Explore the Lawn & Garden Enthusiasts Audience
Below you'll find more information about the Lawn & Garden Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the Lawn & Garden Enthusiasts audience.
INTERESTS
The Lawn & Garden Enthusiasts audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Lawn & Garden Enthusiasts audience is New Homeowners.
| Interest | Composition | Index |
| New Homeowners | 59.40% | 32.02x |
| Eco-Conscious Consumers | 44.45% | 30.44x |
| Home Kitchen Chefs | 45.91% | 30.11x |
| Bird Watching Enthusiasts | 46.57% | 29.33x |
| Home and Garden TV Fans | 44.58% | 29.23x |
| Home Design Enthusiasts | 42.76% | 28.74x |
| Bargain Shopping Researchers | 40.99% | 27.80x |
| Organic Food Eaters | 50.42% | 27.73x |
| Gourmet Food & Wine Researchers | 39.49% | 26.92x |
| Online Home Decor Shoppers | 36.35% | 26.14x |
Composition Percentage:
The overlap percentage between the Lawn & Garden Enthusiasts audience and the Interest attribute.
Index: A comparison of the Lawn & Garden Enthusiasts audience to the internet population.
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APPAREL RETAILERS
The Lawn & Garden Enthusiasts audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Lawn & Garden Enthusiasts audience is LL Bean.
| Location | Composition | Index |
| LL Bean | 0.01% | 1.50x |
| Carhartt | 0.18% | 1.11x |
| REI | 0.02% | 1.02x |
| Belk | 0.01% | 1.00x |
| Michael Kors | 0.01% | 0.98x |
| Madewell | 0.01% | 0.96x |
| LOFT | 0.03% | 0.92x |
| Saint Laurent Paris | 0.01% | 0.92x |
| Gymboree | 0.02% | 0.88x |
| Chicos | 0.04% | 0.87x |
Composition Percentage:
The overlap percentage between the Lawn & Garden Enthusiasts audience and the Location attribute.
Index: A comparison of the Lawn & Garden Enthusiasts audience to the internet population.
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WEBSITES
The Lawn & Garden Enthusiasts audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Lawn & Garden Enthusiasts audience is harvesttotable.com.
| Website | Composition | Index |
| harvesttotable.com | 1.31% | 100.62x |
| waysidegardens.com | 1.34% | 97.92x |
| finegardening.com | 9.57% | 93.82x |
| perennials.com | 3.36% | 87.99x |
| hortmag.com | 3.26% | 84.44x |
| bonnieplants.com | 11.89% | 82.97x |
| gardeningblog.net | 1.03% | 80.59x |
| endlesssummerblooms.com | 1.85% | 79.43x |
| bluestoneperennials.com | 3.68% | 77.56x |
| edenbrothers.com | 1.35% | 77.04x |
Composition Percentage:
The overlap percentage between the Lawn & Garden Enthusiasts audience and the Web attribute.
Index: A comparison of the Lawn & Garden Enthusiasts audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Lawn & Garden Enthusiasts audience is Bird Watching.
| Content Affinity | Composition | Index |
| Bird Watching | 3.90% | 28.37x |
| Lawns & Pest Control | 20.16% | 25.30x |
| Plants & Gardening | 64.87% | 21.76x |
| Homesteading | 6.53% | 21.68x |
| Assorted Topics #11406 (Animals, Clothing, Events, Education) | 0.12% | 21.33x |
| Home Décor, Furniture, & Decorating | 0.11% | 20.00x |
| Home Improvement Contractor | 4.03% | 18.66x |
| DIY Decoration & Furniture | 5.18% | 18.41x |
| Home Decoration - Crafts & Kids | 3.71% | 17.95x |
| Assorted Topics #11274 (Software Integration, Scrabble, Word Games, Pbs) | 0.33% | 17.90x |
Composition Percentage:
The overlap percentage between the Lawn & Garden Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Lawn & Garden Enthusiasts audience to the internet population.
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DEMOGRAPHICS
The Lawn & Garden Enthusiasts audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female
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