Dstillery Audiences

LAWN & GARDEN ENTHUSIASTS

Audience Size: 2.1 Million Devices

Explore the Lawn & Garden Enthusiasts Audience

Below you'll find more information about the Lawn & Garden Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 2.1 million unique devices whose actions qualify for the Lawn & Garden Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Lawn & Garden Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Lawn & Garden Enthusiasts audience is Home and Garden TV Fans.

Interest Composition Index
Home and Garden TV Fans 40.67% 50.02x
Home Exterior Design Enthusiasts 44.51% 48.85x
Beekeeping Enthusiasts 45.29% 48.44x
Home Remodelers 38.43% 48.42x
Shelf-Stable Food Content Readers 23.67% 46.36x
Home DIY Enthusiasts 39.47% 45.57x
Country Home Decorators 48.84% 45.45x
HGTV Enthusiasts 47.46% 44.85x
Kitchen & Bathroom Remodelers 40.12% 44.09x
Online Home Decor Shoppers 32.06% 43.25x
Composition Percentage: The overlap percentage between the Lawn & Garden Enthusiasts audience and the Interest attribute.
Index: A comparison of the Lawn & Garden Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Lawn & Garden Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Lawn & Garden Enthusiasts audience is Maurices.

Location Composition Index
Maurices 0.04% 1.28x
Dressbarn 0.02% 1.16x
Carhartt 0.19% 1.14x
American Eagle Outfitters 0.02% 1.08x
Banana Republic 0.01% 1.06x
Gap 0.01% 1.03x
Zumiez 0.01% 1.01x
Gymboree 0.01% 0.99x
Express 0.02% 0.99x
Mens Wearhouse 0.02% 0.99x
Composition Percentage: The overlap percentage between the Lawn & Garden Enthusiasts audience and the Location attribute.
Index: A comparison of the Lawn & Garden Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Lawn & Garden Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Lawn & Garden Enthusiasts audience is bluestoneperennials.com.

Website Composition Index
bluestoneperennials.com 1.97% 64.70x
ufseeds.com 1.89% 53.32x
hortmag.com 1.43% 52.00x
greenandvibrant.com 1.72% 50.59x
finegardening.com 14.12% 50.42x
garden.org 13.79% 50.33x
harvesttotable.com 9.78% 48.43x
backyardgardener.com 1.20% 46.94x
pfaf.org 1.71% 46.75x
springhillnursery.com 9.42% 44.28x
Composition Percentage: The overlap percentage between the Lawn & Garden Enthusiasts audience and the Web attribute.
Index: A comparison of the Lawn & Garden Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Lawn & Garden Enthusiasts audience is Lawns & Pest Control.

Content Affinity Composition Index
Lawns & Pest Control 1.02% 33.51x
Bird Watching 0.22% 33.27x
Canada Shopping - General Commerce 0.22% 25.71x
Homesteading 6.05% 24.91x
Organic Beauty & Skincare Products 0.14% 22.85x
Survival Guides 0.22% 22.56x
Canada Shopping - Kitchenware 0.52% 22.16x
Plants & Gardening 69.66% 21.83x
Home Remodeling 1.29% 21.45x
DIY Decoration & Furniture 3.73% 20.53x
Composition Percentage: The overlap percentage between the Lawn & Garden Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Lawn & Garden Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Lawn & Garden Enthusiasts audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female