Dstillery Audiences

LAWN & GARDEN ENTHUSIASTS

Audience Size: 4.9 Million Devices

Explore the Lawn & Garden Enthusiasts Audience

Below you'll find more information about the Lawn & Garden Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 4.9 million unique devices whose actions qualify for the Lawn & Garden Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Lawn & Garden Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Lawn & Garden Enthusiasts audience is Home Remodelers.

Interest Composition Index
Home Remodelers 55.54% 37.83x
Home Exterior Design Enthusiasts 54.53% 37.22x
Country Home Decorators 56.12% 36.60x
Home and Garden TV Fans 52.56% 35.93x
Bird Watching Enthusiasts 49.36% 34.92x
Beekeeping Enthusiasts 54.66% 34.58x
Home Coffee Makers 50.26% 33.99x
New Homeowners 54.65% 33.26x
DIYers 53.71% 33.09x
Home DIY Enthusiasts 50.06% 32.32x
Composition Percentage: The overlap percentage between the Lawn & Garden Enthusiasts audience and the Interest attribute.
Index: A comparison of the Lawn & Garden Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Lawn & Garden Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Lawn & Garden Enthusiasts audience is REI.

Location Composition Index
REI 0.02% 1.48x
Carhartt 0.37% 1.36x
Talbots 0.03% 1.10x
Dressbarn 0.03% 1.07x
Belk 0.01% 1.06x
Jos A. Bank Clothiers 0.03% 1.03x
The North Face 0.01% 0.99x
Buckle 0.04% 0.96x
Chicos 0.04% 0.96x
Lane Bryant 0.03% 0.95x
Composition Percentage: The overlap percentage between the Lawn & Garden Enthusiasts audience and the Location attribute.
Index: A comparison of the Lawn & Garden Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Lawn & Garden Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Lawn & Garden Enthusiasts audience is bonnieplants.com.

Website Composition Index
bonnieplants.com 1.74% 47.21x
perennials.com 1.44% 43.83x
extension.umn.edu 1.54% 43.81x
allaboutbirds.org 1.20% 40.53x
bluestoneperennials.com 1.02% 39.77x
provenwinners.com 5.92% 38.60x
monrovia.com 10.91% 37.99x
territorialseed.com 1.02% 37.31x
thetreecenter.com 1.44% 37.24x
finegardening.com 3.40% 36.82x
Composition Percentage: The overlap percentage between the Lawn & Garden Enthusiasts audience and the Web attribute.
Index: A comparison of the Lawn & Garden Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Lawn & Garden Enthusiasts audience is Bird Watching.

Content Affinity Composition Index
Bird Watching 1.80% 25.87x
Lawns & Pest Control 10.64% 23.91x
Assorted Topics (Animals, Clothing, Events, Education) 0.05% 23.20x
Plants & Gardening 49.33% 22.06x
Rural Living 0.12% 21.87x
Home Improvement Contractor 0.91% 21.06x
Home Décor, Furniture, & Decorating 0.02% 20.91x
Survival Guides 0.33% 20.60x
Homesteading 6.34% 20.34x
England Tourism 0.05% 18.34x
Composition Percentage: The overlap percentage between the Lawn & Garden Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Lawn & Garden Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Lawn & Garden Enthusiasts audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female