Dstillery Audiences

LAWN & GARDEN ENTHUSIASTS

Audience Size: 1.4 Million Devices

Explore the Lawn & Garden Enthusiasts Audience

Below you'll find more information about the Lawn & Garden Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 1.4 million unique devices whose actions qualify for the Lawn & Garden Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Lawn & Garden Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Lawn & Garden Enthusiasts audience is Home Exterior Design Enthusiasts.

Interest Composition Index
Home Exterior Design Enthusiasts 35.03% 53.79x
Beekeeping Enthusiasts 40.80% 53.25x
Homeowners 28.83% 51.90x
Home and Garden TV Fans 27.19% 50.79x
HGTV Enthusiasts 40.92% 49.34x
Home Remodelers 26.89% 49.17x
Seasonal Recipe Blog Readers 43.23% 47.32x
Home DIY Enthusiasts 28.10% 46.29x
Kitchen & Bathroom Remodelers 29.01% 45.80x
Online Home Decor Shoppers 18.74% 45.27x
Composition Percentage: The overlap percentage between the Lawn & Garden Enthusiasts audience and the Interest attribute.
Index: A comparison of the Lawn & Garden Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Lawn & Garden Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Lawn & Garden Enthusiasts audience is Banana Republic.

Location Composition Index
Banana Republic 0.01% 1.54x
Maurices 0.02% 1.36x
Carhartt 0.14% 1.28x
Old Navy 0.01% 0.87x
Mens Wearhouse 0.01% 0.86x
The Childrens Place 0.01% 0.75x
Victoria's Secret 0.01% 0.69x
Composition Percentage: The overlap percentage between the Lawn & Garden Enthusiasts audience and the Location attribute.
Index: A comparison of the Lawn & Garden Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Lawn & Garden Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Lawn & Garden Enthusiasts audience is pfaf.org.

Website Composition Index
pfaf.org 1.08% 63.84x
perennials.com 1.59% 63.64x
harvesttotable.com 7.53% 60.74x
finegardening.com 14.65% 60.14x
garden.org 14.01% 58.53x
hortmag.com 2.78% 56.86x
backyardgardener.com 1.50% 53.91x
flowerpatchfarmhouse.com 1.96% 51.21x
sheridannurseries.com 1.06% 50.15x
epicgardening.com 7.51% 49.81x
Composition Percentage: The overlap percentage between the Lawn & Garden Enthusiasts audience and the Web attribute.
Index: A comparison of the Lawn & Garden Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Lawn & Garden Enthusiasts audience is Bird Watching.

Content Affinity Composition Index
Bird Watching 0.18% 38.42x
Lawns & Pest Control 0.53% 37.32x
Homesteading 5.62% 30.59x
Canada Shopping - Kitchenware 0.42% 26.26x
Canada Consumer Product Cluster 1.60% 25.07x
Survival Guides 0.19% 24.83x
Vegans & Animal Welfare 0.25% 24.36x
Plants & Gardening 70.45% 23.48x
Home Remodeling 0.88% 22.34x
Furniture & Home Improvement 0.75% 20.15x
Composition Percentage: The overlap percentage between the Lawn & Garden Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Lawn & Garden Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Lawn & Garden Enthusiasts audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female