Dstillery Audiences

LAWN & GARDEN ENTHUSIASTS

Audience Size: 4.2 Million Devices

Explore the Lawn & Garden Enthusiasts Audience

Below you'll find more information about the Lawn & Garden Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 4.2 million unique devices whose actions qualify for the Lawn & Garden Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Lawn & Garden Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Lawn & Garden Enthusiasts audience is Home Remodelers.

Interest Composition Index
Home Remodelers 54.03% 46.55x
Home Exterior Design Enthusiasts 54.57% 45.72x
Country Home Decorators 56.56% 44.89x
Home and Garden TV Fans 53.13% 42.84x
Home Coffee Makers 51.38% 41.97x
Bird Watching Enthusiasts 51.34% 41.41x
New Homeowners 55.59% 40.88x
DIYers 54.04% 40.53x
Bargain Shopping Researchers 46.17% 40.38x
Home DIY Enthusiasts 48.56% 39.73x
Composition Percentage: The overlap percentage between the Lawn & Garden Enthusiasts audience and the Interest attribute.
Index: A comparison of the Lawn & Garden Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Lawn & Garden Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Lawn & Garden Enthusiasts audience is Carhartt.

Location Composition Index
Carhartt 0.30% 1.36x
Talbots 0.03% 1.33x
Chicos 0.04% 1.22x
The North Face 0.01% 1.21x
Eddie Bauer 0.02% 1.20x
White House Black Market 0.04% 1.15x
Buckle 0.03% 1.13x
Jos A. Bank Clothiers 0.03% 1.09x
Gymboree 0.03% 1.07x
Mens Wearhouse 0.05% 1.02x
Composition Percentage: The overlap percentage between the Lawn & Garden Enthusiasts audience and the Location attribute.
Index: A comparison of the Lawn & Garden Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Lawn & Garden Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Lawn & Garden Enthusiasts audience is bonnieplants.com.

Website Composition Index
bonnieplants.com 2.60% 65.68x
parkseed.com 1.02% 61.76x
extension.umn.edu 2.29% 60.36x
perennials.com 1.94% 58.49x
bluestoneperennials.com 1.26% 57.81x
allaboutbirds.org 1.92% 55.45x
finegardening.com 4.24% 51.06x
thetreecenter.com 1.91% 50.22x
prairienursery.com 1.01% 49.11x
provenwinners.com 7.58% 49.08x
Composition Percentage: The overlap percentage between the Lawn & Garden Enthusiasts audience and the Web attribute.
Index: A comparison of the Lawn & Garden Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Lawn & Garden Enthusiasts audience is Bird Watching.

Content Affinity Composition Index
Bird Watching 1.97% 28.08x
Lawns & Pest Control 11.71% 25.27x
Rural Living 0.14% 24.32x
Home Improvement Contractor 1.18% 23.54x
Survival Guides 0.35% 23.29x
Plants & Gardening 51.07% 23.26x
Assorted Topics (Animals, Clothing, Events, Education) 0.06% 23.22x
Homesteading 6.39% 21.66x
England Tourism 0.06% 20.88x
Discount Shopping 2.86% 20.33x
Composition Percentage: The overlap percentage between the Lawn & Garden Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Lawn & Garden Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Lawn & Garden Enthusiasts audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female