Dstillery Audiences

LAST MINUTE TRAVELERS

Audience Size: 3 Million Devices

Explore the Last Minute Travelers Audience

Below you'll find more information about the Last Minute Travelers audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the Last Minute Travelers audience.

Dstillery Crafted Audiences

INTERESTS

The Last Minute Travelers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Last Minute Travelers audience is Travel Reward Points Enthusiasts.

Interest Composition Index
Travel Reward Points Enthusiasts 43.07% 38.93x
Travel Guide and Review Readers 33.12% 28.64x
Travel Book Readers 29.79% 27.50x
Mens Business Clothes Shoppers 28.31% 27.29x
Major Airline Customers 32.93% 26.88x
Luxury Travel Researchers 26.57% 26.38x
Sightseeing Travelers 32.99% 26.06x
Restaurant Researchers 30.74% 25.97x
United Arab Emirates Trip Planners 33.32% 25.57x
San Diego Activities Researchers 27.22% 25.01x
Composition Percentage: The overlap percentage between the Last Minute Travelers audience and the Interest attribute.
Index: A comparison of the Last Minute Travelers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Last Minute Travelers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Last Minute Travelers audience is Gap.

Location Composition Index
Gap 0.11% 2.21x
Lululemon 0.12% 2.00x
LOFT 0.11% 1.90x
Johnston and Murphy 0.11% 1.73x
Jos A. Bank Clothiers 0.40% 1.56x
Mens Wearhouse 0.56% 1.35x
Composition Percentage: The overlap percentage between the Last Minute Travelers audience and the Location attribute.
Index: A comparison of the Last Minute Travelers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Last Minute Travelers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Last Minute Travelers audience is secretflying.com.

Website Composition Index
secretflying.com 1.04% 86.24x
theflightdeal.com 3.51% 65.86x
thepointsguy.com 1.73% 61.85x
gilt.com 1.64% 61.48x
frugaltravelguy.com 2.02% 59.52x
pointswithacrew.com 1.56% 57.88x
travelcodex.com 1.94% 47.30x
godsavethepoints.com 3.13% 46.56x
rewardexpert.com 1.90% 45.46x
emirates.com 1.43% 42.74x
Composition Percentage: The overlap percentage between the Last Minute Travelers audience and the Web attribute.
Index: A comparison of the Last Minute Travelers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Last Minute Travelers audience is Smart Travel.

Content Affinity Composition Index
Smart Travel 14.35% 25.89x
European Museums, Restaurants & Events 4.99% 20.06x
Travel Adventure 22.71% 17.69x
San Francisco Tourism 2.70% 16.97x
Caribbean Vacation 3.79% 15.46x
Bags & Luggage 2.47% 13.72x
Men's Dress Shirt Shopping 1.60% 13.71x
Higher-End Fashion Brands 1.66% 13.43x
Institutional Investing 2.00% 13.26x
Work Productivity 3.01% 13.04x
Composition Percentage: The overlap percentage between the Last Minute Travelers audience and the Content Affinity attribute.
Index: A comparison of the Last Minute Travelers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Last Minute Travelers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male