Dstillery Audiences

LAST MINUTE TRAVELERS

Audience Size: 5.4 Million Devices

Explore the Last Minute Travelers Audience

Below you'll find more information about the Last Minute Travelers audience, broken down in different categories based on their digital and physical behaviors. These are 5.4 million unique devices whose actions qualify for the Last Minute Travelers audience.

Dstillery Crafted Audiences

INTERESTS

The Last Minute Travelers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Last Minute Travelers audience is Travel Reward Points Enthusiasts.

Interest Composition Index
Travel Reward Points Enthusiasts 40.13% 22.81x
Work Comes First Travelers 39.44% 21.78x
Flight and Hotel Shoppers 42.02% 20.85x
Family Adventures Travelers 35.91% 20.05x
Travel Researchers 35.36% 19.32x
Major Airline Customers 35.11% 19.21x
Travel Guide and Review Readers 32.88% 18.44x
Discount Flight Searchers 27.12% 17.42x
Travel Book Readers 26.64% 17.13x
United Arab Emirates Trip Planners 34.22% 16.97x
Composition Percentage: The overlap percentage between the Last Minute Travelers audience and the Interest attribute.
Index: A comparison of the Last Minute Travelers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Last Minute Travelers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Last Minute Travelers audience is Intermix.

Location Composition Index
Intermix 0.01% 2.89x
Lorna Jane 0.01% 2.21x
Armani 0.04% 2.19x
American Apparel 0.04% 2.17x
Bonobos 0.02% 2.11x
Ann Taylor 0.03% 2.06x
Club Monaco 0.02% 2.06x
Madewell 0.04% 2.01x
Zara 0.04% 1.99x
Uniqlo 0.03% 1.99x
Composition Percentage: The overlap percentage between the Last Minute Travelers audience and the Location attribute.
Index: A comparison of the Last Minute Travelers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Last Minute Travelers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Last Minute Travelers audience is theflightdeal.com.

Website Composition Index
theflightdeal.com 1.33% 33.84x
scottscheapflights.com 1.47% 28.74x
pointswithacrew.com 1.05% 26.24x
cheapair.com 1.71% 25.48x
travelcodex.com 2.14% 23.06x
cheapflights.com 1.37% 22.08x
godsavethepoints.com 2.56% 21.43x
greatvaluevacations.com 2.32% 21.08x
jetblue.com 1.36% 20.48x
farecompare.com 1.04% 20.06x
Composition Percentage: The overlap percentage between the Last Minute Travelers audience and the Web attribute.
Index: A comparison of the Last Minute Travelers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Last Minute Travelers audience is Smart Travel.

Content Affinity Composition Index
Smart Travel 8.38% 17.69x
Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) 0.14% 16.18x
European Museums, Restaurants & Events 2.34% 15.16x
Travel Adventure 12.27% 13.18x
San Francisco Tourism 0.91% 11.95x
Meeting Planning & Hotels 0.58% 11.79x
Visa & Immigration 0.92% 11.75x
Mexico Travel 0.34% 11.59x
Institutional Investing 1.34% 11.13x
Philanthropy - Nonprofits 0.55% 11.11x
Composition Percentage: The overlap percentage between the Last Minute Travelers audience and the Content Affinity attribute.
Index: A comparison of the Last Minute Travelers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Last Minute Travelers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male