Explore the Lawn & Garden Enthusiasts Audience
Below you'll find more information about the Lawn & Garden Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 2.1 million unique devices whose actions qualify for the Lawn & Garden Enthusiasts audience.
INTERESTS
The Lawn & Garden Enthusiasts audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Lawn & Garden Enthusiasts audience is Home and Garden TV Fans.
| Interest | Composition | Index |
| Home and Garden TV Fans | 40.67% | 50.02x |
| Home Exterior Design Enthusiasts | 44.51% | 48.85x |
| Beekeeping Enthusiasts | 45.29% | 48.44x |
| Home Remodelers | 38.43% | 48.42x |
| Shelf-Stable Food Content Readers | 23.67% | 46.36x |
| Home DIY Enthusiasts | 39.47% | 45.57x |
| Country Home Decorators | 48.84% | 45.45x |
| HGTV Enthusiasts | 47.46% | 44.85x |
| Kitchen & Bathroom Remodelers | 40.12% | 44.09x |
| Online Home Decor Shoppers | 32.06% | 43.25x |
Composition Percentage:
The overlap percentage between the Lawn & Garden Enthusiasts audience and the Interest attribute.
Index: A comparison of the Lawn & Garden Enthusiasts audience to the internet population.
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APPAREL RETAILERS
The Lawn & Garden Enthusiasts audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Lawn & Garden Enthusiasts audience is Maurices.
| Location | Composition | Index |
| Maurices | 0.04% | 1.28x |
| Dressbarn | 0.02% | 1.16x |
| Carhartt | 0.19% | 1.14x |
| American Eagle Outfitters | 0.02% | 1.08x |
| Banana Republic | 0.01% | 1.06x |
| Gap | 0.01% | 1.03x |
| Zumiez | 0.01% | 1.01x |
| Gymboree | 0.01% | 0.99x |
| Express | 0.02% | 0.99x |
| Mens Wearhouse | 0.02% | 0.99x |
Composition Percentage:
The overlap percentage between the Lawn & Garden Enthusiasts audience and the Location attribute.
Index: A comparison of the Lawn & Garden Enthusiasts audience to the internet population.
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WEBSITES
The Lawn & Garden Enthusiasts audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Lawn & Garden Enthusiasts audience is bluestoneperennials.com.
| Website | Composition | Index |
| bluestoneperennials.com | 1.97% | 64.70x |
| ufseeds.com | 1.89% | 53.32x |
| hortmag.com | 1.43% | 52.00x |
| greenandvibrant.com | 1.72% | 50.59x |
| finegardening.com | 14.12% | 50.42x |
| garden.org | 13.79% | 50.33x |
| harvesttotable.com | 9.78% | 48.43x |
| backyardgardener.com | 1.20% | 46.94x |
| pfaf.org | 1.71% | 46.75x |
| springhillnursery.com | 9.42% | 44.28x |
Composition Percentage:
The overlap percentage between the Lawn & Garden Enthusiasts audience and the Web attribute.
Index: A comparison of the Lawn & Garden Enthusiasts audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Lawn & Garden Enthusiasts audience is Lawns & Pest Control.
| Content Affinity | Composition | Index |
| Lawns & Pest Control | 1.02% | 33.51x |
| Bird Watching | 0.22% | 33.27x |
| Canada Shopping - General Commerce | 0.22% | 25.71x |
| Homesteading | 6.05% | 24.91x |
| Organic Beauty & Skincare Products | 0.14% | 22.85x |
| Survival Guides | 0.22% | 22.56x |
| Canada Shopping - Kitchenware | 0.52% | 22.16x |
| Plants & Gardening | 69.66% | 21.83x |
| Home Remodeling | 1.29% | 21.45x |
| DIY Decoration & Furniture | 3.73% | 20.53x |
Composition Percentage:
The overlap percentage between the Lawn & Garden Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Lawn & Garden Enthusiasts audience to the internet population.
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DEMOGRAPHICS
The Lawn & Garden Enthusiasts audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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