Explore the Lawn & Garden Enthusiasts Audience
Below you'll find more information about the Lawn & Garden Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 1.3 million unique devices whose actions qualify for the Lawn & Garden Enthusiasts audience.
INTERESTS
The Lawn & Garden Enthusiasts audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Lawn & Garden Enthusiasts audience is Beekeeping Enthusiasts.
| Interest | Composition | Index |
| Beekeeping Enthusiasts | 37.40% | 55.97x |
| Seasonal Recipe Blog Readers | 45.07% | 47.85x |
| Home Exterior Design Enthusiasts | 20.73% | 47.54x |
| Seasonal Lifestyle Blog Readers | 46.53% | 46.51x |
| Sustainable Lifestyle Enthusiasts | 47.41% | 44.64x |
| Organic Food Eaters | 47.88% | 44.30x |
| Home Remodelers | 18.52% | 39.58x |
| HGTV Enthusiasts | 27.87% | 38.78x |
| Home and Garden TV Fans | 13.38% | 38.01x |
| Eco-Conscious Consumers | 13.22% | 37.49x |
Composition Percentage:
The overlap percentage between the Lawn & Garden Enthusiasts audience and the Interest attribute.
Index: A comparison of the Lawn & Garden Enthusiasts audience to the internet population.
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APPAREL RETAILERS
The Lawn & Garden Enthusiasts audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Lawn & Garden Enthusiasts audience is Gap.
| Location | Composition | Index |
| Gap | 0.01% | 1.55x |
| Maurices | 0.04% | 1.49x |
| White House Black Market | 0.02% | 1.41x |
| LOFT | 0.01% | 1.35x |
| Zumiez | 0.02% | 1.22x |
| Chicos | 0.01% | 1.18x |
| Express | 0.02% | 1.18x |
| Old Navy | 0.02% | 1.10x |
| Talbots | 0.01% | 1.05x |
| Journeys | 0.02% | 1.04x |
Composition Percentage:
The overlap percentage between the Lawn & Garden Enthusiasts audience and the Location attribute.
Index: A comparison of the Lawn & Garden Enthusiasts audience to the internet population.
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WEBSITES
The Lawn & Garden Enthusiasts audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Lawn & Garden Enthusiasts audience is modandmint.com.
| Website | Composition | Index |
| modandmint.com | 1.46% | 72.94x |
| backyardgardener.com | 1.75% | 71.86x |
| flowerpatchfarmhouse.com | 2.05% | 70.97x |
| journeywithjill.net | 1.27% | 67.05x |
| drought-smart-plants.com | 1.17% | 66.65x |
| hortmag.com | 3.08% | 66.55x |
| natalielinda.com | 1.50% | 66.18x |
| plantinstructions.com | 1.56% | 65.94x |
| creativevegetablegardener.com | 1.24% | 65.90x |
| sproutsandstems.com | 1.10% | 65.72x |
Composition Percentage:
The overlap percentage between the Lawn & Garden Enthusiasts audience and the Web attribute.
Index: A comparison of the Lawn & Garden Enthusiasts audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Lawn & Garden Enthusiasts audience is Lawns & Pest Control.
| Content Affinity | Composition | Index |
| Lawns & Pest Control | 0.54% | 36.46x |
| Homesteading | 5.08% | 27.76x |
| Survival Guides | 0.14% | 27.46x |
| Canada Shopping - Kitchenware | 0.29% | 25.85x |
| Plants & Gardening | 74.35% | 23.38x |
| Vegans & Animal Welfare | 0.16% | 21.97x |
| Canada Consumer Product Cluster | 0.98% | 19.46x |
| Home Decoration - Remodeling & Outdoors | 19.28% | 17.88x |
| Assorted Topics (Life Hacks, Housekeeping, Health Tips) | 5.46% | 16.86x |
| Natural Diet & Supplement Researchers | 0.12% | 15.98x |
Composition Percentage:
The overlap percentage between the Lawn & Garden Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Lawn & Garden Enthusiasts audience to the internet population.
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DEMOGRAPHICS
The Lawn & Garden Enthusiasts audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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