Dstillery Audiences

LAWN & GARDEN ENTHUSIASTS

Audience Size: 3.2 Million Devices

Explore the Lawn & Garden Enthusiasts Audience

Below you'll find more information about the Lawn & Garden Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 3.2 million unique devices whose actions qualify for the Lawn & Garden Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Lawn & Garden Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Lawn & Garden Enthusiasts audience is Home and Garden TV Fans.

Interest Composition Index
Home and Garden TV Fans 44.79% 40.29x
Home Remodelers 43.29% 40.04x
Home Exterior Design Enthusiasts 45.93% 39.62x
Beekeeping Enthusiasts 47.78% 39.11x
Shelf-Stable Food Content Readers 25.41% 38.61x
Home DIY Enthusiasts 40.75% 37.49x
Country Home Decorators 50.02% 37.04x
Kitchen & Bathroom Remodelers 43.41% 36.89x
HGTV Enthusiasts 50.23% 36.64x
Home Design Enthusiasts 37.19% 35.45x
Composition Percentage: The overlap percentage between the Lawn & Garden Enthusiasts audience and the Interest attribute.
Index: A comparison of the Lawn & Garden Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Lawn & Garden Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Lawn & Garden Enthusiasts audience is Eddie Bauer.

Location Composition Index
Eddie Bauer 0.01% 1.70x
Talbots 0.01% 1.47x
Gymboree 0.01% 1.27x
American Eagle Outfitters 0.01% 1.16x
Carhartt 0.16% 1.09x
LOFT 0.01% 1.08x
White House Black Market 0.01% 0.99x
Gap 0.01% 0.99x
Maurices 0.02% 0.95x
Chicos 0.01% 0.94x
Composition Percentage: The overlap percentage between the Lawn & Garden Enthusiasts audience and the Location attribute.
Index: A comparison of the Lawn & Garden Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Lawn & Garden Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Lawn & Garden Enthusiasts audience is bluestoneperennials.com.

Website Composition Index
bluestoneperennials.com 2.72% 54.35x
ufseeds.com 2.79% 45.95x
hortmag.com 1.49% 45.34x
greenandvibrant.com 2.56% 44.03x
finegardening.com 13.67% 43.88x
garden.org 14.49% 42.89x
backyardgardener.com 1.16% 41.26x
harvesttotable.com 10.80% 39.72x
mountaincrestgardens.com 1.08% 38.60x
springhillnursery.com 9.77% 37.40x
Composition Percentage: The overlap percentage between the Lawn & Garden Enthusiasts audience and the Web attribute.
Index: A comparison of the Lawn & Garden Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Lawn & Garden Enthusiasts audience is Bird Watching.

Content Affinity Composition Index
Bird Watching 0.27% 31.43x
Lawns & Pest Control 1.42% 29.12x
Home Decoration - Crafts & Kids 0.06% 23.80x
Survival Guides 0.25% 23.40x
Homesteading 6.07% 21.49x
Tattoos & Costumes 0.05% 21.14x
Custom Gifts 0.18% 21.03x
Organic Beauty & Skincare Products 0.20% 19.85x
Canada Shopping - General Commerce 0.45% 18.76x
DIY Decoration & Furniture 3.69% 18.54x
Composition Percentage: The overlap percentage between the Lawn & Garden Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Lawn & Garden Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Lawn & Garden Enthusiasts audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female