LAWN & GARDEN ENTHUSIASTS

Audience Size: 2.6 Million Devices

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Explore the Lawn & Garden Enthusiasts Audience

Below you'll find more information about the Lawn & Garden Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the Lawn & Garden Enthusiasts audience.

INTERESTS

The Lawn & Garden Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Lawn & Garden Enthusiasts audience is New Homeowners.

Interest	Composition	Index
New Homeowners	60.15%	29.73x
Eco-Conscious Consumers	43.93%	28.63x
Home Kitchen Chefs	45.49%	27.99x
Bird Watching Enthusiasts	45.25%	27.81x
Home and Garden TV Fans	42.79%	27.19x
Furniture and Appliances Industry	43.98%	26.63x
Bargain Shopping Researchers	37.79%	26.53x
Organic Food Eaters	47.29%	26.45x
Home Design Enthusiasts	42.24%	26.43x
Gourmet Food & Wine Researchers	39.85%	24.28x

Composition Percentage: The overlap percentage between the Lawn & Garden Enthusiasts audience and the Interest attribute.

Index: A comparison of the Lawn & Garden Enthusiasts audience to the internet population.

APPAREL RETAILERS

The Lawn & Garden Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Lawn & Garden Enthusiasts audience is Chicos.

Location	Composition	Index
Chicos	0.04%	1.32x
Carhartt	0.16%	1.13x
Eddie Bauer	0.01%	1.09x
Talbots	0.03%	1.06x
The North Face	0.01%	1.00x
Dressbarn	0.03%	0.99x
Gymboree	0.02%	0.95x
Kate Spade	0.01%	0.93x
Ralph Lauren	0.01%	0.92x
Lane Bryant	0.02%	0.91x

Composition Percentage: The overlap percentage between the Lawn & Garden Enthusiasts audience and the Location attribute.

Index: A comparison of the Lawn & Garden Enthusiasts audience to the internet population.

WEBSITES

The Lawn & Garden Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Lawn & Garden Enthusiasts audience is harvesttotable.com.

Website	Composition	Index
harvesttotable.com	1.72%	110.13x
waysidegardens.com	1.71%	106.37x
greatgardenplants.com	0.44%	106.25x
springhillnursery.com	0.51%	105.56x
whiteflowerfarm.com	0.39%	103.81x
finegardening.com	12.17%	100.18x
dobbies.com	0.29%	99.62x
perennials.com	4.17%	94.60x
brecks.com	0.84%	92.80x
seedsofchange.com	0.28%	92.13x

Composition Percentage: The overlap percentage between the Lawn & Garden Enthusiasts audience and the Web attribute.

Index: A comparison of the Lawn & Garden Enthusiasts audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Lawn & Garden Enthusiasts audience is Bird Watching.

Content Affinity	Composition	Index
Bird Watching	3.96%	26.40x
Lawns & Pest Control	20.73%	23.52x
Assorted Topics #11406 (Animals, Clothing, Events, Education)	0.11%	20.99x
Homesteading	6.22%	20.86x
Plants & Gardening	66.16%	19.90x
DIY Decoration & Furniture	4.75%	17.73x
Home Décor, Furniture, & Decorating	0.11%	17.53x
Home Decoration - Crafts & Kids	3.48%	17.28x
Assorted Topics #11274 (Software Integration, Scrabble, Word Games, Pbs)	0.30%	16.84x
Home Improvement Contractor	4.22%	16.82x

Composition Percentage: The overlap percentage between the Lawn & Garden Enthusiasts audience and the Content Affinity attribute.

Index: A comparison of the Lawn & Garden Enthusiasts audience to the internet population.

DEMOGRAPHICS

The Lawn & Garden Enthusiasts audience resonates most for the following age and income brackets.

Age

65+

Income

$150,000-$249,999