Dstillery Audiences

LAWN & GARDEN ENTHUSIASTS

Audience Size: 3.2 Million Devices

Explore the Lawn & Garden Enthusiasts Audience

Below you'll find more information about the Lawn & Garden Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 3.2 million unique devices whose actions qualify for the Lawn & Garden Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Lawn & Garden Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Lawn & Garden Enthusiasts audience is Home Remodelers.

Interest Composition Index
Home Remodelers 50.45% 68.80x
Home Exterior Design Enthusiasts 49.19% 68.55x
Country Home Decorators 50.49% 66.08x
New Homeowners 55.86% 62.84x
Home Coffee Makers 46.22% 59.40x
Bird Watching Enthusiasts 44.85% 58.57x
DIYers 49.49% 58.30x
Home and Garden TV Fans 45.11% 58.13x
Eco-Conscious Consumers 41.54% 57.63x
Bargain Shopping Researchers 37.25% 55.24x
Composition Percentage: The overlap percentage between the Lawn & Garden Enthusiasts audience and the Interest attribute.
Index: A comparison of the Lawn & Garden Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Lawn & Garden Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Lawn & Garden Enthusiasts audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.37% 1.35x
Mens Wearhouse 0.52% 1.15x
Buckle 0.23% 1.14x
White House Black Market 0.28% 1.09x
Talbots 0.05% 1.09x
Chicos 0.07% 1.08x
REI 0.02% 1.05x
Express Outlets 0.01% 1.04x
Eddie Bauer 0.03% 1.01x
Columbia 0.02% 1.00x
Composition Percentage: The overlap percentage between the Lawn & Garden Enthusiasts audience and the Location attribute.
Index: A comparison of the Lawn & Garden Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Lawn & Garden Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Lawn & Garden Enthusiasts audience is hortmag.com.

Website Composition Index
hortmag.com 1.72% 62.44x
bonnieplants.com 6.14% 59.11x
bluestoneperennials.com 2.26% 58.82x
vegetablegardener.com 1.38% 57.31x
finegardening.com 5.91% 54.57x
parkseed.com 2.15% 54.56x
extension.umn.edu 5.11% 52.44x
jacksonandperkins.com 1.72% 50.72x
perennials.com 3.25% 50.09x
dutchbulbs.com 1.30% 49.67x
Composition Percentage: The overlap percentage between the Lawn & Garden Enthusiasts audience and the Web attribute.
Index: A comparison of the Lawn & Garden Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Lawn & Garden Enthusiasts audience is Bird Watching.

Content Affinity Composition Index
Bird Watching 3.93% 37.95x
Lawns & Pest Control 21.83% 31.24x
Home Décor, Furniture, & Decorating 0.06% 30.30x
Assorted Topics (Animals, Clothing, Events, Education) 0.11% 28.85x
Survival Guides 0.71% 27.96x
Home Improvement Contractor 2.79% 27.70x
Rural Living 0.25% 27.38x
Painting & Renovation 6.21% 25.57x
Holiday Gifts 1.59% 25.24x
Homesteading 8.81% 24.71x
Composition Percentage: The overlap percentage between the Lawn & Garden Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Lawn & Garden Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Lawn & Garden Enthusiasts audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female