Dstillery Audiences

LAWN & GARDEN ENTHUSIASTS

Audience Size: 3 Million Devices

Explore the Lawn & Garden Enthusiasts Audience

Below you'll find more information about the Lawn & Garden Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the Lawn & Garden Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Lawn & Garden Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Lawn & Garden Enthusiasts audience is New Homeowners.

Interest Composition Index
New Homeowners 59.40% 32.02x
Eco-Conscious Consumers 44.45% 30.44x
Home Kitchen Chefs 45.91% 30.11x
Bird Watching Enthusiasts 46.57% 29.33x
Home and Garden TV Fans 44.58% 29.23x
Home Design Enthusiasts 42.76% 28.74x
Bargain Shopping Researchers 40.99% 27.80x
Organic Food Eaters 50.42% 27.73x
Gourmet Food & Wine Researchers 39.49% 26.92x
Online Home Decor Shoppers 36.35% 26.14x
Composition Percentage: The overlap percentage between the Lawn & Garden Enthusiasts audience and the Interest attribute.
Index: A comparison of the Lawn & Garden Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Lawn & Garden Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Lawn & Garden Enthusiasts audience is LL Bean.

Location Composition Index
LL Bean 0.01% 1.50x
Carhartt 0.18% 1.11x
REI 0.02% 1.02x
Belk 0.01% 1.00x
Michael Kors 0.01% 0.98x
Madewell 0.01% 0.96x
LOFT 0.03% 0.92x
Saint Laurent Paris 0.01% 0.92x
Gymboree 0.02% 0.88x
Chicos 0.04% 0.87x
Composition Percentage: The overlap percentage between the Lawn & Garden Enthusiasts audience and the Location attribute.
Index: A comparison of the Lawn & Garden Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Lawn & Garden Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Lawn & Garden Enthusiasts audience is harvesttotable.com.

Website Composition Index
harvesttotable.com 1.31% 100.62x
waysidegardens.com 1.34% 97.92x
finegardening.com 9.57% 93.82x
perennials.com 3.36% 87.99x
hortmag.com 3.26% 84.44x
bonnieplants.com 11.89% 82.97x
gardeningblog.net 1.03% 80.59x
endlesssummerblooms.com 1.85% 79.43x
bluestoneperennials.com 3.68% 77.56x
edenbrothers.com 1.35% 77.04x
Composition Percentage: The overlap percentage between the Lawn & Garden Enthusiasts audience and the Web attribute.
Index: A comparison of the Lawn & Garden Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Lawn & Garden Enthusiasts audience is Bird Watching.

Content Affinity Composition Index
Bird Watching 3.90% 28.37x
Lawns & Pest Control 20.16% 25.30x
Plants & Gardening 64.87% 21.76x
Homesteading 6.53% 21.68x
Assorted Topics #11406 (Animals, Clothing, Events, Education) 0.12% 21.33x
Home Décor, Furniture, & Decorating 0.11% 20.00x
Home Improvement Contractor 4.03% 18.66x
DIY Decoration & Furniture 5.18% 18.41x
Home Decoration - Crafts & Kids 3.71% 17.95x
Assorted Topics #11274 (Software Integration, Scrabble, Word Games, Pbs) 0.33% 17.90x
Composition Percentage: The overlap percentage between the Lawn & Garden Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Lawn & Garden Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Lawn & Garden Enthusiasts audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female