Dstillery Audiences

LAWN & GARDEN ENTHUSIASTS

Audience Size: 2.3 Million Devices

Explore the Lawn & Garden Enthusiasts Audience

Below you'll find more information about the Lawn & Garden Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 2.3 million unique devices whose actions qualify for the Lawn & Garden Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Lawn & Garden Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Lawn & Garden Enthusiasts audience is Home Remodelers.

Interest Composition Index
Home Remodelers 45.50% 44.50x
Home and Garden TV Fans 46.28% 44.41x
Home Exterior Design Enthusiasts 47.09% 43.67x
Beekeeping Enthusiasts 48.89% 42.76x
Country Home Decorators 50.78% 41.76x
Shelf-Stable Food Content Readers 28.04% 41.14x
Home DIY Enthusiasts 42.62% 40.95x
HGTV Enthusiasts 49.57% 40.09x
Home Custom Bedroom Decorators 32.86% 39.85x
Custom Home Lighting Shoppers 32.86% 39.85x
Composition Percentage: The overlap percentage between the Lawn & Garden Enthusiasts audience and the Interest attribute.
Index: A comparison of the Lawn & Garden Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Lawn & Garden Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Lawn & Garden Enthusiasts audience is Carhartt.

Location Composition Index
Carhartt 0.05% 1.15x
Composition Percentage: The overlap percentage between the Lawn & Garden Enthusiasts audience and the Location attribute.
Index: A comparison of the Lawn & Garden Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Lawn & Garden Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Lawn & Garden Enthusiasts audience is provenwinners.com.

Website Composition Index
provenwinners.com 1.05% 67.63x
monrovia.com 1.72% 67.01x
gardenia.net 1.08% 62.88x
extension.org 2.11% 53.12x
hortmag.com 1.16% 47.72x
bluestoneperennials.com 3.47% 47.41x
garden.org 10.68% 46.32x
finegardening.com 10.31% 45.34x
ufseeds.com 3.81% 42.89x
greenandvibrant.com 3.47% 42.88x
Composition Percentage: The overlap percentage between the Lawn & Garden Enthusiasts audience and the Web attribute.
Index: A comparison of the Lawn & Garden Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Lawn & Garden Enthusiasts audience is Bird Watching.

Content Affinity Composition Index
Bird Watching 0.34% 32.91x
Lawns & Pest Control 1.72% 31.17x
Home Decoration - Crafts & Kids 0.14% 26.35x
Homesteading 5.67% 23.08x
Plants & Gardening 60.62% 22.25x
Canadian Seniors Real Estate Research Cluster 0.19% 22.16x
Holiday Gifts 0.06% 22.16x
Assorted Topics (Coupons, Stain Removal, Seafood) 0.07% 21.51x
Tattoos & Costumes 0.05% 20.40x
Custom Gifts 0.30% 20.19x
Composition Percentage: The overlap percentage between the Lawn & Garden Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Lawn & Garden Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Lawn & Garden Enthusiasts audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female