Explore the Lawn & Garden Enthusiasts Audience
Below you'll find more information about the Lawn & Garden Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 3.2 million unique devices whose actions qualify for the Lawn & Garden Enthusiasts audience.
INTERESTS
The Lawn & Garden Enthusiasts audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Lawn & Garden Enthusiasts audience is Home and Garden TV Fans.
| Interest | Composition | Index |
| Home and Garden TV Fans | 44.79% | 40.29x |
| Home Remodelers | 43.29% | 40.04x |
| Home Exterior Design Enthusiasts | 45.93% | 39.62x |
| Beekeeping Enthusiasts | 47.78% | 39.11x |
| Shelf-Stable Food Content Readers | 25.41% | 38.61x |
| Home DIY Enthusiasts | 40.75% | 37.49x |
| Country Home Decorators | 50.02% | 37.04x |
| Kitchen & Bathroom Remodelers | 43.41% | 36.89x |
| HGTV Enthusiasts | 50.23% | 36.64x |
| Home Design Enthusiasts | 37.19% | 35.45x |
Composition Percentage:
The overlap percentage between the Lawn & Garden Enthusiasts audience and the Interest attribute.
Index: A comparison of the Lawn & Garden Enthusiasts audience to the internet population.
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APPAREL RETAILERS
The Lawn & Garden Enthusiasts audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Lawn & Garden Enthusiasts audience is Eddie Bauer.
| Location | Composition | Index |
| Eddie Bauer | 0.01% | 1.70x |
| Talbots | 0.01% | 1.47x |
| Gymboree | 0.01% | 1.27x |
| American Eagle Outfitters | 0.01% | 1.16x |
| Carhartt | 0.16% | 1.09x |
| LOFT | 0.01% | 1.08x |
| White House Black Market | 0.01% | 0.99x |
| Gap | 0.01% | 0.99x |
| Maurices | 0.02% | 0.95x |
| Chicos | 0.01% | 0.94x |
Composition Percentage:
The overlap percentage between the Lawn & Garden Enthusiasts audience and the Location attribute.
Index: A comparison of the Lawn & Garden Enthusiasts audience to the internet population.
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WEBSITES
The Lawn & Garden Enthusiasts audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Lawn & Garden Enthusiasts audience is bluestoneperennials.com.
| Website | Composition | Index |
| bluestoneperennials.com | 2.72% | 54.35x |
| ufseeds.com | 2.79% | 45.95x |
| hortmag.com | 1.49% | 45.34x |
| greenandvibrant.com | 2.56% | 44.03x |
| finegardening.com | 13.67% | 43.88x |
| garden.org | 14.49% | 42.89x |
| backyardgardener.com | 1.16% | 41.26x |
| harvesttotable.com | 10.80% | 39.72x |
| mountaincrestgardens.com | 1.08% | 38.60x |
| springhillnursery.com | 9.77% | 37.40x |
Composition Percentage:
The overlap percentage between the Lawn & Garden Enthusiasts audience and the Web attribute.
Index: A comparison of the Lawn & Garden Enthusiasts audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Lawn & Garden Enthusiasts audience is Bird Watching.
| Content Affinity | Composition | Index |
| Bird Watching | 0.27% | 31.43x |
| Lawns & Pest Control | 1.42% | 29.12x |
| Home Decoration - Crafts & Kids | 0.06% | 23.80x |
| Survival Guides | 0.25% | 23.40x |
| Homesteading | 6.07% | 21.49x |
| Tattoos & Costumes | 0.05% | 21.14x |
| Custom Gifts | 0.18% | 21.03x |
| Organic Beauty & Skincare Products | 0.20% | 19.85x |
| Canada Shopping - General Commerce | 0.45% | 18.76x |
| DIY Decoration & Furniture | 3.69% | 18.54x |
Composition Percentage:
The overlap percentage between the Lawn & Garden Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Lawn & Garden Enthusiasts audience to the internet population.
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DEMOGRAPHICS
The Lawn & Garden Enthusiasts audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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