Dstillery Audiences

LAWN & GARDEN ENTHUSIASTS

Audience Size: 4 Million Devices

Explore the Lawn & Garden Enthusiasts Audience

Below you'll find more information about the Lawn & Garden Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 4 million unique devices whose actions qualify for the Lawn & Garden Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Lawn & Garden Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Lawn & Garden Enthusiasts audience is Home Remodelers.

Interest Composition Index
Home Remodelers 55.07% 43.33x
Home Exterior Design Enthusiasts 54.23% 42.97x
Country Home Decorators 56.38% 42.30x
Home and Garden TV Fans 52.98% 39.85x
Home Coffee Makers 51.77% 39.22x
New Homeowners 57.15% 38.32x
DIYers 54.36% 38.03x
Bird Watching Enthusiasts 52.58% 37.99x
Bargain Shopping Researchers 45.89% 37.99x
Home DIY Enthusiasts 48.29% 37.18x
Composition Percentage: The overlap percentage between the Lawn & Garden Enthusiasts audience and the Interest attribute.
Index: A comparison of the Lawn & Garden Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Lawn & Garden Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Lawn & Garden Enthusiasts audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.30% 1.30x
Buckle 0.30% 1.26x
White House Black Market 0.37% 1.23x
Mens Wearhouse 0.47% 1.22x
Johnston and Murphy 0.52% 1.11x
Bonobos 0.08% 1.08x
Belk 0.01% 1.07x
Chicos 0.05% 1.02x
Talbots 0.03% 1.00x
Dressbarn 0.04% 0.92x
Composition Percentage: The overlap percentage between the Lawn & Garden Enthusiasts audience and the Location attribute.
Index: A comparison of the Lawn & Garden Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Lawn & Garden Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Lawn & Garden Enthusiasts audience is bonnieplants.com.

Website Composition Index
bonnieplants.com 3.48% 64.43x
bluestoneperennials.com 1.39% 61.76x
parkseed.com 1.34% 60.24x
extension.umn.edu 3.04% 58.59x
perennials.com 2.35% 55.93x
jacksonandperkins.com 1.06% 55.90x
allaboutbirds.org 2.47% 53.68x
motherearthnews.com 1.07% 53.36x
almostedenplants.com 1.08% 52.67x
finegardening.com 4.72% 50.79x
Composition Percentage: The overlap percentage between the Lawn & Garden Enthusiasts audience and the Web attribute.
Index: A comparison of the Lawn & Garden Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Lawn & Garden Enthusiasts audience is Bird Watching.

Content Affinity Composition Index
Bird Watching 2.11% 25.38x
Lawns & Pest Control 12.46% 22.62x
Assorted Topics (Animals, Clothing, Events, Education) 0.06% 21.55x
Survival Guides 0.39% 21.52x
Rural Living 0.15% 21.33x
Home Improvement Contractor 1.37% 21.01x
Plants & Gardening 52.50% 20.57x
Painting & Renovation 3.36% 19.86x
England Tourism 0.07% 19.62x
Homesteading 6.36% 19.25x
Composition Percentage: The overlap percentage between the Lawn & Garden Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Lawn & Garden Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Lawn & Garden Enthusiasts audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female