Dstillery Audiences

LAST MINUTE TRAVELERS

Audience Size: 2.9 Million Devices

Explore the Last Minute Travelers Audience

Below you'll find more information about the Last Minute Travelers audience, broken down in different categories based on their digital and physical behaviors. These are 2.9 million unique devices whose actions qualify for the Last Minute Travelers audience.

Dstillery Crafted Audiences

INTERESTS

The Last Minute Travelers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Last Minute Travelers audience is Work Comes First Travelers.

Interest Composition Index
Work Comes First Travelers 23.13% 27.95x
Flight and Hotel Shoppers 28.91% 26.93x
Travel Reward Points Enthusiasts 26.31% 26.26x
Family Adventures Travelers 22.75% 26.17x
Caribbean Destination Reopening Researchers 14.17% 21.96x
Discount Flight Searchers 22.95% 21.92x
Travel Researchers 22.80% 21.44x
Getaways Researchers 19.37% 21.43x
Telemedicine Content Readers 11.99% 21.15x
Travel Guide and Review Readers 21.56% 20.64x
Composition Percentage: The overlap percentage between the Last Minute Travelers audience and the Interest attribute.
Index: A comparison of the Last Minute Travelers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Last Minute Travelers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Last Minute Travelers audience is Carhartt.

Location Composition Index
Carhartt 0.04% 0.86x
Composition Percentage: The overlap percentage between the Last Minute Travelers audience and the Location attribute.
Index: A comparison of the Last Minute Travelers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Last Minute Travelers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Last Minute Travelers audience is airfarewatchdog.com.

Website Composition Index
airfarewatchdog.com 4.94% 32.94x
hotwire.com 5.67% 29.56x
looptt.com 1.09% 21.50x
skyscanner.com 9.84% 20.95x
cheapoair.com 12.46% 20.75x
seatguru.com 1.38% 20.26x
loopjamaica.com 1.85% 20.13x
smartertravel.com 5.41% 20.00x
travelnoire.com 1.55% 19.85x
jetsetter.com 2.27% 19.81x
Composition Percentage: The overlap percentage between the Last Minute Travelers audience and the Web attribute.
Index: A comparison of the Last Minute Travelers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Last Minute Travelers audience is Smart Travel.

Content Affinity Composition Index
Smart Travel 2.39% 26.06x
Institutional Investing 0.15% 21.06x
European Museums, Restaurants & Events 0.29% 19.27x
Meeting Planning & Hotels 0.16% 15.32x
San Francisco Tourism 0.07% 15.04x
Human Resources & Employee Management 0.19% 14.89x
Travel Adventure 4.36% 14.72x
Business News & Information Readers 0.62% 14.68x
Visa & Immigration 0.35% 14.60x
Cuba & Mexico Media 0.12% 14.04x
Composition Percentage: The overlap percentage between the Last Minute Travelers audience and the Content Affinity attribute.
Index: A comparison of the Last Minute Travelers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Last Minute Travelers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male