explore the Last Minute Travelers Audience
Below you'll find more information about the Last Minute Travelers audience, broken down in different categories based on their digital and physical behaviors. These are 4.4 million unique devices whose actions qualify for the Last Minute Travelers audience.
INTERESTS
The Last Minute Travelers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Last Minute Travelers audience is Travel Reward Points Enthusiasts.
| Interest | Composition | Index |
| Travel Reward Points Enthusiasts | 40.32% | 30.47x |
| Flight and Hotel Shoppers | 39.30% | 28.25x |
| Travel Researchers | 33.76% | 25.49x |
| Major Airline Customers | 34.33% | 25.15x |
| Travel Guide and Review Readers | 33.41% | 24.32x |
| Mens Business Clothes Shoppers | 27.00% | 22.84x |
| United Arab Emirates Trip Planners | 34.77% | 22.23x |
| Restaurant Researchers | 27.75% | 22.21x |
| Discount Flight Searchers | 27.94% | 21.97x |
| New York City Events Researchers | 28.40% | 21.79x |
Composition Percentage:
The overlap percentage between the Last Minute Travelers audience and the Interest attribute.
Index: A comparison of the Last Minute Travelers audience to the internet population.
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APPAREL RETAILERS
The Last Minute Travelers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Last Minute Travelers audience is Uniqlo.
| Location | Composition | Index |
| Uniqlo | 0.03% | 2.89x |
| Bonobos | 0.02% | 2.60x |
| American Apparel | 0.04% | 2.39x |
| Armani | 0.03% | 2.36x |
| Patagonia | 0.01% | 2.36x |
| Zara | 0.03% | 2.35x |
| Columbia | 0.01% | 2.29x |
| The North Face | 0.02% | 2.23x |
| Hugo Boss | 0.04% | 2.22x |
| Ann Taylor | 0.02% | 2.22x |
Composition Percentage:
The overlap percentage between the Last Minute Travelers audience and the Location attribute.
Index: A comparison of the Last Minute Travelers audience to the internet population.
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WEBSITES
The Last Minute Travelers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Last Minute Travelers audience is theflightdeal.com.
| Website | Composition | Index |
| theflightdeal.com | 1.74% | 45.31x |
| pointswithacrew.com | 1.16% | 36.46x |
| scottscheapflights.com | 1.79% | 35.75x |
| cheapair.com | 2.21% | 32.72x |
| travelcodex.com | 2.22% | 31.36x |
| godsavethepoints.com | 2.63% | 31.05x |
| rewardexpert.com | 1.16% | 30.67x |
| studentuniverse.com | 1.31% | 29.45x |
| cheapflights.com | 1.85% | 28.06x |
| jetblue.com | 1.73% | 26.31x |
Composition Percentage:
The overlap percentage between the Last Minute Travelers audience and the Web attribute.
Index: A comparison of the Last Minute Travelers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Last Minute Travelers audience is Smart Travel.
| Content Affinity | Composition | Index |
| Smart Travel | 9.10% | 20.73x |
| Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) | 0.13% | 19.71x |
| European Museums, Restaurants & Events | 2.72% | 17.57x |
| Travel Adventure | 13.46% | 15.55x |
| San Francisco Tourism | 1.14% | 13.64x |
| Mexico Travel | 0.39% | 13.39x |
| Meeting Planning & Hotels | 0.66% | 13.12x |
| Caribbean Vacation | 2.95% | 12.95x |
| Visa & Immigration | 1.14% | 12.72x |
| Philanthropy - Nonprofits | 0.71% | 12.47x |
Composition Percentage:
The overlap percentage between the Last Minute Travelers audience and the Content Affinity attribute.
Index: A comparison of the Last Minute Travelers audience to the internet population.
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DEMOGRAPHICS
The Last Minute Travelers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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