Dstillery Audiences

LAWN & GARDEN ENTHUSIASTS

Audience Size: 2.3 Million Devices

Explore the Lawn & Garden Enthusiasts Audience

Below you'll find more information about the Lawn & Garden Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 2.3 million unique devices whose actions qualify for the Lawn & Garden Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Lawn & Garden Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Lawn & Garden Enthusiasts audience is Home Remodelers.

Interest Composition Index
Home Remodelers 45.74% 49.24x
Home and Garden TV Fans 47.33% 48.68x
Beekeeping Enthusiasts 48.17% 48.64x
Home Exterior Design Enthusiasts 47.72% 48.12x
Home DIY Enthusiasts 45.79% 45.43x
Country Home Decorators 52.75% 45.27x
Home Design Enthusiasts 39.67% 43.92x
Home Kitchen Chefs 44.05% 43.84x
DIYers 50.12% 43.79x
Home Custom Bedroom Decorators 33.73% 43.53x
Composition Percentage: The overlap percentage between the Lawn & Garden Enthusiasts audience and the Interest attribute.
Index: A comparison of the Lawn & Garden Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Lawn & Garden Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Lawn & Garden Enthusiasts audience is Mens Wearhouse.

Location Composition Index
Mens Wearhouse 0.01% 1.36x
Carhartt 0.12% 1.17x
Old Navy 0.01% 1.02x
Maurices 0.01% 1.01x
Victoria's Secret 0.01% 0.60x
Composition Percentage: The overlap percentage between the Lawn & Garden Enthusiasts audience and the Location attribute.
Index: A comparison of the Lawn & Garden Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Lawn & Garden Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Lawn & Garden Enthusiasts audience is provenwinners.com.

Website Composition Index
provenwinners.com 1.67% 67.17x
monrovia.com 2.86% 66.75x
gardenia.net 1.73% 62.29x
wildflower.org 1.59% 60.77x
garden.org 10.89% 56.47x
hortmag.com 1.08% 52.42x
extension.org 3.53% 51.99x
finegardening.com 9.15% 49.90x
bluestoneperennials.com 3.42% 47.68x
monarchbutterflygarden.net 1.43% 45.28x
Composition Percentage: The overlap percentage between the Lawn & Garden Enthusiasts audience and the Web attribute.
Index: A comparison of the Lawn & Garden Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Lawn & Garden Enthusiasts audience is Bird Watching.

Content Affinity Composition Index
Bird Watching 0.56% 35.49x
Lawns & Pest Control 2.52% 32.50x
Homesteading 6.55% 26.57x
Plants & Gardening 61.88% 24.59x
Home Decoration - Crafts & Kids 0.24% 23.33x
Homeschooling 0.12% 21.97x
Home Remodeling 1.99% 21.77x
Survival Guides 0.25% 21.55x
Organic Beauty & Skincare Products 0.45% 21.05x
Painting & Renovation 1.26% 19.64x
Composition Percentage: The overlap percentage between the Lawn & Garden Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Lawn & Garden Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Lawn & Garden Enthusiasts audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female