Dstillery Audiences

LAST MINUTE TRAVELERS

Audience Size: 3.1 Million Devices

Explore the Last Minute Travelers Audience

Below you'll find more information about the Last Minute Travelers audience, broken down in different categories based on their digital and physical behaviors. These are 3.1 million unique devices whose actions qualify for the Last Minute Travelers audience.

Dstillery Crafted Audiences

INTERESTS

The Last Minute Travelers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Last Minute Travelers audience is Work Comes First Travelers.

Interest Composition Index
Work Comes First Travelers 32.63% 21.95x
Flight and Hotel Shoppers 36.60% 21.77x
Travel Reward Points Enthusiasts 34.83% 20.92x
Family Adventures Travelers 31.75% 20.51x
Discount Flight Searchers 22.44% 19.00x
Travel Researchers 30.45% 18.27x
Getaways Researchers 22.27% 17.66x
Small Luxury SUV Auto Intenders 9.74% 17.31x
Major Airline Customers 33.24% 17.23x
Travel Book Readers 16.76% 16.89x
Composition Percentage: The overlap percentage between the Last Minute Travelers audience and the Interest attribute.
Index: A comparison of the Last Minute Travelers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Last Minute Travelers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Last Minute Travelers audience is LOFT.

Location Composition Index
LOFT 0.01% 1.87x
Banana Republic 0.01% 1.66x
Mens Wearhouse 0.01% 1.46x
White House Black Market 0.01% 1.41x
Old Navy 0.02% 1.33x
Express 0.01% 1.24x
The Childrens Place 0.01% 1.18x
Victoria's Secret 0.01% 1.12x
Journeys 0.01% 1.05x
Carhartt 0.09% 0.78x
Composition Percentage: The overlap percentage between the Last Minute Travelers audience and the Location attribute.
Index: A comparison of the Last Minute Travelers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Last Minute Travelers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Last Minute Travelers audience is airfarewatchdog.com.

Website Composition Index
airfarewatchdog.com 11.08% 27.82x
travelcodex.com 1.65% 24.62x
seatguru.com 2.01% 24.17x
coned.com 1.30% 23.76x
nationnews.com 1.19% 23.30x
skyscanner.com 14.27% 22.40x
hotwire.com 12.03% 22.39x
momondo.com 1.45% 22.07x
southwest.com 2.31% 22.06x
efinancialcareers.com 1.35% 21.68x
Composition Percentage: The overlap percentage between the Last Minute Travelers audience and the Web attribute.
Index: A comparison of the Last Minute Travelers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Last Minute Travelers audience is Smart Travel.

Content Affinity Composition Index
Smart Travel 4.37% 17.16x
Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) 0.13% 15.69x
Institutional Investing 0.51% 14.99x
European Museums, Restaurants & Events 0.78% 14.72x
Apartment & Community Real Estate Researchers 0.04% 13.07x
San Francisco Tourism 0.22% 12.88x
Mexico Travel 0.12% 11.75x
Travel Adventure 6.43% 11.68x
Startup Investment 2.28% 11.47x
London Tourism 0.02% 11.20x
Composition Percentage: The overlap percentage between the Last Minute Travelers audience and the Content Affinity attribute.
Index: A comparison of the Last Minute Travelers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Last Minute Travelers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male