Explore the Lawn & Garden Enthusiasts Audience
Below you'll find more information about the Lawn & Garden Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 3.5 million unique devices whose actions qualify for the Lawn & Garden Enthusiasts audience.
INTERESTS
The Lawn & Garden Enthusiasts audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Lawn & Garden Enthusiasts audience is Home Remodelers.
| Interest | Composition | Index |
| Home Remodelers | 51.21% | 41.36x |
| Home and Garden TV Fans | 50.21% | 40.09x |
| Home Exterior Design Enthusiasts | 52.62% | 40.07x |
| Country Home Decorators | 54.15% | 39.01x |
| Beekeeping Enthusiasts | 49.92% | 38.81x |
| Bird Watching Enthusiasts | 48.69% | 37.11x |
| Home DIY Enthusiasts | 48.07% | 36.37x |
| DIYers | 51.73% | 35.70x |
| Home Coffee Makers | 46.46% | 35.53x |
| New Homeowners | 51.68% | 34.67x |
Composition Percentage:
The overlap percentage between the Lawn & Garden Enthusiasts audience and the Interest attribute.
Index: A comparison of the Lawn & Garden Enthusiasts audience to the internet population.
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APPAREL RETAILERS
The Lawn & Garden Enthusiasts audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Lawn & Garden Enthusiasts audience is Carhartt.
| Location | Composition | Index |
| Carhartt | 0.17% | 1.50x |
| Old Navy | 0.02% | 1.32x |
| Mens Wearhouse | 0.02% | 1.00x |
Composition Percentage:
The overlap percentage between the Lawn & Garden Enthusiasts audience and the Location attribute.
Index: A comparison of the Lawn & Garden Enthusiasts audience to the internet population.
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WEBSITES
The Lawn & Garden Enthusiasts audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Lawn & Garden Enthusiasts audience is perennials.com.
| Website | Composition | Index |
| perennials.com | 1.39% | 55.38x |
| provenwinners.com | 5.91% | 49.05x |
| monrovia.com | 10.55% | 48.64x |
| southernlivingplants.com | 1.29% | 47.03x |
| wilsonbrosgardens.com | 1.32% | 45.89x |
| helpfulgardener.com | 1.46% | 44.36x |
| gardenia.net | 5.96% | 43.60x |
| rareseeds.com | 2.92% | 43.34x |
| thetreecenter.com | 1.28% | 43.30x |
| walterreeves.com | 2.38% | 42.54x |
Composition Percentage:
The overlap percentage between the Lawn & Garden Enthusiasts audience and the Web attribute.
Index: A comparison of the Lawn & Garden Enthusiasts audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Lawn & Garden Enthusiasts audience is Bird Watching.
| Content Affinity | Composition | Index |
| Bird Watching | 1.29% | 30.31x |
| Lawns & Pest Control | 8.96% | 30.13x |
| Homesteading | 6.91% | 24.95x |
| Plants & Gardening | 53.97% | 24.17x |
| Home Decoration - Crafts & Kids | 1.39% | 22.11x |
| Painting & Renovation | 2.64% | 20.80x |
| Rural Living | 0.04% | 20.79x |
| Holiday Gifts | 0.60% | 20.67x |
| Home Remodeling | 5.16% | 19.24x |
| Homemade Jewelry & Crafts | 1.68% | 18.90x |
Composition Percentage:
The overlap percentage between the Lawn & Garden Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Lawn & Garden Enthusiasts audience to the internet population.
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DEMOGRAPHICS
The Lawn & Garden Enthusiasts audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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