Dstillery Audiences

LAST MINUTE TRAVELERS

Audience Size: 3.8 Million Devices

Explore the Last Minute Travelers Audience

Below you'll find more information about the Last Minute Travelers audience, broken down in different categories based on their digital and physical behaviors. These are 3.8 million unique devices whose actions qualify for the Last Minute Travelers audience.

Dstillery Crafted Audiences

INTERESTS

The Last Minute Travelers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Last Minute Travelers audience is Travel Reward Points Enthusiasts.

Interest Composition Index
Travel Reward Points Enthusiasts 38.45% 25.08x
Work Comes First Travelers 36.54% 24.24x
Flight and Hotel Shoppers 39.44% 23.64x
Family Adventures Travelers 33.66% 22.31x
Travel Researchers 33.46% 21.46x
Major Airline Customers 35.43% 20.17x
Travel Guide and Review Readers 31.28% 20.03x
Discount Flight Searchers 28.01% 18.64x
Travel Book Readers 24.81% 18.36x
Mens Business Clothes Shoppers 24.75% 18.01x
Composition Percentage: The overlap percentage between the Last Minute Travelers audience and the Interest attribute.
Index: A comparison of the Last Minute Travelers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Last Minute Travelers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Last Minute Travelers audience is Old Navy.

Location Composition Index
Old Navy 0.01% 1.37x
Victoria's Secret 0.01% 1.19x
Mens Wearhouse 0.01% 1.16x
Carhartt 0.08% 0.84x
Composition Percentage: The overlap percentage between the Last Minute Travelers audience and the Location attribute.
Index: A comparison of the Last Minute Travelers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Last Minute Travelers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Last Minute Travelers audience is theflightdeal.com.

Website Composition Index
theflightdeal.com 1.39% 39.72x
scottscheapflights.com 1.33% 36.29x
cheapair.com 1.59% 31.72x
pointswithacrew.com 1.29% 30.05x
greatvaluevacations.com 2.12% 26.23x
cheapflights.com 1.12% 25.55x
travelmarketreport.com 1.37% 23.59x
corepoweryoga.com 1.33% 23.27x
momondo.com 2.96% 22.60x
skyscanner.net 1.35% 22.50x
Composition Percentage: The overlap percentage between the Last Minute Travelers audience and the Web attribute.
Index: A comparison of the Last Minute Travelers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Last Minute Travelers audience is Smart Travel.

Content Affinity Composition Index
Smart Travel 8.92% 20.61x
Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) 0.13% 20.57x
European Museums, Restaurants & Events 2.10% 18.21x
Mexico Travel 0.33% 15.76x
San Francisco Tourism 0.64% 15.60x
Visa & Immigration 0.74% 15.02x
Travel Adventure 12.62% 14.99x
London Tourism 0.09% 14.87x
Institutional Investing 1.12% 14.65x
Meeting Planning & Hotels 0.49% 13.92x
Composition Percentage: The overlap percentage between the Last Minute Travelers audience and the Content Affinity attribute.
Index: A comparison of the Last Minute Travelers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Last Minute Travelers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male