Dstillery Audiences

LAST MINUTE TRAVELERS

Audience Size: 2.8 Million Devices

Explore the Last Minute Travelers Audience

Below you'll find more information about the Last Minute Travelers audience, broken down in different categories based on their digital and physical behaviors. These are 2.8 million unique devices whose actions qualify for the Last Minute Travelers audience.

Dstillery Crafted Audiences

INTERESTS

The Last Minute Travelers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Last Minute Travelers audience is Travel Reward Points Enthusiasts.

Interest Composition Index
Travel Reward Points Enthusiasts 44.91% 26.97x
Travel Book Readers 30.90% 19.27x
Mens Business Clothes Shoppers 29.20% 19.00x
Restaurant Researchers 30.24% 18.67x
Luxury Travel Researchers 26.13% 18.58x
Major Airline Customers 33.76% 18.24x
Sightseeing Travelers 35.20% 17.93x
United Arab Emirates Trip Planners 33.25% 17.85x
Men's Shoe Shoppers 30.98% 17.81x
New York City Events Researchers 29.87% 17.34x
Composition Percentage: The overlap percentage between the Last Minute Travelers audience and the Interest attribute.
Index: A comparison of the Last Minute Travelers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Last Minute Travelers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Last Minute Travelers audience is Gap.

Location Composition Index
Gap 0.12% 2.28x
LOFT 0.13% 2.23x
H&M 0.10% 1.93x
Lululemon 0.13% 1.91x
Victoria's Secret 0.11% 1.76x
Old Navy 0.11% 1.75x
Jos A. Bank Clothiers 0.30% 1.45x
Mens Wearhouse 0.44% 1.34x
Composition Percentage: The overlap percentage between the Last Minute Travelers audience and the Location attribute.
Index: A comparison of the Last Minute Travelers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Last Minute Travelers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Last Minute Travelers audience is secretflying.com.

Website Composition Index
secretflying.com 1.07% 98.30x
theflightdeal.com 3.98% 72.86x
thepointsguy.com 2.10% 69.32x
gilt.com 2.02% 68.19x
frugaltravelguy.com 2.33% 66.74x
pointswithacrew.com 1.72% 61.73x
sleepinginairports.net 1.09% 61.30x
icelandair.us 1.17% 58.86x
travelskills.com 1.06% 55.92x
rewardexpert.com 2.09% 50.99x
Composition Percentage: The overlap percentage between the Last Minute Travelers audience and the Web attribute.
Index: A comparison of the Last Minute Travelers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Last Minute Travelers audience is Smart Travel.

Content Affinity Composition Index
Smart Travel 15.00% 23.64x
European Museums, Restaurants & Events 5.32% 18.03x
Travel Adventure 23.12% 16.18x
San Francisco Tourism 2.93% 15.48x
Caribbean Vacation 3.70% 13.52x
Higher-End Fashion Brands 1.87% 12.46x
Bags & Luggage 2.52% 12.20x
Men's Dress Shirt Shopping 1.71% 12.19x
Institutional Investing 2.05% 12.18x
NYC Tourist Attractions 12.22% 11.95x
Composition Percentage: The overlap percentage between the Last Minute Travelers audience and the Content Affinity attribute.
Index: A comparison of the Last Minute Travelers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Last Minute Travelers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male