Explore the Lawn & Garden Enthusiasts Audience
Below you'll find more information about the Lawn & Garden Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 3.3 million unique devices whose actions qualify for the Lawn & Garden Enthusiasts audience.
INTERESTS
The Lawn & Garden Enthusiasts audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Lawn & Garden Enthusiasts audience is Home Remodelers.
| Interest | Composition | Index |
| Home Remodelers | 46.46% | 39.67x |
| Home Exterior Design Enthusiasts | 48.32% | 39.03x |
| Home and Garden TV Fans | 47.83% | 38.64x |
| Beekeeping Enthusiasts | 49.44% | 38.37x |
| Country Home Decorators | 49.74% | 37.89x |
| Bird Watching Enthusiasts | 44.88% | 36.03x |
| Home DIY Enthusiasts | 45.55% | 35.60x |
| DIYers | 49.14% | 35.30x |
| HGTV Enthusiasts | 47.98% | 34.56x |
| New Homeowners | 49.23% | 34.14x |
Composition Percentage:
The overlap percentage between the Lawn & Garden Enthusiasts audience and the Interest attribute.
Index: A comparison of the Lawn & Garden Enthusiasts audience to the internet population.
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APPAREL RETAILERS
The Lawn & Garden Enthusiasts audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Lawn & Garden Enthusiasts audience is Carhartt.
| Location | Composition | Index |
| Carhartt | 0.22% | 1.51x |
| Maurices | 0.02% | 1.34x |
| Old Navy | 0.01% | 0.91x |
Composition Percentage:
The overlap percentage between the Lawn & Garden Enthusiasts audience and the Location attribute.
Index: A comparison of the Lawn & Garden Enthusiasts audience to the internet population.
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WEBSITES
The Lawn & Garden Enthusiasts audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Lawn & Garden Enthusiasts audience is provenwinners.com.
| Website | Composition | Index |
| provenwinners.com | 4.37% | 52.26x |
| monrovia.com | 7.69% | 51.56x |
| gardenia.net | 4.47% | 47.25x |
| rareseeds.com | 2.17% | 46.15x |
| wildflower.org | 4.14% | 45.60x |
| walterreeves.com | 1.71% | 44.24x |
| hortmag.com | 1.59% | 37.42x |
| finegardening.com | 10.39% | 37.04x |
| extension.org | 9.26% | 36.91x |
| tytyga.com | 1.13% | 35.73x |
Composition Percentage:
The overlap percentage between the Lawn & Garden Enthusiasts audience and the Web attribute.
Index: A comparison of the Lawn & Garden Enthusiasts audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Lawn & Garden Enthusiasts audience is Bird Watching.
| Content Affinity | Composition | Index |
| Bird Watching | 1.18% | 30.02x |
| Lawns & Pest Control | 6.52% | 28.66x |
| Rural Living | 0.04% | 23.19x |
| Homesteading | 8.32% | 22.36x |
| Holiday Gifts | 0.43% | 20.10x |
| Home Decoration - Crafts & Kids | 0.95% | 20.02x |
| Painting & Renovation | 2.36% | 18.32x |
| Home Remodeling | 4.02% | 18.27x |
| Survival Guides | 0.33% | 18.05x |
| Homemade Jewelry & Crafts | 1.31% | 17.88x |
Composition Percentage:
The overlap percentage between the Lawn & Garden Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Lawn & Garden Enthusiasts audience to the internet population.
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DEMOGRAPHICS
The Lawn & Garden Enthusiasts audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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