Dstillery Audiences

LAWYERS

Audience Size: 2 Million Devices

Explore the Lawyers Audience

Below you'll find more information about the Lawyers audience, broken down in different categories based on their digital and physical behaviors. These are 2 million unique devices whose actions qualify for the Lawyers audience.

Dstillery Crafted Audiences

INTERESTS

The Lawyers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Lawyers audience is Liberal News Readers.

Interest Composition Index
Liberal News Readers 45.42% 44.99x
Ivy League College Researchers 42.76% 43.88x
Cholesterol Researchers 39.47% 43.50x
US Judiciary System Researchers 48.10% 43.33x
Financial Business Intelligence Researchers 43.43% 43.21x
Advertising Professionals 42.39% 42.23x
Financial News Readers 40.88% 41.83x
Media Buying Professionals 41.64% 41.70x
Executive and C-Suite 36.14% 41.24x
Career Focused Individuals 40.04% 41.00x
Composition Percentage: The overlap percentage between the Lawyers audience and the Interest attribute.
Index: A comparison of the Lawyers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Lawyers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Lawyers audience is Carhartt.

Location Composition Index
Carhartt 0.04% 0.83x
Composition Percentage: The overlap percentage between the Lawyers audience and the Location attribute.
Index: A comparison of the Lawyers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Lawyers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Lawyers audience is blogs.findlaw.com.

Website Composition Index
blogs.findlaw.com 1.23% 63.11x
abovethelaw.com 15.09% 53.38x
splcenter.org 1.70% 52.63x
mediamatters.org 1.37% 51.93x
cornell.edu 5.44% 47.23x
bisnow.com 1.16% 45.92x
fee.org 1.55% 45.11x
legalzoom.com 1.68% 44.57x
citylab.com 1.68% 43.91x
findlaw.com 7.28% 43.79x
Composition Percentage: The overlap percentage between the Lawyers audience and the Web attribute.
Index: A comparison of the Lawyers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Lawyers audience is Institutional Investing.

Content Affinity Composition Index
Institutional Investing 0.33% 35.62x
Legal Information Research Cluster 13.49% 28.91x
Social & Demographic Trends 0.09% 28.40x
Assorted Topics (Comics, Architecture, Fine Spirits, Sports) 0.09% 27.56x
Law School Research Cluster 0.14% 27.50x
London Tourism & Events 0.11% 24.30x
Public Policy Media 2.98% 24.14x
Business News & Information Readers 1.11% 23.77x
Law School 3.03% 22.51x
Men's Dress Shirt Shopping 0.14% 22.43x
Composition Percentage: The overlap percentage between the Lawyers audience and the Content Affinity attribute.
Index: A comparison of the Lawyers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Lawyers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male