Dstillery Audiences

LAST MINUTE TRAVELERS

Audience Size: 3.4 Million Devices

Explore the Last Minute Travelers Audience

Below you'll find more information about the Last Minute Travelers audience, broken down in different categories based on their digital and physical behaviors. These are 3.4 million unique devices whose actions qualify for the Last Minute Travelers audience.

Dstillery Crafted Audiences

INTERESTS

The Last Minute Travelers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Last Minute Travelers audience is Flight and Hotel Shoppers.

Interest Composition Index
Flight and Hotel Shoppers 27.43% 19.08x
Travel Reward Points Enthusiasts 27.23% 19.07x
Work Comes First Travelers 19.37% 19.02x
Family Adventures Travelers 19.50% 17.79x
Caribbean Destination Reopening Researchers 14.74% 16.84x
Getaways Researchers 18.77% 16.48x
Global Destinations Reopening Researchers 13.98% 16.01x
Telemedicine Content Readers 12.16% 15.75x
Travel Researchers 22.13% 15.27x
Travel Guide and Review Readers 20.94% 15.11x
Composition Percentage: The overlap percentage between the Last Minute Travelers audience and the Interest attribute.
Index: A comparison of the Last Minute Travelers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Last Minute Travelers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Last Minute Travelers audience is Forever 21.

Location Composition Index
Forever 21 0.01% 1.66x
Talbots 0.01% 1.63x
J. Crew 0.01% 1.53x
Gap 0.02% 1.50x
Express 0.02% 1.45x
White House Black Market 0.02% 1.35x
American Eagle Outfitters 0.02% 1.31x
Jos A. Bank Clothiers 0.01% 1.31x
Dressbarn 0.01% 1.30x
Victoria's Secret 0.03% 1.28x
Composition Percentage: The overlap percentage between the Last Minute Travelers audience and the Location attribute.
Index: A comparison of the Last Minute Travelers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Last Minute Travelers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Last Minute Travelers audience is airfarewatchdog.com.

Website Composition Index
airfarewatchdog.com 4.33% 27.95x
hotwire.com 4.39% 27.37x
travelcodex.com 1.13% 24.13x
loopjamaica.com 1.43% 20.44x
jetsetter.com 2.53% 19.98x
skyscanner.com 12.24% 19.06x
seatguru.com 1.99% 18.50x
streeteasy.com 1.36% 18.28x
travelpulse.com 1.24% 18.23x
hilton.com 3.21% 17.98x
Composition Percentage: The overlap percentage between the Last Minute Travelers audience and the Web attribute.
Index: A comparison of the Last Minute Travelers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Last Minute Travelers audience is Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales).

Content Affinity Composition Index
Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) 0.04% 22.45x
Smart Travel 2.63% 20.71x
European Museums, Restaurants & Events 0.21% 15.98x
Institutional Investing 0.09% 15.04x
Visa & Immigration 0.34% 12.45x
Meeting Planning & Hotels 0.12% 12.44x
Toronto Tourism 0.16% 12.37x
Assorted Topics (Elderly, Europe, Viral Media) 0.04% 11.87x
Mexico Travel 0.06% 11.74x
Startup Investment 0.75% 11.34x
Composition Percentage: The overlap percentage between the Last Minute Travelers audience and the Content Affinity attribute.
Index: A comparison of the Last Minute Travelers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Last Minute Travelers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male