Dstillery Audiences

LAST MINUTE TRAVELERS

Audience Size: 3.1 Million Devices

Explore the Last Minute Travelers Audience

Below you'll find more information about the Last Minute Travelers audience, broken down in different categories based on their digital and physical behaviors. These are 3.1 million unique devices whose actions qualify for the Last Minute Travelers audience.

Dstillery Crafted Audiences

INTERESTS

The Last Minute Travelers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Last Minute Travelers audience is Travel Reward Points Enthusiasts.

Interest Composition Index
Travel Reward Points Enthusiasts 46.60% 28.47x
Travel Book Readers 32.70% 19.69x
Restaurant Researchers 30.26% 19.41x
United Arab Emirates Trip Planners 33.99% 18.50x
Luxury Travel Researchers 25.45% 18.42x
Sightseeing Travelers 37.17% 18.38x
Men's Shoe Shoppers 31.70% 18.22x
Discount Flight Searchers 21.03% 18.03x
Major Airline Customers 37.52% 17.70x
Credit Card Researchers 30.16% 16.86x
Composition Percentage: The overlap percentage between the Last Minute Travelers audience and the Interest attribute.
Index: A comparison of the Last Minute Travelers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Last Minute Travelers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Last Minute Travelers audience is Intermix.

Location Composition Index
Intermix 0.02% 2.57x
Club Monaco 0.02% 2.56x
Patagonia 0.02% 2.38x
American Apparel 0.06% 2.26x
Armani 0.04% 2.19x
Levi Strauss 0.02% 2.16x
Lorna Jane 0.01% 2.15x
Hugo Boss 0.03% 2.13x
Joe's Jeans 0.01% 2.13x
Zara 0.05% 2.09x
Composition Percentage: The overlap percentage between the Last Minute Travelers audience and the Location attribute.
Index: A comparison of the Last Minute Travelers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Last Minute Travelers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Last Minute Travelers audience is theflightdeal.com.

Website Composition Index
theflightdeal.com 4.09% 74.79x
thepointsguy.com 2.81% 69.42x
frugaltravelguy.com 2.61% 68.63x
sleepinginairports.net 1.48% 60.65x
pointswithacrew.com 1.70% 59.90x
travelskills.com 1.21% 59.39x
icelandair.us 1.58% 58.55x
rewardexpert.com 1.98% 52.28x
travelcodex.com 1.72% 48.81x
godsavethepoints.com 3.03% 48.69x
Composition Percentage: The overlap percentage between the Last Minute Travelers audience and the Web attribute.
Index: A comparison of the Last Minute Travelers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Last Minute Travelers audience is Smart Travel.

Content Affinity Composition Index
Smart Travel 17.09% 23.10x
Washington D.C. Hotels 0.06% 19.56x
European Museums, Restaurants & Events 5.87% 17.74x
Assorted Topics #11257 (Malta Travel, New Zeeland Online Shopping, Academic Sales) 0.21% 16.85x
Travel Adventure 24.68% 16.01x
San Francisco Tourism 3.39% 14.83x
Mexico Travel 1.21% 13.32x
Caribbean Vacation 3.64% 12.98x
Philanthropy - Nonprofits 1.39% 12.76x
Teaching Abroad 0.35% 12.65x
Composition Percentage: The overlap percentage between the Last Minute Travelers audience and the Content Affinity attribute.
Index: A comparison of the Last Minute Travelers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Last Minute Travelers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male