Explore the Lawn & Garden Enthusiasts Audience
Below you'll find more information about the Lawn & Garden Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 1.4 million unique devices whose actions qualify for the Lawn & Garden Enthusiasts audience.
INTERESTS
The Lawn & Garden Enthusiasts audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Lawn & Garden Enthusiasts audience is Organic Food Eaters.
| Interest | Composition | Index |
| Organic Food Eaters | 89.92% | 100.55x |
| Home Exterior Design Enthusiasts | 52.86% | 77.88x |
| Beekeeping Enthusiasts | 24.61% | 73.63x |
| Seasonal Recipe Blog Readers | 32.04% | 59.79x |
| Sustainable Lifestyle Enthusiasts | 35.74% | 58.70x |
| Seasonal Lifestyle Blog Readers | 33.96% | 57.84x |
| Pre-Measured Grocery Shoppers | 16.74% | 52.19x |
| HGTV Enthusiasts | 18.33% | 51.90x |
| Patio Furniture Shoppers | 22.34% | 50.56x |
| Home Remodelers | 19.99% | 48.92x |
Composition Percentage:
The overlap percentage between the Lawn & Garden Enthusiasts audience and the Interest attribute.
Index: A comparison of the Lawn & Garden Enthusiasts audience to the internet population.
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APPAREL RETAILERS
The Lawn & Garden Enthusiasts audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Lawn & Garden Enthusiasts audience is Maurices.
| Location | Composition | Index |
| Maurices | 0.02% | 1.62x |
Composition Percentage:
The overlap percentage between the Lawn & Garden Enthusiasts audience and the Location attribute.
Index: A comparison of the Lawn & Garden Enthusiasts audience to the internet population.
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WEBSITES
The Lawn & Garden Enthusiasts audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Lawn & Garden Enthusiasts audience is flowerpatchfarmhouse.com.
| Website | Composition | Index |
| flowerpatchfarmhouse.com | 1.12% | 81.60x |
| backyardgardener.com | 1.23% | 74.15x |
| greenupside.com | 2.57% | 73.37x |
| smartgardenguide.com | 5.87% | 72.19x |
| brecksbulbs.ca | 3.57% | 71.43x |
| gardenforindoor.com | 2.89% | 71.18x |
| harvesttotable.com | 3.52% | 70.86x |
| joyusgarden.com | 3.73% | 70.45x |
| houseplantsexpert.com | 1.41% | 68.85x |
| ginghamgardens.com | 1.07% | 68.79x |
Composition Percentage:
The overlap percentage between the Lawn & Garden Enthusiasts audience and the Web attribute.
Index: A comparison of the Lawn & Garden Enthusiasts audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Lawn & Garden Enthusiasts audience is Lawns & Pest Control.
| Content Affinity | Composition | Index |
| Lawns & Pest Control | 0.30% | 45.13x |
| Homesteading | 3.50% | 32.97x |
| Plants & Gardening | 57.21% | 30.51x |
| Vegans & Animal Welfare | 0.16% | 30.01x |
| Canada Consumer Product Cluster | 1.07% | 25.68x |
| Vancouver British Columbia Research Cluster | 1.41% | 21.77x |
| Home Remodeling | 0.34% | 20.41x |
| Parenting & Children's Activities | 0.12% | 18.56x |
| Vegetarian Diet | 4.71% | 18.41x |
| Female Lifestyle Content Readers | 1.23% | 18.30x |
Composition Percentage:
The overlap percentage between the Lawn & Garden Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Lawn & Garden Enthusiasts audience to the internet population.
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DEMOGRAPHICS
The Lawn & Garden Enthusiasts audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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