Dstillery Audiences

LAWN & GARDEN ENTHUSIASTS

Audience Size: 2.1 Million Devices

Explore the Lawn & Garden Enthusiasts Audience

Below you'll find more information about the Lawn & Garden Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 2.1 million unique devices whose actions qualify for the Lawn & Garden Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Lawn & Garden Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Lawn & Garden Enthusiasts audience is Home Exterior Design Enthusiasts.

Interest Composition Index
Home Exterior Design Enthusiasts 53.70% 39.89x
Home Remodelers 55.48% 39.04x
Country Home Decorators 53.74% 38.34x
New Homeowners 57.35% 37.17x
Home Coffee Makers 48.58% 35.32x
Bird Watching Enthusiasts 47.41% 34.54x
DIYers 53.74% 34.36x
Home Custom Bedroom Decorators 42.55% 33.65x
Home and Garden TV Fans 49.63% 33.61x
Custom Home Lighting Shoppers 42.67% 33.30x
Composition Percentage: The overlap percentage between the Lawn & Garden Enthusiasts audience and the Interest attribute.
Index: A comparison of the Lawn & Garden Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Lawn & Garden Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Lawn & Garden Enthusiasts audience is Belk.

Location Composition Index
Belk 0.02% 1.68x
LL Bean 0.01% 1.51x
Express Outlets 0.01% 1.31x
Jos A. Bank Clothiers 0.32% 1.20x
Buckle 0.18% 1.15x
Mens Wearhouse 0.48% 1.09x
Talbots 0.05% 1.07x
Johnston and Murphy 0.13% 1.06x
Eddie Bauer 0.03% 1.01x
Ann Taylor 0.03% 1.00x
Composition Percentage: The overlap percentage between the Lawn & Garden Enthusiasts audience and the Location attribute.
Index: A comparison of the Lawn & Garden Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Lawn & Garden Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Lawn & Garden Enthusiasts audience is finegardening.com.

Website Composition Index
finegardening.com 7.43% 88.03x
hortmag.com 2.46% 86.22x
bonnieplants.com 8.77% 80.91x
bluestoneperennials.com 3.19% 80.37x
vegetablegardener.com 1.95% 77.51x
parkseed.com 3.00% 73.61x
pfaf.org 1.17% 71.10x
extension.umn.edu 7.12% 70.32x
gardeningblog.net 1.01% 68.39x
jacksonandperkins.com 2.37% 67.73x
Composition Percentage: The overlap percentage between the Lawn & Garden Enthusiasts audience and the Web attribute.
Index: A comparison of the Lawn & Garden Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Lawn & Garden Enthusiasts audience is Bird Watching.

Content Affinity Composition Index
Bird Watching 3.88% 26.98x
Lawns & Pest Control 21.14% 23.36x
Home Décor, Furniture, & Decorating 0.05% 21.31x
Home Improvement Contractor 2.83% 20.69x
Assorted Topics (Animals, Clothing, Events, Education) 0.11% 19.78x
Painting & Renovation 6.16% 19.39x
Rural Living 0.24% 19.26x
Survival Guides 0.77% 18.73x
Homesteading 8.07% 18.62x
Home Decoration - Crafts & Kids 3.50% 18.50x
Composition Percentage: The overlap percentage between the Lawn & Garden Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Lawn & Garden Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Lawn & Garden Enthusiasts audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female