Dstillery Audiences

LAST MINUTE TRAVELERS

Audience Size: 3.6 Million Devices

Explore the Last Minute Travelers Audience

Below you'll find more information about the Last Minute Travelers audience, broken down in different categories based on their digital and physical behaviors. These are 3.6 million unique devices whose actions qualify for the Last Minute Travelers audience.

Dstillery Crafted Audiences

INTERESTS

The Last Minute Travelers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Last Minute Travelers audience is Travel Reward Points Enthusiasts.

Interest Composition Index
Travel Reward Points Enthusiasts 43.97% 32.96x
Flight and Hotel Shoppers 37.95% 28.46x
Travel Researchers 36.79% 26.53x
Major Airline Customers 31.90% 25.93x
Travel Guide and Review Readers 35.65% 25.53x
Mens Business Clothes Shoppers 27.62% 24.82x
Travel Book Readers 29.22% 24.10x
Restaurant Researchers 29.91% 23.78x
Luxury Travel Researchers 27.79% 23.55x
United Arab Emirates Trip Planners 33.85% 23.53x
Composition Percentage: The overlap percentage between the Last Minute Travelers audience and the Interest attribute.
Index: A comparison of the Last Minute Travelers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Last Minute Travelers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Last Minute Travelers audience is Supreme.

Location Composition Index
Supreme 0.04% 4.04x
Everlane 0.02% 3.76x
Bonobos 0.22% 2.76x
Uniqlo 0.05% 2.27x
Armani 0.07% 2.26x
Saint Laurent Paris 0.02% 2.13x
Club Monaco 0.03% 2.05x
Patagonia 0.04% 2.02x
Topshop 0.04% 2.00x
Intermix 0.03% 1.88x
Composition Percentage: The overlap percentage between the Last Minute Travelers audience and the Location attribute.
Index: A comparison of the Last Minute Travelers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Last Minute Travelers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Last Minute Travelers audience is theflightdeal.com.

Website Composition Index
theflightdeal.com 2.77% 43.02x
gilt.com 1.03% 39.53x
thepointsguy.com 1.04% 37.40x
frugaltravelguy.com 1.51% 36.84x
pointswithacrew.com 1.38% 36.15x
travelcodex.com 2.08% 29.84x
golastminute.com 1.21% 29.62x
scottscheapflights.com 1.89% 29.56x
rewardexpert.com 1.70% 29.18x
skiplagged.com 2.04% 28.05x
Composition Percentage: The overlap percentage between the Last Minute Travelers audience and the Web attribute.
Index: A comparison of the Last Minute Travelers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Last Minute Travelers audience is Smart Travel.

Content Affinity Composition Index
Smart Travel 12.83% 21.44x
Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) 0.16% 20.00x
Washington D.C. Hotels 0.02% 19.79x
European Museums, Restaurants & Events 4.41% 17.81x
Travel Adventure 20.63% 15.19x
Meeting Planning & Hotels 0.95% 14.47x
San Francisco Tourism 2.18% 14.16x
Mexico Travel 0.72% 13.86x
Caribbean Vacation 4.01% 13.57x
Philanthropy - Nonprofits 1.06% 12.89x
Composition Percentage: The overlap percentage between the Last Minute Travelers audience and the Content Affinity attribute.
Index: A comparison of the Last Minute Travelers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Last Minute Travelers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male