Dstillery Audiences

LAWN & GARDEN ENTHUSIASTS

Audience Size: 3.5 Million Devices

Explore the Lawn & Garden Enthusiasts Audience

Below you'll find more information about the Lawn & Garden Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 3.5 million unique devices whose actions qualify for the Lawn & Garden Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Lawn & Garden Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Lawn & Garden Enthusiasts audience is Home Remodelers.

Interest Composition Index
Home Remodelers 51.21% 41.36x
Home and Garden TV Fans 50.21% 40.09x
Home Exterior Design Enthusiasts 52.62% 40.07x
Country Home Decorators 54.15% 39.01x
Beekeeping Enthusiasts 49.92% 38.81x
Bird Watching Enthusiasts 48.69% 37.11x
Home DIY Enthusiasts 48.07% 36.37x
DIYers 51.73% 35.70x
Home Coffee Makers 46.46% 35.53x
New Homeowners 51.68% 34.67x
Composition Percentage: The overlap percentage between the Lawn & Garden Enthusiasts audience and the Interest attribute.
Index: A comparison of the Lawn & Garden Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Lawn & Garden Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Lawn & Garden Enthusiasts audience is Carhartt.

Location Composition Index
Carhartt 0.17% 1.50x
Old Navy 0.02% 1.32x
Mens Wearhouse 0.02% 1.00x
Composition Percentage: The overlap percentage between the Lawn & Garden Enthusiasts audience and the Location attribute.
Index: A comparison of the Lawn & Garden Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Lawn & Garden Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Lawn & Garden Enthusiasts audience is perennials.com.

Website Composition Index
perennials.com 1.39% 55.38x
provenwinners.com 5.91% 49.05x
monrovia.com 10.55% 48.64x
southernlivingplants.com 1.29% 47.03x
wilsonbrosgardens.com 1.32% 45.89x
helpfulgardener.com 1.46% 44.36x
gardenia.net 5.96% 43.60x
rareseeds.com 2.92% 43.34x
thetreecenter.com 1.28% 43.30x
walterreeves.com 2.38% 42.54x
Composition Percentage: The overlap percentage between the Lawn & Garden Enthusiasts audience and the Web attribute.
Index: A comparison of the Lawn & Garden Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Lawn & Garden Enthusiasts audience is Bird Watching.

Content Affinity Composition Index
Bird Watching 1.29% 30.31x
Lawns & Pest Control 8.96% 30.13x
Homesteading 6.91% 24.95x
Plants & Gardening 53.97% 24.17x
Home Decoration - Crafts & Kids 1.39% 22.11x
Painting & Renovation 2.64% 20.80x
Rural Living 0.04% 20.79x
Holiday Gifts 0.60% 20.67x
Home Remodeling 5.16% 19.24x
Homemade Jewelry & Crafts 1.68% 18.90x
Composition Percentage: The overlap percentage between the Lawn & Garden Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Lawn & Garden Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Lawn & Garden Enthusiasts audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female