Explore the Lawn & Garden Enthusiasts Audience
Below you'll find more information about the Lawn & Garden Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 2.3 million unique devices whose actions qualify for the Lawn & Garden Enthusiasts audience.
INTERESTS
The Lawn & Garden Enthusiasts audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Lawn & Garden Enthusiasts audience is Home Remodelers.
| Interest | Composition | Index |
| Home Remodelers | 45.50% | 44.50x |
| Home and Garden TV Fans | 46.28% | 44.41x |
| Home Exterior Design Enthusiasts | 47.09% | 43.67x |
| Beekeeping Enthusiasts | 48.89% | 42.76x |
| Country Home Decorators | 50.78% | 41.76x |
| Shelf-Stable Food Content Readers | 28.04% | 41.14x |
| Home DIY Enthusiasts | 42.62% | 40.95x |
| HGTV Enthusiasts | 49.57% | 40.09x |
| Home Custom Bedroom Decorators | 32.86% | 39.85x |
| Custom Home Lighting Shoppers | 32.86% | 39.85x |
Composition Percentage:
The overlap percentage between the Lawn & Garden Enthusiasts audience and the Interest attribute.
Index: A comparison of the Lawn & Garden Enthusiasts audience to the internet population.
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APPAREL RETAILERS
The Lawn & Garden Enthusiasts audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Lawn & Garden Enthusiasts audience is Carhartt.
| Location | Composition | Index |
| Carhartt | 0.05% | 1.15x |
Composition Percentage:
The overlap percentage between the Lawn & Garden Enthusiasts audience and the Location attribute.
Index: A comparison of the Lawn & Garden Enthusiasts audience to the internet population.
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WEBSITES
The Lawn & Garden Enthusiasts audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Lawn & Garden Enthusiasts audience is provenwinners.com.
| Website | Composition | Index |
| provenwinners.com | 1.05% | 67.63x |
| monrovia.com | 1.72% | 67.01x |
| gardenia.net | 1.08% | 62.88x |
| extension.org | 2.11% | 53.12x |
| hortmag.com | 1.16% | 47.72x |
| bluestoneperennials.com | 3.47% | 47.41x |
| garden.org | 10.68% | 46.32x |
| finegardening.com | 10.31% | 45.34x |
| ufseeds.com | 3.81% | 42.89x |
| greenandvibrant.com | 3.47% | 42.88x |
Composition Percentage:
The overlap percentage between the Lawn & Garden Enthusiasts audience and the Web attribute.
Index: A comparison of the Lawn & Garden Enthusiasts audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Lawn & Garden Enthusiasts audience is Bird Watching.
| Content Affinity | Composition | Index |
| Bird Watching | 0.34% | 32.91x |
| Lawns & Pest Control | 1.72% | 31.17x |
| Home Decoration - Crafts & Kids | 0.14% | 26.35x |
| Homesteading | 5.67% | 23.08x |
| Plants & Gardening | 60.62% | 22.25x |
| Canadian Seniors Real Estate Research Cluster | 0.19% | 22.16x |
| Holiday Gifts | 0.06% | 22.16x |
| Assorted Topics (Coupons, Stain Removal, Seafood) | 0.07% | 21.51x |
| Tattoos & Costumes | 0.05% | 20.40x |
| Custom Gifts | 0.30% | 20.19x |
Composition Percentage:
The overlap percentage between the Lawn & Garden Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Lawn & Garden Enthusiasts audience to the internet population.
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DEMOGRAPHICS
The Lawn & Garden Enthusiasts audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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