Dstillery Audiences

LAWN & GARDEN ENTHUSIASTS

Audience Size: 3 Million Devices

Explore the Lawn & Garden Enthusiasts Audience

Below you'll find more information about the Lawn & Garden Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the Lawn & Garden Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Lawn & Garden Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Lawn & Garden Enthusiasts audience is Home and Garden TV Fans.

Interest Composition Index
Home and Garden TV Fans 35.89% 37.56x
Bird Watching Enthusiasts 36.25% 34.29x
Organic Food Eaters 40.69% 32.30x
Home Remodelers 49.36% 32.18x
Beekeeping Enthusiasts 51.17% 32.18x
Home Exterior Design Enthusiasts 49.49% 31.99x
Home DIY Enthusiasts 45.18% 31.16x
Country Home Decorators 53.90% 30.43x
HGTV Enthusiasts 50.35% 30.17x
DIYers 51.34% 29.85x
Composition Percentage: The overlap percentage between the Lawn & Garden Enthusiasts audience and the Interest attribute.
Index: A comparison of the Lawn & Garden Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Lawn & Garden Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Lawn & Garden Enthusiasts audience is Talbots.

Location Composition Index
Talbots 0.01% 1.39x
Carhartt 0.22% 1.35x
Jos A. Bank Clothiers 0.01% 1.29x
Lane Bryant 0.01% 1.27x
Gymboree 0.01% 1.24x
Maurices 0.02% 1.19x
Dressbarn 0.01% 1.16x
Old Navy 0.02% 1.09x
Banana Republic 0.01% 1.09x
Chicos 0.01% 1.04x
Composition Percentage: The overlap percentage between the Lawn & Garden Enthusiasts audience and the Location attribute.
Index: A comparison of the Lawn & Garden Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Lawn & Garden Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Lawn & Garden Enthusiasts audience is provenwinners.com.

Website Composition Index
provenwinners.com 2.27% 47.72x
monrovia.com 3.99% 47.42x
gardenia.net 2.39% 44.15x
rareseeds.com 1.10% 43.36x
wildflower.org 2.22% 43.07x
garden.org 13.35% 39.16x
hortmag.com 1.22% 38.42x
finegardening.com 9.86% 36.74x
extension.org 4.96% 36.46x
bluestoneperennials.com 3.85% 33.47x
Composition Percentage: The overlap percentage between the Lawn & Garden Enthusiasts audience and the Web attribute.
Index: A comparison of the Lawn & Garden Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Lawn & Garden Enthusiasts audience is Bird Watching.

Content Affinity Composition Index
Bird Watching 0.71% 21.64x
Lawns & Pest Control 3.42% 20.99x
Homesteading 7.17% 17.57x
Holiday Gifts 0.19% 15.32x
Survival Guides 0.25% 15.12x
Home Decoration - Crafts & Kids 0.42% 14.92x
Plants & Gardening 65.65% 14.74x
Home Remodeling 2.48% 14.17x
Homeschooling 0.16% 13.89x
Holistic Medicine 0.16% 13.77x
Composition Percentage: The overlap percentage between the Lawn & Garden Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Lawn & Garden Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Lawn & Garden Enthusiasts audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female