Dstillery Audiences

LAWN & GARDEN ENTHUSIASTS

Audience Size: 2.7 Million Devices

Explore the Lawn & Garden Enthusiasts Audience

Below you'll find more information about the Lawn & Garden Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 2.7 million unique devices whose actions qualify for the Lawn & Garden Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Lawn & Garden Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Lawn & Garden Enthusiasts audience is Home Exterior Design Enthusiasts.

Interest Composition Index
Home Exterior Design Enthusiasts 49.87% 55.33x
Country Home Decorators 52.96% 52.03x
New Homeowners 57.74% 51.12x
Home Coffee Makers 47.54% 49.81x
Bird Watching Enthusiasts 43.53% 48.50x
Eco-Conscious Consumers 44.67% 46.70x
Home and Garden TV Fans 46.37% 46.41x
Home Kitchen Chefs 45.98% 45.88x
Bargain Shopping Researchers 39.58% 45.17x
Organic Food Eaters 45.88% 44.66x
Composition Percentage: The overlap percentage between the Lawn & Garden Enthusiasts audience and the Interest attribute.
Index: A comparison of the Lawn & Garden Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Lawn & Garden Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Lawn & Garden Enthusiasts audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.26% 1.22x
Mens Wearhouse 0.38% 1.12x
Composition Percentage: The overlap percentage between the Lawn & Garden Enthusiasts audience and the Location attribute.
Index: A comparison of the Lawn & Garden Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Lawn & Garden Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Lawn & Garden Enthusiasts audience is finegardening.com.

Website Composition Index
finegardening.com 7.42% 95.53x
hortmag.com 2.46% 92.96x
bonnieplants.com 8.88% 88.24x
bluestoneperennials.com 3.16% 85.29x
vegetablegardener.com 1.96% 82.04x
edenbrothers.com 1.01% 81.39x
parkseed.com 2.99% 79.03x
extension.umn.edu 7.22% 76.27x
perennials.com 3.51% 76.01x
endlesssummerblooms.com 1.63% 74.42x
Composition Percentage: The overlap percentage between the Lawn & Garden Enthusiasts audience and the Web attribute.
Index: A comparison of the Lawn & Garden Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Lawn & Garden Enthusiasts audience is Bird Watching.

Content Affinity Composition Index
Bird Watching 3.36% 36.08x
Lawns & Pest Control 19.06% 30.13x
Home Improvement Contractor 3.06% 25.90x
Plants & Gardening 64.71% 23.88x
Homesteading 7.20% 23.66x
Holiday Gifts 1.62% 23.46x
Painting & Renovation 6.31% 23.34x
Home Decoration - Crafts & Kids 3.44% 22.99x
DIY Decoration & Furniture 5.44% 22.48x
Discount Shopping 6.51% 20.03x
Composition Percentage: The overlap percentage between the Lawn & Garden Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Lawn & Garden Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Lawn & Garden Enthusiasts audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female