Explore the Last Minute Travelers Audience
Below you'll find more information about the Last Minute Travelers audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the Last Minute Travelers audience.
INTERESTS
The Last Minute Travelers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Last Minute Travelers audience is Affordable Hotel Bookers.
| Interest | Composition | Index |
| Affordable Hotel Bookers | 86.06% | 89.70x |
| Flight and Hotel Shoppers | 86.10% | 87.33x |
| Discount Flight Searchers | 85.19% | 85.01x |
| Family Adventures Travelers | 8.82% | 75.91x |
| Work Comes First Travelers | 4.37% | 57.48x |
| Moving Services Shoppers | 15.77% | 47.95x |
| Vacation Rental Accommodation Researchers | 52.32% | 42.24x |
| Luxury Hotel Guests | 17.54% | 42.11x |
| Car Rental Shoppers | 43.47% | 39.98x |
| Egypt Trip Planners | 17.96% | 38.94x |
Composition Percentage:
The overlap percentage between the Last Minute Travelers audience and the Interest attribute.
Index: A comparison of the Last Minute Travelers audience to the internet population.
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APPAREL RETAILERS
The Last Minute Travelers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Last Minute Travelers audience is Maurices.
| Location | Composition | Index |
| Maurices | 0.01% | 0.89x |
Composition Percentage:
The overlap percentage between the Last Minute Travelers audience and the Location attribute.
Index: A comparison of the Last Minute Travelers audience to the internet population.
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WEBSITES
The Last Minute Travelers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Last Minute Travelers audience is momondo.com.
| Website | Composition | Index |
| momondo.com | 6.58% | 102.59x |
| cheapoair.com | 7.43% | 99.07x |
| onetravel.com | 1.41% | 96.14x |
| trivago.com | 10.83% | 79.21x |
| priceline.com | 17.50% | 78.48x |
| kayak.com | 39.42% | 69.41x |
| rome2rio.com | 5.19% | 65.64x |
| esky.com | 3.08% | 43.47x |
| consumersearch.com | 1.70% | 37.98x |
| shop411.com | 1.82% | 36.25x |
Composition Percentage:
The overlap percentage between the Last Minute Travelers audience and the Web attribute.
Index: A comparison of the Last Minute Travelers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Last Minute Travelers audience is Discount Travel.
| Content Affinity | Composition | Index |
| Discount Travel | 10.69% | 48.57x |
| European Museums, Restaurants & Events | 0.22% | 28.88x |
| Smart Travel | 0.90% | 26.59x |
| Spam Call Number Searchers | 0.12% | 18.47x |
| Spanish Health & Wellness | 0.79% | 18.33x |
| Caribbean Vacation | 1.01% | 18.24x |
| Travel Adventure | 3.94% | 16.40x |
| Virginia Athletics | 0.10% | 16.10x |
| Spanish Lifestyle & Health | 0.36% | 15.95x |
| Cruise Vacations | 1.59% | 14.22x |
Composition Percentage:
The overlap percentage between the Last Minute Travelers audience and the Content Affinity attribute.
Index: A comparison of the Last Minute Travelers audience to the internet population.
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DEMOGRAPHICS
The Last Minute Travelers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male
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