Dstillery Audiences

LAST MINUTE TRAVELERS

Audience Size: 4 Million Devices

Explore the Last Minute Travelers Audience

Below you'll find more information about the Last Minute Travelers audience, broken down in different categories based on their digital and physical behaviors. These are 4 million unique devices whose actions qualify for the Last Minute Travelers audience.

Dstillery Crafted Audiences

INTERESTS

The Last Minute Travelers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Last Minute Travelers audience is Travel Reward Points Enthusiasts.

Interest Composition Index
Travel Reward Points Enthusiasts 40.26% 26.56x
Work Comes First Travelers 35.63% 26.34x
Flight and Hotel Shoppers 38.40% 25.75x
Family Adventures Travelers 32.25% 24.27x
Travel Researchers 34.49% 23.09x
Major Airline Customers 35.04% 22.05x
Travel Guide and Review Readers 33.13% 21.29x
Mens Business Clothes Shoppers 26.20% 19.80x
Discount Flight Searchers 28.91% 19.67x
Luxury Boutique Hotel Researchers 30.13% 19.19x
Composition Percentage: The overlap percentage between the Last Minute Travelers audience and the Interest attribute.
Index: A comparison of the Last Minute Travelers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Last Minute Travelers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Last Minute Travelers audience is Uniqlo.

Location Composition Index
Uniqlo 0.02% 2.74x
Bonobos 0.01% 2.43x
Club Monaco 0.01% 2.38x
Urban Outfitters 0.04% 2.27x
American Apparel 0.02% 2.15x
Madewell 0.02% 2.11x
Ann Taylor 0.02% 2.10x
Free People 0.02% 2.09x
Armani 0.02% 2.00x
Tommy Bahama 0.01% 1.97x
Composition Percentage: The overlap percentage between the Last Minute Travelers audience and the Location attribute.
Index: A comparison of the Last Minute Travelers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Last Minute Travelers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Last Minute Travelers audience is theflightdeal.com.

Website Composition Index
theflightdeal.com 1.49% 39.02x
scottscheapflights.com 1.50% 34.63x
cheapair.com 1.74% 30.05x
pointswithacrew.com 1.25% 29.77x
travelcodex.com 2.58% 25.29x
cheapflights.com 1.31% 24.87x
greatvaluevacations.com 2.34% 24.79x
skyscanner.net 1.40% 22.25x
travelmarketreport.com 1.45% 22.14x
corepoweryoga.com 1.62% 22.01x
Composition Percentage: The overlap percentage between the Last Minute Travelers audience and the Web attribute.
Index: A comparison of the Last Minute Travelers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Last Minute Travelers audience is Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales).

Content Affinity Composition Index
Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) 0.16% 22.08x
Smart Travel 9.44% 21.21x
European Museums, Restaurants & Events 2.47% 18.30x
Mexico Travel 0.41% 15.68x
Travel Adventure 13.71% 15.38x
Apartment & Community Real Estate Researchers 0.23% 15.01x
Visa & Immigration 0.92% 14.86x
Institutional Investing 1.34% 14.34x
San Francisco Tourism 0.89% 14.28x
Assorted Topics (Elderly, Europe, Viral Media) 0.03% 14.17x
Composition Percentage: The overlap percentage between the Last Minute Travelers audience and the Content Affinity attribute.
Index: A comparison of the Last Minute Travelers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Last Minute Travelers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male