Dstillery Audiences

LAST MINUTE TRAVELERS

Audience Size: 3.6 Million Devices

Explore the Last Minute Travelers Audience

Below you'll find more information about the Last Minute Travelers audience, broken down in different categories based on their digital and physical behaviors. These are 3.6 million unique devices whose actions qualify for the Last Minute Travelers audience.

Dstillery Crafted Audiences

INTERESTS

The Last Minute Travelers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Last Minute Travelers audience is Travel Reward Points Enthusiasts.

Interest Composition Index
Travel Reward Points Enthusiasts 37.48% 25.65x
Flight and Hotel Shoppers 36.84% 25.51x
Work Comes First Travelers 34.79% 25.32x
Family Adventures Travelers 32.98% 23.09x
Travel Researchers 32.68% 21.86x
Major Airline Customers 32.71% 20.82x
Travel Guide and Review Readers 30.37% 19.65x
Discount Flight Searchers 28.98% 19.10x
Men's Shoe Shoppers 28.21% 18.79x
Executive Travelers 23.10% 18.33x
Composition Percentage: The overlap percentage between the Last Minute Travelers audience and the Interest attribute.
Index: A comparison of the Last Minute Travelers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Last Minute Travelers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Last Minute Travelers audience is Banana Republic.

Location Composition Index
Banana Republic 0.01% 2.24x
White House Black Market 0.01% 2.00x
Chicos 0.01% 1.86x
Victoria's Secret 0.01% 1.34x
Old Navy 0.01% 1.32x
Carhartt 0.08% 0.72x
Composition Percentage: The overlap percentage between the Last Minute Travelers audience and the Location attribute.
Index: A comparison of the Last Minute Travelers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Last Minute Travelers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Last Minute Travelers audience is theflightdeal.com.

Website Composition Index
theflightdeal.com 1.12% 40.57x
cheapair.com 1.20% 33.33x
pointswithacrew.com 1.13% 30.75x
greatvaluevacations.com 1.60% 28.33x
momondo.com 2.14% 25.52x
travelmarketreport.com 1.09% 25.40x
travelcodex.com 2.45% 24.48x
airfarewatchdog.com 17.98% 23.91x
seatguru.com 3.08% 23.89x
skyscanner.net 1.08% 23.56x
Composition Percentage: The overlap percentage between the Last Minute Travelers audience and the Web attribute.
Index: A comparison of the Last Minute Travelers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Last Minute Travelers audience is Smart Travel.

Content Affinity Composition Index
Smart Travel 7.52% 21.63x
European Museums, Restaurants & Events 1.67% 19.60x
Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) 0.12% 19.18x
San Francisco Tourism 0.46% 17.47x
Mexico Travel 0.26% 16.41x
Institutional Investing 0.87% 16.17x
Apartment & Community Real Estate Researchers 0.11% 16.03x
Visa & Immigration 0.67% 15.84x
Travel Adventure 10.72% 15.28x
Philanthropy - Nonprofits 0.38% 13.59x
Composition Percentage: The overlap percentage between the Last Minute Travelers audience and the Content Affinity attribute.
Index: A comparison of the Last Minute Travelers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Last Minute Travelers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male