Dstillery Audiences

LAST MINUTE TRAVELERS

Audience Size: 4.4 Million Devices

Explore the Last Minute Travelers Audience

Below you'll find more information about the Last Minute Travelers audience, broken down in different categories based on their digital and physical behaviors. These are 4.4 million unique devices whose actions qualify for the Last Minute Travelers audience.

Dstillery Crafted Audiences

INTERESTS

The Last Minute Travelers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Last Minute Travelers audience is Travel Reward Points Enthusiasts.

Interest Composition Index
Travel Reward Points Enthusiasts 41.66% 31.12x
Flight and Hotel Shoppers 39.51% 28.49x
Travel Researchers 36.20% 25.58x
Major Airline Customers 35.45% 25.35x
Travel Guide and Review Readers 35.15% 24.83x
Mens Business Clothes Shoppers 27.83% 23.42x
United Arab Emirates Trip Planners 34.87% 22.80x
Restaurant Researchers 28.93% 22.55x
New York City Events Researchers 29.26% 22.22x
Discount Flight Searchers 28.92% 22.05x
Composition Percentage: The overlap percentage between the Last Minute Travelers audience and the Interest attribute.
Index: A comparison of the Last Minute Travelers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Last Minute Travelers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Last Minute Travelers audience is Everlane.

Location Composition Index
Everlane 0.02% 3.47x
Supreme 0.02% 3.43x
Bonobos 0.22% 2.76x
Lorna Jane 0.01% 2.43x
Topshop 0.04% 2.15x
Patagonia 0.02% 2.13x
Armani 0.05% 1.99x
Intermix 0.02% 1.98x
Uniqlo 0.03% 1.96x
Club Monaco 0.03% 1.92x
Composition Percentage: The overlap percentage between the Last Minute Travelers audience and the Location attribute.
Index: A comparison of the Last Minute Travelers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Last Minute Travelers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Last Minute Travelers audience is theflightdeal.com.

Website Composition Index
theflightdeal.com 1.86% 43.20x
pointswithacrew.com 1.14% 35.79x
scottscheapflights.com 1.67% 33.50x
cheapair.com 2.48% 30.63x
godsavethepoints.com 2.62% 29.95x
travelcodex.com 1.99% 29.73x
rewardexpert.com 1.25% 29.17x
skiplagged.com 1.32% 27.40x
studentuniverse.com 1.19% 27.30x
flysfo.com 1.32% 26.71x
Composition Percentage: The overlap percentage between the Last Minute Travelers audience and the Web attribute.
Index: A comparison of the Last Minute Travelers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Last Minute Travelers audience is Smart Travel.

Content Affinity Composition Index
Smart Travel 9.81% 20.53x
Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) 0.12% 19.50x
European Museums, Restaurants & Events 3.06% 17.23x
Travel Adventure 15.13% 15.28x
Mexico Travel 0.48% 13.83x
San Francisco Tourism 1.39% 13.57x
Meeting Planning & Hotels 0.71% 13.56x
Caribbean Vacation 3.14% 13.38x
Philanthropy - Nonprofits 0.76% 12.63x
Visa & Immigration 1.23% 11.87x
Composition Percentage: The overlap percentage between the Last Minute Travelers audience and the Content Affinity attribute.
Index: A comparison of the Last Minute Travelers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Last Minute Travelers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male