LEGAL HELP SEEKERS

Audience Size: 3.2 Million Devices

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Explore the Legal Help Seekers Audience

Below you'll find more information about the Legal Help Seekers audience, broken down in different categories based on their digital and physical behaviors. These are 3.2 million unique devices whose actions qualify for the Legal Help Seekers audience.

INTERESTS

The Legal Help Seekers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Legal Help Seekers audience is Online Legal Document Service Researchers.

Interest	Composition	Index
Online Legal Document Service Researchers	56.22%	28.45x
Legal Advice Researchers	42.32%	23.97x
Credit Card Researchers	38.56%	19.62x
Tax Filers	33.84%	18.91x
Divorcees	39.25%	18.89x
Tax Policy Researchers	36.53%	18.68x
Retired Budget Healthcare Shoppers	29.30%	18.56x
Personal Investment Researchers	35.67%	18.35x
Business Filing Researchers	38.48%	18.06x
Retired Health Insurance Researchers	29.06%	17.82x

Composition Percentage: The overlap percentage between the Legal Help Seekers audience and the Interest attribute.

Index: A comparison of the Legal Help Seekers audience to the internet population.

APPAREL RETAILERS

The Legal Help Seekers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Legal Help Seekers audience is Club Monaco.

Location	Composition	Index
Club Monaco	0.01%	1.17x
H&M	0.04%	1.12x
American Apparel	0.03%	1.08x
Lorna Jane	0.00%	1.07x
Chicos	0.05%	1.06x
Tommy Bahama	0.02%	1.05x
Gap	0.09%	1.04x
Express	0.02%	1.03x
Zara	0.02%	1.03x
Free People	0.01%	1.02x

Composition Percentage: The overlap percentage between the Legal Help Seekers audience and the Location attribute.

Index: A comparison of the Legal Help Seekers audience to the internet population.

WEBSITES

The Legal Help Seekers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Legal Help Seekers audience is lexisnexis.com.

Website	Composition	Index
lexisnexis.com	5.06%	84.27x
americanbar.org	12.89%	71.69x
legalmatch.com	9.80%	71.09x
lawinfo.com	3.30%	54.13x
casebriefs.com	3.00%	51.30x
natlawreview.com	4.92%	49.51x
scotusblog.com	5.60%	45.26x
upcounsel.com	8.32%	40.62x
ipwatchdog.com	1.98%	39.65x
lawinsider.com	2.97%	38.81x

Composition Percentage: The overlap percentage between the Legal Help Seekers audience and the Web attribute.

Index: A comparison of the Legal Help Seekers audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Legal Help Seekers audience is Law School Research Cluster.

Content Affinity	Composition	Index
Law School Research Cluster	2.14%	24.71x
Law School	31.16%	21.38x
Legal Information Research Cluster	20.92%	15.38x
Texas Sporting & Outdoors Cluster	0.87%	15.18x
Home Décor, Furniture, & Decorating	0.08%	14.53x
Assorted Topics #11365 (Web Hosting, Fiction Storytelling, Research)	0.37%	13.76x
Local & Travel England - East Midlands	0.21%	13.49x
Reproductive Health	7.56%	13.46x
Social & Demographic Trends	4.22%	12.87x
Higher Education	4.67%	12.37x

Composition Percentage: The overlap percentage between the Legal Help Seekers audience and the Content Affinity attribute.

Index: A comparison of the Legal Help Seekers audience to the internet population.

DEMOGRAPHICS

The Legal Help Seekers audience resonates most for the following age and income brackets.

Age

18-24

Income

$50,000-$74,999