Dstillery Audiences

LAST MINUTE TRAVELERS

Audience Size: 4 Million Devices

Explore the Last Minute Travelers Audience

Below you'll find more information about the Last Minute Travelers audience, broken down in different categories based on their digital and physical behaviors. These are 4 million unique devices whose actions qualify for the Last Minute Travelers audience.

Dstillery Crafted Audiences

INTERESTS

The Last Minute Travelers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Last Minute Travelers audience is Travel Reward Points Enthusiasts.

Interest Composition Index
Travel Reward Points Enthusiasts 38.97% 25.31x
Work Comes First Travelers 36.07% 24.86x
Flight and Hotel Shoppers 38.37% 24.60x
Family Adventures Travelers 33.26% 22.77x
Travel Researchers 32.89% 22.09x
Major Airline Customers 35.26% 20.78x
Travel Guide and Review Readers 31.19% 20.39x
Discount Flight Searchers 28.15% 18.93x
Mens Business Clothes Shoppers 24.95% 18.35x
Travel Book Readers 26.06% 18.22x
Composition Percentage: The overlap percentage between the Last Minute Travelers audience and the Interest attribute.
Index: A comparison of the Last Minute Travelers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Last Minute Travelers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Last Minute Travelers audience is American Apparel.

Location Composition Index
American Apparel 0.01% 2.04x
Lululemon 0.01% 2.01x
Michael Kors 0.02% 1.90x
H&M 0.02% 1.82x
J. Crew 0.01% 1.78x
Urban Outfitters 0.01% 1.67x
Forever 21 0.01% 1.62x
Banana Republic 0.02% 1.51x
LOFT 0.02% 1.50x
Mens Wearhouse 0.07% 1.42x
Composition Percentage: The overlap percentage between the Last Minute Travelers audience and the Location attribute.
Index: A comparison of the Last Minute Travelers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Last Minute Travelers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Last Minute Travelers audience is theflightdeal.com.

Website Composition Index
theflightdeal.com 1.34% 37.16x
scottscheapflights.com 1.28% 34.21x
cheapair.com 1.53% 29.88x
pointswithacrew.com 1.24% 28.36x
greatvaluevacations.com 2.06% 24.91x
cheapflights.com 1.10% 24.18x
travelmarketreport.com 1.33% 22.44x
corepoweryoga.com 1.31% 22.07x
airlinegeeks.com 1.11% 21.35x
skyscanner.net 1.31% 21.34x
Composition Percentage: The overlap percentage between the Last Minute Travelers audience and the Web attribute.
Index: A comparison of the Last Minute Travelers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Last Minute Travelers audience is Smart Travel.

Content Affinity Composition Index
Smart Travel 9.05% 20.45x
Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) 0.13% 20.05x
European Museums, Restaurants & Events 2.13% 18.04x
Mexico Travel 0.34% 15.63x
London Tourism 0.10% 15.52x
Assorted Topics (Elderly, Europe, Viral Media) 0.02% 15.30x
San Francisco Tourism 0.65% 14.97x
Travel Adventure 12.74% 14.79x
Visa & Immigration 0.76% 14.69x
Institutional Investing 1.14% 14.23x
Composition Percentage: The overlap percentage between the Last Minute Travelers audience and the Content Affinity attribute.
Index: A comparison of the Last Minute Travelers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Last Minute Travelers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male