Explore the Last Minute Travelers Audience
Below you'll find more information about the Last Minute Travelers audience, broken down in different categories based on their digital and physical behaviors. These are 3.2 million unique devices whose actions qualify for the Last Minute Travelers audience.
INTERESTS
The Last Minute Travelers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Last Minute Travelers audience is Flight and Hotel Shoppers.
| Interest | Composition | Index |
| Flight and Hotel Shoppers | 23.37% | 18.82x |
| Work Comes First Travelers | 12.98% | 18.10x |
| Travel Reward Points Enthusiasts | 24.48% | 17.80x |
| Caribbean Destination Reopening Researchers | 13.71% | 17.05x |
| Family Adventures Travelers | 13.22% | 16.68x |
| Telemedicine Content Readers | 9.59% | 16.65x |
| Getaways Researchers | 15.41% | 16.56x |
| Global Destinations Reopening Researchers | 13.32% | 15.62x |
| Travel Researchers | 19.45% | 14.48x |
| Real Estate Decision Makers | 19.22% | 14.47x |
Composition Percentage:
The overlap percentage between the Last Minute Travelers audience and the Interest attribute.
Index: A comparison of the Last Minute Travelers audience to the internet population.
Curious about what else the Last Minute Travelers audience is interested in?
Sign Up
APPAREL RETAILERS
The Last Minute Travelers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Last Minute Travelers audience is Banana Republic.
| Location | Composition | Index |
| Banana Republic | 0.02% | 1.89x |
| Gap | 0.01% | 1.51x |
| Jos A. Bank Clothiers | 0.01% | 1.48x |
| Mens Wearhouse | 0.02% | 1.29x |
| Dressbarn | 0.01% | 1.24x |
| LOFT | 0.01% | 1.24x |
| Zumiez | 0.01% | 1.21x |
| Old Navy | 0.02% | 1.20x |
| Chicos | 0.01% | 1.13x |
| The Childrens Place | 0.02% | 1.08x |
Composition Percentage:
The overlap percentage between the Last Minute Travelers audience and the Location attribute.
Index: A comparison of the Last Minute Travelers audience to the internet population.
Want to find more of the Last Minute Travelers audience in the real world?
Sign Up
WEBSITES
The Last Minute Travelers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Last Minute Travelers audience is hotwire.com.
| Website | Composition | Index |
| hotwire.com | 1.13% | 31.10x |
| airfarewatchdog.com | 2.55% | 30.91x |
| greatvaluevacations.com | 1.07% | 24.59x |
| skyscanner.com | 8.20% | 21.17x |
| godsavethepoints.com | 1.24% | 19.02x |
| trinidadexpress.com | 1.14% | 18.18x |
| caribjournal.com | 2.58% | 17.90x |
| flyertalk.com | 4.25% | 17.47x |
| xonecole.com | 2.36% | 17.41x |
| cheapoair.com | 8.88% | 17.19x |
Composition Percentage:
The overlap percentage between the Last Minute Travelers audience and the Web attribute.
Index: A comparison of the Last Minute Travelers audience to the internet population.
Want to see more of the websites the Last Minute Travelers audience visits?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Last Minute Travelers audience is Smart Travel.
| Content Affinity | Composition | Index |
| Smart Travel | 1.69% | 19.11x |
| European Museums, Restaurants & Events | 0.11% | 14.10x |
| Visa & Immigration | 0.29% | 12.94x |
| Toronto Tourism | 0.08% | 12.35x |
| Marketing Professionals | 0.20% | 10.98x |
| Travel Adventure | 4.63% | 10.29x |
| Caribbean Cluster | 2.16% | 9.82x |
| Credit Unions & Consumer Protection | 0.04% | 9.49x |
| Electronic Accessories | 1.78% | 9.26x |
| Discount Travel | 16.66% | 9.11x |
Composition Percentage:
The overlap percentage between the Last Minute Travelers audience and the Content Affinity attribute.
Index: A comparison of the Last Minute Travelers audience to the internet population.
Want to see more of the Content Affinities the Last Minute Travelers audience visits?
Sign Up
DEMOGRAPHICS
The Last Minute Travelers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
Interested in seeing other characteristics of the Last Minute Travelers audience?
Sign Up