Explore the Last Minute Travelers Audience
Below you'll find more information about the Last Minute Travelers audience, broken down in different categories based on their digital and physical behaviors. These are 1.5 million unique devices whose actions qualify for the Last Minute Travelers audience.
INTERESTS
The Last Minute Travelers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Last Minute Travelers audience is Work Comes First Travelers.
| Interest | Composition | Index |
| Work Comes First Travelers | 26.48% | 26.58x |
| Flight and Hotel Shoppers | 33.78% | 25.59x |
| Family Adventures Travelers | 25.98% | 24.69x |
| Travel Reward Points Enthusiasts | 30.04% | 24.57x |
| Travel Researchers | 26.00% | 21.29x |
| Discount Flight Searchers | 25.05% | 20.82x |
| Major Airline Customers | 29.56% | 19.62x |
| Caribbean Destination Reopening Researchers | 17.15% | 19.40x |
| Travel Guide and Review Readers | 24.66% | 19.31x |
| Real Estate Decision Makers | 25.71% | 19.20x |
Composition Percentage:
The overlap percentage between the Last Minute Travelers audience and the Interest attribute.
Index: A comparison of the Last Minute Travelers audience to the internet population.
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APPAREL RETAILERS
The Last Minute Travelers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Last Minute Travelers audience is The Childrens Place.
| Location | Composition | Index |
| The Childrens Place | 0.01% | 1.08x |
| Victoria's Secret | 0.01% | 1.06x |
| Old Navy | 0.01% | 0.90x |
| Carhartt | 0.07% | 0.79x |
Composition Percentage:
The overlap percentage between the Last Minute Travelers audience and the Location attribute.
Index: A comparison of the Last Minute Travelers audience to the internet population.
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WEBSITES
The Last Minute Travelers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Last Minute Travelers audience is airfarewatchdog.com.
| Website | Composition | Index |
| airfarewatchdog.com | 7.75% | 36.48x |
| hotwire.com | 8.88% | 30.50x |
| travelcodex.com | 1.13% | 28.47x |
| wmata.com | 1.02% | 27.48x |
| skyscanner.com | 11.25% | 26.56x |
| streeteasy.com | 1.26% | 25.61x |
| seatguru.com | 1.49% | 25.59x |
| cheapoair.com | 16.39% | 24.59x |
| extendoffice.com | 1.49% | 24.51x |
| smartertravel.com | 7.34% | 23.73x |
Composition Percentage:
The overlap percentage between the Last Minute Travelers audience and the Web attribute.
Index: A comparison of the Last Minute Travelers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Last Minute Travelers audience is Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales).
| Content Affinity | Composition | Index |
| Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) | 0.11% | 22.94x |
| Smart Travel | 2.93% | 22.43x |
| Franchising | 0.04% | 19.41x |
| European Museums, Restaurants & Events | 0.44% | 17.77x |
| Institutional Investing | 0.24% | 17.57x |
| Apartment & Community Real Estate Researchers | 0.03% | 16.22x |
| San Francisco Tourism | 0.12% | 15.69x |
| Assorted Topics (Comics, Architecture, Fine Spirits, Sports) | 0.11% | 15.64x |
| Travel Adventure | 4.45% | 14.76x |
| Mexico Travel | 0.09% | 14.75x |
Composition Percentage:
The overlap percentage between the Last Minute Travelers audience and the Content Affinity attribute.
Index: A comparison of the Last Minute Travelers audience to the internet population.
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DEMOGRAPHICS
The Last Minute Travelers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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