Dstillery Audiences

LAWN & GARDEN ENTHUSIASTS

Audience Size: 1.3 Million Devices

Explore the Lawn & Garden Enthusiasts Audience

Below you'll find more information about the Lawn & Garden Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 1.3 million unique devices whose actions qualify for the Lawn & Garden Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Lawn & Garden Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Lawn & Garden Enthusiasts audience is Beekeeping Enthusiasts.

Interest Composition Index
Beekeeping Enthusiasts 37.40% 55.97x
Seasonal Recipe Blog Readers 45.07% 47.85x
Home Exterior Design Enthusiasts 20.73% 47.54x
Seasonal Lifestyle Blog Readers 46.53% 46.51x
Sustainable Lifestyle Enthusiasts 47.41% 44.64x
Organic Food Eaters 47.88% 44.30x
Home Remodelers 18.52% 39.58x
HGTV Enthusiasts 27.87% 38.78x
Home and Garden TV Fans 13.38% 38.01x
Eco-Conscious Consumers 13.22% 37.49x
Composition Percentage: The overlap percentage between the Lawn & Garden Enthusiasts audience and the Interest attribute.
Index: A comparison of the Lawn & Garden Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Lawn & Garden Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Lawn & Garden Enthusiasts audience is Gap.

Location Composition Index
Gap 0.01% 1.55x
Maurices 0.04% 1.49x
White House Black Market 0.02% 1.41x
LOFT 0.01% 1.35x
Zumiez 0.02% 1.22x
Chicos 0.01% 1.18x
Express 0.02% 1.18x
Old Navy 0.02% 1.10x
Talbots 0.01% 1.05x
Journeys 0.02% 1.04x
Composition Percentage: The overlap percentage between the Lawn & Garden Enthusiasts audience and the Location attribute.
Index: A comparison of the Lawn & Garden Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Lawn & Garden Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Lawn & Garden Enthusiasts audience is modandmint.com.

Website Composition Index
modandmint.com 1.46% 72.94x
backyardgardener.com 1.75% 71.86x
flowerpatchfarmhouse.com 2.05% 70.97x
journeywithjill.net 1.27% 67.05x
drought-smart-plants.com 1.17% 66.65x
hortmag.com 3.08% 66.55x
natalielinda.com 1.50% 66.18x
plantinstructions.com 1.56% 65.94x
creativevegetablegardener.com 1.24% 65.90x
sproutsandstems.com 1.10% 65.72x
Composition Percentage: The overlap percentage between the Lawn & Garden Enthusiasts audience and the Web attribute.
Index: A comparison of the Lawn & Garden Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Lawn & Garden Enthusiasts audience is Lawns & Pest Control.

Content Affinity Composition Index
Lawns & Pest Control 0.54% 36.46x
Homesteading 5.08% 27.76x
Survival Guides 0.14% 27.46x
Canada Shopping - Kitchenware 0.29% 25.85x
Plants & Gardening 74.35% 23.38x
Vegans & Animal Welfare 0.16% 21.97x
Canada Consumer Product Cluster 0.98% 19.46x
Home Decoration - Remodeling & Outdoors 19.28% 17.88x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 5.46% 16.86x
Natural Diet & Supplement Researchers 0.12% 15.98x
Composition Percentage: The overlap percentage between the Lawn & Garden Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Lawn & Garden Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Lawn & Garden Enthusiasts audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female