Dstillery Audiences

LAST MINUTE TRAVELERS

Audience Size: 3.3 Million Devices

Explore the Last Minute Travelers Audience

Below you'll find more information about the Last Minute Travelers audience, broken down in different categories based on their digital and physical behaviors. These are 3.3 million unique devices whose actions qualify for the Last Minute Travelers audience.

Dstillery Crafted Audiences

INTERESTS

The Last Minute Travelers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Last Minute Travelers audience is Travel Reward Points Enthusiasts.

Interest Composition Index
Travel Reward Points Enthusiasts 47.99% 29.25x
Mens Business Clothes Shoppers 32.17% 21.30x
Restaurant Researchers 31.61% 20.46x
Travel Book Readers 34.97% 19.59x
Luxury Travel Researchers 27.10% 19.52x
United Arab Emirates Trip Planners 35.31% 19.26x
Sightseeing Travelers 38.10% 19.24x
Men's Shoe Shoppers 34.24% 18.83x
New York City Events Researchers 34.62% 18.44x
Major Airline Customers 39.04% 18.03x
Composition Percentage: The overlap percentage between the Last Minute Travelers audience and the Interest attribute.
Index: A comparison of the Last Minute Travelers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Last Minute Travelers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Last Minute Travelers audience is Joe's Jeans.

Location Composition Index
Joe's Jeans 0.02% 3.89x
Everlane 0.01% 3.78x
Patagonia 0.03% 3.27x
Calvin Klein 0.03% 2.96x
Club Monaco 0.03% 2.89x
Intermix 0.02% 2.78x
Saint Laurent Paris 0.02% 2.74x
Ralph Lauren 0.02% 2.65x
Zara 0.07% 2.59x
Supreme 0.02% 2.50x
Composition Percentage: The overlap percentage between the Last Minute Travelers audience and the Location attribute.
Index: A comparison of the Last Minute Travelers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Last Minute Travelers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Last Minute Travelers audience is theflightdeal.com.

Website Composition Index
theflightdeal.com 3.65% 71.29x
thepointsguy.com 2.31% 69.45x
frugaltravelguy.com 2.28% 67.14x
gilt.com 2.23% 66.98x
sleepinginairports.net 1.22% 60.91x
pointswithacrew.com 1.62% 59.82x
icelandair.us 1.31% 58.99x
travelskills.com 1.05% 58.29x
rewardexpert.com 1.85% 51.55x
travelcodex.com 1.78% 48.74x
Composition Percentage: The overlap percentage between the Last Minute Travelers audience and the Web attribute.
Index: A comparison of the Last Minute Travelers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Last Minute Travelers audience is Smart Travel.

Content Affinity Composition Index
Smart Travel 15.73% 23.69x
Washington D.C. Hotels 0.05% 19.49x
Assorted Topics #11257 (Malta Travel, New Zeeland Online Shopping, Academic Sales) 0.19% 18.31x
European Museums, Restaurants & Events 5.57% 18.16x
Travel Adventure 23.64% 16.52x
San Francisco Tourism 3.18% 15.47x
Mexico Travel 1.12% 13.84x
Meeting Planning & Hotels 1.10% 13.19x
Caribbean Vacation 3.65% 13.16x
Philanthropy - Nonprofits 1.32% 13.10x
Composition Percentage: The overlap percentage between the Last Minute Travelers audience and the Content Affinity attribute.
Index: A comparison of the Last Minute Travelers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Last Minute Travelers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male