Dstillery Audiences

LAWN & GARDEN ENTHUSIASTS

Audience Size: 3.3 Million Devices

Explore the Lawn & Garden Enthusiasts Audience

Below you'll find more information about the Lawn & Garden Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 3.3 million unique devices whose actions qualify for the Lawn & Garden Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Lawn & Garden Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Lawn & Garden Enthusiasts audience is Home Remodelers.

Interest Composition Index
Home Remodelers 46.46% 39.67x
Home Exterior Design Enthusiasts 48.32% 39.03x
Home and Garden TV Fans 47.83% 38.64x
Beekeeping Enthusiasts 49.44% 38.37x
Country Home Decorators 49.74% 37.89x
Bird Watching Enthusiasts 44.88% 36.03x
Home DIY Enthusiasts 45.55% 35.60x
DIYers 49.14% 35.30x
HGTV Enthusiasts 47.98% 34.56x
New Homeowners 49.23% 34.14x
Composition Percentage: The overlap percentage between the Lawn & Garden Enthusiasts audience and the Interest attribute.
Index: A comparison of the Lawn & Garden Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Lawn & Garden Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Lawn & Garden Enthusiasts audience is Carhartt.

Location Composition Index
Carhartt 0.22% 1.51x
Maurices 0.02% 1.34x
Old Navy 0.01% 0.91x
Composition Percentage: The overlap percentage between the Lawn & Garden Enthusiasts audience and the Location attribute.
Index: A comparison of the Lawn & Garden Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Lawn & Garden Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Lawn & Garden Enthusiasts audience is provenwinners.com.

Website Composition Index
provenwinners.com 4.37% 52.26x
monrovia.com 7.69% 51.56x
gardenia.net 4.47% 47.25x
rareseeds.com 2.17% 46.15x
wildflower.org 4.14% 45.60x
walterreeves.com 1.71% 44.24x
hortmag.com 1.59% 37.42x
finegardening.com 10.39% 37.04x
extension.org 9.26% 36.91x
tytyga.com 1.13% 35.73x
Composition Percentage: The overlap percentage between the Lawn & Garden Enthusiasts audience and the Web attribute.
Index: A comparison of the Lawn & Garden Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Lawn & Garden Enthusiasts audience is Bird Watching.

Content Affinity Composition Index
Bird Watching 1.18% 30.02x
Lawns & Pest Control 6.52% 28.66x
Rural Living 0.04% 23.19x
Homesteading 8.32% 22.36x
Holiday Gifts 0.43% 20.10x
Home Decoration - Crafts & Kids 0.95% 20.02x
Painting & Renovation 2.36% 18.32x
Home Remodeling 4.02% 18.27x
Survival Guides 0.33% 18.05x
Homemade Jewelry & Crafts 1.31% 17.88x
Composition Percentage: The overlap percentage between the Lawn & Garden Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Lawn & Garden Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Lawn & Garden Enthusiasts audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female