Dstillery Audiences

LAWN & GARDEN ENTHUSIASTS

Audience Size: 2.6 Million Devices

Explore the Lawn & Garden Enthusiasts Audience

Below you'll find more information about the Lawn & Garden Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the Lawn & Garden Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Lawn & Garden Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Lawn & Garden Enthusiasts audience is New Homeowners.

Interest Composition Index
New Homeowners 60.15% 29.73x
Eco-Conscious Consumers 43.93% 28.63x
Home Kitchen Chefs 45.49% 27.99x
Bird Watching Enthusiasts 45.25% 27.81x
Home and Garden TV Fans 42.79% 27.19x
Furniture and Appliances Industry 43.98% 26.63x
Bargain Shopping Researchers 37.79% 26.53x
Organic Food Eaters 47.29% 26.45x
Home Design Enthusiasts 42.24% 26.43x
Gourmet Food & Wine Researchers 39.85% 24.28x
Composition Percentage: The overlap percentage between the Lawn & Garden Enthusiasts audience and the Interest attribute.
Index: A comparison of the Lawn & Garden Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Lawn & Garden Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Lawn & Garden Enthusiasts audience is Chicos.

Location Composition Index
Chicos 0.04% 1.32x
Carhartt 0.16% 1.13x
Eddie Bauer 0.01% 1.09x
Talbots 0.03% 1.06x
The North Face 0.01% 1.00x
Dressbarn 0.03% 0.99x
Gymboree 0.02% 0.95x
Kate Spade 0.01% 0.93x
Ralph Lauren 0.01% 0.92x
Lane Bryant 0.02% 0.91x
Composition Percentage: The overlap percentage between the Lawn & Garden Enthusiasts audience and the Location attribute.
Index: A comparison of the Lawn & Garden Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Lawn & Garden Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Lawn & Garden Enthusiasts audience is harvesttotable.com.

Website Composition Index
harvesttotable.com 1.72% 110.13x
waysidegardens.com 1.71% 106.37x
greatgardenplants.com 0.44% 106.25x
springhillnursery.com 0.51% 105.56x
whiteflowerfarm.com 0.39% 103.81x
finegardening.com 12.17% 100.18x
dobbies.com 0.29% 99.62x
perennials.com 4.17% 94.60x
brecks.com 0.84% 92.80x
seedsofchange.com 0.28% 92.13x
Composition Percentage: The overlap percentage between the Lawn & Garden Enthusiasts audience and the Web attribute.
Index: A comparison of the Lawn & Garden Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Lawn & Garden Enthusiasts audience is Bird Watching.

Content Affinity Composition Index
Bird Watching 3.96% 26.40x
Lawns & Pest Control 20.73% 23.52x
Assorted Topics #11406 (Animals, Clothing, Events, Education) 0.11% 20.99x
Homesteading 6.22% 20.86x
Plants & Gardening 66.16% 19.90x
DIY Decoration & Furniture 4.75% 17.73x
Home Décor, Furniture, & Decorating 0.11% 17.53x
Home Decoration - Crafts & Kids 3.48% 17.28x
Assorted Topics #11274 (Software Integration, Scrabble, Word Games, Pbs) 0.30% 16.84x
Home Improvement Contractor 4.22% 16.82x
Composition Percentage: The overlap percentage between the Lawn & Garden Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Lawn & Garden Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Lawn & Garden Enthusiasts audience resonates most for the following age and income brackets.
Age
65+
Income
$150,000-$249,999