Dstillery Audiences

LAST MINUTE TRAVELERS

Audience Size: 2.8 Million Devices

Explore the Last Minute Travelers Audience

Below you'll find more information about the Last Minute Travelers audience, broken down in different categories based on their digital and physical behaviors. These are 2.8 million unique devices whose actions qualify for the Last Minute Travelers audience.

Dstillery Crafted Audiences

INTERESTS

The Last Minute Travelers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Last Minute Travelers audience is Flight and Hotel Shoppers.

Interest Composition Index
Flight and Hotel Shoppers 20.30% 15.69x
Travel Reward Points Enthusiasts 19.19% 14.23x
Getaways Researchers 14.10% 14.06x
Caribbean Destination Reopening Researchers 9.47% 13.81x
Luxury Hotel Guests 10.88% 13.76x
Work Comes First Travelers 6.81% 13.71x
Men's Shoe Shoppers 7.33% 13.41x
Family Adventures Travelers 7.84% 13.20x
Telemedicine Content Readers 6.53% 13.02x
Global Destinations Reopening Researchers 10.24% 12.46x
Composition Percentage: The overlap percentage between the Last Minute Travelers audience and the Interest attribute.
Index: A comparison of the Last Minute Travelers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Last Minute Travelers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Last Minute Travelers audience is Banana Republic.

Location Composition Index
Banana Republic 0.01% 1.64x
Gap 0.01% 1.61x
Jos A. Bank Clothiers 0.01% 1.59x
Express 0.02% 1.42x
White House Black Market 0.01% 1.34x
LOFT 0.01% 1.33x
Lane Bryant 0.01% 1.33x
Chicos 0.01% 1.26x
Old Navy 0.02% 1.17x
Dressbarn 0.01% 1.17x
Composition Percentage: The overlap percentage between the Last Minute Travelers audience and the Location attribute.
Index: A comparison of the Last Minute Travelers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Last Minute Travelers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Last Minute Travelers audience is airfarewatchdog.com.

Website Composition Index
airfarewatchdog.com 2.02% 26.89x
greatvaluevacations.com 1.59% 23.06x
skyscanner.com 8.47% 17.74x
cheapoair.com 8.36% 16.88x
seatguru.com 1.27% 15.22x
xonecole.com 1.83% 14.36x
fitwirr.com 1.13% 14.29x
expedia.com 1.95% 14.20x
godsavethepoints.com 1.03% 14.18x
caribjournal.com 1.87% 14.15x
Composition Percentage: The overlap percentage between the Last Minute Travelers audience and the Web attribute.
Index: A comparison of the Last Minute Travelers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Last Minute Travelers audience is Smart Travel.

Content Affinity Composition Index
Smart Travel 1.37% 18.66x
European Museums, Restaurants & Events 0.09% 15.48x
Meeting Planning & Hotels 0.03% 12.28x
Visa & Immigration 0.23% 11.62x
Travel Adventure 3.93% 10.48x
Toronto Tourism 0.04% 10.47x
International Development & Health 0.03% 9.76x
Alternative Streaming Services 0.04% 9.58x
Discount Travel 12.84% 9.58x
Electronic Accessories 1.53% 9.47x
Composition Percentage: The overlap percentage between the Last Minute Travelers audience and the Content Affinity attribute.
Index: A comparison of the Last Minute Travelers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Last Minute Travelers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male