Dstillery Audiences

LAWN & GARDEN ENTHUSIASTS

Audience Size: 2.9 Million Devices

Explore the Lawn & Garden Enthusiasts Audience

Below you'll find more information about the Lawn & Garden Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 2.9 million unique devices whose actions qualify for the Lawn & Garden Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Lawn & Garden Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Lawn & Garden Enthusiasts audience is Home Exterior Design Enthusiasts.

Interest Composition Index
Home Exterior Design Enthusiasts 55.02% 39.32x
Home Coffee Makers 51.43% 36.61x
Country Home Decorators 57.47% 36.24x
New Homeowners 60.56% 36.19x
Eco-Conscious Consumers 45.71% 34.36x
Home Kitchen Chefs 46.77% 34.31x
Bird Watching Enthusiasts 46.49% 34.05x
Bargain Shopping Researchers 43.20% 32.66x
Home Design Enthusiasts 47.02% 32.08x
Home and Garden TV Fans 49.42% 32.05x
Composition Percentage: The overlap percentage between the Lawn & Garden Enthusiasts audience and the Interest attribute.
Index: A comparison of the Lawn & Garden Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Lawn & Garden Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Lawn & Garden Enthusiasts audience is Express Outlets.

Location Composition Index
Express Outlets 0.00% 1.28x
Chicos 0.05% 1.24x
Jos A. Bank Clothiers 0.18% 1.22x
LL Bean 0.01% 1.21x
Michael Kors 0.02% 1.16x
Gymboree 0.03% 1.16x
Carhartt 0.15% 1.15x
Dressbarn 0.05% 1.13x
Madewell 0.02% 1.09x
Belk 0.01% 1.09x
Composition Percentage: The overlap percentage between the Lawn & Garden Enthusiasts audience and the Location attribute.
Index: A comparison of the Lawn & Garden Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Lawn & Garden Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Lawn & Garden Enthusiasts audience is harvesttotable.com.

Website Composition Index
harvesttotable.com 1.06% 109.02x
waysidegardens.com 1.09% 107.46x
finegardening.com 8.09% 100.65x
hortmag.com 2.71% 96.20x
bonnieplants.com 9.90% 93.39x
perennials.com 3.05% 90.78x
edenbrothers.com 1.13% 86.54x
endlesssummerblooms.com 1.61% 86.16x
bluestoneperennials.com 3.37% 84.41x
vegetablegardener.com 2.18% 83.23x
Composition Percentage: The overlap percentage between the Lawn & Garden Enthusiasts audience and the Web attribute.
Index: A comparison of the Lawn & Garden Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Lawn & Garden Enthusiasts audience is Bird Watching.

Content Affinity Composition Index
Bird Watching 3.60% 32.97x
Lawns & Pest Control 19.10% 29.40x
Plants & Gardening 62.98% 24.87x
Home Décor, Furniture, & Decorating 0.09% 24.24x
Homesteading 6.73% 23.46x
Assorted Topics (Animals, Clothing, Events, Education) 0.12% 23.34x
Home Improvement Contractor 3.67% 23.25x
Survival Guides 0.80% 21.15x
Holiday Gifts 1.81% 21.09x
Rural Living 0.27% 20.75x
Composition Percentage: The overlap percentage between the Lawn & Garden Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Lawn & Garden Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Lawn & Garden Enthusiasts audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female