Dstillery Audiences

LAST MINUTE TRAVELERS

Audience Size: 2.4 Million Devices

Explore the Last Minute Travelers Audience

Below you'll find more information about the Last Minute Travelers audience, broken down in different categories based on their digital and physical behaviors. These are 2.4 million unique devices whose actions qualify for the Last Minute Travelers audience.

Dstillery Crafted Audiences

INTERESTS

The Last Minute Travelers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Last Minute Travelers audience is Travel Reward Points Enthusiasts.

Interest Composition Index
Travel Reward Points Enthusiasts 43.63% 28.73x
Flight and Hotel Shoppers 33.63% 23.36x
Travel Researchers 32.98% 22.65x
Travel Guide and Review Readers 30.84% 21.62x
Major Airline Customers 30.63% 21.30x
Travel Book Readers 29.29% 20.28x
United Arab Emirates Trip Planners 30.61% 19.69x
Luxury Hotel Guests 28.52% 19.42x
Mens Business Clothes Shoppers 25.50% 19.37x
Sightseeing Travelers 31.44% 19.37x
Composition Percentage: The overlap percentage between the Last Minute Travelers audience and the Interest attribute.
Index: A comparison of the Last Minute Travelers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Last Minute Travelers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Last Minute Travelers audience is Everlane.

Location Composition Index
Everlane 0.02% 3.46x
Calvin Klein 0.01% 2.63x
Supreme 0.04% 2.59x
Bonobos 0.15% 2.39x
Patagonia 0.04% 2.37x
Intermix 0.02% 2.28x
American Apparel 0.10% 2.17x
Uniqlo 0.04% 1.99x
Zara 0.06% 1.97x
Club Monaco 0.04% 1.95x
Composition Percentage: The overlap percentage between the Last Minute Travelers audience and the Location attribute.
Index: A comparison of the Last Minute Travelers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Last Minute Travelers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Last Minute Travelers audience is secretflying.com.

Website Composition Index
secretflying.com 1.20% 80.52x
theflightdeal.com 3.59% 59.53x
gilt.com 1.45% 54.72x
thepointsguy.com 1.60% 53.75x
frugaltravelguy.com 2.01% 51.53x
pointswithacrew.com 1.69% 50.54x
godsavethepoints.com 3.31% 42.41x
travelcodex.com 2.24% 41.87x
emirates.com 1.28% 40.19x
rewardexpert.com 1.99% 39.61x
Composition Percentage: The overlap percentage between the Last Minute Travelers audience and the Web attribute.
Index: A comparison of the Last Minute Travelers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Last Minute Travelers audience is Washington D.C. Hotels.

Content Affinity Composition Index
Washington D.C. Hotels 0.02% 21.92x
Smart Travel 14.47% 21.20x
Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) 0.15% 19.01x
European Museums, Restaurants & Events 4.24% 16.39x
Meeting Planning & Hotels 0.80% 15.30x
Travel Adventure 22.03% 14.40x
Philanthropy - Nonprofits 0.79% 13.28x
Caribbean Vacation 3.57% 13.27x
Mexico Travel 0.84% 13.18x
San Francisco Tourism 2.47% 13.17x
Composition Percentage: The overlap percentage between the Last Minute Travelers audience and the Content Affinity attribute.
Index: A comparison of the Last Minute Travelers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Last Minute Travelers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male