Dstillery Audiences

LAST MINUTE TRAVELERS

Audience Size: 1.4 Million Devices

Explore the Last Minute Travelers Audience

Below you'll find more information about the Last Minute Travelers audience, broken down in different categories based on their digital and physical behaviors. These are 1.4 million unique devices whose actions qualify for the Last Minute Travelers audience.

Dstillery Crafted Audiences

INTERESTS

The Last Minute Travelers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Last Minute Travelers audience is Sightseeing Travelers.

Interest Composition Index
Sightseeing Travelers 9.00% 14.84x
Flight and Hotel Shoppers 13.94% 14.63x
Luxury Hotel Guests 10.34% 14.01x
Men's Shoe Shoppers 7.33% 13.41x
Car Rental Shoppers 10.75% 13.16x
Vacation Planners 7.78% 13.01x
Caribbean Destination Reopening Researchers 7.32% 12.88x
Family Adventures Travelers 4.00% 12.52x
Work Comes First Travelers 2.91% 12.17x
Telemedicine Content Readers 4.42% 12.09x
Composition Percentage: The overlap percentage between the Last Minute Travelers audience and the Interest attribute.
Index: A comparison of the Last Minute Travelers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Last Minute Travelers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Last Minute Travelers audience is American Apparel.

Location Composition Index
American Apparel 0.01% 1.79x
Urban Outfitters 0.03% 1.71x
Lululemon 0.01% 1.57x
Dressbarn 0.01% 1.51x
H&M 0.02% 1.41x
Victoria's Secret 0.01% 1.41x
Zumiez 0.03% 1.30x
Old Navy 0.02% 1.28x
Mens Wearhouse 0.01% 1.28x
Aeropostale 0.02% 1.27x
Composition Percentage: The overlap percentage between the Last Minute Travelers audience and the Location attribute.
Index: A comparison of the Last Minute Travelers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Last Minute Travelers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Last Minute Travelers audience is onetravel.com.

Website Composition Index
onetravel.com 1.64% 47.42x
cheapoair.com 8.34% 43.61x
momondo.com 6.68% 42.95x
expedia.com 1.08% 38.46x
seatguru.com 1.02% 35.61x
trivago.com 11.13% 31.59x
priceline.com 19.33% 31.09x
esky.com 2.32% 29.68x
rome2rio.com 6.55% 25.79x
airfarewatchdog.com 1.18% 24.77x
Composition Percentage: The overlap percentage between the Last Minute Travelers audience and the Web attribute.
Index: A comparison of the Last Minute Travelers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Last Minute Travelers audience is Smart Travel.

Content Affinity Composition Index
Smart Travel 0.97% 17.81x
Toronto Tourism 0.05% 12.22x
Retail Industry News 0.03% 11.64x
European Museums, Restaurants & Events 0.07% 11.16x
International Development & Health 0.02% 10.18x
Travel Adventure 3.16% 9.66x
Alternative Streaming Services 0.02% 9.65x
Discount Travel 5.68% 9.25x
Electronic Accessories 1.11% 8.52x
Learning & Development Products 0.04% 8.49x
Composition Percentage: The overlap percentage between the Last Minute Travelers audience and the Content Affinity attribute.
Index: A comparison of the Last Minute Travelers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Last Minute Travelers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male