Explore the Lawn & Garden Enthusiasts Audience
Below you'll find more information about the Lawn & Garden Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 2.1 million unique devices whose actions qualify for the Lawn & Garden Enthusiasts audience.
INTERESTS
The Lawn & Garden Enthusiasts audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Lawn & Garden Enthusiasts audience is Home Exterior Design Enthusiasts.
| Interest | Composition | Index |
| Home Exterior Design Enthusiasts | 53.70% | 39.89x |
| Home Remodelers | 55.48% | 39.04x |
| Country Home Decorators | 53.74% | 38.34x |
| New Homeowners | 57.35% | 37.17x |
| Home Coffee Makers | 48.58% | 35.32x |
| Bird Watching Enthusiasts | 47.41% | 34.54x |
| DIYers | 53.74% | 34.36x |
| Home Custom Bedroom Decorators | 42.55% | 33.65x |
| Home and Garden TV Fans | 49.63% | 33.61x |
| Custom Home Lighting Shoppers | 42.67% | 33.30x |
Composition Percentage:
The overlap percentage between the Lawn & Garden Enthusiasts audience and the Interest attribute.
Index: A comparison of the Lawn & Garden Enthusiasts audience to the internet population.
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APPAREL RETAILERS
The Lawn & Garden Enthusiasts audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Lawn & Garden Enthusiasts audience is Belk.
| Location | Composition | Index |
| Belk | 0.02% | 1.68x |
| LL Bean | 0.01% | 1.51x |
| Express Outlets | 0.01% | 1.31x |
| Jos A. Bank Clothiers | 0.32% | 1.20x |
| Buckle | 0.18% | 1.15x |
| Mens Wearhouse | 0.48% | 1.09x |
| Talbots | 0.05% | 1.07x |
| Johnston and Murphy | 0.13% | 1.06x |
| Eddie Bauer | 0.03% | 1.01x |
| Ann Taylor | 0.03% | 1.00x |
Composition Percentage:
The overlap percentage between the Lawn & Garden Enthusiasts audience and the Location attribute.
Index: A comparison of the Lawn & Garden Enthusiasts audience to the internet population.
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WEBSITES
The Lawn & Garden Enthusiasts audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Lawn & Garden Enthusiasts audience is finegardening.com.
| Website | Composition | Index |
| finegardening.com | 7.43% | 88.03x |
| hortmag.com | 2.46% | 86.22x |
| bonnieplants.com | 8.77% | 80.91x |
| bluestoneperennials.com | 3.19% | 80.37x |
| vegetablegardener.com | 1.95% | 77.51x |
| parkseed.com | 3.00% | 73.61x |
| pfaf.org | 1.17% | 71.10x |
| extension.umn.edu | 7.12% | 70.32x |
| gardeningblog.net | 1.01% | 68.39x |
| jacksonandperkins.com | 2.37% | 67.73x |
Composition Percentage:
The overlap percentage between the Lawn & Garden Enthusiasts audience and the Web attribute.
Index: A comparison of the Lawn & Garden Enthusiasts audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Lawn & Garden Enthusiasts audience is Bird Watching.
| Content Affinity | Composition | Index |
| Bird Watching | 3.88% | 26.98x |
| Lawns & Pest Control | 21.14% | 23.36x |
| Home Décor, Furniture, & Decorating | 0.05% | 21.31x |
| Home Improvement Contractor | 2.83% | 20.69x |
| Assorted Topics (Animals, Clothing, Events, Education) | 0.11% | 19.78x |
| Painting & Renovation | 6.16% | 19.39x |
| Rural Living | 0.24% | 19.26x |
| Survival Guides | 0.77% | 18.73x |
| Homesteading | 8.07% | 18.62x |
| Home Decoration - Crafts & Kids | 3.50% | 18.50x |
Composition Percentage:
The overlap percentage between the Lawn & Garden Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Lawn & Garden Enthusiasts audience to the internet population.
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DEMOGRAPHICS
The Lawn & Garden Enthusiasts audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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