Dstillery Audiences

LAST MINUTE TRAVELERS

Audience Size: 3.2 Million Devices

Explore the Last Minute Travelers Audience

Below you'll find more information about the Last Minute Travelers audience, broken down in different categories based on their digital and physical behaviors. These are 3.2 million unique devices whose actions qualify for the Last Minute Travelers audience.

Dstillery Crafted Audiences

INTERESTS

The Last Minute Travelers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Last Minute Travelers audience is Flight and Hotel Shoppers.

Interest Composition Index
Flight and Hotel Shoppers 23.37% 18.82x
Work Comes First Travelers 12.98% 18.10x
Travel Reward Points Enthusiasts 24.48% 17.80x
Caribbean Destination Reopening Researchers 13.71% 17.05x
Family Adventures Travelers 13.22% 16.68x
Telemedicine Content Readers 9.59% 16.65x
Getaways Researchers 15.41% 16.56x
Global Destinations Reopening Researchers 13.32% 15.62x
Travel Researchers 19.45% 14.48x
Real Estate Decision Makers 19.22% 14.47x
Composition Percentage: The overlap percentage between the Last Minute Travelers audience and the Interest attribute.
Index: A comparison of the Last Minute Travelers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Last Minute Travelers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Last Minute Travelers audience is Banana Republic.

Location Composition Index
Banana Republic 0.02% 1.89x
Gap 0.01% 1.51x
Jos A. Bank Clothiers 0.01% 1.48x
Mens Wearhouse 0.02% 1.29x
Dressbarn 0.01% 1.24x
LOFT 0.01% 1.24x
Zumiez 0.01% 1.21x
Old Navy 0.02% 1.20x
Chicos 0.01% 1.13x
The Childrens Place 0.02% 1.08x
Composition Percentage: The overlap percentage between the Last Minute Travelers audience and the Location attribute.
Index: A comparison of the Last Minute Travelers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Last Minute Travelers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Last Minute Travelers audience is hotwire.com.

Website Composition Index
hotwire.com 1.13% 31.10x
airfarewatchdog.com 2.55% 30.91x
greatvaluevacations.com 1.07% 24.59x
skyscanner.com 8.20% 21.17x
godsavethepoints.com 1.24% 19.02x
trinidadexpress.com 1.14% 18.18x
caribjournal.com 2.58% 17.90x
flyertalk.com 4.25% 17.47x
xonecole.com 2.36% 17.41x
cheapoair.com 8.88% 17.19x
Composition Percentage: The overlap percentage between the Last Minute Travelers audience and the Web attribute.
Index: A comparison of the Last Minute Travelers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Last Minute Travelers audience is Smart Travel.

Content Affinity Composition Index
Smart Travel 1.69% 19.11x
European Museums, Restaurants & Events 0.11% 14.10x
Visa & Immigration 0.29% 12.94x
Toronto Tourism 0.08% 12.35x
Marketing Professionals 0.20% 10.98x
Travel Adventure 4.63% 10.29x
Caribbean Cluster 2.16% 9.82x
Credit Unions & Consumer Protection 0.04% 9.49x
Electronic Accessories 1.78% 9.26x
Discount Travel 16.66% 9.11x
Composition Percentage: The overlap percentage between the Last Minute Travelers audience and the Content Affinity attribute.
Index: A comparison of the Last Minute Travelers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Last Minute Travelers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male