Explore the Lawn & Garden Enthusiasts Audience
Below you'll find more information about the Lawn & Garden Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 4.9 million unique devices whose actions qualify for the Lawn & Garden Enthusiasts audience.
INTERESTS
The Lawn & Garden Enthusiasts audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Lawn & Garden Enthusiasts audience is Home Remodelers.
| Interest | Composition | Index |
| Home Remodelers | 55.54% | 37.83x |
| Home Exterior Design Enthusiasts | 54.53% | 37.22x |
| Country Home Decorators | 56.12% | 36.60x |
| Home and Garden TV Fans | 52.56% | 35.93x |
| Bird Watching Enthusiasts | 49.36% | 34.92x |
| Beekeeping Enthusiasts | 54.66% | 34.58x |
| Home Coffee Makers | 50.26% | 33.99x |
| New Homeowners | 54.65% | 33.26x |
| DIYers | 53.71% | 33.09x |
| Home DIY Enthusiasts | 50.06% | 32.32x |
Composition Percentage:
The overlap percentage between the Lawn & Garden Enthusiasts audience and the Interest attribute.
Index: A comparison of the Lawn & Garden Enthusiasts audience to the internet population.
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APPAREL RETAILERS
The Lawn & Garden Enthusiasts audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Lawn & Garden Enthusiasts audience is REI.
| Location | Composition | Index |
| REI | 0.02% | 1.48x |
| Carhartt | 0.37% | 1.36x |
| Talbots | 0.03% | 1.10x |
| Dressbarn | 0.03% | 1.07x |
| Belk | 0.01% | 1.06x |
| Jos A. Bank Clothiers | 0.03% | 1.03x |
| The North Face | 0.01% | 0.99x |
| Buckle | 0.04% | 0.96x |
| Chicos | 0.04% | 0.96x |
| Lane Bryant | 0.03% | 0.95x |
Composition Percentage:
The overlap percentage between the Lawn & Garden Enthusiasts audience and the Location attribute.
Index: A comparison of the Lawn & Garden Enthusiasts audience to the internet population.
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WEBSITES
The Lawn & Garden Enthusiasts audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Lawn & Garden Enthusiasts audience is bonnieplants.com.
| Website | Composition | Index |
| bonnieplants.com | 1.74% | 47.21x |
| perennials.com | 1.44% | 43.83x |
| extension.umn.edu | 1.54% | 43.81x |
| allaboutbirds.org | 1.20% | 40.53x |
| bluestoneperennials.com | 1.02% | 39.77x |
| provenwinners.com | 5.92% | 38.60x |
| monrovia.com | 10.91% | 37.99x |
| territorialseed.com | 1.02% | 37.31x |
| thetreecenter.com | 1.44% | 37.24x |
| finegardening.com | 3.40% | 36.82x |
Composition Percentage:
The overlap percentage between the Lawn & Garden Enthusiasts audience and the Web attribute.
Index: A comparison of the Lawn & Garden Enthusiasts audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Lawn & Garden Enthusiasts audience is Bird Watching.
| Content Affinity | Composition | Index |
| Bird Watching | 1.80% | 25.87x |
| Lawns & Pest Control | 10.64% | 23.91x |
| Assorted Topics (Animals, Clothing, Events, Education) | 0.05% | 23.20x |
| Plants & Gardening | 49.33% | 22.06x |
| Rural Living | 0.12% | 21.87x |
| Home Improvement Contractor | 0.91% | 21.06x |
| Home Décor, Furniture, & Decorating | 0.02% | 20.91x |
| Survival Guides | 0.33% | 20.60x |
| Homesteading | 6.34% | 20.34x |
| England Tourism | 0.05% | 18.34x |
Composition Percentage:
The overlap percentage between the Lawn & Garden Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Lawn & Garden Enthusiasts audience to the internet population.
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DEMOGRAPHICS
The Lawn & Garden Enthusiasts audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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