Explore the Lawn & Garden Enthusiasts Audience
Below you'll find more information about the Lawn & Garden Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 2.9 million unique devices whose actions qualify for the Lawn & Garden Enthusiasts audience.
INTERESTS
The Lawn & Garden Enthusiasts audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Lawn & Garden Enthusiasts audience is Home Exterior Design Enthusiasts.
| Interest | Composition | Index |
| Home Exterior Design Enthusiasts | 55.02% | 39.32x |
| Home Coffee Makers | 51.43% | 36.61x |
| Country Home Decorators | 57.47% | 36.24x |
| New Homeowners | 60.56% | 36.19x |
| Eco-Conscious Consumers | 45.71% | 34.36x |
| Home Kitchen Chefs | 46.77% | 34.31x |
| Bird Watching Enthusiasts | 46.49% | 34.05x |
| Bargain Shopping Researchers | 43.20% | 32.66x |
| Home Design Enthusiasts | 47.02% | 32.08x |
| Home and Garden TV Fans | 49.42% | 32.05x |
Composition Percentage:
The overlap percentage between the Lawn & Garden Enthusiasts audience and the Interest attribute.
Index: A comparison of the Lawn & Garden Enthusiasts audience to the internet population.
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APPAREL RETAILERS
The Lawn & Garden Enthusiasts audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Lawn & Garden Enthusiasts audience is Express Outlets.
| Location | Composition | Index |
| Express Outlets | 0.00% | 1.28x |
| Chicos | 0.05% | 1.24x |
| Jos A. Bank Clothiers | 0.18% | 1.22x |
| LL Bean | 0.01% | 1.21x |
| Michael Kors | 0.02% | 1.16x |
| Gymboree | 0.03% | 1.16x |
| Carhartt | 0.15% | 1.15x |
| Dressbarn | 0.05% | 1.13x |
| Madewell | 0.02% | 1.09x |
| Belk | 0.01% | 1.09x |
Composition Percentage:
The overlap percentage between the Lawn & Garden Enthusiasts audience and the Location attribute.
Index: A comparison of the Lawn & Garden Enthusiasts audience to the internet population.
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WEBSITES
The Lawn & Garden Enthusiasts audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Lawn & Garden Enthusiasts audience is harvesttotable.com.
| Website | Composition | Index |
| harvesttotable.com | 1.06% | 109.02x |
| waysidegardens.com | 1.09% | 107.46x |
| finegardening.com | 8.09% | 100.65x |
| hortmag.com | 2.71% | 96.20x |
| bonnieplants.com | 9.90% | 93.39x |
| perennials.com | 3.05% | 90.78x |
| edenbrothers.com | 1.13% | 86.54x |
| endlesssummerblooms.com | 1.61% | 86.16x |
| bluestoneperennials.com | 3.37% | 84.41x |
| vegetablegardener.com | 2.18% | 83.23x |
Composition Percentage:
The overlap percentage between the Lawn & Garden Enthusiasts audience and the Web attribute.
Index: A comparison of the Lawn & Garden Enthusiasts audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Lawn & Garden Enthusiasts audience is Bird Watching.
| Content Affinity | Composition | Index |
| Bird Watching | 3.60% | 32.97x |
| Lawns & Pest Control | 19.10% | 29.40x |
| Plants & Gardening | 62.98% | 24.87x |
| Home Décor, Furniture, & Decorating | 0.09% | 24.24x |
| Homesteading | 6.73% | 23.46x |
| Assorted Topics (Animals, Clothing, Events, Education) | 0.12% | 23.34x |
| Home Improvement Contractor | 3.67% | 23.25x |
| Survival Guides | 0.80% | 21.15x |
| Holiday Gifts | 1.81% | 21.09x |
| Rural Living | 0.27% | 20.75x |
Composition Percentage:
The overlap percentage between the Lawn & Garden Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Lawn & Garden Enthusiasts audience to the internet population.
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DEMOGRAPHICS
The Lawn & Garden Enthusiasts audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female
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