Dstillery Audiences

LAST MINUTE TRAVELERS

Audience Size: 1.1 Million Devices

Explore the Last Minute Travelers Audience

Below you'll find more information about the Last Minute Travelers audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the Last Minute Travelers audience.

Dstillery Crafted Audiences

INTERESTS

The Last Minute Travelers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Last Minute Travelers audience is Affordable Hotel Bookers.

Interest Composition Index
Affordable Hotel Bookers 86.06% 89.70x
Flight and Hotel Shoppers 86.10% 87.33x
Discount Flight Searchers 85.19% 85.01x
Family Adventures Travelers 8.82% 75.91x
Work Comes First Travelers 4.37% 57.48x
Moving Services Shoppers 15.77% 47.95x
Vacation Rental Accommodation Researchers 52.32% 42.24x
Luxury Hotel Guests 17.54% 42.11x
Car Rental Shoppers 43.47% 39.98x
Egypt Trip Planners 17.96% 38.94x
Composition Percentage: The overlap percentage between the Last Minute Travelers audience and the Interest attribute.
Index: A comparison of the Last Minute Travelers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Last Minute Travelers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Last Minute Travelers audience is Maurices.

Location Composition Index
Maurices 0.01% 0.89x
Composition Percentage: The overlap percentage between the Last Minute Travelers audience and the Location attribute.
Index: A comparison of the Last Minute Travelers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Last Minute Travelers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Last Minute Travelers audience is momondo.com.

Website Composition Index
momondo.com 6.58% 102.59x
cheapoair.com 7.43% 99.07x
onetravel.com 1.41% 96.14x
trivago.com 10.83% 79.21x
priceline.com 17.50% 78.48x
kayak.com 39.42% 69.41x
rome2rio.com 5.19% 65.64x
esky.com 3.08% 43.47x
consumersearch.com 1.70% 37.98x
shop411.com 1.82% 36.25x
Composition Percentage: The overlap percentage between the Last Minute Travelers audience and the Web attribute.
Index: A comparison of the Last Minute Travelers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Last Minute Travelers audience is Discount Travel.

Content Affinity Composition Index
Discount Travel 10.69% 48.57x
European Museums, Restaurants & Events 0.22% 28.88x
Smart Travel 0.90% 26.59x
Spam Call Number Searchers 0.12% 18.47x
Spanish Health & Wellness 0.79% 18.33x
Caribbean Vacation 1.01% 18.24x
Travel Adventure 3.94% 16.40x
Virginia Athletics 0.10% 16.10x
Spanish Lifestyle & Health 0.36% 15.95x
Cruise Vacations 1.59% 14.22x
Composition Percentage: The overlap percentage between the Last Minute Travelers audience and the Content Affinity attribute.
Index: A comparison of the Last Minute Travelers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Last Minute Travelers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male