Dstillery Audiences

LAST MINUTE TRAVELERS

Audience Size: 2.8 Million Devices

Explore the Last Minute Travelers Audience

Below you'll find more information about the Last Minute Travelers audience, broken down in different categories based on their digital and physical behaviors. These are 2.8 million unique devices whose actions qualify for the Last Minute Travelers audience.

Dstillery Crafted Audiences

INTERESTS

The Last Minute Travelers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Last Minute Travelers audience is Travel Reward Points Enthusiasts.

Interest Composition Index
Travel Reward Points Enthusiasts 32.06% 84.38x
Flight and Hotel Shoppers 43.89% 79.10x
Work Comes First Travelers 33.59% 77.71x
Family Adventures Travelers 34.35% 71.49x
Travel Researchers 33.97% 70.40x
Discount Flight Searchers 30.53% 64.91x
Travel Guide and Review Readers 29.01% 63.28x
Major Airline Customers 37.40% 61.81x
Mens Business Clothes Shoppers 20.23% 61.73x
Men's Shoe Shoppers 30.92% 60.78x
Composition Percentage: The overlap percentage between the Last Minute Travelers audience and the Interest attribute.
Index: A comparison of the Last Minute Travelers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Last Minute Travelers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Last Minute Travelers audience is Journeys.

Location Composition Index
Journeys 0.01% 1.32x
Carhartt 0.16% 1.19x
Composition Percentage: The overlap percentage between the Last Minute Travelers audience and the Location attribute.
Index: A comparison of the Last Minute Travelers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Last Minute Travelers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Last Minute Travelers audience is theflightdeal.com.

Website Composition Index
theflightdeal.com 1.03% 33.76x
cheapair.com 1.11% 27.05x
pointswithacrew.com 1.08% 25.10x
greatvaluevacations.com 1.43% 23.08x
travelmarketreport.com 1.03% 20.80x
seatguru.com 2.79% 20.29x
airfarewatchdog.com 16.31% 20.23x
travelcodex.com 2.43% 19.91x
momondo.com 1.90% 18.96x
tripmasters.com 1.54% 18.07x
Composition Percentage: The overlap percentage between the Last Minute Travelers audience and the Web attribute.
Index: A comparison of the Last Minute Travelers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Last Minute Travelers audience is Los Angeles Tourism.

Content Affinity Composition Index
Los Angeles Tourism 6.49% 29.18x
Travel Adventure 8.02% 25.84x
New York City Education & News Cluster 4.58% 21.09x
Fashion Cluster 8.78% 20.71x
Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) 0.13% 19.79x
Data, Analytics & Coding 5.34% 17.82x
Cruise Vacations 6.49% 17.19x
Apartment & Community Real Estate Researchers 0.10% 16.30x
Finance & Accounting Cluster 8.78% 15.87x
Legal Information Research Cluster 6.11% 15.75x
Composition Percentage: The overlap percentage between the Last Minute Travelers audience and the Content Affinity attribute.
Index: A comparison of the Last Minute Travelers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Last Minute Travelers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male