Dstillery Audiences

LAST MINUTE TRAVELERS

Audience Size: 4.4 Million Devices

Explore the Last Minute Travelers Audience

Below you'll find more information about the Last Minute Travelers audience, broken down in different categories based on their digital and physical behaviors. These are 4.4 million unique devices whose actions qualify for the Last Minute Travelers audience.

Dstillery Crafted Audiences

INTERESTS

The Last Minute Travelers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Last Minute Travelers audience is Travel Reward Points Enthusiasts.

Interest Composition Index
Travel Reward Points Enthusiasts 40.32% 30.47x
Flight and Hotel Shoppers 39.30% 28.25x
Travel Researchers 33.76% 25.49x
Major Airline Customers 34.33% 25.15x
Travel Guide and Review Readers 33.41% 24.32x
Mens Business Clothes Shoppers 27.00% 22.84x
United Arab Emirates Trip Planners 34.77% 22.23x
Restaurant Researchers 27.75% 22.21x
Discount Flight Searchers 27.94% 21.97x
New York City Events Researchers 28.40% 21.79x
Composition Percentage: The overlap percentage between the Last Minute Travelers audience and the Interest attribute.
Index: A comparison of the Last Minute Travelers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Last Minute Travelers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Last Minute Travelers audience is Uniqlo.

Location Composition Index
Uniqlo 0.03% 2.89x
Bonobos 0.02% 2.60x
American Apparel 0.04% 2.39x
Armani 0.03% 2.36x
Patagonia 0.01% 2.36x
Zara 0.03% 2.35x
Columbia 0.01% 2.29x
The North Face 0.02% 2.23x
Hugo Boss 0.04% 2.22x
Ann Taylor 0.02% 2.22x
Composition Percentage: The overlap percentage between the Last Minute Travelers audience and the Location attribute.
Index: A comparison of the Last Minute Travelers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Last Minute Travelers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Last Minute Travelers audience is theflightdeal.com.

Website Composition Index
theflightdeal.com 1.74% 45.31x
pointswithacrew.com 1.16% 36.46x
scottscheapflights.com 1.79% 35.75x
cheapair.com 2.21% 32.72x
travelcodex.com 2.22% 31.36x
godsavethepoints.com 2.63% 31.05x
rewardexpert.com 1.16% 30.67x
studentuniverse.com 1.31% 29.45x
cheapflights.com 1.85% 28.06x
jetblue.com 1.73% 26.31x
Composition Percentage: The overlap percentage between the Last Minute Travelers audience and the Web attribute.
Index: A comparison of the Last Minute Travelers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Last Minute Travelers audience is Smart Travel.

Content Affinity Composition Index
Smart Travel 9.10% 20.73x
Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) 0.13% 19.71x
European Museums, Restaurants & Events 2.72% 17.57x
Travel Adventure 13.46% 15.55x
San Francisco Tourism 1.14% 13.64x
Mexico Travel 0.39% 13.39x
Meeting Planning & Hotels 0.66% 13.12x
Caribbean Vacation 2.95% 12.95x
Visa & Immigration 1.14% 12.72x
Philanthropy - Nonprofits 0.71% 12.47x
Composition Percentage: The overlap percentage between the Last Minute Travelers audience and the Content Affinity attribute.
Index: A comparison of the Last Minute Travelers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Last Minute Travelers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male