Dstillery Audiences

LAST MINUTE TRAVELERS

Audience Size: 2.8 Million Devices

Explore the Last Minute Travelers Audience

Below you'll find more information about the Last Minute Travelers audience, broken down in different categories based on their digital and physical behaviors. These are 2.8 million unique devices whose actions qualify for the Last Minute Travelers audience.

Dstillery Crafted Audiences

INTERESTS

The Last Minute Travelers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Last Minute Travelers audience is Work Comes First Travelers.

Interest Composition Index
Work Comes First Travelers 33.30% 21.08x
Travel Reward Points Enthusiasts 35.86% 21.08x
Flight and Hotel Shoppers 37.63% 20.68x
Family Adventures Travelers 32.18% 19.31x
Travel Researchers 32.25% 17.64x
Getaways Researchers 21.80% 16.63x
Major Airline Customers 32.73% 16.62x
Discount Flight Searchers 28.90% 16.05x
Men's Shoe Shoppers 28.27% 15.94x
Travel Guide and Review Readers 29.62% 15.72x
Composition Percentage: The overlap percentage between the Last Minute Travelers audience and the Interest attribute.
Index: A comparison of the Last Minute Travelers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Last Minute Travelers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Last Minute Travelers audience is Gap.

Location Composition Index
Gap 0.01% 2.24x
Banana Republic 0.01% 2.18x
Express 0.01% 1.71x
Dressbarn 0.01% 1.55x
Old Navy 0.02% 1.34x
Journeys 0.01% 1.30x
Victoria's Secret 0.01% 1.29x
Mens Wearhouse 0.01% 1.16x
The Childrens Place 0.01% 1.08x
Carhartt 0.09% 0.76x
Composition Percentage: The overlap percentage between the Last Minute Travelers audience and the Location attribute.
Index: A comparison of the Last Minute Travelers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Last Minute Travelers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Last Minute Travelers audience is greatvaluevacations.com.

Website Composition Index
greatvaluevacations.com 1.21% 26.09x
airfarewatchdog.com 14.29% 23.91x
travelcodex.com 2.21% 22.57x
seatguru.com 2.58% 22.52x
tripmasters.com 1.32% 20.91x
coned.com 1.75% 20.72x
momondo.com 1.72% 20.71x
crunchbase.com 1.08% 20.49x
skyscanner.com 17.49% 19.97x
godsavethepoints.com 3.24% 19.88x
Composition Percentage: The overlap percentage between the Last Minute Travelers audience and the Web attribute.
Index: A comparison of the Last Minute Travelers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Last Minute Travelers audience is Smart Travel.

Content Affinity Composition Index
Smart Travel 6.13% 18.19x
Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) 0.15% 17.43x
European Museums, Restaurants & Events 1.28% 16.33x
Apartment & Community Real Estate Researchers 0.07% 15.25x
Institutional Investing 0.71% 14.49x
San Francisco Tourism 0.32% 14.09x
Visa & Immigration 0.61% 13.07x
Travel Adventure 9.00% 12.50x
Startup Investment 3.08% 11.83x
Cosmetics Business 0.23% 11.80x
Composition Percentage: The overlap percentage between the Last Minute Travelers audience and the Content Affinity attribute.
Index: A comparison of the Last Minute Travelers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Last Minute Travelers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male